Data-Driven Marketing with Francois Gau Artwork

Data in Depth

Data in Depth explores the world of advanced analytics, business intelligence, and machine learning within the context of the manufacturing industry. In each episode, we talk with industry leaders and analytics experts to help manufacturers gain a 360-degree view of the shop floor, their business processes, and their customers. We dig into the concepts of descriptive, prescriptive, and predictive analytics to help solve modern manufacturing problems. From MRP to quality control, from field service to customer experience, our conversations are designed to spur innovative, data-driven thinking for those working to build the factories of the future.

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Data in Depth

Data-Driven Marketing with Francois Gau

September 27, 2019 • Francois Gau • Season 1 • Episode 8

In this episode, we talk with Francois Gau, owner and CEO of Levy Industrial. Francois outlines his data-driven approach for generating growth for industrial and tech-based B2B companies.

This episode is the first of a two-part segment with Francois. During this portion of the interview, Francois paints a picture of what a modern marketing program looks like in the context of the manufacturing industry. He outlines how manufacturers can move beyond the old standbys of trade shows and distributor newsletters — digging into concepts like e-commerce, engagement with the end customer, and marketing automation. And he shares his tried and true tips for market mapping and customer segmentation. Behind it all? Data, data and more data. You won't want to miss it!

Connect with Francois on Twitter or LinkedIn.
Check out Levy Industrial.

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