{"version":"1.0.0","segments":[{"startTime":1.326,"endTime":4.646,"body":"You're listening to Podcasting Made"},{"startTime":1.326,"endTime":4.646,"body":"Simple."},{"startTime":30.83,"endTime":36.89,"body":"Do you wait until there's no water to go"},{"startTime":30.83,"endTime":36.89,"body":"find more or do you a little bit each day?"},{"startTime":36.89,"endTime":42.11,"body":"Look for opportunities, look for other"},{"startTime":36.89,"endTime":42.11,"body":"resources, look for other water sources, a"},{"startTime":42.11,"endTime":48.23,"body":"new well, a new opportunity so you have"},{"startTime":42.11,"endTime":48.23,"body":"the confidence that you have the longevity"},{"startTime":48.23,"endTime":51.49,"body":"to ride it out and be successful."},{"startTime":51.49,"endTime":54.862,"body":"I'd recommend you do a little bit each"},{"startTime":51.49,"endTime":54.862,"body":"day."},{"startTime":54.862,"endTime":58.512,"body":"And I learned this from a famous"},{"startTime":54.862,"endTime":58.512,"body":"podcaster, Jordan Harbinger."},{"startTime":58.512,"endTime":61.282,"body":"He says it all the time and you can write"},{"startTime":58.512,"endTime":61.282,"body":"this down."},{"startTime":61.282,"endTime":65.522,"body":"Dig the well before you're thirsty."},{"startTime":65.522,"endTime":67.162,"body":"Dig the well before you're thirsty."},{"startTime":67.162,"endTime":72.222,"body":"And today we're going to talk about how to"},{"startTime":67.162,"endTime":72.222,"body":"turn podcasts as a host with a"},{"startTime":72.222,"endTime":73.332,"body":"conversation show."},{"startTime":73.332,"endTime":78.442,"body":"This is for someone with a conversation"},{"startTime":73.332,"endTime":78.442,"body":"based show, how to turn podcasts into a"},{"startTime":78.442,"endTime":80.782,"body":"social proof goldmine."},{"startTime":80.882,"endTime":83.566,"body":"You can boost your brand and lead influx."},{"startTime":83.566,"endTime":85.646,"body":"even if you're starting from zero."},{"startTime":85.646,"endTime":87.586,"body":"And that's really what it's all about."},{"startTime":87.586,"endTime":90.496,"body":"It's starting to dig the well before"},{"startTime":87.586,"endTime":90.496,"body":"you're thirsty."},{"startTime":90.496,"endTime":95.666,"body":"It's starting to build social proof and"},{"startTime":90.496,"endTime":95.666,"body":"opportunity well before you need to make"},{"startTime":95.666,"endTime":99.486,"body":"an ask, well before you have an offer,"},{"startTime":95.666,"endTime":99.486,"body":"well before you need help."},{"startTime":99.486,"endTime":100.706,"body":"So my name is Ben."},{"startTime":100.706,"endTime":102.786,"body":"I've endorsed by a few people."},{"startTime":102.786,"endTime":109.066,"body":"Jordan Harbinger, James Aldichur, Amber"},{"startTime":102.786,"endTime":109.066,"body":"LeLago, Hala Taha, Cal Fussman, Alex Lyon,"},{"startTime":109.066,"endTime":110.086,"body":"lots of people, right?"},{"startTime":110.086,"endTime":112.11,"body":"Chris Van Vliet, Mark Schaeffer."},{"startTime":112.11,"endTime":118.95,"body":"I don't say that to impress, say it to"},{"startTime":112.11,"endTime":118.95,"body":"impress upon the point that if me, someone"},{"startTime":118.95,"endTime":124.17,"body":"who has broken unemployed and started at"},{"startTime":118.95,"endTime":124.17,"body":"podcasting from zero after getting"},{"startTime":124.17,"endTime":129.55,"body":"furloughed during the pandemic can reach a"},{"startTime":124.17,"endTime":129.55,"body":"higher level when I didn't think I'd"},{"startTime":129.55,"endTime":134.56,"body":"amount to anything, I truly believe if I"},{"startTime":129.55,"endTime":134.56,"body":"did it, you can do it too."},{"startTime":134.56,"endTime":140.59,"body":"And if this talk is helpful, you can do it"},{"startTime":134.56,"endTime":140.59,"body":"way simpler, easier and quicker."},{"startTime":140.59,"endTime":142.11,"body":"than I ever did."},{"startTime":142.11,"endTime":145.87,"body":"And I'll tell you, the point of me name"},{"startTime":142.11,"endTime":145.87,"body":"dropping these people is I'm going to tell"},{"startTime":145.87,"endTime":152.09,"body":"you exactly how I earned endorsements from"},{"startTime":145.87,"endTime":152.09,"body":"these superstars."},{"startTime":152.09,"endTime":152.81,"body":"Why social proof?"},{"startTime":152.81,"endTime":154.71,"body":"Why even talk about it in the first place?"},{"startTime":154.71,"endTime":160.69,"body":"Well, 98 % of consumers read online"},{"startTime":154.71,"endTime":160.69,"body":"reviews to learn about businesses with 76"},{"startTime":160.69,"endTime":163.19,"body":"% doing so regularly."