{"version":"1.0.0","segments":[{"speaker":"Paul F Magel","startTime":3.583,"endTime":5.673,"body":"If you automate"},{"speaker":"Paul F Magel","startTime":3.583,"endTime":5.673,"body":"a broken process, it just"},{"speaker":"Paul F Magel","startTime":5.673,"endTime":7.623,"body":"breaks down that much faster."},{"speaker":"Paul F Magel","startTime":8.163,"endTime":11.213,"body":"So it's really understanding the"},{"speaker":"Paul F Magel","startTime":8.163,"endTime":11.213,"body":"relationship that you have from"},{"speaker":"Paul F Magel","startTime":11.213,"endTime":14.163,"body":"a supply chain, the business"},{"speaker":"Paul F Magel","startTime":11.213,"endTime":14.163,"body":"processes that you have in place,"},{"speaker":"Paul F Magel","startTime":14.483,"endTime":17.193,"body":"find the blind spots that you have."},{"speaker":"Paul F Magel","startTime":17.523,"endTime":21.323,"body":"So you know how to map out a"},{"speaker":"Paul F Magel","startTime":17.523,"endTime":21.323,"body":"technology and a digitisation journey."},{"speaker":"Paul F Magel","startTime":22.083,"endTime":25.103,"body":"Look at those relationships"},{"speaker":"Paul F Magel","startTime":22.083,"endTime":25.103,"body":"because the relationships are key."},{"speaker":"Tom Raftery","startTime":26.376,"endTime":28.436,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":26.376,"endTime":28.436,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":28.446,"endTime":29.946,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":30.266,"endTime":35.106,"body":"Welcome to episode 54 of the Sustainable"},{"speaker":"Tom Raftery","startTime":30.266,"endTime":35.106,"body":"Supply Chain Podcast, the number one show"},{"speaker":"Tom Raftery","startTime":35.326,"endTime":40.016,"body":"focusing exclusively on the intersection"},{"speaker":"Tom Raftery","startTime":35.326,"endTime":40.016,"body":"of sustainability and supply chains."},{"speaker":"Tom Raftery","startTime":40.706,"endTime":43.836,"body":"I'm your host, Tom Raftery, and I'm"},{"speaker":"Tom Raftery","startTime":40.706,"endTime":43.836,"body":"thrilled to have you here today."},{"speaker":"Tom Raftery","startTime":44.656,"endTime":47.426,"body":"A huge thank you goes out"},{"speaker":"Tom Raftery","startTime":44.656,"endTime":47.426,"body":"to our amazing supporters."},{"speaker":"Tom Raftery","startTime":47.843,"endTime":49.423,"body":"You make this podcast possible."},{"speaker":"Tom Raftery","startTime":49.753,"endTime":53.533,"body":"And if you'd like to join this community,"},{"speaker":"Tom Raftery","startTime":49.753,"endTime":53.533,"body":"support starts at just three euros"},{"speaker":"Tom Raftery","startTime":53.533,"endTime":56.206,"body":"or dollars a month, which is less"},{"speaker":"Tom Raftery","startTime":53.533,"endTime":56.206,"body":"than the cost of a cup of coffee."},{"speaker":"Tom Raftery","startTime":56.456,"endTime":60.286,"body":"And you'll find the link in"},{"speaker":"Tom Raftery","startTime":56.456,"endTime":60.286,"body":"the show notes or at tinyurl."},{"speaker":"Tom Raftery","startTime":60.296,"endTime":62.766,"body":"com slash SSC pod."},{"speaker":"Tom Raftery","startTime":63.781,"endTime":68.551,"body":"Now in today's episode, I'm excited to"},{"speaker":"Tom Raftery","startTime":63.781,"endTime":68.551,"body":"talk to Paul Magel and stay tuned because"},{"speaker":"Tom Raftery","startTime":68.601,"endTime":73.421,"body":"in upcoming episodes, I'll be talking"},{"speaker":"Tom Raftery","startTime":68.601,"endTime":73.421,"body":"to Sundar Balakrishnan, who's Director"},{"speaker":"Tom Raftery","startTime":73.421,"endTime":76.161,"body":"of Supply Chain Analytics at LatentView."},{"speaker":"Tom Raftery","startTime":76.941,"endTime":79.971,"body":"Juan Meisel, who's CEO of Grip Shipping."},{"speaker":"Tom Raftery","startTime":80.981,"endTime":84.441,"body":"Shannon Payne, who's SVP"},{"speaker":"Tom Raftery","startTime":80.981,"endTime":84.441,"body":"Supply Chain at MDSI."},{"speaker":"Tom Raftery","startTime":85.061,"endTime":88.441,"body":"And Mickey Vandeloo, who's the"},{"speaker":"Tom Raftery","startTime":85.061,"endTime":88.441,"body":"founder of Lakeview Consulting."},{"speaker":"Tom Raftery","startTime":89.296,"endTime":92.426,"body":"All that in upcoming episodes,"},{"speaker":"Tom Raftery","startTime":89.296,"endTime":92.426,"body":"but back to today's show."},{"speaker":"Tom Raftery","startTime":92.466,"endTime":94.986,"body":"And as I said, I'm talking to Paul Magel."},{"speaker":"Tom Raftery","startTime":95.366,"endTime":97.266,"body":"Paul, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":97.276,"endTime":98.886,"body":"Would you like to introduce yourself?"},{"speaker":"Paul F Magel","startTime":99.568,"endTime":100.028,"body":"Absolutely."},{"speaker":"Paul F Magel","startTime":100.028,"endTime":101.058,"body":"And Tom, thanks for having me."},{"speaker":"Paul F Magel","startTime":101.178,"endTime":102.558,"body":"Again, my name is Paul Magel."},{"speaker":"Paul F Magel","startTime":102.638,"endTime":104.458,"body":"I am with Computer Generated Solutions."},{"speaker":"Paul F Magel","startTime":104.458,"endTime":108.883,"body":"We're a global software and"},{"speaker":"Paul F Magel","startTime":104.458,"endTime":108.883,"body":"technology solutions company."},{"speaker":"Paul F Magel","startTime":108.933,"endTime":111.843,"body":"I am responsible for the"},{"speaker":"Paul F Magel","startTime":108.933,"endTime":111.843,"body":"global software business."},{"speaker":"Paul F Magel","startTime":112.193,"endTime":113.733,"body":"We have a software platform."},{"speaker":"Paul F Magel","startTime":113.793,"endTime":115.813,"body":"Our product is called Blue Cherry."},{"speaker":"Paul F Magel","startTime":116.113,"endTime":119.233,"body":"we primarily focus vertically in"},{"speaker":"Paul F Magel","startTime":116.113,"endTime":119.233,"body":"the fashion business, apparel,"},{"speaker":"Paul F Magel","startTime":119.233,"endTime":121.053,"body":"footwear, and accessories."},{"speaker":"Paul F Magel","startTime":121.333,"endTime":123.313,"body":"I would say with an"},{"speaker":"Paul F Magel","startTime":121.333,"endTime":123.313,"body":"unfashionable side of fashion."},{"speaker":"Paul F Magel","startTime":123.683,"endTime":125.843,"body":"We're focusing on the"},{"speaker":"Paul F Magel","startTime":123.683,"endTime":125.843,"body":"back office solutions."},{"speaker":"Paul F Magel","startTime":125.843,"endTime":129.863,"body":"And again, to your podcast really dealing"},{"speaker":"Paul F Magel","startTime":125.843,"endTime":129.863,"body":"with the supply chain issues that the"},{"speaker":"Paul F Magel","startTime":129.863,"endTime":132.193,"body":"industry facing and focusing on today."},{"speaker":"Tom Raftery","startTime":133.033,"endTime":135.928,"body":"Ok, and what kind of problems"},{"speaker":"Tom Raftery","startTime":133.033,"endTime":135.928,"body":"are you solving for your clients, Paul?"},{"speaker":"Paul F Magel","startTime":137.363,"endTime":141.043,"body":"You know, again we really"},{"speaker":"Paul F Magel","startTime":137.363,"endTime":141.043,"body":"touch on everything from supply side,"},{"speaker":"Paul F Magel","startTime":141.253,"endTime":145.869,"body":"demand side, making sure efficiencies"},{"speaker":"Paul F Magel","startTime":141.253,"endTime":145.869,"body":"across the supply chain, a big piece"},{"speaker":"Paul F Magel","startTime":145.869,"endTime":148.939,"body":"now that we're starting to see is"},{"speaker":"Paul F Magel","startTime":145.869,"endTime":148.939,"body":"around the whole sustainability piece"},{"speaker":"Paul F Magel","startTime":149.279,"endTime":152.499,"body":"and how do you track where goods are"},{"speaker":"Paul F Magel","startTime":149.279,"endTime":152.499,"body":"coming from, how they're being made"},{"speaker":"Paul F Magel","startTime":152.499,"endTime":155.539,"body":"from a labor compliance standpoint and"},{"speaker":"Paul F Magel","startTime":152.499,"endTime":155.539,"body":"how things are going forward, but it's"},{"speaker":"Paul F Magel","startTime":155.549,"endTime":160.234,"body":"all about efficiency, efficiencies and"},{"speaker":"Paul F Magel","startTime":155.549,"endTime":160.234,"body":"distribution of goods to the customers"},{"speaker":"Paul F Magel","startTime":160.234,"endTime":161.934,"body":"in efficient in an efficient manner."},{"speaker":"Paul F Magel","startTime":162.324,"endTime":165.784,"body":"So again, all of the back office functions"},{"speaker":"Paul F Magel","startTime":162.324,"endTime":165.784,"body":"all the way through distribution and"},{"speaker":"Paul F Magel","startTime":165.784,"endTime":167.324,"body":"then the finance and the accounting side,"},{"speaker":"Tom Raftery","startTime":168.394,"endTime":168.704,"body":"Okay."},{"speaker":"Tom Raftery","startTime":168.704,"endTime":172.694,"body":"And I saw on the website that you've been"},{"speaker":"Tom Raftery","startTime":168.704,"endTime":172.694,"body":"with the company since 97, I think it is."},{"speaker":"Paul F Magel","startTime":173.104,"endTime":176.631,"body":"Twenty, 20,"},{"speaker":"Paul F Magel","startTime":173.104,"endTime":176.631,"body":"it'll be 28 years in 2025."},{"speaker":"Paul F Magel","startTime":177.001,"endTime":179.331,"body":"And you know, I used to say I"},{"speaker":"Paul F Magel","startTime":177.001,"endTime":179.331,"body":"was 10 years old when I started."},{"speaker":"Paul F Magel","startTime":179.331,"endTime":180.411,"body":"Now that's even sounding old."},{"speaker":"Paul F Magel","startTime":180.631,"endTime":184.804,"body":"So I was five when I started,"},{"speaker":"Paul F Magel","startTime":180.631,"endTime":184.804,"body":"but you know, a lot of it's"},{"speaker":"Paul F Magel","startTime":184.804,"endTime":186.609,"body":"gone on in those last 28 years."},{"speaker":"Tom Raftery","startTime":187.289,"endTime":187.669,"body":"Okay."},{"speaker":"Tom Raftery","startTime":188.099,"endTime":192.129,"body":"What has happened in the last 28"},{"speaker":"Tom Raftery","startTime":188.099,"endTime":192.129,"body":"years that has surprised you most?"},{"speaker":"Paul F Magel","startTime":194.039,"endTime":195.059,"body":"That's a loaded question."},{"speaker":"Paul F Magel","startTime":195.469,"endTime":198.889,"body":"It's gonna take me 28 years to"},{"speaker":"Paul F Magel","startTime":195.469,"endTime":198.889,"body":"answer the answer the question."},{"speaker":"Paul F Magel","startTime":198.889,"endTime":202.969,"body":"But, you know, obviously we've gone"},{"speaker":"Paul F Magel","startTime":198.889,"endTime":202.969,"body":"through some titanic shifts from"},{"speaker":"Paul F Magel","startTime":202.969,"endTime":205.159,"body":"a technology standpoint, right?"},{"speaker":"Paul F Magel","startTime":205.159,"endTime":209.069,"body":"The most recent one being artificial"},{"speaker":"Paul F Magel","startTime":205.159,"endTime":209.069,"body":"intelligence and A. I Probably prior"},{"speaker":"Paul F Magel","startTime":209.069,"endTime":213.169,"body":"to that, where's the Internet and"},{"speaker":"Paul F Magel","startTime":209.069,"endTime":213.169,"body":"the whole connectivity of the world."},{"speaker":"Paul F Magel","startTime":213.169,"endTime":217.689,"body":"And then prior to that may want to go"},{"speaker":"Paul F Magel","startTime":213.169,"endTime":217.689,"body":"from kind of the mainframe centralized"},{"speaker":"Paul F Magel","startTime":218.649,"endTime":222.509,"body":"solutions to much more what back"},{"speaker":"Paul F Magel","startTime":218.649,"endTime":222.509,"body":"then was client server to now we've"},{"speaker":"Paul F Magel","startTime":222.509,"endTime":225.459,"body":"got this whole cloud enabled world."},{"speaker":"Paul F Magel","startTime":225.459,"endTime":230.399,"body":"And we're moving from totally cloud based"},{"speaker":"Paul F Magel","startTime":225.459,"endTime":230.399,"body":"to hybrid cloud based, but, you know,"},{"speaker":"Paul F Magel","startTime":230.399,"endTime":235.164,"body":"those are kind of, of those years, kind"},{"speaker":"Paul F Magel","startTime":230.399,"endTime":235.164,"body":"of the major And again, I think currently"},{"speaker":"Paul F Magel","startTime":235.584,"endTime":238.954,"body":"everybody's getting their arms around"},{"speaker":"Paul F Magel","startTime":235.584,"endTime":238.954,"body":"artificial intelligence and what that"},{"speaker":"Paul F Magel","startTime":238.954,"endTime":241.034,"body":"means to them and their business model."},{"speaker":"Tom Raftery","startTime":242.299,"endTime":242.729,"body":"Fair enough."},{"speaker":"Tom Raftery","startTime":242.789,"endTime":247.219,"body":"And I mean, digital tools"},{"speaker":"Tom Raftery","startTime":242.789,"endTime":247.219,"body":"are reshaping supply chains."},{"speaker":"Tom Raftery","startTime":247.259,"endTime":250.969,"body":"Where do you see the biggest"},{"speaker":"Tom Raftery","startTime":247.259,"endTime":250.969,"body":"opportunities for digital transformation"},{"speaker":"Tom Raftery","startTime":250.969,"endTime":253.079,"body":"to drive sustainability today?"