{"version":"1.0.0","segments":[{"speaker":"George Wade","startTime":3.594,"endTime":4.604,"body":"They sell a lot of volume."},{"speaker":"George Wade","startTime":5.069,"endTime":7.432,"body":"They've been asked for that"},{"speaker":"George Wade","startTime":5.069,"endTime":7.432,"body":"data into their emissions."},{"speaker":"George Wade","startTime":7.432,"endTime":14.502,"body":"We actually realised that the kilogram"},{"speaker":"George Wade","startTime":7.432,"endTime":14.502,"body":"CO2e per litre, was 0.77 kilograms CO2."},{"speaker":"George Wade","startTime":15.342,"endTime":18.462,"body":"So what that meant was that just by"},{"speaker":"George Wade","startTime":15.342,"endTime":18.462,"body":"proxy of measuring their emissions,"},{"speaker":"George Wade","startTime":18.462,"endTime":22.502,"body":"they actually help people like Tesco,"},{"speaker":"George Wade","startTime":18.462,"endTime":22.502,"body":"and Waitrose, and Sainsbury's by"},{"speaker":"George Wade","startTime":22.502,"endTime":27.372,"body":"giving them a 67% reduction in their"},{"speaker":"George Wade","startTime":22.502,"endTime":27.372,"body":"emissions for the products that they buy"},{"speaker":"Tom Raftery","startTime":28.43,"endTime":28.85,"body":"Hi, everyone."},{"speaker":"Tom Raftery","startTime":28.88,"endTime":31.96,"body":"Welcome to episode 51 of the"},{"speaker":"Tom Raftery","startTime":28.88,"endTime":31.96,"body":"sustainable supply chain podcast."},{"speaker":"Tom Raftery","startTime":32.33,"endTime":35.93,"body":"Today's episode is very generously"},{"speaker":"Tom Raftery","startTime":32.33,"endTime":35.93,"body":"sponsored by MDSI, provider of"},{"speaker":"Tom Raftery","startTime":36.24,"endTime":39.2,"body":"industry leading IT solutions"},{"speaker":"Tom Raftery","startTime":36.24,"endTime":39.2,"body":"with a sustainable edge."},{"speaker":"Tom Raftery","startTime":39.67,"endTime":42.51,"body":"My name is Tom Raftery and"},{"speaker":"Tom Raftery","startTime":39.67,"endTime":42.51,"body":"with me on the show today, I"},{"speaker":"Tom Raftery","startTime":42.52,"endTime":43.88,"body":"have my special guest, George."},{"speaker":"Tom Raftery","startTime":44.28,"endTime":46.16,"body":"George, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":46.18,"endTime":47.85,"body":"Would you like to introduce yourself?"},{"speaker":"George Wade","startTime":48.399,"endTime":49.169,"body":"Yeah, absolutely."},{"speaker":"George Wade","startTime":49.169,"endTime":49.599,"body":"Hi, Tom."},{"speaker":"George Wade","startTime":49.649,"endTime":50.699,"body":"Thank you very much for having me."},{"speaker":"George Wade","startTime":50.749,"endTime":51.599,"body":"My name is George."},{"speaker":"George Wade","startTime":51.899,"endTime":54.609,"body":"I'm co founder of a company called Zevira."},{"speaker":"George Wade","startTime":54.629,"endTime":57.519,"body":"We help companies measure, reduce"},{"speaker":"George Wade","startTime":54.629,"endTime":57.519,"body":"and report on their emissions."},{"speaker":"George Wade","startTime":57.569,"endTime":61.429,"body":"And the most important part of that"},{"speaker":"George Wade","startTime":57.569,"endTime":61.429,"body":"is that we work with people that"},{"speaker":"George Wade","startTime":61.449,"endTime":62.919,"body":"have really complex supply chains."},{"speaker":"George Wade","startTime":62.919,"endTime":65.029,"body":"So consumer goods,"},{"speaker":"George Wade","startTime":62.919,"endTime":65.029,"body":"manufactured goods companies."},{"speaker":"George Wade","startTime":65.349,"endTime":68.559,"body":"And that's what I, love doing and"},{"speaker":"George Wade","startTime":65.349,"endTime":68.559,"body":"helping, helping brands understand"},{"speaker":"George Wade","startTime":68.559,"endTime":71.889,"body":"how they can unlock the data to be"},{"speaker":"George Wade","startTime":68.559,"endTime":71.889,"body":"able to tell a better story around"},{"speaker":"George Wade","startTime":71.889,"endTime":75.529,"body":"sustainability and ultimately the key"},{"speaker":"George Wade","startTime":71.889,"endTime":75.529,"body":"thing being to reduce their emissions."},{"speaker":"George Wade","startTime":76.099,"endTime":78.019,"body":"But yeah, thanks for having me, Tom."},{"speaker":"Tom Raftery","startTime":78.802,"endTime":79.082,"body":"Great."},{"speaker":"Tom Raftery","startTime":79.142,"endTime":79.382,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":79.382,"endTime":82.596,"body":"And tell me, how did you"},{"speaker":"Tom Raftery","startTime":79.382,"endTime":82.596,"body":"get into this, George?"},{"speaker":"George Wade","startTime":82.657,"endTime":85.877,"body":"my story into, carbon"},{"speaker":"George Wade","startTime":82.657,"endTime":85.877,"body":"accounting, I think is it's quite"},{"speaker":"George Wade","startTime":85.877,"endTime":89.047,"body":"interesting because it was something"},{"speaker":"George Wade","startTime":85.877,"endTime":89.047,"body":"that I never knew about before."},{"speaker":"George Wade","startTime":89.097,"endTime":89.407,"body":"And."},{"speaker":"George Wade","startTime":90.142,"endTime":94.042,"body":"I was working in the waste industry and"},{"speaker":"George Wade","startTime":90.142,"endTime":94.042,"body":"I was working with companies on helping"},{"speaker":"George Wade","startTime":94.042,"endTime":97.682,"body":"them reduce their waste and ultimately"},{"speaker":"George Wade","startTime":94.042,"endTime":97.682,"body":"trying to get things in the right bin."},{"speaker":"George Wade","startTime":98.482,"endTime":102.885,"body":"And it was actually during lockdown"},{"speaker":"George Wade","startTime":98.482,"endTime":102.885,"body":"and during COVID, I made all"},{"speaker":"George Wade","startTime":102.905,"endTime":106.055,"body":"my money in my previous company"},{"speaker":"George Wade","startTime":102.905,"endTime":106.055,"body":"through bins being collected."},{"speaker":"George Wade","startTime":106.745,"endTime":110.375,"body":"And ultimately trying to do that"},{"speaker":"George Wade","startTime":106.745,"endTime":110.375,"body":"during COVID was quite hard because"},{"speaker":"George Wade","startTime":110.375,"endTime":113.545,"body":"no bins were being collected,"},{"speaker":"George Wade","startTime":110.375,"endTime":113.545,"body":"at least on, trade premises."},{"speaker":"George Wade","startTime":114.38,"endTime":118.66,"body":"So I basically got told by my boss, Hey,"},{"speaker":"George Wade","startTime":114.38,"endTime":118.66,"body":"if you want to keep a job, you kind of"},{"speaker":"George Wade","startTime":118.66,"endTime":119.91,"body":"need to find a new source of revenue."},{"speaker":"George Wade","startTime":120.83,"endTime":124.12,"body":"So I ended up working on a lot of"},{"speaker":"George Wade","startTime":120.83,"endTime":124.12,"body":"consultancy projects through the circular"},{"speaker":"George Wade","startTime":124.12,"endTime":128.73,"body":"economy, and that was what our company"},{"speaker":"George Wade","startTime":124.12,"endTime":128.73,"body":"was all about was how do we prevent"},{"speaker":"George Wade","startTime":128.81,"endTime":131.09,"body":"waste and more about flow of resources."},{"speaker":"George Wade","startTime":131.96,"endTime":135.19,"body":"And one thing that I was working"},{"speaker":"George Wade","startTime":131.96,"endTime":135.19,"body":"on was the University of Exeter"},{"speaker":"George Wade","startTime":135.19,"endTime":140.8,"body":"project and actually working with"},{"speaker":"George Wade","startTime":135.19,"endTime":140.8,"body":"their team on carbon accounting."},{"speaker":"George Wade","startTime":140.85,"endTime":144.33,"body":"And I was doing the waste element of"},{"speaker":"George Wade","startTime":140.85,"endTime":144.33,"body":"making change and using the data from"},{"speaker":"George Wade","startTime":144.33,"endTime":146.07,"body":"the carbon side to create change."},{"speaker":"George Wade","startTime":146.97,"endTime":151.0,"body":"And for me, the, kind of journey into"},{"speaker":"George Wade","startTime":146.97,"endTime":151.0,"body":"carbon was that I realised that they"},{"speaker":"George Wade","startTime":151.15,"endTime":154.95,"body":"had this big system and it was really"},{"speaker":"George Wade","startTime":151.15,"endTime":154.95,"body":"archaic and actually they were spending"},{"speaker":"George Wade","startTime":154.98,"endTime":159.36,"body":"loads of time on trying to get data"},{"speaker":"George Wade","startTime":154.98,"endTime":159.36,"body":"that was better, but actually I found it"},{"speaker":"George Wade","startTime":159.36,"endTime":164.015,"body":"really difficult as someone that's very"},{"speaker":"George Wade","startTime":159.36,"endTime":164.015,"body":"action orientated to then go into, uh,  I"},{"speaker":"George Wade","startTime":164.015,"endTime":168.185,"body":"guess an organisational structure and a"},{"speaker":"George Wade","startTime":164.015,"endTime":168.185,"body":"system in terms of carbon accounting at"},{"speaker":"George Wade","startTime":168.185,"endTime":172.905,"body":"the time that was so related around how"},{"speaker":"George Wade","startTime":168.185,"endTime":172.905,"body":"on earth do we get the data in, in the"},{"speaker":"George Wade","startTime":172.905,"endTime":177.925,"body":"right place and ultimately found that if"},{"speaker":"George Wade","startTime":172.905,"endTime":177.925,"body":"there was 10 hours to spend, nine hours"},{"speaker":"George Wade","startTime":177.925,"endTime":181.315,"body":"was spent on data and discussions around"},{"speaker":"George Wade","startTime":177.925,"endTime":181.315,"body":"data and one hour was on actual action."},{"speaker":"George Wade","startTime":181.765,"endTime":183.865,"body":"And for me, I, I was like,"},{"speaker":"George Wade","startTime":181.765,"endTime":183.865,"body":"well, hold on a minute."},{"speaker":"George Wade","startTime":183.875,"endTime":187.805,"body":"I've got a load of SME clients"},{"speaker":"George Wade","startTime":183.875,"endTime":187.805,"body":"that I can sell, carbon accounting"},{"speaker":"George Wade","startTime":187.805,"endTime":189.145,"body":"to when I go back to my job."},{"speaker":"George Wade","startTime":189.855,"endTime":193.04,"body":"What solution is there out there"},{"speaker":"George Wade","startTime":189.855,"endTime":193.04,"body":"for me, that I could go and"},{"speaker":"George Wade","startTime":193.31,"endTime":194.44,"body":"try and find and sell to them?"},{"speaker":"George Wade","startTime":194.46,"endTime":196.61,"body":"Because evidently this is not"},{"speaker":"George Wade","startTime":194.46,"endTime":196.61,"body":"a system that works very well."},{"speaker":"George Wade","startTime":197.22,"endTime":200.32,"body":"So my journey really came into the"},{"speaker":"George Wade","startTime":197.22,"endTime":200.32,"body":"discovery of what solutions on the"},{"speaker":"George Wade","startTime":200.32,"endTime":204.59,"body":"market and this is 2020 and the you know"},{"speaker":"George Wade","startTime":200.32,"endTime":204.59,"body":"there wasn't the tools like ourselves"},{"speaker":"George Wade","startTime":204.59,"endTime":207.51,"body":"out there now and you know there's"},{"speaker":"George Wade","startTime":204.59,"endTime":207.51,"body":"a number of carbon accounting tools"},{"speaker":"George Wade","startTime":207.51,"endTime":209.1,"body":"and management tools out there now."},{"speaker":"George Wade","startTime":209.44,"endTime":212.96,"body":"But the time there really wasn't smart"},{"speaker":"George Wade","startTime":209.44,"endTime":212.96,"body":"ways to measure your emissions, especially"},{"speaker":"George Wade","startTime":212.96,"endTime":214.41,"body":"in that mid sized market as well."},{"speaker":"George Wade","startTime":215.57,"endTime":219.315,"body":"So my journey really came into"},{"speaker":"George Wade","startTime":215.57,"endTime":219.315,"body":"it as an outsider of trying"},{"speaker":"George Wade","startTime":219.315,"endTime":222.425,"body":"to understand what's possible."},{"speaker":"George Wade","startTime":223.105,"endTime":227.075,"body":"And I think the final thing that actually"},{"speaker":"George Wade","startTime":223.105,"endTime":227.075,"body":"made me go wow, I'm all in on on trying"},{"speaker":"George Wade","startTime":227.075,"endTime":229.745,"body":"to realise that this is actually where"},{"speaker":"George Wade","startTime":227.075,"endTime":229.745,"body":"I can have the biggest impact on the"},{"speaker":"George Wade","startTime":229.745,"endTime":235.285,"body":"planet in my personal career, and life"},{"speaker":"George Wade","startTime":229.745,"endTime":235.285,"body":"is that I was focused on waste, and"},{"speaker":"George Wade","startTime":235.285,"endTime":239.065,"body":"when I went through the data on waste,"},{"speaker":"George Wade","startTime":235.285,"endTime":239.065,"body":"actually you’re talking about a very small"},{"speaker":"George Wade","startTime":239.065,"endTime":244.17,"body":"percentage of emissions being created"},{"speaker":"George Wade","startTime":239.065,"endTime":244.17,"body":"at the waste stage and actually I use"},{"speaker":"George Wade","startTime":244.17,"endTime":248.83,"body":"this example a lot,  I was working with"},{"speaker":"George Wade","startTime":244.17,"endTime":248.83,"body":"companies that were talking about pallet"},{"speaker":"George Wade","startTime":248.83,"endTime":254.36,"body":"wrap around a pallet of products, and"},{"speaker":"George Wade","startTime":248.83,"endTime":254.36,"body":"they were so focused on the pallet wrap."},{"speaker":"George Wade","startTime":255.62,"endTime":259.13,"body":"when you look into the data, you"},{"speaker":"George Wade","startTime":255.62,"endTime":259.13,"body":"actually realise that it's the"},{"speaker":"George Wade","startTime":259.13,"endTime":262.86,"body":"products within that pallet wrap,"},{"speaker":"George Wade","startTime":259.13,"endTime":262.86,"body":"which is the cause of the problems"},{"speaker":"George Wade","startTime":262.86,"endTime":264.58,"body":"that we have in terms of emissions."},{"speaker":"Tom Raftery","startTime":265.213,"endTime":265.563,"body":"Right."},{"speaker":"George Wade","startTime":265.71,"endTime":269.7,"body":"And that's the bit where"},{"speaker":"George Wade","startTime":265.71,"endTime":269.7,"body":"I was like, right, okay, how do we"},{"speaker":"George Wade","startTime":269.7,"endTime":272.69,"body":"uncover those invisible emissions,"},{"speaker":"George Wade","startTime":269.7,"endTime":272.69,"body":"which is actually kind of the role"},{"speaker":"George Wade","startTime":272.7,"endTime":275.39,"body":"that I think carbon accounting"},{"speaker":"George Wade","startTime":272.7,"endTime":275.39,"body":"plays is in covering those visible"},{"speaker":"George Wade","startTime":275.39,"endTime":277.48,"body":"emissions in a company supply chain."},{"speaker":"George Wade","startTime":277.89,"endTime":280.16,"body":"And yeah, basically from that"},{"speaker":"George Wade","startTime":277.89,"endTime":280.16,"body":"point onwards, I was like, I"},{"speaker":"George Wade","startTime":280.16,"endTime":281.28,"body":"can't work in waste anymore."},{"speaker":"George Wade","startTime":281.28,"endTime":283.5,"body":"I need to work where I can"},{"speaker":"George Wade","startTime":281.28,"endTime":283.5,"body":"have the biggest impact."},{"speaker":"Tom Raftery","startTime":284.953,"endTime":289.513,"body":"Okay, and so talk"},{"speaker":"Tom Raftery","startTime":284.953,"endTime":289.513,"body":"to me about the setup of Zavero."},{"speaker":"George Wade","startTime":290.61,"endTime":291.56,"body":"Yeah, absolutely."},{"speaker":"George Wade","startTime":291.56,"endTime":294.367,"body":"So we are a team that are now global."},{"speaker":"George Wade","startTime":294.797,"endTime":297.657,"body":"So myself and my co founder, Ben"},{"speaker":"George Wade","startTime":294.797,"endTime":297.657,"body":"who I met through the, my journey"},{"speaker":"George Wade","startTime":297.657,"endTime":300.607,"body":"of discovering carbon accounting"},{"speaker":"George Wade","startTime":297.657,"endTime":300.607,"body":"tools who was a carbon accountant."},{"speaker":"George Wade","startTime":301.557,"endTime":304.117,"body":"We started the company in 2021 officially."},{"speaker":"George Wade","startTime":304.237,"endTime":306.967,"body":"We were working on it in 2020,"},{"speaker":"George Wade","startTime":304.237,"endTime":306.967,"body":"but we didn't know how to file our"},{"speaker":"George Wade","startTime":306.967,"endTime":308.567,"body":"own company's house until 2021."},{"speaker":"George Wade","startTime":308.587,"endTime":311.037,"body":"That's the, the form hit the"},{"speaker":"George Wade","startTime":308.587,"endTime":311.037,"body":"formation year officially."},{"speaker":"George Wade","startTime":311.667,"endTime":314.487,"body":"And we built that company"},{"speaker":"George Wade","startTime":311.667,"endTime":314.487,"body":"for three years or so."},{"speaker":"George Wade","startTime":314.487,"endTime":317.587,"body":"And we were actually acquired"},{"speaker":"George Wade","startTime":314.487,"endTime":317.587,"body":"by another organisation early"},{"speaker":"George Wade","startTime":317.587,"endTime":321.237,"body":"in February, which is we've gone"},{"speaker":"George Wade","startTime":317.587,"endTime":321.237,"body":"from two to four kind of founders."