{"version":"1.0.0","segments":[{"startTime":1.326,"endTime":4.186,"body":"You're listening to Podcasting Made"},{"startTime":1.326,"endTime":4.186,"body":"Simple."},{"startTime":4.646,"endTime":6.446,"body":"Well, let's just dive straight in."},{"startTime":6.446,"endTime":10.426,"body":"Here's the thing I learned and it was the"},{"startTime":6.446,"endTime":10.426,"body":"hard lesson in podcasting."},{"startTime":10.426,"endTime":14.946,"body":"Podcasting does not make you money, does"},{"startTime":10.426,"endTime":14.946,"body":"not get you clients, does not get you"},{"startTime":14.946,"endTime":19.826,"body":"opportunity just because you show up as a"},{"startTime":14.946,"endTime":19.826,"body":"guest or even have your own podcast."},{"startTime":19.826,"endTime":21.026,"body":"It just doesn't work that way."},{"startTime":21.026,"endTime":26.606,"body":"There has to be a clear strategy for why"},{"startTime":21.026,"endTime":26.606,"body":"it works and what outcome you want."},{"startTime":26.606,"endTime":29.742,"body":"So if you're wanting clients connections,"},{"startTime":29.742,"endTime":34.442,"body":"JV partnerships, more opportunities,"},{"startTime":29.742,"endTime":34.442,"body":"bigger stage to speak on, book deals, all"},{"startTime":34.442,"endTime":35.422,"body":"that stuff."},{"startTime":35.422,"endTime":39.002,"body":"So you can share your expertise and be"},{"startTime":35.422,"endTime":39.002,"body":"known as an expert in your space."},{"startTime":39.002,"endTime":43.902,"body":"This is the strategy that we use and have"},{"startTime":39.002,"endTime":43.902,"body":"used for several years and it crushes."},{"startTime":43.902,"endTime":44.262,"body":"Okay."},{"startTime":44.262,"endTime":47.822,"body":"Most of the podcasting I do is as a"},{"startTime":44.262,"endTime":47.822,"body":"podcast guest."},{"startTime":47.822,"endTime":50.192,"body":"We have our own show and we do have people"},{"startTime":47.822,"endTime":50.192,"body":"on that show."},{"startTime":50.192,"endTime":51.332,"body":"It's very specific."},{"startTime":51.332,"endTime":54.782,"body":"We teach people how to build high ticket"},{"startTime":51.332,"endTime":54.782,"body":"masterminds in group coaching programs at"},{"startTime":54.782,"endTime":55.482,"body":"group coach nation."},{"startTime":55.482,"endTime":58.798,"body":"So my host guest opportunities as a host."},{"startTime":58.798,"endTime":63.178,"body":"The people I have on as guests are people"},{"startTime":58.798,"endTime":63.178,"body":"who have scaled up group coaching or"},{"startTime":63.178,"endTime":63.798,"body":"mastermind programs."},{"startTime":63.798,"endTime":67.428,"body":"We interview and break the codes down and"},{"startTime":63.798,"endTime":67.428,"body":"talk about that constantly, right?"},{"startTime":67.428,"endTime":68.958,"body":"That's my guest set."},{"startTime":68.958,"endTime":73.458,"body":"I show up most of the time though, as a"},{"startTime":68.958,"endTime":73.458,"body":"guest, sharing my expertise on other"},{"startTime":73.458,"endTime":75.798,"body":"people's platforms for their audiences."},{"startTime":75.798,"endTime":77.418,"body":"Here's why it works."},{"startTime":77.418,"endTime":79.708,"body":"It works because we have a strategy."},{"startTime":79.708,"endTime":83.838,"body":"So I'm going to break down four key things"},{"startTime":79.708,"endTime":83.838,"body":"that make our strategy work."},{"startTime":83.838,"endTime":85.058,"body":"Anybody can do this."},{"startTime":85.058,"endTime":88.838,"body":"It's not that difficult, but growth can"},{"startTime":85.058,"endTime":88.838,"body":"happen."},{"startTime":89.038,"endTime":91.218,"body":"be strategic, do the work on this stuff."},{"startTime":91.218,"endTime":93.548,"body":"It's going to take you a little bit of"},{"startTime":91.218,"endTime":93.548,"body":"work, but once you get it figured out,"},{"startTime":93.548,"endTime":94.798,"body":"you'd be like, oh my gosh, it's so much"},{"startTime":93.548,"endTime":94.798,"body":"easier."},{"startTime":94.798,"endTime":96.018,"body":"I actually get results."},{"startTime":96.018,"endTime":96.388,"body":"All right."},{"startTime":96.388,"endTime":100.458,"body":"Number one we're going to go through here"},{"startTime":96.388,"endTime":100.458,"body":"is positioning yourself well during the"},{"startTime":100.458,"endTime":100.738,"body":"show."},{"startTime":100.738,"endTime":101.278,"body":"Okay."},{"startTime":101.278,"endTime":105.978,"body":"So let's say you're on the show, you've"},{"startTime":101.278,"endTime":105.978,"body":"got the gig, you're going to be there as a"},{"startTime":105.978,"endTime":106.558,"body":"guest."},{"startTime":106.558,"endTime":109.228,"body":"Here's my number one priority on the show."},{"startTime":109.228,"endTime":111.618,"body":"I'm going to give you two or three"},{"startTime":109.228,"endTime":111.618,"body":"priorities for the show that you need to"},{"startTime":111.618,"endTime":113.398,"body":"be aware of positioning wise."},{"startTime":113.398,"endTime":118.83,"body":"My number one priority is to encourage"},{"startTime":113.398,"endTime":118.83,"body":"that audience to listen to the host."},{"startTime":118.83,"endTime":120.09,"body":"that's hosting me."},{"startTime":120.09,"endTime":122.939,"body":"You're showing up and I'm showing up in"},{"startTime":120.09,"endTime":122.939,"body":"somebody else's party."},{"startTime":122.939,"endTime":124.99,"body":"It's like somebody else's dinner party at"},{"startTime":122.939,"endTime":124.99,"body":"their house."},{"startTime":124.99,"endTime":127.53,"body":"I'm not there to make myself look awesome."},{"startTime":127.53,"endTime":128.97,"body":"I'm there to thank the host."},{"startTime":128.97,"endTime":130.57,"body":"The host is the one who's doing all the"},{"startTime":128.97,"endTime":130.57,"body":"work."},{"startTime":130.57,"endTime":132.27,"body":"Everybody at the party is there for the"},{"startTime":130.57,"endTime":132.27,"body":"host."},{"startTime":132.27,"endTime":134.6,"body":"We're all there because we've gotten to"},{"startTime":132.27,"endTime":134.6,"body":"know that person."},{"startTime":134.6,"endTime":138.62,"body":"So if they're listening to you as a guest"},{"startTime":134.6,"endTime":138.62,"body":"on someone's show, think about it."