},{"speaker":"Paul F Magel","startTime":254.004,"endTime":254.244,"body":"Yeah."},{"speaker":"Paul F Magel","startTime":254.244,"endTime":256.214,"body":"So tremendous amount of"},{"speaker":"Paul F Magel","startTime":254.244,"endTime":256.214,"body":"opportunities, right?"},{"speaker":"Paul F Magel","startTime":256.434,"endTime":261.064,"body":"And yes, specifically about"},{"speaker":"Paul F Magel","startTime":256.434,"endTime":261.064,"body":"sustainability, but you know, digitisation"},{"speaker":"Paul F Magel","startTime":261.084,"endTime":264.818,"body":"and supply chain and the use of"},{"speaker":"Paul F Magel","startTime":261.084,"endTime":264.818,"body":"artificial intelligence really crosses"},{"speaker":"Paul F Magel","startTime":264.828,"endTime":268.138,"body":"everything, which again, certainly"},{"speaker":"Paul F Magel","startTime":264.828,"endTime":268.138,"body":"brings sustainability in as well."},{"speaker":"Paul F Magel","startTime":268.138,"endTime":272.133,"body":"You know, I tend to speak to my team and"},{"speaker":"Paul F Magel","startTime":268.138,"endTime":272.133,"body":"even my customers, when we talk about"},{"speaker":"Paul F Magel","startTime":272.133,"endTime":276.323,"body":"AI around kind of three P's and I try to"},{"speaker":"Paul F Magel","startTime":272.133,"endTime":276.323,"body":"make it as simple as possible for folks"},{"speaker":"Paul F Magel","startTime":276.323,"endTime":278.823,"body":"to understand is first P is productivity."},{"speaker":"Paul F Magel","startTime":278.943,"endTime":281.503,"body":"So it's, how do we look at the"},{"speaker":"Paul F Magel","startTime":278.943,"endTime":281.503,"body":"things that we're doing day in,"},{"speaker":"Paul F Magel","startTime":281.503,"endTime":282.973,"body":"day out to get our job done?"},{"speaker":"Paul F Magel","startTime":283.033,"endTime":284.593,"body":"And that could be along the supply chain."},{"speaker":"Paul F Magel","startTime":284.603,"endTime":287.373,"body":"And that could be in terms of"},{"speaker":"Paul F Magel","startTime":284.603,"endTime":287.373,"body":"sustainability, but with the"},{"speaker":"Paul F Magel","startTime":287.373,"endTime":290.223,"body":"new digital tools with AI,"},{"speaker":"Paul F Magel","startTime":287.373,"endTime":290.223,"body":"how do we get more productive?"},{"speaker":"Paul F Magel","startTime":290.223,"endTime":292.623,"body":"So we get more done than"},{"speaker":"Paul F Magel","startTime":290.223,"endTime":292.623,"body":"we've done in the past."},{"speaker":"Paul F Magel","startTime":293.133,"endTime":294.423,"body":"Second p is process."},{"speaker":"Paul F Magel","startTime":294.933,"endTime":298.463,"body":"Our interactions with our customers"},{"speaker":"Paul F Magel","startTime":294.933,"endTime":298.463,"body":"and how we work and the tools that"},{"speaker":"Paul F Magel","startTime":298.463,"endTime":300.163,"body":"we have across the supply chain."},{"speaker":"Paul F Magel","startTime":300.653,"endTime":302.053,"body":"How do we improve that process?"},{"speaker":"Paul F Magel","startTime":302.083,"endTime":306.658,"body":"How do we really turbocharged those"},{"speaker":"Paul F Magel","startTime":302.083,"endTime":306.658,"body":"tools through artificial intelligence"},{"speaker":"Paul F Magel","startTime":306.658,"endTime":309.858,"body":"to make them more efficient, more"},{"speaker":"Paul F Magel","startTime":306.658,"endTime":309.858,"body":"intelligent and more proactive."},{"speaker":"Paul F Magel","startTime":310.318,"endTime":311.778,"body":"And then the third piece is product."},{"speaker":"Paul F Magel","startTime":311.778,"endTime":317.158,"body":"And certainly as a software industry"},{"speaker":"Paul F Magel","startTime":311.778,"endTime":317.158,"body":"executive, what can we be infiltrating"},{"speaker":"Paul F Magel","startTime":317.158,"endTime":321.078,"body":"into our product set from an A."},{"speaker":"Paul F Magel","startTime":317.158,"endTime":321.078,"body":"I standpoint to add more value to"},{"speaker":"Paul F Magel","startTime":321.078,"endTime":323.308,"body":"our customers as we go forward?"},{"speaker":"Paul F Magel","startTime":323.308,"endTime":328.798,"body":"So again, from a sustainability"},{"speaker":"Paul F Magel","startTime":323.308,"endTime":328.798,"body":"standpoint, the only way you can track"},{"speaker":"Paul F Magel","startTime":328.798,"endTime":334.388,"body":"sustainability and find and respond to all"},{"speaker":"Paul F Magel","startTime":328.798,"endTime":334.388,"body":"the compliance and rules and regulations"},{"speaker":"Paul F Magel","startTime":334.388,"endTime":338.958,"body":"that are coming out now is to digitize"},{"speaker":"Paul F Magel","startTime":334.388,"endTime":338.958,"body":"that whole supply chain from your vendor"},{"speaker":"Paul F Magel","startTime":338.968,"endTime":340.933,"body":"all the way through to the consumer."},{"speaker":"Paul F Magel","startTime":340.933,"endTime":344.823,"body":"So that's kind of the first step is"},{"speaker":"Paul F Magel","startTime":340.933,"endTime":344.823,"body":"to get everybody connected digitally."},{"speaker":"Paul F Magel","startTime":345.233,"endTime":348.903,"body":"And I think AI will help to accelerate"},{"speaker":"Paul F Magel","startTime":345.233,"endTime":348.903,"body":"that as we go forward and certainly"},{"speaker":"Paul F Magel","startTime":348.903,"endTime":350.293,"body":"new platforms, I mentioned cloud."},{"speaker":"Paul F Magel","startTime":350.953,"endTime":355.133,"body":"Cloud based open APIs and just some"},{"speaker":"Paul F Magel","startTime":350.953,"endTime":355.133,"body":"of the newer technologies that allow"},{"speaker":"Paul F Magel","startTime":355.133,"endTime":359.043,"body":"us to be much more interactive at how"},{"speaker":"Paul F Magel","startTime":355.133,"endTime":359.043,"body":"we communicate among systems will help"},{"speaker":"Paul F Magel","startTime":359.043,"endTime":361.293,"body":"drive that message and value proposition."},{"speaker":"Tom Raftery","startTime":362.338,"endTime":362.768,"body":"Okay."},{"speaker":"Tom Raftery","startTime":362.768,"endTime":365.168,"body":"And what about something"},{"speaker":"Tom Raftery","startTime":362.768,"endTime":365.168,"body":"like transparency?"},{"speaker":"Tom Raftery","startTime":365.548,"endTime":368.148,"body":"It seems to be kind of the Holy"},{"speaker":"Tom Raftery","startTime":365.548,"endTime":368.148,"body":"grail of modern supply chains."},{"speaker":"Tom Raftery","startTime":368.148,"endTime":372.048,"body":"How, how far are we from"},{"speaker":"Tom Raftery","startTime":368.148,"endTime":372.048,"body":"achieving real time end to end"},{"speaker":"Tom Raftery","startTime":372.048,"endTime":373.538,"body":"visibility across supply chains?"},{"speaker":"Paul F Magel","startTime":373.548,"endTime":375.878,"body":"Yeah, look, it's a It's"},{"speaker":"Paul F Magel","startTime":373.548,"endTime":375.878,"body":"an interesting conversation, right?"},{"speaker":"Paul F Magel","startTime":375.878,"endTime":378.558,"body":"And when it comes to sustainability,"},{"speaker":"Paul F Magel","startTime":375.878,"endTime":378.558,"body":"I talk to a lot of people are very,"},{"speaker":"Paul F Magel","startTime":378.558,"endTime":380.348,"body":"very passionate about sustainability."},{"speaker":"Paul F Magel","startTime":380.748,"endTime":384.448,"body":"And, you know, I always say,"},{"speaker":"Paul F Magel","startTime":380.748,"endTime":384.448,"body":"Hey, as a technology guy, it's"},{"speaker":"Paul F Magel","startTime":384.448,"endTime":386.818,"body":"really not that complicated to me."},{"speaker":"Paul F Magel","startTime":386.818,"endTime":388.468,"body":"It's just another field"},{"speaker":"Paul F Magel","startTime":386.818,"endTime":388.468,"body":"in the database, right?"},{"speaker":"Paul F Magel","startTime":388.468,"endTime":391.348,"body":"So in order to be transparent"},{"speaker":"Paul F Magel","startTime":388.468,"endTime":391.348,"body":"means you have to have the"},{"speaker":"Paul F Magel","startTime":391.348,"endTime":392.538,"body":"information you have to track it."},{"speaker":"Paul F Magel","startTime":392.548,"endTime":395.638,"body":"So from a technology platform"},{"speaker":"Paul F Magel","startTime":392.548,"endTime":395.638,"body":"standpoint, it's about having the"},{"speaker":"Paul F Magel","startTime":395.638,"endTime":399.248,"body":"right container to capture the"},{"speaker":"Paul F Magel","startTime":395.638,"endTime":399.248,"body":"data that you want to capture where"},{"speaker":"Paul F Magel","startTime":399.248,"endTime":401.318,"body":"something was sourced, who touched it."},{"speaker":"Paul F Magel","startTime":401.318,"endTime":401.453,"body":"right?"},{"speaker":"Paul F Magel","startTime":401.703,"endTime":405.813,"body":"You know, the amount of labor was put"},{"speaker":"Paul F Magel","startTime":401.703,"endTime":405.813,"body":"into it, you know, the raw materials"},{"speaker":"Paul F Magel","startTime":405.813,"endTime":407.253,"body":"that were used, et cetera, et cetera."},{"speaker":"Paul F Magel","startTime":407.253,"endTime":409.133,"body":"So we have to track all of that."},{"speaker":"Paul F Magel","startTime":409.423,"endTime":412.633,"body":"And then we may have, you know, but then"},{"speaker":"Paul F Magel","startTime":409.423,"endTime":412.633,"body":"we have to have kind of a reporting layer"},{"speaker":"Paul F Magel","startTime":412.673,"endTime":417.003,"body":"so we can report back to whether it's"},{"speaker":"Paul F Magel","startTime":412.673,"endTime":417.003,"body":"government agencies, the consumers or"},{"speaker":"Paul F Magel","startTime":417.003,"endTime":420.683,"body":"to your stakeholders about those goods"},{"speaker":"Paul F Magel","startTime":417.003,"endTime":420.683,"body":"and where they came from and how they're"},{"speaker":"Paul F Magel","startTime":420.693,"endTime":425.648,"body":"being And then from a platform standpoint,"},{"speaker":"Paul F Magel","startTime":420.693,"endTime":425.648,"body":"we've got to have open APIs and things"},{"speaker":"Paul F Magel","startTime":425.658,"endTime":428.178,"body":"so we can connect from system to system."},{"speaker":"Paul F Magel","startTime":428.178,"endTime":429.548,"body":"So that data is going forward."},{"speaker":"Paul F Magel","startTime":429.548,"endTime":433.008,"body":"So, you know, your question"},{"speaker":"Paul F Magel","startTime":429.548,"endTime":433.008,"body":"was how close are we are?"},{"speaker":"Paul F Magel","startTime":433.008,"endTime":436.508,"body":"How far are we from a"},{"speaker":"Paul F Magel","startTime":433.008,"endTime":436.508,"body":"technology standpoint, the"},{"speaker":"Paul F Magel","startTime":436.508,"endTime":438.048,"body":"capability is certainly there."},{"speaker":"Paul F Magel","startTime":438.534,"endTime":440.274,"body":"You know how complex supply chains are."},{"speaker":"Paul F Magel","startTime":440.274,"endTime":444.504,"body":"It's one getting every link on that chain"},{"speaker":"Paul F Magel","startTime":440.274,"endTime":444.504,"body":"connected, which again, if you go back a"},{"speaker":"Paul F Magel","startTime":444.504,"endTime":447.564,"body":"few years ago, and I didn't bring it up"},{"speaker":"Paul F Magel","startTime":444.504,"endTime":447.564,"body":"in that first question about some of the"},{"speaker":"Paul F Magel","startTime":447.564,"endTime":449.864,"body":"major changes which was blockchain, right?"},{"speaker":"Paul F Magel","startTime":449.874,"endTime":453.304,"body":"Blockchain was talked about tying"},{"speaker":"Paul F Magel","startTime":449.874,"endTime":453.304,"body":"this all together, building all"},{"speaker":"Paul F Magel","startTime":453.304,"endTime":457.604,"body":"this, but it was a very heavy lift in"},{"speaker":"Paul F Magel","startTime":453.304,"endTime":457.604,"body":"terms of technology, very heavy lift."},{"speaker":"Paul F Magel","startTime":457.604,"endTime":459.624,"body":"You're only as strong"},{"speaker":"Paul F Magel","startTime":457.604,"endTime":459.624,"body":"as your weakest link."},{"speaker":"Paul F Magel","startTime":459.624,"endTime":463.449,"body":"So if you don't have the data in that"},{"speaker":"Paul F Magel","startTime":459.624,"endTime":463.449,"body":"chain, then you're not transparent"},{"speaker":"Paul F Magel","startTime":463.849,"endTime":465.759,"body":"or traceable as we go forward."},{"speaker":"Paul F Magel","startTime":465.759,"endTime":469.539,"body":"So technologically wise,"},{"speaker":"Paul F Magel","startTime":465.759,"endTime":469.539,"body":"we're there, we can handle it."},{"speaker":"Paul F Magel","startTime":470.029,"endTime":473.369,"body":"The challenge is getting that"},{"speaker":"Paul F Magel","startTime":470.029,"endTime":473.369,"body":"entire supply chain linked together."