},{"startTime":163.19,"endTime":169.102,"body":"Yeah, so bright local, 98 % are reading"},{"startTime":163.19,"endTime":169.102,"body":"reviews, 76 are doing so..."},{"startTime":169.102,"endTime":170.102,"body":"regularly."},{"startTime":170.102,"endTime":173.982,"body":"So people are commonly often looking at"},{"startTime":170.102,"endTime":173.982,"body":"online reviews."},{"startTime":173.982,"endTime":179.782,"body":"And according to demand general report, 97"},{"startTime":173.982,"endTime":179.782,"body":"% of customers cited testimonials and peer"},{"startTime":179.782,"endTime":183.322,"body":"recommendations as the most reliable type"},{"startTime":179.782,"endTime":183.322,"body":"of content."},{"startTime":183.322,"endTime":188.002,"body":"So the most reliable type of content is a"},{"startTime":183.322,"endTime":188.002,"body":"testimonial or a peer recommendation."},{"startTime":188.002,"endTime":189.422,"body":"What does that mean?"},{"startTime":189.422,"endTime":192.222,"body":"It means we need to start showing and not"},{"startTime":189.422,"endTime":192.222,"body":"telling."},{"startTime":192.222,"endTime":195.322,"body":"It means talking about ourselves isn't"},{"startTime":192.222,"endTime":195.322,"body":"really going to get us anywhere."},{"startTime":195.322,"endTime":198.702,"body":"We could have the best product, the best"},{"startTime":195.322,"endTime":198.702,"body":"solution, the best opportunity."},{"startTime":198.702,"endTime":203.922,"body":"Really what's more compelling than any"},{"startTime":198.702,"endTime":203.922,"body":"other form of content is other people"},{"startTime":203.922,"endTime":206.142,"body":"talking about us."},{"startTime":206.142,"endTime":208.582,"body":"So how do we build social proof?"},{"startTime":208.582,"endTime":212.142,"body":"How do we get people to share positive"},{"startTime":208.582,"endTime":212.142,"body":"insights about us?"},{"startTime":212.142,"endTime":217.602,"body":"How do we utilize those positive insights"},{"startTime":212.142,"endTime":217.602,"body":"to actually make money in business?"},{"startTime":217.622,"endTime":221.902,"body":"And I mentioned interview -based podcasts."},{"startTime":221.902,"endTime":226.622,"body":"If you have a solo show and you're already"},{"startTime":221.902,"endTime":226.622,"body":"a thought leader, cheers to you."},{"startTime":226.622,"endTime":228.43,"body":"I was starting from zero."},{"startTime":228.43,"endTime":230.11,"body":"I didn't know what I was doing."},{"startTime":230.11,"endTime":233.39,"body":"Most people aren't a superstar thought"},{"startTime":230.11,"endTime":233.39,"body":"leader yet."},{"startTime":233.39,"endTime":238.33,"body":"So you start an interview based show so"},{"startTime":233.39,"endTime":238.33,"body":"you can have conversations and build"},{"startTime":238.33,"endTime":239.77,"body":"relationships."},{"startTime":239.77,"endTime":243.01,"body":"You want to create, you want to"},{"startTime":239.77,"endTime":243.01,"body":"collaborate and you want to connect while"},{"startTime":243.01,"endTime":243.95,"body":"you network."},{"startTime":243.95,"endTime":248.93,"body":"The purpose of your networking can simply"},{"startTime":243.95,"endTime":248.93,"body":"be content and relationships."},{"startTime":248.93,"endTime":250.83,"body":"And it can be a journal."},{"startTime":250.83,"endTime":253.49,"body":"Your podcast doesn't have to be perfect."},{"startTime":253.49,"endTime":257.892,"body":"It can be asking the questions that you're"},{"startTime":253.49,"endTime":257.892,"body":"curious about and just journaling."},{"startTime":257.934,"endTime":261.964,"body":"through audio, as you go, no one can tell"},{"startTime":257.934,"endTime":261.964,"body":"you if you're right or wrong."},{"startTime":261.964,"endTime":265.234,"body":"No one can tell you what's good or best"},{"startTime":261.964,"endTime":265.234,"body":"because it's a journal."},{"startTime":265.234,"endTime":266.794,"body":"It's a diary."},{"startTime":266.834,"endTime":269.194,"body":"So you have an interview -based podcast"},{"startTime":266.834,"endTime":269.194,"body":"show."},{"startTime":269.194,"endTime":271.194,"body":"You treat it as a journal."},{"startTime":271.194,"endTime":274.534,"body":"You have the mindset that I want to build"},{"startTime":271.194,"endTime":274.534,"body":"relationships."},{"startTime":274.534,"endTime":276.934,"body":"Who are you going to build relationships"},{"startTime":274.534,"endTime":276.934,"body":"with?"