{"version":"1.0.0","segments":[{"startTime":30.026,"endTime":32.846,"body":"You're listening to Podcasting Made"},{"startTime":30.026,"endTime":32.846,"body":"Simple."},{"startTime":33.466,"endTime":34.286,"body":"Hello."},{"startTime":34.286,"endTime":41.266,"body":"Did you know that you can actually start"},{"startTime":34.286,"endTime":41.266,"body":"and grow a sellable show?"},{"startTime":41.266,"endTime":42.146,"body":"I'm Angel B."},{"startTime":42.146,"endTime":47.126,"body":"Hartwell, the executive producer and host"},{"startTime":42.146,"endTime":47.126,"body":"of the 11 -time award -winning Wickedly"},{"startTime":47.126,"endTime":49.006,"body":"Smart Women podcast."},{"startTime":49.006,"endTime":55.025999999999996,"body":"And I am also the executive producer and"},{"startTime":49.006,"endTime":55.025999999999996,"body":"host of the top 100 internationally ranked"},{"startTime":55.025999999999996,"endTime":59.242000000000004,"body":"leading visionaries podcast and my very"},{"startTime":55.025999999999996,"endTime":59.242000000000004,"body":"first"},{"startTime":59.242000000000004,"endTime":67.822,"body":"podcast, which was a top 50 ranked show,"},{"startTime":59.242000000000004,"endTime":67.822,"body":"which was called Men on Purpose, I sold in"},{"startTime":67.822,"endTime":69.982,"body":"March of 2020."},{"startTime":69.982,"endTime":80.742,"body":"So I am here to talk to you about how to"},{"startTime":69.982,"endTime":80.742,"body":"know how to build and grow a sellable"},{"startTime":80.742,"endTime":81.282,"body":"show."},{"startTime":81.282,"endTime":83.482,"body":"If I can do it, you can too."},{"startTime":83.482,"endTime":86.474,"body":"And so I want to share with you,"},{"startTime":86.474,"endTime":91.234,"body":"the top seven things that my buyer was"},{"startTime":86.474,"endTime":91.234,"body":"actually looking for when it became time"},{"startTime":91.234,"endTime":92.484,"body":"for me to sell my show."},{"startTime":92.484,"endTime":96.754,"body":"But before we dive into that, I want to"},{"startTime":92.484,"endTime":96.754,"body":"talk to you a little bit about how you"},{"startTime":96.754,"endTime":100.59400000000001,"body":"know when it's time for you to let go."},{"startTime":100.59400000000001,"endTime":104.09400000000001,"body":"And to do that, I'm going to give you just"},{"startTime":100.59400000000001,"endTime":104.09400000000001,"body":"a little bit of my backstory."},{"startTime":104.214,"endTime":109.802,"body":"So in 2017, that was when I got bit by the"},{"startTime":104.214,"endTime":109.802,"body":"podcast bug."},{"startTime":109.802,"endTime":113.58200000000001,"body":"And I started my first show, Men on"},{"startTime":109.802,"endTime":113.58200000000001,"body":"Purpose podcast."},{"startTime":113.58200000000001,"endTime":117.042,"body":"We launched in January of 2018."},{"startTime":117.042,"endTime":122.00200000000001,"body":"And within four months, I had my first"},{"startTime":117.042,"endTime":122.00200000000001,"body":"five figure payday from that show."},{"startTime":122.00200000000001,"endTime":123.61200000000001,"body":"And we were in the top 200."},{"startTime":123.61200000000001,"endTime":125.782,"body":"We were ranked in the top 200."},{"startTime":125.842,"endTime":129.472,"body":"And so I ran that show through 2018."},{"startTime":129.472,"endTime":135.384,"body":"And in September of 2019, I started We"},{"startTime":129.472,"endTime":135.384,"body":"Could Least Smart Women, my second show."},{"startTime":135.402,"endTime":142.862,"body":"And I was about 150 -ish episodes into Men"},{"startTime":135.402,"endTime":142.862,"body":"on Purpose and consistently generating"},{"startTime":142.862,"endTime":147.042,"body":"revenue as a result of that show in"},{"startTime":142.862,"endTime":147.042,"body":"consulting fees."},{"startTime":147.042,"endTime":153.042,"body":"And it became clear to me I had too many"},{"startTime":147.042,"endTime":153.042,"body":"things going on, essentially, because when"},{"startTime":153.042,"endTime":158.242,"body":"I started Wickedly Smart Women, before the"},{"startTime":153.042,"endTime":158.242,"body":"show even launched, I had my first five"},{"startTime":158.242,"endTime":160.84199999999998,"body":"-figure payday from Wickedly Smart Women."