{"version":"1.0.0","segments":[{"startTime":30.798,"endTime":32.859,"body":"You're listening to Podcasting Made"},{"startTime":30.798,"endTime":32.859,"body":"Simple."},{"startTime":32.859,"endTime":34.96,"body":"I'm your host, Alex Sanfilippo."},{"startTime":34.96,"endTime":39.902,"body":"For this episode's guide and resources,"},{"startTime":34.96,"endTime":39.902,"body":"please visit podpros.com slash 270."},{"startTime":40.522,"endTime":44.123999999999995,"body":"And now let's get to the episode."},{"startTime":44.123999999999995,"endTime":48.786,"body":"How can you make your podcast guesting"},{"startTime":44.123999999999995,"endTime":48.786,"body":"even more effective?"},{"startTime":48.906,"endTime":52.968,"body":"Well, that's what we're going to talk"},{"startTime":48.906,"endTime":52.968,"body":"about today about building a system around"},{"startTime":52.968,"endTime":56.929,"body":"your podcast guesting that hosts will"},{"startTime":52.968,"endTime":56.929,"body":"love."},{"startTime":56.954,"endTime":59.774,"body":"and will make your guesting life a dream."},{"startTime":60.435,"endTime":65.116,"body":"I'm Patti Block, and I really grappled"},{"startTime":60.435,"endTime":65.116,"body":"with this question when I first started"},{"startTime":65.116,"endTime":66.696,"body":"guesting on shows."},{"startTime":67.016,"endTime":72.118,"body":"I wanted to be very effective in what I"},{"startTime":67.016,"endTime":72.118,"body":"was doing, and I had three goals."},{"startTime":72.458,"endTime":77.559,"body":"Build a relationship with the podcast"},{"startTime":72.458,"endTime":77.559,"body":"host, raise the visibility of my company,"},{"startTime":77.719,"endTime":81.08,"body":"and develop content that I could use over"},{"startTime":77.719,"endTime":81.08,"body":"and over."},{"startTime":81.08,"endTime":82.761,"body":"Do you have similar goals?"},{"startTime":82.881,"endTime":85.581,"body":"Well, if so, here's some good news."},{"startTime":85.682,"endTime":91.283,"body":"What I'm going to share with you is a"},{"startTime":85.682,"endTime":91.283,"body":"strategy of building a system that you can"},{"startTime":91.283,"endTime":95.62400000000001,"body":"use to do exactly that and will accomplish"},{"startTime":91.283,"endTime":95.62400000000001,"body":"all three goals."},{"startTime":95.784,"endTime":101.266,"body":"Lots of podcast guests show up, answer"},{"startTime":95.784,"endTime":101.266,"body":"questions, and kind of hope for the best."},{"startTime":101.266,"endTime":105.107,"body":"But that one and done strategy won't get"},{"startTime":101.266,"endTime":105.107,"body":"you very far."},{"startTime":105.107,"endTime":110.128,"body":"So I realized that early on, and maybe"},{"startTime":105.107,"endTime":110.128,"body":"you've already experienced that."},{"startTime":110.128,"endTime":114.642,"body":"So I had really high hopes for especially"},{"startTime":110.128,"endTime":114.642,"body":"the first show."},{"startTime":114.642,"endTime":116.962,"body":"that I went on many years ago."},{"startTime":117.283,"endTime":122.645,"body":"And I kept thinking about it and kind of"},{"startTime":117.283,"endTime":122.645,"body":"dreaming, well, I'm gonna be on this show"},{"startTime":122.645,"endTime":126.066,"body":"and they're gonna promote it and I'm gonna"},{"startTime":122.645,"endTime":126.066,"body":"get all these calls."},{"startTime":126.086,"endTime":130.028,"body":"And of course, we all know that's not how"},{"startTime":126.086,"endTime":130.028,"body":"this works."},{"startTime":130.228,"endTime":136.291,"body":"And I recall that first show was based in"},{"startTime":130.228,"endTime":136.291,"body":"Australia and I'm in Texas."},{"startTime":136.311,"endTime":139.752,"body":"So just the time zone difference was"},{"startTime":136.311,"endTime":139.752,"body":"daunting."},{"startTime":139.832,"endTime":142.97,"body":"Once we did the interview, it really went"},{"startTime":139.832,"endTime":142.97,"body":"great."},{"startTime":142.97,"endTime":149.073,"body":"And the host did a great job, not only of"},{"startTime":142.97,"endTime":149.073,"body":"leading the interview, but of promoting it"},{"startTime":149.073,"endTime":149.953,"body":"later."},{"startTime":149.993,"endTime":152.474,"body":"And even so, it was crickets."