},{"startTime":276.934,"endTime":283.014,"body":"I like to take the plus minus equal"},{"startTime":276.934,"endTime":283.014,"body":"framework that I've kind of rewritten, but"},{"startTime":283.014,"endTime":285.044,"body":"James Altucher taught this to me."},{"startTime":285.044,"endTime":288.006,"body":"He says plus minus and equal and simply"},{"startTime":285.044,"endTime":288.006,"body":"put,"},{"startTime":288.27,"endTime":292.89,"body":"A plus is a mentor, someone you want to"},{"startTime":288.27,"endTime":292.89,"body":"learn from."},{"startTime":292.89,"endTime":299.79,"body":"A minus is a mentee or in a business"},{"startTime":292.89,"endTime":299.79,"body":"context, let's think business, right?"},{"startTime":299.79,"endTime":303.91,"body":"They're a lead, they're a prospect,"},{"startTime":299.79,"endTime":303.91,"body":"they're someone you can help in just a"},{"startTime":303.91,"endTime":305.21,"body":"content creation process."},{"startTime":305.21,"endTime":307.07,"body":"So your minus is your audience."},{"startTime":307.07,"endTime":312.29,"body":"So your plus is a mentor, your minus is"},{"startTime":307.07,"endTime":312.29,"body":"someone you can help and an equals a peer."},{"startTime":312.29,"endTime":316.31,"body":"They might not listen to the show, you"},{"startTime":312.29,"endTime":316.31,"body":"might not have services for them, but they"},{"startTime":316.31,"endTime":317.83,"body":"know people who do."},{"startTime":318.03,"endTime":322.59,"body":"And you guys can add value as peers and"},{"startTime":318.03,"endTime":322.59,"body":"teach each other and collaborate and both"},{"startTime":322.59,"endTime":327.21,"body":"amplify each other, each other's shows,"},{"startTime":322.59,"endTime":327.21,"body":"each other's missions, each other's ideas"},{"startTime":327.21,"endTime":329.19,"body":"just by collaborating."},{"startTime":329.29,"endTime":334.13,"body":"So who is your plus, your minuses and your"},{"startTime":329.29,"endTime":334.13,"body":"equals?"},{"startTime":334.23,"endTime":339.35,"body":"And you just create a conversation based"},{"startTime":334.23,"endTime":339.35,"body":"show around those three kinds of people."},{"startTime":339.35,"endTime":345.244,"body":"And you remember this, relationships do"},{"startTime":339.35,"endTime":345.244,"body":"equal recommendations."},{"startTime":345.39,"endTime":349.89,"body":"relationships equal referrals,"},{"startTime":345.39,"endTime":349.89,"body":"introductions, and really just a happier"},{"startTime":349.89,"endTime":350.61,"body":"life."},{"startTime":350.61,"endTime":354.39,"body":"And guess what happens when you bring"},{"startTime":350.61,"endTime":354.39,"body":"someone on your podcast, your host, you"},{"startTime":354.39,"endTime":359.43,"body":"invite the guest on, you have a quality"},{"startTime":354.39,"endTime":359.43,"body":"intake form, you've put some time and"},{"startTime":359.43,"endTime":361.5,"body":"effort, and let me step back a little bit."},{"startTime":361.5,"endTime":363.63,"body":"I know a lot of people can teach you this."},{"startTime":363.63,"endTime":368.05,"body":"I can't go over every single detail in"},{"startTime":363.63,"endTime":368.05,"body":"this short little talk, but if you don't"},{"startTime":368.05,"endTime":372.43,"body":"have a good process, you don't have"},{"startTime":368.05,"endTime":372.43,"body":"passion for what you do,"},{"startTime":372.43,"endTime":376.349,"body":"If you don't have a vision, know your"},{"startTime":372.43,"endTime":376.349,"body":"audience who you're trying to help."},{"startTime":376.349,"endTime":380.67,"body":"A lot of this stuff won't work because"},{"startTime":376.349,"endTime":380.67,"body":"your podcast might not be good enough yet."},{"startTime":380.67,"endTime":382.39,"body":"And we can get better at that."},{"startTime":382.39,"endTime":387.07,"body":"But assuming you know what your podcast is"},{"startTime":382.39,"endTime":387.07,"body":"for, you know who you're helping, you've"},{"startTime":387.07,"endTime":390.15,"body":"put together a process, you know that"},{"startTime":387.07,"endTime":390.15,"body":"you're not perfect."},{"startTime":390.15,"endTime":392.95,"body":"You're going to journal, you're going to"},{"startTime":390.15,"endTime":392.95,"body":"serve it as a diary, you're going to ask"},{"startTime":392.95,"endTime":395.49,"body":"insightful questions in your relationship"},{"startTime":392.95,"endTime":395.49,"body":"base."