},{"startTime":138.62,"endTime":142.18,"body":"They're really listening to that show"},{"startTime":138.62,"endTime":142.18,"body":"probably in a cycle or a series."},{"startTime":142.18,"endTime":143.85,"body":"They just hit play on the next episode."},{"startTime":143.85,"endTime":147.09,"body":"They probably didn't find the show because"},{"startTime":143.85,"endTime":147.09,"body":"you were the guest."},{"startTime":147.09,"endTime":147.662,"body":"All right."},{"startTime":147.662,"endTime":150.622,"body":"Every now and then that happens if"},{"startTime":147.662,"endTime":150.622,"body":"somebody Google's your name or your topic,"},{"startTime":150.622,"endTime":153.582,"body":"but usually it's the next thing in the"},{"startTime":150.622,"endTime":153.582,"body":"sequence."},{"startTime":153.582,"endTime":156.172,"body":"So that is really important to recognize."},{"startTime":156.172,"endTime":160.742,"body":"Remember, encourage the people that are"},{"startTime":156.172,"endTime":160.742,"body":"listening to love, to like, to comment, to"},{"startTime":160.742,"endTime":165.162,"body":"review, to leave a five star review, to"},{"startTime":160.742,"endTime":165.162,"body":"share that episode and share all the shows"},{"startTime":165.162,"endTime":167.682,"body":"and episodes that this person does because"},{"startTime":165.162,"endTime":167.682,"body":"they're awesome."},{"startTime":167.682,"endTime":171.022,"body":"I frequently say things like, Hey, if"},{"startTime":167.682,"endTime":171.022,"body":"you're listening to this show right now,"},{"startTime":171.022,"endTime":172.882,"body":"you know who your expert is."},{"startTime":172.882,"endTime":175.374,"body":"Lean into that person, get your questions"},{"startTime":172.882,"endTime":175.374,"body":"answered."},{"startTime":175.374,"endTime":178.074,"body":"He or she is super amazing at this thing."},{"startTime":178.074,"endTime":180.894,"body":"Like here's what you need to grasp and"},{"startTime":178.074,"endTime":180.894,"body":"what you need to lean in on."},{"startTime":180.894,"endTime":181.984,"body":"Here's why I do that."},{"startTime":181.984,"endTime":184.054,"body":"Number one, because it's accurate."},{"startTime":184.054,"endTime":184.694,"body":"All right."},{"startTime":184.694,"endTime":189.274,"body":"Number two, because if they reach out to"},{"startTime":184.694,"endTime":189.274,"body":"that show host and say, hey, I heard you"},{"startTime":189.274,"endTime":192.294,"body":"had Chris on the show and he was talking"},{"startTime":189.274,"endTime":192.294,"body":"about this whole building a scalable"},{"startTime":192.294,"endTime":193.874,"body":"coaching program thing."},{"startTime":193.874,"endTime":194.664,"body":"Is that real?"},{"startTime":194.664,"endTime":195.674,"body":"Was Chris a good guy?"},{"startTime":195.674,"endTime":198.834,"body":"Like I want them to reach out to that"},{"startTime":195.674,"endTime":198.834,"body":"person and get a referral going."},{"startTime":198.834,"endTime":201.634,"body":"I want that connection, that trust handed"},{"startTime":198.834,"endTime":201.634,"body":"off to me."},{"startTime":201.634,"endTime":202.83,"body":"My primary goal."},{"startTime":202.83,"endTime":206.05,"body":"is to really encourage people to reach out"},{"startTime":202.83,"endTime":206.05,"body":"to that host."},{"startTime":206.05,"endTime":207.53,"body":"That's number one."},{"startTime":207.53,"endTime":212.61,"body":"Number two, it's to actually deliver a"},{"startTime":207.53,"endTime":212.61,"body":"real aha moment."},{"startTime":212.61,"endTime":217.2,"body":"One or two real aha moments while I'm on"},{"startTime":212.61,"endTime":217.2,"body":"that show."},{"startTime":217.2,"endTime":219.3,"body":"Now, here's the thing about aha moments."},{"startTime":219.3,"endTime":223.61,"body":"They don't come because you show someone"},{"startTime":219.3,"endTime":223.61,"body":"how to do something."},{"startTime":223.61,"endTime":225.07,"body":"That's what you sell."},{"startTime":225.07,"endTime":226.25,"body":"Be careful there."},{"startTime":226.25,"endTime":227.43,"body":"Don't do that."},{"startTime":227.43,"endTime":231.694,"body":"An aha moment comes when audience member"},{"startTime":227.43,"endTime":231.694,"body":"or the host,"},{"startTime":231.758,"endTime":235.218,"body":"All of a sudden is like, Oh my gosh,"},{"startTime":231.758,"endTime":235.218,"body":"you're talking to me."},{"startTime":235.218,"endTime":236.238,"body":"You get me."},{"startTime":236.238,"endTime":238.338,"body":"Like, this is the thing I'm trying to"},{"startTime":236.238,"endTime":238.338,"body":"solve."},{"startTime":238.338,"endTime":239.408,"body":"You understand it."},{"startTime":239.408,"endTime":240.978,"body":"Like you've clearly articulated it."},{"startTime":240.978,"endTime":243.038,"body":"That is the thing I got a freaking fix."},{"startTime":243.038,"endTime":245.658,"body":"When that shows up, you get clients."},{"startTime":245.658,"endTime":246.048,"body":"Okay."},{"startTime":246.048,"endTime":251.758,"body":"So my job as a guest is to encourage"},{"startTime":246.048,"endTime":251.758,"body":"people to just love and listen to and lean"},{"startTime":251.758,"endTime":252.838,"body":"in on the host."},{"startTime":252.838,"endTime":257.438,"body":"My next job is to create an aha moment"},{"startTime":252.838,"endTime":257.438,"body":"where that audience, where that host,"},{"startTime":257.438,"endTime":260.678,"body":"hopefully both will say, Oh my gosh, I get"},{"startTime":257.438,"endTime":260.678,"body":"it."},{"startTime":260.678,"endTime":261.582,"body":"You finally."},{"startTime":261.582,"endTime":264.022,"body":"I hear somebody who's recognizing my"},{"startTime":261.582,"endTime":264.022,"body":"problem."},{"startTime":264.022,"endTime":265.202,"body":"You understand it."},{"startTime":265.202,"endTime":266.652,"body":"That's what I got to work on."},{"startTime":266.652,"endTime":268.122,"body":"That's all you got to do."},{"startTime":268.122,"endTime":270.902,"body":"You can't educate them enough to change"},{"startTime":268.122,"endTime":270.902,"body":"their life."},{"startTime":270.902,"endTime":274.882,"body":"Whatever it is that you're an expert in,"},{"startTime":270.902,"endTime":274.882,"body":"you can't change an audience's life in the"},{"startTime":274.882,"endTime":277.492,"body":"20, 30 minutes, hour, whatever the podcast"},{"startTime":274.882,"endTime":277.492,"body":"episode is."