{"version":"1.0.0","segments":[{"startTime":3.65,"endTime":6.56,"body":"You can today collect your utility bills."},{"startTime":6.56,"endTime":8.089,"body":"Automate it."},{"startTime":8.105,"endTime":12.565,"body":"Put this kind of information in to"},{"startTime":8.105,"endTime":12.565,"body":"a system, calculate automatically"},{"startTime":12.575,"endTime":17.784,"body":"your carbon inventory, and then get"},{"startTime":12.575,"endTime":17.784,"body":"out of this the reporting you need."},{"startTime":18.005,"endTime":20.904,"body":"And this process can be"},{"startTime":18.005,"endTime":20.904,"body":"streamlined and automated."},{"startTime":21.285,"endTime":24.745,"body":"And this is a great example"},{"startTime":21.285,"endTime":24.745,"body":"how the digital thread works"},{"startTime":24.755,"endTime":26.655,"body":"also with sustainability data"},{"startTime":27.724,"endTime":31.654,"body":"Good morning, good afternoon, or good"},{"startTime":27.724,"endTime":31.654,"body":"evening, wherever you are in the world."},{"startTime":32.044,"endTime":36.664,"body":"Welcome to episode 59 of the Sustainable"},{"startTime":32.044,"endTime":36.664,"body":"Supply Chain Podcast, the number one show"},{"startTime":36.754,"endTime":41.164,"body":"focusing exclusively on the intersection"},{"startTime":36.754,"endTime":41.164,"body":"of sustainability and supply chains."},{"startTime":41.914,"endTime":44.914,"body":"I'm your host, Tom Raftery, and I'm"},{"startTime":41.914,"endTime":44.914,"body":"thrilled to have you here today."},{"startTime":45.709,"endTime":49.249,"body":"And a huge thanks goes out to this"},{"startTime":45.709,"endTime":49.249,"body":"podcast's, amazing supporters."},{"startTime":49.519,"endTime":51.529,"body":"You make this podcast possible."},{"startTime":52.429,"endTime":54.739,"body":"If you're not a supporter and"},{"startTime":52.429,"endTime":54.739,"body":"you'd like to join this community."},{"startTime":54.859,"endTime":58.609,"body":"Support starts at just three euros"},{"startTime":54.859,"endTime":58.609,"body":"or dollars a month, which is less"},{"startTime":58.609,"endTime":59.719,"body":"than the cost of a cup of coffee."},{"startTime":59.719,"endTime":64.189,"body":"And you can find the support link in"},{"startTime":59.719,"endTime":64.189,"body":"the show notes of this or any episode"},{"startTime":64.399,"endTime":68.569,"body":"or@tinyutinyurl.com slash ssc pod."},{"startTime":69.469,"endTime":72.629,"body":"Now in today's show, I'm delighted"},{"startTime":69.469,"endTime":72.629,"body":"to be talking to Klaus Brettschneider"},{"startTime":72.629,"endTime":77.526,"body":"from Linx-AS and in the coming weeks,"},{"startTime":72.629,"endTime":77.526,"body":"I'll be talking to Kenny McGee,"},{"startTime":77.526,"endTime":79.776,"body":"who's the CEO of Component Sense."},{"startTime":79.776,"endTime":81.306,"body":"We'll be talking about E-waste."},{"startTime":81.936,"endTime":84.966,"body":"Andrew Hargest, founder of"},{"startTime":81.936,"endTime":84.966,"body":"Supply Club, and we'll be talking"},{"startTime":84.966,"endTime":86.556,"body":"about eco-friendly packaging."},{"startTime":87.156,"endTime":91.826,"body":"Simon Kim, CEO of Glass Dome, and we'll be"},{"startTime":87.156,"endTime":91.826,"body":"talking about product carbon footprints."},{"startTime":93.026,"endTime":97.046,"body":"And Paige Janssen, CEO of Engie"},{"startTime":93.026,"endTime":97.046,"body":"Impact, and we'll be talking"},{"startTime":97.046,"endTime":101.636,"body":"about sustainability data, so"},{"startTime":97.046,"endTime":101.636,"body":"some excellent episodes coming up."},{"startTime":102.116,"endTime":106.496,"body":"But as I said, today's"},{"startTime":102.116,"endTime":106.496,"body":"guest is Klaus Klaus."},{"startTime":106.946,"endTime":108.296,"body":"Welcome to the podcast."},{"startTime":108.296,"endTime":110.426,"body":"Would you like to introduce yourself?"},{"startTime":110.864,"endTime":112.454,"body":"Yeah, my name is Klaus Brettschneider."},{"startTime":112.504,"endTime":117.294,"body":"I'm with Linx-AS and I'm the"},{"startTime":112.504,"endTime":117.294,"body":"Director of Sustainability"},{"startTime":117.294,"endTime":119.994,"body":"or Director of Sustainability"},{"startTime":117.294,"endTime":119.994,"body":"Products to be more precise."},{"startTime":121.504,"endTime":121.864,"body":"Okay."},{"startTime":122.254,"endTime":125.364,"body":"And for people who might be"},{"startTime":122.254,"endTime":125.364,"body":"unaware, what is Linx-AS?"},{"startTime":126.104,"endTime":127.444,"body":"We are a system integrator."},{"startTime":127.489,"endTime":131.269,"body":"We help companies to implement product"},{"startTime":127.489,"endTime":131.269,"body":"lifecycle and management systems."},{"startTime":131.674,"endTime":134.984,"body":"And we are specialised"},{"startTime":131.674,"endTime":134.984,"body":"in SAP implementations."},{"startTime":134.994,"endTime":141.924,"body":"So we do not only do SAP, but the platform"},{"startTime":134.994,"endTime":141.924,"body":"we are using is SAP and help customers"},{"startTime":141.924,"endTime":147.804,"body":"to, yeah, implement their processes"},{"startTime":141.924,"endTime":147.804,"body":"around R\u0026D, design, and stuff like that."},{"startTime":149.724,"endTime":150.604,"body":"I think I've heard of SAP."},{"startTime":150.804,"endTime":151.144,"body":"All right."},{"startTime":151.854,"endTime":155.194,"body":"Yeah, yeah, yeah, that's seems"},{"startTime":151.854,"endTime":155.194,"body":"to be a bigger company somewhere."},{"startTime":155.214,"endTime":155.234,"body":"Yeah."},{"startTime":157.774,"endTime":158.134,"body":"All right."},{"startTime":158.134,"endTime":163.434,"body":"So you have a background though,"},{"startTime":158.134,"endTime":163.434,"body":"in environmental engineering and"},{"startTime":164.167,"endTime":165.467,"body":"as a software executive as well."},{"startTime":165.467,"endTime":169.287,"body":"So how did that shape your approach"},{"startTime":165.467,"endTime":169.287,"body":"to sustainability and supply chain?"},{"startTime":169.482,"endTime":173.182,"body":"Yeah, I mean I, I get the question"},{"startTime":169.482,"endTime":173.182,"body":"sometimes what brought me to"},{"startTime":173.182,"endTime":177.792,"body":"sustainability, especially because of the"},{"startTime":173.182,"endTime":177.792,"body":"last 20 years I was not in sustainability."},{"startTime":178.122,"endTime":183.219,"body":"So in our age, we are all basically"},{"startTime":178.122,"endTime":183.219,"body":"meant by the Bhopal Disaster, right?"},{"startTime":183.219,"endTime":184.194,"body":"This brought me."},{"startTime":184.464,"endTime":188.254,"body":"And the Chernobyl and these are"},{"startTime":184.464,"endTime":188.254,"body":"nuclear disaster basically brought"},{"startTime":188.254,"endTime":191.274,"body":"me into the environmental movement."},{"startTime":191.594,"endTime":196.274,"body":"And then I decided to study environment"},{"startTime":191.594,"endTime":196.274,"body":"technologies back in the 90s."},{"startTime":196.791,"endTime":200.861,"body":"And then back in the 90s was"},{"startTime":196.791,"endTime":200.861,"body":"difficult to make money with this."},{"startTime":200.861,"endTime":205.421,"body":"So I moved into the software industry"},{"startTime":200.861,"endTime":205.421,"body":"with product life cycle management."},{"startTime":205.721,"endTime":210.711,"body":"And now basically I came back"},{"startTime":205.721,"endTime":210.711,"body":"around, did some education and"},{"startTime":210.711,"endTime":215.401,"body":"freshed up my memories and points"},{"startTime":210.711,"endTime":215.401,"body":"around environmental technologies,"},{"startTime":215.661,"endTime":217.081,"body":"and now I'm back in sustainability."},{"startTime":218.861,"endTime":219.451,"body":"Okay."},{"startTime":219.651,"endTime":225.441,"body":"And in that journey from environmental"},{"startTime":219.651,"endTime":225.441,"body":"engineering through software"},{"startTime":225.551,"endTime":229.841,"body":"back into sustainability, what's"},{"startTime":225.551,"endTime":229.841,"body":"surprised you most on that way?"},{"startTime":230.341,"endTime":232.221,"body":"Not too much has changed."},{"startTime":232.231,"endTime":237.271,"body":"So, I still quote my professors,"},{"startTime":232.231,"endTime":237.271,"body":"because they are still right."},{"startTime":237.591,"endTime":239.791,"body":"And the topics are basically the same."},{"startTime":239.791,"endTime":244.511,"body":"So, if it comes to climate crisis,"},{"startTime":239.791,"endTime":244.511,"body":"if it comes to nuclear power, or"},{"startTime":244.511,"endTime":249.239,"body":"to fracking, all these things  were"},{"startTime":244.511,"endTime":249.239,"body":"already known in the 90s and were"},{"startTime":249.299,"endTime":250.969,"body":"already addressed in the 90s."