{"version":"1.0.0","segments":[{"startTime":3.686,"endTime":7.489,"body":"When you think about an e-commerce"},{"startTime":3.686,"endTime":7.489,"body":"player or retail player, there's more"},{"startTime":7.764,"endTime":9.474,"body":"flexibility in being able to do that."},{"startTime":9.474,"endTime":12.718,"body":"You can probably go out and find a"},{"startTime":9.474,"endTime":12.718,"body":"vendor that makes a similar product"},{"startTime":12.718,"endTime":15.658,"body":"in another country and begin to"},{"startTime":12.718,"endTime":15.658,"body":"source some of that product there."},{"startTime":15.658,"endTime":15.958,"body":"Right."},{"startTime":16.178,"endTime":18.428,"body":"For manufacturers and, you"},{"startTime":16.178,"endTime":18.428,"body":"know, many of our customers are"},{"startTime":18.428,"endTime":21.784,"body":"manufacturers as well as retailers,"},{"startTime":18.428,"endTime":21.784,"body":"e-commerce, all different types."},{"startTime":22.024,"endTime":22.954,"body":"It's more challenging, right?"},{"startTime":22.954,"endTime":27.008,"body":"Because you're creating a product"},{"startTime":22.954,"endTime":27.008,"body":"somewhere with a vendor and moving"},{"startTime":27.008,"endTime":30.918,"body":"that sourcing of that product"},{"startTime":27.008,"endTime":30.918,"body":"somewhere else, can be a big expense."},{"startTime":31.534,"endTime":35.194,"body":"Good morning, good afternoon, or good"},{"startTime":31.534,"endTime":35.194,"body":"evening, wherever you are in the world."},{"startTime":35.524,"endTime":39.964,"body":"Welcome to episode 69 of the Sustainable"},{"startTime":35.524,"endTime":39.964,"body":"Supply Chain Podcast, the number one show"},{"startTime":40.024,"endTime":44.524,"body":"focusing exclusively on the intersection"},{"startTime":40.024,"endTime":44.524,"body":"of sustainability and supply chains."},{"startTime":45.064,"endTime":47.824,"body":"Today's episode is very"},{"startTime":45.064,"endTime":47.824,"body":"generously sponsored by Sayari."},{"startTime":48.103,"endTime":51.103,"body":"Sayari uncovers risk in"},{"startTime":48.103,"endTime":51.103,"body":"corporate and trade networks."},{"startTime":51.313,"endTime":52.973,"body":"And I'm your host, Tom Raftery."},{"startTime":53.173,"endTime":54.463,"body":"I'm thrilled to have you here."},{"startTime":55.153,"endTime":57.793,"body":"A huge thank you to this"},{"startTime":55.153,"endTime":57.793,"body":"podcast's, amazing supporters,"},{"startTime":57.793,"endTime":59.713,"body":"Kieran Ognev and Alicia Farag."},{"startTime":60.553,"endTime":62.143,"body":"You make this podcast possible."},{"startTime":62.863,"endTime":66.838,"body":"I. If you'd like to become a supporter,"},{"startTime":62.863,"endTime":66.838,"body":"support starts at just three euros or"},{"startTime":66.838,"endTime":70.498,"body":"dollars a month, which is less than the"},{"startTime":66.838,"endTime":70.498,"body":"price of a cup of coffee, and you can find"},{"startTime":70.498,"endTime":77.818,"body":"the support link in the show notes of this"},{"startTime":70.498,"endTime":77.818,"body":"or any episode or at tinyurl.com/ssc pod."},{"startTime":78.838,"endTime":82.513,"body":"Now, you know how supply chain"},{"startTime":78.838,"endTime":82.513,"body":"leaders are under pressure to"},{"startTime":82.513,"endTime":86.203,"body":"deliver resilience, efficiency,"},{"startTime":82.513,"endTime":86.203,"body":"and sustainability all at once?"},{"startTime":86.803,"endTime":90.613,"body":"Well, today's guest has been doing"},{"startTime":86.803,"endTime":90.613,"body":"exactly that for over 30 years long"},{"startTime":90.613,"endTime":92.273,"body":"before it became a boardroom buzzword."},{"startTime":92.273,"endTime":96.236,"body":"Jim McCullen, has spent his"},{"startTime":92.273,"endTime":96.236,"body":"career turning chaos into calm."},{"startTime":96.856,"endTime":99.521,"body":"As CTO of Century Supply Chain Solutions."},{"startTime":99.521,"endTime":102.431,"body":"He's helped some of the world's"},{"startTime":99.521,"endTime":102.431,"body":"biggest importers navigate everything"},{"startTime":102.431,"endTime":106.481,"body":"from trade wars to port strikes,"},{"startTime":102.431,"endTime":106.481,"body":"to carbon reduction targets."},{"startTime":106.901,"endTime":110.321,"body":"He's a tech veteran who's seen"},{"startTime":106.901,"endTime":110.321,"body":"the evolution from paper manifests"},{"startTime":110.321,"endTime":114.161,"body":"to AI driven logistics and isn't"},{"startTime":110.321,"endTime":114.161,"body":"just talking about the future."},{"startTime":114.461,"endTime":115.031,"body":"He's building it."},{"startTime":115.841,"endTime":118.721,"body":"And when he is not solving global"},{"startTime":115.841,"endTime":118.721,"body":"supply chain challenges, he's racing"},{"startTime":118.721,"endTime":122.501,"body":"mountain bikes and teaching people"},{"startTime":118.721,"endTime":122.501,"body":"how to take control of their inboxes."},{"startTime":123.461,"endTime":127.301,"body":"This is a conversation about what's really"},{"startTime":123.461,"endTime":127.301,"body":"working in supply chain today and what"},{"startTime":127.301,"endTime":129.851,"body":"leaders should be doing now to stay ahead."},{"startTime":130.524,"endTime":134.724,"body":"But before we get to that in the next"},{"startTime":130.524,"endTime":134.724,"body":"few weeks on this podcast, I will be"},{"startTime":134.724,"endTime":141.324,"body":"talking to Gary Loh, who's the CEO of"},{"startTime":134.724,"endTime":141.324,"body":"DiMuto, Rene Schrama, who's CCO of Peak"},{"startTime":141.324,"endTime":147.684,"body":"Tech, Pierre Lapree, who's CPO of spend,"},{"startTime":141.324,"endTime":147.684,"body":"hq, and Eric Biel, who's director of"},{"startTime":147.684,"endTime":150.374,"body":"Strategic Partnerships for Powercast Corp."},{"startTime":151.494,"endTime":155.199,"body":"But now back to today's episode,"},{"startTime":151.494,"endTime":155.199,"body":"and as I mentioned, my special"},{"startTime":155.199,"endTime":156.759,"body":"guest on the show today is Jim."},{"startTime":157.179,"endTime":159.189,"body":"Jim, welcome to the podcast."},{"startTime":159.189,"endTime":160.569,"body":"Would you like to introduce yourself?"},{"startTime":161.051,"endTime":161.341,"body":"Sure."},{"startTime":161.436,"endTime":161.916,"body":"Thanks Tom."},{"startTime":161.916,"endTime":163.536,"body":"It's it's great to be here with you today."},{"startTime":163.786,"endTime":168.596,"body":"So my name's Jim McCullen, I'm CTO,"},{"startTime":163.786,"endTime":168.596,"body":"at Century Supply Chain Solutions."},{"startTime":168.986,"endTime":173.066,"body":"We're a a global logistics provider"},{"startTime":168.986,"endTime":173.066,"body":"focused on a service called"},{"startTime":173.066,"endTime":175.466,"body":"Origin Cargo Management, which"},{"startTime":173.066,"endTime":175.466,"body":"hopefully we'll get to talk about"},{"startTime":175.466,"endTime":176.846,"body":"a little bit later in the podcast."},{"startTime":177.226,"endTime":179.656,"body":"Located in Charlottesville Virginia."},{"startTime":179.656,"endTime":181.516,"body":"Just recently moved"},{"startTime":179.656,"endTime":181.516,"body":"out here from Richmond."},{"startTime":181.516,"endTime":183.306,"body":"So, a new area of focus for me."},{"startTime":183.586,"endTime":188.546,"body":"Been in supply chain space for over 30"},{"startTime":183.586,"endTime":188.546,"body":"years now driving supply chain technology."},{"startTime":189.661,"endTime":189.901,"body":"Okay."},{"startTime":189.906,"endTime":192.216,"body":"And what's been your route"},{"startTime":189.906,"endTime":192.216,"body":"to CTO of Century Jim?"},{"startTime":193.383,"endTime":196.353,"body":"I started with Century over"},{"startTime":193.383,"endTime":196.353,"body":"three decades ago and really"},{"startTime":196.353,"endTime":198.873,"body":"started as their sole IT person."},{"startTime":198.953,"endTime":204.138,"body":"Right outta the gates was sent all over"},{"startTime":198.953,"endTime":204.138,"body":"Asia to begin to build out technologies"},{"startTime":204.138,"endTime":207.378,"body":"to help customers understand what"},{"startTime":204.138,"endTime":207.378,"body":"was happening in their supply chains."},{"startTime":207.678,"endTime":210.828,"body":"You think back that long ago and"},{"startTime":207.678,"endTime":210.828,"body":"things like the internet didn't"},{"startTime":210.828,"endTime":212.688,"body":"exist, email was just getting started."},{"startTime":212.748,"endTime":217.043,"body":"And so, there were so many challenges"},{"startTime":212.748,"endTime":217.043,"body":"in the technical components and"},{"startTime":217.043,"endTime":219.893,"body":"aspects of being able to share"},{"startTime":217.043,"endTime":219.893,"body":"information across the world."},{"startTime":220.203,"endTime":223.683,"body":"And so got my early start there"},{"startTime":220.203,"endTime":223.683,"body":"at Century and just continued with"},{"startTime":223.683,"endTime":228.913,"body":"Century and evolved into leading our"},{"startTime":223.683,"endTime":228.913,"body":"global IT teams that we have today."},{"startTime":228.913,"endTime":231.284,"body":"You know, look at around the"},{"startTime":228.913,"endTime":231.284,"body":"world to support our, our"},{"startTime":231.289,"endTime":232.693,"body":"technology and our customers."},{"startTime":232.943,"endTime":236.393,"body":"So yeah, it's, it's been a, a more"},{"startTime":232.943,"endTime":236.393,"body":"or less a lifetime evolution for"},{"startTime":236.393,"endTime":238.313,"body":"me in supply chain and at Century."},{"startTime":239.333,"endTime":239.783,"body":"Cool."},{"startTime":239.783,"endTime":243.503,"body":"And what do you think has"},{"startTime":239.783,"endTime":243.503,"body":"surprised you most in the last"},{"startTime":243.533,"endTime":245.178,"body":"30 years of your work at Century?"},{"startTime":246.379,"endTime":248.659,"body":"Yeah, so it, I, I'd say"},{"startTime":246.379,"endTime":248.659,"body":"it's a couple of things."},{"startTime":248.659,"endTime":252.259,"body":"One, that in supply chain and global"},{"startTime":248.659,"endTime":252.259,"body":"logistics, some of the things that"},{"startTime":252.259,"endTime":257.069,"body":"have taken so long to change problems"},{"startTime":252.259,"endTime":257.069,"body":"that we faced years and years ago that"},{"startTime":257.129,"endTime":261.996,"body":"have come again under new names or, or"},{"startTime":257.129,"endTime":261.996,"body":"different focuses, but the same concepts."},{"startTime":261.996,"endTime":265.176,"body":"But when I think about the"},{"startTime":261.996,"endTime":265.176,"body":"technology and all of the advances"},{"startTime":265.176,"endTime":268.764,"body":"that we've made, that technology"},{"startTime":265.176,"endTime":268.764,"body":"has made over the past 30 years."},{"startTime":268.954,"endTime":272.924,"body":"It was so much more of an effort"},{"startTime":268.954,"endTime":272.924,"body":"to be able to exchange data, to be"},{"startTime":272.924,"endTime":277.674,"body":"able to talk both electronically"},{"startTime":272.924,"endTime":277.674,"body":"through data and in real terms with"},{"startTime":277.674,"endTime":279.324,"body":"people around the world, right?"},{"startTime":279.324,"endTime":282.624,"body":"And when you think about today, you can,"},{"startTime":279.324,"endTime":282.624,"body":"jump on a teams call or a Zoom call with"},{"startTime":282.624,"endTime":287.734,"body":"anyone in the world, and you can even have"},{"startTime":282.624,"endTime":287.734,"body":"it convert to local language in real time"},{"startTime":287.734,"endTime":289.984,"body":"as the conversations are taking place."},{"startTime":290.328,"endTime":293.748,"body":"When I started it was I had to have a"},{"startTime":290.328,"endTime":293.748,"body":"translator over my shoulder talking to"},{"startTime":293.748,"endTime":297.921,"body":"the teams that were doing the work in the"},{"startTime":293.748,"endTime":297.921,"body":"system and translating back and forth."},{"startTime":297.921,"endTime":300.561,"body":"And, today, we have so"},{"startTime":297.921,"endTime":300.561,"body":"much better communication."},{"startTime":300.561,"endTime":304.512,"body":"The technologies are there to"},{"startTime":300.561,"endTime":304.512,"body":"support, you know, everything that"},{"startTime":304.512,"endTime":306.072,"body":"we need to do in the supply chain."},{"startTime":306.262,"endTime":309.652,"body":"So, so yeah, it's been a really"},{"startTime":306.262,"endTime":309.652,"body":"fun, fun journey to watch all of"},{"startTime":309.652,"endTime":311.302,"body":"this materialise over the years."},{"startTime":312.407,"endTime":314.747,"body":"You've been at Century, you"},{"startTime":312.407,"endTime":314.747,"body":"said over three decades."},{"startTime":314.747,"endTime":317.807,"body":"That's, that's quite rare"},{"startTime":314.747,"endTime":317.807,"body":"in in tech and logistics."},{"startTime":317.807,"endTime":318.917,"body":"What's kept you there so long?"},{"startTime":320.465,"endTime":322.655,"body":"There's always a new"},{"startTime":320.465,"endTime":322.655,"body":"challenge in supply chain."