{"version":"1.0.0","segments":[{"startTime":1.166,"endTime":4.066,"body":"You're listening to Podcasting Made"},{"startTime":1.166,"endTime":4.066,"body":"Simple."},{"startTime":4.926,"endTime":8.566,"body":"Hi, my name is Joel Bouchard and today I'm"},{"startTime":4.926,"endTime":8.566,"body":"here to talk to you about how to become a"},{"startTime":8.566,"endTime":11.446,"body":"better podcast guest by questioning"},{"startTime":8.566,"endTime":11.446,"body":"yourself."},{"startTime":11.446,"endTime":14.746,"body":"When I say question yourself, I'm not"},{"startTime":11.446,"endTime":14.746,"body":"talking about conducting mock interviews"},{"startTime":14.746,"endTime":19.566,"body":"to sharpen your responses or testing your"},{"startTime":14.746,"endTime":19.566,"body":"content knowledge on expected questions or"},{"startTime":19.566,"endTime":22.346,"body":"really any other overtly marketable"},{"startTime":19.566,"endTime":22.346,"body":"practice."},{"startTime":22.346,"endTime":26.366,"body":"What I'm talking about is asking why you"},{"startTime":22.346,"endTime":26.366,"body":"actually podcast."},{"startTime":26.366,"endTime":29.934,"body":"I'm hoping that what you'll find by"},{"startTime":26.366,"endTime":29.934,"body":"indulging in my blasphemous request"},{"startTime":29.934,"endTime":34.194,"body":"to forget marketable skills for 10 minutes"},{"startTime":29.934,"endTime":34.194,"body":"is the most marketable skill of all,"},{"startTime":34.254,"endTime":35.194,"body":"purpose."},{"startTime":35.274,"endTime":38.234,"body":"You might think you already know your"},{"startTime":35.274,"endTime":38.234,"body":"purpose for being a guest speaker on"},{"startTime":38.234,"endTime":43.494,"body":"podcasts, but if you ever find yourself"},{"startTime":38.234,"endTime":43.494,"body":"feeling disconnected from hosts, fielding"},{"startTime":43.494,"endTime":47.674,"body":"questions that don't seem appropriate for"},{"startTime":43.494,"endTime":47.674,"body":"you, or getting subpar reviews or little"},{"startTime":47.674,"endTime":52.214,"body":"feedback, there's a good chance you've"},{"startTime":47.674,"endTime":52.214,"body":"either misunderstood yourself or your"},{"startTime":52.214,"endTime":54.174,"body":"place in the podcast ecosystem."},{"startTime":54.714,"endTime":58.654,"body":"The good news is there's a tool to fix"},{"startTime":54.714,"endTime":58.654,"body":"this, and I want to demonstrate it through"},{"startTime":58.654,"endTime":59.726,"body":"some advice"},{"startTime":59.726,"endTime":62.146,"body":"from the world's top podcaster."},{"startTime":62.506,"endTime":65.926,"body":"Here's what he has to say about podcasting"},{"startTime":62.506,"endTime":65.926,"body":"the right way."},{"startTime":65.926,"endTime":69.646,"body":"Humanity is at its best when we're"},{"startTime":65.926,"endTime":69.646,"body":"questioning ourselves and each other."},{"startTime":69.646,"endTime":72.286,"body":"We need to remember that we can't teach"},{"startTime":69.646,"endTime":72.286,"body":"anybody anything."},{"startTime":72.286,"endTime":74.566,"body":"We can only make them think."},{"startTime":75.226,"endTime":78.806,"body":"Understanding the question being asked is"},{"startTime":75.226,"endTime":78.806,"body":"half the answer."},{"startTime":79.186,"endTime":82.426,"body":"Intelligent people learn from everything"},{"startTime":79.186,"endTime":82.426,"body":"and everyone."},{"startTime":82.506,"endTime":86.826,"body":"Average people learn from their"},{"startTime":82.506,"endTime":86.826,"body":"experiences, and stupid people already"},{"startTime":86.826,"endTime":88.364,"body":"have all the answers."},{"startTime":88.654,"endTime":92.614,"body":"So this wasn't said by a podcaster, but"},{"startTime":88.654,"endTime":92.614,"body":"it's actually an amalgamation of curated"},{"startTime":92.614,"endTime":96.394,"body":"paraphrases from Socrates about the nature"},{"startTime":92.614,"endTime":96.394,"body":"of conversation."},{"startTime":96.414,"endTime":100.074,"body":"Because that's what podcasting is, a"},{"startTime":96.414,"endTime":100.074,"body":"conversation."