
Guest
Matt Trubow
Matt Trubow is the Commercial Director and co-owner of Hidden Creative, where he helps global engineering firms like ABB, GE, and Johnson Controls transform how they sell and communicate complex solutions.
With a background in mechanical engineering and over 15 years in immersive media, Matt leads the development of Simmerse, a browser-based platform that replaces traditional sales tools with interactive, 3D environments.
His work focuses on bridging the “engagement and comprehension gap” in industrial communications, cutting travel emissions, and accelerating decision-making across global supply chains.