{"version":"1.0.0","segments":[{"startTime":2.118,"endTime":4.019,"body":"You're listening to Podcasting Made"},{"startTime":2.118,"endTime":4.019,"body":"Simple."},{"startTime":4.019,"endTime":6.299,"body":"I'm your host, Alex Sanfilippo."},{"startTime":6.299,"endTime":11.161,"body":"For this episode's guide and resources,"},{"startTime":6.299,"endTime":11.161,"body":"please visit podprose.com slash 266."},{"startTime":11.841,"endTime":15.422,"body":"And now let's get to the episode."},{"startTime":15.422,"endTime":18.003,"body":"Hello everyone on PodTalks."},{"startTime":18.003,"endTime":19.163,"body":"Beata Shalent here."},{"startTime":19.163,"endTime":21.024,"body":"Thanks for the awesome introduction."},{"startTime":21.024,"endTime":25.765,"body":"And let's dive into the super simple three"},{"startTime":21.024,"endTime":25.765,"body":"secrets to finding opportunities as a"},{"startTime":25.765,"endTime":27.705,"body":"podcast guest."},{"startTime":27.97,"endTime":29.89,"body":"So I'm known as a growth architect."},{"startTime":29.89,"endTime":34.471,"body":"And what that means is I work with"},{"startTime":29.89,"endTime":34.471,"body":"visionaries and thought leaders who want"},{"startTime":34.471,"endTime":37.052,"body":"to grow their authority and scale their"},{"startTime":34.471,"endTime":37.052,"body":"impact."},{"startTime":37.192,"endTime":41.873,"body":"What this means is that I help people when"},{"startTime":37.192,"endTime":41.873,"body":"they are either wanting to grow their"},{"startTime":41.873,"endTime":46.215,"body":"business and they need strategies, or they"},{"startTime":41.873,"endTime":46.215,"body":"have grown their business and now they"},{"startTime":46.215,"endTime":48.515,"body":"need strategies to scale."},{"startTime":48.535,"endTime":54.897,"body":"One of the things that I believe in, and"},{"startTime":48.535,"endTime":54.897,"body":"this is many times considered unsexy"},{"startTime":54.897,"endTime":56.13,"body":"because we are"},{"startTime":56.13,"endTime":61.274,"body":"going to take a 30,000 foot plane that"},{"startTime":56.13,"endTime":61.274,"body":"circles and we're gonna have to land it"},{"startTime":61.274,"endTime":62.274,"body":"somewhere."},{"startTime":62.275,"endTime":63.976,"body":"So you have to have a strategy."},{"startTime":63.976,"endTime":67.66,"body":"I believe that everything in business"},{"startTime":63.976,"endTime":67.66,"body":"needs to be a strategy."},{"startTime":67.66,"endTime":72.584,"body":"So when I was thinking about what I was"},{"startTime":67.66,"endTime":72.584,"body":"gonna talk to you about today, I wanted to"},{"startTime":72.584,"endTime":76.908,"body":"explain to you some of these concepts"},{"startTime":72.584,"endTime":76.908,"body":"around strategy and why strategy really is"},{"startTime":76.908,"endTime":82.193,"body":"very exciting and very, very creative and"},{"startTime":76.908,"endTime":82.193,"body":"hopefully help you to make your guessing"},{"startTime":82.193,"endTime":83.573,"body":"experience."},{"startTime":83.622,"endTime":88.583,"body":"a much more powerful experience and for"},{"startTime":83.622,"endTime":88.583,"body":"you to get something out of it that really"},{"startTime":88.583,"endTime":93.705,"body":"will help you to grow your business, to"},{"startTime":88.583,"endTime":93.705,"body":"bring in more clients, to engage your"},{"startTime":93.705,"endTime":99.366,"body":"community, and to become the authority,"},{"startTime":93.705,"endTime":99.366,"body":"the expert in your industry, and then go"},{"startTime":99.366,"endTime":102.107,"body":"out and make the money that you so richly"},{"startTime":99.366,"endTime":102.107,"body":"deserve."},{"startTime":102.107,"endTime":106.908,"body":"At the end of the day, we are in"},{"startTime":102.107,"endTime":106.908,"body":"entrepreneurship because we believe in"},{"startTime":106.908,"endTime":107.769,"body":"what?"},{"startTime":107.829,"endTime":110.669,"body":"Freedom of time and money."