},{"startTime":160.84199999999998,"endTime":166.06199999999998,"body":"And within one day of launching, Wickedly"},{"startTime":160.84199999999998,"endTime":166.06199999999998,"body":"Smart Women was in the top 75"},{"startTime":166.06199999999998,"endTime":167.982,"body":"internationally."},{"startTime":168.082,"endTime":173.88199999999998,"body":"So Wickedly Smart Women was taking off and"},{"startTime":168.082,"endTime":173.88199999999998,"body":"men on purpose, I was just starting to"},{"startTime":173.88199999999998,"endTime":176.37199999999999,"body":"feel like, I think I'm complete."},{"startTime":176.37199999999999,"endTime":178.482,"body":"I think I'm done with this."},{"startTime":178.482,"endTime":182.272,"body":"But I had banks, you know, I bank my"},{"startTime":178.482,"endTime":182.272,"body":"episodes."},{"startTime":182.272,"endTime":185.332,"body":"So I had a number of episodes in the bank."},{"startTime":185.332,"endTime":190.08999999999997,"body":"I was probably banked out through the"},{"startTime":185.332,"endTime":190.08999999999997,"body":"middle of April and by December of"},{"startTime":190.08999999999997,"endTime":194.79,"body":"2019, it was just clear to me that I was"},{"startTime":190.08999999999997,"endTime":194.79,"body":"going to put the show on hiatus."},{"startTime":194.79,"endTime":197.42999999999998,"body":"I wasn't really thinking about selling it"},{"startTime":194.79,"endTime":197.42999999999998,"body":"at that point."},{"startTime":197.42999999999998,"endTime":201.51999999999998,"body":"But what ended up happening was I already"},{"startTime":197.42999999999998,"endTime":201.51999999999998,"body":"had made the decision."},{"startTime":201.51999999999998,"endTime":208.29,"body":"So I think the first point I want to make"},{"startTime":201.51999999999998,"endTime":208.29,"body":"as a business owner, as a podcaster, as a"},{"startTime":208.29,"endTime":213.35,"body":"content creator, as somebody who is a"},{"startTime":208.29,"endTime":213.35,"body":"host, who is using your podcast,"},{"startTime":213.35,"endTime":218.92999999999998,"body":"leveraging your podcast to generate"},{"startTime":213.35,"endTime":218.92999999999998,"body":"revenue for yourself, you know, you need"},{"startTime":218.92999999999998,"endTime":220.01,"body":"to know."},{"startTime":220.01,"endTime":224.73999999999998,"body":"when the energy is there for it and when"},{"startTime":220.01,"endTime":224.73999999999998,"body":"it started to go."},{"startTime":224.73999999999998,"endTime":231.08999999999997,"body":"And in my case, it had started to go, but"},{"startTime":224.73999999999998,"endTime":231.08999999999997,"body":"you also need to make decisions."},{"startTime":231.08999999999997,"endTime":233.29,"body":"You need to make decisions."},{"startTime":233.29,"endTime":238.51,"body":"So if you struggle with making decisions,"},{"startTime":233.29,"endTime":238.51,"body":"that is something that you wanna take a"},{"startTime":238.51,"endTime":242.58999999999997,"body":"look at for sure, because nothing actually"},{"startTime":238.51,"endTime":242.58999999999997,"body":"happens until you make a decision."},{"startTime":242.58999999999997,"endTime":248.458,"body":"So I had already made the decision that I"},{"startTime":242.58999999999997,"endTime":248.458,"body":"was pretty much done."},{"startTime":248.458,"endTime":249.498,"body":"with Men on Purpose."},{"startTime":249.498,"endTime":251.088,"body":"And I was just going to put it on hiatus."},{"startTime":251.088,"endTime":254.07799999999997,"body":"I wasn't going to throw it in the trash."},{"startTime":254.07799999999997,"endTime":258.178,"body":"I was just going to put it on hiatus"},{"startTime":254.07799999999997,"endTime":258.178,"body":"because I just felt complete."