},{"speaker":"George Wade","startTime":322.107,"endTime":324.357,"body":"And now we have a global makeup."},{"speaker":"George Wade","startTime":324.357,"endTime":328.167,"body":"So originally Ben and myself,"},{"speaker":"George Wade","startTime":324.357,"endTime":328.167,"body":"UK focus, we have clients across"},{"speaker":"George Wade","startTime":328.167,"endTime":331.757,"body":"the world, but our focus was UK,"},{"speaker":"George Wade","startTime":328.167,"endTime":331.757,"body":"Europe, a bit of North America."},{"speaker":"George Wade","startTime":332.087,"endTime":336.117,"body":"But now we're in a fantastic position"},{"speaker":"George Wade","startTime":332.087,"endTime":336.117,"body":"where we have, I've got a team in"},{"speaker":"George Wade","startTime":336.117,"endTime":339.957,"body":"Singapore and a team in Japan and then"},{"speaker":"George Wade","startTime":336.117,"endTime":339.957,"body":"employees, you know, in Australia and"},{"speaker":"George Wade","startTime":339.957,"endTime":341.946,"body":"New Zealand and North America as well."},{"speaker":"George Wade","startTime":341.956,"endTime":347.036,"body":"So it's a really fantastic journey that"},{"speaker":"George Wade","startTime":341.956,"endTime":347.036,"body":"we've been on and as a company, I'm"},{"speaker":"George Wade","startTime":347.036,"endTime":350.846,"body":"really proud that we're, global actually"},{"speaker":"George Wade","startTime":347.036,"endTime":350.846,"body":"solving a global problem as well, which"},{"speaker":"George Wade","startTime":350.846,"endTime":352.106,"body":"I think is the most important thing."},{"speaker":"George Wade","startTime":352.106,"endTime":357.006,"body":"And you know, there's lots of context"},{"speaker":"George Wade","startTime":352.106,"endTime":357.006,"body":"between exports from Asia to the UK that"},{"speaker":"George Wade","startTime":357.006,"endTime":361.056,"body":"we can be an incredible, Europe even"},{"speaker":"George Wade","startTime":357.006,"endTime":361.056,"body":"we can be incredibly good at solving."},{"speaker":"George Wade","startTime":361.386,"endTime":364.886,"body":"But yeah, the makeup is changed"},{"speaker":"George Wade","startTime":361.386,"endTime":364.886,"body":"a lot in the last three or"},{"speaker":"George Wade","startTime":364.886,"endTime":366.036,"body":"four years is what I'd say So,"},{"speaker":"Tom Raftery","startTime":366.759,"endTime":367.739,"body":"Sure, sure, sure."},{"speaker":"Tom Raftery","startTime":368.179,"endTime":372.919,"body":"And what would you say has surprised"},{"speaker":"Tom Raftery","startTime":368.179,"endTime":372.919,"body":"you most in your journey from being"},{"speaker":"Tom Raftery","startTime":373.809,"endTime":379.239,"body":"back then in waste to now being in a"},{"speaker":"Tom Raftery","startTime":373.809,"endTime":379.239,"body":"global company solving a global problem?"},{"speaker":"George Wade","startTime":380.236,"endTime":382.092,"body":"Yeah, that's a good question."},{"speaker":"George Wade","startTime":382.092,"endTime":382.785,"body":"I'd say."},{"speaker":"George Wade","startTime":382.785,"endTime":383.131,"body":"Yeah."},{"speaker":"George Wade","startTime":384.996,"endTime":391.363,"body":"On the surprise, actually, I would say"},{"speaker":"George Wade","startTime":384.996,"endTime":391.363,"body":"the, how quickly that people can buy"},{"speaker":"George Wade","startTime":391.363,"endTime":394.283,"body":"into understanding what they need to do."},{"speaker":"George Wade","startTime":394.793,"endTime":398.383,"body":"And I think I talk about it a lot"},{"speaker":"George Wade","startTime":394.793,"endTime":398.383,"body":"as I had that aha moment where I"},{"speaker":"George Wade","startTime":398.383,"endTime":401.883,"body":"was like, I can't work in trying"},{"speaker":"George Wade","startTime":398.383,"endTime":401.883,"body":"to remove plastic pallet wrap."},{"speaker":"George Wade","startTime":401.913,"endTime":406.563,"body":"I need to work on how do I help people"},{"speaker":"George Wade","startTime":401.913,"endTime":406.563,"body":"understand that same conundrum I had."},{"speaker":"George Wade","startTime":406.973,"endTime":410.793,"body":"And I think seeing the change"},{"speaker":"George Wade","startTime":406.973,"endTime":410.793,"body":"from when we have people that"},{"speaker":"George Wade","startTime":411.183,"endTime":412.863,"body":"we're working with go from being."},{"speaker":"George Wade","startTime":413.458,"endTime":417.708,"body":"I have no idea about this to two,"},{"speaker":"George Wade","startTime":413.458,"endTime":417.708,"body":"three years later as customers and"},{"speaker":"George Wade","startTime":417.708,"endTime":420.288,"body":"they're speaking at sustainability"},{"speaker":"George Wade","startTime":417.708,"endTime":420.288,"body":"events and the driving innovation"},{"speaker":"George Wade","startTime":420.288,"endTime":421.718,"body":"and change within their organisation."},{"speaker":"George Wade","startTime":422.078,"endTime":426.868,"body":"I think for me, that's almost surprised"},{"speaker":"George Wade","startTime":422.078,"endTime":426.868,"body":"me how quickly people can start to"},{"speaker":"George Wade","startTime":426.878,"endTime":430.738,"body":"grapple with their data and start to"},{"speaker":"George Wade","startTime":426.878,"endTime":430.738,"body":"actually create change that, you know,"},{"speaker":"George Wade","startTime":430.738,"endTime":435.108,"body":"you maybe don't see it organisations"},{"speaker":"George Wade","startTime":430.738,"endTime":435.108,"body":"where you have archaic systems, et cetera."},{"speaker":"George Wade","startTime":435.201,"endTime":438.591,"body":"So for me, that's the most interesting"},{"speaker":"George Wade","startTime":435.201,"endTime":438.591,"body":"and also the most powerful."},{"speaker":"George Wade","startTime":438.591,"endTime":441.691,"body":"I think for, I feel proud of"},{"speaker":"George Wade","startTime":438.591,"endTime":441.691,"body":"the work that we get to do."},{"speaker":"Tom Raftery","startTime":443.039,"endTime":443.439,"body":"Nice."},{"speaker":"Tom Raftery","startTime":444.129,"endTime":450.899,"body":"And how do you go from a startup"},{"speaker":"Tom Raftery","startTime":444.129,"endTime":450.899,"body":"that was just incorporated in 2021"},{"speaker":"Tom Raftery","startTime":450.909,"endTime":454.569,"body":"to a global company by the end of 24?"},{"speaker":"George Wade","startTime":455.128,"endTime":457.618,"body":"A lot of hard work,"},{"speaker":"George Wade","startTime":455.128,"endTime":457.618,"body":"perseverance, and a lot of look"},{"speaker":"George Wade","startTime":457.618,"endTime":461.075,"body":"I'd say, but I think main thing"},{"speaker":"George Wade","startTime":457.618,"endTime":461.075,"body":"really has been that we've"},{"speaker":"George Wade","startTime":461.075,"endTime":462.035,"body":"always listened to our customers."},{"speaker":"George Wade","startTime":462.085,"endTime":465.558,"body":"So within, this market, as, as we know,"},{"speaker":"George Wade","startTime":462.085,"endTime":465.558,"body":"and everyone knows that listening to"},{"speaker":"George Wade","startTime":465.558,"endTime":468.998,"body":"this, that there are a lot of solution"},{"speaker":"George Wade","startTime":465.558,"endTime":468.998,"body":"providers, there are a lot of tools that"},{"speaker":"George Wade","startTime":469.008,"endTime":472.735,"body":"are out there, but there's also a lot of"},{"speaker":"George Wade","startTime":469.008,"endTime":472.735,"body":"challenges with some of those as well."},{"speaker":"George Wade","startTime":472.745,"endTime":477.74,"body":"So I think for us, what we've done"},{"speaker":"George Wade","startTime":472.745,"endTime":477.74,"body":"a very good job of is going back"},{"speaker":"George Wade","startTime":477.74,"endTime":481.4,"body":"to the fundamentals of actually"},{"speaker":"George Wade","startTime":477.74,"endTime":481.4,"body":"making sure we measure emissions"},{"speaker":"George Wade","startTime":481.41,"endTime":484.33,"body":"really, really accurately, doing"},{"speaker":"George Wade","startTime":481.41,"endTime":484.33,"body":"it in the easiest possible way."},{"speaker":"George Wade","startTime":485.48,"endTime":488.88,"body":"And then from there, speaking to our"},{"speaker":"George Wade","startTime":485.48,"endTime":488.88,"body":"customers about not just building"},{"speaker":"George Wade","startTime":488.88,"endTime":491.7,"body":"features that everybody else might"},{"speaker":"George Wade","startTime":488.88,"endTime":491.7,"body":"have, but actually features that are"},{"speaker":"George Wade","startTime":491.72,"endTime":496.44,"body":"of value to customers or trying to"},{"speaker":"George Wade","startTime":491.72,"endTime":496.44,"body":"understand their challenges rather than"},{"speaker":"George Wade","startTime":496.76,"endTime":498.15,"body":"building something and sell it to them."},{"speaker":"George Wade","startTime":498.15,"endTime":503.773,"body":"So I think for me, that's listening to"},{"speaker":"George Wade","startTime":498.15,"endTime":503.773,"body":"our customers and, understanding the"},{"speaker":"George Wade","startTime":503.773,"endTime":507.29,"body":"problems that we solve and how we, create"},{"speaker":"George Wade","startTime":503.773,"endTime":507.29,"body":"the, the solution has been the number"},{"speaker":"George Wade","startTime":507.29,"endTime":509.79,"body":"one biggest thing for, for us ultimately."},{"speaker":"George Wade","startTime":510.79,"endTime":515.09,"body":"But yeah, there's a, lot of look and"},{"speaker":"George Wade","startTime":510.79,"endTime":515.09,"body":"a lot of a lot of steps along the way."},{"speaker":"Tom Raftery","startTime":515.64,"endTime":519.81,"body":"And what market"},{"speaker":"Tom Raftery","startTime":515.64,"endTime":519.81,"body":"segment are you addressing?"},{"speaker":"George Wade","startTime":520.857,"endTime":522.417,"body":"Yeah, that's"},{"speaker":"George Wade","startTime":520.857,"endTime":522.417,"body":"a really good question."},{"speaker":"George Wade","startTime":522.717,"endTime":528.367,"body":"I guess the right now and over the last"},{"speaker":"George Wade","startTime":522.717,"endTime":528.367,"body":"three years, what we've been really"},{"speaker":"George Wade","startTime":528.367,"endTime":531.317,"body":"focused on initially was how do we work"},{"speaker":"George Wade","startTime":528.367,"endTime":531.317,"body":"with someone that will give us money?"},{"speaker":"George Wade","startTime":531.727,"endTime":534.137,"body":"That was the first thing that Ben"},{"speaker":"George Wade","startTime":531.727,"endTime":534.137,"body":"and I tried to do, you know as"},{"speaker":"George Wade","startTime":534.137,"endTime":536.067,"body":"a startup we went What on earth?"},{"speaker":"George Wade","startTime":536.827,"endTime":538.157,"body":"Yeah, I I think so."},{"speaker":"George Wade","startTime":538.197,"endTime":541.397,"body":"I think so who's gonna pay us"},{"speaker":"George Wade","startTime":538.197,"endTime":541.397,"body":"money and how do we scale it?"},{"speaker":"George Wade","startTime":542.087,"endTime":545.957,"body":"And then we quickly realised"},{"speaker":"George Wade","startTime":542.087,"endTime":545.957,"body":"actually that we need to create"},{"speaker":"George Wade","startTime":545.957,"endTime":548.907,"body":"something where we have value across"},{"speaker":"George Wade","startTime":545.957,"endTime":548.907,"body":"every customer that we work with."},{"speaker":"George Wade","startTime":548.907,"endTime":552.937,"body":"So we've worked over the last three"},{"speaker":"George Wade","startTime":548.907,"endTime":552.937,"body":"years, predominantly with consumer goods"},{"speaker":"George Wade","startTime":552.937,"endTime":555.157,"body":"companies, FMCG, manufactured goods."},{"speaker":"George Wade","startTime":555.167,"endTime":559.907,"body":"So it can be anyone from drinks brands,"},{"speaker":"George Wade","startTime":555.167,"endTime":559.907,"body":"confectionery, cleaning products et"},{"speaker":"George Wade","startTime":559.907,"endTime":564.127,"body":"cetera, but then we also work with"},{"speaker":"George Wade","startTime":559.907,"endTime":564.127,"body":"organisations that have large amount"},{"speaker":"George Wade","startTime":564.127,"endTime":566.757,"body":"of their emissions from their supply"},{"speaker":"George Wade","startTime":564.127,"endTime":566.757,"body":"chain and service based industries."},{"speaker":"George Wade","startTime":567.007,"endTime":569.657,"body":"So it's, it's a slightly different"},{"speaker":"George Wade","startTime":567.007,"endTime":569.657,"body":"problem, but it's actually the"},{"speaker":"George Wade","startTime":569.657,"endTime":573.937,"body":"same sort of challenge that they're"},{"speaker":"George Wade","startTime":569.657,"endTime":573.937,"body":"facing is how do they get great data?"},{"speaker":"George Wade","startTime":574.127,"endTime":578.687,"body":"So if you work with a creative agency, how"},{"speaker":"George Wade","startTime":574.127,"endTime":578.687,"body":"do you understand the emissions of flights"},{"speaker":"George Wade","startTime":578.687,"endTime":582.467,"body":"and how do you make interventions of"},{"speaker":"George Wade","startTime":578.687,"endTime":582.467,"body":"changes to, to reduce the impact of those?"},{"speaker":"George Wade","startTime":582.477,"endTime":586.567,"body":"So whilst I wouldn't want to say"},{"speaker":"George Wade","startTime":582.477,"endTime":586.567,"body":"that we're industry agnostic, we"},{"speaker":"George Wade","startTime":586.567,"endTime":592.142,"body":"work best with companies that are"},{"speaker":"George Wade","startTime":586.567,"endTime":592.142,"body":"manufactured goods and ultimately buy"},{"speaker":"George Wade","startTime":592.142,"endTime":594.692,"body":"products produce a good and sell it."},{"speaker":"George Wade","startTime":594.712,"endTime":597.882,"body":"We, we also do a great job for"},{"speaker":"George Wade","startTime":594.712,"endTime":597.882,"body":"service based agencies as well."},{"speaker":"George Wade","startTime":598.192,"endTime":599.682,"body":"So service based companies, sorry."},{"speaker":"George Wade","startTime":599.762,"endTime":603.492,"body":"So we end up with a really good"},{"speaker":"George Wade","startTime":599.762,"endTime":603.492,"body":"mix of clients, but ultimately"},{"speaker":"George Wade","startTime":603.492,"endTime":606.182,"body":"they all share that same common"},{"speaker":"George Wade","startTime":603.492,"endTime":606.182,"body":"problem, which is that they've got"},{"speaker":"George Wade","startTime":606.182,"endTime":607.342,"body":"a lot of supply chain emissions."},{"speaker":"George Wade","startTime":607.812,"endTime":610.752,"body":"They maybe don't have a lot of"},{"speaker":"George Wade","startTime":607.812,"endTime":610.752,"body":"control over those emissions in the"},{"speaker":"George Wade","startTime":610.752,"endTime":613.282,"body":"sense of, you know, it's not their"},{"speaker":"George Wade","startTime":610.752,"endTime":613.282,"body":"factories, et cetera, et cetera."},{"speaker":"George Wade","startTime":613.987,"endTime":617.557,"body":"And that ultimately that they want"},{"speaker":"George Wade","startTime":613.987,"endTime":617.557,"body":"to be able to get better ways to"},{"speaker":"George Wade","startTime":617.557,"endTime":621.247,"body":"reduce their emissions by having a"},{"speaker":"George Wade","startTime":617.557,"endTime":621.247,"body":"more accurate kind of streamlined"},{"speaker":"George Wade","startTime":621.317,"endTime":622.867,"body":"process for that data collection."},{"speaker":"Tom Raftery","startTime":624.25,"endTime":624.66,"body":"Okay."},{"speaker":"Tom Raftery","startTime":625.1,"endTime":632.623,"body":"And are you enabling people to"},{"speaker":"Tom Raftery","startTime":625.1,"endTime":632.623,"body":"measure and report scope three"},{"speaker":"Tom Raftery","startTime":632.623,"endTime":633.813,"body":"as well as scope one and two?"},{"speaker":"George Wade","startTime":634.41,"endTime":635.09,"body":"Absolutely."},{"speaker":"George Wade","startTime":635.13,"endTime":637.38,"body":"Yeah, that's the biggest"},{"speaker":"George Wade","startTime":635.13,"endTime":637.38,"body":"thing that for us."},{"speaker":"George Wade","startTime":637.58,"endTime":639.39,"body":"I mean, we've literally got some"},{"speaker":"George Wade","startTime":637.58,"endTime":639.39,"body":"companies that don't have any"},{"speaker":"George Wade","startTime":639.39,"endTime":640.46,"body":"scope one and two emissions."},{"speaker":"George Wade","startTime":640.775,"endTime":643.375,"body":"All the way through to, yeah,"},{"speaker":"George Wade","startTime":640.775,"endTime":643.375,"body":"I mean, you know, they they"},{"speaker":"George Wade","startTime":643.445,"endTime":645.275,"body":"work out of a, a leased office."},{"speaker":"George Wade","startTime":645.705,"endTime":648.485,"body":"They have everything is basically"},{"speaker":"George Wade","startTime":645.705,"endTime":648.485,"body":"within their supply chain."