},{"startTime":110.922,"endTime":113.982,"body":"And in order for you to get freedom of"},{"startTime":110.922,"endTime":113.982,"body":"time and money, you have to have a"},{"startTime":113.982,"endTime":116.503,"body":"strategy that's going to get you there."},{"startTime":116.503,"endTime":120.424,"body":"As the saying always says, if you don't"},{"startTime":116.503,"endTime":120.424,"body":"know where you're going, anyway, we'll get"},{"startTime":120.424,"endTime":121.024,"body":"you there."},{"startTime":121.024,"endTime":124.805,"body":"Let's dive into these three different"},{"startTime":121.024,"endTime":124.805,"body":"strategies I'm talking about."},{"startTime":124.805,"endTime":132.407,"body":"One I've already hinted on secret number"},{"startTime":124.805,"endTime":132.407,"body":"one is podcast guesting is gasp shock, a"},{"startTime":132.407,"endTime":138.809,"body":"strategy, it is specifically a growth"},{"startTime":132.407,"endTime":138.809,"body":"strategy for your business."},{"startTime":138.869,"endTime":140.67,"body":"It should be for you."},{"startTime":140.67,"endTime":146.831,"body":"a strategy that you have deliberately"},{"startTime":140.67,"endTime":146.831,"body":"chosen with one goal in mind, and that is"},{"startTime":146.831,"endTime":152.793,"body":"to get your message in front of the right"},{"startTime":146.831,"endTime":152.793,"body":"audience, to have more people hear what"},{"startTime":152.793,"endTime":159.535,"body":"you have to say, to have them listen to"},{"startTime":152.793,"endTime":159.535,"body":"what you say and go, wow, you are amazing."},{"startTime":159.635,"endTime":163.396,"body":"And then they'll go and follow the"},{"startTime":159.635,"endTime":163.396,"body":"engagement links that are in the show"},{"startTime":163.396,"endTime":164.296,"body":"notes."},{"startTime":164.296,"endTime":169.077,"body":"Then they find out how even more amazing"},{"startTime":164.296,"endTime":169.077,"body":"you are based upon the thing that they"},{"startTime":169.077,"endTime":169.957,"body":"follow."},{"startTime":170.07,"endTime":175.832,"body":"and then you have a strategy to put them"},{"startTime":170.07,"endTime":175.832,"body":"into your community and then you send them"},{"startTime":175.832,"endTime":179.273,"body":"stuff and they love you so much that they"},{"startTime":175.832,"endTime":179.273,"body":"want to work with you."},{"startTime":179.313,"endTime":184.455,"body":"Now that is what we want to achieve with a"},{"startTime":179.313,"endTime":184.455,"body":"good podcasting strategy."},{"startTime":184.896,"endTime":191.919,"body":"Now, in order for you to do that, the"},{"startTime":184.896,"endTime":191.919,"body":"first secret you have to solve is that"},{"startTime":191.919,"endTime":198.694,"body":"there is a idea of a consistency and I'm"},{"startTime":191.919,"endTime":198.694,"body":"sure you heard this."},{"startTime":198.694,"endTime":201.556,"body":"also from many other speakers and hosts."},{"startTime":201.556,"endTime":207.96,"body":"But when you're guesting, you can probably"},{"startTime":201.556,"endTime":207.96,"body":"speak like I can to a number of different"},{"startTime":207.96,"endTime":208.96,"body":"topics."},{"startTime":209.041,"endTime":213.504,"body":"I was a single mom, I was broke, I"},{"startTime":209.041,"endTime":213.504,"body":"overcame a lot of adversity."},{"startTime":213.744,"endTime":218.247,"body":"I built and sold a business to Bill Gates"},{"startTime":213.744,"endTime":218.247,"body":"for millions of dollars, so I've had an"},{"startTime":218.247,"endTime":219.148,"body":"exit."},{"startTime":219.568,"endTime":222.33,"body":"I understand about strategies and systems."},{"startTime":222.77,"endTime":225.832,"body":"I do a lot of leadership development."},{"startTime":225.953,"endTime":227.43,"body":"I help my clients."},{"startTime":227.43,"endTime":230.672,"body":"also come up with organizational plans."},{"startTime":230.732,"endTime":235.876,"body":"And if I talk to you about all the"},{"startTime":230.732,"endTime":235.876,"body":"different things that I know, it may sound"},{"startTime":235.876,"endTime":236.616,"body":"confusing."