{"version":"1.0.0","segments":[{"startTime":3.527,"endTime":7.857,"body":"Inventory data, sales data, supply"},{"startTime":3.527,"endTime":7.857,"body":"chain insights, it can be shared in"},{"startTime":7.857,"endTime":12.237,"body":"both directions, for the benefit of"},{"startTime":7.857,"endTime":12.237,"body":"both allowing partnering CPGs and"},{"startTime":12.237,"endTime":16.547,"body":"retailers to collaborate using the same"},{"startTime":12.237,"endTime":16.547,"body":"data and insights at the same time."},{"startTime":17.262,"endTime":20.612,"body":"They're both reaping the benefits"},{"startTime":17.262,"endTime":20.612,"body":"from AI that can recommend new ways to"},{"startTime":20.612,"endTime":25.302,"body":"optimize the assortments, accurately"},{"startTime":20.612,"endTime":25.302,"body":"predict forecast and demand together."},{"startTime":25.775,"endTime":30.685,"body":"So there's no surprises manage inventory,"},{"startTime":25.775,"endTime":30.685,"body":"creating better and more successful"},{"startTime":30.685,"endTime":35.475,"body":"promotions, and more importantly,"},{"startTime":30.685,"endTime":35.475,"body":"building loyalty, all at scale."},{"startTime":36.694,"endTime":40.354,"body":"Good morning, good afternoon, or good"},{"startTime":36.694,"endTime":40.354,"body":"evening, wherever you are in the world."},{"startTime":40.724,"endTime":44.444,"body":"This is the Sustainable Supply Chain"},{"startTime":40.724,"endTime":44.444,"body":"Podcast, the number one podcast"},{"startTime":44.454,"endTime":49.044,"body":"focusing on sustainability and supply"},{"startTime":44.454,"endTime":49.044,"body":"chains, and I'm your host, Tom Raftery."},{"startTime":49.481,"endTime":53.471,"body":"Hi everyone and welcome to episode 47"},{"startTime":49.481,"endTime":53.471,"body":"of the sustainable supply chain podcast."},{"startTime":53.811,"endTime":57.001,"body":"I'm Tom Raftery and I'm excited"},{"startTime":53.811,"endTime":57.001,"body":"to share the latest in sustainable"},{"startTime":57.001,"endTime":58.861,"body":"supply chains with you here today."},{"startTime":59.681,"endTime":62.441,"body":"A huge thanks goes out to this"},{"startTime":59.681,"endTime":62.441,"body":"podcast's amazing supporters."},{"startTime":62.701,"endTime":65.341,"body":"You're the reason we're here"},{"startTime":62.701,"endTime":65.341,"body":"each week and I truly appreciate"},{"startTime":65.651,"endTime":66.941,"body":"each and every one of you."},{"startTime":67.616,"endTime":71.086,"body":"If you'd like to join this community and"},{"startTime":67.616,"endTime":71.086,"body":"help keep the podcast going, it's easy."},{"startTime":71.296,"endTime":74.406,"body":"Support starts at just a few euros"},{"startTime":71.296,"endTime":74.406,"body":"or dollars a month, which is less"},{"startTime":74.406,"endTime":75.516,"body":"than the cost of a cup of coffee."},{"startTime":75.516,"endTime":79.946,"body":"And you can find the support link"},{"startTime":75.516,"endTime":79.946,"body":"in the show notes or at tinyurl."},{"startTime":79.976,"endTime":81.566,"body":"com slash SSC pod."},{"startTime":81.566,"endTime":82.436,"body":"Today I'm thrilled to"},{"startTime":84.466,"endTime":85.793,"body":"be speaking with Kayla Broussard."},{"startTime":86.103,"endTime":90.753,"body":"And in the coming weeks, I'm going to"},{"startTime":86.103,"endTime":90.753,"body":"be speaking to people like Jenna Fink,"},{"startTime":90.843,"endTime":93.063,"body":"Principal Analyst at Zero One Hundred."},{"startTime":93.738,"endTime":99.578,"body":"Kristen Naragon, Chief Strategy Officer"},{"startTime":93.738,"endTime":99.578,"body":"at Akeneo, George Wade, CEO of Zevero,"},{"startTime":100.368,"endTime":102.868,"body":"and Bailey Robin, CEO of Matium."},{"startTime":103.688,"endTime":105.738,"body":"But back to today's episode."},{"startTime":105.738,"endTime":108.498,"body":"And like I said, my special"},{"startTime":105.738,"endTime":108.498,"body":"guest today is Kayla."},{"startTime":108.738,"endTime":110.258,"body":"Kayla, welcome to the podcast."},{"startTime":110.268,"endTime":111.828,"body":"Would you like to introduce yourself?"},{"startTime":112.92,"endTime":113.68,"body":"Yes, absolutely."},{"startTime":113.68,"endTime":114.19,"body":"Hi, Tom."},{"startTime":114.22,"endTime":115.56,"body":"And thank you for having me, by the way."},{"startTime":115.89,"endTime":118.87,"body":"My name is Kayla Broussard, and"},{"startTime":115.89,"endTime":118.87,"body":"I'm the CTO of the consumer and"},{"startTime":118.87,"endTime":120.73,"body":"travel market here at Kyndryl."},{"startTime":121.04,"endTime":124.71,"body":"We are the world's largest IT"},{"startTime":121.04,"endTime":124.71,"body":"services provider heavy focus on"},{"startTime":124.71,"endTime":126.62,"body":"infrastructure application data."},{"startTime":126.87,"endTime":129.86,"body":"We're here to help our clients"},{"startTime":126.87,"endTime":129.86,"body":"with their supply chain issues,"},{"startTime":129.86,"endTime":132.39,"body":"making them more resilient and"},{"startTime":129.86,"endTime":132.39,"body":"more sustainable across the board."},{"startTime":132.999,"endTime":138.309,"body":"Okay, and who are typical clients and"},{"startTime":132.999,"endTime":138.309,"body":"what problems are you solving for them?"},{"startTime":139.544,"endTime":140.424,"body":"We're a global company."},{"startTime":140.444,"endTime":142.364,"body":"We do business in over 60 countries."},{"startTime":142.454,"endTime":145.834,"body":"So I cover mostly US based clients."},{"startTime":146.164,"endTime":151.084,"body":"Within my market, I have responsibility"},{"startTime":146.164,"endTime":151.084,"body":"for retailers, consumer packaged"},{"startTime":151.114,"endTime":153.664,"body":"goods clients, travel, transportation."},{"startTime":154.054,"endTime":157.624,"body":"We also have financial services"},{"startTime":154.054,"endTime":157.624,"body":"sector, healthcare, public,"},{"startTime":157.944,"endTime":162.694,"body":"government, education, manufacturing"},{"startTime":157.944,"endTime":162.694,"body":"and energy, telecommunications,"},{"startTime":162.724,"endTime":164.824,"body":"like, We are cross industry."},{"startTime":165.154,"endTime":169.924,"body":"A lot of fortune 500 type clients"},{"startTime":165.154,"endTime":169.924,"body":"who do business at scale and have"},{"startTime":169.924,"endTime":173.437,"body":"a lot of IT complexity within their"},{"startTime":169.924,"endTime":173.437,"body":"environment and a lot of data."},{"startTime":174.702,"endTime":175.142,"body":"Okay."},{"startTime":175.392,"endTime":176.982,"body":"And what problems are"},{"startTime":175.392,"endTime":176.982,"body":"you solving for them?"},{"startTime":178.357,"endTime":182.227,"body":"Anything and everything that can help"},{"startTime":178.357,"endTime":182.227,"body":"them make their data more meaningful,"},{"startTime":182.287,"endTime":186.057,"body":"their infrastructure more resilient"},{"startTime":182.287,"endTime":186.057,"body":"derive insights that the business"},{"startTime":186.057,"endTime":190.707,"body":"care about and at the end of the day,"},{"startTime":186.057,"endTime":190.707,"body":"provide more revenue and  reduce costs."},{"startTime":192.129,"endTime":196.319,"body":"Can you share a, let's say, a pivotal"},{"startTime":192.129,"endTime":196.319,"body":"moment in your career that shaped your"},{"startTime":196.349,"endTime":198.329,"body":"perspective on sustainable supply chains?"},{"startTime":199.364,"endTime":199.614,"body":"Yeah."},{"startTime":199.754,"endTime":203.614,"body":"I'd say a pivotal moment is when"},{"startTime":199.754,"endTime":203.614,"body":"I realized that there were maybe"},{"startTime":203.744,"endTime":207.544,"body":"two main challenges I see for"},{"startTime":203.744,"endTime":207.544,"body":"sustainability and supply chains."},{"startTime":207.544,"endTime":211.882,"body":"Number one is too many supply chain"},{"startTime":207.544,"endTime":211.882,"body":"models raw materials are eventually"},{"startTime":211.892,"endTime":216.712,"body":"being translated into waste or the final"},{"startTime":211.892,"endTime":216.712,"body":"products themselves are being discarded"},{"startTime":216.722,"endTime":219.802,"body":"due to defects or quality control issues."},{"startTime":220.152,"endTime":224.942,"body":"And number two is the reliance on"},{"startTime":220.152,"endTime":224.942,"body":"fragile networks that can be crippled."},{"startTime":224.982,"endTime":229.002,"body":"And what I believe is when technology's"},{"startTime":224.982,"endTime":229.002,"body":"here to augment people, note that I"},{"startTime":229.002,"endTime":230.912,"body":"didn't say replace them, augment them."},{"startTime":231.272,"endTime":233.502,"body":"That technology itself is key."},{"startTime":233.812,"endTime":238.027,"body":"And it can help decouple the economic"},{"startTime":233.812,"endTime":238.027,"body":"activity from the consumption"},{"startTime":238.027,"endTime":241.127,"body":"of the finite resources, which"},{"startTime":238.027,"endTime":241.127,"body":"is required for a resilient and"},{"startTime":241.127,"endTime":243.497,"body":"sustainable supply chain to exist."},{"startTime":243.897,"endTime":248.247,"body":"There's a variety of technologies that"},{"startTime":243.897,"endTime":248.247,"body":"I'm excited about that we help our clients"},{"startTime":248.247,"endTime":252.782,"body":"with here at Kyndryl such as you know,"},{"startTime":248.247,"endTime":252.782,"body":"all the buzzwords around artificial"},{"startTime":252.782,"endTime":254.552,"body":"intelligence and machine learning."},{"startTime":254.979,"endTime":259.689,"body":"But taking that to the next level of"},{"startTime":254.979,"endTime":259.689,"body":"computer vision and acoustic analytics"},{"startTime":259.749,"endTime":265.469,"body":"and edge computing and cloud computing"},{"startTime":259.749,"endTime":265.469,"body":"and blockchain and next generation"},{"startTime":265.469,"endTime":268.799,"body":"networks around WiFi six and private 5G."},{"startTime":268.819,"endTime":271.089,"body":"I have some stories there"},{"startTime":268.819,"endTime":271.089,"body":"I'll tell a little bit later."},{"startTime":271.399,"endTime":272.249,"body":"3D printing."},{"startTime":272.529,"endTime":278.499,"body":"We're seeing an uptick in digital twins,"},{"startTime":272.529,"endTime":278.499,"body":"robotics, automation, RFID for track and"},{"startTime":278.499,"endTime":282.899,"body":"trace, IoT cameras, the cameras themselves"},{"startTime":278.499,"endTime":282.899,"body":"have become sensors if you think about"},{"startTime":282.899,"endTime":286.602,"body":"it, and all these different technologies,"},{"startTime":282.899,"endTime":286.602,"body":"they're, they're just helping to"},{"startTime":286.622,"endTime":292.622,"body":"provide secure real time connectivity"},{"startTime":286.622,"endTime":292.622,"body":"and visibility right into the chains"},{"startTime":292.622,"endTime":296.442,"body":"of custody and the network interactions"},{"startTime":292.622,"endTime":296.442,"body":"that the supply chain requires."