},{"startTime":258.178,"endTime":265.918,"body":"And I realized after 150 or so episodes"},{"startTime":258.178,"endTime":265.918,"body":"that not only was Men on Purpose a vehicle"},{"startTime":265.918,"endTime":272.258,"body":"to get me into podcasting, not only was"},{"startTime":265.918,"endTime":272.258,"body":"the Men on Purpose podcast an opportunity"},{"startTime":272.258,"endTime":277.706,"body":"for me to generate consultancy revenue,"},{"startTime":272.258,"endTime":277.706,"body":"but I also realized that"},{"startTime":277.706,"endTime":283.946,"body":"all of the interviews I did were actually"},{"startTime":277.706,"endTime":283.946,"body":"a healing journey for me because it was a"},{"startTime":283.946,"endTime":286.95599999999996,"body":"men only, they were my guests, men were my"},{"startTime":283.946,"endTime":286.95599999999996,"body":"guests."},{"startTime":286.95599999999996,"endTime":295.106,"body":"And I had a long history of being in"},{"startTime":286.95599999999996,"endTime":295.106,"body":"relationships with men that were either"},{"startTime":295.106,"endTime":301.32599999999996,"body":"abusive, had addiction issues, or I felt"},{"startTime":295.106,"endTime":301.32599999999996,"body":"alienated in those relationships."},{"startTime":301.32599999999996,"endTime":307.53,"body":"And so it became clear to me when I hit"},{"startTime":301.32599999999996,"endTime":307.53,"body":"December of 2019,"},{"startTime":307.53,"endTime":313.71,"body":"that I was pretty much complete with"},{"startTime":307.53,"endTime":313.71,"body":"whatever that work was, the healing work"},{"startTime":313.71,"endTime":316.51,"body":"that was the Men on Purpose podcast for"},{"startTime":313.71,"endTime":316.51,"body":"me."},{"startTime":316.51,"endTime":320.61,"body":"And so I made the decision, I was gonna"},{"startTime":316.51,"endTime":320.61,"body":"put it on hiatus and I was just gonna let"},{"startTime":320.61,"endTime":324.19,"body":"the bank run out, the bank of episodes run"},{"startTime":320.61,"endTime":324.19,"body":"out."},{"startTime":324.19,"endTime":332.37,"body":"And then in March of 2020, right before"},{"startTime":324.19,"endTime":332.37,"body":"the shutdown of Corona, I was an icon of"},{"startTime":332.37,"endTime":335.818,"body":"influence at the new media summit."},{"startTime":335.818,"endTime":340.21799999999996,"body":"which was hosted by Steve Olsher, who's no"},{"startTime":335.818,"endTime":340.21799999999996,"body":"longer actually even in the podcast"},{"startTime":340.21799999999996,"endTime":345.238,"body":"business, but was a huge force of getting"},{"startTime":340.21799999999996,"endTime":345.238,"body":"me going in podcasting and was a huge"},{"startTime":345.238,"endTime":346.918,"body":"force in the podcast industry."},{"startTime":346.918,"endTime":348.678,"body":"He started Podcast Magazine."},{"startTime":348.678,"endTime":351.878,"body":"I was one of the contributing category"},{"startTime":348.678,"endTime":351.878,"body":"directors there."},{"startTime":351.878,"endTime":355.578,"body":"He was definitely, I call him my podcast"},{"startTime":351.878,"endTime":355.578,"body":"baby daddy."},{"startTime":355.738,"endTime":358.77799999999996,"body":"And so Steve was hosting the new media"},{"startTime":355.738,"endTime":358.77799999999996,"body":"summit."},{"startTime":358.77799999999996,"endTime":365.77,"body":"And on the fourth day, it was actually the"},{"startTime":358.77799999999996,"endTime":365.77,"body":"day after everything got shut down."},{"startTime":365.77,"endTime":366.93,"body":"across the country."},{"startTime":366.93,"endTime":372.59,"body":"So we were in this little bubble of this"},{"startTime":366.93,"endTime":372.59,"body":"podcast event and I was an icon of"},{"startTime":372.59,"endTime":372.96999999999997,"body":"influence."},{"startTime":372.96999999999997,"endTime":378.46999999999997,"body":"People were pitching me to be a guest on"},{"startTime":372.96999999999997,"endTime":378.46999999999997,"body":"my shows and the whole country shut down,"},{"startTime":378.46999999999997,"endTime":379.90999999999997,"body":"the whole world shut down."