{"version":"1.0.0","segments":[{"startTime":3.727,"endTime":8.817,"body":"And it's important if we, as a society,"},{"startTime":3.727,"endTime":8.817,"body":"as a species are going to thrive, that"},{"startTime":9.097,"endTime":12.987,"body":"we're able to efficiently manufacture"},{"startTime":9.097,"endTime":12.987,"body":"all the diverse products that we need"},{"startTime":12.997,"endTime":15.267,"body":"to continue to grow our global society."},{"startTime":15.657,"endTime":20.797,"body":"So when we equip people with data"},{"startTime":15.657,"endTime":20.797,"body":"and information to do a better"},{"startTime":20.797,"endTime":25.747,"body":"job, what that really means is"},{"startTime":20.797,"endTime":25.747,"body":"they're able to create products"},{"startTime":25.877,"endTime":28.541,"body":"more sustainably, at higher quality."},{"startTime":28.561,"endTime":33.386,"body":"And ultimately that's a"},{"startTime":28.561,"endTime":33.386,"body":"major net good for all of us."},{"startTime":33.734,"endTime":37.394,"body":"Good morning, good afternoon, or good"},{"startTime":33.734,"endTime":37.394,"body":"evening, wherever you are in the world."},{"startTime":37.764,"endTime":41.484,"body":"This is the Sustainable Supply Chain"},{"startTime":37.764,"endTime":41.484,"body":"Podcast, the number one podcast"},{"startTime":41.494,"endTime":46.084,"body":"focusing on sustainability and supply"},{"startTime":41.494,"endTime":46.084,"body":"chains, and I'm your host, Tom Raftery."},{"startTime":46.776,"endTime":47.276,"body":"Hi everyone."},{"startTime":47.276,"endTime":50.546,"body":"Welcome to episode 46 of the"},{"startTime":47.276,"endTime":50.546,"body":"sustainable supply chain podcast."},{"startTime":50.986,"endTime":54.326,"body":"I'm Tom Raftery and I'm excited"},{"startTime":50.986,"endTime":54.326,"body":"to share the latest in sustainable"},{"startTime":54.326,"endTime":55.186,"body":"supply chains with you."},{"startTime":56.086,"endTime":59.216,"body":"A big thanks today go out to"},{"startTime":56.086,"endTime":59.216,"body":"all of our amazing supporters."},{"startTime":59.566,"endTime":60.976,"body":"You're the reason we're here each week."},{"startTime":60.976,"endTime":63.666,"body":"And I really appreciate"},{"startTime":60.976,"endTime":63.666,"body":"every last one of you."},{"startTime":64.546,"endTime":68.416,"body":"If you'd like to join this community and"},{"startTime":64.546,"endTime":68.416,"body":"help keep the podcast going, it's easy."},{"startTime":69.005,"endTime":71.805,"body":"Support starts at just a few"},{"startTime":69.005,"endTime":71.805,"body":"euros or dollars a month, less"},{"startTime":71.805,"endTime":72.945,"body":"than the cost of a cup of coffee."},{"startTime":72.945,"endTime":75.975,"body":"And you can find the support"},{"startTime":72.945,"endTime":75.975,"body":"link in the show notes of this"},{"startTime":76.025,"endTime":79.025,"body":"or any episode or at tinyurl."},{"startTime":79.065,"endTime":80.295,"body":"com slash SSCpod."},{"startTime":82.555,"endTime":85.445,"body":"in today's episode, I'm going"},{"startTime":82.555,"endTime":85.445,"body":"to be speaking to Aaron Lober."},{"startTime":85.465,"endTime":89.365,"body":"And in the coming weeks, I'll be"},{"startTime":85.465,"endTime":89.365,"body":"chatting with Kayla Broussard,"},{"startTime":89.365,"endTime":91.095,"body":"who's the CTO at Kendryl."},{"startTime":91.975,"endTime":96.835,"body":"Jenna Fink, who's a principal analyst"},{"startTime":91.975,"endTime":96.835,"body":"at Zero 100, and Kristen Naragon,"},{"startTime":96.885,"endTime":99.195,"body":"chief strategy officer at Akenio."},{"startTime":100.055,"endTime":101.455,"body":"But back to today's show."},{"startTime":101.485,"endTime":104.585,"body":"And as I said, our special"},{"startTime":101.485,"endTime":104.585,"body":"guest today is Aaron."},{"startTime":105.065,"endTime":106.765,"body":"Aaron, welcome to the podcast."},{"startTime":106.795,"endTime":108.325,"body":"Would you like to introduce yourself?"},{"startTime":108.843,"endTime":110.863,"body":"Yeah, Tom, thank you"},{"startTime":108.843,"endTime":110.863,"body":"so much for having me."},{"startTime":110.913,"endTime":113.803,"body":"It's really exciting to be here"},{"startTime":110.913,"endTime":113.803,"body":"with you to have this conversation."},{"startTime":113.823,"endTime":115.743,"body":"So my name is Aaron Loper."},{"startTime":115.793,"endTime":118.593,"body":"I'm the vice president of"},{"startTime":115.793,"endTime":118.593,"body":"marketing for CADDi here in the U."},{"startTime":118.593,"endTime":119.023,"body":"S."},{"startTime":119.506,"endTime":122.246,"body":"and this is this is timely and really fun."},{"startTime":122.296,"endTime":124.856,"body":"I'm never going to say no to"},{"startTime":122.296,"endTime":124.856,"body":"an invite to join your podcast."},{"startTime":127.136,"endTime":132.376,"body":"Tell me for people who are unaware,"},{"startTime":127.136,"endTime":132.376,"body":"Aaron, who or what are CADDi?"},{"startTime":134.001,"endTime":137.771,"body":"Yeah, CADDiddy is a manufacturing"},{"startTime":134.001,"endTime":137.771,"body":"intelligence platform that's"},{"startTime":137.781,"endTime":142.521,"body":"seeking to unify the historical"},{"startTime":137.781,"endTime":142.521,"body":"parts record, if you will."},{"startTime":142.721,"endTime":147.871,"body":"So we're all about helping manufacturers"},{"startTime":142.721,"endTime":147.871,"body":"basically put their historical"},{"startTime":147.881,"endTime":149.701,"body":"parts and production data to work."},{"startTime":149.881,"endTime":154.571,"body":"So their engineers, their procurement"},{"startTime":149.881,"endTime":154.571,"body":"folks, their sales, essentially everybody"},{"startTime":154.571,"endTime":160.406,"body":"who participates in the manufacture"},{"startTime":154.571,"endTime":160.406,"body":"of a custom part or of a product has"},{"startTime":160.756,"endTime":164.506,"body":"all the information that they need to"},{"startTime":160.756,"endTime":164.506,"body":"do their best work at any given time."},{"startTime":167.116,"endTime":168.756,"body":"And, why is that important?"},{"startTime":169.766,"endTime":171.586,"body":"Oh, gosh."},{"startTime":171.636,"endTime":175.246,"body":"Well, I mean, that's, that's the crux"},{"startTime":171.636,"endTime":175.246,"body":"of our conversation here today, right?"},{"startTime":175.726,"endTime":176.706,"body":"Why is that important?"},{"startTime":176.756,"endTime":181.606,"body":"It's important because manufacturing"},{"startTime":176.756,"endTime":181.606,"body":"is a linchpin to the global economy."},{"startTime":181.779,"endTime":184.079,"body":"It's what our world runs on."},{"startTime":184.733,"endTime":189.624,"body":"And unfortunately, manufacturing"},{"startTime":184.733,"endTime":189.624,"body":"globally has gone through some tough"},{"startTime":189.624,"endTime":191.974,"body":"times over the last decade plus."},{"startTime":192.314,"endTime":196.134,"body":"Of course, you know, we've got a"},{"startTime":192.314,"endTime":196.134,"body":"long storied history here in the"},{"startTime":196.134,"endTime":198.524,"body":"US of manufacturing dominance."},{"startTime":198.894,"endTime":202.12,"body":"But this global landscape for"},{"startTime":198.894,"endTime":202.12,"body":"manufacturing is, is tough."},{"startTime":202.53,"endTime":207.39,"body":"And I think it's, it's important if"},{"startTime":202.53,"endTime":207.39,"body":"we, as a society, as a species are"},{"startTime":207.39,"endTime":211.28,"body":"going to thrive, that we're able"},{"startTime":207.39,"endTime":211.28,"body":"to efficiently manufacture all the"},{"startTime":211.28,"endTime":214.88,"body":"diverse products that we need to"},{"startTime":211.28,"endTime":214.88,"body":"continue to grow our global society."},{"startTime":215.27,"endTime":220.41,"body":"So when we equip people with data"},{"startTime":215.27,"endTime":220.41,"body":"and information to do a better"},{"startTime":220.41,"endTime":225.36,"body":"job, what that really means is"},{"startTime":220.41,"endTime":225.36,"body":"they're able to create products"},{"startTime":225.49,"endTime":228.154,"body":"more sustainably, at higher quality."},{"startTime":228.174,"endTime":233.262,"body":"And ultimately that's a"},{"startTime":228.174,"endTime":233.262,"body":"major net good for all of us."},{"startTime":235.307,"endTime":240.587,"body":"And we've seen A lot of manufacturing"},{"startTime":235.307,"endTime":240.587,"body":"executives now saying that they're"},{"startTime":240.667,"endTime":244.407,"body":"anticipating a recession soon,"},{"startTime":240.667,"endTime":244.407,"body":"according to your own report."},{"startTime":244.937,"endTime":249.007,"body":"How do you think companies can build"},{"startTime":244.937,"endTime":249.007,"body":"resilience into their supply chains"},{"startTime":249.007,"endTime":251.147,"body":"to weather economic downturns?"},{"startTime":253.222,"endTime":257.972,"body":"Oh well, that's a, I'm not kidding when"},{"startTime":253.222,"endTime":257.972,"body":"I say that's a million dollar question."},{"startTime":258.222,"endTime":260.375,"body":"Um, But you're, you're right."},{"startTime":261.005,"endTime":261.255,"body":"Yeah."},{"startTime":261.995,"endTime":262.205,"body":"Yeah."},{"startTime":262.205,"endTime":264.995,"body":"Maybe I should call that"},{"startTime":262.205,"endTime":264.995,"body":"a trillion dollar truly."},{"startTime":264.995,"endTime":268.125,"body":"Actually, if I want to be precise, it's"},{"startTime":264.995,"endTime":268.125,"body":"more like a trillion dollar question,"},{"startTime":268.635,"endTime":270.205,"body":"a multi trillion dollar question."},{"startTime":270.755,"endTime":278.065,"body":"As you alluded to, we recently completed"},{"startTime":270.755,"endTime":278.065,"body":"a fairly sizable research report where we"},{"startTime":278.065,"endTime":284.565,"body":"at CADDi spoke with close to 350 CEOs and"},{"startTime":278.065,"endTime":284.565,"body":"other senior executives at manufacturing"},{"startTime":284.565,"endTime":286.075,"body":"companies across all verticals."},{"startTime":286.575,"endTime":290.825,"body":"Really trying to get at the critical"},{"startTime":286.575,"endTime":290.825,"body":"pressure points for the industry"},{"startTime":290.825,"endTime":293.655,"body":"today and moving forward, looking"},{"startTime":290.825,"endTime":293.655,"body":"over the next several years."},{"startTime":293.655,"endTime":296.245,"body":"And, and you're right,"},{"startTime":293.655,"endTime":296.245,"body":"there was near consensus."},{"startTime":296.245,"endTime":301.515,"body":"I think only 11% percent of"},{"startTime":296.245,"endTime":301.515,"body":"respondents thought we weren't facing"},{"startTime":301.515,"endTime":305.245,"body":"an imminent recession somewhere in"},{"startTime":301.515,"endTime":305.245,"body":"the, in the next 12 to 18 months."},{"startTime":305.605,"endTime":308.377,"body":"So that's a little, frightening"},{"startTime":305.605,"endTime":308.377,"body":"and a little concerning."},{"startTime":308.617,"endTime":312.167,"body":"Those leaders are approaching building"},{"startTime":308.617,"endTime":312.167,"body":"resilience in a number of different ways."},{"startTime":312.717,"endTime":316.357,"body":"There is a heavy, heavy"},{"startTime":312.717,"endTime":316.357,"body":"emphasis, obviously, on"},{"startTime":316.397,"endTime":318.127,"body":"maximizing labor productivity."},{"startTime":318.267,"endTime":324.487,"body":"Now that's not strictly speaking just"},{"startTime":318.267,"endTime":324.487,"body":"related to impending recession concerns."},{"startTime":324.537,"endTime":327.447,"body":"The industry's been struggling"},{"startTime":324.537,"endTime":327.447,"body":"with a skilled labor deficit."},{"startTime":327.577,"endTime":332.127,"body":"For some time but a lot of folks"},{"startTime":327.577,"endTime":332.127,"body":"that we spoke with were also hyper"},{"startTime":332.127,"endTime":336.877,"body":"focused on finding areas to reduce"},{"startTime":332.127,"endTime":336.877,"body":"the unit economics of their operation."},{"startTime":336.887,"endTime":341.447,"body":"So, so folks are invested heavily"},{"startTime":336.887,"endTime":341.447,"body":"in finding ways to decrease"},{"startTime":341.487,"endTime":342.717,"body":"costs through procurement."},{"startTime":343.264,"endTime":348.244,"body":"You know, obviously the implications for"},{"startTime":343.264,"endTime":348.244,"body":"the supply chain mean major manufacturers"},{"startTime":348.244,"endTime":355.567,"body":"or OEMs are trying to scour their data"},{"startTime":348.244,"endTime":355.567,"body":"set, or should be anyway, looking for"},{"startTime":355.607,"endTime":360.407,"body":"the right supplier who can continue to"},{"startTime":355.607,"endTime":360.407,"body":"deliver component parts at high quality"},{"startTime":360.407,"endTime":362.577,"body":"and short lead times, but at lower cost."},{"startTime":363.107,"endTime":365.127,"body":"Another big thing genuinely."