},{"startTime":297.035,"endTime":300.045,"body":"Furthermore, collecting and"},{"startTime":297.035,"endTime":300.045,"body":"managing all the information"},{"startTime":300.095,"endTime":302.785,"body":"require a scalable data lake, right?"},{"startTime":302.985,"endTime":308.2,"body":"And the integration of many,"},{"startTime":302.985,"endTime":308.2,"body":"many, data resources, right?"},{"startTime":308.21,"endTime":312.677,"body":"So, I have a few examples of some"},{"startTime":308.21,"endTime":312.677,"body":"companies that we've worked with, and"},{"startTime":313.067,"endTime":317.417,"body":"they've kind of shared their public"},{"startTime":313.067,"endTime":317.417,"body":"success in these implementations of what"},{"startTime":317.417,"endTime":319.687,"body":"I like to call data driven technologies."},{"startTime":319.757,"endTime":323.767,"body":"All the examples I just gave you are"},{"startTime":319.757,"endTime":323.767,"body":"generating data in some form or fashion."},{"startTime":324.377,"endTime":328.417,"body":"And their examples are leading"},{"startTime":324.377,"endTime":328.417,"body":"to more sustainable supply chain."},{"startTime":328.447,"endTime":330.037,"body":"So you have walmart."},{"startTime":330.077,"endTime":332.637,"body":"Walmart's huge in the US and globally."},{"startTime":332.877,"endTime":338.007,"body":"They've invested heavily in IoT and big"},{"startTime":332.877,"endTime":338.007,"body":"data analytics where they're using these"},{"startTime":338.017,"endTime":343.007,"body":"sensors to monitor the conditions of their"},{"startTime":338.017,"endTime":343.007,"body":"perishables, thus reducing food waste."},{"startTime":343.277,"endTime":348.037,"body":"They're also using their data analytics"},{"startTime":343.277,"endTime":348.037,"body":"platform to help optimize transportation"},{"startTime":348.037,"endTime":351.757,"body":"routes from their distribution facilities,"},{"startTime":348.037,"endTime":351.757,"body":"right to the stores themselves, further"},{"startTime":351.937,"endTime":353.877,"body":"reducing fuel consumption and emissions."},{"startTime":354.307,"endTime":356.047,"body":"Then we've got Unilever."},{"startTime":356.267,"endTime":360.807,"body":"Unilever is using, again, big data"},{"startTime":356.267,"endTime":360.807,"body":"and analytics to optimize supply chain"},{"startTime":360.807,"endTime":365.567,"body":"operations by analyzing the data from"},{"startTime":360.807,"endTime":365.567,"body":"all the various sources so that they"},{"startTime":365.567,"endTime":367.557,"body":"can help predict demand better, right?"},{"startTime":367.627,"endTime":372.097,"body":"Better forecasting, reducing waste,"},{"startTime":367.627,"endTime":372.097,"body":"improving resource efficiency."},{"startTime":372.397,"endTime":377.507,"body":"They're using blockchain technology with"},{"startTime":372.397,"endTime":377.507,"body":"their palm oil to ensure transparency"},{"startTime":377.737,"endTime":381.677,"body":"traceability in their supply chain for"},{"startTime":377.737,"endTime":381.677,"body":"sustainable sourcing of raw materials."},{"startTime":382.642,"endTime":385.102,"body":"I think we're also"},{"startTime":382.642,"endTime":385.102,"body":"familiar with Tesla, right?"},{"startTime":385.102,"endTime":388.902,"body":"I think everyone around the"},{"startTime":385.102,"endTime":388.902,"body":"world is aware of Tesla."},{"startTime":388.942,"endTime":390.552,"body":"They're using digital twin technology."},{"startTime":390.562,"endTime":392.002,"body":"Digital twins, not easy."},{"startTime":392.202,"endTime":395.732,"body":"It's pretty complicated, but they're"},{"startTime":392.202,"endTime":395.732,"body":"taking advantage of digital twins to"},{"startTime":395.732,"endTime":400.732,"body":"create virtual models of their supply"},{"startTime":395.732,"endTime":400.732,"body":"chain processes and allowing them to"},{"startTime":400.997,"endTime":405.64,"body":"simulate and optimize operations, thus"},{"startTime":400.997,"endTime":405.64,"body":"reducing waste and improving efficiency."},{"startTime":406.06,"endTime":410.17,"body":"They're also using AI and machine"},{"startTime":406.06,"endTime":410.17,"body":"learning to predict demand and"},{"startTime":410.17,"endTime":414.31,"body":"manage inventory, minimizing"},{"startTime":410.17,"endTime":414.31,"body":"overproduction and excess inventory."},{"startTime":414.45,"endTime":416.62,"body":"Although I don't know if they"},{"startTime":414.45,"endTime":416.62,"body":"can ever truly have access"},{"startTime":416.66,"endTime":417.91,"body":"to inventory, but we'll see."},{"startTime":418.497,"endTime":420.977,"body":"So last but not least is"},{"startTime":418.497,"endTime":420.977,"body":"P\u0026 G, Procter and Gamble."},{"startTime":421.007,"endTime":426.162,"body":"They're using again, data, data,"},{"startTime":421.007,"endTime":426.162,"body":"data, advanced analytics, more AI"},{"startTime":426.572,"endTime":430.462,"body":"pulling their data together from"},{"startTime":426.572,"endTime":430.462,"body":"various sources to improve their"},{"startTime":430.462,"endTime":434.802,"body":"demand forecasting, reduce waste,"},{"startTime":430.462,"endTime":434.802,"body":"create more sustainable supply chains."},{"startTime":435.392,"endTime":438.202,"body":"They've got IoT devices that are"},{"startTime":435.392,"endTime":438.202,"body":"monitoring the conditions of the"},{"startTime":438.202,"endTime":441.332,"body":"products themselves as they're"},{"startTime":438.202,"endTime":441.332,"body":"moving through transportation so"},{"startTime":441.332,"endTime":444.542,"body":"that they're doing track and trace"},{"startTime":441.332,"endTime":444.542,"body":"ensuring quality and reducing food."},{"startTime":446.102,"endTime":446.742,"body":"Fantastic."},{"startTime":447.282,"endTime":450.44,"body":"I love the example you gave there  and"},{"startTime":447.282,"endTime":450.44,"body":"there was another one I came across."},{"startTime":450.47,"endTime":453.54,"body":"I think I was listening to it just"},{"startTime":450.47,"endTime":453.54,"body":"last night on a podcast where they"},{"startTime":453.54,"endTime":456.89,"body":"were talking about a thing called, if"},{"startTime":453.54,"endTime":456.89,"body":"I remember correctly, it's called LQM,"},{"startTime":457.27,"endTime":463.64,"body":"which is a type of quartz, which is"},{"startTime":457.27,"endTime":463.64,"body":"used in all kinds of computer chips."},{"startTime":464.11,"endTime":469.49,"body":"And 70% of it comes from a part"},{"startTime":464.11,"endTime":469.49,"body":"of North Carolina, which was very"},{"startTime":469.5,"endTime":471.75,"body":"badly impacted by Hurricane Helen."},{"startTime":472.23,"endTime":476.38,"body":"And so semiconductor manufacturers"},{"startTime":472.23,"endTime":476.38,"body":"globally are going to be"},{"startTime":476.4,"endTime":477.81,"body":"impacted by this potentially."},{"startTime":478.33,"endTime":482.85,"body":"Presumably they have some safety stock,"},{"startTime":478.33,"endTime":482.85,"body":"just depending on how much safety stock"},{"startTime":482.85,"endTime":486.44,"body":"they have and how quickly the mines for"},{"startTime":482.85,"endTime":486.44,"body":"quartz can get back up and running again."},{"startTime":487.11,"endTime":493.97,"body":"But it just shows when you've much"},{"startTime":487.11,"endTime":493.97,"body":"production in one small place, 70%"},{"startTime":493.97,"endTime":498.7,"body":"of the world's LQM comes from this"},{"startTime":493.97,"endTime":498.7,"body":"small part of North Carolina and"},{"startTime":498.7,"endTime":500.584,"body":"suddenly it's all gone offline."},{"startTime":501.784,"endTime":502.564,"body":"Absolutely Tom."},{"startTime":502.594,"endTime":504.73,"body":"I think we must have read"},{"startTime":502.594,"endTime":504.73,"body":"the same article, right?"},{"startTime":504.74,"endTime":507.66,"body":"So I was, I was quite,"},{"startTime":504.74,"endTime":507.66,"body":"I was quite surprised."},{"startTime":507.927,"endTime":511.047,"body":"It just shows you how supply chain, right?"},{"startTime":511.097,"endTime":513.217,"body":"It's critical to build a"},{"startTime":511.097,"endTime":513.217,"body":"resilient supply chain."},{"startTime":513.217,"endTime":516.014,"body":"I mean, we were all aware"},{"startTime":513.217,"endTime":516.014,"body":"of what happened, during the"},{"startTime":516.014,"endTime":517.994,"body":"pandemic, post pandemic, right?"},{"startTime":517.994,"endTime":519.374,"body":"How the supply chain was crippled."},{"startTime":519.979,"endTime":521.899,"body":"I moved from one state to another."},{"startTime":522.119,"endTime":526.679,"body":"I had difficulty getting some of the,"},{"startTime":522.119,"endTime":526.679,"body":"items needed for the move itself."},{"startTime":526.979,"endTime":528.429,"body":"But yes, weather patterns."},{"startTime":528.449,"endTime":531.269,"body":"It's very unfortunate what's going"},{"startTime":528.449,"endTime":531.269,"body":"on in the United States with North"},{"startTime":531.269,"endTime":534.809,"body":"Carolina and yeah, chip manufacturers"},{"startTime":531.269,"endTime":534.809,"body":"are going to going to feel the pain."},{"startTime":534.819,"endTime":537.019,"body":"I mean, it's going to"},{"startTime":534.819,"endTime":537.019,"body":"flow downhill from there."},{"startTime":537.952,"endTime":543.812,"body":"You often refer to data as the new"},{"startTime":537.952,"endTime":543.812,"body":"natural resource and the new currency."},{"startTime":544.462,"endTime":546.752,"body":"Can you elaborate on"},{"startTime":544.462,"endTime":546.752,"body":"what you mean by that?"},{"startTime":546.792,"endTime":550.622,"body":"And how does this perspective"},{"startTime":546.792,"endTime":550.622,"body":"influence supply chains?"},{"startTime":551.232,"endTime":551.842,"body":"Absolutely."},{"startTime":552.112,"endTime":556.252,"body":"So as, as you already stated, we"},{"startTime":552.112,"endTime":556.252,"body":"like to say that data is truly"},{"startTime":556.252,"endTime":557.762,"body":"the world's new natural resource."},{"startTime":557.762,"endTime":562.232,"body":"And thanks to the maturity of machine"},{"startTime":557.762,"endTime":562.232,"body":"learning and artificial intelligence"},{"startTime":562.282,"endTime":565.852,"body":"and now with the explosion of"},{"startTime":562.282,"endTime":565.852,"body":"generative AI and other advancements"},{"startTime":565.852,"endTime":569.512,"body":"like agentic AI, which is really"},{"startTime":565.852,"endTime":569.512,"body":"interesting, by the way, you know, it's"},{"startTime":569.512,"endTime":571.322,"body":"never been more truer than it is now."