},{"startTime":322.655,"endTime":326.585,"body":"So, you know, when, when you think about"},{"startTime":322.655,"endTime":326.585,"body":"every new customer that we onboard, they"},{"startTime":326.585,"endTime":331.208,"body":"have unique supply chain requirements"},{"startTime":326.585,"endTime":331.208,"body":"that, yes, we've seen, you collectively"},{"startTime":331.208,"endTime":334.999,"body":"across customers, but, everyone is special"},{"startTime":331.208,"endTime":334.999,"body":"and unique in their way and how they, they"},{"startTime":335.004,"endTime":336.618,"body":"manage and orchestrate their supply chain."},{"startTime":337.311,"endTime":339.261,"body":"In a lot of jobs, I think you"},{"startTime":337.311,"endTime":339.261,"body":"get to a point where it's like,"},{"startTime":339.261,"endTime":341.841,"body":"okay, you've learned everything"},{"startTime":339.261,"endTime":341.841,"body":"There's really nothing new here."},{"startTime":341.841,"endTime":343.401,"body":"I need to go find something else to do."},{"startTime":343.761,"endTime":346.857,"body":"At Century, that's never been the"},{"startTime":343.761,"endTime":346.857,"body":"case because there's always been some,"},{"startTime":346.887,"endTime":350.097,"body":"something growing or changing, whether"},{"startTime":346.887,"endTime":350.097,"body":"that's, you know, new customers,"},{"startTime":350.277,"endTime":355.337,"body":"new verticals that we're approaching"},{"startTime":350.277,"endTime":355.337,"body":"onboarding new origins around the world."},{"startTime":355.337,"endTime":358.337,"body":"So when you think about the expansion"},{"startTime":355.337,"endTime":358.337,"body":"over the last 30 years from, you know,"},{"startTime":358.337,"endTime":362.298,"body":"where we were hyper-focused on just"},{"startTime":358.337,"endTime":362.298,"body":"China, to start with in Hong Kong."},{"startTime":362.513,"endTime":366.41,"body":"And then that expansion across"},{"startTime":362.513,"endTime":366.41,"body":"Asia, across the Europe and"},{"startTime":366.47,"endTime":367.88,"body":"other countries around the world."},{"startTime":368.1,"endTime":369.78,"body":"That's always brought on new challenges."},{"startTime":369.78,"endTime":372.88,"body":"And then I think for me a good friend"},{"startTime":369.78,"endTime":372.88,"body":"of mine once said, you know, we"},{"startTime":372.88,"endTime":375.85,"body":"were talking about why we're, we've,"},{"startTime":372.88,"endTime":375.85,"body":"you know, we're in supply chain and"},{"startTime":375.85,"endTime":379.197,"body":"been here for so long, and, in some"},{"startTime":375.85,"endTime":379.197,"body":"ways it's about, being able to take"},{"startTime":379.444,"endTime":381.364,"body":"chaos and turn it into calm, right?"},{"startTime":381.364,"endTime":384.064,"body":"So there's always some level of"},{"startTime":381.364,"endTime":384.064,"body":"chaos that you're dealing with."},{"startTime":384.364,"endTime":388.134,"body":"And for me that's the challenge that's"},{"startTime":384.364,"endTime":388.134,"body":"kept me excited and engaged about"},{"startTime":388.134,"endTime":392.094,"body":"it is, is there's always something"},{"startTime":388.134,"endTime":392.094,"body":"new to, to work towards, to solve."},{"startTime":392.124,"endTime":396.054,"body":"And then when you look at the"},{"startTime":392.124,"endTime":396.054,"body":"technology aspect of it, we're finally"},{"startTime":396.054,"endTime":400.884,"body":"at a time now where we're seeing the"},{"startTime":396.054,"endTime":400.884,"body":"technology that's truly capable of"},{"startTime":400.884,"endTime":406.804,"body":"replacing what people have had to do"},{"startTime":400.884,"endTime":406.804,"body":"in the the global logistics processes."},{"startTime":406.804,"endTime":407.014,"body":"Right?"},{"startTime":407.014,"endTime":411.274,"body":"Because again, there's so much you"},{"startTime":407.014,"endTime":411.274,"body":"know, adaption and customisation"},{"startTime":411.294,"endTime":412.95,"body":"to what each account wants."},{"startTime":413.2,"endTime":415.495,"body":"In the past that was"},{"startTime":413.2,"endTime":415.495,"body":"purely done with people."},{"startTime":415.495,"endTime":418.435,"body":"And now these technologies"},{"startTime":415.495,"endTime":418.435,"body":"that we're seeing are, are"},{"startTime":418.435,"endTime":419.695,"body":"truly allowing us to do that."},{"startTime":419.695,"endTime":422.845,"body":"So like you, you know, you would have"},{"startTime":419.695,"endTime":422.845,"body":"seen in the news, you know, five,"},{"startTime":422.845,"endTime":425.515,"body":"seven years ago, these big companies"},{"startTime":422.845,"endTime":425.515,"body":"talking about, you know, they're gonna"},{"startTime":425.515,"endTime":428.515,"body":"digitise supply chain, they're gonna"},{"startTime":425.515,"endTime":428.515,"body":"change the way supply chain works."},{"startTime":428.575,"endTime":431.005,"body":"And none of that really"},{"startTime":428.575,"endTime":431.005,"body":"materialised right."},{"startTime":431.035,"endTime":434.705,"body":"Now we're really starting to see"},{"startTime":431.035,"endTime":434.705,"body":"that materialise because these"},{"startTime":434.705,"endTime":438.545,"body":"technologies have, have honestly"},{"startTime":434.705,"endTime":438.545,"body":"caught up to what logistics needed."},{"startTime":439.88,"endTime":440.36,"body":"Okay."},{"startTime":440.57,"endTime":440.96,"body":"Okay."},{"startTime":441.38,"endTime":445.49,"body":"And you mentioned Origin Cargo"},{"startTime":441.38,"endTime":445.49,"body":"Management a little while ago."},{"startTime":445.49,"endTime":446.6,"body":"What is that?"},{"startTime":446.72,"endTime":447.95,"body":"Why is it such a big deal?"},{"startTime":447.95,"endTime":450.11,"body":"And why is it so popular?"},{"startTime":451.147,"endTime":451.447,"body":"Yeah."},{"startTime":451.447,"endTime":454.497,"body":"So, let me kind of give you a"},{"startTime":451.447,"endTime":454.497,"body":"little bit of a, an overview of it."},{"startTime":454.497,"endTime":457.377,"body":"'cause there, I'm sure some of your"},{"startTime":454.497,"endTime":457.377,"body":"listeners are not that familiar with it"},{"startTime":457.377,"endTime":461.935,"body":"because it does tend to be focused  on"},{"startTime":457.377,"endTime":461.935,"body":"the North American region aggressively"},{"startTime":461.935,"endTime":466.105,"body":"and some other regions are more focused"},{"startTime":461.935,"endTime":466.105,"body":"on using freight forwarders, using NVOs."},{"startTime":466.295,"endTime":469.535,"body":"And so, you know, I'll start with it, you"},{"startTime":466.295,"endTime":469.535,"body":"know, kind of general overview and then"},{"startTime":469.535,"endTime":471.455,"body":"dig in and ask me more questions as we go."},{"startTime":471.765,"endTime":476.385,"body":"But, so as an origin cargo manager,"},{"startTime":471.765,"endTime":476.385,"body":"the importer hires Century or"},{"startTime":476.385,"endTime":481.395,"body":"someone like Century to be their,"},{"startTime":476.385,"endTime":481.395,"body":"control tower, their gateway between"},{"startTime":481.395,"endTime":485.757,"body":"their vendors or manufacturers, and"},{"startTime":481.395,"endTime":485.757,"body":"they're transportation providers."},{"startTime":485.817,"endTime":488.757,"body":"And so we connect with all"},{"startTime":485.817,"endTime":488.757,"body":"of their internal systems."},{"startTime":488.757,"endTime":493.087,"body":"We connect with their ERP systems, like"},{"startTime":488.757,"endTime":493.087,"body":"SAP and Oracle and other tools like that."},{"startTime":493.087,"endTime":496.027,"body":"We connect with their TMSs, their"},{"startTime":493.087,"endTime":496.027,"body":"warehouse management systems,"},{"startTime":496.387,"endTime":500.807,"body":"and we bring that data into our"},{"startTime":496.387,"endTime":500.807,"body":"platform, which is called Viziv."},{"startTime":500.827,"endTime":504.487,"body":"So Viziv is our innovative technology"},{"startTime":500.827,"endTime":504.487,"body":"for supply chain management, and"},{"startTime":504.487,"endTime":510.187,"body":"then their suppliers around the world"},{"startTime":504.487,"endTime":510.187,"body":"are booking inside of our system to"},{"startTime":510.187,"endTime":512.587,"body":"be able to transport the product."},{"startTime":512.737,"endTime":515.377,"body":"And we in turn our teams around the world."},{"startTime":515.377,"endTime":518.377,"body":"And that's something that's a little bit"},{"startTime":515.377,"endTime":518.377,"body":"unique from Century's side is there's"},{"startTime":518.377,"endTime":522.957,"body":"other technology providers out there"},{"startTime":518.377,"endTime":522.957,"body":"that, offer the technology to deliver"},{"startTime":522.957,"endTime":524.467,"body":"these services, but not the people."},{"startTime":524.467,"endTime":527.197,"body":"So we have the supply chain"},{"startTime":524.467,"endTime":527.197,"body":"experts located at every"},{"startTime":527.197,"endTime":528.547,"body":"origin port around the world."},{"startTime":528.807,"endTime":533.337,"body":"We have the CFSs container freight"},{"startTime":528.807,"endTime":533.337,"body":"stations set up where goods can"},{"startTime":533.337,"endTime":536.127,"body":"be delivered, you know, carton"},{"startTime":533.337,"endTime":536.127,"body":"level goods can be delivered and"},{"startTime":536.127,"endTime":540.327,"body":"consolidated into ocean containers,"},{"startTime":536.127,"endTime":540.327,"body":"which is a big part of what we do."},{"startTime":541.237,"endTime":543.817,"body":"And so then, so these vendors"},{"startTime":541.237,"endTime":543.817,"body":"are interacting with us."},{"startTime":543.967,"endTime":547.477,"body":"We're in turn booking with the"},{"startTime":543.967,"endTime":547.477,"body":"transportation providers that the"},{"startTime":547.477,"endTime":549.517,"body":"customer, the importer has selected."},{"startTime":549.847,"endTime":551.677,"body":"And so that's where it's"},{"startTime":549.847,"endTime":551.677,"body":"really different, right?"},{"startTime":551.94,"endTime":556.327,"body":"As an importer, if you're selecting"},{"startTime":551.94,"endTime":556.327,"body":"a freight forwarder or, or an NVO, to"},{"startTime":556.327,"endTime":561.637,"body":"be your transportation provider and"},{"startTime":556.327,"endTime":561.637,"body":"coordinator, they've got a, personal"},{"startTime":561.637,"endTime":565.837,"body":"interest or a professional interest"},{"startTime":561.637,"endTime":565.837,"body":"in the transportation costs, right?"},{"startTime":565.837,"endTime":568.507,"body":"So, so that's where they're trying"},{"startTime":565.837,"endTime":568.507,"body":"to make the most of their money."},{"startTime":568.687,"endTime":573.457,"body":"From Century's side, the importer pays"},{"startTime":568.687,"endTime":573.457,"body":"us the same amount, no matter what the"},{"startTime":573.457,"endTime":580.532,"body":"freight cost is, because we are just their"},{"startTime":573.457,"endTime":580.532,"body":"eyes and ears at origin, making sure that"},{"startTime":580.532,"endTime":585.032,"body":"vendor is shipping the goods at the right"},{"startTime":580.532,"endTime":585.032,"body":"time to the right place, right quantity at"},{"startTime":585.032,"endTime":587.552,"body":"the most efficient cost in transit, right?"},{"startTime":587.552,"endTime":590.642,"body":"So, so we manage all of"},{"startTime":587.552,"endTime":590.642,"body":"that for those importers."},{"startTime":590.792,"endTime":595.862,"body":"And again, because we're not the"},{"startTime":590.792,"endTime":595.862,"body":"transportation provider, we're"},{"startTime":595.862,"endTime":598.682,"body":"always looking for the best"},{"startTime":595.862,"endTime":598.682,"body":"interest of the customer, right?"},{"startTime":598.682,"endTime":600.902,"body":"So that could be fulfilling"},{"startTime":598.682,"endTime":600.902,"body":"their carrier contracts."},{"startTime":600.902,"endTime":604.352,"body":"It could be going after spot rates"},{"startTime":600.902,"endTime":604.352,"body":"during a certain time period because"},{"startTime":604.352,"endTime":605.972,"body":"the pricing makes more sense for that."},{"startTime":605.972,"endTime":608.822,"body":"It could be looking at carbon"},{"startTime":605.972,"endTime":608.822,"body":"footprint and, you know, certain"},{"startTime":608.822,"endTime":612.765,"body":"percentages of goods that we want to"},{"startTime":608.822,"endTime":612.765,"body":"move through a more sustainable path."},{"startTime":613.045,"endTime":616.615,"body":"And so our teams are orchestrating that"},{"startTime":613.045,"endTime":616.615,"body":"for our customers around the world."},{"startTime":616.645,"endTime":620.755,"body":"And then our Viziv platform gives"},{"startTime":616.645,"endTime":620.755,"body":"them the visibility the precision"},{"startTime":620.785,"endTime":623.215,"body":"visibility to everything that's"},{"startTime":620.785,"endTime":623.215,"body":"happening in the supply chain."},{"startTime":623.429,"endTime":625.979,"body":"And when you think about everything that's"},{"startTime":623.429,"endTime":625.979,"body":"happening today, whether it's around"},{"startTime":625.979,"endTime":630.809,"body":"the tariffs or, potential port strikes"},{"startTime":625.979,"endTime":630.809,"body":"or you know, vessel ownership or any of"},{"startTime":630.809,"endTime":635.399,"body":"those kind of things, understanding and"},{"startTime":630.809,"endTime":635.399,"body":"being able to see into your supply chain"},{"startTime":635.399,"endTime":639.089,"body":"through our Viziv platform and through"},{"startTime":635.399,"endTime":639.089,"body":"our data, which we make accessible"},{"startTime":640.012,"endTime":645.752,"body":"gives you that power to be able to"},{"startTime":640.012,"endTime":645.752,"body":"plan to, to react to situations faster,"},{"startTime":645.942,"endTime":647.892,"body":"and to adapt to what's coming next."