{"version":"1.0.0","segments":[{"startTime":1.55,"endTime":4.71,"body":"You're listening to Podcasting Made"},{"startTime":1.55,"endTime":4.71,"body":"Simple."},{"startTime":4.93,"endTime":7.02,"body":"Scott, Jeffrey Miller, welcome back."},{"startTime":7.02,"endTime":8.75,"body":"It is our third time recording together."},{"startTime":8.75,"endTime":9.649,"body":"Hey, it's my honor."},{"startTime":9.649,"endTime":13.45,"body":"Thank you for the spotlight and the"},{"startTime":9.649,"endTime":13.45,"body":"platform to talk about all that's going on"},{"startTime":13.45,"endTime":15.1,"body":"that you and I are mutually interested in."},{"startTime":15.1,"endTime":15.9,"body":"For sure, man."},{"startTime":15.9,"endTime":18.17,"body":"You know, this is the first time you've"},{"startTime":15.9,"endTime":18.17,"body":"been on the show since this podcasting"},{"startTime":18.17,"endTime":18.81,"body":"made simple."},{"startTime":18.81,"endTime":21.61,"body":"It was creating a brand for the last two,"},{"startTime":18.81,"endTime":21.61,"body":"which I just funny."},{"startTime":21.61,"endTime":23.85,"body":"I discovered recently, I was like asking"},{"startTime":21.61,"endTime":23.85,"body":"Jeff, I'm like, Hey, can you give me an"},{"startTime":23.85,"endTime":25.58,"body":"introduction to this person I'd like to"},{"startTime":23.85,"endTime":25.58,"body":"bring on the show?"},{"startTime":25.58,"endTime":27.278,"body":"And jokingly,"},{"startTime":27.278,"endTime":29.828,"body":"Scott was like, when are you gonna have me"},{"startTime":27.278,"endTime":29.828,"body":"back on?"},{"startTime":29.828,"endTime":30.888,"body":"I'm like, dude, I just had you on."},{"startTime":30.888,"endTime":32.098,"body":"I looked, it was like three years ago."},{"startTime":32.098,"endTime":32.978,"body":"I'm like, so sorry."},{"startTime":32.978,"endTime":34.798,"body":"So anyway, Scott, glad to have you here"},{"startTime":32.978,"endTime":34.798,"body":"today, man."},{"startTime":34.798,"endTime":37.038,"body":"People can't help you if you don't ask,"},{"startTime":34.798,"endTime":37.038,"body":"right?"},{"startTime":37.038,"endTime":37.358,"body":"So."},{"startTime":37.358,"endTime":38.418,"body":"Very true."},{"startTime":38.418,"endTime":41.078,"body":"So I don't usually do an intro like this,"},{"startTime":38.418,"endTime":41.078,"body":"but I just want to mention this."},{"startTime":41.078,"endTime":43.848,"body":"And I'm for Evergreen's sake, this is just"},{"startTime":41.078,"endTime":43.848,"body":"today."},{"startTime":43.848,"endTime":44.848,"body":"And I think I'm getting this right."},{"startTime":44.848,"endTime":45.928,"body":"You have seven books."},{"startTime":45.928,"endTime":46.268,"body":"True."},{"startTime":46.268,"endTime":48.478,"body":"Master Mentors is my favorite of the"},{"startTime":46.268,"endTime":48.478,"body":"series that you have."},{"startTime":48.478,"endTime":49.238,"body":"I really enjoy that."},{"startTime":49.238,"endTime":51.938,"body":"It goes off of his podcast and I was"},{"startTime":49.238,"endTime":51.938,"body":"referenced in one of them."},{"startTime":51.938,"endTime":53.806,"body":"So maybe it feeds my ego, maybe that's why"},{"startTime":51.938,"endTime":53.806,"body":"I like it."},{"startTime":53.806,"endTime":56.786,"body":"You're the host of On Leadership, where"},{"startTime":53.806,"endTime":56.786,"body":"you've interviewed people like Matthew"},{"startTime":56.786,"endTime":58.386,"body":"McConaughey, Malcolm Gladwell."},{"startTime":58.386,"endTime":59.186,"body":"Everybody."},{"startTime":59.186,"endTime":60.206,"body":"All these."},{"startTime":60.206,"endTime":62.366,"body":"You, I've interviewed you as well."},{"startTime":62.366,"endTime":63.256,"body":"You did, yes."},{"startTime":63.256,"endTime":64.546,"body":"Again, feeding my ego here."},{"startTime":64.546,"endTime":67.886,"body":"You have a new podcast that goes along"},{"startTime":64.546,"endTime":67.886,"body":"with your latest book, Career on Course is"},{"startTime":67.886,"endTime":69.746,"body":"the name of the book and the podcast."},{"startTime":69.746,"endTime":73.986,"body":"Man, partner, founder of Gray Miller"},{"startTime":69.746,"endTime":73.986,"body":"Agency as well."},{"startTime":73.986,"endTime":76.016,"body":"Working with people like Damon John, John"},{"startTime":73.986,"endTime":76.016,"body":"C."},{"startTime":76.016,"endTime":78.156,"body":"Maxwell, like all these huge names."},{"startTime":78.156,"endTime":81.71,"body":"And then also you're a course creator,"},{"startTime":78.156,"endTime":81.71,"body":"public speaker."},{"startTime":81.71,"endTime":83.93,"body":"You've written articles for some of the"},{"startTime":81.71,"endTime":83.93,"body":"biggest publications."},{"startTime":83.93,"endTime":85.07,"body":"You've been on TV."},{"startTime":85.07,"endTime":87.23,"body":"Somehow a father of three and husband as"},{"startTime":85.07,"endTime":87.23,"body":"well."},{"startTime":87.23,"endTime":90.05,"body":"Dude, I'm saying all this because I don't"},{"startTime":87.23,"endTime":90.05,"body":"usually get into this, but the point is"},{"startTime":90.05,"endTime":93.93,"body":"we're going to dive into how on earth from"},{"startTime":90.05,"endTime":93.93,"body":"a content perspective you do all this at"},{"startTime":93.93,"endTime":94.89,"body":"such a high level."},{"startTime":94.89,"endTime":97.36,"body":"But I probably don't miss anything that"},{"startTime":94.89,"endTime":97.36,"body":"like just has to be shared."},{"startTime":97.36,"endTime":98.16,"body":"I don't know if I did."},{"startTime":98.16,"endTime":100.53,"body":"I got some things cooking, but they're not"},{"startTime":98.16,"endTime":100.53,"body":"important."},{"startTime":100.53,"endTime":101.47,"body":"All right."},{"startTime":101.53,"endTime":102.69,"body":"Again, I don't usually share all that."},{"startTime":102.69,"endTime":103.75,"body":"We usually just dive straight into it."},{"startTime":103.75,"endTime":107.56,"body":"But like, I want to talk about content"},{"startTime":103.75,"endTime":107.56,"body":"creation in general."},{"startTime":107.56,"endTime":107.91,"body":"Yeah."},{"startTime":107.91,"endTime":109.774,"body":"Like how do you do it?"},{"startTime":109.774,"endTime":112.534,"body":"And so I'll just kind of open it up to"},{"startTime":109.774,"endTime":112.534,"body":"like hearing a little bit about your"},{"startTime":112.534,"endTime":114.334,"body":"story, I guess, but like what got you into"},{"startTime":112.534,"endTime":114.334,"body":"this?"},{"startTime":114.334,"endTime":118.404,"body":"Like when was the first time you wrote a"},{"startTime":114.334,"endTime":118.404,"body":"blog post or podcast or appeared on TV?"},{"startTime":118.404,"endTime":120.554,"body":"Like what came first from a content"},{"startTime":118.404,"endTime":120.554,"body":"perspective?"},{"startTime":120.554,"endTime":124.454,"body":"So I had a little bit of a head start,"},{"startTime":120.554,"endTime":124.454,"body":"meaning I worked my ass off for 25 years,"},{"startTime":124.454,"endTime":125.494,"body":"but we'll get back to that."},{"startTime":125.494,"endTime":129.094,"body":"I was once interviewing Stephen M .R."},{"startTime":129.094,"endTime":129.634,"body":"Covey, right?"},{"startTime":129.634,"endTime":131.234,"body":"The author of the book, The Speed of"},{"startTime":129.634,"endTime":131.234,"body":"Trust."},{"startTime":131.234,"endTime":135.694,"body":"He is the son of the co -founder of the"},{"startTime":131.234,"endTime":135.694,"body":"Franklin Covey Company."},{"startTime":135.694,"endTime":138.974,"body":"Stephen Covey wrote the book, The Seven"},{"startTime":135.694,"endTime":138.974,"body":"Habits of Highly Effective People, where I"},{"startTime":138.974,"endTime":143.554,"body":"worked for 25 years and was the chief"},{"startTime":138.974,"endTime":143.554,"body":"marketing officer for nearly 10 of those."},{"startTime":143.554,"endTime":147.674,"body":"I was hosting our podcast called On"},{"startTime":143.554,"endTime":147.674,"body":"Leadership with Scott Miller."},{"startTime":147.674,"endTime":149.584,"body":"And when I was interviewing Stephen M .R."},{"startTime":149.584,"endTime":153.014,"body":"Covey, I said to him, hey, Stephen, you"},{"startTime":149.584,"endTime":153.014,"body":"know, given the fact that you share the"},{"startTime":153.014,"endTime":157.334,"body":"name with one of the most famous humans of"},{"startTime":153.014,"endTime":157.334,"body":"our generation, Stephen Covey, his book"},{"startTime":157.334,"endTime":159.114,"body":"sold 60 million copies."},{"startTime":159.114,"endTime":161.704,"body":"Did you ever feel the pressure to write a"},{"startTime":159.114,"endTime":161.704,"body":"book?"},{"startTime":161.704,"endTime":162.714,"body":"Now, Stephen M .R."},{"startTime":162.714,"endTime":163.246,"body":"Covey,"},{"startTime":163.246,"endTime":165.906,"body":"was the CEO of the company for several"},{"startTime":163.246,"endTime":165.906,"body":"years."},{"startTime":165.906,"endTime":170.786,"body":"And he said, no, not really because I"},{"startTime":165.906,"endTime":170.786,"body":"didn't have anything to say until I did."},{"startTime":170.786,"endTime":173.926,"body":"And then he went on to write the book, The"},{"startTime":170.786,"endTime":173.926,"body":"Speed of Trust that sold two million"},{"startTime":173.926,"endTime":174.946,"body":"copies."},{"startTime":174.946,"endTime":176.866,"body":"And I thought, gosh, that's interesting."},{"startTime":176.866,"endTime":180.606,"body":"I had always played the role of behind the"},{"startTime":176.866,"endTime":180.606,"body":"scenes as chief marketing officer."},{"startTime":180.606,"endTime":185.396,"body":"I was, you know, stage manager, producer,"},{"startTime":180.606,"endTime":185.396,"body":"director, box office, ticket collector,"},{"startTime":185.396,"endTime":186.446,"body":"but I wasn't on stage."},{"startTime":186.446,"endTime":189.106,"body":"I was making everybody else rich and"},{"startTime":186.446,"endTime":189.106,"body":"famous."},{"startTime":189.106,"endTime":191.918,"body":"And it was at that interview, I thought,"},{"startTime":189.106,"endTime":191.918,"body":"you know what?"},{"startTime":191.918,"endTime":193.508,"body":"I've got a few things to say."},{"startTime":193.508,"endTime":196.498,"body":"I mean, in fact, they're kind of different"},{"startTime":193.508,"endTime":196.498,"body":"than most people about how hard leadership"},{"startTime":196.498,"endTime":200.008,"body":"is, how hard marketing is, how hard it is."},{"startTime":200.008,"endTime":202.698,"body":"Most books tell you, oh, just do this,"},{"startTime":200.008,"endTime":202.698,"body":"it'll be fine."},{"startTime":202.698,"endTime":206.318,"body":"And so it really was that interview with"},{"startTime":202.698,"endTime":206.318,"body":"Stephen and Mark Covey where I realized,"},{"startTime":206.318,"endTime":210.778,"body":"you know, actually at the age of 48, I"},{"startTime":206.318,"endTime":210.778,"body":"have something to say, I'm gonna take the"},{"startTime":210.778,"endTime":214.058,"body":"risk and say it and wrote seven books and"},{"startTime":210.778,"endTime":214.058,"body":"host three podcasts."},{"startTime":214.058,"endTime":218.198,"body":"And as you mentioned, I speak for a"},{"startTime":214.058,"endTime":218.198,"body":"living, which is odd because I'm a"},{"startTime":218.198,"endTime":218.568,"body":"stutterer."