},{"startTime":571.622,"endTime":574.162,"body":"Supply chains are no different,"},{"startTime":571.622,"endTime":574.162,"body":"Tom, and you know that, right?"},{"startTime":574.172,"endTime":576.312,"body":"Supply chain has so much data."},{"startTime":576.502,"endTime":578.172,"body":"It's just, it's bursting with data."},{"startTime":578.172,"endTime":578.652,"body":"Truly."},{"startTime":578.932,"endTime":584.792,"body":"We're generating vast amounts of data"},{"startTime":578.932,"endTime":584.792,"body":"as we move between devices and sensors"},{"startTime":584.822,"endTime":586.172,"body":"and the physical and digital worlds."},{"startTime":586.512,"endTime":590.342,"body":"And for supply chain, it's, it's"},{"startTime":586.512,"endTime":590.342,"body":"everything from we've got product"},{"startTime":590.342,"endTime":596.732,"body":"data, to manufacturing data, to quality"},{"startTime":590.342,"endTime":596.732,"body":"control data, to demand data, order data,"},{"startTime":597.154,"endTime":602.384,"body":"warehouse data, inventory data, logistics,"},{"startTime":597.154,"endTime":602.384,"body":"financial data, data, data, data, right?"},{"startTime":602.394,"endTime":603.584,"body":"It's all, it's all data."},{"startTime":603.924,"endTime":608.314,"body":"And what's interesting is that it seems"},{"startTime":603.924,"endTime":608.314,"body":"that we're collecting the data from"},{"startTime":608.324,"endTime":610.364,"body":"anywhere, even third parties, right?"},{"startTime":610.364,"endTime":611.544,"body":"We've got our first party data."},{"startTime":611.874,"endTime":613.884,"body":"We're collecting data from"},{"startTime":611.874,"endTime":613.884,"body":"third parties, our partners."},{"startTime":614.324,"endTime":616.764,"body":"We're collecting it from anywhere"},{"startTime":614.324,"endTime":616.764,"body":"and everywhere in hopes that"},{"startTime":617.054,"endTime":621.914,"body":"we can use it to drive data,"},{"startTime":617.054,"endTime":621.914,"body":"insights driven decisions, right?"},{"startTime":621.914,"endTime":623.724,"body":"Which makes the business"},{"startTime":621.914,"endTime":623.724,"body":"smarter and more resilient."},{"startTime":624.274,"endTime":627.624,"body":"But now I'm going to pivot to the phrase"},{"startTime":624.274,"endTime":627.624,"body":"of data being the new currency, right?"},{"startTime":627.814,"endTime":632.484,"body":"And what that means is it's about"},{"startTime":627.814,"endTime":632.484,"body":"the immense value that data holds"},{"startTime":632.514,"endTime":634.214,"body":"in today's digital economy, right?"},{"startTime":634.214,"endTime":639.184,"body":"We live in a digital world and"},{"startTime":634.214,"endTime":639.184,"body":"just like currency data itself"},{"startTime":639.244,"endTime":640.434,"body":"can be used to create value."},{"startTime":640.804,"endTime":642.214,"body":"It is creating value, right?"},{"startTime":642.634,"endTime":647.294,"body":"Businesses are leveraging data"},{"startTime":642.634,"endTime":647.294,"body":"to gain insights into everything"},{"startTime":647.614,"endTime":649.674,"body":"from consumer behavior, right?"},{"startTime":649.944,"endTime":652.184,"body":"To developing new products, right?"},{"startTime":652.194,"endTime":657.144,"body":"Or variations of products and services"},{"startTime":652.194,"endTime":657.144,"body":"to optimizing supply chains in order"},{"startTime":657.144,"endTime":663.059,"body":"to streamline their operations, reduce"},{"startTime":657.144,"endTime":663.059,"body":"waste, enhance their sustainability"},{"startTime":663.339,"endTime":666.659,"body":"all leading towards cost savings"},{"startTime":663.339,"endTime":666.659,"body":"and better resource management."},{"startTime":667.429,"endTime":673.149,"body":"Data can be easily traded and exchanged"},{"startTime":667.429,"endTime":673.149,"body":"much like currency itself, right?"},{"startTime":673.579,"endTime":676.919,"body":"We're seeing more and more companies"},{"startTime":673.579,"endTime":676.919,"body":"sharing datas with their partners and"},{"startTime":676.919,"endTime":682.089,"body":"suppliers to enhance collaboration and"},{"startTime":676.919,"endTime":682.089,"body":"innovation since the data itself is,"},{"startTime":682.159,"endTime":684.159,"body":"it is the fuel for innovation, right?"},{"startTime":684.549,"endTime":686.189,"body":"Leading to new ideas and solutions."},{"startTime":686.544,"endTime":691.02,"body":"Companies can identify trends,"},{"startTime":686.544,"endTime":691.02,"body":"predict future needs and develop"},{"startTime":691.37,"endTime":695.58,"body":"cutting edge technologies and business"},{"startTime":691.37,"endTime":695.58,"body":"models based on data analysis."},{"startTime":696.07,"endTime":699.695,"body":"But continuing along the concept"},{"startTime":696.07,"endTime":699.695,"body":"of data is the new currency."},{"startTime":699.745,"endTime":703.885,"body":"What we're starting to see bubble up"},{"startTime":699.745,"endTime":703.885,"body":"is data marketplaces are emerging,"},{"startTime":703.955,"endTime":705.405,"body":"where data can be bought and sold."},{"startTime":706.135,"endTime":709.105,"body":"For example, we have a retail client"},{"startTime":706.135,"endTime":709.105,"body":"that I've worked with who actually"},{"startTime":709.105,"endTime":713.755,"body":"built a data platform where their"},{"startTime":709.105,"endTime":713.755,"body":"CPG partners are, they can come in"},{"startTime":713.825,"endTime":715.715,"body":"and purchase first party data, right."},{"startTime":715.725,"endTime":720.325,"body":"To understand things like how and when"},{"startTime":715.725,"endTime":720.325,"body":"consumers are using the coupons, right?"},{"startTime":720.325,"endTime":723.615,"body":"Which feeds into are my"},{"startTime":720.325,"endTime":723.615,"body":"promotions being effective or not?"},{"startTime":723.615,"endTime":724.585,"body":"Do I need to tweak them?"},{"startTime":724.935,"endTime":730.455,"body":"To information from their loyalty programs"},{"startTime":724.935,"endTime":730.455,"body":"which allows for a better understanding"},{"startTime":730.475,"endTime":735.775,"body":"of the shopping patterns and the"},{"startTime":730.475,"endTime":735.775,"body":"preferences of you know, the consumers."},{"startTime":736.045,"endTime":740.225,"body":"Also detailed information from the sales"},{"startTime":736.045,"endTime":740.225,"body":"transactions, understanding what, what are"},{"startTime":740.225,"endTime":742.775,"body":"the consumers buying when and why, right?"},{"startTime":742.775,"endTime":744.215,"body":"Because there's seasonality, right?"},{"startTime":744.265,"endTime":746.875,"body":"Things are more popular in certain"},{"startTime":744.265,"endTime":746.875,"body":"times of the year than others,"},{"startTime":747.255,"endTime":750.985,"body":"but just as important, which is"},{"startTime":747.255,"endTime":750.985,"body":"what aren't they buying, right?"},{"startTime":751.045,"endTime":751.605,"body":"And why?"},{"startTime":752.105,"endTime":757.925,"body":"So in essence, you know, data itself,"},{"startTime":752.105,"endTime":757.925,"body":"it has become a critical asset that's"},{"startTime":757.925,"endTime":762.685,"body":"here to drive growth and efficiency"},{"startTime":757.925,"endTime":762.685,"body":"and sustainability and innovation"},{"startTime":762.685,"endTime":764.005,"body":"across all industries, right?"},{"startTime":764.005,"endTime":767.305,"body":"My focus is on consumer travel the"},{"startTime":764.005,"endTime":767.305,"body":"consumer travel market, but it's"},{"startTime":767.305,"endTime":770.915,"body":"just as important to financial"},{"startTime":767.305,"endTime":770.915,"body":"services and healthcare, right?"},{"startTime":771.145,"endTime":776.58,"body":"And just as currency is to all"},{"startTime":771.145,"endTime":776.58,"body":"economic transactions, data itself"},{"startTime":776.64,"endTime":778.71,"body":"is the glue for the digital economy."},{"startTime":779.91,"endTime":780.3,"body":"Okay."},{"startTime":780.3,"endTime":787.17,"body":"And in this brave new world overflowing"},{"startTime":780.3,"endTime":787.17,"body":"with data, how can companies effectively"},{"startTime":787.25,"endTime":791.62,"body":"mine this new natural resource to drive"},{"startTime":787.25,"endTime":791.62,"body":"sustainability in their supply chains?"},{"startTime":792.27,"endTime":796.82,"body":"Yeah, so there's a common theme when"},{"startTime":792.27,"endTime":796.82,"body":"dealing with supply chain data because"},{"startTime":796.82,"endTime":800.87,"body":"there's just so much of it and it's"},{"startTime":796.82,"endTime":800.87,"body":"the difficulty of pulling all that"},{"startTime":800.87,"endTime":806.54,"body":"data together, unifying that data from"},{"startTime":800.87,"endTime":806.54,"body":"all the disparate sources so that true"},{"startTime":806.54,"endTime":810.26,"body":"and accurate decisions can be made"},{"startTime":806.54,"endTime":810.26,"body":"holistically, rather than in isolation."},{"startTime":810.27,"endTime":815.03,"body":"So, you know, and then taking that data"},{"startTime":810.27,"endTime":815.03,"body":"and applying artificial intelligence"},{"startTime":815.1,"endTime":819.78,"body":"and machine learning so that decisions"},{"startTime":815.1,"endTime":819.78,"body":"can be smarter they can be faster"},{"startTime":819.81,"endTime":823.007,"body":"and you can be confident about"},{"startTime":819.81,"endTime":823.007,"body":"the decisions that you're making."},{"startTime":823.577,"endTime":827.587,"body":"Many companies are, they kind of"},{"startTime":823.577,"endTime":827.587,"body":"tend to make short term decisions"},{"startTime":827.587,"endTime":832.377,"body":"based on costs without having the"},{"startTime":827.587,"endTime":832.377,"body":"visibility to the broader view"},{"startTime":832.457,"endTime":834.197,"body":"of all the sustainability levers."},{"startTime":834.805,"endTime":842.695,"body":"There was a report by S\u0026P Global that"},{"startTime":834.805,"endTime":842.695,"body":"indicated almost 40% of data driven"},{"startTime":842.695,"endTime":847.635,"body":"organizations have more than 50 distinct"},{"startTime":842.695,"endTime":847.635,"body":"data silos that they're managing today."},{"startTime":847.865,"endTime":848.995,"body":"That's that's a lot,"},{"startTime":849.53,"endTime":850.0,"body":"Crazy."},{"startTime":850.465,"endTime":852.695,"body":"I want to say I'm"},{"startTime":850.465,"endTime":852.695,"body":"surprised, but but I'm not."