},{"startTime":236.616,"endTime":243.362,"body":"So if I go as a podcast guest to a podcast"},{"startTime":236.616,"endTime":243.362,"body":"host, and I tell them sort of in this, I"},{"startTime":243.362,"endTime":247.905,"body":"call this the knowledge vomit and"},{"startTime":243.362,"endTime":247.905,"body":"knowledge vomit, everything I know, right,"},{"startTime":247.925,"endTime":248.966,"body":"right there in front of them."},{"startTime":248.966,"endTime":254.409,"body":"And I said, here, choose the podcast host"},{"startTime":248.966,"endTime":254.409,"body":"is going to say, that's not my job."},{"startTime":254.91,"endTime":256.151,"body":"It's your job to pitch me."},{"startTime":256.151,"endTime":258.352,"body":"It's your job to look at my show."},{"startTime":258.353,"endTime":261.976,"body":"It's your job to ask me, who's your"},{"startTime":258.353,"endTime":261.976,"body":"audience?"},{"startTime":261.976,"endTime":266.9,"body":"It's your job to tell me how what you do"},{"startTime":261.976,"endTime":266.9,"body":"fits into for my audience."},{"startTime":266.961,"endTime":270.343,"body":"And that's already where in the beginning,"},{"startTime":266.961,"endTime":270.343,"body":"there's a lot of disconnects."},{"startTime":270.504,"endTime":276.95,"body":"So if you master that, you still have the"},{"startTime":270.504,"endTime":276.95,"body":"second part of this, which is, is what you"},{"startTime":276.95,"endTime":280.573,"body":"can talk about and what the host wants to"},{"startTime":276.95,"endTime":280.573,"body":"hear about actually congruent with your"},{"startTime":280.573,"endTime":281.433,"body":"business."},{"startTime":281.458,"endTime":283.878,"body":"Now, all of this has to be aligned neatly."},{"startTime":283.878,"endTime":287.579,"body":"And so the way we do this here at the"},{"startTime":283.878,"endTime":287.579,"body":"Growth Architect, it's very simple."},{"startTime":287.959,"endTime":289.36,"body":"We build an umbrella."},{"startTime":289.52,"endTime":290.72,"body":"So that's the knowledge umbrella."},{"startTime":290.72,"endTime":293.281,"body":"In my case, it's Growth Architect."},{"startTime":293.641,"endTime":298.662,"body":"Under the Growth Architect, we have all"},{"startTime":293.641,"endTime":298.662,"body":"the different pieces nicely laid out as a"},{"startTime":298.662,"endTime":301.523,"body":"transformation journey for our clients."},{"startTime":301.883,"endTime":308.485,"body":"From when they start with the idea, to the"},{"startTime":301.883,"endTime":308.485,"body":"offer, to the systems, to the team, to the"},{"startTime":308.485,"endTime":309.285,"body":"leader."},{"startTime":309.425,"endTime":311.045,"body":"And under this umbrella,"},{"startTime":311.458,"endTime":316.78,"body":"I can talk about all of these things, but"},{"startTime":311.458,"endTime":316.78,"body":"it's all about the growth architect."},{"startTime":316.78,"endTime":322.442,"body":"So when I go and pitch it, when you go and"},{"startTime":316.78,"endTime":322.442,"body":"pitch it, it needs to sound like it is one"},{"startTime":322.442,"endTime":325.343,"body":"cohesive system, not 16 different things."},{"startTime":325.523,"endTime":331.106,"body":"Now, the next thing is you are going to"},{"startTime":325.523,"endTime":331.106,"body":"ask your host who their audience is."},{"startTime":331.106,"endTime":335.167,"body":"And then in your mind, you go through your"},{"startTime":331.106,"endTime":335.167,"body":"transformation journey and you say, we can"},{"startTime":335.167,"endTime":337.508,"body":"either go here or can go here."},{"startTime":337.648,"endTime":340.809,"body":"What will resonate with your audience"},{"startTime":337.648,"endTime":340.809,"body":"more?"},{"startTime":340.93,"endTime":346.831,"body":"That's why I have, I think it's some 80"},{"startTime":340.93,"endTime":346.831,"body":"five-star ratings on pot match because I'm"},{"startTime":346.831,"endTime":349.832,"body":"very consistent, they know what they get."