},{"startTime":100.074,"endTime":102.084,"body":"Sometimes as guests, we forget this."},{"startTime":102.084,"endTime":106.574,"body":"And when we do, we not only heard our own"},{"startTime":102.084,"endTime":106.574,"body":"message, but we disrespect the host, the"},{"startTime":106.574,"endTime":109.274,"body":"show, and what podcasting is about."},{"startTime":109.274,"endTime":113.614,"body":"So if the reference to Socrates didn't tip"},{"startTime":109.274,"endTime":113.614,"body":"you off, the tool to fix your podcasting"},{"startTime":113.614,"endTime":115.434,"body":"disconnect is philosophy."},{"startTime":115.434,"endTime":117.262,"body":"I'm going to outline why that is."},{"startTime":117.262,"endTime":121.422,"body":"what problems it addresses, what you can"},{"startTime":117.262,"endTime":121.422,"body":"do about it, and what to expect from it."},{"startTime":121.422,"endTime":126.382,"body":"I need to preface this by noting that"},{"startTime":121.422,"endTime":126.382,"body":"philosophy is an inherently long, complex,"},{"startTime":126.382,"endTime":128.102,"body":"and ambiguous process."},{"startTime":128.102,"endTime":132.282,"body":"And the purpose of this talk is to give"},{"startTime":128.102,"endTime":132.282,"body":"you short, simple, and precise advice."},{"startTime":132.282,"endTime":134.802,"body":"So the work you start here won't end here."},{"startTime":134.802,"endTime":138.542,"body":"You'll need to continue to think and"},{"startTime":134.802,"endTime":138.542,"body":"revise your philosophy of podcasting"},{"startTime":138.542,"endTime":140.402,"body":"continually throughout your journey."},{"startTime":140.402,"endTime":143.262,"body":"I always tell people that philosophy is"},{"startTime":140.402,"endTime":143.262,"body":"everybody's favorite topic."},{"startTime":143.262,"endTime":144.942,"body":"They just don't know it yet."},{"startTime":144.942,"endTime":148.642,"body":"That's because our philosophy is the"},{"startTime":144.942,"endTime":148.642,"body":"reason we believe and do what we do."},{"startTime":148.642,"endTime":149.802,"body":"So we all have one."},{"startTime":149.802,"endTime":152.862,"body":"It's just that some of us haven't thought"},{"startTime":149.802,"endTime":152.862,"body":"about it very much."},{"startTime":152.862,"endTime":158.182,"body":"If you've ever read a book or watched a"},{"startTime":152.862,"endTime":158.182,"body":"movie or TV show and spotted a continuity"},{"startTime":158.182,"endTime":163.502,"body":"error, what that is is essentially a"},{"startTime":158.182,"endTime":163.502,"body":"philosophical failure, a break in logic."},{"startTime":163.502,"endTime":166.262,"body":"We all possess these types of errors in"},{"startTime":163.502,"endTime":166.262,"body":"our own thinking."},{"startTime":166.262,"endTime":170.362,"body":"And while sometimes they present as big"},{"startTime":166.262,"endTime":170.362,"body":"things like biases or false beliefs, they"},{"startTime":170.362,"endTime":173.166,"body":"can also be smaller things that are even"},{"startTime":170.362,"endTime":173.166,"body":"harder for us to notice."},{"startTime":173.166,"endTime":175.906,"body":"like self -centeredness or a lack of"},{"startTime":173.166,"endTime":175.906,"body":"perspective."},{"startTime":175.906,"endTime":179.746,"body":"When these unexamined traits find their"},{"startTime":175.906,"endTime":179.746,"body":"way into our podcasting approach, they"},{"startTime":179.746,"endTime":184.066,"body":"lead to an uncomfortable disconnect with"},{"startTime":179.746,"endTime":184.066,"body":"the host and audience that you as the"},{"startTime":184.066,"endTime":188.746,"body":"guest may or may not notice, but it's"},{"startTime":184.066,"endTime":188.746,"body":"gonna certainly adversely affect your"},{"startTime":188.746,"endTime":189.686,"body":"messaging."},{"startTime":189.686,"endTime":194.446,"body":"As a podcast guest, I often have pre and"},{"startTime":189.686,"endTime":194.446,"body":"post show conversations with hosts about"},{"startTime":194.446,"endTime":196.386,"body":"their experiences with special guests."