},{"startTime":853.135,"endTime":858.17,"body":"So, this is preventing departments like"},{"startTime":853.135,"endTime":858.17,"body":"research and development, sourcing,"},{"startTime":858.26,"endTime":861.7,"body":"where are they getting their materials,"},{"startTime":858.26,"endTime":861.7,"body":"manufacturing, sales, marketing,"},{"startTime":861.72,"endTime":863.5,"body":"distribution, finance, and others."},{"startTime":863.84,"endTime":867.25,"body":"It's preventing these departments"},{"startTime":863.84,"endTime":867.25,"body":"from seeing the same data at the"},{"startTime":867.25,"endTime":870.08,"body":"same time so that they can work"},{"startTime":867.25,"endTime":870.08,"body":"together collaboratively in real time."},{"startTime":870.74,"endTime":875.44,"body":"So what you have is tools and technology"},{"startTime":870.74,"endTime":875.44,"body":"out there like Master Data Management"},{"startTime":875.51,"endTime":879.98,"body":"that can help bring an end to the silos"},{"startTime":875.51,"endTime":879.98,"body":"within the organizations themselves."},{"startTime":880.415,"endTime":886.525,"body":"MDM offers visibility to all sources"},{"startTime":880.415,"endTime":886.525,"body":"across the entire business, giving the"},{"startTime":886.525,"endTime":890.565,"body":"user the ability to determine which"},{"startTime":886.525,"endTime":890.565,"body":"departments can see what data, right?"},{"startTime":890.565,"endTime":892.135,"body":"So there's a security element to it."},{"startTime":892.136,"endTime":897.435,"body":"MDM makes it much easier to also"},{"startTime":892.136,"endTime":897.435,"body":"ensure that the data is clean."},{"startTime":897.89,"endTime":898.18,"body":"Right."},{"startTime":898.18,"endTime":900.51,"body":"And it's distributed"},{"startTime":898.18,"endTime":900.51,"body":"across the entire business."},{"startTime":900.88,"endTime":905.83,"body":"It simplifies and eases collaboration"},{"startTime":900.88,"endTime":905.83,"body":"without exposing sensitive data"},{"startTime":905.83,"endTime":907.41,"body":"to the entire organization, right?"},{"startTime":907.44,"endTime":908.82,"body":"Only the individuals that need it."},{"startTime":909.38,"endTime":911.49,"body":"We here at Kyndryl, we"},{"startTime":909.38,"endTime":911.49,"body":"actually understand this."},{"startTime":911.52,"endTime":917.16,"body":"We, we know that bringing complex"},{"startTime":911.52,"endTime":917.16,"body":"data sources together is a"},{"startTime":917.16,"endTime":918.62,"body":"heavy lift for an organization."},{"startTime":918.63,"endTime":919.33,"body":"It's not easy."},{"startTime":919.78,"endTime":924.01,"body":"And we've done this for a variety of"},{"startTime":919.78,"endTime":924.01,"body":"our customers as well as ourselves."},{"startTime":924.355,"endTime":928.015,"body":"When we spun off from our parent company,"},{"startTime":924.355,"endTime":928.015,"body":"I don't think we realized that then"},{"startTime":928.025,"endTime":932.345,"body":"Tom, but we had data scattered across"},{"startTime":928.025,"endTime":932.345,"body":"a hundred disparate data warehouses."},{"startTime":932.76,"endTime":933.03,"body":"Right."},{"startTime":933.04,"endTime":937.89,"body":"So, so the statistics from S\u0026P"},{"startTime":933.04,"endTime":937.89,"body":"Global around, you know, 50 distinct"},{"startTime":937.92,"endTime":940.59,"body":"data silos, we had twice as many."},{"startTime":941.12,"endTime":942.54,"body":"That's why I wasn't surprised."},{"startTime":942.92,"endTime":946.24,"body":"But you know, across these disparate"},{"startTime":942.92,"endTime":946.24,"body":"data warehouses, we had 100."},{"startTime":946.56,"endTime":949.17,"body":"We also had multiple master"},{"startTime":946.56,"endTime":949.17,"body":"data management systems,"},{"startTime":949.17,"endTime":952.21,"body":"different visualization tools"},{"startTime":949.17,"endTime":952.21,"body":"that did the processing."},{"startTime":952.68,"endTime":956.9,"body":"And as a data driven organization"},{"startTime":952.68,"endTime":956.9,"body":"ourselves, we had to modernize our"},{"startTime":956.9,"endTime":961.83,"body":"data to provide a unified view and a"},{"startTime":956.9,"endTime":961.83,"body":"single trusted source of truth that"},{"startTime":961.83,"endTime":963.52,"body":"we were all collectively working from."},{"startTime":963.84,"endTime":968.46,"body":"And in the end we were able to achieve"},{"startTime":963.84,"endTime":968.46,"body":"a 90% reduction in data warehouses"},{"startTime":968.46,"endTime":970.74,"body":"and MDMs, which is quite impressive."},{"startTime":971.29,"endTime":976.29,"body":"But, but you know, when, when applied"},{"startTime":971.29,"endTime":976.29,"body":"correctly, right, AI and machine"},{"startTime":976.29,"endTime":981.07,"body":"learning in supply chain management"},{"startTime":976.29,"endTime":981.07,"body":"can be a game changer in product"},{"startTime":981.07,"endTime":984.05,"body":"innovation, supply network design, right?"},{"startTime":984.05,"endTime":984.65,"body":"Which is key."},{"startTime":985.02,"endTime":986.47,"body":"Risk predictions, right?"},{"startTime":986.47,"endTime":989.84,"body":"What's going on, and disruption"},{"startTime":986.47,"endTime":989.84,"body":"management, such as what's happening"},{"startTime":989.84,"endTime":993.01,"body":"here in the US with  the floods"},{"startTime":989.84,"endTime":993.01,"body":"in North Carolina and Tennessee."},{"startTime":993.76,"endTime":998.29,"body":"It can provide real time visibility"},{"startTime":993.76,"endTime":998.29,"body":"to operations themselves, allowing"},{"startTime":998.59,"endTime":1002.38,"body":"for immediate responses to issues"},{"startTime":998.59,"endTime":1002.38,"body":"like production delays, right?"},{"startTime":1002.41,"endTime":1004.5,"body":"Like those chip manufacturers,"},{"startTime":1002.41,"endTime":1004.5,"body":"what are they going to do?"},{"startTime":1004.59,"endTime":1004.9,"body":"Right?"},{"startTime":1004.9,"endTime":1007.84,"body":"They, they, they're, they can be"},{"startTime":1004.9,"endTime":1007.84,"body":"one step ahead of it right now."},{"startTime":1008.11,"endTime":1009.89,"body":"Also quality control problems."},{"startTime":1010.3,"endTime":1012.19,"body":"It can help automate routine tasks."},{"startTime":1012.19,"endTime":1016.64,"body":"There's a lot of routine tasks, kind of"},{"startTime":1012.19,"endTime":1016.64,"body":"mundane tasks around order processing"},{"startTime":1016.64,"endTime":1020.54,"body":"and inventory management that AI and"},{"startTime":1016.64,"endTime":1020.54,"body":"ML can help to automate and technology."},{"startTime":1021.03,"endTime":1026.187,"body":"And it can pair both historical as well"},{"startTime":1021.03,"endTime":1026.187,"body":"as current data to predict future needs"},{"startTime":1026.187,"endTime":1031.124,"body":"to reduce as well as overstocking,"},{"startTime":1026.187,"endTime":1031.124,"body":"which is key to sustainability."},{"startTime":1031.674,"endTime":1035.724,"body":"We've actually create a solution or"},{"startTime":1031.674,"endTime":1035.724,"body":"framework in this area Tom called"},{"startTime":1035.724,"endTime":1037.954,"body":"Kyndryl Advanced Logistics Management."},{"startTime":1038.244,"endTime":1042.439,"body":"And what it does is it marries"},{"startTime":1038.244,"endTime":1042.439,"body":"technology with advanced analytics"},{"startTime":1042.479,"endTime":1046.159,"body":"to optimize the flow of goods and"},{"startTime":1042.479,"endTime":1046.159,"body":"materials throughout the supply chain."},{"startTime":1046.599,"endTime":1048.289,"body":"So it's very customizable."},{"startTime":1048.339,"endTime":1050.099,"body":"Clients that we work with are large."},{"startTime":1050.099,"endTime":1054.749,"body":"They've got different devices and sensors,"},{"startTime":1050.099,"endTime":1054.749,"body":"different partners, different tools."},{"startTime":1054.759,"endTime":1055.929,"body":"Some are legacy."},{"startTime":1056.269,"endTime":1059.689,"body":"System of records with data could be,"},{"startTime":1056.269,"endTime":1059.689,"body":"you know, hosted on the mainframe."},{"startTime":1059.689,"endTime":1062.599,"body":"They've got other applications and"},{"startTime":1059.689,"endTime":1062.599,"body":"data being generated in public cloud,"},{"startTime":1062.949,"endTime":1064.769,"body":"distribution facilities at the edge."},{"startTime":1064.769,"endTime":1067.989,"body":"It doesn't matter, but what"},{"startTime":1064.769,"endTime":1067.989,"body":"this does is it's customizable."},{"startTime":1067.989,"endTime":1071.809,"body":"It allows things like IoT"},{"startTime":1067.989,"endTime":1071.809,"body":"devices and sensors to track"},{"startTime":1071.809,"endTime":1073.139,"body":"the shipments in real time."},{"startTime":1073.249,"endTime":1077.589,"body":"It lets the organizations monitor"},{"startTime":1073.249,"endTime":1077.589,"body":"the location of the goods as it's"},{"startTime":1077.589,"endTime":1080.979,"body":"moving throughout their supply"},{"startTime":1077.589,"endTime":1080.979,"body":"chain and make data driven decisions"},{"startTime":1081.039,"endTime":1084.689,"body":"around route optimizations,"},{"startTime":1081.039,"endTime":1084.689,"body":"as well as delivery schedules."},{"startTime":1086.204,"endTime":1086.644,"body":"Impressive."},{"startTime":1087.264,"endTime":1090.939,"body":"And You've talked as well in"},{"startTime":1087.264,"endTime":1090.939,"body":"the past about the concept of"},{"startTime":1090.939,"endTime":1092.719,"body":"treating data as a product."},{"startTime":1093.199,"endTime":1096.459,"body":"How does this approach benefit"},{"startTime":1093.199,"endTime":1096.459,"body":"companies looking to collaborate"},{"startTime":1096.479,"endTime":1097.879,"body":"and innovate in their supply chains?"},{"startTime":1098.45,"endTime":1101.56,"body":"Data as a product is quite interesting."},{"startTime":1101.83,"endTime":1106.34,"body":"It's an approach where the data sets"},{"startTime":1101.83,"endTime":1106.34,"body":"themselves are treated as standalone"},{"startTime":1106.36,"endTime":1109.82,"body":"products and they have a common"},{"startTime":1106.36,"endTime":1109.82,"body":"data steward or a product owner."},{"startTime":1110.18,"endTime":1112.68,"body":"And we work with a retailer that"},{"startTime":1110.18,"endTime":1112.68,"body":"has actually done this and they've"},{"startTime":1112.68,"endTime":1113.84,"body":"been very successful in it."},{"startTime":1114.3,"endTime":1118.887,"body":"It transforms the data into structured,"},{"startTime":1114.3,"endTime":1118.887,"body":"accessible and valuable products."