},{"startTime":350.012,"endTime":352.513,"body":"I tailor this under my umbrella."},{"startTime":352.513,"endTime":356.994,"body":"So you can customize and tell her, but it"},{"startTime":352.513,"endTime":356.994,"body":"has to still be under one umbrella."},{"startTime":357.074,"endTime":361.495,"body":"So that's secret number one is to be very"},{"startTime":357.074,"endTime":361.495,"body":"clear about what is that strategy."},{"startTime":361.495,"endTime":367.437,"body":"Because only if I talk about what I know"},{"startTime":361.495,"endTime":367.437,"body":"about and then built the community and"},{"startTime":367.437,"endTime":368.637,"body":"people come to me."},{"startTime":368.637,"endTime":369.79,"body":"Do I build my."},{"startTime":369.79,"endTime":374.632,"body":"expertise and my authority in my subject,"},{"startTime":369.79,"endTime":374.632,"body":"I become the go-to business strategist,"},{"startTime":374.632,"endTime":375.433,"body":"which is my plan."},{"startTime":375.433,"endTime":376.733,"body":"So think about that."},{"startTime":376.793,"endTime":381.936,"body":"Let's talk about secret number two, time"},{"startTime":376.793,"endTime":381.936,"body":"and money invested in a podcast guesting"},{"startTime":381.936,"endTime":387.619,"body":"strategy, should you want an ROI, a return"},{"startTime":381.936,"endTime":387.619,"body":"on investment."},{"startTime":387.619,"endTime":395.163,"body":"And what that means is that you are not"},{"startTime":387.619,"endTime":395.163,"body":"going into a podcast guesting strategy to"},{"startTime":395.163,"endTime":395.864,"body":"be liked."},{"startTime":395.864,"endTime":399.305,"body":"I always jokingly say to my clients, if"},{"startTime":395.864,"endTime":399.305,"body":"you want to be liked, talk to your mom."},{"startTime":399.49,"endTime":401.311,"body":"That's not what business is about."},{"startTime":401.311,"endTime":407.734,"body":"What business is about is that you are in"},{"startTime":401.311,"endTime":407.734,"body":"front of people that are."},{"startTime":408.214,"endTime":411.056,"body":"Interested in what you have to say."},{"startTime":411.356,"endTime":416.379,"body":"And because they're so excited about what"},{"startTime":411.356,"endTime":416.379,"body":"you say, they're interested in buying from"},{"startTime":416.379,"endTime":416.639,"body":"you."},{"startTime":416.639,"endTime":417.9,"body":"So I've already laid this out."},{"startTime":417.9,"endTime":419.961,"body":"I want you to really keep that in mind."},{"startTime":419.961,"endTime":421.221,"body":"Here's the goal."},{"startTime":421.361,"endTime":421.982,"body":"There's the goal."},{"startTime":421.982,"endTime":423.282,"body":"There's where you are."},{"startTime":423.443,"endTime":425.363,"body":"These are the two points that you need."},{"startTime":425.544,"endTime":429.125,"body":"Then you can do a devise a strategy on how"},{"startTime":425.544,"endTime":429.125,"body":"to get."},{"startTime":429.506,"endTime":431.767,"body":"from here to there by reverse engineering"},{"startTime":429.506,"endTime":431.767,"body":"this."},{"startTime":431.767,"endTime":435.67,"body":"And then you know exactly the systems that"},{"startTime":431.767,"endTime":435.67,"body":"you need to build to get there."},{"startTime":435.831,"endTime":440.655,"body":"And then you consistently build your"},{"startTime":435.831,"endTime":440.655,"body":"authority following those systems after"},{"startTime":440.655,"endTime":442.957,"body":"the strategy you created that gets you to"},{"startTime":440.655,"endTime":442.957,"body":"the goal."},{"startTime":442.957,"endTime":443.578,"body":"That's it."},{"startTime":443.578,"endTime":446.56,"body":"It's really not difficult."},{"startTime":446.62,"endTime":447.801,"body":"It's a lot of work."},{"startTime":448.042,"endTime":453.586,"body":"So an ROI expectation means that I want"},{"startTime":448.042,"endTime":453.586,"body":"you to go in and say, how am I going to"},{"startTime":453.586,"endTime":456.128,"body":"get maximum ROI out of this?"