},{"startTime":196.386,"endTime":198.686,"body":"I hear the same thing over and over."},{"startTime":198.686,"endTime":201.998,"body":"There's some fascinating and knowledgeable"},{"startTime":198.686,"endTime":201.998,"body":"guests out there."},{"startTime":201.998,"endTime":205.658,"body":"And there are some guests who only think"},{"startTime":201.998,"endTime":205.658,"body":"about themselves."},{"startTime":205.658,"endTime":209.738,"body":"As a podcast host myself, I'm tempted to"},{"startTime":205.658,"endTime":209.738,"body":"agree with this assessment."},{"startTime":209.738,"endTime":213.098,"body":"But as a philosopher, I needed to dig a"},{"startTime":209.738,"endTime":213.098,"body":"little deeper."},{"startTime":213.098,"endTime":216.098,"body":"And by doing so, I believe I found the"},{"startTime":213.098,"endTime":216.098,"body":"root issue."},{"startTime":216.098,"endTime":217.778,"body":"This is what it boils down to."},{"startTime":217.778,"endTime":220.778,"body":"There are three types of podcasts that"},{"startTime":217.778,"endTime":220.778,"body":"accept guests."},{"startTime":220.778,"endTime":224.758,"body":"Those looking to talk about products,"},{"startTime":220.778,"endTime":224.758,"body":"those looking to talk about knowledge, and"},{"startTime":224.758,"endTime":226.878,"body":"those looking to talk about ideas."},{"startTime":226.878,"endTime":231.398,"body":"For instance, some podcasts I've been on"},{"startTime":226.878,"endTime":231.398,"body":"want to talk about the latest album I've"},{"startTime":231.398,"endTime":231.95,"body":"released."},{"startTime":231.95,"endTime":233.35,"body":"which is a product."},{"startTime":233.35,"endTime":237.99,"body":"Some shows want to talk about a specific"},{"startTime":233.35,"endTime":237.99,"body":"topic in psychology I've studied, which is"},{"startTime":237.99,"endTime":240.05,"body":"a specific type of knowledge."},{"startTime":240.19,"endTime":244.51,"body":"Some shows just want to have a back and"},{"startTime":240.19,"endTime":244.51,"body":"forth about a series of loosely related"},{"startTime":244.51,"endTime":246.79,"body":"topics, like an organic conversation."},{"startTime":246.79,"endTime":249.47,"body":"And this is essentially about ideas."},{"startTime":249.47,"endTime":253.25,"body":"What I've learned is that each of these"},{"startTime":249.47,"endTime":253.25,"body":"types of podcasts requires the right"},{"startTime":253.25,"endTime":254.21,"body":"approach."},{"startTime":254.21,"endTime":257.83,"body":"If I go on a podcast that wants to talk"},{"startTime":254.21,"endTime":257.83,"body":"about my latest album and instead I share"},{"startTime":257.83,"endTime":259.182,"body":"my life's journey,"},{"startTime":259.182,"endTime":262.642,"body":"then the host will feel a disconnect and"},{"startTime":259.182,"endTime":262.642,"body":"attribute it to self -centeredness."},{"startTime":262.642,"endTime":266.802,"body":"If I go on a show that wants to talk to me"},{"startTime":262.642,"endTime":266.802,"body":"about a specific psychological topic and"},{"startTime":266.802,"endTime":270.822,"body":"instead I talk about the book I'm writing,"},{"startTime":266.802,"endTime":270.822,"body":"the host will feel a disconnect and"},{"startTime":270.822,"endTime":272.502,"body":"attribute it to self -centeredness."},{"startTime":272.502,"endTime":276.482,"body":"If a host wants to have an engaging"},{"startTime":272.502,"endTime":276.482,"body":"unstructured conversation and I bring"},{"startTime":276.482,"endTime":280.682,"body":"everything back to a psychological"},{"startTime":276.482,"endTime":280.682,"body":"paradigm I've studied, well, you guessed"},{"startTime":280.682,"endTime":284.902,"body":"it, the host will feel a disconnect and"},{"startTime":280.682,"endTime":284.902,"body":"attribute it to self -centeredness."},{"startTime":284.902,"endTime":288.59,"body":"And here's the thing, we are all self"},{"startTime":284.902,"endTime":288.59,"body":"-centered."},{"startTime":288.59,"endTime":291.09,"body":"Not because we want to be, but because we"},{"startTime":288.59,"endTime":291.09,"body":"have no choice."