Expert Tips for Building a Successful Supply Chain in the Promotional Products Industry

I'm excited to share the latest episode of the Digital Supply Chain podcast with you! In this episode, I had a fantastic conversation with Isaac Hetzroni, the Founder and CEO of Imprint Genius, the Sourcing Guy on TikTok and YouTube, and an expert in sourcing, swag, and supply chain.

Isaac shares his journey into the world of sourcing and how his passion for learning helped him build his company. We dive into:

🌐 The importance of building relationships in sourcing and overcoming language barriers
🛠 Navigating the complexities of the supply chain, from manufacturing to logistics
🎁 The world of promotional products and the best practices for creating effective swag
⚪ White labeling vs. custom manufacturing and how to make the right choice for your business
🔮 The future of the sourcing and swag market, including the shift to on-demand production

Isaac also shares some valuable insights into why many businesses think they need custom manufacturing, when in reality, white labeling could be the more efficient and cost-effective option. We discuss how focusing on your differentiating factors, such as marketing, designs, and branding, can help your business succeed.

For more information about Isaac Hetzroni and his work, check out the following links:

🔗 Sourcing Guy: https://sourcingguy.com
🔗 TikTok and YouTube: @thesourcingguy
🔗 Imprint Genius: https://imprintgenius.com
🔗 Instagram: @isaachetz

Don't miss this insightful conversation - tune in to the episode now or watch it on YouTube here

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Transcript

Isaac Hetzroni: 0:03

when we're working with companies, I would say 80 plus percent of the time, they think that they need full custom manufacturing, but really there's already a great product on the marketplace now that from a great factory and all they need to do is just private label it to start off, and they're able to get the market way faster with, way less invested.

Tom Raftery: 0:23

Good morning, good afternoon, or good evening, wherever you are in the world. This is the Digital Supply Chain podcast, the number one podcast focusing on the digitization of supply chain, and I'm your host, Tom Raftery. Hi everyone. And welcome to episode 303 of the digital supply chain podcast. My name is Tom Raftery, and I'm delighted to be here with you today. Sharing the latest insights and trends in supply chain. Before we kick off today's show. I want to take a quick moment to express my sincere gratitude to all of our amazing supporters. Your support has been really instrumental in keeping this podcast going, and I'm truly grateful for each and every one of you. If you're not already a supporter, I'd like to encourage you to consider joining our community of like-minded individuals who are passionate about supply chain. Supporting this podcast is easy and affordable with options starting as low as just three euros or $3. That's less than the cost of a cup of coffee and your support will make a huge difference in keeping this show going strong. To become a supporter to you simply click on the support link in the show notes of this or any episode. Or visit. Tiny url.com/d S C pod. Now. Without further ado. I'd like to introduce my special guest today. Isaac. Isaac welcome to the podcast. Would you like to introduce yourself?

Isaac Hetzroni: 1:45

Thanks, Tom. Appreciate you having me. Yeah, so I'm Isaac Hetzroni. Also known as a sourcing guy. I am Founder and CEO of Imprint Genius We are a global product sourcing agency based in the US. And I'm also the owner, I guess, of The Sourcing Guy. It is my personal brand. It's a blog and uh, course content creation kind of group where we go and teach people about product sourcing, supply chain, and just trying to make the entire concept of sourcing easy.

Tom Raftery: 2:18

Okay. And why? As in, how did you get into this? What, what, what was the kind of genesis for you waking up one morning and deciding to start Imprint Genius and The Sourcing Guy?

Isaac Hetzroni: 2:32

Yeah, so I'm kind of a sourcing baby of sorts. Uh, on my mom's side, my family owned a small apparel factory, uh, in, based in Canada and my dad's side for the last 20 years, he owned an electronics factory in China. So, since I was a little kid, I was always in manufacturing and supply chain. And then decided to start my own kind of agency starting off first in commercial products and sourcing those kinds of products. And then, into general product sourcing, kind of growing my own agency. I just saw there was so much need in the space for companies to get assistance with their sourcing. So decided to, you know, kind of create that whole company around that. And then I also realized that, you know, some people just need more education. It was very hard for me to, about sourcing other than going to my family and asking them questions and or physically sourcing. So I wanted to create an easy place on the internet for people to be able to go and learn and, you know, especially learn, uh, not just China, but learn about how to source from countries all around the world.

Tom Raftery: 3:39

Okay. And for people who want to know more about that, they just go to the website, The Sourcing Guy, and is it, are they free resources? Are they paid resources? Is there a mixture? How does all that work?