},{"startTime":379.90999999999997,"endTime":385.67,"body":"And on day four of the event, after all of"},{"startTime":379.90999999999997,"endTime":385.67,"body":"the attendees left, Steve always had a"},{"startTime":385.67,"endTime":392.13,"body":"mastermind for the icons that he had"},{"startTime":385.67,"endTime":392.13,"body":"brought in to be part of the event."},{"startTime":392.13,"endTime":394.762,"body":"And while we were at the table,"},{"startTime":394.762,"endTime":398.882,"body":"One of the things that we did was we were"},{"startTime":394.762,"endTime":398.882,"body":"all sharing our, you know, current"},{"startTime":398.882,"endTime":401.562,"body":"challenges and desires."},{"startTime":401.562,"endTime":406.782,"body":"While we were at the table, I was sitting"},{"startTime":401.562,"endTime":406.782,"body":"next to Steve and this guy who was part of"},{"startTime":406.782,"endTime":413.86199999999997,"body":"our group, who was a host, he had not ever"},{"startTime":406.782,"endTime":413.86199999999997,"body":"started or owned his own podcast, but he"},{"startTime":413.86199999999997,"endTime":418.442,"body":"was a paid host for somebody else's"},{"startTime":413.86199999999997,"endTime":418.442,"body":"podcast, a big, big podcast."},{"startTime":418.442,"endTime":424.87399999999997,"body":"And he started to talk and said, I want my"},{"startTime":418.442,"endTime":424.87399999999997,"body":"own creative control and my own"},{"startTime":424.87399999999997,"endTime":430.544,"body":"I want to be able to make decisions about"},{"startTime":424.87399999999997,"endTime":430.544,"body":"what I want to say on this, on a show."},{"startTime":430.544,"endTime":435.274,"body":"And I'm thinking about starting a show"},{"startTime":430.544,"endTime":435.274,"body":"called the insecure entrepreneur."},{"startTime":435.274,"endTime":436.784,"body":"And we were all like, Oh, I don't know."},{"startTime":436.784,"endTime":438.114,"body":"That's a good idea."},{"startTime":438.114,"endTime":439.764,"body":"And so he started talking to me."},{"startTime":439.764,"endTime":443.294,"body":"He was like, I just want to help men and I"},{"startTime":439.764,"endTime":443.294,"body":"just want them to be on purpose."},{"startTime":443.294,"endTime":447.974,"body":"And all of a sudden I'm sitting there at"},{"startTime":443.294,"endTime":447.974,"body":"this table and I'm thinking, my podcast is"},{"startTime":447.974,"endTime":450.154,"body":"called men on purpose podcast."},{"startTime":450.154,"endTime":452.154,"body":"So the idea popped into my head."},{"startTime":452.154,"endTime":454.858,"body":"Gee, I wonder if he'd be interested in"},{"startTime":452.154,"endTime":454.858,"body":"buying it."},{"startTime":454.858,"endTime":459.378,"body":"So at the break, I approached him and I"},{"startTime":454.858,"endTime":459.378,"body":"said, do you think you might be interested"},{"startTime":459.378,"endTime":460.438,"body":"in buying the show?"},{"startTime":460.438,"endTime":467.098,"body":"Now I come from a 20 year career in real"},{"startTime":460.438,"endTime":467.098,"body":"estate, plus I spent another 15 years plus"},{"startTime":467.098,"endTime":470.997,"body":"in the personal and professional"},{"startTime":467.098,"endTime":470.997,"body":"development space."},{"startTime":470.997,"endTime":478.33799999999997,"body":"So I understand the value of real estate,"},{"startTime":470.997,"endTime":478.33799999999997,"body":"both virtual as well as actual real"},{"startTime":478.33799999999997,"endTime":479.118,"body":"estate."},{"startTime":479.118,"endTime":481.14799999999997,"body":"And I knew I had a piece of real estate."},{"startTime":481.14799999999997,"endTime":482.506,"body":"I knew I had."},{"startTime":482.506,"endTime":488.846,"body":"in the Men on Purpose podcast, not just a"},{"startTime":482.506,"endTime":488.846,"body":"podcast, but a whole brand that could be"},{"startTime":488.846,"endTime":492.406,"body":"leveraged and could be sold."},{"startTime":492.406,"endTime":496.216,"body":"And nobody in our space was selling"},{"startTime":492.406,"endTime":496.216,"body":"podcasts at that time."},{"startTime":496.216,"endTime":497.82599999999996,"body":"Everybody was like, what?"