},{"startTime":291.09,"endTime":294.67,"body":"It's built into the subjectivity of our"},{"startTime":291.09,"endTime":294.67,"body":"consciousness."},{"startTime":295.03,"endTime":298.69,"body":"Even if I'm actively trying to be"},{"startTime":295.03,"endTime":298.69,"body":"empathetic, I'm still imagining what"},{"startTime":298.69,"endTime":301.61,"body":"somebody else is thinking from my"},{"startTime":298.69,"endTime":301.61,"body":"perspective."},{"startTime":301.69,"endTime":303.69,"body":"So how do we address this problem?"},{"startTime":303.91,"endTime":307.17,"body":"Let's revisit our Socrates paraphrases"},{"startTime":303.91,"endTime":307.17,"body":"from earlier."},{"startTime":307.27,"endTime":311.01,"body":"Humanity is at its best when we're"},{"startTime":307.27,"endTime":311.01,"body":"questioning ourselves and each other."},{"startTime":311.29,"endTime":315.45,"body":"This statement highlights the importance"},{"startTime":311.29,"endTime":315.45,"body":"of not assuming we understand ourselves,"},{"startTime":315.45,"endTime":317.198,"body":"our reasons for podcasting,"},{"startTime":317.198,"endTime":319.558,"body":"or the correctness of our approach."},{"startTime":319.738,"endTime":323.898,"body":"It also provides an actionable bombshell"},{"startTime":319.738,"endTime":323.898,"body":"for podcast guests."},{"startTime":324.218,"endTime":325.998,"body":"Ask your host questions."},{"startTime":326.198,"endTime":330.618,"body":"This is especially useful for podcasts"},{"startTime":326.198,"endTime":330.618,"body":"about ideas, but I've yet to encounter a"},{"startTime":330.618,"endTime":334.538,"body":"host who didn't want to be an active"},{"startTime":330.618,"endTime":334.538,"body":"participant in the conversation."},{"startTime":335.118,"endTime":339.498,"body":"The next thing he said was, we need to"},{"startTime":335.118,"endTime":339.498,"body":"remember that we can't teach anybody"},{"startTime":339.498,"endTime":340.138,"body":"anything."},{"startTime":340.138,"endTime":342.118,"body":"We can only make them think."},{"startTime":342.606,"endTime":347.486,"body":"The takeaway for podcast guests here is to"},{"startTime":342.606,"endTime":347.486,"body":"not assume a position of superiority or"},{"startTime":347.486,"endTime":350.426,"body":"attempt to force your position on hosts or"},{"startTime":347.486,"endTime":350.426,"body":"audiences."},{"startTime":350.866,"endTime":355.066,"body":"Some of you have controversial positions"},{"startTime":350.866,"endTime":355.066,"body":"and there's nothing inherently wrong with"},{"startTime":355.066,"endTime":356.026,"body":"this."},{"startTime":356.026,"endTime":360.666,"body":"Intellectual conversations are built on"},{"startTime":356.026,"endTime":360.666,"body":"the examination and debate of ideas."},{"startTime":360.906,"endTime":364.386,"body":"However, you must always allow room for"},{"startTime":360.906,"endTime":364.386,"body":"the host to question you."},{"startTime":364.386,"endTime":369.426,"body":"And most importantly, you must always be"},{"startTime":364.386,"endTime":369.426,"body":"open to the notion that you may be wrong"},{"startTime":369.426,"endTime":371.31,"body":"and that being wrong or ignorant"},{"startTime":371.31,"endTime":374.25,"body":"is the only way true growth can occur."},{"startTime":374.89,"endTime":379.63,"body":"Next, Socrates says understanding the"},{"startTime":374.89,"endTime":379.63,"body":"question being asked is half the answer."},{"startTime":379.97,"endTime":381.57,"body":"Listen to your host."},{"startTime":381.67,"endTime":383.55,"body":"Listen to their questions."},{"startTime":383.61,"endTime":387.47,"body":"Don't be a prisoner to your talking points"},{"startTime":383.61,"endTime":387.47,"body":"and don't be thinking about how you're"},{"startTime":387.47,"endTime":390.23,"body":"going to respond while the host is still"},{"startTime":387.47,"endTime":390.23,"body":"talking."},{"startTime":390.51,"endTime":392.53,"body":"Don't be afraid to pause."