},{"startTime":277.492,"endTime":278.602,"body":"That's not how it works."},{"startTime":278.602,"endTime":281.092,"body":"You're going to change their life by them"},{"startTime":278.602,"endTime":281.092,"body":"becoming a client, right?"},{"startTime":281.092,"endTime":285.022,"body":"It's got to take time, but you can give"},{"startTime":281.092,"endTime":285.022,"body":"them an aha moment where they get clarity"},{"startTime":285.022,"endTime":287.082,"body":"and they realize this is the problem."},{"startTime":287.082,"endTime":287.982,"body":"This is the thing."},{"startTime":287.982,"endTime":290.67,"body":"I know what I got to do next, which is"},{"startTime":287.982,"endTime":290.67,"body":"take action."},{"startTime":290.67,"endTime":292.71,"body":"on what they've just figured out."},{"startTime":292.71,"endTime":294.31,"body":"This is my place in light."},{"startTime":294.31,"endTime":295.53,"body":"This is my problem."},{"startTime":295.53,"endTime":299.68,"body":"I know who the solution provider is and I"},{"startTime":295.53,"endTime":299.68,"body":"know I got to do something."},{"startTime":299.68,"endTime":301.63,"body":"That's what they have to walk away with."},{"startTime":301.63,"endTime":304.29,"body":"Make sure your message is around that."},{"startTime":304.29,"endTime":310.53,"body":"Number three, just from a positioning"},{"startTime":304.29,"endTime":310.53,"body":"standpoint, be awesome, be kind, just be a"},{"startTime":310.53,"endTime":311.37,"body":"giving person."},{"startTime":311.37,"endTime":311.59,"body":"All right?"},{"startTime":311.59,"endTime":316.174,"body":"Don't give away the farm and all the"},{"startTime":311.59,"endTime":316.174,"body":"secrets, but just be so gracious and kind."},{"startTime":316.174,"endTime":317.994,"body":"We all love people like that in our lives."},{"startTime":317.994,"endTime":318.674,"body":"Nobody likes it."},{"startTime":318.674,"endTime":319.344,"body":"No, it all jerk."},{"startTime":319.344,"endTime":322.734,"body":"And most of us as podcasters are really"},{"startTime":319.344,"endTime":322.734,"body":"great people."},{"startTime":322.734,"endTime":326.534,"body":"And that's an awesome thing, but every now"},{"startTime":322.734,"endTime":326.534,"body":"and then we have our own days where"},{"startTime":326.534,"endTime":328.374,"body":"they're just not feeling great."},{"startTime":328.374,"endTime":331.734,"body":"Somebody left a nasty comment about us"},{"startTime":328.374,"endTime":331.734,"body":"online, whatever, you know, we've all been"},{"startTime":331.734,"endTime":331.874,"body":"there."},{"startTime":331.874,"endTime":332.934,"body":"We all feel that stuff."},{"startTime":332.934,"endTime":334.484,"body":"Got to leave that stuff at the door."},{"startTime":334.484,"endTime":337.714,"body":"Show up as an awesome person ready to"},{"startTime":334.484,"endTime":337.714,"body":"really invest in their humans."},{"startTime":337.714,"endTime":338.454,"body":"Do that."},{"startTime":338.454,"endTime":339.674,"body":"You'll be positioned really well."},{"startTime":339.674,"endTime":341.854,"body":"Number two, post -interview follow -up."},{"startTime":341.854,"endTime":343.406,"body":"So you've made a great impression."},{"startTime":343.406,"endTime":346.446,"body":"The host now loves you because you just"},{"startTime":343.406,"endTime":346.446,"body":"encourage their audience to love them."},{"startTime":346.446,"endTime":346.816,"body":"Right."},{"startTime":346.816,"endTime":348.336,"body":"You've given them major aha moments."},{"startTime":348.336,"endTime":351.146,"body":"You've brought real value and been an"},{"startTime":348.336,"endTime":351.146,"body":"awesome person on this show."},{"startTime":351.146,"endTime":352.906,"body":"You got to have a follow up routine."},{"startTime":352.906,"endTime":355.826,"body":"We have a follow up routine that we do"},{"startTime":352.906,"endTime":355.826,"body":"every time we're on a show."},{"startTime":355.826,"endTime":357.136,"body":"We actually send a gift."},{"startTime":357.136,"endTime":358.016,"body":"It's relevant."},{"startTime":358.016,"endTime":361.266,"body":"They co -brands their podcast and our"},{"startTime":358.016,"endTime":361.266,"body":"podcast."},{"startTime":361.266,"endTime":362.606,"body":"There's so many ways to do that."},{"startTime":362.606,"endTime":363.676,"body":"You could send a cup."},{"startTime":363.676,"endTime":364.856,"body":"You could send a bottle."},{"startTime":364.856,"endTime":366.406,"body":"You could send a notepad."},{"startTime":366.406,"endTime":368.416,"body":"You could send toothbrushes."},{"startTime":368.416,"endTime":370.266,"body":"You could, I don't know, iPhone cases."},{"startTime":370.266,"endTime":372.558,"body":"There's so many things you can just go to"},{"startTime":370.266,"endTime":372.558,"body":"Etsy."},{"startTime":372.558,"endTime":377.818,"body":"and look for cross branded or co -branded"},{"startTime":372.558,"endTime":377.818,"body":"things, all right?"},{"startTime":377.818,"endTime":382.878,"body":"Something that has two places for someone"},{"startTime":377.818,"endTime":382.878,"body":"to put a name on or a logo on."},{"startTime":382.878,"endTime":386.698,"body":"But something where you can say, here's"},{"startTime":382.878,"endTime":386.698,"body":"where my brand and your brand are"},{"startTime":386.698,"endTime":387.128,"body":"together."},{"startTime":387.128,"endTime":389.518,"body":"We made something awesome happen together."},{"startTime":389.518,"endTime":391.198,"body":"I love seeing that kind of stuff."},{"startTime":391.198,"endTime":398.198,"body":"It's not just a bottle or a coaster or a"},{"startTime":391.198,"endTime":398.198,"body":"notepad or an iPad cover with your brand"},{"startTime":398.198,"endTime":400.718,"body":"because I don't care about your brand."},{"startTime":400.718,"endTime":402.286,"body":"I'm a selfish human, right?"},{"startTime":402.286,"endTime":407.826,"body":"My brand, my colors, my name, those are"},{"startTime":402.286,"endTime":407.826,"body":"the most beautiful sounds to me."},{"startTime":407.826,"endTime":408.956,"body":"Understand that about humans."