},{"startTime":152.655,"endTime":157.71699999999998,"body":"You know, there was really no response"},{"startTime":152.655,"endTime":157.71699999999998,"body":"that I saw to that interview."},{"startTime":157.85799999999998,"endTime":163.28099999999998,"body":"And it made me reevaluate what it was that"},{"startTime":157.85799999999998,"endTime":163.28099999999998,"body":"I was working to accomplish, especially"},{"startTime":163.28099999999998,"endTime":169.64399999999998,"body":"because I was putting so much time and"},{"startTime":163.28099999999998,"endTime":169.64399999999998,"body":"energy into setting up, interviewing, and"},{"startTime":169.64399999999998,"endTime":172.545,"body":"then, of course, figuring out what to do."},{"startTime":172.558,"endTime":175.379,"body":"after the interview and how to promote"},{"startTime":172.558,"endTime":175.379,"body":"that."},{"startTime":175.659,"endTime":178.0,"body":"So that's what I wanna talk about today."},{"startTime":178.0,"endTime":183.742,"body":"When I talk about a system, a system is a"},{"startTime":178.0,"endTime":183.742,"body":"series of steps that you can refine and"},{"startTime":183.742,"endTime":184.743,"body":"repeat."},{"startTime":184.98299999999998,"endTime":188.825,"body":"So you might think of it as a checklist"},{"startTime":184.98299999999998,"endTime":188.825,"body":"and you might even wanna develop a"},{"startTime":188.825,"endTime":195.387,"body":"checklist that you use for all the"},{"startTime":188.825,"endTime":195.387,"body":"different phases of being a podcast guest."},{"startTime":195.387,"endTime":200.646,"body":"So for example, you can start with what"},{"startTime":195.387,"endTime":200.646,"body":"you're currently doing when you..."},{"startTime":200.646,"endTime":207.34699999999998,"body":"reach out to podcast hosts, or you use a"},{"startTime":200.646,"endTime":207.34699999999998,"body":"system like PodMatch, which I also use,"},{"startTime":207.40699999999998,"endTime":212.22899999999998,"body":"and that streamlines things because so"},{"startTime":207.40699999999998,"endTime":212.22899999999998,"body":"much of PodMatch is automated."},{"startTime":212.569,"endTime":218.26999999999998,"body":"So having a system ahead of time where you"},{"startTime":212.569,"endTime":218.26999999999998,"body":"figure out which shows you want to appear"},{"startTime":218.26999999999998,"endTime":224.792,"body":"on and who you want to talk with, is their"},{"startTime":218.26999999999998,"endTime":224.792,"body":"audience your audience?"},{"startTime":224.81199999999998,"endTime":226.213,"body":"It's very important."},{"startTime":226.213,"endTime":229.946,"body":"But I think more importantly is, is the"},{"startTime":226.213,"endTime":229.946,"body":"host..."},{"startTime":229.946,"endTime":237.10999999999999,"body":"aligned and do they run a show that also"},{"startTime":229.946,"endTime":237.10999999999999,"body":"aligns with what you're talking about and"},{"startTime":237.10999999999999,"endTime":238.791,"body":"what you want to accomplish."},{"startTime":239.072,"endTime":245.15599999999998,"body":"So at the beginning, you're searching out"},{"startTime":239.072,"endTime":245.15599999999998,"body":"those shows, you're applying or talking to"},{"startTime":245.15599999999998,"endTime":247.498,"body":"the host and you're setting up."},{"startTime":247.498,"endTime":252.62099999999998,"body":"So you already have a system around"},{"startTime":247.498,"endTime":252.62099999999998,"body":"setting up those guesting spots."},{"startTime":252.701,"endTime":259.485,"body":"What you may be missing is how you prepare"},{"startTime":252.701,"endTime":259.485,"body":"and what you do after the interview."},{"startTime":259.538,"endTime":265.359,"body":"So think of it as three stages, before,"},{"startTime":259.538,"endTime":265.359,"body":"during, and after."},{"startTime":265.359,"endTime":269.96,"body":"The before phase, as I said, you're"},{"startTime":265.359,"endTime":269.96,"body":"probably already doing, and you already"},{"startTime":269.96,"endTime":271.821,"body":"have a system around that."},{"startTime":271.88100000000003,"endTime":277.623,"body":"The during phase is about preparing for"},{"startTime":271.88100000000003,"endTime":277.623,"body":"the interview, making sure you have your"},{"startTime":277.623,"endTime":279.043,"body":"talking points."