{"version":"1.0.0","segments":[{"startTime":29.866,"endTime":33.066,"body":"You're listening to Podcasting Made"},{"startTime":29.866,"endTime":33.066,"body":"Simple."},{"startTime":33.646,"endTime":38.226,"body":"When I was 20 years old, I walked into an"},{"startTime":33.646,"endTime":38.226,"body":"entrepreneurship competition without a"},{"startTime":38.226,"endTime":39.306,"body":"whole lot going for me."},{"startTime":39.306,"endTime":43.206,"body":"I was the only one in the room dressed in"},{"startTime":39.306,"endTime":43.206,"body":"a skirt because I was the only girl in the"},{"startTime":43.206,"endTime":46.506,"body":"room and I had failed the only business"},{"startTime":43.206,"endTime":46.506,"body":"class I'd ever taken."},{"startTime":46.506,"endTime":51.006,"body":"But I was not going to let either of those"},{"startTime":46.506,"endTime":51.006,"body":"facts stop me from putting my idea into"},{"startTime":51.006,"endTime":51.436,"body":"the world."},{"startTime":51.436,"endTime":52.986000000000004,"body":"After all, I came with a plan."},{"startTime":52.986000000000004,"endTime":57.245999999999995,"body":"I had a business and marketing plan to"},{"startTime":52.986000000000004,"endTime":57.245999999999995,"body":"prove the potential of the company that I"},{"startTime":57.245999999999995,"endTime":58.314,"body":"wanted to build."},{"startTime":58.314,"endTime":62.914,"body":"And the judges that I pitched to believed"},{"startTime":58.314,"endTime":62.914,"body":"in the vision so much that they gave me a"},{"startTime":62.914,"endTime":65.854,"body":"second place award, which, hey, for"},{"startTime":62.914,"endTime":65.854,"body":"someone that failed her only business"},{"startTime":65.854,"endTime":66.974,"body":"class, I'll take it."},{"startTime":66.974,"endTime":69.374,"body":"That gave me the confidence to keep going."},{"startTime":69.374,"endTime":72.654,"body":"And through this, I learned a really"},{"startTime":69.374,"endTime":72.654,"body":"important lesson."},{"startTime":72.654,"endTime":76.494,"body":"The right partners are willing to invest"},{"startTime":72.654,"endTime":76.494,"body":"in you ahead of growth."},{"startTime":76.494,"endTime":81.094,"body":"My name is Lindsay Uprilley, and I am here"},{"startTime":76.494,"endTime":81.094,"body":"to share that that same logic can be"},{"startTime":81.094,"endTime":83.93599999999999,"body":"applied toward podcasting sponsorships for"},{"startTime":81.094,"endTime":83.93599999999999,"body":"your show."},{"startTime":84.01,"endTime":87.95,"body":"This is exactly how I was able to fund my"},{"startTime":84.01,"endTime":87.95,"body":"own podcast before we even started"},{"startTime":87.95,"endTime":90.49,"body":"production or gained our very first"},{"startTime":87.95,"endTime":90.49,"body":"listener."},{"startTime":90.49,"endTime":94.89,"body":"In a world where wait and see is very much"},{"startTime":90.49,"endTime":94.89,"body":"the norm, we are about to flip the script"},{"startTime":94.89,"endTime":99.55,"body":"because today we're talking about taking"},{"startTime":94.89,"endTime":99.55,"body":"the entrepreneurial mindset and applying"},{"startTime":99.55,"endTime":104.05,"body":"it to your show so that we can rethink"},{"startTime":99.55,"endTime":104.05,"body":"what it means to be sponsor worthy."},{"startTime":104.05,"endTime":107.29,"body":"Now this strategy can work for you no"},{"startTime":104.05,"endTime":107.29,"body":"matter what stage you're at in the"},{"startTime":107.29,"endTime":109.99000000000001,"body":"podcasting process, even if you've already"},{"startTime":107.29,"endTime":109.99000000000001,"body":"launched a show."},{"startTime":109.99000000000001,"endTime":112.01,"body":"The strategy is threefold."},{"startTime":112.01,"endTime":112.87400000000001,"body":"First,"},{"startTime":112.87400000000001,"endTime":115.934,"body":"crafting a strong value and vision"},{"startTime":112.87400000000001,"endTime":115.934,"body":"proposition."},{"startTime":115.934,"endTime":119.654,"body":"Second, identifying your win -win -win"},{"startTime":115.934,"endTime":119.654,"body":"relationships."},{"startTime":119.654,"endTime":123.774,"body":"And third, asking for the investment ahead"},{"startTime":119.654,"endTime":123.774,"body":"of your growth."},{"startTime":123.774,"endTime":128.57399999999998,"body":"So let's dive right into this idea of"},{"startTime":123.774,"endTime":128.57399999999998,"body":"casting your vision and believing in your"},{"startTime":128.57399999999998,"endTime":129.054,"body":"value."