},{"startTime":392.85,"endTime":396.73,"body":"Understanding the questions being asked is"},{"startTime":392.85,"endTime":396.73,"body":"the only way a coherent interview can take"},{"startTime":396.73,"endTime":397.67,"body":"place."},{"startTime":398.446,"endTime":402.666,"body":"Finally, my last paraphrase from Socrates"},{"startTime":398.446,"endTime":402.666,"body":"was, intelligent people learn from"},{"startTime":402.666,"endTime":407.226,"body":"everything and everyone, average people"},{"startTime":402.666,"endTime":407.226,"body":"learn from their experiences, and stupid"},{"startTime":407.226,"endTime":409.746,"body":"people already have all the answers."},{"startTime":410.146,"endTime":414.186,"body":"While I agree with this assessment, I"},{"startTime":410.146,"endTime":414.186,"body":"think the podcasting setting is more"},{"startTime":414.186,"endTime":415.766,"body":"nuanced than this."},{"startTime":415.766,"endTime":419.606,"body":"If a guest seems like they have all the"},{"startTime":415.766,"endTime":419.606,"body":"answers when they obviously don't, they"},{"startTime":419.606,"endTime":424.666,"body":"may be stupid, but more likely they're"},{"startTime":419.606,"endTime":424.666,"body":"just nervous, inexperienced, or overly"},{"startTime":424.666,"endTime":426.634,"body":"devoted to their talking points."},{"startTime":427.214,"endTime":430.214,"body":"All of these problems stem from a simple"},{"startTime":427.214,"endTime":430.214,"body":"oversight."},{"startTime":430.214,"endTime":434.274,"body":"The failure to remember that podcasting is"},{"startTime":430.214,"endTime":434.274,"body":"just a conversation."},{"startTime":434.954,"endTime":438.754,"body":"Every time I remember this, my guest"},{"startTime":434.954,"endTime":438.754,"body":"appearances go much smoother."},{"startTime":439.474,"endTime":441.594,"body":"Average people learn from their"},{"startTime":439.474,"endTime":441.594,"body":"experiences."},{"startTime":441.754,"endTime":446.434,"body":"This is true, and while it's enough to get"},{"startTime":441.754,"endTime":446.434,"body":"us by in everyday life, being a podcast"},{"startTime":446.434,"endTime":450.574,"body":"guest means having something above average"},{"startTime":446.434,"endTime":450.574,"body":"to offer the host an audience."},{"startTime":450.734,"endTime":454.754,"body":"So if you're relying solely on your own"},{"startTime":450.734,"endTime":454.754,"body":"thoughts, experiences, and point of view"},{"startTime":454.754,"endTime":456.16,"body":"to carry you through,"},{"startTime":456.398,"endTime":460.078,"body":"The host, audience, and maybe yourself"},{"startTime":456.398,"endTime":460.078,"body":"will probably find the results"},{"startTime":460.078,"endTime":461.598,"body":"unsatisfactory."},{"startTime":461.818,"endTime":464.638,"body":"Intelligent people learn from everything"},{"startTime":461.818,"endTime":464.638,"body":"and everyone."},{"startTime":464.718,"endTime":468.278,"body":"Notice that Socrates doesn't say"},{"startTime":464.718,"endTime":468.278,"body":"intelligent people learn from scholarly"},{"startTime":468.278,"endTime":470.398,"body":"texts and other intelligent people."},{"startTime":470.398,"endTime":474.198,"body":"To be a great podcast guest, you have to"},{"startTime":470.398,"endTime":474.198,"body":"realize you can learn from everything and"},{"startTime":474.198,"endTime":478.578,"body":"everyone, because not every podcast host"},{"startTime":474.198,"endTime":478.578,"body":"is going to be a top talent."},{"startTime":478.578,"endTime":482.8,"body":"And some of the questions and content"},{"startTime":478.578,"endTime":482.8,"body":"presented may be subpar."},{"startTime":482.83,"endTime":486.65,"body":"rather than becoming flustered,"},{"startTime":482.83,"endTime":486.65,"body":"frustrated, or throwing in the towel, we"},{"startTime":486.65,"endTime":491.87,"body":"need to identify what we have to offer"},{"startTime":486.65,"endTime":491.87,"body":"this guest and this audience, and in turn,"},{"startTime":491.87,"endTime":494.23,"body":"identify what we can learn from them."},{"startTime":494.23,"endTime":497.53,"body":"So what are some actionable ways we can"},{"startTime":494.23,"endTime":497.53,"body":"implement these insights?"