},{"startTime":279.063,"endTime":284.224,"body":"And a lot of times, we feel as though we"},{"startTime":279.063,"endTime":284.224,"body":"have to create something new, some new"},{"startTime":284.224,"endTime":288.294,"body":"concept or new description for every"},{"startTime":284.224,"endTime":288.294,"body":"interview."},{"startTime":288.294,"endTime":294.19599999999997,"body":"And that's not the case because remember"},{"startTime":288.294,"endTime":294.19599999999997,"body":"that there are so many podcasts, your"},{"startTime":294.19599999999997,"endTime":299.378,"body":"message is so widely distributed when"},{"startTime":294.19599999999997,"endTime":299.378,"body":"you're on different shows."},{"startTime":299.378,"endTime":303.68,"body":"And so it's very unlikely that the same"},{"startTime":299.378,"endTime":303.68,"body":"person is going to hear your message more"},{"startTime":303.68,"endTime":304.601,"body":"than once."},{"startTime":304.601,"endTime":309.003,"body":"And because of that, having a core message"},{"startTime":304.601,"endTime":309.003,"body":"is really important."},{"startTime":309.003,"endTime":310.804,"body":"That's what you become known for."},{"startTime":310.804,"endTime":312.464,"body":"So keep that in mind."},{"startTime":312.464,"endTime":315.346,"body":"You don't have to create something new for"},{"startTime":312.464,"endTime":315.346,"body":"every interview."},{"startTime":315.346,"endTime":320.668,"body":"But what you do want is to have that core"},{"startTime":315.346,"endTime":320.668,"body":"message that you talk about all the time."},{"startTime":320.668,"endTime":325.05,"body":"And I will tell you after years of doing"},{"startTime":320.668,"endTime":325.05,"body":"this, I get to the point where sometimes"},{"startTime":325.05,"endTime":328.031,"body":"I'm tired of talking about those"},{"startTime":325.05,"endTime":328.031,"body":"particular topics."},{"startTime":328.031,"endTime":329.311,"body":"Do it anyway."},{"startTime":329.33099999999996,"endTime":333.913,"body":"Because again, there are people out there"},{"startTime":329.33099999999996,"endTime":333.913,"body":"who need to hear your message, and they"},{"startTime":333.913,"endTime":337.895,"body":"aren't necessarily listening to the"},{"startTime":333.913,"endTime":337.895,"body":"podcast that you're on."},{"startTime":337.91499999999996,"endTime":340.816,"body":"So now we have the before and the during."},{"startTime":340.856,"endTime":344.23699999999997,"body":"After the interview is what most people"},{"startTime":340.856,"endTime":344.23699999999997,"body":"neglect."},{"startTime":344.28999999999996,"endTime":346.811,"body":"And that can be the most powerful."},{"startTime":346.851,"endTime":349.793,"body":"A lot of people don't listen to podcasts"},{"startTime":346.851,"endTime":349.793,"body":"live."},{"startTime":349.793,"endTime":352.654,"body":"You don't have to because they're"},{"startTime":349.793,"endTime":352.654,"body":"recorded."},{"startTime":352.654,"endTime":357.397,"body":"So a lot of people, and I know I'm one of"},{"startTime":352.654,"endTime":357.397,"body":"them, I will go back and binge listen to a"},{"startTime":357.397,"endTime":359.45799999999997,"body":"podcast that I'm interested in."},{"startTime":359.45799999999997,"endTime":362.47999999999996,"body":"And that's, I think, where the magic"},{"startTime":359.45799999999997,"endTime":362.47999999999996,"body":"really is."},{"startTime":362.52,"endTime":368.283,"body":"How that episode is promoted, by whom, if"},{"startTime":362.52,"endTime":368.283,"body":"the host is doing a good job promoting it,"},{"startTime":368.283,"endTime":372.325,"body":"if you're promoting it, if you're sharing"},{"startTime":368.283,"endTime":372.325,"body":"it with your network, and also,"},{"startTime":372.402,"endTime":375.263,"body":"Who else is hearing that and sharing it?"},{"startTime":375.263,"endTime":381.20599999999996,"body":"So all of those methods can compound the"},{"startTime":375.263,"endTime":381.20599999999996,"body":"people who get your message."},{"startTime":381.346,"endTime":387.149,"body":"So when we talk about a system, and I'm"},{"startTime":381.346,"endTime":387.149,"body":"gonna focus on the after the interview,"},{"startTime":387.22999999999996,"endTime":391.192,"body":"that is an area where you can do several"},{"startTime":387.22999999999996,"endTime":391.192,"body":"things."