},{"startTime":218.568,"endTime":220.974,"body":"I have a quite debilitating speech"},{"startTime":218.568,"endTime":220.974,"body":"impediment."},{"startTime":220.974,"endTime":224.554,"body":"I talk about it quite publicly and"},{"startTime":220.974,"endTime":224.554,"body":"comfortably to give voice to those that"},{"startTime":224.554,"endTime":225.534,"body":"can relate."},{"startTime":225.534,"endTime":230.594,"body":"So my content creation comes from my"},{"startTime":225.534,"endTime":230.594,"body":"knowledge of Franklin Covey, the most"},{"startTime":230.594,"endTime":234.094,"body":"trusted leadership firm in the world,"},{"startTime":230.594,"endTime":234.094,"body":"learned a lot of things, broke a lot of"},{"startTime":234.094,"endTime":237.574,"body":"rules, made a lot of mistakes, have a"},{"startTime":234.094,"endTime":237.574,"body":"expandable folder as my human resource"},{"startTime":237.574,"endTime":241.514,"body":"file, nothing illegal or unethical,"},{"startTime":237.574,"endTime":241.514,"body":"sometimes close."},{"startTime":241.594,"endTime":245.814,"body":"But I was steeped heavily in a content"},{"startTime":241.594,"endTime":245.814,"body":"creation company."},{"startTime":245.814,"endTime":248.43,"body":"And I think it really sort of..."},{"startTime":248.43,"endTime":250.33,"body":"ignited my creative juices."},{"startTime":250.33,"endTime":254.43,"body":"And so what I've done is taken, you know,"},{"startTime":250.33,"endTime":254.43,"body":"a lot of lessons that I failed at, and"},{"startTime":254.43,"endTime":257.37,"body":"I've written about them in ways that other"},{"startTime":254.43,"endTime":257.37,"body":"people can avoid them."},{"startTime":257.37,"endTime":259.31,"body":"And that's kind of created a big career"},{"startTime":257.37,"endTime":259.31,"body":"for me."},{"startTime":259.31,"endTime":259.83,"body":"That's great, man."},{"startTime":259.83,"endTime":263.07,"body":"Yeah, that's the Mesta Success series"},{"startTime":259.83,"endTime":263.07,"body":"where I think you actually keep some of"},{"startTime":263.07,"endTime":265.27,"body":"your HR file put into it as well."},{"startTime":265.27,"endTime":266.37,"body":"Just kidding."},{"startTime":266.53,"endTime":270.71,"body":"So real quick here, side note, but do you"},{"startTime":266.53,"endTime":270.71,"body":"have like a favorite form of content"},{"startTime":270.71,"endTime":271.08,"body":"creation?"},{"startTime":271.08,"endTime":272.82,"body":"Like is there, is it video audio writing?"},{"startTime":272.82,"endTime":274.67,"body":"Like, is there one thing that you're like,"},{"startTime":272.82,"endTime":274.67,"body":"I just love this."},{"startTime":274.67,"endTime":276.654,"body":"I'm just curious personally, actually."},{"startTime":276.654,"endTime":279.714,"body":"Probably not, because I'm not great at any"},{"startTime":276.654,"endTime":279.714,"body":"of it."},{"startTime":279.714,"endTime":281.214,"body":"I'm just fearless."},{"startTime":281.214,"endTime":284.874,"body":"I mean, I kind of don't care what you"},{"startTime":281.214,"endTime":284.874,"body":"think about me."},{"startTime":284.874,"endTime":289.294,"body":"I mean, I do in terms of you thinking I'm"},{"startTime":284.874,"endTime":289.294,"body":"not cheating on my wife and I pay my bills"},{"startTime":289.294,"endTime":291.704,"body":"well, but I'm not easily embarrassed."},{"startTime":291.704,"endTime":294.114,"body":"Like I don't have the embarrassment gene."},{"startTime":294.114,"endTime":298.574,"body":"I read all of the vitriol on Glassdoor and"},{"startTime":294.114,"endTime":298.574,"body":"Reddit and YouTube about me."},{"startTime":298.574,"endTime":302.934,"body":"Like literally my oldest son, we have"},{"startTime":298.574,"endTime":302.934,"body":"three sons that are nine, 12 and 13."},{"startTime":302.934,"endTime":306.286,"body":"And about once a month, my oldest son and"},{"startTime":302.934,"endTime":306.286,"body":"I go outside,"},{"startTime":306.286,"endTime":310.846,"body":"and we sit in the driveway of my car, we"},{"startTime":306.286,"endTime":310.846,"body":"turn it on, and we read all of the vitriol"},{"startTime":310.846,"endTime":311.686,"body":"about me."},{"startTime":311.686,"endTime":314.926,"body":"And we laugh ourselves silly."},{"startTime":314.926,"endTime":318.706,"body":"I mean, you would think I should take my"},{"startTime":314.926,"endTime":318.706,"body":"life about all this stuff that comes my"},{"startTime":318.706,"endTime":323.646,"body":"way, but I'm just fairly fearless, and I"},{"startTime":318.706,"endTime":323.646,"body":"just keep trying stuff in the hopes that"},{"startTime":323.646,"endTime":325.746,"body":"it will help someone else along the way."},{"startTime":325.746,"endTime":328.346,"body":"And I am pretty good at laughing at"},{"startTime":325.746,"endTime":328.346,"body":"myself."},{"startTime":328.346,"endTime":330.196,"body":"I'm not great at any of those,"},{"startTime":328.346,"endTime":330.196,"body":"particularly."},{"startTime":330.196,"endTime":332.558,"body":"I'm a decent writer, I'm a decent speaker."},{"startTime":332.558,"endTime":336.078,"body":"I'm a decent podcaster, I'm a decent"},{"startTime":332.558,"endTime":336.078,"body":"interviewer, none of them are my life"},{"startTime":336.078,"endTime":336.758,"body":"calling."},{"startTime":336.758,"endTime":340.958,"body":"I just, I don't try to be all things to"},{"startTime":336.758,"endTime":340.958,"body":"all people, but I don't try to be all"},{"startTime":340.958,"endTime":342.098,"body":"things to any people."},{"startTime":342.098,"endTime":347.838,"body":"I try to be myself and then find those"},{"startTime":342.098,"endTime":347.838,"body":"people who find me valuable and speak to"},{"startTime":347.838,"endTime":348.298,"body":"them."},{"startTime":348.298,"endTime":351.518,"body":"You find those people that find you"},{"startTime":348.298,"endTime":351.518,"body":"valuable, you speak to them."},{"startTime":351.518,"endTime":356.098,"body":"I think that getting to that point"},{"startTime":351.518,"endTime":356.098,"body":"requires you to be somewhat fearless, if"},{"startTime":356.098,"endTime":356.978,"body":"I'm not mistaken."},{"startTime":356.978,"endTime":357.548,"body":"Oh, it does."},{"startTime":357.548,"endTime":358.178,"body":"It does."},{"startTime":358.178,"endTime":360.814,"body":"I mean, I think we're all in..."},{"startTime":360.814,"endTime":366.064,"body":"The best position we're in is to help"},{"startTime":360.814,"endTime":366.064,"body":"people that are sort of our former selves,"},{"startTime":366.064,"endTime":366.254,"body":"right?"},{"startTime":366.254,"endTime":367.594,"body":"People that are going down our path."},{"startTime":367.594,"endTime":373.934,"body":"And so I'm very much trying to create"},{"startTime":367.594,"endTime":373.934,"body":"maybe a deep versus wide listenership,"},{"startTime":373.934,"endTime":375.414,"body":"viewership, readership."},{"startTime":375.414,"endTime":376.833,"body":"There are people like me."},{"startTime":376.833,"endTime":381.314,"body":"There are millions of them out there that"},{"startTime":376.833,"endTime":381.314,"body":"are like me, that aren't like you."},{"startTime":381.314,"endTime":385.174,"body":"And they tend to know each other because"},{"startTime":381.314,"endTime":385.174,"body":"they build a tribe."},{"startTime":385.214,"endTime":388.974,"body":"And so I'm, I'll tell you, I write for"},{"startTime":385.214,"endTime":388.974,"body":"myself."},{"startTime":388.974,"endTime":389.55,"body":"Most..."},{"startTime":389.55,"endTime":392.78,"body":"publishers and editors will say, you got"},{"startTime":389.55,"endTime":392.78,"body":"to write for your audience."},{"startTime":392.78,"endTime":393.74,"body":"And I just don't do that."},{"startTime":393.74,"endTime":395.02,"body":"I write for myself."},{"startTime":395.02,"endTime":396.75,"body":"I write books for me."},{"startTime":396.75,"endTime":401.01,"body":"And then I go try to find the Scott"},{"startTime":396.75,"endTime":401.01,"body":"Millers out there who resonate with me."},{"startTime":401.01,"endTime":405.23,"body":"And as a result, there's lots of people"},{"startTime":401.01,"endTime":405.23,"body":"that write lots of mean things all over"},{"startTime":405.23,"endTime":405.669,"body":"the internet."},{"startTime":405.669,"endTime":407.13,"body":"I don't even read them, don't even care."},{"startTime":407.13,"endTime":410.05,"body":"And in fact, I probably agree with half of"},{"startTime":407.13,"endTime":410.05,"body":"them, which is kind of funny."},{"startTime":410.21,"endTime":413.13,"body":"Man, okay, I don't know if you can give"},{"startTime":410.21,"endTime":413.13,"body":"this perspective because of the way that"},{"startTime":413.13,"endTime":414.95,"body":"you're kind of like just brush that stuff"},{"startTime":413.13,"endTime":414.95,"body":"off."},{"startTime":414.95,"endTime":416.1,"body":"I'm more fragile, man."},{"startTime":416.1,"endTime":417.518,"body":"That stuff bothers me."},{"startTime":417.518,"endTime":419.548,"body":"And I think it does bother most creators."},{"startTime":419.548,"endTime":423.018,"body":"And yes, we have to become fearless, but"},{"startTime":419.548,"endTime":423.018,"body":"like, did you have to take steps toward"},{"startTime":423.018,"endTime":423.218,"body":"that?"},{"startTime":423.218,"endTime":424.998,"body":"Or do you have any suggestions on taking"},{"startTime":423.218,"endTime":424.998,"body":"steps for that?"},{"startTime":424.998,"endTime":427.218,"body":"Or are you just so far removed from that"},{"startTime":424.998,"endTime":427.218,"body":"that you can't?"},{"startTime":427.218,"endTime":428.578,"body":"I mean, no, of course, right?"},{"startTime":428.578,"endTime":434.478,"body":"I mean, here's a lesson I learned is most"},{"startTime":428.578,"endTime":434.478,"body":"people talk about having thick skin, which"},{"startTime":434.478,"endTime":435.028,"body":"I understand."},{"startTime":435.028,"endTime":441.828,"body":"I was a single Catholic boy from Orlando"},{"startTime":435.028,"endTime":441.828,"body":"who moved to Provo, Utah, 29 years ago."},{"startTime":441.828,"endTime":443.598,"body":"I mean, there were no Catholics."},{"startTime":443.598,"endTime":444.302,"body":"I mean, so."},{"startTime":444.302,"endTime":448.382,"body":"I had to develop thick skin in a very"},{"startTime":444.302,"endTime":448.382,"body":"evangelizing state, right?"},{"startTime":448.382,"endTime":450.542,"body":"29 years later, I'm thriving here."},{"startTime":450.542,"endTime":452.622,"body":"I don't think you should have thick skin."},{"startTime":452.622,"endTime":455.882,"body":"I think you should have transparent,"},{"startTime":452.622,"endTime":455.882,"body":"translucent skin."},{"startTime":455.882,"endTime":458.182,"body":"Stuff comes in, stuff goes out."},{"startTime":458.182,"endTime":460.262,"body":"And so for me, I don't take it too"},{"startTime":458.182,"endTime":460.262,"body":"seriously."},{"startTime":460.262,"endTime":463.662,"body":"I mean, people will say, well, he slurs"},{"startTime":460.262,"endTime":463.662,"body":"his words."},{"startTime":463.662,"endTime":465.792,"body":"Newsflash, I'm a stutterer."},{"startTime":465.792,"endTime":468.262,"body":"People will say he has a short attention"},{"startTime":465.792,"endTime":468.262,"body":"span."},{"startTime":468.262,"endTime":470.212,"body":"Newsflash, I have a lot of passion."},{"startTime":470.212,"endTime":472.782,"body":"So it's hard to hurt my feelings."