},{"speaker":"George Wade","startTime":648.955,"endTime":651.335,"body":"So for us, that's the"},{"speaker":"George Wade","startTime":648.955,"endTime":651.335,"body":"bit that we do very well."},{"speaker":"George Wade","startTime":651.385,"endTime":654.145,"body":"And I think that that's also, you"},{"speaker":"George Wade","startTime":651.385,"endTime":654.145,"body":"know, that shared problem across"},{"speaker":"George Wade","startTime":654.145,"endTime":655.215,"body":"a number of different industries."},{"speaker":"George Wade","startTime":655.215,"endTime":659.845,"body":"It could be you're a pet food supplier,"},{"speaker":"George Wade","startTime":655.215,"endTime":659.845,"body":"or you could be a a chemical company."},{"speaker":"George Wade","startTime":659.875,"endTime":664.795,"body":"Ultimately, you're going to have a lot of"},{"speaker":"George Wade","startTime":659.875,"endTime":664.795,"body":"your emissions come from, supply chains."},{"speaker":"George Wade","startTime":665.23,"endTime":668.37,"body":"And, and that's the bit that we've,"},{"speaker":"George Wade","startTime":665.23,"endTime":668.37,"body":"we've found to work very well."},{"speaker":"George Wade","startTime":668.42,"endTime":670.41,"body":"And the systems that we have"},{"speaker":"George Wade","startTime":668.42,"endTime":670.41,"body":"and the processes that we've"},{"speaker":"George Wade","startTime":670.43,"endTime":673.89,"body":"built have, I've serviced that"},{"speaker":"George Wade","startTime":670.43,"endTime":673.89,"body":"market the best, essentially."},{"speaker":"George Wade","startTime":674.52,"endTime":675.54,"body":"Scope one or two is easy."},{"speaker":"George Wade","startTime":675.68,"endTime":675.98,"body":"I"},{"speaker":"George Wade","startTime":676.45,"endTime":680.88,"body":"yeah, it's, you know, it can be complex,"},{"speaker":"George Wade","startTime":676.45,"endTime":680.88,"body":"but realistically, relatively easy."},{"speaker":"George Wade","startTime":680.89,"endTime":681.82,"body":"Yeah, exactly."},{"speaker":"Tom Raftery","startTime":682.983,"endTime":688.543,"body":"So if I am a small"},{"speaker":"Tom Raftery","startTime":682.983,"endTime":688.543,"body":"services based company working out"},{"speaker":"Tom Raftery","startTime":728.413,"endTime":732.113,"body":"of a leased office and most of my"},{"speaker":"Tom Raftery","startTime":728.413,"endTime":732.113,"body":"emissions are in my supply chain,"},{"speaker":"Tom Raftery","startTime":733.098,"endTime":735.093,"body":"how do I gather and report those?"},{"speaker":"Tom Raftery","startTime":735.323,"endTime":737.703,"body":"Because they're not mine, not my data."},{"speaker":"George Wade","startTime":738.74,"endTime":739.3100000000001,"body":"Yeah."},{"speaker":"George Wade","startTime":739.37,"endTime":740.86,"body":"So it's a really good question."},{"speaker":"George Wade","startTime":741.16,"endTime":745.02,"body":"And and I guess just on that, that's"},{"speaker":"George Wade","startTime":741.16,"endTime":745.02,"body":"the type of company, which I think"},{"speaker":"George Wade","startTime":745.02,"endTime":747.92,"body":"in terms of the sophistication"},{"speaker":"George Wade","startTime":745.02,"endTime":747.92,"body":"of the solution that you need."},{"speaker":"George Wade","startTime":749.07,"endTime":751.87,"body":"We do really well for those,"},{"speaker":"George Wade","startTime":749.07,"endTime":751.87,"body":"you know, really complex supply"},{"speaker":"George Wade","startTime":751.87,"endTime":752.99,"body":"chain and consumer goods."},{"speaker":"George Wade","startTime":752.99,"endTime":757.3100000000001,"body":"But if you think about as a, let's say"},{"speaker":"George Wade","startTime":752.99,"endTime":757.3100000000001,"body":"I'm a creative agency with 25 people"},{"speaker":"George Wade","startTime":757.3100000000001,"endTime":758.91,"body":"in an office, I'm based in London."},{"speaker":"George Wade","startTime":758.91,"endTime":760.41,"body":"So let's just say we"},{"speaker":"George Wade","startTime":758.91,"endTime":760.41,"body":"have an office in London."},{"speaker":"George Wade","startTime":761.13,"endTime":762.02,"body":"Getting that data."},{"speaker":"George Wade","startTime":762.11,"endTime":765.84,"body":"It seems like a really hard task,"},{"speaker":"George Wade","startTime":762.11,"endTime":765.84,"body":"but it's actually relatively simple."},{"speaker":"George Wade","startTime":767.11,"endTime":771.67,"body":"There will be data often now with"},{"speaker":"George Wade","startTime":767.11,"endTime":771.67,"body":"through your offices as part of, you"},{"speaker":"George Wade","startTime":771.67,"endTime":776.01,"body":"know, your, if you go and ask them,"},{"speaker":"George Wade","startTime":771.67,"endTime":776.01,"body":"well, Hey, what were the average"},{"speaker":"George Wade","startTime":776.13,"endTime":779.2,"body":"kilowatt hours per square meter or"},{"speaker":"George Wade","startTime":776.13,"endTime":779.2,"body":"for my office or whatever it might be?"},{"speaker":"George Wade","startTime":779.2,"endTime":781.92,"body":"So that's, that's just one part of"},{"speaker":"George Wade","startTime":779.2,"endTime":781.92,"body":"the puzzle on collecting that data."},{"speaker":"George Wade","startTime":782.52,"endTime":785.88,"body":"But any provider that you work with,"},{"speaker":"George Wade","startTime":782.52,"endTime":785.88,"body":"that's good, should be able to give you"},{"speaker":"George Wade","startTime":785.88,"endTime":789.53,"body":"averages if that's not as possible and"},{"speaker":"George Wade","startTime":785.88,"endTime":789.53,"body":"use it as a recommendation for next year."},{"speaker":"George Wade","startTime":790.375,"endTime":793.785,"body":"And then when it comes to that supply"},{"speaker":"George Wade","startTime":790.375,"endTime":793.785,"body":"chain data, you know, realistically"},{"speaker":"George Wade","startTime":793.785,"endTime":797.575,"body":"for service based providers, it's,"},{"speaker":"George Wade","startTime":793.785,"endTime":797.575,"body":"do you track asset registers and, you"},{"speaker":"George Wade","startTime":797.575,"endTime":799.615,"body":"know, things like laptops and things,"},{"speaker":"George Wade","startTime":797.575,"endTime":799.615,"body":"which are going to be a big source"},{"speaker":"George Wade","startTime":799.615,"endTime":801.175,"body":"of your physical quantity emissions."},{"speaker":"George Wade","startTime":801.815,"endTime":805.605,"body":"But then it's actually about how"},{"speaker":"George Wade","startTime":801.815,"endTime":805.605,"body":"do you get data from how much you"},{"speaker":"George Wade","startTime":805.605,"endTime":808.645,"body":"spend, which I don't advocate for"},{"speaker":"George Wade","startTime":805.605,"endTime":808.645,"body":"spend based emissions for anything"},{"speaker":"George Wade","startTime":808.665,"endTime":810.625,"body":"other than basically services."},{"speaker":"George Wade","startTime":810.735,"endTime":813.875,"body":"So you're never going to be able to"},{"speaker":"George Wade","startTime":810.735,"endTime":813.875,"body":"do physical quantity for things like"},{"speaker":"George Wade","startTime":814.265,"endTime":817.135,"body":"Facebook ad spend or whatever it"},{"speaker":"George Wade","startTime":814.265,"endTime":817.135,"body":"might be, but actually that's where"},{"speaker":"George Wade","startTime":817.135,"endTime":821.115,"body":"we integrate with really great tools"},{"speaker":"George Wade","startTime":817.135,"endTime":821.115,"body":"where we do spend based emission"},{"speaker":"George Wade","startTime":821.145,"endTime":823.8,"body":"factors using company reported data."},{"speaker":"George Wade","startTime":823.97,"endTime":830.04,"body":"So, Facebook, Google, everybody reports"},{"speaker":"George Wade","startTime":823.97,"endTime":830.04,"body":"on there as emissions to CDP and SBTI."},{"speaker":"George Wade","startTime":830.68,"endTime":833.93,"body":"So instead of using industry averages,"},{"speaker":"George Wade","startTime":830.68,"endTime":833.93,"body":"effectively, it's about working"},{"speaker":"George Wade","startTime":833.93,"endTime":836.96,"body":"with your suppliers to understand"},{"speaker":"George Wade","startTime":833.93,"endTime":836.96,"body":"what's actually who has set targets"},{"speaker":"George Wade","startTime":836.98,"endTime":840.85,"body":"to reduce their impact and what are"},{"speaker":"George Wade","startTime":836.98,"endTime":840.85,"body":"the goals that they're going on so"},{"speaker":"George Wade","startTime":840.85,"endTime":841.99,"body":"that you can understand that journey."},{"speaker":"George Wade","startTime":841.99,"endTime":844.41,"body":"But yeah, we've, we've got some"},{"speaker":"George Wade","startTime":841.99,"endTime":844.41,"body":"great tools that we integrate"},{"speaker":"George Wade","startTime":844.41,"endTime":847.14,"body":"with that basically allow us"},{"speaker":"George Wade","startTime":844.41,"endTime":847.14,"body":"to pull that, that information."},{"speaker":"George Wade","startTime":847.725,"endTime":852.4,"body":"And interesting fact, actually"},{"speaker":"George Wade","startTime":847.725,"endTime":852.4,"body":"Salesforce, I think it is  because they"},{"speaker":"George Wade","startTime":852.4,"endTime":856.255,"body":"measure and report their emissions,"},{"speaker":"George Wade","startTime":852.4,"endTime":856.255,"body":"Salesforce's emissions compared"},{"speaker":"George Wade","startTime":856.255,"endTime":861.625,"body":"to the average about 99.8% percent"},{"speaker":"George Wade","startTime":856.255,"endTime":861.625,"body":"lower than, than the average figure."},{"speaker":"George Wade","startTime":862.125,"endTime":866.335,"body":"And that's purely because I have"},{"speaker":"George Wade","startTime":862.125,"endTime":866.335,"body":"obviously how averages work, but the"},{"speaker":"George Wade","startTime":866.335,"endTime":871.175,"body":"fact that it just shows the importance"},{"speaker":"George Wade","startTime":866.335,"endTime":871.175,"body":"of you measuring your emissions."},{"speaker":"George Wade","startTime":871.955,"endTime":874.605,"body":"Because then you can actually"},{"speaker":"George Wade","startTime":871.955,"endTime":874.605,"body":"understand that, okay, even if"},{"speaker":"George Wade","startTime":874.605,"endTime":879.125,"body":"we're using proxies, we are lower"},{"speaker":"George Wade","startTime":874.605,"endTime":879.125,"body":"than, than average, et cetera."},{"speaker":"George Wade","startTime":879.145,"endTime":883.785,"body":"That's, that's kind of the, I think the"},{"speaker":"George Wade","startTime":879.145,"endTime":883.785,"body":"most important thing from that is that"},{"speaker":"George Wade","startTime":884.475,"endTime":888.085,"body":"the journey that you go on as a if you"},{"speaker":"George Wade","startTime":884.475,"endTime":888.085,"body":"take that example as a small company,"},{"speaker":"George Wade","startTime":889.045,"endTime":891.005,"body":"it doesn't have to be all at once."},{"speaker":"George Wade","startTime":891.055,"endTime":893.275,"body":"There are easy tools available"},{"speaker":"George Wade","startTime":891.055,"endTime":893.275,"body":"to collect that data."},{"speaker":"George Wade","startTime":893.585,"endTime":897.352,"body":"It's not that big of a task if you"},{"speaker":"George Wade","startTime":893.585,"endTime":897.352,"body":"have the right processes and the right"},{"speaker":"George Wade","startTime":897.352,"endTime":898.922,"body":"partner to, deal with that as well."},{"speaker":"George Wade","startTime":899.632,"endTime":901.822,"body":"Don't sit there and think,"},{"speaker":"George Wade","startTime":899.632,"endTime":901.822,"body":"oh my gosh, it's so scary."},{"speaker":"George Wade","startTime":901.822,"endTime":902.682,"body":"I can't do this."},{"speaker":"George Wade","startTime":902.792,"endTime":906.192,"body":"Just think about, okay, what's the"},{"speaker":"George Wade","startTime":902.792,"endTime":906.192,"body":"first step and how do we make progress"},{"speaker":"George Wade","startTime":906.232,"endTime":909.352,"body":"and what's, what's the initial parts"},{"speaker":"George Wade","startTime":906.232,"endTime":909.352,"body":"that we can, we can do rather than"},{"speaker":"George Wade","startTime":909.852,"endTime":911.162,"body":"not doing anything effectively."},{"speaker":"Tom Raftery","startTime":912.276,"endTime":917.886,"body":"Okay, and if I am that small,"},{"speaker":"Tom Raftery","startTime":912.276,"endTime":917.886,"body":"25 person, organi sation in a leased"},{"speaker":"Tom Raftery","startTime":917.906,"endTime":925.45,"body":"office, how can I afford a solution that,"},{"speaker":"Tom Raftery","startTime":917.906,"endTime":925.45,"body":"is going to report on emissions for me?"},{"speaker":"Tom Raftery","startTime":925.45,"endTime":931.3,"body":"I mean, it's, is it the case that I can"},{"speaker":"Tom Raftery","startTime":925.45,"endTime":931.3,"body":"pass that cost on to my customers who"},{"speaker":"Tom Raftery","startTime":931.3,"endTime":936.12,"body":"are probably demanding it anyway that"},{"speaker":"Tom Raftery","startTime":931.3,"endTime":936.12,"body":"I report, or is it just a cost of doing"},{"speaker":"Tom Raftery","startTime":936.12,"endTime":944.02,"body":"business, is it something that's going"},{"speaker":"Tom Raftery","startTime":936.12,"endTime":944.02,"body":"to give me competitive advantage, or do"},{"speaker":"Tom Raftery","startTime":944.02,"endTime":947.96,"body":"I just have to do it because regulations"},{"speaker":"Tom Raftery","startTime":944.02,"endTime":947.96,"body":"because customers or you know where"},{"speaker":"Tom Raftery","startTime":947.96,"endTime":949.86,"body":"are people in that kind of spectrum?"},{"speaker":"George Wade","startTime":950.72,"endTime":952.44,"body":"Yeah, it's"},{"speaker":"George Wade","startTime":950.72,"endTime":952.44,"body":"it's a good question."},{"speaker":"George Wade","startTime":953.0,"endTime":957.23,"body":"I think in terms of this if we take"},{"speaker":"George Wade","startTime":953.0,"endTime":957.23,"body":"this example 25 people, small company,"},{"speaker":"George Wade","startTime":957.29,"endTime":961.03,"body":"service based offices is really around"},{"speaker":"George Wade","startTime":957.29,"endTime":961.03,"body":"who do you service and what's the"},{"speaker":"George Wade","startTime":961.03,"endTime":962.26,"body":"value that that would bring to them."},{"speaker":"George Wade","startTime":962.38,"endTime":965.59,"body":"You know, you look at the rise"},{"speaker":"George Wade","startTime":962.38,"endTime":965.59,"body":"of B Corp and things like that"},{"speaker":"George Wade","startTime":965.59,"endTime":968.82,"body":"is, it's actually a really good"},{"speaker":"George Wade","startTime":965.59,"endTime":968.82,"body":"framework for you to operate in."},{"speaker":"George Wade","startTime":968.82,"endTime":972.33,"body":"So I do think that there are a lot"},{"speaker":"George Wade","startTime":968.82,"endTime":972.33,"body":"of free tools and a lot of free"},{"speaker":"George Wade","startTime":972.34,"endTime":975.23,"body":"solutions and frameworks that you"},{"speaker":"George Wade","startTime":972.34,"endTime":975.23,"body":"can work through before you have"},{"speaker":"George Wade","startTime":975.23,"endTime":976.57,"body":"to pay any money to people like me."},{"speaker":"George Wade","startTime":977.515,"endTime":981.355,"body":"Those, you know, those sides of companies,"},{"speaker":"George Wade","startTime":977.515,"endTime":981.355,"body":"I, I don't think that you have to"},{"speaker":"George Wade","startTime":981.405,"endTime":984.835,"body":"necessarily spend money to make progress"},{"speaker":"George Wade","startTime":981.405,"endTime":984.835,"body":"often with, with this sort of stuff,"},{"speaker":"George Wade","startTime":984.865,"endTime":988.785,"body":"which obviously is the, the honesty"},{"speaker":"George Wade","startTime":984.865,"endTime":988.785,"body":"that I would prefer to share rather"},{"speaker":"George Wade","startTime":988.785,"endTime":991.1850000000001,"body":"than say, yeah, come and speak to me"},{"speaker":"George Wade","startTime":988.785,"endTime":991.1850000000001,"body":"and I'll, I'll tell you all of the great"},{"speaker":"George Wade","startTime":991.1850000000001,"endTime":995.975,"body":"reasons we can, we can work together,"},{"speaker":"George Wade","startTime":991.1850000000001,"endTime":995.975,"body":"but actually it's a case of, I think"},{"speaker":"George Wade","startTime":995.985,"endTime":1000.955,"body":"that the real driver for this is it is"},{"speaker":"George Wade","startTime":995.985,"endTime":1000.955,"body":"becoming a, almost a hygiene factor in"},{"speaker":"George Wade","startTime":1000.955,"endTime":1003.335,"body":"the way that companies assess operations."},{"speaker":"George Wade","startTime":1003.335,"endTime":1006.819,"body":"If we're we're wanting to look for a"},{"speaker":"George Wade","startTime":1003.335,"endTime":1006.819,"body":"new web developer or wanting to look"},{"speaker":"George Wade","startTime":1006.819,"endTime":1010.799,"body":"for an SEO agency or whatever it might"},{"speaker":"George Wade","startTime":1006.819,"endTime":1010.799,"body":"be like for us as a company, we'll"},{"speaker":"George Wade","startTime":1010.799,"endTime":1015.524,"body":"try and always advocate for B Corp or"},{"speaker":"George Wade","startTime":1010.799,"endTime":1015.524,"body":"organisations or, or whatever it might be."