{"version":"1.0.0","segments":[{"startTime":2.003,"endTime":4.044,"body":"You're listening to Podcasting Made"},{"startTime":2.003,"endTime":4.044,"body":"Simple."},{"startTime":4.044,"endTime":6.185,"body":"I'm your host, Alex Sanfilippo."},{"startTime":6.185,"endTime":10.728,"body":"For this episode's guide and resources,"},{"startTime":6.185,"endTime":10.728,"body":"please visit podprose.com slash 275."},{"startTime":11.729,"endTime":13.649,"body":"And now let's get to the episode."},{"startTime":15.33,"endTime":17.571,"body":"Jay Papasan, welcome to Podcasting Made"},{"startTime":15.33,"endTime":17.571,"body":"Simple."},{"startTime":17.571,"endTime":19.113,"body":"So excited to have you here with us today."},{"startTime":19.113,"endTime":20.194,"body":"Hey, I'm excited to be back."},{"startTime":20.194,"endTime":21.254,"body":"It's great to see you, Alex."},{"startTime":21.254,"endTime":21.795,"body":"Yeah, man, you too."},{"startTime":21.795,"endTime":24.257,"body":"Hey, before we got started, something I"},{"startTime":21.795,"endTime":24.257,"body":"want to mention real quick is that you"},{"startTime":24.257,"endTime":27.379,"body":"talked about your one thing, which is"},{"startTime":24.257,"endTime":27.379,"body":"we're going to get into today, really"},{"startTime":27.379,"endTime":30.042,"body":"ultimately being around this idea of"},{"startTime":27.379,"endTime":30.042,"body":"content creation."},{"startTime":30.042,"endTime":30.302,"body":"Yeah."},{"startTime":30.302,"endTime":33.364,"body":"And I just want to hear you riff a little"},{"startTime":30.302,"endTime":33.364,"body":"bit here just about your passion for"},{"startTime":33.364,"endTime":34.005,"body":"creating content."},{"startTime":34.005,"endTime":38.248,"body":"Because if anyone looks at your resume,"},{"startTime":34.005,"endTime":38.248,"body":"what you've accomplished, that might not"},{"startTime":38.248,"endTime":39.926,"body":"be the first thing somebody says."},{"startTime":39.926,"endTime":40.726,"body":"that you are, right?"},{"startTime":40.726,"endTime":43.608,"body":"But that's still how you identify, and"},{"startTime":40.726,"endTime":43.608,"body":"that's still your major one thing."},{"startTime":43.608,"endTime":44.729,"body":"Can you just talk about that real quick?"},{"startTime":44.729,"endTime":48.091,"body":"Cause I want this to relate to both"},{"startTime":44.729,"endTime":48.091,"body":"podcast guests and hosts really well."},{"startTime":48.091,"endTime":48.712,"body":"Yeah, sure."},{"startTime":48.712,"endTime":51.234,"body":"I mean, I've always been kind of a book"},{"startTime":48.712,"endTime":51.234,"body":"nerd, right?"},{"startTime":51.234,"endTime":56.717,"body":"That was where I went to escape as a kind"},{"startTime":51.234,"endTime":56.717,"body":"of a very small sized seventh grader and"},{"startTime":56.717,"endTime":58.579,"body":"nerdy, like playing Dungeons and Dragons."},{"startTime":58.579,"endTime":61.201,"body":"I'd go read my books, cause I wasn't that"},{"startTime":58.579,"endTime":61.201,"body":"socially adept."},{"startTime":61.201,"endTime":62.702,"body":"I grew late, late bloomer."},{"startTime":62.702,"endTime":64.103,"body":"That turned into an English major."},{"startTime":64.103,"endTime":67.225,"body":"That turned into being an editor in New"},{"startTime":64.103,"endTime":67.225,"body":"York, working on books."},{"startTime":67.225,"endTime":68.15,"body":"And eventually..."},{"startTime":68.15,"endTime":71.292,"body":"Like where I kind of think of the two"},{"startTime":68.15,"endTime":71.292,"body":"chapters of my life, I had this period"},{"startTime":71.292,"endTime":74.794,"body":"where I thought, maybe I'm gonna be an"},{"startTime":71.292,"endTime":74.794,"body":"academic, maybe I'm gonna be an editor."},{"startTime":74.794,"endTime":76.935,"body":"Met my wife, we moved to Texas."},{"startTime":76.935,"endTime":80.518,"body":"I could have maybe tried to get a job at"},{"startTime":76.935,"endTime":80.518,"body":"the University of Texas, but I kind of was"},{"startTime":80.518,"endTime":83.48,"body":"turned off on academics after getting my"},{"startTime":80.518,"endTime":83.48,"body":"master's."},{"startTime":83.48,"endTime":88.343,"body":"You think that business is cutthroat,"},{"startTime":83.48,"endTime":88.343,"body":"academics can be really political."},{"startTime":88.663,"endTime":91.785,"body":"And I was also naive and young, so I"},{"startTime":88.663,"endTime":91.785,"body":"didn't know like maybe everything's that"},{"startTime":91.785,"endTime":92.286,"body":"way."},{"startTime":92.286,"endTime":96.509,"body":"But I was leaning more into the writing"},{"startTime":92.286,"endTime":96.509,"body":"career by the time I moved here, and I"},{"startTime":96.509,"endTime":98.249,"body":"happened to partner with Gary Keller."},{"startTime":98.306,"endTime":103.907,"body":"And the fact that we were able to write"},{"startTime":98.306,"endTime":103.907,"body":"our first book in a little over 100 days,"},{"startTime":103.907,"endTime":108.508,"body":"that book went on to sell 1.6 million"},{"startTime":103.907,"endTime":108.508,"body":"copies to date."},{"startTime":109.009,"endTime":113.55,"body":"Like that act of being someone who knew"},{"startTime":109.009,"endTime":113.55,"body":"how to write, knew how to edit, knew how"},{"startTime":113.55,"endTime":118.111,"body":"to curate content, who understood how to"},{"startTime":113.55,"endTime":118.111,"body":"build an audience, all of those skills,"},{"startTime":118.151,"endTime":120.092,"body":"call it the creator skills."},{"startTime":120.132,"endTime":123.173,"body":"That's what got me every opportunity"},{"startTime":120.132,"endTime":123.173,"body":"that's come after."},{"startTime":123.173,"endTime":125.313,"body":"You know, I've gotten to partner with"},{"startTime":123.173,"endTime":125.313,"body":"Gary."},{"startTime":126.374,"endTime":129.837,"body":"one of the best entrepreneurs alive today"},{"startTime":126.374,"endTime":129.837,"body":"on multiple businesses."},{"startTime":129.837,"endTime":134.161,"body":"My wife and I started investing and we"},{"startTime":129.837,"endTime":134.161,"body":"used the royalties from the books and the"},{"startTime":134.161,"endTime":134.481,"body":"pay."},{"startTime":134.481,"endTime":137.824,"body":"Like we just like, we learned a lot of"},{"startTime":134.481,"endTime":137.824,"body":"great lessons from the books."},{"startTime":137.824,"endTime":140.406,"body":"And I just know that that's the tip of the"},{"startTime":137.824,"endTime":140.406,"body":"spear for me."},{"startTime":140.626,"endTime":144.95,"body":"So I have a coach, I've had a coach for, I"},{"startTime":140.626,"endTime":144.95,"body":"guess going on 14 years, and I've had"},{"startTime":144.95,"endTime":148.513,"body":"multiple ones over the years, even though"},{"startTime":144.95,"endTime":148.513,"body":"I get to work with Gary."},{"startTime":148.754,"endTime":153.27,"body":"And I have about five metrics and two of"},{"startTime":148.754,"endTime":153.27,"body":"them."},{"startTime":153.27,"endTime":156.451,"body":"have not changed at all over that period"},{"startTime":153.27,"endTime":156.451,"body":"of time."},{"startTime":156.711,"endTime":161.433,"body":"I have to be reading new books and I have"},{"startTime":156.711,"endTime":161.433,"body":"to be writing."},{"startTime":161.433,"endTime":165.775,"body":"So I track how many writing days, which is"},{"startTime":161.433,"endTime":165.775,"body":"a certain amount of time I have for just"},{"startTime":165.775,"endTime":167.355,"body":"pure creativity."},{"startTime":167.495,"endTime":171.677,"body":"A big block of time where I'm going in to"},{"startTime":167.495,"endTime":171.677,"body":"create something or advance creating"},{"startTime":171.677,"endTime":172.597,"body":"something."},{"startTime":172.738,"endTime":173.798,"body":"And then like how many books?"},{"startTime":173.798,"endTime":178.62,"body":"I try to read about one a week, probably"},{"startTime":173.798,"endTime":178.62,"body":"average about 45 a year at this point."},{"startTime":178.96,"endTime":182.721,"body":"And I had a mentor that just said, if you"},{"startTime":178.96,"endTime":182.721,"body":"want to be"},{"startTime":182.73,"endTime":185.65,"body":"a professional writer will just substitute"},{"startTime":182.73,"endTime":185.65,"body":"creator."},{"startTime":185.65,"endTime":189.792,"body":"It's all about creativity and creativity"},{"startTime":185.65,"endTime":189.792,"body":"in his mind was connecting the dots."},{"startTime":189.792,"endTime":193.973,"body":"As a professional, you need to be"},{"startTime":189.792,"endTime":193.973,"body":"professional about having more dots than"},{"startTime":193.973,"endTime":195.794,"body":"the average person to connect."},{"startTime":195.854,"endTime":198.795,"body":"So, read, read and read with purpose."},{"startTime":198.795,"endTime":204.937,"body":"So like I think of those as the two things"},{"startTime":198.795,"endTime":204.937,"body":"that help me show up and be able to write"},{"startTime":204.937,"endTime":205.397,"body":"regularly."},{"startTime":205.397,"endTime":207.077,"body":"I have a weekly newsletter."},{"startTime":207.25,"endTime":211.571,"body":"I have a monthly personal newsletter, I'm"},{"startTime":207.25,"endTime":211.571,"body":"writing books, I'm working on podcasts,"},{"startTime":211.571,"endTime":217.232,"body":"I'm doing all those things, but that"},{"startTime":211.571,"endTime":217.232,"body":"writing time that I block religiously and"},{"startTime":217.232,"endTime":222.574,"body":"the reading of really interesting"},{"startTime":217.232,"endTime":222.574,"body":"non-fiction and business books is the fuel"},{"startTime":222.574,"endTime":223.954,"body":"that makes everything else happen."},{"startTime":223.954,"endTime":225.054,"body":"Does that make sense?"},{"startTime":225.054,"endTime":227.655,"body":"Yeah, it does and I so respect that."},{"startTime":227.655,"endTime":231.296,"body":"And man, so the last time I had you on"},{"startTime":227.655,"endTime":231.296,"body":"like the show, which was when it was"},{"startTime":231.296,"endTime":234.777,"body":"called Creating a Brand, same feed"},{"startTime":231.296,"endTime":234.777,"body":"everybody, so you can go back and find"},{"startTime":234.777,"endTime":235.997,"body":"that if you're interested,"},{"startTime":237.374,"endTime":240.415,"body":"right when I started my business, and I"},{"startTime":237.374,"endTime":240.415,"body":"will say the one thing that we're gonna"},{"startTime":240.415,"endTime":244.577,"body":"talk about today had a profound impact on"},{"startTime":240.415,"endTime":244.577,"body":"my life as an entrepreneur."},{"startTime":244.598,"endTime":248.58,"body":"And the thing is, I was thinking like, how"},{"startTime":244.598,"endTime":248.58,"body":"do I bring Jay back and it makes sense for"},{"startTime":248.58,"endTime":249.901,"body":"podcast guests and podcast hosts?"},{"startTime":249.901,"endTime":253.783,"body":"And I thought about it, I'm like, okay,"},{"startTime":249.901,"endTime":253.783,"body":"this goes beyond just being about"},{"startTime":253.783,"endTime":257.385,"body":"entrepreneurship and even being in real"},{"startTime":253.783,"endTime":257.385,"body":"estate in any sense of the way or any"},{"startTime":257.385,"endTime":259.466,"body":"sense of the method of how you do that,"},{"startTime":257.385,"endTime":259.466,"body":"right?"},{"startTime":259.466,"endTime":260.687,"body":"It can go into this as well."},{"startTime":260.687,"endTime":263.868,"body":"And I wanted you to share a little bit"},{"startTime":260.687,"endTime":263.868,"body":"about kind of how you really, first and"},{"startTime":263.868,"endTime":264.949,"body":"foremost, are a content creator."},{"startTime":264.949,"endTime":266.194,"body":"I know you also are running"},{"startTime":266.194,"endTime":269.576,"body":"managing, if you will, a handful of"},{"startTime":266.194,"endTime":269.576,"body":"podcasts within your organization."},{"startTime":269.576,"endTime":273.159,"body":"So like you understand this really well"},{"startTime":269.576,"endTime":273.159,"body":"and something interesting."},{"startTime":273.159,"endTime":273.88,"body":"Here's a fun fact."},{"startTime":273.88,"endTime":278.724,"body":"Podcasting has a four times greater"},{"startTime":273.88,"endTime":278.724,"body":"failure rate than starting a business."},{"startTime":278.724,"endTime":280.986,"body":"So if you're trying to become an"},{"startTime":278.724,"endTime":280.986,"body":"entrepreneur, start a business, you're"},{"startTime":280.986,"endTime":284.729,"body":"four times more likely based on a two year"},{"startTime":280.986,"endTime":284.729,"body":"timeframe to make it as a business owner"},{"startTime":284.729,"endTime":287.171,"body":"than you are as a podcaster, which is very"},{"startTime":284.729,"endTime":287.171,"body":"interesting to me."},{"startTime":287.171,"endTime":289.373,"body":"I did this big report on the math and"},{"startTime":287.171,"endTime":289.373,"body":"stuff like that."},{"startTime":289.373,"endTime":289.93,"body":"So."},{"startTime":289.93,"endTime":293.011,"body":"Again, I'm excited that we found a way to"},{"startTime":289.93,"endTime":293.011,"body":"make this work because I think it's gonna"},{"startTime":293.011,"endTime":294.072,"body":"be really valuable."},{"startTime":294.072,"endTime":296.853,"body":"And the best place to start is, can you"},{"startTime":294.072,"endTime":296.853,"body":"just give us a brief overview of kind of"},{"startTime":296.853,"endTime":299.315,"body":"where we're going today with this concept"},{"startTime":296.853,"endTime":299.315,"body":"of the one thing?"},{"startTime":299.315,"endTime":302.977,"body":"So, you know, we could have called the"},{"startTime":299.315,"endTime":302.977,"body":"book Focus on What Matters, and then"},{"startTime":302.977,"endTime":303.797,"body":"nobody would have bought it."},{"startTime":303.797,"endTime":304.057,"body":"Correct."},{"startTime":304.057,"endTime":306.338,"body":"Because people thought, well, what's the"},{"startTime":304.057,"endTime":306.338,"body":"one thing, right?"},{"startTime":306.338,"endTime":308.779,"body":"It had that intriguing question mark."