},{"startTime":1119.297,"endTime":1123.097,"body":"It focuses on accessibility as well"},{"startTime":1119.297,"endTime":1123.097,"body":"as governance at the same time."},{"startTime":1123.487,"endTime":1127.317,"body":"And so data as a product is"},{"startTime":1123.487,"endTime":1127.317,"body":"where it's designed and built and"},{"startTime":1127.317,"endTime":1129.627,"body":"maintained with the end user in mind."},{"startTime":1129.887,"endTime":1133.327,"body":"It's making it intuitive for"},{"startTime":1129.887,"endTime":1133.327,"body":"customers and employees and"},{"startTime":1133.327,"endTime":1135.257,"body":"partners to consume the data itself."},{"startTime":1135.817,"endTime":1139.247,"body":"Similar to how consumer"},{"startTime":1135.817,"endTime":1139.247,"body":"products are managed, actually."},{"startTime":1139.247,"endTime":1144.874,"body":"An example is like a customer insights"},{"startTime":1139.247,"endTime":1144.874,"body":"platform, which is unifying or aggregating"},{"startTime":1145.194,"endTime":1151.028,"body":"all the consumer data as we browse and"},{"startTime":1145.194,"endTime":1151.028,"body":"we shop both online, and in stores along"},{"startTime":1151.028,"endTime":1156.468,"body":"with loyalty and promotions and customer"},{"startTime":1151.028,"endTime":1156.468,"body":"service and any social media interactions."},{"startTime":1156.468,"endTime":1157.558,"body":"It is pulling that all together."},{"startTime":1157.558,"endTime":1160.248,"body":"So the data itself becomes a product."},{"startTime":1160.358,"endTime":1162.318,"body":"Consumer goods, companies and retailers."},{"startTime":1162.478,"endTime":1166.508,"body":"We know this and you know this, Tom,"},{"startTime":1162.478,"endTime":1166.508,"body":"all far too well have traditionally"},{"startTime":1166.558,"endTime":1168.698,"body":"operated with limited visibility, right?"},{"startTime":1168.848,"endTime":1172.788,"body":"With the explosion of AI and"},{"startTime":1168.848,"endTime":1172.788,"body":"Gen AI we're starting to see an"},{"startTime":1172.798,"endTime":1177.908,"body":"evolution in data collaboration"},{"startTime":1172.798,"endTime":1177.908,"body":"between retailers and CPG companies."},{"startTime":1179.093,"endTime":1183.423,"body":"Inventory data, sales data, supply"},{"startTime":1179.093,"endTime":1183.423,"body":"chain insights, it can be shared in"},{"startTime":1183.423,"endTime":1187.803,"body":"both directions, for the benefit of"},{"startTime":1183.423,"endTime":1187.803,"body":"both allowing partnering CPGs and"},{"startTime":1187.803,"endTime":1192.113,"body":"retailers to collaborate using the same"},{"startTime":1187.803,"endTime":1192.113,"body":"data and insights at the same time."},{"startTime":1192.828,"endTime":1196.718,"body":"They're both reaping the benefits from AI"},{"startTime":1192.828,"endTime":1196.718,"body":"that can recommend new ways to optimize"},{"startTime":1196.718,"endTime":1201.528,"body":"the assortments accurately predict"},{"startTime":1196.718,"endTime":1201.528,"body":"forecast and demand together, right?"},{"startTime":1201.588,"endTime":1206.028,"body":"So there's no surprises manage"},{"startTime":1201.588,"endTime":1206.028,"body":"inventory, creating better and more"},{"startTime":1206.028,"endTime":1210.368,"body":"successful promotions, and more"},{"startTime":1206.028,"endTime":1210.368,"body":"importantly, building loyalty, right?"},{"startTime":1210.368,"endTime":1211.498,"body":"All at scale."},{"startTime":1211.978,"endTime":1215.623,"body":"They're moving a lot of product across"},{"startTime":1211.978,"endTime":1215.623,"body":"a lot of stores, and it takes a lot of"},{"startTime":1215.623,"endTime":1219.193,"body":"collaboration between the brands, the"},{"startTime":1215.623,"endTime":1219.193,"body":"partners and the retailers themselves."},{"startTime":1219.513,"endTime":1224.333,"body":"So, you know, data as a product can lead"},{"startTime":1219.513,"endTime":1224.333,"body":"to a shared platform, and that shared"},{"startTime":1224.333,"endTime":1228.919,"body":"platform is here to provide a single"},{"startTime":1224.333,"endTime":1228.919,"body":"source of truth of the data flowing from"},{"startTime":1228.929,"endTime":1233.269,"body":"all points in the supply chain up to"},{"startTime":1228.929,"endTime":1233.269,"body":"the point of sale in real time, right?"},{"startTime":1233.269,"endTime":1238.479,"body":"Which is key to remediating supply chain"},{"startTime":1233.269,"endTime":1238.479,"body":"issues before they arise and ensuring"},{"startTime":1238.979,"endTime":1240.949,"body":"maximum product sell through, right?"},{"startTime":1240.999,"endTime":1244.789,"body":"We don't want empty shelves, While"},{"startTime":1240.999,"endTime":1244.789,"body":"also reducing waste, We also don't"},{"startTime":1244.799,"endTime":1248.639,"body":"want to carry excess waste excess"},{"startTime":1244.799,"endTime":1248.639,"body":"inventory especially when the"},{"startTime":1248.639,"endTime":1249.959,"body":"products themselves are perishable."},{"startTime":1249.959,"endTime":1254.519,"body":"But at the end of the day, when I see it,"},{"startTime":1249.959,"endTime":1254.519,"body":"it's, it's a win win collaboration that"},{"startTime":1254.519,"endTime":1259.059,"body":"can generate both incremental sales and"},{"startTime":1254.519,"endTime":1259.059,"body":"margin gains for both sides of the house."},{"startTime":1259.989,"endTime":1260.409,"body":"Okay."},{"startTime":1260.409,"endTime":1265.724,"body":"And in terms of companies shifting"},{"startTime":1260.409,"endTime":1265.724,"body":"towards data collaboration, what"},{"startTime":1265.724,"endTime":1269.064,"body":"are some of the challenges they"},{"startTime":1265.724,"endTime":1269.064,"body":"face and how can they overcome them?"},{"startTime":1270.169,"endTime":1270.479,"body":"Yeah."},{"startTime":1270.479,"endTime":1274.199,"body":"So, so I'm going to pivot to something a"},{"startTime":1270.479,"endTime":1274.199,"body":"little, a little interesting that might"},{"startTime":1274.694,"endTime":1276.864,"body":"shock a few folks in this space, right?"},{"startTime":1276.964,"endTime":1280.464,"body":"Is that for all the benefits we"},{"startTime":1276.964,"endTime":1280.464,"body":"just discussed when it comes to"},{"startTime":1280.694,"endTime":1285.538,"body":"sustainability commitments, data"},{"startTime":1280.694,"endTime":1285.538,"body":"and AI within itself can be quite"},{"startTime":1285.628,"endTime":1288.108,"body":"energy intensive, making it dirty."},{"startTime":1288.488,"endTime":1294.008,"body":"Some studies show that we have"},{"startTime":1288.488,"endTime":1294.008,"body":"created a data flood with two and"},{"startTime":1294.008,"endTime":1298.653,"body":"a half exabytes of new data being"},{"startTime":1294.008,"endTime":1298.653,"body":"generated each and every day."},{"startTime":1298.873,"endTime":1299.453,"body":"Globally."},{"startTime":1299.873,"endTime":1301.443,"body":"That's a lot of data."},{"startTime":1301.723,"endTime":1304.093,"body":"And supply chain supply"},{"startTime":1301.723,"endTime":1304.093,"body":"chain is part of it."},{"startTime":1304.533,"endTime":1309.493,"body":"And of this, you know, daily flood,"},{"startTime":1304.533,"endTime":1309.493,"body":"what they're finding is only 5%"},{"startTime":1309.493,"endTime":1310.863,"body":"of the data is being leveraged."},{"startTime":1311.399,"endTime":1316.193,"body":"Furthermore, 80% of it is"},{"startTime":1311.399,"endTime":1316.193,"body":"unstructured, meaning additional"},{"startTime":1316.343,"endTime":1319.863,"body":"compute effort is required to actually"},{"startTime":1316.343,"endTime":1319.863,"body":"make it usable and make sense of"},{"startTime":1319.863,"endTime":1321.843,"body":"it and drive insights from it."},{"startTime":1322.423,"endTime":1326.453,"body":"And then lastly, a significant"},{"startTime":1322.423,"endTime":1326.453,"body":"portion of the stored data is often"},{"startTime":1326.453,"endTime":1330.933,"body":"referred to dark data, which means"},{"startTime":1326.453,"endTime":1330.933,"body":"it's never to be used again, but it's"},{"startTime":1330.933,"endTime":1335.743,"body":"still consuming energy, because it's"},{"startTime":1330.933,"endTime":1335.743,"body":"online, so, and we can attest to this."},{"startTime":1335.773,"endTime":1340.063,"body":"We, you know, as the world's largest"},{"startTime":1335.773,"endTime":1340.063,"body":"mainframe managed services provider,"},{"startTime":1340.223,"endTime":1342.903,"body":"the mainframe has a lot of data."},{"startTime":1343.283,"endTime":1346.603,"body":"It tends to be the system of record for"},{"startTime":1343.283,"endTime":1346.603,"body":"accounting, financial data, inventory"},{"startTime":1346.603,"endTime":1348.993,"body":"management, ERP systems, you name it."},{"startTime":1349.389,"endTime":1353.799,"body":"We have performed multiple"},{"startTime":1349.389,"endTime":1353.799,"body":"assessments showing significant"},{"startTime":1353.799,"endTime":1357.279,"body":"portions of data that had not been"},{"startTime":1353.799,"endTime":1357.279,"body":"accessed in say 25 plus years."},{"startTime":1357.344,"endTime":1362.404,"body":"And, and while there may be reasons"},{"startTime":1357.344,"endTime":1362.404,"body":"for keeping data like that, right?"},{"startTime":1362.414,"endTime":1363.744,"body":"You've got regulations, right?"},{"startTime":1363.744,"endTime":1368.074,"body":"Especially in financial services or"},{"startTime":1363.744,"endTime":1368.074,"body":"even legal holds, that data can be"},{"startTime":1368.074,"endTime":1372.244,"body":"moved to more energy efficient forms"},{"startTime":1368.074,"endTime":1372.244,"body":"of storage, like near line and offline."},{"startTime":1372.604,"endTime":1374.614,"body":"So you've got to be smart about it."},{"startTime":1374.634,"endTime":1379.129,"body":"And, as I said prior, we know that"},{"startTime":1374.634,"endTime":1379.129,"body":"supply chains are no different."},{"startTime":1379.139,"endTime":1382.519,"body":"So the supply chain is literally"},{"startTime":1379.139,"endTime":1382.519,"body":"bursting with data, almost bursting"},{"startTime":1382.519,"endTime":1386.439,"body":"at the seams and artificial"},{"startTime":1382.519,"endTime":1386.439,"body":"intelligence is only exacerbating it."},{"startTime":1386.439,"endTime":1390.869,"body":"It seems that again, we're, we're"},{"startTime":1386.439,"endTime":1390.869,"body":"gathering data from anywhere and"},{"startTime":1390.879,"endTime":1394.519,"body":"everywhere and we're keeping it"},{"startTime":1390.879,"endTime":1394.519,"body":"forever or we're trying to keep it"},{"startTime":1394.529,"endTime":1398.766,"body":"forever, in the hopes that we can"},{"startTime":1394.529,"endTime":1398.766,"body":"use it and derive insights from it."