},{"startTime":472.782,"endTime":479.302,"body":"because I live my life by the principle of"},{"startTime":472.782,"endTime":479.302,"body":"most of us think they don't know, no, they"},{"startTime":479.302,"endTime":479.902,"body":"do."},{"startTime":479.902,"endTime":483.902,"body":"Everybody can guess everybody's credit"},{"startTime":479.902,"endTime":483.902,"body":"score to the closest 50 points."},{"startTime":483.902,"endTime":487.422,"body":"Everybody can guess your net worth to the"},{"startTime":483.902,"endTime":487.422,"body":"closest million dollars."},{"startTime":487.422,"endTime":491.162,"body":"Everybody knows who's gay and who's"},{"startTime":487.422,"endTime":491.162,"body":"straight and who's voting this way."},{"startTime":491.162,"endTime":492.482,"body":"You can kind of guess it all."},{"startTime":492.482,"endTime":494.022,"body":"There's no secrets anymore."},{"startTime":494.022,"endTime":497.842,"body":"And so I just don't worry about what you"},{"startTime":494.022,"endTime":497.842,"body":"think of me."},{"startTime":497.842,"endTime":499.402,"body":"Here's what I worry about."},{"startTime":499.402,"endTime":501.692,"body":"When I go to the grocery store,"},{"startTime":501.838,"endTime":504.968,"body":"And Alex is there with one of his buddies"},{"startTime":501.838,"endTime":504.968,"body":"and Alex says, Hey, how you doing?"},{"startTime":504.968,"endTime":506.458,"body":"Hey, meet my friend, Jim."},{"startTime":506.458,"endTime":511.138,"body":"And then I walked to the next aisle and"},{"startTime":506.458,"endTime":511.138,"body":"Alex turns the corner to the next aisle"},{"startTime":511.138,"endTime":514.278,"body":"and his buddy Jim says, Hey, who's that"},{"startTime":511.138,"endTime":514.278,"body":"Scott guy?"},{"startTime":514.278,"endTime":517.018,"body":"I don't want Alex to say he's a flim flam"},{"startTime":514.278,"endTime":517.018,"body":"artist."},{"startTime":517.018,"endTime":518.117,"body":"He's a user."},{"startTime":518.117,"endTime":519.278,"body":"He's an opportunist."},{"startTime":519.278,"endTime":521.878,"body":"I want Alex to say that's actually a good"},{"startTime":519.278,"endTime":521.878,"body":"guy."},{"startTime":521.878,"endTime":522.918,"body":"He's a good guy."},{"startTime":522.918,"endTime":525.238,"body":"He makes and keep commitments."},{"startTime":525.238,"endTime":526.808,"body":"He's an abundance guy."},{"startTime":526.808,"endTime":528.038,"body":"He knows what he's good at."},{"startTime":528.038,"endTime":528.928,"body":"I actually liked that guy."},{"startTime":528.928,"endTime":530.414,"body":"I do worry about."},{"startTime":530.414,"endTime":535.434,"body":"making sure my reputation is something"},{"startTime":530.414,"endTime":535.434,"body":"that I've owned and I've instilled in you."},{"startTime":535.434,"endTime":540.114,"body":"And I think at 56, you tend also to less"},{"startTime":535.434,"endTime":540.114,"body":"care what people think about you."},{"startTime":540.114,"endTime":542.994,"body":"That doesn't mean I am flagrant with my"},{"startTime":540.114,"endTime":542.994,"body":"personality."},{"startTime":542.994,"endTime":545.494,"body":"Doesn't mean I say things that are"},{"startTime":542.994,"endTime":545.494,"body":"outrageous."},{"startTime":545.494,"endTime":547.194,"body":"Well, sometimes I do."},{"startTime":547.194,"endTime":550.494,"body":"But I think there's part of that is just"},{"startTime":547.194,"endTime":550.494,"body":"having some confidence in who you are."},{"startTime":550.494,"endTime":552.474,"body":"We're all on a learning journey, right?"},{"startTime":552.474,"endTime":555.374,"body":"Everybody's life looks better than it is,"},{"startTime":552.474,"endTime":555.374,"body":"truly."},{"startTime":555.374,"endTime":558.494,"body":"I'm very comfortable talking about the ups"},{"startTime":555.374,"endTime":558.494,"body":"and the downs, the goods and the bads, the"},{"startTime":558.494,"endTime":559.278,"body":"messes."},{"startTime":559.278,"endTime":560.518,"body":"and the successes."},{"startTime":560.518,"endTime":561.078,"body":"That's helpful, man."},{"startTime":561.078,"endTime":565.678,"body":"My big takeaway from that is like, we each"},{"startTime":561.078,"endTime":565.678,"body":"serve a specific person, right?"},{"startTime":565.678,"endTime":569.398,"body":"Like there's that person that we actually"},{"startTime":565.678,"endTime":569.398,"body":"do serve that is probably somewhat of a"},{"startTime":569.398,"endTime":570.718,"body":"mirrored image of who we are."},{"startTime":570.718,"endTime":573.198,"body":"And it's a matter of building a good"},{"startTime":570.718,"endTime":573.198,"body":"reputation among them."},{"startTime":573.198,"endTime":575.058,"body":"Like the way that you show up for them,"},{"startTime":573.198,"endTime":575.058,"body":"right?"},{"startTime":575.058,"endTime":577.798,"body":"You can't make someone love and like you,"},{"startTime":575.058,"endTime":577.798,"body":"but you can show up in a way that you're"},{"startTime":577.798,"endTime":578.208,"body":"like, you know what?"},{"startTime":578.208,"endTime":580.198,"body":"I really, I show up in a way that I'm on"},{"startTime":578.208,"endTime":580.198,"body":"time."},{"startTime":580.198,"endTime":581.818,"body":"I have that abundance mindset, right?"},{"startTime":581.818,"endTime":583.238,"body":"I'm here to serve and support."},{"startTime":583.238,"endTime":585.258,"body":"And so I like that a lot."},{"startTime":585.258,"endTime":587.406,"body":"I want to shift gears here a little bit."},{"startTime":587.406,"endTime":592.026,"body":"Because of everything that you do, do you"},{"startTime":587.406,"endTime":592.026,"body":"ever get overwhelmed by the production"},{"startTime":592.026,"endTime":593.066,"body":"that's required?"},{"startTime":593.066,"endTime":597.156,"body":"I do get overwhelmed, but I have a pretty"},{"startTime":593.066,"endTime":597.156,"body":"important priority set."},{"startTime":597.156,"endTime":598.796,"body":"I'm very clear on my values."},{"startTime":598.796,"endTime":604.436,"body":"My personal values are purpose, health,"},{"startTime":598.796,"endTime":604.436,"body":"integrity, loyalty, positivity, abundance,"},{"startTime":604.436,"endTime":605.226,"body":"and learning."},{"startTime":605.226,"endTime":610.866,"body":"I have committed my personal values to"},{"startTime":605.226,"endTime":610.866,"body":"memory, P -H -I -L -P -A -L."},{"startTime":610.866,"endTime":615.694,"body":"And so I organize my time very carefully"},{"startTime":610.866,"endTime":615.694,"body":"around those seven values."},{"startTime":615.694,"endTime":618.434,"body":"I get overwhelmed, but I never throw in"},{"startTime":615.694,"endTime":618.434,"body":"the towel."},{"startTime":618.434,"endTime":625.554,"body":"I mean, I live life through the lens of"},{"startTime":618.434,"endTime":625.554,"body":"not I have to and not I ought to, but I"},{"startTime":625.554,"endTime":628.514,"body":"get to, I get to do six podcast interviews"},{"startTime":625.554,"endTime":628.514,"body":"today."},{"startTime":628.514,"endTime":633.754,"body":"I get to go open five Amazon packages with"},{"startTime":628.514,"endTime":633.754,"body":"12 books that I've need to skim and"},{"startTime":633.754,"endTime":636.114,"body":"understand to be a good host next week."},{"startTime":636.114,"endTime":641.514,"body":"I get to fly to Lincoln, Nebraska on"},{"startTime":636.114,"endTime":641.514,"body":"Monday, Chicago on Tuesday in New York,"},{"startTime":641.514,"endTime":644.206,"body":"New York city on Wednesday to give three"},{"startTime":641.514,"endTime":644.206,"body":"keynotes."},{"startTime":644.206,"endTime":649.646,"body":"So I really try to live my life through"},{"startTime":644.206,"endTime":649.646,"body":"the lens of I get to, not I ought to or I"},{"startTime":649.646,"endTime":650.086,"body":"have to."},{"startTime":650.086,"endTime":654.326,"body":"And my guiding lens to life is gratitude,"},{"startTime":650.086,"endTime":654.326,"body":"right?"},{"startTime":654.326,"endTime":658.506,"body":"I get to use my two legs and take the"},{"startTime":654.326,"endTime":658.506,"body":"garbage cans out."},{"startTime":658.506,"endTime":664.766,"body":"I get to go put gas in my car and drive my"},{"startTime":658.506,"endTime":664.766,"body":"three sons to three separate schools in"},{"startTime":664.766,"endTime":665.586,"body":"the morning."},{"startTime":665.586,"endTime":667.706,"body":"I have a lot of friends that are dead."},{"startTime":667.706,"endTime":670.186,"body":"I have a lot of friends that don't have"},{"startTime":667.706,"endTime":670.186,"body":"the same opportunities I have."},{"startTime":670.186,"endTime":671.906,"body":"I have friends that have arms and legs."},{"startTime":671.906,"endTime":673.838,"body":"Like Nick Vujicic is a dear friend of"},{"startTime":671.906,"endTime":673.838,"body":"mine."},{"startTime":673.838,"endTime":676.118,"body":"no arms, no legs."},{"startTime":676.118,"endTime":681.658,"body":"What Nick Vujicic would give to empty the"},{"startTime":676.118,"endTime":681.658,"body":"dishwasher, which is the task I hate most"},{"startTime":681.658,"endTime":687.418,"body":"in life, I now empty the dishwasher with a"},{"startTime":681.658,"endTime":687.418,"body":"spring in my step, because what a guy with"},{"startTime":687.418,"endTime":690.858,"body":"no arms and no legs would give to empty"},{"startTime":687.418,"endTime":690.858,"body":"the dishwasher."},{"startTime":690.858,"endTime":693.938,"body":"Gratitude is the lens through which I see"},{"startTime":690.858,"endTime":693.938,"body":"everything."},{"startTime":693.938,"endTime":696.388,"body":"Dude, that right there is just a huge key."},{"startTime":696.388,"endTime":699.738,"body":"Instead of saying, oh, I have to do this,"},{"startTime":696.388,"endTime":699.738,"body":"it's an opportunity."},{"startTime":699.738,"endTime":701.582,"body":"You get to do that."},{"startTime":701.582,"endTime":704.622,"body":"Did that mindset take you a long time to"},{"startTime":701.582,"endTime":704.622,"body":"develop or did you like have a"},{"startTime":704.622,"endTime":706.422,"body":"revelational moment that led to that?"},{"startTime":706.422,"endTime":711.302,"body":"You know, I was raised in a fairly"},{"startTime":706.422,"endTime":711.302,"body":"gratitude -focused family."},{"startTime":711.322,"endTime":714.242,"body":"My mother, I think, instilled that in me."},{"startTime":714.262,"endTime":719.642,"body":"You know, I'm the sole provider for five"},{"startTime":714.262,"endTime":719.642,"body":"people, myself, my wife, and our three"},{"startTime":719.642,"endTime":719.972,"body":"sons."},{"startTime":719.972,"endTime":723.502,"body":"And I take that role super responsibly."},{"startTime":723.502,"endTime":728.622,"body":"I mean, there are four people that are 100"},{"startTime":723.502,"endTime":728.622,"body":"% dependent upon me for their food, their"},{"startTime":728.622,"endTime":729.518,"body":"shampoo."},{"startTime":729.518,"endTime":732.818,"body":"their braces, their tutoring, their"},{"startTime":729.518,"endTime":732.818,"body":"Invisalign, their college."},{"startTime":732.818,"endTime":734.528,"body":"I mean, my wife and I made a deal."},{"startTime":734.528,"endTime":738.758,"body":"My wife is a full -time stay -at -home mom"},{"startTime":734.528,"endTime":738.758,"body":"and house manager."},{"startTime":738.758,"endTime":739.938,"body":"And we made a commitment."