},{"startTime":308.96,"endTime":313.062,"body":"But Gary's superpower, you know, my"},{"startTime":308.96,"endTime":313.062,"body":"co-author, Gary Keller, founded Keller"},{"startTime":313.062,"endTime":317.084,"body":"Williams, his superpower has always been,"},{"startTime":313.062,"endTime":317.084,"body":"he will work really, really hard to"},{"startTime":317.084,"endTime":319.985,"body":"identify what the number one priority is."},{"startTime":320.03,"endTime":324.914,"body":"then work really, really hard to ask,"},{"startTime":320.03,"endTime":324.914,"body":"what's the most leveraged activity we can"},{"startTime":324.914,"endTime":329.118,"body":"do to make that outcome happen for our"},{"startTime":324.914,"endTime":329.118,"body":"number one priority?"},{"startTime":329.118,"endTime":333.162,"body":"And then he will dedicate more time,"},{"startTime":329.118,"endTime":333.162,"body":"resources, and energy than almost anyone"},{"startTime":333.162,"endTime":334.743,"body":"else to making that happen."},{"startTime":334.743,"endTime":337.146,"body":"And that has been the pattern in all of"},{"startTime":334.743,"endTime":337.146,"body":"his successes."},{"startTime":337.146,"endTime":341.249,"body":"It's been the pattern in all of my big"},{"startTime":337.146,"endTime":341.249,"body":"successes, is you identify the thing that"},{"startTime":341.249,"endTime":342.631,"body":"matters absolutely the most."},{"startTime":342.631,"endTime":344.272,"body":"We've all heard of the 80-20 rule."},{"startTime":344.272,"endTime":346.022,"body":"This is just that on steroids."},{"startTime":346.022,"endTime":348.624,"body":"identify the 20% of the 20% of the 20%."},{"startTime":348.624,"endTime":351.846,"body":"You just keep asking, what's the 20% until"},{"startTime":348.624,"endTime":351.846,"body":"you get to one?"},{"startTime":351.846,"endTime":354.128,"body":"And then that becomes your number one"},{"startTime":351.846,"endTime":354.128,"body":"priority."},{"startTime":354.128,"endTime":356.55,"body":"It's ideally the first thing you tackle"},{"startTime":354.128,"endTime":356.55,"body":"each day."},{"startTime":356.55,"endTime":361.174,"body":"You block time for it, meaning you make an"},{"startTime":356.55,"endTime":361.174,"body":"appointment with yourself to do that, not"},{"startTime":361.174,"endTime":365.698,"body":"just with other people, if it's not"},{"startTime":361.174,"endTime":365.698,"body":"collaborative, and you stick with it until"},{"startTime":365.698,"endTime":367.219,"body":"it's almost automatic."},{"startTime":367.219,"endTime":369.721,"body":"And that's kind of the essence of what"},{"startTime":367.219,"endTime":369.721,"body":"we're talking about."},{"startTime":369.721,"endTime":371.183,"body":"And there's all kinds of challenges."},{"startTime":371.183,"endTime":374.846,"body":"There's all kinds of junk the world throws"},{"startTime":371.183,"endTime":374.846,"body":"at us that can distract us."},{"startTime":374.846,"endTime":376.706,"body":"It's really hard to say no."},{"startTime":376.706,"endTime":380.828,"body":"It's really hard to tap in and manage the"},{"startTime":376.706,"endTime":380.828,"body":"chaos while you're focused on one thing."},{"startTime":380.828,"endTime":386.591,"body":"So it is easy in principle and it is"},{"startTime":380.828,"endTime":386.591,"body":"incredibly challenging to live."},{"startTime":386.591,"endTime":390.973,"body":"But when I study the most successful"},{"startTime":386.591,"endTime":390.973,"body":"businesses, the most successful authors,"},{"startTime":390.973,"endTime":395.676,"body":"creators, business people, individual"},{"startTime":390.973,"endTime":395.676,"body":"contributors, it is a theme in their life."},{"startTime":395.676,"endTime":399.317,"body":"If you start looking under the hood and"},{"startTime":395.676,"endTime":399.317,"body":"picking it apart, you're like, oh, they"},{"startTime":399.317,"endTime":400.022,"body":"really..."},{"startTime":400.022,"endTime":403.825,"body":"focused on this, and this is the thing"},{"startTime":400.022,"endTime":403.825,"body":"that helped them get to the elbow of the"},{"startTime":403.825,"endTime":406.247,"body":"curve and hit extraordinary success."},{"startTime":406.247,"endTime":407.888,"body":"Man, I'm so excited to dive into this"},{"startTime":406.247,"endTime":407.888,"body":"today."},{"startTime":407.888,"endTime":408.829,"body":"Can't even tell you."},{"startTime":408.829,"endTime":410.05,"body":"I'm just, I'm excited diving this."},{"startTime":410.05,"endTime":413.553,"body":"We're going to go through the three main"},{"startTime":410.05,"endTime":413.553,"body":"topics, if you will, or categories that"},{"startTime":413.553,"endTime":414.313,"body":"are covering this."},{"startTime":414.313,"endTime":418.537,"body":"It's the lies, the truths, and unleashing"},{"startTime":414.313,"endTime":418.537,"body":"extraordinary results."},{"startTime":418.537,"endTime":420.278,"body":"And again, really thrilled to go into"},{"startTime":418.537,"endTime":420.278,"body":"this."},{"startTime":420.278,"endTime":421.419,"body":"We're going to go section by section."},{"startTime":421.419,"endTime":423.241,"body":"So the first section being the lies."},{"startTime":423.241,"endTime":426.864,"body":"This is one that I really want to cover"},{"startTime":423.241,"endTime":426.864,"body":"and have you dive into here, that I hear"},{"startTime":426.864,"endTime":429.182,"body":"all the time from podcasts, guests, and"},{"startTime":426.864,"endTime":429.182,"body":"hosts."},{"startTime":429.182,"endTime":431.203,"body":"And it's when I ask them, okay, like, what"},{"startTime":429.182,"endTime":431.203,"body":"are you focused on right now?"},{"startTime":431.203,"endTime":434.206,"body":"They're like, well, everything, because"},{"startTime":431.203,"endTime":434.206,"body":"everything matters, right?"},{"startTime":434.206,"endTime":437.348,"body":"And you even say in the book, everything"},{"startTime":434.206,"endTime":437.348,"body":"doesn't matter equally, right?"},{"startTime":437.348,"endTime":439.79,"body":"The lie is that everything matters the"},{"startTime":437.348,"endTime":439.79,"body":"same."},{"startTime":439.79,"endTime":444.234,"body":"And can you just talk about why this isn't"},{"startTime":439.79,"endTime":444.234,"body":"true even for us as content creators?"},{"startTime":444.234,"endTime":446.175,"body":"And I'll also add why it's a challenge,"},{"startTime":444.234,"endTime":446.175,"body":"right?"},{"startTime":446.175,"endTime":449.978,"body":"As a solopreneur, as an entrepreneur, if"},{"startTime":446.175,"endTime":449.978,"body":"you've got a job and this is your side"},{"startTime":449.978,"endTime":454.781,"body":"gig, there's a huge list of things that"},{"startTime":449.978,"endTime":454.781,"body":"simply have to get done."},{"startTime":454.97,"endTime":458.11,"body":"If you're a podcast, you've got to be"},{"startTime":454.97,"endTime":458.11,"body":"booking out, you've got to be planning"},{"startTime":458.11,"endTime":460.691,"body":"your content, you've got to be recording"},{"startTime":458.11,"endTime":460.691,"body":"it, you've got to be editing it, you've"},{"startTime":460.691,"endTime":465.392,"body":"got to be posting, you've got to be"},{"startTime":460.691,"endTime":465.392,"body":"promoting it, all of the things."},{"startTime":465.432,"endTime":470.294,"body":"And so it can be so easy to just be"},{"startTime":465.432,"endTime":470.294,"body":"constantly in triage mode."},{"startTime":470.294,"endTime":473.515,"body":"And so I actually don't think people argue"},{"startTime":470.294,"endTime":473.515,"body":"that everything matters equally."},{"startTime":473.515,"endTime":475.135,"body":"That's just how they end up."},{"startTime":475.135,"endTime":479.976,"body":"And when you are just going through your"},{"startTime":475.135,"endTime":479.976,"body":"to-do list and trying to cross off as many"},{"startTime":479.976,"endTime":483.397,"body":"things as you can, jumping from meeting to"},{"startTime":479.976,"endTime":483.397,"body":"meeting, got two screens up the whole"},{"startTime":483.397,"endTime":484.15,"body":"thing,"},{"startTime":484.15,"endTime":486.831,"body":"You're inherently treating everything like"},{"startTime":484.15,"endTime":486.831,"body":"it matters equally."},{"startTime":486.831,"endTime":489.872,"body":"So the trick is just what we talked about"},{"startTime":486.831,"endTime":489.872,"body":"a little bit earlier."},{"startTime":490.132,"endTime":492.333,"body":"I want to use Pareto's principle, the"},{"startTime":490.132,"endTime":492.333,"body":"80-20."},{"startTime":492.833,"endTime":496.334,"body":"So I want to take my to-do list and turn"},{"startTime":492.833,"endTime":496.334,"body":"it into a success list."},{"startTime":496.415,"endTime":498.796,"body":"So of all the things, I'm going to use"},{"startTime":496.415,"endTime":498.796,"body":"week, right?"},{"startTime":498.796,"endTime":500.737,"body":"It could be a month, it could be a day."},{"startTime":500.737,"endTime":504.258,"body":"Like when you're looking at what has to be"},{"startTime":500.737,"endTime":504.258,"body":"done, I'm going to say for the week."},{"startTime":504.498,"endTime":507.379,"body":"What are all the things that just"},{"startTime":504.498,"endTime":507.379,"body":"absolutely have to get done?"},{"startTime":507.379,"endTime":510.881,"body":"Because a lot of, I'm assuming a lot of"},{"startTime":507.379,"endTime":510.881,"body":"your audience is creating a weekly."},{"startTime":510.881,"endTime":512.661,"body":"That seems to be the most common."},{"startTime":512.778,"endTime":516.1,"body":"So what are all the things that have to"},{"startTime":512.778,"endTime":516.1,"body":"get done this week?"},{"startTime":516.6,"endTime":518.841,"body":"Well, now prioritize it."},{"startTime":518.902,"endTime":522.104,"body":"So go through the list, it's usually"},{"startTime":518.902,"endTime":522.104,"body":"really long, and circle the ones that are"},{"startTime":522.104,"endTime":523.305,"body":"mission critical."},{"startTime":523.305,"endTime":526.147,"body":"Like these are the things that actually"},{"startTime":523.305,"endTime":526.147,"body":"matter, right?"},{"startTime":526.147,"endTime":529.109,"body":"Did I prepare the guest?"},{"startTime":529.109,"endTime":531.29,"body":"Did I actually record the content?"},{"startTime":531.29,"endTime":534.833,"body":"You know, like what are the handful of"},{"startTime":531.29,"endTime":534.833,"body":"things that if you don't do them, you're"},{"startTime":534.833,"endTime":537.334,"body":"not just kind of failing your face"},{"startTime":534.833,"endTime":537.334,"body":"planning."},{"startTime":537.335,"endTime":541.037,"body":"Now go to that shorter list, and I've done"},{"startTime":537.335,"endTime":541.037,"body":"this with thousands and thousands of"},{"startTime":541.037,"endTime":541.778,"body":"people."},{"startTime":541.778,"endTime":547.2,"body":"Most people can fill up an entire page"},{"startTime":541.778,"endTime":547.2,"body":"about 25 to-dos in about five minutes."},{"startTime":547.481,"endTime":551.943,"body":"Entrepreneurs, like there is no shortage"},{"startTime":547.481,"endTime":551.943,"body":"of tasks awaiting their attention."},{"startTime":551.943,"endTime":552.624,"body":"Right."},{"startTime":552.624,"endTime":557.086,"body":"Once we just do this initial, what are the"},{"startTime":552.624,"endTime":557.086,"body":"things on that list that actually really"},{"startTime":557.086,"endTime":557.446,"body":"matter?"},{"startTime":557.446,"endTime":561.368,"body":"They're not just urgent and have to be"},{"startTime":557.446,"endTime":561.368,"body":"done, like check my inbox."},{"startTime":561.368,"endTime":562.609,"body":"These are the big things."},{"startTime":562.609,"endTime":564.77,"body":"There's usually only about four to six."},{"startTime":564.77,"endTime":566.051,"body":"Let's call it five."},{"startTime":566.691,"endTime":570.913,"body":"Now you take that list and say, if I could"},{"startTime":566.691,"endTime":570.913,"body":"only do one thing,"},{"startTime":571.062,"endTime":574.823,"body":"this week, what would that be to hit my"},{"startTime":571.062,"endTime":574.823,"body":"bigger goal?"},{"startTime":575.264,"endTime":577.065,"body":"That becomes your number one."},{"startTime":577.185,"endTime":581.687,"body":"And then you subtly change the question"},{"startTime":577.185,"endTime":581.687,"body":"and say, after I do my number one, nail"},{"startTime":581.687,"endTime":585.929,"body":"it, and I still have time and resources,"},{"startTime":581.687,"endTime":585.929,"body":"what would be my number two?"},{"startTime":586.43,"endTime":589.311,"body":"And with it, asking that question is just"},{"startTime":586.43,"endTime":589.311,"body":"a handful of times."},{"startTime":589.311,"endTime":594.494,"body":"Now they've gone from this giant list of"},{"startTime":589.311,"endTime":594.494,"body":"stuff, and inherently when we have the"},{"startTime":594.494,"endTime":597.476,"body":"giant list, we don't look for the most"},{"startTime":594.494,"endTime":597.476,"body":"important."},{"startTime":597.836,"endTime":600.617,"body":"We look for the thing that we can cross"},{"startTime":597.836,"endTime":600.617,"body":"off the fastest."},{"startTime":600.65,"endTime":601.59,"body":"And I'm guilty of that."},{"startTime":601.59,"endTime":604.892,"body":"Like, I just want to stop thinking about"},{"startTime":601.59,"endTime":604.892,"body":"this thing, right?"},{"startTime":604.892,"endTime":605.912,"body":"I want it off my plate."},{"startTime":605.912,"endTime":607.273,"body":"I want it out of my mind."},{"startTime":607.273,"endTime":610.395,"body":"And so you're looking for psychological"},{"startTime":607.273,"endTime":610.395,"body":"relief."},{"startTime":610.395,"endTime":614.417,"body":"The flip of that is now you've got a very"},{"startTime":610.395,"endTime":614.417,"body":"short list of the really mission critical"},{"startTime":614.417,"endTime":616.498,"body":"and you've identified your number one."},{"startTime":616.659,"endTime":620.541,"body":"Well, when you look at your calendar, the"},{"startTime":616.659,"endTime":620.541,"body":"first thing that goes on that week is that"},{"startTime":620.541,"endTime":621.421,"body":"number one."