},{"startTime":408.956,"endTime":409.726,"body":"That's not a bad thing."},{"startTime":409.726,"endTime":410.866,"body":"It's just how we're wired."},{"startTime":410.866,"endTime":415.506,"body":"So send them something with their brand,"},{"startTime":410.866,"endTime":415.506,"body":"their logo, their stuff on there and make"},{"startTime":415.506,"endTime":416.936,"body":"sure it's co -branded with yours."},{"startTime":416.936,"endTime":419.046,"body":"Cause it was a fun day, fun partnership."},{"startTime":419.046,"endTime":422.786,"body":"Make it a five, $10 gift, not a big deal,"},{"startTime":419.046,"endTime":422.786,"body":"but say thank you."},{"startTime":422.786,"endTime":424.746,"body":"Keep it where it's relevant."},{"startTime":424.886,"endTime":428.846,"body":"Ideally, your gift, your follow -up is not"},{"startTime":424.886,"endTime":428.846,"body":"just an email or a text."},{"startTime":428.846,"endTime":432.126,"body":"Ideally, it's something they will keep in"},{"startTime":428.846,"endTime":432.126,"body":"their studio or on their desk."},{"startTime":432.126,"endTime":432.446,"body":"Okay."},{"startTime":432.446,"endTime":436.826,"body":"Even better than, I mean, people send me"},{"startTime":432.446,"endTime":436.826,"body":"Yeti cups and all kinds of cool things,"},{"startTime":436.826,"endTime":437.506,"body":"right?"},{"startTime":437.506,"endTime":440.146,"body":"That's awesome, but they don't need to"},{"startTime":437.506,"endTime":440.146,"body":"spend 50 bucks on me."},{"startTime":440.146,"endTime":443.686,"body":"The Yeti ends up going in the cabinet and"},{"startTime":440.146,"endTime":443.686,"body":"it gets used by me and everybody else in"},{"startTime":443.686,"endTime":444.286,"body":"our home."},{"startTime":444.286,"endTime":445.586,"body":"Here's what works for me."},{"startTime":445.586,"endTime":448.486,"body":"People send me stuff that stays on my"},{"startTime":445.586,"endTime":448.486,"body":"desk."},{"startTime":448.486,"endTime":452.866,"body":"Right over here, I have a little square"},{"startTime":448.486,"endTime":452.866,"body":"four inch by four inch box that I keep"},{"startTime":452.866,"endTime":454.566,"body":"like a couple of pins in."},{"startTime":454.566,"endTime":455.95,"body":"I keep some like..."},{"startTime":455.95,"endTime":460.17,"body":"caffeine pills in there, I got a candy,"},{"startTime":455.95,"endTime":460.17,"body":"bought like a snack protein bar in there."},{"startTime":460.19,"endTime":465.49,"body":"It's so useful for my studio desk and it's"},{"startTime":460.19,"endTime":465.49,"body":"co -branded with my brand and somebody"},{"startTime":465.49,"endTime":467.11,"body":"else's podcast on there."},{"startTime":467.11,"endTime":468.53,"body":"Somebody sent that to me."},{"startTime":468.53,"endTime":473.33,"body":"It stays on the desk, which means their"},{"startTime":468.53,"endTime":473.33,"body":"brand stays in front of me and I kept it"},{"startTime":473.33,"endTime":475.38,"body":"on my desk because my brand is on there."},{"startTime":475.38,"endTime":476.59,"body":"See how I'm going at?"},{"startTime":476.59,"endTime":480.21,"body":"Find something you can send and send a"},{"startTime":476.59,"endTime":480.21,"body":"quick thank you."},{"startTime":480.21,"endTime":481.67,"body":"We just send a quick email."},{"startTime":481.67,"endTime":483.53,"body":"Oh my gosh, thanks for having me on your"},{"startTime":481.67,"endTime":483.53,"body":"show."},{"startTime":483.53,"endTime":484.558,"body":"It was a privilege."},{"startTime":484.558,"endTime":487.838,"body":"I got something I want to pop in the mail"},{"startTime":484.558,"endTime":487.838,"body":"to you, but I need to get a good high"},{"startTime":487.838,"endTime":489.918,"body":"resolution version of your logo."},{"startTime":489.938,"endTime":490.718,"body":"I'll get that done."},{"startTime":490.718,"endTime":492.238,"body":"I'll send it right out to you."},{"startTime":492.238,"endTime":494.468,"body":"They send a logo right back."},{"startTime":494.468,"endTime":495.298,"body":"Then we're their team member."},{"startTime":495.298,"endTime":497.758,"body":"And all of a sudden we're making magic."},{"startTime":497.758,"endTime":500.338,"body":"Nothing wrong with this quick email,"},{"startTime":497.758,"endTime":500.338,"body":"nothing wrong with quick text, but make"},{"startTime":500.338,"endTime":502.838,"body":"sure it's relevant and real and something"},{"startTime":500.338,"endTime":502.838,"body":"that will stick."},{"startTime":502.838,"endTime":503.848,"body":"That's important."},{"startTime":503.848,"endTime":504.718,"body":"Really important."},{"startTime":504.718,"endTime":505.108,"body":"Okay."},{"startTime":505.108,"endTime":505.818,"body":"That's number two."},{"startTime":505.818,"endTime":508.998,"body":"Number one, that positioning while you're"},{"startTime":505.818,"endTime":508.998,"body":"on the call on the podcast that we talked"},{"startTime":508.998,"endTime":509.438,"body":"about."},{"startTime":509.438,"endTime":510.35,"body":"Number two,"},{"startTime":510.35,"endTime":514.09,"body":"some sort of follow up that sticky that"},{"startTime":510.35,"endTime":514.09,"body":"will stay on the office or studio space."},{"startTime":514.09,"endTime":516.25,"body":"Cause you want to make that relationship"},{"startTime":514.09,"endTime":516.25,"body":"happen."},{"startTime":516.33,"endTime":520.37,"body":"Number three, you gotta decide where you"},{"startTime":516.33,"endTime":520.37,"body":"want this relationship to go."},{"startTime":520.37,"endTime":520.66,"body":"All right."},{"startTime":520.66,"endTime":525.55,"body":"You might get some clients from the"},{"startTime":520.66,"endTime":525.55,"body":"audience, but you'll also have an enormous"},{"startTime":525.55,"endTime":527.39,"body":"chance to have a bigger impact."},{"startTime":527.39,"endTime":527.98,"body":"Long -term."},{"startTime":527.98,"endTime":530.91,"body":"The real deal is the relationships you"},{"startTime":527.98,"endTime":530.91,"body":"make along the way."},{"startTime":530.91,"endTime":533.99,"body":"So that podcast host is key."},{"startTime":533.99,"endTime":535.61,"body":"That's why I want to send them a gift."},{"startTime":535.61,"endTime":538.69,"body":"That's why I also want to jump in there"},{"startTime":535.61,"endTime":538.69,"body":"and make sure that I'm following up and"},{"startTime":538.69,"endTime":539.214,"body":"deciding."