},{"startTime":739.938,"endTime":741.278,"body":"I said, my mom, and then my wife."},{"startTime":741.278,"endTime":742.278,"body":"Same thing, my mom, my wife."},{"startTime":742.278,"endTime":743.498,"body":"I think you said wife."},{"startTime":743.498,"endTime":744.138,"body":"Did, okay."},{"startTime":744.138,"endTime":746.888,"body":"Whoever listens or watches can correct us"},{"startTime":744.138,"endTime":746.888,"body":"later, but I think you did."},{"startTime":746.888,"endTime":748.758,"body":"It's the same thing, my mom, my wife."},{"startTime":748.758,"endTime":750.508,"body":"I may have even called you Jeff at the"},{"startTime":748.758,"endTime":750.508,"body":"beginning of this."},{"startTime":750.508,"endTime":750.768,"body":"It's okay."},{"startTime":750.768,"endTime":752.818,"body":"Like there's just little things happening"},{"startTime":750.768,"endTime":752.818,"body":"in podcasting."},{"startTime":752.818,"endTime":754.028,"body":"Friends can do that."},{"startTime":754.028,"endTime":757.102,"body":"I also think like you, you learn so much"},{"startTime":754.028,"endTime":757.102,"body":"from..."},{"startTime":757.102,"endTime":758.782,"body":"all your podcast guests, right?"},{"startTime":758.782,"endTime":763.742,"body":"I mean, you can't interview Nick Vujicic,"},{"startTime":758.782,"endTime":763.742,"body":"born with no arms and no legs and not"},{"startTime":763.742,"endTime":765.662,"body":"leave having your life changed."},{"startTime":765.662,"endTime":771.202,"body":"You can't interview people that survived"},{"startTime":765.662,"endTime":771.202,"body":"commercial airline crashes and fell from"},{"startTime":771.202,"endTime":777.622,"body":"the sky in their seat upright and hit a"},{"startTime":771.202,"endTime":777.622,"body":"building and slid down and landed on a car"},{"startTime":777.622,"endTime":779.042,"body":"and someone saved him."},{"startTime":779.042,"endTime":785.382,"body":"You can't interview Elizabeth Smart, who"},{"startTime":779.042,"endTime":785.382,"body":"was raped and tortured and sodomized for"},{"startTime":785.382,"endTime":786.478,"body":"months."},{"startTime":786.478,"endTime":789.818,"body":"and live to not only tell about it, but to"},{"startTime":786.478,"endTime":789.818,"body":"forgive that person."},{"startTime":789.818,"endTime":794.398,"body":"You can't have these interviews and not be"},{"startTime":789.818,"endTime":794.398,"body":"a changed person."},{"startTime":794.398,"endTime":801.018,"body":"I try to finish every podcast interview"},{"startTime":794.398,"endTime":801.018,"body":"thinking, what do I need to learn from"},{"startTime":801.018,"endTime":801.288,"body":"this?"},{"startTime":801.288,"endTime":805.098,"body":"How do I become a little more patient, a"},{"startTime":801.288,"endTime":805.098,"body":"little more forgiving, a little more"},{"startTime":805.098,"endTime":809.278,"body":"grateful, a little more tolerant, a little"},{"startTime":805.098,"endTime":809.278,"body":"more joyful?"},{"startTime":809.418,"endTime":812.206,"body":"That's the best benefit of being a podcast"},{"startTime":809.418,"endTime":812.206,"body":"host is."},{"startTime":812.206,"endTime":817.346,"body":"having access to all of these great minds"},{"startTime":812.206,"endTime":817.346,"body":"and then internalizing, hopefully, one or"},{"startTime":817.346,"endTime":819.206,"body":"two concepts into your own life."},{"startTime":819.206,"endTime":820.066,"body":"You can relate."},{"startTime":820.066,"endTime":820.476,"body":"Oh yeah."},{"startTime":820.476,"endTime":823.776,"body":"Look at the mass joy you're gonna have"},{"startTime":820.476,"endTime":823.776,"body":"after interviewing me today."},{"startTime":823.776,"endTime":827.446,"body":"Your life will be transformed from just"},{"startTime":823.776,"endTime":827.446,"body":"listening to my genius."},{"startTime":827.446,"endTime":828.776,"body":"Right, yeah, yeah."},{"startTime":828.776,"endTime":830.066,"body":"This was one of the overwhelming things."},{"startTime":830.066,"endTime":830.466,"body":"I'm liking it."},{"startTime":830.466,"endTime":831.406,"body":"My book, I'm just kidding."},{"startTime":831.406,"endTime":832.416,"body":"No, this is great, man."},{"startTime":832.416,"endTime":833.786,"body":"It's always fun to be able to do this."},{"startTime":833.786,"endTime":837.906,"body":"Do you ever set, like, I find that a lot"},{"startTime":833.786,"endTime":837.906,"body":"of content creators, guest or host, and by"},{"startTime":837.906,"endTime":840.622,"body":"the way, I've had that same experience"},{"startTime":837.906,"endTime":840.622,"body":"that you shared on both sides of the mic."},{"startTime":840.622,"endTime":843.122,"body":"Whether the guest, the host, people just"},{"startTime":840.622,"endTime":843.122,"body":"have incredible stories, they're living a"},{"startTime":843.122,"endTime":843.922,"body":"different life."},{"startTime":843.922,"endTime":847.462,"body":"I've grown in my abundance and"},{"startTime":843.922,"endTime":847.462,"body":"appreciation for people, like both"},{"startTime":847.462,"endTime":849.782,"body":"mindsets, just from being on either side"},{"startTime":847.462,"endTime":849.782,"body":"of the mic."},{"startTime":849.782,"endTime":854.002,"body":"What I find though, kind of transitioning"},{"startTime":849.782,"endTime":854.002,"body":"here, is a lot of people love being a"},{"startTime":854.002,"endTime":858.002,"body":"creator, because it requires being"},{"startTime":854.002,"endTime":858.002,"body":"creative, but as soon as you start putting"},{"startTime":858.002,"endTime":863.642,"body":"in deadlines, organizational tools, it"},{"startTime":858.002,"endTime":863.642,"body":"starts feeling like a job."},{"startTime":863.642,"endTime":867.262,"body":"But in order for you to release books and"},{"startTime":863.642,"endTime":867.262,"body":"to keep up with everything you do, the"},{"startTime":867.262,"endTime":870.158,"body":"production, like you have to have some"},{"startTime":867.262,"endTime":870.158,"body":"sort of system and deadline."},{"startTime":870.158,"endTime":875.018,"body":"How have you been able to not kill the"},{"startTime":870.158,"endTime":875.018,"body":"feeling of creativity while also treating"},{"startTime":875.018,"endTime":876.738,"body":"it like a career, like a business?"},{"startTime":876.738,"endTime":881.738,"body":"Well, I kind of don't understand the"},{"startTime":876.738,"endTime":881.738,"body":"premise because being a creator is a job."},{"startTime":881.738,"endTime":884.238,"body":"By the way, I don't see a job as a burden."},{"startTime":884.238,"endTime":886.198,"body":"I see a job as a gift."},{"startTime":886.198,"endTime":890.698,"body":"I mean, when you've been to India, when"},{"startTime":886.198,"endTime":890.698,"body":"you've been to the Middle East or Africa"},{"startTime":890.698,"endTime":896.858,"body":"or South America, like I have dozens of"},{"startTime":890.698,"endTime":896.858,"body":"times and seen abject poverty and cruelty"},{"startTime":896.858,"endTime":898.894,"body":"and lack of opportunity."},{"startTime":898.894,"endTime":904.074,"body":"I just, I can't even comprehend the fact"},{"startTime":898.894,"endTime":904.074,"body":"that it's a joy to have a job or to have"},{"startTime":904.074,"endTime":904.854,"body":"seven jobs."},{"startTime":904.854,"endTime":906.674,"body":"It goes back to my gratitude."},{"startTime":906.674,"endTime":908.414,"body":"Being a creator is a job."},{"startTime":908.414,"endTime":910.654,"body":"But to me, it's kind of like consequences."},{"startTime":910.654,"endTime":912.604,"body":"Most people think consequences are all"},{"startTime":910.654,"endTime":912.604,"body":"negative."},{"startTime":912.604,"endTime":914.834,"body":"No, there are lots of positive"},{"startTime":912.604,"endTime":914.834,"body":"consequences."},{"startTime":914.834,"endTime":918.654,"body":"I see being a creator as a great job."},{"startTime":918.654,"endTime":921.014,"body":"And you can't just do what you love."},{"startTime":921.014,"endTime":926.638,"body":"Most people as an entrepreneur, as a"},{"startTime":921.014,"endTime":926.638,"body":"creator, just do what they love."},{"startTime":926.638,"endTime":930.718,"body":"But then they don't understand, yeah, but"},{"startTime":926.638,"endTime":930.718,"body":"you've also got to edit and you've got to"},{"startTime":930.718,"endTime":933.708,"body":"post and you've got to market and you've"},{"startTime":930.718,"endTime":933.708,"body":"got to invoice and you've got to collect."},{"startTime":933.708,"endTime":939.358,"body":"And I mean, so I think I have learned a"},{"startTime":933.708,"endTime":939.358,"body":"lesson early in life as an entrepreneur,"},{"startTime":939.358,"endTime":944.318,"body":"as a solopreneur, as a creator, is that if"},{"startTime":939.358,"endTime":944.318,"body":"you're going to jump into this, you have"},{"startTime":944.318,"endTime":947.438,"body":"to understand you may not just do what you"},{"startTime":944.318,"endTime":947.438,"body":"like to do."},{"startTime":947.438,"endTime":950.498,"body":"You may not just do what you're naturally"},{"startTime":947.438,"endTime":950.498,"body":"great at."},{"startTime":950.498,"endTime":953.818,"body":"In fact, oftentimes what you're great at"},{"startTime":950.498,"endTime":953.818,"body":"isn't what brings you joy."},{"startTime":953.818,"endTime":955.918,"body":"Just because you're good at something"},{"startTime":953.818,"endTime":955.918,"body":"doesn't mean,"},{"startTime":955.918,"endTime":958.058,"body":"that it brings you purpose and joy."},{"startTime":958.058,"endTime":964.838,"body":"I don't see parts of the job as more or"},{"startTime":958.058,"endTime":964.838,"body":"less fulfilling to me because it's"},{"startTime":964.838,"endTime":967.378,"body":"required to do all the parts of it, right?"},{"startTime":967.378,"endTime":970.018,"body":"You can create content, but if nobody sees"},{"startTime":967.378,"endTime":970.018,"body":"it, it doesn't matter."},{"startTime":970.018,"endTime":973.358,"body":"You can blog all day long, but if nobody"},{"startTime":970.018,"endTime":973.358,"body":"is subscribing to it, it doesn't matter."},{"startTime":973.358,"endTime":978.418,"body":"So for me, creation is a job and that's"},{"startTime":973.358,"endTime":978.418,"body":"just fine."},{"startTime":978.418,"endTime":979.088,"body":"That's good, man."},{"startTime":979.088,"endTime":981.028,"body":"I think it's a really good perspective to"},{"startTime":979.088,"endTime":981.028,"body":"have."},{"startTime":981.028,"endTime":981.902,"body":"For me, people..."},{"startTime":981.902,"endTime":983.862,"body":"regularly ask like, how have you kept your"},{"startTime":981.902,"endTime":983.862,"body":"podcast going?"},{"startTime":983.862,"endTime":985.292,"body":"It's because there's systems, there's"},{"startTime":983.862,"endTime":985.292,"body":"things around it."},{"startTime":985.292,"endTime":987.542,"body":"Sure, my favorite part is this right here,"},{"startTime":985.292,"endTime":987.542,"body":"right?"},{"startTime":987.542,"endTime":991.862,"body":"But this is really only for me, maybe 20 %"},{"startTime":987.542,"endTime":991.862,"body":"of the work and the rest of it happens"},{"startTime":991.862,"endTime":992.452,"body":"behind the scenes."},{"startTime":992.452,"endTime":995.262,"body":"But the better I've been getting"},{"startTime":992.452,"endTime":995.262,"body":"automating that and building it out into a"},{"startTime":995.262,"endTime":997.452,"body":"system has just really helped a lot."