Embrace the no? Have you ever heard of this? If your answer is no, than you are among many other sales staff. How do you embrace this NO? This two letter word that has such meaning. It can silently chip away at your armour you have in place. Like a roaring tidal wave washing away all your defenses. And what are you left with? Lack of motivation, lack of moral, it eats away at you like a cancer. What if I told you there was away, away to be so used to the NO, it doesn't bother you anymore? Toon in to Helpful guide to Sales Part 1 and find out.