},{"startTime":391.192,"endTime":396.294,"body":"Remember I talked about developing content"},{"startTime":391.192,"endTime":396.294,"body":"that I can use over and over."},{"startTime":396.315,"endTime":402.137,"body":"So my system is that I look at developing"},{"startTime":402.186,"endTime":409.491,"body":"two-minute clips from the recording, and"},{"startTime":402.186,"endTime":409.491,"body":"using those in many, many different ways"},{"startTime":409.491,"endTime":415.435,"body":"to not only promote my company and my"},{"startTime":409.491,"endTime":415.435,"body":"message, but to promote the podcast host"},{"startTime":415.435,"endTime":416.976,"body":"and their podcast."},{"startTime":417.056,"endTime":423.381,"body":"And very few people do this, so the"},{"startTime":417.056,"endTime":423.381,"body":"podcast hosts are surprised and thrilled"},{"startTime":423.381,"endTime":425.502,"body":"when you ask for the recording."},{"startTime":425.502,"endTime":427.683,"body":"So let's start from the beginning."},{"startTime":427.904,"endTime":430.746,"body":"When we talk about what do you do after"},{"startTime":427.904,"endTime":430.746,"body":"the interview?"},{"startTime":430.746,"endTime":435.727,"body":"There are three steps that I use and works"},{"startTime":430.746,"endTime":435.727,"body":"really well for me."},{"startTime":435.728,"endTime":438.709,"body":"Start by collecting the recording."},{"startTime":438.709,"endTime":444.631,"body":"Then you want to edit and refine that"},{"startTime":438.709,"endTime":444.631,"body":"recording, and then distribute."},{"startTime":444.631,"endTime":446.712,"body":"So let's take those one at a time."},{"startTime":446.872,"endTime":452.43399999999997,"body":"Ahead of time, before the interview, I ask"},{"startTime":446.872,"endTime":452.43399999999997,"body":"the host, either by email or if I am"},{"startTime":452.43399999999997,"endTime":457.756,"body":"talking with them, maybe they're doing a"},{"startTime":452.43399999999997,"endTime":457.756,"body":"pre-interview visit, I ask them ahead of"},{"startTime":457.756,"endTime":458.997,"body":"time, would it"},{"startTime":460.48199999999997,"endTime":464.805,"body":"I had the recording after the session so"},{"startTime":460.48199999999997,"endTime":464.805,"body":"that I can download it."},{"startTime":464.805,"endTime":468.988,"body":"I then make clips and will promote your"},{"startTime":464.805,"endTime":468.988,"body":"podcast."},{"startTime":468.988,"endTime":470.029,"body":"So I'm very transparent."},{"startTime":470.029,"endTime":473.83099999999996,"body":"I tell them exactly what I'm doing and why"},{"startTime":470.029,"endTime":473.83099999999996,"body":"I'm doing it."},{"startTime":473.83099999999996,"endTime":476.613,"body":"I've never had a podcast host say no."},{"startTime":476.613,"endTime":479.35499999999996,"body":"They're always surprised and very pleased."},{"startTime":479.35499999999996,"endTime":484.05899999999997,"body":"I think they're a little curious,"},{"startTime":479.35499999999996,"endTime":484.05899999999997,"body":"wondering if I'm really going to do that,"},{"startTime":484.05899999999997,"endTime":485.259,"body":"but I do."},{"startTime":485.42,"endTime":488.041,"body":"So that's the collecting piece."},{"startTime":488.306,"endTime":493.287,"body":"Once you get the video, you need to"},{"startTime":488.306,"endTime":493.287,"body":"download it and then file it and have a"},{"startTime":493.287,"endTime":494.527,"body":"filing system."},{"startTime":494.527,"endTime":500.889,"body":"Mine is in Dropbox and I have a folder for"},{"startTime":494.527,"endTime":500.889,"body":"each podcast host by their name."},{"startTime":500.989,"endTime":505.55,"body":"And the reason I do that is because I'm"},{"startTime":500.989,"endTime":505.55,"body":"very unlikely to remember the name of the"},{"startTime":505.55,"endTime":509.371,"body":"podcast, but I will always remember the"},{"startTime":505.55,"endTime":509.371,"body":"name of the host."},{"startTime":509.531,"endTime":513.392,"body":"So all of my recordings are filed in that"},{"startTime":509.531,"endTime":513.392,"body":"way."