},{"startTime":129.054,"endTime":133.974,"body":"Remember, you are asking sponsors to"},{"startTime":129.054,"endTime":133.974,"body":"invest in your potential growth, and this"},{"startTime":133.974,"endTime":135.934,"body":"starts with your own mindset."},{"startTime":135.934,"endTime":139.04999999999998,"body":"You have to believe in the value you are"},{"startTime":135.934,"endTime":139.04999999999998,"body":"bringing to the table."},{"startTime":139.04999999999998,"endTime":141.65,"body":"That's not just a pie in the sky"},{"startTime":139.04999999999998,"endTime":141.65,"body":"motivational idea."},{"startTime":141.65,"endTime":144.93,"body":"It's actually strategically imperative for"},{"startTime":141.65,"endTime":144.93,"body":"you to believe in the content you're"},{"startTime":144.93,"endTime":146.0,"body":"asking for sponsorship for."},{"startTime":146.0,"endTime":150.89,"body":"And that feels like it should be obvious,"},{"startTime":146.0,"endTime":150.89,"body":"but you would be shocked how frequently an"},{"startTime":150.89,"endTime":155.07,"body":"ask is placed without the consideration of"},{"startTime":150.89,"endTime":155.07,"body":"why someone should invest ahead of your"},{"startTime":155.07,"endTime":155.63,"body":"growth."},{"startTime":155.63,"endTime":158.32999999999998,"body":"So what does that practically look like?"},{"startTime":158.32999999999998,"endTime":161.25,"body":"And what steps can you take in this part"},{"startTime":158.32999999999998,"endTime":161.25,"body":"of the process?"},{"startTime":161.25,"endTime":165.53,"body":"First, if you haven't already, let's"},{"startTime":161.25,"endTime":165.53,"body":"create a business plan around your podcast"},{"startTime":165.53,"endTime":167.38799999999998,"body":"because it is a business."},{"startTime":167.46599999999998,"endTime":170.646,"body":"If you haven't been looking at it as one"},{"startTime":167.46599999999998,"endTime":170.646,"body":"so far, now is very much the time to"},{"startTime":170.646,"endTime":171.206,"body":"start."},{"startTime":171.206,"endTime":175.066,"body":"I mean, at its most basic, a business plan"},{"startTime":171.206,"endTime":175.066,"body":"defines what is the value you bring to"},{"startTime":175.066,"endTime":179.166,"body":"your client, how can you plan on"},{"startTime":175.066,"endTime":179.166,"body":"delivering that value, and how will you be"},{"startTime":179.166,"endTime":180.09599999999998,"body":"compensated for it?"},{"startTime":180.09599999999998,"endTime":183.946,"body":"And if you need further convincing that"},{"startTime":180.09599999999998,"endTime":183.946,"body":"what you're creating is a business, let's"},{"startTime":183.946,"endTime":184.886,"body":"look at it this way."},{"startTime":184.886,"endTime":187.486,"body":"You're trying to sell a sponsorship,"},{"startTime":184.886,"endTime":187.486,"body":"right?"},{"startTime":187.486,"endTime":191.12599999999998,"body":"What you're selling has to solve someone"},{"startTime":187.486,"endTime":191.12599999999998,"body":"else's problem for them to spend their"},{"startTime":191.12599999999998,"endTime":192.486,"body":"hard -earned money with you."},{"startTime":192.486,"endTime":196.362,"body":"Your business plan will answer what"},{"startTime":192.486,"endTime":196.362,"body":"problem of theirs that you are solving."},{"startTime":196.362,"endTime":199.56199999999998,"body":"When it comes to sponsorships, that"},{"startTime":196.362,"endTime":199.56199999999998,"body":"problem is typically, I'm looking to spend"},{"startTime":199.56199999999998,"endTime":202.482,"body":"my money toward reaching a very specific"},{"startTime":199.56199999999998,"endTime":202.482,"body":"demographic."},{"startTime":202.50199999999998,"endTime":207.042,"body":"So this plan will tell your potential"},{"startTime":202.50199999999998,"endTime":207.042,"body":"sponsors why your show will be the one to"},{"startTime":207.042,"endTime":208.322,"body":"help them solve their problem."},{"startTime":208.322,"endTime":212.78199999999998,"body":"Make sure you are using language like will"},{"startTime":208.322,"endTime":212.78199999999998,"body":"be because you're casting the vision."},{"startTime":212.78199999999998,"endTime":215.642,"body":"Don't soften that and say things like I'd"},{"startTime":212.78199999999998,"endTime":215.642,"body":"like for this too."},{"startTime":215.642,"endTime":216.922,"body":"This is not about dreaming."},{"startTime":216.922,"endTime":218.042,"body":"This is planning."},{"startTime":218.042,"endTime":222.262,"body":"And at the end of the day, a business plan"},{"startTime":218.042,"endTime":222.262,"body":"is nothing but the end result of you"},{"startTime":222.262,"endTime":226.762,"body":"sitting down and deciding what the idea in"},{"startTime":222.262,"endTime":226.762,"body":"your head looks like in real life."