},{"startTime":456.409,"endTime":457.589,"body":"So number one,"},{"startTime":458.154,"endTime":462.696,"body":"You're going to be promoting this like"},{"startTime":458.154,"endTime":462.696,"body":"crazy because the more things are out"},{"startTime":462.696,"endTime":466.397,"body":"there, they're linking back to this"},{"startTime":462.696,"endTime":466.397,"body":"interview, the more it helps your"},{"startTime":466.397,"endTime":467.497,"body":"authority."},{"startTime":467.638,"endTime":472.5,"body":"The more links coming into your website,"},{"startTime":467.638,"endTime":472.5,"body":"which is the more interviews you do, the"},{"startTime":472.5,"endTime":477.602,"body":"more the host will link back to your"},{"startTime":472.5,"endTime":477.602,"body":"website, the higher your search engine"},{"startTime":477.602,"endTime":480.523,"body":"optimization, the higher your ranking"},{"startTime":477.602,"endTime":480.523,"body":"goes."},{"startTime":480.523,"endTime":485.654,"body":"So you're doing this with a very"},{"startTime":480.523,"endTime":485.654,"body":"deliberate attempt that"},{"startTime":485.654,"endTime":492.66,"body":"The more you promote this, even if it is"},{"startTime":485.654,"endTime":492.66,"body":"the link to the show on the host's"},{"startTime":492.66,"endTime":499.186,"body":"website, because that is backlinked to"},{"startTime":492.66,"endTime":499.186,"body":"you, you still get a lot of recognition."},{"startTime":499.186,"endTime":504.85,"body":"So there should be an expectation for me,"},{"startTime":499.186,"endTime":504.85,"body":"what is your ROI other than SEO?"},{"startTime":504.871,"endTime":508.794,"body":"It also has to be what we'll talk about in"},{"startTime":504.871,"endTime":508.794,"body":"secret number three, the monetization part"},{"startTime":508.794,"endTime":511.076,"body":"that a lot of people completely forget."},{"startTime":511.076,"endTime":513.097,"body":"That is, I think that..."},{"startTime":513.17,"endTime":516.751,"body":"most important secret sauce of everything"},{"startTime":513.17,"endTime":516.751,"body":"about podcast guesting."},{"startTime":516.751,"endTime":517.851,"body":"So expect the R.I."},{"startTime":517.851,"endTime":519.891,"body":"So let's go to secret number three."},{"startTime":519.991,"endTime":526.433,"body":"In secret number three, you now need to go"},{"startTime":519.991,"endTime":526.433,"body":"in and you say, what is the power?"},{"startTime":526.433,"endTime":532.275,"body":"What is my maximization strategy of having"},{"startTime":526.433,"endTime":532.275,"body":"been a guest on a show?"},{"startTime":532.275,"endTime":539.677,"body":"Here you are evaluating in the beginning"},{"startTime":532.275,"endTime":539.677,"body":"which show you want to be on, because only"},{"startTime":539.677,"endTime":541.037,"body":"if that show"},{"startTime":542.946,"endTime":545.026,"body":"Should you really be on that show?"},{"startTime":545.047,"endTime":550.29,"body":"Now I could certainly talk about fitness,"},{"startTime":545.047,"endTime":550.29,"body":"but maybe not really."},{"startTime":550.53,"endTime":554.512,"body":"I could talk about being a single mom, but"},{"startTime":550.53,"endTime":554.512,"body":"that's not my audience right now."},{"startTime":554.512,"endTime":557.074,"body":"I can talk about mindset."},{"startTime":557.254,"endTime":561.016,"body":"I talk about mindset as it pertains to"},{"startTime":557.254,"endTime":561.016,"body":"business strategy, because I do believe"},{"startTime":561.016,"endTime":562.317,"body":"that there's a fit."},{"startTime":562.377,"endTime":564.178,"body":"I don't talk about nutrition."},{"startTime":564.178,"endTime":566.199,"body":"I don't talk about the books that I read."},{"startTime":566.199,"endTime":569.878,"body":"So be clear about who you're getting in"},{"startTime":566.199,"endTime":569.878,"body":"front of."