},{"startTime":1399.321,"endTime":1405.201,"body":"Some reports from IEA, which is the"},{"startTime":1399.321,"endTime":1405.201,"body":"International Energy Agency around"},{"startTime":1405.301,"endTime":1408.964,"body":"data centers, cause we have a heavy"},{"startTime":1405.301,"endTime":1408.964,"body":"focus on data centers, both on"},{"startTime":1408.964,"endTime":1413.044,"body":"premise data centers, co location"},{"startTime":1408.964,"endTime":1413.044,"body":"and cloud data centers, the world's"},{"startTime":1413.044,"endTime":1419.809,"body":"data centers back in 2022 consumed"},{"startTime":1413.044,"endTime":1419.809,"body":"460 terawatt hours of energy."},{"startTime":1420.249,"endTime":1424.849,"body":"And with the rapid growth of AI, they're"},{"startTime":1420.249,"endTime":1424.849,"body":"predicting, and these are experts that"},{"startTime":1425.049,"endTime":1430.839,"body":"global data center electricity consumption"},{"startTime":1425.049,"endTime":1430.839,"body":"is going to be somewhere between 650"},{"startTime":1430.839,"endTime":1432.939,"body":"and over a thousand terawatt hours."},{"startTime":1433.389,"endTime":1437.179,"body":"That is the equivalent on the small"},{"startTime":1433.389,"endTime":1437.179,"body":"side of the entire power consumption"},{"startTime":1437.239,"endTime":1442.486,"body":"of a country like Sweden, or Germany on"},{"startTime":1437.239,"endTime":1442.486,"body":"the high end, which is, just massive."},{"startTime":1442.536,"endTime":1447.583,"body":"And, Gen AI,  with respect to Gen AI,"},{"startTime":1442.536,"endTime":1447.583,"body":"you've got researchers estimating that"},{"startTime":1448.183,"endTime":1452.303,"body":"GPT4 released over 500 metric tons of CO2."},{"startTime":1453.363,"endTime":1453.913,"body":"Insane."},{"startTime":1454.183,"endTime":1458.623,"body":"The equivalent of the annual"},{"startTime":1454.183,"endTime":1458.623,"body":"emissions of about 110 average cars."},{"startTime":1458.893,"endTime":1459.773,"body":"That's a lot."},{"startTime":1459.773,"endTime":1462.773,"body":"It's, it's all sort of mind"},{"startTime":1459.773,"endTime":1462.773,"body":"boggling when when you just kind"},{"startTime":1462.773,"endTime":1464.063,"body":"of sit back and think about it."},{"startTime":1464.533,"endTime":1467.953,"body":"So what can we do or what"},{"startTime":1464.533,"endTime":1467.953,"body":"are we doing about it?"},{"startTime":1467.963,"endTime":1471.553,"body":"Since supply chain sustainability"},{"startTime":1467.963,"endTime":1471.553,"body":"itself comes down to the data."},{"startTime":1472.023,"endTime":1476.553,"body":"I previously mentioned when we"},{"startTime":1472.023,"endTime":1476.553,"body":"separated from our parent company, we"},{"startTime":1476.553,"endTime":1480.403,"body":"ourselves had data scattered across"},{"startTime":1476.553,"endTime":1480.403,"body":"a hundred disparate data warehouses."},{"startTime":1480.833,"endTime":1483.353,"body":"And we had multiple master"},{"startTime":1480.833,"endTime":1483.353,"body":"data management systems."},{"startTime":1483.983,"endTime":1486.163,"body":"We had multiple teams with"},{"startTime":1483.983,"endTime":1486.163,"body":"their own copy of their data."},{"startTime":1486.403,"endTime":1487.893,"body":"That that was not efficient."},{"startTime":1488.223,"endTime":1493.073,"body":"We didn't modernize our data to just"},{"startTime":1488.223,"endTime":1493.073,"body":"provide a single source of truth."},{"startTime":1493.443,"endTime":1497.183,"body":"But there was also critical focus"},{"startTime":1493.443,"endTime":1497.183,"body":"on sustainability because we"},{"startTime":1497.183,"endTime":1501.183,"body":"ourselves, Tom, Kyndryl, committed"},{"startTime":1497.183,"endTime":1501.183,"body":"to being net zero by 2040."},{"startTime":1501.633,"endTime":1502.603,"body":"And we're on our way."},{"startTime":1502.703,"endTime":1503.523,"body":"We're on our way there."},{"startTime":1503.533,"endTime":1505.833,"body":"But we have a lot of data as well."},{"startTime":1505.933,"endTime":1506.073,"body":"Right."},{"startTime":1506.073,"endTime":1507.763,"body":"We have a lot of IT operational data."},{"startTime":1507.783,"endTime":1509.113,"body":"We have a lot of data about our business."},{"startTime":1509.823,"endTime":1513.623,"body":"We achieved an impressive 90%"},{"startTime":1509.823,"endTime":1513.623,"body":"reduction, as I stated before."},{"startTime":1513.873,"endTime":1517.193,"body":"But the end result was a significant"},{"startTime":1513.873,"endTime":1517.193,"body":"reduction in our carbon footprint"},{"startTime":1517.463,"endTime":1519.273,"body":"and elimination of waste."},{"startTime":1519.733,"endTime":1524.633,"body":"We've also conducted an interesting"},{"startTime":1519.733,"endTime":1524.633,"body":"study with Microsoft called the"},{"startTime":1524.653,"endTime":1526.733,"body":"Global Sustainability Barometer."},{"startTime":1527.208,"endTime":1531.128,"body":"Which looked at organizations"},{"startTime":1527.208,"endTime":1531.128,"body":"across the critical facets of"},{"startTime":1531.198,"endTime":1532.578,"body":"their sustainability efforts."},{"startTime":1532.598,"endTime":1534.828,"body":"So it looked at what is their strategy?"},{"startTime":1535.128,"endTime":1536.068,"body":"What are their people?"},{"startTime":1536.078,"endTime":1537.018,"body":"What are their technology?"},{"startTime":1537.018,"endTime":1538.608,"body":"What are they doing about it?"},{"startTime":1538.608,"endTime":1541.808,"body":"And what's interesting is that in"},{"startTime":1538.608,"endTime":1541.808,"body":"this survey, in this report, we"},{"startTime":1541.808,"endTime":1547.818,"body":"found that while 85% of organizations"},{"startTime":1541.808,"endTime":1547.818,"body":"absolutely place a high strategic"},{"startTime":1548.238,"endTime":1551.218,"body":"level of importance on achieving"},{"startTime":1548.238,"endTime":1551.218,"body":"their sustainability goals, right?"},{"startTime":1551.218,"endTime":1554.848,"body":"They've announced it publicly,"},{"startTime":1551.218,"endTime":1554.848,"body":"their boards tracking it, you know,"},{"startTime":1554.848,"endTime":1559.948,"body":"their CEOs all over it, only 16%"},{"startTime":1554.848,"endTime":1559.948,"body":"have integrated sustainability"},{"startTime":1559.948,"endTime":1561.318,"body":"into their strategies and data."},{"startTime":1561.868,"endTime":1566.828,"body":"So we here at Kyndryl, we have an"},{"startTime":1561.868,"endTime":1566.828,"body":"interesting solution or framework around"},{"startTime":1566.848,"endTime":1568.268,"body":"it's called Sustainability Advisor."},{"startTime":1568.878,"endTime":1572.943,"body":"It's a centralized platform"},{"startTime":1568.878,"endTime":1572.943,"body":"that measures energy usage and"},{"startTime":1572.943,"endTime":1575.986,"body":"GHG emissions across hybrid IT."},{"startTime":1576.466,"endTime":1580.936,"body":"Hybrid IT meaning infrastructure,"},{"startTime":1576.466,"endTime":1580.936,"body":"data storage infrastructure that"},{"startTime":1580.936,"endTime":1585.666,"body":"you have on prem compute could be"},{"startTime":1580.936,"endTime":1585.666,"body":"GPUs for artificial intelligence,"},{"startTime":1585.666,"endTime":1587.556,"body":"Gen AI co location and cloud."},{"startTime":1587.956,"endTime":1588.266,"body":"Right?"},{"startTime":1588.266,"endTime":1590.176,"body":"So it looks at all your I."},{"startTime":1590.176,"endTime":1590.576,"body":"T."},{"startTime":1590.626,"endTime":1592.156,"body":"In a hybrid multi cloud model."},{"startTime":1592.446,"endTime":1594.136,"body":"It benchmarks your current I."},{"startTime":1594.136,"endTime":1594.336,"body":"T."},{"startTime":1594.336,"endTime":1594.446,"body":"S."},{"startTime":1594.456,"endTime":1596.526,"body":"State including your data, right?"},{"startTime":1596.566,"endTime":1598.116,"body":"It drives specifics."},{"startTime":1598.236,"endTime":1600.396,"body":"You know, you can see visibility"},{"startTime":1598.236,"endTime":1600.396,"body":"into the compute layer."},{"startTime":1600.566,"endTime":1602.116,"body":"The data later, the storage layer."},{"startTime":1602.476,"endTime":1605.276,"body":"It reports on sustainability KPIs."},{"startTime":1605.346,"endTime":1610.056,"body":"And reduces energy and carbon"},{"startTime":1605.346,"endTime":1610.056,"body":"footprint by identifying areas"},{"startTime":1610.056,"endTime":1611.966,"body":"for resource optimization, right?"},{"startTime":1611.966,"endTime":1616.676,"body":"So it's plain to see, we've got a"},{"startTime":1611.966,"endTime":1616.676,"body":"great demo on it, but at the end of"},{"startTime":1616.676,"endTime":1621.416,"body":"the day, our mission is to create the"},{"startTime":1616.676,"endTime":1621.416,"body":"most resilient and sustainable supply"},{"startTime":1621.416,"endTime":1622.756,"body":"chains that the world depends on."},{"startTime":1623.006,"endTime":1625.346,"body":"So we must be cognizant of"},{"startTime":1623.006,"endTime":1625.346,"body":"the impacts of storing and"},{"startTime":1625.346,"endTime":1627.116,"body":"processing all this data, right?"},{"startTime":1627.496,"endTime":1631.346,"body":"We should look at ways to"},{"startTime":1627.496,"endTime":1631.346,"body":"minimize excess copies."},{"startTime":1631.346,"endTime":1632.796,"body":"We had to do this ourselves, right?"},{"startTime":1633.146,"endTime":1634.106,"body":"De duplicate."},{"startTime":1634.586,"endTime":1635.946,"body":"Purge data, right?"},{"startTime":1636.206,"endTime":1639.256,"body":"Share data, share data more"},{"startTime":1636.206,"endTime":1639.256,"body":"right with collaboration."},{"startTime":1639.256,"endTime":1644.226,"body":"Everybody doesn't need their own copy"},{"startTime":1639.256,"endTime":1644.226,"body":"and move archive data to more energy"},{"startTime":1644.226,"endTime":1646.356,"body":"efficient cold storage when possible."},{"startTime":1648.336,"endTime":1648.906,"body":"Makes sense."},{"startTime":1649.006,"endTime":1649.246,"body":"Yep."},{"startTime":1649.846,"endTime":1651.276,"body":"What about looking ahead?"},{"startTime":1651.361,"endTime":1655.011,"body":"What emerging technologies do you think"},{"startTime":1651.361,"endTime":1655.011,"body":"are going to have the most significant"},{"startTime":1655.351,"endTime":1657.151,"body":"impact on supply chain sustainability?"},{"startTime":1658.219,"endTime":1658.839,"body":"There's a lot."