},{"startTime":226.826,"endTime":230.30599999999998,"body":"So this idea is simple in concept, but"},{"startTime":226.826,"endTime":230.30599999999998,"body":"difficult to answer."},{"startTime":230.30599999999998,"endTime":234.945,"body":"This kind of deep thinking is exactly what"},{"startTime":230.30599999999998,"endTime":234.945,"body":"will set you apart from the thousands of"},{"startTime":234.945,"endTime":238.266,"body":"individuals who begin podcasting without a"},{"startTime":234.945,"endTime":238.266,"body":"plan to succeed."},{"startTime":238.286,"endTime":242.986,"body":"To inspire confidence in your potential"},{"startTime":238.286,"endTime":242.986,"body":"sponsors, it's crucial to illustrate how"},{"startTime":242.986,"endTime":245.84599999999998,"body":"your podcast stands out even in its early"},{"startTime":242.986,"endTime":245.84599999999998,"body":"stages."},{"startTime":245.84599999999998,"endTime":248.386,"body":"Any good business plan includes a"},{"startTime":245.84599999999998,"endTime":248.386,"body":"competitive set."},{"startTime":248.386,"endTime":251.61599999999999,"body":"Gather that data to show how others in"},{"startTime":248.386,"endTime":251.61599999999999,"body":"this field are doing."},{"startTime":251.61599999999999,"endTime":253.322,"body":"Go ahead and identify your top."},{"startTime":253.322,"endTime":256.842,"body":"two to three competitors and run an"},{"startTime":253.322,"endTime":256.842,"body":"analysis based off of anything you can"},{"startTime":256.842,"endTime":257.512,"body":"find online."},{"startTime":257.512,"endTime":260.082,"body":"Spend some time on their websites and"},{"startTime":257.512,"endTime":260.082,"body":"listening to their shows."},{"startTime":260.082,"endTime":261.462,"body":"What are their strengths?"},{"startTime":261.462,"endTime":263.022,"body":"What are their weaknesses?"},{"startTime":263.022,"endTime":267.342,"body":"Are you able to fill the gap in the areas"},{"startTime":263.022,"endTime":267.342,"body":"that they have shortcomings?"},{"startTime":267.342,"endTime":271.502,"body":"Look for opportunities against the"},{"startTime":267.342,"endTime":271.502,"body":"competition so that when you explain why"},{"startTime":271.502,"endTime":275.222,"body":"sponsors should invest toward your"},{"startTime":271.502,"endTime":275.222,"body":"audience, you know how you stand out in"},{"startTime":275.222,"endTime":276.202,"body":"the marketplace."},{"startTime":276.202,"endTime":280.122,"body":"One other thing you can do here is give"},{"startTime":276.202,"endTime":280.122,"body":"your sponsors the opportunity to be"},{"startTime":280.122,"endTime":282.30400000000003,"body":"founding members of the show."},{"startTime":282.538,"endTime":285.89799999999997,"body":"Even if you already have a podcast that's"},{"startTime":282.538,"endTime":285.89799999999997,"body":"been launched, it's not too late to do"},{"startTime":285.89799999999997,"endTime":286.038,"body":"this."},{"startTime":286.038,"endTime":290.258,"body":"If you haven't secured sponsorship in the"},{"startTime":286.038,"endTime":290.258,"body":"past, then this is a new chapter where you"},{"startTime":290.258,"endTime":293.27799999999996,"body":"very well can secure founding members as"},{"startTime":290.258,"endTime":293.27799999999996,"body":"sponsors."},{"startTime":293.27799999999996,"endTime":296.20799999999997,"body":"Provide them with an extra value add to"},{"startTime":293.27799999999996,"endTime":296.20799999999997,"body":"kind of sweeten the deal."},{"startTime":296.20799999999997,"endTime":298.928,"body":"This doesn't mean giving away an equity"},{"startTime":296.20799999999997,"endTime":298.928,"body":"stake or anything like that."},{"startTime":298.928,"endTime":303.89799999999997,"body":"This is simply letting others know that I"},{"startTime":298.928,"endTime":303.89799999999997,"body":"see you for being an early believer in me."},{"startTime":303.89799999999997,"endTime":307.858,"body":"Maybe that's an additional ad space in a"},{"startTime":303.89799999999997,"endTime":307.858,"body":"future season, like a buy one, get one"},{"startTime":307.858,"endTime":309.642,"body":"that's only offered to founding members."},{"startTime":309.642,"endTime":313.102,"body":"Maybe it's early access to all of your"},{"startTime":309.642,"endTime":313.102,"body":"show updates, something that just makes"},{"startTime":313.102,"endTime":316.822,"body":"them feel additionally valued as your"},{"startTime":313.102,"endTime":316.822,"body":"early stage investors."