},{"startTime":621.421,"endTime":625.924,"body":"You make sure that you've got probably"},{"startTime":621.421,"endTime":625.924,"body":"200% as much time as you think you'll"},{"startTime":625.924,"endTime":629.43,"body":"need, because we all know it always takes"},{"startTime":625.924,"endTime":629.43,"body":"longer than you think."},{"startTime":629.43,"endTime":633.113,"body":"You show up to be creative and you don't"},{"startTime":629.43,"endTime":633.113,"body":"have a thought in your head."},{"startTime":633.113,"endTime":635.695,"body":"You got in a fight with your partner that"},{"startTime":633.113,"endTime":635.695,"body":"morning."},{"startTime":635.695,"endTime":637.437,"body":"Your dog peed on the carpet, right?"},{"startTime":637.437,"endTime":641.04,"body":"Whatever that happened, and you're"},{"startTime":637.437,"endTime":641.04,"body":"distracted and you're not really in the"},{"startTime":641.04,"endTime":641.861,"body":"mode."},{"startTime":641.981,"endTime":646.005,"body":"So you definitely over-dedicate time to"},{"startTime":641.981,"endTime":646.005,"body":"your number one, and then you work your"},{"startTime":646.005,"endTime":647.205,"body":"way through the list."},{"startTime":647.386,"endTime":651.85,"body":"And I'll tell you, when I get up and I"},{"startTime":647.386,"endTime":651.85,"body":"knock out my number one thing, I walk"},{"startTime":651.85,"endTime":654.012,"body":"through the rest of the day lighter."},{"startTime":654.032,"endTime":655.798,"body":"Like I feel liberated."},{"startTime":655.798,"endTime":659.7,"body":"So there's nothing, if we only talk about"},{"startTime":655.798,"endTime":659.7,"body":"one lie, it's that one, it is the essence"},{"startTime":659.7,"endTime":660.781,"body":"of the book."},{"startTime":660.781,"endTime":665.304,"body":"And how you treat it is you take your list"},{"startTime":660.781,"endTime":665.304,"body":"of things that you know you gotta do, and"},{"startTime":665.304,"endTime":666.986,"body":"you turn it into a success list."},{"startTime":666.986,"endTime":671.689,"body":"And that is simply identifying the things"},{"startTime":666.986,"endTime":671.689,"body":"that truly matter and prioritizing them,"},{"startTime":671.689,"endTime":673.691,"body":"and then attacking them in that order."},{"startTime":673.691,"endTime":677.133,"body":"Man, I've heard you say that doing the"},{"startTime":673.691,"endTime":677.133,"body":"most important thing is always the most"},{"startTime":677.133,"endTime":678.153,"body":"important thing."},{"startTime":678.29,"endTime":679.31,"body":"And I found that to be so true."},{"startTime":679.31,"endTime":682.291,"body":"I was probably quoting Stephen Covey,"},{"startTime":679.31,"endTime":682.291,"body":"because I do think that was his"},{"startTime":682.291,"endTime":682.892,"body":"originally."},{"startTime":682.892,"endTime":683.872,"body":"It's misquoting him."},{"startTime":683.872,"endTime":684.272,"body":"Is it okay?"},{"startTime":684.272,"endTime":686.513,"body":"Yeah."},{"startTime":686.513,"endTime":687.174,"body":"I love that guy."},{"startTime":687.174,"endTime":688.354,"body":"So maybe I got it from there as well."},{"startTime":688.354,"endTime":688.654,"body":"I don't know."},{"startTime":688.654,"endTime":690.715,"body":"I thought I heard you say that, but"},{"startTime":688.654,"endTime":690.715,"body":"somebody said it."},{"startTime":690.715,"endTime":692.176,"body":"But hey, you're on that same tier."},{"startTime":692.176,"endTime":693.016,"body":"How good is that, right?"},{"startTime":693.016,"endTime":693.837,"body":"Can't beat that."},{"startTime":693.837,"endTime":696.858,"body":"Well, I'll say this, just because there,"},{"startTime":693.837,"endTime":696.858,"body":"you've got listeners, probably a new"},{"startTime":696.858,"endTime":698.098,"body":"audience to the book."},{"startTime":698.219,"endTime":702.761,"body":"I do think there's some original ideas in"},{"startTime":698.219,"endTime":702.761,"body":"there, but a lot of it is taking timeless"},{"startTime":702.761,"endTime":705.241,"body":"truths about how to achieve more."},{"startTime":705.302,"endTime":708.842,"body":"But what we did is we put them in a"},{"startTime":705.302,"endTime":708.842,"body":"framework that I believe, that's why we"},{"startTime":708.842,"endTime":713.464,"body":"sold three million copies today, is that"},{"startTime":708.842,"endTime":713.464,"body":"people found it accessible, right?"},{"startTime":713.464,"endTime":717.345,"body":"All we've done is given them a fresh"},{"startTime":713.464,"endTime":717.345,"body":"perspective and approach to things they"},{"startTime":717.345,"endTime":720.906,"body":"kind of always knew they should have been"},{"startTime":717.345,"endTime":720.906,"body":"doing, but we put it in a framework that"},{"startTime":720.906,"endTime":722.726,"body":"people, I believe, can follow."},{"startTime":722.726,"endTime":723.346,"body":"I love hearing that."},{"startTime":723.346,"endTime":726.507,"body":"I got two things that I think were both"},{"startTime":723.346,"endTime":726.507,"body":"pretty original in here that I want to"},{"startTime":726.507,"endTime":727.988,"body":"dive into on this section before we move"},{"startTime":726.507,"endTime":727.988,"body":"on."},{"startTime":727.988,"endTime":728.088,"body":"Sure."},{"startTime":728.088,"endTime":729.068,"body":"Because I think they're important."},{"startTime":729.068,"endTime":732.049,"body":"They might be a little bit more rapid fire"},{"startTime":729.068,"endTime":732.049,"body":"for everybody, so take notes, please."},{"startTime":732.049,"endTime":734.866,"body":"First off, you kind of already touched on"},{"startTime":732.049,"endTime":734.866,"body":"a little bit about the podcaster."},{"startTime":734.866,"endTime":737.268,"body":"or the guest or host that likes to check"},{"startTime":734.866,"endTime":737.268,"body":"things off a list."},{"startTime":737.268,"endTime":740.391,"body":"For a host that tends to be just getting"},{"startTime":737.268,"endTime":740.391,"body":"through all the administrative stuff."},{"startTime":740.391,"endTime":743.954,"body":"For the guest that tends to be booking up"},{"startTime":740.391,"endTime":743.954,"body":"as many shows as humanly possible as fast"},{"startTime":743.954,"endTime":744.775,"body":"as they can."},{"startTime":744.775,"endTime":746.717,"body":"I'm asking that one for a friend."},{"startTime":746.717,"endTime":747.778,"body":"I don't struggle with inbox zero."},{"startTime":747.778,"endTime":749.059,"body":"I don't know why you're asking that."},{"startTime":749.059,"endTime":752.002,"body":"But what do you say to somebody, like can"},{"startTime":749.059,"endTime":752.002,"body":"we just go a little bit more on this"},{"startTime":752.002,"endTime":756.066,"body":"because I see that happen just so much"},{"startTime":752.002,"endTime":756.066,"body":"that we're too busy to focus on that"},{"startTime":756.066,"endTime":759.329,"body":"success list because we have the to-do"},{"startTime":756.066,"endTime":759.329,"body":"list that just has to be done in our"},{"startTime":759.329,"endTime":759.902,"body":"minds."},{"startTime":759.902,"endTime":761.883,"body":"I've got a whole soapbox about inbox zero."},{"startTime":761.883,"endTime":763.143,"body":"Is that where you want me to go?"},{"startTime":763.143,"endTime":766.625,"body":"Because I can, I've written about it"},{"startTime":763.143,"endTime":766.625,"body":"multiple times."},{"startTime":766.886,"endTime":772.189,"body":"I think the only reason to do inbox zero"},{"startTime":766.886,"endTime":772.189,"body":"is if you're in customer service and your"},{"startTime":772.189,"endTime":775.05,"body":"inbox is full of customer service"},{"startTime":772.189,"endTime":775.05,"body":"requests."},{"startTime":775.311,"endTime":779.493,"body":"Or if it just psychologically, you can't"},{"startTime":775.311,"endTime":779.493,"body":"function without it."},{"startTime":779.693,"endTime":786.137,"body":"But I do not see perfect meeting"},{"startTime":779.693,"endTime":786.137,"body":"attendance, timely email correspondence,"},{"startTime":786.137,"endTime":787.326,"body":"inbox zero."},{"startTime":787.326,"endTime":790.548,"body":"I've never seen those correlate to"},{"startTime":787.326,"endTime":790.548,"body":"extraordinary success."},{"startTime":790.969,"endTime":794.752,"body":"And if you're like a really polite person,"},{"startTime":790.969,"endTime":794.752,"body":"I wanna be punctual, it can be a real"},{"startTime":794.752,"endTime":795.712,"body":"struggle."},{"startTime":795.852,"endTime":801.417,"body":"But that's part of the chaos that you have"},{"startTime":795.852,"endTime":801.417,"body":"to let lie fallow while you're working on"},{"startTime":801.417,"endTime":802.618,"body":"your one thing."},{"startTime":802.678,"endTime":809.023,"body":"So my whole approach to things like that,"},{"startTime":802.678,"endTime":809.023,"body":"like email, kind of repetitive task where"},{"startTime":809.023,"endTime":813.507,"body":"important things can be buried and that's"},{"startTime":809.023,"endTime":813.507,"body":"part of the anxiety, I batch it, right?"},{"startTime":813.507,"endTime":815.068,"body":"Hopefully you've heard of batching."},{"startTime":815.068,"endTime":816.929,"body":"It could be a Pomodoro method,"},{"startTime":817.214,"endTime":821.235,"body":"In the morning, after I've looked at my"},{"startTime":817.214,"endTime":821.235,"body":"goals and looked at my calendar, I've hung"},{"startTime":821.235,"endTime":825.616,"body":"out with my wife, like one of the last"},{"startTime":821.235,"endTime":825.616,"body":"things I do before I hop in the car to go"},{"startTime":825.616,"endTime":829.777,"body":"to my office is I quickly go through my"},{"startTime":825.616,"endTime":829.777,"body":"emails."},{"startTime":830.057,"endTime":833.258,"body":"And what I'm doing is trying to find out,"},{"startTime":830.057,"endTime":833.258,"body":"does something show up overnight that"},{"startTime":833.258,"endTime":834.838,"body":"changes my day, right?"},{"startTime":834.838,"endTime":840.8,"body":"A cancellation, a new priority that I have"},{"startTime":834.838,"endTime":840.8,"body":"to account for, and I try to send out the"},{"startTime":840.8,"endTime":846.821,"body":"emails or Slack messages, same thing, that"},{"startTime":840.8,"endTime":846.821,"body":"put my priorities out in the world."},{"startTime":846.994,"endTime":850.835,"body":"Most of what's on Slack and in email is"},{"startTime":846.994,"endTime":850.835,"body":"somebody else's priority."},{"startTime":850.835,"endTime":852.456,"body":"Let's just be really clear."},{"startTime":852.476,"endTime":854.597,"body":"So I send it out, usually around lunch."},{"startTime":854.597,"endTime":857.318,"body":"I usually have a 30 minute time block at"},{"startTime":854.597,"endTime":857.318,"body":"lunch."},{"startTime":857.318,"endTime":861.6,"body":"I meal prep so I can have at least one"},{"startTime":857.318,"endTime":861.6,"body":"really consistently healthy meal every"},{"startTime":861.6,"endTime":862.3,"body":"day."},{"startTime":862.3,"endTime":864.621,"body":"I eat my meal and I try to triage my email"},{"startTime":862.3,"endTime":864.621,"body":"again."},{"startTime":864.621,"endTime":865.661,"body":"I have an EA."},{"startTime":865.661,"endTime":870.203,"body":"I have such a volume that my executive"},{"startTime":865.661,"endTime":870.203,"body":"assistant usually has to assist me."},{"startTime":870.203,"endTime":872.244,"body":"And then I try to do it at the end of the"},{"startTime":870.203,"endTime":872.244,"body":"day."},{"startTime":872.244,"endTime":876.105,"body":"And because I've built the habits of"},{"startTime":872.244,"endTime":876.105,"body":"checking in regularly,"},{"startTime":876.234,"endTime":880.037,"body":"I know that there's no ticking time bomb"},{"startTime":876.234,"endTime":880.037,"body":"that's gonna sit for more than about three"},{"startTime":880.037,"endTime":881.498,"body":"or four business hours."},{"startTime":881.498,"endTime":883.72,"body":"And when I get in there, I'm just playing"},{"startTime":881.498,"endTime":883.72,"body":"a game."},{"startTime":883.72,"endTime":888.083,"body":"How much can I knock out in the 20 minutes"},{"startTime":883.72,"endTime":888.083,"body":"that I have?"},{"startTime":888.083,"endTime":893.607,"body":"So things that are still have to be done,"},{"startTime":888.083,"endTime":893.607,"body":"but are lower priority in general, I try"},{"startTime":893.607,"endTime":897.17,"body":"to do really small time blocks and batch"},{"startTime":893.607,"endTime":897.17,"body":"it."},{"startTime":897.17,"endTime":901.653,"body":"But if you just open up your inbox with no"},{"startTime":897.17,"endTime":901.653,"body":"hard stop, it's like a time machine."},{"startTime":901.674,"endTime":901.974,"body":"Right?"},{"startTime":901.974,"endTime":905.635,"body":"You can catch up and you're playing the"},{"startTime":901.974,"endTime":905.635,"body":"game of, I want no notifications on my"},{"startTime":905.635,"endTime":906.656,"body":"Slack board."},{"startTime":906.656,"endTime":910.157,"body":"Like I want to take everything that's bold"},{"startTime":906.656,"endTime":910.157,"body":"and turn it gray."},{"startTime":910.157,"endTime":912.518,"body":"No, no, don't do that."},{"startTime":912.518,"endTime":912.918,"body":"Right?"},{"startTime":912.918,"endTime":916.3,"body":"I think you do that in tiny bits, but"},{"startTime":912.918,"endTime":916.3,"body":"that's not what will make you"},{"startTime":916.3,"endTime":917.82,"body":"extraordinarily successful."},{"startTime":917.82,"endTime":918.701,"body":"That's so helpful."},{"startTime":918.701,"endTime":920.121,"body":"I feel like I need to hear this all the"},{"startTime":918.701,"endTime":920.121,"body":"time."},{"startTime":920.121,"endTime":920.641,"body":"So thank you."},{"startTime":920.641,"endTime":921.502,"body":"That was a bit for me."},{"startTime":921.502,"endTime":923.282,"body":"And hopefully for others as well, got"},{"startTime":921.502,"endTime":923.282,"body":"something out of that."