},{"startTime":997.452,"endTime":998.332,"body":"Let me be very clear."},{"startTime":998.332,"endTime":999.542,"body":"I'm a literary agent."},{"startTime":999.542,"endTime":1003.782,"body":"So my full -time job is I'm a speaking"},{"startTime":999.542,"endTime":1003.782,"body":"literary and talent agent."},{"startTime":1003.782,"endTime":1007.842,"body":"And I tell everybody writing a book is 10"},{"startTime":1003.782,"endTime":1007.842,"body":"% of the process."},{"startTime":1007.842,"endTime":1009.134,"body":"Launching the book,"},{"startTime":1009.134,"endTime":1014.234,"body":"is ninety percent i mean all your social"},{"startTime":1009.134,"endTime":1014.234,"body":"media platforms hundreds of podcast radio"},{"startTime":1014.234,"endTime":1019.734,"body":"interviews tv programs book tours signings"},{"startTime":1014.234,"endTime":1019.734,"body":"all the articles that you'll write we'll"},{"startTime":1019.734,"endTime":1023.714,"body":"get one sentence in newsweek and you may"},{"startTime":1019.734,"endTime":1023.714,"body":"or may not have someone buy your book on"},{"startTime":1023.714,"endTime":1028.414,"body":"that you're gonna launch your book for"},{"startTime":1023.714,"endTime":1028.414,"body":"multiple years it's the long tail of all"},{"startTime":1028.414,"endTime":1032.574,"body":"the work afterwards is what really matters"},{"startTime":1028.414,"endTime":1032.574,"body":"in anybody can interview someone it's how"},{"startTime":1032.574,"endTime":1036.942,"body":"you activate it's how you popularize it"},{"startTime":1032.574,"endTime":1036.942,"body":"how you make it digestible for people."},{"startTime":1036.942,"endTime":1037.662,"body":"It's interesting, man."},{"startTime":1037.662,"endTime":1041.662,"body":"You know, I want to transition here to"},{"startTime":1037.662,"endTime":1041.662,"body":"talking about stopping things."},{"startTime":1041.662,"endTime":1045.262,"body":"Because obviously, if you were still doing"},{"startTime":1041.662,"endTime":1045.262,"body":"everything that you had started at this"},{"startTime":1045.262,"endTime":1047.142,"body":"point, you wouldn't be doing new things."},{"startTime":1047.142,"endTime":1050.022,"body":"But like, when do you know that it's time"},{"startTime":1047.142,"endTime":1050.022,"body":"to stop?"},{"startTime":1050.022,"endTime":1055.142,"body":"Marketing a book, a podcast, stop speaking"},{"startTime":1050.022,"endTime":1055.142,"body":"at this certain circuit of events that you"},{"startTime":1055.142,"endTime":1055.962,"body":"used to go to."},{"startTime":1055.962,"endTime":1057.602,"body":"Like, how do you know when it's time?"},{"startTime":1057.602,"endTime":1059.102,"body":"You know, I got nothing here."},{"startTime":1059.102,"endTime":1060.262,"body":"I'm not great at this."},{"startTime":1060.262,"endTime":1062.282,"body":"I have a couple of instances."},{"startTime":1062.282,"endTime":1063.886,"body":"Is I try..."},{"startTime":1063.886,"endTime":1068.026,"body":"not to get so deep into something that I"},{"startTime":1063.886,"endTime":1068.026,"body":"find myself being really defensive."},{"startTime":1068.026,"endTime":1072.286,"body":"Like for example, for about a year and a"},{"startTime":1068.026,"endTime":1072.286,"body":"half, I wrote a weekly leadership column"},{"startTime":1072.286,"endTime":1073.626,"body":"for Forbes .com."},{"startTime":1073.626,"endTime":1074.786,"body":"It's a huge honor."},{"startTime":1074.786,"endTime":1078.406,"body":"You know, it took me five or six hours to"},{"startTime":1074.786,"endTime":1078.406,"body":"write this column each week, right?"},{"startTime":1078.406,"endTime":1081.426,"body":"It had to be edited and curated and"},{"startTime":1078.406,"endTime":1081.426,"body":"activated."},{"startTime":1081.426,"endTime":1084.986,"body":"And I thought, oh my gosh, I mean, I ought"},{"startTime":1081.426,"endTime":1084.986,"body":"to write column, I write articles on"},{"startTime":1084.986,"endTime":1085.626,"body":"LinkedIn."},{"startTime":1085.626,"endTime":1087.166,"body":"It'd be so much broader audience."},{"startTime":1087.166,"endTime":1092.606,"body":"And so I actually abandoned the Forbes"},{"startTime":1087.166,"endTime":1092.606,"body":"column, which was a great opportunity for"},{"startTime":1092.606,"endTime":1093.326,"body":"LinkedIn."},{"startTime":1093.326,"endTime":1097.786,"body":"I post daily videos on TikTok, maybe not"},{"startTime":1093.326,"endTime":1097.786,"body":"in the future given what Congress is"},{"startTime":1097.786,"endTime":1103.646,"body":"doing, but I post daily videos on TikTok"},{"startTime":1097.786,"endTime":1103.646,"body":"and my viewership hasn't grown in 150"},{"startTime":1103.646,"endTime":1104.666,"body":"days."},{"startTime":1104.666,"endTime":1111.566,"body":"And I pay someone $30 a video seven times"},{"startTime":1104.666,"endTime":1111.566,"body":"a week to edit them, get the subtitles"},{"startTime":1111.566,"endTime":1114.056,"body":"right and put the music in, 30 bucks a"},{"startTime":1111.566,"endTime":1114.056,"body":"day, right?"},{"startTime":1114.056,"endTime":1115.366,"body":"I mean, it adds up, right?"},{"startTime":1115.366,"endTime":1118.342,"body":"And my viewership hasn't grown at all."},{"startTime":1118.446,"endTime":1121.146,"body":"My followership hasn't grown, my"},{"startTime":1118.446,"endTime":1121.146,"body":"viewership hasn't grown."},{"startTime":1121.146,"endTime":1124.566,"body":"And so I'm having serious conversations"},{"startTime":1121.146,"endTime":1124.566,"body":"around is TikTok my medium?"},{"startTime":1124.566,"endTime":1126.886,"body":"Is my personality right for TikTok?"},{"startTime":1126.886,"endTime":1130.106,"body":"Maybe those videos we better leverage on"},{"startTime":1126.886,"endTime":1130.106,"body":"LinkedIn, by the way, they're all LinkedIn"},{"startTime":1130.106,"endTime":1131.066,"body":"as well."},{"startTime":1131.066,"endTime":1136.286,"body":"So I'm probably getting a little bit"},{"startTime":1131.066,"endTime":1136.286,"body":"better at separating my ego with this"},{"startTime":1136.286,"endTime":1137.906,"body":"isn't my venue, this isn't my form."},{"startTime":1137.906,"endTime":1141.066,"body":"You can't be all things and all venues."},{"startTime":1141.066,"endTime":1145.786,"body":"I think my number one skill is probably"},{"startTime":1141.066,"endTime":1145.786,"body":"keynote speaking, but I also know who my"},{"startTime":1145.786,"endTime":1146.656,"body":"people are, right?"},{"startTime":1146.656,"endTime":1148.494,"body":"As a guy from the C -suite."},{"startTime":1148.494,"endTime":1150.794,"body":"I'm actually not that resonant in the C"},{"startTime":1148.494,"endTime":1150.794,"body":"-suite."},{"startTime":1150.794,"endTime":1153.414,"body":"I'm super resonant in a certain crowd."},{"startTime":1153.414,"endTime":1157.714,"body":"So it's an area which I don't have a lot"},{"startTime":1153.414,"endTime":1157.714,"body":"of expertise, but those are two examples"},{"startTime":1157.714,"endTime":1164.034,"body":"in which I'm kind of separating my ego"},{"startTime":1157.714,"endTime":1164.034,"body":"from where should I be leveraging my time."},{"startTime":1164.034,"endTime":1167.834,"body":"So you are a podcast guest all the time,"},{"startTime":1164.034,"endTime":1167.834,"body":"also a podcast host, and you literally"},{"startTime":1167.834,"endTime":1169.594,"body":"just launched another show."},{"startTime":1169.594,"endTime":1173.174,"body":"So maybe you don't know when it's time to"},{"startTime":1169.594,"endTime":1173.174,"body":"stop, but somehow you carved out and"},{"startTime":1173.174,"endTime":1177.064,"body":"hopefully enough that you're not giving up"},{"startTime":1173.174,"endTime":1177.064,"body":"your family life to do something else."},{"startTime":1177.064,"endTime":1178.382,"body":"I mean, I'm not, but I mean,"},{"startTime":1178.382,"endTime":1179.622,"body":"You know, they're sacrifices, right?"},{"startTime":1179.622,"endTime":1183.182,"body":"I mean, I take my role as provider very"},{"startTime":1179.622,"endTime":1183.182,"body":"clearly and very carefully."},{"startTime":1183.182,"endTime":1189.522,"body":"And I recognize that right now the best"},{"startTime":1183.182,"endTime":1189.522,"body":"thing I can do for my boys is to provide"},{"startTime":1189.522,"endTime":1192.862,"body":"them with opportunities that are building"},{"startTime":1189.522,"endTime":1192.862,"body":"their self -confidence, whether it is"},{"startTime":1192.862,"endTime":1199.982,"body":"private tennis lessons or tutoring lessons"},{"startTime":1192.862,"endTime":1199.982,"body":"or summer camps or whatever it is."},{"startTime":1199.982,"endTime":1202.83,"body":"And so I'm keeping my boys busy."},{"startTime":1202.83,"endTime":1206.29,"body":"by working really hard and keeping them"},{"startTime":1202.83,"endTime":1206.29,"body":"out of video games and keeping them off"},{"startTime":1206.29,"endTime":1209.09,"body":"of, you know, skateboarding with their,"},{"startTime":1206.29,"endTime":1209.09,"body":"you know, whatever you get the point is."},{"startTime":1209.09,"endTime":1211.33,"body":"So, I mean, obviously there are, there are"},{"startTime":1209.09,"endTime":1211.33,"body":"sacrifices."},{"startTime":1211.33,"endTime":1215.29,"body":"I'm making tons of sacrifices, but last"},{"startTime":1211.33,"endTime":1215.29,"body":"time I checked, they wanted braces and"},{"startTime":1215.29,"endTime":1218.67,"body":"want to go to college and that ain't"},{"startTime":1215.29,"endTime":1218.67,"body":"coming from uncle Tom or uncle John, cause"},{"startTime":1218.67,"endTime":1219.96,"body":"there was no uncle John, right?"},{"startTime":1219.96,"endTime":1224.09,"body":"So it all kind of comes back to one of my"},{"startTime":1219.96,"endTime":1224.09,"body":"roles in life is very much as the"},{"startTime":1224.09,"endTime":1225.63,"body":"financial provider for my family."},{"startTime":1225.63,"endTime":1226.83,"body":"And I take it very seriously."},{"startTime":1226.83,"endTime":1231.63,"body":"I also know that good things come to"},{"startTime":1226.83,"endTime":1231.63,"body":"people who keep going."},{"startTime":1231.63,"endTime":1235.91,"body":"My podcast on leadership with Scott"},{"startTime":1231.63,"endTime":1235.91,"body":"Miller, it's not the best podcast in the"},{"startTime":1235.91,"endTime":1236.39,"body":"world."},{"startTime":1236.39,"endTime":1242.63,"body":"I just taped 360 episodes without stopping"},{"startTime":1236.39,"endTime":1242.63,"body":"all through the pandemic and never stopped"},{"startTime":1242.63,"endTime":1244.29,"body":"and never stopped and never stopped."},{"startTime":1244.29,"endTime":1247.93,"body":"I believe in the principle of keeping"},{"startTime":1244.29,"endTime":1247.93,"body":"going."},{"startTime":1247.93,"endTime":1249.47,"body":"Keep going, keep going."},{"startTime":1249.47,"endTime":1253.53,"body":"Make adjustments, make changes, call up"},{"startTime":1249.47,"endTime":1253.53,"body":"Alex every four months and say, hey, hit"},{"startTime":1253.53,"endTime":1254.11,"body":"me hard."},{"startTime":1254.11,"endTime":1255.13,"body":"What am I doing wrong?"},{"startTime":1255.13,"endTime":1256.09,"body":"What's changing?"},{"startTime":1256.09,"endTime":1257.39,"body":"What do I understand?"},{"startTime":1257.39,"endTime":1258.95,"body":"But I just think, what is it?"