},{"startTime":1659.439,"endTime":1663.779,"body":"So again, it's still, it all comes"},{"startTime":1659.439,"endTime":1663.779,"body":"back to the down to the data, but"},{"startTime":1663.779,"endTime":1668.219,"body":"we're seeing an influx of data enabled"},{"startTime":1663.779,"endTime":1668.219,"body":"technologies being deployed at the"},{"startTime":1668.219,"endTime":1672.619,"body":"edge, which is the manufacturing"},{"startTime":1668.219,"endTime":1672.619,"body":"facilities, the distribution facilities,"},{"startTime":1672.959,"endTime":1678.669,"body":"the warehouses themselves autonomous"},{"startTime":1672.959,"endTime":1678.669,"body":"guided vehicles an uptick in private 5G."},{"startTime":1678.669,"endTime":1682.754,"body":"So, so, for example in addition to some"},{"startTime":1678.669,"endTime":1682.754,"body":"of the solutions and capabilities already"},{"startTime":1682.754,"endTime":1687.034,"body":"mentioned, we have an entire practice"},{"startTime":1682.754,"endTime":1687.034,"body":"that specializes in applications, data"},{"startTime":1687.044,"endTime":1692.544,"body":"and AI with capabilities around data"},{"startTime":1687.044,"endTime":1692.544,"body":"strategy and data modernization and"},{"startTime":1692.544,"endTime":1698.424,"body":"data management and enterprise AI and"},{"startTime":1692.544,"endTime":1698.424,"body":"popular ERP systems, like SAP and Oracle"},{"startTime":1698.534,"endTime":1699.754,"body":"that we're all quite familiar with."},{"startTime":1700.371,"endTime":1707.038,"body":"We have multiple large scale deployments,"},{"startTime":1700.371,"endTime":1707.038,"body":"Tom of private LTE 5g wireless networks"},{"startTime":1707.088,"endTime":1710.938,"body":"at, and I can state their names because"},{"startTime":1707.088,"endTime":1710.938,"body":"we have public case studies with them"},{"startTime":1711.138,"endTime":1715.618,"body":"with Dow and Chevron Phillips chemical"},{"startTime":1711.138,"endTime":1715.618,"body":"that's providing the building blocks for"},{"startTime":1715.618,"endTime":1720.058,"body":"their digital manufacturing and industry"},{"startTime":1715.618,"endTime":1720.058,"body":"4.0 initiatives,  It was, it was very"},{"startTime":1720.058,"endTime":1725.101,"body":"difficult to get, network coverage, which"},{"startTime":1720.058,"endTime":1725.101,"body":"the data flows right across the network."},{"startTime":1725.101,"endTime":1730.411,"body":"It needs the network it was very"},{"startTime":1725.101,"endTime":1730.411,"body":"difficult to get traditional wifi signals"},{"startTime":1730.411,"endTime":1731.871,"body":"through all that concrete and steel."},{"startTime":1732.151,"endTime":1735.801,"body":"And so we've done over 18"},{"startTime":1732.151,"endTime":1735.801,"body":"private 5g deployments."},{"startTime":1736.036,"endTime":1739.556,"body":"Again, that is part of their"},{"startTime":1736.036,"endTime":1739.556,"body":"digital manufacturing initiatives."},{"startTime":1740.129,"endTime":1746.069,"body":"Another example is we have worked with"},{"startTime":1740.129,"endTime":1746.069,"body":"a European retailer named Wow Concepts,"},{"startTime":1746.069,"endTime":1750.599,"body":"who their actual business model is"},{"startTime":1746.069,"endTime":1750.599,"body":"collecting and selling meaningful"},{"startTime":1750.609,"endTime":1753.099,"body":"data to their partners and brands."},{"startTime":1753.229,"endTime":1759.249,"body":"They have a digital strategy that allows"},{"startTime":1753.229,"endTime":1759.249,"body":"them to record every interaction across"},{"startTime":1759.289,"endTime":1763.939,"body":"all channels, measuring consumer behavior,"},{"startTime":1759.289,"endTime":1763.939,"body":"product interest and performance."},{"startTime":1764.009,"endTime":1768.429,"body":"And for this particular client, what"},{"startTime":1764.009,"endTime":1768.429,"body":"we did was we provided consulting"},{"startTime":1768.429,"endTime":1772.039,"body":"services to help with their data"},{"startTime":1768.429,"endTime":1772.039,"body":"strategy, their data fabric design."},{"startTime":1772.299,"endTime":1776.424,"body":"We did the architecture, we, we"},{"startTime":1772.299,"endTime":1776.424,"body":"built the landing zone for their"},{"startTime":1776.434,"endTime":1779.734,"body":"data, their data platform in cloud"},{"startTime":1776.434,"endTime":1779.734,"body":"in the cloud of their choice."},{"startTime":1780.264,"endTime":1782.854,"body":"We helped with their data"},{"startTime":1780.264,"endTime":1782.854,"body":"governance, compliance and testing."},{"startTime":1782.894,"endTime":1787.364,"body":"And then we handed over the keys to the"},{"startTime":1782.894,"endTime":1787.364,"body":"platform to them to manage in house."},{"startTime":1787.928,"endTime":1791.194,"body":"Another one that I think would be"},{"startTime":1787.928,"endTime":1791.194,"body":"interesting is where we've implemented"},{"startTime":1791.194,"endTime":1797.194,"body":"machine learning into a screen printing"},{"startTime":1791.194,"endTime":1797.194,"body":"process for a glass bottle manufacturer."},{"startTime":1797.589,"endTime":1797.879,"body":"Right."},{"startTime":1797.879,"endTime":1802.359,"body":"So think about this manufacturer,"},{"startTime":1797.879,"endTime":1802.359,"body":"you know, different drinks, They have"},{"startTime":1802.359,"endTime":1806.529,"body":"different forms and sizes and there's"},{"startTime":1802.359,"endTime":1806.529,"body":"some interesting bottles out there."},{"startTime":1806.956,"endTime":1809.216,"body":"They were having issues with the"},{"startTime":1806.956,"endTime":1809.216,"body":"screen printing process for that."},{"startTime":1809.536,"endTime":1811.666,"body":"So our team actually used computer vision."},{"startTime":1812.136,"endTime":1818.176,"body":"To perform precision printing of the brand"},{"startTime":1812.136,"endTime":1818.176,"body":"labels, thus reducing manual efforts,"},{"startTime":1818.386,"endTime":1822.916,"body":"defects, waste while driving greater"},{"startTime":1818.386,"endTime":1822.916,"body":"throughput and better quality assurance."},{"startTime":1823.386,"endTime":1827.546,"body":"We have other solutions in the"},{"startTime":1823.386,"endTime":1827.546,"body":"space of supply chain, which"},{"startTime":1827.546,"endTime":1829.826,"body":"is the digitization of paper."},{"startTime":1830.076,"endTime":1830.356,"body":"Right."},{"startTime":1830.416,"endTime":1836.076,"body":"I spoke to one executive who I did a"},{"startTime":1830.416,"endTime":1836.076,"body":"facility tour with who said they would be"},{"startTime":1836.076,"endTime":1840.706,"body":"interested in anything that can help take"},{"startTime":1836.076,"endTime":1840.706,"body":"paper out of their supply chain processes."},{"startTime":1840.946,"endTime":1843.956,"body":"Look, I didn't see paper, but"},{"startTime":1840.946,"endTime":1843.956,"body":"supposedly they've walking around"},{"startTime":1843.956,"endTime":1847.566,"body":"with clipboards and what have you"},{"startTime":1843.956,"endTime":1847.566,"body":"and a lot of paper exchanging hands"},{"startTime":1847.566,"endTime":1849.691,"body":"as you know, trucks come and go."},{"startTime":1850.001,"endTime":1853.671,"body":"So we have a digital guard solution"},{"startTime":1850.001,"endTime":1853.671,"body":"that improves supply chain visibility"},{"startTime":1853.891,"endTime":1855.761,"body":"with paperless trade documents."},{"startTime":1856.051,"endTime":1858.901,"body":"Another is around contract"},{"startTime":1856.051,"endTime":1858.901,"body":"compliance or contract AI."},{"startTime":1859.264,"endTime":1863.004,"body":"All these manufacturing companies,"},{"startTime":1859.264,"endTime":1863.004,"body":"the folks with the raw materials."},{"startTime":1863.489,"endTime":1865.559,"body":"They all have contracts with one another."},{"startTime":1865.839,"endTime":1867.859,"body":"And these contracts are"},{"startTime":1865.839,"endTime":1867.859,"body":"constantly getting renewed."},{"startTime":1867.859,"endTime":1871.559,"body":"So we have capabilities to"},{"startTime":1867.859,"endTime":1871.559,"body":"help them contract compliance."},{"startTime":1872.049,"endTime":1875.806,"body":"And then last but not least is the"},{"startTime":1872.049,"endTime":1875.806,"body":"importance of the frontline worker."},{"startTime":1875.856,"endTime":1881.481,"body":"Those employees that are supporting"},{"startTime":1875.856,"endTime":1881.481,"body":"supply chain operations themselves"},{"startTime":1881.481,"endTime":1886.261,"body":"and are key and our frontline worker"},{"startTime":1881.481,"endTime":1886.261,"body":"solutions can literally put information"},{"startTime":1886.261,"endTime":1891.711,"body":"at their fingertips, whether it's a"},{"startTime":1886.261,"endTime":1891.711,"body":"Gen AI  virtual assistant they can ask"},{"startTime":1891.721,"endTime":1895.441,"body":"a question in natural language and get"},{"startTime":1891.721,"endTime":1895.441,"body":"an answer back in natural language in"},{"startTime":1895.461,"endTime":1897.831,"body":"the language of their choice, right?"},{"startTime":1897.831,"endTime":1899.831,"body":"Could be Spanish, could be"},{"startTime":1897.831,"endTime":1899.831,"body":"English, could be German."},{"startTime":1899.831,"endTime":1900.621,"body":"It doesn't matter."},{"startTime":1900.991,"endTime":1902.521,"body":"Helps aid and collaboration."},{"startTime":1902.541,"endTime":1907.258,"body":"So we've got, a variety of frontline"},{"startTime":1902.541,"endTime":1907.258,"body":"worker solutions in that space."},{"startTime":1907.558,"endTime":1912.048,"body":"But at the end of the day, Tom, whatever"},{"startTime":1907.558,"endTime":1912.048,"body":"our clients needs are, we're ready to"},{"startTime":1912.048,"endTime":1917.348,"body":"support them in their mission to create"},{"startTime":1912.048,"endTime":1917.348,"body":"a future ready, sustainable supply chain."},{"startTime":1917.858,"endTime":1924.548,"body":"And what metrics or KPIs should those"},{"startTime":1917.858,"endTime":1924.548,"body":"companies use to focus to measure"},{"startTime":1924.548,"endTime":1928.678,"body":"the success of their sustainability"},{"startTime":1924.548,"endTime":1928.678,"body":"initiatives in a supply chain and how"},{"startTime":1928.678,"endTime":1930.128,"body":"can they ensure continuous improvement?"},{"startTime":1931.378,"endTime":1931.798,"body":"Yeah."},{"startTime":1931.808,"endTime":1933.668,"body":"So, I'll go back to the data, right."},{"startTime":1933.668,"endTime":1936.758,"body":"Because we, I work for a"},{"startTime":1933.668,"endTime":1936.758,"body":"technology services company, right."},{"startTime":1936.768,"endTime":1941.803,"body":"And the, our the area of focus for"},{"startTime":1936.768,"endTime":1941.803,"body":"us is all that data, the supply"},{"startTime":1941.803,"endTime":1943.313,"body":"chain runs on infrastructure."},{"startTime":1943.433,"endTime":1948.393,"body":"So that again, the KPIs is what"},{"startTime":1943.433,"endTime":1948.393,"body":"does my carbon footprint look like?"