},{"startTime":648.185,"endTime":650.975,"body":"So it's a little bit different, you"},{"startTime":648.185,"endTime":650.975,"body":"know, in the origin cargo management"},{"startTime":650.975,"endTime":655.215,"body":"model we are, just there for the"},{"startTime":650.975,"endTime":655.215,"body":"benefit of the importer to make sure"},{"startTime":655.215,"endTime":658.665,"body":"that the decisions that are being"},{"startTime":655.215,"endTime":658.665,"body":"made are in their best interest."},{"startTime":658.665,"endTime":662.145,"body":"And, you know, it's instead of that"},{"startTime":658.665,"endTime":662.145,"body":"importer having to have an origin office"},{"startTime":662.145,"endTime":665.685,"body":"at every one of those countries to, to"},{"startTime":662.145,"endTime":665.685,"body":"babysit that process for them, right?"},{"startTime":665.685,"endTime":667.155,"body":"Our people are there to do that."},{"startTime":667.805,"endTime":668.445,"body":"Does that make sense?"},{"startTime":669.24,"endTime":669.66,"body":"Indeed."},{"startTime":669.66,"endTime":669.9,"body":"Yeah."},{"startTime":669.905,"endTime":670.185,"body":"Yeah."},{"startTime":670.445,"endTime":673.71,"body":"But this is the Sustainable"},{"startTime":670.445,"endTime":673.71,"body":"Supply Chain podcast."},{"startTime":673.71,"endTime":676.32,"body":"So how does one connect to the other?"},{"startTime":676.32,"endTime":677.88,"body":"How is, how is this more sustainable?"},{"startTime":678.69,"endTime":679.05,"body":"Sure."},{"startTime":679.05,"endTime":682.917,"body":"So, you know, I think from a"},{"startTime":679.05,"endTime":682.917,"body":"sustainability standpoint, our customers"},{"startTime":682.917,"endTime":690.057,"body":"can come to us again as a central control"},{"startTime":682.917,"endTime":690.057,"body":"point to make those decisions, right?"},{"startTime":690.057,"endTime":694.347,"body":"So, number one, we can provide, you"},{"startTime":690.057,"endTime":694.347,"body":"know, all of the carbon reporting"},{"startTime":694.377,"endTime":698.367,"body":"on, on what it's costing them from a"},{"startTime":694.377,"endTime":698.367,"body":"carbon standpoint to move these goods."},{"startTime":698.367,"endTime":700.594,"body":"And, What routes are more efficient?"},{"startTime":700.594,"endTime":705.677,"body":"We have things like, EVs at origin where,"},{"startTime":700.594,"endTime":705.677,"body":"you know, we can reduce transportation"},{"startTime":705.677,"endTime":707.357,"body":"spend when it comes to carbon footprint."},{"startTime":707.704,"endTime":713.764,"body":"So they have this, this centralised"},{"startTime":707.704,"endTime":713.764,"body":"control point where the importer can"},{"startTime":714.394,"endTime":718.084,"body":"orchestrate how they wanna manage"},{"startTime":714.394,"endTime":718.084,"body":"their sustainability effort when"},{"startTime":718.084,"endTime":719.914,"body":"it comes to global transportation."},{"startTime":720.034,"endTime":724.2,"body":"So rather than them having to do"},{"startTime":720.034,"endTime":724.2,"body":"that individually with each ocean"},{"startTime":724.2,"endTime":729.09,"body":"carrier, with each warehouse, with"},{"startTime":724.2,"endTime":729.09,"body":"each origin trucking company, right?"},{"startTime":729.09,"endTime":734.025,"body":"Like we are that collection point for"},{"startTime":729.09,"endTime":734.025,"body":"them to bring all that data together."},{"startTime":734.055,"endTime":738.765,"body":"And then also that decision point where"},{"startTime":734.055,"endTime":738.765,"body":"they can come back and begin to kind of"},{"startTime":738.765,"endTime":744.165,"body":"set levers as to, how they wanna manage"},{"startTime":738.765,"endTime":744.165,"body":"transport, whether you know it's cost,"},{"startTime":744.165,"endTime":748.065,"body":"it's carbon footprint, it's transit"},{"startTime":744.165,"endTime":748.065,"body":"time, and in some cases, all three of"},{"startTime":748.065,"endTime":751.815,"body":"those may come together, right, for"},{"startTime":748.065,"endTime":751.815,"body":"the most efficient delivery of goods."},{"startTime":752.839,"endTime":758.209,"body":"You've got a, a, a viewpoint over global"},{"startTime":752.839,"endTime":758.209,"body":"supply chains that I, I'm guessing,"},{"startTime":758.399,"endTime":759.962,"body":"seeing as you're all over essentially."},{"startTime":759.962,"endTime":763.232,"body":"What would you say is the most"},{"startTime":759.962,"endTime":763.232,"body":"common point of failure you see"},{"startTime":763.232,"endTime":764.702,"body":"in global supply chains today?"},{"startTime":766.442,"endTime":768.152,"body":"Yeah, so it's a great question."},{"startTime":768.152,"endTime":775.522,"body":"I think it tends to be when we go"},{"startTime":768.152,"endTime":775.522,"body":"into kind of crisis situations, right?"},{"startTime":775.522,"endTime":780.172,"body":"So when, for example, when we have"},{"startTime":775.522,"endTime":780.172,"body":"capacity issues at origin, so there's"},{"startTime":780.172,"endTime":786.27,"body":"not enough ocean carrier space for all of"},{"startTime":780.172,"endTime":786.27,"body":"the goods that are moving and you know,"},{"startTime":786.57,"endTime":790.44,"body":"begins to create challenges, especially"},{"startTime":786.57,"endTime":790.44,"body":"for customers that don't have somebody"},{"startTime":790.44,"endTime":792.33,"body":"like an origin cargo manager in place."},{"startTime":792.63,"endTime":797.945,"body":"Because we have visibility to all of"},{"startTime":792.63,"endTime":797.945,"body":"their data, we understand, what purchase"},{"startTime":797.945,"endTime":800.375,"body":"orders are high priority or not."},{"startTime":800.705,"endTime":803.405,"body":"We can make those decisions in advance."},{"startTime":803.405,"endTime":807.575,"body":"So when that vendor is booking the goods,"},{"startTime":803.405,"endTime":807.575,"body":"we can push back on vendor A and say,"},{"startTime":807.575,"endTime":810.785,"body":"I'm sorry, you know, your goods are"},{"startTime":807.575,"endTime":810.785,"body":"gonna have to wait an additional week"},{"startTime":810.785,"endTime":813.185,"body":"because the customer needs vendor B or C."},{"startTime":813.185,"endTime":813.485,"body":"Right."},{"startTime":813.665,"endTime":817.175,"body":"If those vendors are working directly"},{"startTime":813.665,"endTime":817.175,"body":"with the transportation providers,"},{"startTime":817.175,"endTime":820.475,"body":"every one of those vendors wants to get"},{"startTime":817.175,"endTime":820.475,"body":"their cargo moving as fast as possible."},{"startTime":820.775,"endTime":821.135,"body":"Right."},{"startTime":821.19,"endTime":821.49,"body":"Sure."},{"startTime":821.555,"endTime":822.43,"body":"That's their concern."},{"startTime":823.165,"endTime":826.069,"body":"From Century's standpoint,"},{"startTime":823.165,"endTime":826.069,"body":"our concern is the customer."},{"startTime":826.099,"endTime":827.599,"body":"What product do you need first?"},{"startTime":827.599,"endTime":832.759,"body":"So when you're in that, capacity crunch"},{"startTime":827.599,"endTime":832.759,"body":"at origin we're able to help with that."},{"startTime":832.759,"endTime":833.149,"body":"Right?"},{"startTime":833.329,"endTime":835.219,"body":"On the domestic side, it's the same thing."},{"startTime":835.219,"endTime":839.159,"body":"When you get into these situations where,"},{"startTime":835.219,"endTime":839.159,"body":"you know, maybe you've got back logs at a"},{"startTime":839.159,"endTime":843.197,"body":"port, maybe you've got some kind of a port"},{"startTime":839.159,"endTime":843.197,"body":"strike going on, or something like that."},{"startTime":843.497,"endTime":847.867,"body":"Having that better visibility  to"},{"startTime":843.497,"endTime":847.867,"body":"what's inbound, to where it is, gives"},{"startTime":847.867,"endTime":852.497,"body":"the importer that control that power"},{"startTime":847.867,"endTime":852.497,"body":"to be able to overcome those situations"},{"startTime":852.497,"endTime":854.597,"body":"faster, and also to anticipate them."},{"startTime":854.597,"endTime":854.747,"body":"Right?"},{"startTime":854.747,"endTime":857.267,"body":"So one of the things that"},{"startTime":854.747,"endTime":857.267,"body":"our supply chain teams do."},{"startTime":858.167,"endTime":860.087,"body":"We actually have what's"},{"startTime":858.167,"endTime":860.087,"body":"called a disruption team."},{"startTime":860.357,"endTime":865.607,"body":"And so before a crisis, you know, not all"},{"startTime":860.357,"endTime":865.607,"body":"crisis', you know about in advance, right?"},{"startTime":865.607,"endTime":867.077,"body":"But many of them you do."},{"startTime":867.197,"endTime":870.977,"body":"And so before something like that happens,"},{"startTime":867.197,"endTime":870.977,"body":"we bring this team together to really"},{"startTime":870.977,"endTime":874.067,"body":"think about what are our customers"},{"startTime":870.977,"endTime":874.067,"body":"gonna need during this time period."},{"startTime":874.067,"endTime":876.947,"body":"So I'll take the ILA strike"},{"startTime":874.067,"endTime":876.947,"body":"that was threatened last year"},{"startTime":876.947,"endTime":879.347,"body":"with the long shoremen on the"},{"startTime":876.947,"endTime":879.347,"body":"East Coast and Gulf coasts."},{"startTime":879.737,"endTime":883.472,"body":"So our team got together in advance of"},{"startTime":879.737,"endTime":883.472,"body":"that and sat down and really thought"},{"startTime":883.472,"endTime":886.082,"body":"through, okay, how have we dealt"},{"startTime":883.472,"endTime":886.082,"body":"with these situations in the past?"},{"startTime":886.292,"endTime":889.622,"body":"What information are our customers"},{"startTime":886.292,"endTime":889.622,"body":"gonna be in need of, right?"},{"startTime":889.622,"endTime":892.982,"body":"And so potentially you could have vessels"},{"startTime":889.622,"endTime":892.982,"body":"stacked up at ports and you need to"},{"startTime":892.982,"endTime":894.722,"body":"understand what product is on there."},{"startTime":894.722,"endTime":896.852,"body":"And you know, when did each"},{"startTime":894.722,"endTime":896.852,"body":"of those vessels arrive?"},{"startTime":896.852,"endTime":899.732,"body":"So I have at least some idea when"},{"startTime":896.852,"endTime":899.732,"body":"they're gonna come in, right?"},{"startTime":899.732,"endTime":902.767,"body":"And what can we share with our"},{"startTime":899.732,"endTime":902.767,"body":"customers in advance of that"},{"startTime":902.767,"endTime":904.327,"body":"for their planning standpoint."},{"startTime":904.327,"endTime":907.727,"body":"And you know, we saw customers that"},{"startTime":904.327,"endTime":907.727,"body":"were early on diverting cargo, you"},{"startTime":907.727,"endTime":909.257,"body":"know, to the west coast for example."},{"startTime":909.257,"endTime":911.867,"body":"But then you get bottlenecks at the"},{"startTime":909.257,"endTime":911.867,"body":"west coast because everybody's trying"},{"startTime":911.867,"endTime":913.427,"body":"to move product through that area."},{"startTime":913.697,"endTime":916.187,"body":"And so again, you know, we're"},{"startTime":913.697,"endTime":916.187,"body":"just trying to anticipate"},{"startTime":916.842,"endTime":918.132,"body":"potentially what's gonna happen?"},{"startTime":918.282,"endTime":920.569,"body":"What are we gonna need to be able"},{"startTime":918.282,"endTime":920.569,"body":"to give our customers so they can"},{"startTime":920.569,"endTime":923.879,"body":"use that data to be able to deal"},{"startTime":920.569,"endTime":923.879,"body":"with these situations better."},{"startTime":923.939,"endTime":926.429,"body":"And then afterwards we'll do"},{"startTime":923.939,"endTime":926.429,"body":"a retrospective and come back"},{"startTime":926.429,"endTime":929.219,"body":"around to it and say, okay,"},{"startTime":926.429,"endTime":929.219,"body":"what went well and what didn't?"},{"startTime":929.219,"endTime":929.429,"body":"Right?"},{"startTime":929.429,"endTime":932.729,"body":"Like what did we miss out on that,"},{"startTime":929.429,"endTime":932.729,"body":"customers came to us at the 11th hour"},{"startTime":932.729,"endTime":934.649,"body":"asking for and we didn't think about."},{"startTime":934.709,"endTime":938.329,"body":"And so then we kind of put that"},{"startTime":934.709,"endTime":938.329,"body":"into a toolbox so that the next"},{"startTime":938.329,"endTime":941.794,"body":"time something similar happens, we"},{"startTime":938.329,"endTime":941.794,"body":"can open up that toolbox and say,"},{"startTime":941.794,"endTime":943.294,"body":"oh yeah, we use these four things."},{"startTime":943.294,"endTime":946.444,"body":"Let's make sure those are"},{"startTime":943.294,"endTime":946.444,"body":"dusted off and ready to go, and"},{"startTime":946.444,"endTime":947.554,"body":"deliver those to the customer."},{"startTime":947.554,"endTime":951.634,"body":"So that evolution of this disruption"},{"startTime":947.554,"endTime":951.634,"body":"team has allowed us to, to really build"},{"startTime":951.634,"endTime":953.554,"body":"better products for our, our offering."