{"version":"1.0.0","segments":[{"startTime":3.715,"endTime":5.995,"body":"The misconception is that"},{"startTime":3.715,"endTime":5.995,"body":"you can just plug AI into"},{"startTime":5.995,"endTime":6.935,"body":"supply chain and make it work."},{"startTime":6.965,"endTime":7.545,"body":"You can't."},{"startTime":7.979,"endTime":8.989,"body":"It's all about the data."},{"startTime":9.089,"endTime":10.259,"body":"It's all about the integrations."},{"startTime":10.519,"endTime":13.899,"body":"And it's about not just your"},{"startTime":10.519,"endTime":13.899,"body":"accessing your data, but also"},{"startTime":14.199,"endTime":16.519,"body":"your  supply chain ecosystem data."},{"startTime":16.539,"endTime":20.659,"body":"That means your third party vendors, your"},{"startTime":16.539,"endTime":20.659,"body":"third party suppliers, service providers,"},{"startTime":20.819,"endTime":24.419,"body":"getting all of that into one place and"},{"startTime":20.819,"endTime":24.419,"body":"then applying the AI on top of that."},{"startTime":25.665,"endTime":29.455,"body":"Good morning, good afternoon, or good"},{"startTime":25.665,"endTime":29.455,"body":"evening, wherever you are in the world."},{"startTime":29.815,"endTime":34.375,"body":"Welcome to episode 68 of the Sustainable"},{"startTime":29.815,"endTime":34.375,"body":"Supply Chain Podcast, the number one show"},{"startTime":34.375,"endTime":38.905,"body":"focusing exclusively at the intersection"},{"startTime":34.375,"endTime":38.905,"body":"of sustainability and supply chains."},{"startTime":39.475,"endTime":42.625,"body":"I'm your host, Tom Raftery, and I'm"},{"startTime":39.475,"endTime":42.625,"body":"thrilled to have you here today."},{"startTime":43.555,"endTime":46.255,"body":"A huge thank you to this"},{"startTime":43.555,"endTime":46.255,"body":"podcast, amazing supporters."},{"startTime":46.615,"endTime":48.085,"body":"You make this show possible."},{"startTime":48.861,"endTime":51.561,"body":"If you're not currently supporting"},{"startTime":48.861,"endTime":51.561,"body":"the podcast and you'd like to,"},{"startTime":52.101,"endTime":55.041,"body":"support starts at just three euros"},{"startTime":52.101,"endTime":55.041,"body":"or dollars a month, which is less"},{"startTime":55.041,"endTime":56.091,"body":"than the price of a cup of coffee."},{"startTime":56.091,"endTime":59.121,"body":"And you can find the link in"},{"startTime":56.091,"endTime":59.121,"body":"the show notes of this or any"},{"startTime":59.121,"endTime":64.071,"body":"episode or at tinyurl.com/ssc pod."},{"startTime":65.121,"endTime":69.111,"body":"Now you know how everyone's talking"},{"startTime":65.121,"endTime":69.111,"body":"about supply chain visibility."},{"startTime":69.756,"endTime":74.586,"body":"About connecting the dots across systems,"},{"startTime":69.756,"endTime":74.586,"body":"partners, and workflows, but no one"},{"startTime":74.586,"endTime":75.936,"body":"really seems to have cracked it yet."},{"startTime":76.836,"endTime":80.526,"body":"Well, my guest today is one of the"},{"startTime":76.836,"endTime":80.526,"body":"few people who's actually built"},{"startTime":80.526,"endTime":82.266,"body":"something that might just do that."},{"startTime":83.076,"endTime":86.166,"body":"His team works with brands and"},{"startTime":83.076,"endTime":86.166,"body":"three pls to tackle the waste,"},{"startTime":86.466,"endTime":90.126,"body":"overproduction and fragmentation"},{"startTime":86.466,"endTime":90.126,"body":"that's costing companies millions."},{"startTime":90.576,"endTime":93.966,"body":"Not to mention the environmental impact"},{"startTime":90.576,"endTime":93.966,"body":"of making products that never get sold."},{"startTime":94.881,"endTime":98.991,"body":"And while most solutions out there try"},{"startTime":94.881,"endTime":98.991,"body":"to focus on solving just one part of the"},{"startTime":98.991,"endTime":104.871,"body":"puzzle, freight inventory, shipping, he's"},{"startTime":98.991,"endTime":104.871,"body":"trying to fix the whole thing all the way"},{"startTime":104.871,"endTime":107.271,"body":"from the factory floor to the final mile."},{"startTime":108.501,"endTime":112.161,"body":"He's also got a surprising take on why"},{"startTime":108.501,"endTime":112.161,"body":"real sustainability starts before you"},{"startTime":112.161,"endTime":113.991,"body":"ever make the thing in the first place."},{"startTime":114.111,"endTime":118.693,"body":"So If you've ever wondered what true"},{"startTime":114.111,"endTime":118.693,"body":"end-to-end supply chain visibility"},{"startTime":118.693,"endTime":122.383,"body":"could look like, not just for"},{"startTime":118.693,"endTime":122.383,"body":"your business but for the planet,"},{"startTime":122.953,"endTime":125.083,"body":"stick around this one's for you."},{"startTime":125.676,"endTime":128.826,"body":"But before we get to that, in the"},{"startTime":125.676,"endTime":128.826,"body":"next few weeks, I'll be chatting with"},{"startTime":129.366,"endTime":134.831,"body":"Jim McCullen, who's CTO of Century,"},{"startTime":129.366,"endTime":134.831,"body":"Gary Loh, who's the CEO of DiMuto."},{"startTime":135.321,"endTime":140.451,"body":"Pierre Lapree, who's CPO of Spend,"},{"startTime":135.321,"endTime":140.451,"body":"hq and Eric Biel, who's Director of"},{"startTime":140.451,"endTime":142.551,"body":"Strategic Partnerships at Powercast."},{"startTime":143.182,"endTime":148.102,"body":"Now back to today's episode, and my"},{"startTime":143.182,"endTime":148.102,"body":"special guest on the show today is Danny."},{"startTime":148.402,"endTime":150.202,"body":"Danny, welcome to the podcast."},{"startTime":150.232,"endTime":151.792,"body":"Would you like to introduce yourself?"},{"startTime":152.262,"endTime":153.052,"body":"Yeah, absolutely."},{"startTime":153.102,"endTime":155.236,"body":"Thanks for inviting me to your show, Tom."},{"startTime":155.676,"endTime":156.806,"body":"My name is Danny He."},{"startTime":156.876,"endTime":159.276,"body":"I'm the founder and CEO of Soapbox."},{"startTime":159.306,"endTime":163.606,"body":"We're based out of Santa Monica,"},{"startTime":159.306,"endTime":163.606,"body":"California, and we are a supply"},{"startTime":163.606,"endTime":165.056,"body":"chain technology company."},{"startTime":166.024,"endTime":171.439,"body":"And Danny, before we get into that, tell"},{"startTime":166.024,"endTime":171.439,"body":"me a little bit about your background,"},{"startTime":171.439,"endTime":177.209,"body":"because as we mentioned on  the intro"},{"startTime":171.439,"endTime":177.209,"body":"call earlier which no one here has, has"},{"startTime":177.209,"endTime":181.529,"body":"had the, the opportunity to hear, you"},{"startTime":177.209,"endTime":181.529,"body":"don't come from a supply chain background."},{"startTime":181.529,"endTime":184.079,"body":"So gimme a little bit of"},{"startTime":181.529,"endTime":184.079,"body":"the the history of that."},{"startTime":184.199,"endTime":186.509,"body":"Why did you decide to set"},{"startTime":184.199,"endTime":186.509,"body":"up a supply chain company?"},{"startTime":187.329,"endTime":187.629,"body":"Sure."},{"startTime":187.629,"endTime":188.089,"body":"Yeah."},{"startTime":188.139,"endTime":190.536,"body":"So my background has always been."},{"startTime":191.401,"endTime":195.091,"body":"tangentially related to technology, but"},{"startTime":191.401,"endTime":195.091,"body":"I've done a little bit of everything."},{"startTime":195.181,"endTime":200.041,"body":"Ran a Michelin recommended restaurant"},{"startTime":195.181,"endTime":200.041,"body":"in Brooklyn did my MBA in New York"},{"startTime":200.041,"endTime":206.131,"body":"City and then went on to IBM to"},{"startTime":200.041,"endTime":206.131,"body":"manage a pretty large global customer."},{"startTime":206.681,"endTime":210.661,"body":"From there, that's really where"},{"startTime":206.681,"endTime":210.661,"body":"I learned enterprise level"},{"startTime":210.661,"endTime":212.171,"body":"engagements, technologies."},{"startTime":212.671,"endTime":217.214,"body":"How large companies look at technology,"},{"startTime":212.671,"endTime":217.214,"body":"how to deploy technology, and then from"},{"startTime":217.214,"endTime":219.304,"body":"there I shifted over to a Royal Caribbean."},{"startTime":219.324,"endTime":221.544,"body":"That's where I cut my"},{"startTime":219.324,"endTime":221.544,"body":"teeth in app development."},{"startTime":221.974,"endTime":228.224,"body":"And then that's when really I got"},{"startTime":221.974,"endTime":228.224,"body":"a crash course in experience, guest"},{"startTime":228.224,"endTime":230.107,"body":"experience in, in, Royal Caribbean's case."},{"startTime":230.607,"endTime":235.847,"body":"I think that really helped me give"},{"startTime":230.607,"endTime":235.847,"body":"a really different view of how"},{"startTime":236.277,"endTime":239.487,"body":"products are meant to be used or"},{"startTime":236.277,"endTime":239.487,"body":"can be used the art of the possible."},{"startTime":240.287,"endTime":245.477,"body":"There, I transitioned over to a group"},{"startTime":240.287,"endTime":245.477,"body":"back in Los Angeles, where I'm from."},{"startTime":245.927,"endTime":251.877,"body":"We led the operations for this group"},{"startTime":245.927,"endTime":251.877,"body":"that had a nine figure annual revenue."},{"startTime":252.207,"endTime":257.832,"body":"52 brands all within this space my"},{"startTime":252.207,"endTime":257.832,"body":"job was to be able to consolidate"},{"startTime":257.832,"endTime":260.022,"body":"the operations within these brands."},{"startTime":260.022,"endTime":263.622,"body":"So create an internal third party"},{"startTime":260.022,"endTime":263.622,"body":"logistics service, launch the"},{"startTime":263.652,"endTime":267.842,"body":"e commerce for the major brands"},{"startTime":263.652,"endTime":267.842,"body":"and modernise this business."},{"startTime":267.842,"endTime":272.012,"body":"At the time it was 25 years old"},{"startTime":267.842,"endTime":272.012,"body":"and the warehouse was literally"},{"startTime":272.012,"endTime":275.002,"body":"using pen and paper which a lot"},{"startTime":272.012,"endTime":275.002,"body":"of companies do surprisingly."},{"startTime":275.262,"endTime":276.722,"body":"Yeah, as, as you know."},{"startTime":277.592,"endTime":281.302,"body":"And so through this process as"},{"startTime":277.592,"endTime":281.302,"body":"we were searching for different"},{"startTime":281.312,"endTime":286.576,"body":"technologies to help us support this"},{"startTime":281.312,"endTime":286.576,"body":"engagement, we found it to be not only"},{"startTime":286.576,"endTime":288.656,"body":"convoluted, but really fragmented."},{"startTime":289.269,"endTime":293.219,"body":"And so we actually reached out to"},{"startTime":289.269,"endTime":293.219,"body":"FedEx worked with FedEx Consulting"},{"startTime":293.579,"endTime":296.829,"body":"to really identify some of the"},{"startTime":293.579,"endTime":296.829,"body":"top solutions in the space."