},{"startTime":923.282,"endTime":926.524,"body":"And that goes beyond just our inbox,"},{"startTime":923.282,"endTime":926.524,"body":"beyond our Slack channels, that goes into"},{"startTime":926.584,"endTime":928.665,"body":"all the tasks that we have to do as we've"},{"startTime":926.584,"endTime":928.665,"body":"been talking about."},{"startTime":928.665,"endTime":930.738,"body":"Last thing in this section, just real fast"},{"startTime":928.665,"endTime":930.738,"body":"here."},{"startTime":930.738,"endTime":931.878,"body":"Multitasking."},{"startTime":931.878,"endTime":935.259,"body":"Again, on both sides of the mic, I always"},{"startTime":931.878,"endTime":935.259,"body":"hear people saying that they're good at"},{"startTime":935.259,"endTime":938.921,"body":"multitasking, but the science says that"},{"startTime":935.259,"endTime":938.921,"body":"that's not true."},{"startTime":938.921,"endTime":942.062,"body":"I mean, we can unpack this in a really"},{"startTime":938.921,"endTime":942.062,"body":"long way, or they can just read the"},{"startTime":942.062,"endTime":948.365,"body":"chapter, but I would say that it has been"},{"startTime":942.062,"endTime":948.365,"body":"categorically proven that no one is a good"},{"startTime":948.365,"endTime":949.685,"body":"multitasker."},{"startTime":949.786,"endTime":954.427,"body":"There is a, I think, less than 2% of the"},{"startTime":949.786,"endTime":954.427,"body":"population that they categorize as"},{"startTime":954.427,"endTime":958.569,"body":"supertaskers, and really, it's not saying"},{"startTime":954.427,"endTime":958.569,"body":"that they're good at it, they're just not"},{"startTime":958.569,"endTime":959.689,"body":"horrible at it."},{"startTime":959.826,"endTime":964.167,"body":"In most cases, when you're multitasking,"},{"startTime":959.826,"endTime":964.167,"body":"you're gonna lose about 10 IQ points."},{"startTime":964.367,"endTime":969.629,"body":"And 10 IQ points is the difference between"},{"startTime":964.367,"endTime":969.629,"body":"genius and just kind of smart, right?"},{"startTime":969.629,"endTime":972.29,"body":"Between kind of smart and not smart at"},{"startTime":969.629,"endTime":972.29,"body":"all."},{"startTime":972.431,"endTime":975.912,"body":"And you look up and you're like, oh,"},{"startTime":972.431,"endTime":975.912,"body":"that's a big difference."},{"startTime":975.952,"endTime":978.513,"body":"You also create a lot more loose ends."},{"startTime":978.513,"endTime":983.975,"body":"If you look up and you got 150 tabs open,"},{"startTime":978.513,"endTime":983.975,"body":"that's a product of multitasking, right?"},{"startTime":983.975,"endTime":988.797,"body":"Whenever you're starting multiple things,"},{"startTime":983.975,"endTime":988.797,"body":"you're less likely to finish any of them."},{"startTime":989.79,"endTime":991.271,"body":"I don't know, I go on and on."},{"startTime":991.271,"endTime":994.573,"body":"So here's the thing, I've got a phone,"},{"startTime":991.271,"endTime":994.573,"body":"you've got a phone."},{"startTime":994.674,"endTime":998.576,"body":"I've got, I mean, all the devices that"},{"startTime":994.674,"endTime":998.576,"body":"I've got two screens."},{"startTime":998.737,"endTime":1003.241,"body":"The world is definitely programmed to try"},{"startTime":998.737,"endTime":1003.241,"body":"to encourage us to be checking in on"},{"startTime":1003.241,"endTime":1004.562,"body":"things constantly."},{"startTime":1004.562,"endTime":1007.684,"body":"That's how a lot of these platforms win,"},{"startTime":1004.562,"endTime":1007.684,"body":"right?"},{"startTime":1007.684,"endTime":1011.748,"body":"As a podcaster, nobody just sits silently"},{"startTime":1007.684,"endTime":1011.748,"body":"at their desk and takes notes, right?"},{"startTime":1011.748,"endTime":1015.03,"body":"They're walking the dog or driving the"},{"startTime":1011.748,"endTime":1015.03,"body":"car, right?"},{"startTime":1015.03,"endTime":1019.233,"body":"It is a background activity while they're"},{"startTime":1015.03,"endTime":1019.233,"body":"doing something else, that's normal."},{"startTime":1019.766,"endTime":1023.868,"body":"So whatever your number one was, my"},{"startTime":1019.766,"endTime":1023.868,"body":"encouragement is, can you try to not"},{"startTime":1023.868,"endTime":1025.729,"body":"multitask while you're doing that?"},{"startTime":1025.729,"endTime":1027.41,"body":"Your number one thing for work."},{"startTime":1027.51,"endTime":1031.872,"body":"If your number one thing as a parent is"},{"startTime":1027.51,"endTime":1031.872,"body":"like book time or bath time, leave your"},{"startTime":1031.872,"endTime":1034.854,"body":"phone downstairs when you go up to the"},{"startTime":1031.872,"endTime":1034.854,"body":"kid's bedroom."},{"startTime":1034.854,"endTime":1038.416,"body":"Give that your full attention, even for 30"},{"startTime":1034.854,"endTime":1038.416,"body":"minutes."},{"startTime":1038.416,"endTime":1041.338,"body":"And what you'll find is you get a hell of"},{"startTime":1038.416,"endTime":1041.338,"body":"a lot more done."},{"startTime":1041.458,"endTime":1045.48,"body":"The people you're with, if it's with other"},{"startTime":1041.458,"endTime":1045.48,"body":"people, recognize how much more present"},{"startTime":1045.48,"endTime":1046.421,"body":"you are."},{"startTime":1046.501,"endTime":1047.822,"body":"Listening is one of the..."},{"startTime":1047.822,"endTime":1050.083,"body":"ultimate gifts you can give someone."},{"startTime":1050.364,"endTime":1053.547,"body":"And so just try not to multitask when"},{"startTime":1050.364,"endTime":1053.547,"body":"you're doing your number one."},{"startTime":1053.547,"endTime":1057.851,"body":"Like if you're a podcast host, for God's"},{"startTime":1053.547,"endTime":1057.851,"body":"sakes, don't multitask while you're"},{"startTime":1057.851,"endTime":1059.352,"body":"recording a podcast."},{"startTime":1059.472,"endTime":1059.712,"body":"Right?"},{"startTime":1059.712,"endTime":1062.955,"body":"Hit record and just trust that"},{"startTime":1059.712,"endTime":1062.955,"body":"everything's going to work."},{"startTime":1062.955,"endTime":1065.897,"body":"You know, don't be monitoring all the"},{"startTime":1062.955,"endTime":1065.897,"body":"levels the entire time."},{"startTime":1065.994,"endTime":1067.575,"body":"Well, I just shut down my inbox, Jay."},{"startTime":1067.575,"endTime":1070.356,"body":"I've been maintaining zero since we've"},{"startTime":1067.575,"endTime":1070.356,"body":"been here together, and now I just shut it"},{"startTime":1070.356,"endTime":1070.677,"body":"down."},{"startTime":1070.677,"endTime":1071.037,"body":"So thank you."},{"startTime":1071.037,"endTime":1071.977,"body":"I'm just kidding."},{"startTime":1072.938,"endTime":1075.4,"body":"By the way, the tab thing, that's gonna"},{"startTime":1072.938,"endTime":1075.4,"body":"start a cord with somebody."},{"startTime":1075.4,"endTime":1077.761,"body":"Grab the book if you wanna dive more into"},{"startTime":1075.4,"endTime":1077.761,"body":"this side of it, right?"},{"startTime":1077.761,"endTime":1079.562,"body":"But I'm a one tab type of guy."},{"startTime":1079.562,"endTime":1082.564,"body":"Other people in my life, they're like,"},{"startTime":1079.562,"endTime":1082.564,"body":"hey, I have six different windows open"},{"startTime":1082.564,"endTime":1084.145,"body":"with 35 tabs on each, right?"},{"startTime":1084.145,"endTime":1085.366,"body":"So I digress."},{"startTime":1085.366,"endTime":1089.509,"body":"I use a thing called Workona, and it's a"},{"startTime":1085.366,"endTime":1089.509,"body":"Chrome plugin where you can create"},{"startTime":1089.509,"endTime":1091.029,"body":"different workspaces."},{"startTime":1091.062,"endTime":1095.244,"body":"So my podcast is, I only have one tab,"},{"startTime":1091.062,"endTime":1095.244,"body":"it's this, Riverside."},{"startTime":1095.244,"endTime":1096.885,"body":"I can't see anything else."},{"startTime":1097.046,"endTime":1099.768,"body":"My writing tab, I've got like the"},{"startTime":1097.046,"endTime":1099.768,"body":"Hemingway app."},{"startTime":1099.768,"endTime":1102.93,"body":"I've got a thing that'll tell me, that's"},{"startTime":1099.768,"endTime":1102.93,"body":"for helping me edit."},{"startTime":1102.93,"endTime":1105.371,"body":"I've got one that'll tell me how long of a"},{"startTime":1102.93,"endTime":1105.371,"body":"read it is."},{"startTime":1105.371,"endTime":1108.533,"body":"I've got different of my power thesaurus."},{"startTime":1108.654,"endTime":1110.475,"body":"I have the tools I use there."},{"startTime":1110.475,"endTime":1116.419,"body":"I have a quotes repository, a story idea"},{"startTime":1110.475,"endTime":1116.419,"body":"repository, but that's all I've got."},{"startTime":1116.419,"endTime":1119.874,"body":"So I curate my workspaces to optimize."},{"startTime":1119.874,"endTime":1120.654,"body":"the work time."},{"startTime":1120.654,"endTime":1124.117,"body":"So I'm not, kudos to you if you only have"},{"startTime":1120.654,"endTime":1124.117,"body":"one tab."},{"startTime":1124.117,"endTime":1127.459,"body":"I probably, if you look across all my"},{"startTime":1124.117,"endTime":1127.459,"body":"workspaces, have a hundred."},{"startTime":1127.459,"endTime":1132.002,"body":"But when I'm in a work zone, I try to"},{"startTime":1127.459,"endTime":1132.002,"body":"limit it to just those things."},{"startTime":1132.002,"endTime":1134.004,"body":"So I'm not tempted to go look on Twitter."},{"startTime":1134.004,"endTime":1137.926,"body":"I'm not tempted to go look on social media"},{"startTime":1134.004,"endTime":1137.926,"body":"to see how that last post is doing."},{"startTime":1137.926,"endTime":1140.568,"body":"That's a different tab group."},{"startTime":1140.568,"endTime":1142.95,"body":"And I go there when that's my focus."},{"startTime":1142.95,"endTime":1143.931,"body":"I like that, that's smart."},{"startTime":1143.931,"endTime":1146.352,"body":"The way I do it, I didn't realize there"},{"startTime":1143.931,"endTime":1146.352,"body":"was tools that could help, but I'm gonna"},{"startTime":1146.352,"endTime":1146.953,"body":"go check that out."},{"startTime":1146.953,"endTime":1148.353,"body":"Workona."},{"startTime":1148.406,"endTime":1150.828,"body":"Work on a, the way I've done is I just"},{"startTime":1148.406,"endTime":1150.828,"body":"have a calendar."},{"startTime":1150.828,"endTime":1152.229,"body":"I follow my calendar every day."},{"startTime":1152.229,"endTime":1156.572,"body":"Like that's where I block out my time and"},{"startTime":1152.229,"endTime":1156.572,"body":"my calendar inside of it, the notes, it"},{"startTime":1156.572,"endTime":1158.374,"body":"has all the links I'm allowed to open at"},{"startTime":1156.572,"endTime":1158.374,"body":"that time."},{"startTime":1158.374,"endTime":1160.956,"body":"So I'll open those up and it's typically"},{"startTime":1158.374,"endTime":1160.956,"body":"two to three and I'll just go through them"},{"startTime":1160.956,"endTime":1161.336,"body":"real fast."},{"startTime":1161.336,"endTime":1162.657,"body":"So it works for me."},{"startTime":1162.657,"endTime":1164.258,"body":"Everyone's different, but that works for"},{"startTime":1162.657,"endTime":1164.258,"body":"me."},{"startTime":1164.258,"endTime":1166.52,"body":"No, that's beautiful and elegant, right?"},{"startTime":1166.52,"endTime":1171.124,"body":"I love the thing that you said that I"},{"startTime":1166.52,"endTime":1171.124,"body":"salute is that you're letting your"},{"startTime":1171.124,"endTime":1172.745,"body":"calendar be your boss."},{"startTime":1172.745,"endTime":1173.405,"body":"Right."},{"startTime":1173.522,"endTime":1177.043,"body":"If you've looked at your priorities and"},{"startTime":1173.522,"endTime":1177.043,"body":"your calendar reflects your priorities,"},{"startTime":1177.043,"endTime":1178.684,"body":"then just follow your calendar."},{"startTime":1178.684,"endTime":1179.145,"body":"Yeah."},{"startTime":1179.145,"endTime":1179.425,"body":"Right."},{"startTime":1179.425,"endTime":1182.667,"body":"It's a, it takes 30 minutes for me at the"},{"startTime":1179.425,"endTime":1182.667,"body":"beginning of the week to line up my"},{"startTime":1182.667,"endTime":1184.807,"body":"calendar with my priorities."},{"startTime":1184.948,"endTime":1191.491,"body":"Now, because I have multiple organizations"},{"startTime":1184.948,"endTime":1191.491,"body":"asking for my time, I do have a VA and an"},{"startTime":1191.491,"endTime":1196.634,"body":"EA helping me out, but everybody here can"},{"startTime":1191.491,"endTime":1196.634,"body":"probably afford a VA at the very least if,"},{"startTime":1196.674,"endTime":1198.215,"body":"if that's your challenge."},{"startTime":1198.395,"endTime":1200.856,"body":"I need you to move this time block."},{"startTime":1200.857,"endTime":1202.834,"body":"Most people are relieved when you cancel."},{"startTime":1202.834,"endTime":1203.674,"body":"I'm sorry."},{"startTime":1203.674,"endTime":1207.117,"body":"Maybe not all podcast toasts because that"},{"startTime":1203.674,"endTime":1207.117,"body":"was the content they needed that week."},{"startTime":1207.117,"endTime":1208.197,"body":"True, true."},{"startTime":1208.238,"endTime":1210.119,"body":"But most people are thankful."},{"startTime":1210.119,"endTime":1214.302,"body":"So yeah, work from your calendar, but make"},{"startTime":1210.119,"endTime":1214.302,"body":"your calendar reflect your priorities."},{"startTime":1214.302,"endTime":1217.104,"body":"That is like as simple as you can put it,"},{"startTime":1214.302,"endTime":1217.104,"body":"Alex."},{"startTime":1217.104,"endTime":1218.045,"body":"It's great."},{"startTime":1218.045,"endTime":1218.705,"body":"I love that."},{"startTime":1218.705,"endTime":1219.946,"body":"All right, we gotta move on to section two"},{"startTime":1218.705,"endTime":1219.946,"body":"here."},{"startTime":1219.946,"endTime":1221.067,"body":"We're gonna go long today, everybody."},{"startTime":1221.067,"endTime":1223.189,"body":"So enjoy this extended episode."},{"startTime":1223.189,"endTime":1225.33,"body":"I was like telling Jay for so much- We're"},{"startTime":1223.189,"endTime":1225.33,"body":"making two."},{"startTime":1225.33,"endTime":1226.351,"body":"Let's go for 25 minutes."