},{"startTime":316.822,"endTime":321.122,"body":"Remember, you want to present a compelling"},{"startTime":316.822,"endTime":321.122,"body":"case for sponsors to invest in the"},{"startTime":321.122,"endTime":323.962,"body":"untapped potential of your podcast."},{"startTime":323.962,"endTime":327.462,"body":"Next, we're going to talk about crafting"},{"startTime":323.962,"endTime":327.462,"body":"and leveraging win -win -win"},{"startTime":327.462,"endTime":331.822,"body":"relationships, which I place a lot of"},{"startTime":327.462,"endTime":331.822,"body":"emphasis on because these allow for all"},{"startTime":331.822,"endTime":333.42199999999997,"body":"stakeholders to be accounted for."},{"startTime":333.42199999999997,"endTime":336.762,"body":"And I would encourage you to do the same"},{"startTime":333.42199999999997,"endTime":336.762,"body":"as you consider your potential sponsors."},{"startTime":336.762,"endTime":337.514,"body":"So..."},{"startTime":337.514,"endTime":342.474,"body":"What scenarios allow your listeners to"},{"startTime":337.514,"endTime":342.474,"body":"win, your sponsors to win, and for you to"},{"startTime":342.474,"endTime":343.074,"body":"win?"},{"startTime":343.074,"endTime":347.054,"body":"If you're already an entrepreneur with an"},{"startTime":343.074,"endTime":347.054,"body":"established business, this does give you a"},{"startTime":347.054,"endTime":351.614,"body":"leg up as you're able to make the decision"},{"startTime":347.054,"endTime":351.614,"body":"on what levers essentially to pull here."},{"startTime":351.614,"endTime":354.694,"body":"But even if you don't have your own"},{"startTime":351.614,"endTime":354.694,"body":"business, I still believe there are"},{"startTime":354.694,"endTime":356.954,"body":"avenues of using your podcast in this way."},{"startTime":356.954,"endTime":361.274,"body":"The key is to think about your network,"},{"startTime":356.954,"endTime":361.274,"body":"including your day job, and who would"},{"startTime":361.274,"endTime":363.978,"body":"benefit from the audience that you are"},{"startTime":361.274,"endTime":363.978,"body":"building."},{"startTime":364.042,"endTime":368.182,"body":"So I'm gonna give you an example of how"},{"startTime":364.042,"endTime":368.182,"body":"loosely this through line can be using a"},{"startTime":368.182,"endTime":368.74199999999996,"body":"scenario."},{"startTime":368.74199999999996,"endTime":373.022,"body":"So say you are involved in a service"},{"startTime":368.74199999999996,"endTime":373.022,"body":"-based business or an agency, like a"},{"startTime":373.022,"endTime":375.942,"body":"marketing company, maybe you work for a"},{"startTime":373.022,"endTime":375.942,"body":"wedding planner."},{"startTime":375.942,"endTime":380.222,"body":"Today I'm going to use the example of a"},{"startTime":375.942,"endTime":380.222,"body":"travel agency as a specific example here."},{"startTime":380.222,"endTime":383.762,"body":"So now you've watched a show that's about"},{"startTime":380.222,"endTime":383.762,"body":"professional development."},{"startTime":383.762,"endTime":387.202,"body":"Well, what does that have to do with"},{"startTime":383.762,"endTime":387.202,"body":"travel and why would it be a win -win -win"},{"startTime":387.202,"endTime":388.74199999999996,"body":"for all stakeholders?"},{"startTime":389.042,"endTime":389.80199999999996,"body":"Perhaps,"},{"startTime":389.80199999999996,"endTime":393.652,"body":"Your initial audience is comprised of the"},{"startTime":389.80199999999996,"endTime":393.652,"body":"very people in your company and industry."},{"startTime":393.652,"endTime":397.962,"body":"So go -getters who are hyper -focused on"},{"startTime":393.652,"endTime":397.962,"body":"holistically pouring into their own"},{"startTime":397.962,"endTime":399.222,"body":"professional development."},{"startTime":399.222,"endTime":404.162,"body":"So the content of your show helps them"},{"startTime":399.222,"endTime":404.162,"body":"achieve their goals, just like knowing"},{"startTime":404.162,"endTime":407.682,"body":"about a new supplier would help them level"},{"startTime":404.162,"endTime":407.682,"body":"up their business plans."},{"startTime":407.682,"endTime":412.642,"body":"So if every episode of yours featured an"},{"startTime":407.682,"endTime":412.642,"body":"ad from a partner from that travel agency,"},{"startTime":412.642,"endTime":415.822,"body":"well, then the listener's actually"},{"startTime":412.642,"endTime":415.822,"body":"benefiting and that's adding value to"},{"startTime":415.822,"endTime":415.98199999999997,"body":"them."