},{"startTime":251.349,"endTime":254.599,"body":"What has changed is that we"},{"startTime":251.349,"endTime":254.599,"body":"have more standards and more"},{"startTime":254.599,"endTime":258.759,"body":"capabilities to measure what we"},{"startTime":254.599,"endTime":258.759,"body":"actually do and what impact we have."},{"startTime":259.069,"endTime":261.239,"body":"And I think the picture has broadened."},{"startTime":261.279,"endTime":265.814,"body":"Back then it was really about"},{"startTime":261.279,"endTime":265.814,"body":"carbon and biodiversity."},{"startTime":265.874,"endTime":269.334,"body":"And now we have much more"},{"startTime":265.874,"endTime":269.334,"body":"aspects to the picture."},{"startTime":269.714,"endTime":274.234,"body":"This has changed, but the fundamental"},{"startTime":269.714,"endTime":274.234,"body":"issues are unfortunately the same."},{"startTime":275.751,"endTime":276.181,"body":"And."},{"startTime":276.661,"endTime":280.754,"body":"You know you've been a consultant,"},{"startTime":276.661,"endTime":280.754,"body":"software executive, strategist which"},{"startTime":280.754,"endTime":284.384,"body":"of those roles do you think influences"},{"startTime":280.754,"endTime":284.384,"body":"you work today most in sustainability?"},{"startTime":284.884,"endTime":288.167,"body":"I think the software"},{"startTime":284.884,"endTime":288.167,"body":"executive I don't know."},{"startTime":288.177,"endTime":291.287,"body":"So even as an executive I"},{"startTime":288.177,"endTime":291.287,"body":"was always engaged with my"},{"startTime":291.287,"endTime":293.077,"body":"customers or with our customers."},{"startTime":293.477,"endTime":298.517,"body":"And to work with customers to improve"},{"startTime":293.477,"endTime":298.517,"body":"their processes, to get systems in place."},{"startTime":298.777,"endTime":302.617,"body":"Where they really take benefits"},{"startTime":298.777,"endTime":302.617,"body":"from is what is great for me."},{"startTime":302.617,"endTime":304.367,"body":"So what would I really feel good about?"},{"startTime":305.207,"endTime":307.997,"body":"You've recently published a"},{"startTime":305.207,"endTime":307.997,"body":"white paper which you were"},{"startTime":308.017,"endTime":309.207,"body":"good enough to share with me"},{"startTime":309.427,"endTime":309.777,"body":"yeah,"},{"startTime":309.957,"endTime":310.387,"body":"yeah,"},{"startTime":311.237,"endTime":316.017,"body":"In it you discuss the what you"},{"startTime":311.237,"endTime":316.017,"body":"call the sustainability thread."},{"startTime":316.652,"endTime":321.862,"body":"As kind of an evolution of the digital"},{"startTime":316.652,"endTime":321.862,"body":"thread, can you explain how this"},{"startTime":321.862,"endTime":328.142,"body":"concept helps companies move beyond"},{"startTime":321.862,"endTime":328.142,"body":"compliance to maybe proactive green R\u0026D?"},{"startTime":328.987,"endTime":329.197,"body":"Yeah."},{"startTime":329.197,"endTime":331.207,"body":"So there are two major aspects."},{"startTime":331.217,"endTime":334.787,"body":"The one is with product life cycle"},{"startTime":331.217,"endTime":334.787,"body":"management, you are very close to"},{"startTime":334.787,"endTime":339.404,"body":"sustainability anyway, because you"},{"startTime":334.787,"endTime":339.404,"body":"describe the products with product"},{"startTime":339.404,"endTime":342.184,"body":"life cycle management, you have"},{"startTime":339.404,"endTime":342.184,"body":"the specification of your products."},{"startTime":342.634,"endTime":346.069,"body":"And this is something we touched"},{"startTime":342.634,"endTime":346.069,"body":"over the last 20 years already."},{"startTime":346.069,"endTime":351.139,"body":"So if companies use palm oil we"},{"startTime":346.069,"endTime":351.139,"body":"found a way to track if the palm"},{"startTime":351.139,"endTime":352.999,"body":"oil is certified or not certified."},{"startTime":353.009,"endTime":356.839,"body":"We find ways to calculate how"},{"startTime":353.009,"endTime":356.839,"body":"much of the palm oil is certified"},{"startTime":356.859,"endTime":360.499,"body":"or not certified, or if they use"},{"startTime":356.859,"endTime":360.499,"body":"anything else in their product."},{"startTime":360.499,"endTime":363.409,"body":"It's something we keep"},{"startTime":360.499,"endTime":363.409,"body":"track already in PLM anyway."},{"startTime":363.729,"endTime":367.889,"body":"So PLM is very close to the"},{"startTime":363.729,"endTime":367.889,"body":"aspect of sustainability."},{"startTime":368.189,"endTime":372.729,"body":"I think 50 to 80 percent"},{"startTime":368.189,"endTime":372.729,"body":"of the sustainability data"},{"startTime":372.779,"endTime":374.819,"body":"are product data anyway."},{"startTime":375.189,"endTime":379.642,"body":"The only difference is how, how deep"},{"startTime":375.189,"endTime":379.642,"body":"you have to go into the supply chain to"},{"startTime":379.642,"endTime":383.762,"body":"really understand where your materials"},{"startTime":379.642,"endTime":383.762,"body":"are coming from has changed a little"},{"startTime":383.762,"endTime":387.142,"body":"bit, or it's a little different to the"},{"startTime":383.762,"endTime":387.142,"body":"typical internal product life cycle"},{"startTime":387.142,"endTime":391.332,"body":"management, but we are already close"},{"startTime":387.142,"endTime":391.332,"body":"to product life cycle management."},{"startTime":391.922,"endTime":394.012,"body":"And now I forgot your"},{"startTime":391.922,"endTime":394.012,"body":"second part of the question."},{"startTime":395.602,"endTime":400.027,"body":"Well, I'm just asking you, but well,"},{"startTime":395.602,"endTime":400.027,"body":"Let's, I guess, step back a bit first"},{"startTime":400.067,"endTime":404.647,"body":"and, talk about, first of all, the"},{"startTime":400.067,"endTime":404.647,"body":"digital thread, what that is, because"},{"startTime":404.667,"endTime":409.657,"body":"people might not be aware, and then"},{"startTime":404.667,"endTime":409.657,"body":"talk about the evolution of that to what"},{"startTime":409.657,"endTime":411.447,"body":"you're calling the sustainability thread."},{"startTime":412.127,"endTime":417.147,"body":"So, because PLM is so close to"},{"startTime":412.127,"endTime":417.147,"body":"sustainability we think that we can"},{"startTime":417.147,"endTime":423.257,"body":"also apply PLM methods to the question"},{"startTime":417.147,"endTime":423.257,"body":"of how to manage sustainability data."},{"startTime":423.527,"endTime":429.287,"body":"So, and the digital thread is one method"},{"startTime":423.527,"endTime":429.287,"body":"how you can organise your product data."},{"startTime":429.551,"endTime":431.591,"body":"The idea is to have a data model."},{"startTime":431.601,"endTime":434.211,"body":"What can be handed over"},{"startTime":431.601,"endTime":434.211,"body":"from system to system?"},{"startTime":434.391,"endTime":435.971,"body":"What gives you transparency?"},{"startTime":435.971,"endTime":439.911,"body":"What goes along the entire"},{"startTime":435.971,"endTime":439.911,"body":"product life cycle management?"},{"startTime":440.121,"endTime":443.997,"body":"It may be different for"},{"startTime":440.121,"endTime":443.997,"body":"different business aspects."},{"startTime":444.007,"endTime":448.417,"body":"So the view on product information"},{"startTime":444.007,"endTime":448.417,"body":"may be different in the manufacturing"},{"startTime":448.437,"endTime":450.487,"body":"area than in the design area."},{"startTime":450.947,"endTime":456.837,"body":"But at the end, it's the idea to connect"},{"startTime":450.947,"endTime":456.837,"body":"systems and data models so that you"},{"startTime":456.837,"endTime":460.747,"body":"can really follow the information of"},{"startTime":456.837,"endTime":460.747,"body":"products along the product lifecycle."},{"startTime":461.297,"endTime":462.987,"body":"That's the idea of the digital thread."},{"startTime":463.217,"endTime":467.277,"body":"And we think the same thing"},{"startTime":463.217,"endTime":467.277,"body":"applies to sustainability data."},{"startTime":467.542,"endTime":471.662,"body":"So that you can build these connectivity"},{"startTime":467.542,"endTime":471.662,"body":"between systems, between data"},{"startTime":471.662,"endTime":477.432,"body":"models to determine what kind of"},{"startTime":471.662,"endTime":477.432,"body":"environmental impact an organisation has."},{"startTime":477.922,"endTime":481.562,"body":"One great example or a"},{"startTime":477.922,"endTime":481.562,"body":"simple example is the carbon"},{"startTime":481.852,"endTime":483.862,"body":"calculations or carbon accounting."