},{"startTime":1258.95,"endTime":1262.81,"body":"What's the average number of podcast"},{"startTime":1258.95,"endTime":1262.81,"body":"episodes someone tapes before they bail?"},{"startTime":1262.81,"endTime":1268.37,"body":"I track until eight and 55 % of people"},{"startTime":1262.81,"endTime":1268.37,"body":"stop at or before eight episodes."},{"startTime":1268.41,"endTime":1272.93,"body":"Yeah, I'm just, it goes back to kind of"},{"startTime":1268.41,"endTime":1272.93,"body":"not caring what you think about me."},{"startTime":1272.93,"endTime":1277.55,"body":"I don't read all the vitriol about the"},{"startTime":1272.93,"endTime":1277.55,"body":"podcasts, plural, that I host."},{"startTime":1277.55,"endTime":1281.89,"body":"What I do is I have a small team of"},{"startTime":1277.55,"endTime":1281.89,"body":"advisors that I believe have my best"},{"startTime":1281.89,"endTime":1282.85,"body":"interests at heart."},{"startTime":1282.85,"endTime":1284.09,"body":"And we talk a lot."},{"startTime":1284.09,"endTime":1287.278,"body":"Scott, you're trying to run a tractor"},{"startTime":1284.09,"endTime":1287.278,"body":"trailer."},{"startTime":1287.278,"endTime":1291.178,"body":"through the first two minutes of the"},{"startTime":1287.278,"endTime":1291.178,"body":"podcast, stop talking so much, Scott, you"},{"startTime":1291.178,"endTime":1295.588,"body":"know, let the guest speak more, Scott,"},{"startTime":1291.178,"endTime":1295.588,"body":"read more of the book, Scott, you know,"},{"startTime":1295.588,"endTime":1296.038,"body":"whatever it is."},{"startTime":1296.038,"endTime":1300.818,"body":"So I have four or five people that I"},{"startTime":1296.038,"endTime":1300.818,"body":"really count on to give me tough feedback"},{"startTime":1300.818,"endTime":1302.538,"body":"and I just keep going."},{"startTime":1302.538,"endTime":1306.018,"body":"There's one person that wrote a review of"},{"startTime":1302.538,"endTime":1306.018,"body":"me and I love this."},{"startTime":1306.018,"endTime":1310.878,"body":"One person wrote a review and said online,"},{"startTime":1306.018,"endTime":1310.878,"body":"you know, I've been trying to like this"},{"startTime":1310.878,"endTime":1314.838,"body":"guy for nine months and I just can't find"},{"startTime":1310.878,"endTime":1314.838,"body":"myself to like him."},{"startTime":1314.838,"endTime":1315.726,"body":"I remember thinking,"},{"startTime":1315.726,"endTime":1318.166,"body":"It took you nine months?"},{"startTime":1318.166,"endTime":1322.646,"body":"Most people in nine seconds know whether,"},{"startTime":1318.166,"endTime":1322.646,"body":"be like, what have you been, guy, dude,"},{"startTime":1322.646,"endTime":1324.046,"body":"I'm not worth it."},{"startTime":1324.046,"endTime":1326.346,"body":"Maybe your wife is worth it, but I'm not"},{"startTime":1324.046,"endTime":1326.346,"body":"worth it."},{"startTime":1326.346,"endTime":1328.906,"body":"I thought, why did you try so hard?"},{"startTime":1328.906,"endTime":1330.116,"body":"Go to somebody else."},{"startTime":1330.116,"endTime":1331.386,"body":"I'm not your guy."},{"startTime":1331.386,"endTime":1332.326,"body":"Go somewhere else."},{"startTime":1332.326,"endTime":1334.626,"body":"I would never spend nine months trying."},{"startTime":1334.626,"endTime":1338.646,"body":"My wife has spent 19 years trying to like"},{"startTime":1334.626,"endTime":1338.646,"body":"me, but you know, we got married in church"},{"startTime":1338.646,"endTime":1341.466,"body":"as a commitment and you know, we like each"},{"startTime":1338.646,"endTime":1341.466,"body":"other."},{"startTime":1341.466,"endTime":1344.086,"body":"This brings up another point."},{"startTime":1344.086,"endTime":1344.75,"body":"All right, so."},{"startTime":1344.75,"endTime":1347.29,"body":"you now doing a little bit more like with"},{"startTime":1344.75,"endTime":1347.29,"body":"this this new podcast."},{"startTime":1347.29,"endTime":1351.57,"body":"I want to talk about like the alignment of"},{"startTime":1347.29,"endTime":1351.57,"body":"this podcast with your latest book and all"},{"startTime":1351.57,"endTime":1355.51,"body":"of your podcast guesting aside from maybe"},{"startTime":1351.57,"endTime":1355.51,"body":"this one, by the way, is kind of like a"},{"startTime":1355.51,"endTime":1357.87,"body":"aligned along like this new book."},{"startTime":1357.87,"endTime":1360.51,"body":"Give us a quick little overview of it and"},{"startTime":1357.87,"endTime":1360.51,"body":"then just talk about why you decided to"},{"startTime":1360.51,"endTime":1364.39,"body":"kind of go heavy into guesting, start the"},{"startTime":1360.51,"endTime":1364.39,"body":"show and have the book kind of all"},{"startTime":1364.39,"endTime":1364.69,"body":"together."},{"startTime":1364.69,"endTime":1367.95,"body":"I just want to hear that strategy from"},{"startTime":1364.69,"endTime":1367.95,"body":"someone as accomplished as you who's done"},{"startTime":1367.95,"endTime":1369.27,"body":"this a number of times now."},{"startTime":1369.27,"endTime":1372.95,"body":"Well, I mean, listen, I have lots of books"},{"startTime":1369.27,"endTime":1372.95,"body":"that sold 2000 copies."},{"startTime":1372.95,"endTime":1374.702,"body":"I have lots of books that sold, you know,"},{"startTime":1374.702,"endTime":1378.362,"body":"40 ,000 copies, you know, so you know, I"},{"startTime":1374.702,"endTime":1378.362,"body":"have to keep reinventing myself and"},{"startTime":1378.362,"endTime":1380.672,"body":"sometimes things don't land the way they"},{"startTime":1378.362,"endTime":1380.672,"body":"are."},{"startTime":1380.672,"endTime":1381.932,"body":"I do have three podcasts."},{"startTime":1381.932,"endTime":1383.302,"body":"One is a leadership podcast."},{"startTime":1383.302,"endTime":1385.092,"body":"One is a C -suite interview podcast."},{"startTime":1385.092,"endTime":1388.972,"body":"And my seventh book just launched called"},{"startTime":1385.092,"endTime":1388.972,"body":"Career on Course."},{"startTime":1388.972,"endTime":1393.052,"body":"It's an individual book about how to"},{"startTime":1388.972,"endTime":1393.052,"body":"create a great career for yourself."},{"startTime":1393.052,"endTime":1396.432,"body":"And I thought, gosh, I've always wanted to"},{"startTime":1393.052,"endTime":1396.432,"body":"help people pick better."},{"startTime":1396.432,"endTime":1399.872,"body":"Like, I think there's so many people that"},{"startTime":1396.432,"endTime":1399.872,"body":"go to law school and sit for the bar,"},{"startTime":1399.872,"endTime":1403.182,"body":"then, you know, are an attorney for one"},{"startTime":1399.872,"endTime":1403.182,"body":"year and become a mortgage broker."},{"startTime":1403.182,"endTime":1407.902,"body":"And so I just wanted people to have more"},{"startTime":1403.182,"endTime":1407.902,"body":"knowledge about, you know, should you be a"},{"startTime":1407.902,"endTime":1408.992,"body":"commercial airline pilot?"},{"startTime":1408.992,"endTime":1410.622,"body":"Should you be an anesthesiologist?"},{"startTime":1410.622,"endTime":1412.162,"body":"Should you be a patent attorney?"},{"startTime":1412.162,"endTime":1413.592,"body":"Should you be a massage therapist?"},{"startTime":1413.592,"endTime":1419.261,"body":"So I had this idea of naming a podcast the"},{"startTime":1413.592,"endTime":1419.261,"body":"same name as the book in the hopes that it"},{"startTime":1419.261,"endTime":1422.142,"body":"might help with brand equity and SEO and"},{"startTime":1419.261,"endTime":1422.142,"body":"all of that."},{"startTime":1422.142,"endTime":1427.462,"body":"And the podcast is a different kind of"},{"startTime":1422.142,"endTime":1427.462,"body":"podcast every week, actually multiple"},{"startTime":1427.462,"endTime":1428.342,"body":"times a week."},{"startTime":1428.342,"endTime":1430.782,"body":"I interview someone with deep expertise."},{"startTime":1430.782,"endTime":1433.032,"body":"This week I interviewed a barber."},{"startTime":1433.038,"endTime":1439.298,"body":"a boutique high -end hotel manager, a"},{"startTime":1433.038,"endTime":1439.298,"body":"neurologist, and a tennis instructor."},{"startTime":1439.298,"endTime":1442.578,"body":"And they're like 45 -minute interviews,"},{"startTime":1439.298,"endTime":1442.578,"body":"and I don't think you're ever gonna listen"},{"startTime":1442.578,"endTime":1445.658,"body":"to the interview about being a tennis"},{"startTime":1442.578,"endTime":1445.658,"body":"instructor."},{"startTime":1445.658,"endTime":1448.418,"body":"I also interviewed a personal fitness"},{"startTime":1445.658,"endTime":1448.418,"body":"coach."},{"startTime":1448.418,"endTime":1452.558,"body":"But I'll bet you after I put 400 episodes"},{"startTime":1448.418,"endTime":1452.558,"body":"in there, you're gonna have a friend who"},{"startTime":1452.558,"endTime":1457.378,"body":"was thinking about becoming an"},{"startTime":1452.558,"endTime":1457.378,"body":"anesthesiologist or a chiropractor, and"},{"startTime":1457.378,"endTime":1458.278,"body":"you're gonna say, oh, you know what?"},{"startTime":1458.278,"endTime":1461.966,"body":"This guy has the largest collection of"},{"startTime":1458.278,"endTime":1461.966,"body":"podcast interviews in the world."},{"startTime":1461.966,"endTime":1463.916,"body":"go listen to those two episodes."},{"startTime":1463.916,"endTime":1466.976,"body":"So I don't think people are gonna listen"},{"startTime":1463.916,"endTime":1466.976,"body":"to all my episodes."},{"startTime":1466.976,"endTime":1468.666,"body":"It's a very different podcast."},{"startTime":1468.666,"endTime":1474.846,"body":"I think it could get sponsored by, you"},{"startTime":1468.666,"endTime":1474.846,"body":"know, LinkedIn, by Indeed, by Paychex, by"},{"startTime":1474.846,"endTime":1475.546,"body":"ADP."},{"startTime":1475.546,"endTime":1476.806,"body":"Hello, hello."},{"startTime":1476.806,"endTime":1482.506,"body":"But I wanna build this massive library so"},{"startTime":1476.806,"endTime":1482.506,"body":"that when your nephew is thinking of going"},{"startTime":1482.506,"endTime":1487.706,"body":"and becoming a massage therapist, his"},{"startTime":1482.506,"endTime":1487.706,"body":"parents and he can listen to this and say,"},{"startTime":1487.706,"endTime":1489.71,"body":"gosh, I had no idea, carpal tunnel."},{"startTime":1489.71,"endTime":1491.03,"body":"I had no idea."},{"startTime":1491.03,"endTime":1492.97,"body":"I'm only netting $40 an hour."},{"startTime":1492.97,"endTime":1497.19,"body":"I had no idea that the average departure"},{"startTime":1492.97,"endTime":1497.19,"body":"is seven months because you burnt out and"},{"startTime":1497.19,"endTime":1500.41,"body":"you still owe 15 grand to your massage"},{"startTime":1497.19,"endTime":1500.41,"body":"therapy school."},{"startTime":1500.41,"endTime":1503.69,"body":"I had no idea people pivoted to becoming a"},{"startTime":1500.41,"endTime":1503.69,"body":"chiropractor."},{"startTime":1503.69,"endTime":1505.01,"body":"You get the point."},{"startTime":1505.01,"endTime":1508.89,"body":"It's gonna take a long time to build these"},{"startTime":1505.01,"endTime":1508.89,"body":"episodes, long time."},{"startTime":1508.89,"endTime":1511.77,"body":"But I promise big and I deliver bigger."},{"startTime":1511.77,"endTime":1515.31,"body":"And so two and a half years from now, I'm"},{"startTime":1511.77,"endTime":1515.31,"body":"gonna have hundreds and hundreds and"},{"startTime":1515.31,"endTime":1519.502,"body":"hundreds of deep conversations and it's"},{"startTime":1515.31,"endTime":1519.502,"body":"gonna become a reservoir."