},{"speaker":"Paul F Magel","startTime":473.369,"endTime":475.619,"body":"There's some old legacy systems"},{"speaker":"Paul F Magel","startTime":473.369,"endTime":475.619,"body":"that have to be updated."},{"speaker":"Paul F Magel","startTime":476.129,"endTime":478.849,"body":"There's suppliers in parts of the"},{"speaker":"Paul F Magel","startTime":476.129,"endTime":478.849,"body":"world that don't have some of the"},{"speaker":"Paul F Magel","startTime":478.849,"endTime":481.569,"body":"infrastructure that's required"},{"speaker":"Paul F Magel","startTime":478.849,"endTime":481.569,"body":"to provide that going forward."},{"speaker":"Paul F Magel","startTime":481.939,"endTime":483.779,"body":"And it's not also just"},{"speaker":"Paul F Magel","startTime":481.939,"endTime":483.779,"body":"about reporting on it."},{"speaker":"Paul F Magel","startTime":483.789,"endTime":486.484,"body":"The other question is how"},{"speaker":"Paul F Magel","startTime":483.789,"endTime":486.484,"body":"do you validate that data."},{"speaker":"Paul F Magel","startTime":486.944,"endTime":488.244,"body":"Which is kind of the next piece of that."},{"speaker":"Paul F Magel","startTime":488.244,"endTime":490.364,"body":"People can put things into"},{"speaker":"Paul F Magel","startTime":488.244,"endTime":490.364,"body":"the system as much as they"},{"speaker":"Paul F Magel","startTime":490.364,"endTime":492.814,"body":"want, but how validated is it?"},{"speaker":"Paul F Magel","startTime":492.844,"endTime":495.424,"body":"And that's where I think AI is going"},{"speaker":"Paul F Magel","startTime":492.844,"endTime":495.424,"body":"to help come and accelerate that."},{"speaker":"Paul F Magel","startTime":496.024,"endTime":500.644,"body":"Cause you can start doing things like"},{"speaker":"Paul F Magel","startTime":496.024,"endTime":500.644,"body":"tapping into public satellite feeds"},{"speaker":"Paul F Magel","startTime":500.874,"endTime":504.184,"body":"and start looking at your suppliers"},{"speaker":"Paul F Magel","startTime":500.874,"endTime":504.184,"body":"and start rating your supplies."},{"speaker":"Paul F Magel","startTime":504.214,"endTime":508.344,"body":"And based on activity from those"},{"speaker":"Paul F Magel","startTime":504.214,"endTime":508.344,"body":"satellites, you can kind of see where"},{"speaker":"Paul F Magel","startTime":508.344,"endTime":511.034,"body":"people are living, how they're living,"},{"speaker":"Paul F Magel","startTime":508.344,"endTime":511.034,"body":"how much time they're spending in the"},{"speaker":"Paul F Magel","startTime":511.034,"endTime":513.414,"body":"factories as one example of one way."},{"speaker":"Paul F Magel","startTime":513.789,"endTime":518.209,"body":"It's to use technology to kind of"},{"speaker":"Paul F Magel","startTime":513.789,"endTime":518.209,"body":"help with that certification of data"},{"speaker":"Paul F Magel","startTime":518.599,"endTime":520.259,"body":"and traceability, as you mentioned."},{"speaker":"Tom Raftery","startTime":521.159,"endTime":521.899,"body":"Yeah, interesting."},{"speaker":"Tom Raftery","startTime":522.329,"endTime":522.539,"body":"Okay."},{"speaker":"Tom Raftery","startTime":523.009,"endTime":525.069,"body":"And what about costs?"},{"speaker":"Tom Raftery","startTime":525.069,"endTime":529.709,"body":"Because you know, sustainability"},{"speaker":"Tom Raftery","startTime":525.069,"endTime":529.709,"body":"often feels like it's a trade"},{"speaker":"Tom Raftery","startTime":529.709,"endTime":530.969,"body":"off with cost efficiency."},{"speaker":"Tom Raftery","startTime":530.969,"endTime":534.019,"body":"How do businesses strike"},{"speaker":"Tom Raftery","startTime":530.969,"endTime":534.019,"body":"that balance effectively?"},{"speaker":"Paul F Magel","startTime":534.679,"endTime":536.349,"body":"Yeah, I think"},{"speaker":"Paul F Magel","startTime":534.679,"endTime":536.349,"body":"that's something that people are"},{"speaker":"Paul F Magel","startTime":536.349,"endTime":538.359,"body":"struggling with here in right?"},{"speaker":"Paul F Magel","startTime":538.359,"endTime":541.449,"body":"There's certainly requirements"},{"speaker":"Paul F Magel","startTime":538.359,"endTime":541.449,"body":"coming in from the consumers."},{"speaker":"Paul F Magel","startTime":541.509,"endTime":544.949,"body":"You know, if you look at the data,"},{"speaker":"Paul F Magel","startTime":541.509,"endTime":544.949,"body":"they'd like to buy from a company who's"},{"speaker":"Paul F Magel","startTime":544.949,"endTime":549.799,"body":"more sustainable, who's not exploiting"},{"speaker":"Paul F Magel","startTime":544.949,"endTime":549.799,"body":"workers and those types of things, but"},{"speaker":"Paul F Magel","startTime":549.799,"endTime":552.339,"body":"it's, but it also costs more to do that."},{"speaker":"Paul F Magel","startTime":552.379,"endTime":556.754,"body":"And I think the data also shows that"},{"speaker":"Paul F Magel","startTime":552.379,"endTime":556.754,"body":"there's a certain point where as much"},{"speaker":"Paul F Magel","startTime":556.754,"endTime":560.434,"body":"as people desire to purchase those"},{"speaker":"Paul F Magel","startTime":556.754,"endTime":560.434,"body":"types of goods with those types of"},{"speaker":"Paul F Magel","startTime":560.844,"endTime":564.814,"body":"attributes there's only a certain amount"},{"speaker":"Paul F Magel","startTime":560.844,"endTime":564.814,"body":"of money they want to spend for those."},{"speaker":"Paul F Magel","startTime":565.324,"endTime":568.424,"body":"Again I think that's also where"},{"speaker":"Paul F Magel","startTime":565.324,"endTime":568.424,"body":"technology comes in again today."},{"speaker":"Paul F Magel","startTime":568.424,"endTime":572.484,"body":"So we talked about kind of that"},{"speaker":"Paul F Magel","startTime":568.424,"endTime":572.484,"body":"first T P about productivity and"},{"speaker":"Paul F Magel","startTime":572.484,"endTime":574.254,"body":"using AI to become more productive."},{"speaker":"Paul F Magel","startTime":574.304,"endTime":577.824,"body":"So if I can do more with less and deploy"},{"speaker":"Paul F Magel","startTime":574.304,"endTime":577.824,"body":"technology to make us more efficient,"},{"speaker":"Paul F Magel","startTime":578.214,"endTime":582.094,"body":"we hopefully can drive the cost down so"},{"speaker":"Paul F Magel","startTime":578.214,"endTime":582.094,"body":"that when we bring in that traceability"},{"speaker":"Paul F Magel","startTime":582.104,"endTime":586.529,"body":"data, And we start looking at some of"},{"speaker":"Paul F Magel","startTime":582.104,"endTime":586.529,"body":"the costs of doing business to allow it"},{"speaker":"Paul F Magel","startTime":586.529,"endTime":591.773,"body":"to make that more visible and accessible"},{"speaker":"Paul F Magel","startTime":586.529,"endTime":591.773,"body":"to the, consumers that it's done in"},{"speaker":"Paul F Magel","startTime":591.773,"endTime":595.193,"body":"a way that, it's the right product"},{"speaker":"Paul F Magel","startTime":591.773,"endTime":595.193,"body":"at the right price at the right time."},{"speaker":"Paul F Magel","startTime":595.493,"endTime":598.703,"body":"So the customers have what they"},{"speaker":"Paul F Magel","startTime":595.493,"endTime":598.703,"body":"need and they've got a price"},{"speaker":"Paul F Magel","startTime":598.703,"endTime":599.853,"body":"point they're willing to pay for."},{"speaker":"Paul F Magel","startTime":600.113,"endTime":602.533,"body":"So again, I think it's a balance"},{"speaker":"Paul F Magel","startTime":600.113,"endTime":602.533,"body":"that everyone's kind of looking at."},{"speaker":"Paul F Magel","startTime":603.628,"endTime":607.298,"body":"we give them what they need, give"},{"speaker":"Paul F Magel","startTime":603.628,"endTime":607.298,"body":"the government what they need and"},{"speaker":"Paul F Magel","startTime":607.298,"endTime":611.638,"body":"still be able to provide a product"},{"speaker":"Paul F Magel","startTime":607.298,"endTime":611.638,"body":"that people are willing to pay for."},{"speaker":"Tom Raftery","startTime":612.488,"endTime":612.968,"body":"Okay."},{"speaker":"Tom Raftery","startTime":613.258,"endTime":617.558,"body":"And you mentioned AI, it's obviously"},{"speaker":"Tom Raftery","startTime":613.258,"endTime":617.558,"body":"transforming supply chain planning,"},{"speaker":"Tom Raftery","startTime":617.558,"endTime":624.088,"body":"but how can it handle the increasing"},{"speaker":"Tom Raftery","startTime":617.558,"endTime":624.088,"body":"unpredictability of global disruptions?"},{"speaker":"Tom Raftery","startTime":624.088,"endTime":626.118,"body":"I mean, they're popping up"},{"speaker":"Tom Raftery","startTime":624.088,"endTime":626.118,"body":"all the time now, it seems."},{"speaker":"Paul F Magel","startTime":626.878,"endTime":627.148,"body":"Yeah."},{"speaker":"Paul F Magel","startTime":627.148,"endTime":632.908,"body":"So again, AI and just that whole"},{"speaker":"Paul F Magel","startTime":627.148,"endTime":632.908,"body":"digitisation of the supply chain, right?"},{"speaker":"Paul F Magel","startTime":632.908,"endTime":636.378,"body":"At the end of the day, it's all about"},{"speaker":"Paul F Magel","startTime":632.908,"endTime":636.378,"body":"collecting as much data as you can to"},{"speaker":"Paul F Magel","startTime":637.628,"endTime":642.288,"body":"not only predictive models, but to be"},{"speaker":"Paul F Magel","startTime":637.628,"endTime":642.288,"body":"much, much more agile as you go forward."},{"speaker":"Paul F Magel","startTime":642.288,"endTime":645.438,"body":"So, you know, one of the big benefits"},{"speaker":"Paul F Magel","startTime":642.288,"endTime":645.438,"body":"of AI is to take a tremendous amount"},{"speaker":"Paul F Magel","startTime":645.438,"endTime":650.368,"body":"of data, um, and be able to make,"},{"speaker":"Paul F Magel","startTime":645.438,"endTime":650.368,"body":"not just looking in the past and make"},{"speaker":"Paul F Magel","startTime":650.378,"endTime":654.758,"body":"predictions from the past, but also"},{"speaker":"Paul F Magel","startTime":650.378,"endTime":654.758,"body":"sensing demand that's current, sensing"},{"speaker":"Paul F Magel","startTime":655.138,"endTime":656.318,"body":"different things that are going on."},{"speaker":"Paul F Magel","startTime":656.318,"endTime":659.138,"body":"I talked about satellite images and input."},{"speaker":"Paul F Magel","startTime":659.448,"endTime":660.638,"body":"It could be weather related."},{"speaker":"Paul F Magel","startTime":661.468,"endTime":666.688,"body":"models and predictive models that can"},{"speaker":"Paul F Magel","startTime":661.468,"endTime":666.688,"body":"all be brought into how we can bring"},{"speaker":"Paul F Magel","startTime":666.688,"endTime":671.174,"body":"all of these pieces together to be much"},{"speaker":"Paul F Magel","startTime":666.688,"endTime":671.174,"body":"more efficient So I think AI is going"},{"speaker":"Paul F Magel","startTime":671.174,"endTime":676.814,"body":"to help drive that that efficiency going"},{"speaker":"Paul F Magel","startTime":671.174,"endTime":676.814,"body":"forward, allow us to build a much broader"},{"speaker":"Paul F Magel","startTime":676.814,"endTime":683.364,"body":"base of supplier relationships and much"},{"speaker":"Paul F Magel","startTime":676.814,"endTime":683.364,"body":"more, you know, I speak to my clients a"},{"speaker":"Paul F Magel","startTime":683.364,"endTime":687.149,"body":"lot about, you know, if we didn't learn"},{"speaker":"Paul F Magel","startTime":683.364,"endTime":687.149,"body":"the lesson during covid about having"},{"speaker":"Paul F Magel","startTime":687.189,"endTime":691.439,"body":"a supplier relationship that's much"},{"speaker":"Paul F Magel","startTime":687.189,"endTime":691.439,"body":"more kind of a risk reward model where"},{"speaker":"Paul F Magel","startTime":691.439,"endTime":696.219,"body":"you're tied together, but by having the"},{"speaker":"Paul F Magel","startTime":691.439,"endTime":696.219,"body":"ability to sense demand, know where the"},{"speaker":"Paul F Magel","startTime":696.219,"endTime":699.959,"body":"consumers are going to want what they"},{"speaker":"Paul F Magel","startTime":696.219,"endTime":699.959,"body":"want, you can diversify your supplier"},{"speaker":"Paul F Magel","startTime":699.959,"endTime":703.779,"body":"base much, much more and then based on"},{"speaker":"Paul F Magel","startTime":699.959,"endTime":703.779,"body":"where the demand is coming from, whether"},{"speaker":"Paul F Magel","startTime":703.779,"endTime":708.419,"body":"it's onshore, near shore, or you're doing"},{"speaker":"Paul F Magel","startTime":703.779,"endTime":708.419,"body":"things offshore, you can really have a"},{"speaker":"Paul F Magel","startTime":708.419,"endTime":710.049,"body":"much more of a balanced supply chain."