},{"startTime":484.242,"endTime":490.137,"body":"You can today collect your utility bills"},{"startTime":484.242,"endTime":490.137,"body":"Automate it Put this kind of information"},{"startTime":490.137,"endTime":496.237,"body":"in to a system, calculate automatically"},{"startTime":490.137,"endTime":496.237,"body":"your carbon inventory, and then get"},{"startTime":496.267,"endTime":498.377,"body":"out of this the reporting you need."},{"startTime":498.597,"endTime":501.497,"body":"And this process can be"},{"startTime":498.597,"endTime":501.497,"body":"streamlined and automated."},{"startTime":501.877,"endTime":505.337,"body":"And this is a great example"},{"startTime":501.877,"endTime":505.337,"body":"how the digital thread works"},{"startTime":505.347,"endTime":507.247,"body":"also with sustainability data."},{"startTime":508.794,"endTime":513.124,"body":"However, though, I have to kind of push"},{"startTime":508.794,"endTime":513.124,"body":"back a little because many companies"},{"startTime":513.254,"endTime":517.594,"body":"struggle with scattered data, multiple"},{"startTime":513.254,"endTime":517.594,"body":"reporting  frameworks, et cetera."},{"startTime":517.604,"endTime":520.894,"body":"How does something like a"},{"startTime":517.604,"endTime":520.894,"body":"sustainability thread handle that?"},{"startTime":522.464,"endTime":523.814,"body":"Yeah, that's, that's the challenge."},{"startTime":523.814,"endTime":527.964,"body":"I'm not saying that companies do this"},{"startTime":523.814,"endTime":527.964,"body":"already and everything is fine and glory."},{"startTime":527.964,"endTime":529.054,"body":"That's not my point."},{"startTime":529.404,"endTime":533.494,"body":"But I think it's possible to"},{"startTime":529.404,"endTime":533.494,"body":"achieve this digital thread"},{"startTime":533.514,"endTime":534.754,"body":"of the sustainability thread."},{"startTime":534.774,"endTime":538.984,"body":"If you pay attention if you"},{"startTime":534.774,"endTime":538.984,"body":"collect the data in the right"},{"startTime":538.984,"endTime":540.604,"body":"way and keep them digital."},{"startTime":540.926,"endTime":543.802,"body":"And really connect the"},{"startTime":540.926,"endTime":543.802,"body":"systems to go there."},{"startTime":543.842,"endTime":548.867,"body":"So the utility bill is, for me, a great"},{"startTime":543.842,"endTime":548.867,"body":"example because if you do greenhouse"},{"startTime":548.867,"endTime":553.297,"body":"gas calculations, you pull these"},{"startTime":548.867,"endTime":553.297,"body":"utility bills, and then basically"},{"startTime":553.307,"endTime":557.117,"body":"someone reads them manually and puts"},{"startTime":553.307,"endTime":557.117,"body":"them into a system, and then it gets"},{"startTime":557.117,"endTime":561.347,"body":"calculated, and then someone else"},{"startTime":557.117,"endTime":561.347,"body":"takes it to put it into a report, but"},{"startTime":561.347,"endTime":563.287,"body":"this process can really be automated."},{"startTime":563.287,"endTime":564.597,"body":"You have just to sit down."},{"startTime":564.977,"endTime":569.687,"body":"Get the data model clear, get a"},{"startTime":564.977,"endTime":569.687,"body":"comprehensive data model, and then"},{"startTime":569.747,"endTime":573.647,"body":"do the connectivity between the"},{"startTime":569.747,"endTime":573.647,"body":"system to make this flow happen."},{"startTime":575.567,"endTime":575.967,"body":"Okay."},{"startTime":576.327,"endTime":579.397,"body":"And what about things like life"},{"startTime":576.327,"endTime":579.397,"body":"cycle assessments and, you know,"},{"startTime":619.987,"endTime":622.967,"body":"integrating those into design stages?"},{"startTime":623.257,"endTime":628.597,"body":"Is that something that's"},{"startTime":623.257,"endTime":628.597,"body":"doable, advisable, being done?"},{"startTime":629.097,"endTime":630.767,"body":"I think that's where we are right now."},{"startTime":630.777,"endTime":633.847,"body":"So, I'm not saying it's"},{"startTime":630.777,"endTime":633.847,"body":"been done for everyone."},{"startTime":633.8870000000001,"endTime":638.807,"body":"I think some companies have achieved"},{"startTime":633.8870000000001,"endTime":638.807,"body":"to do lifecycle assessments on scale."},{"startTime":638.837,"endTime":641.527,"body":"I think the challenge is not"},{"startTime":638.837,"endTime":641.527,"body":"the lifecycle assessment itself."},{"startTime":642.037,"endTime":645.342,"body":"I think there are enough standards"},{"startTime":642.037,"endTime":645.342,"body":"out to do life cycle assessments."},{"startTime":645.432,"endTime":646.602,"body":"You can study it today."},{"startTime":646.602,"endTime":648.712,"body":"You can hire somebody to do it."},{"startTime":648.712,"endTime":651.612,"body":"So the life cycle assessment"},{"startTime":648.712,"endTime":651.612,"body":"itself is not the challenge."},{"startTime":651.902,"endTime":656.192,"body":"I think it's more the challenge to get"},{"startTime":651.902,"endTime":656.192,"body":"the information into the organisation."},{"startTime":656.242,"endTime":660.742,"body":"So companies who have, I don't"},{"startTime":656.242,"endTime":660.742,"body":"know, 15,000 SKUs have to find"},{"startTime":660.742,"endTime":665.187,"body":"a way how they can actually"},{"startTime":660.742,"endTime":665.187,"body":"scale the capability to do LCA."},{"startTime":665.207,"endTime":669.927,"body":"So usually you do an LCA on one"},{"startTime":665.207,"endTime":669.927,"body":"product or one component and you have"},{"startTime":669.927,"endTime":671.827,"body":"to find a way how to scale this up."},{"startTime":672.067,"endTime":673.857,"body":"And this is not done often."},{"startTime":673.907,"endTime":676.567,"body":"So this is really something"},{"startTime":673.907,"endTime":676.567,"body":"where we are right now."},{"startTime":676.867,"endTime":680.907,"body":"I think there's an understanding"},{"startTime":676.867,"endTime":680.907,"body":"specifically with carbon that for this"},{"startTime":680.907,"endTime":685.757,"body":"one aspect, this has to happen because"},{"startTime":680.907,"endTime":685.757,"body":"if I sell a product companies like"},{"startTime":685.767,"endTime":691.852,"body":"Walmart or Costco or Aldi wants to know"},{"startTime":685.767,"endTime":691.852,"body":"what carbon footprint my product has."},{"startTime":691.862,"endTime":696.076,"body":"So I'm already in the pinch"},{"startTime":691.862,"endTime":696.076,"body":"to, to provide this kind of"},{"startTime":696.106,"endTime":698.376,"body":"information if it comes to carbon."},{"startTime":698.706,"endTime":702.476,"body":"But this has to be scaled"},{"startTime":698.706,"endTime":702.476,"body":"also over other aspects."},{"startTime":702.476,"endTime":703.846,"body":"And this didn't happen so far."},{"startTime":703.866,"endTime":708.586,"body":"So we have some companies doing it"},{"startTime":703.866,"endTime":708.586,"body":"with carbon pretty good to scale their"},{"startTime":708.586,"endTime":712.616,"body":"products or to scale the calculation"},{"startTime":708.586,"endTime":712.616,"body":"and get the information they need."},{"startTime":713.011,"endTime":716.681,"body":"But they still have to add other"},{"startTime":713.011,"endTime":716.681,"body":"aspects like water consumption,"},{"startTime":716.721,"endTime":718.681,"body":"biodiversity, or, or things like that."},{"startTime":720.051,"endTime":721.501,"body":"So I'm not saying we are there."},{"startTime":721.581,"endTime":727.146,"body":"I think this is all really an, an"},{"startTime":721.581,"endTime":727.146,"body":"open environment where different"},{"startTime":727.146,"endTime":731.092,"body":"systems have to play together and"},{"startTime":727.146,"endTime":731.092,"body":"where system integrators like Linx-AS"},{"startTime":731.112,"endTime":732.832,"body":"can play a very important role."},{"startTime":734.332,"endTime":740.432,"body":"Okay, and looking across different"},{"startTime":734.332,"endTime":740.432,"body":"industries, are there industries that are"},{"startTime":740.482,"endTime":746.232,"body":"doing particularly well, or industries"},{"startTime":740.482,"endTime":746.232,"body":"that are facing significant hurdles,"},{"startTime":746.612,"endTime":749.402,"body":"you know, in tracking and improving"},{"startTime":746.612,"endTime":749.402,"body":"their sustainability performance?"},{"startTime":749.842,"endTime":752.802,"body":"Who are the, who are the"},{"startTime":749.842,"endTime":752.802,"body":"laggards and who are the winners?"},{"startTime":753.669,"endTime":758.039,"body":"If you look into the issue of the"},{"startTime":753.669,"endTime":758.039,"body":"climate crisis, no company does"},{"startTime":758.049,"endTime":761.524,"body":"very well because we are so far"},{"startTime":758.049,"endTime":761.524,"body":"behind what we want to achieve."