In this latest episode sales expert Matt Neuberger unpacks shifting buyer behaviors in the packaging industry, where decision-makers now prefer a “sales rep free” experience. He emphasizes the need for reps to become insight-driven thought leaders, not spec-focused sellers, and shares strategies to boost close rates by addressing real client pain points.

PACK EXPO East returns to Philly in February 2026. It’s your east coast connection for packaging and processing solutions.  Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more.  Register today at packexpoeast.com.

Register for PACK EXPO East today!