},{"startTime":513.472,"endTime":516.2330000000001,"body":"I then go into the editing"},{"startTime":518.138,"endTime":523.782,"body":"engaged a video editor, a professional"},{"startTime":518.138,"endTime":523.782,"body":"video editor, through one of the"},{"startTime":523.782,"endTime":526.3240000000001,"body":"platforms, Upwork or Fiverr."},{"startTime":526.384,"endTime":533.35,"body":"These are very low cost people who are"},{"startTime":526.384,"endTime":533.35,"body":"freelancers and have a great deal of"},{"startTime":533.35,"endTime":534.5500000000001,"body":"expertise."},{"startTime":534.671,"endTime":539.4350000000001,"body":"So that's what I did many years ago is I"},{"startTime":534.671,"endTime":539.4350000000001,"body":"reached out, I interviewed and I found a"},{"startTime":539.4350000000001,"endTime":543.038,"body":"video editor that has continued to work"},{"startTime":539.4350000000001,"endTime":543.038,"body":"for me all these years."},{"startTime":543.038,"endTime":545.0590000000001,"body":"He's doing a great job."},{"startTime":545.099,"endTime":548.0210000000001,"body":"He takes the video from the interview."},{"startTime":548.162,"endTime":551.863,"body":"and he chops it up into two minute clips."},{"startTime":551.863,"endTime":558.586,"body":"He sends me those raw clips, I review"},{"startTime":551.863,"endTime":558.586,"body":"them, I add a title for each clip, and my"},{"startTime":558.586,"endTime":563.928,"body":"titles are always a question that relate"},{"startTime":558.586,"endTime":563.928,"body":"to the content of the clip."},{"startTime":563.928,"endTime":567.369,"body":"And don't worry if your clips are a little"},{"startTime":563.928,"endTime":567.369,"body":"bit longer than two minutes."},{"startTime":567.63,"endTime":570.01,"body":"If people are interested, they'll watch"},{"startTime":567.63,"endTime":570.01,"body":"them."},{"startTime":570.071,"endTime":572.932,"body":"And if they're not interested, it doesn't"},{"startTime":570.071,"endTime":572.932,"body":"matter how long it is."},{"startTime":572.932,"endTime":577.673,"body":"So I have some that are five minutes"},{"startTime":572.932,"endTime":577.673,"body":"because I had a point to make."},{"startTime":577.754,"endTime":582.1750000000001,"body":"And it doesn't make sense to edit the"},{"startTime":577.754,"endTime":582.1750000000001,"body":"video to be shorter."},{"startTime":582.1750000000001,"endTime":584.1560000000001,"body":"And if people don't watch it, that's OK."},{"startTime":584.1560000000001,"endTime":587.7180000000001,"body":"It still raises the visibility of my"},{"startTime":584.1560000000001,"endTime":587.7180000000001,"body":"company."},{"startTime":587.738,"endTime":593.7610000000001,"body":"In the editing stage, you want to set some"},{"startTime":587.738,"endTime":593.7610000000001,"body":"standards around what you want those video"},{"startTime":593.7610000000001,"endTime":595.481,"body":"clips to look like."},{"startTime":595.481,"endTime":598.783,"body":"So for example, you want to use your brand"},{"startTime":595.481,"endTime":598.783,"body":"colors."},{"startTime":598.783,"endTime":604.1650000000001,"body":"You want to use your logo, your name, the"},{"startTime":598.783,"endTime":604.1650000000001,"body":"podcast host name, and the name of the"},{"startTime":604.1650000000001,"endTime":605.365,"body":"podcast."},{"startTime":605.5060000000001,"endTime":609.7470000000001,"body":"All of those things will create a standard"},{"startTime":605.5060000000001,"endTime":609.7470000000001,"body":"format."},{"startTime":609.7470000000001,"endTime":615.9300000000001,"body":"Not only does that make it more uniform"},{"startTime":609.7470000000001,"endTime":615.9300000000001,"body":"and tie into your brand directly, but it"},{"startTime":615.9300000000001,"endTime":622.4530000000001,"body":"also is simpler and more cost effective"},{"startTime":615.9300000000001,"endTime":622.4530000000001,"body":"because your video editor is always gonna"},{"startTime":622.4530000000001,"endTime":625.2940000000001,"body":"use that same framework, that same"},{"startTime":622.4530000000001,"endTime":625.2940000000001,"body":"standard."},{"startTime":625.2940000000001,"endTime":629.716,"body":"So once you have that and it looks the way"},{"startTime":625.2940000000001,"endTime":629.716,"body":"you want it to, it sounds the way you want"},{"startTime":629.716,"endTime":633.99,"body":"it to, then you can take those clips, add"},{"startTime":629.716,"endTime":633.99,"body":"the title,"},{"startTime":633.99,"endTime":638.714,"body":"which in my case is always a question,"},{"startTime":633.99,"endTime":638.714,"body":"like, are you eating the broken cookies?"