},{"startTime":365.187,"endTime":370.24,"body":"We had the benefit of speaking to not"},{"startTime":365.187,"endTime":370.24,"body":"just major manufacturers, but tier one,"},{"startTime":370.24,"endTime":374.06,"body":"tier two, tier three suppliers, you"},{"startTime":370.24,"endTime":374.06,"body":"know, all the way down to fabrication,"},{"startTime":374.06,"endTime":376.82,"body":"fab shops or job shops across the U S."},{"startTime":377.29,"endTime":383.215,"body":"And a lot of folks are responding to"},{"startTime":377.29,"endTime":383.215,"body":"this impending crisis by trying to"},{"startTime":383.215,"endTime":387.795,"body":"solidify their own revenue streams,"},{"startTime":383.215,"endTime":387.795,"body":"which is another really smart way to go."},{"startTime":387.825,"endTime":391.752,"body":"So  there's major investment"},{"startTime":387.825,"endTime":391.752,"body":"lower down the supply chain in"},{"startTime":391.822,"endTime":396.942,"body":"figuring out ways to bid work"},{"startTime":391.822,"endTime":396.942,"body":"faster and at higher profitability."},{"startTime":397.682,"endTime":399.902,"body":"And of course there's a tension"},{"startTime":397.682,"endTime":399.902,"body":"that's created in there."},{"startTime":399.922,"endTime":403.502,"body":"You know, everyone wants to win as much"},{"startTime":399.922,"endTime":403.502,"body":"work as possible while making sure that"},{"startTime":403.502,"endTime":405.792,"body":"it's all as profitable as possible."},{"startTime":406.362,"endTime":411.542,"body":"So you see leaders taking a"},{"startTime":406.362,"endTime":411.542,"body":"lot of different approaches."},{"startTime":411.952,"endTime":413.612,"body":"I haven't mentioned automation."},{"startTime":414.129,"endTime":420.919,"body":"Manufacturing is such a complex panoply"},{"startTime":414.129,"endTime":420.919,"body":"of players that it's, it's difficult"},{"startTime":420.929,"endTime":426.069,"body":"to pin down just one methodology, but"},{"startTime":420.929,"endTime":426.069,"body":"that's personally a thing that I've"},{"startTime":426.069,"endTime":427.969,"body":"come to really love about manufacturing."},{"startTime":428.612,"endTime":429.632,"body":"never a dull moment."},{"startTime":429.802,"endTime":431.622,"body":"There's no lack of characters."},{"startTime":432.062,"endTime":436.372,"body":"And as as a storyteller  that presence"},{"startTime":432.062,"endTime":436.372,"body":"of characters really makes my job"},{"startTime":436.552,"endTime":438.522,"body":"super interesting, very enjoyable."},{"startTime":439.165,"endTime":441.725,"body":"We're sort of excited to"},{"startTime":439.165,"endTime":441.725,"body":"expand this data set further."},{"startTime":441.735,"endTime":445.435,"body":"You know, this first run, it was"},{"startTime":441.735,"endTime":445.435,"body":"a lot of folks, but we were really"},{"startTime":445.435,"endTime":446.715,"body":"centered here in the States."},{"startTime":447.015,"endTime":451.855,"body":"I'd love to rerun the same research"},{"startTime":447.015,"endTime":451.855,"body":"or bring that over to the other"},{"startTime":451.855,"endTime":454.145,"body":"side of the pond to Europe and"},{"startTime":451.855,"endTime":454.145,"body":"see how people are reacting."},{"startTime":455.119,"endTime":456.419,"body":"A couple of questions out of that."},{"startTime":457.029,"endTime":462.912,"body":"A, what was the idea behind"},{"startTime":457.029,"endTime":462.912,"body":"compiling the report?"},{"startTime":462.922,"endTime":465.102,"body":"You know, what was the thinking"},{"startTime":462.922,"endTime":465.102,"body":"that went on around it?"},{"startTime":465.582,"endTime":471.852,"body":"And B, we didn't say at the start, is"},{"startTime":465.582,"endTime":471.852,"body":"CADDi just based in the US or is it global"},{"startTime":471.862,"endTime":473.902,"body":"or what markets do you service as well?"},{"startTime":474.362,"endTime":478.282,"body":"So, and the third thing, sorry to throw"},{"startTime":474.362,"endTime":478.282,"body":"three questions at you at once, but"},{"startTime":478.792,"endTime":481.472,"body":"this report, is it publicly available?"},{"startTime":481.512,"endTime":485.842,"body":"Can people go and download it somewhere"},{"startTime":481.512,"endTime":485.842,"body":"or what's the situation there?"},{"startTime":486.627,"endTime":487.437,"body":"Yeah it is."},{"startTime":487.437,"endTime":489.207,"body":"I'll answer the easiest one first."},{"startTime":489.217,"endTime":491.547,"body":"So, the report is publicly available."},{"startTime":491.587,"endTime":493.447,"body":"You can find it at us."},{"startTime":493.467,"endTime":494.117,"body":"cadi."},{"startTime":494.117,"endTime":494.527,"body":"com."},{"startTime":494.887,"endTime":495.637,"body":"Come check it out."},{"startTime":495.687,"endTime":496.647,"body":"We'd love to share."},{"startTime":497.197,"endTime":500.037,"body":"Cadi is  a multinational company."},{"startTime":500.037,"endTime":505.862,"body":"So while we were founded in Japan"},{"startTime":500.037,"endTime":505.862,"body":"in 2017, we are knee deep in a U."},{"startTime":505.862,"endTime":505.992,"body":"S."},{"startTime":505.992,"endTime":506.872,"body":"expansion today."},{"startTime":506.892,"endTime":508.262,"body":"We are operating globally."},{"startTime":508.322,"endTime":513.022,"body":"So for your European customers come give"},{"startTime":508.322,"endTime":513.022,"body":"us a call or we're happy to work together."},{"startTime":513.512,"endTime":516.462,"body":"Your I got two out of"},{"startTime":513.512,"endTime":516.462,"body":"the 32 out of the three."},{"startTime":517.292,"endTime":519.252,"body":"What was the thought process behind?"},{"startTime":519.252,"endTime":519.502,"body":"Yeah."},{"startTime":519.502,"endTime":519.782,"body":"Why?"},{"startTime":519.782,"endTime":521.212,"body":"Why did we do this?"},{"startTime":521.222,"endTime":525.792,"body":"Well, you know, producing this"},{"startTime":521.222,"endTime":525.792,"body":"type of research, I think, is"},{"startTime":526.272,"endTime":528.132,"body":"core to our brand identity."},{"startTime":528.479,"endTime":532.819,"body":"Our fundamental hypothesis, you"},{"startTime":528.479,"endTime":532.819,"body":"know, the reason that CADDi exists,"},{"startTime":532.849,"endTime":537.109,"body":"that we are producing products like"},{"startTime":532.849,"endTime":537.109,"body":"this, is we believe that there is"},{"startTime":537.109,"endTime":542.779,"body":"a vast wealth of value stored in"},{"startTime":537.109,"endTime":542.779,"body":"manufacturer's historical data."},{"startTime":544.099,"endTime":547.089,"body":"today that value is being"},{"startTime":544.099,"endTime":547.089,"body":"grossly underutilized."},{"startTime":547.359,"endTime":550.809,"body":"I would argue that that is one"},{"startTime":547.359,"endTime":550.809,"body":"of the root cause problems for"},{"startTime":551.349,"endTime":554.649,"body":"many of the trends or many of the"},{"startTime":551.349,"endTime":554.649,"body":"shortcomings that we might point to for"},{"startTime":554.649,"endTime":556.449,"body":"manufacturing over the last 10 years."},{"startTime":556.789,"endTime":561.159,"body":"But in the spirit of that producing a"},{"startTime":556.789,"endTime":561.159,"body":"report like this is an opportunity for"},{"startTime":561.299,"endTime":568.319,"body":"us to collect and then disseminate a"},{"startTime":561.299,"endTime":568.319,"body":"different type of manufacturing data that"},{"startTime":568.329,"endTime":570.769,"body":"may not inherently live in our system."},{"startTime":571.129,"endTime":574.469,"body":"And that's the wealth and knowledge"},{"startTime":571.129,"endTime":574.469,"body":"of manufacturing leadership."},{"startTime":574.939,"endTime":579.609,"body":"It's not going to surprise anybody for me"},{"startTime":574.939,"endTime":579.609,"body":"to say manufacturers are kind of staring"},{"startTime":579.609,"endTime":584.154,"body":"down the barrel of you know, maybe some"},{"startTime":579.609,"endTime":584.154,"body":"tough times over the next two years."},{"startTime":584.654,"endTime":591.217,"body":"And as a member of this community, as"},{"startTime":584.654,"endTime":591.217,"body":"a player in this economy, we want to do"},{"startTime":591.217,"endTime":597.337,"body":"our part to help and make operations a"},{"startTime":591.217,"endTime":597.337,"body":"little bit easier, make the pathway to"},{"startTime":597.337,"endTime":599.107,"body":"success a little bit clearer for folks."},{"startTime":599.107,"endTime":602.077,"body":"So that was why we went about doing this."},{"startTime":602.097,"endTime":603.447,"body":"What we had in mind was."},{"startTime":603.947,"endTime":610.557,"body":"We can bring together the collective"},{"startTime":603.947,"endTime":610.557,"body":"learning of literal centuries, really."},{"startTime":610.557,"endTime":614.627,"body":"If we add up, you know, the many years,"},{"startTime":610.557,"endTime":614.627,"body":"I think the average tenure of the"},{"startTime":614.627,"endTime":617.244,"body":"executives that we talked to was 27 years."},{"startTime":617.677,"endTime":623.287,"body":"So you can imagine, I mean, I've got over"},{"startTime":617.677,"endTime":623.287,"body":"a thousand combined years of manufacturing"},{"startTime":623.287,"endTime":624.977,"body":"knowledge represented in this report."},{"startTime":625.027,"endTime":629.317,"body":"So it's really cool and I'm very"},{"startTime":625.027,"endTime":629.317,"body":"excited to put this into people's hands."},{"startTime":630.052,"endTime":630.472,"body":"Great."},{"startTime":631.352,"endTime":635.512,"body":"Do you have any examples of how"},{"startTime":631.352,"endTime":635.512,"body":"leveraging historical data has led to"},{"startTime":635.522,"endTime":639.932,"body":"improvements in, I don't know, supply"},{"startTime":635.522,"endTime":639.932,"body":"chain efficiency or cost savings or"},{"startTime":639.962,"endTime":641.872,"body":"sustainability or all of the above?"},{"startTime":643.097,"endTime":643.277,"body":"Yeah."},{"startTime":643.277,"endTime":647.427,"body":"Well, The self serving thing to do would"},{"startTime":643.277,"endTime":647.427,"body":"be to start pointing to our customer"},{"startTime":647.427,"endTime":649.407,"body":"case studies as examples of how."},{"startTime":649.677,"endTime":650.977,"body":"I won't, I won't do that."},{"startTime":650.987,"endTime":655.147,"body":"Although I will say Subaru is very"},{"startTime":650.987,"endTime":655.147,"body":"happy, you know, Suzuki is very happy."},{"startTime":657.107,"endTime":658.117,"body":"No, jokes aside."},{"startTime":658.167,"endTime":661.897,"body":"I think when it comes to leveraging"},{"startTime":658.167,"endTime":661.897,"body":"historical data, there are many ways"},{"startTime":661.917,"endTime":664.417,"body":"that a manufacturer can put that to work."},{"startTime":664.887,"endTime":669.257,"body":"If you think about the manufacturing"},{"startTime":664.887,"endTime":669.257,"body":"process, it's clearly a workflow with"},{"startTime":669.257,"endTime":674.267,"body":"many hands touching a product throughout"},{"startTime":669.257,"endTime":674.267,"body":"its life cycle from engineers working"},{"startTime":674.267,"endTime":679.427,"body":"in conceptual design to the procurement"},{"startTime":674.267,"endTime":679.427,"body":"folks who are asked to go procure raw"},{"startTime":679.427,"endTime":682.407,"body":"materials or procurement parts or the"},{"startTime":679.427,"endTime":682.407,"body":"sales folks who are going to quote"},{"startTime":682.417,"endTime":686.477,"body":"that work, you know sitting at the"},{"startTime":682.417,"endTime":686.477,"body":"the tier one tier two supplier quoting"},{"startTime":686.477,"endTime":691.447,"body":"work for the oem, to the manufacturing"},{"startTime":686.477,"endTime":691.447,"body":"engineers who make sure that something"},{"startTime":691.447,"endTime":696.537,"body":"is is ready for manufacturability or"},{"startTime":691.447,"endTime":696.537,"body":"or maybe weighing in on on quality."},{"startTime":696.877,"endTime":698.677,"body":"There are just many folks."},{"startTime":699.507,"endTime":702.947,"body":"And when you have a collaborative"},{"startTime":699.507,"endTime":702.947,"body":"workflow like that the way that"},{"startTime":703.017,"endTime":706.997,"body":"historical data or reference points"},{"startTime":703.017,"endTime":706.997,"body":"manifest themselves and create value"},{"startTime":706.997,"endTime":708.987,"body":"is different for each of those players."},{"startTime":709.327,"endTime":712.447,"body":"So, when I'm having this"},{"startTime":709.327,"endTime":712.447,"body":"conversation, I sort of like"},{"startTime":712.447,"endTime":714.667,"body":"to draw a line of distinction."},{"startTime":715.107,"endTime":717.557,"body":"First, you know, between the,"},{"startTime":718.587,"endTime":719.467,"body":"I guess the step"},{"startTime":719.487,"endTime":723.497,"body":"one, the precedent step which"},{"startTime":719.487,"endTime":723.497,"body":"for many folks is trying to"},{"startTime":723.497,"endTime":724.817,"body":"answer this fundamental question."