},{"startTime":761.524,"endTime":764.894,"body":"So that's, that's the first point,"},{"startTime":761.524,"endTime":764.894,"body":"but I think that  the identified"},{"startTime":764.924,"endTime":767.274,"body":"industries, which are difficult, right?"},{"startTime":767.344,"endTime":772.124,"body":"Steel production, cement production, I"},{"startTime":767.344,"endTime":772.124,"body":"think they are actually on a good way."},{"startTime":772.244,"endTime":776.194,"body":"So they, they figure out ways"},{"startTime":772.244,"endTime":776.194,"body":"how to address this issue"},{"startTime":776.204,"endTime":777.414,"body":"and they are working on it."},{"startTime":777.734,"endTime":780.934,"body":"Let's say most of them, maybe"},{"startTime":777.734,"endTime":780.934,"body":"not everyone, but most of them."},{"startTime":781.304,"endTime":785.714,"body":"And, and for them, it's also not too"},{"startTime":781.304,"endTime":785.714,"body":"much a question of collecting data"},{"startTime":785.714,"endTime":788.934,"body":"for them is really to change their"},{"startTime":785.714,"endTime":788.934,"body":"product and their production processes."},{"startTime":789.124,"endTime":792.234,"body":"So it's not not a question about"},{"startTime":789.124,"endTime":792.234,"body":"product lifecycle management."},{"startTime":792.614,"endTime":797.034,"body":"Where it's more challenging is really in"},{"startTime":792.614,"endTime":797.034,"body":"this areas where you have agriculture,"},{"startTime":797.0840000000001,"endTime":800.914,"body":"for example, involved and you have"},{"startTime":797.0840000000001,"endTime":800.914,"body":"to get to vegetable oils, right?"},{"startTime":801.164,"endTime":803.784,"body":"So my palm oil example from earlier."},{"startTime":804.174,"endTime":807.444,"body":"If you want to know if the palm"},{"startTime":804.174,"endTime":807.444,"body":"oil is certified  and does not"},{"startTime":807.464,"endTime":812.294,"body":"harm or creates deforestation you"},{"startTime":807.464,"endTime":812.294,"body":"have to be able to track this down."},{"startTime":812.654,"endTime":817.434,"body":"And I think everywhere where you have"},{"startTime":812.654,"endTime":817.434,"body":"this kind of agricultural relations,"},{"startTime":817.484,"endTime":821.484,"body":"it's very challenging for companies"},{"startTime":817.484,"endTime":821.484,"body":"to collect the data to make sure"},{"startTime":821.484,"endTime":827.014,"body":"they are really real and then have"},{"startTime":821.484,"endTime":827.014,"body":"in their processes them integrated."},{"startTime":827.034,"endTime":830.404,"body":"So if it comes to agriculture,"},{"startTime":827.034,"endTime":830.404,"body":"it's really a challenge."},{"startTime":831.099,"endTime":836.089,"body":"You don't have to go to foreign"},{"startTime":831.099,"endTime":836.089,"body":"countries or to, to far away countries."},{"startTime":836.409,"endTime":839.859,"body":"Even if you think about almond"},{"startTime":836.409,"endTime":839.859,"body":"production, for example, what,"},{"startTime":839.859,"endTime":841.309,"body":"what happens in California, right?"},{"startTime":841.629,"endTime":846.149,"body":"You have to track down basically what,"},{"startTime":841.629,"endTime":846.149,"body":"how much water is used how much carbon"},{"startTime":846.149,"endTime":850.089,"body":"is created, and then keep track of"},{"startTime":846.149,"endTime":850.089,"body":"your supply chain to really understand."},{"startTime":850.589,"endTime":854.619,"body":"If you want to tell me at the end"},{"startTime":850.589,"endTime":854.619,"body":"in this bag is so much carbon, you"},{"startTime":854.619,"endTime":857.189,"body":"really have to understand where"},{"startTime":854.619,"endTime":857.189,"body":"these elements are coming from."},{"startTime":857.189,"endTime":860.8340000000001,"body":"And this is the the challenge,"},{"startTime":857.189,"endTime":860.8340000000001,"body":"I think where companies struggle"},{"startTime":860.8340000000001,"endTime":863.724,"body":"right now through the supply chain,"},{"startTime":860.8340000000001,"endTime":863.724,"body":"specifically in the agriculture."},{"startTime":865.739,"endTime":870.739,"body":"And a lot of that I'm assuming is"},{"startTime":865.739,"endTime":870.739,"body":"down to the fact that agriculture"},{"startTime":870.769,"endTime":877.9590000000001,"body":"is still quite an analog industry,"},{"startTime":870.769,"endTime":877.9590000000001,"body":"whereas other industries, like, I"},{"startTime":877.9590000000001,"endTime":880.039,"body":"mean, we talked about SAP earlier."},{"startTime":880.039,"endTime":884.229,"body":"So technology companies, for example,"},{"startTime":880.039,"endTime":884.229,"body":"would be far more far further along"},{"startTime":884.239,"endTime":886.039,"body":"on their digitization journey."},{"startTime":887.464,"endTime":888.987,"body":"Yeah, that's true."},{"startTime":889.127,"endTime":894.167,"body":"But it's also that from a science"},{"startTime":889.127,"endTime":894.167,"body":"perspective over the last five, ten"},{"startTime":894.167,"endTime":896.277,"body":"years, many things have changed."},{"startTime":896.287,"endTime":902.257,"body":"So the idea, for example, that we have"},{"startTime":896.287,"endTime":902.257,"body":"to consider the, the change of land use."},{"startTime":902.657,"endTime":907.417,"body":"in our carbon calculation made it"},{"startTime":902.657,"endTime":907.417,"body":"also a little bit more difficult"},{"startTime":907.427,"endTime":911.3870000000001,"body":"for companies to figure this out"},{"startTime":907.427,"endTime":911.3870000000001,"body":"because the standards have changed."},{"startTime":911.397,"endTime":916.187,"body":"So nobody talked about land use before,"},{"startTime":911.397,"endTime":916.187,"body":"and now it has to be included for"},{"startTime":916.187,"endTime":920.587,"body":"the Science Based Target Initiative,"},{"startTime":916.187,"endTime":920.587,"body":"they just changed their standards."},{"startTime":920.587,"endTime":923.537,"body":"So you have to consider this"},{"startTime":920.587,"endTime":923.537,"body":"kind of numbers, but then"},{"startTime":923.537,"endTime":924.817,"body":"the standard is not there."},{"startTime":924.857,"endTime":930.844,"body":"So it's not, you cannot just blame"},{"startTime":924.857,"endTime":930.844,"body":"the farmers to be analog and, and"},{"startTime":930.854,"endTime":935.3340000000001,"body":"that's also that a lot of things"},{"startTime":930.854,"endTime":935.3340000000001,"body":"have changed over time and it's"},{"startTime":935.3340000000001,"endTime":936.784,"body":"difficult for them to keep up."},{"startTime":936.784,"endTime":940.144,"body":"And then it's also difficult for"},{"startTime":936.784,"endTime":940.144,"body":"all the industries to keep up."},{"startTime":940.896,"endTime":944.916,"body":"It's an industry, not agriculture I'm"},{"startTime":940.896,"endTime":944.916,"body":"talking about now, but the, the whole"},{"startTime":944.916,"endTime":951.226,"body":"sustainability industry is one which is"},{"startTime":944.916,"endTime":951.226,"body":"still quite immature and changing rapidly."},{"startTime":951.236,"endTime":951.566,"body":"Right?"},{"startTime":951.881,"endTime":958.901,"body":",Yeah also, with every life cycle"},{"startTime":951.881,"endTime":958.901,"body":"assessment comes new information and new"},{"startTime":958.931,"endTime":961.451,"body":"conclusions, what you have to incorporate."},{"startTime":961.451,"endTime":966.531,"body":"I mean, the old picture that"},{"startTime":961.451,"endTime":966.531,"body":"plastic is bad and others is good."},{"startTime":966.9110000000001,"endTime":969.761,"body":"And what is good is not so true anymore."},{"startTime":969.761,"endTime":973.961,"body":"So you have really to look into"},{"startTime":969.761,"endTime":973.961,"body":"more details to really understand"},{"startTime":974.281,"endTime":976.791,"body":"what impact processes have."},{"startTime":977.191,"endTime":980.491,"body":"Yeah, it's it's a very immature,"},{"startTime":977.191,"endTime":980.491,"body":"not immature, I would not say, but"},{"startTime":980.491,"endTime":982.951,"body":"it's a very changing environment."},{"startTime":983.381,"endTime":988.981,"body":"Specifically, if you want to automate"},{"startTime":983.381,"endTime":988.981,"body":"these processes to determine your"},{"startTime":988.981,"endTime":990.941,"body":"environmental impacts or KPIs."},{"startTime":992.651,"endTime":992.921,"body":"Sure."