Data in Depth
Data in Depth explores the world of advanced analytics, business intelligence, and machine learning within the context of the manufacturing industry. In each episode, we talk with industry leaders and analytics experts to help manufacturers gain a 360-degree view of the shop floor, their business processes, and their customers. We dig into the concepts of descriptive, prescriptive, and predictive analytics to help solve modern manufacturing problems. From MRP to quality control, from field service to customer experience, our conversations are designed to spur innovative, data-driven thinking for those working to build the factories of the future.
Data in Depth
Data-Driven Marketing Part 2 with Francois Gau
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Francois Gau, Levy Industrial
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Season 1
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Episode 9
In this episode, we talk with Francois Gau, owner and CEO of Levy Industrial.
This episode is the second of a two-part segment with Francois. During this portion of the interview, Francois digs into the concept of Inbound Marketing and explains why manufacturing and industrial companies need to focus messaging on thought leadership rather than selling. He shares key metrics companies can use to gain insight into the effectiveness of their efforts and connect marketing investments to sales and profits.
- Connect with Francois on Twitter or LinkedIn.
- Check out Levy Industrial.
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