},{"startTime":297.919,"endTime":302.399,"body":"They recommended us a series of"},{"startTime":297.919,"endTime":302.399,"body":"their compatible technology partners."},{"startTime":303.509,"endTime":307.342,"body":"And what was really interesting"},{"startTime":303.509,"endTime":307.342,"body":"there is, is that our technology"},{"startTime":307.352,"endTime":309.072,"body":"stack was basically non existent."},{"startTime":309.082,"endTime":313.392,"body":"We had a on premise ERP from early 2000s."},{"startTime":314.322,"endTime":314.932,"body":"And then that was it."},{"startTime":315.032,"endTime":316.432,"body":"That was like literally it."},{"startTime":317.152,"endTime":322.577,"body":"so you can imagine the technology"},{"startTime":317.152,"endTime":322.577,"body":"gaps for 20 years, right?"},{"startTime":322.577,"endTime":324.157,"body":"That, that had to have existed."},{"startTime":324.657,"endTime":328.697,"body":"And so through this process, we really"},{"startTime":324.657,"endTime":328.697,"body":"tried to figure out what we needed from"},{"startTime":328.697,"endTime":332.377,"body":"order management and inventory management,"},{"startTime":328.697,"endTime":332.377,"body":"warehouse management parcel, right?"},{"startTime":332.397,"endTime":335.807,"body":"Returns, freight everything,"},{"startTime":332.397,"endTime":335.807,"body":"basically storefront management."},{"startTime":336.137,"endTime":340.097,"body":"And as it turns out, every single one"},{"startTime":336.137,"endTime":340.097,"body":"of these technology pieces, workflows"},{"startTime":340.367,"endTime":341.967,"body":"had different technology stacks."},{"startTime":342.634,"endTime":347.034,"body":"That was really the well, this is"},{"startTime":342.634,"endTime":347.034,"body":"kind of weird because it's the same"},{"startTime":347.064,"endTime":350.124,"body":"data into all of these technologies."},{"startTime":350.694,"endTime":353.674,"body":"All these technologies are"},{"startTime":350.694,"endTime":353.674,"body":"manipulating a part of that data"},{"startTime":353.684,"endTime":357.864,"body":"set, and then it's all spitting that"},{"startTime":353.684,"endTime":357.864,"body":"full set of data back into the ERP."},{"startTime":357.864,"endTime":361.744,"body":"All right, so there's some data"},{"startTime":357.864,"endTime":361.744,"body":"consistencies there, even if there's"},{"startTime":361.754,"endTime":363.794,"body":"workflow inconsistencies and disconnects."},{"startTime":364.314,"endTime":364.754,"body":"So."},{"startTime":366.474,"endTime":369.584,"body":"what they did was they just"},{"startTime":366.474,"endTime":369.584,"body":"brought us a bunch of the best"},{"startTime":369.584,"endTime":371.074,"body":"in class of these technologies."},{"startTime":371.124,"endTime":375.034,"body":"Best warehouse management, best"},{"startTime":371.124,"endTime":375.034,"body":"shipping tools, etc. So when we were"},{"startTime":375.034,"endTime":381.284,"body":"looking at these technology stacks we"},{"startTime":375.034,"endTime":381.284,"body":"had to effectively connect it our own."},{"startTime":381.354,"endTime":382.744,"body":"We had to figure out the integrations."},{"startTime":383.124,"endTime":387.174,"body":"And the purpose of that was everybody"},{"startTime":383.124,"endTime":387.174,"body":"effectively thinks their business is"},{"startTime":387.184,"endTime":389.774,"body":"unique, their workflows are unique,"},{"startTime":387.184,"endTime":389.774,"body":"their data is unique, and so they"},{"startTime":389.774,"endTime":391.574,"body":"want a custom bespoke solution."},{"startTime":392.054,"endTime":393.514,"body":"Of course, that's not the case, right?"},{"startTime":394.594,"endTime":398.314,"body":"similarities in supply chain"},{"startTime":394.594,"endTime":398.314,"body":"are quite often minimal."},{"startTime":398.654,"endTime":401.474,"body":"And what it comes down to is that"},{"startTime":398.654,"endTime":401.474,"body":"the data is exactly the same."},{"startTime":401.474,"endTime":403.714,"body":"It's just how you work with"},{"startTime":401.474,"endTime":403.714,"body":"that data that's different."},{"startTime":404.144,"endTime":408.334,"body":"And so when we distill this data"},{"startTime":404.144,"endTime":408.334,"body":"down, everything came down to"},{"startTime":408.364,"endTime":411.724,"body":"either an order, or shipment."},{"startTime":412.479,"endTime":412.799,"body":"that's it."},{"startTime":412.899,"endTime":417.549,"body":"That's, that's everything in supply chain"},{"startTime":412.899,"endTime":417.549,"body":"distills down to those three sets of data."},{"startTime":417.919,"endTime":420.469,"body":"So we had to figure out these"},{"startTime":417.919,"endTime":420.469,"body":"integrations on our own."},{"startTime":420.719,"endTime":423.539,"body":"We didn't have the technology"},{"startTime":420.719,"endTime":423.539,"body":"or the resources to be able"},{"startTime":423.539,"endTime":424.339,"body":"to figure that on our own."},{"startTime":424.339,"endTime":426.939,"body":"So we had to outsource it"},{"startTime":424.339,"endTime":426.939,"body":"just like everybody else."},{"startTime":427.289,"endTime":431.089,"body":"And these technologies, even though"},{"startTime":427.289,"endTime":431.089,"body":"you're able to connect them, you"},{"startTime":431.089,"endTime":432.739,"body":"still had to operate it separately."},{"startTime":432.929,"endTime":437.924,"body":"So you effectively had to have"},{"startTime":432.929,"endTime":437.924,"body":"seven, eight different tools to make"},{"startTime":437.924,"endTime":439.164,"body":"your business function optimally."},{"startTime":439.661,"endTime":442.451,"body":"And that was to me just,"},{"startTime":439.661,"endTime":442.451,"body":"it didn't make sense."},{"startTime":442.541,"endTime":444.411,"body":"It didn't make sense because"},{"startTime":442.541,"endTime":444.411,"body":"the data was the same."},{"startTime":444.681,"endTime":447.761,"body":"It didn't make sense because"},{"startTime":444.681,"endTime":447.761,"body":"the workflows were tangentially"},{"startTime":447.941,"endTime":449.251,"body":"really next to each other, right?"},{"startTime":449.251,"endTime":452.001,"body":"Like it's one workflow to the"},{"startTime":449.251,"endTime":452.001,"body":"next, to the next, to the next."},{"startTime":452.361,"endTime":456.184,"body":"And when we kind of raised this to"},{"startTime":452.361,"endTime":456.184,"body":"FedEx they came to us and said, well,"},{"startTime":456.184,"endTime":458.334,"body":"nothing like this exists like that."},{"startTime":458.374,"endTime":459.714,"body":"You can use an ERP."},{"startTime":460.084,"endTime":464.984,"body":"So we met with a couple of ERPs and it"},{"startTime":460.084,"endTime":464.984,"body":"was like a seven figure install with"},{"startTime":465.014,"endTime":467.344,"body":"a five figure a month monthly fee."},{"startTime":467.764,"endTime":470.224,"body":"And we had to, you know,"},{"startTime":467.764,"endTime":470.224,"body":"it was just ridiculous."},{"startTime":470.224,"endTime":473.864,"body":"We had to hire somebody that had a"},{"startTime":470.224,"endTime":473.864,"body":"PhD, that knew how to run the system."},{"startTime":474.544,"endTime":479.574,"body":"And oh, hey, by the way, it still"},{"startTime":474.544,"endTime":479.574,"body":"didn't do the things it needed to do."},{"startTime":479.844,"endTime":482.754,"body":"It just consolidated the"},{"startTime":479.844,"endTime":482.754,"body":"data where it needed to be."},{"startTime":483.674,"endTime":486.094,"body":"That's what I set forth"},{"startTime":483.674,"endTime":486.094,"body":"and created soapbox."},{"startTime":486.094,"endTime":490.304,"body":"Soapbox is that end to end"},{"startTime":486.094,"endTime":490.304,"body":"supply chain technology."},{"startTime":490.674,"endTime":494.634,"body":"We connect four key points"},{"startTime":490.674,"endTime":494.634,"body":"within the supply chain."},{"startTime":494.694,"endTime":496.774,"body":"One is the operating workflows."},{"startTime":497.044,"endTime":499.454,"body":"So we're in inventory management,"},{"startTime":497.044,"endTime":499.454,"body":"order management, warehouse"},{"startTime":499.454,"endTime":503.404,"body":"management, parcel, freight, returns,"},{"startTime":499.454,"endTime":503.404,"body":"third party logistics management."},{"startTime":503.734,"endTime":507.487,"body":"Really the final frontier for"},{"startTime":503.734,"endTime":507.487,"body":"us now is ocean containers and"},{"startTime":507.487,"endTime":509.327,"body":"tracking international shipments."},{"startTime":509.347,"endTime":514.071,"body":"So once we have that, we'll be able"},{"startTime":509.347,"endTime":514.071,"body":"to establish full traceability and"},{"startTime":514.351,"endTime":519.461,"body":"trackability for anything that you can"},{"startTime":514.351,"endTime":519.461,"body":"count, and it moves, we're tracking it."},{"startTime":519.601,"endTime":521.161,"body":"And it's from seed to soup."},{"startTime":521.571,"endTime":525.501,"body":"So it's a kind of a, a different and"},{"startTime":521.571,"endTime":525.501,"body":"unique platform in that, you know,"},{"startTime":525.531,"endTime":530.761,"body":"not having the supply chain experience"},{"startTime":525.531,"endTime":530.761,"body":"coming into this for me, I'm just"},{"startTime":530.761,"endTime":532.381,"body":"thinking of it in terms of the data."},{"startTime":532.611,"endTime":534.251,"body":"It's the same data all the way through."},{"startTime":534.251,"endTime":537.906,"body":"So let's create a platform"},{"startTime":534.251,"endTime":537.906,"body":"that can work against that data"},{"startTime":537.906,"endTime":540.106,"body":"rather than separate workflows."},{"startTime":540.896,"endTime":542.456,"body":"So that was the first piece of this."},{"startTime":542.756,"endTime":545.336,"body":"Second piece was then wrapping"},{"startTime":542.756,"endTime":545.336,"body":"it around a middleware."},{"startTime":545.426,"endTime":550.386,"body":"So understanding that every company"},{"startTime":545.426,"endTime":550.386,"body":"has third party logistics at some"},{"startTime":550.546,"endTime":552.376,"body":"point or another in their supply chain."},{"startTime":552.836,"endTime":557.886,"body":"And I think a big part of the systems out"},{"startTime":552.836,"endTime":557.886,"body":"there, while it does a pretty good job"},{"startTime":557.896,"endTime":562.976,"body":"of helping you understand your operations"},{"startTime":557.896,"endTime":562.976,"body":"within your data set, it does a terrible"},{"startTime":562.976,"endTime":567.016,"body":"job of consolidating your third party"},{"startTime":562.976,"endTime":567.016,"body":"operators and vendors and supply chain"},{"startTime":567.592,"endTime":572.032,"body":"providers, service providers, and pulling"},{"startTime":567.592,"endTime":572.032,"body":"that data in to give you a real time"},{"startTime":572.032,"endTime":573.832,"body":"view of your supply chain operations."