},{"startTime":1226.351,"endTime":1228.733,"body":"Now we're gonna go a little longer than"},{"startTime":1226.351,"endTime":1228.733,"body":"that probably, but section two here,"},{"startTime":1228.733,"endTime":1230.046,"body":"getting into it, the truth."},{"startTime":1230.046,"endTime":1233.748,"body":"And this is where you introduce the"},{"startTime":1230.046,"endTime":1233.748,"body":"focusing question of the one thing."},{"startTime":1233.748,"endTime":1235.529,"body":"If you haven't memorized, say it."},{"startTime":1235.529,"endTime":1238.35,"body":"If not, I'm gonna read it and I might mess"},{"startTime":1235.529,"endTime":1238.35,"body":"it up because it can be a little bit here."},{"startTime":1238.35,"endTime":1240.171,"body":"So you got it, you ready?"},{"startTime":1240.171,"endTime":1243.813,"body":"Yeah, what's the one thing I can do such"},{"startTime":1240.171,"endTime":1243.813,"body":"that by doing it, everything else will be"},{"startTime":1243.813,"endTime":1245.294,"body":"easier or unnecessary."},{"startTime":1245.294,"endTime":1246.334,"body":"So I'll unpack that."},{"startTime":1246.334,"endTime":1251.477,"body":"It's a long question, but you ask a"},{"startTime":1246.334,"endTime":1251.477,"body":"powerful question, you can get a powerful"},{"startTime":1251.477,"endTime":1252.017,"body":"answer."},{"startTime":1252.017,"endTime":1256.86,"body":"So we really took time to work on the"},{"startTime":1252.017,"endTime":1256.86,"body":"question and it came from Gary's coaching"},{"startTime":1256.86,"endTime":1257.5,"body":"clients."},{"startTime":1257.5,"endTime":1260.041,"body":"There is a history behind it that's not in"},{"startTime":1257.5,"endTime":1260.041,"body":"the book."},{"startTime":1260.374,"endTime":1263.235,"body":"but what's the one thing I can do?"},{"startTime":1263.235,"endTime":1266.657,"body":"So the first thing you're asking your"},{"startTime":1263.235,"endTime":1266.657,"body":"brain is for the one thing."},{"startTime":1266.958,"endTime":1271.141,"body":"And if you've taught it what that means,"},{"startTime":1266.958,"endTime":1271.141,"body":"the most leveraged activity, then your"},{"startTime":1271.141,"endTime":1274.183,"body":"brain is pretty good at guessing what the"},{"startTime":1271.141,"endTime":1274.183,"body":"answer should be."},{"startTime":1274.183,"endTime":1277.305,"body":"Most of us know the answer, we just aren't"},{"startTime":1274.183,"endTime":1277.305,"body":"doing it."},{"startTime":1277.605,"endTime":1281.868,"body":"The can do is different from would do,"},{"startTime":1277.605,"endTime":1281.868,"body":"should do, right?"},{"startTime":1281.868,"endTime":1286.451,"body":"All of those things, could do, because you"},{"startTime":1281.868,"endTime":1286.451,"body":"need whatever you can currently take"},{"startTime":1286.451,"endTime":1288.212,"body":"action on."},{"startTime":1288.212,"endTime":1290.433,"body":"What's the one thing that could save me"},{"startTime":1288.212,"endTime":1290.433,"body":"time"},{"startTime":1290.67,"endTime":1294.232,"body":"when I'm doing business travel, I could"},{"startTime":1290.67,"endTime":1294.232,"body":"get my pilot's license."},{"startTime":1294.713,"endTime":1296.675,"body":"I could get my pilot's license."},{"startTime":1296.675,"endTime":1298.295,"body":"That's a multi-year journey."},{"startTime":1298.716,"endTime":1300.457,"body":"So that's not going to solve it this year."},{"startTime":1300.457,"endTime":1302.739,"body":"It doesn't mean you don't pursue it,"},{"startTime":1300.457,"endTime":1302.739,"body":"right?"},{"startTime":1302.739,"endTime":1307.263,"body":"Such that by doing it, everything else"},{"startTime":1302.739,"endTime":1307.263,"body":"will be easier or necessary is the"},{"startTime":1307.263,"endTime":1308.964,"body":"ultimate leverage clause, right?"},{"startTime":1308.964,"endTime":1311.205,"body":"You're, you're trying to look for that"},{"startTime":1308.964,"endTime":1311.205,"body":"thing."},{"startTime":1311.266,"endTime":1313.447,"body":"It's the biggest lever in your current"},{"startTime":1311.266,"endTime":1313.447,"body":"arsenal."},{"startTime":1313.447,"endTime":1316.449,"body":"So much so that it could make a lot of the"},{"startTime":1313.447,"endTime":1316.449,"body":"other task."},{"startTime":1316.562,"endTime":1319.903,"body":"either diminish so much in importance that"},{"startTime":1316.562,"endTime":1319.903,"body":"they don't really have to take up much of"},{"startTime":1319.903,"endTime":1324.624,"body":"your time, you can delegate them, or they"},{"startTime":1319.903,"endTime":1324.624,"body":"just go away altogether."},{"startTime":1324.624,"endTime":1329.145,"body":"I look at someone like James Clear, one of"},{"startTime":1324.624,"endTime":1329.145,"body":"the most successful business authors of"},{"startTime":1329.145,"endTime":1330.206,"body":"all time."},{"startTime":1330.206,"endTime":1334.807,"body":"For 12 years maybe, his one thing was"},{"startTime":1330.206,"endTime":1334.807,"body":"building his blog and his email list."},{"startTime":1335.127,"endTime":1337.027,"body":"And then he wrote a great book."},{"startTime":1337.128,"endTime":1344.034,"body":"But it's just a handful of things that he"},{"startTime":1337.128,"endTime":1344.034,"body":"is very, very focused on."},{"startTime":1344.034,"endTime":1347.036,"body":"that have given him truly extraordinary"},{"startTime":1344.034,"endTime":1347.036,"body":"success."},{"startTime":1347.276,"endTime":1350.159,"body":"So this is a great example here that I"},{"startTime":1347.276,"endTime":1350.159,"body":"think we can dive into a little bit"},{"startTime":1350.159,"endTime":1350.799,"body":"further."},{"startTime":1350.799,"endTime":1353.241,"body":"You talk about how James Clear is a great"},{"startTime":1350.799,"endTime":1353.241,"body":"example."},{"startTime":1353.241,"endTime":1357.084,"body":"12 years of, yes, building a great blog,"},{"startTime":1353.241,"endTime":1357.084,"body":"building a great email list."},{"startTime":1357.084,"endTime":1360.987,"body":"Obviously that really propelled him and"},{"startTime":1357.084,"endTime":1360.987,"body":"the book itself was incredible."},{"startTime":1360.987,"endTime":1366.532,"body":"But so many of us in the creator economy,"},{"startTime":1360.987,"endTime":1366.532,"body":"we see the success of someone like James"},{"startTime":1366.532,"endTime":1369.414,"body":"Clear and say, how do I get there fast?"},{"startTime":1369.414,"endTime":1372.457,"body":"And I always give the example of, I always"},{"startTime":1369.414,"endTime":1372.457,"body":"go to football as my example."},{"startTime":1372.457,"endTime":1373.337,"body":"I'm not like,"},{"startTime":1373.342,"endTime":1374.802,"body":"I can't name any players or anything like"},{"startTime":1373.342,"endTime":1374.802,"body":"that."},{"startTime":1374.802,"endTime":1376.843,"body":"But I hope you use the example because"},{"startTime":1374.802,"endTime":1376.843,"body":"people get it."},{"startTime":1376.843,"endTime":1377.924,"body":"And here's the thing."},{"startTime":1378.044,"endTime":1381.466,"body":"The most amazing football players that"},{"startTime":1378.044,"endTime":1381.466,"body":"ever lived, I'll say one's name, Jerry"},{"startTime":1381.466,"endTime":1382.186,"body":"Rice."},{"startTime":1382.186,"endTime":1385.228,"body":"Really well-known football player, one of"},{"startTime":1382.186,"endTime":1385.228,"body":"the greatest NFL receivers all time."},{"startTime":1385.228,"endTime":1388.43,"body":"No one knew who he was for the first 18"},{"startTime":1385.228,"endTime":1388.43,"body":"years of him playing football."},{"startTime":1388.43,"endTime":1389.55,"body":"No one had any clue."},{"startTime":1389.55,"endTime":1392.672,"body":"But if he didn't do that 18 years, he"},{"startTime":1389.55,"endTime":1392.672,"body":"would have never had the name that he had."},{"startTime":1392.752,"endTime":1393.672,"body":"James Clear, same thing."},{"startTime":1393.672,"endTime":1396.774,"body":"If he didn't do those 12 years of hard"},{"startTime":1393.672,"endTime":1396.774,"body":"work, that could have been still the same"},{"startTime":1396.774,"endTime":1397.334,"body":"exact book."},{"startTime":1397.334,"endTime":1399.936,"body":"But no one would have, the right people"},{"startTime":1397.334,"endTime":1399.936,"body":"wouldn't have seen it."},{"startTime":1399.936,"endTime":1401.096,"body":"Let's put it that way, right?"},{"startTime":1401.096,"endTime":1401.517,"body":"Yeah."},{"startTime":1401.517,"endTime":1403.077,"body":"What do you say to somebody who's saying,"},{"startTime":1403.326,"endTime":1405.847,"body":"I get the one thing, but why does it take"},{"startTime":1403.326,"endTime":1405.847,"body":"so much time?"},{"startTime":1405.847,"endTime":1409.289,"body":"Because that's the nature of compounding,"},{"startTime":1405.847,"endTime":1409.289,"body":"right?"},{"startTime":1409.289,"endTime":1414.692,"body":"I would love for my stock portfolio to"},{"startTime":1409.289,"endTime":1414.692,"body":"compound faster, but the number one lever"},{"startTime":1414.692,"endTime":1415.632,"body":"is time."},{"startTime":1415.632,"endTime":1420.515,"body":"Like if I am talking to a kid who's 21"},{"startTime":1415.632,"endTime":1420.515,"body":"years old and wants to be a millionaire,"},{"startTime":1420.515,"endTime":1423.937,"body":"that's a really easy recipe if he can wait"},{"startTime":1420.515,"endTime":1423.937,"body":"till he's 55."},{"startTime":1423.937,"endTime":1427.999,"body":"It's really easy to be a millionaire if"},{"startTime":1423.937,"endTime":1427.999,"body":"you've got that much time."},{"startTime":1428.019,"endTime":1433.341,"body":"If you're 50 and you need to be a"},{"startTime":1428.019,"endTime":1433.341,"body":"millionaire by 55, now like,"},{"startTime":1433.462,"endTime":1436.122,"body":"That's a lot of activity to get there."},{"startTime":1436.122,"endTime":1439.603,"body":"So I don't ever want to say things aren't"},{"startTime":1436.122,"endTime":1439.603,"body":"possible."},{"startTime":1439.603,"endTime":1443.524,"body":"When you shorten the timeframe, a lot of"},{"startTime":1439.603,"endTime":1443.524,"body":"things become improbable."},{"startTime":1443.544,"endTime":1446.925,"body":"And the number one thing that becomes"},{"startTime":1443.544,"endTime":1446.925,"body":"improbable is extraordinary success."},{"startTime":1446.925,"endTime":1450.106,"body":"Some people get it because they're lucky,"},{"startTime":1446.925,"endTime":1450.106,"body":"but that's not something you can count on"},{"startTime":1450.106,"endTime":1450.946,"body":"for you."},{"startTime":1450.946,"endTime":1452.547,"body":"James Clear was not lucky."},{"startTime":1452.547,"endTime":1453.507,"body":"He wasn't."},{"startTime":1453.547,"endTime":1455.348,"body":"I was reading his blog while we were"},{"startTime":1453.547,"endTime":1455.348,"body":"writing the book."},{"startTime":1455.348,"endTime":1457.068,"body":"That's how far back it went."},{"startTime":1457.068,"endTime":1461.069,"body":"I got to hang out with them before the"},{"startTime":1457.068,"endTime":1461.069,"body":"book came out, like, cause I was a fan,"},{"startTime":1461.069,"endTime":1462.889,"body":"but that was like, what?"},{"startTime":1462.898,"endTime":1466.539,"body":"a few hundred thousand people that were"},{"startTime":1462.898,"endTime":1466.539,"body":"cult followers of his blog."},{"startTime":1466.539,"endTime":1470.221,"body":"But when his book launched, he was selling"},{"startTime":1466.539,"endTime":1470.221,"body":"like 2000 copies a week, which is where"},{"startTime":1470.221,"endTime":1472.181,"body":"the one thing was at that time."},{"startTime":1472.262,"endTime":1475.983,"body":"Though luck he got, like I think it would"},{"startTime":1472.262,"endTime":1475.983,"body":"have sold millions no matter what."},{"startTime":1475.983,"endTime":1478.404,"body":"I think he's up to 10 million now or"},{"startTime":1475.983,"endTime":1478.404,"body":"something crazy."},{"startTime":1478.444,"endTime":1481.365,"body":"When COVID hit, timing found him."},{"startTime":1481.385,"endTime":1486.648,"body":"Here he had launched with a lot of"},{"startTime":1481.385,"endTime":1486.648,"body":"momentum, a very accessible book about how"},{"startTime":1486.648,"endTime":1489.409,"body":"to build habits and then change, improve"},{"startTime":1486.648,"endTime":1489.409,"body":"your life."},{"startTime":1489.589,"endTime":1491.349,"body":"Very accessible book."},{"startTime":1491.422,"endTime":1494.964,"body":"And he launched it at a time where he"},{"startTime":1491.422,"endTime":1494.964,"body":"could have never predicted it."},{"startTime":1494.964,"endTime":1498.567,"body":"Just five months later, the world would"},{"startTime":1494.964,"endTime":1498.567,"body":"shut down."},{"startTime":1498.567,"endTime":1501.108,"body":"People would not have their hour commute."},{"startTime":1501.108,"endTime":1503.61,"body":"And they had all this time to go work on"},{"startTime":1501.108,"endTime":1503.61,"body":"themselves."},{"startTime":1503.75,"endTime":1505.351,"body":"And that became the book."},{"startTime":1505.351,"endTime":1510.815,"body":"He went from 2,000 copies a week at the"},{"startTime":1505.351,"endTime":1510.815,"body":"beginning of that, to 2020, to 35,000"},{"startTime":1510.815,"endTime":1511.796,"body":"copies a week."},{"startTime":1511.796,"endTime":1513.617,"body":"Now, let me just be really clear."},{"startTime":1513.697,"endTime":1517.92,"body":"If you're 2,000 and you're growing, you're"},{"startTime":1513.697,"endTime":1517.92,"body":"going to sell a million copy, which is the"},{"startTime":1517.92,"endTime":1520.601,"body":"height of success as a book publisher."},{"startTime":1520.982,"endTime":1524.945,"body":"He got to compound that because he did all"},{"startTime":1520.982,"endTime":1524.945,"body":"the things, and luck found him."},{"startTime":1524.945,"endTime":1526.826,"body":"So like he's a great example."},{"startTime":1527.247,"endTime":1529.609,"body":"I've studied hundreds of businesses."},{"startTime":1529.909,"endTime":1531.511,"body":"There aren't overnight successes."},{"startTime":1531.511,"endTime":1534.994,"body":"Somebody was working in a garage for a"},{"startTime":1531.511,"endTime":1534.994,"body":"decade before, tinkering with the"},{"startTime":1534.994,"endTime":1536.054,"body":"prototype."