},{"startTime":724.827,"endTime":726.067,"body":"Have I built this before?"},{"startTime":726.622,"endTime":728.632,"body":"Or have I built something"},{"startTime":726.622,"endTime":728.632,"body":"that looks like this before?"},{"startTime":729.062,"endTime":732.392,"body":"Deceptively difficult question"},{"startTime":729.062,"endTime":732.392,"body":"for many folks to answer."},{"startTime":732.612,"endTime":737.502,"body":"In fact, if you travel the heartland"},{"startTime":732.612,"endTime":737.502,"body":"and you start talking to smaller"},{"startTime":737.502,"endTime":740.242,"body":"job shops even major manufacturers."},{"startTime":740.612,"endTime":743.302,"body":"Many folks don't even endeavor"},{"startTime":740.612,"endTime":743.302,"body":"to answer that question."},{"startTime":743.342,"endTime":747.382,"body":"Or at least most of the members"},{"startTime":743.342,"endTime":747.382,"body":"of their team because fortunately,"},{"startTime":747.382,"endTime":751.512,"body":"or unfortunately, many of these"},{"startTime":747.382,"endTime":751.512,"body":"operations have one or two very"},{"startTime":751.522,"endTime":754.812,"body":"senior people who have been with the"},{"startTime":751.522,"endTime":754.812,"body":"company for 30 years who just know."},{"startTime":755.269,"endTime":757.519,"body":"But there's that first question"},{"startTime":755.269,"endTime":757.519,"body":"that needs to be answered."},{"startTime":757.559,"endTime":758.739,"body":"Have I built this?"},{"startTime":759.149,"endTime":766.479,"body":"And if you can quickly identify, yes,"},{"startTime":759.149,"endTime":766.479,"body":"I have, then you unlock a door to a"},{"startTime":766.479,"endTime":770.969,"body":"whole bevy of other insights that can"},{"startTime":766.479,"endTime":770.969,"body":"be used to increase the performance"},{"startTime":770.969,"endTime":772.619,"body":"or the resilience of the supply chain."},{"startTime":772.779,"endTime":778.169,"body":"So, I talk a lot with folks"},{"startTime":772.779,"endTime":778.169,"body":"about our procurement use cases."},{"startTime":778.179,"endTime":782.679,"body":"It was sort of the first major use"},{"startTime":778.179,"endTime":782.679,"body":"case that we publicized for folks."},{"startTime":783.039,"endTime":788.129,"body":"By bringing together your entire parts"},{"startTime":783.039,"endTime":788.129,"body":"record, both drawings and all of the"},{"startTime":788.129,"endTime":791.589,"body":"purchase orders and supplier information"},{"startTime":788.129,"endTime":791.589,"body":"associated with those drawings."},{"startTime":791.899,"endTime":795.879,"body":"One of the first things that we at"},{"startTime":791.899,"endTime":795.879,"body":"CADI were able to enable folks to do"},{"startTime":796.659,"endTime":802.749,"body":"is start doing very complex or, or"},{"startTime":796.659,"endTime":802.749,"body":"deep diving forms of supplier analysis."},{"startTime":803.059,"endTime":809.02,"body":"So their procurement teams were"},{"startTime":803.059,"endTime":809.02,"body":"able to see side by side of the, 12"},{"startTime":809.04,"endTime":813.28,"body":"suppliers that we have ordered this"},{"startTime":809.04,"endTime":813.28,"body":"part or similar parts from the past,"},{"startTime":813.794,"endTime":815.494,"body":"who is giving me the best price?"},{"startTime":815.534,"endTime":817.384,"body":"How has that price shifted over time?"},{"startTime":817.844,"endTime":820.184,"body":"How do they compare based on lead time?"},{"startTime":820.614,"endTime":825.954,"body":"Do any of these suppliers have a history"},{"startTime":820.614,"endTime":825.954,"body":"of quality defects or, or chargebacks"},{"startTime":826.124,"endTime":829.014,"body":"in the last let's call it five years?"},{"startTime":829.324,"endTime":833.864,"body":"Has there been a supplier corrective"},{"startTime":829.324,"endTime":833.864,"body":"file against any of these folks?"},{"startTime":834.214,"endTime":840.944,"body":"So, these types  of learnings aren't"},{"startTime":834.214,"endTime":840.944,"body":"always necessarily obvious for folks."},{"startTime":841.184,"endTime":844.594,"body":"SAR probably lives on an"},{"startTime":841.184,"endTime":844.594,"body":"internal server somewhere."},{"startTime":844.914,"endTime":849.494,"body":"Quality defect report is likely the"},{"startTime":844.914,"endTime":849.494,"body":"same unless you have a QMS, which good"},{"startTime":849.494,"endTime":851.394,"body":"on you for making that investment."},{"startTime":851.86,"endTime":856.01,"body":"But the procurement folks are probably"},{"startTime":851.86,"endTime":856.01,"body":"operating in their ERP tool and may"},{"startTime":856.01,"endTime":858.18,"body":"not have access to those other systems."},{"startTime":858.43,"endTime":863.66,"body":"Even if they do, it's not so simple"},{"startTime":858.43,"endTime":863.66,"body":"to find across the last 30 years"},{"startTime":863.66,"endTime":867.06,"body":"of producing similar parts when one"},{"startTime":863.66,"endTime":867.06,"body":"of these problems may have arisen."},{"startTime":867.25,"endTime":870.987,"body":"So, that's a really"},{"startTime":867.25,"endTime":870.987,"body":"powerful use case, right?"},{"startTime":870.987,"endTime":876.312,"body":"Being able to sit down and in one"},{"startTime":870.987,"endTime":876.312,"body":"place after saying, yep, we've produced"},{"startTime":876.312,"endTime":879.842,"body":"this before and I can now easily see"},{"startTime":876.312,"endTime":879.842,"body":"everybody who has supplied me with a"},{"startTime":879.842,"endTime":884.482,"body":"component part being able to look at"},{"startTime":879.842,"endTime":884.482,"body":"the entirety of the available players"},{"startTime":884.482,"endTime":888.512,"body":"in your supply chain and make very well"},{"startTime":884.482,"endTime":888.512,"body":"informed decisions about who you want"},{"startTime":888.512,"endTime":893.102,"body":"to source from based on how quickly they"},{"startTime":888.512,"endTime":893.102,"body":"react what costs they're giving you and"},{"startTime":893.102,"endTime":895.987,"body":"then use that information to negotiate."},{"startTime":896.477,"endTime":898.817,"body":"Now that's like another,"},{"startTime":896.477,"endTime":898.817,"body":"another layer there."},{"startTime":899.227,"endTime":903.987,"body":"You can unlock a lot of value if you"},{"startTime":899.227,"endTime":903.987,"body":"were a manufacturer in taking this"},{"startTime":903.987,"endTime":908.067,"body":"approach and our customers have, you"},{"startTime":903.987,"endTime":908.067,"body":"know, I, I teased Subaru earlier."},{"startTime":908.377,"endTime":913.557,"body":"We've got customers big and small,"},{"startTime":908.377,"endTime":913.557,"body":"however, and on average, our customers"},{"startTime":913.557,"endTime":918.067,"body":"are seeing somewhere between an eight and"},{"startTime":913.557,"endTime":918.067,"body":"a 12% direct procurement cost reduction"},{"startTime":918.077,"endTime":919.707,"body":"in their first year of adopting CADDi."},{"startTime":919.727,"endTime":923.997,"body":"So the economic value the tool just"},{"startTime":919.727,"endTime":923.997,"body":"for procurement folks is immense."},{"startTime":924.687,"endTime":929.097,"body":"And now you can imagine when I start"},{"startTime":924.687,"endTime":929.097,"body":"to expand that and we start talking"},{"startTime":929.097,"endTime":933.737,"body":"about the application of CADDi for"},{"startTime":929.097,"endTime":933.737,"body":"helping salespeople win work more"},{"startTime":933.737,"endTime":938.014,"body":"routinely at higher profitability,"},{"startTime":933.737,"endTime":938.014,"body":"or the applications for engineers"},{"startTime":938.054,"endTime":941.704,"body":"in determining whether or not they"},{"startTime":938.054,"endTime":941.704,"body":"actually need to redesign something."},{"startTime":942.134,"endTime":946.794,"body":"Saving companies on inventory, saving"},{"startTime":942.134,"endTime":946.794,"body":"them just on design time, given of"},{"startTime":946.794,"endTime":951.594,"body":"course, how expensive engineering time"},{"startTime":946.794,"endTime":951.594,"body":"is there are a lot of opportunities"},{"startTime":952.034,"endTime":956.824,"body":"like these to apply historical data,"},{"startTime":952.034,"endTime":956.824,"body":"to ultimately make better operational"},{"startTime":956.824,"endTime":961.164,"body":"decisions that can have a major cascading"},{"startTime":956.824,"endTime":961.164,"body":"impact across the performance of your"},{"startTime":961.164,"endTime":966.324,"body":"company by leveraging efficiencies"},{"startTime":961.164,"endTime":966.324,"body":"internally and across your supply chain."},{"startTime":967.565,"endTime":971.965,"body":"Your report also talks about"},{"startTime":967.565,"endTime":971.965,"body":"the looming wave of retirements"},{"startTime":971.975,"endTime":973.265,"body":"in the manufacturing sector."},{"startTime":974.085,"endTime":978.285,"body":"Is it critical or how critical is it to"},{"startTime":974.085,"endTime":978.285,"body":"capture the institution knowledge and"},{"startTime":978.285,"endTime":980.465,"body":"what methods are effective in doing so?"},{"startTime":981.59,"endTime":985.234,"body":"Well, We would certainly"},{"startTime":981.59,"endTime":985.234,"body":"argue it's quite important."},{"startTime":985.654,"endTime":988.94,"body":"I mean, as I alluded to up front"},{"startTime":985.654,"endTime":988.94,"body":"there's well over a thousand"},{"startTime":988.94,"endTime":992.94,"body":"years of combined institutional"},{"startTime":988.94,"endTime":992.94,"body":"knowledge reflected in this report."},{"startTime":993.59,"endTime":998.32,"body":"And of all the folks that we spoke to 70%"},{"startTime":993.59,"endTime":998.32,"body":"percent of the senior leaders said that"},{"startTime":998.33,"endTime":1003.07,"body":"they planned to retire somewhere in the"},{"startTime":998.33,"endTime":1003.07,"body":"next decade, in the next five to 10 years."},{"startTime":1003.9,"endTime":1008.62,"body":"So we are looking at a"},{"startTime":1003.9,"endTime":1008.62,"body":"massive wave of retirements."},{"startTime":1008.62,"endTime":1011.19,"body":"That's just by the way, represented"},{"startTime":1008.62,"endTime":1011.19,"body":"just in senior leadership."},{"startTime":1011.88,"endTime":1012.22,"body":"Right?"},{"startTime":1012.77,"endTime":1018.21,"body":"We in this country are going through"},{"startTime":1012.77,"endTime":1018.21,"body":"a generational transition in the U."},{"startTime":1018.21,"endTime":1018.59,"body":"S."},{"startTime":1018.62,"endTime":1021.21,"body":"Now this is absolutely"},{"startTime":1018.62,"endTime":1021.21,"body":"also being felt in Japan."},{"startTime":1021.24,"endTime":1025.447,"body":"I can assume similar demographics"},{"startTime":1021.24,"endTime":1025.447,"body":"are represented in Europe as well."},{"startTime":1025.457,"endTime":1032.157,"body":"So globally, there is a transition taking"},{"startTime":1025.457,"endTime":1032.157,"body":"place as, you know, millennials and Gen"},{"startTime":1032.157,"endTime":1037.767,"body":"Z are stepping into greater leadership"},{"startTime":1032.157,"endTime":1037.767,"body":"roles or greater responsibility as and"},{"startTime":1037.767,"endTime":1040.127,"body":"baby boomers are entering retirement."},{"startTime":1041.087,"endTime":1044.937,"body":"There's a lot of institutional"},{"startTime":1041.087,"endTime":1044.937,"body":"knowledge walking out the door."},{"startTime":1044.967,"endTime":1047.727,"body":"Now that can manifest"},{"startTime":1044.967,"endTime":1047.727,"body":"in many different ways."},{"startTime":1048.077,"endTime":1052.967,"body":"The tamest version of that, and the one"},{"startTime":1048.077,"endTime":1052.967,"body":"that we are really seeking to solve for"},{"startTime":1053.337,"endTime":1061.877,"body":"as smoothly as possible is you've got"},{"startTime":1053.337,"endTime":1061.877,"body":"Jim who's 65 and has been working for"},{"startTime":1062.707,"endTime":1069.847,"body":"your metal fab shop for the last 30 years"},{"startTime":1062.707,"endTime":1069.847,"body":"knows precisely how you've been producing"},{"startTime":1069.847,"endTime":1077.314,"body":"products for your five core customers and"},{"startTime":1069.847,"endTime":1077.314,"body":"can easily inform and coach every other"},{"startTime":1077.314,"endTime":1081.149,"body":"member of the team to make the right"},{"startTime":1077.314,"endTime":1081.149,"body":"decision at any given point in time."},{"startTime":1081.979,"endTime":1084.309,"body":"And it's certainly true if"},{"startTime":1081.979,"endTime":1084.309,"body":"you're a very small operation."