},{"startTime":415.98199999999997,"endTime":418.92199999999997,"body":"You're not just taking the money from a"},{"startTime":415.98199999999997,"endTime":418.92199999999997,"body":"sponsor that doesn't add value to the"},{"startTime":418.92199999999997,"endTime":419.498,"body":"listeners."},{"startTime":419.498,"endTime":421.168,"body":"they're getting something out of it as"},{"startTime":419.498,"endTime":421.168,"body":"well."},{"startTime":421.168,"endTime":422.938,"body":"That makes it a win."},{"startTime":422.938,"endTime":425.21799999999996,"body":"So let's take this a step further."},{"startTime":425.33799999999997,"endTime":429.45799999999997,"body":"You've probably taken the time to identify"},{"startTime":425.33799999999997,"endTime":429.45799999999997,"body":"your ideal client at the company you work"},{"startTime":429.45799999999997,"endTime":430.378,"body":"for or own."},{"startTime":430.378,"endTime":435.238,"body":"So is there any crossover here from that"},{"startTime":430.378,"endTime":435.238,"body":"individual to the types of listeners that"},{"startTime":435.238,"endTime":436.478,"body":"you are catering to?"},{"startTime":436.478,"endTime":439.818,"body":"In my example, that travel agency serves a"},{"startTime":436.478,"endTime":439.818,"body":"lot of busy professionals."},{"startTime":439.818,"endTime":443.638,"body":"This means that with the podcast topic of"},{"startTime":439.818,"endTime":443.638,"body":"professional development, you are now"},{"startTime":443.638,"endTime":447.37,"body":"expanding beyond the walls of your"},{"startTime":443.638,"endTime":447.37,"body":"industry to reach more potential clients."},{"startTime":447.37,"endTime":451.37,"body":"who maybe have never heard of your company"},{"startTime":447.37,"endTime":451.37,"body":"unless they tuned in for the purpose of"},{"startTime":451.37,"endTime":452.34999999999997,"body":"professional development."},{"startTime":452.34999999999997,"endTime":456.11,"body":"So this would make for an easy decision"},{"startTime":452.34999999999997,"endTime":456.11,"body":"for the company you work for to be an"},{"startTime":456.11,"endTime":460.22999999999996,"body":"initial sponsor because they could benefit"},{"startTime":456.11,"endTime":460.22999999999996,"body":"from reaching those listeners during an ad"},{"startTime":460.22999999999996,"endTime":460.90999999999997,"body":"spot."},{"startTime":460.90999999999997,"endTime":465.13,"body":"So in this way, now another stakeholder,"},{"startTime":460.90999999999997,"endTime":465.13,"body":"the business itself can win by gaining"},{"startTime":465.13,"endTime":469.03,"body":"visibility and reach to your potential"},{"startTime":465.13,"endTime":469.03,"body":"clients and listeners."},{"startTime":469.03,"endTime":473.11,"body":"So finally, at this company, at any"},{"startTime":469.03,"endTime":473.11,"body":"company that you're involved in, take a"},{"startTime":473.11,"endTime":476.59,"body":"look at the supplier partnerships that"},{"startTime":473.11,"endTime":476.59,"body":"you're already working in."},{"startTime":476.746,"endTime":479.186,"body":"Do any of them have B2C components?"},{"startTime":479.186,"endTime":483.346,"body":"If so, it's likely they have a marketing"},{"startTime":479.186,"endTime":483.346,"body":"budget that goes toward reaching an end"},{"startTime":483.346,"endTime":484.126,"body":"consumer."},{"startTime":484.126,"endTime":488.226,"body":"So now you can provide them a way to reach"},{"startTime":484.126,"endTime":488.226,"body":"their goals by giving them an opportunity"},{"startTime":488.226,"endTime":492.306,"body":"to sponsor ad space that will not only"},{"startTime":488.226,"endTime":492.306,"body":"reach their end client, but remember,"},{"startTime":492.306,"endTime":495.646,"body":"we're talking to the other travel"},{"startTime":492.306,"endTime":495.646,"body":"professionals that are already listening."},{"startTime":495.646,"endTime":498.966,"body":"Now they're able to reach potential"},{"startTime":495.646,"endTime":498.966,"body":"clients who are travel professionals that"},{"startTime":498.966,"endTime":501.526,"body":"are tuning in for that professional"},{"startTime":498.966,"endTime":501.526,"body":"development help."},{"startTime":501.526,"endTime":505.258,"body":"So those partners are more likely to"},{"startTime":501.526,"endTime":505.258,"body":"remain top of mind for both clients"},{"startTime":505.258,"endTime":508.518,"body":"and industry professionals when they"},{"startTime":505.258,"endTime":508.518,"body":"advertise on your show."},{"startTime":508.518,"endTime":510.438,"body":"That is a great advantage."},{"startTime":510.438,"endTime":514.588,"body":"And this third company is yet another"},{"startTime":510.438,"endTime":514.588,"body":"stakeholder who wins from participating."