},{"startTime":395.49,"endTime":398.83,"body":"You just want to build relationships and"},{"startTime":395.49,"endTime":398.83,"body":"create an impact."},{"startTime":398.95,"endTime":401.19,"body":"You bring people along."},{"startTime":401.39,"endTime":404.71,"body":"and they learn a lot about you."},{"startTime":404.71,"endTime":409.31,"body":"People love to talk about themselves, so"},{"startTime":404.71,"endTime":409.31,"body":"you ask them questions, they share, you"},{"startTime":409.31,"endTime":413.49,"body":"get deep in rapport, and they learn so"},{"startTime":409.31,"endTime":413.49,"body":"much about you."},{"startTime":413.49,"endTime":418.09,"body":"And what happens when they know more about"},{"startTime":413.49,"endTime":418.09,"body":"you and your processes and the things"},{"startTime":418.09,"endTime":420.29,"body":"you're passionate about and your values?"},{"startTime":420.29,"endTime":425.64,"body":"It's a free trial, a free trial into what"},{"startTime":420.29,"endTime":425.64,"body":"it would look like to work with you."},{"startTime":425.64,"endTime":428.19,"body":"So they don't have to work with you."},{"startTime":428.19,"endTime":429.742,"body":"Some of them might."},{"startTime":429.742,"endTime":432.002,"body":"if you have services that can help them."},{"startTime":432.002,"endTime":433.332,"body":"Some of them might subscribe."},{"startTime":433.332,"endTime":438.462,"body":"They don't have to per se, but they do"},{"startTime":433.332,"endTime":438.462,"body":"know what it would feel like if they did."},{"startTime":438.462,"endTime":442.262,"body":"And isn't that gonna make it easier for"},{"startTime":438.462,"endTime":442.262,"body":"them to nominate other people for the"},{"startTime":442.262,"endTime":448.042,"body":"show, to give you a referral, to keep you"},{"startTime":442.262,"endTime":448.042,"body":"in mind for services and collaborations?"},{"startTime":448.042,"endTime":449.322,"body":"I think so."},{"startTime":449.322,"endTime":453.162,"body":"And I just dropped a word that I use all"},{"startTime":449.322,"endTime":453.162,"body":"the time, nominate."},{"startTime":453.162,"endTime":456.494,"body":"When you have a guest on your show,"},{"startTime":456.494,"endTime":458.714,"body":"Assuming that they can service your"},{"startTime":456.494,"endTime":458.714,"body":"audience."},{"startTime":458.714,"endTime":460.814,"body":"They're a plus a minus or an equal."},{"startTime":460.814,"endTime":465.754,"body":"You're smart about who you're bringing on"},{"startTime":460.814,"endTime":465.754,"body":"that they can add value and you want to"},{"startTime":465.754,"endTime":466.954,"body":"build a relationship."},{"startTime":466.954,"endTime":471.514,"body":"If you like them and they added value,"},{"startTime":466.954,"endTime":471.514,"body":"don't you think that other people they"},{"startTime":471.514,"endTime":473.574,"body":"know will add value?"},{"startTime":473.574,"endTime":478.214,"body":"So I would always ask my guests for"},{"startTime":473.574,"endTime":478.214,"body":"nominations."},{"startTime":478.214,"endTime":481.114,"body":"I recommend you ask everybody for"},{"startTime":478.214,"endTime":481.114,"body":"nominations."},{"startTime":481.114,"endTime":484.782,"body":"You aren't required to bring anybody onto"},{"startTime":481.114,"endTime":484.782,"body":"the show."},{"startTime":484.782,"endTime":489.622,"body":"But let's say someone pulls out their"},{"startTime":484.782,"endTime":489.622,"body":"entire Rolodex and they write down 50"},{"startTime":489.622,"endTime":490.862,"body":"names."},{"startTime":490.862,"endTime":495.442,"body":"That's 50 people that you didn't know that"},{"startTime":490.862,"endTime":495.442,"body":"you can create."},{"startTime":495.442,"endTime":499.182,"body":"Even if it's just connecting with each"},{"startTime":495.442,"endTime":499.182,"body":"other online, you can start creating a"},{"startTime":499.182,"endTime":500.502,"body":"relationship."},{"startTime":500.682,"endTime":505.702,"body":"And since they got introduced and"},{"startTime":500.682,"endTime":505.702,"body":"nominated, first off, everybody wants to"},{"startTime":505.702,"endTime":506.542,"body":"give a nomination."},{"startTime":506.542,"endTime":511.062,"body":"It's, it's such a prestigious thing, but"},{"startTime":506.542,"endTime":511.062,"body":"since they were nominated by a friend, it"},{"startTime":511.062,"endTime":514.926,"body":"immediately builds that social proof and"},{"startTime":511.062,"endTime":514.926,"body":"that rapport."