},{"startTime":574.317,"endTime":576.827,"body":"And so we also understand"},{"startTime":574.317,"endTime":576.827,"body":"that not everybody's going"},{"startTime":576.827,"endTime":578.047,"body":"to use our technology, right?"},{"startTime":578.337,"endTime":581.437,"body":"It's really hard for us to be able"},{"startTime":578.337,"endTime":581.437,"body":"to displace existing warehouse"},{"startTime":581.437,"endTime":583.967,"body":"management or, or transportation"},{"startTime":581.437,"endTime":583.967,"body":"management, as an example."},{"startTime":584.327,"endTime":590.597,"body":"So we built a middleware around our"},{"startTime":584.327,"endTime":590.597,"body":"system, and we use that to pull in"},{"startTime":590.597,"endTime":594.647,"body":"data from these third party systems"},{"startTime":590.597,"endTime":594.647,"body":"for these third party operators into"},{"startTime":594.677,"endTime":597.557,"body":"our and then we standardise the data."},{"startTime":598.007,"endTime":601.627,"body":"So that's the third pillar"},{"startTime":598.007,"endTime":601.627,"body":"is on top of the workflows."},{"startTime":601.647,"endTime":605.907,"body":"And the middleware, we then"},{"startTime":601.647,"endTime":605.907,"body":"standardise the data within our system."},{"startTime":606.077,"endTime":608.117,"body":"And we're able to do that"},{"startTime":606.077,"endTime":608.117,"body":"because we have the workflows."},{"startTime":609.432,"endTime":613.582,"body":"It doesn't matter whether the data"},{"startTime":609.432,"endTime":613.582,"body":"is originating from your own service"},{"startTime":613.582,"endTime":615.532,"body":"provider or third party service provider."},{"startTime":615.802,"endTime":619.642,"body":"We're able to pull that in and"},{"startTime":615.802,"endTime":619.642,"body":"give you a really unified single"},{"startTime":619.642,"endTime":621.352,"body":"pane view of your operations."},{"startTime":621.642,"endTime":624.972,"body":"Kind of like a command center for"},{"startTime":621.642,"endTime":624.972,"body":"your operations rather than an ERP"},{"startTime":624.972,"endTime":626.472,"body":"where everything has already happened."},{"startTime":626.772,"endTime":631.316,"body":"And then finally, now that we have"},{"startTime":626.772,"endTime":631.316,"body":"that end-to-end workflow we can"},{"startTime":631.346,"endTime":633.536,"body":"integrate into third party data."},{"startTime":633.756,"endTime":635.166,"body":"We can then standardise that data."},{"startTime":635.926,"endTime":640.956,"body":"We then provide advanced analytics"},{"startTime":635.926,"endTime":640.956,"body":"really beyond forecasting."},{"startTime":641.236,"endTime":645.646,"body":"We call it Beyond Business Intelligence,"},{"startTime":641.236,"endTime":645.646,"body":"Beyond BI, Soapbox, Beyond BI, because"},{"startTime":645.646,"endTime":651.031,"body":"it is beyond forecasting assumes"},{"startTime":645.646,"endTime":651.031,"body":"that you have strong historics that"},{"startTime":651.031,"endTime":653.576,"body":"are, that are going to be consistent"},{"startTime":651.031,"endTime":653.576,"body":"with what's going to happen."},{"startTime":653.876,"endTime":658.426,"body":"But as we've found out in the last five"},{"startTime":653.876,"endTime":658.426,"body":"years, right, pandemic happens, recessions"},{"startTime":658.426,"endTime":662.346,"body":"happen, things happen, macro events"},{"startTime":658.426,"endTime":662.346,"body":"happen that really shaped the way that"},{"startTime":662.606,"endTime":667.386,"body":"either consumer behavior is affected"},{"startTime":662.606,"endTime":667.386,"body":"or just something, something happens."},{"startTime":667.826,"endTime":671.336,"body":"And so you kind of need that"},{"startTime":667.826,"endTime":671.336,"body":"real time data to be able to"},{"startTime":671.346,"endTime":672.676,"body":"then inform your supply chain."},{"startTime":672.706,"endTime":676.586,"body":"Otherwise, you're going to be stuck in"},{"startTime":672.706,"endTime":676.586,"body":"a really catastrophic situation where"},{"startTime":677.086,"endTime":682.506,"body":"you're fulfilling against  your forecasts,"},{"startTime":677.086,"endTime":682.506,"body":"but your actuals don't meet that, and"},{"startTime":682.506,"endTime":685.706,"body":"all of a sudden you're overproducing,"},{"startTime":682.506,"endTime":685.706,"body":"you're losing you know, millions of"},{"startTime":685.706,"endTime":688.293,"body":"dollars, tens of millions of dollars"},{"startTime":685.706,"endTime":688.293,"body":"in inventory that's not going to sell."},{"startTime":690.151,"endTime":690.511,"body":"Okay."},{"startTime":690.871,"endTime":692.581,"body":"And where does the name soapbox come from?"},{"startTime":694.636,"endTime":697.816,"body":"I love that question because"},{"startTime":694.636,"endTime":697.816,"body":"it is very near and dear to me."},{"startTime":698.256,"endTime":703.626,"body":"Back in the, 17, 1800s, before"},{"startTime":698.256,"endTime":703.626,"body":"mass communication, right?"},{"startTime":704.146,"endTime":707.686,"body":"The town square was where people would"},{"startTime":704.146,"endTime":707.686,"body":"get their news and their information."},{"startTime":708.486,"endTime":712.646,"body":"If you had access to like a box, like a"},{"startTime":708.486,"endTime":712.646,"body":"soapbox, you were able to go and stand"},{"startTime":712.646,"endTime":715.856,"body":"and make your peace and, you know,"},{"startTime":712.646,"endTime":715.856,"body":"basically share your news, and to me it"},{"startTime":715.856,"endTime":720.001,"body":"was kind of really interesting because it"},{"startTime":715.856,"endTime":720.001,"body":"really kind of leveled the playing field"},{"startTime":720.001,"endTime":725.701,"body":"for the everyman versus the people who"},{"startTime":720.001,"endTime":725.701,"body":"have power, prestige, money, influence."},{"startTime":726.081,"endTime":728.401,"body":"You can separate them from everybody else."},{"startTime":728.611,"endTime":731.421,"body":"They're on a platform"},{"startTime":728.611,"endTime":731.421,"body":"and on a pedestal, right?"},{"startTime":731.451,"endTime":734.511,"body":"So you have people on the pedestal"},{"startTime":731.451,"endTime":734.511,"body":"and people who are on their soapbox."},{"startTime":734.871,"endTime":738.191,"body":"So for me, soapbox is always"},{"startTime":734.871,"endTime":738.191,"body":"this idea that you know, this"},{"startTime":738.221,"endTime":743.301,"body":"data in supply chain is pretty"},{"startTime":738.221,"endTime":743.301,"body":"standardised across every company."},{"startTime":743.481,"endTime":744.041,"body":"It really is."},{"startTime":744.041,"endTime":747.041,"body":"It comes down to widgets and"},{"startTime":744.041,"endTime":747.041,"body":"where it's being moved, how"},{"startTime":747.041,"endTime":748.341,"body":"it's being moved et cetera."},{"startTime":748.741,"endTime":752.961,"body":"So when you have that, it really"},{"startTime":748.741,"endTime":752.961,"body":"doesn't matter whether you have an"},{"startTime":752.991,"endTime":756.781,"body":"Etsy store and you're running your"},{"startTime":752.991,"endTime":756.781,"body":"hobby out of your spare bedroom or your"},{"startTime":756.791,"endTime":761.071,"body":"fortune 10 company doing, you know,"},{"startTime":756.791,"endTime":761.071,"body":"hundreds of millions of dollars a day."},{"startTime":761.341,"endTime":763.311,"body":"It's the same data."},{"startTime":763.631,"endTime":767.866,"body":"And so that's what Soapbox means"},{"startTime":763.631,"endTime":767.866,"body":"to me, and I hope Soapbox means to"},{"startTime":768.109,"endTime":773.129,"body":"this ecosystem is the ability to be"},{"startTime":768.109,"endTime":773.129,"body":"able to have the standardisation and"},{"startTime":773.159,"endTime":775.349,"body":"equal playing field of data power."},{"startTime":777.194,"endTime":777.484,"body":"Okay."},{"startTime":777.899,"endTime":778.499,"body":"Data power."},{"startTime":778.529,"endTime":778.919,"body":"I like it."},{"startTime":779.189,"endTime":784.019,"body":"And I mean, supply chains are drowning"},{"startTime":779.189,"endTime":784.019,"body":"in data, but as you rightly pointed out,"},{"startTime":784.739,"endTime":786.389,"body":"companies still struggle with visibility."},{"startTime":786.629,"endTime":790.229,"body":"So why is there so much fragmentation?"},{"startTime":790.229,"endTime":794.459,"body":"Is it just a, you know, an accident"},{"startTime":790.229,"endTime":794.459,"body":"of, of history, the way things evolved"},{"startTime":794.459,"endTime":798.249,"body":"separately and why is it so hard then"},{"startTime":794.459,"endTime":798.249,"body":"to consolidate all this fragmented data?"},{"startTime":799.336,"endTime":803.176,"body":"When I first started this, I"},{"startTime":799.336,"endTime":803.176,"body":"thought about this for a long time"},{"startTime":803.266,"endTime":807.042,"body":"and I looked at probably hundreds"},{"startTime":803.266,"endTime":807.042,"body":"of different technologies and did"},{"startTime":807.042,"endTime":808.182,"body":"a lot of research in this space."},{"startTime":808.736,"endTime":813.596,"body":"I think that it's because of the fact"},{"startTime":808.736,"endTime":813.596,"body":"that that's just how the technology"},{"startTime":813.596,"endTime":819.946,"body":"developed, but I think that's really"},{"startTime":813.596,"endTime":819.946,"body":"a symptom of the fact that every"},{"startTime":819.946,"endTime":823.496,"body":"single thing in supply chain is a"},{"startTime":819.946,"endTime":823.496,"body":"multi billion dollar sub industry."},{"startTime":824.586,"endTime":827.056,"body":"So freight, you write trillion dollars."},{"startTime":827.366,"endTime":829.126,"body":"Parcel nearly a trillion dollars."},{"startTime":829.506,"endTime":831.531,"body":"Warehouse management, billion dollars."},{"startTime":831.611,"endTime":833.781,"body":"Inventory management, billion"},{"startTime":831.611,"endTime":833.781,"body":"dollars in everything."},{"startTime":833.931,"endTime":836.041,"body":"And then you get to a"},{"startTime":833.931,"endTime":836.041,"body":"subset of robotics, right?"},{"startTime":836.041,"endTime":838.161,"body":"Within the warehouse is billion dollars."},{"startTime":838.401,"endTime":840.851,"body":"First mile, last, everything"},{"startTime":838.401,"endTime":840.851,"body":"is a billion dollars."