},{"startTime":993.381,"endTime":997.351,"body":"And how can companies ensure"},{"startTime":993.381,"endTime":997.351,"body":"that materials like, I mean,"},{"startTime":997.351,"endTime":999.141,"body":"you mentioned palm oil,"},{"startTime":999.651,"endTime":1000.471,"body":"mica"},{"startTime":1000.471,"endTime":1003.341,"body":"these kinds of things, how can the,"},{"startTime":1000.471,"endTime":1003.341,"body":"how can companies ensure that they're"},{"startTime":1003.4110000000001,"endTime":1006.771,"body":"ethically sourced, particularly"},{"startTime":1003.4110000000001,"endTime":1006.771,"body":"in like complex supply chains?"},{"startTime":1007.271,"endTime":1011.6610000000001,"body":"Well, there are different ways how you"},{"startTime":1007.271,"endTime":1011.6610000000001,"body":"can do this from a technical perspective."},{"startTime":1011.6610000000001,"endTime":1017.301,"body":"So with tokenization and the blockchain,"},{"startTime":1011.6610000000001,"endTime":1017.301,"body":"you can actually track along the supply"},{"startTime":1017.311,"endTime":1019.541,"body":"chain where the products are coming from."},{"startTime":1019.541,"endTime":1023.901,"body":"So, there are systems out what"},{"startTime":1019.541,"endTime":1023.901,"body":"you can use to even identify the"},{"startTime":1023.941,"endTime":1026.811,"body":"plot of land where it comes from."},{"startTime":1027.211,"endTime":1031.941,"body":"Then there are different certification"},{"startTime":1027.211,"endTime":1031.941,"body":"processes in place, specifically for mica."},{"startTime":1031.941,"endTime":1036.671,"body":"There's an initiative they"},{"startTime":1031.941,"endTime":1036.671,"body":"certify what mica minerals are."},{"startTime":1037.126,"endTime":1040.786,"body":"I think it goes around labor laws"},{"startTime":1037.126,"endTime":1040.786,"body":"and stuff like this on human rights,"},{"startTime":1040.786,"endTime":1043.286,"body":"so which are considered to be good."},{"startTime":1043.806,"endTime":1046.786,"body":"And then there are certifications,"},{"startTime":1043.806,"endTime":1046.786,"body":"and then you have to keep track"},{"startTime":1046.826,"endTime":1048.436,"body":"about these certifications."},{"startTime":1048.4859999999999,"endTime":1053.216,"body":"In the same way, you can, in the system,"},{"startTime":1048.4859999999999,"endTime":1053.216,"body":"tokenize your products, and then you"},{"startTime":1053.216,"endTime":1058.264,"body":"know, okay if you hand them over with"},{"startTime":1053.216,"endTime":1058.264,"body":"a blockchain  to the, manufacturer"},{"startTime":1058.264,"endTime":1063.051,"body":"or to the retailer, you can make sure"},{"startTime":1058.264,"endTime":1063.051,"body":"the products which are claimed to"},{"startTime":1063.051,"endTime":1065.261,"body":"be certified are really certified."},{"startTime":1065.731,"endTime":1070.091,"body":"There are there are techniques out to"},{"startTime":1065.731,"endTime":1070.091,"body":"do this it's a little bit difficult"},{"startTime":1070.389,"endTime":1075.992,"body":"because you don't solve for in the human"},{"startTime":1070.389,"endTime":1075.992,"body":"rights area, you don't solve the issues"},{"startTime":1076.522,"endTime":1081.3819999999998,"body":"by just making more stringent, because"},{"startTime":1076.522,"endTime":1081.3819999999998,"body":"then people just move into other areas."},{"startTime":1081.4219999999998,"endTime":1085.4319999999998,"body":"You want to improve really the"},{"startTime":1081.4219999999998,"endTime":1085.4319999999998,"body":"labor conditions in these areas."},{"startTime":1085.8819999999998,"endTime":1088.072,"body":"So it's a little bit more"},{"startTime":1085.8819999999998,"endTime":1088.072,"body":"difficult discussion."},{"startTime":1088.0819999999999,"endTime":1089.732,"body":"It's not just a technology discussion."},{"startTime":1090.1219999999998,"endTime":1092.792,"body":"Then it's also a discussion"},{"startTime":1090.1219999999998,"endTime":1092.792,"body":"about social engagement."},{"startTime":1093.222,"endTime":1096.8519999999999,"body":"And what makes it more difficult, but"},{"startTime":1093.222,"endTime":1096.8519999999999,"body":"from a technical perspective, there"},{"startTime":1096.8519999999999,"endTime":1098.512,"body":"are solutions out to track this."},{"startTime":1099.7669999999998,"endTime":1100.417,"body":"Okay."},{"startTime":1100.607,"endTime":1105.827,"body":"And any, I mean, you've mentioned"},{"startTime":1100.607,"endTime":1105.827,"body":"blockchain, but what other technologies"},{"startTime":1105.907,"endTime":1108.2069999999999,"body":"that are out there are changing the game?"},{"startTime":1108.2069999999999,"endTime":1111.877,"body":"I mean, this is the period where"},{"startTime":1108.2069999999999,"endTime":1111.877,"body":"AI is bubbling up really to"},{"startTime":1111.9669999999999,"endTime":1113.2769999999998,"body":"the, to the surface and beyond."},{"startTime":1113.2769999999998,"endTime":1116.2969999999998,"body":"So I'm, I'm assuming AI is playing"},{"startTime":1113.2769999999998,"endTime":1116.2969999999998,"body":"a big part as well, but what"},{"startTime":1116.2969999999998,"endTime":1117.5569999999998,"body":"about other technologies as well?"},{"startTime":1117.5669999999998,"endTime":1121.504,"body":"Like IOT or anything else, you"},{"startTime":1117.5669999999998,"endTime":1121.504,"body":"know, what, what technologies"},{"startTime":1121.504,"endTime":1122.6339999999998,"body":"are changing the game for us?"},{"startTime":1123.2189999999998,"endTime":1129.052,"body":"So, specifically in agriculture, I"},{"startTime":1123.2189999999998,"endTime":1129.052,"body":"think satellite pictures is a big deal."},{"startTime":1129.312,"endTime":1132.502,"body":"Because you can really then, if"},{"startTime":1129.312,"endTime":1132.502,"body":"you know the plot of land, you"},{"startTime":1132.502,"endTime":1135.552,"body":"can actually really watch the"},{"startTime":1132.502,"endTime":1135.552,"body":"plot of land, what happens there."},{"startTime":1135.962,"endTime":1139.262,"body":"So, this is a big game"},{"startTime":1135.962,"endTime":1139.262,"body":"changer, I think, in this area."},{"startTime":1139.9119999999998,"endTime":1145.1819999999998,"body":"IOT, of course specifically if you have"},{"startTime":1139.9119999999998,"endTime":1145.1819999999998,"body":"to follow your products through the supply"},{"startTime":1145.1819999999998,"endTime":1150.9419999999998,"body":"chain, IOT plays a big role because you"},{"startTime":1145.1819999999998,"endTime":1150.9419999999998,"body":"need the information at the end to do"},{"startTime":1150.952,"endTime":1156.897,"body":"your mass balancing to really understand"},{"startTime":1150.952,"endTime":1156.897,"body":"how much of your product is certified"},{"startTime":1156.897,"endTime":1158.847,"body":"and not certified and things like that."},{"startTime":1159.4969999999998,"endTime":1163.357,"body":"AI, I'm a little bit suspicious"},{"startTime":1159.4969999999998,"endTime":1163.357,"body":"about AI to be honest."},{"startTime":1163.387,"endTime":1169.587,"body":"If people claim we can create an ESG"},{"startTime":1163.387,"endTime":1169.587,"body":"report with AI, I immediately pops up."},{"startTime":1169.587,"endTime":1177.8519999999999,"body":"It's greenwashing for me, but uh,  but I"},{"startTime":1169.587,"endTime":1177.8519999999999,"body":"think AI will play a big role to really"},{"startTime":1178.202,"endTime":1182.1419999999998,"body":"find the right data for the right steps."},{"startTime":1182.1519999999998,"endTime":1186.742,"body":"So, for example, if you have to find"},{"startTime":1182.1519999999998,"endTime":1186.742,"body":"emission factors and have to assign"},{"startTime":1186.742,"endTime":1190.9419999999998,"body":"it to specifically specific materials,"},{"startTime":1186.742,"endTime":1190.9419999999998,"body":"I think AI can play a big role."},{"startTime":1191.5089999999998,"endTime":1196.129,"body":"But I'm, I'm careful to claim"},{"startTime":1191.5089999999998,"endTime":1196.129,"body":"that AI will solve all the"},{"startTime":1196.129,"endTime":1198.389,"body":"sustainability reporting issues."},{"startTime":1198.399,"endTime":1200.1989999999998,"body":"So, I'm, I'm not a fan of that."},{"startTime":1200.5089999999998,"endTime":1202.869,"body":"I'm more conservative if it comes to that."},{"startTime":1204.454,"endTime":1204.924,"body":"Fair enough."},{"startTime":1204.984,"endTime":1205.3539999999998,"body":"Fair enough."},{"startTime":1205.3539999999998,"endTime":1205.8639999999998,"body":"No, that's good."},{"startTime":1205.954,"endTime":1206.494,"body":"That's good."},{"startTime":1206.829,"endTime":1211.7689999999998,"body":"And in terms of the regulatory"},{"startTime":1206.829,"endTime":1211.7689999999998,"body":"environment, I mean, you mentioned"},{"startTime":1211.779,"endTime":1215.9189999999999,"body":"there briefly, the EUDR, the"},{"startTime":1211.779,"endTime":1215.9189999999999,"body":"EU Deforestry Regulation,"},{"startTime":1216.1889999999999,"endTime":1216.5189999999998,"body":"Yeah."