},{"startTime":514.926,"endTime":521.826,"body":"It leaves a positive brand image that your"},{"startTime":514.926,"endTime":521.826,"body":"time is worthwhile and the podcast is"},{"startTime":521.826,"endTime":524.446,"body":"worth paying attention to and listening"},{"startTime":521.826,"endTime":524.446,"body":"to."},{"startTime":524.446,"endTime":527.206,"body":"So ask everybody for nominations."},{"startTime":527.206,"endTime":533.626,"body":"And the other thing I would ask later on"},{"startTime":527.206,"endTime":533.626,"body":"after the domination is for a Google"},{"startTime":533.626,"endTime":534.366,"body":"review."},{"startTime":534.366,"endTime":539.566,"body":"If you have a Google My Business page set"},{"startTime":534.366,"endTime":539.566,"body":"up, that's for your business."},{"startTime":539.566,"endTime":541.582,"body":"You can ask for a Google review."},{"startTime":541.582,"endTime":545.362,"body":"You can ask for an Apple, Spotify, all of"},{"startTime":541.582,"endTime":545.362,"body":"that's good."},{"startTime":545.362,"endTime":550.162,"body":"None of that's bad advice, but I'm"},{"startTime":545.362,"endTime":550.162,"body":"thinking how can I create social proof"},{"startTime":550.162,"endTime":555.362,"body":"that's going to lead to more business more"},{"startTime":550.162,"endTime":555.362,"body":"than just growing my podcast?"},{"startTime":555.362,"endTime":558.562,"body":"How am I going to build relationships and"},{"startTime":555.362,"endTime":558.562,"body":"social proof?"},{"startTime":558.562,"endTime":564.122,"body":"If I have a ton of positive Google reviews"},{"startTime":558.562,"endTime":564.122,"body":"and someone Googles my podcast or my"},{"startTime":564.122,"endTime":568.342,"body":"business name, that's the first thing"},{"startTime":564.122,"endTime":568.342,"body":"they're going to see before the Apple,"},{"startTime":568.342,"endTime":569.902,"body":"before the Spotify."},{"startTime":569.902,"endTime":572.642,"body":"That's the first thing they're going to"},{"startTime":569.902,"endTime":572.642,"body":"see and Google is the biggest search"},{"startTime":572.642,"endTime":573.592,"body":"engine in the world."},{"startTime":573.592,"endTime":576.782,"body":"So why not build good real estate there?"},{"startTime":576.782,"endTime":581.382,"body":"So you have a Google profile, another long"},{"startTime":576.782,"endTime":581.382,"body":"conversation, but you can just look up"},{"startTime":581.382,"endTime":583.182,"body":"Google business profile."},{"startTime":583.182,"endTime":587.422,"body":"It used to be called Google, my business"},{"startTime":583.182,"endTime":587.422,"body":"and direct reviews there."},{"startTime":587.682,"endTime":591.662,"body":"But if you're sending them to Spotify,"},{"startTime":587.682,"endTime":591.662,"body":"you're sending them to Apple, that is good"},{"startTime":591.662,"endTime":592.442,"body":"as well."},{"startTime":592.442,"endTime":596.462,"body":"But the more that you can get your current"},{"startTime":592.442,"endTime":596.462,"body":"guests to leave your review."},{"startTime":596.462,"endTime":600.302,"body":"The easier it's gonna be to rank in the"},{"startTime":596.462,"endTime":600.302,"body":"rankings, have more social proof, have"},{"startTime":600.302,"endTime":602.342,"body":"more reviews, you're gonna kick butt."},{"startTime":602.342,"endTime":603.522,"body":"I know it."},{"startTime":603.522,"endTime":606.082,"body":"And a reminder, I touched on it."},{"startTime":606.082,"endTime":607.862,"body":"You gotta be unforgettable."},{"startTime":607.922,"endTime":609.522,"body":"You gotta go out of your way."},{"startTime":609.522,"endTime":611.182,"body":"What's everyone doing?"},{"startTime":611.182,"endTime":613.142,"body":"How can I do it a little bit better?"},{"startTime":613.142,"endTime":615.282,"body":"How can I be a little bit kinder?"},{"startTime":615.282,"endTime":617.982,"body":"How can I be a little bit more present?"},{"startTime":617.982,"endTime":623.222,"body":"Because when you ask for the nomination,"},{"startTime":617.982,"endTime":623.222,"body":"when you ask for the review, they'll give"},{"startTime":623.222,"endTime":625.39,"body":"it if you earned it."},{"startTime":625.39,"endTime":630.23,"body":"But this is a question to think about and"},{"startTime":625.39,"endTime":630.23,"body":"maybe even lose sleep over."},{"startTime":630.23,"endTime":632.61,"body":"What can you do to be different to earn"},{"startTime":630.23,"endTime":632.61,"body":"it?"