{"version":"1.0.0","segments":[{"startTime":1.166,"endTime":3.886,"body":"You're listening to Podcasting Made"},{"startTime":1.166,"endTime":3.886,"body":"Simple."},{"startTime":4.906,"endTime":6.906,"body":"Hey everyone, welcome to Podcasting Made"},{"startTime":4.906,"endTime":6.906,"body":"Simple."},{"startTime":6.906,"endTime":9.526,"body":"My name's Alex Sanfilippo, if we've not"},{"startTime":6.906,"endTime":9.526,"body":"had the opportunity to meet."},{"startTime":9.526,"endTime":13.806,"body":"And today I'm super excited because I am"},{"startTime":9.526,"endTime":13.806,"body":"joined by the Buzzcast team, which is a"},{"startTime":13.806,"endTime":15.076,"body":"podcast I love to listen to."},{"startTime":15.076,"endTime":18.756,"body":"So we've got Albin, Jordan, and Kevin with"},{"startTime":15.076,"endTime":18.756,"body":"us guys and gal."},{"startTime":18.756,"endTime":19.166,"body":"Welcome."},{"startTime":19.166,"endTime":20.016,"body":"So glad y 'all are here."},{"startTime":20.016,"endTime":20.786,"body":"Thanks for having us."},{"startTime":20.786,"endTime":21.776,"body":"Thanks for having us, Alex."},{"startTime":21.776,"endTime":22.946,"body":"Yeah, this is fun."},{"startTime":22.946,"endTime":24.076,"body":"You all do this a lot."},{"startTime":24.076,"endTime":26.376,"body":"And so I'm kind of looking at this as a"},{"startTime":24.076,"endTime":26.376,"body":"little bit of a takeover."},{"startTime":26.376,"endTime":28.926,"body":"Like I'm going to do my best to like try"},{"startTime":26.376,"endTime":28.926,"body":"to be the host today, but I just don't"},{"startTime":28.926,"endTime":29.706,"body":"know what's going to happen."},{"startTime":29.706,"endTime":30.094,"body":"So."},{"startTime":30.094,"endTime":32.074,"body":"But again glad to be here with you guys."},{"startTime":32.074,"endTime":35.054,"body":"I want to share with everybody This is a"},{"startTime":32.074,"endTime":35.054,"body":"podcast that I love listening to is buzz"},{"startTime":35.054,"endTime":38.494,"body":"cast So if you've not heard it and you"},{"startTime":35.054,"endTime":38.494,"body":"want to hear another great podcast on"},{"startTime":38.494,"endTime":44.354,"body":"podcasting go to buzz cast dot buzzsprout"},{"startTime":38.494,"endTime":44.354,"body":"calm It's a really great show and in"},{"startTime":44.354,"endTime":47.534,"body":"preparing for today's conversation I"},{"startTime":44.354,"endTime":47.534,"body":"actually went back and listened to a bunch"},{"startTime":47.534,"endTime":51.774,"body":"of the current episodes and fun fact Pod"},{"startTime":47.534,"endTime":51.774,"body":"match is currently the advertisement on"},{"startTime":51.774,"endTime":52.084,"body":"it."},{"startTime":52.084,"endTime":54.67,"body":"And so I get to hear myself a lot of times"},{"startTime":54.67,"endTime":58.1,"body":"So I don't think it's converting very well"},{"startTime":54.67,"endTime":58.1,"body":"anymore because I've listened to so many,"},{"startTime":58.1,"endTime":58.71,"body":"but that's all right."},{"startTime":58.71,"endTime":60.61,"body":"We'll run another ad and try it again with"},{"startTime":58.71,"endTime":60.61,"body":"you guys."},{"startTime":60.61,"endTime":62.83,"body":"But how are those, how are those ad"},{"startTime":60.61,"endTime":62.83,"body":"placements?"},{"startTime":62.83,"endTime":63.27,"body":"they're good."},{"startTime":63.27,"endTime":64.36,"body":"You all do a good job with it."},{"startTime":64.36,"endTime":68.75,"body":"You all like very, you guys use, I guess"},{"startTime":64.36,"endTime":68.75,"body":"you kind of have like a role before and"},{"startTime":68.75,"endTime":69.89,"body":"after it, which I really like."},{"startTime":69.89,"endTime":71.23,"body":"I think that they're really well placed."},{"startTime":71.23,"endTime":71.77,"body":"It's good."},{"startTime":71.77,"endTime":75.99,"body":"So the selection for those roles, like"},{"startTime":71.77,"endTime":75.99,"body":"where they go is actually just like"},{"startTime":75.99,"endTime":76.83,"body":"computer generated."},{"startTime":76.83,"endTime":78.83,"body":"I mean, some people might say AI, it's not"},{"startTime":76.83,"endTime":78.83,"body":"real."},{"startTime":78.83,"endTime":81.486,"body":"It's just an algorithm that tries to"},{"startTime":78.83,"endTime":81.486,"body":"figure out the best spot."},{"startTime":81.486,"endTime":85.306,"body":"And then in Buzzsprout, you can turn off a"},{"startTime":81.486,"endTime":85.306,"body":"spot if it picks that you don't like."},{"startTime":85.306,"endTime":89.426,"body":"And so I'm always curious to hear when"},{"startTime":85.306,"endTime":89.426,"body":"people hear their ads play, if they like"},{"startTime":89.426,"endTime":91.286,"body":"the placement that they were dropped in."},{"startTime":91.286,"endTime":92.776,"body":"One of them from last week didn't work"},{"startTime":91.286,"endTime":92.776,"body":"real well."},{"startTime":92.776,"endTime":95.366,"body":"So I unselected that one and it, it moved"},{"startTime":92.776,"endTime":95.366,"body":"it around."},{"startTime":95.366,"endTime":97.426,"body":"But yeah, I'm usually pretty impressed."},{"startTime":97.426,"endTime":98.166,"body":"Yeah, I liked it."},{"startTime":98.166,"endTime":101.246,"body":"And so for me, what I liked is it was when"},{"startTime":98.166,"endTime":101.246,"body":"I was taking notes on something and then"},{"startTime":101.246,"endTime":102.736,"body":"it would like flip over to it."},{"startTime":102.736,"endTime":104.586,"body":"And if I'm taking notes, I need a break"},{"startTime":102.736,"endTime":104.586,"body":"anyway."},{"startTime":104.586,"endTime":107.366,"body":"So that was like, to me, good placement is"},{"startTime":104.586,"endTime":107.366,"body":"when I'm doing something like that."},{"startTime":107.366,"endTime":108.75,"body":"So kudos to you guys for."},{"startTime":108.75,"endTime":110.89,"body":"the AI slash algorithm, whatever we want"},{"startTime":108.75,"endTime":110.89,"body":"to call it."},{"startTime":110.89,"endTime":111.37,"body":"So, yeah."},{"startTime":111.37,"endTime":112.72,"body":"Well, thanks for advertising on our show."},{"startTime":112.72,"endTime":113.21,"body":"That's fantastic."},{"startTime":113.21,"endTime":113.77,"body":"For sure."},{"startTime":113.77,"endTime":117.29,"body":"So this is gonna be like a bit of a unique"},{"startTime":113.77,"endTime":117.29,"body":"state of podcasting episode because we're"},{"startTime":117.29,"endTime":121.47,"body":"going to be using a lot of content from"},{"startTime":117.29,"endTime":121.47,"body":"Buzzcast that I've just pulled off that I"},{"startTime":121.47,"endTime":123.65,"body":"think is really meaningful that I want to"},{"startTime":121.47,"endTime":123.65,"body":"dive into."},{"startTime":123.65,"endTime":126.23,"body":"But before I do that, I want to make sure"},{"startTime":123.65,"endTime":126.23,"body":"that we make this valuable for both"},{"startTime":126.23,"endTime":127.63,"body":"podcast guests and hosts."},{"startTime":127.63,"endTime":132.23,"body":"And I always like to start with downloads"},{"startTime":127.63,"endTime":132.23,"body":"and this idea of downloads versus human"},{"startTime":132.23,"endTime":132.78,"body":"listeners."},{"startTime":132.78,"endTime":136.25,"body":"And so where I like to pull this data from"},{"startTime":132.78,"endTime":136.25,"body":"is actually straight from Buzzsprout who's"},{"startTime":136.25,"endTime":136.686,"body":"my"},{"startTime":136.686,"endTime":138.946,"body":"hosting provider for everyone listening"},{"startTime":136.686,"endTime":138.946,"body":"and watching this."},{"startTime":138.946,"endTime":141.606,"body":"And so it's buzzsprout .com forward slash"},{"startTime":138.946,"endTime":141.606,"body":"stats."},{"startTime":141.606,"endTime":143.866,"body":"And this is where you guys kind of go into"},{"startTime":141.606,"endTime":143.866,"body":"a few things."},{"startTime":143.866,"endTime":146.846,"body":"And Al, but I want to ask you"},{"startTime":143.866,"endTime":146.846,"body":"specifically, the thing I always look at"},{"startTime":146.846,"endTime":148.486,"body":"is downloads in the first seven days."},{"startTime":148.486,"endTime":151.486,"body":"Can you talk about this for a little bit"},{"startTime":148.486,"endTime":151.486,"body":"and give us some details on the numbers of"},{"startTime":151.486,"endTime":152.246,"body":"podcasts right now?"},{"startTime":152.246,"endTime":156.166,"body":"Yeah, we saw for years that people would"},{"startTime":152.246,"endTime":156.166,"body":"quote all sorts of stats and they're"},{"startTime":156.166,"endTime":158.286,"body":"always the stat that made them look the"},{"startTime":156.166,"endTime":158.286,"body":"best."},{"startTime":158.286,"endTime":159.736,"body":"They'd be like, I have one episode."},{"startTime":159.736,"endTime":163.182,"body":"They got this many downloads, but all the"},{"startTime":159.736,"endTime":163.182,"body":"rest didn't or."},{"startTime":163.182,"endTime":167.682,"body":"Maybe they would quote all time downloads"},{"startTime":163.182,"endTime":167.682,"body":"or what it would be over a full month."},{"startTime":167.682,"endTime":170.422,"body":"So when everyone was quoting different"},{"startTime":167.682,"endTime":170.422,"body":"things, it was confusing."},{"startTime":170.422,"endTime":175.722,"body":"And we came up with this idea of how many"},{"startTime":170.422,"endTime":175.722,"body":"downloads does one of your episodes get in"},{"startTime":175.722,"endTime":177.522,"body":"the first seven days?"},{"startTime":177.522,"endTime":183.162,"body":"To us, that shows it's the closest to the"},{"startTime":177.522,"endTime":183.162,"body":"number of subscribers, you know, the"},{"startTime":183.162,"endTime":184.452,"body":"people who are every week."},{"startTime":184.452,"endTime":188.412,"body":"They download that episode automatically"},{"startTime":184.452,"endTime":188.412,"body":"and then they listen to it."},{"startTime":188.412,"endTime":189.326,"body":"So."},{"startTime":189.326,"endTime":196.866,"body":"We went and we pulled across over 124 ,000"},{"startTime":189.326,"endTime":196.866,"body":"active shows on Buzzsprout and the median"},{"startTime":196.866,"endTime":197.686,"body":"podcaster."},{"startTime":197.686,"endTime":202.186,"body":"So that's the person who's going to be"},{"startTime":197.686,"endTime":202.186,"body":"there right at, you know, 62 ,000."},{"startTime":202.186,"endTime":207.026,"body":"If you rank them all, that person is"},{"startTime":202.186,"endTime":207.026,"body":"getting 30 downloads on each episode in"},{"startTime":207.026,"endTime":208.506,"body":"the first seven days."},{"startTime":208.506,"endTime":213.746,"body":"And mostly when I share this stat, the"},{"startTime":208.506,"endTime":213.746,"body":"reaction is that's way lower than I"},{"startTime":213.746,"endTime":214.146,"body":"expected."},{"startTime":214.146,"endTime":217.906,"body":"And it's also for podcasters, they get"},{"startTime":214.146,"endTime":217.906,"body":"really excited because they go, I'm"},{"startTime":217.906,"endTime":219.054,"body":"actually doing better."},{"startTime":219.054,"endTime":224.274,"body":"than I expected because we all see these"},{"startTime":219.054,"endTime":224.274,"body":"massive shows and we think I should be"},{"startTime":224.274,"endTime":225.924,"body":"doing smart list numbers."