},{"speaker":"George Wade","startTime":1015.524,"endTime":1018.134,"body":"Do have companies that have"},{"speaker":"George Wade","startTime":1015.524,"endTime":1018.134,"body":"actively look to reduce their"},{"speaker":"George Wade","startTime":1018.134,"endTime":1020.254,"body":"emissions or making change?"},{"speaker":"George Wade","startTime":1020.824,"endTime":1025.624,"body":"So I think that that becomes an"},{"speaker":"George Wade","startTime":1020.824,"endTime":1025.624,"body":"increasingly important process where you"},{"speaker":"George Wade","startTime":1025.624,"endTime":1029.244,"body":"do have customers that are asking for"},{"speaker":"George Wade","startTime":1025.624,"endTime":1029.244,"body":"this and it does become a cost of doing"},{"speaker":"George Wade","startTime":1029.244,"endTime":1036.254,"body":"business, but I don't think you need to"},{"speaker":"George Wade","startTime":1029.244,"endTime":1036.254,"body":"have the same level of data complexity"},{"speaker":"George Wade","startTime":1036.2839999999999,"endTime":1040.874,"body":"and also decarbonisation, as you know,"},{"speaker":"George Wade","startTime":1036.2839999999999,"endTime":1040.874,"body":"a Meta or a or a bigger organisation."},{"speaker":"George Wade","startTime":1041.484,"endTime":1044.884,"body":"It's actually just about what's right"},{"speaker":"George Wade","startTime":1041.484,"endTime":1044.884,"body":"for you and do you, can you position"},{"speaker":"George Wade","startTime":1044.884,"endTime":1048.954,"body":"yourself in in a way that allows you to,"},{"speaker":"George Wade","startTime":1044.884,"endTime":1048.954,"body":"to showcase why it's important for you and"},{"speaker":"George Wade","startTime":1049.274,"endTime":1053.014,"body":"why you care about this, rather than it"},{"speaker":"George Wade","startTime":1049.274,"endTime":1053.014,"body":"just being a tick box exercise, which I"},{"speaker":"George Wade","startTime":1053.014,"endTime":1057.094,"body":"don't think anyone's really going to kind"},{"speaker":"George Wade","startTime":1053.014,"endTime":1057.094,"body":"of believe long term is the the reason"},{"speaker":"George Wade","startTime":1057.094,"endTime":1058.434,"body":"they'd want to work with you, for example."},{"speaker":"Tom Raftery","startTime":1059.408,"endTime":1062.9679999999998,"body":"Right, right and if"},{"speaker":"Tom Raftery","startTime":1059.408,"endTime":1062.9679999999998,"body":"you're saying it's reasonably easy"},{"speaker":"Tom Raftery","startTime":1062.9679999999998,"endTime":1068.7179999999998,"body":"to collect that data, then what"},{"speaker":"Tom Raftery","startTime":1062.9679999999998,"endTime":1068.7179999999998,"body":"are the actual challenges that"},{"speaker":"Tom Raftery","startTime":1068.7579999999998,"endTime":1070.358,"body":"the companies you're working with?"},{"speaker":"Tom Raftery","startTime":1070.388,"endTime":1072.638,"body":"What are the main challenges"},{"speaker":"Tom Raftery","startTime":1070.388,"endTime":1072.638,"body":"that they're coming up against?"},{"speaker":"George Wade","startTime":1073.424,"endTime":1074.5539999999999,"body":"Yeah, absolutely."},{"speaker":"George Wade","startTime":1074.5539999999999,"endTime":1078.454,"body":"I mean, maybe just to, to go back on that,"},{"speaker":"George Wade","startTime":1074.5539999999999,"endTime":1078.454,"body":"that those companies that are 25 people"},{"speaker":"George Wade","startTime":1078.8539999999998,"endTime":1081.789,"body":"in an office, a service based agency"},{"speaker":"George Wade","startTime":1078.8539999999998,"endTime":1081.789,"body":"are not the people that we work with."},{"speaker":"George Wade","startTime":1081.789,"endTime":1085.9689999999998,"body":"We work with, the largest independent"},{"speaker":"George Wade","startTime":1081.789,"endTime":1085.9689999999998,"body":"creative agency in the world, which"},{"speaker":"George Wade","startTime":1085.9689999999998,"endTime":1090.2389999999998,"body":"there's 1500 employees, but they"},{"speaker":"George Wade","startTime":1085.9689999999998,"endTime":1090.2389999999998,"body":"actually face kind of similar problems."},{"speaker":"George Wade","startTime":1090.2389999999998,"endTime":1094.2389999999998,"body":"We work with maybe 25 people in an"},{"speaker":"George Wade","startTime":1090.2389999999998,"endTime":1094.2389999999998,"body":"office, but they sell tens of millions"},{"speaker":"George Wade","startTime":1094.2389999999998,"endTime":1096.619,"body":"pounds worth of products because"},{"speaker":"George Wade","startTime":1094.2389999999998,"endTime":1096.619,"body":"they're a product based company that"},{"speaker":"George Wade","startTime":1096.9689999999998,"endTime":1098.849,"body":"outsource their production for example."},{"speaker":"George Wade","startTime":1099.359,"endTime":1102.665,"body":"So that's like just a,"},{"speaker":"George Wade","startTime":1099.359,"endTime":1102.665,"body":"point to note there."},{"speaker":"George Wade","startTime":1103.745,"endTime":1107.8249999999998,"body":"And ultimately, when it comes to those"},{"speaker":"George Wade","startTime":1103.745,"endTime":1107.8249999999998,"body":"challenges and the way that you collect"},{"speaker":"George Wade","startTime":1107.8249999999998,"endTime":1111.962,"body":"that data and that process, I think, for"},{"speaker":"George Wade","startTime":1107.8249999999998,"endTime":1111.962,"body":"us, where we've done a very, very good"},{"speaker":"George Wade","startTime":1111.962,"endTime":1113.792,"body":"job is integrating with ERP systems."},{"speaker":"George Wade","startTime":1114.6819999999998,"endTime":1118.072,"body":"So if we think about it as you"},{"speaker":"George Wade","startTime":1114.6819999999998,"endTime":1118.072,"body":"actually, for most companies,"},{"speaker":"George Wade","startTime":1118.0919999999999,"endTime":1121.492,"body":"they already have the data that"},{"speaker":"George Wade","startTime":1118.0919999999999,"endTime":1121.492,"body":"they need to calculate emissions."},{"speaker":"George Wade","startTime":1121.532,"endTime":1125.6919999999998,"body":"And obviously, there's a it's"},{"speaker":"George Wade","startTime":1121.532,"endTime":1125.6919999999998,"body":"very complex, but realistically,"},{"speaker":"George Wade","startTime":1125.6919999999998,"endTime":1128.857,"body":"you're all you're doing is timesing"},{"speaker":"George Wade","startTime":1125.6919999999998,"endTime":1128.857,"body":"an activity that you do as a"},{"speaker":"George Wade","startTime":1128.857,"endTime":1130.2769999999998,"body":"business, with an emission factor."},{"speaker":"George Wade","startTime":1130.7069999999999,"endTime":1131.8169999999998,"body":"It's relatively simple."},{"speaker":"George Wade","startTime":1132.367,"endTime":1137.9769999999999,"body":"The activity might be that you are buying"},{"speaker":"George Wade","startTime":1132.367,"endTime":1137.9769999999999,"body":"10,000 aluminum cans for a soft drink"},{"speaker":"George Wade","startTime":1137.9869999999999,"endTime":1141.3069999999998,"body":"company, or it might be that you're"},{"speaker":"George Wade","startTime":1137.9869999999999,"endTime":1141.3069999999998,"body":"taking a business class flight from"},{"speaker":"George Wade","startTime":1141.3069999999998,"endTime":1145.7469999999998,"body":"the UK to New York because you're going"},{"speaker":"George Wade","startTime":1141.3069999999998,"endTime":1145.7469999999998,"body":"to go and sell products in New York."},{"speaker":"George Wade","startTime":1145.8169999999998,"endTime":1149.367,"body":"So really it's around what data"},{"speaker":"George Wade","startTime":1145.8169999999998,"endTime":1149.367,"body":"do you have within your systems?"},{"speaker":"George Wade","startTime":1150.3819999999998,"endTime":1151.492,"body":"And how do we get that?"},{"speaker":"George Wade","startTime":1151.552,"endTime":1154.599,"body":"And that's what I think I talked"},{"speaker":"George Wade","startTime":1151.552,"endTime":1154.599,"body":"about earlier, that for scope"},{"speaker":"George Wade","startTime":1154.599,"endTime":1155.9089999999999,"body":"three, we've done a great job of."},{"speaker":"George Wade","startTime":1156.7489999999998,"endTime":1160.2489999999998,"body":"It's actually recognising that there is"},{"speaker":"George Wade","startTime":1156.7489999999998,"endTime":1160.2489999999998,"body":"the simple formula is how do we get the"},{"speaker":"George Wade","startTime":1160.2489999999998,"endTime":1163.869,"body":"data you already have in your system"},{"speaker":"George Wade","startTime":1160.2489999999998,"endTime":1163.869,"body":"into our system so we can understand"},{"speaker":"George Wade","startTime":1163.869,"endTime":1165.039,"body":"how to calculate the emissions."},{"speaker":"George Wade","startTime":1166.119,"endTime":1168.9889999999998,"body":"And I think that that's the kind of the"},{"speaker":"George Wade","startTime":1166.119,"endTime":1168.9889999999998,"body":"most important thing that you don't have"},{"speaker":"George Wade","startTime":1168.9889999999998,"endTime":1171.039,"body":"to necessarily always reinvent the wheel."},{"speaker":"George Wade","startTime":1172.399,"endTime":1174.889,"body":"It's just about, right,"},{"speaker":"George Wade","startTime":1172.399,"endTime":1174.889,"body":"this is what we've got."},{"speaker":"George Wade","startTime":1175.5189999999998,"endTime":1177.1589999999999,"body":"Maybe we lack in certain areas."},{"speaker":"George Wade","startTime":1177.1689999999999,"endTime":1179.899,"body":"Most companies don't track business"},{"speaker":"George Wade","startTime":1177.1689999999999,"endTime":1179.899,"body":"travel very well because they all"},{"speaker":"George Wade","startTime":1179.9289999999999,"endTime":1181.2289999999998,"body":"track how much money they spent on it."},{"speaker":"George Wade","startTime":1181.529,"endTime":1184.589,"body":"They won't track where they flew to and"},{"speaker":"George Wade","startTime":1181.529,"endTime":1184.589,"body":"from and how many kilometers it was."},{"speaker":"George Wade","startTime":1185.1589999999999,"endTime":1187.789,"body":"So you just do that over time"},{"speaker":"George Wade","startTime":1185.1589999999999,"endTime":1187.789,"body":"and you add those layers of"},{"speaker":"George Wade","startTime":1188.099,"endTime":1189.4489999999998,"body":"additional data collection in."},{"speaker":"George Wade","startTime":1189.579,"endTime":1192.4689999999998,"body":"And, and that's the bit that"},{"speaker":"George Wade","startTime":1189.579,"endTime":1192.4689999999998,"body":"we, we help companies with"},{"speaker":"George Wade","startTime":1192.4689999999998,"endTime":1193.859,"body":"and we find to do really well."},{"speaker":"Tom Raftery","startTime":1195.273,"endTime":1200.763,"body":"Okay, do you have any"},{"speaker":"Tom Raftery","startTime":1195.273,"endTime":1200.763,"body":"customer success stories you can speak"},{"speaker":"Tom Raftery","startTime":1200.763,"endTime":1206.206,"body":"to, X company, to your point, like, with"},{"speaker":"Tom Raftery","startTime":1200.763,"endTime":1206.206,"body":"Salesforce, where they have got down 99%"},{"speaker":"Tom Raftery","startTime":1206.5859999999998,"endTime":1208.7759999999998,"body":"or they're 99% lower than their peers?"},{"speaker":"Tom Raftery","startTime":1209.366,"endTime":1212.5259999999998,"body":"Any, any kind of similar data that you"},{"speaker":"Tom Raftery","startTime":1209.366,"endTime":1212.5259999999998,"body":"can share about some of your customers."},{"speaker":"George Wade","startTime":1213.1319999999998,"endTime":1214.1419999999998,"body":"Yeah, absolutely."},{"speaker":"George Wade","startTime":1214.1419999999998,"endTime":1217.9219999999998,"body":"We we're very fortunate enough that we've"},{"speaker":"George Wade","startTime":1214.1419999999998,"endTime":1217.9219999999998,"body":"had a number of success stories from our"},{"speaker":"George Wade","startTime":1217.9219999999998,"endTime":1219.552,"body":"clients, which is always, great to have."},{"speaker":"George Wade","startTime":1220.002,"endTime":1224.899,"body":"I think one that I, think is really"},{"speaker":"George Wade","startTime":1220.002,"endTime":1224.899,"body":"interesting, from the product"},{"speaker":"George Wade","startTime":1224.899,"endTime":1226.079,"body":"based companies that we work with."},{"speaker":"George Wade","startTime":1226.079,"endTime":1229.1689999999999,"body":"We work with a fantastic drinks"},{"speaker":"George Wade","startTime":1226.079,"endTime":1229.1689999999999,"body":"brand in the UK called Jubel."},{"speaker":"George Wade","startTime":1229.609,"endTime":1233.4389999999999,"body":"They produce a peach lager, which"},{"speaker":"George Wade","startTime":1229.609,"endTime":1233.4389999999999,"body":"is inspiration from the Alps."},{"speaker":"George Wade","startTime":1233.4789999999998,"endTime":1237.1589999999999,"body":"Interestingly enough, I actually used"},{"speaker":"George Wade","startTime":1233.4789999999998,"endTime":1237.1589999999999,"body":"to drink their beer at university"},{"speaker":"George Wade","startTime":1237.1889999999999,"endTime":1240.1589999999999,"body":"because they went to the same"},{"speaker":"George Wade","startTime":1237.1889999999999,"endTime":1240.1589999999999,"body":"university as me, did the founders,"},{"speaker":"George Wade","startTime":1240.5089999999998,"endTime":1243.7289999999998,"body":"and I was on the Surf society team."},{"speaker":"George Wade","startTime":1243.789,"endTime":1247.889,"body":"And they used to say, Hey, George,"},{"speaker":"George Wade","startTime":1243.789,"endTime":1247.889,"body":"let me give you a load of beer so"},{"speaker":"George Wade","startTime":1247.889,"endTime":1249.1589999999999,"body":"that you can give it to surf members."},{"speaker":"George Wade","startTime":1249.1589999999999,"endTime":1250.4689999999998,"body":"And I was like, yes, please."},{"speaker":"George Wade","startTime":1250.5189999999998,"endTime":1251.1989999999998,"body":"I will do that."},{"speaker":"George Wade","startTime":1251.2089999999998,"endTime":1256.049,"body":"So they have, they've really filled me"},{"speaker":"George Wade","startTime":1251.2089999999998,"endTime":1256.049,"body":"with joy for the last 10 years of my life."},{"speaker":"George Wade","startTime":1256.049,"endTime":1257.539,"body":"Not just the last three years of my life."},{"speaker":"George Wade","startTime":1257.6889999999999,"endTime":1261.524,"body":"With them, we've been working with"},{"speaker":"George Wade","startTime":1257.6889999999999,"endTime":1261.524,"body":"them for, for, three years or so now."},{"speaker":"George Wade","startTime":1261.524,"endTime":1263.434,"body":"So more or less since we kind of started."},{"speaker":"George Wade","startTime":1264.234,"endTime":1269.08,"body":"And success story number one from them was"},{"speaker":"George Wade","startTime":1264.234,"endTime":1269.08,"body":"that they were using somebody else before."},{"speaker":"George Wade","startTime":1269.1899999999998,"endTime":1271.08,"body":"They were going, they"},{"speaker":"George Wade","startTime":1269.1899999999998,"endTime":1271.08,"body":"would used a consultancy."},{"speaker":"George Wade","startTime":1271.6,"endTime":1274.82,"body":"They didn't actually measure any"},{"speaker":"George Wade","startTime":1271.6,"endTime":1274.82,"body":"of their, product based emissions."},{"speaker":"George Wade","startTime":1274.83,"endTime":1276.6499999999999,"body":"Cause they, again, the"},{"speaker":"George Wade","startTime":1274.83,"endTime":1276.6499999999999,"body":"outsourced, some of that."},{"speaker":"George Wade","startTime":1277.77,"endTime":1281.82,"body":"And ultimately what we decided was"},{"speaker":"George Wade","startTime":1277.77,"endTime":1281.82,"body":"that we worked with them for them to"},{"speaker":"George Wade","startTime":1281.82,"endTime":1284.57,"body":"realise that that's not an accurate"},{"speaker":"George Wade","startTime":1281.82,"endTime":1284.57,"body":"reflection of their emissions."},{"speaker":"George Wade","startTime":1285.4699999999998,"endTime":1289.8649999999998,"body":"So number one, we measured their"},{"speaker":"George Wade","startTime":1285.4699999999998,"endTime":1289.8649999999998,"body":"emissions with, accuracy, granular detail."},{"speaker":"George Wade","startTime":1290.485,"endTime":1295.205,"body":"And we did that easily through"},{"speaker":"George Wade","startTime":1290.485,"endTime":1295.205,"body":"simple tools like bulk upload"},{"speaker":"George Wade","startTime":1295.205,"endTime":1299.165,"body":"features and be able to do"},{"speaker":"George Wade","startTime":1295.205,"endTime":1299.165,"body":"matching but also through different"},{"speaker":"George Wade","startTime":1299.185,"endTime":1300.425,"body":"integrations and things like that."},{"speaker":"George Wade","startTime":1301.165,"endTime":1304.725,"body":"That's always an incredibly good"},{"speaker":"George Wade","startTime":1301.165,"endTime":1304.725,"body":"thing when we can show people that"},{"speaker":"George Wade","startTime":1304.735,"endTime":1308.02,"body":"the change from what it used to"},{"speaker":"George Wade","startTime":1304.735,"endTime":1308.02,"body":"be like, to what it's like now."