},{"startTime":840.921,"endTime":843.371,"body":"Every little piece of supply"},{"startTime":840.921,"endTime":843.371,"body":"chain is a billion dollars."},{"startTime":843.751,"endTime":846.611,"body":"So then you kind of think"},{"startTime":843.751,"endTime":846.611,"body":"about the fact that, you know,"},{"startTime":846.611,"endTime":847.691,"body":"supply chain, it's a business."},{"startTime":847.771,"endTime":850.564,"body":"Most people who are  starting"},{"startTime":847.771,"endTime":850.564,"body":"companies in the space, they're"},{"startTime":850.564,"endTime":851.264,"body":"trying to create a business."},{"startTime":851.334,"endTime":856.907,"body":"So why would you go and create a"},{"startTime":851.334,"endTime":856.907,"body":"business that does more than a billion"},{"startTime":856.907,"endTime":858.127,"body":"dollars if you don't need it to."},{"startTime":858.864,"endTime":863.724,"body":"That's, I think, where, again, just"},{"startTime":858.864,"endTime":863.724,"body":"being the outsider and not knowing that."},{"startTime":864.514,"endTime":866.804,"body":"When we first started, we were"},{"startTime":864.514,"endTime":866.804,"body":"like, everything's all connected."},{"startTime":866.834,"endTime":867.844,"body":"Of course it is."},{"startTime":868.094,"endTime":870.484,"body":"Why would anybody look at"},{"startTime":868.094,"endTime":870.484,"body":"any of this separately?"},{"startTime":870.484,"endTime":872.794,"body":"Of course we're going to create"},{"startTime":870.484,"endTime":872.794,"body":"a platform that did everything."},{"startTime":873.224,"endTime":877.144,"body":"So, I think, you know, there was, there's"},{"startTime":873.224,"endTime":877.144,"body":"a little bit of the we didn't know."},{"startTime":877.604,"endTime":883.794,"body":"And so we just did it but also that"},{"startTime":877.604,"endTime":883.794,"body":"now kind of stepping back where"},{"startTime":883.794,"endTime":887.884,"body":"everybody's focused on their multi"},{"startTime":883.794,"endTime":887.884,"body":"billion dollar sub industry, we're"},{"startTime":887.884,"endTime":890.934,"body":"really focused on the multi trillion"},{"startTime":887.884,"endTime":890.934,"body":"dollar supply chain ecosystem."},{"startTime":891.549,"endTime":897.519,"body":"And seeing as all these solutions"},{"startTime":891.549,"endTime":897.519,"body":"were essentially, I gotta think,"},{"startTime":897.789,"endTime":900.939,"body":"started out as point solutions,"},{"startTime":897.789,"endTime":900.939,"body":"which have just developed from there."},{"startTime":900.939,"endTime":904.599,"body":"So you've got multiple"},{"startTime":900.939,"endTime":904.599,"body":"different, now, quite complex,"},{"startTime":904.839,"endTime":906.706,"body":"but originally point solutions."},{"startTime":907.336,"endTime":911.866,"body":"You've decided to take the opposite"},{"startTime":907.336,"endTime":911.866,"body":"approach and fix everything all in one go."},{"startTime":912.226,"endTime":916.126,"body":"Knowing what you know now, would"},{"startTime":912.226,"endTime":916.126,"body":"you still take the same course?"},{"startTime":917.291,"endTime":922.051,"body":"Yeah, I would and I would, I would"},{"startTime":917.291,"endTime":922.051,"body":"probably do things a little bit smarter"},{"startTime":922.051,"endTime":926.581,"body":"than we, we did before, of course"},{"startTime":922.051,"endTime":926.581,"body":"everybody would but I think we would"},{"startTime":926.581,"endTime":928.431,"body":"have started in a different space."},{"startTime":928.441,"endTime":933.091,"body":"So when we first started this in"},{"startTime":928.441,"endTime":933.091,"body":"2019, we really focused on the order"},{"startTime":933.091,"endTime":937.011,"body":"management, inventory management, and"},{"startTime":933.091,"endTime":937.011,"body":"the shipping, because that's really"},{"startTime":937.021,"endTime":940.991,"body":"kind of where it felt like a lot of"},{"startTime":937.021,"endTime":940.991,"body":"the pain points were in this space."},{"startTime":941.231,"endTime":942.411,"body":"Then COVID happened, right."},{"startTime":942.451,"endTime":947.781,"body":"And it kind of made sense because when"},{"startTime":942.451,"endTime":947.781,"body":"COVID hit, there were a lot of businesses"},{"startTime":947.781,"endTime":951.036,"body":"that had retail stores that quite"},{"startTime":947.781,"endTime":951.036,"body":"frankly, didn't know how to sell online."},{"startTime":951.036,"endTime":952.056,"body":"They didn't have the resources."},{"startTime":952.056,"endTime":953.116,"body":"They didn't have the technology."},{"startTime":953.116,"endTime":958.682,"body":"They didn't know So for the first"},{"startTime":953.116,"endTime":958.682,"body":"year all of 2020 we ran webinars"},{"startTime":959.312,"endTime":960.732,"body":"literally every single day."},{"startTime":961.099,"endTime":965.437,"body":"Every single business day five days"},{"startTime":961.099,"endTime":965.437,"body":"a week educating people on how to"},{"startTime":965.437,"endTime":969.307,"body":"do e commerce, how to get online,"},{"startTime":965.437,"endTime":969.307,"body":"how to manage your inventory in a"},{"startTime":969.307,"endTime":972.457,"body":"virtual environment, how to sell, what"},{"startTime":969.307,"endTime":972.457,"body":"platforms to sell on, how to choose"},{"startTime":972.467,"endTime":974.017,"body":"the best packaging rates, et cetera."},{"startTime":974.427,"endTime":977.767,"body":"And so that's where our"},{"startTime":974.427,"endTime":977.767,"body":"platform initially started."},{"startTime":978.227,"endTime":982.121,"body":"And then we pivoted well we added from"},{"startTime":978.227,"endTime":982.121,"body":"there our warehouse management tool,"},{"startTime":982.131,"endTime":987.571,"body":"our third party management tool freight"},{"startTime":982.131,"endTime":987.571,"body":"management returns, and it keeps building."},{"startTime":988.671,"endTime":992.431,"body":"If I had to start over again, I would"},{"startTime":988.671,"endTime":992.431,"body":"probably start where the products"},{"startTime":992.501,"endTime":996.451,"body":"are held at the warehouse level"},{"startTime":992.501,"endTime":996.451,"body":"first because that's ultimately"},{"startTime":996.451,"endTime":997.471,"body":"going to be your source of truth."},{"startTime":997.471,"endTime":1002.651,"body":"And ERP is not your source of truth in"},{"startTime":997.471,"endTime":1002.651,"body":"your data, unlike what most people think."},{"startTime":1002.661,"endTime":1005.611,"body":"It's actually at the warehouse level"},{"startTime":1002.661,"endTime":1005.611,"body":"where things are actually being held."},{"startTime":1005.961,"endTime":1009.711,"body":"And it's actually at the transportation"},{"startTime":1005.961,"endTime":1009.711,"body":"management level where it's being shipped."},{"startTime":1010.247,"endTime":1014.097,"body":"So when you have a platform like ours,"},{"startTime":1010.247,"endTime":1014.097,"body":"where you have the end to end view,"},{"startTime":1014.547,"endTime":1018.107,"body":"and every touch point, again, whether"},{"startTime":1014.547,"endTime":1018.107,"body":"it's being stored or it's being moved"},{"startTime":1018.327,"endTime":1023.017,"body":"or tracking it, you're able to see at"},{"startTime":1018.327,"endTime":1023.017,"body":"a unit level something that's going"},{"startTime":1023.017,"endTime":1027.777,"body":"from one place, that's in one place,"},{"startTime":1023.017,"endTime":1027.777,"body":"that's moved to another place, tracking"},{"startTime":1027.777,"endTime":1031.397,"body":"that movement, and then getting to the"},{"startTime":1027.777,"endTime":1031.397,"body":"second location, tracking that, and"},{"startTime":1031.397,"endTime":1034.087,"body":"then from the second location, third,"},{"startTime":1031.397,"endTime":1034.087,"body":"tracking that, and so on and so forth."},{"startTime":1034.784,"endTime":1039.819,"body":"So that traceability is"},{"startTime":1034.784,"endTime":1039.819,"body":"pretty unique in supply chain."},{"startTime":1039.829,"endTime":1043.249,"body":"It's not quite unique in the"},{"startTime":1039.829,"endTime":1043.249,"body":"food space because requirements"},{"startTime":1043.259,"endTime":1044.809,"body":"for food traceability."},{"startTime":1045.239,"endTime":1049.329,"body":"But even so I was surprised to find out"},{"startTime":1045.239,"endTime":1049.329,"body":"that a lot of the traceability really"},{"startTime":1049.329,"endTime":1053.389,"body":"kind of is captured at the destination"},{"startTime":1049.329,"endTime":1053.389,"body":"level, not at the transportation level."},{"startTime":1054.249,"endTime":1059.729,"body":"So it's this facility or that"},{"startTime":1054.249,"endTime":1059.729,"body":"facility that might be contaminated."},{"startTime":1059.799,"endTime":1063.089,"body":"It's not really too much thought"},{"startTime":1059.799,"endTime":1063.089,"body":"on, well, what about the trucks?"},{"startTime":1063.814,"endTime":1065.044,"body":"Maybe it's the trucks, right?"},{"startTime":1065.044,"endTime":1069.434,"body":"Maybe it's like a spoilage because"},{"startTime":1065.044,"endTime":1069.434,"body":"the truck's air condition for a"},{"startTime":1069.484,"endTime":1071.314,"body":"a run of milk went bad, right?"},{"startTime":1071.314,"endTime":1075.124,"body":"And now it's spoiled, not because of"},{"startTime":1071.314,"endTime":1075.124,"body":"the facilities, but because the truck."},{"startTime":1075.414,"endTime":1080.294,"body":"So to have that full view of again,"},{"startTime":1075.414,"endTime":1080.294,"body":"anything that's stored, distributed or,"},{"startTime":1080.304,"endTime":1086.644,"body":"or in transit, having that full view gives"},{"startTime":1080.304,"endTime":1086.644,"body":"us kind of a unique data set in the space."},{"startTime":1088.074,"endTime":1088.364,"body":"Okay."},{"startTime":1088.424,"endTime":1091.784,"body":"And This is the sustainable"},{"startTime":1088.424,"endTime":1091.784,"body":"supply chain podcast."},{"startTime":1091.784,"endTime":1094.634,"body":"So what has all this got"},{"startTime":1091.784,"endTime":1094.634,"body":"to do with sustainability?"},{"startTime":1095.784,"endTime":1096.134,"body":"Yeah."},{"startTime":1096.134,"endTime":1099.654,"body":"So I think we look at sustainability"},{"startTime":1096.134,"endTime":1099.654,"body":"a little bit different."},{"startTime":1099.664,"endTime":1103.854,"body":"We look at it in terms of not"},{"startTime":1099.664,"endTime":1103.854,"body":"just the things that you can"},{"startTime":1103.854,"endTime":1106.974,"body":"take away, but the things that"},{"startTime":1103.854,"endTime":1106.974,"body":"you never needed to begin with."},{"startTime":1107.344,"endTime":1110.384,"body":"So I'll give you an"},{"startTime":1107.344,"endTime":1110.384,"body":"example is a product aging."