Isaac Hetzroni: 3:56

Yeah, so you go on the sourcing guy.com. We have about 35 articles finished, uh, teach people about supply chain. I'm launching a full sourcing course in about a month that's gonna be primarily free. There are gonna be some paid sections on that. Um, and then also we're on YouTube and TikTok, posting a little more general content and education stuff on there.

Tom Raftery: 4:18

Okay, cool. And I mean, you mentioned China, but also the rest of the world. So is the, uh, material there, very China focused? Is it mildly China focused? Is, you know, where, where does China fit into all this? Because obviously China's a big place to source stuff for many companies.

Isaac Hetzroni: 4:38

Yeah, so I would say it's primarily China focused. But it's also just fundamentals. So learning about the concepts around the freight forwarding and, you know, quality control inspections, uh, managing production, negotiating with factories, building out tech packs, packaging. So these are, these are lessons that can apply no matter where you're manufacturing and then we're also building out the global guide. And the goal of the global guide, is to be an atlas for every country that you know, has manufacturing where you're gonna be able to go and get all the, you know, important information about that country. So it's okay, I've never thought about sourcing from Sri Lanka. What do I need to know about Sri Lanka and the economy and the production types and, you know, well there all the different pieces that I need to know before going in, right? Mm-hmm., it's very hard to find all this stuff. So, when we were going, when I flew to Sri Lanka for two months to, you know, go source products for our customers, It took a really long time to get a hang of, you know, what business is like there and what kind of production is best to be done there. We do a lot of research, so now we're just taking all the research that we did. and then we're creating articles and guides around that.

Tom Raftery: 5:52

Okay. And, you know, what are the differences between sourcing in somewhere like China and somewhere like Sri Lanka?

Isaac Hetzroni: 6:00

Yeah, I mean, so look, China's still king. But not for everything. What I would say is, China is fantastic, especially when you're starting out with sourcing because they're able to work with much, shorter lead times, they're able to do a lot of technical production, fantastic for electronics. They're able to work on and lower volume overall, and they're gonna be a lot more catalog based. So, you know, you can go to the factory in China and say, you know, that makes water bottles and you get a whole catalog of their bottles. But if you're able to, if you're going to a different country, for the most part, it's going to be higher volume production but you will see some cost savings all the time. So how, how I recommend it is when you're getting started out, start with China. Um, it's gonna be a really great way, especially if you're gonna do like private labeling or white labelling. And then once you start to get to serious scale, you know, you're, the product that you're doing has volumes in the thousands, tens of thousands. You might then see some benefits of going overseas to other countries, because of savings in mostly labor costs. Right? Some other ways that you might see some savings has to do with raw materials, but it's, it's rare for the most part when you're working with another, let's say you're working with Vietnam or Sri Lanka. These places are getting a lot, of the raw materials from outside of that country. So a lot of times that they're even getting it from China. So you still kind of are working with China, but your savings are gonna be because your cost of labour might be half then comparatively to China, which wasn't the case before, right. Before it was pretty, pretty, uh, fair game across mm-hmm, different countries, but the, the cost of labor, as you know, has skyrocketed in China.

Tom Raftery: 7:48

Okay. And what about things like, uh, regulatory issues? Is there a big difference between dealing with regulations in China versus other countries in the region?

Isaac Hetzroni: 7:59

What I would say with regulation is that, you know, it depends on the product, but for the most part, the factories, the products that have a lot of regulation, a lot of times are in China, right? So think about like electronics being a really big one, and, the factories are gonna have a lot more experience dealing with, you know, let's say UL and dealing with the different certifications there. When you're going to another fact, let's say you're producing in Cambodia, um, I, I couldn't really see you efficiently producing, complex electronics and making it all up the spec, within those countries. They're just not specialized enough in, in those industries. So yeah, from a regulatory standpoint, if you do have a practice that's pretty regulatory focused, I would go with countries that either have a very strong expertise, right? So like South Korea is fantastic for cosmetics and they're gonna, the factories they're gonna have the certifications to be able to export. And then from a regulatory standpoint as well, it's also important when you're looking at what factories you're gonna work with. You know, where, where are they currently selling, right? So if you're working with a factory, let's say you found a factory on 1688, right? 1688 is like the Chinese equivalent of Alibaba. Mm-hmm.. Well, a lot of times the, the suppliers on 1688, um, are gonna be focused on the Chinese marketplace. Right? So if majority of their exports are, you know, either, you know, selling to non westernized countries right? Then there's a good chance that they haven't set themselves up, properly from a regulatory standpoint and the procs aren't up to kind of that US code. So a very easy way to kind of figure that out is ask the factory, you know, what's your breakdown for your exports? What countries are you currently exporting to? And that should help.