},{"speaker":"George Wade","startTime":1308.6299999999999,"endTime":1311.57,"body":"And we have a number of those stories,"},{"speaker":"George Wade","startTime":1308.6299999999999,"endTime":1311.57,"body":"but I think the second part for Jubel"},{"speaker":"George Wade","startTime":1311.6699999999998,"endTime":1316.27,"body":"and the reason why I really liked that"},{"speaker":"George Wade","startTime":1311.6699999999998,"endTime":1316.27,"body":"as a success story is that it kind of"},{"speaker":"George Wade","startTime":1316.32,"endTime":1317.54,"body":"leads back to what we've discussed."},{"speaker":"George Wade","startTime":1317.54,"endTime":1320.02,"body":"And a lot of companies are really"},{"speaker":"George Wade","startTime":1317.54,"endTime":1320.02,"body":"concerned about, Oh, well, we need"},{"speaker":"George Wade","startTime":1320.02,"endTime":1323.12,"body":"to measure emissions and what if"},{"speaker":"George Wade","startTime":1320.02,"endTime":1323.12,"body":"we're good or not good, or if we"},{"speaker":"George Wade","startTime":1323.12,"endTime":1326.33,"body":"start talking about this, we might"},{"speaker":"George Wade","startTime":1323.12,"endTime":1326.33,"body":"not actually be doing very well."},{"speaker":"George Wade","startTime":1326.9299999999998,"endTime":1331.1499999999999,"body":"Well with Jubel, they've been"},{"speaker":"George Wade","startTime":1326.9299999999998,"endTime":1331.1499999999999,"body":"asked to report this data into"},{"speaker":"George Wade","startTime":1331.1899999999998,"endTime":1332.3999999999999,"body":"big supermarkets here in the UK."},{"speaker":"Tom Raftery","startTime":1333.375,"endTime":1333.625,"body":"Okay."},{"speaker":"George Wade","startTime":1333.6499999999999,"endTime":1334.6599999999999,"body":"They sell a lot of volume."},{"speaker":"George Wade","startTime":1335.125,"endTime":1337.4879999999998,"body":"They've been asked for that"},{"speaker":"George Wade","startTime":1335.125,"endTime":1337.4879999999998,"body":"data into their emissions."},{"speaker":"George Wade","startTime":1337.4879999999998,"endTime":1344.558,"body":"We actually realised that the kilogram"},{"speaker":"George Wade","startTime":1337.4879999999998,"endTime":1344.558,"body":"CO2e per litre, was 0.77 kilograms CO2."},{"speaker":"George Wade","startTime":1345.398,"endTime":1348.5179999999998,"body":"So what that meant was that just by"},{"speaker":"George Wade","startTime":1345.398,"endTime":1348.5179999999998,"body":"proxy of measuring their emissions,"},{"speaker":"George Wade","startTime":1348.5179999999998,"endTime":1352.558,"body":"they actually help people like Tesco,"},{"speaker":"George Wade","startTime":1348.5179999999998,"endTime":1352.558,"body":"and Waitrose, and Sainsbury's by"},{"speaker":"George Wade","startTime":1352.558,"endTime":1357.4479999999999,"body":"giving them a 67% reduction in their"},{"speaker":"George Wade","startTime":1352.558,"endTime":1357.4479999999999,"body":"emissions for the products that they buy."},{"speaker":"George Wade","startTime":1357.4879999999998,"endTime":1363.0929999999998,"body":"So I think for me as a small organisation"},{"speaker":"George Wade","startTime":1357.4879999999998,"endTime":1363.0929999999998,"body":"that you know, they were 10 people"},{"speaker":"George Wade","startTime":1363.0929999999998,"endTime":1364.1429999999998,"body":"when they started working with us."},{"speaker":"George Wade","startTime":1364.1429999999998,"endTime":1365.533,"body":"They've got around 50 people now."},{"speaker":"George Wade","startTime":1366.473,"endTime":1368.673,"body":"They've actually made"},{"speaker":"George Wade","startTime":1366.473,"endTime":1368.673,"body":"a really good journey."},{"speaker":"George Wade","startTime":1369.3529999999998,"endTime":1373.1029999999998,"body":"And they've had a lot of value from"},{"speaker":"George Wade","startTime":1369.3529999999998,"endTime":1373.1029999999998,"body":"that get go and being able to provide"},{"speaker":"George Wade","startTime":1373.1029999999998,"endTime":1376.453,"body":"that number to the supermarkets"},{"speaker":"George Wade","startTime":1373.1029999999998,"endTime":1376.453,"body":"who then can say, well, great."},{"speaker":"George Wade","startTime":1376.463,"endTime":1381.463,"body":"If we buy Jubel versus competitor B,"},{"speaker":"George Wade","startTime":1376.463,"endTime":1381.463,"body":"which is maybe not even as good, we're"},{"speaker":"George Wade","startTime":1381.473,"endTime":1383.983,"body":"also going to have 67% fewer emissions."},{"speaker":"George Wade","startTime":1384.223,"endTime":1386.7379999999998,"body":"So we're going to"},{"speaker":"George Wade","startTime":1384.223,"endTime":1386.7379999999998,"body":"increase our order by 20%."},{"speaker":"George Wade","startTime":1386.7479999999998,"endTime":1390.9579999999999,"body":"So I think that those sorts of stories"},{"speaker":"George Wade","startTime":1386.7479999999998,"endTime":1390.9579999999999,"body":"of where data has allowed people to"},{"speaker":"George Wade","startTime":1390.9879999999998,"endTime":1394.918,"body":"communicate the change that they can"},{"speaker":"George Wade","startTime":1390.9879999999998,"endTime":1394.918,"body":"make and the benefit of purchasing their"},{"speaker":"George Wade","startTime":1394.918,"endTime":1399.1979999999999,"body":"product versus the alternative, I think"},{"speaker":"George Wade","startTime":1394.918,"endTime":1399.1979999999999,"body":"is something that I really enjoy because"},{"speaker":"George Wade","startTime":1399.1979999999999,"endTime":1402.2879999999998,"body":"that's the, you know, going back to the"},{"speaker":"George Wade","startTime":1399.1979999999999,"endTime":1402.2879999999998,"body":"beginning, it's how do we use the data?"},{"speaker":"George Wade","startTime":1402.2879999999998,"endTime":1405.9279999999999,"body":"Not only to to help understand"},{"speaker":"George Wade","startTime":1402.2879999999998,"endTime":1405.9279999999999,"body":"where our impact comes from"},{"speaker":"George Wade","startTime":1405.9279999999999,"endTime":1407.068,"body":"and how we can reduce it."},{"speaker":"George Wade","startTime":1407.078,"endTime":1408.2279999999998,"body":"That's the most important part."},{"speaker":"George Wade","startTime":1408.2279999999998,"endTime":1411.548,"body":"But it's also how you can communicate"},{"speaker":"George Wade","startTime":1408.2279999999998,"endTime":1411.548,"body":"the value that you're bringing to to your"},{"speaker":"George Wade","startTime":1411.548,"endTime":1413.378,"body":"buyers and to your customers effectively."},{"speaker":"George Wade","startTime":1413.798,"endTime":1415.7879999999998,"body":"Yeah, that's that's maybe one of many Tom."},{"speaker":"George Wade","startTime":1416.168,"endTime":1419.2679999999998,"body":"If we had more time, I could get"},{"speaker":"George Wade","startTime":1416.168,"endTime":1419.2679999999998,"body":"into into the details of many more."},{"speaker":"Tom Raftery","startTime":1420.088,"endTime":1424.6229999999998,"body":"But to that point as well,"},{"speaker":"Tom Raftery","startTime":1420.088,"endTime":1424.6229999999998,"body":"when people do start on that measurement"},{"speaker":"Tom Raftery","startTime":1424.6229999999998,"endTime":1428.423,"body":"journey, have you any examples that you"},{"speaker":"Tom Raftery","startTime":1424.6229999999998,"endTime":1428.423,"body":"can share either with a named company"},{"speaker":"Tom Raftery","startTime":1428.423,"endTime":1434.963,"body":"or not of companies who have looked at"},{"speaker":"Tom Raftery","startTime":1428.423,"endTime":1434.963,"body":"their data and gone, Oh, my gosh, we've"},{"speaker":"Tom Raftery","startTime":1434.963,"endTime":1436.8629999999998,"body":"got that much emissions in that space."},{"speaker":"Tom Raftery","startTime":1436.8629999999998,"endTime":1437.993,"body":"Let's tackle that."},{"speaker":"George Wade","startTime":1438.904,"endTime":1440.6339999999998,"body":"Yeah, it's"},{"speaker":"George Wade","startTime":1438.904,"endTime":1440.6339999999998,"body":"a really good question."},{"speaker":"George Wade","startTime":1440.724,"endTime":1441.8039999999999,"body":"We've had couple actually."},{"speaker":"George Wade","startTime":1441.8439999999998,"endTime":1448.2169999999999,"body":"There's a couple where we've been able"},{"speaker":"George Wade","startTime":1441.8439999999998,"endTime":1448.2169999999999,"body":"to turn really complex scope, three, data"},{"speaker":"George Wade","startTime":1448.2169999999999,"endTime":1453.2069999999999,"body":"processes into really simplified, which"},{"speaker":"George Wade","startTime":1448.2169999999999,"endTime":1453.2069999999999,"body":"has helped them go, oh, okay, not only"},{"speaker":"George Wade","startTime":1453.2069999999999,"endTime":1456.387,"body":"is that easier to measure every year, but"},{"speaker":"George Wade","startTime":1453.2069999999999,"endTime":1456.387,"body":"we can actually track that going forward."},{"speaker":"George Wade","startTime":1456.387,"endTime":1460.647,"body":"And we know that while we had"},{"speaker":"George Wade","startTime":1456.387,"endTime":1460.647,"body":"proxies last year, our emissions"},{"speaker":"George Wade","startTime":1460.647,"endTime":1461.9969999999998,"body":"are much more clear now."},{"speaker":"George Wade","startTime":1462.827,"endTime":1464.2669999999998,"body":"So that's, that's an example."},{"speaker":"George Wade","startTime":1464.2669999999998,"endTime":1468.677,"body":"We just had with a client that has"},{"speaker":"George Wade","startTime":1464.2669999999998,"endTime":1468.677,"body":"essentially 20 million records that"},{"speaker":"George Wade","startTime":1468.677,"endTime":1470.647,"body":"we've analysed from their purchases."},{"speaker":"George Wade","startTime":1470.992,"endTime":1474.1819999999998,"body":"And being able to actually granularly"},{"speaker":"George Wade","startTime":1470.992,"endTime":1474.1819999999998,"body":"work out where those emissions come from."},{"speaker":"George Wade","startTime":1474.262,"endTime":1477.329,"body":"And for them, interestingly enough,"},{"speaker":"George Wade","startTime":1474.262,"endTime":1477.329,"body":"a big source of their emissions"},{"speaker":"George Wade","startTime":1477.329,"endTime":1482.129,"body":"actually came from the, this, they"},{"speaker":"George Wade","startTime":1477.329,"endTime":1482.129,"body":"sell effectively a hydration tablets."},{"speaker":"George Wade","startTime":1482.9389999999999,"endTime":1486.9489999999998,"body":"And they sell water bottles, like"},{"speaker":"George Wade","startTime":1482.9389999999999,"endTime":1486.9489999999998,"body":"stainless steel water bottles so that"},{"speaker":"George Wade","startTime":1486.9489999999998,"endTime":1489.042,"body":"you can refill you know, your bottles."},{"speaker":"George Wade","startTime":1489.3419999999999,"endTime":1491.532,"body":"But one of the biggest source of"},{"speaker":"George Wade","startTime":1489.3419999999999,"endTime":1491.532,"body":"emissions is that they produce"},{"speaker":"George Wade","startTime":1491.532,"endTime":1492.6419999999998,"body":"those bottles themselves."},{"speaker":"George Wade","startTime":1493.0819999999999,"endTime":1496.117,"body":"And it's stainless steel, but"},{"speaker":"George Wade","startTime":1493.0819999999999,"endTime":1496.117,"body":"actually it's, that's a big source"},{"speaker":"George Wade","startTime":1496.117,"endTime":1497.407,"body":"of emissions, but is that a problem?"},{"speaker":"George Wade","startTime":1498.2569999999998,"endTime":1500.947,"body":"Because whilst they can decarbonise"},{"speaker":"George Wade","startTime":1498.2569999999998,"endTime":1500.947,"body":"it's what's the alternative?"},{"speaker":"George Wade","startTime":1501.137,"endTime":1503.827,"body":"People buying hundreds of"},{"speaker":"George Wade","startTime":1501.137,"endTime":1503.827,"body":"bottles in that process."},{"speaker":"George Wade","startTime":1503.837,"endTime":1506.2769999999998,"body":"So that's one thing that"},{"speaker":"George Wade","startTime":1503.837,"endTime":1506.2769999999998,"body":"we found very interesting."},{"speaker":"George Wade","startTime":1506.2769999999998,"endTime":1509.577,"body":"You can uncover with the data that"},{"speaker":"George Wade","startTime":1506.2769999999998,"endTime":1509.577,"body":"sometimes the biggest source of"},{"speaker":"George Wade","startTime":1509.577,"endTime":1511.837,"body":"your emissions is something you"},{"speaker":"George Wade","startTime":1509.577,"endTime":1511.837,"body":"need to tackle, but it's also part"},{"speaker":"George Wade","startTime":1511.837,"endTime":1513.2469999999998,"body":"of the success of you as a company."},{"speaker":"George Wade","startTime":1513.327,"endTime":1516.2569999999998,"body":"So that's one that I"},{"speaker":"George Wade","startTime":1513.327,"endTime":1516.2569999999998,"body":"found very interesting."},{"speaker":"George Wade","startTime":1516.827,"endTime":1520.407,"body":"And I think one other one, which I"},{"speaker":"George Wade","startTime":1516.827,"endTime":1520.407,"body":"I'll come back to another brewery."},{"speaker":"George Wade","startTime":1520.5369999999998,"endTime":1523.2469999999998,"body":"Which we do have lots of"},{"speaker":"George Wade","startTime":1520.5369999999998,"endTime":1523.2469999999998,"body":"different clients, but those are"},{"speaker":"George Wade","startTime":1523.697,"endTime":1524.927,"body":"two really good case studies."},{"speaker":"George Wade","startTime":1525.4569999999999,"endTime":1529.4869999999999,"body":"We worked with a client who outsourced"},{"speaker":"George Wade","startTime":1525.4569999999999,"endTime":1529.4869999999999,"body":"production of their beer to Scotland."},{"speaker":"George Wade","startTime":1530.0669999999998,"endTime":1533.4969999999998,"body":"They're London based, they sell"},{"speaker":"George Wade","startTime":1530.0669999999998,"endTime":1533.4969999999998,"body":"most of their beer in London, but it"},{"speaker":"George Wade","startTime":1533.4969999999998,"endTime":1534.927,"body":"was cheaper to produce in Scotland."},{"speaker":"George Wade","startTime":1535.9669999999999,"endTime":1540.697,"body":"Now, the problem with that is that on"},{"speaker":"George Wade","startTime":1535.9669999999999,"endTime":1540.697,"body":"average about 15% of companies that"},{"speaker":"George Wade","startTime":1540.697,"endTime":1544.827,"body":"we work with have their emissions from"},{"speaker":"George Wade","startTime":1540.697,"endTime":1544.827,"body":"their transportation, in terms of getting"},{"speaker":"George Wade","startTime":1544.827,"endTime":1546.667,"body":"their product from factory to customers."},{"speaker":"George Wade","startTime":1547.4869999999999,"endTime":1550.597,"body":"But when we did the data, we actually"},{"speaker":"George Wade","startTime":1547.4869999999999,"endTime":1550.597,"body":"realised that they had about 25% of their"},{"speaker":"George Wade","startTime":1550.617,"endTime":1552.4969999999998,"body":"emissions come from the transportation."},{"speaker":"George Wade","startTime":1553.0569999999998,"endTime":1557.5569999999998,"body":"And that is because they were"},{"speaker":"George Wade","startTime":1553.0569999999998,"endTime":1557.5569999999998,"body":"shipping water beer down from"},{"speaker":"George Wade","startTime":1557.5569999999998,"endTime":1559.7969999999998,"body":"Scotland to sell locally."},{"speaker":"George Wade","startTime":1559.9769999999999,"endTime":1563.7269999999999,"body":"Now, what we were able to do, which I"},{"speaker":"George Wade","startTime":1559.9769999999999,"endTime":1563.7269999999999,"body":"think is the most important part of that"},{"speaker":"George Wade","startTime":1563.7769999999998,"endTime":1568.837,"body":"is they went to that brewery in Scotland"},{"speaker":"George Wade","startTime":1563.7769999999998,"endTime":1568.837,"body":"because they were a little bit more"},{"speaker":"George Wade","startTime":1568.837,"endTime":1572.4969999999998,"body":"cost effective, but they also have great"},{"speaker":"George Wade","startTime":1568.837,"endTime":1572.4969999999998,"body":"sustainability credentials that they"},{"speaker":"George Wade","startTime":1572.4969999999998,"endTime":1574.087,"body":"were kind of outweighed by the shipping."},{"speaker":"George Wade","startTime":1574.847,"endTime":1578.32,"body":"So what they actually did was they"},{"speaker":"George Wade","startTime":1574.847,"endTime":1578.32,"body":"found a really great brewer in Sussex."},{"speaker":"George Wade","startTime":1578.9699999999998,"endTime":1580.58,"body":"Where they produce the beer there instead."},{"speaker":"George Wade","startTime":1581.135,"endTime":1584.3649999999998,"body":"And then they ship more locally"},{"speaker":"George Wade","startTime":1581.135,"endTime":1584.3649999999998,"body":"to the regions that they sell to."