},{"startTime":1110.784,"endTime":1111.074,"body":"Okay."},{"startTime":1111.414,"endTime":1117.132,"body":"So basically, as a standard, regardless"},{"startTime":1111.414,"endTime":1117.132,"body":"of the company, the average number"},{"startTime":1117.132,"endTime":1121.442,"body":"of products that get aged out,"},{"startTime":1117.132,"endTime":1121.442,"body":"meaning that it was created, it's"},{"startTime":1121.452,"endTime":1125.172,"body":"in retail, or it's in storage, and"},{"startTime":1121.452,"endTime":1125.172,"body":"it never got sold because it's just"},{"startTime":1125.422,"endTime":1128.432,"body":"overstocked, is between 5 and 25%."},{"startTime":1128.642,"endTime":1132.392,"body":"Regardless of the company, regardless"},{"startTime":1128.642,"endTime":1132.392,"body":"of the space, it's between 5 and 25%."},{"startTime":1133.194,"endTime":1136.814,"body":"That's a lot of inventory that you have"},{"startTime":1133.194,"endTime":1136.814,"body":"to write off because you're not doing it."},{"startTime":1136.814,"endTime":1139.654,"body":"And so when I think of that,"},{"startTime":1136.814,"endTime":1139.654,"body":"I'm not thinking of just the"},{"startTime":1139.674,"endTime":1141.834,"body":"inventory that you're wasting."},{"startTime":1142.114,"endTime":1143.804,"body":"We're talking about packaging, right?"},{"startTime":1144.144,"endTime":1147.944,"body":"We're talking about logistics that"},{"startTime":1144.144,"endTime":1147.944,"body":"gets the products from point A to point"},{"startTime":1147.954,"endTime":1152.644,"body":"B And then we have to dispose of it"},{"startTime":1147.954,"endTime":1152.644,"body":"because you can't reuse a carton that is"},{"startTime":1152.644,"endTime":1154.034,"body":"already being used for something else."},{"startTime":1154.391,"endTime":1160.356,"body":"And so that waste I think unlike I"},{"startTime":1154.391,"endTime":1160.356,"body":"think the green initiatives that are"},{"startTime":1160.356,"endTime":1165.186,"body":"fantastic in transforming the way that"},{"startTime":1160.356,"endTime":1165.186,"body":"we look at supply chain, this kind of"},{"startTime":1165.186,"endTime":1167.736,"body":"gets ahead of the issue before it begins."},{"startTime":1168.186,"endTime":1174.506,"body":"If we're able to provide real time views"},{"startTime":1168.186,"endTime":1174.506,"body":"of your inventory, not only in your"},{"startTime":1174.516,"endTime":1179.546,"body":"distribution, but also your wholesale and"},{"startTime":1174.516,"endTime":1179.546,"body":"retail, and then track the sell through"},{"startTime":1179.546,"endTime":1181.146,"body":"of your products at a retail level."},{"startTime":1181.646,"endTime":1185.616,"body":"And be able to then calculate the average"},{"startTime":1181.646,"endTime":1185.616,"body":"time it takes to replenish that product."},{"startTime":1186.056,"endTime":1190.586,"body":"We're then able to set alerts within"},{"startTime":1186.056,"endTime":1190.586,"body":"our system that then allow you to"},{"startTime":1190.586,"endTime":1194.646,"body":"be able to see, Okay, well, it takes"},{"startTime":1190.586,"endTime":1194.646,"body":"you on average 30 days to be able"},{"startTime":1194.646,"endTime":1198.186,"body":"to actually fulfill this product, to"},{"startTime":1194.646,"endTime":1198.186,"body":"replenish it from the time you hit"},{"startTime":1198.276,"endTime":1201.296,"body":"your purchase order to the time it's"},{"startTime":1198.276,"endTime":1201.296,"body":"ready to be sold it takes 30 days."},{"startTime":1201.616,"endTime":1205.326,"body":"So let's set an alert for 37 days, right?"},{"startTime":1205.666,"endTime":1209.026,"body":"If the sell through gets based on"},{"startTime":1205.666,"endTime":1209.026,"body":"the sell through velocity, once it"},{"startTime":1209.026,"endTime":1214.231,"body":"gets to 37 days, let's trigger a"},{"startTime":1209.026,"endTime":1214.231,"body":"purchase order automatically or get"},{"startTime":1214.231,"endTime":1217.561,"body":"it queued up so that somebody can"},{"startTime":1214.231,"endTime":1217.561,"body":"review it and make that purchase order."},{"startTime":1218.781,"endTime":1224.011,"body":"Get the replenishment up to 30 days, so"},{"startTime":1218.781,"endTime":1224.011,"body":"by the time it hits the retail location,"},{"startTime":1224.411,"endTime":1226.071,"body":"you've got 7 days worth of inventory left."},{"startTime":1226.831,"endTime":1228.421,"body":"Right, because that's"},{"startTime":1226.831,"endTime":1228.421,"body":"just in time delivery."},{"startTime":1228.511,"endTime":1231.011,"body":"That's about as close to just"},{"startTime":1228.511,"endTime":1231.011,"body":"in time delivery as you can get."},{"startTime":1231.491,"endTime":1235.946,"body":"So, when you have inventory in a"},{"startTime":1231.491,"endTime":1235.946,"body":"warehouse when it's on a shelf and it's"},{"startTime":1235.946,"endTime":1238.096,"body":"not sold, that's just money, right?"},{"startTime":1238.106,"endTime":1239.736,"body":"That's just money and that's waste."},{"startTime":1240.236,"endTime":1246.746,"body":"And that's, I think, what a"},{"startTime":1240.236,"endTime":1246.746,"body":"future optimised supply chain"},{"startTime":1246.746,"endTime":1251.796,"body":"looks like is accessible just in"},{"startTime":1246.746,"endTime":1251.796,"body":"time delivery for every company."},{"startTime":1253.771,"endTime":1254.061,"body":"Okay."},{"startTime":1254.326,"endTime":1254.566,"body":"Okay."},{"startTime":1254.566,"endTime":1256.996,"body":"So minimizing waste is"},{"startTime":1254.566,"endTime":1256.996,"body":"what we're talking about."},{"startTime":1257.446,"endTime":1261.916,"body":"Can you share any real world"},{"startTime":1257.446,"endTime":1261.916,"body":"examples of how your better data"},{"startTime":1261.916,"endTime":1264.856,"body":"visibility improved sustainability"},{"startTime":1261.916,"endTime":1264.856,"body":"and profitability for a company?"},{"startTime":1265.856,"endTime":1269.476,"body":"The example I gave with the aging"},{"startTime":1265.856,"endTime":1269.476,"body":"we were working with a company,"},{"startTime":1269.486,"endTime":1273.536,"body":"they identified that exact issue"},{"startTime":1269.486,"endTime":1273.536,"body":"was they had multiple third party"},{"startTime":1273.536,"endTime":1275.986,"body":"logistics 3PLs across the country."},{"startTime":1276.036,"endTime":1279.216,"body":"They had a six month shelf life product."},{"startTime":1279.616,"endTime":1285.156,"body":"And because of just the fact that the 3PLs"},{"startTime":1279.616,"endTime":1285.156,"body":"themselves didn't keep a good record of"},{"startTime":1285.156,"endTime":1289.226,"body":"the products and the 3PLs were getting"},{"startTime":1285.156,"endTime":1289.226,"body":"the products directly from the co packers."},{"startTime":1289.526,"endTime":1295.086,"body":"And so although they had the data"},{"startTime":1289.526,"endTime":1295.086,"body":"there, it wasn't connected to the"},{"startTime":1295.086,"endTime":1296.646,"body":"mothership, the operating systems."},{"startTime":1297.046,"endTime":1301.086,"body":"And so the people who were actually"},{"startTime":1297.046,"endTime":1301.086,"body":"pushing the sales along and creating"},{"startTime":1301.086,"endTime":1305.696,"body":"promotions and actually selecting the"},{"startTime":1301.086,"endTime":1305.696,"body":"products to go and sell, they were not the"},{"startTime":1305.696,"endTime":1309.246,"body":"ones that had access to the aging data."},{"startTime":1309.726,"endTime":1309.996,"body":"Right?"},{"startTime":1310.246,"endTime":1313.076,"body":"So the demand side wasn't"},{"startTime":1310.246,"endTime":1313.076,"body":"connected to the supply side."},{"startTime":1313.096,"endTime":1318.471,"body":"And so in that case, they had,"},{"startTime":1313.096,"endTime":1318.471,"body":"about 15% worth of inventory every"},{"startTime":1318.471,"endTime":1321.571,"body":"single month that had to be burned"},{"startTime":1318.471,"endTime":1321.571,"body":"through because it just aged out."},{"startTime":1321.961,"endTime":1327.316,"body":"So for us to be able to then identify"},{"startTime":1321.961,"endTime":1327.316,"body":"those products across every single 3PL"},{"startTime":1327.586,"endTime":1331.386,"body":"not only as it comes into those 3PLs,"},{"startTime":1327.586,"endTime":1331.386,"body":"but then to be able to set notifications"},{"startTime":1331.396,"endTime":1336.176,"body":"up for that company, to then let them"},{"startTime":1331.396,"endTime":1336.176,"body":"know, hey these products are gonna"},{"startTime":1336.176,"endTime":1338.326,"body":"get aged out within the next 45 days."},{"startTime":1338.656,"endTime":1341.556,"body":"You should get these out of this"},{"startTime":1338.656,"endTime":1341.556,"body":"warehouse and run a promotion on"},{"startTime":1341.556,"endTime":1344.216,"body":"it, so that at the very least,"},{"startTime":1341.556,"endTime":1344.216,"body":"you can monetise it in some way."},{"startTime":1344.871,"endTime":1347.771,"body":"This also extends to grocers, right?"},{"startTime":1347.771,"endTime":1351.101,"body":"I mean you see this more often in"},{"startTime":1347.771,"endTime":1351.101,"body":"grocers than anyplace else is if"},{"startTime":1351.101,"endTime":1354.231,"body":"you see certain things they just"},{"startTime":1351.101,"endTime":1354.231,"body":"don't sell for whatever reason."},{"startTime":1354.584,"endTime":1358.454,"body":"More often times than not in grocery"},{"startTime":1354.584,"endTime":1358.454,"body":"stores, they'll just throw it away."},{"startTime":1359.064,"endTime":1363.261,"body":"In many grocers case, they just send"},{"startTime":1359.064,"endTime":1363.261,"body":"it back to the vendor and they get"},{"startTime":1363.261,"endTime":1366.031,"body":"a full refund of all the products"},{"startTime":1363.261,"endTime":1366.031,"body":"that they didn't sell, right?"},{"startTime":1366.681,"endTime":1370.021,"body":"That's a lot of money and a lot"},{"startTime":1366.681,"endTime":1370.021,"body":"of waste so if we're able to"},{"startTime":1370.021,"endTime":1373.791,"body":"identify for the brands, Hey, you"},{"startTime":1370.021,"endTime":1373.791,"body":"got something at a retail level."},{"startTime":1373.811,"endTime":1374.571,"body":"It's not selling."},{"startTime":1374.581,"endTime":1376.731,"body":"It's not just at the distribution"},{"startTime":1374.581,"endTime":1376.731,"body":"level at the retail level."},{"startTime":1376.731,"endTime":1377.541,"body":"Something's not selling."},{"startTime":1377.861,"endTime":1381.901,"body":"Let's make sure that we're running"},{"startTime":1377.861,"endTime":1381.901,"body":"promotions on these things immediately."},{"startTime":1382.251,"endTime":1385.921,"body":"So you can preempt any actions"},{"startTime":1382.251,"endTime":1385.921,"body":"taken by the retailer itself."