},{"startTime":1519.502,"endTime":1524.282,"body":"of information that will continue to lift"},{"startTime":1519.502,"endTime":1524.282,"body":"my book as well as kind of a one -two"},{"startTime":1524.282,"endTime":1524.902,"body":"strategy."},{"startTime":1524.902,"endTime":1525.892,"body":"Or it won't."},{"startTime":1525.892,"endTime":1528.962,"body":"And I'll have offered a lot of value to a"},{"startTime":1525.892,"endTime":1528.962,"body":"lot of people and I'll pivot to something"},{"startTime":1528.962,"endTime":1534.042,"body":"else because one of my principles in life"},{"startTime":1528.962,"endTime":1534.042,"body":"is I bruise hard, but I heal fast."},{"startTime":1534.042,"endTime":1535.702,"body":"And I pivot quick."},{"startTime":1535.702,"endTime":1536.682,"body":"That's good, man."},{"startTime":1536.682,"endTime":1538.262,"body":"I'll never forget this."},{"startTime":1538.262,"endTime":1541.502,"body":"Like, years into our relationship, one"},{"startTime":1538.262,"endTime":1541.502,"body":"time you picked up the phone and called me"},{"startTime":1541.502,"endTime":1543.922,"body":"and I was like, Scott Miller, okay, I"},{"startTime":1541.502,"endTime":1543.922,"body":"answered."},{"startTime":1543.922,"endTime":1545.642,"body":"And you were pitching this idea."},{"startTime":1545.642,"endTime":1546.958,"body":"You're like, I wanted, you're like,"},{"startTime":1546.958,"endTime":1547.728,"body":"Destroy it."},{"startTime":1547.728,"endTime":1550.698,"body":"Tell me why I shouldn't is basically what"},{"startTime":1547.728,"endTime":1550.698,"body":"you said you like why should I why"},{"startTime":1550.698,"endTime":1554.038,"body":"shouldn't I and we we had like a 20"},{"startTime":1550.698,"endTime":1554.038,"body":"-minute conversation and in true Scott"},{"startTime":1554.038,"endTime":1555.618,"body":"Miller form you said okay Thank you."},{"startTime":1555.618,"endTime":1556.598,"body":"Bye and like that was it."},{"startTime":1556.598,"endTime":1558.128,"body":"You know, I did this like I was hanging up"},{"startTime":1556.598,"endTime":1558.128,"body":"the phone."},{"startTime":1558.128,"endTime":1559.658,"body":"I put my hand I'm sorry."},{"startTime":1559.658,"endTime":1560.608,"body":"I know it was great."},{"startTime":1560.608,"endTime":1561.108,"body":"I was like man."},{"startTime":1561.108,"endTime":1564.198,"body":"I love that Can't wait to see what happens"},{"startTime":1561.108,"endTime":1564.198,"body":"of it from this I love that you you take"},{"startTime":1564.198,"endTime":1567.938,"body":"action you do things like you said you"},{"startTime":1564.198,"endTime":1567.938,"body":"pivot along the way This makes me think of"},{"startTime":1567.938,"endTime":1571.558,"body":"the kind of one of the last questions I"},{"startTime":1567.938,"endTime":1571.558,"body":"have for you here today and it's the idea"},{"startTime":1571.558,"endTime":1575.374,"body":"of celebrating the wins along the way when"},{"startTime":1571.558,"endTime":1575.374,"body":"you're adjusting when you're"},{"startTime":1575.374,"endTime":1580.174,"body":"changing things, when you're doing new"},{"startTime":1575.374,"endTime":1580.174,"body":"things, at some point you have to stop and"},{"startTime":1580.174,"endTime":1581.254,"body":"celebrate a win along the way."},{"startTime":1581.254,"endTime":1584.314,"body":"And you are shaking your head right now,"},{"startTime":1581.254,"endTime":1584.314,"body":"but you've got to talk to me about this a"},{"startTime":1584.314,"endTime":1584.704,"body":"little bit."},{"startTime":1584.704,"endTime":1585.494,"body":"When do you do it?"},{"startTime":1585.494,"endTime":1586.334,"body":"I don't."},{"startTime":1586.334,"endTime":1587.554,"body":"Here's a confession."},{"startTime":1587.554,"endTime":1589.574,"body":"I don't live in the past."},{"startTime":1589.574,"endTime":1593.454,"body":"I don't, you know, shouldn't have sold"},{"startTime":1589.574,"endTime":1593.454,"body":"that home, shouldn't have dated that"},{"startTime":1593.454,"endTime":1593.884,"body":"person."},{"startTime":1593.884,"endTime":1597.954,"body":"I'm happily married 15 years, shouldn't"},{"startTime":1593.884,"endTime":1597.954,"body":"have worked for, I do not live in the"},{"startTime":1597.954,"endTime":1598.474,"body":"past."},{"startTime":1598.474,"endTime":1602.474,"body":"I bought a car, I shouldn't have four"},{"startTime":1598.474,"endTime":1602.474,"body":"months ago, and it's probably my worst"},{"startTime":1602.474,"endTime":1604.974,"body":"decision, but I'm moving on, right?"},{"startTime":1604.974,"endTime":1606.474,"body":"I live in the future."},{"startTime":1606.474,"endTime":1611.754,"body":"I am always thinking about the next book,"},{"startTime":1606.474,"endTime":1611.754,"body":"the next podcast, the next home, the next"},{"startTime":1611.754,"endTime":1612.084,"body":"vacation."},{"startTime":1612.084,"endTime":1617.594,"body":"I am obsessed with living in the future,"},{"startTime":1612.084,"endTime":1617.594,"body":"probably because I take my role as"},{"startTime":1617.594,"endTime":1620.494,"body":"provider for my family very seriously."},{"startTime":1620.494,"endTime":1622.124,"body":"And I'm a solopreneur, right?"},{"startTime":1622.124,"endTime":1626.924,"body":"The corporate paycheck that came every two"},{"startTime":1622.124,"endTime":1626.924,"body":"weeks in Chase Manhattan Bank is gone,"},{"startTime":1626.924,"endTime":1627.184,"body":"right?"},{"startTime":1627.184,"endTime":1631.214,"body":"I mean, I left all the stock, all the"},{"startTime":1627.184,"endTime":1631.214,"body":"insurance, all the 401k."},{"startTime":1631.214,"endTime":1633.054,"body":"I left everything behind."},{"startTime":1633.054,"endTime":1634.542,"body":"I'm making half."},{"startTime":1634.542,"endTime":1635.322,"body":"That's not true."},{"startTime":1635.322,"endTime":1638.642,"body":"I'm making a third what I was making as an"},{"startTime":1635.322,"endTime":1638.642,"body":"officer in a public company."},{"startTime":1638.642,"endTime":1639.292,"body":"You can relate."},{"startTime":1639.292,"endTime":1640.942,"body":"You had a very similar journey."},{"startTime":1640.942,"endTime":1644.902,"body":"But the benefit of living in the future is"},{"startTime":1640.942,"endTime":1644.902,"body":"I'm in control of my destiny."},{"startTime":1644.902,"endTime":1649.342,"body":"But the downside is because I live in the"},{"startTime":1644.902,"endTime":1649.342,"body":"future, I never live in the present."},{"startTime":1649.342,"endTime":1650.642,"body":"I'm never present."},{"startTime":1650.642,"endTime":1653.982,"body":"I'm not present in the car with my kids"},{"startTime":1650.642,"endTime":1653.982,"body":"driving to school."},{"startTime":1653.982,"endTime":1656.022,"body":"I'm not present at dinner parties."},{"startTime":1656.022,"endTime":1658.262,"body":"I'm not present ever."},{"startTime":1658.262,"endTime":1662.446,"body":"I'm always thinking about what are the"},{"startTime":1658.262,"endTime":1662.446,"body":"next five things I have to do today."},{"startTime":1662.446,"endTime":1665.066,"body":"As a result of that, I never celebrate."},{"startTime":1665.066,"endTime":1668.886,"body":"We never celebrate this book became a"},{"startTime":1665.066,"endTime":1668.886,"body":"number one Amazon bestseller."},{"startTime":1668.886,"endTime":1672.426,"body":"I just think about, I lost these three"},{"startTime":1668.886,"endTime":1672.426,"body":"podcasts, or not podcasts, keynote"},{"startTime":1672.426,"endTime":1674.786,"body":"speeches for 40 grand next month."},{"startTime":1674.786,"endTime":1677.086,"body":"This is a confession, not a validation."},{"startTime":1677.086,"endTime":1683.006,"body":"I'm trying to balance living in the future"},{"startTime":1677.086,"endTime":1683.006,"body":"because that's my superpower, is I don't"},{"startTime":1683.006,"endTime":1684.466,"body":"like to be acted upon."},{"startTime":1684.466,"endTime":1687.206,"body":"I don't want to be part of someone else's"},{"startTime":1684.466,"endTime":1687.206,"body":"plan."},{"startTime":1687.206,"endTime":1689.226,"body":"I wanna be my own plan."},{"startTime":1689.226,"endTime":1691.214,"body":"I wanna disrupt myself."},{"startTime":1691.214,"endTime":1696.074,"body":"As a result of that, I'm always living"},{"startTime":1691.214,"endTime":1696.074,"body":"further out and I don't celebrate things"},{"startTime":1696.074,"endTime":1696.744,"body":"ever."},{"startTime":1696.744,"endTime":1702.654,"body":"It may look like I do on social media, my"},{"startTime":1696.744,"endTime":1702.654,"body":"social is true, but this is a huge area of"},{"startTime":1702.654,"endTime":1705.354,"body":"growth for me and I know exactly why I"},{"startTime":1702.654,"endTime":1705.354,"body":"don't do it."},{"startTime":1705.354,"endTime":1708.634,"body":"It's not because I'm not willing to"},{"startTime":1705.354,"endTime":1708.634,"body":"grandstand, I love myself."},{"startTime":1708.634,"endTime":1710.264,"body":"You know, I'm my biggest champion."},{"startTime":1710.264,"endTime":1712.054,"body":"I think I'm awesome."},{"startTime":1712.054,"endTime":1713.794,"body":"That's annoying to people."},{"startTime":1713.794,"endTime":1717.618,"body":"But I need to spend more time celebrating"},{"startTime":1713.794,"endTime":1717.618,"body":"my successes."},{"startTime":1717.838,"endTime":1721.528,"body":"If nothing less, just to validate myself"},{"startTime":1717.838,"endTime":1721.528,"body":"and say, Hey, good job, Scott."},{"startTime":1721.528,"endTime":1726.858,"body":"You wrote seven books, Scott, you know,"},{"startTime":1721.528,"endTime":1726.858,"body":"400 podcast interviews, I heart radio"},{"startTime":1726.858,"endTime":1727.878,"body":"program."},{"startTime":1727.878,"endTime":1730.038,"body":"I built an agency in a year and a half."},{"startTime":1730.038,"endTime":1731.578,"body":"It's an area of growth for me."},{"startTime":1731.578,"endTime":1731.788,"body":"Man."},{"startTime":1731.788,"endTime":1733.238,"body":"I appreciate you being so transparent."},{"startTime":1733.238,"endTime":1736.878,"body":"It's interesting you say that because"},{"startTime":1733.238,"endTime":1736.878,"body":"historically speaking, I've been extremely"},{"startTime":1736.878,"endTime":1740.128,"body":"similar, but it was actually a"},{"startTime":1736.878,"endTime":1740.128,"body":"conversation you and I had."},{"startTime":1740.128,"endTime":1744.078,"body":"And for everybody listening or watching,"},{"startTime":1740.128,"endTime":1744.078,"body":"Scott has been a mentor in my life for"},{"startTime":1744.078,"endTime":1744.488,"body":"some time."},{"startTime":1744.488,"endTime":1747.138,"body":"And you challenged me with something"},{"startTime":1744.488,"endTime":1747.138,"body":"because my mom gave me a bottle of"},{"startTime":1747.138,"endTime":1747.822,"body":"champagne."},{"startTime":1747.822,"endTime":1749.892,"body":"And she says, open this up when you have"},{"startTime":1747.822,"endTime":1749.892,"body":"something great to celebrate."},{"startTime":1749.892,"endTime":1750.642,"body":"I was like, okay."},{"startTime":1750.642,"endTime":1752.622,"body":"And it sat there for about two years."},{"startTime":1752.622,"endTime":1755.862,"body":"And I mentioned that to you and you're"},{"startTime":1752.622,"endTime":1755.862,"body":"like, dude, open that up tonight."},{"startTime":1755.862,"endTime":1758.422,"body":"You're like, celebrate life with your"},{"startTime":1755.862,"endTime":1758.422,"body":"wife."