},{"speaker":"George Wade","startTime":1584.395,"endTime":1588.885,"body":"So I think that that's just a couple"},{"speaker":"George Wade","startTime":1584.395,"endTime":1588.885,"body":"of examples where what we've been"},{"speaker":"George Wade","startTime":1588.885,"endTime":1592.445,"body":"able to do is use that data to tell"},{"speaker":"George Wade","startTime":1588.885,"endTime":1592.445,"body":"a really good story and to, really"},{"speaker":"George Wade","startTime":1592.445,"endTime":1593.899,"body":"make, change and create change."},{"speaker":"George Wade","startTime":1593.899,"endTime":1599.875,"body":"Yeah, it's, it's genuinely phenomenal for,"},{"speaker":"George Wade","startTime":1593.899,"endTime":1599.875,"body":"for me and my co founder to be able to be"},{"speaker":"George Wade","startTime":1600.645,"endTime":1604.645,"body":"provide a solution that allows companies"},{"speaker":"George Wade","startTime":1600.645,"endTime":1604.645,"body":"to actually do that I think is is awesome."},{"speaker":"George Wade","startTime":1604.895,"endTime":1605.7549999999999,"body":"It's really cool to see"},{"speaker":"Tom Raftery","startTime":1607.0749999999998,"endTime":1607.425,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1607.425,"endTime":1611.8549999999998,"body":"and we often focus on carbon"},{"speaker":"Tom Raftery","startTime":1607.425,"endTime":1611.8549999999998,"body":"reduction as an environmental"},{"speaker":"Tom Raftery","startTime":1611.8549999999998,"endTime":1613.425,"body":"necessity, which obviously it is."},{"speaker":"Tom Raftery","startTime":1613.425,"endTime":1617.8049999999998,"body":"But are there any surprising"},{"speaker":"Tom Raftery","startTime":1613.425,"endTime":1617.8049999999998,"body":"non environmental business"},{"speaker":"Tom Raftery","startTime":1617.8049999999998,"endTime":1620.965,"body":"benefits that companies have"},{"speaker":"Tom Raftery","startTime":1617.8049999999998,"endTime":1620.965,"body":"experienced through this journey?"},{"speaker":"Tom Raftery","startTime":1621.0049999999999,"endTime":1626.245,"body":"Maybe a boost in unexpected areas like"},{"speaker":"Tom Raftery","startTime":1621.0049999999999,"endTime":1626.245,"body":"team morale or even creative innovation?"},{"speaker":"George Wade","startTime":1627.0549999999998,"endTime":1630.3249999999998,"body":"Yeah, I think one thing"},{"speaker":"George Wade","startTime":1627.0549999999998,"endTime":1630.3249999999998,"body":"there's there's obviously a number"},{"speaker":"George Wade","startTime":1630.3249999999998,"endTime":1634.0049999999999,"body":"of different ways that climate is is"},{"speaker":"George Wade","startTime":1630.3249999999998,"endTime":1634.0049999999999,"body":"great and taking action and reductions."},{"speaker":"George Wade","startTime":1634.0049999999999,"endTime":1637.52,"body":"I think that when you bring people on"},{"speaker":"George Wade","startTime":1634.0049999999999,"endTime":1637.52,"body":"that journey that's first first and"},{"speaker":"George Wade","startTime":1637.52,"endTime":1641.27,"body":"foremost, so your team itself that"},{"speaker":"George Wade","startTime":1637.52,"endTime":1641.27,"body":"you already have buying into the idea"},{"speaker":"George Wade","startTime":1641.27,"endTime":1644.1,"body":"that you're a great company to work"},{"speaker":"George Wade","startTime":1641.27,"endTime":1644.1,"body":"for is obviously a fantastic thing."},{"speaker":"George Wade","startTime":1644.1,"endTime":1648.26,"body":"And as I now have a team of 50 people"},{"speaker":"George Wade","startTime":1644.1,"endTime":1648.26,"body":"around the world, I realise having"},{"speaker":"George Wade","startTime":1648.26,"endTime":1651.08,"body":"a happy team is really important"},{"speaker":"George Wade","startTime":1648.26,"endTime":1651.08,"body":"and it's also quite expensive."},{"speaker":"George Wade","startTime":1651.4299999999998,"endTime":1651.7299999999998,"body":"Right."},{"speaker":"George Wade","startTime":1651.7299999999998,"endTime":1653.79,"body":"You know, you've got to make"},{"speaker":"George Wade","startTime":1651.7299999999998,"endTime":1653.79,"body":"sure that everyone's happy."},{"speaker":"George Wade","startTime":1653.79,"endTime":1655.04,"body":"So we're very fortunate."},{"speaker":"George Wade","startTime":1655.04,"endTime":1657.01,"body":"We have a great purpose"},{"speaker":"George Wade","startTime":1655.04,"endTime":1657.01,"body":"for people to get behind."},{"speaker":"George Wade","startTime":1657.01,"endTime":1660.05,"body":"So be able to give that to other"},{"speaker":"George Wade","startTime":1657.01,"endTime":1660.05,"body":"companies I think, I think is fantastic."},{"speaker":"George Wade","startTime":1660.8649999999998,"endTime":1664.375,"body":"There are a number of different things"},{"speaker":"George Wade","startTime":1660.8649999999998,"endTime":1664.375,"body":"not just on that, I guess, that employee"},{"speaker":"George Wade","startTime":1664.405,"endTime":1666.0249999999999,"body":"retention, but actually attraction."},{"speaker":"George Wade","startTime":1666.8349999999998,"endTime":1669.235,"body":"And I can't tell you the amount"},{"speaker":"George Wade","startTime":1666.8349999999998,"endTime":1669.235,"body":"of people that we get apply for"},{"speaker":"George Wade","startTime":1669.235,"endTime":1670.5349999999999,"body":"the roles that we advertise."},{"speaker":"George Wade","startTime":1670.8799999999999,"endTime":1673.9499999999998,"body":"Because they want to be part of a company"},{"speaker":"George Wade","startTime":1670.8799999999999,"endTime":1673.9499999999998,"body":"that's, you know, making a change."},{"speaker":"George Wade","startTime":1674.4099999999999,"endTime":1676.55,"body":"So I think that that's one area."},{"speaker":"George Wade","startTime":1677.6799999999998,"endTime":1680.4599999999998,"body":"And then there are a number of different"},{"speaker":"George Wade","startTime":1677.6799999999998,"endTime":1680.4599999999998,"body":"things in terms of, you know, there will"},{"speaker":"George Wade","startTime":1680.4599999999998,"endTime":1684.83,"body":"be cost drivers and people effectively be"},{"speaker":"George Wade","startTime":1680.4599999999998,"endTime":1684.83,"body":"able to make changes that save them money."},{"speaker":"George Wade","startTime":1684.83,"endTime":1686.6599999999999,"body":"And especially when it"},{"speaker":"George Wade","startTime":1684.83,"endTime":1686.6599999999999,"body":"comes to energy, right?"},{"speaker":"George Wade","startTime":1686.6899999999998,"endTime":1691.8739999999998,"body":"If you're one of the companies that we, we"},{"speaker":"George Wade","startTime":1686.6899999999998,"endTime":1691.8739999999998,"body":"work with, quite a lot of them have around"},{"speaker":"George Wade","startTime":1691.8899999999999,"endTime":1694.29,"body":"15, 20% of scope one and two emissions."},{"speaker":"George Wade","startTime":1695.125,"endTime":1697.7849999999999,"body":"If we can work with them understanding"},{"speaker":"George Wade","startTime":1695.125,"endTime":1697.7849999999999,"body":"how they can reduce their energy"},{"speaker":"George Wade","startTime":1697.7849999999999,"endTime":1701.809,"body":"consumption, you know, they're"},{"speaker":"George Wade","startTime":1697.7849999999999,"endTime":1701.809,"body":"saving money first and foremost,"},{"speaker":"George Wade","startTime":1702.4289999999999,"endTime":1703.7289999999998,"body":"as their emissions are coming down."},{"speaker":"George Wade","startTime":1703.7289999999998,"endTime":1708.279,"body":"So, yes, everything from, you know,"},{"speaker":"George Wade","startTime":1703.7289999999998,"endTime":1708.279,"body":"employee retention, employee hiring"},{"speaker":"George Wade","startTime":1708.799,"endTime":1712.359,"body":"cost savings, and then just general,"},{"speaker":"George Wade","startTime":1708.799,"endTime":1712.359,"body":"I think, from a sales perspective."},{"speaker":"George Wade","startTime":1713.309,"endTime":1716.9389999999999,"body":"When you have those things combined and"},{"speaker":"George Wade","startTime":1713.309,"endTime":1716.9389999999999,"body":"together, you have a motivated team and"},{"speaker":"George Wade","startTime":1716.9389999999999,"endTime":1721.609,"body":"you have a passionate group of people, you"},{"speaker":"George Wade","startTime":1716.9389999999999,"endTime":1721.609,"body":"can talk about this stuff with real belief"},{"speaker":"George Wade","startTime":1721.609,"endTime":1725.369,"body":"and conviction, rather than saying, yeah,"},{"speaker":"George Wade","startTime":1721.609,"endTime":1725.369,"body":"we've ticked a box and we've carbon offset"},{"speaker":"George Wade","startTime":1725.369,"endTime":1727.089,"body":"10% of our emissions or things like that."},{"speaker":"George Wade","startTime":1727.599,"endTime":1730.0189999999998,"body":"But yeah, there are,"},{"speaker":"George Wade","startTime":1727.599,"endTime":1730.0189999999998,"body":"there are many benefits."},{"speaker":"George Wade","startTime":1730.099,"endTime":1733.7089999999998,"body":"It's what keeps me getting up every day"},{"speaker":"George Wade","startTime":1730.099,"endTime":1733.7089999999998,"body":"and telling the story that we, we do."},{"speaker":"Tom Raftery","startTime":1734.4279999999999,"endTime":1740.1979999999999,"body":"Fantastic, and what metrics"},{"speaker":"Tom Raftery","startTime":1734.4279999999999,"endTime":1740.1979999999999,"body":"or KPIs should companies focus on to"},{"speaker":"Tom Raftery","startTime":1740.1979999999999,"endTime":1743.7079999999999,"body":"measure the success of their initiatives,"},{"speaker":"Tom Raftery","startTime":1740.1979999999999,"endTime":1743.7079999999999,"body":"and ensure continuous improvement?"},{"speaker":"George Wade","startTime":1744.5189999999998,"endTime":1746.299,"body":"Yeah, that's"},{"speaker":"George Wade","startTime":1744.5189999999998,"endTime":1746.299,"body":"just a really good question."},{"speaker":"George Wade","startTime":1746.4389999999999,"endTime":1748.779,"body":"I actually think I'm going to break"},{"speaker":"George Wade","startTime":1746.4389999999999,"endTime":1748.779,"body":"that down into two different types"},{"speaker":"George Wade","startTime":1748.779,"endTime":1752.569,"body":"of company because there'll be"},{"speaker":"George Wade","startTime":1748.779,"endTime":1752.569,"body":"companies or people in this that are"},{"speaker":"George Wade","startTime":1752.579,"endTime":1757.039,"body":"listening to it who are in fast growth"},{"speaker":"George Wade","startTime":1752.579,"endTime":1757.039,"body":"companies where their emissions are"},{"speaker":"George Wade","startTime":1757.039,"endTime":1758.569,"body":"actually going rise year on year."},{"speaker":"George Wade","startTime":1758.9789999999998,"endTime":1762.789,"body":"So, science based targets,"},{"speaker":"George Wade","startTime":1758.9789999999998,"endTime":1762.789,"body":"everything like that, they've all"},{"speaker":"George Wade","startTime":1762.789,"endTime":1764.529,"body":"been built for big organisations."},{"speaker":"George Wade","startTime":1765.149,"endTime":1768.9689999999998,"body":"That fundamentally does not work for"},{"speaker":"George Wade","startTime":1765.149,"endTime":1768.9689999999998,"body":"fast growing organisations because"},{"speaker":"George Wade","startTime":1769.389,"endTime":1772.609,"body":"with science based targets, if you"},{"speaker":"George Wade","startTime":1769.389,"endTime":1772.609,"body":"are a big organisation, let's say"},{"speaker":"George Wade","startTime":1772.609,"endTime":1777.4789999999998,"body":"you're a Unilever or a Procter Gamble,"},{"speaker":"George Wade","startTime":1772.609,"endTime":1777.4789999999998,"body":"you should absolutely be measuring"},{"speaker":"George Wade","startTime":1777.629,"endTime":1779.2489999999998,"body":"emissions on an absolute basis."},{"speaker":"George Wade","startTime":1779.5189999999998,"endTime":1783.029,"body":"And you should be making, you"},{"speaker":"George Wade","startTime":1779.5189999999998,"endTime":1783.029,"body":"know, 5% year on year reductions"},{"speaker":"George Wade","startTime":1783.619,"endTime":1785.2289999999998,"body":"in line with science based targets."},{"speaker":"George Wade","startTime":1785.9289999999999,"endTime":1789.2689999999998,"body":"But if you're a company that's growing"},{"speaker":"George Wade","startTime":1785.9289999999999,"endTime":1789.2689999999998,"body":"at 300% a year, you're not going to"},{"speaker":"George Wade","startTime":1789.2689999999998,"endTime":1791.069,"body":"be able to grow on an absolute basis."},{"speaker":"George Wade","startTime":1791.7289999999998,"endTime":1795.569,"body":"So I think that in terms of KPIs, we have"},{"speaker":"George Wade","startTime":1791.7289999999998,"endTime":1795.569,"body":"to think about it slightly differently."},{"speaker":"George Wade","startTime":1795.9289999999999,"endTime":1800.629,"body":"Now we often look to implement"},{"speaker":"George Wade","startTime":1795.9289999999999,"endTime":1800.629,"body":"emission intensity metrics."},{"speaker":"George Wade","startTime":1801.0839999999998,"endTime":1805.974,"body":"Which I understand also are the problem"},{"speaker":"George Wade","startTime":1801.0839999999998,"endTime":1805.974,"body":"that I have with that is that you're"},{"speaker":"George Wade","startTime":1805.974,"endTime":1810.004,"body":"still actually producing more emissions"},{"speaker":"George Wade","startTime":1805.974,"endTime":1810.004,"body":"into the atmosphere, but then, so it's,"},{"speaker":"George Wade","startTime":1810.0839999999998,"endTime":1814.964,"body":"you know, it's a challenge because, but"},{"speaker":"George Wade","startTime":1810.0839999999998,"endTime":1814.964,"body":"then what's the other consideration?"},{"speaker":"George Wade","startTime":1814.974,"endTime":1816.964,"body":"Everybody shuts down and we"},{"speaker":"George Wade","startTime":1814.974,"endTime":1816.964,"body":"don't sell any more products."},{"speaker":"George Wade","startTime":1817.0639999999999,"endTime":1819.994,"body":"And actually, if you think about some"},{"speaker":"George Wade","startTime":1817.0639999999999,"endTime":1819.994,"body":"of the great customers that we work"},{"speaker":"George Wade","startTime":1819.994,"endTime":1825.014,"body":"with, especially in that innovation"},{"speaker":"George Wade","startTime":1819.994,"endTime":1825.014,"body":"space, water hydration companies that"},{"speaker":"George Wade","startTime":1825.224,"endTime":1829.434,"body":"are able to substitute the need to buy"},{"speaker":"George Wade","startTime":1825.224,"endTime":1829.434,"body":"Coca Cola by replacing it, replacing"},{"speaker":"George Wade","startTime":1829.434,"endTime":1834.4569999999999,"body":"it with hydration droplets, which are"},{"speaker":"George Wade","startTime":1829.434,"endTime":1834.4569999999999,"body":"lighter, which are cheaper to transport"},{"speaker":"George Wade","startTime":1834.4869999999999,"endTime":1837.9769999999999,"body":"and fewer emissions on transportation,"},{"speaker":"George Wade","startTime":1834.4869999999999,"endTime":1837.9769999999999,"body":"but then they also remove the need"},{"speaker":"George Wade","startTime":1837.9769999999999,"endTime":1840.2169999999999,"body":"for single use plastic bottles."},{"speaker":"George Wade","startTime":1840.2769999999998,"endTime":1846.2269999999999,"body":"Now, actually the success of those"},{"speaker":"George Wade","startTime":1840.2769999999998,"endTime":1846.2269999999999,"body":"companies will bring down the overall"},{"speaker":"George Wade","startTime":1846.2269999999999,"endTime":1847.447,"body":"impact that we have on the planet."},{"speaker":"George Wade","startTime":1847.5069999999998,"endTime":1850.2269999999999,"body":"So sometimes it's slightly different"},{"speaker":"George Wade","startTime":1847.5069999999998,"endTime":1850.2269999999999,"body":"and you can think about it as a"},{"speaker":"George Wade","startTime":1850.2469999999998,"endTime":1853.677,"body":"mission intensity metrics first"},{"speaker":"George Wade","startTime":1850.2469999999998,"endTime":1853.677,"body":"and foremost for  growth companies."},{"speaker":"George Wade","startTime":1854.222,"endTime":1857.002,"body":"But then is it really, what is"},{"speaker":"George Wade","startTime":1854.222,"endTime":1857.002,"body":"it that you're trying to achieve"},{"speaker":"George Wade","startTime":1857.002,"endTime":1857.8919999999998,"body":"and what's the true mission?"},{"speaker":"George Wade","startTime":1859.012,"endTime":1862.9119999999998,"body":"We have some, another example,"},{"speaker":"George Wade","startTime":1859.012,"endTime":1862.9119999999998,"body":"we have a fantastic group of"},{"speaker":"George Wade","startTime":1862.9119999999998,"endTime":1864.272,"body":"companies that sell canned wine."},{"speaker":"George Wade","startTime":1865.062,"endTime":1867.792,"body":"Now, wine in a bottle, phenomenal."},{"speaker":"George Wade","startTime":1868.6019999999999,"endTime":1872.062,"body":"Everybody, you know, a"},{"speaker":"George Wade","startTime":1868.6019999999999,"endTime":1872.062,"body":"glass of wine, fantastic."},{"speaker":"George Wade","startTime":1872.6519999999998,"endTime":1875.772,"body":"But actually what, what's really"},{"speaker":"George Wade","startTime":1872.6519999999998,"endTime":1875.772,"body":"interesting as a packaging format,"},{"speaker":"George Wade","startTime":1875.8619999999999,"endTime":1879.732,"body":"glass, the ship from, let's"},{"speaker":"George Wade","startTime":1875.8619999999999,"endTime":1879.732,"body":"say, New Zealand or Chile or"},{"speaker":"George Wade","startTime":1879.732,"endTime":1881.532,"body":"wherever it is, it's really heavy."