},{"startTime":514.588,"endTime":518.878,"body":"And this is where you are able to focus on"},{"startTime":514.588,"endTime":518.878,"body":"creating a revenue stream because of the"},{"startTime":518.878,"endTime":522.458,"body":"potential value the sponsorship has to"},{"startTime":518.878,"endTime":522.458,"body":"help them reach their goals."},{"startTime":522.458,"endTime":526.238,"body":"So this type of approach is not just"},{"startTime":522.458,"endTime":526.238,"body":"unique to this specific business model."},{"startTime":526.238,"endTime":530.538,"body":"Most companies with professional services"},{"startTime":526.238,"endTime":530.538,"body":"or even tangible products can take a"},{"startTime":530.538,"endTime":534.8580000000001,"body":"deeper look at their businesses and"},{"startTime":530.538,"endTime":534.8580000000001,"body":"determine if there are any ways from"},{"startTime":534.8580000000001,"endTime":538.938,"body":"one to three stakeholders who will benefit"},{"startTime":534.8580000000001,"endTime":538.938,"body":"from the content and the reach of the"},{"startTime":538.938,"endTime":539.2280000000001,"body":"show."},{"startTime":539.2280000000001,"endTime":544.038,"body":"And if so, what would they be willing to"},{"startTime":539.2280000000001,"endTime":544.038,"body":"pay to be part of building that show and"},{"startTime":544.038,"endTime":544.878,"body":"reaching that audience?"},{"startTime":544.878,"endTime":548.9580000000001,"body":"So that's who you're going to focus on to"},{"startTime":544.878,"endTime":548.9580000000001,"body":"pitch the value and the vision of what"},{"startTime":548.9580000000001,"endTime":552.758,"body":"you've created thanks to the business plan"},{"startTime":548.9580000000001,"endTime":552.758,"body":"we talked about earlier."},{"startTime":552.778,"endTime":556.0980000000001,"body":"Next is asking for investment ahead of"},{"startTime":552.778,"endTime":556.0980000000001,"body":"growth."},{"startTime":556.0980000000001,"endTime":559.3180000000001,"body":"You have done the hard work and it's time"},{"startTime":556.0980000000001,"endTime":559.3180000000001,"body":"to make to ask."},{"startTime":559.402,"endTime":562.9820000000001,"body":"Some may argue that this is actually the"},{"startTime":559.402,"endTime":562.9820000000001,"body":"hardest part because of overcoming the"},{"startTime":562.9820000000001,"endTime":564.702,"body":"mental hurdle of putting yourself out"},{"startTime":562.9820000000001,"endTime":564.702,"body":"there."},{"startTime":564.702,"endTime":566.542,"body":"So we're going to start right there."},{"startTime":566.542,"endTime":570.7420000000001,"body":"If you are doing this right, you're"},{"startTime":566.542,"endTime":570.7420000000001,"body":"probably going to experience some form of"},{"startTime":570.7420000000001,"endTime":572.422,"body":"imposter syndrome along the way."},{"startTime":572.422,"endTime":576.902,"body":"It may have already creeped into your"},{"startTime":572.422,"endTime":576.902,"body":"process as you did the business plan or"},{"startTime":576.902,"endTime":580.782,"body":"maybe as you identified your stakeholders,"},{"startTime":576.902,"endTime":580.782,"body":"but if it hasn't done so yet, it will"},{"startTime":580.782,"endTime":584.042,"body":"probably rear its ugly head during the"},{"startTime":580.782,"endTime":584.042,"body":"time of going for the ask."},{"startTime":584.042,"endTime":587.202,"body":"And if this is something you struggle"},{"startTime":584.042,"endTime":587.202,"body":"with, I've got a resource actually on my"},{"startTime":587.202,"endTime":589.962,"body":"website to help take you from imposter"},{"startTime":587.202,"endTime":589.962,"body":"syndrome to inspiration."},{"startTime":589.962,"endTime":593.022,"body":"And you can use that towards your business"},{"startTime":589.962,"endTime":593.022,"body":"if that's something you need."},{"startTime":593.022,"endTime":595.802,"body":"Head over to lindsayaparley .com slash"},{"startTime":593.022,"endTime":595.802,"body":"resources."},{"startTime":595.802,"endTime":601.682,"body":"That is going to be necessary to help fuel"},{"startTime":595.802,"endTime":601.682,"body":"your ability to separate your self -worth"},{"startTime":601.682,"endTime":605.802,"body":"from the business you are creating so that"},{"startTime":601.682,"endTime":605.802,"body":"you can ask for investment ahead of growth"},{"startTime":605.802,"endTime":609.702,"body":"with confidence that you are bringing"},{"startTime":605.802,"endTime":609.702,"body":"value to the stakeholder."