Tom Raftery: 10:14

Okay. And how do you assure the quality of the goods that you get from, whether it's Cambodia or Sri Lanka or Vietnam or China or wherever?

Isaac Hetzroni: 10:27

Yeah, so what I would say is, uh, you know, the most important thing, I guess the best sourcing tip I can give is hire inspection agencies, especially ones that you can trust, reputable ones, because they're gonna be, if you can't physically be there, they're gonna be your team on the ground at the factory inspecting the goods. Giving a really, really good spec sheets or tech packs, or whatever you wanna call it to your inspection agencies, is gonna be crucial, right? Because they have to understand what are they comparing it against? What, what's the benchmark here? So, that's one huge piece. Sourcing based off of import records is also a, a pretty, you know, a great way to source that we like to do. So you can use stuff like, uh, sites like Import Genius, uh, import Yeti, and look at where some major companies are manufacturing their goods and try to utilize the same factories. Right? So if I, if I know that, Alpha Elite is using this one factory and they're doing tons and tons of volume with that factory, you know, they're, they're a multi multimillion dollar brand. Then that factory that I'm utilizing, if they're able to go and sell to a major retailer or, or sell to a major brand, then their quality levels are probably at the level that I'm gonna need, and it helps, you know, reduce the risk. So I guess you, you could go through input records. You can also ask who do you currently sell to? if they're selling to places like Walmart, there's gonna be a lot more certifications and, and inspections are gonna go into that whole process. And then to backtrack a bit from a quality standpoint, I, I have another piece, but, uh, we can just continue on.. . Tom Raftery: Okay. And. how about ensuring that the manufacturers are, you know, partaking in ethical and sustainable manufacturing practices? Is it, is it the same thing? Is it inspection teams or are there other, other ways of ensuring that? Yeah, so, so there are certifications out there already. So you don't necessarily have to go and you can have, you know, a private company go in and, and run, you know, those kind of inspections and, and check for that. But there are reports, let's say like the BSCI report, uh, which is a kinda like a social audit and responsibility audit, and that needs to be updated every year. So being able to look at those audits and kind of see how socially responsible the factory's doing. The organization doing the BSCI reports are interviewing employees anonymously. Um, they're getting a lot of the really great data. So the BSCI report looks good for the most part. You know, you should be, you should be in good shape. There are instances of, you know, people kind of bribing or people, you know, factories showing fake bsi, BSCI reports, but all of the kind of global reports can be cross-referenced. So if you go and you get the BSCI report, you can go to the, essentially to the inspection agency or the organization and you can verify and say, you know, Hey, I have this report from this factory. I just wanna verify this is, um, true and accurate. And then Alibaba additionally has, um, a verified batch where they are cross-referencing with the agencies. And if a factory is Alibaba verified, that's gonna mean that all of the certifications and reporting is accurate, which is a huge help as well.

Tom Raftery: 13:55

Okay. And what are your thoughts on using Alibaba for sourcing goods?

Isaac Hetzroni: 14:01

So I think Alibaba definitely gets a bad rap, but mostly because it's a search engine that no one knows how to use. So just like Google, there's a lot of things that you can do to kind of filter results to find the best pieces. But a lot of times it, you know, it can be hard to find exactly what you're looking for. And Google is the best search engine in the world. Alibaba is not necessarily the best search engine in the world, but with, that's what it is, right? It's an engine to find factories and suppliers. So, I'm doing like within the sourcing course that we built out, that there's a full Alibaba breakdown, um, explaining how we filter through Alibaba. That the biggest thing is utilizing the filters on the side, right? Being able to kind of filter for what you're looking for for top suppliers. Search for, also don't search your products. Search for suppliers. That's a really big piece on Alibaba. So if you're looking for socks, don't type in socks in the product category, type in socks in the supplier category, right? So, so that way you can be filtering based and you could just be looking at supplier to supplier. And, because at the end of the day, you're trying to find not the best sock, trying to find the best sock supplier, right? The best partner for you. Okay. Um, so I think with Alibaba's trade insurance program, with the, you know, different verification pieces and if you're able to kinda if you're able to learn how to filter Alibaba and also filter out all the agencies on Alibaba that aren't real factories, then you're in really good shape, right? You're able to utilize it to find amazing suppliers, and you shouldn't be too scared.