},{"speaker":"George Wade","startTime":1882.6219999999998,"endTime":1884.3819999999998,"body":"And there's a lot of emissions"},{"speaker":"George Wade","startTime":1882.6219999999998,"endTime":1884.3819999999998,"body":"associated with that."},{"speaker":"George Wade","startTime":1884.4419999999998,"endTime":1887.3319999999999,"body":"You know, the innovation of wine"},{"speaker":"George Wade","startTime":1884.4419999999998,"endTime":1887.3319999999999,"body":"in a can and things like that."},{"speaker":"George Wade","startTime":1887.3419999999999,"endTime":1890.3319999999999,"body":"It's not only the packagings for your"},{"speaker":"George Wade","startTime":1887.3419999999999,"endTime":1890.3319999999999,"body":"emissions, but then you also think about"},{"speaker":"George Wade","startTime":1890.3419999999999,"endTime":1893.8519999999999,"body":"the fact that, I mean, for me, I'm a,"},{"speaker":"George Wade","startTime":1890.3419999999999,"endTime":1893.8519999999999,"body":"I'm a lightweight, I'll have one glass"},{"speaker":"George Wade","startTime":1893.8519999999999,"endTime":1896.9319999999998,"body":"of wine and I'll be asleep basically,"},{"speaker":"George Wade","startTime":1893.8519999999999,"endTime":1896.9319999999998,"body":"if I'm you know, having a glass of"},{"speaker":"George Wade","startTime":1896.9319999999998,"endTime":1901.887,"body":"wine on a Friday, night and the other"},{"speaker":"George Wade","startTime":1896.9319999999998,"endTime":1901.887,"body":"rest of the bottle I end up using the"},{"speaker":"George Wade","startTime":1901.887,"endTime":1905.417,"body":"last third of it basically for cooking"},{"speaker":"George Wade","startTime":1901.887,"endTime":1905.417,"body":"always because it's gone not so good."},{"speaker":"George Wade","startTime":1905.5369999999998,"endTime":1909.2269999999999,"body":"That's, that's a typical routine"},{"speaker":"George Wade","startTime":1905.5369999999998,"endTime":1909.2269999999999,"body":"for, for me, I'll open a bottle"},{"speaker":"George Wade","startTime":1909.2269999999999,"endTime":1911.697,"body":"of wine, have one glass, maybe"},{"speaker":"George Wade","startTime":1909.2269999999999,"endTime":1911.697,"body":"have the second one on a Saturday."},{"speaker":"George Wade","startTime":1911.9869999999999,"endTime":1914.4969999999998,"body":"And then by the end of the"},{"speaker":"George Wade","startTime":1911.9869999999999,"endTime":1914.4969999999998,"body":"week, I don't need any more."},{"speaker":"George Wade","startTime":1914.4969999999998,"endTime":1915.857,"body":"And it's gone bad."},{"speaker":"George Wade","startTime":1915.857,"endTime":1920.0469999999998,"body":"So the innovation that by selling more"},{"speaker":"George Wade","startTime":1915.857,"endTime":1920.0469999999998,"body":"of your products, you can actually"},{"speaker":"George Wade","startTime":1920.0469999999998,"endTime":1924.127,"body":"reduce things like food waste and and the"},{"speaker":"George Wade","startTime":1920.0469999999998,"endTime":1924.127,"body":"production of wine that's going to waste."},{"speaker":"George Wade","startTime":1924.137,"endTime":1929.387,"body":"So I think that there can be really"},{"speaker":"George Wade","startTime":1924.137,"endTime":1929.387,"body":"specific things that customers, and,"},{"speaker":"George Wade","startTime":1929.4569999999999,"endTime":1933.427,"body":"and businesses and organisations"},{"speaker":"George Wade","startTime":1929.4569999999999,"endTime":1933.427,"body":"can track, which are outside of the"},{"speaker":"George Wade","startTime":1933.427,"endTime":1936.377,"body":"typical, what have you reduced your"},{"speaker":"George Wade","startTime":1933.427,"endTime":1936.377,"body":"scope one and two emissions by."},{"speaker":"George Wade","startTime":1936.82,"endTime":1939.607,"body":"For me, I find that really interesting"},{"speaker":"George Wade","startTime":1936.82,"endTime":1939.607,"body":"because it points to a more of a"},{"speaker":"George Wade","startTime":1939.607,"endTime":1943.587,"body":"purpose, you know, based organisation"},{"speaker":"George Wade","startTime":1939.607,"endTime":1943.587,"body":"of, of what matters to you."},{"speaker":"George Wade","startTime":1944.252,"endTime":1947.952,"body":"Yeah, those, those sorts of stories"},{"speaker":"George Wade","startTime":1944.252,"endTime":1947.952,"body":"and communication and, and, and things"},{"speaker":"George Wade","startTime":1947.952,"endTime":1949.8719999999998,"body":"is something that I, I love doing."},{"speaker":"George Wade","startTime":1949.962,"endTime":1952.262,"body":"So if there's, you know, if there's"},{"speaker":"George Wade","startTime":1949.962,"endTime":1952.262,"body":"people listening that want to understand"},{"speaker":"George Wade","startTime":1952.262,"endTime":1956.6419999999998,"body":"how it actually applies to them, I"},{"speaker":"George Wade","startTime":1952.262,"endTime":1956.6419999999998,"body":"will gladly use my calendar and time"},{"speaker":"George Wade","startTime":1956.6419999999998,"endTime":1960.752,"body":"to, to make sure that I can think"},{"speaker":"George Wade","startTime":1956.6419999999998,"endTime":1960.752,"body":"about what those KPIs are for you."},{"speaker":"George Wade","startTime":1960.752,"endTime":1963.6219999999998,"body":"And, and ultimately how the"},{"speaker":"George Wade","startTime":1960.752,"endTime":1963.6219999999998,"body":"measurement part will allow you"},{"speaker":"George Wade","startTime":1963.8519999999999,"endTime":1966.6819999999998,"body":"to, to do that, Cause that's the"},{"speaker":"George Wade","startTime":1963.8519999999999,"endTime":1966.6819999999998,"body":"most important thing there as well."},{"speaker":"George Wade","startTime":1966.6819999999998,"endTime":1966.8719999999998,"body":"Right."},{"speaker":"George Wade","startTime":1967.8619999999999,"endTime":1971.292,"body":"You can't set and track and"},{"speaker":"George Wade","startTime":1967.8619999999999,"endTime":1971.292,"body":"run these KPIs without actually"},{"speaker":"George Wade","startTime":1971.322,"endTime":1972.8719999999998,"body":"doing that data collection first."},{"speaker":"Tom Raftery","startTime":1974.0819999999999,"endTime":1977.3519999999999,"body":"Yeah, where"},{"speaker":"Tom Raftery","startTime":1974.0819999999999,"endTime":1977.3519999999999,"body":"where's all this going?"},{"speaker":"Tom Raftery","startTime":1977.3519999999999,"endTime":1979.812,"body":"You know where, where's this industry"},{"speaker":"Tom Raftery","startTime":1977.3519999999999,"endTime":1979.812,"body":"going to go in the next 5, 10 years?"},{"speaker":"George Wade","startTime":1979.812,"endTime":1981.6119999999999,"body":"Yeah, it's a"},{"speaker":"George Wade","startTime":1979.812,"endTime":1981.6119999999999,"body":"really, really great question."},{"speaker":"George Wade","startTime":1981.6519999999998,"endTime":1985.6119999999999,"body":"I think there is a lot of, there's"},{"speaker":"George Wade","startTime":1981.6519999999998,"endTime":1985.6119999999999,"body":"been a lot of tools, as we all"},{"speaker":"George Wade","startTime":1985.6119999999999,"endTime":1987.752,"body":"know, in the last five, six years."},{"speaker":"George Wade","startTime":1988.722,"endTime":1992.002,"body":"And I think that we're starting to see,"},{"speaker":"George Wade","startTime":1988.722,"endTime":1992.002,"body":"and we've seen a lot in the market,"},{"speaker":"George Wade","startTime":1992.4419999999998,"endTime":1996.822,"body":"that naturally the cream rises to"},{"speaker":"George Wade","startTime":1992.4419999999998,"endTime":1996.822,"body":"the top and that the people that are"},{"speaker":"George Wade","startTime":1996.8619999999999,"endTime":2001.1619999999998,"body":"doing a really, really good job with"},{"speaker":"George Wade","startTime":1996.8619999999999,"endTime":2001.1619999999998,"body":"a, I think a forward looking future."},{"speaker":"George Wade","startTime":2002.1019999999999,"endTime":2006.542,"body":"So for us, we've always thought about how"},{"speaker":"George Wade","startTime":2002.1019999999999,"endTime":2006.542,"body":"do we work with companies to 2030 to 2040?"},{"speaker":"George Wade","startTime":2006.802,"endTime":2008.1719999999998,"body":"That's the business that we want to be in."},{"speaker":"George Wade","startTime":2008.822,"endTime":2012.572,"body":"We don't want to be in a business"},{"speaker":"George Wade","startTime":2008.822,"endTime":2012.572,"body":"that effectively does a really good"},{"speaker":"George Wade","startTime":2012.702,"endTime":2016.022,"body":"job for two years, and then we're"},{"speaker":"George Wade","startTime":2012.702,"endTime":2016.022,"body":"effectively out of business because"},{"speaker":"George Wade","startTime":2016.282,"endTime":2019.272,"body":"we've sold somebody offsets that are"},{"speaker":"George Wade","startTime":2016.282,"endTime":2019.272,"body":"not very good or whatever it might be."},{"speaker":"George Wade","startTime":2019.272,"endTime":2023.8819999999998,"body":"So I think that where we're"},{"speaker":"George Wade","startTime":2019.272,"endTime":2023.8819999999998,"body":"seeing is fewer number of people."},{"speaker":"George Wade","startTime":2024.2869999999998,"endTime":2026.447,"body":"But operating in more niche roles."},{"speaker":"George Wade","startTime":2027.407,"endTime":2030.827,"body":"So we work with some really great"},{"speaker":"George Wade","startTime":2027.407,"endTime":2030.827,"body":"industries, you know, in that consumer"},{"speaker":"George Wade","startTime":2030.827,"endTime":2032.157,"body":"goods, manufactured goods sector."},{"speaker":"George Wade","startTime":2033.0369999999998,"endTime":2036.107,"body":"And I think that we have a lot"},{"speaker":"George Wade","startTime":2033.0369999999998,"endTime":2036.107,"body":"of knowledge that we can share."},{"speaker":"George Wade","startTime":2036.157,"endTime":2040.387,"body":"We've got 50, 60 people that are"},{"speaker":"George Wade","startTime":2036.157,"endTime":2040.387,"body":"basically the same supply chain set up."},{"speaker":"George Wade","startTime":2040.7969999999998,"endTime":2044.617,"body":"And we can share, you know,"},{"speaker":"George Wade","startTime":2040.7969999999998,"endTime":2044.617,"body":"knowledge and we can share resources"},{"speaker":"George Wade","startTime":2044.617,"endTime":2048.117,"body":"between them and ultimately share"},{"speaker":"George Wade","startTime":2044.617,"endTime":2048.117,"body":"ways to reduce their emissions."},{"speaker":"George Wade","startTime":2048.127,"endTime":2050.317,"body":"So I think that that's one route"},{"speaker":"George Wade","startTime":2048.127,"endTime":2050.317,"body":"that we're going to go down is"},{"speaker":"George Wade","startTime":2051.417,"endTime":2055.014,"body":"smaller number of people doing a"},{"speaker":"George Wade","startTime":2051.417,"endTime":2055.014,"body":"better job for the target audience."},{"speaker":"George Wade","startTime":2055.859,"endTime":2058.669,"body":"And then I think that we're also"},{"speaker":"George Wade","startTime":2055.859,"endTime":2058.669,"body":"going to start to see a lot more"},{"speaker":"George Wade","startTime":2058.669,"endTime":2061.489,"body":"communication between organisations."},{"speaker":"George Wade","startTime":2061.549,"endTime":2063.819,"body":"So, we have a Product"},{"speaker":"George Wade","startTime":2061.549,"endTime":2063.819,"body":"Carbon Footprint tool."},{"speaker":"George Wade","startTime":2063.969,"endTime":2067.689,"body":"We believe strongly in that as"},{"speaker":"George Wade","startTime":2063.969,"endTime":2067.689,"body":"a future tool, mainly for that"},{"speaker":"George Wade","startTime":2067.689,"endTime":2069.039,"body":"collaboration between companies."},{"speaker":"George Wade","startTime":2069.509,"endTime":2074.109,"body":"As I mentioned, that Jubel example, people"},{"speaker":"George Wade","startTime":2069.509,"endTime":2074.109,"body":"want to know what your emissions are, and"},{"speaker":"George Wade","startTime":2074.109,"endTime":2077.089,"body":"you, maybe you don't need to do an Oatly"},{"speaker":"George Wade","startTime":2074.109,"endTime":2077.089,"body":"and put it on your packaging, but you"},{"speaker":"George Wade","startTime":2077.089,"endTime":2078.489,"body":"need to be able to communicate something."},{"speaker":"George Wade","startTime":2079.529,"endTime":2083.289,"body":"Your number now and that journey"},{"speaker":"George Wade","startTime":2079.529,"endTime":2083.289,"body":"over time to, to, your buyers."},{"speaker":"George Wade","startTime":2084.279,"endTime":2087.439,"body":"And I think that things like the PACT"},{"speaker":"George Wade","startTime":2084.279,"endTime":2087.439,"body":"framework are going to be incredibly,"},{"speaker":"George Wade","startTime":2087.489,"endTime":2091.669,"body":"incredibly useful for sharing that"},{"speaker":"George Wade","startTime":2087.489,"endTime":2091.669,"body":"data and, and ultimately having a"},{"speaker":"George Wade","startTime":2091.669,"endTime":2097.069,"body":"way to have better people in more"},{"speaker":"George Wade","startTime":2091.669,"endTime":2097.069,"body":"tailored industries so that people"},{"speaker":"George Wade","startTime":2097.069,"endTime":2101.439,"body":"have great resources that're fit for"},{"speaker":"George Wade","startTime":2097.069,"endTime":2101.439,"body":"them, but also more data sharing and"},{"speaker":"George Wade","startTime":2101.944,"endTime":2105.9739999999997,"body":"communication between organisations"},{"speaker":"George Wade","startTime":2101.944,"endTime":2105.9739999999997,"body":"and I think Carbon Accounting Alliance,"},{"speaker":"George Wade","startTime":2105.9739999999997,"endTime":2109.7439999999997,"body":"another example of where that's"},{"speaker":"George Wade","startTime":2105.9739999999997,"endTime":2109.7439999999997,"body":"been phenomenal as an organisation"},{"speaker":"George Wade","startTime":2110.134,"endTime":2111.314,"body":"for them to put that together."},{"speaker":"George Wade","startTime":2112.634,"endTime":2115.444,"body":"'Cos, at the minute you can't compare"},{"speaker":"George Wade","startTime":2112.634,"endTime":2115.444,"body":"apples and apples with a lot of the"},{"speaker":"George Wade","startTime":2115.444,"endTime":2119.2439999999997,"body":"stuff that happens in carbon accounting"},{"speaker":"George Wade","startTime":2115.444,"endTime":2119.2439999999997,"body":"and it makes it really challenging, even"},{"speaker":"George Wade","startTime":2119.2439999999997,"endTime":2120.754,"body":"for us as a service provider, right?"},{"speaker":"George Wade","startTime":2121.1639999999998,"endTime":2125.187,"body":"Because we can't actually say to somebody,"},{"speaker":"George Wade","startTime":2121.1639999999998,"endTime":2125.187,"body":"yeah, your emissions are 25% lower"},{"speaker":"George Wade","startTime":2125.217,"endTime":2128.874,"body":"than this person's because we don't"},{"speaker":"George Wade","startTime":2125.217,"endTime":2128.874,"body":"know what the other person's measured."},{"speaker":"George Wade","startTime":2129.774,"endTime":2132.904,"body":"And we don't know whether they've missed"},{"speaker":"George Wade","startTime":2129.774,"endTime":2132.904,"body":"out so critically important things"},{"speaker":"George Wade","startTime":2132.9139999999998,"endTime":2134.654,"body":"that we would important to measure."},{"speaker":"George Wade","startTime":2135.084,"endTime":2139.854,"body":"So, I think that there's, those are"},{"speaker":"George Wade","startTime":2135.084,"endTime":2139.854,"body":"kind of two, two projections is that it"},{"speaker":"George Wade","startTime":2139.884,"endTime":2143.644,"body":"is going to be clear on who, who there"},{"speaker":"George Wade","startTime":2139.884,"endTime":2143.644,"body":"is in the market and who they serve."},{"speaker":"George Wade","startTime":2144.709,"endTime":2148.399,"body":"And then ultimately on how we"},{"speaker":"George Wade","startTime":2144.709,"endTime":2148.399,"body":"collaborate more as a market and"},{"speaker":"George Wade","startTime":2148.535,"endTime":2153.065,"body":"between everyone as well because that's"},{"speaker":"George Wade","startTime":2148.535,"endTime":2153.065,"body":"the bit that will get us to net zero."},{"speaker":"George Wade","startTime":2153.065,"endTime":2156.1749999999997,"body":"It's the shared, you know, shared"},{"speaker":"George Wade","startTime":2153.065,"endTime":2156.1749999999997,"body":"journey that we're all on ultimately."},{"speaker":"Tom Raftery","startTime":2157.35,"endTime":2161.2,"body":"And allowing companies"},{"speaker":"Tom Raftery","startTime":2157.35,"endTime":2161.2,"body":"to compare apples to apples as it were"},{"speaker":"George Wade","startTime":2162.355,"endTime":2163.615,"body":"Exactly, exactly."},{"speaker":"George Wade","startTime":2163.815,"endTime":2166.1949999999997,"body":"Your Granny Smith to your"},{"speaker":"George Wade","startTime":2163.815,"endTime":2166.1949999999997,"body":"Braeburn and not your Granny"},{"speaker":"George Wade","startTime":2166.1949999999997,"endTime":2167.615,"body":"Smith to your pears, basically."