},{"startTime":1536.055,"endTime":1540.178,"body":"But we see them in the media, and we"},{"startTime":1536.055,"endTime":1540.178,"body":"assume that it happened fast because the"},{"startTime":1540.178,"endTime":1541.8,"body":"elbow of the curve, right?"},{"startTime":1541.8,"endTime":1546.364,"body":"When things start growing really, really"},{"startTime":1541.8,"endTime":1546.364,"body":"fast about that eight to 12 year mark, it"},{"startTime":1546.364,"endTime":1548.565,"body":"looks like it's exploding."},{"startTime":1548.63,"endTime":1552.15,"body":"Like our brains can't understand"},{"startTime":1548.63,"endTime":1552.15,"body":"compounding math."},{"startTime":1552.15,"endTime":1555.031,"body":"Like I do this exercise with my investor"},{"startTime":1552.15,"endTime":1555.031,"body":"classes."},{"startTime":1555.031,"endTime":1559.513,"body":"I'll be like, all right, we're gonna"},{"startTime":1555.031,"endTime":1559.513,"body":"invest this much at every month or this"},{"startTime":1559.513,"endTime":1562.833,"body":"much a year at 8% interest rate."},{"startTime":1562.833,"endTime":1565.634,"body":"How much do you think that'll be in 10"},{"startTime":1562.833,"endTime":1565.634,"body":"years?"},{"startTime":1565.634,"endTime":1567.615,"body":"How much do you think it'll be in 20?"},{"startTime":1567.615,"endTime":1569.535,"body":"How much do you think that'll be in 40?"},{"startTime":1569.535,"endTime":1573.056,"body":"And it just always blows people's mind"},{"startTime":1569.535,"endTime":1573.056,"body":"because they just like, our brains aren't"},{"startTime":1573.056,"endTime":1575.217,"body":"equipped for that level of growth."},{"startTime":1575.217,"endTime":1576.297,"body":"And that's what we see."},{"startTime":1576.297,"endTime":1577.817,"body":"And we go, I want that."},{"startTime":1577.846,"endTime":1578.446,"body":"Well, guess what?"},{"startTime":1578.446,"endTime":1580.147,"body":"You've got to do the groundwork first."},{"startTime":1580.147,"endTime":1581.548,"body":"Yeah, man, that's well said."},{"startTime":1581.548,"endTime":1583.669,"body":"I wanted to ask you about course"},{"startTime":1581.548,"endTime":1583.669,"body":"correcting."},{"startTime":1583.67,"endTime":1588.433,"body":"And the reason I bring that up is there's"},{"startTime":1583.67,"endTime":1588.433,"body":"the old talk about if you launch a rocket"},{"startTime":1588.433,"endTime":1592.175,"body":"and you're trying to hit the moon, if you"},{"startTime":1588.433,"endTime":1592.175,"body":"don't aim exactly right, you could be"},{"startTime":1592.175,"endTime":1595.278,"body":"hundreds of miles off easily, if it's not"},{"startTime":1592.175,"endTime":1595.278,"body":"exactly right."},{"startTime":1595.278,"endTime":1599.3,"body":"And I find that so many content creators,"},{"startTime":1595.278,"endTime":1599.3,"body":"podcasters, on either side of the mic,"},{"startTime":1599.3,"endTime":1601.802,"body":"they decided to do what I call course"},{"startTime":1599.3,"endTime":1601.802,"body":"correcting, which is like, oh, I was doing"},{"startTime":1601.802,"endTime":1604.284,"body":"this by stopped, and now I'm going to do"},{"startTime":1601.802,"endTime":1604.284,"body":"this because it didn't seem to be getting"},{"startTime":1604.284,"endTime":1605.344,"body":"the traction."},{"startTime":1605.344,"endTime":1606.998,"body":"And maybe that's why."},{"startTime":1606.998,"endTime":1608.399,"body":"but it can't always be wise."},{"startTime":1608.399,"endTime":1611.741,"body":"Do you have any thoughts of how long you"},{"startTime":1608.399,"endTime":1611.741,"body":"should stay the course and when to know if"},{"startTime":1611.741,"endTime":1613.402,"body":"you're heading the right direction or not?"},{"startTime":1613.402,"endTime":1614.703,"body":"So great question."},{"startTime":1614.703,"endTime":1615.704,"body":"I love this question."},{"startTime":1615.704,"endTime":1618.066,"body":"And I don't know that anybody's ever asked"},{"startTime":1615.704,"endTime":1618.066,"body":"me in this context."},{"startTime":1618.066,"endTime":1619.066,"body":"So thank you for that."},{"startTime":1619.066,"endTime":1619.947,"body":"That's a gift."},{"startTime":1619.947,"endTime":1624.851,"body":"Here at rocket to the moon, fact, when"},{"startTime":1619.947,"endTime":1624.851,"body":"NASA, I mean, please, I hope everybody"},{"startTime":1624.851,"endTime":1626.912,"body":"believes that we actually landed on the"},{"startTime":1624.851,"endTime":1626.912,"body":"moon."},{"startTime":1626.932,"endTime":1629.614,"body":"But I actually bumped into someone who's"},{"startTime":1626.932,"endTime":1629.614,"body":"like, I don't buy that."},{"startTime":1629.614,"endTime":1631.916,"body":"I'm like, I can't convince you, I'm sorry."},{"startTime":1631.916,"endTime":1634.37,"body":"But the engineers,"},{"startTime":1634.37,"endTime":1638.651,"body":"That rocket was only actually on course"},{"startTime":1634.37,"endTime":1638.651,"body":"about 2% of the time."},{"startTime":1638.711,"endTime":1642.492,"body":"But what they did is they did lots of"},{"startTime":1638.711,"endTime":1642.492,"body":"micro-corrections."},{"startTime":1642.552,"endTime":1647.113,"body":"So when I am goal setting, we have a tool"},{"startTime":1642.552,"endTime":1647.113,"body":"called the 411 where you have your annual"},{"startTime":1647.113,"endTime":1647.993,"body":"goals."},{"startTime":1648.013,"endTime":1651.114,"body":"Each month you say, what do I have to do"},{"startTime":1648.013,"endTime":1651.114,"body":"this month to be on track for my annual"},{"startTime":1651.114,"endTime":1651.394,"body":"goals?"},{"startTime":1651.394,"endTime":1654.555,"body":"And each week you say, what do I have to"},{"startTime":1651.394,"endTime":1654.555,"body":"do this week to be on track for my month?"},{"startTime":1654.555,"endTime":1656.816,"body":"Which by the way, would make you on track"},{"startTime":1654.555,"endTime":1656.816,"body":"for your year."},{"startTime":1656.816,"endTime":1658.416,"body":"Keep it with me everywhere I go."},{"startTime":1658.416,"endTime":1662.837,"body":"If you're checking in every week, you're"},{"startTime":1658.416,"endTime":1662.837,"body":"just like the moonshot."},{"startTime":1662.87,"endTime":1664.811,"body":"You're making micro-corrections."},{"startTime":1664.811,"endTime":1667.774,"body":"So I think that you always are adjusting."},{"startTime":1667.774,"endTime":1670.436,"body":"You always have to meet the market where"},{"startTime":1667.774,"endTime":1670.436,"body":"it is."},{"startTime":1670.436,"endTime":1673.479,"body":"There's always little opportunities to"},{"startTime":1670.436,"endTime":1673.479,"body":"tweak."},{"startTime":1673.479,"endTime":1679.444,"body":"The other end of that is like the overall"},{"startTime":1673.479,"endTime":1679.444,"body":"strategy I'm pursuing just isn't working."},{"startTime":1679.585,"endTime":1681.266,"body":"And that's a hard decision."},{"startTime":1681.266,"endTime":1687.492,"body":"One of my early co-founders in a business,"},{"startTime":1681.266,"endTime":1687.492,"body":"after about two years of grinding, the"},{"startTime":1687.492,"endTime":1689.693,"body":"progress was happening slowly."},{"startTime":1689.934,"endTime":1691.254,"body":"and he wanted to switch."},{"startTime":1691.254,"endTime":1695.817,"body":"And at that point I bought in, the cost of"},{"startTime":1691.254,"endTime":1695.817,"body":"that strategy wasn't what I wanted to pay."},{"startTime":1696.137,"endTime":1699.899,"body":"And I thought that we could very quickly"},{"startTime":1696.137,"endTime":1699.899,"body":"move to a new strategy."},{"startTime":1699.899,"endTime":1701.88,"body":"We were moving from course sales to a"},{"startTime":1699.899,"endTime":1701.88,"body":"community."},{"startTime":1701.88,"endTime":1703.821,"body":"And I was like, I just like that better."},{"startTime":1703.842,"endTime":1707.203,"body":"And then about 12 months later, he wanted"},{"startTime":1703.842,"endTime":1707.203,"body":"to switch from that."},{"startTime":1707.284,"endTime":1712.506,"body":"And I just said, do you remember when we"},{"startTime":1707.284,"endTime":1712.506,"body":"switched from course sales to community?"},{"startTime":1712.507,"endTime":1718.009,"body":"We had over a year gotten about a 10th"},{"startTime":1712.507,"endTime":1718.009,"body":"grade education in that strategy."},{"startTime":1718.018,"endTime":1720.918,"body":"the day we switched, we're back in"},{"startTime":1718.018,"endTime":1720.918,"body":"kindergarten."},{"startTime":1720.978,"endTime":1726.62,"body":"So you have to be very, very careful of"},{"startTime":1720.978,"endTime":1726.62,"body":"switching all the time, because all you've"},{"startTime":1726.62,"endTime":1729.341,"body":"done is made yourself really, really dumb"},{"startTime":1726.62,"endTime":1729.341,"body":"really fast."},{"startTime":1729.421,"endTime":1733.182,"body":"Like all of the things you didn't know"},{"startTime":1729.421,"endTime":1733.182,"body":"about the strategy that wasn't working,"},{"startTime":1733.242,"endTime":1735.282,"body":"like you were course correcting that whole"},{"startTime":1733.242,"endTime":1735.282,"body":"time."},{"startTime":1735.282,"endTime":1737.603,"body":"Like you were fixing lots of little"},{"startTime":1735.282,"endTime":1737.603,"body":"problems."},{"startTime":1737.623,"endTime":1740.104,"body":"Now you've got that whole journey ahead of"},{"startTime":1737.623,"endTime":1740.104,"body":"you as well."},{"startTime":1740.384,"endTime":1746.434,"body":"So I am very cautious about the big shift"},{"startTime":1740.384,"endTime":1746.434,"body":"because I understand"},{"startTime":1746.434,"endTime":1749.375,"body":"how much momentum you lose when you do it."},{"startTime":1749.496,"endTime":1753.519,"body":"But I also know that companies that don't"},{"startTime":1749.496,"endTime":1753.519,"body":"reinvent themselves every seven to 10"},{"startTime":1753.519,"endTime":1759.063,"body":"years, like the great musicians that are"},{"startTime":1753.519,"endTime":1759.063,"body":"just reinventing themselves, coming out"},{"startTime":1759.063,"endTime":1763.866,"body":"with new kinds of music, new kinds of"},{"startTime":1759.063,"endTime":1763.866,"body":"stuff, if you're not evolving, you will"},{"startTime":1763.866,"endTime":1765.367,"body":"die."},{"startTime":1765.367,"endTime":1768.029,"body":"So it's just, the tension is there, right?"},{"startTime":1768.029,"endTime":1769.37,"body":"The tension is there."},{"startTime":1769.37,"endTime":1774.718,"body":"Listen to the market, watch your numbers"},{"startTime":1769.37,"endTime":1774.718,"body":"and ask like, how are we doing?"},{"startTime":1774.718,"endTime":1776.519,"body":"and how much change is required."},{"startTime":1776.519,"endTime":1778.4,"body":"But don't be a fad surfer."},{"startTime":1778.4,"endTime":1781.842,"body":"That is the thing that you wanna get on my"},{"startTime":1778.4,"endTime":1781.842,"body":"bad side fast."},{"startTime":1781.842,"endTime":1784.984,"body":"It's that person that just jumps from fad"},{"startTime":1781.842,"endTime":1784.984,"body":"to fad to fad."},{"startTime":1784.984,"endTime":1788.786,"body":"They get all the novelty and excitement of"},{"startTime":1784.984,"endTime":1788.786,"body":"doing the new thing and telling, oh, look,"},{"startTime":1788.786,"endTime":1789.967,"body":"I'm doing a cold plunge."},{"startTime":1789.967,"endTime":1791.187,"body":"Oh, look, I got a sauna."},{"startTime":1791.187,"endTime":1792.728,"body":"Oh, look, I got this, right?"},{"startTime":1792.728,"endTime":1794.829,"body":"I'm jumping on whatever the trend is."},{"startTime":1795.11,"endTime":1799.332,"body":"But you also look up and you're like, but"},{"startTime":1795.11,"endTime":1799.332,"body":"you never stick to anything, right?"},{"startTime":1799.332,"endTime":1801.762,"body":"So you have to be very wary of novelty."},{"startTime":1801.762,"endTime":1803.142,"body":"You know, I personally do want a sauna."},{"startTime":1803.142,"endTime":1804.822,"body":"So I don't know what you're gonna think of"},{"startTime":1803.142,"endTime":1804.822,"body":"me after that."},{"startTime":1804.822,"endTime":1806.443,"body":"I wouldn't like that."},{"startTime":1806.443,"endTime":1808.003,"body":"They're very helpful."},{"startTime":1808.203,"endTime":1809.984,"body":"I do tease all the cold plunge people."},{"startTime":1809.984,"endTime":1810.424,"body":"Do you?"},{"startTime":1810.424,"endTime":1811.344,"body":"Okay, I've never done that."},{"startTime":1811.344,"endTime":1813.064,"body":"That doesn't seem interesting to me, but."},{"startTime":1813.105,"endTime":1816.946,"body":"I know a lot of people I love and respect"},{"startTime":1813.105,"endTime":1816.946,"body":"that do it and they love it, but I'm also"},{"startTime":1816.946,"endTime":1818.186,"body":"like not a cross fitter."},{"startTime":1818.186,"endTime":1820.947,"body":"I don't have to rebuild my body every day,"},{"startTime":1818.186,"endTime":1820.947,"body":"right?"},{"startTime":1820.947,"endTime":1823.907,"body":"I do exercises like an old man that I am."},{"startTime":1823.968,"endTime":1828.929,"body":"I lift and all that, but like, you know,"},{"startTime":1823.968,"endTime":1828.929,"body":"my little massage gun and a heating pad is"},{"startTime":1828.929,"endTime":1829.489,"body":"enough for me."},{"startTime":1829.489,"endTime":1831.294,"body":"I don't have to torture myself."},{"startTime":1831.294,"endTime":1832.754,"body":"I do a lot of hard things on my own."},{"startTime":1832.754,"endTime":1833.775,"body":"I love it, man."},{"startTime":1833.775,"endTime":1836.877,"body":"This is a great transition, not that part,"},{"startTime":1833.775,"endTime":1836.877,"body":"but before that was a great transition to"},{"startTime":1836.877,"endTime":1840.138,"body":"section three here because this whole"},{"startTime":1836.877,"endTime":1840.138,"body":"course correcting idea, you can talk about"},{"startTime":1840.138,"endTime":1844.481,"body":"this from the sense of living by priority,"},{"startTime":1840.138,"endTime":1844.481,"body":"goal setting to the now as you call it in"},{"startTime":1844.481,"endTime":1844.781,"body":"the book."