},{"startTime":1217.4789999999998,"endTime":1221.309,"body":"what other regulations are out there"},{"startTime":1217.4789999999998,"endTime":1221.309,"body":"that are going to be putting pressure on"},{"startTime":1221.339,"endTime":1225.779,"body":"companies either that have been passed"},{"startTime":1221.339,"endTime":1225.779,"body":"or are going to be passed imminently?"},{"startTime":1226.5189999999998,"endTime":1230.7289999999998,"body":"I mean, the specifically in Europe,"},{"startTime":1226.5189999999998,"endTime":1230.7289999999998,"body":"the CSRD reporting at the moment"},{"startTime":1230.7589999999998,"endTime":1232.4859999999999,"body":"puts a lot of pressure on companies."},{"startTime":1233.2859999999998,"endTime":1237.5659999999998,"body":"unfortunately, it puts also pressure"},{"startTime":1233.2859999999998,"endTime":1237.5659999999998,"body":"on sustainability teams because they"},{"startTime":1237.596,"endTime":1242.8159999999998,"body":"somehow are now the one who have to"},{"startTime":1237.596,"endTime":1242.8159999999998,"body":"report on everything, instead of coming"},{"startTime":1242.8359999999998,"endTime":1246.846,"body":"up with ideas really to change something"},{"startTime":1242.8359999999998,"endTime":1246.846,"body":"and make it more sustainability,"},{"startTime":1246.846,"endTime":1252.196,"body":"they are now in the under pressure"},{"startTime":1246.846,"endTime":1252.196,"body":"to deliver these kind of reports."},{"startTime":1252.876,"endTime":1259.916,"body":"And so CSRD is a big one and the other one"},{"startTime":1252.876,"endTime":1259.916,"body":"are the Extended Product Responsibility"},{"startTime":1259.926,"endTime":1265.1819999999998,"body":"laws coming up and I have always here in"},{"startTime":1259.926,"endTime":1265.1819999999998,"body":"the US the funny discussion that people"},{"startTime":1265.1819999999998,"endTime":1269.8819999999998,"body":"say, Oh, this is all, all Europe, but"},{"startTime":1265.1819999999998,"endTime":1269.8819999999998,"body":"I think they should be aware that also"},{"startTime":1269.9019999999998,"endTime":1274.512,"body":"in the US there are states putting out"},{"startTime":1269.9019999999998,"endTime":1274.512,"body":"these kinds of laws and regulations."},{"startTime":1274.962,"endTime":1278.002,"body":"In California, you have"},{"startTime":1274.962,"endTime":1278.002,"body":"already to report on carbon."},{"startTime":1278.002,"endTime":1281.8719999999998,"body":"In Oregon and Washington, you"},{"startTime":1278.002,"endTime":1281.8719999999998,"body":"will have to report on plastic"},{"startTime":1281.8719999999998,"endTime":1283.472,"body":"packaging in the future as well."},{"startTime":1283.472,"endTime":1285.322,"body":"So it's not just Europe."},{"startTime":1285.3519999999999,"endTime":1289.502,"body":"And these kind of packaging and"},{"startTime":1285.3519999999999,"endTime":1289.502,"body":"plastic laws are coming more and more."},{"startTime":1290.7489999999998,"endTime":1295.4089999999999,"body":"it's interesting that you are based in"},{"startTime":1290.7489999999998,"endTime":1295.4089999999999,"body":"the US because there's been a notable"},{"startTime":1295.4289999999999,"endTime":1300.549,"body":"push back against sustainability"},{"startTime":1295.4289999999999,"endTime":1300.549,"body":"and ESG initiatives there, how do"},{"startTime":1300.549,"endTime":1305.079,"body":"you see this impacting corporate"},{"startTime":1300.549,"endTime":1305.079,"body":"sustainability strategies globally?"},{"startTime":1305.629,"endTime":1310.1789999999999,"body":"I think globally, so the, the"},{"startTime":1305.629,"endTime":1310.1789999999999,"body":"developments in, in the US are"},{"startTime":1310.2189999999998,"endTime":1313.609,"body":"unfortunately for the sustainability"},{"startTime":1310.2189999999998,"endTime":1313.609,"body":"world, let's put it this way."},{"startTime":1313.9989999999998,"endTime":1318.649,"body":"But the climate crisis is not going"},{"startTime":1313.9989999999998,"endTime":1318.649,"body":"away, so that has to be addressed."},{"startTime":1318.7289999999998,"endTime":1321.879,"body":"There may be a dent now in development."},{"startTime":1321.9789999999998,"endTime":1327.4189999999999,"body":"But at the end, the climate crisis doesn't"},{"startTime":1321.9789999999998,"endTime":1327.4189999999999,"body":"go away, and we see more and more weather"},{"startTime":1327.4389999999999,"endTime":1329.779,"body":"related or climate related disasters."},{"startTime":1330.704,"endTime":1332.714,"body":"So there will be more and more pressure."},{"startTime":1332.714,"endTime":1336.224,"body":"So then we will have to address"},{"startTime":1332.714,"endTime":1336.224,"body":"it anyway, if we do it today or"},{"startTime":1336.224,"endTime":1338.274,"body":"tomorrow we will have to address it."},{"startTime":1338.8039999999999,"endTime":1342.407,"body":"On the pushback on the DEI aspect."},{"startTime":1342.7369999999999,"endTime":1347.127,"body":"I think it's just an also time to"},{"startTime":1342.7369999999999,"endTime":1347.127,"body":"prove that people who claim that"},{"startTime":1347.127,"endTime":1351.7869999999998,"body":"diversity is great and good for a team"},{"startTime":1347.127,"endTime":1351.7869999999998,"body":"that we also stand up and prove it."},{"startTime":1352.167,"endTime":1356.7269999999999,"body":"If we see that companies who are"},{"startTime":1352.167,"endTime":1356.7269999999999,"body":"more diverse are more successful"},{"startTime":1356.7269999999999,"endTime":1361.7869999999998,"body":"than others this will give them"},{"startTime":1356.7269999999999,"endTime":1361.7869999999998,"body":"entire topic a push as well."},{"startTime":1362.2169999999999,"endTime":1365.4569999999999,"body":"And the third thing, because"},{"startTime":1362.2169999999999,"endTime":1365.4569999999999,"body":"we talked earlier about AI."},{"startTime":1366.0069999999998,"endTime":1370.9569999999999,"body":"People should be aware that AI needs"},{"startTime":1366.0069999999998,"endTime":1370.9569999999999,"body":"just more and more power and energy."},{"startTime":1371.2469999999998,"endTime":1373.077,"body":"So this is also an aspect."},{"startTime":1373.077,"endTime":1375.877,"body":"It doesn't matter who runs the country."},{"startTime":1376.2069999999999,"endTime":1380.837,"body":"At the end, we need more energy and"},{"startTime":1376.2069999999999,"endTime":1380.837,"body":"the cheapest way currently to create"},{"startTime":1380.837,"endTime":1383.447,"body":"more energy are renewable energies."},{"startTime":1383.5369999999998,"endTime":1385.647,"body":"So this is the cheapest at the moment."},{"startTime":1385.917,"endTime":1390.677,"body":"So if you really go to your checkbook,"},{"startTime":1385.917,"endTime":1390.677,"body":"you would not invest in the coal mine"},{"startTime":1390.677,"endTime":1396.847,"body":"anymore because the solar energy or"},{"startTime":1390.677,"endTime":1396.847,"body":"wind energy will be cheaper anyway, so"},{"startTime":1397.627,"endTime":1401.937,"body":"I don't like the situation from"},{"startTime":1397.627,"endTime":1401.937,"body":"sustainability perspective, but I don't"},{"startTime":1401.947,"endTime":1409.0569999999998,"body":"think it has too big of impact at the"},{"startTime":1401.947,"endTime":1409.0569999999998,"body":"end, looking over the next 20 years."},{"startTime":1409.7569999999998,"endTime":1414.7269999999999,"body":"And, also globally, I think all"},{"startTime":1409.7569999999998,"endTime":1414.7269999999999,"body":"other countries basically going"},{"startTime":1414.7569999999998,"endTime":1419.407,"body":"further in that direction to put more"},{"startTime":1414.7569999999998,"endTime":1419.407,"body":"regulations in for the environment."},{"startTime":1419.907,"endTime":1423.657,"body":"So I think there's just more"},{"startTime":1419.907,"endTime":1423.657,"body":"globally going on than just the"},{"startTime":1423.897,"endTime":1425.857,"body":"small island of North America."},{"startTime":1429.137,"endTime":1433.2869999999998,"body":"I hope you're right, but I saw a"},{"startTime":1429.137,"endTime":1433.2869999999998,"body":"headline today that a member of the"},{"startTime":1433.3169999999998,"endTime":1438.187,"body":"AfD was saying that they were going to"},{"startTime":1433.3169999999998,"endTime":1438.187,"body":"tear down all the windmills in Germany."},{"startTime":1438.187,"endTime":1438.4969999999998,"body":"So"},{"startTime":1440.5569999999998,"endTime":1441.0069999999998,"body":"you got to"},{"startTime":1441.8069999999998,"endTime":1442.157,"body":"Yeah."