},{"startTime":539.214,"endTime":540.394,"body":"How do I want to fall with this person?"},{"startTime":540.394,"endTime":546.574,"body":"So I'm looking for several key things when"},{"startTime":540.394,"endTime":546.574,"body":"I'm on a show with another host."},{"startTime":546.574,"endTime":547.574,"body":"We've done a little bit of work."},{"startTime":547.574,"endTime":550.034,"body":"My team arrived, done a little bit of"},{"startTime":547.574,"endTime":550.034,"body":"research, a little bit of stocking out"},{"startTime":550.034,"endTime":550.994,"body":"there."},{"startTime":550.994,"endTime":554.034,"body":"Is there audience and audience that we"},{"startTime":550.994,"endTime":554.034,"body":"should be doing some kind of joint venture"},{"startTime":554.034,"endTime":554.244,"body":"on?"},{"startTime":554.244,"endTime":557.264,"body":"Do they have a complimentary product or"},{"startTime":554.244,"endTime":557.264,"body":"service to mind?"},{"startTime":557.264,"endTime":560.134,"body":"So again, we teach experts how to build"},{"startTime":557.264,"endTime":560.134,"body":"those high ticket group coaching programs"},{"startTime":560.134,"endTime":561.144,"body":"and masterminds."},{"startTime":561.144,"endTime":563.644,"body":"We don't teach how to do high ticket"},{"startTime":561.144,"endTime":563.644,"body":"sales."},{"startTime":563.644,"endTime":567.014,"body":"Yes, we talk about that in our program,"},{"startTime":563.644,"endTime":567.014,"body":"but that's not what our program sells."},{"startTime":567.014,"endTime":567.214,"body":"So."},{"startTime":567.214,"endTime":571.374,"body":"I love talking to people who have high"},{"startTime":567.214,"endTime":571.374,"body":"ticket sales programs because I need to"},{"startTime":571.374,"endTime":573.444,"body":"hand my clients to them."},{"startTime":573.444,"endTime":575.323,"body":"Okay, you got your first couple of clients"},{"startTime":573.444,"endTime":575.323,"body":"with us."},{"startTime":575.323,"endTime":578.494,"body":"We showed you how to build that big offer"},{"startTime":575.323,"endTime":578.494,"body":"that's scalable, but you want to sell like"},{"startTime":578.494,"endTime":579.194,"body":"a hundred of them."},{"startTime":579.194,"endTime":580.534,"body":"You need a sales team, right?"},{"startTime":580.534,"endTime":583.094,"body":"I need somebody like that who I hand off"},{"startTime":580.534,"endTime":583.094,"body":"to."},{"startTime":583.094,"endTime":585.994,"body":"So I'm constantly looking for who are"},{"startTime":583.094,"endTime":585.994,"body":"those services, right?"},{"startTime":585.994,"endTime":588.954,"body":"For instance, people who teach people how"},{"startTime":585.994,"endTime":588.954,"body":"to do their first, like one -on -one"},{"startTime":588.954,"endTime":592.194,"body":"coaching gigs, leave corporate, start your"},{"startTime":588.954,"endTime":592.194,"body":"coaching company, whatever."},{"startTime":592.194,"endTime":593.054,"body":"I don't do that."},{"startTime":593.054,"endTime":594.814,"body":"I don't teach people how to do one -on"},{"startTime":593.054,"endTime":594.814,"body":"-one coaching."},{"startTime":594.814,"endTime":596.718,"body":"I teach people how to build scalable"},{"startTime":594.814,"endTime":596.718,"body":"stuff."},{"startTime":596.718,"endTime":600.188,"body":"So they're the person I want to talk to"},{"startTime":596.718,"endTime":600.188,"body":"that hands me business."},{"startTime":600.188,"endTime":602.418,"body":"We taught them how to build one -on -one"},{"startTime":600.188,"endTime":602.418,"body":"coaching programs."},{"startTime":602.418,"endTime":603.478,"body":"Now I can help with skill."},{"startTime":603.478,"endTime":605.998,"body":"Look for those things in your ecosystem."},{"startTime":605.998,"endTime":608.488,"body":"Who's right before you and who's right"},{"startTime":605.998,"endTime":608.488,"body":"after you?"},{"startTime":608.488,"endTime":611.608,"body":"What do your clients need before and after"},{"startTime":608.488,"endTime":611.608,"body":"your service?"},{"startTime":611.608,"endTime":613.258,"body":"Don't be all things to all people."},{"startTime":613.258,"endTime":616.708,"body":"Be very focused, stay in your lane, and"},{"startTime":613.258,"endTime":616.708,"body":"you'll make a really cool relationship."},{"startTime":616.708,"endTime":621.958,"body":"So I'm looking for, when I'm on a podcast,"},{"startTime":616.708,"endTime":621.958,"body":"is this host someone who has an audience"},{"startTime":621.958,"endTime":625.742,"body":"just before my product or service is"},{"startTime":621.958,"endTime":625.742,"body":"relevant or just after?"},{"startTime":625.742,"endTime":627.322,"body":"my product or service is relevant."},{"startTime":627.322,"endTime":630.682,"body":"That way I can make those connections say,"},{"startTime":627.322,"endTime":630.682,"body":"hey, we should do some sort of JV"},{"startTime":630.682,"endTime":631.122,"body":"partnership."},{"startTime":631.122,"endTime":633.062,"body":"We should share stages more often."},{"startTime":633.062,"endTime":634.902,"body":"We should keep influencing each other's"},{"startTime":633.062,"endTime":634.902,"body":"audiences."},{"startTime":634.902,"endTime":635.942,"body":"It's a great match."},{"startTime":635.942,"endTime":639.322,"body":"I'm looking for JVs, looking for audience"},{"startTime":635.942,"endTime":639.322,"body":"and podcast potential."},{"startTime":639.322,"endTime":643.042,"body":"If they know somebody that I want to know,"},{"startTime":639.322,"endTime":643.042,"body":"they have connection to another show or"},{"startTime":643.042,"endTime":645.722,"body":"stage I should be on, I'm absolutely going"},{"startTime":643.042,"endTime":645.722,"body":"to follow up on that."},{"startTime":645.722,"endTime":647.632,"body":"And I put a little note in their contact"},{"startTime":645.722,"endTime":647.632,"body":"record."},{"startTime":647.632,"endTime":650.842,"body":"I'm looking for who knows the next person"},{"startTime":647.632,"endTime":650.842,"body":"I should know."},{"startTime":650.842,"endTime":654.766,"body":"If they need to be a client, the host, if"},{"startTime":650.842,"endTime":654.766,"body":"the host needs to be a client of mine."