},{"startTime":225.924,"endTime":230.814,"body":"I should be getting up there with Joe"},{"startTime":225.924,"endTime":230.814,"body":"Rogan pretty soon and we see, I'm actually"},{"startTime":230.814,"endTime":232.814,"body":"well above average already."},{"startTime":232.814,"endTime":237.414,"body":"Yeah, so I like these numbers and looking"},{"startTime":232.814,"endTime":237.414,"body":"at them because it shows the reality of"},{"startTime":237.414,"endTime":240.854,"body":"podcasting when you take out the top 0"},{"startTime":237.414,"endTime":240.854,"body":".001%, right?"},{"startTime":240.854,"endTime":244.554,"body":"Because there's not many shows that get"},{"startTime":240.854,"endTime":244.554,"body":"that level and what we need to remember is"},{"startTime":244.554,"endTime":247.674,"body":"30 people listening, you know if that's"},{"startTime":244.554,"endTime":247.674,"body":"what it is or if it's bumping up to the"},{"startTime":247.674,"endTime":248.046,"body":"top."},{"startTime":248.046,"endTime":252.666,"body":"10 percentile, which I think is like, I"},{"startTime":248.046,"endTime":252.666,"body":"can't remember the exact number now, or 25"},{"startTime":252.666,"endTime":252.906,"body":"percent."},{"startTime":252.906,"endTime":255.076,"body":"I think it's like 100 or 471."},{"startTime":255.076,"endTime":255.516,"body":"Is that right?"},{"startTime":255.516,"endTime":256.286,"body":"Something around those lines?"},{"startTime":256.286,"endTime":257.726,"body":"That was perfect."},{"startTime":257.726,"endTime":258.146,"body":"Yeah."},{"startTime":258.146,"endTime":258.686,"body":"Nice."},{"startTime":258.686,"endTime":260.466,"body":"I did look today, just so you guys know."},{"startTime":260.466,"endTime":261.326,"body":"Photographic memory."},{"startTime":261.326,"endTime":261.566,"body":"Good job."},{"startTime":261.566,"endTime":263.846,"body":"I didn't have it written down, but I did"},{"startTime":261.566,"endTime":263.846,"body":"look at it just a little while ago."},{"startTime":263.846,"endTime":267.166,"body":"But the reason I say that is you have to"},{"startTime":263.846,"endTime":267.166,"body":"think of these not as just downloads."},{"startTime":267.166,"endTime":269.326,"body":"These are human beings listening to it."},{"startTime":269.326,"endTime":270.436,"body":"And podcasting is really unique."},{"startTime":270.436,"endTime":271.816,"body":"And we'll get into that in a little bit"},{"startTime":270.436,"endTime":271.816,"body":"here."},{"startTime":271.816,"endTime":275.846,"body":"But I do want to mention something that,"},{"startTime":271.816,"endTime":275.846,"body":"Kevin, you said in episode 119 of"},{"startTime":275.846,"endTime":276.782,"body":"Buzzcast."},{"startTime":276.782,"endTime":280.102,"body":"And it's where you talked about, and"},{"startTime":276.782,"endTime":280.102,"body":"you're kind of joking, but also I think"},{"startTime":280.102,"endTime":283.222,"body":"pretty serious, that you wish there was a"},{"startTime":280.102,"endTime":283.222,"body":"way to disable stats for people just"},{"startTime":283.222,"endTime":286.922,"body":"getting started in podcasting so they"},{"startTime":283.222,"endTime":286.922,"body":"could focus on what actually matters."},{"startTime":286.922,"endTime":288.782,"body":"Could you speak to this point a little"},{"startTime":286.922,"endTime":288.782,"body":"bit?"},{"startTime":288.782,"endTime":290.282,"body":"Yeah, I think you sum it up well."},{"startTime":290.282,"endTime":294.842,"body":"Like I, it is kind of in jest when I"},{"startTime":290.282,"endTime":294.842,"body":"brought it up, but there's an important"},{"startTime":294.842,"endTime":296.022,"body":"principle behind it."},{"startTime":296.022,"endTime":301.962,"body":"And that is that oftentimes creators will"},{"startTime":296.022,"endTime":301.962,"body":"get discouraged because you're, you're,"},{"startTime":301.962,"endTime":303.742,"body":"this is a marathon, right?"},{"startTime":303.742,"endTime":306.254,"body":"And those, those first couple of miles of"},{"startTime":303.742,"endTime":306.254,"body":"the marathon,"},{"startTime":306.254,"endTime":310.894,"body":"can be a little discouraging, well, maybe"},{"startTime":306.254,"endTime":310.894,"body":"not for a real runner, but for somebody"},{"startTime":310.894,"endTime":313.794,"body":"who's starting out and training for a"},{"startTime":310.894,"endTime":313.794,"body":"marathon and they go out and they run that"},{"startTime":313.794,"endTime":317.524,"body":"first mile and they're like, how am I ever"},{"startTime":313.794,"endTime":317.524,"body":"going to do 26 of these?"},{"startTime":317.524,"endTime":318.774,"body":"It is brutal."},{"startTime":318.774,"endTime":324.214,"body":"And so I do like the idea of, you know,"},{"startTime":318.774,"endTime":324.214,"body":"years and years and years ago when"},{"startTime":324.214,"endTime":328.494,"body":"blogging was just starting out, nobody was"},{"startTime":324.214,"endTime":328.494,"body":"really concerned about numbers."},{"startTime":328.494,"endTime":332.314,"body":"Like you could go get a little GeoCities"},{"startTime":328.494,"endTime":332.314,"body":"hit counter and put it on your webpage or"},{"startTime":332.314,"endTime":332.574,"body":"something."},{"startTime":332.574,"endTime":336.014,"body":"And it might give you some indication of"},{"startTime":332.574,"endTime":336.014,"body":"the number of people who were hitting your"},{"startTime":336.014,"endTime":338.434,"body":"homepage and maybe reading what you wrote."},{"startTime":338.434,"endTime":340.234,"body":"But that's not why people were writing."},{"startTime":340.234,"endTime":343.214,"body":"People were writing because they had"},{"startTime":340.234,"endTime":343.214,"body":"something to share and they wanted to put"},{"startTime":343.214,"endTime":344.214,"body":"something out in the world."},{"startTime":344.214,"endTime":348.284,"body":"And that's really what has drawn so many"},{"startTime":344.214,"endTime":348.284,"body":"people to podcasting in the first place."},{"startTime":348.284,"endTime":353.934,"body":"And then now that we have all these high"},{"startTime":348.284,"endTime":353.934,"body":"-end hosting solutions that gave great"},{"startTime":353.934,"endTime":357.314,"body":"stats for everybody is that becomes a"},{"startTime":353.934,"endTime":357.314,"body":"discouragement."},{"startTime":357.422,"endTime":361.422,"body":"And it's like, well, you never started"},{"startTime":357.422,"endTime":361.422,"body":"podcasting in the first place because you"},{"startTime":361.422,"endTime":362.592,"body":"needed to get a hundred thousand."},{"startTime":362.592,"endTime":365.942,"body":"I mean, there are a few people that do"},{"startTime":362.592,"endTime":365.942,"body":"that, but for the most part, like what we"},{"startTime":365.942,"endTime":369.462,"body":"love about podcasting and, and the people"},{"startTime":365.942,"endTime":369.462,"body":"who we love in podcasting are coming"},{"startTime":369.462,"endTime":371.382,"body":"because they have something that they want"},{"startTime":369.462,"endTime":371.382,"body":"to share."},{"startTime":371.382,"endTime":372.802,"body":"They're passionate about a topic."},{"startTime":372.802,"endTime":376.322,"body":"They want to, you know, teach somebody"},{"startTime":372.802,"endTime":376.322,"body":"something."},{"startTime":376.322,"endTime":378.032,"body":"They want to entertain somebody."},{"startTime":378.032,"endTime":379.95,"body":"They want to meet interesting people."},{"startTime":379.95,"endTime":382.91,"body":"They want to go on other shows and have"},{"startTime":379.95,"endTime":382.91,"body":"conversations with other people."},{"startTime":382.91,"endTime":386.05,"body":"There's all these different reasons and"},{"startTime":382.91,"endTime":386.05,"body":"very few of them track back to the exact"},{"startTime":386.05,"endTime":387.87,"body":"number of people who are listening to each"},{"startTime":386.05,"endTime":387.87,"body":"episode."},{"startTime":387.87,"endTime":391.37,"body":"So I just don't like it from the"},{"startTime":387.87,"endTime":391.37,"body":"perspective of, you know, the first 90"},{"startTime":391.37,"endTime":394.85,"body":"days, like when you just start something"},{"startTime":391.37,"endTime":394.85,"body":"out, when you just go to the gym for the"},{"startTime":394.85,"endTime":398.17,"body":"first time, when you've just run that"},{"startTime":394.85,"endTime":398.17,"body":"first mile, when you want to write a book"},{"startTime":398.17,"endTime":402.15,"body":"and you write that first scratchy page,"},{"startTime":398.17,"endTime":402.15,"body":"like the last thing you need when you're"},{"startTime":402.15,"endTime":405.57,"body":"planting the seedling is somebody to come"},{"startTime":402.15,"endTime":405.57,"body":"and stomp on it."},{"startTime":405.57,"endTime":407.99,"body":"What it needs is it needs sunlight and it"},{"startTime":405.57,"endTime":407.99,"body":"needs water."},{"startTime":407.99,"endTime":408.77,"body":"It needs curation."},{"startTime":408.77,"endTime":409.87,"body":"It needs love."},{"startTime":409.87,"endTime":413.97,"body":"And I don't know that stats in the"},{"startTime":409.87,"endTime":413.97,"body":"beginning deliver much love."},{"startTime":413.97,"endTime":418.35,"body":"And so I just liked the idea of, I wish"},{"startTime":413.97,"endTime":418.35,"body":"there was a way to just ignore them, to"},{"startTime":418.35,"endTime":419.21,"body":"turn them off."},{"startTime":419.21,"endTime":423.53,"body":"And so maybe that's something that comes"},{"startTime":419.21,"endTime":423.53,"body":"to Buzzsprout someday is that we say, hey,"},{"startTime":423.53,"endTime":426.13,"body":"you know, like, here's some reasons why"},{"startTime":423.53,"endTime":426.13,"body":"you might, we have great stats."},{"startTime":426.13,"endTime":428.99,"body":"You might want to look at them someday,"},{"startTime":426.13,"endTime":428.99,"body":"but maybe not now."},{"startTime":428.99,"endTime":431.51,"body":"And so maybe we give away to snooze stats"},{"startTime":428.99,"endTime":431.51,"body":"or something."},{"startTime":431.51,"endTime":434.67,"body":"We talked about this challenge, this 90"},{"startTime":431.51,"endTime":434.67,"body":"day no stats challenge, and some people"},{"startTime":434.67,"endTime":435.85,"body":"did it."},{"startTime":435.85,"endTime":438.228,"body":"You know, I don't look at stats all that"},{"startTime":435.85,"endTime":438.228,"body":"much."},{"startTime":438.286,"endTime":441.466,"body":"So it's not, it wasn't a big thing for me,"},{"startTime":438.286,"endTime":441.466,"body":"but it's something to think about if"},{"startTime":441.466,"endTime":446.486,"body":"you're just starting a podcast, like do"},{"startTime":441.466,"endTime":446.486,"body":"not, maybe, maybe just do your best to"},{"startTime":446.486,"endTime":447.426,"body":"ignore the stats."},{"startTime":447.426,"endTime":450.946,"body":"It's hard not to look at them, but if you"},{"startTime":447.426,"endTime":450.946,"body":"do at least remind yourself that that's"},{"startTime":450.946,"endTime":451.846,"body":"not the most important thing."},{"startTime":451.846,"endTime":452.896,"body":"That's not why you started."},{"startTime":452.896,"endTime":454.146,"body":"And this is a long game."