},{"startTime":1084.659,"endTime":1088.409,"body":"In that scenario, you realize quickly"},{"startTime":1084.659,"endTime":1088.409,"body":"when Jim walks out the door, you've"},{"startTime":1088.409,"endTime":1092.879,"body":"got a lot of unseasoned people who"},{"startTime":1088.409,"endTime":1092.879,"body":"were relying on Jim to be one of the"},{"startTime":1092.879,"endTime":1096.339,"body":"legs of their proverbial stool, and"},{"startTime":1092.879,"endTime":1096.339,"body":"that leg has now been kicked out."},{"startTime":1096.789,"endTime":1102.749,"body":"So, how are you as a leader going"},{"startTime":1096.789,"endTime":1102.749,"body":"to guarantee that all of his"},{"startTime":1102.759,"endTime":1104.619,"body":"institutional knowledge isn't lost."},{"startTime":1104.959,"endTime":1109.769,"body":"Well, you probably want to have that"},{"startTime":1104.959,"endTime":1109.769,"body":"contained in some type of system of"},{"startTime":1109.769,"endTime":1111.739,"body":"record where other folks can access it."},{"startTime":1112.165,"endTime":1116.955,"body":"That's the, the nice scenario,"},{"startTime":1112.165,"endTime":1116.955,"body":"I guess, if you will."},{"startTime":1117.415,"endTime":1123.125,"body":"The scarier scenarios are as we"},{"startTime":1117.415,"endTime":1123.125,"body":"said, we are facing some tough"},{"startTime":1123.155,"endTime":1125.085,"body":"economic waters potentially."},{"startTime":1125.455,"endTime":1131.415,"body":"And for many folks that may mean"},{"startTime":1125.455,"endTime":1131.415,"body":"necessary reductions in force and"},{"startTime":1131.415,"endTime":1134.795,"body":"hiring of eventually new junior people."},{"startTime":1135.045,"endTime":1139.995,"body":"So what happens when it's not one"},{"startTime":1135.045,"endTime":1139.995,"body":"gym, shall we say, but it's It's"},{"startTime":1140.005,"endTime":1141.525,"body":"10% percent of your workforce."},{"startTime":1142.025,"endTime":1145.565,"body":"That's a tough, pill for people"},{"startTime":1142.025,"endTime":1145.565,"body":"organizationally to swallow."},{"startTime":1145.945,"endTime":1152.755,"body":"So we have a lot of big customers"},{"startTime":1145.945,"endTime":1152.755,"body":"who have really come to CADDi, not"},{"startTime":1152.755,"endTime":1159.23,"body":"necessarily for strictly speaking,"},{"startTime":1152.755,"endTime":1159.23,"body":"our ability to service any individual"},{"startTime":1159.77,"endTime":1165.67,"body":"or any individual group in doing very"},{"startTime":1159.77,"endTime":1165.67,"body":"pointed end user tasks like supplier"},{"startTime":1165.67,"endTime":1169.43,"body":"negotiation or more effective design"},{"startTime":1165.67,"endTime":1169.43,"body":"review, or faster quotation, you know,"},{"startTime":1169.43,"endTime":1172.55,"body":"like those are all things that we can"},{"startTime":1169.43,"endTime":1172.55,"body":"help with and we create benefits there."},{"startTime":1173.0,"endTime":1177.36,"body":"But most of our biggest customers"},{"startTime":1173.0,"endTime":1177.36,"body":"actually come to us to help them with"},{"startTime":1177.38,"endTime":1179.41,"body":"organizational wide standardization."},{"startTime":1179.82,"endTime":1184.41,"body":"So standardization of design,"},{"startTime":1179.82,"endTime":1184.41,"body":"standardization of a bidding process."},{"startTime":1184.46,"endTime":1188.13,"body":"The point being big organizations"},{"startTime":1184.46,"endTime":1188.13,"body":"want to continue growing."},{"startTime":1188.14,"endTime":1192.15,"body":"That means they have to hire and"},{"startTime":1188.14,"endTime":1192.15,"body":"bring in new people and you know,"},{"startTime":1192.15,"endTime":1195.734,"body":"in manufacturing your people are"},{"startTime":1192.15,"endTime":1195.734,"body":"some of your most important assets."},{"startTime":1195.904,"endTime":1200.374,"body":"And if you can figure out a way to upskill"},{"startTime":1195.904,"endTime":1200.374,"body":"them a little bit faster or get them"},{"startTime":1200.714,"endTime":1204.834,"body":"adding value a little bit quicker, that"},{"startTime":1200.714,"endTime":1204.834,"body":"can create a big uplift for your business."},{"startTime":1204.864,"endTime":1212.63,"body":"So, capturing institutional knowledge is"},{"startTime":1204.864,"endTime":1212.63,"body":"at the very least, you know, the second"},{"startTime":1213.0,"endTime":1219.88,"body":"to call it one B or one C in terms of"},{"startTime":1213.0,"endTime":1219.88,"body":"the ordering of senior leaders thinking"},{"startTime":1219.88,"endTime":1224.68,"body":"about what they need to do over the"},{"startTime":1219.88,"endTime":1224.68,"body":"next five years, you know, I referenced"},{"startTime":1225.09,"endTime":1228.96,"body":"basically 70% percent of those senior"},{"startTime":1225.09,"endTime":1228.96,"body":"leaders are getting ready to retire."},{"startTime":1229.295,"endTime":1232.865,"body":"Those same folks, we also asked them"},{"startTime":1229.295,"endTime":1232.865,"body":"the question when you walk out the door"},{"startTime":1233.275,"endTime":1237.595,"body":"how prepared is your organization to"},{"startTime":1233.275,"endTime":1237.595,"body":"pick up the baton and carry it forward?"},{"startTime":1238.015,"endTime":1242.285,"body":"And the, the near consensus, I mean,"},{"startTime":1238.015,"endTime":1242.285,"body":"this is like close to close to 85%"},{"startTime":1242.285,"endTime":1248.255,"body":"percent of people said that 50% percent"},{"startTime":1242.285,"endTime":1248.255,"body":"of their knowledge and their capability"},{"startTime":1248.255,"endTime":1249.795,"body":"would be walking out the door with them."},{"startTime":1250.485,"endTime":1253.725,"body":"So that was a eye opener."},{"startTime":1253.815,"endTime":1255.725,"body":"That was a major eye opener for us."},{"startTime":1256.095,"endTime":1259.365,"body":"You know, another thread of"},{"startTime":1256.095,"endTime":1259.365,"body":"our conversation with the same"},{"startTime":1259.365,"endTime":1263.015,"body":"folks was talking about digital"},{"startTime":1259.365,"endTime":1263.015,"body":"transformation and the adoption"},{"startTime":1263.015,"endTime":1265.425,"body":"of a better technological tools."},{"startTime":1265.787,"endTime":1270.517,"body":"And it became rapidly pretty clear that"},{"startTime":1265.787,"endTime":1270.517,"body":"these, these things are intersecting,"},{"startTime":1270.647,"endTime":1275.107,"body":"you know, the part of the need or the"},{"startTime":1270.647,"endTime":1275.107,"body":"perceived need to digitally transform"},{"startTime":1275.117,"endTime":1278.227,"body":"is that a lot of these folks who"},{"startTime":1275.117,"endTime":1278.227,"body":"care deeply about the company that"},{"startTime":1278.227,"endTime":1283.147,"body":"they've built that who, who want it"},{"startTime":1278.227,"endTime":1283.147,"body":"to live on beyond their retirement"},{"startTime":1283.147,"endTime":1285.592,"body":"and be wildly successful they are you."},{"startTime":1285.592,"endTime":1289.852,"body":"doing everything that they can as fast"},{"startTime":1285.592,"endTime":1289.852,"body":"as they can to build up better systems,"},{"startTime":1289.852,"endTime":1294.472,"body":"to maintain their knowledge and set"},{"startTime":1289.852,"endTime":1294.472,"body":"up the next generation for success."},{"startTime":1294.882,"endTime":1300.449,"body":"Beyond the report we we published and"},{"startTime":1294.882,"endTime":1300.449,"body":"then quickly after we're at IMTS, the"},{"startTime":1300.449,"endTime":1302.309,"body":"International Manufacturing Trade Show."},{"startTime":1302.809,"endTime":1307.099,"body":"And I heard this same point"},{"startTime":1302.809,"endTime":1307.099,"body":"echoed by nearly every senior"},{"startTime":1307.099,"endTime":1308.079,"body":"leader that I spoke with."},{"startTime":1308.079,"endTime":1308.789,"body":"And there were men."},{"startTime":1309.229,"endTime":1313.929,"body":"So, people take this really"},{"startTime":1309.229,"endTime":1313.929,"body":"seriously and rightly so."},{"startTime":1314.009,"endTime":1317.719,"body":"So we are doing everything that"},{"startTime":1314.009,"endTime":1317.719,"body":"we can to match that energy and"},{"startTime":1317.719,"endTime":1321.249,"body":"that urgency and be as helpful"},{"startTime":1317.719,"endTime":1321.249,"body":"as possible, as fast as possible."},{"startTime":1322.065,"endTime":1327.045,"body":"Obviously this is the sustainable"},{"startTime":1322.065,"endTime":1327.045,"body":"supply chain podcast, and we see that"},{"startTime":1327.045,"endTime":1331.965,"body":"sustainability is becoming imperative"},{"startTime":1327.045,"endTime":1331.965,"body":"for modern supply chains, but how,"},{"startTime":1332.235,"endTime":1337.245,"body":"how are manufacturers integrating"},{"startTime":1332.235,"endTime":1337.245,"body":"sustainability without compromising"},{"startTime":1337.245,"endTime":1339.305,"body":"on efficiency or profitability?"},{"startTime":1342.22,"endTime":1349.16,"body":"with great effort and it's"},{"startTime":1342.22,"endTime":1349.16,"body":"stumbling to do so in many cases."},{"startTime":1349.26,"endTime":1353.28,"body":"Yeah, that it's a really interesting"},{"startTime":1349.26,"endTime":1353.28,"body":"question because on some level"},{"startTime":1353.59,"endTime":1356.59,"body":"those things appear to be in"},{"startTime":1353.59,"endTime":1356.59,"body":"opposition to a degree, right?"},{"startTime":1356.7,"endTime":1359.13,"body":"At least they do at times"},{"startTime":1356.7,"endTime":1359.13,"body":"for American manufacturers."},{"startTime":1359.62,"endTime":1366.65,"body":"But all the same manufacturers are also"},{"startTime":1359.62,"endTime":1366.65,"body":"you know, parents fathers, mothers,"},{"startTime":1366.68,"endTime":1370.32,"body":"daughters, sons, brothers, sisters, like"},{"startTime":1366.68,"endTime":1370.32,"body":"they all live in a community and they"},{"startTime":1370.32,"endTime":1374.43,"body":"want the people that they are in community"},{"startTime":1370.32,"endTime":1374.43,"body":"with and the environment that they're"},{"startTime":1374.48,"endTime":1376.31,"body":"living within to be healthy and happy."},{"startTime":1376.31,"endTime":1379.36,"body":"So, there are many folks"},{"startTime":1376.31,"endTime":1379.36,"body":"taking it very seriously."},{"startTime":1379.83,"endTime":1384.304,"body":"ESG has picked up rightly a"},{"startTime":1379.83,"endTime":1384.304,"body":"lot of steam in manufacturing."},{"startTime":1384.304,"endTime":1385.564,"body":"And I'm really happy to see that."},{"startTime":1385.934,"endTime":1391.184,"body":"How manufacturers approach sustainability"},{"startTime":1385.934,"endTime":1391.184,"body":"also, I think differs greatly."},{"startTime":1391.839,"endTime":1394.039,"body":"based on size and where they're operating."},{"startTime":1394.539,"endTime":1398.842,"body":"You know, we have  large customers in"},{"startTime":1394.539,"endTime":1398.842,"body":"Japan who I am not at liberty to name"},{"startTime":1399.202,"endTime":1405.032,"body":"who we're actively using their data to"},{"startTime":1399.202,"endTime":1405.032,"body":"design algorithms to help them monitor the"},{"startTime":1405.032,"endTime":1408.082,"body":"carbon footprint of their product lines."},{"startTime":1408.312,"endTime":1413.802,"body":"I think that's a really smart right foot"},{"startTime":1408.312,"endTime":1413.802,"body":"forward way to approach sustainability."},{"startTime":1414.332,"endTime":1418.192,"body":"You know, we also obviously a"},{"startTime":1414.332,"endTime":1418.192,"body":"big part of what we do is helping"},{"startTime":1418.192,"endTime":1421.922,"body":"people make really well informed"},{"startTime":1418.192,"endTime":1421.922,"body":"decisions within their supply chain."},{"startTime":1421.972,"endTime":1427.732,"body":"And often that means if you're invested"},{"startTime":1421.972,"endTime":1427.732,"body":"in sustainability and you want to"},{"startTime":1427.732,"endTime":1432.662,"body":"reduce, say, the carbon footprint"},{"startTime":1427.732,"endTime":1432.662,"body":"again of your product line, that"},{"startTime":1432.662,"endTime":1437.182,"body":"may involve trying to reshore or"},{"startTime":1432.662,"endTime":1437.182,"body":"nearshore as much of your work as you"},{"startTime":1437.182,"endTime":1439.577,"body":"can simply to reduce shipping costs."},{"startTime":1440.037,"endTime":1444.857,"body":"That's also timely given some of the"},{"startTime":1440.037,"endTime":1444.857,"body":"labor actions at, at play in the U S."},{"startTime":1445.197,"endTime":1452.784,"body":"So I see a lot of people looking for"},{"startTime":1445.197,"endTime":1452.784,"body":"opportunities to source component"},{"startTime":1452.844,"endTime":1457.104,"body":"parts or source raw materials"},{"startTime":1452.844,"endTime":1457.104,"body":"from suppliers close to home."},{"startTime":1457.634,"endTime":1462.525,"body":"Now for that to happen without"},{"startTime":1457.634,"endTime":1462.525,"body":"it coming at the expense"},{"startTime":1462.525,"endTime":1464.439,"body":"of , cost or increased lead time."},{"startTime":1464.829,"endTime":1468.749,"body":"You really need to have very clear,"},{"startTime":1464.829,"endTime":1468.749,"body":"broad vision to your options."