},{"startTime":638.714,"endTime":641.096,"body":"I have a concept called the broken cookie"},{"startTime":638.714,"endTime":641.096,"body":"effect."},{"startTime":641.096,"endTime":647.1,"body":"So that is to raise people's curiosity and"},{"startTime":641.096,"endTime":647.1,"body":"then they can watch the video."},{"startTime":647.5010000000001,"endTime":653.707,"body":"Remember that it's very important that"},{"startTime":647.5010000000001,"endTime":653.707,"body":"your video editor add captioning, not only"},{"startTime":653.707,"endTime":658.8910000000001,"body":"to be inclusive, I mean, that is"},{"startTime":653.707,"endTime":658.8910000000001,"body":"important, but also some enormous number"},{"startTime":658.8910000000001,"endTime":661.9730000000001,"body":"of people watch video with no sound."},{"startTime":662.182,"endTime":667.0450000000001,"body":"So be sure that you have those captions so"},{"startTime":662.182,"endTime":667.0450000000001,"body":"that people can watch your video without"},{"startTime":667.0450000000001,"endTime":669.6270000000001,"body":"sound and still get your message."},{"startTime":669.6270000000001,"endTime":675.831,"body":"Once you have that format and your video"},{"startTime":669.6270000000001,"endTime":675.831,"body":"editor starts pulling out those clips from"},{"startTime":675.831,"endTime":680.3340000000001,"body":"your interview, then you'll want to go"},{"startTime":675.831,"endTime":680.3340000000001,"body":"back and review them, make sure they look"},{"startTime":680.3340000000001,"endTime":684.177,"body":"right and sound right, and then decide how"},{"startTime":680.3340000000001,"endTime":684.177,"body":"you're gonna use them."},{"startTime":684.177,"endTime":689.5010000000001,"body":"So this now takes us from the collection"},{"startTime":684.177,"endTime":689.5010000000001,"body":"phase through the editing phase into the"},{"startTime":689.5010000000001,"endTime":691.1210000000001,"body":"distribution phase."},{"startTime":691.2700000000001,"endTime":693.13,"body":"And this is really the fun part."},{"startTime":693.1700000000001,"endTime":697.291,"body":"Yes, you can use them on social media and"},{"startTime":693.1700000000001,"endTime":697.291,"body":"they're super effective."},{"startTime":697.291,"endTime":699.392,"body":"You'll write a brief post."},{"startTime":699.652,"endTime":705.894,"body":"And what I do is I write a brief post,"},{"startTime":699.652,"endTime":705.894,"body":"typically with a question, then I use"},{"startTime":705.894,"endTime":711.075,"body":"hashtags related to the content or what I"},{"startTime":705.894,"endTime":711.075,"body":"think people are searching for."},{"startTime":711.1750000000001,"endTime":717.197,"body":"And then I have a link that goes to the"},{"startTime":711.1750000000001,"endTime":717.197,"body":"entire interview that's posted on my"},{"startTime":717.197,"endTime":718.2170000000001,"body":"website."},{"startTime":718.4060000000001,"endTime":724.427,"body":"So that means I'm also driving traffic to"},{"startTime":718.4060000000001,"endTime":724.427,"body":"my website and all of my interviews are in"},{"startTime":724.427,"endTime":726.628,"body":"one place on a media page."},{"startTime":726.8480000000001,"endTime":733.35,"body":"So one of the things that I find really"},{"startTime":726.8480000000001,"endTime":733.35,"body":"effective and important is that I'm very"},{"startTime":733.35,"endTime":740.7520000000001,"body":"consistent in what I'm doing and the look"},{"startTime":733.35,"endTime":740.7520000000001,"body":"is consistent, the sound, the appearance,"},{"startTime":740.7520000000001,"endTime":743.873,"body":"the message, everything is consistent."},{"startTime":743.873,"endTime":747.2330000000001,"body":"And I think that's really important so"},{"startTime":743.873,"endTime":747.2330000000001,"body":"that the"},{"startTime":747.63,"endTime":752.8530000000001,"body":"you don't look haphazard and the listener"},{"startTime":747.63,"endTime":752.8530000000001,"body":"or the person who is consuming your"},{"startTime":752.8530000000001,"endTime":760.779,"body":"content gets a sense of who you are, the"},{"startTime":752.8530000000001,"endTime":760.779,"body":"work that you do, and how you're"},{"startTime":760.779,"endTime":761.6790000000001,"body":"effective."