},{"startTime":1386.591,"endTime":1389.841,"body":"Well, that's money on both sides that"},{"startTime":1386.591,"endTime":1389.841,"body":"everybody can make along the way."},{"startTime":1389.861,"endTime":1390.151,"body":"Right?"},{"startTime":1390.791,"endTime":1394.881,"body":"So those are real world examples of"},{"startTime":1390.791,"endTime":1394.881,"body":"what we're doing now with customers."},{"startTime":1396.146,"endTime":1400.772,"body":"And obviously AI is the,"},{"startTime":1396.146,"endTime":1400.772,"body":"the buzzword of the decade."},{"startTime":1401.552,"endTime":1406.802,"body":"How do you see AI and BI making"},{"startTime":1401.552,"endTime":1406.802,"body":"a difference in supply chain"},{"startTime":1406.802,"endTime":1409.509,"body":"efficiency, not just as hype,"},{"startTime":1406.802,"endTime":1409.509,"body":"but in real world applications?"},{"startTime":1410.279,"endTime":1410.579,"body":"Yeah."},{"startTime":1410.579,"endTime":1413.689,"body":"So our BI tool is AI powered."},{"startTime":1413.699,"endTime":1414.739,"body":"It's AI enabled."},{"startTime":1415.119,"endTime":1419.749,"body":"But what's unique about our technology"},{"startTime":1415.119,"endTime":1419.749,"body":"and we're partnered in with GraphFlow AI."},{"startTime":1420.439,"endTime":1424.949,"body":"GraphFlow AI is based on the graph"},{"startTime":1420.439,"endTime":1424.949,"body":"database and the graph database and"},{"startTime":1424.949,"endTime":1427.859,"body":"the graph AI, what's unique about"},{"startTime":1424.949,"endTime":1427.859,"body":"it is number one, it doesn't require"},{"startTime":1427.859,"endTime":1430.839,"body":"training and number two, it doesn't"},{"startTime":1427.859,"endTime":1430.839,"body":"require direct access to your data."},{"startTime":1431.629,"endTime":1436.489,"body":"And in fact, it just creates queries based"},{"startTime":1431.629,"endTime":1436.489,"body":"on natural language processing, right?"},{"startTime":1436.559,"endTime":1440.379,"body":"And you ask it questions, you want"},{"startTime":1436.559,"endTime":1440.379,"body":"it to generate dashboards, you want"},{"startTime":1440.379,"endTime":1444.879,"body":"to create notifications, you want"},{"startTime":1440.379,"endTime":1444.879,"body":"to create workflows based on queries"},{"startTime":1444.879,"endTime":1446.149,"body":"that you can have on the data."},{"startTime":1446.559,"endTime":1449.969,"body":"And it'll tell you whether it"},{"startTime":1446.559,"endTime":1449.969,"body":"can generate those views or"},{"startTime":1450.009,"endTime":1451.939,"body":"workflows or notifications or not."},{"startTime":1452.369,"endTime":1454.002,"body":"And it'll pull the data"},{"startTime":1452.369,"endTime":1454.002,"body":"constantly through."},{"startTime":1454.412,"endTime":1459.622,"body":"When we're talking about something"},{"startTime":1454.412,"endTime":1459.622,"body":"like that, it becomes truly predictive."},{"startTime":1459.702,"endTime":1461.172,"body":"It's not forecasting."},{"startTime":1461.202,"endTime":1466.362,"body":"It's using real time demand data then"},{"startTime":1461.202,"endTime":1466.362,"body":"linking it with your supply chain,"},{"startTime":1466.942,"endTime":1472.952,"body":"automatically, without any additional"},{"startTime":1466.942,"endTime":1472.952,"body":"levers that your planning agent or"},{"startTime":1472.962,"endTime":1478.552,"body":"somebody that's in supply chain has to"},{"startTime":1472.962,"endTime":1478.552,"body":"run these crazy algorithms and these"},{"startTime":1478.602,"endTime":1481.006,"body":"dashboards, it's all AI driven, right?"},{"startTime":1481.276,"endTime":1487.126,"body":"So not so much in what it is"},{"startTime":1481.276,"endTime":1487.126,"body":"producing, but in the way that it's"},{"startTime":1487.136,"endTime":1488.496,"body":"processing what you're trying to ask."},{"startTime":1489.911,"endTime":1494.781,"body":"So, as an example, if you wanted to"},{"startTime":1489.911,"endTime":1494.781,"body":"be able to create a notification that"},{"startTime":1494.801,"endTime":1500.121,"body":"identifies every product that gets within"},{"startTime":1494.801,"endTime":1500.121,"body":"45 days of aging, then we can do that."},{"startTime":1500.631,"endTime":1504.451,"body":"How much data and integrations"},{"startTime":1500.631,"endTime":1504.451,"body":"would you have to have to be able"},{"startTime":1504.451,"endTime":1506.241,"body":"to get all of this together, right?"},{"startTime":1506.291,"endTime":1506.691,"body":"That's a lot."},{"startTime":1506.781,"endTime":1509.851,"body":"And it's, it's dynamic and it's, you"},{"startTime":1506.781,"endTime":1509.851,"body":"know, then you have to calculate the"},{"startTime":1509.861,"endTime":1513.071,"body":"sell through of products and what's"},{"startTime":1509.861,"endTime":1513.071,"body":"going in versus what's coming out."},{"startTime":1514.131,"endTime":1517.361,"body":"So just asking something like that"},{"startTime":1514.131,"endTime":1517.361,"body":"and creating a dashboard and doing"},{"startTime":1517.361,"endTime":1520.671,"body":"it at your fingertips at a user"},{"startTime":1517.361,"endTime":1520.671,"body":"level, that's pretty powerful."},{"startTime":1521.414,"endTime":1525.644,"body":"And what would you say is the"},{"startTime":1521.414,"endTime":1525.644,"body":"biggest misconception about AI"},{"startTime":1525.644,"endTime":1526.994,"body":"in supply chain management today?"},{"startTime":1528.357,"endTime":1533.231,"body":"I think that there are certain things"},{"startTime":1528.357,"endTime":1533.231,"body":"that people kind of overstate what"},{"startTime":1533.501,"endTime":1535.611,"body":"AI does really in supply chain."},{"startTime":1535.651,"endTime":1540.751,"body":"I think AI has the most pragmatic use"},{"startTime":1535.651,"endTime":1540.751,"body":"cases because what it really comes"},{"startTime":1540.751,"endTime":1546.359,"body":"down to is AI supposed to really"},{"startTime":1540.751,"endTime":1546.359,"body":"augment human work and simplify human"},{"startTime":1546.359,"endTime":1548.72,"body":"work and create human efficiencies."},{"startTime":1548.771,"endTime":1553.071,"body":"Supply chain is for all intents"},{"startTime":1548.771,"endTime":1553.071,"body":"and purposes, a very human"},{"startTime":1553.071,"endTime":1556.909,"body":"capital intensive business in"},{"startTime":1553.071,"endTime":1556.909,"body":"every sense of the word, right?"},{"startTime":1556.979,"endTime":1558.989,"body":"You don't need technology to make it run."},{"startTime":1559.629,"endTime":1561.909,"body":"At its core it's about"},{"startTime":1559.629,"endTime":1561.909,"body":"getting physical products."},{"startTime":1562.412,"endTime":1566.682,"body":"If we're able to synchronise"},{"startTime":1562.412,"endTime":1566.682,"body":"the data, then AI makes sense."},{"startTime":1567.047,"endTime":1571.857,"body":"What AI doesn't make sense in is being"},{"startTime":1567.047,"endTime":1571.857,"body":"able to potentially optimise in a"},{"startTime":1571.887,"endTime":1575.657,"body":"specific workflow for a specific thing"},{"startTime":1571.887,"endTime":1575.657,"body":"with no context to anything else."},{"startTime":1576.277,"endTime":1580.947,"body":"It's like putting a Ferrari"},{"startTime":1576.277,"endTime":1580.947,"body":"engine into a 1980s sedan."},{"startTime":1581.497,"endTime":1583.727,"body":"It's not going to run the"},{"startTime":1581.497,"endTime":1583.727,"body":"way that you think it is."},{"startTime":1583.967,"endTime":1586.297,"body":"And in fact, you're just"},{"startTime":1583.967,"endTime":1586.297,"body":"going to make it break faster."},{"startTime":1586.567,"endTime":1588.777,"body":"When you don't have good"},{"startTime":1586.567,"endTime":1588.777,"body":"data, it's not going to work."},{"startTime":1588.777,"endTime":1591.597,"body":"So to the point of, okay,"},{"startTime":1588.777,"endTime":1591.597,"body":"well, what's the misconception?"},{"startTime":1591.867,"endTime":1594.147,"body":"The misconception is that"},{"startTime":1591.867,"endTime":1594.147,"body":"you can just plug AI into"},{"startTime":1594.147,"endTime":1595.087,"body":"supply chain and make it work."},{"startTime":1595.117,"endTime":1595.697,"body":"You can't."},{"startTime":1596.357,"endTime":1597.367,"body":"It's all about the data."},{"startTime":1597.467,"endTime":1598.637,"body":"It's all about the integrations."},{"startTime":1598.897,"endTime":1602.277,"body":"And it's about not just your"},{"startTime":1598.897,"endTime":1602.277,"body":"accessing your data, but also"},{"startTime":1602.577,"endTime":1604.897,"body":"your  supply chain ecosystem data."},{"startTime":1604.917,"endTime":1609.137,"body":"That means your third party vendors, your"},{"startTime":1604.917,"endTime":1609.137,"body":"third party suppliers, service providers,"},{"startTime":1609.297,"endTime":1612.897,"body":"getting all of that into one place and"},{"startTime":1609.297,"endTime":1612.897,"body":"then applying the AI on top of that."},{"startTime":1614.174,"endTime":1614.594,"body":"And."},{"startTime":1615.194,"endTime":1619.124,"body":"if you could solve just one of"},{"startTime":1615.194,"endTime":1619.124,"body":"today's supply chain challenges"},{"startTime":1619.124,"endTime":1620.324,"body":"overnight, what would it be?"},{"startTime":1621.271,"endTime":1622.421,"body":"Oh, that's a loaded question."},{"startTime":1622.431,"endTime":1628.091,"body":"If we could solve one of the questions"},{"startTime":1622.431,"endTime":1628.091,"body":"for a supply chain, I think the"},{"startTime":1628.101,"endTime":1634.044,"body":"biggest gap that people have is being"},{"startTime":1628.101,"endTime":1634.044,"body":"able to have the lack of capability"},{"startTime":1634.054,"endTime":1636.204,"body":"to do just in time replenishment."},{"startTime":1636.814,"endTime":1642.004,"body":"And I think if we were able to"},{"startTime":1636.814,"endTime":1642.004,"body":"solve that problem, that would go"},{"startTime":1642.004,"endTime":1646.034,"body":"a long way to solving many up and"},{"startTime":1642.004,"endTime":1646.034,"body":"downstream issues within supply chain."},{"startTime":1646.349,"endTime":1650.999,"body":"From planning to resource management"},{"startTime":1646.349,"endTime":1650.999,"body":"to really everything in supply chain"},{"startTime":1650.999,"endTime":1656.709,"body":"is just the less inventory and the less"},{"startTime":1650.999,"endTime":1656.709,"body":"movement, unnecessary movement you have"},{"startTime":1657.039,"endTime":1660.519,"body":"the more efficient and effective and more"},{"startTime":1657.039,"endTime":1660.519,"body":"sustainable your ecosystem is going to be."},{"startTime":1661.471,"endTime":1665.041,"body":"Obviously now we're starting to"},{"startTime":1661.471,"endTime":1665.041,"body":"see supply chain disruptions are"},{"startTime":1665.041,"endTime":1666.961,"body":"becoming the norm, unfortunately."