},{"startTime":632.61,"endTime":637.73,"body":"And I guarantee if you're different and"},{"startTime":632.61,"endTime":637.73,"body":"you love podcasting and you're passionate,"},{"startTime":637.73,"endTime":639.15,"body":"you're going to earn it."},{"startTime":639.15,"endTime":644.72,"body":"So the bonus I told you about how to get"},{"startTime":639.15,"endTime":644.72,"body":"these big name people to endorse you,"},{"startTime":644.72,"endTime":646.28,"body":"because I don't know about you."},{"startTime":646.28,"endTime":648.11,"body":"I was sending people to my Google."},{"startTime":648.11,"endTime":654.05,"body":"I was sending people to my Apple and I"},{"startTime":648.11,"endTime":654.05,"body":"wasn't actually getting a very high"},{"startTime":654.05,"endTime":655.334,"body":"conversion rate."},{"startTime":655.438,"endTime":660.338,"body":"Sometimes people ask for a review before"},{"startTime":655.438,"endTime":660.338,"body":"they, you're guested on a podcast, you"},{"startTime":660.338,"endTime":662.768,"body":"have to leave a review before you've even"},{"startTime":660.338,"endTime":662.768,"body":"been a guest."},{"startTime":662.768,"endTime":665.268,"body":"I was always uncomfortable with that as a"},{"startTime":662.768,"endTime":665.268,"body":"guest."},{"startTime":665.268,"endTime":672.298,"body":"So as a host, I wanted to earn the review,"},{"startTime":665.268,"endTime":672.298,"body":"but people get busy and I wasn't getting"},{"startTime":672.298,"endTime":673.058,"body":"them."},{"startTime":673.058,"endTime":677.198,"body":"And I discovered this strategy and it's so"},{"startTime":673.058,"endTime":677.198,"body":"simple and it took zero extra time and"},{"startTime":677.198,"endTime":678.418,"body":"it's done."},{"startTime":678.418,"endTime":682.062,"body":"The reason I brought on Big Guess is my"},{"startTime":678.418,"endTime":682.062,"body":"ability to,"},{"startTime":682.062,"endTime":686.182,"body":"get the social proof to leverage and get"},{"startTime":682.062,"endTime":686.182,"body":"bigger and bigger guests long term doing"},{"startTime":686.182,"endTime":687.622,"body":"exactly this."},{"startTime":687.622,"endTime":690.442,"body":"So a fun analogy, because you know I love"},{"startTime":687.622,"endTime":690.442,"body":"analogies."},{"startTime":690.442,"endTime":692.982,"body":"First date, things are going well."},{"startTime":692.982,"endTime":695.942,"body":"When do you go in for the first kiss?"},{"startTime":695.942,"endTime":701.242,"body":"Do you wait until the night runs late, it"},{"startTime":695.942,"endTime":701.242,"body":"starts to get awkward, they're a little"},{"startTime":701.242,"endTime":706.478,"body":"tipsy, you're a little tipsy, maybe you"},{"startTime":701.242,"endTime":706.478,"body":"aren't even gonna see each other again."},{"startTime":706.478,"endTime":708.198,"body":"You just got in a quick fight."},{"startTime":708.198,"endTime":709.838,"body":"There's probably not compatibility."},{"startTime":709.838,"endTime":710.408,"body":"Who knows?"},{"startTime":710.408,"endTime":711.798,"body":"It's just not going well."},{"startTime":711.798,"endTime":713.078,"body":"She starts to cry."},{"startTime":713.078,"endTime":714.718,"body":"You start to tear up."},{"startTime":714.718,"endTime":716.298,"body":"It's not, you get the point."},{"startTime":716.298,"endTime":717.778,"body":"You go in the kiss run."},{"startTime":717.778,"endTime":720.828,"body":"A lot of people would wait till the last"},{"startTime":717.778,"endTime":720.828,"body":"second and still go in for that kiss."},{"startTime":720.828,"endTime":722.578,"body":"It does not go over well."},{"startTime":722.578,"endTime":726.438,"body":"Or would you go in for the kiss during an"},{"startTime":722.578,"endTime":726.438,"body":"emotional high point?"},{"startTime":726.438,"endTime":731.718,"body":"During a point when you're in deep"},{"startTime":726.438,"endTime":731.718,"body":"rapport, you guys are feeling each other's"},{"startTime":731.718,"endTime":732.098,"body":"energy."},{"startTime":732.098,"endTime":733.248,"body":"You're loving the date."},{"startTime":733.248,"endTime":735.022,"body":"You're loving the time."},{"startTime":735.022,"endTime":737.022,"body":"Maybe you're looking at each other."},{"startTime":737.022,"endTime":738.042,"body":"You're in deep rapport."},{"startTime":738.042,"endTime":740.382,"body":"That's when you go in for the kiss, right?"},{"startTime":740.382,"endTime":744.602,"body":"Hope this is a no brainer, but that's when"},{"startTime":740.382,"endTime":744.602,"body":"you do go in for the kiss."