},{"startTime":654.766,"endTime":655.616,"body":"I follow up with that."},{"startTime":655.616,"endTime":659.626,"body":"Like I'm looking for what is that host"},{"startTime":655.616,"endTime":659.626,"body":"connection, client connection going to"},{"startTime":659.626,"endTime":659.926,"body":"look like?"},{"startTime":659.926,"endTime":661.406,"body":"That's a really important piece too."},{"startTime":661.406,"endTime":666.026,"body":"There's so many things that relationally"},{"startTime":661.406,"endTime":666.026,"body":"need to happen that need to stay together"},{"startTime":666.026,"endTime":670.866,"body":"to make sure that you are following up"},{"startTime":666.026,"endTime":670.866,"body":"with not just, oh, I did a podcast today,"},{"startTime":670.866,"endTime":671.946,"body":"but I did a podcast."},{"startTime":671.946,"endTime":675.166,"body":"It had a purpose and I know where this"},{"startTime":671.946,"endTime":675.166,"body":"relationship is going."},{"startTime":675.166,"endTime":677.026,"body":"So number one, let's review real quick."},{"startTime":677.026,"endTime":680.046,"body":"Number one, we got to position ourselves"},{"startTime":677.026,"endTime":680.046,"body":"well on that show, right?"},{"startTime":680.046,"endTime":683.406,"body":"Got to actually encourage people to love"},{"startTime":680.046,"endTime":683.406,"body":"and like the host."},{"startTime":683.406,"endTime":686.436,"body":"We got to make sure we're actually giving"},{"startTime":683.406,"endTime":686.436,"body":"some aha moment."},{"startTime":686.436,"endTime":688.266,"body":"We have to be an awesome person."},{"startTime":688.266,"endTime":690.516,"body":"Number two, post interview follow -up."},{"startTime":690.516,"endTime":693.626,"body":"Send them something that's sticky, they'll"},{"startTime":690.516,"endTime":693.626,"body":"stay with them, that's co -branded if you"},{"startTime":693.626,"endTime":694.246,"body":"can."},{"startTime":694.246,"endTime":696.866,"body":"Number three, how are we going to sort"},{"startTime":694.246,"endTime":696.866,"body":"those people out?"},{"startTime":696.866,"endTime":698.656,"body":"What are the opportunities that we're"},{"startTime":696.866,"endTime":698.656,"body":"going to put them in?"},{"startTime":698.656,"endTime":699.056,"body":"All right."},{"startTime":699.056,"endTime":700.646,"body":"Number four, staying organized."},{"startTime":700.646,"endTime":702.206,"body":"This is so critical."},{"startTime":702.206,"endTime":703.866,"body":"So you jump on a bunch of podcasts."},{"startTime":703.866,"endTime":708.186,"body":"Let's say you're on 20 a year or a hundred"},{"startTime":703.866,"endTime":708.186,"body":"a year, or you've got a whole bunch of"},{"startTime":708.186,"endTime":710.086,"body":"other people in your network and you're"},{"startTime":708.186,"endTime":710.086,"body":"trying to figure out how to stay"},{"startTime":710.086,"endTime":710.356,"body":"organized."},{"startTime":710.356,"endTime":711.758,"body":"It's the same principle either way."},{"startTime":711.758,"endTime":712.698,"body":"Get a CRM."},{"startTime":712.698,"endTime":713.708,"body":"We use high level."},{"startTime":713.708,"endTime":713.968,"body":"All right."},{"startTime":713.968,"endTime":714.758,"body":"Go high level."},{"startTime":714.758,"endTime":715.118,"body":"Right."},{"startTime":715.118,"endTime":716.718,"body":"There's tons of great CRMs out there."},{"startTime":716.718,"endTime":721.798,"body":"Get a CRM, some kind of client resource"},{"startTime":716.718,"endTime":721.798,"body":"management thing where you can keep names"},{"startTime":721.798,"endTime":725.958,"body":"and records and you can identify them as"},{"startTime":721.798,"endTime":725.958,"body":"here's podcast hosts that I've been with"},{"startTime":725.958,"endTime":728.238,"body":"and been on their shows and they've been"},{"startTime":725.958,"endTime":728.238,"body":"on my show, whatever."},{"startTime":728.238,"endTime":731.218,"body":"However you want to categorize your"},{"startTime":728.238,"endTime":731.218,"body":"relationships, have categories of"},{"startTime":731.218,"endTime":732.058,"body":"relationships."},{"startTime":732.058,"endTime":733.478,"body":"But here's the most important thing."},{"startTime":733.478,"endTime":737.698,"body":"Those relationships all fall into some"},{"startTime":733.478,"endTime":737.698,"body":"sort of funnel."},{"startTime":737.698,"endTime":738.758,"body":"We'll call it, right?"},{"startTime":738.758,"endTime":740.494,"body":"It's not a marketing funnel, but"},{"startTime":740.494,"endTime":742.354,"body":"It kind of functions the same way."},{"startTime":742.354,"endTime":747.414,"body":"Every relationship you have in life is in"},{"startTime":742.354,"endTime":747.414,"body":"some sort of funnel or they've been pushed"},{"startTime":747.414,"endTime":748.234,"body":"to the side."},{"startTime":748.234,"endTime":749.134,"body":"Okay."},{"startTime":749.134,"endTime":752.004,"body":"You got an email list, you clean your"},{"startTime":749.134,"endTime":752.004,"body":"email list off."},{"startTime":752.004,"endTime":753.914,"body":"Those people have been pushed to the side,"},{"startTime":752.004,"endTime":753.914,"body":"so to speak."},{"startTime":753.914,"endTime":754.734,"body":"Again, nothing wrong with that."},{"startTime":754.734,"endTime":757.664,"body":"It's just business, but the people are"},{"startTime":754.734,"endTime":757.664,"body":"still on your email list."},{"startTime":757.664,"endTime":758.874,"body":"They're in some sort of phone, right?"},{"startTime":758.874,"endTime":762.194,"body":"To buy something or to be nurtured in some"},{"startTime":758.874,"endTime":762.194,"body":"way."},{"startTime":762.194,"endTime":765.884,"body":"I have multiple funnels that we function"},{"startTime":762.194,"endTime":765.884,"body":"in constantly."},{"startTime":765.884,"endTime":767.874,"body":"My team and I really simple."},{"startTime":767.874,"endTime":769.134,"body":"We have a funnel that's like."},{"startTime":769.134,"endTime":772.484,"body":"Here's for people that would be JV"},{"startTime":769.134,"endTime":772.484,"body":"potentials for us with joint ventures,"},{"startTime":772.484,"endTime":773.454,"body":"partnerships, whatever."