},{"startTime":1442.417,"endTime":1442.7369999999999,"body":"yeah,"},{"startTime":1442.9969999999998,"endTime":1444.687,"body":"put your head in your"},{"startTime":1442.9969999999998,"endTime":1444.687,"body":"hands and go, Oh my God."},{"startTime":1444.9969999999998,"endTime":1445.3169999999998,"body":"yeah."},{"startTime":1445.4569999999999,"endTime":1445.827,"body":"Yeah,"},{"startTime":1447.9769999999999,"endTime":1450.587,"body":"We'll, we'll, we'll forget"},{"startTime":1447.9769999999999,"endTime":1450.587,"body":"about that and move on."},{"startTime":1450.8619999999999,"endTime":1451.6419999999998,"body":"yeah, exactly."},{"startTime":1451.6919999999998,"endTime":1456.3619999999999,"body":"So, yeah, I mean, at the end, this will"},{"startTime":1451.6919999999998,"endTime":1456.3619999999999,"body":"not happen either because I think the most"},{"startTime":1456.3619999999999,"endTime":1462.1119999999999,"body":"windmills in, in Germany are privately"},{"startTime":1456.3619999999999,"endTime":1462.1119999999999,"body":"owned anyways, so this kind of rhetoric, I"},{"startTime":1462.1319999999998,"endTime":1464.452,"body":"don't think should not bother us too much."},{"startTime":1464.492,"endTime":1465.3519999999999,"body":"Let's, let's move on."},{"startTime":1465.4219999999998,"endTime":1466.1719999999998,"body":"Let's move forward."},{"startTime":1466.907,"endTime":1467.637,"body":"Yeah, yeah, yeah, yeah."},{"startTime":1468.357,"endTime":1473.7839999999999,"body":"If you're a sustainability professional"},{"startTime":1468.357,"endTime":1473.7839999999999,"body":"or sustainability professionals in"},{"startTime":1473.7839999999999,"endTime":1478.914,"body":"general, how can they become more"},{"startTime":1473.7839999999999,"endTime":1478.914,"body":"effective, do you think, in advocating"},{"startTime":1478.944,"endTime":1483.764,"body":"for and implementing green initiatives"},{"startTime":1478.944,"endTime":1483.764,"body":"within their own organisations?"},{"startTime":1484.966,"endTime":1490.106,"body":"Specifically in this area of reporting,"},{"startTime":1484.966,"endTime":1490.106,"body":"what basically keeps them busy at the"},{"startTime":1490.106,"endTime":1495.866,"body":"moment, I think a good strategy is"},{"startTime":1490.106,"endTime":1495.866,"body":"to get with your IT department and"},{"startTime":1495.886,"endTime":1501.5459999999998,"body":"figure out how your IT strategy can"},{"startTime":1495.886,"endTime":1501.5459999999998,"body":"support your sustainability strategy."},{"startTime":1502.0059999999999,"endTime":1505.146,"body":"And this is, I think, a"},{"startTime":1502.0059999999999,"endTime":1505.146,"body":"lack we see at the moment."},{"startTime":1505.5059999999999,"endTime":1510.2859999999998,"body":"All the companies who hustle to get the"},{"startTime":1505.5059999999999,"endTime":1510.2859999999998,"body":"CSRD reporting together, I think they are"},{"startTime":1510.3359999999998,"endTime":1515.2859999999998,"body":"just never lined up their sustainability"},{"startTime":1510.3359999999998,"endTime":1515.2859999999998,"body":"goals with their IT strategy."},{"startTime":1515.5459999999998,"endTime":1520.416,"body":"Because if they would have done this, they"},{"startTime":1515.5459999999998,"endTime":1520.416,"body":"would have talked about double maturity."},{"startTime":1520.9759999999999,"endTime":1524.7559999999999,"body":"Maturity is already double the"},{"startTime":1520.9759999999999,"endTime":1524.7559999999999,"body":"maturity already, they would know"},{"startTime":1524.7659999999998,"endTime":1529.232,"body":"what their sustainability goals are,"},{"startTime":1524.7659999999998,"endTime":1529.232,"body":"and they would have aligned the IT"},{"startTime":1529.252,"endTime":1531.302,"body":"processes accordingly, but they didn't."},{"startTime":1531.3719999999998,"endTime":1533.992,"body":"So this is for me a proof"},{"startTime":1531.3719999999998,"endTime":1533.992,"body":"that this is missing."},{"startTime":1534.272,"endTime":1538.4669999999999,"body":"And If you want to get out of this"},{"startTime":1534.272,"endTime":1538.4669999999999,"body":"treadmill you really have to sit down with"},{"startTime":1538.4669999999999,"endTime":1545.597,"body":"your IT department, figure out how can"},{"startTime":1538.4669999999999,"endTime":1545.597,"body":"I track my sustainability KPIs digitally"},{"startTime":1545.827,"endTime":1547.9669999999999,"body":"and how can I streamline these processes."},{"startTime":1548.177,"endTime":1553.8069999999998,"body":"And if you have aligned these two goals"},{"startTime":1548.177,"endTime":1553.8069999999998,"body":"and the strategies I think then you find"},{"startTime":1553.8069999999998,"endTime":1559.857,"body":"time to really do sustainability programs"},{"startTime":1553.8069999999998,"endTime":1559.857,"body":"at not only data collection and reporting."},{"startTime":1560.8159999999998,"endTime":1561.176,"body":"Okay."},{"startTime":1561.866,"endTime":1567.156,"body":"So Klaus, if you could wave a magic"},{"startTime":1561.866,"endTime":1567.156,"body":"wand and implement one sustainability"},{"startTime":1567.166,"endTime":1570.2459999999999,"body":"innovation across all supply"},{"startTime":1567.166,"endTime":1570.2459999999999,"body":"chains tomorrow, what would it be?"},{"startTime":1571.5259999999998,"endTime":1575.5659999999998,"body":"The companies have basically"},{"startTime":1571.5259999999998,"endTime":1575.5659999999998,"body":"their life cycle assessments"},{"startTime":1575.5759999999998,"endTime":1577.2859999999998,"body":"all done for all products."},{"startTime":1577.2959999999998,"endTime":1582.116,"body":"They can feed this information back"},{"startTime":1577.2959999999998,"endTime":1582.116,"body":"to their designers and engineers"},{"startTime":1582.156,"endTime":1587.2959999999998,"body":"and the operations so that everyone"},{"startTime":1582.156,"endTime":1587.2959999999998,"body":"has the environmental information"},{"startTime":1587.2959999999998,"endTime":1590.666,"body":"available they need to make"},{"startTime":1587.2959999999998,"endTime":1590.666,"body":"environmental friendly decisions."},{"startTime":1590.8259999999998,"endTime":1592.186,"body":"This would be the big wand!"},{"startTime":1593.3909999999998,"endTime":1594.6709999999998,"body":"Nice, nice, nice."},{"startTime":1594.731,"endTime":1595.1509999999998,"body":"Okay."},{"startTime":1595.501,"endTime":1601.6309999999999,"body":"And what would you say is one underrated"},{"startTime":1595.501,"endTime":1601.6309999999999,"body":"trend in supply chain sustainability"},{"startTime":1601.6309999999999,"endTime":1604.9609999999998,"body":"that companies should pay more"},{"startTime":1601.6309999999999,"endTime":1604.9609999999998,"body":"attention to in the next five, 10 years?"},{"startTime":1606.1609999999998,"endTime":1607.6309999999999,"body":"underrated technologies."},{"startTime":1607.721,"endTime":1611.241,"body":"I think it's really digitalise,"},{"startTime":1607.721,"endTime":1611.241,"body":"digitalise, digitalise."},{"startTime":1611.731,"endTime":1614.1509999999998,"body":"It goes back really to"},{"startTime":1611.731,"endTime":1614.1509999999998,"body":"product lifecycle management."},{"startTime":1614.1609999999998,"endTime":1616.7359999999999,"body":"Sometimes I feel product"},{"startTime":1614.1609999999998,"endTime":1616.7359999999999,"body":"lifecycle management."},{"startTime":1616.7459999999999,"endTime":1618.5159999999998,"body":"We had this 20 years ago, right?"},{"startTime":1618.5459999999998,"endTime":1620.686,"body":"We had drawings on paper."},{"startTime":1620.7259999999999,"endTime":1625.0559999999998,"body":"We had specification in documents"},{"startTime":1620.7259999999999,"endTime":1625.0559999999998,"body":"and we had to digitalise all the"},{"startTime":1625.0659999999998,"endTime":1627.5659999999998,"body":"stuff to make it work for companies."},{"startTime":1627.906,"endTime":1632.4859999999999,"body":"And the same thing is currently"},{"startTime":1627.906,"endTime":1632.4859999999999,"body":"true for sustainability."},{"startTime":1632.7559999999999,"endTime":1634.7259999999999,"body":"You have to digitalise the information."},{"startTime":1634.7259999999999,"endTime":1636.0059999999999,"body":"You have to connect them."},{"startTime":1636.206,"endTime":1639.166,"body":"You have to make them"},{"startTime":1636.206,"endTime":1639.166,"body":"traceable to keep them rolling."},{"startTime":1640.346,"endTime":1644.666,"body":"For people in supply chain who are"},{"startTime":1640.346,"endTime":1644.666,"body":"just starting their sustainability"},{"startTime":1644.666,"endTime":1648.456,"body":"journey, what's one actionable"},{"startTime":1644.666,"endTime":1648.456,"body":"step they should take today?"