},{"speaker":"Paul F Magel","startTime":710.524,"endTime":713.284,"body":"And then just going back to your"},{"speaker":"Paul F Magel","startTime":710.524,"endTime":713.284,"body":"question is, once I have a balanced"},{"speaker":"Paul F Magel","startTime":713.284,"endTime":717.284,"body":"supply chain and I know the attributes"},{"speaker":"Paul F Magel","startTime":713.284,"endTime":717.284,"body":"of that supply chain, if there is a"},{"speaker":"Paul F Magel","startTime":717.284,"endTime":721.964,"body":"disruption that comes and I'm digitised"},{"speaker":"Paul F Magel","startTime":717.284,"endTime":721.964,"body":"and I have real-time information, I"},{"speaker":"Paul F Magel","startTime":721.964,"endTime":728.954,"body":"can quickly reroute, or remake, or"},{"speaker":"Paul F Magel","startTime":721.964,"endTime":728.954,"body":"reorder or do whatever I need to do to"},{"speaker":"Paul F Magel","startTime":728.954,"endTime":733.874,"body":"be much more agile to navigate whatever"},{"speaker":"Paul F Magel","startTime":728.954,"endTime":733.874,"body":"disruptions may come in the future."},{"speaker":"Paul F Magel","startTime":733.874,"endTime":738.034,"body":"So, summarising, just, we've got to have"},{"speaker":"Paul F Magel","startTime":733.874,"endTime":738.034,"body":"a much more diversified supplier base."},{"speaker":"Paul F Magel","startTime":738.034,"endTime":741.584,"body":"You can't just look at one region, follow"},{"speaker":"Paul F Magel","startTime":738.034,"endTime":741.584,"body":"the cheapest needle, because if that"},{"speaker":"Paul F Magel","startTime":741.584,"endTime":745.694,"body":"gets tariffed or if that's a region that"},{"speaker":"Paul F Magel","startTime":741.584,"endTime":745.694,"body":"gets shut off because of geopolitical"},{"speaker":"Paul F Magel","startTime":746.079,"endTime":748.079,"body":"issues, you have no other place to go."},{"speaker":"Paul F Magel","startTime":748.319,"endTime":752.479,"body":"But if You built out a very wide breath of"},{"speaker":"Paul F Magel","startTime":748.319,"endTime":752.479,"body":"supplier base because of the data that's"},{"speaker":"Paul F Magel","startTime":752.479,"endTime":755.879,"body":"now available through that digitisation"},{"speaker":"Paul F Magel","startTime":752.479,"endTime":755.879,"body":"of supply chain, it gives you many,"},{"speaker":"Paul F Magel","startTime":755.879,"endTime":757.549,"body":"many more options as you go forward."},{"speaker":"Paul F Magel","startTime":757.859,"endTime":761.309,"body":"And based on what AI can bring"},{"speaker":"Paul F Magel","startTime":757.859,"endTime":761.309,"body":"to the table in terms of demand"},{"speaker":"Paul F Magel","startTime":761.719,"endTime":765.493,"body":"predictability, you can make"},{"speaker":"Paul F Magel","startTime":761.719,"endTime":765.493,"body":"the pieces in the right place."},{"speaker":"Paul F Magel","startTime":765.913,"endTime":769.363,"body":"Or revert if there is a"},{"speaker":"Paul F Magel","startTime":765.913,"endTime":769.363,"body":"disruption in that supply chain."},{"speaker":"Tom Raftery","startTime":770.573,"endTime":771.103,"body":"Fair enough."},{"speaker":"Tom Raftery","startTime":771.423,"endTime":775.426,"body":"And what about things like then circular"},{"speaker":"Tom Raftery","startTime":771.423,"endTime":775.426,"body":"economy, it's, we're starting to see a,"},{"speaker":"Tom Raftery","startTime":775.506,"endTime":779.796,"body":"an uptick of interest in circular economy"},{"speaker":"Tom Raftery","startTime":775.506,"endTime":779.796,"body":"in the kind of manufacturing space, for"},{"speaker":"Tom Raftery","startTime":779.796,"endTime":784.686,"body":"example, but in the fashion industry,"},{"speaker":"Tom Raftery","startTime":779.796,"endTime":784.686,"body":"is that starting to take hold as well?"},{"speaker":"Tom Raftery","startTime":784.686,"endTime":788.656,"body":"You know, are companies taking"},{"speaker":"Tom Raftery","startTime":784.686,"endTime":788.656,"body":"steps to embed reuse and recycling"},{"speaker":"Tom Raftery","startTime":788.656,"endTime":789.586,"body":"into their supply chains?"},{"speaker":"Paul F Magel","startTime":790.409,"endTime":790.649,"body":"Yeah."},{"speaker":"Paul F Magel","startTime":790.649,"endTime":792.509,"body":"Look, there's a lot of"},{"speaker":"Paul F Magel","startTime":790.649,"endTime":792.509,"body":"that going on, right?"},{"speaker":"Paul F Magel","startTime":792.509,"endTime":796.349,"body":"And you're seeing rental companies"},{"speaker":"Paul F Magel","startTime":792.509,"endTime":796.349,"body":"coming up, you're seeing, you know,"},{"speaker":"Paul F Magel","startTime":796.359,"endTime":800.159,"body":"a lot of different areas, certainly"},{"speaker":"Paul F Magel","startTime":796.359,"endTime":800.159,"body":"from a standpoint of raw material"},{"speaker":"Paul F Magel","startTime":800.169,"endTime":803.409,"body":"sourcing, where they're getting"},{"speaker":"Paul F Magel","startTime":800.169,"endTime":803.409,"body":"raw materials from, you know, the"},{"speaker":"Paul F Magel","startTime":803.409,"endTime":806.573,"body":"goal is to really reduce the waste."},{"speaker":"Paul F Magel","startTime":806.603,"endTime":809.633,"body":"This industry, you know, produces"},{"speaker":"Paul F Magel","startTime":806.603,"endTime":809.633,"body":"a tremendous amount of waste."},{"speaker":"Paul F Magel","startTime":809.653,"endTime":815.413,"body":"So one thing is being able to better"},{"speaker":"Paul F Magel","startTime":809.653,"endTime":815.413,"body":"forecast demand and, you know, AI"},{"speaker":"Paul F Magel","startTime":815.873,"endTime":818.373,"body":"in the supply chain, that's one of"},{"speaker":"Paul F Magel","startTime":815.873,"endTime":818.373,"body":"the first areas folks are looking"},{"speaker":"Paul F Magel","startTime":818.373,"endTime":823.708,"body":"at is, demand forecasting and making"},{"speaker":"Paul F Magel","startTime":818.373,"endTime":823.708,"body":"sure we're, you know, making to the"},{"speaker":"Paul F Magel","startTime":823.708,"endTime":827.988,"body":"demand and not over overproducing,"},{"speaker":"Paul F Magel","startTime":823.708,"endTime":827.988,"body":"which will help from a sustainability"},{"speaker":"Paul F Magel","startTime":827.988,"endTime":831.898,"body":"standpoint and and putting less into"},{"speaker":"Paul F Magel","startTime":827.988,"endTime":831.898,"body":"the landfills and those types of things,"},{"speaker":"Paul F Magel","startTime":831.978,"endTime":833.978,"body":"certainly so that that piece as well."},{"speaker":"Paul F Magel","startTime":834.318,"endTime":838.168,"body":"And then again, as you look at folks who"},{"speaker":"Paul F Magel","startTime":834.318,"endTime":838.168,"body":"are looking at models now, where things"},{"speaker":"Paul F Magel","startTime":838.168,"endTime":843.584,"body":"can be returned and repaired and sent back"},{"speaker":"Paul F Magel","startTime":838.168,"endTime":843.584,"body":"rather than being replaced rental models."},{"speaker":"Paul F Magel","startTime":843.614,"endTime":844.064,"body":"And again."},{"speaker":"Paul F Magel","startTime":844.429,"endTime":846.339,"body":"Using technology to trace garments."},{"speaker":"Paul F Magel","startTime":846.339,"endTime":849.629,"body":"So even when you're renting them, you"},{"speaker":"Paul F Magel","startTime":846.339,"endTime":849.629,"body":"know where they came from initially."},{"speaker":"Paul F Magel","startTime":849.969,"endTime":853.279,"body":"So I think it's a combination"},{"speaker":"Paul F Magel","startTime":849.969,"endTime":853.279,"body":"of looking at producing less."},{"speaker":"Paul F Magel","startTime":853.539,"endTime":855.359,"body":"So there's less waste."},{"speaker":"Paul F Magel","startTime":855.989,"endTime":859.689,"body":"Reusing what's already been produced in"},{"speaker":"Paul F Magel","startTime":855.989,"endTime":859.689,"body":"a way that's efficient and you're seeing"},{"speaker":"Paul F Magel","startTime":859.689,"endTime":862.329,"body":"business models come up on that as well."},{"speaker":"Paul F Magel","startTime":862.569,"endTime":866.709,"body":"And again, I think technology just drives"},{"speaker":"Paul F Magel","startTime":862.569,"endTime":866.709,"body":"the ability to do that going forward."},{"speaker":"Tom Raftery","startTime":868.024,"endTime":868.574,"body":"Okay."},{"speaker":"Tom Raftery","startTime":869.044,"endTime":871.534,"body":"And what about the regulatory environment?"},{"speaker":"Tom Raftery","startTime":871.844,"endTime":876.704,"body":"How should businesses prepare for"},{"speaker":"Tom Raftery","startTime":871.844,"endTime":876.704,"body":"emerging environmental regulations"},{"speaker":"Tom Raftery","startTime":876.704,"endTime":877.884,"body":"while staying competitive?"},{"speaker":"Tom Raftery","startTime":877.904,"endTime":883.004,"body":"Because as we're seeing, there"},{"speaker":"Tom Raftery","startTime":877.904,"endTime":883.004,"body":"are far more regulations coming"},{"speaker":"Tom Raftery","startTime":883.004,"endTime":885.264,"body":"up in this space globally."},{"speaker":"Tom Raftery","startTime":885.264,"endTime":887.374,"body":"It's not just here in"},{"speaker":"Tom Raftery","startTime":885.264,"endTime":887.374,"body":"the EU, but globally."},{"speaker":"Paul F Magel","startTime":887.773,"endTime":888.433,"body":"Yeah, absolutely."},{"speaker":"Paul F Magel","startTime":888.433,"endTime":891.786,"body":"Look, you know, if you look back again"},{"speaker":"Paul F Magel","startTime":888.433,"endTime":891.786,"body":"in the past, like you had asked me,"},{"speaker":"Paul F Magel","startTime":891.786,"endTime":895.616,"body":"look in the, in In the beginning of"},{"speaker":"Paul F Magel","startTime":891.786,"endTime":895.616,"body":"the conversation is you would say it"},{"speaker":"Paul F Magel","startTime":895.616,"endTime":897.626,"body":"was primarily an unregulated industry."},{"speaker":"Paul F Magel","startTime":897.996,"endTime":901.456,"body":"And now it's much more moving to"},{"speaker":"Paul F Magel","startTime":897.996,"endTime":901.456,"body":"a regulated industry and certainly"},{"speaker":"Paul F Magel","startTime":901.456,"endTime":905.126,"body":"what's going on in Europe in terms"},{"speaker":"Paul F Magel","startTime":901.456,"endTime":905.126,"body":"of regulations around ESG and"},{"speaker":"Paul F Magel","startTime":905.126,"endTime":908.306,"body":"sustainability, environmental and"},{"speaker":"Paul F Magel","startTime":905.126,"endTime":908.306,"body":"societal and governmental type"},{"speaker":"Paul F Magel","startTime":908.806,"endTime":912.646,"body":"is becoming much more relevant as"},{"speaker":"Paul F Magel","startTime":908.806,"endTime":912.646,"body":"part of a business model, right?"},{"speaker":"Paul F Magel","startTime":912.646,"endTime":917.646,"body":"Where I think initially a lot of this"},{"speaker":"Paul F Magel","startTime":912.646,"endTime":917.646,"body":"was looked at as a public relations"},{"speaker":"Paul F Magel","startTime":917.666,"endTime":924.156,"body":"brand identity standpoint, but now it's"},{"speaker":"Paul F Magel","startTime":917.666,"endTime":924.156,"body":"becoming table stakes and, and it's just"},{"speaker":"Paul F Magel","startTime":924.166,"endTime":929.356,"body":"part of doing business, like customs"},{"speaker":"Paul F Magel","startTime":924.166,"endTime":929.356,"body":"compliance is part of doing business."},{"speaker":"Paul F Magel","startTime":929.376,"endTime":932.646,"body":"And again, the only way you're able"},{"speaker":"Paul F Magel","startTime":929.376,"endTime":932.646,"body":"to do it is through deployment of"},{"speaker":"Paul F Magel","startTime":932.646,"endTime":938.339,"body":"technology because you have to be able"},{"speaker":"Paul F Magel","startTime":932.646,"endTime":938.339,"body":"to document and prove where your goods"},{"speaker":"Paul F Magel","startTime":938.339,"endTime":942.289,"body":"are coming from, the makeup of your"},{"speaker":"Paul F Magel","startTime":938.339,"endTime":942.289,"body":"goods, for each order down to a kind"},{"speaker":"Paul F Magel","startTime":942.289,"endTime":944.269,"body":"of a PO level down to a sales level."},{"speaker":"Paul F Magel","startTime":944.579,"endTime":947.589,"body":"And again, if you don't have technology"},{"speaker":"Paul F Magel","startTime":944.579,"endTime":947.589,"body":"to track that, you're not going to"},{"speaker":"Paul F Magel","startTime":947.599,"endTime":950.449,"body":"be able to meet those new government"},{"speaker":"Paul F Magel","startTime":947.599,"endTime":950.449,"body":"regulations and the penalties"},{"speaker":"Paul F Magel","startTime":950.449,"endTime":952.258,"body":"will put you out of of business."},{"speaker":"Paul F Magel","startTime":952.718,"endTime":956.698,"body":"So that now those regulations are"},{"speaker":"Paul F Magel","startTime":952.718,"endTime":956.698,"body":"now part of your business model,"},{"speaker":"Paul F Magel","startTime":956.718,"endTime":959.898,"body":"part of your costing structure,"},{"speaker":"Paul F Magel","startTime":956.718,"endTime":959.898,"body":"and part of your go forward model."