},{"startTime":1844.781,"endTime":1846.882,"body":"Can you talk about how we can start"},{"startTime":1844.781,"endTime":1846.882,"body":"implementing this?"},{"startTime":1846.882,"endTime":1849.603,"body":"Because this is how we really unleash"},{"startTime":1846.882,"endTime":1849.603,"body":"these extraordinary results."},{"startTime":1849.603,"endTime":1853.366,"body":"So I think the mistake everybody makes is"},{"startTime":1849.603,"endTime":1853.366,"body":"each year they come up and they say, what"},{"startTime":1853.366,"endTime":1854.386,"body":"are my goals?"},{"startTime":1854.406,"endTime":1857.448,"body":"And they look at where they are and they"},{"startTime":1854.406,"endTime":1857.448,"body":"look at where they think they can get."},{"startTime":1857.448,"endTime":1860.989,"body":"And that is how most people and most"},{"startTime":1857.448,"endTime":1860.989,"body":"companies set their goals."},{"startTime":1860.99,"endTime":1865.973,"body":"And the challenge of that is that you have"},{"startTime":1860.99,"endTime":1865.973,"body":"all of these options and you don't really"},{"startTime":1865.973,"endTime":1868.915,"body":"know which ones are taking you ultimately"},{"startTime":1865.973,"endTime":1868.915,"body":"where you want to go."},{"startTime":1868.915,"endTime":1872.117,"body":"So goal setting to the now is just"},{"startTime":1868.915,"endTime":1872.117,"body":"backwards planning, right?"},{"startTime":1872.117,"endTime":1873.358,"body":"The military uses it."},{"startTime":1873.358,"endTime":1875.9,"body":"Lots of different places have used it."},{"startTime":1875.9,"endTime":1877.641,"body":"You go way out in the future."},{"startTime":1877.641,"endTime":1880.563,"body":"Like we teach people, say, someday, what"},{"startTime":1877.641,"endTime":1880.563,"body":"do you want your life to look?"},{"startTime":1880.563,"endTime":1882.165,"body":"And that's really challenging, right?"},{"startTime":1882.165,"endTime":1885.087,"body":"Because you're now way beyond the range of"},{"startTime":1882.165,"endTime":1885.087,"body":"any crystal ball."},{"startTime":1885.087,"endTime":1886.748,"body":"You're just like life by design."},{"startTime":1886.748,"endTime":1888.589,"body":"What do I want my life to look like?"},{"startTime":1888.589,"endTime":1889.206,"body":"Now?"},{"startTime":1889.206,"endTime":1892.887,"body":"Based on that, what your finances are,"},{"startTime":1889.206,"endTime":1892.887,"body":"what your job day looks like, what your"},{"startTime":1892.887,"endTime":1897.028,"body":"health looks like, what would you have to"},{"startTime":1892.887,"endTime":1897.028,"body":"achieve in five years to feel like you"},{"startTime":1897.028,"endTime":1898.828,"body":"were absolutely on track for that?"},{"startTime":1898.828,"endTime":1901.349,"body":"Great, you write those five-year targets"},{"startTime":1898.828,"endTime":1901.349,"body":"down."},{"startTime":1901.349,"endTime":1905.23,"body":"I'm gonna call them goals targets because"},{"startTime":1901.349,"endTime":1905.23,"body":"they could change."},{"startTime":1905.25,"endTime":1909.611,"body":"But right now, that's your best guess of"},{"startTime":1905.25,"endTime":1909.611,"body":"that goal that feels approachable for five"},{"startTime":1909.611,"endTime":1912.592,"body":"years that is directly in route for where"},{"startTime":1909.611,"endTime":1912.592,"body":"you wanna go."},{"startTime":1912.592,"endTime":1917.273,"body":"Then you move backwards and say, based on"},{"startTime":1912.592,"endTime":1917.273,"body":"my five-year goal, not the someday,"},{"startTime":1917.374,"endTime":1921.394,"body":"What would I have to achieve in one year"},{"startTime":1917.374,"endTime":1921.394,"body":"to feel like I was on track for that?"},{"startTime":1921.535,"endTime":1922.995,"body":"You write that down."},{"startTime":1923.075,"endTime":1926.276,"body":"Then you say, what would I have to do this"},{"startTime":1923.075,"endTime":1926.276,"body":"month to be on track for my year, this"},{"startTime":1926.276,"endTime":1929.537,"body":"week to be on track for my month, today to"},{"startTime":1926.276,"endTime":1929.537,"body":"be on track for my week?"},{"startTime":1929.797,"endTime":1931.137,"body":"You're working backwards."},{"startTime":1931.137,"endTime":1932.338,"body":"That's how we know."},{"startTime":1932.338,"endTime":1935.938,"body":"Like I wanna be a bestselling author, but"},{"startTime":1932.338,"endTime":1935.938,"body":"I've never written a day in my life."},{"startTime":1936.139,"endTime":1940.36,"body":"You can create a plan based on that, that"},{"startTime":1936.139,"endTime":1940.36,"body":"at least lets you know this week, you're"},{"startTime":1940.36,"endTime":1943.08,"body":"behaving in a manner that might get you"},{"startTime":1940.36,"endTime":1943.08,"body":"there."},{"startTime":1943.08,"endTime":1946.421,"body":"Otherwise, you could be chasing some"},{"startTime":1943.08,"endTime":1946.421,"body":"low-hanging fruit"},{"startTime":1947.058,"endTime":1950.06,"body":"a way to make a lot of money in the next"},{"startTime":1947.058,"endTime":1950.06,"body":"few months that's taking you in the"},{"startTime":1950.06,"endTime":1953.562,"body":"opposite direction of where your life"},{"startTime":1950.06,"endTime":1953.562,"body":"ultimately needs to go."},{"startTime":1953.982,"endTime":1960.927,"body":"So when you set goals for the year, let"},{"startTime":1953.982,"endTime":1960.927,"body":"them be milestones on a bigger journey."},{"startTime":1961.427,"endTime":1965.79,"body":"And like, where do I have to get this year"},{"startTime":1961.427,"endTime":1965.79,"body":"to feel like I'm on track for where I"},{"startTime":1965.79,"endTime":1967.351,"body":"ultimately want to go?"},{"startTime":1967.872,"endTime":1970.273,"body":"And like, you don't always get to have a"},{"startTime":1967.872,"endTime":1970.273,"body":"great year."},{"startTime":1970.273,"endTime":1973.756,"body":"Like this year sucked for real estate, but"},{"startTime":1970.273,"endTime":1973.756,"body":"when we're talking this conversation, it"},{"startTime":1973.756,"endTime":1976.534,"body":"might suck when this podcast comes out in"},{"startTime":1973.756,"endTime":1976.534,"body":"the next year."},{"startTime":1976.534,"endTime":1977.194,"body":"Right?"},{"startTime":1977.194,"endTime":1979.474,"body":"Bad markets come and go."},{"startTime":1979.474,"endTime":1980.655,"body":"It's very predictable."},{"startTime":1980.655,"endTime":1982.315,"body":"That's what's called a cycle."},{"startTime":1982.375,"endTime":1987.377,"body":"So you can't always have your best year,"},{"startTime":1982.375,"endTime":1987.377,"body":"but you can design a great career."},{"startTime":1987.377,"endTime":1988.757,"body":"And I think that's the difference."},{"startTime":1988.757,"endTime":1992.778,"body":"Work backwards from a big goal is the"},{"startTime":1988.757,"endTime":1992.778,"body":"essence of so much in the book."},{"startTime":1992.818,"endTime":1995.219,"body":"And I mean, I wish I'd learned this in"},{"startTime":1992.818,"endTime":1995.219,"body":"high school."},{"startTime":1995.379,"endTime":2001.161,"body":"Like I didn't know how to break down giant"},{"startTime":1995.379,"endTime":2001.161,"body":"goals so that each day I knew I was"},{"startTime":2001.161,"endTime":2004.081,"body":"actually making some sort of tangible"},{"startTime":2001.161,"endTime":2004.081,"body":"progress."},{"startTime":2004.106,"endTime":2007.308,"body":"Man, you know, to throw out a Covey quote,"},{"startTime":2004.106,"endTime":2007.308,"body":"I'm gonna go ahead and give Covey some"},{"startTime":2007.308,"endTime":2009.129,"body":"credit here, but begin with the end in"},{"startTime":2007.308,"endTime":2009.129,"body":"mind."},{"startTime":2009.129,"endTime":2009.649,"body":"Yeah, right?"},{"startTime":2009.649,"endTime":2012.691,"body":"Like the end in mind doesn't just mean"},{"startTime":2009.649,"endTime":2012.691,"body":"like the little project you're in or the"},{"startTime":2012.691,"endTime":2014.673,"body":"year that you're in, or even the decade"},{"startTime":2012.691,"endTime":2014.673,"body":"that you're in, right?"},{"startTime":2014.673,"endTime":2016.754,"body":"Like think about like, where do you want"},{"startTime":2014.673,"endTime":2016.754,"body":"your life to go?"},{"startTime":2016.754,"endTime":2019.796,"body":"And what in podcasting, we'll go ahead and"},{"startTime":2016.754,"endTime":2019.796,"body":"relate it down to who we're talking to"},{"startTime":2019.796,"endTime":2020.517,"body":"today, right?"},{"startTime":2020.517,"endTime":2022.698,"body":"What in podcasting is gonna help you get"},{"startTime":2020.517,"endTime":2022.698,"body":"there?"},{"startTime":2022.698,"endTime":2024.239,"body":"And how does that really flow?"},{"startTime":2024.239,"endTime":2026.14,"body":"Man, this is just such a powerful point."},{"startTime":2026.161,"endTime":2031.164,"body":"One more thing on this before we close out"},{"startTime":2026.161,"endTime":2031.164,"body":"here today, what you don't do matters as"},{"startTime":2031.164,"endTime":2033.386,"body":"much as what you do when you're looking"},{"startTime":2031.164,"endTime":2033.386,"body":"at..."},{"startTime":2033.386,"endTime":2035.386,"body":"wanting to unleash extraordinary results."},{"startTime":2035.386,"endTime":2039.607,"body":"But saying no, I find, is just so tough"},{"startTime":2035.386,"endTime":2039.607,"body":"for people, especially people in content"},{"startTime":2039.607,"endTime":2041.008,"body":"creation for whatever reason."},{"startTime":2041.008,"endTime":2045.069,"body":"We feel like we're, I think this is why,"},{"startTime":2041.008,"endTime":2045.069,"body":"and I'm unpacking this as I'm saying it,"},{"startTime":2045.069,"endTime":2047.849,"body":"but it's because we signed up to serve"},{"startTime":2045.069,"endTime":2047.849,"body":"people."},{"startTime":2047.849,"endTime":2049.49,"body":"We signed up because we want to help."},{"startTime":2049.49,"endTime":2053.471,"body":"And saying no feels like the opposite of"},{"startTime":2049.49,"endTime":2053.471,"body":"doing what we say we signed up to do."},{"startTime":2053.971,"endTime":2056.772,"body":"This might be a little bit out of place"},{"startTime":2053.971,"endTime":2056.772,"body":"with extraordinary results, but I really"},{"startTime":2056.772,"endTime":2058.372,"body":"wanted, I think it's just so important"},{"startTime":2056.772,"endTime":2058.372,"body":"we'll talk about."},{"startTime":2058.372,"endTime":2058.532,"body":"Sure."},{"startTime":2058.532,"endTime":2061.393,"body":"Do you have any thoughts on that, and can"},{"startTime":2058.532,"endTime":2061.393,"body":"you make that fit with what I just shared?"},{"startTime":2061.393,"endTime":2063.553,"body":"Well, I mean, what comes later in the"},{"startTime":2061.393,"endTime":2063.553,"body":"book,"},{"startTime":2063.934,"endTime":2065.754,"body":"are the thieves of productivity."},{"startTime":2065.754,"endTime":2069.375,"body":"And the very first one is the inability to"},{"startTime":2065.754,"endTime":2069.375,"body":"say no."},{"startTime":2069.375,"endTime":2072.796,"body":"If you make too many commitments, you will"},{"startTime":2069.375,"endTime":2072.796,"body":"be spread thin and nothing will be"},{"startTime":2072.796,"endTime":2073.856,"body":"extraordinary."},{"startTime":2073.976,"endTime":2078.918,"body":"And I think we quoted Steve Jobs, every"},{"startTime":2073.976,"endTime":2078.918,"body":"yes has to be protected by a thousand nos."},{"startTime":2079.118,"endTime":2084.139,"body":"And so, I usually ask people, when you're"},{"startTime":2079.118,"endTime":2084.139,"body":"talking about your one thing, think about"},{"startTime":2084.139,"endTime":2085.16,"body":"getting married."},{"startTime":2085.16,"endTime":2089.861,"body":"When you said, I do, hopefully you"},{"startTime":2085.16,"endTime":2089.861,"body":"inherently knew that saying yes to this"},{"startTime":2089.861,"endTime":2091.862,"body":"person meant saying no to everybody else."},{"startTime":2091.862,"endTime":2093.122,"body":"I think we all get that, yeah."},{"startTime":2093.122,"endTime":2093.522,"body":"I hope so."},{"startTime":2093.522,"endTime":2098.463,"body":"So, like, how can we have more yeses like"},{"startTime":2093.522,"endTime":2098.463,"body":"that in our life?"},{"startTime":2098.883,"endTime":2103.765,"body":"Because we're so committed, it actually"},{"startTime":2098.883,"endTime":2103.765,"body":"becomes easy to say no, right?"},{"startTime":2103.765,"endTime":2107.506,"body":"Or we're really driven to say no even when"},{"startTime":2103.765,"endTime":2107.506,"body":"it's not easy."},{"startTime":2107.566,"endTime":2111.187,"body":"But the skill of saying no is just"},{"startTime":2107.566,"endTime":2111.187,"body":"something that you also have to develop."},{"startTime":2111.187,"endTime":2115.028,"body":"I wrote an article, I have a little weekly"},{"startTime":2111.187,"endTime":2115.028,"body":"newsletter called The 20 Percenter, and I"},{"startTime":2115.028,"endTime":2118.549,"body":"think the title was called 11 Ways to Say"},{"startTime":2115.028,"endTime":2118.549,"body":"No Without Saying No."},{"startTime":2118.689,"endTime":2121.629,"body":"And a lot of times when an opportunity"},{"startTime":2118.689,"endTime":2121.629,"body":"shows up..."},{"startTime":2121.854,"endTime":2125.494,"body":"It's not that we need to say no, we need"},{"startTime":2121.854,"endTime":2125.494,"body":"to say no now."},{"startTime":2125.575,"endTime":2128.475,"body":"Like right now I have a different"},{"startTime":2125.575,"endTime":2128.475,"body":"priority."},{"startTime":2128.475,"endTime":2132.136,"body":"Man, I would love to do that, but I need"},{"startTime":2128.475,"endTime":2132.136,"body":"to do that at a time that doesn't"},{"startTime":2132.136,"endTime":2133.297,"body":"conflict."},{"startTime":2133.497,"endTime":2136.297,"body":"So what are all the ways I can push it"},{"startTime":2133.497,"endTime":2136.297,"body":"into the future?"},{"startTime":2136.297,"endTime":2139.318,"body":"I can put conditions on my yes, right?"