"Our job as marketer is not to make things easy to sell. It is to make it easy for customers to buy."
Jonathan Copulsky joins us in the next episode of Career Nation Show. He is the former Chief Marketing Officer at Deloitte, co-author of The Technology Fallacy and faculty member at NorthWestern University.
Here are some highlights from the discussion
You can get a copy of Jonathan's book at: https://www.amazon.com/Technology-Fallacy-Digital-Transformation-Management/dp/0262039680/
Books Referenced in the interview:
Power of Habit, Crossing the Chasm, Jobs to be done, Bad Blood