Career Nation Show

Jonathan Copulsky: marketing and branding in a digital era

July 11, 2019 Episode 5
Career Nation Show
Jonathan Copulsky: marketing and branding in a digital era
Chapters
Career Nation Show
Jonathan Copulsky: marketing and branding in a digital era
Jul 11, 2019 Episode 5
CareerTiger
Jonathan Copulsky joins us to discuss marketing and branding in a digital era. He is the former Chief Marketing Officer at Deloitte, co-author of The Technology Fallacy and faculty member at NorthWestern University.
Show Notes

"Our job as marketer is not to make things easy to sell. It is to make it easy for customers to buy." 

Jonathan Copulsky joins us in the next episode of Career Nation Show. He is the former Chief Marketing Officer at Deloitte, co-author of The Technology Fallacy and faculty member at NorthWestern University.

Here are some highlights from the discussion

  1. Jonathan's career journey
  2. What's the role of marketing in a new subscription-centric world where customers will "try and buy" new products
  3. How customer make certain 'habits' over a period of time and how marketers can make customers change their habits
  4. His favorite marketing and branding stories
  5. Favorites game: Jonathan's favorite app, favorite book, 
  6. How to view career as sets of skills and experience rather than jobs helps us to navigate better
  7. How does he prepare for critical meetings and big presentations; and how watching others present helps him
  8. How to learn: how to learn from others, how to use post action reports and how to learn fast

 You can get a copy of Jonathan's book at: https://www.amazon.com/Technology-Fallacy-Digital-Transformation-Management/dp/0262039680/

Books Referenced in the interview:

Power of Habit, Crossing the Chasm, Jobs to be done, Bad Blood