Shifting Gears in Sales: Embracing the New Buyer Journey in Packaging

unPACKed with PMMI

unPACKed with PMMI
Shifting Gears in Sales: Embracing the New Buyer Journey in Packaging
Mar 06, 2024 Season 6 Episode 147
PMMI

In this latest episode sales expert Matt Neuberger unpacks shifting buyer behaviors in the packaging industry, where decision-makers now prefer a “sales rep free” experience. He emphasizes the need for reps to become insight-driven thought leaders, not spec-focused sellers, and shares strategies to boost close rates by addressing real client pain points.

 

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