},{"startTime":2139.318,"endTime":2144.039,"body":"So that when I do say yes, it's in"},{"startTime":2139.318,"endTime":2144.039,"body":"alignment with where I'm going."},{"startTime":2144.54,"endTime":2148.961,"body":"And like the easiest way, like when"},{"startTime":2144.54,"endTime":2148.961,"body":"someone comes by and gives you an"},{"startTime":2148.961,"endTime":2151.461,"body":"assignment, if you're in a cubicle"},{"startTime":2148.961,"endTime":2151.461,"body":"somewhere,"},{"startTime":2151.658,"endTime":2154.919,"body":"Like, the instinct is to ask, when do you"},{"startTime":2151.658,"endTime":2154.919,"body":"need this?"},{"startTime":2154.919,"endTime":2157.14,"body":"And if it's your boss, what are they gonna"},{"startTime":2154.919,"endTime":2157.14,"body":"say?"},{"startTime":2157.14,"endTime":2157.86,"body":"Yesterday."},{"startTime":2157.86,"endTime":2159.021,"body":"As soon as possible."},{"startTime":2159.021,"endTime":2159.441,"body":"Right."},{"startTime":2159.441,"endTime":2161.542,"body":"That's just the nature of people in"},{"startTime":2159.441,"endTime":2161.542,"body":"charge."},{"startTime":2161.542,"endTime":2163.342,"body":"They want it sooner than later."},{"startTime":2163.483,"endTime":2167.404,"body":"So I usually teach my team, I just said,"},{"startTime":2163.483,"endTime":2167.404,"body":"why don't you just say, great, I've got"},{"startTime":2167.404,"endTime":2168.185,"body":"this."},{"startTime":2168.185,"endTime":2169.625,"body":"You can trust me."},{"startTime":2169.785,"endTime":2173.767,"body":"Can I circle back next Tuesday and give"},{"startTime":2169.785,"endTime":2173.767,"body":"you my answer?"},{"startTime":2174.027,"endTime":2178.829,"body":"You've automatically bought some arbitrary"},{"startTime":2174.027,"endTime":2178.829,"body":"amount of time between seven and one day."},{"startTime":2179.009,"endTime":2179.989,"body":"And you're like,"},{"startTime":2180.338,"endTime":2183.941,"body":"Most of the time they're gonna say yes"},{"startTime":2180.338,"endTime":2183.941,"body":"because it's not urgent."},{"startTime":2183.941,"endTime":2187.443,"body":"They just urgently need to get it off"},{"startTime":2183.941,"endTime":2187.443,"body":"their plate and onto yours."},{"startTime":2187.804,"endTime":2191.387,"body":"So like a few simple tactics can go a"},{"startTime":2187.804,"endTime":2191.387,"body":"long, long way."},{"startTime":2191.387,"endTime":2195.43,"body":"I let my calendar say no because I've"},{"startTime":2191.387,"endTime":2195.43,"body":"blocked it from my priorities."},{"startTime":2195.43,"endTime":2197.212,"body":"I mean, you've experienced this."},{"startTime":2197.212,"endTime":2199.894,"body":"You had to get on my calendar with my"},{"startTime":2197.212,"endTime":2199.894,"body":"assistants."},{"startTime":2199.934,"endTime":2205.399,"body":"I bet we moved this meeting multiple times"},{"startTime":2199.934,"endTime":2205.399,"body":"because I'm very clear about how my time"},{"startTime":2205.399,"endTime":2209.261,"body":"gets used and I try to be polite and"},{"startTime":2205.399,"endTime":2209.261,"body":"apologetic about it."},{"startTime":2209.378,"endTime":2211.658,"body":"But like people say, hey, can you do it at"},{"startTime":2209.378,"endTime":2211.658,"body":"that time?"},{"startTime":2211.658,"endTime":2214.039,"body":"And I'll say, I'm sorry, I've already got"},{"startTime":2211.658,"endTime":2214.039,"body":"another commitment."},{"startTime":2214.82,"endTime":2218.781,"body":"I don't say, hey, I'm writing at that time"},{"startTime":2214.82,"endTime":2218.781,"body":"because they're gonna say, well, could you"},{"startTime":2218.781,"endTime":2220.322,"body":"write earlier or later?"},{"startTime":2220.662,"endTime":2226.985,"body":"Most people assume that is a commitment to"},{"startTime":2220.662,"endTime":2226.985,"body":"another person and it is a 1% person that"},{"startTime":2226.985,"endTime":2230.166,"body":"thinks so much of themselves, they're"},{"startTime":2226.985,"endTime":2230.166,"body":"gonna ask you to move that."},{"startTime":2231.266,"endTime":2237.669,"body":"So like just a few tactics can help you"},{"startTime":2231.266,"endTime":2237.669,"body":"say no without actually feeling bad about"},{"startTime":2237.669,"endTime":2238.914,"body":"it or"},{"startTime":2238.914,"endTime":2242.055,"body":"feeling FOMO like you're losing out on"},{"startTime":2238.914,"endTime":2242.055,"body":"opportunities."},{"startTime":2242.055,"endTime":2245.616,"body":"It's really about moving it into the"},{"startTime":2242.055,"endTime":2245.616,"body":"future or into a time where you can really"},{"startTime":2245.616,"endTime":2247.557,"body":"give it thoughtful consideration."},{"startTime":2247.557,"endTime":2252.579,"body":"Here's a rule, never say yes in social"},{"startTime":2247.557,"endTime":2252.579,"body":"media, never say yes in text messages."},{"startTime":2252.919,"endTime":2254.9,"body":"You don't have enough context."},{"startTime":2255.16,"endTime":2258.782,"body":"Move it to your inbox, move it to another"},{"startTime":2255.16,"endTime":2258.782,"body":"thing, say, I will get back to you next"},{"startTime":2258.782,"endTime":2262.703,"body":"Tuesday, whatever it is, so that you can"},{"startTime":2258.782,"endTime":2262.703,"body":"actually look and make sure like, am I"},{"startTime":2262.703,"endTime":2264.344,"body":"saying yes to something?"},{"startTime":2264.724,"endTime":2268.885,"body":"Because I'm afraid that text message, I'll"},{"startTime":2264.724,"endTime":2268.885,"body":"lose it, right?"},{"startTime":2268.994,"endTime":2272.716,"body":"how do I get it out of this very ephemeral"},{"startTime":2268.994,"endTime":2272.716,"body":"zone into something where I can actually"},{"startTime":2272.716,"endTime":2273.937,"body":"think about it?"},{"startTime":2274.057,"endTime":2276.038,"body":"That's like a skill, it's all just skills."},{"startTime":2276.038,"endTime":2279.701,"body":"And then as an entrepreneur, a solo"},{"startTime":2276.038,"endTime":2279.701,"body":"entrepreneur, a podcast host, a podcast"},{"startTime":2279.701,"endTime":2283.904,"body":"guest, whatever, if you can master that,"},{"startTime":2279.701,"endTime":2283.904,"body":"you're gonna go a lot farther than your"},{"startTime":2283.904,"endTime":2284.984,"body":"competitors."},{"startTime":2285.024,"endTime":2285.885,"body":"Love that, man."},{"startTime":2285.885,"endTime":2291.409,"body":"Something that DHH said, who I interviewed"},{"startTime":2285.885,"endTime":2291.409,"body":"recently, he said, move from FOMO to JOMO,"},{"startTime":2291.409,"endTime":2293.21,"body":"joy of missing out instead of fear of"},{"startTime":2291.409,"endTime":2293.21,"body":"missing out."},{"startTime":2293.21,"endTime":2295.031,"body":"And I think there's some wisdom there for"},{"startTime":2293.21,"endTime":2295.031,"body":"sure."},{"startTime":2295.031,"endTime":2297.813,"body":"I'm an introvert, so that comes from me"},{"startTime":2295.031,"endTime":2297.813,"body":"naturally."},{"startTime":2297.973,"endTime":2298.753,"body":"Nice."},{"startTime":2298.794,"endTime":2300.734,"body":"Man, Jay, I've enjoyed this time so much,"},{"startTime":2298.794,"endTime":2300.734,"body":"man."},{"startTime":2300.734,"endTime":2303.895,"body":"Before we end here, just want to get a"},{"startTime":2300.734,"endTime":2303.895,"body":"quick final thought from you on this idea"},{"startTime":2303.895,"endTime":2306.896,"body":"that I've heard you talk about of thinking"},{"startTime":2303.895,"endTime":2306.896,"body":"bigger, because I think that kind of"},{"startTime":2306.896,"endTime":2308.476,"body":"holistically brings this whole thing"},{"startTime":2306.896,"endTime":2308.476,"body":"together."},{"startTime":2308.476,"endTime":2311.297,"body":"So for your final thought for us today,"},{"startTime":2308.476,"endTime":2311.297,"body":"just talk about thinking bigger for a"},{"startTime":2311.297,"endTime":2311.797,"body":"moment."},{"startTime":2311.797,"endTime":2315.998,"body":"I think we all need someone to help us"},{"startTime":2311.797,"endTime":2315.998,"body":"think bigger for our lives."},{"startTime":2316.058,"endTime":2318.499,"body":"It's hard to read the label from inside"},{"startTime":2316.058,"endTime":2318.499,"body":"the box."},{"startTime":2318.499,"endTime":2320.06,"body":"That's why I have coaches."},{"startTime":2320.64,"endTime":2324.301,"body":"And I need someone in my life that's"},{"startTime":2320.64,"endTime":2324.301,"body":"asking, is that's all that's possible for"},{"startTime":2324.301,"endTime":2324.861,"body":"you?"},{"startTime":2324.861,"endTime":2326.801,"body":"So thinking big is a gift."},{"startTime":2327.058,"endTime":2329.558,"body":"especially if you can get over failure."},{"startTime":2329.578,"endTime":2334.48,"body":"Because if you set a goal to do 100"},{"startTime":2329.578,"endTime":2334.48,"body":"widgets, you might do it, but most of the"},{"startTime":2334.48,"endTime":2335.64,"body":"time, you're gonna fall short."},{"startTime":2335.64,"endTime":2338.101,"body":"So you might as well think big and aim"},{"startTime":2335.64,"endTime":2338.101,"body":"higher."},{"startTime":2338.281,"endTime":2340.522,"body":"And when you aim higher, well, you know"},{"startTime":2338.281,"endTime":2340.522,"body":"what?"},{"startTime":2340.522,"endTime":2342.882,"body":"I'm gonna try to build a thousand widgets"},{"startTime":2340.522,"endTime":2342.882,"body":"this year."},{"startTime":2342.902,"endTime":2343.643,"body":"Awesome."},{"startTime":2343.643,"endTime":2346.703,"body":"Yeah, that means you're gonna have to have"},{"startTime":2343.643,"endTime":2346.703,"body":"different relationships with people,"},{"startTime":2346.703,"endTime":2349.464,"body":"different tools, different systems,"},{"startTime":2346.703,"endTime":2349.464,"body":"different models."},{"startTime":2349.484,"endTime":2353.825,"body":"What you're doing is you're upgrading your"},{"startTime":2349.484,"endTime":2353.825,"body":"foundation to be appropriate for the goal."},{"startTime":2353.846,"endTime":2357.507,"body":"Like if I'm going to run a 5K, I could"},{"startTime":2353.846,"endTime":2357.507,"body":"probably use my old tennis shoes."},{"startTime":2357.507,"endTime":2361.248,"body":"If I'm going to run an ultra marathon, I'm"},{"startTime":2357.507,"endTime":2361.248,"body":"going to have to go get a running coach."},{"startTime":2361.248,"endTime":2366.03,"body":"I'm going to have to get the best"},{"startTime":2361.248,"endTime":2366.03,"body":"equipment because I know if I'm running 50"},{"startTime":2366.03,"endTime":2370.311,"body":"kilometers or whatever that is, like I'm"},{"startTime":2366.03,"endTime":2370.311,"body":"going to do damage to myself if I'm"},{"startTime":2370.311,"endTime":2371.751,"body":"running in converse."},{"startTime":2372.052,"endTime":2373.772,"body":"I need like the best shoes."},{"startTime":2373.772,"endTime":2377.433,"body":"So you immediately upgrade your models"},{"startTime":2373.772,"endTime":2377.433,"body":"because the goal is bigger."},{"startTime":2377.713,"endTime":2378.194,"body":"And"},{"startTime":2378.194,"endTime":2382.035,"body":"Even if you fall short, a lot of times"},{"startTime":2378.194,"endTime":2382.035,"body":"you're farther along than you will ever"},{"startTime":2382.035,"endTime":2386.977,"body":"get by thinking safe and only dealing with"},{"startTime":2382.035,"endTime":2386.977,"body":"what you believe is possible today."},{"startTime":2387.098,"endTime":2391.7,"body":"You wanna think possibilities, what could"},{"startTime":2387.098,"endTime":2391.7,"body":"be possible for me and aim really high."},{"startTime":2391.7,"endTime":2394.101,"body":"It'll upgrade your life in a short amount"},{"startTime":2391.7,"endTime":2394.101,"body":"of time."},{"startTime":2394.361,"endTime":2396.342,"body":"My gift is Gary."},{"startTime":2396.502,"endTime":2400.464,"body":"Gary always pushed me and my wife Wendy to"},{"startTime":2396.502,"endTime":2400.464,"body":"think bigger for our lives."},{"startTime":2400.944,"endTime":2404.425,"body":"And he didn't say like, he wasn't"},{"startTime":2400.944,"endTime":2404.425,"body":"condescending, is that all you can do?"},{"startTime":2404.894,"endTime":2406.455,"body":"He would actually be very encouraging."},{"startTime":2406.455,"endTime":2408.376,"body":"It's like, I think you can shoot for more."},{"startTime":2408.996,"endTime":2410.698,"body":"I think we can go for more than that."},{"startTime":2410.698,"endTime":2412.079,"body":"And he modeled it every day."},{"startTime":2412.079,"endTime":2414.12,"body":"So that's a gift to think bigger."},{"startTime":2414.38,"endTime":2416.922,"body":"And a lot of us don't get the gift of that"},{"startTime":2414.38,"endTime":2416.922,"body":"person in our life."},{"startTime":2416.922,"endTime":2418.163,"body":"We have to do that for ourselves."},{"startTime":2418.163,"endTime":2419.924,"body":"So just make it a rule."},{"startTime":2419.924,"endTime":2422.006,"body":"Every time you set a goal, just triple it."},{"startTime":2422.006,"endTime":2424.047,"body":"I love that, Jay, I feel like you just"},{"startTime":2422.006,"endTime":2424.047,"body":"gave us all that gift today."},{"startTime":2424.047,"endTime":2427.049,"body":"So let's all get out of here and think"},{"startTime":2424.047,"endTime":2427.049,"body":"bigger for our lives and for what we wanna"},{"startTime":2427.049,"endTime":2427.59,"body":"do."},{"startTime":2427.59,"endTime":2429.191,"body":"Jay, man, thank you so, so much for the"},{"startTime":2427.59,"endTime":2429.191,"body":"time today."},{"startTime":2429.191,"endTime":2430.011,"body":"Dude, I had a blast with you."},{"startTime":2430.011,"endTime":2430.592,"body":"Thank you."},{"startTime":2430.592,"endTime":2431.312,"body":"Always fun, Alex."},{"startTime":2431.312,"endTime":2432.573,"body":"Thank you for having me."},{"startTime":2434.094,"endTime":2437.219,"body":"If you enjoyed this episode, please visit"},{"startTime":2434.094,"endTime":2437.219,"body":"podprose.com slash 275."},{"startTime":2438.402,"endTime":2442.089,"body":"Then share the link with one person that"},{"startTime":2438.402,"endTime":2442.089,"body":"you believe it would add value to."},{"startTime":2442.089,"endTime":2444.192,"body":"Until next time, thank you for listening."}]}