},{"startTime":1469.059,"endTime":1473.069,"body":"That's again where being able to"},{"startTime":1469.059,"endTime":1473.069,"body":"analyze historical data quickly and"},{"startTime":1473.069,"endTime":1475.029,"body":"effectively is really important."},{"startTime":1475.555,"endTime":1478.985,"body":"I love it that we've made it a half hour"},{"startTime":1475.555,"endTime":1478.985,"body":"into our conversation, and we haven't"},{"startTime":1479.005,"endTime":1484.735,"body":"once said the term AI because it runs"},{"startTime":1479.005,"endTime":1484.735,"body":"the risk of, yeah, being so buzzwordy."},{"startTime":1484.735,"endTime":1489.335,"body":"But one of the things that AI is"},{"startTime":1484.735,"endTime":1489.335,"body":"great for is pattern recognition."},{"startTime":1489.585,"endTime":1489.705,"body":"Right."},{"startTime":1489.705,"endTime":1494.735,"body":"The human brain is just not inherently"},{"startTime":1489.705,"endTime":1494.735,"body":"well designed to see the needle"},{"startTime":1494.735,"endTime":1496.165,"body":"in the haystack, if you will."},{"startTime":1496.555,"endTime":1502.555,"body":"And often for manufacturers, finding"},{"startTime":1496.555,"endTime":1502.555,"body":"the supplier that both allows"},{"startTime":1502.555,"endTime":1507.595,"body":"them to reduce cost while being"},{"startTime":1502.555,"endTime":1507.595,"body":"observant of sustainability is like,"},{"startTime":1507.845,"endTime":1509.485,"body":"identifying the needle in the haystack."},{"startTime":1510.175,"endTime":1511.675,"body":"AI is phenomenal for that."},{"startTime":1512.369,"endTime":1514.109,"body":"And that's another big"},{"startTime":1512.369,"endTime":1514.109,"body":"part of, of what we do."},{"startTime":1515.417,"endTime":1516.137,"body":"Looking ahead."},{"startTime":1516.157,"endTime":1520.267,"body":"I mean, you, you teed it up nicely, but"},{"startTime":1516.157,"endTime":1520.267,"body":"what emerging technologies do you think"},{"startTime":1520.267,"endTime":1523.957,"body":"will have the most significant impact"},{"startTime":1520.267,"endTime":1523.957,"body":"on manufacturing and supply chains."},{"startTime":1524.397,"endTime":1527.807,"body":"Yeah, maybe I jumped too quickly"},{"startTime":1524.397,"endTime":1527.807,"body":"to artificial intelligence."},{"startTime":1527.837,"endTime":1529.897,"body":"It's, it's certainly,"},{"startTime":1527.837,"endTime":1529.897,"body":"certainly one of them."},{"startTime":1530.437,"endTime":1534.667,"body":"I think a lot of folks depending"},{"startTime":1530.437,"endTime":1534.667,"body":"on what seat you sit in a lot of"},{"startTime":1534.667,"endTime":1538.437,"body":"folks are also deeply concerned"},{"startTime":1534.667,"endTime":1538.437,"body":"about robotics and automation."},{"startTime":1539.007,"endTime":1543.867,"body":"From my perspective artificial"},{"startTime":1539.007,"endTime":1543.867,"body":"intelligence probably has the greatest"},{"startTime":1543.867,"endTime":1547.497,"body":"potential to be transformative for"},{"startTime":1543.867,"endTime":1547.497,"body":"manufacturing over the next 10 years,"},{"startTime":1547.497,"endTime":1551.177,"body":"but not in the way that I think"},{"startTime":1547.497,"endTime":1551.177,"body":"many folks might intuit that I mean."},{"startTime":1551.93,"endTime":1556.52,"body":"It's a combination of AI and robots"},{"startTime":1551.93,"endTime":1556.52,"body":"often gets people thinking about a"},{"startTime":1556.52,"endTime":1560.47,"body":"total replacement of our workforce"},{"startTime":1556.52,"endTime":1560.47,"body":"and people rightly have a very"},{"startTime":1560.47,"endTime":1562.56,"body":"negative reaction to that concept."},{"startTime":1563.252,"endTime":1568.142,"body":"We are genuinely so far away"},{"startTime":1563.252,"endTime":1568.142,"body":"from making that a reality."},{"startTime":1568.682,"endTime":1571.862,"body":"I don't even know that it's"},{"startTime":1568.682,"endTime":1571.862,"body":"a fait accompli that we will"},{"startTime":1571.862,"endTime":1573.052,"body":"ever make that a reality."},{"startTime":1573.052,"endTime":1574.482,"body":"I certainly hope we don't."},{"startTime":1575.182,"endTime":1579.332,"body":"And if anyone seriously wants to"},{"startTime":1575.182,"endTime":1579.332,"body":"have that conversation, I hope we"},{"startTime":1579.482,"endTime":1583.022,"body":"are giving deep consideration to the"},{"startTime":1579.482,"endTime":1583.022,"body":"societal impact first, and taking"},{"startTime":1583.022,"endTime":1584.492,"body":"sort of a human first approach."},{"startTime":1584.912,"endTime":1586.422,"body":"I go the other way entirely."},{"startTime":1586.492,"endTime":1589.602,"body":"So what artificial intelligence"},{"startTime":1586.492,"endTime":1589.602,"body":"is really good for today."},{"startTime":1589.632,"endTime":1592.142,"body":"I just elucidated one"},{"startTime":1589.632,"endTime":1592.142,"body":"version of it, right?"},{"startTime":1592.492,"endTime":1593.452,"body":"Pattern recognition."},{"startTime":1593.972,"endTime":1599.392,"body":"That's a part of what I would call a"},{"startTime":1593.972,"endTime":1599.392,"body":"cognitive analytics approach to decision"},{"startTime":1599.392,"endTime":1601.442,"body":"making and artificial intelligence."},{"startTime":1601.762,"endTime":1607.167,"body":"So utilizing artificial intelligence"},{"startTime":1601.762,"endTime":1607.167,"body":"to supplement human intelligence."},{"startTime":1607.747,"endTime":1609.057,"body":"This is really good, right?"},{"startTime":1609.057,"endTime":1614.217,"body":"Because AI or machine learning is great"},{"startTime":1609.057,"endTime":1614.217,"body":"at repetitive mundane tasks that human"},{"startTime":1614.217,"endTime":1619.027,"body":"beings don't want to do that often aren't"},{"startTime":1614.217,"endTime":1619.027,"body":"necessarily value added for human beings."},{"startTime":1619.427,"endTime":1622.297,"body":"And AI is well posed to do this day."},{"startTime":1622.847,"endTime":1627.217,"body":"It's one of the areas that I think"},{"startTime":1622.847,"endTime":1627.217,"body":"manufacturing leaders need to immediately"},{"startTime":1627.217,"endTime":1632.837,"body":"like today, be thinking seriously"},{"startTime":1627.217,"endTime":1632.837,"body":"about how they can adopt cognitive"},{"startTime":1632.837,"endTime":1638.307,"body":"analytics solutions to help the well"},{"startTime":1632.837,"endTime":1638.307,"body":"seasoned folks or even the very junior"},{"startTime":1638.307,"endTime":1644.157,"body":"folks who they have doing the job of"},{"startTime":1638.307,"endTime":1644.157,"body":"design, procurement, sales, production,"},{"startTime":1644.427,"endTime":1649.157,"body":"how they can equip those folks with"},{"startTime":1644.427,"endTime":1649.157,"body":"tools that augment their performance."},{"startTime":1649.247,"endTime":1653.237,"body":"That I believe is is going to"},{"startTime":1649.247,"endTime":1653.237,"body":"move the needle very seriously"},{"startTime":1653.297,"endTime":1654.307,"body":"for major manufacturers."},{"startTime":1654.307,"endTime":1659.645,"body":"Create some serious competitive advantage"},{"startTime":1654.307,"endTime":1659.645,"body":"over the next several years and that's"},{"startTime":1659.655,"endTime":1666.875,"body":"really timely because we we haven't really"},{"startTime":1659.655,"endTime":1666.875,"body":"touched this yet but manufacturing has"},{"startTime":1667.46,"endTime":1672.01,"body":"another problem, not simply speaking"},{"startTime":1667.46,"endTime":1672.01,"body":"cooling demand or, you know, the,"},{"startTime":1672.07,"endTime":1676.87,"body":"the near impending recession or the"},{"startTime":1672.07,"endTime":1676.87,"body":"skilled labor gap, massive problem."},{"startTime":1677.37,"endTime":1681.21,"body":"But if you look at labor productivity,"},{"startTime":1677.37,"endTime":1681.21,"body":"generally speaking in manufacturing"},{"startTime":1681.22,"endTime":1687.856,"body":"over the last decade, it's been flat,"},{"startTime":1681.22,"endTime":1687.856,"body":"from 2012 to 2022 anyway I think we"},{"startTime":1687.856,"endTime":1691.456,"body":"were averaging about a negative half a"},{"startTime":1687.856,"endTime":1691.456,"body":"percent annually of labor productivity."},{"startTime":1691.756,"endTime":1696.856,"body":"So literally the people doing the job are"},{"startTime":1691.756,"endTime":1696.856,"body":"getting worse or getting less efficient."},{"startTime":1697.266,"endTime":1702.226,"body":"And, and it sounds silly to, to frame"},{"startTime":1697.266,"endTime":1702.226,"body":"it that way, given over the last 10"},{"startTime":1702.226,"endTime":1708.391,"body":"years, we've also seen this explosion"},{"startTime":1702.226,"endTime":1708.391,"body":"of solutions designs to help workers"},{"startTime":1708.411,"endTime":1710.481,"body":"do their job or carry out their tasks."},{"startTime":1710.501,"endTime":1715.161,"body":"But from my perspective what we've really"},{"startTime":1710.501,"endTime":1715.161,"body":"been doing there is developing some very"},{"startTime":1715.161,"endTime":1721.291,"body":"nice point solutions that are great at"},{"startTime":1715.161,"endTime":1721.291,"body":"helping people do very specific tasks,"},{"startTime":1721.311,"endTime":1725.831,"body":"like really wonderful CAD tools that are"},{"startTime":1721.311,"endTime":1725.831,"body":"great for you know, design specifically,"},{"startTime":1725.851,"endTime":1731.281,"body":"or wonderful tools for design review"},{"startTime":1725.851,"endTime":1731.281,"body":"that are gonna help people communicate."},{"startTime":1731.731,"endTime":1736.371,"body":"What we haven't really done is"},{"startTime":1731.731,"endTime":1736.371,"body":"create software systems that"},{"startTime":1736.371,"endTime":1738.161,"body":"help people maintain context."},{"startTime":1738.226,"endTime":1739.536,"body":"And see the broader picture."},{"startTime":1740.006,"endTime":1745.556,"body":"So while each individual may have at"},{"startTime":1740.006,"endTime":1745.556,"body":"times gotten incrementally more efficient"},{"startTime":1745.566,"endTime":1749.976,"body":"at doing their job, the collective,"},{"startTime":1745.566,"endTime":1749.976,"body":"all the folks involved in the workflow"},{"startTime":1749.986,"endTime":1754.23,"body":"that I described earlier, haven't been"},{"startTime":1749.986,"endTime":1754.23,"body":"as successful in improving their work."},{"startTime":1754.62,"endTime":1763.47,"body":"So let's say a system that when an"},{"startTime":1754.62,"endTime":1763.47,"body":"engineer is reviewing a historic design"},{"startTime":1763.48,"endTime":1769.46,"body":"that matches an order that they've just"},{"startTime":1763.48,"endTime":1769.46,"body":"received, a solution that can prompt them"},{"startTime":1769.983,"endTime":1774.983,"body":"with a note that says, Hey, did you know"},{"startTime":1769.983,"endTime":1774.983,"body":"you were at a 15% percent elevated risk of"},{"startTime":1774.983,"endTime":1781.743,"body":"a quality defect when your design combines"},{"startTime":1774.983,"endTime":1781.743,"body":"this drawing with this given material"},{"startTime":1781.743,"endTime":1783.533,"body":"and these required surface tensions."},{"startTime":1784.203,"endTime":1788.743,"body":"But that's a pretty powerful thing"},{"startTime":1784.203,"endTime":1788.743,"body":"that that engineer can use to make a"},{"startTime":1788.743,"endTime":1792.353,"body":"different decision about how they go"},{"startTime":1788.743,"endTime":1792.353,"body":"to complete the conceptual design."},{"startTime":1792.803,"endTime":1796.343,"body":"We could find similar approaches"},{"startTime":1792.803,"endTime":1796.343,"body":"applied for procurement, for"},{"startTime":1796.343,"endTime":1798.383,"body":"sales, for production, for quality."},{"startTime":1798.913,"endTime":1804.603,"body":"We're there and that may sound a little"},{"startTime":1798.913,"endTime":1804.603,"body":"science fiction, but the truth is"},{"startTime":1805.053,"endTime":1807.843,"body":"manufacturing has been producing data."},{"startTime":1808.343,"endTime":1813.143,"body":"For you know, like manufacturing has"},{"startTime":1808.343,"endTime":1813.143,"body":"been to some degree digitized and"},{"startTime":1813.153,"endTime":1816.343,"body":"producing data points for over 50 years."},{"startTime":1816.903,"endTime":1821.203,"body":"The first we, we could point to the"},{"startTime":1816.903,"endTime":1821.203,"body":"seventies, right is, is like the original"},{"startTime":1821.253,"endTime":1823.203,"body":"digitization of manufacturing data points."},{"startTime":1823.633,"endTime":1827.013,"body":"And that's obviously picked up"},{"startTime":1823.633,"endTime":1827.013,"body":"steam over the last 10 years."},{"startTime":1827.313,"endTime":1830.663,"body":"But that is a, that's a wealth"},{"startTime":1827.313,"endTime":1830.663,"body":"of information if you can tap it."