},{"startTime":744.602,"endTime":749.442,"body":"But a lot of people go in and make the ask"},{"startTime":744.602,"endTime":749.442,"body":"in the first way."},{"startTime":749.442,"endTime":751.182,"body":"They forgot about you."},{"startTime":751.182,"endTime":753.402,"body":"They forgot about the interview."},{"startTime":753.402,"endTime":758.302,"body":"Maybe it wasn't that good, or at least"},{"startTime":753.402,"endTime":758.302,"body":"they can't recall whether it was good or"},{"startTime":758.302,"endTime":758.802,"body":"not."},{"startTime":758.802,"endTime":760.822,"body":"You catch them at a bad time."},{"startTime":760.822,"endTime":761.966,"body":"They're busy."},{"startTime":761.966,"endTime":763.796,"body":"Their inbox is spammed."},{"startTime":763.796,"endTime":765.426,"body":"They never get it."},{"startTime":765.426,"endTime":767.006,"body":"Why not ask?"},{"startTime":767.006,"endTime":767.806,"body":"Make any guess."},{"startTime":767.806,"endTime":769.206,"body":"This is more than just podcasting."},{"startTime":769.206,"endTime":770.906,"body":"This is anything in life."},{"startTime":770.906,"endTime":773.886,"body":"Why not do it at an emotional high?"},{"startTime":773.886,"endTime":777.266,"body":"And when is there a bigger emotional high?"},{"startTime":777.266,"endTime":779.766,"body":"It's at the end of a podcast."},{"startTime":779.766,"endTime":782.386,"body":"You just had a long form conversation."},{"startTime":782.386,"endTime":783.986,"body":"You're deep in rapport."},{"startTime":783.986,"endTime":785.926,"body":"You've learned about each other."},{"startTime":785.926,"endTime":788.706,"body":"You're talking about new opportunities."},{"startTime":788.786,"endTime":790.946,"body":"That is, and it's convenient."},{"startTime":790.946,"endTime":792.206,"body":"They're there."},{"startTime":792.206,"endTime":796.926,"body":"And that is the best time, the most"},{"startTime":792.206,"endTime":796.926,"body":"emotional high, the highest probability of"},{"startTime":796.926,"endTime":798.626,"body":"you getting that review."},{"startTime":798.906,"endTime":803.106,"body":"Now the bigger name guests, the more"},{"startTime":798.906,"endTime":803.106,"body":"difficult is, is them to get to say yes to"},{"startTime":803.106,"endTime":805.346,"body":"anything because they're so darn busy."},{"startTime":805.346,"endTime":808.486,"body":"Even getting someone to pull out their"},{"startTime":805.346,"endTime":808.486,"body":"phone and maybe they don't leave Apple"},{"startTime":808.486,"endTime":810.546,"body":"reviews all the time, leaving an Apple"},{"startTime":808.486,"endTime":810.546,"body":"review."},{"startTime":810.546,"endTime":812.746,"body":"Maybe that feels complicated."},{"startTime":812.746,"endTime":815.426,"body":"Well, you're already recording a podcast."},{"startTime":815.426,"endTime":817.266,"body":"Video, audio."},{"startTime":817.266,"endTime":821.008,"body":"I encourage people to do video, but both"},{"startTime":817.266,"endTime":821.008,"body":"do work."},{"startTime":821.326,"endTime":823.146,"body":"You're recording a podcast."},{"startTime":823.146,"endTime":825.206,"body":"Just don't click stop."},{"startTime":825.206,"endTime":829.706,"body":"And at the end say, you know, Mike, what a"},{"startTime":825.206,"endTime":829.706,"body":"fantastic conversation."},{"startTime":829.706,"endTime":835.246,"body":"I think the audience is gaining so much"},{"startTime":829.706,"endTime":835.246,"body":"value from what you taught us here today."},{"startTime":835.246,"endTime":841.666,"body":"You can say no, I'm curious if you'd be"},{"startTime":835.246,"endTime":841.666,"body":"open to possibly leaving a video review so"},{"startTime":841.666,"endTime":847.046,"body":"I can better promote this episode with"},{"startTime":841.666,"endTime":847.046,"body":"that review and promote the podcast to"},{"startTime":847.046,"endTime":850.37,"body":"have a better collective impact and reach"},{"startTime":847.046,"endTime":850.37,"body":"more people."},{"startTime":850.414,"endTime":855.434,"body":"The short version is, would you be open to"},{"startTime":850.414,"endTime":855.434,"body":"leaving a video review so we can reach"},{"startTime":855.434,"endTime":857.574,"body":"more people with that testimony?"},{"startTime":857.574,"endTime":863.954,"body":"You'd be amazed at the success rate on a"},{"startTime":857.574,"endTime":863.954,"body":"simple question like that."},{"startTime":863.954,"endTime":866.453,"body":"A lot of times people are like, oh, where"},{"startTime":863.954,"endTime":866.453,"body":"do I go?"