},{"startTime":1758.422,"endTime":1760.722,"body":"You had a conversation with me, you did"},{"startTime":1758.422,"endTime":1760.722,"body":"this earlier, right?"},{"startTime":1760.722,"endTime":1761.642,"body":"Like it was like that."},{"startTime":1761.642,"endTime":1763.272,"body":"And it changed my perspective."},{"startTime":1763.272,"endTime":1767.322,"body":"And it's interesting that I'm thankful to"},{"startTime":1763.272,"endTime":1767.322,"body":"hear how transparent you were with us when"},{"startTime":1767.322,"endTime":1771.082,"body":"that's something that I felt that you"},{"startTime":1767.322,"endTime":1771.082,"body":"taught me is to stop and celebrate the"},{"startTime":1771.082,"endTime":1771.232,"body":"wins."},{"startTime":1771.232,"endTime":1774.734,"body":"And I'm still not great at it, but I just"},{"startTime":1771.232,"endTime":1774.734,"body":"want everyone."},{"startTime":1774.734,"endTime":1778.793,"body":"listening or watching this to understand"},{"startTime":1774.734,"endTime":1778.793,"body":"how important it is because you can chase"},{"startTime":1778.793,"endTime":1780.274,"body":"yourself to the grave, right?"},{"startTime":1780.274,"endTime":1781.844,"body":"Be proud of the achievements you've had."},{"startTime":1781.844,"endTime":1784.374,"body":"You got on 10 podcasts as a guest,"},{"startTime":1781.844,"endTime":1784.374,"body":"celebrate that."},{"startTime":1784.374,"endTime":1787.254,"body":"You've just released your 50th episode,"},{"startTime":1784.374,"endTime":1787.254,"body":"almost no one makes it that far."},{"startTime":1787.254,"endTime":1788.374,"body":"Go celebrate that."},{"startTime":1788.374,"endTime":1790.514,"body":"And I just think that that's such an"},{"startTime":1788.374,"endTime":1790.514,"body":"important thing."},{"startTime":1790.514,"endTime":1792.934,"body":"And again, I just appreciate your"},{"startTime":1790.514,"endTime":1792.934,"body":"transparency on that topic, man."},{"startTime":1792.934,"endTime":1796.314,"body":"Well, if I got one thing and that's"},{"startTime":1792.934,"endTime":1796.314,"body":"transparency in spades, I got plenty of"},{"startTime":1796.314,"endTime":1797.514,"body":"that."},{"startTime":1798.114,"endTime":1798.814,"body":"Man, I love it."},{"startTime":1798.814,"endTime":1800.174,"body":"I got two more things for you, Scott."},{"startTime":1800.174,"endTime":1801.414,"body":"I'm gonna ask you any final thoughts."},{"startTime":1801.414,"endTime":1804.366,"body":"But before you share your final thought"},{"startTime":1801.414,"endTime":1804.366,"body":"with us, you have a..."},{"startTime":1804.366,"endTime":1805.916,"body":"of books behind you."},{"startTime":1805.916,"endTime":1808.526,"body":"And for anyone listening, I'm just telling"},{"startTime":1805.916,"endTime":1808.526,"body":"you, there's just stacks upon stacks of"},{"startTime":1808.526,"endTime":1808.966,"body":"books."},{"startTime":1808.966,"endTime":1812.666,"body":"Tell us a couple of your favorite that you"},{"startTime":1808.966,"endTime":1812.666,"body":"think are great for podcasts, guests, or"},{"startTime":1812.666,"endTime":1812.886,"body":"hosts."},{"startTime":1812.886,"endTime":1814.666,"body":"These content creators are sharing their"},{"startTime":1812.886,"endTime":1814.666,"body":"message, right?"},{"startTime":1814.666,"endTime":1815.146,"body":"What do you got?"},{"startTime":1815.146,"endTime":1818.986,"body":"Oh my gosh, can I tell you, this book is"},{"startTime":1815.146,"endTime":1818.986,"body":"excellent."},{"startTime":1818.986,"endTime":1821.686,"body":"It's called Rise Above This Story."},{"startTime":1821.686,"endTime":1827.726,"body":"It's by a person named Karina Kilcone, and"},{"startTime":1821.686,"endTime":1827.726,"body":"she's a former criminal defense attorney."},{"startTime":1827.726,"endTime":1831.126,"body":"When she was, I think, 10 years old, her"},{"startTime":1827.726,"endTime":1831.126,"body":"father went to prison for white collar"},{"startTime":1831.126,"endTime":1831.886,"body":"crime."},{"startTime":1831.886,"endTime":1833.838,"body":"Her mother was fairly emotionally..."},{"startTime":1833.838,"endTime":1836.478,"body":"incapable of raising her and her brother."},{"startTime":1836.478,"endTime":1839.638,"body":"And so she ended up going to Case Western"},{"startTime":1836.478,"endTime":1839.638,"body":"Reserve Law School."},{"startTime":1839.638,"endTime":1845.178,"body":"This is all about understanding your story"},{"startTime":1839.638,"endTime":1845.178,"body":"in life and not making your past story"},{"startTime":1845.178,"endTime":1846.638,"body":"your future story."},{"startTime":1846.638,"endTime":1852.498,"body":"I love this book from Bobby Herrera called"},{"startTime":1846.638,"endTime":1852.498,"body":"The Gift of Struggle about how important"},{"startTime":1852.498,"endTime":1857.358,"body":"struggle is in your journey and to own"},{"startTime":1852.498,"endTime":1857.358,"body":"your struggle and teach through it and"},{"startTime":1857.358,"endTime":1858.368,"body":"talk about it."},{"startTime":1858.368,"endTime":1861.262,"body":"This is a new book coming out from Dave"},{"startTime":1858.368,"endTime":1861.262,"body":"Linegar."},{"startTime":1861.262,"endTime":1864.782,"body":"He's the founder of Remax, the largest"},{"startTime":1861.262,"endTime":1864.782,"body":"real estate company in the world, a good"},{"startTime":1864.782,"endTime":1865.782,"body":"friend of mine."},{"startTime":1865.782,"endTime":1870.762,"body":"It's called The Perfect Ten, Ten"},{"startTime":1865.782,"endTime":1870.762,"body":"Leadership Principles, excellent book."},{"startTime":1870.762,"endTime":1874.982,"body":"I could talk a half an hour about all the"},{"startTime":1870.762,"endTime":1874.982,"body":"books back there, but those are three that"},{"startTime":1874.982,"endTime":1876.342,"body":"I'm really passionate about."},{"startTime":1876.342,"endTime":1877.122,"body":"Good stuff, man."},{"startTime":1877.122,"endTime":1879.642,"body":"All right, your final thought for us"},{"startTime":1877.122,"endTime":1879.642,"body":"before we end today."},{"startTime":1879.642,"endTime":1883.822,"body":"You know, when I wrote my first book, it"},{"startTime":1879.642,"endTime":1883.822,"body":"was called Management Mess to Leadership"},{"startTime":1883.822,"endTime":1887.722,"body":"Success, my most successful book to date,"},{"startTime":1883.822,"endTime":1887.722,"body":"my first one, interestingly."},{"startTime":1887.922,"endTime":1891.15,"body":"And Dan Pink, Liz Wiseman,"},{"startTime":1891.15,"endTime":1896.25,"body":"the late Dave Hollis, a good friend of"},{"startTime":1891.15,"endTime":1896.25,"body":"mine who passed away, and Seth Godin"},{"startTime":1896.25,"endTime":1897.41,"body":"endorsed the book."},{"startTime":1897.41,"endTime":1902.93,"body":"And when the book became a number one"},{"startTime":1897.41,"endTime":1902.93,"body":"Amazon new release, I sent Seth Godin,"},{"startTime":1902.93,"endTime":1907.209,"body":"who's a friend of mine on many levels,"},{"startTime":1902.93,"endTime":1907.209,"body":"Seth kicks my ass sometimes, like good"},{"startTime":1907.209,"endTime":1911.64,"body":"friends do, and I wrote to Seth and I"},{"startTime":1907.209,"endTime":1911.64,"body":"said, hey, look, I'm so excited."},{"startTime":1911.64,"endTime":1913.55,"body":"The book became a number one Amazon"},{"startTime":1911.64,"endTime":1913.55,"body":"bestseller."},{"startTime":1913.55,"endTime":1915.51,"body":"It sold like X number of copies."},{"startTime":1915.51,"endTime":1920.302,"body":"And Seth wrote back, congratulations, stop"},{"startTime":1915.51,"endTime":1920.302,"body":"checking."},{"startTime":1920.302,"endTime":1922.022,"body":"start writing."},{"startTime":1922.022,"endTime":1925.762,"body":"And what he was referring to is stop"},{"startTime":1922.022,"endTime":1925.762,"body":"obsessing with your Amazon ranking,"},{"startTime":1925.762,"endTime":1927.542,"body":"checking it nine times a day."},{"startTime":1927.542,"endTime":1933.362,"body":"He's like, congrats, stop checking, start"},{"startTime":1927.542,"endTime":1933.362,"body":"writing, meaning start writing book number"},{"startTime":1933.362,"endTime":1933.772,"body":"two."},{"startTime":1933.772,"endTime":1935.502,"body":"My second book was a flop."},{"startTime":1935.502,"endTime":1938.222,"body":"My third book became a Wall Street Journal"},{"startTime":1935.502,"endTime":1938.222,"body":"bestseller."},{"startTime":1938.222,"endTime":1940.062,"body":"And here I am seven in."},{"startTime":1940.062,"endTime":1942.702,"body":"And I guess should you check, you should"},{"startTime":1940.062,"endTime":1942.702,"body":"check."},{"startTime":1942.702,"endTime":1944.974,"body":"But his point is just, you know,"},{"startTime":1944.974,"endTime":1946.984,"body":"Seth is such an inspiration."},{"startTime":1946.984,"endTime":1948.074,"body":"He's a little cranky, right?"},{"startTime":1948.074,"endTime":1949.444,"body":"He's an iconoclast, right?"},{"startTime":1949.444,"endTime":1951.994,"body":"I mean, with Seth, it's all yes or no."},{"startTime":1951.994,"endTime":1953.454,"body":"There's no I'll think about it."},{"startTime":1953.454,"endTime":1954.614,"body":"He's very, very clear."},{"startTime":1954.614,"endTime":1955.874,"body":"And sometimes it could be Kurt."},{"startTime":1955.874,"endTime":1957.014,"body":"And I kind of like that about him."},{"startTime":1957.014,"endTime":1958.474,"body":"I'm from the East Coast as well."},{"startTime":1958.474,"endTime":1960.034,"body":"But I'm always in motion."},{"startTime":1960.034,"endTime":1963.834,"body":"I'm always reinventing, recalibrating,"},{"startTime":1960.034,"endTime":1963.834,"body":"tinkering, moving forward."},{"startTime":1963.834,"endTime":1964.634,"body":"Who knows?"},{"startTime":1964.634,"endTime":1967.874,"body":"I might write 30 books and none of them"},{"startTime":1964.634,"endTime":1967.874,"body":"may be blockbusters."},{"startTime":1967.874,"endTime":1969.654,"body":"It might be my 13th book."},{"startTime":1969.654,"endTime":1974.414,"body":"Rachel Hollis, who wrote Girl, Wash Your"},{"startTime":1969.654,"endTime":1974.414,"body":"Face and Girl, Stop Apologizing."},{"startTime":1974.414,"endTime":1979.194,"body":"It was her seventh book, seventh book that"},{"startTime":1974.414,"endTime":1979.194,"body":"hit."},{"startTime":1979.194,"endTime":1984.194,"body":"Keep going, keep going, keep going, keep"},{"startTime":1979.194,"endTime":1984.194,"body":"going."},{"startTime":1984.194,"endTime":1985.014,"body":"Don't stop."},{"startTime":1985.014,"endTime":1987.324,"body":"Scott, that was a great way to end this,"},{"startTime":1985.014,"endTime":1987.324,"body":"man."},{"startTime":1987.324,"endTime":1987.894,"body":"Thank you, Scott."},{"startTime":1987.894,"endTime":1989.084,"body":"I appreciate your wisdom."},{"startTime":1989.084,"endTime":1991.814,"body":"Thank you for being a friend and mentor in"},{"startTime":1989.084,"endTime":1991.814,"body":"my life and just for sharing with us all"},{"startTime":1991.814,"endTime":1992.374,"body":"today, man."},{"startTime":1992.374,"endTime":1993.334,"body":"Same to you."},{"startTime":1993.334,"endTime":1997.294,"body":"For more episodes, please visit podmatch"},{"startTime":1993.334,"endTime":1997.294,"body":".com forward slash episodes."},{"startTime":1997.294,"endTime":1999.174,"body":"Thank you so much for listening."}]}