},{"startTime":454.146,"endTime":454.946,"body":"It's a long journey."},{"startTime":454.946,"endTime":456.226,"body":"So don't get discouraged."},{"startTime":456.226,"endTime":456.386,"body":"Yeah."},{"startTime":456.386,"endTime":460.116,"body":"You know, I, I, something I decided to do"},{"startTime":456.386,"endTime":460.116,"body":"is I want to be public with my stats."},{"startTime":460.116,"endTime":461.976,"body":"I just think it'd be helpful for"},{"startTime":460.116,"endTime":461.976,"body":"podcasters."},{"startTime":461.976,"endTime":463.822,"body":"So I signed up for OP3."},{"startTime":463.822,"endTime":465.682,"body":"And that's about added to the RSS."},{"startTime":465.682,"endTime":470.222,"body":"And so if you go to podmatch .com forward"},{"startTime":465.682,"endTime":470.222,"body":"slash episodes, it literally has our"},{"startTime":470.222,"endTime":472.402,"body":"numbers and you can just go click through"},{"startTime":470.222,"endTime":472.402,"body":"it and take a look at it, which is"},{"startTime":472.402,"endTime":475.342,"body":"something I just wanted to do because at"},{"startTime":472.402,"endTime":475.342,"body":"the end of the day, it's not about having"},{"startTime":475.342,"endTime":476.582,"body":"the most downloads."},{"startTime":476.582,"endTime":479.202,"body":"It's about reaching the people that you"},{"startTime":476.582,"endTime":479.202,"body":"serve best."},{"startTime":479.202,"endTime":483.682,"body":"And the reality is if that's 30 people, if"},{"startTime":479.202,"endTime":483.682,"body":"that's 50 people, that's better than"},{"startTime":483.682,"endTime":485.762,"body":"reaching thousands of the wrong people for"},{"startTime":483.682,"endTime":485.762,"body":"you."},{"startTime":485.762,"endTime":487.522,"body":"And so for me, I just think it's so"},{"startTime":485.762,"endTime":487.522,"body":"important."},{"startTime":487.522,"endTime":490.562,"body":"And I want to transition this and Jordan,"},{"startTime":487.522,"endTime":490.562,"body":"I'm gonna call on you here for this, but I"},{"startTime":490.562,"endTime":491.842,"body":"want to talk about."},{"startTime":491.854,"endTime":494.754,"body":"the metrics that actually matter beyond"},{"startTime":491.854,"endTime":494.754,"body":"total downloads."},{"startTime":494.754,"endTime":496.054,"body":"And yes, you can learn something from it."},{"startTime":496.054,"endTime":497.574,"body":"So I don't want to dog it too much."},{"startTime":497.574,"endTime":501.814,"body":"But I've always found that listener"},{"startTime":497.574,"endTime":501.814,"body":"consumption or completion time of episodes"},{"startTime":501.814,"endTime":502.964,"body":"is far more valuable."},{"startTime":502.964,"endTime":505.414,"body":"Can you speak to the point of what this"},{"startTime":502.964,"endTime":505.414,"body":"has meant for you?"},{"startTime":505.414,"endTime":508.794,"body":"Because I think your podcast gets more"},{"startTime":505.414,"endTime":508.794,"body":"downloads than all of ours combined."},{"startTime":508.794,"endTime":511.514,"body":"So you can see some really high level"},{"startTime":508.794,"endTime":511.514,"body":"data, right?"},{"startTime":511.514,"endTime":513.934,"body":"Like on the consumption completion rates."},{"startTime":514.014,"endTime":514.184,"body":"Yeah."},{"startTime":514.184,"endTime":517.166,"body":"I mean, there's value in total downloads."},{"startTime":517.166,"endTime":523.506,"body":"Of course, you can see how many listeners"},{"startTime":517.166,"endTime":523.506,"body":"are coming back for your episodes or"},{"startTime":523.506,"endTime":528.106,"body":"calculate ad prices or just see the"},{"startTime":523.506,"endTime":528.106,"body":"overall growth of your podcast."},{"startTime":528.106,"endTime":533.346,"body":"But episode consumption data plays a"},{"startTime":528.106,"endTime":533.346,"body":"completely different and more important"},{"startTime":533.346,"endTime":538.806,"body":"role in your listener behavior and"},{"startTime":533.346,"endTime":538.806,"body":"planning your podcast content."},{"startTime":538.866,"endTime":542.886,"body":"So when you look at an episode's"},{"startTime":538.866,"endTime":542.886,"body":"consumption, it's in a chart where you can"},{"startTime":542.886,"endTime":546.158,"body":"see the beginning of the episode and the"},{"startTime":542.886,"endTime":546.158,"body":"end of the episode."},{"startTime":546.158,"endTime":551.298,"body":"And you'll notice trends in these charts"},{"startTime":546.158,"endTime":551.298,"body":"because it not only shows like when people"},{"startTime":551.298,"endTime":557.158,"body":"quit listening and it dips off, but you'll"},{"startTime":551.298,"endTime":557.158,"body":"also see a dip when they skip your"},{"startTime":557.158,"endTime":557.548,"body":"content."},{"startTime":557.548,"endTime":561.538,"body":"So that comes in handy when you're"},{"startTime":557.548,"endTime":561.538,"body":"planning your content or evaluating how"},{"startTime":561.538,"endTime":564.098,"body":"listeners are reacting to your podcast."},{"startTime":564.098,"endTime":569.938,"body":"So for example, in my personal podcast,"},{"startTime":564.098,"endTime":569.938,"body":"every single episode, I have a sponsored"},{"startTime":569.938,"endTime":573.454,"body":"ad read in the exact same spot every"},{"startTime":569.938,"endTime":573.454,"body":"episode."},{"startTime":573.454,"endTime":578.794,"body":"And when I look at my episodes consumption"},{"startTime":573.454,"endTime":578.794,"body":"data, every single episode, there's this"},{"startTime":578.794,"endTime":582.294,"body":"perfect little dip where my listeners are"},{"startTime":578.794,"endTime":582.294,"body":"hitting skip twice."},{"startTime":582.294,"endTime":587.254,"body":"And it's not like a big enough deal for me"},{"startTime":582.294,"endTime":587.254,"body":"to move my ad reads somewhere else."},{"startTime":587.254,"endTime":592.274,"body":"But maybe if you put your call to action,"},{"startTime":587.254,"endTime":592.274,"body":"like at the end of your episodes for"},{"startTime":592.274,"endTime":596.11,"body":"listeners to like support the show or"},{"startTime":592.274,"endTime":596.11,"body":"leave a rating and review."},{"startTime":596.11,"endTime":599.43,"body":"And when you look at your episode"},{"startTime":596.11,"endTime":599.43,"body":"consumption and the listeners consistently"},{"startTime":599.43,"endTime":604.17,"body":"drop off when you start wrapping up your"},{"startTime":599.43,"endTime":604.17,"body":"interview before that call to action, then"},{"startTime":604.17,"endTime":608.09,"body":"it might be a good idea to move your call"},{"startTime":604.17,"endTime":608.09,"body":"to action maybe to like the beginning of"},{"startTime":608.09,"endTime":611.83,"body":"the episode or maybe do like a break in"},{"startTime":608.09,"endTime":611.83,"body":"the interview."},{"startTime":611.83,"endTime":616.27,"body":"And then this can also apply to like your"},{"startTime":611.83,"endTime":616.27,"body":"podcast segments or the episode length."},{"startTime":616.27,"endTime":620.95,"body":"And there's a lot that you can figure out"},{"startTime":616.27,"endTime":620.95,"body":"from taking the time to look at your"},{"startTime":620.95,"endTime":623.85,"body":"episode consumption and see if there's"},{"startTime":623.85,"endTime":627.43,"body":"similarities or consistencies across all"},{"startTime":623.85,"endTime":627.43,"body":"of your episodes."},{"startTime":627.43,"endTime":630.1,"body":"And this is your show, Dreamful Bedtime"},{"startTime":627.43,"endTime":630.1,"body":"Stories, right?"},{"startTime":630.1,"endTime":631.05,"body":"Yep."},{"startTime":632.21,"endTime":633.02,"body":"Did I say it right?"},{"startTime":633.02,"endTime":633.7,"body":"You like paused."},{"startTime":633.7,"endTime":634.83,"body":"Did I say it right?"},{"startTime":634.83,"endTime":636.19,"body":"I don't like say it."},{"startTime":636.19,"endTime":636.33,"body":"Yeah."},{"startTime":636.33,"endTime":636.82,"body":"Yeah."},{"startTime":636.82,"endTime":637.3,"body":"Yeah."},{"startTime":637.3,"endTime":638.14,"body":"I'll leave that alone."},{"startTime":638.14,"endTime":641.55,"body":"My point is, could you find a way just to"},{"startTime":638.14,"endTime":641.55,"body":"work it into the story and be like, and"},{"startTime":641.55,"endTime":646.03,"body":"that's when little Rosie invested in a new"},{"startTime":641.55,"endTime":646.03,"body":"401k option."},{"startTime":646.29,"endTime":647.09,"body":"I don't know."},{"startTime":647.09,"endTime":647.84,"body":"No joke."},{"startTime":647.84,"endTime":652.526,"body":"I've had sponsors like reach out to me and"},{"startTime":647.84,"endTime":652.526,"body":"say like, we want to do a branded"},{"startTime":652.526,"endTime":659.286,"body":"Podcast episode where you work at in"},{"startTime":652.526,"endTime":659.286,"body":"Europe said I'm like no As PTSD and goes"},{"startTime":659.286,"endTime":666.046,"body":"to better health and get off with code"},{"startTime":659.286,"endTime":666.046,"body":"dreamful Wow, man All right."},{"startTime":666.046,"endTime":669.546,"body":"I got to bring it back here So I think"},{"startTime":666.046,"endTime":669.546,"body":"something's important for guests and hosts"},{"startTime":669.546,"endTime":673.946,"body":"to think about is go to Apple and Spotify"},{"startTime":669.546,"endTime":673.946,"body":"and take a look at those rates Right how"},{"startTime":673.946,"endTime":678.106,"body":"far people making it and I'll say this a"},{"startTime":673.946,"endTime":678.106,"body":"podcast with a hundred people listening to"},{"startTime":678.106,"endTime":678.538,"body":"it"},{"startTime":678.538,"endTime":682.998,"body":"has nearly 100 % completion rate from"},{"startTime":678.538,"endTime":682.998,"body":"people is better than 10 ,000 people"},{"startTime":682.998,"endTime":685.798,"body":"listening with only being 10 % making it"},{"startTime":682.998,"endTime":685.798,"body":"through the episode."},{"startTime":685.798,"endTime":689.758,"body":"Like it means your content is stickier and"},{"startTime":685.798,"endTime":689.758,"body":"it's reaching somebody that clearly is"},{"startTime":689.758,"endTime":691.338,"body":"benefiting from it and they're coming"},{"startTime":689.758,"endTime":691.338,"body":"back."},{"startTime":691.338,"endTime":694.318,"body":"And so to me, that's just such an"},{"startTime":691.338,"endTime":694.318,"body":"important metric and I'm glad you brought"},{"startTime":694.318,"endTime":694.898,"body":"that up, Jordan."},{"startTime":694.898,"endTime":698.098,"body":"I think it's really cool just to hear from"},{"startTime":694.898,"endTime":698.098,"body":"somebody about that."},{"startTime":698.098,"endTime":699.398,"body":"And Kevin, you got something to add here,"},{"startTime":698.098,"endTime":699.398,"body":"right?"},{"startTime":699.398,"endTime":703.858,"body":"Yeah, I think one of the things I don't"},{"startTime":699.398,"endTime":703.858,"body":"hear podcasters do often enough is just be"},{"startTime":703.858,"endTime":707.374,"body":"honest and real with their podcasters when"},{"startTime":703.858,"endTime":707.374,"body":"it comes to advertising."},{"startTime":707.374,"endTime":710.654,"body":"And so oftentimes you'll be listening to a"},{"startTime":707.374,"endTime":710.654,"body":"podcast, it'll cut away for an ad and"},{"startTime":710.654,"endTime":711.774,"body":"it'll cut back."