},{"startTime":773.454,"endTime":775.674,"body":"Here's people that we should share stages"},{"startTime":773.454,"endTime":775.674,"body":"with."},{"startTime":775.674,"endTime":778.134,"body":"Here's people that should become clients."},{"startTime":778.134,"endTime":779.054,"body":"All that kind of stuff."},{"startTime":779.054,"endTime":782.774,"body":"Like you got your different funnels and"},{"startTime":779.054,"endTime":782.774,"body":"you just identify this person's on this"},{"startTime":782.774,"endTime":782.974,"body":"track."},{"startTime":782.974,"endTime":785.494,"body":"They are a joint venture partnership"},{"startTime":782.974,"endTime":785.494,"body":"track."},{"startTime":785.494,"endTime":788.034,"body":"Then I'm going to start, I've sent them"},{"startTime":785.494,"endTime":788.034,"body":"some sort of gift."},{"startTime":788.034,"endTime":789.614,"body":"I'm going to reach out to them in a few"},{"startTime":788.034,"endTime":789.614,"body":"weeks."},{"startTime":789.614,"endTime":793.094,"body":"There's different touch points that we go"},{"startTime":789.614,"endTime":793.094,"body":"through as a team to just stay organized."},{"startTime":793.094,"endTime":795.834,"body":"You can do it yourself, or you can have a"},{"startTime":793.094,"endTime":795.834,"body":"team member do this."},{"startTime":795.834,"endTime":798.446,"body":"And hey, two weeks after the gift is sent,"},{"startTime":798.446,"endTime":801.756,"body":"check in with them to make sure they got"},{"startTime":798.446,"endTime":801.756,"body":"it and they love it and ask them for, Hey,"},{"startTime":801.756,"endTime":802.776,"body":"would you take a quick picture of that?"},{"startTime":802.776,"endTime":804.606,"body":"I just want to make sure it looked awesome"},{"startTime":802.776,"endTime":804.606,"body":"when you got it."},{"startTime":804.606,"endTime":807.846,"body":"They'll take a picture of them holding the"},{"startTime":804.606,"endTime":807.846,"body":"thing up and smiling, right?"},{"startTime":807.846,"endTime":808.646,"body":"It's going to be great."},{"startTime":808.646,"endTime":810.046,"body":"You're going to build a little"},{"startTime":808.646,"endTime":810.046,"body":"relationship."},{"startTime":810.046,"endTime":810.896,"body":"Have some fun with that."},{"startTime":810.896,"endTime":812.156,"body":"Say it was so great to be on your show."},{"startTime":812.156,"endTime":813.586,"body":"Hey, we'd love to have you on our show."},{"startTime":813.586,"endTime":815.446,"body":"Or how can I thank you for the time?"},{"startTime":815.446,"endTime":819.966,"body":"Or is there something I can do or send you"},{"startTime":815.446,"endTime":819.966,"body":"just free training that would be helpful"},{"startTime":819.966,"endTime":821.886,"body":"for you as you're figuring out your"},{"startTime":819.966,"endTime":821.886,"body":"business model?"},{"startTime":821.886,"endTime":825.546,"body":"Would you like to jump on a free call like"},{"startTime":821.886,"endTime":825.546,"body":"with me and I'll just break the code down"},{"startTime":825.546,"endTime":826.526,"body":"for something you're working on."},{"startTime":826.526,"endTime":827.176,"body":"I got my expertise."},{"startTime":827.176,"endTime":827.886,"body":"You got yours."},{"startTime":827.886,"endTime":828.786,"body":"How can I help?"},{"startTime":828.786,"endTime":829.966,"body":"Just give me ideas here."},{"startTime":829.966,"endTime":834.186,"body":"Give some reason for you to continue that"},{"startTime":829.966,"endTime":834.186,"body":"relationship so you can continue it going"},{"startTime":834.186,"endTime":836.566,"body":"forward and talk about, Hey, this is"},{"startTime":834.186,"endTime":836.566,"body":"awesome."},{"startTime":836.566,"endTime":838.236,"body":"We should do a joint venture thing"},{"startTime":836.566,"endTime":838.236,"body":"together."},{"startTime":838.236,"endTime":840.136,"body":"Or, Oh my gosh, we should work together."},{"startTime":840.136,"endTime":843.965,"body":"Or, Oh my gosh, like I would love to help"},{"startTime":840.136,"endTime":843.965,"body":"your friend with their show as well."},{"startTime":843.965,"endTime":845.246,"body":"How can I make that happen?"},{"startTime":845.246,"endTime":850.766,"body":"There's lots of reasons, but the thing is"},{"startTime":845.246,"endTime":850.766,"body":"we don't treat our business relationships"},{"startTime":850.766,"endTime":853.726,"body":"often like we treat our personal"},{"startTime":850.766,"endTime":853.726,"body":"relationships."},{"startTime":853.726,"endTime":856.27,"body":"So when you're getting to know a friend,"},{"startTime":856.27,"endTime":862.31,"body":"like out at a party or at a bar or in your"},{"startTime":856.27,"endTime":862.31,"body":"neighbor's backyard, you know, barbecue"},{"startTime":862.31,"endTime":864.03,"body":"pool party, whatever."},{"startTime":864.03,"endTime":867.5,"body":"You don't just walk in and say, here's"},{"startTime":864.03,"endTime":867.5,"body":"what I do."},{"startTime":867.5,"endTime":868.64,"body":"Would you like to buy it from me?"},{"startTime":868.64,"endTime":870.17,"body":"We all know those people, right?"},{"startTime":870.17,"endTime":872.27,"body":"Who show up at the backyard party with"},{"startTime":870.17,"endTime":872.27,"body":"their business cards."},{"startTime":872.27,"endTime":873.89,"body":"No, that's not us."},{"startTime":873.89,"endTime":874.95,"body":"Here's the thing."},{"startTime":874.95,"endTime":878.81,"body":"The real relationships that work and"},{"startTime":874.95,"endTime":878.81,"body":"become valuable for everybody involved are"},{"startTime":878.81,"endTime":880.71,"body":"the ones that are nurtured over time."},{"startTime":880.71,"endTime":882.45,"body":"That does not mean years."},{"startTime":882.45,"endTime":883.83,"body":"It just means time."},{"startTime":883.83,"endTime":885.55,"body":"Time comes in segments."},{"startTime":885.55,"endTime":888.78,"body":"All right, years, it just takes multiple"},{"startTime":885.55,"endTime":888.78,"body":"segments."},{"startTime":888.78,"endTime":891.85,"body":"If it's days to build a relationship, it"},{"startTime":888.78,"endTime":891.85,"body":"takes multiple segments."