},{"startTime":1830.743,"endTime":1834.713,"body":"And again, artificial intelligence"},{"startTime":1830.743,"endTime":1834.713,"body":"is much better poised to do"},{"startTime":1834.713,"endTime":1835.843,"body":"that than the human mind."},{"startTime":1836.923,"endTime":1841.343,"body":"We're kind of at a blockbuster"},{"startTime":1836.923,"endTime":1841.343,"body":"moment, you know, what happened to"},{"startTime":1841.343,"endTime":1843.183,"body":"blockbuster when Netflix came out?"},{"startTime":1843.183,"endTime":1848.253,"body":"Do, do you think manufacturers risk"},{"startTime":1843.183,"endTime":1848.253,"body":"becoming the blockbusters of industry"},{"startTime":1848.253,"endTime":1851.223,"body":"if they don't adopt new technologies"},{"startTime":1848.253,"endTime":1851.223,"body":"like AI and better data management?"},{"startTime":1851.948,"endTime":1854.018,"body":"Oh, oh my god, it's so bleak."},{"startTime":1854.428,"endTime":1857.618,"body":"Yeah, not the least of which"},{"startTime":1854.428,"endTime":1857.618,"body":"because I loved Blockbuster."},{"startTime":1857.698,"endTime":1862.018,"body":"So many of my core childhood"},{"startTime":1857.698,"endTime":1862.018,"body":"memories are about going with my"},{"startTime":1862.078,"endTime":1865.578,"body":"siblings and picking whatever movie"},{"startTime":1862.078,"endTime":1865.578,"body":"we were going to watch that night."},{"startTime":1866.218,"endTime":1868.688,"body":"Also candy having candy at checkout."},{"startTime":1868.778,"endTime":1869.878,"body":"It's innovative."},{"startTime":1870.338,"endTime":1876.348,"body":"I I'm not sure who in the metaphor"},{"startTime":1870.338,"endTime":1876.348,"body":"comes in as Netflix to eat their lunch?"},{"startTime":1876.378,"endTime":1883.048,"body":"But but I guess if we if we want to"},{"startTime":1876.378,"endTime":1883.048,"body":"zoom in and say there are manufacturers"},{"startTime":1883.048,"endTime":1886.388,"body":"who will adopt successfully and they"},{"startTime":1883.048,"endTime":1886.388,"body":"will leapfrog forward and there are"},{"startTime":1886.388,"endTime":1890.688,"body":"those who won't and they will be left"},{"startTime":1886.388,"endTime":1890.688,"body":"in the dust Yeah, I think that's a"},{"startTime":1890.688,"endTime":1897.546,"body":"major concern I think there's a a"},{"startTime":1890.688,"endTime":1897.546,"body":"helpful heuristic or, or a visual"},{"startTime":1897.546,"endTime":1903.626,"body":"metaphor that I like to use to describe"},{"startTime":1897.546,"endTime":1903.626,"body":"this, this point given the technology"},{"startTime":1903.626,"endTime":1906.196,"body":"adoption of any type takes time, right?"},{"startTime":1906.426,"endTime":1909.736,"body":"We know that because obviously"},{"startTime":1906.426,"endTime":1909.736,"body":"manufacturing has been in the"},{"startTime":1909.736,"endTime":1914.616,"body":"process of trying to digitally"},{"startTime":1909.736,"endTime":1914.616,"body":"transform for 10 years at least."},{"startTime":1914.986,"endTime":1916.006,"body":"Yeah, 10, 15 years."},{"startTime":1916.393,"endTime":1918.113,"body":"So progress is slow and incremental."},{"startTime":1918.376,"endTime":1920.316,"body":"Although some have been"},{"startTime":1918.376,"endTime":1920.316,"body":"more successful than others."},{"startTime":1920.766,"endTime":1923.586,"body":"I think it's really about your"},{"startTime":1920.766,"endTime":1923.586,"body":"perspective on technology and how"},{"startTime":1923.586,"endTime":1926.106,"body":"fast you're willing to move and how"},{"startTime":1923.586,"endTime":1926.106,"body":"disruptive you're willing to be."},{"startTime":1926.686,"endTime":1932.296,"body":"The visual metaphor is manufacturing"},{"startTime":1926.686,"endTime":1932.296,"body":"holistically is standing at the edge"},{"startTime":1932.316,"endTime":1937.79,"body":"of a wide gulf, or on the precipice of"},{"startTime":1932.316,"endTime":1937.79,"body":"the Grand Canyon, if you will, since"},{"startTime":1937.79,"endTime":1945.42,"body":"I am here in the US and on this side"},{"startTime":1937.79,"endTime":1945.42,"body":"of the canyon, we have flagging labor"},{"startTime":1945.42,"endTime":1950.73,"body":"productivity and slowing demand, and"},{"startTime":1945.42,"endTime":1950.73,"body":"increasing international competition"},{"startTime":1950.74,"endTime":1957.07,"body":"from low cost market disruptors in"},{"startTime":1950.74,"endTime":1957.07,"body":"Mexico, in China and Southeast Asia."},{"startTime":1957.68,"endTime":1962.48,"body":"And a lack of skilled labor to actually"},{"startTime":1957.68,"endTime":1962.48,"body":"operate the machines that you want to"},{"startTime":1962.48,"endTime":1964.2,"body":"operate to continue growing your business."},{"startTime":1964.66,"endTime":1973.66,"body":"And on the other side of that gulf is"},{"startTime":1964.66,"endTime":1973.66,"body":"a hyper enabled labor force who is both"},{"startTime":1973.71,"endTime":1979.17,"body":"incredibly skilled and up leveled on"},{"startTime":1973.71,"endTime":1979.17,"body":"the entire, institutional knowledge"},{"startTime":1979.22,"endTime":1984.59,"body":"accumulated of your business over the"},{"startTime":1979.22,"endTime":1984.59,"body":"last 50, 70, 100 years, who's supplemented"},{"startTime":1984.6,"endTime":1989.35,"body":"with digital and AI based tools that"},{"startTime":1984.6,"endTime":1989.35,"body":"can help them with their decision making"},{"startTime":1989.35,"endTime":1992.85,"body":"to help eliminate ambiguity and help"},{"startTime":1989.35,"endTime":1992.85,"body":"them move faster to do their work."},{"startTime":1993.29,"endTime":1996.71,"body":"And revenue and profits are, are growing."},{"startTime":1997.09,"endTime":1999.885,"body":"Your customer base is satisfied."},{"startTime":1999.948,"endTime":2004.128,"body":"Employees themselves are more"},{"startTime":1999.948,"endTime":2004.128,"body":"enriched in the work that they do"},{"startTime":2004.128,"endTime":2008.108,"body":"because they're spending less time"},{"startTime":2004.128,"endTime":2008.108,"body":"working on menial, mundane tasks"},{"startTime":2008.108,"endTime":2009.488,"body":"that nobody likes to do anyway."},{"startTime":2010.088,"endTime":2014.098,"body":"But a lot of manufacturers are afraid"},{"startTime":2010.088,"endTime":2014.098,"body":"to make the leap because it's not"},{"startTime":2014.188,"endTime":2016.958,"body":"clear to many how wide the gap is."},{"startTime":2017.268,"endTime":2020.428,"body":"And so the fear of falling in the"},{"startTime":2017.268,"endTime":2020.428,"body":"middle and falling short is great."},{"startTime":2020.898,"endTime":2026.248,"body":"But the reality is, many will"},{"startTime":2020.898,"endTime":2026.248,"body":"make the leap and those who do are"},{"startTime":2026.268,"endTime":2031.228,"body":"going to recognize that beautiful"},{"startTime":2026.268,"endTime":2031.228,"body":"future state, and those who don't"},{"startTime":2031.238,"endTime":2034.088,"body":"make the leap will be left behind."},{"startTime":2034.538,"endTime":2034.858,"body":"Right."},{"startTime":2034.858,"endTime":2038.728,"body":"And ultimately they will fall"},{"startTime":2034.858,"endTime":2038.728,"body":"behind the adoption curve and"},{"startTime":2038.738,"endTime":2041.768,"body":"they will find it harder and"},{"startTime":2038.738,"endTime":2041.768,"body":"harder to compete, not just with"},{"startTime":2042.183,"endTime":2045.573,"body":"international competitors, but with"},{"startTime":2042.183,"endTime":2045.573,"body":"folks right here at home for them."},{"startTime":2045.573,"endTime":2047.956,"body":"We asked what keeps you up at night?"},{"startTime":2048.451,"endTime":2048.761,"body":"Right."},{"startTime":2048.761,"endTime":2051.481,"body":"Well, like what, what makes it"},{"startTime":2048.761,"endTime":2051.481,"body":"difficult for you to, to find"},{"startTime":2051.481,"endTime":2053.001,"body":"your, your rest and your respite?"},{"startTime":2053.121,"endTime":2058.541,"body":"And 60% percent said the fact that we are"},{"startTime":2053.121,"endTime":2058.541,"body":"not digitally transforming enough and the"},{"startTime":2058.541,"endTime":2062.795,"body":"implication being that we won't be able to"},{"startTime":2058.541,"endTime":2062.795,"body":"survive competitively is pretty powerful."},{"startTime":2063.715,"endTime":2064.43,"body":"We want to help."},{"startTime":2064.566,"endTime":2067.716,"body":"Like a big part of what"},{"startTime":2064.566,"endTime":2067.716,"body":"we do in our business."},{"startTime":2067.716,"endTime":2071.406,"body":"We, we obviously develop software"},{"startTime":2067.716,"endTime":2071.406,"body":"but our go to market motion really"},{"startTime":2071.406,"endTime":2073.336,"body":"involves a lot of data consulting."},{"startTime":2073.416,"endTime":2076.416,"body":"So our team sits with customers."},{"startTime":2076.686,"endTime":2081.666,"body":"Our implementation process is really"},{"startTime":2076.686,"endTime":2081.666,"body":"mostly focused on establishing what"},{"startTime":2081.666,"endTime":2086.456,"body":"information is most important to their"},{"startTime":2081.666,"endTime":2086.456,"body":"team and how adopting AI solutions"},{"startTime":2086.466,"endTime":2090.483,"body":"more broadly, or if you are into"},{"startTime":2086.466,"endTime":2090.483,"body":"automation,   what's holding you back."},{"startTime":2091.236,"endTime":2094.846,"body":"Here's another thing we're saying, there"},{"startTime":2091.236,"endTime":2094.846,"body":"is no one in this industry that has a"},{"startTime":2094.846,"endTime":2098.466,"body":"serious technology strategy that doesn't"},{"startTime":2094.846,"endTime":2098.466,"body":"acknowledge data is at the center of it."},{"startTime":2099.016,"endTime":2104.796,"body":"That's just those two things are"},{"startTime":2099.016,"endTime":2104.796,"body":"indelibly tied, and manufacturers"},{"startTime":2104.806,"endTime":2106.916,"body":"have a massive data problem, right?"},{"startTime":2106.916,"endTime":2110.406,"body":"I mean, I elucidated that we've"},{"startTime":2106.916,"endTime":2110.406,"body":"been generating digital data"},{"startTime":2110.406,"endTime":2113.896,"body":"points for at least 50 years, but"},{"startTime":2110.406,"endTime":2113.896,"body":"unfortunately, the vast majority of"},{"startTime":2113.906,"endTime":2116.246,"body":"that is totally unstructured, right?"},{"startTime":2116.246,"endTime":2117.956,"body":"So, it lives in a PDF."},{"startTime":2118.526,"endTime":2122.016,"body":"Alright, maybe it lives in a hand"},{"startTime":2118.526,"endTime":2122.016,"body":"drawn sketch in a file cabinet."},{"startTime":2122.316,"endTime":2123.786,"body":"Now that's information, right?"},{"startTime":2123.786,"endTime":2128.376,"body":"It's data, but it is inherently"},{"startTime":2123.786,"endTime":2128.376,"body":"unusable in its current format."},{"startTime":2128.486,"endTime":2130.716,"body":"And that's a big part of what we do."},{"startTime":2130.736,"endTime":2134.076,"body":"You know, I haven't talked a lot about"},{"startTime":2130.736,"endTime":2134.076,"body":"the fundamental technology of CADDi, but"},{"startTime":2134.516,"endTime":2140.536,"body":"I think one of the things that makes us"},{"startTime":2134.516,"endTime":2140.536,"body":"truly revolutionary in our approach is"},{"startTime":2140.536,"endTime":2146.796,"body":"that rather than like every other software"},{"startTime":2140.536,"endTime":2146.796,"body":"solution out there right now, who has"},{"startTime":2146.826,"endTime":2151.856,"body":"taken this approach of trying to establish"},{"startTime":2146.826,"endTime":2151.856,"body":"APIs and very clear database taxonomy."},{"startTime":2151.866,"endTime":2155.526,"body":"And when we pull in your data we"},{"startTime":2151.866,"endTime":2155.526,"body":"have to have an awareness of exactly"},{"startTime":2155.526,"endTime":2156.656,"body":"how you structured it coming in."},{"startTime":2156.656,"endTime":2161.146,"body":"It better be clean rather than doing"},{"startTime":2156.656,"endTime":2161.146,"body":"all of that, our big innovation was,"},{"startTime":2161.146,"endTime":2164.066,"body":"we said, AI can help us here again."},{"startTime":2164.146,"endTime":2165.036,"body":"So we've applied."},{"startTime":2165.046,"endTime":2169.396,"body":"Actually, we can quibble about whether"},{"startTime":2165.046,"endTime":2169.396,"body":"machine learning should be considered AI."},{"startTime":2169.406,"endTime":2170.546,"body":"It's certainly not generative."},{"startTime":2170.921,"endTime":2175.201,"body":"But we've leveraged a form of machine"},{"startTime":2170.921,"endTime":2175.201,"body":"learning called OCR optical character"},{"startTime":2175.201,"endTime":2180.841,"body":"recognition that essentially aims"},{"startTime":2175.201,"endTime":2180.841,"body":"itself at every object we bring into"},{"startTime":2180.841,"endTime":2186.451,"body":"CADDi and visually extracts every piece"},{"startTime":2180.841,"endTime":2186.451,"body":"of data that's contained in there and"},{"startTime":2186.451,"endTime":2188.231,"body":"starts to create structure from that."