},{"startTime":954.485,"endTime":958.925,"body":"There's obviously a huge difference"},{"startTime":954.485,"endTime":958.925,"body":"between having access to data and"},{"startTime":958.925,"endTime":961.75,"body":"having insight from that data."},{"startTime":962.795,"endTime":966.965,"body":"So talk me through there how you"},{"startTime":962.795,"endTime":966.965,"body":"see that breaking out in terms of"},{"startTime":967.235,"endTime":970.385,"body":"your customers getting insights"},{"startTime":967.235,"endTime":970.385,"body":"versus just being flooded with data."},{"startTime":971.735,"endTime":973.925,"body":"So there's, I think a couple"},{"startTime":971.735,"endTime":973.925,"body":"of things going on there."},{"startTime":973.955,"endTime":978.865,"body":"One is that the data analysis"},{"startTime":973.955,"endTime":978.865,"body":"tools have gotten so much better"},{"startTime":978.865,"endTime":980.605,"body":"and so much easier to use."},{"startTime":980.665,"endTime":984.785,"body":"And you know, what I'm seeing today"},{"startTime":980.665,"endTime":984.785,"body":"is that many large importers, they"},{"startTime":984.785,"endTime":987.215,"body":"have their own data analysis team."},{"startTime":988.085,"endTime":992.597,"body":"They have data storage technologies,"},{"startTime":988.085,"endTime":992.597,"body":"data warehouse technologies,"},{"startTime":992.597,"endTime":993.617,"body":"other things like that."},{"startTime":993.767,"endTime":996.737,"body":"And so, like for example, we use"},{"startTime":993.767,"endTime":996.737,"body":"a technology called Snowflake at"},{"startTime":996.737,"endTime":998.837,"body":"Century to manage our data warehouse."},{"startTime":998.837,"endTime":1003.537,"body":"And and what that allows us to do"},{"startTime":998.837,"endTime":1003.537,"body":"is deliver reporting, analytics,"},{"startTime":1003.537,"endTime":1006.087,"body":"dashboards to our customers"},{"startTime":1003.537,"endTime":1006.087,"body":"through our Viziv platform."},{"startTime":1006.357,"endTime":1010.197,"body":"But it also allows us to expose"},{"startTime":1006.357,"endTime":1010.197,"body":"that data to our customers to"},{"startTime":1010.197,"endTime":1013.667,"body":"be able to access directly so"},{"startTime":1010.197,"endTime":1013.667,"body":"that their teams can analyse it."},{"startTime":1013.937,"endTime":1017.557,"body":"So to come back to your question"},{"startTime":1013.937,"endTime":1017.557,"body":"there's really two sides to it, right?"},{"startTime":1017.557,"endTime":1019.027,"body":"One, and really a couple."},{"startTime":1019.027,"endTime":1022.034,"body":"The first is, you have to"},{"startTime":1019.027,"endTime":1022.034,"body":"have trusted data, right?"},{"startTime":1022.034,"endTime":1025.574,"body":"So you've gotta have information that"},{"startTime":1022.034,"endTime":1025.574,"body":"you know is right, that you can trust."},{"startTime":1025.994,"endTime":1031.724,"body":"The second is we have teams across Century"},{"startTime":1025.994,"endTime":1031.724,"body":"and at the various origins at destination"},{"startTime":1031.784,"endTime":1036.554,"body":"control tower type teams that understand"},{"startTime":1031.784,"endTime":1036.554,"body":"each of our customer's needs, and they"},{"startTime":1036.554,"endTime":1041.174,"body":"are working with their information"},{"startTime":1036.554,"endTime":1041.174,"body":"to make recommendations, suggestions."},{"startTime":1041.414,"endTime":1043.904,"body":"So this could be things like"},{"startTime":1041.414,"endTime":1043.904,"body":"looking at longer term plans."},{"startTime":1043.934,"endTime":1046.334,"body":"You know, like how much of your"},{"startTime":1043.934,"endTime":1046.334,"body":"freight are you having the vendors"},{"startTime":1046.339,"endTime":1050.784,"body":"deliver as factory loaded containers"},{"startTime":1046.339,"endTime":1050.784,"body":"to the port versus consolidated"},{"startTime":1050.784,"endTime":1052.284,"body":"freight coming through our facilities."},{"startTime":1052.284,"endTime":1052.524,"body":"Right."},{"startTime":1052.524,"endTime":1056.904,"body":"And is there a, a way to offset"},{"startTime":1052.524,"endTime":1056.904,"body":"maybe some of your inventory carrying"},{"startTime":1056.904,"endTime":1059.364,"body":"costs by adjusting that blend?"},{"startTime":1059.544,"endTime":1063.234,"body":"So our teams will look at that, analyse"},{"startTime":1059.544,"endTime":1063.234,"body":"that, present that to our customers."},{"startTime":1063.384,"endTime":1066.804,"body":"Same thing when you think about hub"},{"startTime":1063.384,"endTime":1066.804,"body":"programs, you know, for like franchisee"},{"startTime":1066.804,"endTime":1068.214,"body":"divisions and things like that."},{"startTime":1068.507,"endTime":1069.827,"body":"We'll go through that analysis."},{"startTime":1069.827,"endTime":1074.042,"body":"Take all of the customer's data, analyse"},{"startTime":1069.827,"endTime":1074.042,"body":"it, and then present recommendations"},{"startTime":1074.042,"endTime":1076.322,"body":"to them on, on what they could do."},{"startTime":1076.512,"endTime":1079.752,"body":"And you know, when you think about like"},{"startTime":1076.512,"endTime":1079.752,"body":"these hub programs, they could really run"},{"startTime":1079.752,"endTime":1083.762,"body":"from many, many different ports, across"},{"startTime":1079.752,"endTime":1083.762,"body":"the world, you know, primarily in Asia."},{"startTime":1084.042,"endTime":1087.372,"body":"And so, really doing that analysis"},{"startTime":1084.042,"endTime":1087.372,"body":"to understand where's the best"},{"startTime":1087.372,"endTime":1090.592,"body":"cost benefit, the best value"},{"startTime":1087.372,"endTime":1090.592,"body":"will present that information"},{"startTime":1090.592,"endTime":1091.972,"body":"to the customers in that format."},{"startTime":1091.972,"endTime":1095.122,"body":"So yeah, our teams, I think the key"},{"startTime":1091.972,"endTime":1095.122,"body":"is that our teams understand our"},{"startTime":1095.122,"endTime":1096.862,"body":"customer's supply chains really well."},{"startTime":1096.862,"endTime":1100.012,"body":"They understand their data, and"},{"startTime":1096.862,"endTime":1100.012,"body":"then we can do that analysis."},{"startTime":1100.772,"endTime":1104.012,"body":"And then at the same time,"},{"startTime":1100.772,"endTime":1104.012,"body":"making that data available to our"},{"startTime":1104.012,"endTime":1107.315,"body":"customers directly so that they"},{"startTime":1104.012,"endTime":1107.315,"body":"can do their own analysis as well."},{"startTime":1107.315,"endTime":1108.845,"body":"So it's, it's that combination."},{"startTime":1109.98,"endTime":1110.4,"body":"Okay."},{"startTime":1110.67,"endTime":1116.04,"body":"You've managed to carefully avoid"},{"startTime":1110.67,"endTime":1116.04,"body":"using the term AI, even though it's"},{"startTime":1116.04,"endTime":1120.63,"body":"the kind of hot topic du jour across"},{"startTime":1116.04,"endTime":1120.63,"body":"all technology, not just supply chain."},{"startTime":1120.96,"endTime":1125.07,"body":"So is it that they've gotten"},{"startTime":1120.96,"endTime":1125.07,"body":"no AI whatsoever in Viziv,"},{"startTime":1125.13,"endTime":1126.21,"body":"or are you just being coy?"},{"startTime":1127.265,"endTime":1130.775,"body":"Yeah, so I, I, I guess I wanted to"},{"startTime":1127.265,"endTime":1130.775,"body":"have you start that conversation"},{"startTime":1130.775,"endTime":1131.825,"body":"before we went down there."},{"startTime":1131.825,"endTime":1131.975,"body":"Right."},{"startTime":1132.065,"endTime":1134.125,"body":"So not not go right outta the gates there."},{"startTime":1134.125,"endTime":1134.425,"body":"So, yeah."},{"startTime":1134.425,"endTime":1135.025,"body":"Absolutely."},{"startTime":1135.025,"endTime":1138.925,"body":"As I, I, you know, kind of alluded to"},{"startTime":1135.025,"endTime":1138.925,"body":"earlier, the technology shift that we're"},{"startTime":1138.925,"endTime":1141.895,"body":"seeing today is, because of AI, right?"},{"startTime":1141.895,"endTime":1146.77,"body":"And so I think we're finally at this"},{"startTime":1141.895,"endTime":1146.77,"body":"point where the AI capabilities that are"},{"startTime":1146.77,"endTime":1152.86,"body":"out there allow us to, analyse data so"},{"startTime":1146.77,"endTime":1152.86,"body":"much faster, to make decisions through"},{"startTime":1152.86,"endTime":1158.05,"body":"the technology and really replace what,"},{"startTime":1152.86,"endTime":1158.05,"body":"operators have had to do in the past."},{"startTime":1158.26,"endTime":1161.5,"body":"And so, from Century's perspective,"},{"startTime":1158.26,"endTime":1161.5,"body":"at TPM, the Transpacific Marine"},{"startTime":1161.5,"endTime":1165.33,"body":"Conference in Long Beach a few weeks"},{"startTime":1161.5,"endTime":1165.33,"body":"ago, we were presenting our latest"},{"startTime":1165.33,"endTime":1166.95,"body":"features in our Viziv platform."},{"startTime":1166.95,"endTime":1172.02,"body":"And a couple of those included our new"},{"startTime":1166.95,"endTime":1172.02,"body":"AI routing and consolidation engine."},{"startTime":1172.02,"endTime":1175.21,"body":"And so when you think about you know,"},{"startTime":1172.02,"endTime":1175.21,"body":"our customers will ship anywhere from"},{"startTime":1175.21,"endTime":1178.27,"body":"thousands of containers to hundreds"},{"startTime":1175.21,"endTime":1178.27,"body":"of thousands of containers a year."},{"startTime":1178.54,"endTime":1181.45,"body":"And, you know, our operations"},{"startTime":1178.54,"endTime":1181.45,"body":"teams are coordinating all of that."},{"startTime":1181.45,"endTime":1185.14,"body":"And when you think about you've got"},{"startTime":1181.45,"endTime":1185.14,"body":"carrier contracts, you've got carrier"},{"startTime":1185.14,"endTime":1189.697,"body":"allocations, you've got transit times,"},{"startTime":1185.14,"endTime":1189.697,"body":"all of the freight costs, right?"},{"startTime":1189.697,"endTime":1192.727,"body":"You've got all these different"},{"startTime":1189.697,"endTime":1192.727,"body":"components that you need to think about"},{"startTime":1193.127,"endTime":1194.177,"body":"when you're gonna book a shipment."},{"startTime":1194.417,"endTime":1197.797,"body":"And so the routing engine that"},{"startTime":1194.417,"endTime":1197.797,"body":"we've built takes all of that"},{"startTime":1197.797,"endTime":1201.997,"body":"information in and allows us to"},{"startTime":1197.797,"endTime":1201.997,"body":"set levers at a customer level to"},{"startTime":1201.997,"endTime":1204.204,"body":"determine what they're focused on."},{"startTime":1204.384,"endTime":1208.344,"body":"And drive the decision making"},{"startTime":1204.384,"endTime":1208.344,"body":"on how we're gonna route that"},{"startTime":1208.344,"endTime":1210.084,"body":"freight through this AI engine."},{"startTime":1210.084,"endTime":1213.474,"body":"So the operators are able to take all"},{"startTime":1210.084,"endTime":1213.474,"body":"those vendor bookings that are coming"},{"startTime":1213.474,"endTime":1216.504,"body":"in, feed them to these AI agents."},{"startTime":1216.624,"endTime":1220.044,"body":"They analyse all the data within"},{"startTime":1216.624,"endTime":1220.044,"body":"seconds and then come back with"},{"startTime":1220.044,"endTime":1223.584,"body":"all the possible routings and this"},{"startTime":1220.044,"endTime":1223.584,"body":"the preferred routing to take."},{"startTime":1223.824,"endTime":1224.184,"body":"Right?"},{"startTime":1224.244,"endTime":1226.674,"body":"And then same on the"},{"startTime":1224.244,"endTime":1226.674,"body":"consolidation planning."},{"startTime":1226.674,"endTime":1228.024,"body":"That's the second piece of it."},{"startTime":1228.204,"endTime":1233.049,"body":"And, what we're doing there is, is looking"},{"startTime":1228.204,"endTime":1233.049,"body":"at all of the bookings that are coming"},{"startTime":1233.049,"endTime":1237.729,"body":"in from the vendors and determining is"},{"startTime":1233.049,"endTime":1237.729,"body":"there a better consolidation plan here."},{"startTime":1237.909,"endTime":1242.865,"body":"So you might have, 10 vendors bringing"},{"startTime":1237.909,"endTime":1242.865,"body":"product in and three of them are shipping"},{"startTime":1242.865,"endTime":1245.205,"body":"light loaded, 40 foot containers, right?"},{"startTime":1245.205,"endTime":1247.275,"body":"And a couple are delivering into a CFS."},{"startTime":1247.545,"endTime":1252.66,"body":"Well, we can analyse all of that"},{"startTime":1247.545,"endTime":1252.66,"body":"data in advance and go back to the"},{"startTime":1252.66,"endTime":1255.48,"body":"customer and say, Hey, we we're gonna"},{"startTime":1252.66,"endTime":1255.48,"body":"suggest that this vendor deliver"},{"startTime":1255.48,"endTime":1259.41,"body":"these goods to the CFS because you're"},{"startTime":1255.48,"endTime":1259.41,"body":"gonna end up getting a better utilised"},{"startTime":1259.62,"endTime":1262.2,"body":"container outbound from there, right?"},{"startTime":1262.38,"endTime":1262.62,"body":"Yes."},{"startTime":1262.62,"endTime":1265.2,"body":"There's some more costs to bring"},{"startTime":1262.62,"endTime":1265.2,"body":"it through the warehouse at origin,"},{"startTime":1265.41,"endTime":1268.56,"body":"but you've reduced your costs"},{"startTime":1265.41,"endTime":1268.56,"body":"on your transport spend and on"},{"startTime":1268.56,"endTime":1271.93,"body":"your inland spend, which can be"},{"startTime":1268.56,"endTime":1271.93,"body":"a big piece of that cost, right?"