},{"startTime":866.453,"endTime":869.004,"body":"And you just say, hey, listen, we're"},{"startTime":866.453,"endTime":869.004,"body":"recording right now."},{"startTime":869.004,"endTime":870.434,"body":"We could just do it right now."},{"startTime":870.434,"endTime":872.534,"body":"You know, just 15, 30 seconds."},{"startTime":872.534,"endTime":874.174,"body":"You get a video review."},{"startTime":874.174,"endTime":875.714,"body":"Does it plump up your Google?"},{"startTime":875.714,"endTime":876.094,"body":"No."},{"startTime":876.094,"endTime":878.384,"body":"Does it plump up your Apple, your Spotify?"},{"startTime":878.384,"endTime":878.674,"body":"No."},{"startTime":878.674,"endTime":879.822,"body":"Does it plump up?"},{"startTime":879.822,"endTime":881.442,"body":"any of that stuff."},{"startTime":881.442,"endTime":886.022,"body":"No, but a lot of these top name guests, a"},{"startTime":881.442,"endTime":886.022,"body":"lot of these biddies, they weren't even"},{"startTime":886.022,"endTime":887.982,"body":"going to do that anyways."},{"startTime":888.002,"endTime":894.062,"body":"And now you have an opportunity to gain a"},{"startTime":888.002,"endTime":894.062,"body":"video testimonial, which is the best way"},{"startTime":894.062,"endTime":895.282,"body":"to social proof."},{"startTime":895.282,"endTime":899.162,"body":"It's a name, it's a face, it's a movement,"},{"startTime":895.282,"endTime":899.162,"body":"it's live."},{"startTime":899.162,"endTime":903.442,"body":"You can get a video testimonial, which"},{"startTime":899.162,"endTime":903.442,"body":"it's up to you."},{"startTime":903.442,"endTime":907.982,"body":"If you've heard about podcasting a little"},{"startTime":903.442,"endTime":907.982,"body":"bit, you know, content repurposing."},{"startTime":907.982,"endTime":910.582,"body":"You can transcribe the testimonial."},{"startTime":910.582,"endTime":911.912,"body":"You can use the video."},{"startTime":911.912,"endTime":914.802,"body":"You can cut out parts if it doesn't all"},{"startTime":911.912,"endTime":914.802,"body":"serve."},{"startTime":914.802,"endTime":915.772,"body":"It's a little long."},{"startTime":915.772,"endTime":919.412,"body":"Obviously you want to edit it, transcribe"},{"startTime":915.772,"endTime":919.412,"body":"it, turn it into graphics."},{"startTime":919.412,"endTime":921.522,"body":"You can add it to a speaker page."},{"startTime":921.522,"endTime":926.362,"body":"You can add it to your podcast page,"},{"startTime":921.522,"endTime":926.362,"body":"previous guests include."},{"startTime":926.362,"endTime":927.902,"body":"It's up to you."},{"startTime":927.902,"endTime":933.982,"body":"But the biggest mistake you can make is to"},{"startTime":927.902,"endTime":933.982,"body":"spend an hour with someone, build a"},{"startTime":933.982,"endTime":937.934,"body":"relationship, and be afraid to make that"},{"startTime":933.982,"endTime":937.934,"body":"one small ask."},{"startTime":937.934,"endTime":943.134,"body":"And if you make that one small ask, you"},{"startTime":937.934,"endTime":943.134,"body":"make that tiny little step towards a"},{"startTime":943.134,"endTime":946.354,"body":"different way of looking at social proof."},{"startTime":946.354,"endTime":947.244,"body":"I'll be amazed."},{"startTime":947.244,"endTime":950.594,"body":"Maybe the first one for some reason"},{"startTime":947.244,"endTime":950.594,"body":"doesn't land."},{"startTime":950.594,"endTime":954.534,"body":"The success rate on asking a question like"},{"startTime":950.594,"endTime":954.534,"body":"that's unreal."},{"startTime":954.534,"endTime":956.374,"body":"You'll get confident."},{"startTime":956.374,"endTime":961.274,"body":"A lot of people have a great time on your"},{"startTime":956.374,"endTime":961.274,"body":"show and they're willing to share it."},{"startTime":961.274,"endTime":962.734,"body":"You just don't ask them."},{"startTime":962.734,"endTime":964.686,"body":"You ask them at the wrong time."},{"startTime":964.686,"endTime":969.906,"body":"Take an extra couple minutes to ask for a"},{"startTime":964.686,"endTime":969.906,"body":"video testimonial and see your podcast"},{"startTime":969.906,"endTime":970.446,"body":"store."},{"startTime":970.446,"endTime":971.646,"body":"Thank you."},{"startTime":971.646,"endTime":975.586,"body":"For more episodes, please visit podmatch"},{"startTime":971.646,"endTime":975.586,"body":".com forward slash episodes."},{"startTime":975.586,"endTime":977.426,"body":"Thank you so much for listening."}]}