},{"startTime":711.774,"endTime":716.714,"body":"And that's, that's all you, you don't have"},{"startTime":711.774,"endTime":716.714,"body":"any context for what this means for the"},{"startTime":716.714,"endTime":717.214,"body":"podcaster."},{"startTime":717.214,"endTime":720.594,"body":"And we're listening to the content because"},{"startTime":717.214,"endTime":720.594,"body":"we'd like the content."},{"startTime":720.594,"endTime":721.544,"body":"We'd like the podcaster."},{"startTime":721.544,"endTime":724.194,"body":"We have some, we feel a connection with"},{"startTime":721.544,"endTime":724.194,"body":"them as a listener."},{"startTime":724.194,"endTime":729.554,"body":"And so if you would take the time as a"},{"startTime":724.194,"endTime":729.554,"body":"podcast host to explain to your audience"},{"startTime":729.554,"endTime":733.214,"body":"that this is a passion project for me, or"},{"startTime":729.554,"endTime":733.214,"body":"this is something I'm trying to go full"},{"startTime":733.214,"endTime":733.714,"body":"time at."},{"startTime":733.714,"endTime":735.502,"body":"And the only way I'm going to make it is."},{"startTime":735.502,"endTime":739.702,"body":"with some of this ad revenue or if you"},{"startTime":735.502,"endTime":739.702,"body":"support my show or subscribe to my premium"},{"startTime":739.702,"endTime":740.032,"body":"offerings."},{"startTime":740.032,"endTime":743.522,"body":"Like if you let them know what it means to"},{"startTime":740.032,"endTime":743.522,"body":"you as a podcaster and how it's going to"},{"startTime":743.522,"endTime":746.642,"body":"help the show succeed and continue to go,"},{"startTime":743.522,"endTime":746.642,"body":"then I think you're going to get a lot"},{"startTime":746.642,"endTime":748.902,"body":"more people who are not skipping over"},{"startTime":746.642,"endTime":748.902,"body":"those ads."},{"startTime":748.902,"endTime":752.262,"body":"You're going to say, Hey, you know, if you"},{"startTime":748.902,"endTime":752.262,"body":"don't mind, take a listen to the ads."},{"startTime":752.262,"endTime":752.882,"body":"It's important."},{"startTime":752.882,"endTime":753.802,"body":"I curate the ads."},{"startTime":753.802,"endTime":757.022,"body":"I only choose the ones that I think would"},{"startTime":753.802,"endTime":757.022,"body":"be a good fit for my audience."},{"startTime":757.022,"endTime":760.842,"body":"So if you hear about something that you"},{"startTime":757.022,"endTime":760.842,"body":"think you might like, please click through"},{"startTime":760.842,"endTime":763.726,"body":"and check out my sponsor because they're"},{"startTime":760.842,"endTime":763.726,"body":"the reason that the show exists."},{"startTime":763.79,"endTime":766.63,"body":"Same thing with your premium content or"},{"startTime":763.79,"endTime":766.63,"body":"whatever else you're doing."},{"startTime":766.63,"endTime":769.77,"body":"But if you're just cutting away to ads and"},{"startTime":766.63,"endTime":769.77,"body":"then just coming back and you're not"},{"startTime":769.77,"endTime":772.61,"body":"giving the listener any reason to engage"},{"startTime":769.77,"endTime":772.61,"body":"with that ad, they're just going to think"},{"startTime":772.61,"endTime":773.53,"body":"it's a commercial."},{"startTime":773.53,"endTime":776.91,"body":"And like we're trained when we sit on the"},{"startTime":773.53,"endTime":776.91,"body":"couch and watch TV, it's a commercial."},{"startTime":776.91,"endTime":778.94,"body":"it's time to get up and get a drink or"},{"startTime":776.91,"endTime":778.94,"body":"it's time to fast forward."},{"startTime":778.94,"endTime":781.93,"body":"If you have it on the DVR or whatever,"},{"startTime":778.94,"endTime":781.93,"body":"it's time to tune out."},{"startTime":781.93,"endTime":785.04,"body":"But podcasting is different because you"},{"startTime":781.93,"endTime":785.04,"body":"have this connection with the host."},{"startTime":785.04,"endTime":789.23,"body":"It can mean something to them, but are we"},{"startTime":785.04,"endTime":789.23,"body":"as podcasters, are we letting our audience"},{"startTime":789.23,"endTime":790.9,"body":"know how meaningful this can be?"},{"startTime":790.9,"endTime":791.726,"body":"Yeah."},{"startTime":791.726,"endTime":792.426,"body":"That's good."},{"startTime":792.426,"endTime":794.776,"body":"And something you just mentioned is that"},{"startTime":792.426,"endTime":794.776,"body":"podcasting is different."},{"startTime":794.776,"endTime":796.886,"body":"It reminds me, Albin, of an article you"},{"startTime":794.776,"endTime":796.886,"body":"wrote."},{"startTime":796.886,"endTime":800.526,"body":"You guys also mentioned on episode 118 of"},{"startTime":796.886,"endTime":800.526,"body":"Buzzcast where you said there's something"},{"startTime":800.526,"endTime":801.406,"body":"different about podcasting."},{"startTime":801.406,"endTime":804.266,"body":"I think that's actually the name of the"},{"startTime":801.406,"endTime":804.266,"body":"article itself."},{"startTime":804.266,"endTime":807.845,"body":"Can you talk about why this form of media"},{"startTime":804.266,"endTime":807.845,"body":"is different than others?"},{"startTime":807.845,"endTime":808.015,"body":"Right?"},{"startTime":808.015,"endTime":811.906,"body":"And you said kind of in a joking manner,"},{"startTime":808.015,"endTime":811.906,"body":"but you said it's the one form of medium"},{"startTime":811.906,"endTime":814.676,"body":"that accepts that you have a life, which"},{"startTime":811.906,"endTime":814.676,"body":"obviously there's a lot of truth to you."},{"startTime":814.676,"endTime":816.086,"body":"Can you just speak to that a little bit"},{"startTime":814.676,"endTime":816.086,"body":"here?"},{"startTime":816.086,"endTime":817.774,"body":"Cause I think it's a good time to talk"},{"startTime":816.086,"endTime":817.774,"body":"about that."},{"startTime":817.774,"endTime":822.474,"body":"Well, so many different other types of"},{"startTime":817.774,"endTime":822.474,"body":"media want your full attention and they"},{"startTime":822.474,"endTime":825.334,"body":"can't handle being part of what you're"},{"startTime":822.474,"endTime":825.334,"body":"doing."},{"startTime":825.334,"endTime":829.194,"body":"So you can't watch YouTube videos while"},{"startTime":825.334,"endTime":829.194,"body":"you're driving a car."},{"startTime":829.194,"endTime":832.934,"body":"You can't do the dishes at the same time"},{"startTime":829.194,"endTime":832.934,"body":"you're trying to read a book like these"},{"startTime":832.934,"endTime":835.254,"body":"things need full attention."},{"startTime":835.254,"endTime":839.574,"body":"Tick Tock is trying to lock you in so"},{"startTime":835.254,"endTime":839.574,"body":"deeply you can't notice people in the same"},{"startTime":839.574,"endTime":841.414,"body":"room trying to talk to you."},{"startTime":841.414,"endTime":844.014,"body":"But podcasting is just in your ears."},{"startTime":844.014,"endTime":845.634,"body":"You can be out working out."},{"startTime":845.634,"endTime":846.606,"body":"You can be doing"},{"startTime":846.606,"endTime":847.646,"body":"stuff around the house."},{"startTime":847.646,"endTime":851.326,"body":"You can be going for a long drive and it"},{"startTime":847.646,"endTime":851.326,"body":"actually supports you."},{"startTime":851.326,"endTime":855.966,"body":"It's like the friend who rides along with"},{"startTime":851.326,"endTime":855.966,"body":"you in the car to go do a you know, some"},{"startTime":855.966,"endTime":857.416,"body":"something you didn't want to do anyway."},{"startTime":857.416,"endTime":862.126,"body":"But now it's better because you have a"},{"startTime":857.416,"endTime":862.126,"body":"friend and I love that so much about"},{"startTime":862.126,"endTime":862.906,"body":"podcasting."},{"startTime":862.906,"endTime":868.586,"body":"And I think that's why we see consumption"},{"startTime":862.906,"endTime":868.586,"body":"data is so much higher in podcasting."},{"startTime":868.586,"endTime":873.23,"body":"We've put out the same piece of content as"},{"startTime":868.586,"endTime":873.23,"body":"really long guides."},{"startTime":873.23,"endTime":878.61,"body":"as podcast episodes, as videos, as"},{"startTime":873.23,"endTime":878.61,"body":"courses, like same content."},{"startTime":878.69,"endTime":881.95,"body":"And I'll be excited on YouTube if we get"},{"startTime":878.69,"endTime":881.95,"body":"two minutes of watch time."},{"startTime":881.95,"endTime":884.23,"body":"I'm excited if we get four minutes on a"},{"startTime":881.95,"endTime":884.23,"body":"blog."},{"startTime":884.23,"endTime":887.77,"body":"I'm excited if somebody does one or two"},{"startTime":884.23,"endTime":887.77,"body":"modules of a course."},{"startTime":887.77,"endTime":892.27,"body":"But our podcast episodes, if we get"},{"startTime":887.77,"endTime":892.27,"body":"anything less than 80 percent, I'm"},{"startTime":892.27,"endTime":892.82,"body":"surprised."},{"startTime":892.82,"endTime":895.25,"body":"I'm going, OK, something wasn't great on"},{"startTime":892.82,"endTime":895.25,"body":"this episode."},{"startTime":895.25,"endTime":901.01,"body":"Well, that could end up being something"},{"startTime":895.25,"endTime":901.01,"body":"like 45 minutes of engagement."},{"startTime":901.262,"endTime":902.932,"body":"That is so much more valuable."},{"startTime":902.932,"endTime":907.622,"body":"45 minutes of somebody engaging with one"},{"startTime":902.932,"endTime":907.622,"body":"of our podcast episodes versus a bunch"},{"startTime":907.622,"endTime":912.242,"body":"more people, because there are higher"},{"startTime":907.622,"endTime":912.242,"body":"numbers, watching 30 seconds or a minute"},{"startTime":912.242,"endTime":913.482,"body":"of a video."},{"startTime":913.482,"endTime":917.142,"body":"One of those people is going to convert"},{"startTime":913.482,"endTime":917.142,"body":"and it's going to be the person who spent"},{"startTime":917.142,"endTime":918.842,"body":"40 minutes with us."},{"startTime":918.842,"endTime":923.402,"body":"The person who's going to tune out and"},{"startTime":918.842,"endTime":923.402,"body":"never think of you again is the one who"},{"startTime":923.402,"endTime":926.222,"body":"kind of hit the blog and moved on real"},{"startTime":923.402,"endTime":926.222,"body":"quickly."},{"startTime":926.782,"endTime":930.67,"body":"This makes me think about the requirements"},{"startTime":926.782,"endTime":930.67,"body":"of being a podcaster."},{"startTime":930.67,"endTime":933.61,"body":"because it's a different medium and"},{"startTime":930.67,"endTime":933.61,"body":"there's no one size fits all."},{"startTime":933.61,"endTime":936.77,"body":"And actually I think of a quote Jordan"},{"startTime":933.61,"endTime":936.77,"body":"that you said when you first joined the"},{"startTime":936.77,"endTime":939.93,"body":"Buzzcast team and thank you for being here"},{"startTime":936.77,"endTime":939.93,"body":"by the way on Buzzcast."},{"startTime":940.47,"endTime":942.66,"body":"I think I even left a review about that at"},{"startTime":940.47,"endTime":942.66,"body":"one point."},{"startTime":942.66,"endTime":945.35,"body":"Just I'm like, it's great to hear a female"},{"startTime":942.66,"endTime":945.35,"body":"voice on this show."