},{"startTime":1271.957,"endTime":1276.697,"body":"The inland dre, the DC receiving"},{"startTime":1271.957,"endTime":1276.697,"body":"costs, all of that comes into play."},{"startTime":1276.947,"endTime":1282.427,"body":"So for us, those two tools and we just"},{"startTime":1276.947,"endTime":1282.427,"body":"announced them basically at TPM and we"},{"startTime":1282.427,"endTime":1285.897,"body":"will be rolling them out in the next"},{"startTime":1282.427,"endTime":1285.897,"body":"couple of months  with our customers."},{"startTime":1286.237,"endTime":1289.237,"body":"Those two tools alone, I think"},{"startTime":1286.237,"endTime":1289.237,"body":"will dramatically change how,"},{"startTime":1289.447,"endTime":1290.647,"body":"we operate as a business."},{"startTime":1290.647,"endTime":1294.907,"body":"And I think for me, that's the key is that"},{"startTime":1290.647,"endTime":1294.907,"body":"we're finally at a place in logistics."},{"startTime":1294.907,"endTime":1298.217,"body":"Like I said earlier, there, there"},{"startTime":1294.907,"endTime":1298.217,"body":"was so much talk about digitisation"},{"startTime":1298.237,"endTime":1301.757,"body":"of supply chain and everything"},{"startTime":1298.237,"endTime":1301.757,"body":"else in the, past five years or so."},{"startTime":1301.787,"endTime":1305.712,"body":"And now we're at this place where,"},{"startTime":1301.787,"endTime":1305.712,"body":"where we truly can do it and we"},{"startTime":1305.712,"endTime":1308.532,"body":"can replace what these operators"},{"startTime":1305.712,"endTime":1308.532,"body":"are doing with the technology."},{"startTime":1308.742,"endTime":1312.335,"body":"The other one that we're bringing"},{"startTime":1308.742,"endTime":1312.335,"body":"out is a new chat bot we're calling"},{"startTime":1312.335,"endTime":1315.875,"body":"Robolytics that allows you to"},{"startTime":1312.335,"endTime":1315.875,"body":"talk to your supply chain data."},{"startTime":1316.062,"endTime":1321.372,"body":"We have all different types of analytics,"},{"startTime":1316.062,"endTime":1321.372,"body":"reporting, data access screens, that you"},{"startTime":1321.372,"endTime":1324.072,"body":"can look at things, but a lot of times"},{"startTime":1321.372,"endTime":1324.072,"body":"you just want to ask a question, right?"},{"startTime":1324.072,"endTime":1327.192,"body":"Like, how many containers do I have"},{"startTime":1324.072,"endTime":1327.192,"body":"coming in to Long Beach in the next"},{"startTime":1327.192,"endTime":1328.932,"body":"two weeks that have this product on it?"},{"startTime":1329.282,"endTime":1330.572,"body":"Those kind of questions, right?"},{"startTime":1330.572,"endTime":1334.352,"body":"Or if something happens in the supply"},{"startTime":1330.572,"endTime":1334.352,"body":"chain, like you know, a vessel hits a"},{"startTime":1334.352,"endTime":1337.869,"body":"bridge or whatever, you can go in and"},{"startTime":1334.352,"endTime":1337.869,"body":"and pull that up and say, you know,"},{"startTime":1337.959,"endTime":1339.849,"body":"did I have any freight on this vessel?"},{"startTime":1339.879,"endTime":1341.019,"body":"And have it come back."},{"startTime":1341.079,"endTime":1345.129,"body":"And yes, you could go through a report and"},{"startTime":1341.079,"endTime":1345.129,"body":"find that, but being able to just ask it"},{"startTime":1345.474,"endTime":1347.904,"body":"the question is, is the real power, right?"},{"startTime":1347.904,"endTime":1352.584,"body":"And so that's a combination of all of the"},{"startTime":1347.904,"endTime":1352.584,"body":"work that we've done to build out this"},{"startTime":1352.584,"endTime":1358.364,"body":"data warehouse through Snowflake, but also"},{"startTime":1352.584,"endTime":1358.364,"body":"the chat bot capabilities of generative"},{"startTime":1358.364,"endTime":1360.734,"body":"AI and being able to layer those on top."},{"startTime":1360.734,"endTime":1363.224,"body":"And when you think about global"},{"startTime":1360.734,"endTime":1363.224,"body":"logistics and supply chain,"},{"startTime":1363.224,"endTime":1366.314,"body":"there's so much terminology"},{"startTime":1363.224,"endTime":1366.314,"body":"that's unique to our space, right?"},{"startTime":1366.314,"endTime":1370.445,"body":"So part of it is we have to teach"},{"startTime":1366.314,"endTime":1370.445,"body":"the chat bot what you're asking"},{"startTime":1370.445,"endTime":1371.975,"body":"and what that relates to, right?"},{"startTime":1371.975,"endTime":1374.435,"body":"Because everybody's got slightly"},{"startTime":1371.975,"endTime":1374.435,"body":"different terms that they"},{"startTime":1374.435,"endTime":1376.535,"body":"use for a lot of these words."},{"startTime":1376.642,"endTime":1380.692,"body":"That's the piece that we're working on"},{"startTime":1376.642,"endTime":1380.692,"body":"is, is enhancing that so that no matter"},{"startTime":1380.692,"endTime":1385.222,"body":"how you phrase your question about your"},{"startTime":1380.692,"endTime":1385.222,"body":"supply chain, the chatbot can figure it"},{"startTime":1385.222,"endTime":1386.992,"body":"out, and respond with the right data."},{"startTime":1388.202,"endTime":1394.182,"body":"We're seeing Jim, the rise now of tariffs"},{"startTime":1388.202,"endTime":1394.182,"body":"rearing their ugly head again, and"},{"startTime":1394.182,"endTime":1399.932,"body":"with trade policies shifting, what are"},{"startTime":1394.182,"endTime":1399.932,"body":"smart companies doing now to prepare?"},{"startTime":1400.764,"endTime":1403.414,"body":"There's some longer term things"},{"startTime":1400.764,"endTime":1403.414,"body":"that folks have been doing, in"},{"startTime":1403.504,"endTime":1405.354,"body":"essence in preparation for this."},{"startTime":1405.394,"endTime":1408.25,"body":"And there's some short term things"},{"startTime":1405.394,"endTime":1408.25,"body":"that people are attacking as well."},{"startTime":1408.49,"endTime":1411.41,"body":"The longer term side of it is"},{"startTime":1408.49,"endTime":1411.41,"body":"being able to distribute the"},{"startTime":1411.41,"endTime":1412.88,"body":"risk of your supply chain, right?"},{"startTime":1412.88,"endTime":1415.94,"body":"So being able to expand where"},{"startTime":1412.88,"endTime":1415.94,"body":"you're sourcing product from."},{"startTime":1416.21,"endTime":1420.314,"body":"And when you think about an e-commerce"},{"startTime":1416.21,"endTime":1420.314,"body":"player or retail player, there's more"},{"startTime":1420.589,"endTime":1422.299,"body":"flexibility in being able to do that."},{"startTime":1422.299,"endTime":1425.542,"body":"You can probably go out and find a"},{"startTime":1422.299,"endTime":1425.542,"body":"vendor that makes a similar product"},{"startTime":1425.542,"endTime":1428.482,"body":"in another country and begin to"},{"startTime":1425.542,"endTime":1428.482,"body":"source some of that product there."},{"startTime":1428.482,"endTime":1428.782,"body":"Right."},{"startTime":1429.002,"endTime":1431.252,"body":"For manufacturers and, you"},{"startTime":1429.002,"endTime":1431.252,"body":"know, many of our customers are"},{"startTime":1431.252,"endTime":1434.609,"body":"manufacturers as well as retailers,"},{"startTime":1431.252,"endTime":1434.609,"body":"e-commerce, all different types."},{"startTime":1434.849,"endTime":1435.779,"body":"It's more challenging, right?"},{"startTime":1435.779,"endTime":1439.832,"body":"Because you're creating a product"},{"startTime":1435.779,"endTime":1439.832,"body":"somewhere with a vendor and moving"},{"startTime":1439.832,"endTime":1443.742,"body":"that sourcing of that product"},{"startTime":1439.832,"endTime":1443.742,"body":"somewhere else, can be a big expense."},{"startTime":1444.212,"endTime":1447.182,"body":"But that's what we've seen, you"},{"startTime":1444.212,"endTime":1447.182,"body":"know, over the last few years."},{"startTime":1447.182,"endTime":1451.612,"body":"And, you know, and some of that has just"},{"startTime":1447.182,"endTime":1451.612,"body":"been to expand the sourcing options,"},{"startTime":1451.672,"endTime":1454.132,"body":"you know, the countries that people"},{"startTime":1451.672,"endTime":1454.132,"body":"are buying product from so that they're"},{"startTime":1454.132,"endTime":1456.802,"body":"not so isolated in just one country."},{"startTime":1457.162,"endTime":1458.332,"body":"And so that's been going on."},{"startTime":1458.379,"endTime":1462.609,"body":"That's helped right now because as these"},{"startTime":1458.379,"endTime":1462.609,"body":"tariffs materialise, if you've got a"},{"startTime":1462.609,"endTime":1467.615,"body":"distributed sourcing plan, you've got"},{"startTime":1462.609,"endTime":1467.615,"body":"some ability to move things around in"},{"startTime":1467.615,"endTime":1469.385,"body":"where your, purchasing is taking place."},{"startTime":1469.385,"endTime":1471.695,"body":"You may not be able to do that"},{"startTime":1469.385,"endTime":1471.695,"body":"overnight, but you may be able to"},{"startTime":1471.695,"endTime":1472.805,"body":"make some of those adjustments."},{"startTime":1472.805,"endTime":1476.135,"body":"So, you know, that's one of the things on,"},{"startTime":1472.805,"endTime":1476.135,"body":"on the longer term side, on the shorter"},{"startTime":1476.135,"endTime":1479.335,"body":"term side, things that we're seeing"},{"startTime":1476.135,"endTime":1479.335,"body":"folks really focusing in on again now."},{"startTime":1479.335,"endTime":1482.25,"body":"And it's just something that origin"},{"startTime":1479.335,"endTime":1482.25,"body":"cargo management providers like Century"},{"startTime":1482.25,"endTime":1486.61,"body":"can really help with are reducing"},{"startTime":1482.25,"endTime":1486.61,"body":"the, the dutyable cost of the goods."},{"startTime":1486.91,"endTime":1490.82,"body":"And so a lot of cases the inco"},{"startTime":1486.91,"endTime":1490.82,"body":"terms that, people will buy goods"},{"startTime":1490.82,"endTime":1492.59,"body":"from tend to be like FOB, right?"},{"startTime":1492.59,"endTime":1496.56,"body":"So that the importers buying the goods"},{"startTime":1492.59,"endTime":1496.56,"body":"and paying for the transportation"},{"startTime":1496.78,"endTime":1498.88,"body":"from the, the vessel forward, right?"},{"startTime":1498.91,"endTime":1502.28,"body":"But the vendor is paying for"},{"startTime":1498.91,"endTime":1502.28,"body":"that initial transportation"},{"startTime":1502.28,"endTime":1503.75,"body":"to get the goods to the port."},{"startTime":1503.81,"endTime":1509.33,"body":"And so in many cases, that cost could"},{"startTime":1503.81,"endTime":1509.33,"body":"be factored into your first cost and"},{"startTime":1509.48,"endTime":1511.13,"body":"in turn you're gonna pay duty on that."},{"startTime":1511.34,"endTime":1514.58,"body":"So being able to isolate that, and"},{"startTime":1511.34,"endTime":1514.58,"body":"there's a couple of ways to do that."},{"startTime":1514.58,"endTime":1518.685,"body":"One is to take over the origin"},{"startTime":1514.58,"endTime":1518.685,"body":"trucking and manage that from the"},{"startTime":1518.685,"endTime":1523.675,"body":"vendor's door, or the other is to"},{"startTime":1518.685,"endTime":1523.675,"body":"have better visibility to those costs."},{"startTime":1523.675,"endTime":1528.295,"body":"And so through our Viziv technology,"},{"startTime":1523.675,"endTime":1528.295,"body":"we can collect the front end"},{"startTime":1528.295,"endTime":1532.025,"body":"transportation costs and then they"},{"startTime":1528.295,"endTime":1532.025,"body":"can be reduced from that dutyable"},{"startTime":1532.045,"endTime":1534.689,"body":"cost to reduce that exposure."},{"startTime":1534.929,"endTime":1536.879,"body":"So, you know, that's one"},{"startTime":1534.929,"endTime":1536.879,"body":"thing that we're seeing."},{"startTime":1536.909,"endTime":1540.959,"body":"We've seen, you know, we've got customers"},{"startTime":1536.909,"endTime":1540.959,"body":"that'll look at different freight terms."},{"startTime":1540.959,"endTime":1545.274,"body":"So for example, DDP, where the,"},{"startTime":1540.959,"endTime":1545.274,"body":"the vendor is landing the goods"},{"startTime":1545.274,"endTime":1546.414,"body":"on behalf of the customer."},{"startTime":1547.124,"endTime":1552.524,"body":"That changes the negotiating position"},{"startTime":1547.124,"endTime":1552.524,"body":"for the customer of who's responsible"},{"startTime":1552.564,"endTime":1553.824,"body":"for paying those duties, right?"},{"startTime":1554.034,"endTime":1556.434,"body":"And really kind of forces it"},{"startTime":1554.034,"endTime":1556.434,"body":"back on the vendor to be able"},{"startTime":1556.434,"endTime":1558.924,"body":"to renegotiate the price points."},{"startTime":1559.824,"endTime":1564.234,"body":"We've seen customers for sure going"},{"startTime":1559.824,"endTime":1564.234,"body":"in back to vendors to to have them"},{"startTime":1564.579,"endTime":1568.209,"body":"reduce their cost for that product"},{"startTime":1564.579,"endTime":1568.209,"body":"to offset some of the tariffs."},{"startTime":1568.209,"endTime":1571.539,"body":"But, where the tariffs are headed"},{"startTime":1568.209,"endTime":1571.539,"body":"right now, you're not gonna get"},{"startTime":1571.539,"endTime":1572.919,"body":"that much cost back out of it."},{"startTime":1572.919,"endTime":1573.249,"body":"Right?"