},{"startTime":1649.5159999999998,"endTime":1651.0659999999998,"body":"Talk to your sustainability officer."},{"startTime":1651.0659999999998,"endTime":1653.206,"body":"Ha, ha, ha, ha."},{"startTime":1653.206,"endTime":1654.696,"body":"If they not do it already."},{"startTime":1654.886,"endTime":1661.0659999999998,"body":"So, I, think in the supply chain,"},{"startTime":1654.886,"endTime":1661.0659999999998,"body":"specifically, it's really important to get"},{"startTime":1661.146,"endTime":1665.8259999999998,"body":"with your vendors and with your customers"},{"startTime":1661.146,"endTime":1665.8259999999998,"body":"in touch to get on the same page."},{"startTime":1666.116,"endTime":1671.106,"body":"We can discuss technology and how to"},{"startTime":1666.116,"endTime":1671.106,"body":"hand over carbon footprints and LCA"},{"startTime":1671.116,"endTime":1677.0159999999998,"body":"information as much as we want, but"},{"startTime":1671.116,"endTime":1677.0159999999998,"body":"if your supply chain is not on the"},{"startTime":1677.0159999999998,"endTime":1680.7759999999998,"body":"same page with you, you will have"},{"startTime":1677.0159999999998,"endTime":1680.7759999999998,"body":"a hard time to get anything moving."},{"startTime":1681.116,"endTime":1685.0859999999998,"body":"You really have to engage people, and"},{"startTime":1681.116,"endTime":1685.0859999999998,"body":"it's really more a people issue than,"},{"startTime":1685.3259999999998,"endTime":1686.9759999999999,"body":"than it's really a technology issue."},{"startTime":1687.156,"endTime":1690.5259999999998,"body":"You can only put the technology in"},{"startTime":1687.156,"endTime":1690.5259999999998,"body":"place if you have convinced others"},{"startTime":1690.5659999999998,"endTime":1694.126,"body":"to provide the data, and then"},{"startTime":1690.5659999999998,"endTime":1694.126,"body":"you can use them going further."},{"startTime":1694.406,"endTime":1695.4859999999999,"body":"So, yeah."},{"startTime":1696.7759999999998,"endTime":1697.9759999999999,"body":"Yeah, no, that makes sense."},{"startTime":1698.0359999999998,"endTime":1698.416,"body":"That makes sense."},{"startTime":1699.386,"endTime":1707.106,"body":"A quick left field question for you,"},{"startTime":1699.386,"endTime":1707.106,"body":"Klaus, if you could have any person, or"},{"startTime":1707.126,"endTime":1714.5859999999998,"body":"character alive or dead, real or fictional"},{"startTime":1707.126,"endTime":1714.5859999999998,"body":", as a spokesperson for supply chain"},{"startTime":1714.5859999999998,"endTime":1716.7759999999998,"body":"sustainability, who would it be and why?"},{"startTime":1718.5059999999999,"endTime":1723.3259999999998,"body":"I think we have to invent one who"},{"startTime":1718.5059999999999,"endTime":1723.3259999999998,"body":"has really data management in mind."},{"startTime":1724.666,"endTime":1726.9959999999999,"body":"I don't know exactly."},{"startTime":1727.5459999999998,"endTime":1729.0259999999998,"body":"A data management superhero."},{"startTime":1729.091,"endTime":1729.781,"body":"Superhero."},{"startTime":1729.811,"endTime":1730.4309999999998,"body":"Exactly."},{"startTime":1730.4509999999998,"endTime":1732.4209999999998,"body":"Superman for data management."},{"startTime":1732.8059999999998,"endTime":1733.966,"body":"Captain data management."},{"startTime":1734.1009999999999,"endTime":1734.9409999999998,"body":"It's something like this."},{"startTime":1734.9609999999998,"endTime":1735.4609999999998,"body":"Exactly."},{"startTime":1735.4609999999998,"endTime":1735.791,"body":"Yeah."},{"startTime":1736.9609999999998,"endTime":1737.4309999999998,"body":"Yeah."},{"startTime":1739.061,"endTime":1742.271,"body":"Alright we're coming towards the end"},{"startTime":1739.061,"endTime":1742.271,"body":"of the podcast now Klaus, is there any"},{"startTime":1742.291,"endTime":1746.6509999999998,"body":"question that i didn't ask that you"},{"startTime":1742.291,"endTime":1746.6509999999998,"body":"wish I did or any aspect of this we"},{"startTime":1746.6509999999998,"endTime":1749.981,"body":"haven't touched on that you think it's"},{"startTime":1746.6509999999998,"endTime":1749.981,"body":"important for people to be aware of?"},{"startTime":1750.4959999999999,"endTime":1752.206,"body":"No, I think we covered everything."},{"startTime":1752.346,"endTime":1753.7659999999998,"body":"I think we had a great conversation."},{"startTime":1753.7659999999998,"endTime":1754.206,"body":"Thank you, Tom."},{"startTime":1755.1409999999998,"endTime":1756.471,"body":"Okay, superb, superb."},{"startTime":1756.471,"endTime":1761.471,"body":"So, Klaus, if people would like to know"},{"startTime":1756.471,"endTime":1761.471,"body":"more about yourself or any of the things"},{"startTime":1761.471,"endTime":1764.511,"body":"we discussed in the podcast today,"},{"startTime":1761.471,"endTime":1764.511,"body":"where would you have me direct them?"},{"startTime":1765.061,"endTime":1766.841,"body":"I'm very active on LinkedIn."},{"startTime":1766.8909999999998,"endTime":1772.021,"body":"So, and people can reach me via"},{"startTime":1766.8909999999998,"endTime":1772.021,"body":"LinkedIn and everything we think and"},{"startTime":1772.021,"endTime":1776.7009999999998,"body":"write about sustainability thread"},{"startTime":1772.021,"endTime":1776.7009999999998,"body":"can be found on our website linxas."},{"startTime":1776.721,"endTime":1777.061,"body":"com."},{"startTime":1777.571,"endTime":1779.591,"body":"Under the slash sustainability."},{"startTime":1779.981,"endTime":1783.471,"body":"There are a ton of information"},{"startTime":1779.981,"endTime":1783.471,"body":"and you can always reach out."},{"startTime":1784.571,"endTime":1784.9009999999998,"body":"Okay."},{"startTime":1784.9409999999998,"endTime":1786.6809999999998,"body":"And is your white paper"},{"startTime":1784.9409999999998,"endTime":1786.6809999999998,"body":"available there as well?"},{"startTime":1786.841,"endTime":1787.841,"body":"Yes, it is."},{"startTime":1787.9309999999998,"endTime":1788.541,"body":"Absolutely."},{"startTime":1789.481,"endTime":1792.9609999999998,"body":"Okay, so I'll put links to all those"},{"startTime":1789.481,"endTime":1792.9609999999998,"body":"things in the show notes, Klaus, and that"},{"startTime":1792.9609999999998,"endTime":1794.8809999999999,"body":"way everyone will have access to them."},{"startTime":1795.1609999999998,"endTime":1795.6009999999999,"body":"Wonderful."},{"startTime":1795.6309999999999,"endTime":1796.011,"body":"Thank you."},{"startTime":1796.837,"endTime":1797.877,"body":"Klaus, that's been fascinating."},{"startTime":1797.877,"endTime":1799.5469999999998,"body":"Thanks a million for coming"},{"startTime":1797.877,"endTime":1799.5469999999998,"body":"on the podcast today."},{"startTime":1799.837,"endTime":1800.7769999999998,"body":"Thanks for having me."},{"startTime":1801.4569999999999,"endTime":1801.907,"body":"Thanks Tom."},{"startTime":1802.59,"endTime":1803.09,"body":"Okay."},{"startTime":1803.11,"endTime":1806.36,"body":"Thank you all for tuning into this"},{"startTime":1803.11,"endTime":1806.36,"body":"episode of the Sustainable Supply"},{"startTime":1806.3799999999999,"endTime":1808.6,"body":"Chain Podcast with me, Tom Raftery."},{"startTime":1809.8,"endTime":1813.78,"body":"Each week, thousands of supply chain"},{"startTime":1809.8,"endTime":1813.78,"body":"professionals listen to this show."},{"startTime":1814.4499999999998,"endTime":1818.35,"body":"If you or your organization want"},{"startTime":1814.4499999999998,"endTime":1818.35,"body":"to connect with this dedicated"},{"startTime":1818.35,"endTime":1820.4399999999998,"body":"audience, consider becoming a sponsor."},{"startTime":1821.25,"endTime":1825.8899999999999,"body":"You can opt for exclusive episode"},{"startTime":1821.25,"endTime":1825.8899999999999,"body":"branding where you choose the guests"},{"startTime":1826.29,"endTime":1829.3899999999999,"body":"or a personalized 30 second ad roll."},{"startTime":1830.1699999999998,"endTime":1833.6,"body":"It's a unique opportunity to reach"},{"startTime":1830.1699999999998,"endTime":1833.6,"body":"industry experts and influencers."},{"startTime":1834.195,"endTime":1838.435,"body":"For more details, hit me up on"},{"startTime":1834.195,"endTime":1838.435,"body":"Twitter or LinkedIn, or drop me"},{"startTime":1838.435,"endTime":1840.8349999999998,"body":"an email to tomraftery at outlook."},{"startTime":1841.0549999999998,"endTime":1841.405,"body":"com."},{"startTime":1842.455,"endTime":1846.3049999999998,"body":"Together, let's shape the future"},{"startTime":1842.455,"endTime":1846.3049999999998,"body":"of sustainable supply chains."},{"startTime":1846.985,"endTime":1847.375,"body":"Thanks."},{"startTime":1848.0149999999999,"endTime":1848.885,"body":"Catch you all next time."}]}