},{"startTime":497.82599999999996,"endTime":502.51599999999996,"body":"He said yes, and I said yes, and we sat"},{"startTime":497.82599999999996,"endTime":502.51599999999996,"body":"down to go through the process."},{"startTime":502.51599999999996,"endTime":509.88599999999997,"body":"And I actually have the entire process"},{"startTime":502.51599999999996,"endTime":509.88599999999997,"body":"mapped out of how to not only do the deal,"},{"startTime":509.88599999999997,"endTime":511.306,"body":"sell the podcast,"},{"startTime":511.306,"endTime":517.466,"body":"but also how to do the transfer of assets,"},{"startTime":511.306,"endTime":517.466,"body":"which was probably a 60 day process of"},{"startTime":517.466,"endTime":522.7860000000001,"body":"intense work, of going through, getting"},{"startTime":517.466,"endTime":522.7860000000001,"body":"all of the assets moved over."},{"startTime":522.7860000000001,"endTime":524.466,"body":"So he said, yes."},{"startTime":524.466,"endTime":532.106,"body":"And so I want to take a moment now and let"},{"startTime":524.466,"endTime":532.106,"body":"you know what the things were that he was"},{"startTime":532.106,"endTime":535.626,"body":"looking for when he bought the show."},{"startTime":535.626,"endTime":538.538,"body":"Number one, he was looking for..."},{"startTime":538.538,"endTime":543.158,"body":"I mean, he wasn't, he didn't know he was"},{"startTime":538.538,"endTime":543.158,"body":"looking to buy a show, but the name, the"},{"startTime":543.158,"endTime":549.258,"body":"name of the show, Men on Purpose podcast"},{"startTime":543.158,"endTime":549.258,"body":"was an exact fit for what he actually"},{"startTime":549.258,"endTime":550.9380000000001,"body":"intended and wanted to do."},{"startTime":550.9380000000001,"endTime":555.8380000000001,"body":"He literally had been sitting there at the"},{"startTime":550.9380000000001,"endTime":555.8380000000001,"body":"table saying, I want to serve men and I"},{"startTime":555.8380000000001,"endTime":557.558,"body":"want to help them be on purpose."},{"startTime":557.558,"endTime":560.258,"body":"I was like, oh my God, of course you do."},{"startTime":560.258,"endTime":562.2180000000001,"body":"And so the name."},{"startTime":562.2180000000001,"endTime":563.9380000000001,"body":"was huge, the name was huge."},{"startTime":563.9380000000001,"endTime":567.6980000000001,"body":"You know, as a side note, I know that"},{"startTime":563.9380000000001,"endTime":567.6980000000001,"body":"Wicked Leech Mart Women is another one of"},{"startTime":567.6980000000001,"endTime":572.4780000000001,"body":"those name brands, and it's a brand that I"},{"startTime":567.6980000000001,"endTime":572.4780000000001,"body":"could very easily sell this show."},{"startTime":572.4780000000001,"endTime":577.678,"body":"And Leading Visionary is my newest"},{"startTime":572.4780000000001,"endTime":577.678,"body":"podcast, another brand, I'm building a"},{"startTime":577.678,"endTime":578.238,"body":"brand."},{"startTime":578.238,"endTime":583.898,"body":"So when you're thinking about starting a"},{"startTime":578.238,"endTime":583.898,"body":"show, the name is super important, and the"},{"startTime":583.898,"endTime":588.038,"body":"intent is super important behind your"},{"startTime":583.898,"endTime":588.038,"body":"creation process."},{"startTime":588.038,"endTime":589.802,"body":"So you want to have a good strategy."},{"startTime":589.802,"endTime":595.522,"body":"around, okay, is this going to, you know,"},{"startTime":589.802,"endTime":595.522,"body":"not only be valuable, but could you sell"},{"startTime":595.522,"endTime":595.8820000000001,"body":"it?"},{"startTime":595.8820000000001,"endTime":598.822,"body":"Could you sell it not only valuable to"},{"startTime":595.8820000000001,"endTime":598.822,"body":"your own business, but could you sell it?"},{"startTime":598.822,"endTime":601.642,"body":"So the second thing he was looking for was"},{"startTime":598.822,"endTime":601.642,"body":"ranking."