},{"startTime":1667.381,"endTime":1672.361,"body":"What would you say is one underrated"},{"startTime":1667.381,"endTime":1672.361,"body":"trend that businesses aren't paying"},{"startTime":1672.361,"endTime":1673.741,"body":"enough attention to, but should be?"},{"startTime":1675.681,"endTime":1682.541,"body":"There's still a lot of  data processing"},{"startTime":1675.681,"endTime":1682.541,"body":"that happens manually and through analog"},{"startTime":1722.4109999999998,"endTime":1726.1909999999998,"body":"means within supply chain, especially"},{"startTime":1722.4109999999998,"endTime":1726.1909999999998,"body":"in freight and in the warehouses."},{"startTime":1726.471,"endTime":1728.571,"body":"There's a lot of data entry that happens."},{"startTime":1728.907,"endTime":1732.437,"body":"Quite simply, every single one of these"},{"startTime":1728.907,"endTime":1732.437,"body":"companies just throw manpower at it."},{"startTime":1732.577,"endTime":1733.3069999999998,"body":"Every single one."},{"startTime":1733.657,"endTime":1738.357,"body":"And it's not to say that we want to"},{"startTime":1733.657,"endTime":1738.357,"body":"be able to necessarily take any jobs"},{"startTime":1738.357,"endTime":1744.097,"body":"away from people, but think about the"},{"startTime":1738.357,"endTime":1744.097,"body":"time it takes to be able to, for a"},{"startTime":1744.6709999999998,"endTime":1748.251,"body":"truck driver and the carrier and the"},{"startTime":1744.6709999999998,"endTime":1748.251,"body":"broker to get paid by the customer."},{"startTime":1748.9309999999998,"endTime":1753.2009999999998,"body":"What if that were able to be streamlined"},{"startTime":1748.9309999999998,"endTime":1753.2009999999998,"body":"because that data is synchronised"},{"startTime":1753.271,"endTime":1756.9209999999998,"body":"instead of having every single one"},{"startTime":1753.271,"endTime":1756.9209999999998,"body":"of these steps have a manual process,"},{"startTime":1757.501,"endTime":1759.301,"body":"which is the case right now, right?"},{"startTime":1759.3509999999999,"endTime":1760.6009999999999,"body":"It's, it's just the case right now."},{"startTime":1760.6409999999998,"endTime":1763.821,"body":"The carrier has a manual process on"},{"startTime":1760.6409999999998,"endTime":1763.821,"body":"the, the proof of deliveries that"},{"startTime":1763.8709999999999,"endTime":1766.8909999999998,"body":"they hand off the same documents to"},{"startTime":1763.8709999999999,"endTime":1766.8909999999998,"body":"the broker, and then they have to"},{"startTime":1766.9099999999999,"endTime":1768.1809999999998,"body":"repeat the same process for them."},{"startTime":1768.61,"endTime":1769.6709999999998,"body":"And, you know, and so on."},{"startTime":1769.981,"endTime":1773.811,"body":"So to the nth degree of how the value"},{"startTime":1769.981,"endTime":1773.811,"body":"chain of what you need within this space."},{"startTime":1774.1609999999998,"endTime":1779.346,"body":"So, There are technologies that"},{"startTime":1774.1609999999998,"endTime":1779.346,"body":"exist now that can simplify"},{"startTime":1779.346,"endTime":1781.096,"body":"that and streamline that."},{"startTime":1781.126,"endTime":1785.3449999999998,"body":"And we're working on something now that"},{"startTime":1781.126,"endTime":1785.3449999999998,"body":"can really shift the way that you're"},{"startTime":1785.346,"endTime":1787.416,"body":"looking at that full set of data."},{"startTime":1787.8059999999998,"endTime":1792.001,"body":"So when we're marrying inventory"},{"startTime":1787.8059999999998,"endTime":1792.001,"body":"movement with load movement and"},{"startTime":1792.001,"endTime":1796.1209999999999,"body":"freight and you're not just seeing"},{"startTime":1792.001,"endTime":1796.1209999999999,"body":"here's load one, two, three, and"},{"startTime":1796.1209999999999,"endTime":1797.501,"body":"then you have to use one reference."},{"startTime":1797.511,"endTime":1797.731,"body":"Okay."},{"startTime":1798.1309999999999,"endTime":1801.3999999999999,"body":"One, two, three, load one"},{"startTime":1798.1309999999999,"endTime":1801.3999999999999,"body":"through three and TMS is is order"},{"startTime":1801.53,"endTime":1803.4099999999999,"body":"four, five, six in your ERP."},{"startTime":1803.4299999999998,"endTime":1807.01,"body":"And Oh, Hey, by the way, it's product"},{"startTime":1803.4299999999998,"endTime":1807.01,"body":"ABC in your ware... that's three systems"},{"startTime":1807.01,"endTime":1810.59,"body":"of record to be able to just track"},{"startTime":1807.01,"endTime":1810.59,"body":"one thing to have all of that in an"},{"startTime":1810.6,"endTime":1814.57,"body":"operating system and to be able to then"},{"startTime":1810.6,"endTime":1814.57,"body":"attach any sort of documents, proof of"},{"startTime":1814.57,"endTime":1816.84,"body":"delivery, and then have automated audits."},{"startTime":1817.1899999999998,"endTime":1821.77,"body":"Those are the things that I think"},{"startTime":1817.1899999999998,"endTime":1821.77,"body":"really shift the way that you"},{"startTime":1821.77,"endTime":1824.4299999999998,"body":"will do business in supply chain."},{"startTime":1824.4599999999998,"endTime":1826.02,"body":"And I think that's the"},{"startTime":1824.4599999999998,"endTime":1826.02,"body":"core of what we want."},{"startTime":1826.03,"endTime":1830.597,"body":"That's what technology is supposed"},{"startTime":1826.03,"endTime":1830.597,"body":"to do is I think that certainly"},{"startTime":1830.607,"endTime":1832.857,"body":"having simplification is fantastic."},{"startTime":1833.167,"endTime":1837.877,"body":"And it's necessary where you can, but if"},{"startTime":1833.167,"endTime":1837.877,"body":"you can change the way people do business"},{"startTime":1837.897,"endTime":1840.187,"body":"in an industry, that's something else."},{"startTime":1840.2169999999999,"endTime":1841.2869999999998,"body":"And that's what we're looking to do."},{"startTime":1841.3169999999998,"endTime":1844.417,"body":"We're looking to change the"},{"startTime":1841.3169999999998,"endTime":1844.417,"body":"way supply chain is being done."},{"startTime":1845.857,"endTime":1846.2769999999998,"body":"Okay."},{"startTime":1846.2769999999998,"endTime":1851.677,"body":"Well, with that in mind, if we check"},{"startTime":1846.2769999999998,"endTime":1851.677,"body":"back with you in five years, what's one"},{"startTime":1851.677,"endTime":1854.812,"body":"major shift in supply chain operations"},{"startTime":1851.677,"endTime":1854.812,"body":"you predict we'll be talking about?"},{"startTime":1856.454,"endTime":1863.8139999999999,"body":"Yeah I hope that in five years,  we"},{"startTime":1856.454,"endTime":1863.8139999999999,"body":"can talk about how data in supply chain"},{"startTime":1863.8439999999998,"endTime":1868.3139999999999,"body":"and the fidelity within the data, so"},{"startTime":1863.8439999999998,"endTime":1868.3139999999999,"body":"clean, clear data and supply chain data"},{"startTime":1868.3439999999998,"endTime":1873.764,"body":"is accessible, that it can be attained"},{"startTime":1868.3439999999998,"endTime":1873.764,"body":"that it doesn't have to be fragmented."},{"startTime":1873.764,"endTime":1877.5839999999998,"body":"And even if it was fragmented,"},{"startTime":1873.764,"endTime":1877.5839999999998,"body":"there are ways to be able to  pull"},{"startTime":1877.5839999999998,"endTime":1882.5839999999998,"body":"that together and standardise it"},{"startTime":1877.5839999999998,"endTime":1882.5839999999998,"body":"in a meaningful and insightful way."},{"startTime":1883.1339999999998,"endTime":1886.5439999999999,"body":"I think everybody talks about"},{"startTime":1883.1339999999998,"endTime":1886.5439999999999,"body":"data and supply chain, right?"},{"startTime":1886.5839999999998,"endTime":1888.904,"body":"Everybody talks about it"},{"startTime":1886.5839999999998,"endTime":1888.904,"body":"because there's so much of it."},{"startTime":1889.5939999999998,"endTime":1893.174,"body":"But how many people are actually"},{"startTime":1889.5939999999998,"endTime":1893.174,"body":"leveraging it in a meaningful way?"},{"startTime":1893.174,"endTime":1897.809,"body":"And I hope that in five years, we're"},{"startTime":1893.174,"endTime":1897.809,"body":"able to shift some of the paradigms to"},{"startTime":1897.819,"endTime":1901.0089999999998,"body":"be able to say, all right, well, this is"},{"startTime":1897.819,"endTime":1901.0089999999998,"body":"actually how you can view data and this"},{"startTime":1901.0189999999998,"endTime":1905.069,"body":"is what you can actually do when you have"},{"startTime":1901.0189999999998,"endTime":1905.069,"body":"full supply chain visibility and you've"},{"startTime":1905.069,"endTime":1906.9989999999998,"body":"got great data fidelity along with that."},{"startTime":1908.944,"endTime":1909.234,"body":"Okay."},{"startTime":1910.3039999999999,"endTime":1911.444,"body":"Left field question."},{"startTime":1912.1039999999998,"endTime":1917.924,"body":"If you could have any person or"},{"startTime":1912.1039999999998,"endTime":1917.924,"body":"character alive or dead, real or"},{"startTime":1917.924,"endTime":1923.954,"body":"fictional as a spokesperson for"},{"startTime":1917.924,"endTime":1923.954,"body":"data visibility in supply chain and"},{"startTime":1923.954,"endTime":1926.389,"body":"sustainability, who would it be and why?"},{"startTime":1927.686,"endTime":1928.8059999999998,"body":"That is a great question."},{"startTime":1929.2559999999999,"endTime":1932.8259999999998,"body":"And so there's a name that"},{"startTime":1929.2559999999999,"endTime":1932.8259999999998,"body":"came to mind immediately."},{"startTime":1933.8449999999998,"endTime":1937.646,"body":"And I don't  know why, but I have an idea."},{"startTime":1937.646,"endTime":1939.106,"body":"So let me try to rationalise this."},{"startTime":1939.126,"endTime":1940.926,"body":"The name is, it's Robin Williams."},{"startTime":1941.9309999999998,"endTime":1943.9509999999998,"body":"Which is, which is a weird,"},{"startTime":1941.9309999999998,"endTime":1943.9509999999998,"body":"which is a weird one."},{"startTime":1944.4769999999999,"endTime":1948.014,"body":"But I think Robin Williams, if there"},{"startTime":1944.4769999999999,"endTime":1948.014,"body":"was somebody to evangelise this, and"},{"startTime":1948.014,"endTime":1952.714,"body":"why he would be a good person is because"},{"startTime":1948.014,"endTime":1952.714,"body":"obviously he had the demons that he"},{"startTime":1952.714,"endTime":1958.454,"body":"had to overcome and and he took his"},{"startTime":1952.714,"endTime":1958.454,"body":"own life, but he also created so much"},{"startTime":1958.454,"endTime":1961.404,"body":"joy and happiness in the world, and"},{"startTime":1958.454,"endTime":1961.404,"body":"when he spoke, everybody listened."