},{"startTime":2188.581,"endTime":2194.896,"body":"So that gets us around having to"},{"startTime":2188.581,"endTime":2194.896,"body":"establish a very, Clean database with"},{"startTime":2194.896,"endTime":2197.926,"body":"rows and columns that your ERP tool."},{"startTime":2198.256,"endTime":2202.096,"body":"It allows us to go much faster in"},{"startTime":2198.256,"endTime":2202.096,"body":"basically turning all of your unstructured"},{"startTime":2202.106,"endTime":2206.886,"body":"data into a structured data set, and"},{"startTime":2202.106,"endTime":2206.886,"body":"nobody else is doing that at this point."},{"startTime":2206.996,"endTime":2210.966,"body":"So that you know, for big players, it"},{"startTime":2206.996,"endTime":2210.966,"body":"puts us in an interesting category of"},{"startTime":2210.966,"endTime":2216.296,"body":"products where If somebody wanted a"},{"startTime":2210.966,"endTime":2216.296,"body":"similar feature set, they're probably"},{"startTime":2216.326,"endTime":2224.016,"body":"going to Snowflake for access to a data"},{"startTime":2216.326,"endTime":2224.016,"body":"lake and Deloitte to pay them half a"},{"startTime":2224.016,"endTime":2228.006,"body":"million dollars for data consulting for"},{"startTime":2224.016,"endTime":2228.006,"body":"three years to get everything in place."},{"startTime":2228.426,"endTime":2231.826,"body":"You know, we will charge you a"},{"startTime":2228.426,"endTime":2231.826,"body":"tiny fraction of that and we'll"},{"startTime":2231.826,"endTime":2233.046,"body":"get you spun up in two weeks."},{"startTime":2233.956,"endTime":2238.826,"body":"For manufacturers, what metrics or KPIs"},{"startTime":2233.956,"endTime":2238.826,"body":"should they focus on to measure the"},{"startTime":2238.826,"endTime":2241.246,"body":"success of their digital initiatives?"},{"startTime":2241.276,"endTime":2244.356,"body":"And, you know, how can they"},{"startTime":2241.276,"endTime":2244.356,"body":"ensure continuous improvement?"},{"startTime":2246.996,"endTime":2249.026,"body":"That's a phenomenal question."},{"startTime":2250.041,"endTime":2254.801,"body":"There are so many ways to answer that"},{"startTime":2250.041,"endTime":2254.801,"body":"because it's, it's so individual for"},{"startTime":2254.801,"endTime":2257.071,"body":"how the manufacturer chooses to adopt."},{"startTime":2257.411,"endTime":2262.631,"body":"But you know, okay, if you were going to"},{"startTime":2257.411,"endTime":2262.631,"body":"make major investments in digital tools,"},{"startTime":2262.861,"endTime":2266.321,"body":"I think you have to be hyper focused"},{"startTime":2262.861,"endTime":2266.321,"body":"on adoption and utilization first."},{"startTime":2267.061,"endTime":2267.231,"body":"Right."},{"startTime":2267.231,"endTime":2271.221,"body":"So before we get into any business KPIs"},{"startTime":2267.231,"endTime":2271.221,"body":"about how you're actually performing"},{"startTime":2271.221,"endTime":2275.541,"body":"in your production, you really need to"},{"startTime":2271.221,"endTime":2275.541,"body":"make sure that your team is embracing"},{"startTime":2275.551,"endTime":2277.471,"body":"whatever solutions you've brought forward."},{"startTime":2277.751,"endTime":2281.541,"body":"This is one of the major stumbling blocks,"},{"startTime":2277.751,"endTime":2281.541,"body":"I think, for us over the last 15 years"},{"startTime":2281.561,"endTime":2283.871,"body":"in this attempt to digitally transform."},{"startTime":2284.411,"endTime":2289.151,"body":"So if you're going to undertake this"},{"startTime":2284.411,"endTime":2289.151,"body":"process you need to have a defined"},{"startTime":2289.181,"endTime":2293.211,"body":"champion internally, who is monitoring"},{"startTime":2289.181,"endTime":2293.211,"body":"the adoption  of the solution."},{"startTime":2293.721,"endTime":2297.591,"body":"And they need to be working with the"},{"startTime":2293.721,"endTime":2297.591,"body":"solution provider to see how many"},{"startTime":2297.601,"endTime":2301.566,"body":"of your team are actually logged in,"},{"startTime":2297.601,"endTime":2301.566,"body":"on a daily basis on a weekly basis."},{"startTime":2302.056,"endTime":2307.786,"body":"Then you need to start looking very"},{"startTime":2302.056,"endTime":2307.786,"body":"seriously at the work processes"},{"startTime":2307.786,"endTime":2311.163,"body":"that your digital tool is being"},{"startTime":2307.786,"endTime":2311.163,"body":"applied to  and start trying to"},{"startTime":2311.163,"endTime":2313.553,"body":"measure the incremental improvements."},{"startTime":2313.933,"endTime":2320.259,"body":"So for CADDi,  the very top level for"},{"startTime":2313.933,"endTime":2320.259,"body":"us  is improving speed to find whatever"},{"startTime":2320.529,"endTime":2321.919,"body":"data point you might be looking for."},{"startTime":2321.939,"endTime":2325.719,"body":"So, many of our customers, when we"},{"startTime":2321.939,"endTime":2325.719,"body":"start working with them, we try to"},{"startTime":2325.719,"endTime":2330.709,"body":"establish a baseline of how long it"},{"startTime":2325.719,"endTime":2330.709,"body":"takes them to determine, answer that"},{"startTime":2330.709,"endTime":2334.049,"body":"first question that I, I had posed,"},{"startTime":2330.709,"endTime":2334.049,"body":"like, have we built this before?"},{"startTime":2334.604,"endTime":2339.544,"body":"We work with them to baseline how long"},{"startTime":2334.604,"endTime":2339.544,"body":"that takes in a PLM tool or PDM tool or"},{"startTime":2339.544,"endTime":2344.704,"body":"in their engineering document management"},{"startTime":2339.544,"endTime":2344.704,"body":"system or, or CAD tool you know, often to"},{"startTime":2344.704,"endTime":2346.984,"body":"get the best apples to apples comparison."},{"startTime":2346.984,"endTime":2350.654,"body":"We have them try to"},{"startTime":2346.984,"endTime":2350.654,"body":"locate a entire data set."},{"startTime":2350.684,"endTime":2351.944,"body":"So find the drawing."},{"startTime":2351.944,"endTime":2352.904,"body":"Now find the purchase order."},{"startTime":2352.934,"endTime":2354.194,"body":"Now find the quality defect report."},{"startTime":2354.194,"endTime":2358.023,"body":"And we   use that as a benchmark"},{"startTime":2354.194,"endTime":2358.023,"body":"to measure the improvement that"},{"startTime":2358.023,"endTime":2359.403,"body":"a system like CADDi can generate."},{"startTime":2359.731,"endTime":2365.031,"body":"And that is the first major KPI"},{"startTime":2359.731,"endTime":2365.031,"body":"that a business should be monitoring"},{"startTime":2365.041,"endTime":2366.911,"body":"in this case anyway for CADDi."},{"startTime":2366.931,"endTime":2367.151,"body":"Right?"},{"startTime":2367.151,"endTime":2371.221,"body":"So that would be a reduction in search"},{"startTime":2367.151,"endTime":2371.221,"body":"speed or a work hour efficiency metric."},{"startTime":2371.221,"endTime":2376.441,"body":"So, again, before we get into reduced"},{"startTime":2371.221,"endTime":2376.441,"body":"cost  from the assembly line or"},{"startTime":2376.891,"endTime":2381.321,"body":"reduced quality defect reports, we"},{"startTime":2376.891,"endTime":2381.321,"body":"have given your entire team more time"},{"startTime":2381.331,"endTime":2383.701,"body":"back to do their value added work."},{"startTime":2385.336,"endTime":2388.836,"body":"Seems like maybe a small thing,"},{"startTime":2385.336,"endTime":2388.836,"body":"but it's a, it's not, it's a"},{"startTime":2388.836,"endTime":2390.626,"body":"massive thing for manufacturers."},{"startTime":2390.676,"endTime":2394.026,"body":"The assembly line itself, by the way,"},{"startTime":2390.676,"endTime":2394.026,"body":"it's another great visual metaphor for"},{"startTime":2394.026,"endTime":2395.216,"body":"what we're trying to achieve here, right?"},{"startTime":2395.216,"endTime":2399.176,"body":"We're just making every stage gate along"},{"startTime":2395.216,"endTime":2399.176,"body":"the assembly line a little more efficient."},{"startTime":2399.316,"endTime":2403.336,"body":"Once you've done that, whatever your"},{"startTime":2399.316,"endTime":2403.336,"body":"baseline metric is that the solution"},{"startTime":2403.336,"endTime":2409.306,"body":"you're adopting helps support, then you"},{"startTime":2403.336,"endTime":2409.306,"body":"can get into, okay, how is this impacting"},{"startTime":2409.636,"endTime":2413.116,"body":"the cost at which we produce products."},{"startTime":2413.486,"endTime":2419.396,"body":"How is this impacting the the win"},{"startTime":2413.486,"endTime":2419.396,"body":"rate or the rate at which I win new"},{"startTime":2419.406,"endTime":2422.076,"body":"work, new profitable work, hopefully."},{"startTime":2422.446,"endTime":2425.946,"body":"And you can dig in from there, right?"},{"startTime":2425.946,"endTime":2432.656,"body":"So, what's the impact on quality"},{"startTime":2425.946,"endTime":2432.656,"body":"on lead time and lead time is huge,"},{"startTime":2432.776,"endTime":2437.136,"body":"especially right now, but we're having"},{"startTime":2432.776,"endTime":2437.136,"body":"a conversation about sustainability and"},{"startTime":2437.166,"endTime":2441.046,"body":"obviously lead time in your supply chain"},{"startTime":2437.166,"endTime":2441.046,"body":"is really important to every business."},{"startTime":2441.046,"endTime":2445.104,"body":"But one of the findings, one"},{"startTime":2441.046,"endTime":2445.104,"body":"of the findings in our report,"},{"startTime":2445.104,"endTime":2446.484,"body":"this one still hurts my brain."},{"startTime":2446.954,"endTime":2450.804,"body":"So in speaking with some of the"},{"startTime":2446.954,"endTime":2450.804,"body":"procurement folks one of the major"},{"startTime":2450.804,"endTime":2457.138,"body":"problems that we identified was a"},{"startTime":2450.804,"endTime":2457.138,"body":"large volume of new parts that they"},{"startTime":2457.138,"endTime":2460.968,"body":"sourced, or I should say parts that"},{"startTime":2457.138,"endTime":2460.968,"body":"are sourced from a new supplier."},{"startTime":2461.728,"endTime":2461.938,"body":"Right?"},{"startTime":2461.938,"endTime":2464.628,"body":"So imagine, you know, you,"},{"startTime":2461.938,"endTime":2464.628,"body":"you're, you're testing out a"},{"startTime":2464.628,"endTime":2465.688,"body":"new supplier for the first time."},{"startTime":2466.118,"endTime":2468.178,"body":"A lot of those are getting sent back."},{"startTime":2468.608,"endTime":2473.168,"body":"So 50% percent of the time with a"},{"startTime":2468.608,"endTime":2473.168,"body":"new vendor, procurement folks are"},{"startTime":2473.168,"endTime":2478.208,"body":"having to charge back or request a"},{"startTime":2473.168,"endTime":2478.208,"body":"second run of component parts because"},{"startTime":2478.228,"endTime":2480.128,"body":"they didn't meet engineering spec."},{"startTime":2481.318,"endTime":2486.288,"body":"Now that's That's wild"},{"startTime":2481.318,"endTime":2486.288,"body":"for a number of reasons."},{"startTime":2486.838,"endTime":2490.958,"body":"The fact that suppliers are delivering"},{"startTime":2486.838,"endTime":2490.958,"body":"products that don't meet engineering spec"},{"startTime":2490.968,"endTime":2496.448,"body":"when they've been handed engineering spec"},{"startTime":2490.968,"endTime":2496.448,"body":"is its own big question mark in my mind."},{"startTime":2496.578,"endTime":2498.108,"body":"You know, how, how could this be?"},{"startTime":2498.588,"endTime":2502.178,"body":"But when you get beyond that and you"},{"startTime":2498.588,"endTime":2502.178,"body":"think about the implications for the"},{"startTime":2502.178,"endTime":2505.958,"body":"work of the manufacturer who's relying"},{"startTime":2502.178,"endTime":2505.958,"body":"on those component parts and the"},{"startTime":2505.968,"endTime":2510.724,"body":"work stoppage that that can create to"},{"startTime":2505.968,"endTime":2510.724,"body":"functionally double lead time is enormous."},{"startTime":2510.934,"endTime":2516.294,"body":"We have some big customers in the"},{"startTime":2510.934,"endTime":2516.294,"body":"semiconductor space, and I've been having"},{"startTime":2516.294,"endTime":2520.874,"body":"conversations recently with them about"},{"startTime":2516.294,"endTime":2520.874,"body":"how they manage their own assembly line"},{"startTime":2520.874,"endTime":2526.344,"body":"process and what it takes to to develop a"},{"startTime":2520.874,"endTime":2526.344,"body":"silicon wafer and the chemical processes"},{"startTime":2526.344,"endTime":2528.154,"body":"involved, and the length of time."},{"startTime":2528.164,"endTime":2533.624,"body":"You know, they can take five"},{"startTime":2528.164,"endTime":2533.624,"body":"months to develop a chip and any"},{"startTime":2533.624,"endTime":2538.634,"body":"interruption along the delivery process"},{"startTime":2533.624,"endTime":2538.634,"body":"can result in a in a dead batch."