},{"startTime":569.878,"endTime":574.942,"body":"because again, this is all having to be,"},{"startTime":569.878,"endTime":574.942,"body":"how do you monetize the time and"},{"startTime":574.942,"endTime":578.565,"body":"investment you're already making into"},{"startTime":574.942,"endTime":578.565,"body":"podcast guesting?"},{"startTime":578.565,"endTime":583.289,"body":"So now you have identified the host that"},{"startTime":578.565,"endTime":583.289,"body":"has an audience that is the audience, your"},{"startTime":583.289,"endTime":584.61,"body":"dream audience."},{"startTime":584.61,"endTime":588.233,"body":"Now you are giving a great interview"},{"startTime":584.61,"endTime":588.233,"body":"that's specifically target for this"},{"startTime":588.233,"endTime":589.193,"body":"audience."},{"startTime":589.194,"endTime":596.26,"body":"After the guesting interview is over, you"},{"startTime":589.194,"endTime":596.26,"body":"thank the host and you say something along"},{"startTime":596.26,"endTime":598.946,"body":"these lines, hey Alex, thank you so much."},{"startTime":598.946,"endTime":601.366,"body":"I'm really super pumped."},{"startTime":601.366,"endTime":601.986,"body":"I'm so excited."},{"startTime":601.986,"endTime":606.588,"body":"I'm so grateful that you have given me the"},{"startTime":601.986,"endTime":606.588,"body":"opportunity to bring my message to your"},{"startTime":606.588,"endTime":607.568,"body":"audience."},{"startTime":607.608,"endTime":611.909,"body":"As you know, I'm a business strategist and"},{"startTime":607.608,"endTime":611.909,"body":"I do a lot of growth architecture around"},{"startTime":611.909,"endTime":613.889,"body":"how to grow your business."},{"startTime":613.89,"endTime":619.111,"body":"As my thank you to you, I want to offer"},{"startTime":613.89,"endTime":619.111,"body":"you a brainstorm session, exploratory"},{"startTime":619.111,"endTime":622.592,"body":"conversation strategy session discovery"},{"startTime":619.111,"endTime":622.592,"body":"called whatever you want to call it, and I"},{"startTime":622.592,"endTime":626.973,"body":"want to put my brain into your business"},{"startTime":622.592,"endTime":626.973,"body":"and I want to really brainstorm what's"},{"startTime":626.973,"endTime":628.638,"body":"going on because that's what I do."},{"startTime":628.638,"endTime":630.279,"body":"Is it something you're interested in?"},{"startTime":630.279,"endTime":634.421,"body":"Because what I like to do is I like to"},{"startTime":630.279,"endTime":634.421,"body":"return the favor."},{"startTime":634.421,"endTime":635.362,"body":"You've given me something."},{"startTime":635.362,"endTime":636.762,"body":"I want to give you something."},{"startTime":636.762,"endTime":640.885,"body":"And if there's something that comes up"},{"startTime":636.762,"endTime":640.885,"body":"that I can help you with, I will tell you."},{"startTime":640.885,"endTime":644.827,"body":"If there's something that I cannot help"},{"startTime":640.885,"endTime":644.827,"body":"you with, I will also tell you."},{"startTime":644.887,"endTime":648.209,"body":"If there's something that comes up that"},{"startTime":644.887,"endTime":648.209,"body":"someone else that I have spoken to can"},{"startTime":648.209,"endTime":649.97,"body":"help you with, I will also tell you."},{"startTime":649.97,"endTime":651.151,"body":"How does that sound?"},{"startTime":651.151,"endTime":655.653,"body":"99% of all cases, unless the interview was"},{"startTime":651.151,"endTime":655.653,"body":"a complete disaster, people say,"},{"startTime":655.702,"endTime":657.363,"body":"Wow, that's really generous of you."},{"startTime":657.363,"endTime":658.424,"body":"How do I set this up?"},{"startTime":658.424,"endTime":659.825,"body":"And I want to set this up right away."},{"startTime":659.825,"endTime":661.206,"body":"So I have an automation for that."},{"startTime":661.206,"endTime":665.75,"body":"When I click a button in my CRM and then"},{"startTime":661.206,"endTime":665.75,"body":"it thanks the host."