},{"startTime":1573.459,"endTime":1578.019,"body":"We've also seen customers both"},{"startTime":1573.459,"endTime":1578.019,"body":"accelerating and decelerating orders."},{"startTime":1578.199,"endTime":1581.679,"body":"And so we've seen you know, some"},{"startTime":1578.199,"endTime":1581.679,"body":"orders getting pulled back as"},{"startTime":1581.929,"endTime":1586.619,"body":"importers are, you know, not sure"},{"startTime":1581.929,"endTime":1586.619,"body":"of the economic situation that we're"},{"startTime":1586.619,"endTime":1591.149,"body":"gonna be addressing in the future and"},{"startTime":1586.619,"endTime":1591.149,"body":"whether the consumer demand is going to"},{"startTime":1591.149,"endTime":1593.399,"body":"continue at a stable level or decline."},{"startTime":1593.709,"endTime":1596.109,"body":"We've seen some customers that are"},{"startTime":1593.709,"endTime":1596.109,"body":"pulling back on some of those orders."},{"startTime":1596.109,"endTime":1599.539,"body":"We've seen others that have greatly"},{"startTime":1596.109,"endTime":1599.539,"body":"accelerated their orders to get"},{"startTime":1599.689,"endTime":1603.619,"body":"as much product in country as"},{"startTime":1599.689,"endTime":1603.619,"body":"they can before this materialises."},{"startTime":1603.949,"endTime":1604.219,"body":"Right."},{"startTime":1604.219,"endTime":1606.859,"body":"So, so definitely playing"},{"startTime":1604.219,"endTime":1606.859,"body":"both sides of it there."},{"startTime":1607.009,"endTime":1610.969,"body":"It's really interesting too when you think"},{"startTime":1607.009,"endTime":1610.969,"body":"about it from the consumer perspective."},{"startTime":1612.294,"endTime":1614.424,"body":"The consumer could go in two"},{"startTime":1612.294,"endTime":1614.424,"body":"directions as well, right?"},{"startTime":1614.424,"endTime":1619.044,"body":"On one side of it could pull back and"},{"startTime":1614.424,"endTime":1619.044,"body":"say, okay, I'm not spending money on"},{"startTime":1619.044,"endTime":1622.89,"body":"any big ticket items or anything else"},{"startTime":1619.044,"endTime":1622.89,"body":"because I'm not sure of the economy and,"},{"startTime":1622.91,"endTime":1624.68,"body":"and I wanna, save my money right now."},{"startTime":1624.87,"endTime":1627.72,"body":"Or they could look at it from"},{"startTime":1624.87,"endTime":1627.72,"body":"the standpoint of, well if these"},{"startTime":1627.72,"endTime":1630.75,"body":"tariffs are gonna happen, the cost"},{"startTime":1627.72,"endTime":1630.75,"body":"of these goods are gonna go up."},{"startTime":1630.75,"endTime":1632.895,"body":"And especially for larger purchases."},{"startTime":1633.16,"endTime":1634.78,"body":"I better make this purchase now."},{"startTime":1634.96,"endTime":1635.29,"body":"Right."},{"startTime":1635.29,"endTime":1637.6,"body":"And so, like in my mind, you know,"},{"startTime":1635.29,"endTime":1637.6,"body":"I'm a big mountain biker, right?"},{"startTime":1637.6,"endTime":1639.68,"body":"And mountain bikes can"},{"startTime":1637.6,"endTime":1639.68,"body":"get pretty expensive."},{"startTime":1639.68,"endTime":1642.77,"body":"So, you know, if there's a 25%"},{"startTime":1639.68,"endTime":1642.77,"body":"increase in price on mountain bikes,"},{"startTime":1642.77,"endTime":1645.17,"body":"I think I need to talk to my wife"},{"startTime":1642.77,"endTime":1645.17,"body":"about getting another mountain"},{"startTime":1645.23,"endTime":1646.79,"body":"mountain bike now instead of later."},{"startTime":1646.79,"endTime":1646.91,"body":"Right?"},{"startTime":1647.25,"endTime":1650.43,"body":"So, so yeah, so there's, there's those"},{"startTime":1647.25,"endTime":1650.43,"body":"dynamics going on and I think all, you"},{"startTime":1650.43,"endTime":1653.714,"body":"know, the importers are all negotiating"},{"startTime":1650.43,"endTime":1653.714,"body":"or thinking through that right now,"},{"startTime":1653.714,"endTime":1655.604,"body":"like what is that impact gonna be?"},{"startTime":1655.604,"endTime":1660.554,"body":"Do I want to have more product here"},{"startTime":1655.604,"endTime":1660.554,"body":"at a lower cost ready to sell, or do"},{"startTime":1660.554,"endTime":1665.324,"body":"I wanna keep my inventory levels in"},{"startTime":1660.554,"endTime":1665.324,"body":"more control so that if consumer demand"},{"startTime":1665.324,"endTime":1668.114,"body":"does decline, I'm not impacted as much?"},{"startTime":1668.144,"endTime":1668.504,"body":"Right."},{"startTime":1668.534,"endTime":1671.414,"body":"So, so yeah, to come back to your"},{"startTime":1668.534,"endTime":1671.414,"body":"original question, diversifying"},{"startTime":1671.414,"endTime":1673.304,"body":"their sourcing, critically important."},{"startTime":1673.484,"endTime":1677.744,"body":"Having a player like Century in place,"},{"startTime":1673.484,"endTime":1677.744,"body":"critically important because the more"},{"startTime":1677.744,"endTime":1681.924,"body":"origins that you're sourcing from and the"},{"startTime":1677.744,"endTime":1681.924,"body":"more distributed your product sourcing"},{"startTime":1681.924,"endTime":1683.964,"body":"is, the more complex it is, right?"},{"startTime":1683.964,"endTime":1687.264,"body":"And, and the more you need to rely"},{"startTime":1683.964,"endTime":1687.264,"body":"on somebody like Century to be at"},{"startTime":1687.264,"endTime":1690.449,"body":"each of those origin ports on your"},{"startTime":1687.264,"endTime":1690.449,"body":"behalf, especially if you're gonna"},{"startTime":1690.449,"endTime":1693.354,"body":"start sourcing from new regions"},{"startTime":1690.449,"endTime":1693.354,"body":"that you haven't been in before."},{"startTime":1693.639,"endTime":1693.969,"body":"Right."},{"startTime":1693.969,"endTime":1697.269,"body":"Like we know it, we understand it,"},{"startTime":1693.969,"endTime":1697.269,"body":"but if you're doing it on your own"},{"startTime":1697.269,"endTime":1700.719,"body":"and just hoping that that NVO or"},{"startTime":1697.269,"endTime":1700.719,"body":"freight forwarder is gonna really"},{"startTime":1700.719,"endTime":1703.929,"body":"be there for your best interest,"},{"startTime":1700.719,"endTime":1703.929,"body":"that could be a challenge, right?"},{"startTime":1703.929,"endTime":1708.029,"body":"So having us in place to orchestrate"},{"startTime":1703.929,"endTime":1708.029,"body":"it empowers the importer to be"},{"startTime":1708.029,"endTime":1709.319,"body":"able to make those decisions."},{"startTime":1710.294,"endTime":1711.984,"body":"And what about trust?"},{"startTime":1712.654,"endTime":1714.044,"body":"And when I'm talking about trust."},{"startTime":1714.044,"endTime":1719.804,"body":"Now I'm talking about trust in AI systems"},{"startTime":1714.044,"endTime":1719.804,"body":"because they famously hallucinate."},{"startTime":1719.804,"endTime":1726.144,"body":"So, how do you make sure that"},{"startTime":1719.804,"endTime":1726.144,"body":"your customers trust your systems"},{"startTime":1726.144,"endTime":1727.674,"body":"to get the, the answers right?"},{"startTime":1728.66,"endTime":1729.56,"body":"It's a great question."},{"startTime":1729.56,"endTime":1732.125,"body":"I think from from Century's"},{"startTime":1729.56,"endTime":1732.125,"body":"perspective, what we're doing is"},{"startTime":1732.125,"endTime":1738.92,"body":"really using the AI systems to"},{"startTime":1732.125,"endTime":1738.92,"body":"empower, enable our operations teams."},{"startTime":1739.22,"endTime":1745.4,"body":"So at this stage, AI systems aren't"},{"startTime":1739.22,"endTime":1745.4,"body":"making this decision to route the cargo."},{"startTime":1745.43,"endTime":1748.55,"body":"I think we will get there where"},{"startTime":1745.43,"endTime":1748.55,"body":"it's like, okay, you know, in 80%"},{"startTime":1748.55,"endTime":1752.0,"body":"of these routings, we don't need a,"},{"startTime":1748.55,"endTime":1752.0,"body":"a human to touch it at all, right?"},{"startTime":1752.21,"endTime":1757.22,"body":"But where we are right now is we"},{"startTime":1752.21,"endTime":1757.22,"body":"can at least use these technologies"},{"startTime":1757.22,"endTime":1759.53,"body":"to present to the operations teams."},{"startTime":1759.53,"endTime":1763.475,"body":"Hey, we believe this is the best"},{"startTime":1759.53,"endTime":1763.475,"body":"option for you to route this cargo."},{"startTime":1763.695,"endTime":1768.045,"body":"And here's three other alternatives, and"},{"startTime":1763.695,"endTime":1768.045,"body":"let them decide, make that final decision,"},{"startTime":1768.075,"endTime":1772.905,"body":"and then give us some feedback in the"},{"startTime":1768.075,"endTime":1772.905,"body":"platform to be able to say, why did they"},{"startTime":1772.905,"endTime":1777.885,"body":"make that decision or why didn't they"},{"startTime":1772.905,"endTime":1777.885,"body":"choose what the AI and AI engine chose?"},{"startTime":1777.885,"endTime":1778.215,"body":"Right?"},{"startTime":1778.335,"endTime":1783.015,"body":"So then we get this level of trust with it"},{"startTime":1778.335,"endTime":1783.015,"body":"over time, where we can then start to say,"},{"startTime":1783.015,"endTime":1786.675,"body":"okay, you know what, in these scenarios,"},{"startTime":1783.015,"endTime":1786.675,"body":"there hasn't been a challenge, right?"},{"startTime":1786.855,"endTime":1788.685,"body":"Let's let the AI engine pick those."},{"startTime":1789.555,"endTime":1792.225,"body":"And the, the chat bot side of"},{"startTime":1789.555,"endTime":1792.225,"body":"it, you know, same thing there."},{"startTime":1792.225,"endTime":1796.335,"body":"It's, it's, we, we were analysing every"},{"startTime":1792.225,"endTime":1796.335,"body":"question that our customers are asking,"},{"startTime":1796.335,"endTime":1799.785,"body":"and right now it's, it's, we're internally"},{"startTime":1796.335,"endTime":1799.785,"body":"running it and we're just starting on"},{"startTime":1799.785,"endTime":1801.495,"body":"beta with our customers to start using it."},{"startTime":1801.795,"endTime":1803.955,"body":"So that we can understand like,"},{"startTime":1801.795,"endTime":1803.955,"body":"what did the customer ask?"},{"startTime":1803.955,"endTime":1804.975,"body":"What did it give back?"},{"startTime":1804.975,"endTime":1806.64,"body":"And was that correct?"},{"startTime":1806.73,"endTime":1807.03,"body":"Right."},{"startTime":1807.03,"endTime":1809.73,"body":"So that in, in most cases it's"},{"startTime":1807.03,"endTime":1809.73,"body":"a, it's an interpretation of the"},{"startTime":1809.73,"endTime":1812.7,"body":"language more so than the data itself."},{"startTime":1812.98,"endTime":1816.91,"body":"In both those cases we're, we're"},{"startTime":1812.98,"endTime":1816.91,"body":"going at it conservatively and using"},{"startTime":1816.91,"endTime":1822.26,"body":"it to, to power up our people rather"},{"startTime":1816.91,"endTime":1822.26,"body":"than replace our people, right?"},{"startTime":1822.26,"endTime":1826.327,"body":"It's enabling them to do their jobs"},{"startTime":1822.26,"endTime":1826.327,"body":"faster, which in turn allows us as"},{"startTime":1826.327,"endTime":1831.217,"body":"Century to continue to grow, adding"},{"startTime":1826.327,"endTime":1831.217,"body":"more business, while not increasing"},{"startTime":1831.577,"endTime":1832.867,"body":"head count necessarily, right?"},{"startTime":1832.867,"endTime":1836.287,"body":"So we can, in the long run, we're"},{"startTime":1832.867,"endTime":1836.287,"body":"reducing our costs to serve,  and"},{"startTime":1836.287,"endTime":1839.977,"body":"really enabling our people to be"},{"startTime":1836.287,"endTime":1839.977,"body":"able to do more valuable work."},{"startTime":1840.582,"endTime":1843.772,"body":"And you mentioned you are"},{"startTime":1840.582,"endTime":1843.772,"body":"a mountain bike racer."},{"startTime":1843.822,"endTime":1848.202,"body":"What lessons from mountain"},{"startTime":1843.822,"endTime":1848.202,"body":"biking do you bring into managing"},{"startTime":1848.202,"endTime":1849.522,"body":"supply chain chaos, if any?"},{"startTime":1851.367,"endTime":1854.877,"body":"from the technology standpoint and, you"},{"startTime":1851.367,"endTime":1854.877,"body":"know, in the business side of things,"},{"startTime":1854.877,"endTime":1857.967,"body":"you know, when I think about racing and"},{"startTime":1854.877,"endTime":1857.967,"body":"the planning that goes into it, right?"},{"startTime":1857.967,"endTime":1863.017,"body":"So like, you know, I get to a race and"},{"startTime":1857.967,"endTime":1863.017,"body":"I've spent months planning, training,"},{"startTime":1863.017,"endTime":1866.337,"body":"working with my coach to make sure I'm"},{"startTime":1863.017,"endTime":1866.337,"body":"doing the right things, to make sure"},{"startTime":1866.337,"endTime":1868.737,"body":"I'm, using the time, the, the best way."},{"startTime":1868.737,"endTime":1868.977,"body":"Right?"},{"startTime":1868.977,"endTime":1872.207,"body":"And so when you think about it from"},{"startTime":1868.977,"endTime":1872.207,"body":"a business perspective, from a from"},{"startTime":1872.207,"endTime":1875.627,"body":"a supply chain perspective, there's"},{"startTime":1872.207,"endTime":1875.627,"body":"so many things that you could be"},{"startTime":1875.627,"endTime":1881.537,"body":"touching and doing, but if you don't"},{"startTime":1875.627,"endTime":1881.537,"body":"have a, a plan or a goal of what"},{"startTime":1881.537,"endTime":1883.697,"body":"you're trying to achieve specifically?"},{"startTime":1883.907,"endTime":1884.087,"body":"Yeah."