},{"startTime":2538.994,"endTime":2544.644,"body":"So you lose five months worth"},{"startTime":2538.994,"endTime":2544.644,"body":"of potential revenue generation"},{"startTime":2544.654,"endTime":2545.824,"body":"if something goes wrong."},{"startTime":2546.334,"endTime":2551.254,"body":"So the idea of being in that scenario"},{"startTime":2546.334,"endTime":2551.254,"body":"and relying on a supplier to deliver"},{"startTime":2551.254,"endTime":2555.394,"body":"something to me and in on short"},{"startTime":2551.254,"endTime":2555.394,"body":"notice, because say I need a component"},{"startTime":2555.394,"endTime":2558.944,"body":"part for my own assembly line and"},{"startTime":2555.394,"endTime":2558.944,"body":"that step is coming up in two days."},{"startTime":2559.384,"endTime":2561.464,"body":"And just to find that"},{"startTime":2559.384,"endTime":2561.464,"body":"that product won't work."},{"startTime":2561.494,"endTime":2563.024,"body":"And I got to go back and reorder it."},{"startTime":2563.064,"endTime":2564.854,"body":"And now I'm going to miss out."},{"startTime":2564.994,"endTime":2566.274,"body":"I'm going to miss my window."},{"startTime":2566.824,"endTime":2567.594,"body":"It's untenable."},{"startTime":2567.734,"endTime":2568.724,"body":"It's completely untenable."},{"startTime":2568.934,"endTime":2575.484,"body":"So, I realize I in in answering that I"},{"startTime":2568.934,"endTime":2575.484,"body":"find that such an interesting phenomenon."},{"startTime":2575.564,"endTime":2579.668,"body":"I think I totally lost the thread"},{"startTime":2575.564,"endTime":2579.668,"body":"of your, your question, but I hope"},{"startTime":2579.698,"endTime":2581.188,"body":"you'll, you'll reel me back in."},{"startTime":2581.278,"endTime":2582.963,"body":"Will do, will do."},{"startTime":2583.533,"endTime":2584.833,"body":"Left field question for you."},{"startTime":2585.373,"endTime":2590.853,"body":"If you could have any celebrity"},{"startTime":2585.373,"endTime":2590.853,"body":"or fictional character as a"},{"startTime":2590.873,"endTime":2595.723,"body":"spokesperson for digitization of"},{"startTime":2590.873,"endTime":2595.723,"body":"manufacturing, who would it be and why?"},{"startTime":2596.828,"endTime":2598.578,"body":"Oh, oh my God."},{"startTime":2598.798,"endTime":2601.568,"body":"Any celebrity or, or spokesperson"},{"startTime":2602.088,"endTime":2602.478,"body":"Alive or"},{"startTime":2602.478,"endTime":2602.858,"body":"dead,"},{"startTime":2603.438,"endTime":2603.878,"body":"That's,"},{"startTime":2603.888,"endTime":2607.368,"body":"such, Oh, wait, you know,"},{"startTime":2603.888,"endTime":2607.368,"body":"the, honestly, the person who"},{"startTime":2607.368,"endTime":2609.378,"body":"came to mind was Steve Carell."},{"startTime":2609.478,"endTime":2613.108,"body":"Cause I just, I love the idea"},{"startTime":2609.478,"endTime":2613.108,"body":"of of Michael Scott being the"},{"startTime":2613.138,"endTime":2614.758,"body":"advocate for digitization."},{"startTime":2615.268,"endTime":2616.088,"body":"Yeah, yeah."},{"startTime":2616.088,"endTime":2620.698,"body":"That's like, that would be,"},{"startTime":2616.088,"endTime":2620.698,"body":"again, as a marketer, right?"},{"startTime":2620.718,"endTime":2628.378,"body":"I, I love I love satire and I think that"},{"startTime":2620.718,"endTime":2628.378,"body":"would be so perfect because I think a"},{"startTime":2628.378,"endTime":2635.278,"body":"lot of my compatriots across the tech"},{"startTime":2628.378,"endTime":2635.278,"body":"sector take themselves too seriously."},{"startTime":2635.778,"endTime":2640.038,"body":"And I think that's actually a"},{"startTime":2635.778,"endTime":2640.038,"body":"barrier to the success or our success"},{"startTime":2640.038,"endTime":2641.388,"body":"of delivering people good tools."},{"startTime":2641.758,"endTime":2646.148,"body":"And manufacturers I think are probably"},{"startTime":2641.758,"endTime":2646.148,"body":"like a little leery of adopting some"},{"startTime":2646.148,"endTime":2648.818,"body":"new technologies because they've"},{"startTime":2646.148,"endTime":2648.818,"body":"been sold a bill of goods so far."},{"startTime":2648.818,"endTime":2653.778,"body":"So, I think a spokesperson"},{"startTime":2648.818,"endTime":2653.778,"body":"who can crack fun at us."},{"startTime":2653.998,"endTime":2656.338,"body":"While still delivering a"},{"startTime":2653.998,"endTime":2656.338,"body":"powerful message would be great."},{"startTime":2656.648,"endTime":2657.688,"body":"That'd be incredible."},{"startTime":2658.194,"endTime":2661.829,"body":"I would love to make that ad by the"},{"startTime":2658.194,"endTime":2661.829,"body":"way, just, you know, it That would"},{"startTime":2661.839,"endTime":2666.129,"body":"be the pinnacle of my career as an"},{"startTime":2661.839,"endTime":2666.129,"body":"advertiser write an ad with, with"},{"startTime":2666.129,"endTime":2668.429,"body":"Michael Scott as my my lead man."},{"startTime":2670.324,"endTime":2672.924,"body":"We're coming towards the end"},{"startTime":2670.324,"endTime":2672.924,"body":"of the podcast now, Aaron."},{"startTime":2673.594,"endTime":2678.414,"body":"Is there any question I haven't asked that"},{"startTime":2673.594,"endTime":2678.414,"body":"you wish I had or any aspect of this we"},{"startTime":2678.414,"endTime":2680.974,"body":"haven't touched on that you think it's"},{"startTime":2678.414,"endTime":2680.974,"body":"important for people to think about?"},{"startTime":2682.516,"endTime":2687.143,"body":"Well, you've been very nice to ask"},{"startTime":2682.516,"endTime":2687.143,"body":"where folks can go to find our report."},{"startTime":2687.213,"endTime":2690.293,"body":"And, and that's the beginning"},{"startTime":2687.213,"endTime":2690.293,"body":"of a plug for CADDi."},{"startTime":2690.363,"endTime":2694.758,"body":"But maybe I'll expand on it just"},{"startTime":2690.363,"endTime":2694.758,"body":"a little bit to say we haven't yet"},{"startTime":2694.788,"endTime":2701.358,"body":"really talked in depth about how people"},{"startTime":2694.788,"endTime":2701.358,"body":"should be thinking about their short"},{"startTime":2701.358,"endTime":2704.438,"body":"term adoption of technology solutions."},{"startTime":2704.508,"endTime":2708.471,"body":"There are a lot of choices there,"},{"startTime":2704.508,"endTime":2708.471,"body":"especially in this environment now."},{"startTime":2708.501,"endTime":2712.631,"body":"You know, people are thinking"},{"startTime":2708.501,"endTime":2712.631,"body":"about how they optimize how they"},{"startTime":2713.681,"endTime":2718.036,"body":"reduce their risk by shrinking"},{"startTime":2713.681,"endTime":2718.036,"body":"investments wherever they can."},{"startTime":2718.436,"endTime":2723.616,"body":"And I would say if you're in that"},{"startTime":2718.436,"endTime":2723.616,"body":"spot probably the most important"},{"startTime":2724.216,"endTime":2729.466,"body":"investment for you to consider making"},{"startTime":2724.216,"endTime":2729.466,"body":"right now is in solutions that can"},{"startTime":2729.556,"endTime":2734.521,"body":"help up level or or optimize the"},{"startTime":2729.556,"endTime":2734.521,"body":"collective operations of the whole unit."},{"startTime":2735.091,"endTime":2739.991,"body":"Data and data products are probably"},{"startTime":2735.091,"endTime":2739.991,"body":"the best suited to do that."},{"startTime":2740.311,"endTime":2741.751,"body":"They are going to help support your team."},{"startTime":2741.761,"endTime":2744.051,"body":"Even if you do go through"},{"startTime":2741.761,"endTime":2744.051,"body":"a reduction in force."},{"startTime":2744.391,"endTime":2749.121,"body":"If you are struggling with acquiring"},{"startTime":2744.391,"endTime":2749.121,"body":"skilled labor, if you are, thinking"},{"startTime":2749.121,"endTime":2755.191,"body":"about retirement in a serious way you"},{"startTime":2749.121,"endTime":2755.191,"body":"need to start considering solutions"},{"startTime":2755.191,"endTime":2758.931,"body":"that are going to supplement those"},{"startTime":2755.191,"endTime":2758.931,"body":"losses and that scaling back."},{"startTime":2758.931,"endTime":2761.591,"body":"And we would love to help,"},{"startTime":2758.931,"endTime":2761.591,"body":"you know, that's, that's"},{"startTime":2761.591,"endTime":2762.721,"body":"what we were designed to do."},{"startTime":2762.721,"endTime":2765.971,"body":"And our mission statement is to"},{"startTime":2762.721,"endTime":2765.971,"body":"unlock the power of manufacturing"},{"startTime":2765.971,"endTime":2770.041,"body":"and, and we're starting to get a"},{"startTime":2765.971,"endTime":2770.041,"body":"lot of traction, especially here in"},{"startTime":2770.041,"endTime":2772.741,"body":"the States, given we just had IMTS."},{"startTime":2772.791,"endTime":2776.351,"body":"Our team, I'm going to hop from this"},{"startTime":2772.791,"endTime":2776.351,"body":"to an interesting call with some new,"},{"startTime":2776.531,"endTime":2778.841,"body":"new prospects in the automotive space."},{"startTime":2779.121,"endTime":2781.501,"body":"So anyway, we'd love to have you."},{"startTime":2783.003,"endTime":2786.773,"body":"Given that, if people would like to"},{"startTime":2783.003,"endTime":2786.773,"body":"know more about yourself or any of the"},{"startTime":2786.773,"endTime":2789.493,"body":"things we discussed in the podcast,"},{"startTime":2786.773,"endTime":2789.493,"body":"where would you have me direct them?"},{"startTime":2790.393,"endTime":2792.213,"body":"Yeah, you can find us at us."},{"startTime":2792.213,"endTime":2793.013,"body":"caddi."},{"startTime":2793.033,"endTime":2793.573,"body":"com."},{"startTime":2793.623,"endTime":2794.603,"body":"Come check us out."},{"startTime":2794.883,"endTime":2798.673,"body":"We've got some interesting material"},{"startTime":2794.883,"endTime":2798.673,"body":"on the website for everyone."},{"startTime":2798.783,"endTime":2801.263,"body":"You can get your own interactive demo."},{"startTime":2801.553,"endTime":2805.533,"body":"Of course reach out through the"},{"startTime":2801.553,"endTime":2805.533,"body":"website for call it a deep dive"},{"startTime":2805.533,"endTime":2807.203,"body":"demo with a member of our team."},{"startTime":2807.253,"endTime":2810.333,"body":"You know, we'd love to show"},{"startTime":2807.253,"endTime":2810.333,"body":"you how the solution works with"},{"startTime":2810.333,"endTime":2812.013,"body":"some of your data in place."},{"startTime":2812.303,"endTime":2817.033,"body":"We can get that done in a 15 to"},{"startTime":2812.303,"endTime":2817.033,"body":"30 minute call, fairly painless."},{"startTime":2817.063,"endTime":2820.233,"body":"And we can get your team set up,"},{"startTime":2817.063,"endTime":2820.233,"body":"start utilizing the tool pretty quick."},{"startTime":2821.204,"endTime":2822.334,"body":"Aaron, that's been really interesting."},{"startTime":2822.384,"endTime":2823.884,"body":"Thanks a million for"},{"startTime":2822.384,"endTime":2823.884,"body":"coming on the show today."},{"startTime":2824.589,"endTime":2826.159,"body":"Ah, thank you so much for having me."},{"startTime":2826.159,"endTime":2827.139,"body":"This was a lot of fun."},{"startTime":2827.149,"endTime":2830.409,"body":"And I appreciate you letting"},{"startTime":2827.149,"endTime":2830.409,"body":"me vamp as much as you have."},{"startTime":2830.539,"endTime":2831.219,"body":"It's very kind."},{"startTime":2834.111,"endTime":2834.611,"body":"Okay."},{"startTime":2834.631,"endTime":2837.881,"body":"Thank you all for tuning into this"},{"startTime":2834.631,"endTime":2837.881,"body":"episode of the Sustainable Supply"},{"startTime":2837.901,"endTime":2840.121,"body":"Chain Podcast with me, Tom Raftery."},{"startTime":2841.321,"endTime":2845.301,"body":"Each week, thousands of supply chain"},{"startTime":2841.321,"endTime":2845.301,"body":"professionals listen to this show."},{"startTime":2845.971,"endTime":2849.871,"body":"If you or your organization want"},{"startTime":2845.971,"endTime":2849.871,"body":"to connect with this dedicated"},{"startTime":2849.871,"endTime":2851.961,"body":"audience, consider becoming a sponsor."},{"startTime":2852.771,"endTime":2857.411,"body":"You can opt for exclusive episode"},{"startTime":2852.771,"endTime":2857.411,"body":"branding where you choose the guests"},{"startTime":2857.811,"endTime":2860.911,"body":"or a personalized 30 second ad roll."},{"startTime":2861.691,"endTime":2865.121,"body":"It's a unique opportunity to reach"},{"startTime":2861.691,"endTime":2865.121,"body":"industry experts and influencers."},{"startTime":2865.716,"endTime":2869.956,"body":"For more details, hit me up on"},{"startTime":2865.716,"endTime":2869.956,"body":"Twitter or LinkedIn, or drop me"},{"startTime":2869.956,"endTime":2872.356,"body":"an email to tomraftery at outlook."},{"startTime":2872.576,"endTime":2872.926,"body":"com."},{"startTime":2873.976,"endTime":2877.826,"body":"Together, let's shape the future"},{"startTime":2873.976,"endTime":2877.826,"body":"of sustainable supply chains."},{"startTime":2878.506,"endTime":2878.896,"body":"Thanks."},{"startTime":2879.536,"endTime":2880.406,"body":"Catch you all next time."}]}