},{"startTime":945.35,"endTime":948.21,"body":"But you said something that I think was"},{"startTime":945.35,"endTime":948.21,"body":"the very first episode with you and you"},{"startTime":948.21,"endTime":949.97,"body":"said, podcasting is very fluid."},{"startTime":949.97,"endTime":951.81,"body":"There's no one size fits all."},{"startTime":951.81,"endTime":954.47,"body":"There's no advice that's gonna apply to"},{"startTime":951.81,"endTime":954.47,"body":"everybody."},{"startTime":954.71,"endTime":955.35,"body":"And..."},{"startTime":955.35,"endTime":957.86,"body":"again, that's something else that makes"},{"startTime":955.35,"endTime":957.86,"body":"podcasting special."},{"startTime":957.86,"endTime":963.61,"body":"And I think back to episode 125 of Bus"},{"startTime":957.86,"endTime":963.61,"body":"Gas, where Kevin, you specifically"},{"startTime":963.61,"endTime":968.07,"body":"mentioned, and I'm going to paraphrase"},{"startTime":963.61,"endTime":968.07,"body":"this here, but the notion that you need to"},{"startTime":968.07,"endTime":971.15,"body":"have a YouTube channel be successful as a"},{"startTime":968.07,"endTime":971.15,"body":"podcaster is like saying that if you write"},{"startTime":971.15,"endTime":973.05,"body":"a book, you also need a movie to be"},{"startTime":971.15,"endTime":973.05,"body":"successful."},{"startTime":973.05,"endTime":974.16,"body":"And I like that so much."},{"startTime":974.16,"endTime":978.49,"body":"I actually posted that on social media and"},{"startTime":974.16,"endTime":978.49,"body":"people were furious."},{"startTime":978.49,"endTime":981.49,"body":"And typically, I'll be real, typically I"},{"startTime":978.49,"endTime":981.49,"body":"delete that type of stuff."},{"startTime":981.49,"endTime":985.39,"body":"Like my channel is not, like none of my"},{"startTime":981.49,"endTime":985.39,"body":"channels are for like,"},{"startTime":985.39,"endTime":987.89,"body":"I don't know, arguments and stuff like"},{"startTime":985.39,"endTime":987.89,"body":"that, but I didn't delete it because so"},{"startTime":987.89,"endTime":989.92,"body":"many people were messaging me saying thank"},{"startTime":987.89,"endTime":989.92,"body":"you."},{"startTime":989.92,"endTime":992.63,"body":"Like I didn't feel like I could post on it"},{"startTime":989.92,"endTime":992.63,"body":"because everyone's being really rude, but"},{"startTime":992.63,"endTime":994.09,"body":"I wanted to say thank you for sharing"},{"startTime":992.63,"endTime":994.09,"body":"that."},{"startTime":994.09,"endTime":996.15,"body":"That gave me the freedom to not do video."},{"startTime":996.15,"endTime":998.29,"body":"Kevin, I just want to hear your"},{"startTime":996.15,"endTime":998.29,"body":"perspective on this and not just"},{"startTime":998.29,"endTime":1001.87,"body":"necessarily a video thing, but in general,"},{"startTime":998.29,"endTime":1001.87,"body":"why it's not necessarily required to do"},{"startTime":1001.87,"endTime":1003.91,"body":"more than just create audio, right?"},{"startTime":1003.91,"endTime":1004.62,"body":"To be a podcaster."},{"startTime":1004.62,"endTime":1006.03,"body":"Can you just kind of riff on this a little"},{"startTime":1004.62,"endTime":1006.03,"body":"bit?"},{"startTime":1006.03,"endTime":1006.43,"body":"Yeah."},{"startTime":1006.43,"endTime":1010.33,"body":"I mean, it is a bit of a controversial"},{"startTime":1006.43,"endTime":1010.33,"body":"statement for sure, because you know,"},{"startTime":1010.33,"endTime":1014.274,"body":"video, a lot of people are having a lot of"},{"startTime":1010.33,"endTime":1014.274,"body":"success in video online."},{"startTime":1014.382,"endTime":1017.982,"body":"And my point wasn't to diss video at all."},{"startTime":1017.982,"endTime":1021.842,"body":"There's nothing wrong with video in and of"},{"startTime":1017.982,"endTime":1021.842,"body":"itself."},{"startTime":1021.842,"endTime":1027.302,"body":"The thing that I'm taking issue with in"},{"startTime":1021.842,"endTime":1027.302,"body":"the podcasting space is that the way to"},{"startTime":1027.302,"endTime":1030.172,"body":"level up your podcasting game is to go"},{"startTime":1027.302,"endTime":1030.172,"body":"into video."},{"startTime":1030.172,"endTime":1033.022,"body":"And I look at these things as two totally"},{"startTime":1030.172,"endTime":1033.022,"body":"different things."},{"startTime":1033.022,"endTime":1035.962,"body":"Can they coexist and work together?"},{"startTime":1035.962,"endTime":1037.042,"body":"Absolutely."},{"startTime":1037.042,"endTime":1042.522,"body":"But a lot of influencers or coaches in the"},{"startTime":1037.042,"endTime":1042.522,"body":"space are"},{"startTime":1042.702,"endTime":1047.902,"body":"recently kind of getting on this bandwagon"},{"startTime":1042.702,"endTime":1047.902,"body":"of that's the next logical evolution to up"},{"startTime":1047.902,"endTime":1049.882,"body":"your podcast game is to get into video."},{"startTime":1049.882,"endTime":1053.902,"body":"And when you're talking about like, I do"},{"startTime":1049.882,"endTime":1053.902,"body":"think there is an apt comparison between"},{"startTime":1053.902,"endTime":1055.522,"body":"writing a book and doing a movie."},{"startTime":1055.522,"endTime":1058.622,"body":"Like I think it works the other way a lot"},{"startTime":1055.522,"endTime":1058.622,"body":"better."},{"startTime":1058.622,"endTime":1061.942,"body":"If you already have a movie, like you've"},{"startTime":1058.622,"endTime":1061.942,"body":"already written a screenplay and stuff as"},{"startTime":1061.942,"endTime":1062.882,"body":"part of making the movie."},{"startTime":1062.882,"endTime":1067.642,"body":"So adapting that into a book isn't"},{"startTime":1062.882,"endTime":1067.642,"body":"probably that hard, but going from a book"},{"startTime":1067.642,"endTime":1069.862,"body":"to a movie is a huge leap, right?"},{"startTime":1069.862,"endTime":1071.662,"body":"Actors and sets and"},{"startTime":1071.662,"endTime":1074.682,"body":"Taking the original text and making it"},{"startTime":1071.662,"endTime":1074.682,"body":"dialogue and everything else that goes"},{"startTime":1074.682,"endTime":1077.402,"body":"into doing that It's much harder and"},{"startTime":1074.682,"endTime":1077.402,"body":"that's where I think we are with"},{"startTime":1077.402,"endTime":1081.022,"body":"podcasting doing a podcasting segment"},{"startTime":1077.402,"endTime":1081.022,"body":"That's audio only and then transferring"},{"startTime":1081.022,"endTime":1085.862,"body":"that into video requires a whole lot more"},{"startTime":1081.022,"endTime":1085.862,"body":"requires cameras requires you got to do"},{"startTime":1085.862,"endTime":1089.102,"body":"your hair I got shaved my head this"},{"startTime":1085.862,"endTime":1089.102,"body":"morning because Alex is going to put me on"},{"startTime":1089.102,"endTime":1093.642,"body":"video like I never shaved my head before I"},{"startTime":1089.102,"endTime":1093.642,"body":"do a buscast episode And so here I am in"},{"startTime":1093.642,"endTime":1095.802,"body":"the morning shaved my head because we're"},{"startTime":1093.642,"endTime":1095.802,"body":"on video today."},{"startTime":1095.802,"endTime":1096.542,"body":"Thank you."},{"startTime":1096.542,"endTime":1097.462,"body":"Thank you."},{"startTime":1097.462,"endTime":1098.082,"body":"Thank you."},{"startTime":1098.082,"endTime":1099.406,"body":"And so it's just a whole"},{"startTime":1099.406,"endTime":1101.986,"body":"another thing, whether you have to shave"},{"startTime":1099.406,"endTime":1101.986,"body":"your head or not."},{"startTime":1101.986,"endTime":1105.296,"body":"And I think again, cause I care about"},{"startTime":1101.986,"endTime":1105.296,"body":"independent podcasters."},{"startTime":1105.296,"endTime":1109.676,"body":"I want more independent podcasts to spur"},{"startTime":1105.296,"endTime":1109.676,"body":"up and to get some traction."},{"startTime":1109.676,"endTime":1112.306,"body":"And for me to find them and for me to"},{"startTime":1109.676,"endTime":1112.306,"body":"enjoy listening to them when I'm walking"},{"startTime":1112.306,"endTime":1115.806,"body":"my dog or driving my car or whatever, I"},{"startTime":1112.306,"endTime":1115.806,"body":"don't need the video component, but I want"},{"startTime":1115.806,"endTime":1116.856,"body":"these creators to exist."},{"startTime":1116.856,"endTime":1120.626,"body":"And so as many hurdles as we can knock"},{"startTime":1116.856,"endTime":1120.626,"body":"down, that's what I'm interested in."},{"startTime":1120.626,"endTime":1123.966,"body":"And I feel like video is just a big hurdle"},{"startTime":1120.626,"endTime":1123.966,"body":"that a lot of people are trying to put in"},{"startTime":1123.966,"endTime":1125.026,"body":"front of podcasters."},{"startTime":1125.026,"endTime":1127.022,"body":"Some of the biggest podcasters in the"},{"startTime":1125.026,"endTime":1127.022,"body":"world."},{"startTime":1127.022,"endTime":1129.162,"body":"have no interest in doing video, have"},{"startTime":1127.022,"endTime":1129.162,"body":"never done video."},{"startTime":1129.162,"endTime":1130.642,"body":"You don't have to do video."},{"startTime":1130.642,"endTime":1133.842,"body":"And so I'm not saying you can't do it or"},{"startTime":1130.642,"endTime":1133.842,"body":"you shouldn't do it."},{"startTime":1133.842,"endTime":1137.762,"body":"What I'm saying is do not let it take you"},{"startTime":1133.842,"endTime":1137.762,"body":"out of the creator space because a lot,"},{"startTime":1137.762,"endTime":1141.022,"body":"you can do a really great podcast without"},{"startTime":1137.762,"endTime":1141.022,"body":"the video component."},{"startTime":1141.022,"endTime":1145.682,"body":"And so, you know, the argument against it"},{"startTime":1141.022,"endTime":1145.682,"body":"is, Hey, ignore YouTube at your own peril."},{"startTime":1145.682,"endTime":1150.962,"body":"Well, I say embrace YouTube at your own"},{"startTime":1145.682,"endTime":1150.962,"body":"peril because it is a lot of work, a lot"},{"startTime":1150.962,"endTime":1153.862,"body":"of work, and it might take you out of the"},{"startTime":1150.962,"endTime":1153.862,"body":"creator space entirely."},{"startTime":1153.862,"endTime":1155.302,"body":"And so."},{"startTime":1155.566,"endTime":1158.656,"body":"Just don't accept the statement that you"},{"startTime":1155.566,"endTime":1158.656,"body":"have to do it."},{"startTime":1158.656,"endTime":1159.726,"body":"You can do it."},{"startTime":1159.726,"endTime":1162.146,"body":"And if you're excited about doing it,"},{"startTime":1159.726,"endTime":1162.146,"body":"let's go."},{"startTime":1162.146,"endTime":1166.346,"body":"But if you're not, audio podcasting is"},{"startTime":1162.146,"endTime":1166.346,"body":"awesome and you can totally just do that"},{"startTime":1166.346,"endTime":1167.866,"body":"and you can be very successful."},{"startTime":1167.866,"endTime":1171.396,"body":"We got all the same advice a few years ago"},{"startTime":1167.866,"endTime":1171.396,"body":"about email newsletters."},{"startTime":1171.396,"endTime":1174.166,"body":"Everyone was like, you've got to have an"},{"startTime":1171.396,"endTime":1174.166,"body":"email newsletter for your podcast."},{"startTime":1174.166,"endTime":1177.446,"body":"And there were people who were like,"},{"startTime":1174.166,"endTime":1177.446,"body":"you've got to have your own website and"},{"startTime":1177.446,"endTime":1179.566,"body":"you're blogging on that website."