Tom Raftery: 15:44

Okay, Covid zero. That policy seems to have been, well, it, it's gone away, uh, following the protests. That obviously had huge implications for people who were sourcing from China. Is that it? Do we think, is it, is it likely to come back? Is how did, how did it affect your, your sourcing up until now? You know, what were the, the implications of it and, and what do you think about the, the future based on that, that instance?

Isaac Hetzroni: 16:12

Well, I would say that we are doing our best to build out other supply chains outside of China and remove our full dependency on it just due to how insane the last few years have been. Um, unpredictable the last few years have been. If I could perfectly predict how China's gonna react, then I would be putting my money in the stock market. Um, but what I would say is that, you know, the big issue with China is that they had the Covid zero policy, right? Mm-hmm.. So they weren't, they, they weren't allowing for herd immunity. And they're just being super strict. So one person gets sick, they lock down, you know, a whole factory. They lock down whole regions. Now that they've loosened up and, you know something, huge percentage of China got covid within a few week period. Once they, uh, open things up, now people kind of have this, this immunity. Um, so I'm hoping that they're gonna kind of keep things pretty lax and I think that it's gonna be hard to push people back. But again, I don't want to again depend on China as much as possible. So for all of our customers, we're, we're actively working on, you know, building out other solutions, other supply chains, backup suppliers outside of China. So if anything does happen like that, again, we're gonna be, you know, prepared.

Tom Raftery: 17:31

Okay, cool. How do you maintain strong relationships with your clients and your suppliers? I mean, what are some of the key factors that contribute to successful partnerships? It's gotta be challenging when. You know, I, I, I know you're, you're based out of, uh, is it the US or Canada? You're based outta North America anyway, and, and they're, you know, in Southeast Asia.

Isaac Hetzroni: 17:55

Yeah. So, you know, face-to-face is, is obviously a huge part of things. So I'm, what I'm doing is half the year I'll be in Southeast Asia, uh, visiting factories and making that home base. And the other half of the year, in the US dealing with the customer side, the team side. From a relationship standpoint I think that people undervalue, just being kind of genuine. Mm-hmm.. So treating things like a friendship, you know, FaceTiming your suppliers, talking about, you know, the bar you went to last night, telling them fun stories about America. They, they want to hear that kind of stuff, right. If you're able to break past the, you know, very business-like, Hey, I need pricing on this. I need better terms on this and you're able to build even the slice, bit of personal relationships, you know, send'em a gift every once in a while, you know, just stay on top of, you know, building a personal relationship. It goes so far. Um, so what I would say is, yeah, just be human. Treat them like buddies. Send them pictures of stuff that you're doing, updates in your life. Try remember to touch base every once in a while and yeah, you'll, you, you'll be surprised how far it goes.

Tom Raftery: 19:06

Okay. And in terms of your customers, I mean, what is it that you are supplying for them typically?

Isaac Hetzroni: 19:15

Yeah, so what we try to do is be more than the agency, right? Because obviously you can go to China and find a sourcing agent and, but what we're trying to do is really become, you know, a part of their supply chain, part of their procurement process and look at the program holisticly. So instead of saying, okay, you know, we're gonna go and get you, you know, these yoga pants and they're going to cost you $12, and that's delivered and that's the whole piece of relationship, it's more of a holistic approach of like, okay, let's look at all your product types. How can we create consolidation within your different products? How can we recommend new products to you? Um, how can we improve your overall logistics. What are you guys doing for your three pl? How is that working? Could we do any type of, you know, domestic production or demand production to, you know, improve your supply chain? Um, so I mean, a good customer example is that we have on our website, we made a video for, you know, we were going and sourcing their products. And, you know, they're, they're a subscription box company, so we were producing, you know, tens of thousands of boxes a month and producing everything that goes inside the box. And that was great. But when we came in to really build a relationship with them and learn about their business, we were able to create a bunch of supply chain efficiencies from, uh, doing, doing, uh, kitting overseas. Essentially moving the entire production overseas so we can do all the kitting there, having everything fully consolidated and then shipped over, you know, that process, aside from the savings on the unit cost, the process just on like a supply chain consolidation standpoint, saved them probably between 150 and $200,000 a year.

Tom Raftery: 20:58

Wow. And what kind of technology or digital tools do you use to streamline your supply chain processes and improve efficiency?