},{"startTime":1884.087,"endTime":1885.767,"body":"You can keep busy all day, right?"},{"startTime":1885.767,"endTime":1889.037,"body":"Like I could go out and do the wrong"},{"startTime":1885.767,"endTime":1889.037,"body":"training stuff all day long and you"},{"startTime":1889.037,"endTime":1891.407,"body":"know, be like, oh yeah, I got eight"},{"startTime":1889.037,"endTime":1891.407,"body":"hours of training in this week."},{"startTime":1891.407,"endTime":1891.617,"body":"Right?"},{"startTime":1891.617,"endTime":1895.757,"body":"But if it's not focused on, on the type"},{"startTime":1891.617,"endTime":1895.757,"body":"of race I'm doing, for example, right?"},{"startTime":1895.757,"endTime":1900.607,"body":"Like, is this a short track race, is this"},{"startTime":1895.757,"endTime":1900.607,"body":"a, you know, endurance, five hour race?"},{"startTime":1900.967,"endTime":1902.227,"body":"Very different training for that."},{"startTime":1902.257,"endTime":1906.277,"body":"And same when it comes to supply chain,"},{"startTime":1902.257,"endTime":1906.277,"body":"like what problem are we trying to solve?"},{"startTime":1906.487,"endTime":1909.007,"body":"How much time do we wanna allocate to it?"},{"startTime":1909.007,"endTime":1911.587,"body":"And, and what resources do"},{"startTime":1909.007,"endTime":1911.587,"body":"we want to allocate to it?"},{"startTime":1911.587,"endTime":1911.737,"body":"Right?"},{"startTime":1911.737,"endTime":1914.474,"body":"Like, so, being able to, to"},{"startTime":1911.737,"endTime":1914.474,"body":"understand, and I think there's so"},{"startTime":1914.474,"endTime":1917.984,"body":"many times in business where like"},{"startTime":1914.474,"endTime":1917.984,"body":"you don't really get the clear goal"},{"startTime":1917.984,"endTime":1919.544,"body":"of what's trying to be achieved."},{"startTime":1919.794,"endTime":1923.314,"body":"And you don't communicate that to"},{"startTime":1919.794,"endTime":1923.314,"body":"the group, and so then you end up"},{"startTime":1923.314,"endTime":1927.064,"body":"with folks that might be working on"},{"startTime":1923.314,"endTime":1927.064,"body":"different interpretations of that goal."},{"startTime":1927.154,"endTime":1927.514,"body":"Right."},{"startTime":1927.724,"endTime":1930.784,"body":"You know, so for me, from the, from"},{"startTime":1927.724,"endTime":1930.784,"body":"the racing standpoint, I know what"},{"startTime":1930.784,"endTime":1934.304,"body":"that goal is and now I've got a"},{"startTime":1930.784,"endTime":1934.304,"body":"coach that's gonna help me to be"},{"startTime":1934.304,"endTime":1937.634,"body":"able to make the right decision"},{"startTime":1934.304,"endTime":1937.634,"body":"so I don't have to think about it."},{"startTime":1937.634,"endTime":1939.134,"body":"And that's, that'll bring it right back."},{"startTime":1939.134,"endTime":1939.344,"body":"Right."},{"startTime":1939.374,"endTime":1943.334,"body":"So for me, I just get up and I look"},{"startTime":1939.374,"endTime":1943.334,"body":"at my training schedule and I do"},{"startTime":1943.334,"endTime":1946.664,"body":"what my coach tells me to do, and I"},{"startTime":1943.334,"endTime":1946.664,"body":"meet with him once a month and we go"},{"startTime":1946.664,"endTime":1948.104,"body":"through and we analyse everything."},{"startTime":1948.539,"endTime":1950.909,"body":"That's what Century does"},{"startTime":1948.539,"endTime":1950.909,"body":"for our customers, right?"},{"startTime":1950.909,"endTime":1953.982,"body":"So, we sit with our customers, we"},{"startTime":1950.909,"endTime":1953.982,"body":"work with them to understand their"},{"startTime":1953.982,"endTime":1956.562,"body":"goals, their plans, you know, we"},{"startTime":1953.982,"endTime":1956.562,"body":"meet with them to update what's"},{"startTime":1956.562,"endTime":1959.877,"body":"happening, but then we take that work."},{"startTime":1959.877,"endTime":1963.507,"body":"And we define, okay, here's what"},{"startTime":1959.877,"endTime":1963.507,"body":"needs to be done to get you, whether"},{"startTime":1963.507,"endTime":1967.137,"body":"it's implementing a new customer,"},{"startTime":1963.507,"endTime":1967.137,"body":"implementing a new program, changing"},{"startTime":1967.137,"endTime":1969.057,"body":"something in their supply chain, right?"},{"startTime":1969.057,"endTime":1974.187,"body":"Like we, our teams, our supply chain"},{"startTime":1969.057,"endTime":1974.187,"body":"experts will, will do that work to to,"},{"startTime":1974.307,"endTime":1978.147,"body":"to get them to that finish line and they"},{"startTime":1974.307,"endTime":1978.147,"body":"can focus on what's most important to"},{"startTime":1978.147,"endTime":1981.897,"body":"them, which is satisfying their customers,"},{"startTime":1978.147,"endTime":1981.897,"body":"making sure they've got the right product"},{"startTime":1981.897,"endTime":1984.87,"body":"to sell instead of doing all of this work."},{"startTime":1984.87,"endTime":1985.05,"body":"Right?"},{"startTime":1985.05,"endTime":1986.61,"body":"And so it's the same for"},{"startTime":1985.05,"endTime":1986.61,"body":"me as a mountain biker."},{"startTime":1986.82,"endTime":1989.82,"body":"I don't have to think about like"},{"startTime":1986.82,"endTime":1989.82,"body":"the periodisation, the training,"},{"startTime":1989.82,"endTime":1990.99,"body":"all of those kind of things."},{"startTime":1991.14,"endTime":1993.27,"body":"My coach does that for"},{"startTime":1991.14,"endTime":1993.27,"body":"me and brings it to me."},{"startTime":1993.57,"endTime":1995.13,"body":"Century does that for our customers."},{"startTime":1996.235,"endTime":1996.585,"body":"Okay."},{"startTime":1996.615,"endTime":2002.64,"body":"Nice And what are you seeing"},{"startTime":1996.615,"endTime":2002.64,"body":"on the horizon in supply chain"},{"startTime":2002.64,"endTime":2003.96,"body":"that others might be missing?"},{"startTime":2005.942,"endTime":2008.492,"body":"So when you think about modernisation"},{"startTime":2005.942,"endTime":2008.492,"body":"of supply chain, you know, we're"},{"startTime":2008.492,"endTime":2013.102,"body":"seeing a lot of customers modernising"},{"startTime":2008.492,"endTime":2013.102,"body":"their technologies that they're using."},{"startTime":2013.702,"endTime":2017.942,"body":"The one piece that I think it's"},{"startTime":2013.702,"endTime":2017.942,"body":"left out so often, and I, and I'm"},{"startTime":2017.942,"endTime":2021.752,"body":"constantly trying to challenge on"},{"startTime":2017.942,"endTime":2021.752,"body":"it, is the data integration layer."},{"startTime":2022.202,"endTime":2029.072,"body":"And so today, so many customers are"},{"startTime":2022.202,"endTime":2029.072,"body":"still focused on EDI transactions,"},{"startTime":2029.192,"endTime":2032.792,"body":"document formats that were"},{"startTime":2029.192,"endTime":2032.792,"body":"built 20 plus years ago, right?"},{"startTime":2032.972,"endTime":2036.182,"body":"And the point is, and you know"},{"startTime":2032.972,"endTime":2036.182,"body":"from Century side as well, like,"},{"startTime":2036.182,"endTime":2038.732,"body":"we wanna implement a new customer"},{"startTime":2036.182,"endTime":2038.732,"body":"as fast as possible, right?"},{"startTime":2038.912,"endTime":2041.552,"body":"And the customer wants to get"},{"startTime":2038.912,"endTime":2041.552,"body":"implemented as fast as possible."},{"startTime":2042.047,"endTime":2045.407,"body":"But I think we lose a real"},{"startTime":2042.047,"endTime":2045.407,"body":"opportunity there at times because"},{"startTime":2045.407,"endTime":2049.127,"body":"we're not taking the time to"},{"startTime":2045.407,"endTime":2049.127,"body":"redesign how we talk to each other."},{"startTime":2049.307,"endTime":2053.387,"body":"We've got some really forward looking"},{"startTime":2049.307,"endTime":2053.387,"body":"companies that we've onboarded in the last"},{"startTime":2053.777,"endTime":2059.747,"body":"couple of years where they've actually"},{"startTime":2053.777,"endTime":2059.747,"body":"built with us a a separate API layer."},{"startTime":2059.747,"endTime":2064.382,"body":"So a separate way to talk between"},{"startTime":2059.747,"endTime":2064.382,"body":"our systems and their systems."},{"startTime":2064.652,"endTime":2068.942,"body":"And so if they need to upgrade"},{"startTime":2064.652,"endTime":2068.942,"body":"their TMS, their WMS, their ERP, it"},{"startTime":2068.942,"endTime":2072.502,"body":"doesn't impact anything that we're"},{"startTime":2068.942,"endTime":2072.502,"body":"doing because we have this separate"},{"startTime":2072.502,"endTime":2074.422,"body":"layer that we can talk about, right?"},{"startTime":2074.692,"endTime":2079.507,"body":"And so in the old style of EDI"},{"startTime":2074.692,"endTime":2079.507,"body":"integrations with all of their systems"},{"startTime":2079.507,"endTime":2082.777,"body":"directly, if they do wanna do an"},{"startTime":2079.507,"endTime":2082.777,"body":"upgrade, they now have to go out to"},{"startTime":2082.777,"endTime":2085.147,"body":"all their partners like Century and"},{"startTime":2082.777,"endTime":2085.147,"body":"say, okay, we're gonna do a major"},{"startTime":2085.147,"endTime":2087.037,"body":"upgrade of our ERP system next year."},{"startTime":2087.337,"endTime":2090.577,"body":"We need you to schedule all this time to"},{"startTime":2087.337,"endTime":2090.577,"body":"go through these integrations with us."},{"startTime":2090.607,"endTime":2090.967,"body":"Right?"},{"startTime":2091.657,"endTime":2094.627,"body":"And so it, it creates a lot of extra risk."},{"startTime":2094.657,"endTime":2099.23,"body":"And so I feel like that's one area where"},{"startTime":2094.657,"endTime":2099.23,"body":"as supply chain professionals, we really"},{"startTime":2099.23,"endTime":2103.16,"body":"need to take that time to recognise"},{"startTime":2099.23,"endTime":2103.16,"body":"that these data integrations need to be"},{"startTime":2103.16,"endTime":2104.96,"body":"modernised with the rest of the system."},{"startTime":2105.21,"endTime":2109.29,"body":"Because that's the critical point, being"},{"startTime":2105.21,"endTime":2109.29,"body":"able to flow this data in real time"},{"startTime":2109.48,"endTime":2115.405,"body":"at, really kind of almost topic based"},{"startTime":2109.48,"endTime":2115.405,"body":"yeah you know, segments of data just"},{"startTime":2115.405,"endTime":2116.905,"body":"allows so much more power and speed."},{"startTime":2116.905,"endTime":2119.295,"body":"So I think that's one"},{"startTime":2116.905,"endTime":2119.295,"body":"thing that we're seeing."},{"startTime":2119.355,"endTime":2122.625,"body":"Just, you know, on the note on there's"},{"startTime":2119.355,"endTime":2122.625,"body":"a, you know, there's, there's been some"},{"startTime":2122.625,"endTime":2127.135,"body":"discussions around additional charges"},{"startTime":2122.625,"endTime":2127.135,"body":"for Chinese vessels, whether they're"},{"startTime":2127.135,"endTime":2132.005,"body":"flagged or owned or built coming into"},{"startTime":2127.135,"endTime":2132.005,"body":"the ports, if that materialises, I think"},{"startTime":2132.005,"endTime":2136.145,"body":"that could have a big impact on, you"},{"startTime":2132.005,"endTime":2136.145,"body":"know, ocean freight costs because of"},{"startTime":2136.145,"endTime":2139.07,"body":"capacity constraints that may materialise."},{"startTime":2139.24,"endTime":2145.037,"body":"And also on, on drayage and, and port"},{"startTime":2139.24,"endTime":2145.037,"body":"throughput if, carriers begin calling less"},{"startTime":2145.037,"endTime":2147.917,"body":"ports in the US because of that, right?"},{"startTime":2147.917,"endTime":2150.647,"body":"So I think that is something"},{"startTime":2147.917,"endTime":2150.647,"body":"that we need to be on the lookout"},{"startTime":2150.647,"endTime":2153.377,"body":"for as a, a potential chaos."},{"startTime":2154.417,"endTime":2155.287,"body":"Okay, cool."},{"startTime":2155.317,"endTime":2155.527,"body":"Good."},{"startTime":2155.527,"endTime":2160.267,"body":"And if a young supply chain leader"},{"startTime":2155.527,"endTime":2160.267,"body":"is listening to this and wants to"},{"startTime":2160.267,"endTime":2162.667,"body":"future proof their career, what do"},{"startTime":2160.267,"endTime":2162.667,"body":"you think they should focus on today?"},{"startTime":2165.104,"endTime":2165.284,"body":"Yeah."},{"startTime":2165.284,"endTime":2169.054,"body":"So, you know, I, I think certainly"},{"startTime":2165.284,"endTime":2169.054,"body":"the technology is important, so"},{"startTime":2169.054,"endTime":2173.805,"body":"understanding what technologies"},{"startTime":2169.054,"endTime":2173.805,"body":"are available to you, right?"},{"startTime":2173.805,"endTime":2178.725,"body":"Whether you're on the service provider"},{"startTime":2173.805,"endTime":2178.725,"body":"side or the customer side of the equation."},{"startTime":2179.202,"endTime":2183.312,"body":"Understanding those technologies is, is"},{"startTime":2179.202,"endTime":2183.312,"body":"extremely valuable, extremely important."},{"startTime":2183.602,"endTime":2186.392,"body":"Continually evaluating, you know,"},{"startTime":2183.602,"endTime":2186.392,"body":"the partners that you're working with"},{"startTime":2186.392,"endTime":2190.487,"body":"to make sure that they are advancing"},{"startTime":2186.392,"endTime":2190.487,"body":"their technologies as well, right?"