},{"startTime":1948.423,"endTime":1949.703,"body":"GHG emissions."},{"startTime":1949.943,"endTime":1957.563,"body":"I want to optimize my compute and storage,"},{"startTime":1949.943,"endTime":1957.563,"body":"right to save money, to reduce my SGNA,"},{"startTime":1957.853,"endTime":1962.693,"body":"but I also want to optimize it so that"},{"startTime":1957.853,"endTime":1962.693,"body":"I can achieve my sustainability metrics"},{"startTime":1962.693,"endTime":1964.043,"body":"that I've committed to the street."},{"startTime":1964.288,"endTime":1968.018,"body":"To be, net neutral or net"},{"startTime":1964.288,"endTime":1968.018,"body":"zero by a specific year."},{"startTime":1968.408,"endTime":1974.116,"body":"So looking at the carbon footprint of"},{"startTime":1968.408,"endTime":1974.116,"body":"that data, it, it's processing the data,"},{"startTime":1974.516,"endTime":1978.466,"body":"the AI, the Gen AI, you know, there's"},{"startTime":1974.516,"endTime":1978.466,"body":"a lot of folks toying around with it."},{"startTime":1978.776,"endTime":1985.426,"body":"We've actually have other tools, Tom,"},{"startTime":1978.776,"endTime":1985.426,"body":"that will show you if you run that"},{"startTime":1985.926,"endTime":1990.896,"body":"prompt in this Gen AI model versus"},{"startTime":1985.926,"endTime":1990.896,"body":"that on this different hyperscaler,"},{"startTime":1990.936,"endTime":1992.736,"body":"it'll actually predict the cost."},{"startTime":1993.353,"endTime":1998.183,"body":"And the carbon footprint of running"},{"startTime":1993.353,"endTime":1998.183,"body":"that prompt on those various entities."},{"startTime":1998.193,"endTime":2002.529,"body":"So, again, the KPIs looks"},{"startTime":1998.193,"endTime":2002.529,"body":"at energy consumption carbon"},{"startTime":2002.529,"endTime":2004.339,"body":"emissions, footprint, you name it."},{"startTime":2004.829,"endTime":2006.879,"body":"Those are some of the key key areas."},{"startTime":2007.539,"endTime":2008.219,"body":"Okay, nice."},{"startTime":2008.849,"endTime":2016.639,"body":"And if you could have any celebrity"},{"startTime":2008.849,"endTime":2016.639,"body":"or fictional character alive or dead"},{"startTime":2016.639,"endTime":2021.799,"body":"as a spokesperson for supply chain"},{"startTime":2016.639,"endTime":2021.799,"body":"sustainability, who would it be and why?"},{"startTime":2024.159,"endTime":2025.759,"body":"Oh, that's an interesting question."},{"startTime":2029.769,"endTime":2031.179,"body":"I'll go with Albert Einstein."},{"startTime":2031.569,"endTime":2034.149,"body":"He, he was an, an interesting character."},{"startTime":2034.579,"endTime":2038.069,"body":"And I just heard something about him"},{"startTime":2034.579,"endTime":2038.069,"body":"just the other day where he did a test"},{"startTime":2038.389,"endTime":2044.559,"body":"with college students, I believe it was"},{"startTime":2038.389,"endTime":2044.559,"body":"where he put simple math problems on the"},{"startTime":2044.559,"endTime":2049.906,"body":"board saying, you know, what is one times"},{"startTime":2044.559,"endTime":2049.906,"body":"one, one times two, one times three."},{"startTime":2049.946,"endTime":2050.266,"body":"Right."},{"startTime":2050.596,"endTime":2053.606,"body":"And when he got to one"},{"startTime":2050.596,"endTime":2053.606,"body":"times 10, he got it wrong."},{"startTime":2053.866,"endTime":2055.786,"body":"And he did that intentionally"},{"startTime":2053.866,"endTime":2055.786,"body":"to make a point."},{"startTime":2056.146,"endTime":2061.556,"body":"And the fact that society"},{"startTime":2056.146,"endTime":2061.556,"body":"tends to focus on the bad."},{"startTime":2061.676,"endTime":2065.683,"body":"And look at, all the disruptions"},{"startTime":2061.676,"endTime":2065.683,"body":"that we have and can have in"},{"startTime":2065.683,"endTime":2067.453,"body":"supply chain and never the good."},{"startTime":2067.716,"endTime":2069.216,"body":"And you kind of need to balance that out."},{"startTime":2069.226,"endTime":2074.011,"body":"You, you need to understand these are the"},{"startTime":2069.226,"endTime":2074.011,"body":"things that I was doing right in supply"},{"startTime":2074.011,"endTime":2076.441,"body":"chain sustainability and resiliency."},{"startTime":2076.831,"endTime":2080.801,"body":"And these are the areas that, you"},{"startTime":2076.831,"endTime":2080.801,"body":"know, I may have not have done perfect."},{"startTime":2080.831,"endTime":2085.321,"body":"I have room for improvement, but"},{"startTime":2080.831,"endTime":2085.321,"body":"you've got to balance it out and be a"},{"startTime":2085.321,"endTime":2086.961,"body":"little bit more on the positive side."},{"startTime":2086.961,"endTime":2089.486,"body":"So like the strike that's going on."},{"startTime":2089.666,"endTime":2093.746,"body":"You know, you're hearing a lot"},{"startTime":2089.666,"endTime":2093.746,"body":"about it in the press right now."},{"startTime":2094.346,"endTime":2097.436,"body":"And those individuals that are part of it,"},{"startTime":2094.346,"endTime":2097.436,"body":"I understand where they're coming from."},{"startTime":2097.846,"endTime":2101.649,"body":"And they understand the impacts of,"},{"startTime":2097.846,"endTime":2101.649,"body":"them doing the strike, what it's"},{"startTime":2101.649,"endTime":2102.849,"body":"going to do to the country, right?"},{"startTime":2102.909,"endTime":2104.589,"body":"What it's going to do to"},{"startTime":2102.909,"endTime":2104.589,"body":"their own family members."},{"startTime":2104.969,"endTime":2108.269,"body":"So, yeah, it's kind of balancing"},{"startTime":2104.969,"endTime":2108.269,"body":"the good and the positive."},{"startTime":2108.629,"endTime":2110.509,"body":"With the bad and not"},{"startTime":2108.629,"endTime":2110.509,"body":"always focusing on the bad"},{"startTime":2111.719,"endTime":2112.089,"body":"Nice."},{"startTime":2112.179,"endTime":2112.839,"body":"a supply."},{"startTime":2112.869,"endTime":2118.399,"body":"We like to bubble up, know, when, when"},{"startTime":2112.869,"endTime":2118.399,"body":"the supply chain breaks down, those"},{"startTime":2118.399,"endTime":2120.029,"body":"are the things that we remember, right."},{"startTime":2120.029,"endTime":2122.779,"body":"But there's a lot of good things"},{"startTime":2120.029,"endTime":2122.779,"body":"that are happening to, to create"},{"startTime":2122.779,"endTime":2123.919,"body":"future ready supply chains."},{"startTime":2125.659,"endTime":2125.949,"body":"Great."},{"startTime":2126.099,"endTime":2126.369,"body":"Great."},{"startTime":2127.109,"endTime":2129.399,"body":"We're coming towards the end"},{"startTime":2127.109,"endTime":2129.399,"body":"of the podcast now, Kayla."},{"startTime":2129.399,"endTime":2134.629,"body":"Is there any question I did not ask that"},{"startTime":2129.399,"endTime":2134.629,"body":"you wish I had or any aspect of this we"},{"startTime":2134.629,"endTime":2137.719,"body":"haven't touched on that you think it's"},{"startTime":2134.629,"endTime":2137.719,"body":"important for people to be aware of?"},{"startTime":2138.359,"endTime":2141.269,"body":"No, I think, I think we"},{"startTime":2138.359,"endTime":2141.269,"body":"were quite thorough, Tom."},{"startTime":2141.979,"endTime":2142.319,"body":"And,"},{"startTime":2142.399,"endTime":2142.629,"body":"Good."},{"startTime":2142.669,"endTime":2146.469,"body":"I want to, I want to thank you for"},{"startTime":2142.669,"endTime":2146.469,"body":"having the opportunity to speak with"},{"startTime":2146.469,"endTime":2150.199,"body":"you and this engaging conversation and,"},{"startTime":2146.469,"endTime":2150.199,"body":"you know, to all the listeners who are"},{"startTime":2150.279,"endTime":2151.519,"body":"I hope you really enjoy this podcast."},{"startTime":2152.989,"endTime":2153.279,"body":"Great."},{"startTime":2153.279,"endTime":2156.419,"body":"And if people would like to know more"},{"startTime":2153.279,"endTime":2156.419,"body":"about yourself, Kayla, or any of the"},{"startTime":2156.429,"endTime":2159.199,"body":"things we discussed on the podcast today,"},{"startTime":2156.429,"endTime":2159.199,"body":"where would you have me direct them?"},{"startTime":2160.059,"endTime":2164.649,"body":"I They can find me on LinkedIn under"},{"startTime":2160.059,"endTime":2164.649,"body":"Kayla Babin Broussard with Kyndryl."},{"startTime":2165.609,"endTime":2166.309,"body":"Okay, superb."},{"startTime":2166.309,"endTime":2169.839,"body":"I'll put a link to your profile in the"},{"startTime":2166.309,"endTime":2169.839,"body":"show notes so everyone has access to it."},{"startTime":2170.449,"endTime":2171.679,"body":"Kayla, that's been fascinating."},{"startTime":2171.769,"endTime":2173.319,"body":"Thanks a million for coming"},{"startTime":2171.769,"endTime":2173.319,"body":"on the podcast today."},{"startTime":2173.789,"endTime":2174.029,"body":"Thank you."},{"startTime":2174.029,"endTime":2174.289,"body":"Tom."},{"startTime":2174.329,"endTime":2174.999,"body":"You have a great day."},{"startTime":2175.999,"endTime":2176.499,"body":"Okay."},{"startTime":2176.519,"endTime":2179.769,"body":"Thank you all for tuning into this"},{"startTime":2176.519,"endTime":2179.769,"body":"episode of the Sustainable Supply"},{"startTime":2179.789,"endTime":2182.009,"body":"Chain Podcast with me, Tom Raftery."},{"startTime":2183.209,"endTime":2187.189,"body":"Each week, thousands of supply chain"},{"startTime":2183.209,"endTime":2187.189,"body":"professionals listen to this show."},{"startTime":2187.859,"endTime":2191.759,"body":"If you or your organization want"},{"startTime":2187.859,"endTime":2191.759,"body":"to connect with this dedicated"},{"startTime":2191.759,"endTime":2193.849,"body":"audience, consider becoming a sponsor."},{"startTime":2194.659,"endTime":2199.299,"body":"You can opt for exclusive episode"},{"startTime":2194.659,"endTime":2199.299,"body":"branding where you choose the guests"},{"startTime":2199.699,"endTime":2202.799,"body":"or a personalized 30 second ad roll."},{"startTime":2203.579,"endTime":2207.009,"body":"It's a unique opportunity to reach"},{"startTime":2203.579,"endTime":2207.009,"body":"industry experts and influencers."},{"startTime":2207.604,"endTime":2211.844,"body":"For more details, hit me up on"},{"startTime":2207.604,"endTime":2211.844,"body":"Twitter or LinkedIn, or drop me"},{"startTime":2211.844,"endTime":2214.244,"body":"an email to tomraftery at outlook."},{"startTime":2214.464,"endTime":2214.814,"body":"com."},{"startTime":2215.864,"endTime":2219.714,"body":"Together, let's shape the future"},{"startTime":2215.864,"endTime":2219.714,"body":"of sustainable supply chains."},{"startTime":2220.394,"endTime":2220.784,"body":"Thanks."},{"startTime":2221.424,"endTime":2222.294,"body":"Catch you all next time."}]}