},{"startTime":1962.1889999999999,"endTime":1962.9489999999998,"body":"Everybody listened."},{"startTime":1962.9589999999998,"endTime":1966.4289999999999,"body":"There wasn't anybody that didn't"},{"startTime":1962.9589999999998,"endTime":1966.4289999999999,"body":"hang on to Robin Williams' words."},{"startTime":1966.839,"endTime":1971.4789999999998,"body":"And I think for his ability to be able to"},{"startTime":1966.839,"endTime":1971.4789999999998,"body":"distill something  that creates something"},{"startTime":1971.4989999999998,"endTime":1976.799,"body":"positive despite having something so"},{"startTime":1971.4989999999998,"endTime":1976.799,"body":"negative happen to them is a gift."},{"startTime":1977.292,"endTime":1980.1119999999999,"body":"In supply chain, I think there's"},{"startTime":1977.292,"endTime":1980.1119999999999,"body":"a lot of pain and a lot of room"},{"startTime":1980.1419999999998,"endTime":1981.462,"body":"for improvement in this space."},{"startTime":1981.792,"endTime":1985.3619999999999,"body":"If we were to be able to have somebody"},{"startTime":1981.792,"endTime":1985.3619999999999,"body":"that can help position it rather than"},{"startTime":1985.3619999999999,"endTime":1987.8419999999999,"body":"to be able to solve the pain, but to"},{"startTime":1985.3619999999999,"endTime":1987.8419999999999,"body":"be able to then see like, hey, there's"},{"startTime":1987.8419999999999,"endTime":1990.002,"body":"actually a better way to do things."},{"startTime":1990.062,"endTime":1996.1819999999998,"body":"And I can't think of anybody with the"},{"startTime":1990.062,"endTime":1996.1819999999998,"body":"warmth of Robin Williams that can say,"},{"startTime":1996.1819999999998,"endTime":1999.0919999999999,"body":"hey, like, this is, this is clarity."},{"startTime":1999.4219999999998,"endTime":2000.732,"body":"This is what clarity looks like."},{"startTime":2001.1619999999998,"endTime":2003.9759999999999,"body":"And this is what happiness"},{"startTime":2001.1619999999998,"endTime":2003.9759999999999,"body":"in supply chain looks like."},{"startTime":2004.196,"endTime":2005.446,"body":"Who's happy in supply chain, right?"},{"startTime":2006.346,"endTime":2010.0559999999998,"body":"So that would be, that would be"},{"startTime":2006.346,"endTime":2010.0559999999998,"body":"for me, I think Robin Williams"},{"startTime":2010.0559999999998,"endTime":2011.4419999999998,"body":"would probably be the person."},{"startTime":2012.542,"endTime":2015.3319999999999,"body":"We're coming towards the end of the"},{"startTime":2012.542,"endTime":2015.3319999999999,"body":"podcast now, Danny, is there any"},{"startTime":2015.3319999999999,"endTime":2019.8319999999999,"body":"question that I haven't asked that you"},{"startTime":2015.3319999999999,"endTime":2019.8319999999999,"body":"wish I had or any aspect of this we"},{"startTime":2019.8319999999999,"endTime":2022.6019999999999,"body":"haven't touched on that you think it's"},{"startTime":2019.8319999999999,"endTime":2022.6019999999999,"body":"important for people to think about?"},{"startTime":2024.2169999999999,"endTime":2031.581,"body":"Yeah, I think in terms of contemplating"},{"startTime":2024.2169999999999,"endTime":2031.581,"body":"the supply chain and within AI we look at"},{"startTime":2031.581,"endTime":2036.821,"body":"a lot of the public companies where 10ks"},{"startTime":2031.581,"endTime":2036.821,"body":"and their shareholder  notes and 2025"},{"startTime":2038.5069999999998,"endTime":2040.2069999999999,"body":"it's supposedly the year of AI, right?"},{"startTime":2040.2169999999999,"endTime":2041.7469999999998,"body":"Everybody's doing AI this year."},{"startTime":2042.2369999999999,"endTime":2045.5169999999998,"body":"And I think Certainly, that's the"},{"startTime":2042.2369999999999,"endTime":2045.5169999999998,"body":"direction that we want to take,"},{"startTime":2045.5369999999998,"endTime":2054.427,"body":"but I would caution that companies"},{"startTime":2045.5369999999998,"endTime":2054.427,"body":"look at AI not as a problem that"},{"startTime":2054.427,"endTime":2058.777,"body":"can be solved, not as something"},{"startTime":2054.427,"endTime":2058.777,"body":"that can solve problems in a silo."},{"startTime":2059.207,"endTime":2066.017,"body":"AI is only as good as the data that it"},{"startTime":2059.207,"endTime":2066.017,"body":"has access to, and too often when we're"},{"startTime":2066.017,"endTime":2071.452,"body":"talking to companies in this space about"},{"startTime":2066.017,"endTime":2071.452,"body":"AI and about advanced analytics and and"},{"startTime":2071.452,"endTime":2075.992,"body":"everything we don't hear enough about"},{"startTime":2071.452,"endTime":2075.992,"body":"integrations into third party data and"},{"startTime":2075.992,"endTime":2078.182,"body":"we don't hear enough about data fidelity."},{"startTime":2078.622,"endTime":2083.682,"body":"What we do hear is the data we"},{"startTime":2078.622,"endTime":2083.682,"body":"have is kind of trash, right?"},{"startTime":2083.692,"endTime":2084.632,"body":"You hear it all the time."},{"startTime":2084.642,"endTime":2093.596,"body":"So the reason that I bring that up is, I"},{"startTime":2084.642,"endTime":2093.596,"body":"don't want AI and BI in supply chain to"},{"startTime":2093.596,"endTime":2100.566,"body":"feel like cloud in the late 2000s where it"},{"startTime":2093.596,"endTime":2100.566,"body":"felt like it was too early because people"},{"startTime":2100.636,"endTime":2102.596,"body":"didn't understand the implications of it."},{"startTime":2103.036,"endTime":2106.366,"body":"The implications in this case is,"},{"startTime":2103.036,"endTime":2106.366,"body":"is right in front of everybody."},{"startTime":2106.496,"endTime":2110.576,"body":"The data is right in front of"},{"startTime":2106.496,"endTime":2110.576,"body":"everybody and it's, is accessible."},{"startTime":2111.026,"endTime":2118.286,"body":"So I would say before everybody kind"},{"startTime":2111.026,"endTime":2118.286,"body":"of jumps into AI, I think they really"},{"startTime":2118.286,"endTime":2122.3759999999997,"body":"need to understand that the zero to one"},{"startTime":2118.286,"endTime":2122.3759999999997,"body":"in AI isn't identifying the workflows."},{"startTime":2122.716,"endTime":2127.576,"body":"The zero to one is identifying your data"},{"startTime":2122.716,"endTime":2127.576,"body":"infrastructure that can support the AI."},{"startTime":2128.1659999999997,"endTime":2131.486,"body":"And that's something that's, you know,"},{"startTime":2128.1659999999997,"endTime":2131.486,"body":"that's something that that's what we do."},{"startTime":2131.506,"endTime":2132.736,"body":"That's what our platform does."},{"startTime":2133.076,"endTime":2138.781,"body":"So that's what I'd like to be"},{"startTime":2133.076,"endTime":2138.781,"body":"able to leave with is let's look"},{"startTime":2138.781,"endTime":2140.2509999999997,"body":"at the data in supply chain."},{"startTime":2141.58,"endTime":2141.94,"body":"Okay."},{"startTime":2141.94,"endTime":2142.3599999999997,"body":"Very good."},{"startTime":2142.45,"endTime":2142.75,"body":"Very good."},{"startTime":2143.29,"endTime":2146.47,"body":"Danny, if people would like to know"},{"startTime":2143.29,"endTime":2146.47,"body":"more about yourself or any of the things"},{"startTime":2146.47,"endTime":2149.23,"body":"we discussed in the podcast today,"},{"startTime":2146.47,"endTime":2149.23,"body":"where would you have me direct them?"},{"startTime":2149.891,"endTime":2150.161,"body":"Sure."},{"startTime":2150.161,"endTime":2150.5209999999997,"body":"Yeah."},{"startTime":2150.5809999999997,"endTime":2153.5809999999997,"body":"happy to take any direct"},{"startTime":2150.5809999999997,"endTime":2153.5809999999997,"body":"inquiries on LinkedIn."},{"startTime":2153.611,"endTime":2159.201,"body":"You can search me at Danny He last"},{"startTime":2153.611,"endTime":2159.201,"body":"name is HE, soapbox, S-O-A-P-B-O-X."},{"startTime":2159.4809999999998,"endTime":2164.401,"body":"Our website is soap, SOA p-bx.com."},{"startTime":2165.661,"endTime":2166.801,"body":"Feel free to reach out to us."},{"startTime":2166.821,"endTime":2168.691,"body":"Happy to be able to talk supply chain."},{"startTime":2168.691,"endTime":2170.341,"body":"I love nerding about this stuff."},{"startTime":2170.341,"endTime":2174.0009999999997,"body":"So anybody that's interested in"},{"startTime":2170.341,"endTime":2174.0009999999997,"body":"talking about it, I'm always, always"},{"startTime":2174.011,"endTime":2175.441,"body":"happy to have that conversation."},{"startTime":2177.0299999999997,"endTime":2177.5699999999997,"body":"Fantastic."},{"startTime":2177.63,"endTime":2177.87,"body":"Great."},{"startTime":2178.27,"endTime":2179.31,"body":"Danny, that's been fascinating."},{"startTime":2179.31,"endTime":2180.93,"body":"Thanks a million for coming"},{"startTime":2179.31,"endTime":2180.93,"body":"in the podcast today."},{"startTime":2181.5009999999997,"endTime":2182.461,"body":"Thank you for having me, Tom."},{"startTime":2183.381,"endTime":2183.881,"body":"Okay."},{"startTime":2183.901,"endTime":2187.151,"body":"Thank you all for tuning into this"},{"startTime":2183.901,"endTime":2187.151,"body":"episode of the Sustainable Supply"},{"startTime":2187.171,"endTime":2189.391,"body":"Chain Podcast with me, Tom Raftery."},{"startTime":2190.591,"endTime":2194.571,"body":"Each week, thousands of supply chain"},{"startTime":2190.591,"endTime":2194.571,"body":"professionals listen to this show."},{"startTime":2195.241,"endTime":2199.141,"body":"If you or your organization want"},{"startTime":2195.241,"endTime":2199.141,"body":"to connect with this dedicated"},{"startTime":2199.141,"endTime":2201.2309999999998,"body":"audience, consider becoming a sponsor."},{"startTime":2202.0409999999997,"endTime":2206.681,"body":"You can opt for exclusive episode"},{"startTime":2202.0409999999997,"endTime":2206.681,"body":"branding where you choose the guests"},{"startTime":2207.0809999999997,"endTime":2210.181,"body":"or a personalized 30 second ad roll."},{"startTime":2210.961,"endTime":2214.391,"body":"It's a unique opportunity to reach"},{"startTime":2210.961,"endTime":2214.391,"body":"industry experts and influencers."},{"startTime":2214.986,"endTime":2219.226,"body":"For more details, hit me up on"},{"startTime":2214.986,"endTime":2219.226,"body":"Twitter or LinkedIn, or drop me"},{"startTime":2219.226,"endTime":2221.6259999999997,"body":"an email to tomraftery at outlook."},{"startTime":2221.846,"endTime":2222.196,"body":"com."},{"startTime":2223.246,"endTime":2227.096,"body":"Together, let's shape the future"},{"startTime":2223.246,"endTime":2227.096,"body":"of sustainable supply chains."},{"startTime":2227.776,"endTime":2228.1659999999997,"body":"Thanks."},{"startTime":2228.806,"endTime":2229.676,"body":"Catch you all next time."}]}