},{"startTime":601.642,"endTime":606.2420000000001,"body":"And at that point, mental purpose was, as"},{"startTime":601.642,"endTime":606.2420000000001,"body":"I said, ranking in the top 50 in the"},{"startTime":606.2420000000001,"endTime":610.672,"body":"marketing category internationally, and we"},{"startTime":606.2420000000001,"endTime":610.672,"body":"were downloading in 97 countries."},{"startTime":610.672,"endTime":615.3820000000001,"body":"So he was also looking, this is number"},{"startTime":610.672,"endTime":615.3820000000001,"body":"three, he was looking for reach, we were"},{"startTime":615.3820000000001,"endTime":618.3420000000001,"body":"already downloading in 97 countries."},{"startTime":618.3420000000001,"endTime":619.8820000000001,"body":"And we were ranking."},{"startTime":619.8820000000001,"endTime":624.702,"body":"And we were ranking in countries, we were"},{"startTime":619.8820000000001,"endTime":624.702,"body":"ranking overall on Apple."},{"startTime":624.702,"endTime":628.702,"body":"So he was looking for the ranking, the"},{"startTime":624.702,"endTime":628.702,"body":"reach, the name, the ranking, the reach."},{"startTime":628.702,"endTime":632.142,"body":"And part of the reach he was also looking"},{"startTime":628.702,"endTime":632.142,"body":"for was my Rolodex."},{"startTime":632.142,"endTime":638.542,"body":"I had at that point 163 interviews in the"},{"startTime":632.142,"endTime":638.542,"body":"bank with men all around the world who"},{"startTime":638.542,"endTime":640.8820000000001,"body":"were high achieving men on purpose."},{"startTime":640.8820000000001,"endTime":642.3820000000001,"body":"So he wanted the Rolodex."},{"startTime":642.3820000000001,"endTime":648.01,"body":"And I also had a lot of applicants that"},{"startTime":642.3820000000001,"endTime":648.01,"body":"had never been yet on the show."},{"startTime":648.01,"endTime":652.6500000000001,"body":"He was looking for the SOPs for the"},{"startTime":648.01,"endTime":652.6500000000001,"body":"production process."},{"startTime":652.6500000000001,"endTime":654.57,"body":"SOPs are super important."},{"startTime":654.57,"endTime":660.63,"body":"You know, there's a way to do your podcast"},{"startTime":654.57,"endTime":660.63,"body":"production that is valuable."},{"startTime":660.63,"endTime":664.73,"body":"The way you do your podcast production,"},{"startTime":660.63,"endTime":664.73,"body":"the SOPs, the standard operating"},{"startTime":664.73,"endTime":669.21,"body":"procedures, that was a part of the value"},{"startTime":664.73,"endTime":669.21,"body":"of the deal."},{"startTime":669.21,"endTime":674.19,"body":"He wanted to know that the show created"},{"startTime":669.21,"endTime":674.19,"body":"revenue."},{"startTime":674.19,"endTime":676.106,"body":"Well, I mentioned at the beginning,"},{"startTime":676.106,"endTime":679.806,"body":"Within four months, I had my first five"},{"startTime":676.106,"endTime":679.806,"body":"-figure payday from the show."},{"startTime":679.806,"endTime":684.0160000000001,"body":"And that particular client turned into a"},{"startTime":679.806,"endTime":684.0160000000001,"body":"$50 ,000 client."},{"startTime":684.0160000000001,"endTime":691.3660000000001,"body":"So over the course of the year and some"},{"startTime":684.0160000000001,"endTime":691.3660000000001,"body":"months that I ran the show, I generated in"},{"startTime":691.3660000000001,"endTime":696.8660000000001,"body":"excess of six figures as, you know, in"},{"startTime":691.3660000000001,"endTime":696.8660000000001,"body":"consulting fees for working with people"},{"startTime":696.8660000000001,"endTime":702.0260000000001,"body":"who came to me as a result of being,"},{"startTime":696.8660000000001,"endTime":702.0260000000001,"body":"primarily being guests on the show."},{"startTime":702.0260000000001,"endTime":705.95,"body":"He was looking for my team."},{"startTime":706.0260000000001,"endTime":710.7460000000001,"body":"to be part of the deal or to train his"},{"startTime":706.0260000000001,"endTime":710.7460000000001,"body":"team."