},{"startTime":665.75,"endTime":670.374,"body":"I send them a little gift and, you know,"},{"startTime":665.75,"endTime":670.374,"body":"because I want to remind them that we had"},{"startTime":670.374,"endTime":674.637,"body":"such a great time together, so they"},{"startTime":670.374,"endTime":674.637,"body":"scheduled this follow-up session and then"},{"startTime":674.637,"endTime":676.119,"body":"I'll keep my word."},{"startTime":676.119,"endTime":677.96,"body":"So I'm not selling them anything."},{"startTime":677.96,"endTime":682.224,"body":"I mean, sometimes it does come up with"},{"startTime":677.96,"endTime":682.224,"body":"people then say, uh, wow, that sounds"},{"startTime":682.224,"endTime":682.744,"body":"really interesting."},{"startTime":682.744,"endTime":684.682,"body":"Can you, can you tell me more about that?"},{"startTime":684.682,"endTime":689.504,"body":"And then I will tell them, but it's a very"},{"startTime":684.682,"endTime":689.504,"body":"soft, a soft sell because that's, that"},{"startTime":689.504,"endTime":692.185,"body":"would come across as probably"},{"startTime":689.504,"endTime":692.185,"body":"inappropriate."},{"startTime":692.466,"endTime":696.988,"body":"So if you are not maximizing the strategy"},{"startTime":692.466,"endTime":696.988,"body":"that comes after interview, you're leaving"},{"startTime":696.988,"endTime":700.15,"body":"money on the table and you're leaving"},{"startTime":696.988,"endTime":700.15,"body":"relationships on the table."},{"startTime":700.15,"endTime":703.052,"body":"So one of the examples I also want to give"},{"startTime":700.15,"endTime":703.052,"body":"you, it's not always just about a client,"},{"startTime":703.052,"endTime":708.475,"body":"but it's also about relationships and"},{"startTime":703.052,"endTime":708.475,"body":"partnerships with one of the other podcast"},{"startTime":708.475,"endTime":712.657,"body":"hosts where we did a podcast swap where I"},{"startTime":708.475,"endTime":712.657,"body":"was on her podcast."},{"startTime":712.657,"endTime":714.166,"body":"She was on my podcast."},{"startTime":714.166,"endTime":718.509,"body":"We are now talking about creating a"},{"startTime":714.166,"endTime":718.509,"body":"business together because we are so"},{"startTime":718.509,"endTime":720.89,"body":"aligned in the way we think and how we do"},{"startTime":718.509,"endTime":720.89,"body":"things."},{"startTime":721.071,"endTime":723.733,"body":"And this is something I don't want to be"},{"startTime":721.071,"endTime":723.733,"body":"doing by myself."},{"startTime":723.733,"endTime":727.396,"body":"So her and I are talking about creating"},{"startTime":723.733,"endTime":727.396,"body":"this business idea."},{"startTime":727.636,"endTime":733.981,"body":"Then I had been on, let's go win the"},{"startTime":727.636,"endTime":733.981,"body":"podcast from JM Braerson."},{"startTime":734.241,"endTime":738.325,"body":"And I liked him so much that I invited him"},{"startTime":734.241,"endTime":738.325,"body":"to my podcast."},{"startTime":738.325,"endTime":739.965,"body":"So we did another swap."},{"startTime":740.254,"endTime":744.576,"body":"And then when he was here, I went to visit"},{"startTime":740.254,"endTime":744.576,"body":"him and we had a great lunch."},{"startTime":744.777,"endTime":749.3,"body":"And he introduced me to someone who then"},{"startTime":744.777,"endTime":749.3,"body":"also was on my podcast, who then"},{"startTime":749.3,"endTime":755.485,"body":"introduced me to a VA company because I"},{"startTime":749.3,"endTime":755.485,"body":"was working on a program that I'm"},{"startTime":755.485,"endTime":756.585,"body":"launching."},{"startTime":757.166,"endTime":765.592,"body":"Very, very soon that is designed to help"},{"startTime":757.166,"endTime":765.592,"body":"podcast hosts who do not maximize their"},{"startTime":765.592,"endTime":768.233,"body":"show as they should be."},{"startTime":768.362,"endTime":769.742,"body":"because I'm a strategist, right?"},{"startTime":769.742,"endTime":771.943,"body":"So I have all these workflows and"},{"startTime":769.742,"endTime":771.943,"body":"processes."