},{"startTime":1179.566,"endTime":1182.306,"body":"You've got to be promoting the podcast on"},{"startTime":1179.566,"endTime":1182.306,"body":"social media."},{"startTime":1182.306,"endTime":1184.718,"body":"You've got to, and it's like there's"},{"startTime":1184.718,"endTime":1186.058,"body":"so much."},{"startTime":1186.058,"endTime":1191.078,"body":"All these things go into building a media"},{"startTime":1186.058,"endTime":1191.078,"body":"empire that would be really, really cool."},{"startTime":1191.078,"endTime":1195.468,"body":"But most people have a job and they've got"},{"startTime":1191.078,"endTime":1195.468,"body":"families and they have hobbies."},{"startTime":1195.468,"endTime":1200.238,"body":"And they on top of that said, you know, I"},{"startTime":1195.468,"endTime":1200.238,"body":"really love one of my hobbies."},{"startTime":1200.238,"endTime":1202.418,"body":"I'd love to share about it on a podcast."},{"startTime":1202.418,"endTime":1204.178,"body":"That's their dream."},{"startTime":1204.178,"endTime":1205.708,"body":"So let that be the dream."},{"startTime":1205.708,"endTime":1211.478,"body":"Don't tell them you can only do this thing"},{"startTime":1205.708,"endTime":1211.478,"body":"if you also promise you will do everything"},{"startTime":1211.478,"endTime":1213.07,"body":"else and try to become."},{"startTime":1213.07,"endTime":1216.03,"body":"a full time creator who burns themselves"},{"startTime":1213.07,"endTime":1216.03,"body":"out."},{"startTime":1216.03,"endTime":1220.75,"body":"And I think that all we're trying to do is"},{"startTime":1216.03,"endTime":1220.75,"body":"give people permission to just do the"},{"startTime":1220.75,"endTime":1221.73,"body":"thing they want to do."},{"startTime":1221.73,"endTime":1226.55,"body":"And for some people, that's just doing,"},{"startTime":1221.73,"endTime":1226.55,"body":"you know, an Instagram page."},{"startTime":1226.55,"endTime":1228.32,"body":"It's OK if that's what you want to do."},{"startTime":1228.32,"endTime":1230.13,"body":"You don't also have to do podcasting."},{"startTime":1230.13,"endTime":1232.13,"body":"I personally love podcasting."},{"startTime":1232.13,"endTime":1236.31,"body":"But if you find something else is your"},{"startTime":1232.13,"endTime":1236.31,"body":"passion, go for that."},{"startTime":1236.31,"endTime":1241.03,"body":"Don't overload yourself and burn out"},{"startTime":1236.31,"endTime":1241.03,"body":"before you get to even find out if you"},{"startTime":1241.03,"endTime":1243.022,"body":"liked these things in the first place."},{"startTime":1243.022,"endTime":1244.182,"body":"Yeah."},{"startTime":1244.642,"endTime":1246.362,"body":"Jordan, did you have something to add"},{"startTime":1244.642,"endTime":1246.362,"body":"there?"},{"startTime":1246.502,"endTime":1249.062,"body":"No, I think that's really good."},{"startTime":1249.062,"endTime":1250.522,"body":"I felt like I was about to cut you off."},{"startTime":1250.522,"endTime":1251.562,"body":"That's why I asked."},{"startTime":1251.562,"endTime":1254.182,"body":"No, I was just like, that was a solid"},{"startTime":1251.562,"endTime":1254.182,"body":"answer, Alvin."},{"startTime":1254.182,"endTime":1255.422,"body":"Yeah, I agree."},{"startTime":1255.422,"endTime":1256.462,"body":"Very solid answer."},{"startTime":1256.462,"endTime":1257.902,"body":"Sorry to call you out, Jordan."},{"startTime":1258.022,"endTime":1262.002,"body":"So the thing I really like about this"},{"startTime":1258.022,"endTime":1262.002,"body":"notion is this also applies to podcast"},{"startTime":1262.002,"endTime":1262.462,"body":"guests."},{"startTime":1262.462,"endTime":1265.062,"body":"And it's one of the reasons on PodMatch,"},{"startTime":1262.462,"endTime":1265.062,"body":"we literally ask people when they're"},{"startTime":1265.062,"endTime":1268.222,"body":"signing up, do you want to be on audio"},{"startTime":1265.062,"endTime":1268.222,"body":"podcasts only or also are you OK with"},{"startTime":1268.222,"endTime":1268.962,"body":"video?"},{"startTime":1268.962,"endTime":1272.162,"body":"And guests all the time email me like,"},{"startTime":1268.962,"endTime":1272.162,"body":"hey, do I have to do video?"},{"startTime":1272.462,"endTime":1275.722,"body":"They're new to it often and they're like,"},{"startTime":1272.462,"endTime":1275.722,"body":"hey, I've been in the business world for"},{"startTime":1275.722,"endTime":1277.892,"body":"25 years, but I've never been on camera"},{"startTime":1275.722,"endTime":1277.892,"body":"once in my life."},{"startTime":1277.892,"endTime":1280.042,"body":"And we just tell them, no, you do not have"},{"startTime":1277.892,"endTime":1280.042,"body":"to."},{"startTime":1280.042,"endTime":1282.292,"body":"And when people are like, if you're not on"},{"startTime":1280.042,"endTime":1282.292,"body":"video, you're missing a huge opportunity."},{"startTime":1282.292,"endTime":1283.342,"body":"It's like, maybe you're not."},{"startTime":1283.342,"endTime":1286.102,"body":"If you're comfortable there, it'd be like,"},{"startTime":1283.342,"endTime":1286.102,"body":"man, let me go back to when I was"},{"startTime":1286.102,"endTime":1286.622,"body":"blogging."},{"startTime":1286.622,"endTime":1290.032,"body":"The first time I hit post on a blog, I was"},{"startTime":1286.622,"endTime":1290.032,"body":"so nervous."},{"startTime":1290.032,"endTime":1292.442,"body":"If someone would have been like, hey, you"},{"startTime":1290.032,"endTime":1292.442,"body":"also need to turn into a podcast, needs to"},{"startTime":1292.442,"endTime":1294.542,"body":"be a video and you need to like start all"},{"startTime":1292.442,"endTime":1294.542,"body":"these other channels."},{"startTime":1294.542,"endTime":1296.182,"body":"I've been like, I'm not going to do it."},{"startTime":1296.182,"endTime":1296.722,"body":"I'm sorry."},{"startTime":1296.722,"endTime":1299.642,"body":"I'm already freaked out just posting this"},{"startTime":1296.722,"endTime":1299.642,"body":"with my name on it in the internet and"},{"startTime":1299.642,"endTime":1300.502,"body":"putting it out to the world."},{"startTime":1300.502,"endTime":1300.974,"body":"So."},{"startTime":1300.974,"endTime":1304.194,"body":"I think the notion that we need to do more"},{"startTime":1300.974,"endTime":1304.194,"body":"than we're comfortable with is just"},{"startTime":1304.194,"endTime":1307.634,"body":"possibly causing people to quit faster or"},{"startTime":1304.194,"endTime":1307.634,"body":"causing that not start."},{"startTime":1307.634,"endTime":1310.284,"body":"So I want to get real practical here"},{"startTime":1307.634,"endTime":1310.284,"body":"before we come to a close here."},{"startTime":1310.284,"endTime":1312.574,"body":"I want to talk about Buzzcast's evolution."},{"startTime":1312.574,"endTime":1317.474,"body":"You all get a lot of listener feedback,"},{"startTime":1312.574,"endTime":1317.474,"body":"which the listeners are podcasters to your"},{"startTime":1317.474,"endTime":1317.614,"body":"show."},{"startTime":1317.614,"endTime":1321.204,"body":"So you get some really like unique"},{"startTime":1317.614,"endTime":1321.204,"body":"feedback and you guys added a new feature,"},{"startTime":1321.204,"endTime":1321.824,"body":"which I love."},{"startTime":1321.824,"endTime":1322.594,"body":"Fan mail is great."},{"startTime":1322.594,"endTime":1325.894,"body":"Like we're getting fan mail for our"},{"startTime":1322.594,"endTime":1325.894,"body":"podcast, which allows listeners to text"},{"startTime":1325.894,"endTime":1326.814,"body":"into the show."},{"startTime":1326.814,"endTime":1330.286,"body":"And I think that's super cool, but I'm"},{"startTime":1326.814,"endTime":1330.286,"body":"wondering just like some rapid fire stuff."},{"startTime":1330.286,"endTime":1334.006,"body":"What are you all learning and how are you"},{"startTime":1330.286,"endTime":1334.006,"body":"changing BuzzCast based off what you're"},{"startTime":1334.006,"endTime":1334.305,"body":"learning?"},{"startTime":1334.305,"endTime":1335.686,"body":"And are you even changing it?"},{"startTime":1335.686,"endTime":1341.826,"body":"Something that immediately comes to mind"},{"startTime":1335.686,"endTime":1341.826,"body":"when you ask that is when we first started"},{"startTime":1341.826,"endTime":1346.146,"body":"doing Boostergrams, listeners could send"},{"startTime":1341.826,"endTime":1346.146,"body":"in money with like a message."},{"startTime":1346.146,"endTime":1349.946,"body":"And so we like added a segment where we'd"},{"startTime":1346.146,"endTime":1349.946,"body":"read off those messages."},{"startTime":1350.226,"endTime":1356.986,"body":"And there was this like, honestly, very"},{"startTime":1350.226,"endTime":1356.986,"body":"out of place FM radio style, like,"},{"startTime":1357.198,"endTime":1360.418,"body":"it's time for a bus boost stinger."},{"startTime":1360.438,"endTime":1361.178,"body":"Was it your voice?"},{"startTime":1361.178,"endTime":1361.748,"body":"Was it that?"},{"startTime":1361.748,"endTime":1363.878,"body":"Did you just repeat word for word?"},{"startTime":1363.878,"endTime":1366.158,"body":"No, I mean, it was pretty close to that."},{"startTime":1366.158,"endTime":1372.328,"body":"And then we'd like read the boost and our"},{"startTime":1366.158,"endTime":1372.328,"body":"listeners hated it."},{"startTime":1372.328,"endTime":1374.258,"body":"They hated it."},{"startTime":1374.258,"endTime":1377.878,"body":"And we still wanted to support like value"},{"startTime":1374.258,"endTime":1377.878,"body":"for value."},{"startTime":1377.878,"endTime":1382.338,"body":"And we wanted to have listeners interact"},{"startTime":1377.878,"endTime":1382.338,"body":"with us and like, you know, have things"},{"startTime":1382.338,"endTime":1383.008,"body":"like that."},{"startTime":1383.008,"endTime":1384.174,"body":"And so"},{"startTime":1384.174,"endTime":1388.574,"body":"What wound up happening was we decided to"},{"startTime":1384.174,"endTime":1388.574,"body":"put a little bit more intentionality into"},{"startTime":1388.574,"endTime":1394.194,"body":"the segment and we were like, okay, well,"},{"startTime":1388.574,"endTime":1394.194,"body":"what if we tie in this segment with the"},{"startTime":1394.194,"endTime":1399.854,"body":"content of our episodes and we ask our"},{"startTime":1394.194,"endTime":1399.854,"body":"listeners a question and the listeners can"},{"startTime":1399.854,"endTime":1405.854,"body":"write in with their thoughts and their"},{"startTime":1399.854,"endTime":1405.854,"body":"opinions and we work it into the content."},{"startTime":1406.094,"endTime":1409.594,"body":"And now it's like a hugely popular"},{"startTime":1406.094,"endTime":1409.594,"body":"segment."},{"startTime":1409.594,"endTime":1413.774,"body":"Honestly, it sometimes takes up like half"},{"startTime":1409.594,"endTime":1413.774,"body":"of our episodes just reading all the"},{"startTime":1413.774,"endTime":1415.294,"body":"content that comes in."},{"startTime":1415.294,"endTime":1419.314,"body":"And so, you know, I would say that like"},{"startTime":1415.294,"endTime":1419.314,"body":"listening to our audience and taking their"},{"startTime":1419.314,"endTime":1423.674,"body":"feedback into consideration has vastly"},{"startTime":1419.314,"endTime":1423.674,"body":"improved our show."},{"startTime":1423.674,"endTime":1424.314,"body":"Yeah."