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On this episode of the Digital Supply Chain podcast, I had the pleasure of speaking with Doug Marinaro, the CEO and co-founder of Riptide, a three-way text platform for issue resolution. 

Doug shared the story of how Riptide came to be and how it's being used today in roadside service, delivery, field service, and home services. He explained how Riptide is different from consumer messaging apps like WhatsApp or Telegram and how it allows businesses to have control over who's in the conversation, where the information about the conversation goes, and the conversation workflow. 

Doug also discussed Riptide's expansion plans, and how the solution can be used to ensure a positive end-to-end customer experience. He also highlighted the real-time dashboards, analytics and the use of Machine learning models that Riptide offers. 

As always, I learned loads. I hope you do too.

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