},{"startTime":609.702,"endTime":611.466,"body":"So with that confidence,"},{"startTime":611.466,"endTime":615.7860000000001,"body":"I recommend holding space for the humility"},{"startTime":611.466,"endTime":615.7860000000001,"body":"that you are open to learning what the"},{"startTime":615.7860000000001,"endTime":616.826,"body":"stakeholder needs."},{"startTime":616.826,"endTime":620.6460000000001,"body":"The way I do this is by presenting my"},{"startTime":616.826,"endTime":620.6460000000001,"body":"pitch, which is not just about selling"},{"startTime":620.6460000000001,"endTime":625.466,"body":"airtime, it's about painting the picture"},{"startTime":620.6460000000001,"endTime":625.466,"body":"of what the listeners will feel when they"},{"startTime":625.466,"endTime":627.086,"body":"hear the sponsor's ad."},{"startTime":627.086,"endTime":631.106,"body":"You want that sponsor to know that you"},{"startTime":627.086,"endTime":631.106,"body":"understand your listener and that you can"},{"startTime":631.106,"endTime":633.1460000000001,"body":"craft a compelling call to action."},{"startTime":633.1460000000001,"endTime":635.456,"body":"So come prepared with a visual aid."},{"startTime":635.456,"endTime":637.066,"body":"I like to use Canva."},{"startTime":637.066,"endTime":640.346,"body":"That will further back your vision and"},{"startTime":637.066,"endTime":640.346,"body":"that will outline the value you're"},{"startTime":640.346,"endTime":643.706,"body":"bringing to the stakeholder and kind of"},{"startTime":640.346,"endTime":643.706,"body":"give them an idea of what kind of reach"},{"startTime":643.706,"endTime":646.5060000000001,"body":"you're planning to achieve by way of your"},{"startTime":643.706,"endTime":646.5060000000001,"body":"various marketing efforts."},{"startTime":646.5060000000001,"endTime":650.1260000000001,"body":"That gives them something hard and"},{"startTime":646.5060000000001,"endTime":650.1260000000001,"body":"tangible that they can look at."},{"startTime":650.1260000000001,"endTime":653.666,"body":"And when you make the ask, be direct and"},{"startTime":650.1260000000001,"endTime":653.666,"body":"confident."},{"startTime":653.666,"endTime":657.666,"body":"Ask the exact amount that you are asking"},{"startTime":653.666,"endTime":657.666,"body":"for and exactly what they will get in"},{"startTime":657.666,"endTime":658.5260000000001,"body":"return."},{"startTime":658.5260000000001,"endTime":660.7860000000001,"body":"Believe in that value you add."},{"startTime":660.7860000000001,"endTime":664.0740000000001,"body":"And now I want you to be prepared for all"},{"startTime":660.7860000000001,"endTime":664.0740000000001,"body":"outcomes."},{"startTime":664.0740000000001,"endTime":668.254,"body":"This is where that humility, that posture"},{"startTime":664.0740000000001,"endTime":668.254,"body":"of open -mindedness is going to serve you"},{"startTime":668.254,"endTime":669.0740000000001,"body":"well."},{"startTime":669.0740000000001,"endTime":672.354,"body":"I will never forget the first time I"},{"startTime":669.0740000000001,"endTime":672.354,"body":"pitched my podcast to a potential sponsor."},{"startTime":672.354,"endTime":677.494,"body":"It was so vulnerable, like I was handing"},{"startTime":672.354,"endTime":677.494,"body":"them my dream and giving them permission"},{"startTime":677.494,"endTime":678.274,"body":"to crush it."},{"startTime":678.274,"endTime":679.3340000000001,"body":"Don't do that."},{"startTime":679.3340000000001,"endTime":681.774,"body":"You are not giving anyone else permission"},{"startTime":679.3340000000001,"endTime":681.774,"body":"to crush your dream."},{"startTime":681.774,"endTime":683.484,"body":"This is a learning experience."},{"startTime":683.484,"endTime":686.894,"body":"So we want you to prepare for this because"},{"startTime":683.484,"endTime":686.894,"body":"when you put yourself out there, of course"},{"startTime":686.894,"endTime":691.494,"body":"you do face rejection at times, but a"},{"startTime":686.894,"endTime":691.494,"body":"rejection does not mean to stop pursuing"},{"startTime":691.494,"endTime":692.4540000000001,"body":"your plan."},{"startTime":692.5540000000001,"endTime":695.1740000000001,"body":"A rejection is an opportunity to learn."},{"startTime":695.1740000000001,"endTime":700.134,"body":"And I like to ask any partner who may not"},{"startTime":695.1740000000001,"endTime":700.134,"body":"be interested or who may be hesitant to"},{"startTime":700.134,"endTime":704.214,"body":"inform me of what else they're doing with"},{"startTime":700.134,"endTime":704.214,"body":"other partners that's working."