},{"speaker":"Paul F Magel","startTime":959.908,"endTime":962.878,"body":"Again, back to how you"},{"speaker":"Paul F Magel","startTime":959.908,"endTime":962.878,"body":"present yourself as a brand."},{"speaker":"Paul F Magel","startTime":963.288,"endTime":967.308,"body":"It's less about that being what's going"},{"speaker":"Paul F Magel","startTime":963.288,"endTime":967.308,"body":"to drive your business, but it's more"},{"speaker":"Paul F Magel","startTime":967.308,"endTime":969.808,"body":"going to be, if I'm not doing this,"},{"speaker":"Paul F Magel","startTime":967.308,"endTime":969.808,"body":"you're not going to have a business."},{"speaker":"Tom Raftery","startTime":971.693,"endTime":974.643,"body":"That's a fairly sobering"},{"speaker":"Tom Raftery","startTime":971.693,"endTime":974.643,"body":"way of looking at it, I guess."},{"speaker":"Tom Raftery","startTime":974.643,"endTime":974.933,"body":"Yep."},{"speaker":"Paul F Magel","startTime":975.198,"endTime":976.558,"body":"Yeah, but I"},{"speaker":"Paul F Magel","startTime":975.198,"endTime":976.558,"body":"think you have to, right?"},{"speaker":"Paul F Magel","startTime":976.598,"endTime":978.288,"body":"I think it's I think you"},{"speaker":"Paul F Magel","startTime":976.598,"endTime":978.288,"body":"have to look at it that way."},{"speaker":"Paul F Magel","startTime":978.288,"endTime":979.558,"body":"Cause that's the way the"},{"speaker":"Paul F Magel","startTime":978.288,"endTime":979.558,"body":"government's driving it."},{"speaker":"Tom Raftery","startTime":980.713,"endTime":981.423,"body":"And rightly so."},{"speaker":"Tom Raftery","startTime":981.968,"endTime":987.098,"body":"In terms of agility, you talked"},{"speaker":"Tom Raftery","startTime":981.968,"endTime":987.098,"body":"about that earlier, is agility"},{"speaker":"Tom Raftery","startTime":987.098,"endTime":990.398,"body":"becoming more important than"},{"speaker":"Tom Raftery","startTime":987.098,"endTime":990.398,"body":"efficiency in today's supply chain?"},{"speaker":"Paul F Magel","startTime":992.148,"endTime":992.378,"body":"Yeah."},{"speaker":"Paul F Magel","startTime":992.378,"endTime":995.468,"body":"And I think, you know, somewhat"},{"speaker":"Paul F Magel","startTime":992.378,"endTime":995.468,"body":"they're a little bit tied together,"},{"speaker":"Paul F Magel","startTime":995.478,"endTime":997.688,"body":"agility and efficiency, right?"},{"speaker":"Paul F Magel","startTime":997.688,"endTime":1002.088,"body":"So you know, we talked about kind"},{"speaker":"Paul F Magel","startTime":997.688,"endTime":1002.088,"body":"of broadening that supplier base."},{"speaker":"Paul F Magel","startTime":1002.458,"endTime":1006.381,"body":"The more efficient you become, by"},{"speaker":"Paul F Magel","startTime":1002.458,"endTime":1006.381,"body":"definition, we allow it to be more cost"},{"speaker":"Paul F Magel","startTime":1006.381,"endTime":1008.951,"body":"effective, which allows you then to"},{"speaker":"Paul F Magel","startTime":1006.381,"endTime":1008.951,"body":"do some of the things we spoke about"},{"speaker":"Paul F Magel","startTime":1008.951,"endTime":1012.221,"body":"earlier, being more sustainable and take"},{"speaker":"Paul F Magel","startTime":1008.951,"endTime":1012.221,"body":"on some of the additional costs that are"},{"speaker":"Paul F Magel","startTime":1012.221,"endTime":1016.581,"body":"required to track all those different"},{"speaker":"Paul F Magel","startTime":1012.221,"endTime":1016.581,"body":"data points across the supply chain."},{"speaker":"Paul F Magel","startTime":1016.861,"endTime":1020.491,"body":"So efficiency ties into the agility"},{"speaker":"Paul F Magel","startTime":1016.861,"endTime":1020.491,"body":"and then the agility is allowing"},{"speaker":"Paul F Magel","startTime":1020.491,"endTime":1024.241,"body":"you to overcome some of those you"},{"speaker":"Paul F Magel","startTime":1020.491,"endTime":1024.241,"body":"know, disruptions that we talk about"},{"speaker":"Paul F Magel","startTime":1024.661,"endTime":1027.941,"body":"in the supply chain and also just"},{"speaker":"Paul F Magel","startTime":1024.661,"endTime":1027.941,"body":"being able to, as you have more"},{"speaker":"Paul F Magel","startTime":1027.941,"endTime":1031.761,"body":"data coming in allowing you to be"},{"speaker":"Paul F Magel","startTime":1027.941,"endTime":1031.761,"body":"more responsive to consumer demand."},{"speaker":"Paul F Magel","startTime":1032.181,"endTime":1035.181,"body":"So the days of, you know, ordering"},{"speaker":"Paul F Magel","startTime":1032.181,"endTime":1035.181,"body":"products six months prior."},{"speaker":"Paul F Magel","startTime":1035.496,"endTime":1039.356,"body":"And then hoping it comes in and hopefully"},{"speaker":"Paul F Magel","startTime":1035.496,"endTime":1039.356,"body":"that the weather's warm or the weather's"},{"speaker":"Paul F Magel","startTime":1039.356,"endTime":1042.834,"body":"cold, depending on what goods you may"},{"speaker":"Paul F Magel","startTime":1039.356,"endTime":1042.834,"body":"be selling, you can either be much more"},{"speaker":"Paul F Magel","startTime":1042.834,"endTime":1044.724,"body":"real time manufacturing as we go forward."},{"speaker":"Paul F Magel","startTime":1044.724,"endTime":1048.194,"body":"We look at what's coming around with"},{"speaker":"Paul F Magel","startTime":1044.724,"endTime":1048.194,"body":"robotics and those types of things, or"},{"speaker":"Paul F Magel","startTime":1048.194,"endTime":1052.304,"body":"also combination, as I mentioned, onshore"},{"speaker":"Paul F Magel","startTime":1048.194,"endTime":1052.304,"body":"and near shore type manufacturing."},{"speaker":"Paul F Magel","startTime":1052.304,"endTime":1056.424,"body":"So you can respond much more"},{"speaker":"Paul F Magel","startTime":1052.304,"endTime":1056.424,"body":"agile to oncoming demand."},{"speaker":"Paul F Magel","startTime":1056.774,"endTime":1058.334,"body":"So again, I don't think"},{"speaker":"Paul F Magel","startTime":1056.774,"endTime":1058.334,"body":"they're mutually exclusive."},{"speaker":"Paul F Magel","startTime":1058.334,"endTime":1059.284,"body":"I think efficiency."},{"speaker":"Paul F Magel","startTime":1059.594,"endTime":1061.104,"body":"Is important and agility is important."},{"speaker":"Paul F Magel","startTime":1061.104,"endTime":1062.284,"body":"I think they're kind of tied together."},{"speaker":"Paul F Magel","startTime":1062.554,"endTime":1066.454,"body":"And again, that linchpin is always"},{"speaker":"Paul F Magel","startTime":1062.554,"endTime":1066.454,"body":"the technology platform that's open"},{"speaker":"Paul F Magel","startTime":1066.734,"endTime":1070.508,"body":"and connected to as many points"},{"speaker":"Paul F Magel","startTime":1066.734,"endTime":1070.508,"body":"in that supply chain as possible."},{"speaker":"Tom Raftery","startTime":1071.518,"endTime":1072.058,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1072.418,"endTime":1077.308,"body":"I remember back when I was with SAP,"},{"speaker":"Tom Raftery","startTime":1072.418,"endTime":1077.308,"body":"I was talking to one of our customers,"},{"speaker":"Tom Raftery","startTime":1077.648,"endTime":1082.218,"body":"a guy called Christian Beschoff in"},{"speaker":"Tom Raftery","startTime":1077.648,"endTime":1082.218,"body":"Continental and, you know, Continental"},{"speaker":"Tom Raftery","startTime":1082.218,"endTime":1085.498,"body":"are known as the rubber company."},{"speaker":"Tom Raftery","startTime":1085.498,"endTime":1089.788,"body":"The tyre manufacturers, but in fact,"},{"speaker":"Tom Raftery","startTime":1085.498,"endTime":1089.788,"body":"that's only 40 percent of their revenue."},{"speaker":"Tom Raftery","startTime":1089.798,"endTime":1093.098,"body":"The other 60 percent comes from"},{"speaker":"Tom Raftery","startTime":1089.798,"endTime":1093.098,"body":"building a lot of the smarts"},{"speaker":"Tom Raftery","startTime":1093.118,"endTime":1094.328,"body":"that we have in our cars."},{"speaker":"Tom Raftery","startTime":1094.628,"endTime":1097.188,"body":"So, they supply all the car makers"},{"speaker":"Tom Raftery","startTime":1094.628,"endTime":1097.188,"body":"with a lot of the smarts that"},{"speaker":"Tom Raftery","startTime":1097.188,"endTime":1098.718,"body":"are literally under the hood."},{"speaker":"Tom Raftery","startTime":1099.348,"endTime":1107.888,"body":"And they went on this journey, pardon"},{"speaker":"Tom Raftery","startTime":1099.348,"endTime":1107.888,"body":"the pun, to create this remote vehicle"},{"speaker":"Tom Raftery","startTime":1107.918,"endTime":1113.864,"body":"data platform where they were taking"},{"speaker":"Tom Raftery","startTime":1107.918,"endTime":1113.864,"body":"in data from customer's vehicles into"},{"speaker":"Tom Raftery","startTime":1113.864,"endTime":1117.634,"body":"this platform and the idea was that they"},{"speaker":"Tom Raftery","startTime":1113.864,"endTime":1117.634,"body":"would sell it to the likes of service"},{"speaker":"Tom Raftery","startTime":1117.634,"endTime":1121.944,"body":"centers or fleet managers so that would"},{"speaker":"Tom Raftery","startTime":1117.634,"endTime":1121.944,"body":"be a predictive maintenance platform"},{"speaker":"Tom Raftery","startTime":1122.904,"endTime":1126.524,"body":"and so they were collecting all this"},{"speaker":"Tom Raftery","startTime":1122.904,"endTime":1126.524,"body":"data from all these cars and they"},{"speaker":"Tom Raftery","startTime":1126.524,"endTime":1128.894,"body":"were approached by a weather company."},{"speaker":"Tom Raftery","startTime":1130.289,"endTime":1134.239,"body":"And the weather company said to them,"},{"speaker":"Tom Raftery","startTime":1130.289,"endTime":1134.239,"body":"you've got all this data from the cars."},{"speaker":"Tom Raftery","startTime":1134.699,"endTime":1136.929,"body":"You've got GPS time of day."},{"speaker":"Tom Raftery","startTime":1137.289,"endTime":1141.159,"body":"You've got windscreen wiper status,"},{"speaker":"Tom Raftery","startTime":1137.289,"endTime":1141.159,"body":"fog light status, et cetera, et cetera."},{"speaker":"Tom Raftery","startTime":1142.169,"endTime":1144.699,"body":"The weather company realized that"},{"speaker":"Tom Raftery","startTime":1142.169,"endTime":1144.699,"body":"all these vehicles were a little"},{"speaker":"Tom Raftery","startTime":1144.719,"endTime":1147.639,"body":"moving real time weather stations."},{"speaker":"Paul F Magel","startTime":1148.219,"endTime":1148.339,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1148.339,"endTime":1152.189,"body":"And so suddenly"},{"speaker":"Tom Raftery","startTime":1148.339,"endTime":1152.189,"body":"continental going on this predictive"},{"speaker":"Tom Raftery","startTime":1152.189,"endTime":1156.609,"body":"maintenance project had this whole"},{"speaker":"Tom Raftery","startTime":1152.189,"endTime":1156.609,"body":"other alternative revenue stream"},{"speaker":"Tom Raftery","startTime":1157.304,"endTime":1160.934,"body":"approaching them saying, you know,"},{"speaker":"Tom Raftery","startTime":1157.304,"endTime":1160.934,"body":"here's the left field use of your data."},{"speaker":"Tom Raftery","startTime":1161.634,"endTime":1165.924,"body":"And so I'm just curious that's,"},{"speaker":"Tom Raftery","startTime":1161.634,"endTime":1165.924,"body":"that's story always struck me as"},{"speaker":"Tom Raftery","startTime":1166.264,"endTime":1170.584,"body":"fascinating because when you go"},{"speaker":"Tom Raftery","startTime":1166.264,"endTime":1170.584,"body":"on these data collection projects,"},{"speaker":"Tom Raftery","startTime":1171.474,"endTime":1175.434,"body":"there's often left field uses for data"},{"speaker":"Tom Raftery","startTime":1171.474,"endTime":1175.434,"body":"that might not have occurred to you."},{"speaker":"Tom Raftery","startTime":1175.434,"endTime":1178.764,"body":"So I'm just curious, had you ever come"},{"speaker":"Tom Raftery","startTime":1175.434,"endTime":1178.764,"body":"across anything similar to that, where"},{"speaker":"Tom Raftery","startTime":1179.064,"endTime":1182.024,"body":"you were collecting data or your customers"},{"speaker":"Tom Raftery","startTime":1179.064,"endTime":1182.024,"body":"were collecting data and suddenly they"},{"speaker":"Tom Raftery","startTime":1182.024,"endTime":1184.474,"body":"saw a whole new avenue open up for them?"},{"speaker":"Paul F Magel","startTime":1184.888,"endTime":1187.614,"body":"Yeah look, it's an"},{"speaker":"Paul F Magel","startTime":1184.888,"endTime":1187.614,"body":"interesting example and a very"},{"speaker":"Paul F Magel","startTime":1187.614,"endTime":1188.824,"body":"interesting question, right?"},{"speaker":"Paul F Magel","startTime":1188.964,"endTime":1191.544,"body":"And again, as we talk about"},{"speaker":"Paul F Magel","startTime":1188.964,"endTime":1191.544,"body":"artificial intelligence, right?"