},{"startTime":2190.487,"endTime":2193.257,"body":"You, you need to make sure that"},{"startTime":2190.487,"endTime":2193.257,"body":"if you're reliant on them, that"},{"startTime":2193.257,"endTime":2195.187,"body":"they're moving things forward."},{"startTime":2195.367,"endTime":2198.517,"body":"From a training aspect, you know,"},{"startTime":2195.367,"endTime":2198.517,"body":"or not, not so much a training"},{"startTime":2198.847,"endTime":2200.977,"body":"aspect, but an engagement aspect."},{"startTime":2201.167,"endTime":2204.167,"body":"I do think, you know, a lot of the"},{"startTime":2201.167,"endTime":2204.167,"body":"conferences that are out there are"},{"startTime":2204.167,"endTime":2210.062,"body":"valuable to attend to, you know, really"},{"startTime":2204.167,"endTime":2210.062,"body":"get a kind of concentrated evaluation"},{"startTime":2210.062,"endTime":2211.172,"body":"of what's happening out there."},{"startTime":2211.172,"endTime":2215.342,"body":"So even if you just go for a day, you"},{"startTime":2211.172,"endTime":2215.342,"body":"know, whether it's TPM or Manifest"},{"startTime":2215.342,"endTime":2218.522,"body":"or some of these other logistics"},{"startTime":2215.342,"endTime":2218.522,"body":"conferences, just to go through"},{"startTime":2218.522,"endTime":2221.912,"body":"the expo hall and meet with people,"},{"startTime":2218.522,"endTime":2221.912,"body":"maybe attend a few of the sessions,"},{"startTime":2222.092,"endTime":2223.832,"body":"see, you know, see the presenters."},{"startTime":2223.832,"endTime":2225.632,"body":"I think there's so much"},{"startTime":2223.832,"endTime":2225.632,"body":"that you can learn."},{"startTime":2225.692,"endTime":2229.352,"body":"'cause there's, there's so"},{"startTime":2225.692,"endTime":2229.352,"body":"many targeted solutions out"},{"startTime":2229.352,"endTime":2231.152,"body":"there across the supply chain."},{"startTime":2231.482,"endTime":2235.367,"body":"You need to understand what's possible,"},{"startTime":2231.482,"endTime":2235.367,"body":"but then you also need to recognise like,"},{"startTime":2235.427,"endTime":2237.047,"body":"okay, do I need all of these technologies?"},{"startTime":2237.047,"endTime":2239.957,"body":"Is there one company out there that"},{"startTime":2237.047,"endTime":2239.957,"body":"can solve for a bunch of these for me?"},{"startTime":2240.167,"endTime":2242.717,"body":"Because that's the other thing, like as"},{"startTime":2240.167,"endTime":2242.717,"body":"a supply chain professional, you could"},{"startTime":2242.717,"endTime":2247.157,"body":"just get so lost, spinning in meetings,"},{"startTime":2242.717,"endTime":2247.157,"body":"trying to understand all of these, these"},{"startTime":2247.157,"endTime":2248.837,"body":"things that are possible out there."},{"startTime":2248.997,"endTime":2253.557,"body":"The conferences give you that opportunity"},{"startTime":2248.997,"endTime":2253.557,"body":"to see it in a concentrated time period."},{"startTime":2254.622,"endTime":2255.312,"body":"Okay, cool."},{"startTime":2255.342,"endTime":2256.482,"body":"And network as well."},{"startTime":2257.142,"endTime":2257.562,"body":"Absolutely."},{"startTime":2258.297,"endTime":2262.977,"body":"if you could have left field question"},{"startTime":2258.297,"endTime":2262.977,"body":"for you, Jim, you could have any person"},{"startTime":2262.977,"endTime":2270.117,"body":"or character, live or dead, real or"},{"startTime":2262.977,"endTime":2270.117,"body":"fictional as a champion for AI powered"},{"startTime":2270.117,"endTime":2272.382,"body":"supply chains, who would it be and why?"},{"startTime":2273.807,"endTime":2273.887,"body":"Hmm."},{"startTime":2275.082,"endTime":2276.792,"body":"That's a good, that's a great question."},{"startTime":2277.542,"endTime":2282.022,"body":"I'd almost have to say,"},{"startTime":2277.542,"endTime":2282.022,"body":"it'd be some superhero."},{"startTime":2282.082,"endTime":2285.532,"body":"I don't know, you know specifically"},{"startTime":2282.082,"endTime":2285.532,"body":"which one, but I feel like"},{"startTime":2285.862,"endTime":2288.102,"body":"We gotta invent one - AI-Man"},{"startTime":2288.102,"endTime":2294.062,"body":"yeah, I mean at times, you know, there,"},{"startTime":2288.102,"endTime":2294.062,"body":"there's so much expected of a technology"},{"startTime":2294.062,"endTime":2297.362,"body":"leader or you know, someone that,"},{"startTime":2294.062,"endTime":2297.362,"body":"that's driving forward with AI, right?"},{"startTime":2297.362,"endTime":2301.472,"body":"So like it's it's a combination of a"},{"startTime":2297.362,"endTime":2301.472,"body":"whole bunch of different people, right?"},{"startTime":2301.472,"endTime":2305.192,"body":"Because you've gotta, first off,"},{"startTime":2301.472,"endTime":2305.192,"body":"you've gotta have the, the ability to"},{"startTime":2305.282,"endTime":2309.302,"body":"ingest information and, and understand"},{"startTime":2305.282,"endTime":2309.302,"body":"technologies very, very quickly."},{"startTime":2309.562,"endTime":2313.912,"body":"You've gotta be able to then translate"},{"startTime":2309.562,"endTime":2313.912,"body":"that into the business and communicate"},{"startTime":2313.912,"endTime":2315.682,"body":"to the business why this is important."},{"startTime":2315.742,"endTime":2318.802,"body":"And then to your earlier question, right"},{"startTime":2315.742,"endTime":2318.802,"body":"now, you have to deal with all of the"},{"startTime":2319.042,"endTime":2320.962,"body":"challenges that come back to you of."},{"startTime":2321.582,"endTime":2322.332,"body":"Okay, what about this?"},{"startTime":2322.332,"endTime":2322.782,"body":"What about this?"},{"startTime":2322.782,"endTime":2323.442,"body":"What about this?"},{"startTime":2323.592,"endTime":2326.412,"body":"But then on the other side, you've"},{"startTime":2323.592,"endTime":2326.412,"body":"probably got a board or owner or"},{"startTime":2326.412,"endTime":2328.572,"body":"something else that's like, why"},{"startTime":2326.412,"endTime":2328.572,"body":"aren't you doing more in AI today?"},{"startTime":2328.572,"endTime":2328.842,"body":"Right?"},{"startTime":2328.842,"endTime":2332.772,"body":"And so, so you know, you've got"},{"startTime":2328.842,"endTime":2332.772,"body":"this balancing act that you have to"},{"startTime":2332.772,"endTime":2335.802,"body":"do, and then you have to, and then"},{"startTime":2332.772,"endTime":2335.802,"body":"you've got change management, right?"},{"startTime":2335.802,"endTime":2337.932,"body":"So now you have to, okay,"},{"startTime":2335.802,"endTime":2337.932,"body":"you find these technologies,"},{"startTime":2337.932,"endTime":2338.862,"body":"you're ready to go with them."},{"startTime":2339.492,"endTime":2342.842,"body":"got to drive the change"},{"startTime":2339.492,"endTime":2342.842,"body":"management across the organisation"},{"startTime":2342.862,"endTime":2345.342,"body":"to change how people work."},{"startTime":2345.342,"endTime":2347.832,"body":"And that is, that is"},{"startTime":2345.342,"endTime":2347.832,"body":"dramatically hard to do."},{"startTime":2347.832,"endTime":2349.932,"body":"So it is a superhero role."},{"startTime":2349.962,"endTime":2352.962,"body":"I, I just don't have one"},{"startTime":2349.962,"endTime":2352.962,"body":"in mind that fits today."},{"startTime":2353.802,"endTime":2354.072,"body":"Okay."},{"startTime":2354.207,"endTime":2354.497,"body":"Okay."},{"startTime":2355.612,"endTime":2357.652,"body":"Jim, we're coming towards"},{"startTime":2355.612,"endTime":2357.652,"body":"the end of the podcast now."},{"startTime":2358.042,"endTime":2362.812,"body":"Is there any question I didn't ask that"},{"startTime":2358.042,"endTime":2362.812,"body":"you wish I had or any aspect of this we"},{"startTime":2362.812,"endTime":2365.362,"body":"haven't touched on that you think it's"},{"startTime":2362.812,"endTime":2365.362,"body":"important for people to think about?"},{"startTime":2366.119,"endTime":2369.479,"body":"I think from the supply chain side you"},{"startTime":2366.119,"endTime":2369.479,"body":"know, covered some great content there."},{"startTime":2369.639,"endTime":2370.869,"body":"You know, just one last note."},{"startTime":2370.869,"endTime":2375.319,"body":"I do have a, a book and a system out there"},{"startTime":2370.869,"endTime":2375.319,"body":"in the world called Control Your Day."},{"startTime":2375.609,"endTime":2380.359,"body":"It is a solution or framework that I"},{"startTime":2375.609,"endTime":2380.359,"body":"created about 12 or 13 years ago that"},{"startTime":2380.359,"endTime":2384.389,"body":"uses the best practices from David"},{"startTime":2380.359,"endTime":2384.389,"body":"Allen's book, Getting Things Done."},{"startTime":2384.639,"endTime":2388.299,"body":"And applies them in Microsoft Outlook"},{"startTime":2384.639,"endTime":2388.299,"body":"to allow you to manage your tasks,"},{"startTime":2388.299,"endTime":2391.569,"body":"your email, all of that inside"},{"startTime":2388.299,"endTime":2391.569,"body":"of Outlook without having to go"},{"startTime":2391.569,"endTime":2393.159,"body":"out to any external technologies."},{"startTime":2393.349,"endTime":2394.939,"body":"And so, yeah, published a book on Amazon."},{"startTime":2394.939,"endTime":2396.769,"body":"Sold over a hundred thousand copies."},{"startTime":2396.769,"endTime":2399.68,"body":"I've created a Udemy course"},{"startTime":2396.769,"endTime":2399.68,"body":"on it that teaches you how to"},{"startTime":2399.68,"endTime":2400.94,"body":"set it up and how to use it."},{"startTime":2401.09,"endTime":2404.72,"body":"And I get emails, you know, almost every"},{"startTime":2401.09,"endTime":2404.72,"body":"day from someone around the world saying,"},{"startTime":2404.72,"endTime":2406.22,"body":"Hey, Jim, this just changed my world."},{"startTime":2406.22,"endTime":2407.0,"body":"Thank you very much."},{"startTime":2407.0,"endTime":2409.89,"body":"So, yeah, your, you know, your,"},{"startTime":2407.0,"endTime":2409.89,"body":"your listeners can go out to control"},{"startTime":2409.89,"endTime":2413.28,"body":"your day.net and check that out"},{"startTime":2409.89,"endTime":2413.28,"body":"and you know, happy to ever answer"},{"startTime":2413.28,"endTime":2414.36,"body":"any questions on that as well."},{"startTime":2415.34,"endTime":2419.48,"body":"And apart from that, if people would like"},{"startTime":2415.34,"endTime":2419.48,"body":"to know more about yourself or any of the"},{"startTime":2419.48,"endTime":2422.66,"body":"things we discussed in the podcast today,"},{"startTime":2419.48,"endTime":2422.66,"body":"where would you have me direct them?"},{"startTime":2423.425,"endTime":2425.645,"body":"Yeah, so LinkedIn probably"},{"startTime":2423.425,"endTime":2425.645,"body":"the best place to go."},{"startTime":2425.705,"endTime":2428.865,"body":"So, you know, just search for me on"},{"startTime":2425.705,"endTime":2428.865,"body":"LinkedIn, you'll find me and connect"},{"startTime":2428.865,"endTime":2431.79,"body":"with me there and, you know, happy to, to"},{"startTime":2428.865,"endTime":2431.79,"body":"have a further conversation with folks."},{"startTime":2432.84,"endTime":2433.08,"body":"Great."},{"startTime":2433.08,"endTime":2436.89,"body":"And I'll put those links as well in the"},{"startTime":2433.08,"endTime":2436.89,"body":"show notes so everyone has access to them."},{"startTime":2437.19,"endTime":2437.46,"body":"Great."},{"startTime":2437.73,"endTime":2438.01,"body":"Excellent."},{"startTime":2438.75,"endTime":2440.22,"body":"Okay, Jim, that's been fantastic."},{"startTime":2440.28,"endTime":2441.66,"body":"Thanks a million for coming"},{"startTime":2440.28,"endTime":2441.66,"body":"on the podcast today."},{"startTime":2442.3,"endTime":2443.085,"body":"Yeah, thanks Tom."},{"startTime":2443.085,"endTime":2444.495,"body":"It's been a great, great conversation."},{"startTime":2445.437,"endTime":2445.937,"body":"Okay."},{"startTime":2445.957,"endTime":2449.207,"body":"Thank you all for tuning into this"},{"startTime":2445.957,"endTime":2449.207,"body":"episode of the Sustainable Supply"},{"startTime":2449.227,"endTime":2451.447,"body":"Chain Podcast with me, Tom Raftery."},{"startTime":2452.647,"endTime":2456.627,"body":"Each week, thousands of supply chain"},{"startTime":2452.647,"endTime":2456.627,"body":"professionals listen to this show."},{"startTime":2457.297,"endTime":2461.197,"body":"If you or your organization want"},{"startTime":2457.297,"endTime":2461.197,"body":"to connect with this dedicated"},{"startTime":2461.197,"endTime":2463.287,"body":"audience, consider becoming a sponsor."},{"startTime":2464.097,"endTime":2468.737,"body":"You can opt for exclusive episode"},{"startTime":2464.097,"endTime":2468.737,"body":"branding where you choose the guests"},{"startTime":2469.137,"endTime":2472.237,"body":"or a personalized 30 second ad roll."},{"startTime":2473.017,"endTime":2476.447,"body":"It's a unique opportunity to reach"},{"startTime":2473.017,"endTime":2476.447,"body":"industry experts and influencers."},{"startTime":2477.042,"endTime":2481.282,"body":"For more details, hit me up on"},{"startTime":2477.042,"endTime":2481.282,"body":"Twitter or LinkedIn, or drop me"},{"startTime":2481.282,"endTime":2483.682,"body":"an email to tomraftery at outlook."},{"startTime":2483.902,"endTime":2484.252,"body":"com."},{"startTime":2485.302,"endTime":2489.152,"body":"Together, let's shape the future"},{"startTime":2485.302,"endTime":2489.152,"body":"of sustainable supply chains."},{"startTime":2489.832,"endTime":2490.222,"body":"Thanks."},{"startTime":2490.862,"endTime":2491.732,"body":"Catch you all next time."}]}