},{"startTime":1424.314,"endTime":1426.704,"body":"And let me go ahead and let Jordan off the"},{"startTime":1424.314,"endTime":1426.704,"body":"hook for that."},{"startTime":1426.704,"endTime":1433.414,"body":"I'm the one that went to Fiverr and paid"},{"startTime":1426.704,"endTime":1433.414,"body":"for this, the Buzzcast or Buzzboost"},{"startTime":1433.414,"endTime":1434.294,"body":"Stinger."},{"startTime":1434.35,"endTime":1436.03,"body":"And it wasn't just our audience that hated"},{"startTime":1434.35,"endTime":1436.03,"body":"it."},{"startTime":1436.03,"endTime":1438.53,"body":"It was also Jordan and Albin equally hated"},{"startTime":1436.03,"endTime":1438.53,"body":"it."},{"startTime":1438.53,"endTime":1440.49,"body":"And I thought it was hysterical."},{"startTime":1440.49,"endTime":1443.23,"body":"And so I forced it into the show for like"},{"startTime":1440.49,"endTime":1443.23,"body":"two months."},{"startTime":1443.23,"endTime":1445.85,"body":"And then they would always beg to take it"},{"startTime":1443.23,"endTime":1445.85,"body":"out."},{"startTime":1445.85,"endTime":1450.23,"body":"And finally we heard from enough people"},{"startTime":1445.85,"endTime":1450.23,"body":"and they're like, Kevin, it's not funny."},{"startTime":1450.23,"endTime":1451.49,"body":"It's a terrible joke."},{"startTime":1451.49,"endTime":1453.07,"body":"Please stop doing this."},{"startTime":1453.07,"endTime":1458.49,"body":"I've really loved the times where Buzzcast"},{"startTime":1453.07,"endTime":1458.49,"body":"influences Buzzsprout as a platform."},{"startTime":1458.49,"endTime":1462.25,"body":"I mean, I went back and pulled up this old"},{"startTime":1458.49,"endTime":1462.25,"body":"episode recently."},{"startTime":1462.25,"endTime":1463.566,"body":"We're at the beginning of the year."},{"startTime":1463.566,"endTime":1467.746,"body":"We're reading off the seven or eight ways"},{"startTime":1463.566,"endTime":1467.746,"body":"to interact with the show."},{"startTime":1467.746,"endTime":1469.416,"body":"Jordan's like, you could send us an email."},{"startTime":1469.416,"endTime":1472.706,"body":"You could give us a voicemail through this"},{"startTime":1469.416,"endTime":1472.706,"body":"system."},{"startTime":1472.706,"endTime":1473.986,"body":"You could send us a buzz boost."},{"startTime":1473.986,"endTime":1475.746,"body":"You can reach out to us on Twitter."},{"startTime":1475.746,"endTime":1476.766,"body":"Twitter's now X."},{"startTime":1476.766,"endTime":1477.626,"body":"You can read you on that."},{"startTime":1477.626,"endTime":1479.666,"body":"She does all the list."},{"startTime":1480.066,"endTime":1482.526,"body":"And eventually, Kevin's just like, I'm so"},{"startTime":1480.066,"endTime":1482.526,"body":"sick of this."},{"startTime":1482.526,"endTime":1483.746,"body":"We just have to have one way."},{"startTime":1483.746,"endTime":1485.146,"body":"We have to figure it out."},{"startTime":1485.146,"endTime":1488.026,"body":"And then next week we were like, hey,"},{"startTime":1485.146,"endTime":1488.026,"body":"we're going to experiment with some"},{"startTime":1488.026,"endTime":1489.346,"body":"texting stuff."},{"startTime":1489.346,"endTime":1491.686,"body":"And we see that that works."},{"startTime":1492.142,"endTime":1496.422,"body":"quickly became the dominant way we were"},{"startTime":1492.142,"endTime":1496.422,"body":"doing stuff on our show."},{"startTime":1496.422,"endTime":1499.422,"body":"But I think it was like that day when I"},{"startTime":1496.422,"endTime":1499.422,"body":"was like, Hey, we got a bunch of texts."},{"startTime":1499.422,"endTime":1501.192,"body":"Kevin goes, don't talk about it too much."},{"startTime":1501.192,"endTime":1502.762,"body":"We're probably going to build this now."},{"startTime":1502.762,"endTime":1508.442,"body":"And so like, then it becomes like a way"},{"startTime":1502.762,"endTime":1508.442,"body":"for us to stress test things in real time"},{"startTime":1508.442,"endTime":1512.692,"body":"and learn what podcasters really need"},{"startTime":1508.442,"endTime":1512.692,"body":"transcripts."},{"startTime":1512.692,"endTime":1515.902,"body":"We wanted to transcribe our own stuff and"},{"startTime":1512.692,"endTime":1515.902,"body":"it was just painful."},{"startTime":1515.902,"endTime":1520.402,"body":"So then we figure out we probably need to"},{"startTime":1515.902,"endTime":1520.402,"body":"do something more with transcripts, make"},{"startTime":1520.402,"endTime":1521.774,"body":"it a little bit simpler."},{"startTime":1521.774,"endTime":1527.434,"body":"all of our co -hosts, AI features where we"},{"startTime":1521.774,"endTime":1527.434,"body":"knew we loved doing the episode."},{"startTime":1527.434,"endTime":1530.434,"body":"But at the end, you upload it and you're"},{"startTime":1527.434,"endTime":1530.434,"body":"like, I'm just kind of tired of this"},{"startTime":1530.434,"endTime":1530.714,"body":"episode."},{"startTime":1530.714,"endTime":1534.074,"body":"Now I don't want to listen to it again to"},{"startTime":1530.714,"endTime":1534.074,"body":"come up with chapter markers and"},{"startTime":1534.074,"endTime":1535.694,"body":"descriptions and titles."},{"startTime":1535.934,"endTime":1539.714,"body":"this is actually a great place where we"},{"startTime":1535.934,"endTime":1539.714,"body":"could use the AI once we use it for a"},{"startTime":1539.714,"endTime":1540.174,"body":"little bit."},{"startTime":1540.174,"endTime":1542.454,"body":"Let's see if we can implement it into the"},{"startTime":1540.174,"endTime":1542.454,"body":"system."},{"startTime":1542.454,"endTime":1546.624,"body":"So I think that's been a really fun"},{"startTime":1542.454,"endTime":1546.624,"body":"iterative process we've had."},{"startTime":1546.624,"endTime":1549.518,"body":"Figure out a problem on Buzzcast, solve"},{"startTime":1546.624,"endTime":1549.518,"body":"it."},{"startTime":1549.518,"endTime":1551.018,"body":"and then pitch it to the rest of the team."},{"startTime":1551.018,"endTime":1552.458,"body":"Let's actually build this thing."},{"startTime":1552.458,"endTime":1553.458,"body":"It's super smart."},{"startTime":1553.458,"endTime":1557.218,"body":"And to me, a red flag in the software"},{"startTime":1553.458,"endTime":1557.218,"body":"space of podcasting is when the software"},{"startTime":1557.218,"endTime":1560.918,"body":"company doesn't have a podcast because"},{"startTime":1557.218,"endTime":1560.918,"body":"they don't get that direct frontline"},{"startTime":1560.918,"endTime":1561.978,"body":"experience themselves."},{"startTime":1561.978,"endTime":1563.518,"body":"So they're just guessing what people want."},{"startTime":1563.518,"endTime":1567.358,"body":"You are building based off of yourselves"},{"startTime":1563.518,"endTime":1567.358,"body":"as podcasters, which I really appreciate."},{"startTime":1567.358,"endTime":1571.358,"body":"And by the way, my big takeaway with by"},{"startTime":1567.358,"endTime":1571.358,"body":"listening to Buzzcast myself is you all"},{"startTime":1571.358,"endTime":1575.098,"body":"figure out how to do what I consider to be"},{"startTime":1571.358,"endTime":1575.098,"body":"like the recipe for success in podcasting,"},{"startTime":1575.098,"endTime":1578.798,"body":"which is you meet at the intersection of"},{"startTime":1575.098,"endTime":1578.798,"body":"entertainment and education."},{"startTime":1578.798,"endTime":1581.478,"body":"Like it's fun, but I also leave learning"},{"startTime":1578.798,"endTime":1581.478,"body":"something."},{"startTime":1581.478,"endTime":1584.858,"body":"And I think that that really, the reality"},{"startTime":1581.478,"endTime":1584.858,"body":"of it like is, is that that's what's"},{"startTime":1584.858,"endTime":1586.398,"body":"powerful and stories help with that."},{"startTime":1586.398,"endTime":1589.258,"body":"And nothing else that is even like, I"},{"startTime":1586.398,"endTime":1589.258,"body":"think of comedians."},{"startTime":1589.258,"endTime":1592.068,"body":"One of my biggest takeaways in life"},{"startTime":1589.258,"endTime":1592.068,"body":"recently was something a comedian said."},{"startTime":1592.068,"endTime":1594.887,"body":"They've learned that we have to add"},{"startTime":1592.068,"endTime":1594.887,"body":"something educational in here as well,"},{"startTime":1594.887,"endTime":1597.318,"body":"because that's what will stick versus just"},{"startTime":1594.887,"endTime":1597.318,"body":"the joke."},{"startTime":1597.318,"endTime":1598.118,"body":"It's in the story."},{"startTime":1598.118,"endTime":1599.538,"body":"It's something you can actually learn."},{"startTime":1599.538,"endTime":1603.218,"body":"So with that said, I want to kind of end"},{"startTime":1599.538,"endTime":1603.218,"body":"here today with talking about podcasts"},{"startTime":1603.218,"endTime":1605.008,"body":"that you all have enjoyed listening to."},{"startTime":1605.008,"endTime":1606.298,"body":"So just one from each of you."},{"startTime":1606.298,"endTime":1608.686,"body":"What are you listening to and what do you"},{"startTime":1606.298,"endTime":1608.686,"body":"love about it?"},{"startTime":1608.686,"endTime":1610.226,"body":"and we'll just go down the line here."},{"startTime":1610.226,"endTime":1611.546,"body":"So Jordan, why don't you start us off?"},{"startTime":1611.546,"endTime":1611.986,"body":"All right."},{"startTime":1611.986,"endTime":1616.966,"body":"So before we were recording, we were"},{"startTime":1611.986,"endTime":1616.966,"body":"talking about Survivor and how you had Liz"},{"startTime":1616.966,"endTime":1620.976,"body":"from this most recent season on the last"},{"startTime":1616.966,"endTime":1620.976,"body":"live event."},{"startTime":1620.976,"endTime":1622.286,"body":"And I was so excited."},{"startTime":1622.286,"endTime":1627.786,"body":"But one of the things that has just really"},{"startTime":1622.286,"endTime":1627.786,"body":"enriched my fandom of the Survivor series"},{"startTime":1627.786,"endTime":1632.406,"body":"is the On Fire with Jeff Probst podcast."},{"startTime":1632.406,"endTime":1636.59,"body":"It is the best companion podcast."},{"startTime":1636.59,"endTime":1641.97,"body":"to any show I have ever listened to"},{"startTime":1636.59,"endTime":1641.97,"body":"because they break it down in a way that"},{"startTime":1641.97,"endTime":1643.4,"body":"makes sense for podcasting."},{"startTime":1643.4,"endTime":1647.13,"body":"And it's not just them talking about like"},{"startTime":1643.4,"endTime":1647.13,"body":"the most recent episode, it's them going"},{"startTime":1647.13,"endTime":1651.63,"body":"into, you know, what, how they start a"},{"startTime":1647.13,"endTime":1651.63,"body":"season, what ramps up, you know, what"},{"startTime":1651.63,"endTime":1652.44,"body":"departments do."},{"startTime":1652.44,"endTime":1655.33,"body":"And they talk to the department heads"},{"startTime":1652.44,"endTime":1655.33,"body":"about what they go into for it."},{"startTime":1655.33,"endTime":1657.35,"body":"And I just, I think it's amazing."},{"startTime":1657.35,"endTime":1658.87,"body":"It's such a good podcast."},{"startTime":1658.87,"endTime":1660.15,"body":"That's cool."},{"startTime":1660.15,"endTime":1661.03,"body":"Who's next?"},{"startTime":1661.03,"endTime":1661.65,"body":"You."},{"startTime":1661.65,"endTime":1662.55,"body":"Perfect."},{"startTime":1664.398,"endTime":1665.438,"body":"How about I go Alex?"