},{"speaker":"Paul F Magel","startTime":1191.894,"endTime":1195.999,"body":"The same way we used to talk about"},{"speaker":"Paul F Magel","startTime":1191.894,"endTime":1195.999,"body":"business intelligence, in the past, at the"},{"speaker":"Paul F Magel","startTime":1195.999,"endTime":1197.609,"body":"end of the day, it's all about the data."},{"speaker":"Paul F Magel","startTime":1198.199,"endTime":1203.129,"body":"And it's all about that data being"},{"speaker":"Paul F Magel","startTime":1198.199,"endTime":1203.129,"body":"contextualised that then can be"},{"speaker":"Paul F Magel","startTime":1203.419,"endTime":1205.229,"body":"utilised through these different models."},{"speaker":"Paul F Magel","startTime":1205.239,"endTime":1209.739,"body":"So more important than ever today is"},{"speaker":"Paul F Magel","startTime":1205.239,"endTime":1209.739,"body":"that as a story like that, where that"},{"speaker":"Paul F Magel","startTime":1209.749,"endTime":1213.559,"body":"data is so important, because that's"},{"speaker":"Paul F Magel","startTime":1209.749,"endTime":1213.559,"body":"what they're using to train these large"},{"speaker":"Paul F Magel","startTime":1213.559,"endTime":1218.849,"body":"language models on to be able to provide"},{"speaker":"Paul F Magel","startTime":1213.559,"endTime":1218.849,"body":"that intelligence back to the users."},{"speaker":"Paul F Magel","startTime":1219.269,"endTime":1223.399,"body":"So there's, you know, a tremendous"},{"speaker":"Paul F Magel","startTime":1219.269,"endTime":1223.399,"body":"amount of opportunity data and the"},{"speaker":"Paul F Magel","startTime":1223.399,"endTime":1226.989,"body":"commercialisation of data you know, as"},{"speaker":"Paul F Magel","startTime":1223.399,"endTime":1226.989,"body":"we go forward, you know, one example,"},{"speaker":"Paul F Magel","startTime":1226.999,"endTime":1229.183,"body":"we have a partnership with Juki."},{"speaker":"Paul F Magel","startTime":1229.183,"endTime":1232.923,"body":"And again, I mentioned, we're very"},{"speaker":"Paul F Magel","startTime":1229.183,"endTime":1232.923,"body":"vertically focused in that apparel"},{"speaker":"Paul F Magel","startTime":1232.923,"endTime":1234.603,"body":"footwear and accessories brand."},{"speaker":"Paul F Magel","startTime":1234.713,"endTime":1237.013,"body":"And Juki came out with a line"},{"speaker":"Paul F Magel","startTime":1234.713,"endTime":1237.013,"body":"of smart sewing machines."},{"speaker":"Paul F Magel","startTime":1237.013,"endTime":1242.563,"body":"We can connect those to our manufacturing"},{"speaker":"Paul F Magel","startTime":1237.013,"endTime":1242.563,"body":"products through kind of a IOT device."},{"speaker":"Paul F Magel","startTime":1242.573,"endTime":1244.373,"body":"So now we're collecting every"},{"speaker":"Paul F Magel","startTime":1242.573,"endTime":1244.373,"body":"time that needle's going up"},{"speaker":"Paul F Magel","startTime":1244.373,"endTime":1246.248,"body":"and down we're collecting data."},{"speaker":"Paul F Magel","startTime":1246.268,"endTime":1250.368,"body":"So one to your point from a preventive"},{"speaker":"Paul F Magel","startTime":1246.268,"endTime":1250.368,"body":"maintenance standpoint, we know exactly"},{"speaker":"Paul F Magel","startTime":1250.368,"endTime":1254.148,"body":"how much that machine has been used when"},{"speaker":"Paul F Magel","startTime":1250.368,"endTime":1254.148,"body":"preventing maintenance has to get done."},{"speaker":"Paul F Magel","startTime":1254.148,"endTime":1257.488,"body":"So rather than starting at the beginning"},{"speaker":"Paul F Magel","startTime":1254.148,"endTime":1257.488,"body":"of the line and ending at the end of"},{"speaker":"Paul F Magel","startTime":1257.488,"endTime":1258.888,"body":"the line, we know exactly where to go."},{"speaker":"Paul F Magel","startTime":1258.888,"endTime":1260.478,"body":"So you can be much more"},{"speaker":"Paul F Magel","startTime":1258.888,"endTime":1260.478,"body":"efficient from that."},{"speaker":"Paul F Magel","startTime":1261.088,"endTime":1263.358,"body":"We've also measured the"},{"speaker":"Paul F Magel","startTime":1261.088,"endTime":1263.358,"body":"efficiency of the operator."},{"speaker":"Paul F Magel","startTime":1263.828,"endTime":1268.968,"body":"And the operation quality from"},{"speaker":"Paul F Magel","startTime":1263.828,"endTime":1268.968,"body":"a standpoint, and then also real"},{"speaker":"Paul F Magel","startTime":1268.968,"endTime":1271.498,"body":"time visibility into the goods"},{"speaker":"Paul F Magel","startTime":1268.968,"endTime":1271.498,"body":"on the manufacturing floor."},{"speaker":"Paul F Magel","startTime":1271.498,"endTime":1273.488,"body":"So going back to that agility."},{"speaker":"Paul F Magel","startTime":1273.888,"endTime":1276.588,"body":"And again, that's all data, then that"},{"speaker":"Paul F Magel","startTime":1273.888,"endTime":1276.588,"body":"we're able to pull back into kind"},{"speaker":"Paul F Magel","startTime":1276.588,"endTime":1281.788,"body":"of our E. R. P. Solutions and again,"},{"speaker":"Paul F Magel","startTime":1276.588,"endTime":1281.788,"body":"start to seed large language models"},{"speaker":"Paul F Magel","startTime":1281.788,"endTime":1285.664,"body":"and AI capabilities so that then the"},{"speaker":"Paul F Magel","startTime":1281.788,"endTime":1285.664,"body":"supply chain predictions and what's"},{"speaker":"Paul F Magel","startTime":1285.664,"endTime":1289.294,"body":"going on will be very, very important"},{"speaker":"Paul F Magel","startTime":1285.664,"endTime":1289.294,"body":"going forward to make a much more"},{"speaker":"Paul F Magel","startTime":1289.294,"endTime":1291.314,"body":"efficient supply chain interaction."},{"speaker":"Paul F Magel","startTime":1291.769,"endTime":1295.939,"body":"So yes, data, data is key to"},{"speaker":"Paul F Magel","startTime":1291.769,"endTime":1295.939,"body":"all of this and it's clean data."},{"speaker":"Paul F Magel","startTime":1295.939,"endTime":1298.689,"body":"I think a lot of people are"},{"speaker":"Paul F Magel","startTime":1295.939,"endTime":1298.689,"body":"learning as they start deploying AI."},{"speaker":"Paul F Magel","startTime":1299.049,"endTime":1303.619,"body":"First step is going to be get your arms"},{"speaker":"Paul F Magel","startTime":1299.049,"endTime":1303.619,"body":"around your data and make sure that"},{"speaker":"Paul F Magel","startTime":1303.749,"endTime":1307.569,"body":"you're not training models on data that"},{"speaker":"Paul F Magel","startTime":1303.749,"endTime":1307.569,"body":"can't be interpreted appropriately."},{"speaker":"Paul F Magel","startTime":1307.569,"endTime":1311.159,"body":"Cause again, as you know, there's"},{"speaker":"Paul F Magel","startTime":1307.569,"endTime":1311.159,"body":"a term called hallucinations and AI"},{"speaker":"Paul F Magel","startTime":1311.369,"endTime":1313.149,"body":"without information that's incorrect."},{"speaker":"Paul F Magel","startTime":1313.149,"endTime":1317.259,"body":"So as a software provider, you"},{"speaker":"Paul F Magel","startTime":1313.149,"endTime":1317.259,"body":"have to be very careful before"},{"speaker":"Paul F Magel","startTime":1317.259,"endTime":1318.569,"body":"you commercialise anything."},{"speaker":"Paul F Magel","startTime":1318.909,"endTime":1322.579,"body":"And before you start taking actions"},{"speaker":"Paul F Magel","startTime":1318.909,"endTime":1322.579,"body":"on data coming out of these models."},{"speaker":"Paul F Magel","startTime":1323.079,"endTime":1324.699,"body":"That it's gotta always be correct."},{"speaker":"Paul F Magel","startTime":1324.699,"endTime":1327.589,"body":"Otherwise you're going to produce goods"},{"speaker":"Paul F Magel","startTime":1324.699,"endTime":1327.589,"body":"that no one wants, or you're going to"},{"speaker":"Paul F Magel","startTime":1327.589,"endTime":1329.259,"body":"produce more goods than people want."},{"speaker":"Paul F Magel","startTime":1329.579,"endTime":1333.419,"body":"Because you're relying on that data"},{"speaker":"Paul F Magel","startTime":1329.579,"endTime":1333.419,"body":"to make forecasting recommendations"},{"speaker":"Paul F Magel","startTime":1333.419,"endTime":1334.339,"body":"and those types of things."},{"speaker":"Paul F Magel","startTime":1334.339,"endTime":1338.049,"body":"So data is the fundamental"},{"speaker":"Paul F Magel","startTime":1334.339,"endTime":1338.049,"body":"key to all of this."},{"speaker":"Paul F Magel","startTime":1338.049,"endTime":1339.399,"body":"And that's why that's a relevant story."},{"speaker":"Paul F Magel","startTime":1339.409,"endTime":1344.144,"body":"Cause it's a. It's becoming more important"},{"speaker":"Paul F Magel","startTime":1339.409,"endTime":1344.144,"body":"than ever in today's day and age."},{"speaker":"Tom Raftery","startTime":1344.759,"endTime":1345.899,"body":"Yeah, yeah, absolutely."},{"speaker":"Tom Raftery","startTime":1346.769,"endTime":1348.409,"body":"A left field question for you, Paul."},{"speaker":"Tom Raftery","startTime":1348.909,"endTime":1355.649,"body":"If, If, you could bring in any historical"},{"speaker":"Tom Raftery","startTime":1348.909,"endTime":1355.649,"body":"figure or fictional character to"},{"speaker":"Tom Raftery","startTime":1355.659,"endTime":1359.389,"body":"consultant, to consultant building"},{"speaker":"Tom Raftery","startTime":1355.659,"endTime":1359.389,"body":"a resilient and sustainable supply"},{"speaker":"Tom Raftery","startTime":1359.419,"endTime":1360.959,"body":"chain, who would it be and why?"},{"speaker":"Paul F Magel","startTime":1362.294,"endTime":1363.871,"body":"You know, that's it's"},{"speaker":"Paul F Magel","startTime":1362.294,"endTime":1363.871,"body":"an interesting question and you"},{"speaker":"Paul F Magel","startTime":1363.871,"endTime":1365.641,"body":"didn't give me any prep for that."},{"speaker":"Paul F Magel","startTime":1365.641,"endTime":1367.971,"body":"So now you're going to put me on"},{"speaker":"Paul F Magel","startTime":1365.641,"endTime":1367.971,"body":"you're going to put me on the spot."},{"speaker":"Paul F Magel","startTime":1368.281,"endTime":1373.671,"body":"You know, again, I, I, I'll say Winston"},{"speaker":"Paul F Magel","startTime":1368.281,"endTime":1373.671,"body":"Churchill just for that, because I think"},{"speaker":"Paul F Magel","startTime":1373.671,"endTime":1376.881,"body":"people from a supply chain standpoint"},{"speaker":"Paul F Magel","startTime":1373.671,"endTime":1376.881,"body":"will tell you they've been going to war"},{"speaker":"Paul F Magel","startTime":1377.231,"endTime":1383.401,"body":"in terms of having to really strategise"},{"speaker":"Paul F Magel","startTime":1377.231,"endTime":1383.401,"body":"and plot and the logistics of that have"},{"speaker":"Paul F Magel","startTime":1383.421,"endTime":1386.901,"body":"to be put in place and the strategy"},{"speaker":"Paul F Magel","startTime":1383.421,"endTime":1386.901,"body":"that has to be built, you know, again,"},{"speaker":"Paul F Magel","startTime":1386.911,"endTime":1391.988,"body":"back to your question about navigating"},{"speaker":"Paul F Magel","startTime":1386.911,"endTime":1391.988,"body":"disruptions this must be more, I"},{"speaker":"Paul F Magel","startTime":1391.988,"endTime":1395.738,"body":"think, appropriate than disruptions"},{"speaker":"Paul F Magel","startTime":1391.988,"endTime":1395.738,"body":"that happened during a war where, you"},{"speaker":"Paul F Magel","startTime":1395.738,"endTime":1397.768,"body":"know, routes are routes are shut off."},{"speaker":"Paul F Magel","startTime":1398.123,"endTime":1401.546,"body":"Or, troops are not where"},{"speaker":"Paul F Magel","startTime":1398.123,"endTime":1401.546,"body":"they're supposed to be."},{"speaker":"Paul F Magel","startTime":1402.289,"endTime":1403.909,"body":"It can be likened to a supply chain."},{"speaker":"Paul F Magel","startTime":1403.909,"endTime":1408.379,"body":"And I think just understanding some"},{"speaker":"Paul F Magel","startTime":1403.909,"endTime":1408.379,"body":"of the logistical strategic thinking,"},{"speaker":"Paul F Magel","startTime":1408.519,"endTime":1411.789,"body":"someone like a Winston Churchill might"},{"speaker":"Paul F Magel","startTime":1408.519,"endTime":1411.789,"body":"be a very interesting conversation"},{"speaker":"Paul F Magel","startTime":1411.789,"endTime":1415.359,"body":"to have in regard to today's supply"},{"speaker":"Paul F Magel","startTime":1411.789,"endTime":1415.359,"body":"chain challenges that are there."},{"speaker":"Tom Raftery","startTime":1416.089,"endTime":1416.409,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1416.429,"endTime":1416.819,"body":"I like it."},{"speaker":"Tom Raftery","startTime":1416.919,"endTime":1417.339,"body":"Very good."},{"speaker":"Tom Raftery","startTime":1417.459,"endTime":1417.769,"body":"Very good."},{"speaker":"Tom Raftery","startTime":1418.669,"endTime":1422.999,"body":"For supply chain leaders who are just"},{"speaker":"Tom Raftery","startTime":1418.669,"endTime":1422.999,"body":"starting their digital transformation"},{"speaker":"Tom Raftery","startTime":1422.999,"endTime":1426.649,"body":"journey, where should they focus first,"},{"speaker":"Tom Raftery","startTime":1422.999,"endTime":1426.649,"body":"do you think to make the most impact?"