},{"startTime":704.214,"endTime":707.9540000000001,"body":"What I've learned from this approach is"},{"startTime":704.214,"endTime":707.9540000000001,"body":"that many of the companies that have been"},{"startTime":707.9540000000001,"endTime":711.274,"body":"hesitant have actually never placed an ad"},{"startTime":707.9540000000001,"endTime":711.274,"body":"with a podcast in the past."},{"startTime":711.274,"endTime":714.534,"body":"So their hesitation is tied more to what"},{"startTime":711.274,"endTime":714.534,"body":"they don't know."},{"startTime":714.534,"endTime":718.144,"body":"So then let's go down the trail of asking"},{"startTime":714.534,"endTime":718.144,"body":"them what is working."},{"startTime":718.144,"endTime":720.8340000000001,"body":"Do they do print ads or virtual ads?"},{"startTime":720.8340000000001,"endTime":722.058,"body":"What does that look like?"},{"startTime":722.058,"endTime":724.758,"body":"And then sometimes they'll share more"},{"startTime":722.058,"endTime":724.758,"body":"about, well, we recently did this"},{"startTime":724.758,"endTime":728.118,"body":"particular ad that included a landing page"},{"startTime":724.758,"endTime":728.118,"body":"to track the return."},{"startTime":728.118,"endTime":732.9780000000001,"body":"And then you can determine, well, maybe"},{"startTime":728.118,"endTime":732.9780000000001,"body":"that would work with a podcast ad too."},{"startTime":732.9780000000001,"endTime":736.1980000000001,"body":"Would that partner be willing to give it a"},{"startTime":732.9780000000001,"endTime":736.1980000000001,"body":"try with you?"},{"startTime":736.1980000000001,"endTime":740.8380000000001,"body":"When you approach with humility, you have"},{"startTime":736.1980000000001,"endTime":740.8380000000001,"body":"the opportunity to continue working on"},{"startTime":740.8380000000001,"endTime":744.4380000000001,"body":"your strategy and developing a program"},{"startTime":740.8380000000001,"endTime":744.4380000000001,"body":"that can serve even more of your"},{"startTime":744.4380000000001,"endTime":744.8480000000001,"body":"stakeholders."},{"startTime":744.8480000000001,"endTime":749.034,"body":"And that will lead to more revenue and"},{"startTime":744.8480000000001,"endTime":749.034,"body":"visibility for your show."},{"startTime":749.034,"endTime":752.594,"body":"So the best part about this approach is"},{"startTime":749.034,"endTime":752.594,"body":"really the proactivity of all of it."},{"startTime":752.594,"endTime":755.654,"body":"You're not waiting around for a massive"},{"startTime":752.594,"endTime":755.654,"body":"listener base."},{"startTime":755.654,"endTime":760.894,"body":"You are taking control of your podcast"},{"startTime":755.654,"endTime":760.894,"body":"trajectory by strategically planning,"},{"startTime":760.894,"endTime":765.134,"body":"determining your ideal partners, and"},{"startTime":760.894,"endTime":765.134,"body":"asking for that investment ahead of your"},{"startTime":765.134,"endTime":765.9540000000001,"body":"growth."},{"startTime":765.9540000000001,"endTime":769.9140000000001,"body":"And doing this can make all the difference"},{"startTime":765.9540000000001,"endTime":769.9140000000001,"body":"between recording a podcast in your"},{"startTime":769.9140000000001,"endTime":774.9340000000001,"body":"bedroom and sounding like you're recording"},{"startTime":769.9140000000001,"endTime":774.9340000000001,"body":"a podcast in your bedroom, which candidly"},{"startTime":774.9340000000001,"endTime":777.6740000000001,"body":"is where I am right now, but no one needs"},{"startTime":774.9340000000001,"endTime":777.6740000000001,"body":"to know that."},{"startTime":777.7700000000001,"endTime":781.2700000000001,"body":"not when you're able to follow through the"},{"startTime":777.7700000000001,"endTime":781.2700000000001,"body":"strategy to gain partners that will help"},{"startTime":781.2700000000001,"endTime":783.5300000000001,"body":"you bring your show to the next level."},{"startTime":783.5300000000001,"endTime":785.0,"body":"Thank you guys for your time today."},{"startTime":785.0,"endTime":790.13,"body":"I am so excited to see you take control of"},{"startTime":785.0,"endTime":790.13,"body":"your show's next phase by strategically"},{"startTime":790.13,"endTime":794.85,"body":"securing partners who believe in you and"},{"startTime":790.13,"endTime":794.85,"body":"your show's vision and who benefit from"},{"startTime":794.85,"endTime":796.4300000000001,"body":"the value you bring."},{"startTime":796.71,"endTime":800.59,"body":"For more episodes, please visit podmatch"},{"startTime":796.71,"endTime":800.59,"body":".com forward slash episodes."},{"startTime":800.59,"endTime":802.33,"body":"Thank you so much for listening."}]}