},{"startTime":891.85,"endTime":895.79,"body":"If you're in a dating relationship and oh"},{"startTime":891.85,"endTime":895.79,"body":"my gosh, the connection is there and you"},{"startTime":895.79,"endTime":898.97,"body":"like see each other every day or every"},{"startTime":895.79,"endTime":898.97,"body":"other day for like a week because your"},{"startTime":898.97,"endTime":902.25,"body":"friends are doing stuff together, all of a"},{"startTime":898.97,"endTime":902.25,"body":"sudden that relationship moves fairly"},{"startTime":902.25,"endTime":902.99,"body":"quickly."},{"startTime":902.99,"endTime":905.83,"body":"It could take months for that same"},{"startTime":902.99,"endTime":905.83,"body":"relationship to develop the same way"},{"startTime":905.83,"endTime":906.02,"body":"though."},{"startTime":906.02,"endTime":909.63,"body":"Time is really segmented by connection"},{"startTime":906.02,"endTime":909.63,"body":"points."},{"startTime":909.63,"endTime":914.254,"body":"So create logical and real relational"},{"startTime":909.63,"endTime":914.254,"body":"connection points."},{"startTime":914.254,"endTime":918.354,"body":"that you can help these people in those"},{"startTime":914.254,"endTime":918.354,"body":"funnels go through and keep those"},{"startTime":918.354,"endTime":919.394,"body":"organized."},{"startTime":919.514,"endTime":921.334,"body":"It's just relationships."},{"startTime":921.334,"endTime":922.254,"body":"Okay."},{"startTime":922.254,"endTime":924.054,"body":"It's not rocket science."},{"startTime":924.054,"endTime":927.194,"body":"So make those connections and stay"},{"startTime":924.054,"endTime":927.194,"body":"organized."},{"startTime":927.194,"endTime":930.774,"body":"Sometimes when we think organized"},{"startTime":927.194,"endTime":930.774,"body":"relationships, it gets weird."},{"startTime":930.914,"endTime":935.634,"body":"Take your brain out from organization for"},{"startTime":930.914,"endTime":935.634,"body":"a second, take a piece of paper out and"},{"startTime":935.634,"endTime":939.194,"body":"say, here's how this relationship that's"},{"startTime":935.634,"endTime":939.194,"body":"become really valuable to me has"},{"startTime":939.194,"endTime":939.644,"body":"developed."},{"startTime":939.644,"endTime":941.524,"body":"Like look at a couple of relationships you"},{"startTime":939.644,"endTime":941.524,"body":"already have."},{"startTime":941.524,"endTime":943.982,"body":"Join Ventures, podcast hosts or guests."},{"startTime":943.982,"endTime":944.922,"body":"clients, whatever."},{"startTime":944.922,"endTime":946.542,"body":"And write down, here's how we met."},{"startTime":946.542,"endTime":947.342,"body":"Here's what happened next."},{"startTime":947.342,"endTime":947.961,"body":"Here's what happened next."},{"startTime":947.961,"endTime":949.902,"body":"Forget how long it took between sets."},{"startTime":949.902,"endTime":950.752,"body":"Just here's what happened."},{"startTime":950.752,"endTime":955.122,"body":"And you can recreate that and stay"},{"startTime":950.752,"endTime":955.122,"body":"organized by putting in a good CRM."},{"startTime":955.122,"endTime":959.102,"body":"And even if it's not automated like emails"},{"startTime":955.122,"endTime":959.102,"body":"or texts, just having reminders pop up for"},{"startTime":959.102,"endTime":960.082,"body":"you or your team member."},{"startTime":960.082,"endTime":961.072,"body":"Hey, it's been two weeks."},{"startTime":961.072,"endTime":963.432,"body":"I'm supposed to check in and ask how'd the"},{"startTime":961.072,"endTime":963.432,"body":"gift go?"},{"startTime":963.432,"endTime":964.122,"body":"Whatever."},{"startTime":964.122,"endTime":965.002,"body":"How can I help?"},{"startTime":965.002,"endTime":966.102,"body":"Let's jump on a call."},{"startTime":966.102,"endTime":967.282,"body":"Whatever the next step is."},{"startTime":967.282,"endTime":967.662,"body":"Okay."},{"startTime":967.662,"endTime":968.402,"body":"That's it."},{"startTime":968.402,"endTime":969.372,"body":"Techniques for positioning."},{"startTime":969.372,"endTime":971.692,"body":"We've got to have the positioning right on"},{"startTime":969.372,"endTime":971.692,"body":"the show."},{"startTime":971.692,"endTime":973.582,"body":"We've got to have a post -interview follow"},{"startTime":971.692,"endTime":973.582,"body":"-up."},{"startTime":973.582,"endTime":976.262,"body":"Then you have to sort how these"},{"startTime":973.582,"endTime":976.262,"body":"relationships work, which way should they"},{"startTime":976.262,"endTime":977.562,"body":"go, and then stay organized."},{"startTime":977.562,"endTime":978.672,"body":"You can do this."},{"startTime":978.672,"endTime":979.122,"body":"All right."},{"startTime":979.122,"endTime":979.992,"body":"You can so do this."},{"startTime":979.992,"endTime":983.522,"body":"There's so many great people who help with"},{"startTime":979.992,"endTime":983.522,"body":"CRMs, lean into those people."},{"startTime":983.522,"endTime":987.662,"body":"Tons of people online, Etsy, whatever,"},{"startTime":983.522,"endTime":987.662,"body":"that can just help you with gift ideas."},{"startTime":987.662,"endTime":991.222,"body":"And then you have to think through how are"},{"startTime":987.662,"endTime":991.222,"body":"you going to strategically work individual"},{"startTime":991.222,"endTime":994.152,"body":"people that you talk to into different"},{"startTime":991.222,"endTime":994.152,"body":"kinds of funnels."},{"startTime":994.152,"endTime":998.742,"body":"And it is your primary job to start the"},{"startTime":994.152,"endTime":998.742,"body":"right way and to be an awesome person on a"},{"startTime":998.742,"endTime":999.422,"body":"show."},{"startTime":999.422,"endTime":1000.342,"body":"Hope this helps."},{"startTime":1000.342,"endTime":1003.214,"body":"Looking forward to answering any questions"},{"startTime":1000.342,"endTime":1003.214,"body":"you got, as always."},{"startTime":1003.214,"endTime":1004.394,"body":"Great to be here."},{"startTime":1004.394,"endTime":1006.684,"body":"Again, thank you PodTalks for putting this"},{"startTime":1004.394,"endTime":1006.684,"body":"together."},{"startTime":1006.684,"endTime":1008.734,"body":"This is truly a treat."},{"startTime":1008.734,"endTime":1012.634,"body":"For more episodes, please visit podmatch"},{"startTime":1008.734,"endTime":1012.634,"body":".com forward slash episodes."},{"startTime":1012.634,"endTime":1014.514,"body":"Thank you so much for listening."}]}