},{"speaker":"Paul F Magel","startTime":1427.639,"endTime":1429.229,"body":"Look, you"},{"speaker":"Paul F Magel","startTime":1427.639,"endTime":1429.229,"body":"know, at the end of the day."},{"speaker":"Paul F Magel","startTime":1429.739,"endTime":1432.299,"body":"I would say if you automate"},{"speaker":"Paul F Magel","startTime":1429.739,"endTime":1432.299,"body":"a broken process, it just"},{"speaker":"Paul F Magel","startTime":1432.299,"endTime":1434.249,"body":"breaks down that much faster."},{"speaker":"Paul F Magel","startTime":1434.789,"endTime":1437.839,"body":"So it's really understanding the"},{"speaker":"Paul F Magel","startTime":1434.789,"endTime":1437.839,"body":"relationship that you have from"},{"speaker":"Paul F Magel","startTime":1437.839,"endTime":1440.789,"body":"a supply chain, the business"},{"speaker":"Paul F Magel","startTime":1437.839,"endTime":1440.789,"body":"processes that you have in place,"},{"speaker":"Paul F Magel","startTime":1441.109,"endTime":1443.819,"body":"find the blind spots that you have."},{"speaker":"Paul F Magel","startTime":1444.149,"endTime":1447.949,"body":"So you know how to map out a"},{"speaker":"Paul F Magel","startTime":1444.149,"endTime":1447.949,"body":"technology and a digitisation journey."},{"speaker":"Paul F Magel","startTime":1448.709,"endTime":1451.729,"body":"Look at those relationships"},{"speaker":"Paul F Magel","startTime":1448.709,"endTime":1451.729,"body":"because the relationships are key."},{"speaker":"Paul F Magel","startTime":1452.124,"endTime":1454.934,"body":"And, and again, I think they've"},{"speaker":"Paul F Magel","startTime":1452.124,"endTime":1454.934,"body":"got to be much more risk reward,"},{"speaker":"Paul F Magel","startTime":1454.934,"endTime":1458.424,"body":"shared, shared reward, shared"},{"speaker":"Paul F Magel","startTime":1454.934,"endTime":1458.424,"body":"risk models as we go forward."},{"speaker":"Paul F Magel","startTime":1458.424,"endTime":1461.644,"body":"So when things happen you're able to"},{"speaker":"Paul F Magel","startTime":1458.424,"endTime":1461.644,"body":"react much quicker and you've got a"},{"speaker":"Paul F Magel","startTime":1461.644,"endTime":1465.604,"body":"partner on the other end, not somebody"},{"speaker":"Paul F Magel","startTime":1461.644,"endTime":1465.604,"body":"who you're fighting with over, you"},{"speaker":"Paul F Magel","startTime":1465.604,"endTime":1466.844,"body":"know, do you need the goods anymore?"},{"speaker":"Paul F Magel","startTime":1466.844,"endTime":1469.394,"body":"You don't need the goods anymore,"},{"speaker":"Paul F Magel","startTime":1466.844,"endTime":1469.394,"body":"but you've got a relationship that"},{"speaker":"Paul F Magel","startTime":1469.394,"endTime":1472.894,"body":"are working together and it's also"},{"speaker":"Paul F Magel","startTime":1469.394,"endTime":1472.894,"body":"going to be key because the data that"},{"speaker":"Paul F Magel","startTime":1472.894,"endTime":1474.704,"body":"we talk about that has to be shared."},{"speaker":"Paul F Magel","startTime":1475.249,"endTime":1479.399,"body":"If you don't have a mutual beneficial"},{"speaker":"Paul F Magel","startTime":1475.249,"endTime":1479.399,"body":"relationship to get that data, that"},{"speaker":"Paul F Magel","startTime":1479.399,"endTime":1482.459,"body":"also becomes another contention"},{"speaker":"Paul F Magel","startTime":1479.399,"endTime":1482.459,"body":"point that you need to flatten."},{"speaker":"Paul F Magel","startTime":1482.839,"endTime":1485.879,"body":"So everybody within that supply"},{"speaker":"Paul F Magel","startTime":1482.839,"endTime":1485.879,"body":"chain has to be more than willing"},{"speaker":"Paul F Magel","startTime":1485.879,"endTime":1487.549,"body":"to provide the data that you need."},{"speaker":"Paul F Magel","startTime":1487.969,"endTime":1490.399,"body":"And sometimes that data will get"},{"speaker":"Paul F Magel","startTime":1487.969,"endTime":1490.399,"body":"you into their pockets a little bit."},{"speaker":"Paul F Magel","startTime":1490.439,"endTime":1494.509,"body":"And people are very hesitant to show"},{"speaker":"Paul F Magel","startTime":1490.439,"endTime":1494.509,"body":"as much data as you need to show where"},{"speaker":"Paul F Magel","startTime":1494.519,"endTime":1495.689,"body":"they're getting their goods from."},{"speaker":"Paul F Magel","startTime":1496.089,"endTime":1499.509,"body":"Who's working on those goods, how"},{"speaker":"Paul F Magel","startTime":1496.089,"endTime":1499.509,"body":"they're treating their workers, you"},{"speaker":"Paul F Magel","startTime":1499.509,"endTime":1500.959,"body":"know, that's all important stuff."},{"speaker":"Paul F Magel","startTime":1500.959,"endTime":1503.599,"body":"So I think, you know, those are"},{"speaker":"Paul F Magel","startTime":1500.959,"endTime":1503.599,"body":"the areas really to focus on."},{"speaker":"Tom Raftery","startTime":1504.629,"endTime":1505.069,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1505.723,"endTime":1510.423,"body":"What's one often overlooked step"},{"speaker":"Tom Raftery","startTime":1505.723,"endTime":1510.423,"body":"companies could take to make their"},{"speaker":"Tom Raftery","startTime":1510.423,"endTime":1513.573,"body":"supply chains more sustainable"},{"speaker":"Tom Raftery","startTime":1510.423,"endTime":1513.573,"body":"without breaking the bank, let's say."},{"speaker":"Paul F Magel","startTime":1516.143,"endTime":1517.403,"body":"Again, it's"},{"speaker":"Paul F Magel","startTime":1516.143,"endTime":1517.403,"body":"just information, right."},{"speaker":"Paul F Magel","startTime":1517.403,"endTime":1518.603,"body":"And it's being able to report."},{"speaker":"Paul F Magel","startTime":1518.863,"endTime":1522.019,"body":"So as I said, from a technology platform"},{"speaker":"Paul F Magel","startTime":1518.863,"endTime":1522.019,"body":"standpoint, it's not a heavy lift."},{"speaker":"Paul F Magel","startTime":1522.749,"endTime":1524.879,"body":"So it's again, going back"},{"speaker":"Paul F Magel","startTime":1522.749,"endTime":1524.879,"body":"to that business process."},{"speaker":"Paul F Magel","startTime":1525.419,"endTime":1528.909,"body":"Making sure you know who your partners"},{"speaker":"Paul F Magel","startTime":1525.419,"endTime":1528.909,"body":"are on the other side and making"},{"speaker":"Paul F Magel","startTime":1528.909,"endTime":1531.649,"body":"sure you've got an agreement to get"},{"speaker":"Paul F Magel","startTime":1528.909,"endTime":1531.649,"body":"the data that you need to be able"},{"speaker":"Paul F Magel","startTime":1531.649,"endTime":1534.179,"body":"to report on in an efficient manner."},{"speaker":"Paul F Magel","startTime":1534.499,"endTime":1538.633,"body":"And if you do that, your costs are"},{"speaker":"Paul F Magel","startTime":1534.499,"endTime":1538.633,"body":"not going to go wildly out of whack."},{"speaker":"Paul F Magel","startTime":1538.633,"endTime":1541.733,"body":"And if you're working with reputable"},{"speaker":"Paul F Magel","startTime":1538.633,"endTime":1541.733,"body":"suppliers, you're not going to find a"},{"speaker":"Paul F Magel","startTime":1541.733,"endTime":1544.253,"body":"blind spot that someone comes around"},{"speaker":"Paul F Magel","startTime":1541.733,"endTime":1544.253,"body":"because at the end of the day, you're"},{"speaker":"Paul F Magel","startTime":1544.253,"endTime":1547.933,"body":"going to be the one that's responsible"},{"speaker":"Paul F Magel","startTime":1544.253,"endTime":1547.933,"body":"in terms of how you, how you source."},{"speaker":"Paul F Magel","startTime":1548.263,"endTime":1551.873,"body":"So it's going to be, you know, without"},{"speaker":"Paul F Magel","startTime":1548.263,"endTime":1551.873,"body":"heavy lift, it's doing your homework,"},{"speaker":"Paul F Magel","startTime":1552.973,"endTime":1556.778,"body":"partnering with the right organisations"},{"speaker":"Paul F Magel","startTime":1552.973,"endTime":1556.778,"body":"and then having an agreement on the"},{"speaker":"Paul F Magel","startTime":1556.778,"endTime":1558.068,"body":"data that you're going to collect."},{"speaker":"Paul F Magel","startTime":1558.268,"endTime":1562.148,"body":"And make sure that you've got some"},{"speaker":"Paul F Magel","startTime":1558.268,"endTime":1562.148,"body":"way to validate that going forward."},{"speaker":"Tom Raftery","startTime":1563.103,"endTime":1563.463,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1563.463,"endTime":1563.853,"body":"Fair enough."},{"speaker":"Tom Raftery","startTime":1565.383,"endTime":1569.483,"body":"If you had to make one bold"},{"speaker":"Tom Raftery","startTime":1565.383,"endTime":1569.483,"body":"prediction about the supply"},{"speaker":"Tom Raftery","startTime":1569.493,"endTime":1572.053,"body":"chain of 2030, what would it be?"},{"speaker":"Paul F Magel","startTime":1573.708,"endTime":1575.628,"body":"Supply chain of 2030."},{"speaker":"Paul F Magel","startTime":1576.028,"endTime":1579.648,"body":"Let's hope that all the work that we're"},{"speaker":"Paul F Magel","startTime":1576.028,"endTime":1579.648,"body":"putting in now, it's going to be much"},{"speaker":"Paul F Magel","startTime":1579.658,"endTime":1581.848,"body":"more efficient than it's ever been."},{"speaker":"Paul F Magel","startTime":1581.888,"endTime":1584.681,"body":"People have much more information"},{"speaker":"Paul F Magel","startTime":1581.888,"endTime":1584.681,"body":"about their supply chain, so they"},{"speaker":"Paul F Magel","startTime":1584.681,"endTime":1586.888,"body":"can make much better decisions."},{"speaker":"Paul F Magel","startTime":1587.448,"endTime":1592.908,"body":"I hope that it's much more diversified"},{"speaker":"Paul F Magel","startTime":1587.448,"endTime":1592.908,"body":"from a standpoint where people have many"},{"speaker":"Paul F Magel","startTime":1592.908,"endTime":1598.498,"body":"more kind of chains in that link that"},{"speaker":"Paul F Magel","startTime":1592.908,"endTime":1598.498,"body":"gives them a lot more agility to move and"},{"speaker":"Paul F Magel","startTime":1598.498,"endTime":1603.858,"body":"produce and collect and source from many"},{"speaker":"Paul F Magel","startTime":1598.498,"endTime":1603.858,"body":"different areas around the globe so that"},{"speaker":"Paul F Magel","startTime":1603.858,"endTime":1605.628,"body":"they're never kind of hamstrung or stuck."},{"speaker":"Paul F Magel","startTime":1606.048,"endTime":1611.818,"body":"If something breaks out or a tariff comes"},{"speaker":"Paul F Magel","startTime":1606.048,"endTime":1611.818,"body":"out or a disruption happens in shipping"},{"speaker":"Paul F Magel","startTime":1611.818,"endTime":1613.728,"body":"or logistics or whatever it may be."},{"speaker":"Paul F Magel","startTime":1613.728,"endTime":1618.148,"body":"So I'm hopeful that they will be"},{"speaker":"Paul F Magel","startTime":1613.728,"endTime":1618.148,"body":"more complex in nature, but more"},{"speaker":"Paul F Magel","startTime":1618.168,"endTime":1621.858,"body":"simpler to understand and manage"},{"speaker":"Paul F Magel","startTime":1618.168,"endTime":1621.858,"body":"because of technology deployment"},{"speaker":"Paul F Magel","startTime":1622.128,"endTime":1624.998,"body":"going forward in terms of what's"},{"speaker":"Paul F Magel","startTime":1622.128,"endTime":1624.998,"body":"happening with platforms like the"},{"speaker":"Paul F Magel","startTime":1624.998,"endTime":1628.868,"body":"BlueCherry platform, what's happening"},{"speaker":"Paul F Magel","startTime":1624.998,"endTime":1628.868,"body":"with AI and artificial intelligence."},{"speaker":"Paul F Magel","startTime":1629.288,"endTime":1633.798,"body":"And again, also what's happening because"},{"speaker":"Paul F Magel","startTime":1629.288,"endTime":1633.798,"body":"of government focus and regulations,"},{"speaker":"Paul F Magel","startTime":1634.158,"endTime":1637.508,"body":"which is forcing people to be much"},{"speaker":"Paul F Magel","startTime":1634.158,"endTime":1637.508,"body":"more astute in their supply chain."},{"speaker":"Tom Raftery","startTime":1638.593,"endTime":1639.443,"body":"Okay, great."},{"speaker":"Tom Raftery","startTime":1640.623,"endTime":1645.623,"body":"What metrics or KPIs do you"},{"speaker":"Tom Raftery","startTime":1640.623,"endTime":1645.623,"body":"think companies should focus on"},{"speaker":"Tom Raftery","startTime":1645.623,"endTime":1649.713,"body":"to measure the success of their"},{"speaker":"Tom Raftery","startTime":1645.623,"endTime":1649.713,"body":"sustainability initiatives and"},{"speaker":"Tom Raftery","startTime":1649.713,"endTime":1651.013,"body":"ensure continuous improvement?"