},{"startTime":1665.438,"endTime":1668.218,"body":"By the way, this is my first time doing a"},{"startTime":1665.438,"endTime":1668.218,"body":"podcast with three people, so forgive me"},{"startTime":1668.218,"endTime":1668.978,"body":"for being a little awkward."},{"startTime":1668.978,"endTime":1669.918,"body":"It's not easy."},{"startTime":1669.918,"endTime":1670.778,"body":"No, it's not."},{"startTime":1670.778,"endTime":1671.318,"body":"You're doing great."},{"startTime":1671.318,"endTime":1672.278,"body":"You're doing great."},{"startTime":1672.798,"endTime":1673.758,"body":"All right, how about I go?"},{"startTime":1673.758,"endTime":1676.838,"body":"I picked out for the answer to this"},{"startTime":1673.758,"endTime":1676.838,"body":"question, I picked out Never Enough, a new"},{"startTime":1676.838,"endTime":1679.218,"body":"podcast by Andrew Wilkinson."},{"startTime":1679.398,"endTime":1683.698,"body":"And so Andrew is, he's been around in the"},{"startTime":1679.398,"endTime":1683.698,"body":"tech space forever."},{"startTime":1683.698,"endTime":1686.778,"body":"And kind of the pitch for his show is that"},{"startTime":1683.698,"endTime":1686.778,"body":"he gets to talk to interesting people in"},{"startTime":1686.778,"endTime":1687.898,"body":"the software business all the time."},{"startTime":1687.898,"endTime":1690.478,"body":"And so he wants to start recording some of"},{"startTime":1687.898,"endTime":1690.478,"body":"these conversations."},{"startTime":1690.478,"endTime":1691.598,"body":"So other people."},{"startTime":1691.598,"endTime":1694.918,"body":"can listen in kind of fly on the wall of"},{"startTime":1691.598,"endTime":1694.918,"body":"conversations that he's having normally."},{"startTime":1694.918,"endTime":1699.778,"body":"Now I actually, you know, I'm not"},{"startTime":1694.918,"endTime":1699.778,"body":"resonating a ton with Andrew a lot as a"},{"startTime":1699.778,"endTime":1703.118,"body":"host, but I'm really loving the guests"},{"startTime":1699.778,"endTime":1703.118,"body":"that he's having on."},{"startTime":1703.118,"endTime":1707.338,"body":"And so, and, and, and what I'm enjoying"},{"startTime":1703.118,"endTime":1707.338,"body":"about Andrew is that he's new to"},{"startTime":1707.338,"endTime":1707.847,"body":"podcasting."},{"startTime":1707.847,"endTime":1709.598,"body":"I think he only is like two and a half."},{"startTime":1709.598,"endTime":1711.058,"body":"He's got two episodes in a trailer."},{"startTime":1711.058,"endTime":1715.118,"body":"And so I'm interested in seeing if I"},{"startTime":1711.058,"endTime":1715.118,"body":"connect with him more over time as he"},{"startTime":1715.118,"endTime":1718.778,"body":"hones his craft a little bit, because it"},{"startTime":1715.118,"endTime":1718.778,"body":"is very conversational."},{"startTime":1718.778,"endTime":1719.342,"body":"It's not."},{"startTime":1719.342,"endTime":1720.682,"body":"a typical podcast interview."},{"startTime":1720.682,"endTime":1723.132,"body":"So if it becomes maybe too typical, maybe"},{"startTime":1720.682,"endTime":1723.132,"body":"I'll like it less."},{"startTime":1723.132,"endTime":1726.332,"body":"I don't know, but it's a new show and I'm"},{"startTime":1723.132,"endTime":1726.332,"body":"enjoying it."},{"startTime":1726.332,"endTime":1728.502,"body":"I don't love the name, Never Enough."},{"startTime":1728.502,"endTime":1728.932,"body":"my gosh."},{"startTime":1728.932,"endTime":1729.792,"body":"I think that's terrible."},{"startTime":1729.792,"endTime":1734.042,"body":"Like we should all have some sort of"},{"startTime":1729.792,"endTime":1734.042,"body":"picture of what enough is and maybe he"},{"startTime":1734.042,"endTime":1735.322,"body":"doesn't."},{"startTime":1735.322,"endTime":1736.582,"body":"wait, sure."},{"startTime":1736.582,"endTime":1741.662,"body":"I heard it as like, this is going to be a"},{"startTime":1736.582,"endTime":1741.662,"body":"podcast about how we feel like we never"},{"startTime":1741.662,"endTime":1745.362,"body":"have enough, but maybe we do have enough"},{"startTime":1741.662,"endTime":1745.362,"body":"and maybe that's what a lifestyle"},{"startTime":1745.362,"endTime":1745.922,"body":"business."},{"startTime":1745.922,"endTime":1747.79,"body":"I hope that's where he's going with it."},{"startTime":1747.79,"endTime":1748.76,"body":"But it doesn't sound like it."},{"startTime":1748.76,"endTime":1750.45,"body":"It sounds like he's like, it's the"},{"startTime":1748.76,"endTime":1750.45,"body":"opposite."},{"startTime":1750.45,"endTime":1751.37,"body":"More, more, more."},{"startTime":1751.37,"endTime":1753.81,"body":"I'm like, yeah, that doesn't really"},{"startTime":1751.37,"endTime":1753.81,"body":"resonate with me."},{"startTime":1753.81,"endTime":1756.71,"body":"Or it never can get enough of the podcast."},{"startTime":1756.95,"endTime":1758.57,"body":"All right, Alvin, what do you got?"},{"startTime":1758.91,"endTime":1763.47,"body":"I've actually probably this year picked up"},{"startTime":1758.91,"endTime":1763.47,"body":"five or six new shows, but I will pick the"},{"startTime":1763.47,"endTime":1768.11,"body":"journal that is the Wall Street Journal's"},{"startTime":1763.47,"endTime":1768.11,"body":"daily podcast that they're doing in"},{"startTime":1768.11,"endTime":1770.25,"body":"conjunction with somebody at Spotify."},{"startTime":1770.25,"endTime":1775.08,"body":"And they've done this really interesting"},{"startTime":1770.25,"endTime":1775.08,"body":"series recently on Ozempic."},{"startTime":1775.08,"endTime":1776.046,"body":"And so they."},{"startTime":1776.046,"endTime":1781.766,"body":"did an episode about the all those weight"},{"startTime":1776.046,"endTime":1781.766,"body":"loss drugs and how they develop them."},{"startTime":1781.766,"endTime":1786.426,"body":"Then they've done episodes about how why"},{"startTime":1781.766,"endTime":1786.426,"body":"they're so expensive and what it's doing"},{"startTime":1786.426,"endTime":1787.606,"body":"to the health care system."},{"startTime":1787.606,"endTime":1791.526,"body":"And then they're doing episodes about"},{"startTime":1787.606,"endTime":1791.526,"body":"people, like real life stories."},{"startTime":1791.526,"endTime":1794.566,"body":"And it is just so, so well done."},{"startTime":1794.566,"endTime":1801.186,"body":"The daily podcast that they do, where they"},{"startTime":1794.566,"endTime":1801.186,"body":"get deep into like economic story or it's"},{"startTime":1801.186,"endTime":1805.102,"body":"always something much a little bit more"},{"startTime":1801.186,"endTime":1805.102,"body":"deep and it's less politically."},{"startTime":1805.102,"endTime":1810.082,"body":"charge just maybe some of the other like"},{"startTime":1805.102,"endTime":1810.082,"body":"daily news stories mostly are."},{"startTime":1810.082,"endTime":1815.242,"body":"And this is just like they pick one topic,"},{"startTime":1810.082,"endTime":1815.242,"body":"they go really deep and specifically that"},{"startTime":1815.242,"endTime":1818.572,"body":"series they've been doing on a Zempix just"},{"startTime":1815.242,"endTime":1818.572,"body":"been really fascinating."},{"startTime":1818.572,"endTime":1820.582,"body":"So I've been recommending that a lot"},{"startTime":1818.572,"endTime":1820.582,"body":"lately."},{"startTime":1820.582,"endTime":1821.582,"body":"Really cool."},{"startTime":1821.582,"endTime":1822.492,"body":"I'll go ahead and share mine."},{"startTime":1822.492,"endTime":1825.102,"body":"I've actually been enjoying the Jasmine"},{"startTime":1822.492,"endTime":1825.102,"body":"star show."},{"startTime":1825.102,"endTime":1828.792,"body":"Her and I think really similarly, but she"},{"startTime":1825.102,"endTime":1828.792,"body":"has the female perspective."},{"startTime":1828.792,"endTime":1830.842,"body":"And so I find I learned a lot."},{"startTime":1830.894,"endTime":1834.554,"body":"Alicia, my wife told me not to say it this"},{"startTime":1830.894,"endTime":1834.554,"body":"way, but I'm like, she's a beast, but not"},{"startTime":1834.554,"endTime":1835.374,"body":"in a bad way."},{"startTime":1835.374,"endTime":1838.934,"body":"Like just the way she shares, like her"},{"startTime":1835.374,"endTime":1838.934,"body":"solo content is so like, I can sit there"},{"startTime":1838.934,"endTime":1839.444,"body":"and take notes."},{"startTime":1839.444,"endTime":1840.534,"body":"I'm like, I think that way."},{"startTime":1840.534,"endTime":1843.824,"body":"But again, the female perspective is"},{"startTime":1840.534,"endTime":1843.824,"body":"helping me really grow a lot."},{"startTime":1843.824,"endTime":1845.424,"body":"Cause I just have my male perspective."},{"startTime":1845.424,"endTime":1848.174,"body":"So that's, that's been a show I've been"},{"startTime":1845.424,"endTime":1848.174,"body":"really enjoying lately."},{"startTime":1848.174,"endTime":1852.014,"body":"So, we have to be careful with those"},{"startTime":1848.174,"endTime":1852.014,"body":"adjectives when we're describing women."},{"startTime":1852.234,"endTime":1856.414,"body":"My daughter and I were both working out in"},{"startTime":1852.234,"endTime":1856.414,"body":"the gym yesterday and, and I was, I was"},{"startTime":1856.414,"endTime":1858.222,"body":"like, man, I'm looking thick."},{"startTime":1858.222,"endTime":1859.362,"body":"And she's like, yeah, you are."},{"startTime":1859.362,"endTime":1860.952,"body":"And I was like, so are you, you're looking"},{"startTime":1859.362,"endTime":1860.952,"body":"thick too."},{"startTime":1860.952,"endTime":1863.102,"body":"And she's like, that is not good."},{"startTime":1863.102,"endTime":1865.142,"body":"Never say that to a girl."},{"startTime":1866.782,"endTime":1868.882,"body":"The adjectives don't go both ways."},{"startTime":1868.882,"endTime":1869.502,"body":"Yeah."},{"startTime":1869.502,"endTime":1871.282,"body":"Like if someone's like, dude, Alex, you're"},{"startTime":1869.502,"endTime":1871.282,"body":"a beast."},{"startTime":1871.282,"endTime":1872.042,"body":"I'm like, thank you."},{"startTime":1872.042,"endTime":1875.512,"body":"But Alicia is like, when you call a woman"},{"startTime":1872.042,"endTime":1875.512,"body":"a beast, she's like, excuse me, right?"},{"startTime":1875.512,"endTime":1878.142,"body":"So I meant that in the nicest way"},{"startTime":1875.512,"endTime":1878.142,"body":"possible."},{"startTime":1878.142,"endTime":1881.022,"body":"So hopefully if she has an opinion to"},{"startTime":1878.142,"endTime":1881.022,"body":"this, she'll appreciate it."},{"startTime":1881.022,"endTime":1882.482,"body":"But anyway."},{"startTime":1882.83,"endTime":1884.43,"body":"Albin, Jordan, Kevin, this was a blast."},{"startTime":1884.43,"endTime":1885.68,"body":"Thank you so, so much for being here,"},{"startTime":1884.43,"endTime":1885.68,"body":"guys."},{"startTime":1885.68,"endTime":1886.35,"body":"I appreciate you all."},{"startTime":1886.35,"endTime":1886.93,"body":"Thank you, Alex."},{"startTime":1886.93,"endTime":1888.65,"body":"We appreciate all you do for podcasting."},{"startTime":1888.65,"endTime":1889.47,"body":"Thanks, Alex."},{"startTime":1889.47,"endTime":1891.13,"body":"Thank you for having us."},{"startTime":1891.13,"endTime":1895.17,"body":"For more episodes, please visit podmatch"},{"startTime":1891.13,"endTime":1895.17,"body":".com forward slash episodes."},{"startTime":1895.17,"endTime":1897.01,"body":"Thank you so much for listening."}]}