},{"startTime":710.7460000000001,"endTime":717.6260000000001,"body":"So in a part of my team, he'd onboarded"},{"startTime":710.7460000000001,"endTime":717.6260000000001,"body":"and another part of my team, he wanted to"},{"startTime":717.6260000000001,"endTime":720.686,"body":"have available to train his team members."},{"startTime":720.686,"endTime":723.726,"body":"So that was an important aspect of the"},{"startTime":720.686,"endTime":723.726,"body":"deal."},{"startTime":723.726,"endTime":728.926,"body":"And then finally, he wanted me to consult"},{"startTime":723.726,"endTime":728.926,"body":"with him because he had never created a"},{"startTime":728.926,"endTime":731.466,"body":"five -figure payday offer for himself."},{"startTime":731.466,"endTime":735.9780000000001,"body":"And I made that as part of the offer that"},{"startTime":731.466,"endTime":735.9780000000001,"body":"I would"},{"startTime":735.9780000000001,"endTime":742.678,"body":"come in and support him to build his own"},{"startTime":735.9780000000001,"endTime":742.678,"body":"five -figure payday offer so that he could"},{"startTime":742.678,"endTime":748.8380000000001,"body":"take over the mic, take over the reins of"},{"startTime":742.678,"endTime":748.8380000000001,"body":"the show, and have a branded offer that"},{"startTime":748.8380000000001,"endTime":750.5780000000001,"body":"was a five -figure payday offer."},{"startTime":750.5780000000001,"endTime":752.087,"body":"So let me make sure I did all seven."},{"startTime":752.087,"endTime":758.418,"body":"So the name, the ranking, the reach slash"},{"startTime":752.087,"endTime":758.418,"body":"Rolodex, the SOPs for the production"},{"startTime":758.418,"endTime":762.994,"body":"process, that it was monetized, team in"},{"startTime":758.418,"endTime":762.994,"body":"the deal,"},{"startTime":763.0500000000001,"endTime":767.85,"body":"and that I had bandwidth to consult with"},{"startTime":763.0500000000001,"endTime":767.85,"body":"him in the transition."},{"startTime":767.85,"endTime":772.09,"body":"I think we set it up for six or nine"},{"startTime":767.85,"endTime":772.09,"body":"months that I had bandwidth to consult"},{"startTime":772.09,"endTime":774.4100000000001,"body":"with him in the transition."},{"startTime":774.4100000000001,"endTime":777.8900000000001,"body":"So I'm here to tell you that you can sell"},{"startTime":774.4100000000001,"endTime":777.8900000000001,"body":"a show."},{"startTime":777.8900000000001,"endTime":783.2700000000001,"body":"There are certain things that you need to"},{"startTime":777.8900000000001,"endTime":783.2700000000001,"body":"do to know when it's right time for you to"},{"startTime":783.2700000000001,"endTime":791.21,"body":"let go, how to find the right fit buyer"},{"startTime":783.2700000000001,"endTime":791.21,"body":"for you, how to structure the sale and the"},{"startTime":791.21,"endTime":792.9060000000001,"body":"transfer of assets."},{"startTime":792.9060000000001,"endTime":797.346,"body":"and setting up that succession process,"},{"startTime":792.9060000000001,"endTime":797.346,"body":"including your time."},{"startTime":797.346,"endTime":803.306,"body":"Like the succession process of moving the"},{"startTime":797.346,"endTime":803.306,"body":"assets over, that included a lot of my"},{"startTime":803.306,"endTime":809.206,"body":"time that I needed to account for in the"},{"startTime":803.306,"endTime":809.206,"body":"pricing of the deal."},{"startTime":809.206,"endTime":816.8660000000001,"body":"And so these are the seven things that you"},{"startTime":809.206,"endTime":816.8660000000001,"body":"would look to be focusing on if you want"},{"startTime":816.8660000000001,"endTime":820.618,"body":"to start and grow a sellable show."},{"startTime":820.618,"endTime":823.518,"body":"Thanks so much for having me here on"},{"startTime":820.618,"endTime":823.518,"body":"PodTalks."},{"startTime":823.518,"endTime":825.2180000000001,"body":"It's been my pleasure."},{"startTime":825.3380000000001,"endTime":829.3480000000001,"body":"For more episodes, please visit podmatch"},{"startTime":825.3380000000001,"endTime":829.3480000000001,"body":".com forward slash episodes."},{"startTime":829.3480000000001,"endTime":831.238,"body":"Thank you so much for listening."}]}