},{"speaker":"Paul F Magel","startTime":1652.518,"endTime":1656.248,"body":"Look, you know, you can"},{"speaker":"Paul F Magel","startTime":1652.518,"endTime":1656.248,"body":"be very simply from a KPI standpoint"},{"speaker":"Paul F Magel","startTime":1656.248,"endTime":1661.038,"body":"is don't get fined and don't get you"},{"speaker":"Paul F Magel","startTime":1656.248,"endTime":1661.038,"body":"know, don't get called out in the press."},{"speaker":"Paul F Magel","startTime":1661.068,"endTime":1663.298,"body":"But I think that's every company,"},{"speaker":"Paul F Magel","startTime":1661.068,"endTime":1663.298,"body":"as I said earlier on, right?"},{"speaker":"Paul F Magel","startTime":1663.298,"endTime":1666.228,"body":"It's some of the first steps is"},{"speaker":"Paul F Magel","startTime":1663.298,"endTime":1666.228,"body":"really to understand your business"},{"speaker":"Paul F Magel","startTime":1666.238,"endTime":1670.098,"body":"process, understand your blind"},{"speaker":"Paul F Magel","startTime":1666.238,"endTime":1670.098,"body":"spots, understand the white space."},{"speaker":"Paul F Magel","startTime":1670.158,"endTime":1673.794,"body":"And then those KPIs will come out"},{"speaker":"Paul F Magel","startTime":1670.158,"endTime":1673.794,"body":"of that, in terms of as you start to"},{"speaker":"Paul F Magel","startTime":1673.794,"endTime":1677.034,"body":"build out your roadmap, You're going"},{"speaker":"Paul F Magel","startTime":1673.794,"endTime":1677.034,"body":"to want to have measurements along the"},{"speaker":"Paul F Magel","startTime":1677.034,"endTime":1678.844,"body":"way and, and measure certain things."},{"speaker":"Paul F Magel","startTime":1678.844,"endTime":1680.384,"body":"One is how you're progressing along."},{"speaker":"Paul F Magel","startTime":1681.404,"endTime":1684.834,"body":"And then the other KPIs will be specific"},{"speaker":"Paul F Magel","startTime":1681.404,"endTime":1684.834,"body":"to, you know, the requirements of your"},{"speaker":"Paul F Magel","startTime":1684.844,"endTime":1688.044,"body":"business, both from the government side,"},{"speaker":"Paul F Magel","startTime":1684.844,"endTime":1688.044,"body":"but also from your consumer standpoint,"},{"speaker":"Paul F Magel","startTime":1688.404,"endTime":1691.854,"body":"to make sure you're measuring yourself"},{"speaker":"Paul F Magel","startTime":1688.404,"endTime":1691.854,"body":"in a way that's going to continue"},{"speaker":"Paul F Magel","startTime":1691.854,"endTime":1695.104,"body":"to allow you to build your brand"},{"speaker":"Paul F Magel","startTime":1691.854,"endTime":1695.104,"body":"and continue to build your business."},{"speaker":"Tom Raftery","startTime":1696.459,"endTime":1696.899,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1697.659,"endTime":1702.709,"body":"Are there any books, movies,"},{"speaker":"Tom Raftery","startTime":1697.659,"endTime":1702.709,"body":"documentaries that you found"},{"speaker":"Tom Raftery","startTime":1702.739,"endTime":1706.539,"body":"particularly inspiring when thinking"},{"speaker":"Tom Raftery","startTime":1702.739,"endTime":1706.539,"body":"about sustainability or leadership?"},{"speaker":"Paul F Magel","startTime":1707.854,"endTime":1709.754,"body":"You know, from leadership"},{"speaker":"Paul F Magel","startTime":1707.854,"endTime":1709.754,"body":"standpoint, I'm actually in the middle"},{"speaker":"Paul F Magel","startTime":1709.754,"endTime":1712.894,"body":"of a, I don't want to call it a book"},{"speaker":"Paul F Magel","startTime":1709.754,"endTime":1712.894,"body":"because I do it in my long commute back"},{"speaker":"Paul F Magel","startTime":1712.894,"endTime":1718.484,"body":"and forth here in uh, New York, but it's"},{"speaker":"Paul F Magel","startTime":1712.894,"endTime":1718.484,"body":"Rockefeller's 38 Letters To His Son."},{"speaker":"Paul F Magel","startTime":1719.038,"endTime":1720.558,"body":"and it's very interesting."},{"speaker":"Paul F Magel","startTime":1720.648,"endTime":1722.838,"body":"And it's, it, one of the, some"},{"speaker":"Paul F Magel","startTime":1720.648,"endTime":1722.838,"body":"of the interesting things there's"},{"speaker":"Paul F Magel","startTime":1722.838,"endTime":1726.118,"body":"a lot of leadership stories in"},{"speaker":"Paul F Magel","startTime":1722.838,"endTime":1726.118,"body":"there, everything from competition"},{"speaker":"Paul F Magel","startTime":1726.208,"endTime":1729.148,"body":"to pricing to ethics in business."},{"speaker":"Paul F Magel","startTime":1729.628,"endTime":1732.088,"body":"And what I find interesting is that"},{"speaker":"Paul F Magel","startTime":1729.628,"endTime":1732.088,"body":"these letters are being written"},{"speaker":"Paul F Magel","startTime":1732.098,"endTime":1734.628,"body":"from late 1800s, early 1900s."},{"speaker":"Paul F Magel","startTime":1735.738,"endTime":1740.808,"body":"And the lessons being taught to J. D."},{"speaker":"Paul F Magel","startTime":1735.738,"endTime":1740.808,"body":"Rockefeller's son back then are the"},{"speaker":"Paul F Magel","startTime":1740.808,"endTime":1745.808,"body":"same lessons that I'd like to be, you"},{"speaker":"Paul F Magel","startTime":1740.808,"endTime":1745.808,"body":"know, teach to my kids today and my, my"},{"speaker":"Paul F Magel","startTime":1745.808,"endTime":1749.948,"body":"subordinates today, because it really"},{"speaker":"Paul F Magel","startTime":1745.808,"endTime":1749.948,"body":"crosses the boundaries of of time."},{"speaker":"Paul F Magel","startTime":1749.958,"endTime":1752.858,"body":"So that's one that's relevant because"},{"speaker":"Paul F Magel","startTime":1749.958,"endTime":1752.858,"body":"I'm actually listening into it on"},{"speaker":"Paul F Magel","startTime":1752.858,"endTime":1758.104,"body":"my commute in now, but it's a great"},{"speaker":"Paul F Magel","startTime":1752.858,"endTime":1758.104,"body":"great leadership lessons in there."},{"speaker":"Paul F Magel","startTime":1758.454,"endTime":1762.944,"body":"A lot of basic blocking and tackling,"},{"speaker":"Paul F Magel","startTime":1758.454,"endTime":1762.944,"body":"but it's very good to kind of continue"},{"speaker":"Paul F Magel","startTime":1762.944,"endTime":1767.128,"body":"to reinforce some of those things"},{"speaker":"Paul F Magel","startTime":1762.944,"endTime":1767.128,"body":"and get the perspective of somebody"},{"speaker":"Paul F Magel","startTime":1767.128,"endTime":1768.798,"body":"who had the success that he had."},{"speaker":"Tom Raftery","startTime":1770.253,"endTime":1770.753,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":1770.813,"endTime":1771.293,"body":"Great."},{"speaker":"Tom Raftery","startTime":1771.733,"endTime":1774.133,"body":"We're coming towards the end"},{"speaker":"Tom Raftery","startTime":1771.733,"endTime":1774.133,"body":"of the podcast now, Paul."},{"speaker":"Tom Raftery","startTime":1774.133,"endTime":1778.943,"body":"Is there any question that I didn't ask"},{"speaker":"Tom Raftery","startTime":1774.133,"endTime":1778.943,"body":"that you wish I did or any aspect of"},{"speaker":"Tom Raftery","startTime":1778.943,"endTime":1781.823,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":1778.943,"endTime":1781.823,"body":"it's important for people to think about?"},{"speaker":"Paul F Magel","startTime":1783.228,"endTime":1785.928,"body":"I think, you know,"},{"speaker":"Paul F Magel","startTime":1783.228,"endTime":1785.928,"body":"one is I want to just make sure if"},{"speaker":"Paul F Magel","startTime":1785.928,"endTime":1790.578,"body":"anyone has any questions feel free"},{"speaker":"Paul F Magel","startTime":1785.928,"endTime":1790.578,"body":"to reach out to me on LinkedIn."},{"speaker":"Paul F Magel","startTime":1790.588,"endTime":1792.288,"body":"I'm on, I'm on LinkedIn."},{"speaker":"Paul F Magel","startTime":1792.588,"endTime":1794.718,"body":"Our website is www."},{"speaker":"Paul F Magel","startTime":1794.928,"endTime":1795.158,"body":"bluecherry."},{"speaker":"Paul F Magel","startTime":1795.888,"endTime":1797.488,"body":"com or cgsinc."},{"speaker":"Paul F Magel","startTime":1797.488,"endTime":1797.738,"body":"com."},{"speaker":"Paul F Magel","startTime":1797.738,"endTime":1801.141,"body":"You can find out more about"},{"speaker":"Paul F Magel","startTime":1797.738,"endTime":1801.141,"body":"our platform there as well in"},{"speaker":"Paul F Magel","startTime":1801.141,"endTime":1802.681,"body":"terms of the work we're doing."},{"speaker":"Paul F Magel","startTime":1802.681,"endTime":1805.811,"body":"Again, we've got customers"},{"speaker":"Paul F Magel","startTime":1802.681,"endTime":1805.811,"body":"across, across the globe."},{"speaker":"Paul F Magel","startTime":1806.176,"endTime":1808.086,"body":"I'm working on supply"},{"speaker":"Paul F Magel","startTime":1806.176,"endTime":1808.086,"body":"chain issues every day."},{"speaker":"Paul F Magel","startTime":1808.086,"endTime":1811.006,"body":"As I say, we kind of eat,"},{"speaker":"Paul F Magel","startTime":1808.086,"endTime":1811.006,"body":"sleep and live these things."},{"speaker":"Paul F Magel","startTime":1811.326,"endTime":1815.526,"body":"We've got over 500 customers that we"},{"speaker":"Paul F Magel","startTime":1811.326,"endTime":1815.526,"body":"work on a best practices basis with."},{"speaker":"Paul F Magel","startTime":1815.526,"endTime":1819.446,"body":"So, you know, I know what your audience"},{"speaker":"Paul F Magel","startTime":1815.526,"endTime":1819.446,"body":"is interested in and more than happy to"},{"speaker":"Paul F Magel","startTime":1819.446,"endTime":1823.446,"body":"have further and follow on discussions"},{"speaker":"Paul F Magel","startTime":1819.446,"endTime":1823.446,"body":"with anybody who wants to discuss"},{"speaker":"Paul F Magel","startTime":1823.446,"endTime":1827.646,"body":"anything further than I said, LinkedIn,"},{"speaker":"Paul F Magel","startTime":1823.446,"endTime":1827.646,"body":"or just reach out to me any way you can,"},{"speaker":"Tom Raftery","startTime":1828.746,"endTime":1829.576,"body":"Okay, fantastic."},{"speaker":"Tom Raftery","startTime":1829.576,"endTime":1832.806,"body":"I'll put those links in the show notes,"},{"speaker":"Tom Raftery","startTime":1829.576,"endTime":1832.806,"body":"Paul, so everyone has access to them."},{"speaker":"Tom Raftery","startTime":1832.906,"endTime":1833.166,"body":"Great."},{"speaker":"Paul F Magel","startTime":1833.606,"endTime":1834.476,"body":"all right, perfect."},{"speaker":"Tom Raftery","startTime":1835.146,"endTime":1835.956,"body":"That's been fascinating."},{"speaker":"Tom Raftery","startTime":1836.076,"endTime":1837.636,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1836.076,"endTime":1837.636,"body":"on the podcast today."},{"speaker":"Paul F Magel","startTime":1838.416,"endTime":1839.446,"body":"Tom, been my pleasure."},{"speaker":"Paul F Magel","startTime":1839.446,"endTime":1840.276,"body":"I enjoyed the conversation."},{"speaker":"Tom Raftery","startTime":1841.439,"endTime":1841.939,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1841.959,"endTime":1845.209,"body":"Thank you all for tuning into this"},{"speaker":"Tom Raftery","startTime":1841.959,"endTime":1845.209,"body":"episode of the Sustainable Supply"},{"speaker":"Tom Raftery","startTime":1845.229,"endTime":1847.449,"body":"Chain Podcast with me, Tom Raftery."},{"speaker":"Tom Raftery","startTime":1848.649,"endTime":1852.629,"body":"Each week, thousands of supply chain"},{"speaker":"Tom Raftery","startTime":1848.649,"endTime":1852.629,"body":"professionals listen to this show."},{"speaker":"Tom Raftery","startTime":1853.299,"endTime":1857.199,"body":"If you or your organization want"},{"speaker":"Tom Raftery","startTime":1853.299,"endTime":1857.199,"body":"to connect with this dedicated"},{"speaker":"Tom Raftery","startTime":1857.199,"endTime":1859.289,"body":"audience, consider becoming a sponsor."},{"speaker":"Tom Raftery","startTime":1860.099,"endTime":1864.739,"body":"You can opt for exclusive episode"},{"speaker":"Tom Raftery","startTime":1860.099,"endTime":1864.739,"body":"branding where you choose the guests"},{"speaker":"Tom Raftery","startTime":1865.139,"endTime":1868.239,"body":"or a personalized 30 second ad roll."},{"speaker":"Tom Raftery","startTime":1869.019,"endTime":1872.449,"body":"It's a unique opportunity to reach"},{"speaker":"Tom Raftery","startTime":1869.019,"endTime":1872.449,"body":"industry experts and influencers."},{"speaker":"Tom Raftery","startTime":1873.044,"endTime":1877.284,"body":"For more details, hit me up on"},{"speaker":"Tom Raftery","startTime":1873.044,"endTime":1877.284,"body":"Twitter or LinkedIn, or drop me"},{"speaker":"Tom Raftery","startTime":1877.284,"endTime":1879.684,"body":"an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":1879.904,"endTime":1880.254,"body":"com."},{"speaker":"Tom Raftery","startTime":1881.304,"endTime":1885.154,"body":"Together, let's shape the future"},{"speaker":"Tom Raftery","startTime":1881.304,"endTime":1885.154,"body":"of sustainable supply chains."},{"speaker":"Tom Raftery","startTime":1885.834,"endTime":1886.224,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":1886.864,"endTime":1887.734,"body":"Catch you all next time."}]}