},{"startTime":772.103,"endTime":776.485,"body":"So I was thinking to myself, and I was"},{"startTime":772.103,"endTime":776.485,"body":"talking about this with, you know, JM and"},{"startTime":776.485,"endTime":780.367,"body":"with Tommy, who he introduced me to, said,"},{"startTime":776.485,"endTime":780.367,"body":"what do you think of this idea?"},{"startTime":780.367,"endTime":782.127,"body":"Because both of them have shows."},{"startTime":782.127,"endTime":784.308,"body":"And they said, that's a really wonderful"},{"startTime":782.127,"endTime":784.308,"body":"idea."},{"startTime":784.308,"endTime":786.649,"body":"Why don't you talk to my friend, Jamie?"},{"startTime":786.709,"endTime":791.551,"body":"And then when Jamie and I spoke, it was a"},{"startTime":786.709,"endTime":791.551,"body":"match made in heaven because now I can"},{"startTime":791.551,"endTime":796.013,"body":"have a VA that takes my workflow that I"},{"startTime":791.551,"endTime":796.013,"body":"train them in."},{"startTime":796.193,"endTime":796.834,"body":"Now I have a"},{"startTime":796.834,"endTime":801.316,"body":"product that I can sell to a podcast host"},{"startTime":796.834,"endTime":801.316,"body":"to maximize their show."},{"startTime":801.537,"endTime":805.6,"body":"I mean, that is sometimes how these"},{"startTime":801.537,"endTime":805.6,"body":"opportunities come up and it would never"},{"startTime":805.6,"endTime":810.944,"body":"have happened if my only idea was to be on"},{"startTime":805.6,"endTime":810.944,"body":"the show and frankly, as a podcast host"},{"startTime":810.944,"endTime":814.466,"body":"myself, if somebody just wants to be on"},{"startTime":810.944,"endTime":814.466,"body":"the show and then they go like, I just"},{"startTime":814.466,"endTime":815.247,"body":"want the exposure."},{"startTime":815.247,"endTime":816.908,"body":"I don't want anything else from you."},{"startTime":816.908,"endTime":820.23,"body":"It kind of leaves you a little bit of a"},{"startTime":816.908,"endTime":820.23,"body":"negative taste in your mouth because I'm"},{"startTime":820.23,"endTime":822.231,"body":"really not your promotion vehicle."},{"startTime":822.272,"endTime":824.973,"body":"I'm here to give a good show to my"},{"startTime":822.272,"endTime":824.973,"body":"listeners."},{"startTime":824.99,"endTime":827.331,"body":"but I also want to have an engagement."},{"startTime":827.331,"endTime":832.755,"body":"But because I'm also a guest, I've taken"},{"startTime":827.331,"endTime":832.755,"body":"these experiences and put that into what I"},{"startTime":832.755,"endTime":833.775,"body":"know about this."},{"startTime":833.775,"endTime":835.857,"body":"So that's as much as I want to share with"},{"startTime":833.775,"endTime":835.857,"body":"you today."},{"startTime":835.857,"endTime":841.36,"body":"So these are my three secrets in how to"},{"startTime":835.857,"endTime":841.36,"body":"put a solid growth strategy behind podcast"},{"startTime":841.36,"endTime":844.682,"body":"guesting and an ability to monetize it."},{"startTime":844.682,"endTime":847.804,"body":"So why don't we talk about this, put it in"},{"startTime":844.682,"endTime":847.804,"body":"the comments."},{"startTime":847.804,"endTime":849.942,"body":"We'd love to hear what you have to say"},{"startTime":847.804,"endTime":849.942,"body":"about this."},{"startTime":849.942,"endTime":851.844,"body":"and look forward to continuing the"},{"startTime":849.942,"endTime":851.844,"body":"conversation."},{"startTime":851.844,"endTime":854.267,"body":"That is it for right now and back to"},{"startTime":851.844,"endTime":854.267,"body":"PodTalks."},{"startTime":854.267,"endTime":855.969,"body":"This is Beate and goodbye."},{"startTime":857.231,"endTime":861.216,"body":"If you enjoyed this episode, please visit"},{"startTime":857.231,"endTime":861.216,"body":"podprose.com slash 266."},{"startTime":861.697,"endTime":865.402,"body":"Then share the link with one person that"},{"startTime":861.697,"endTime":865.402,"body":"you believe it would add value to."},{"startTime":865.402,"endTime":867.504,"body":"Until next time, thank you for listening."}]}