Isaac Hetzroni: 21:08

Yeah. So, there's definitely a, a lot of different ways that you can, you know, uh, look at it. So from a basics perspective, if we're building a, a complex supply chain building, using Gantt charts is super powerful. So taking a Gantt chart and, and really breaking down all the different orders and all the different steps within a process that you have. So if you're able to visualize, you know, when do we need all of the artwork done? When do we need a finalized product? When do we need to send a deposit? When do we have to have all the items, uh, finished? You're able to kind of visualize, like a map, right? Say, okay, all this stuff needs to be done, but these pieces that we're able to go and execute on all this properly, we're gonna be able to consolidate all the shipments together and then we're gonna be able to, uh, get everything done when you, when you look at your entire supply chain on the product by product basis. it's very hard to run it efficiently, right? But it, but once you're able to put everything together into something visual, you're able to find efficiencies. Um, and then from a technology standpoint, uh, softwares like Anvil are fantastic for, you know, managing all of your purchase orders and productions and shipments. So, you know, if you do have a lot of things going on and production going on, getting a software like that, like a production software can be really helpful.

Tom Raftery: 22:27

Okay, Do you have any customer success stories you can speak to?

Isaac Hetzroni: 22:33

Yeah, I mean, so, what we'd like to do, I mean, like I, like I just mentioned, that Created With Love one, uh, with subscription boxes is, is uh, something that we're really proud about. And, you know, we'd love taking, you know, complex supply chains with lots of different products and then consolidating and adding those efficiencies. Some other, customer pieces have been within, like the apparel space, so, well, we, we have a large business in the corporate merchandising space, so essentially doing product sourcing for companies that need all their, their uniforms, all their companies swag and that kind of stuff. We've built out their own app and technology, that builds out online storefronts so that people, um, can go and choose whatever swag they want versus being just given an item. Right. And that's like kind of the biggest waste piece within promo is that you go to a conference, you get a bunch of stuff that you don't really want. Mm-hmm. Um, so we built up these online storefronts where people can choose from, you know, a hundred items, a thousand items, 10,000 items. It's really up to the company. We produce primarily on demand, uh, but we have a hybrid based supply chain system for that. So, you know, someone sees a drone or a water ball or a backpack. 90% of the time it's gonna be on demand and then 10% of the time it's going to be some, it's gonna be an inventory. So we were able to build up, you know, obviously we have tons of case studies on the corporate side of how this, you know, is a way more efficient system for, you know, companies to manage their swag, cutting costs, lowering risks, and then creating a better customer experience. But what's a really fun is taking that technology and applying that on the e-commerce side, right? To, to other businesses that are, you know, apparel based businesses that traditionally either had to choose, like, are am I going to build an apparel based business that's fully on demand, right? Mm-hmm., so I'm taking basic SKUs and like using a PrintFI or Printful, and that's my supply chain. Or am I doing a straight inventory program, right? So I go and I produce everything overseas or some stuff domestically. I have everything on shelves, and now I have to, you know, sell through my inventory when it sells out, it sells out, right. So where we're seeing a lot of success is kind of utilizing our on-demand and hybrid based supply chain systems over on the e-commerce side for these stores so that they can go and we can take the top items and more unique SKUs, do all that overseas, put that in inventory. Then taking, everything that is, you know, the more generic items, the stuff that's gonna really fill up the catalog, we can go and do those on demand. And then everything in the middle, right? So, okay, if we need to produce 50 t-shirts of a certain piece, um, or we need a laser engrave 40, right? So those kind of mid, mid-tier quantities we're able to go and do domestic production and domestic decoration. So we're, I'm just very excited about this kind of new age supply chain within apparel merchandising, and e-commerce merchandising because it creates a lot of efficiencies, um, and while also giving a better kind of customer experience.

Tom Raftery: 25:40

Okay. And in terms of schwag, should, should companies white label or should it be custom manufactured or what's kind of best, best practice there?

Isaac Hetzroni: 25:53

Yeah, so I think, I think for swag, White labeling and, and utilizing, you know, preexisting SKUs is gonna be your best bet, unless you're at a certain scale. So, you know, if you need to produce, you know, a few hundred t-shirts or whatever it is, um, or a few hundred water bottles, go and utilize an existing stock, right? So either use a factory that's already producing a water bottle, pick from their catalog, have 'em decorat it for you with your artwork and your logos. Same thing with any type of domestic production. You can go through a distributor like us and we can kind of produce yourself, um, for, you know, your, your general goods. But the one exception I would say is on the, on the swag side, is if you have the volume for it, right? Let's say you're, you're, you're a Google or a Facebook, go and do a full cut and sew sew production for your apparel and for your clothing. Right? Make those hoodies super customized with custom tags and different, you know, small decoration pieces and elements to really create a retail grade product. And I a really think if you have the volume to do it, and you have the resources to do it, it goes a really long way, on the swag side. But unless you are at kind of a place where you're buying thousands of units, I would say white labeling is gonna be the most cost efficient way for you to do your swag.