},{"startTime":761.6790000000001,"endTime":764.541,"body":"And consistency is a really important part"},{"startTime":761.6790000000001,"endTime":764.541,"body":"of that."},{"startTime":765.042,"endTime":770.846,"body":"You can also post those clips on YouTube"},{"startTime":765.042,"endTime":770.846,"body":"and the benefit of doing that is that it"},{"startTime":770.846,"endTime":775.869,"body":"improves the search engine optimization on"},{"startTime":770.846,"endTime":775.869,"body":"your website when you link it back to your"},{"startTime":775.869,"endTime":776.849,"body":"website."},{"startTime":777.154,"endTime":783.278,"body":"So there are lots of behind the scenes"},{"startTime":777.154,"endTime":783.278,"body":"things that benefit you in having all"},{"startTime":783.278,"endTime":789.162,"body":"these clips as opposed to one interview"},{"startTime":783.278,"endTime":789.162,"body":"that's maybe 40 minutes long."},{"startTime":789.402,"endTime":796.1270000000001,"body":"You now have maybe 10 two minute clips"},{"startTime":789.402,"endTime":796.1270000000001,"body":"that you can use over and over."},{"startTime":796.2270000000001,"endTime":802.052,"body":"You can use them in your email newsletter,"},{"startTime":796.2270000000001,"endTime":802.052,"body":"in of course social media on all the"},{"startTime":802.052,"endTime":803.172,"body":"platforms."},{"startTime":803.2520000000001,"endTime":805.153,"body":"You can also use them."},{"startTime":805.586,"endTime":809.447,"body":"when you are promoting yourself for other"},{"startTime":805.586,"endTime":809.447,"body":"podcasts."},{"startTime":809.5680000000001,"endTime":814.4300000000001,"body":"So you might send one as an example to the"},{"startTime":809.5680000000001,"endTime":814.4300000000001,"body":"host of your speaking style."},{"startTime":814.591,"endTime":817.3520000000001,"body":"So there's so many ways that you can use"},{"startTime":814.591,"endTime":817.3520000000001,"body":"that."},{"startTime":817.3520000000001,"endTime":822.1750000000001,"body":"And now I have thousands of clips to use"},{"startTime":817.3520000000001,"endTime":822.1750000000001,"body":"over and over."},{"startTime":822.1750000000001,"endTime":828.018,"body":"And the ones that I find are not as"},{"startTime":822.1750000000001,"endTime":828.018,"body":"effective or maybe I don't like the way I"},{"startTime":828.018,"endTime":833.721,"body":"came across when I was saying something, I"},{"startTime":828.018,"endTime":833.721,"body":"just remove that one and don't use it"},{"startTime":833.721,"endTime":834.481,"body":"again."},{"startTime":834.6700000000001,"endTime":840.1940000000001,"body":"So you have a lot of choices and latitude"},{"startTime":834.6700000000001,"endTime":840.1940000000001,"body":"in how you're using these clips."},{"startTime":840.3340000000001,"endTime":846.119,"body":"Every time I post on social media, I'm"},{"startTime":840.3340000000001,"endTime":846.119,"body":"also tagging the podcast host."},{"startTime":846.4390000000001,"endTime":849.0210000000001,"body":"I'm also sharing it with my network."},{"startTime":849.302,"endTime":854.225,"body":"So the host can see that I really did what"},{"startTime":849.302,"endTime":854.225,"body":"I said I was gonna do."},{"startTime":854.306,"endTime":860.8710000000001,"body":"I made the clips, I posted them, I'm"},{"startTime":854.306,"endTime":860.8710000000001,"body":"promoting their podcast, and often they're"},{"startTime":860.8710000000001,"endTime":864.018,"body":"commenting and we're starting more"},{"startTime":860.8710000000001,"endTime":864.018,"body":"engagement."},{"startTime":864.018,"endTime":865.3380000000001,"body":"by doing that."},{"startTime":865.518,"endTime":872.7,"body":"So as I mentioned, the podcast hosts are"},{"startTime":865.518,"endTime":872.7,"body":"surprised and happy and really think this"},{"startTime":872.7,"endTime":877.861,"body":"is great, and I get more engagement, more"},{"startTime":872.7,"endTime":877.861,"body":"visibility."