},{"speaker":"George Wade","startTime":2167.615,"endTime":2169.2149999999997,"body":"There you go."},{"speaker":"Tom Raftery","startTime":2170.6,"endTime":2171.83,"body":"Quick left field question."},{"speaker":"Tom Raftery","startTime":2172.899,"endTime":2173.3889999999997,"body":"question."},{"speaker":"Tom Raftery","startTime":2173.3889999999997,"endTime":2177.1389999999997,"body":"If you could have any person, or"},{"speaker":"Tom Raftery","startTime":2181.479,"endTime":2185.199,"body":"character, alive or dead, real or"},{"speaker":"Tom Raftery","startTime":2181.479,"endTime":2185.199,"body":"fictional, as a spokesperson for"},{"speaker":"Tom Raftery","startTime":2185.199,"endTime":2188.3489999999997,"body":"carbon accounting, responsible carbon"},{"speaker":"Tom Raftery","startTime":2185.199,"endTime":2188.3489999999997,"body":"accounting, who would it be, and why?"},{"speaker":"George Wade","startTime":2190.495,"endTime":2191.6549999999997,"body":"That's a"},{"speaker":"George Wade","startTime":2190.495,"endTime":2191.6549999999997,"body":"really good question."},{"speaker":"George Wade","startTime":2193.4249999999997,"endTime":2198.145,"body":"I'm gonna say I'm, my temptation"},{"speaker":"George Wade","startTime":2193.4249999999997,"endTime":2198.145,"body":"there is go with someone like a"},{"speaker":"George Wade","startTime":2198.1549999999997,"endTime":2202.275,"body":"voice of command, like a David"},{"speaker":"George Wade","startTime":2198.1549999999997,"endTime":2202.275,"body":"Attenborough, or somebody like that."},{"speaker":"George Wade","startTime":2202.295,"endTime":2204.9649999999997,"body":"But I think that a lot"},{"speaker":"George Wade","startTime":2202.295,"endTime":2204.9649999999997,"body":"of those people exist."},{"speaker":"George Wade","startTime":2205.085,"endTime":2209.795,"body":"I'm actually gonna go for a, a slightly"},{"speaker":"George Wade","startTime":2205.085,"endTime":2209.795,"body":"left field answer and not because I"},{"speaker":"George Wade","startTime":2209.795,"endTime":2214.355,"body":"think that I necessarily agree with"},{"speaker":"George Wade","startTime":2209.795,"endTime":2214.355,"body":"everything they say, but actually"},{"speaker":"George Wade","startTime":2214.355,"endTime":2218.255,"body":"because I think that it will be more"},{"speaker":"George Wade","startTime":2214.355,"endTime":2218.255,"body":"uniting, people together around it."},{"speaker":"George Wade","startTime":2218.275,"endTime":2223.125,"body":"And I'm actually going to say someone"},{"speaker":"George Wade","startTime":2218.275,"endTime":2223.125,"body":"like Elon Musk, because whilst, whilst"},{"speaker":"George Wade","startTime":2223.125,"endTime":2226.705,"body":"he's I don't necessarily agree with"},{"speaker":"George Wade","startTime":2223.125,"endTime":2226.705,"body":"this politics just to put that out"},{"speaker":"George Wade","startTime":2226.705,"endTime":2229.685,"body":"there, but I actually think that if"},{"speaker":"George Wade","startTime":2226.705,"endTime":2229.685,"body":"you think about someone that's an"},{"speaker":"George Wade","startTime":2229.705,"endTime":2234.255,"body":"innovator, someone that has a really"},{"speaker":"George Wade","startTime":2229.705,"endTime":2234.255,"body":"great sense of how do we solve a problem?"},{"speaker":"George Wade","startTime":2235.045,"endTime":2240.005,"body":"And then you combine that with, I"},{"speaker":"George Wade","startTime":2235.045,"endTime":2240.005,"body":"guess, like the, right wing non net"},{"speaker":"George Wade","startTime":2240.005,"endTime":2243.9649999999997,"body":"zero agenda, it might actually bring"},{"speaker":"George Wade","startTime":2240.005,"endTime":2243.9649999999997,"body":"people together rather than just"},{"speaker":"George Wade","startTime":2243.9649999999997,"endTime":2245.745,"body":"speaking to the same, same audience."},{"speaker":"George Wade","startTime":2245.795,"endTime":2246.115,"body":"Yeah."},{"speaker":"George Wade","startTime":2247.0299999999997,"endTime":2250.14,"body":"I wouldn't go as far as saying Donald"},{"speaker":"George Wade","startTime":2247.0299999999997,"endTime":2250.14,"body":"Trump to be the spokesperson of carbon"},{"speaker":"George Wade","startTime":2250.351,"endTime":2254.23,"body":"accounting, I would at least say that"},{"speaker":"George Wade","startTime":2250.351,"endTime":2254.23,"body":"maybe it's somebody that can bring"},{"speaker":"George Wade","startTime":2254.74,"endTime":2257.73,"body":"the group of everyone that believes"},{"speaker":"George Wade","startTime":2254.74,"endTime":2257.73,"body":"whether this is right or wrong and"},{"speaker":"George Wade","startTime":2257.91,"endTime":2259.8199999999997,"body":"ultimately bring those people together."},{"speaker":"George Wade","startTime":2259.8399999999997,"endTime":2263.9,"body":"So yeah, politics aside from it, I"},{"speaker":"George Wade","startTime":2259.8399999999997,"endTime":2263.9,"body":"think that that's my, that's my answer."},{"speaker":"Tom Raftery","startTime":2263.95,"endTime":2265.2799999999997,"body":"Great, great, great."},{"speaker":"Tom Raftery","startTime":2266.0699999999997,"endTime":2269.75,"body":"Ok, we are coming towards the end"},{"speaker":"Tom Raftery","startTime":2266.0699999999997,"endTime":2269.75,"body":"of the podcast now George, is there"},{"speaker":"Tom Raftery","startTime":2269.75,"endTime":2274.5099999999998,"body":"any question I did not ask that you"},{"speaker":"Tom Raftery","startTime":2269.75,"endTime":2274.5099999999998,"body":"wish I did, or any aspect of this we"},{"speaker":"Tom Raftery","startTime":2274.5099999999998,"endTime":2277.2599999999998,"body":"haven't touched on that you think it"},{"speaker":"Tom Raftery","startTime":2274.5099999999998,"endTime":2277.2599999999998,"body":"is important for people to think about?"},{"speaker":"George Wade","startTime":2279.23,"endTime":2279.87,"body":"Not necessarily."},{"speaker":"George Wade","startTime":2279.87,"endTime":2283.95,"body":"I just think that from, from the"},{"speaker":"George Wade","startTime":2279.87,"endTime":2283.95,"body":"perspective of the listener, I think, you"},{"speaker":"George Wade","startTime":2283.95,"endTime":2289.7349999999997,"body":"know, we, I talk a lot for me, we we've"},{"speaker":"George Wade","startTime":2283.95,"endTime":2289.7349999999997,"body":"talked about it quite a bit but, It's how"},{"speaker":"George Wade","startTime":2289.7349999999997,"endTime":2292.275,"body":"do we make sure that people understand"},{"speaker":"George Wade","startTime":2289.7349999999997,"endTime":2292.275,"body":"that it's a journey that they're about"},{"speaker":"George Wade","startTime":2292.275,"endTime":2297.515,"body":"to go on, and the answers that they they"},{"speaker":"George Wade","startTime":2292.275,"endTime":2297.515,"body":"need don't happen in the first first year."},{"speaker":"George Wade","startTime":2297.515,"endTime":2302.99,"body":"And it is that journey between now and"},{"speaker":"George Wade","startTime":2297.515,"endTime":2302.99,"body":"2030 and 2040 And having someone that"},{"speaker":"George Wade","startTime":2302.99,"endTime":2307.8399999999997,"body":"can help you understand instead of being"},{"speaker":"George Wade","startTime":2302.99,"endTime":2307.8399999999997,"body":"almost in your mind manic of, Oh my"},{"speaker":"George Wade","startTime":2307.8399999999997,"endTime":2308.91,"body":"gosh, we need to make loads of change."},{"speaker":"George Wade","startTime":2308.91,"endTime":2310.5299999999997,"body":"We need to solve all these problems."},{"speaker":"George Wade","startTime":2311.4,"endTime":2315.2999999999997,"body":"It's actually quite fundamental how"},{"speaker":"George Wade","startTime":2311.4,"endTime":2315.2999999999997,"body":"we can break it down and start to see"},{"speaker":"George Wade","startTime":2315.2999999999997,"endTime":2318.42,"body":"what's possible now, what's possible"},{"speaker":"George Wade","startTime":2315.2999999999997,"endTime":2318.42,"body":"next and what's possible in the future."},{"speaker":"George Wade","startTime":2319.16,"endTime":2322.89,"body":"And I think for me, not only does"},{"speaker":"George Wade","startTime":2319.16,"endTime":2322.89,"body":"data help you do that, but having"},{"speaker":"George Wade","startTime":2322.89,"endTime":2326.8849999999998,"body":"great people that you can surround"},{"speaker":"George Wade","startTime":2322.89,"endTime":2326.8849999999998,"body":"yourself, whether it's a carbon partner"},{"speaker":"George Wade","startTime":2326.8849999999998,"endTime":2330.565,"body":"like ourselves as Zevero, but also"},{"speaker":"George Wade","startTime":2326.8849999999998,"endTime":2330.565,"body":"whether it's people in your industry."},{"speaker":"George Wade","startTime":2331.055,"endTime":2334.1949999999997,"body":"That will help you go actually,"},{"speaker":"George Wade","startTime":2331.055,"endTime":2334.1949999999997,"body":"that was really hard for us to do."},{"speaker":"George Wade","startTime":2335.015,"endTime":2336.255,"body":"We're not able to do it now."},{"speaker":"George Wade","startTime":2336.345,"endTime":2340.4249999999997,"body":"I think that's the bit that the message"},{"speaker":"George Wade","startTime":2336.345,"endTime":2340.4249999999997,"body":"that I always want to make clear is that"},{"speaker":"George Wade","startTime":2340.4249999999997,"endTime":2344.955,"body":"we want to be the people for that journey"},{"speaker":"George Wade","startTime":2340.4249999999997,"endTime":2344.955,"body":"and that that journey is not overnight."},{"speaker":"George Wade","startTime":2345.2149999999997,"endTime":2349.455,"body":"It wouldn't be, we wouldn't"},{"speaker":"George Wade","startTime":2345.2149999999997,"endTime":2349.455,"body":"have a problem if sustainability"},{"speaker":"George Wade","startTime":2349.455,"endTime":2350.9249999999997,"body":"was easy is what I would say."},{"speaker":"George Wade","startTime":2350.995,"endTime":2355.705,"body":"So that's the, the main thing for me is"},{"speaker":"George Wade","startTime":2350.995,"endTime":2355.705,"body":"really just that I think there's a lot of"},{"speaker":"George Wade","startTime":2355.7149999999997,"endTime":2357.505,"body":"stress, a lot of burnout in this industry."},{"speaker":"George Wade","startTime":2357.505,"endTime":2362.499,"body":"And I think that for a lot of"},{"speaker":"George Wade","startTime":2357.505,"endTime":2362.499,"body":"people, they need to realise that"},{"speaker":"George Wade","startTime":2362.499,"endTime":2367.919,"body":"it's, it is not just all on them to"},{"speaker":"George Wade","startTime":2362.499,"endTime":2367.919,"body":"do in the first year, but no, it's"},{"speaker":"George Wade","startTime":2367.919,"endTime":2370.8089999999997,"body":"been, it's been great chatting Tom."},{"speaker":"Tom Raftery","startTime":2371.229,"endTime":2371.8289999999997,"body":"Yeah, likewise, likewise."},{"speaker":"Tom Raftery","startTime":2371.8289999999997,"endTime":2374.339,"body":"If people George would like to"},{"speaker":"Tom Raftery","startTime":2371.8289999999997,"endTime":2374.339,"body":"know more about yourself, or any of"},{"speaker":"Tom Raftery","startTime":2374.339,"endTime":2376.7729999999997,"body":"the things we discussed here today"},{"speaker":"Tom Raftery","startTime":2374.339,"endTime":2376.7729999999997,"body":"where would you have me direct them?"},{"speaker":"George Wade","startTime":2377.594,"endTime":2378.4939999999997,"body":"Yeah, absolutely."},{"speaker":"George Wade","startTime":2378.554,"endTime":2379.364,"body":"Zevero."},{"speaker":"George Wade","startTime":2379.384,"endTime":2380.484,"body":"earth is our website."},{"speaker":"George Wade","startTime":2380.564,"endTime":2383.604,"body":"hopefully it'll be in show notes,"},{"speaker":"George Wade","startTime":2380.564,"endTime":2383.604,"body":"but, another area where I, I would"},{"speaker":"George Wade","startTime":2383.6639999999998,"endTime":2386.8599999999997,"body":"always plug people visit is I call"},{"speaker":"George Wade","startTime":2383.6639999999998,"endTime":2386.8599999999997,"body":"myself an ardent climate optimist I"},{"speaker":"George Wade","startTime":2389.68,"endTime":2393.85,"body":"write a blog every two weeks called  the"},{"speaker":"George Wade","startTime":2389.68,"endTime":2393.85,"body":"grumpy optimist essentially sharing why we"},{"speaker":"George Wade","startTime":2393.8599999999997,"endTime":2398.9049999999997,"body":"have hope and faith left in in the planet"},{"speaker":"George Wade","startTime":2393.8599999999997,"endTime":2398.9049999999997,"body":"and and the challenges that we can solve."},{"speaker":"George Wade","startTime":2398.955,"endTime":2402.6749999999997,"body":"If people want to communicate with me"},{"speaker":"George Wade","startTime":2398.955,"endTime":2402.6749999999997,"body":"via through Zevero through linkedin."},{"speaker":"George Wade","startTime":2403.015,"endTime":2407.305,"body":"And also I I will always subtly"},{"speaker":"George Wade","startTime":2403.015,"endTime":2407.305,"body":"plug, the blog because it is a labor"},{"speaker":"George Wade","startTime":2407.305,"endTime":2410.745,"body":"of love sometimes my sunday sunday"},{"speaker":"George Wade","startTime":2407.305,"endTime":2410.745,"body":"afternoons and evenings recapping"},{"speaker":"George Wade","startTime":2410.775,"endTime":2413.9049999999997,"body":"two weeks of positive climate news"},{"speaker":"George Wade","startTime":2410.775,"endTime":2413.9049999999997,"body":"is something that I want other people"},{"speaker":"George Wade","startTime":2413.9049999999997,"endTime":2415.645,"body":"to enjoy as much as as much as I do."},{"speaker":"Tom Raftery","startTime":2417.0699999999997,"endTime":2417.43,"body":"Nice."},{"speaker":"Tom Raftery","startTime":2417.5299999999997,"endTime":2417.79,"body":"Great."},{"speaker":"Tom Raftery","startTime":2418.13,"endTime":2419.7799999999997,"body":"I'll put a link to those"},{"speaker":"Tom Raftery","startTime":2418.13,"endTime":2419.7799999999997,"body":"in the show notes, George."},{"speaker":"Tom Raftery","startTime":2419.7799999999997,"endTime":2421.14,"body":"So everyone has access to them."},{"speaker":"Tom Raftery","startTime":2421.99,"endTime":2422.3599999999997,"body":"Super"},{"speaker":"George Wade","startTime":2422.535,"endTime":2422.9449999999997,"body":"Thank you"},{"speaker":"Tom Raftery","startTime":2423.6,"endTime":2424.63,"body":"That's been fantastic."},{"speaker":"Tom Raftery","startTime":2424.66,"endTime":2426.23,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2424.66,"endTime":2426.23,"body":"on the podcast today."},{"speaker":"George Wade","startTime":2426.935,"endTime":2427.4249999999997,"body":"Absolutely."},{"speaker":"George Wade","startTime":2427.4249999999997,"endTime":2427.645,"body":"Tom."},{"speaker":"George Wade","startTime":2427.6949999999997,"endTime":2428.365,"body":"Thanks for having me."},{"speaker":"Tom Raftery","startTime":2429.432,"endTime":2429.932,"body":"Okay."},{"speaker":"Tom Raftery","startTime":2429.9519999999998,"endTime":2433.2019999999998,"body":"Thank you all for tuning into this"},{"speaker":"Tom Raftery","startTime":2429.9519999999998,"endTime":2433.2019999999998,"body":"episode of the Sustainable Supply"},{"speaker":"Tom Raftery","startTime":2433.2219999999998,"endTime":2435.442,"body":"Chain Podcast with me, Tom Raftery."},{"speaker":"Tom Raftery","startTime":2436.642,"endTime":2440.622,"body":"Each week, thousands of supply chain"},{"speaker":"Tom Raftery","startTime":2436.642,"endTime":2440.622,"body":"professionals listen to this show."},{"speaker":"Tom Raftery","startTime":2441.292,"endTime":2445.192,"body":"If you or your organization want"},{"speaker":"Tom Raftery","startTime":2441.292,"endTime":2445.192,"body":"to connect with this dedicated"},{"speaker":"Tom Raftery","startTime":2445.192,"endTime":2447.2819999999997,"body":"audience, consider becoming a sponsor."},{"speaker":"Tom Raftery","startTime":2448.092,"endTime":2452.732,"body":"You can opt for exclusive episode"},{"speaker":"Tom Raftery","startTime":2448.092,"endTime":2452.732,"body":"branding where you choose the guests"},{"speaker":"Tom Raftery","startTime":2453.132,"endTime":2456.232,"body":"or a personalized 30 second ad roll."},{"speaker":"Tom Raftery","startTime":2457.0119999999997,"endTime":2460.442,"body":"It's a unique opportunity to reach"},{"speaker":"Tom Raftery","startTime":2457.0119999999997,"endTime":2460.442,"body":"industry experts and influencers."},{"speaker":"Tom Raftery","startTime":2461.037,"endTime":2465.277,"body":"For more details, hit me up on"},{"speaker":"Tom Raftery","startTime":2461.037,"endTime":2465.277,"body":"Twitter or LinkedIn, or drop me"},{"speaker":"Tom Raftery","startTime":2465.277,"endTime":2467.6769999999997,"body":"an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":2467.897,"endTime":2468.247,"body":"com."},{"speaker":"Tom Raftery","startTime":2469.297,"endTime":2473.147,"body":"Together, let's shape the future"},{"speaker":"Tom Raftery","startTime":2469.297,"endTime":2473.147,"body":"of sustainable supply chains."},{"speaker":"Tom Raftery","startTime":2473.8269999999998,"endTime":2474.217,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":2474.857,"endTime":2475.727,"body":"Catch you all next time."}]}