Tom Raftery: 27:20

Okay. Makes sense. Where do you see the future of this market going in the next five, 10 years?

Isaac Hetzroni: 27:28

Uh, like the swag market?

Tom Raftery: 27:30

Yeah. And, and sourcing in general. I mean, seeing as you're the sourcing guy.

Isaac Hetzroni: 27:36

Yeah. So I think that there's going to obviously be a, a, a big shift as, as there is right now, a much larger shift to production to other countries. I think that a lot of other countries are going to become a lot more nimble and allow for lower minimums and that they're going to be able to start servicing, US based or global companies just like China does. And so I think a lot of countries, a lot of factories in other countries are gonna start creating catalogs, allowing for catalog based production. I think on the swag side, I think that there is going to be, you know, a massive shift over on demand, on demand swag. I think that the cost basis to decorate something on demand versus decorate it, you know, in bulk, at least domestically, is getting closer and closer to being the same. So, you know, as that they kind of catch up to each other. It becomes inefficient for brands to go and produce massive amounts of inventory, and to kinda warehouse these goods for their swag store programs. It's gonna be a lot more efficient to just have stuff on demand, make it produced, you know, on demand. And, at the, they give people more options, more flexibility with the, what they wanna get to get.

Tom Raftery: 28:55

We're coming towards the end of the podcast now, Isaac. Is there any question that I haven't asked you that you wish I had? Or, any aspect of this we haven't touched on that you think it's important for people to think about?

Isaac Hetzroni: 29:07

Yeah, well you mentioned something about kind of white labeling versus, uh, custom manufacturing that I think it's really important to talk about. So I think that a lot of people, when they go into producing, their first product, they assume that they, need to do something full custom, right? They need to go and create a tech pack for this new, t-shirt. And they have to build, you know, uh, create all this, these complex drawings and hire engineers or whatever the product is. But the majority of products on the market, in any country are gonna be white labeled products, right? They're going to be products that people are just going to factories and they're producing based off of preexisting specs. If, if your product, if the main selling point of your product is your marketing and your designs, you should be white labeling. You should, it's gonna reduce your cost basis, it's gonna reduce your MOQs, it's gonna reduce overall risk of, of your production. Right? Because the fact is producing stuff that, that's tried and true, they're not gonna, they're not doing anything full custom for you. And then go focus on what is your differentiating factor, your designs, your marketing, your sales pitch, your branding, all those different pieces. If you are building something that you know is very, very focused on the features and you know that there's nothing like it on the market, and that is your main selling point, yeah, go and do your custom manufacturing and go through the whole process. But at least when we're working with companies, I would say 80 plus percent of the time, they think that they need full custom manufacturing, but really there's already a great product on the marketplace now that from a great factory and all they need to do is just private label it to start off, and they're able to get the market way faster with, uh, way less invested.

Tom Raftery: 30:57

Makes a lot of sense. Great. Isaac, if people would like to know more about yourself or any of the things we discussed on the podcast today, where would you have me direct them?

Isaac Hetzroni: 31:06

Yeah, so, uh, you obviously go to sourcingguy.com. I'm at the Sourcing Guy on TikTok and YouTube for you to learn more about sourcing and supply chain. If, uh, if you wanna learn more about our agency and kinda what we do, we're Imprint Genius, imprintgenius.com. And you know, feel free to follow me on Instagram if you want, at Isaac Hetz. Um, I'm always posting, you know, fun factory tours and stuff that I'm up to, so

Tom Raftery: 31:29

If you shoot me across those links, I'll stick 'em on the show notes and that way everyone will have access to them Isaac.

Isaac Hetzroni: 31:34

Perfect. Thanks Tom. Appreciate you having me.

Tom Raftery: 31:36

Thanks a million for coming to the podcast today. Okay, we've come to the end of the show. Thanks everyone for listening. If you'd like to know more about digital supply chains, simply drop me an email to TomRaftery@outlook.com If you like the show, please don't forget to click Follow on it in your podcast application of choice to be sure to get new episodes as soon as they're published Also, please don't forget to rate and review the podcast. It really does help new people to find a show. Thanks, catch you all next time.