},{"startTime":877.861,"endTime":881.682,"body":"And so again, it accomplishes those three"},{"startTime":877.861,"endTime":881.682,"body":"goals of building a great relationship"},{"startTime":881.682,"endTime":889.104,"body":"with the host who may ask me back, but he"},{"startTime":881.682,"endTime":889.104,"body":"or she may also refer me to other podcast"},{"startTime":889.104,"endTime":889.964,"body":"hosts."},{"startTime":890.085,"endTime":893.865,"body":"It also develops all that content that I"},{"startTime":890.085,"endTime":893.865,"body":"can reuse."},{"startTime":894.3660000000001,"endTime":897.628,"body":"and it raises the visibility of my"},{"startTime":894.3660000000001,"endTime":897.628,"body":"company."},{"startTime":897.628,"endTime":899.889,"body":"So again, it does all three things."},{"startTime":900.13,"endTime":906.8340000000001,"body":"So keep in mind, this is a very simple,"},{"startTime":900.13,"endTime":906.8340000000001,"body":"cost-effective strategy, and I post"},{"startTime":906.8340000000001,"endTime":907.4350000000001,"body":"regularly."},{"startTime":907.4350000000001,"endTime":913.1790000000001,"body":"So for me, I post three times a week with"},{"startTime":907.4350000000001,"endTime":913.1790000000001,"body":"these clips and have been doing that very"},{"startTime":913.1790000000001,"endTime":915.1600000000001,"body":"consistently for a long time."},{"startTime":915.1600000000001,"endTime":917.8820000000001,"body":"So I get lots of impressions."},{"startTime":917.8820000000001,"endTime":923.3900000000001,"body":"Mostly I'm posting on LinkedIn because"},{"startTime":917.8820000000001,"endTime":923.3900000000001,"body":"that's where my audience is, but."},{"startTime":923.3900000000001,"endTime":927.7520000000001,"body":"have an outsourced marketing company that"},{"startTime":923.3900000000001,"endTime":927.7520000000001,"body":"is posting on all of the major platforms."},{"startTime":927.7520000000001,"endTime":932.995,"body":"And so most of my engagement is on"},{"startTime":927.7520000000001,"endTime":932.995,"body":"LinkedIn, but I'm visible on the other"},{"startTime":932.995,"endTime":934.115,"body":"platforms."},{"startTime":934.176,"endTime":940.0790000000001,"body":"So again, a very simple cost-effective"},{"startTime":934.176,"endTime":940.0790000000001,"body":"strategy that once you get these steps in"},{"startTime":940.0790000000001,"endTime":945.682,"body":"place and maybe you have a checklist, it's"},{"startTime":940.0790000000001,"endTime":945.682,"body":"easy to follow and it becomes a habit."},{"startTime":945.9830000000001,"endTime":950.585,"body":"And the more you do it, the better results"},{"startTime":945.9830000000001,"endTime":950.585,"body":"you will start to see."},{"startTime":950.585,"endTime":951.245,"body":"So"},{"startTime":951.678,"endTime":956.08,"body":"Think about what are your goals for being"},{"startTime":951.678,"endTime":956.08,"body":"a podcast guest?"},{"startTime":956.08,"endTime":959.0210000000001,"body":"How can you make it as effective as"},{"startTime":956.08,"endTime":959.0210000000001,"body":"possible?"},{"startTime":959.142,"endTime":965.5450000000001,"body":"And using that system of all the steps"},{"startTime":959.142,"endTime":965.5450000000001,"body":"that you do before the interview, during"},{"startTime":965.5450000000001,"endTime":971.308,"body":"the interview, and after the interview"},{"startTime":965.5450000000001,"endTime":971.308,"body":"will make you a very sought after guest,"},{"startTime":971.4490000000001,"endTime":977.912,"body":"will raise the visibility of you, your"},{"startTime":971.4490000000001,"endTime":977.912,"body":"message, and your company, and will make"},{"startTime":977.912,"endTime":980.673,"body":"all that time and energy that you're"},{"startTime":977.912,"endTime":980.673,"body":"investing."},{"startTime":980.826,"endTime":982.187,"body":"really worthwhile."},{"startTime":982.187,"endTime":983.147,"body":"Thank you."},{"startTime":984.248,"endTime":988.2510000000001,"body":"If you enjoyed this episode, please visit"},{"startTime":984.248,"endTime":988.2510000000001,"body":"podprose.com slash 270."},{"startTime":988.731,"endTime":992.4140000000001,"body":"Then share the link with one person that"},{"startTime":988.731,"endTime":992.4140000000001,"body":"you believe it would add value to."},{"startTime":992.4140000000001,"endTime":994.5150000000001,"body":"Until next time, thank you for listening."}]}