},{"startTime":497.53,"endTime":501.17,"body":"It starts with legitimately figuring out"},{"startTime":497.53,"endTime":501.17,"body":"what you have to offer."},{"startTime":501.17,"endTime":502.55,"body":"Is it a product?"},{"startTime":502.55,"endTime":506.65,"body":"Are you an artist, entrepreneur, business"},{"startTime":502.55,"endTime":506.65,"body":"person, or inventor who's trying to get"},{"startTime":506.65,"endTime":509.87,"body":"the word out about your album, book, app,"},{"startTime":506.65,"endTime":509.87,"body":"gadget?"},{"startTime":509.87,"endTime":511.246,"body":"Is it knowledge?"},{"startTime":511.246,"endTime":514.846,"body":"Are you an academic, R \u0026D leader, or"},{"startTime":511.246,"endTime":514.846,"body":"subject matter expert who can provide"},{"startTime":514.846,"endTime":518.566,"body":"insights or answers to questions about"},{"startTime":514.846,"endTime":518.566,"body":"areas that lay people are interested in"},{"startTime":518.566,"endTime":520.486,"body":"but don't really understand?"},{"startTime":520.486,"endTime":521.416,"body":"Is it ideas?"},{"startTime":521.416,"endTime":523.946,"body":"And this, to me, is the beauty of"},{"startTime":521.416,"endTime":523.946,"body":"podcasting."},{"startTime":523.946,"endTime":525.686,"body":"Anybody can talk about ideas."},{"startTime":525.686,"endTime":529.226,"body":"But to do so meaningfully, you have to"},{"startTime":525.686,"endTime":529.226,"body":"have thought deeply about the subject"},{"startTime":529.226,"endTime":533.086,"body":"area, and you have to have honed your"},{"startTime":529.226,"endTime":533.086,"body":"interpersonal skills to dig out the"},{"startTime":533.086,"endTime":535.646,"body":"deepest insights and play off the host."},{"startTime":535.646,"endTime":539.306,"body":"Once you know what you have to offer, you"},{"startTime":535.646,"endTime":539.306,"body":"can better target podcasts that are"},{"startTime":539.306,"endTime":540.494,"body":"looking for that offering"},{"startTime":540.494,"endTime":545.854,"body":"and avoid putting yourself and a host in a"},{"startTime":540.494,"endTime":545.854,"body":"bad situation because the fit isn't right."},{"startTime":545.854,"endTime":549.194,"body":"Maybe you're sitting there thinking, but I"},{"startTime":545.854,"endTime":549.194,"body":"fit all of those categories."},{"startTime":549.194,"endTime":550.154,"body":"So do I."},{"startTime":550.154,"endTime":552.534,"body":"And this has an upside and a downside."},{"startTime":552.534,"endTime":555.274,"body":"The upside is that the podcasting world is"},{"startTime":552.534,"endTime":555.274,"body":"our oyster."},{"startTime":555.274,"endTime":559.934,"body":"We can guest on a wide variety of shows"},{"startTime":555.274,"endTime":559.934,"body":"and have a lot to offer diverse audiences."},{"startTime":559.934,"endTime":563.854,"body":"The downside is that adopting a single"},{"startTime":559.934,"endTime":563.854,"body":"approach to guest appearances is now out"},{"startTime":563.854,"endTime":564.794,"body":"the window."},{"startTime":564.794,"endTime":568.774,"body":"The burden falls on us to be flexible and"},{"startTime":564.794,"endTime":568.774,"body":"understand the type of podcast we're"},{"startTime":568.774,"endTime":569.614,"body":"appearing on"},{"startTime":569.614,"endTime":572.274,"body":"and what those podcasts hope to gain from"},{"startTime":569.614,"endTime":572.274,"body":"us."},{"startTime":572.274,"endTime":576.254,"body":"Make no mistake, the podcast is about the"},{"startTime":572.274,"endTime":576.254,"body":"audience."},{"startTime":576.254,"endTime":579.774,"body":"The audience is gathered by the show, the"},{"startTime":576.254,"endTime":579.774,"body":"show is administered by the host, and the"},{"startTime":579.774,"endTime":581.894,"body":"host invites guests into their world."},{"startTime":581.894,"endTime":585.014,"body":"We as guests are the least important piece"},{"startTime":581.894,"endTime":585.014,"body":"of this puzzle."},{"startTime":585.014,"endTime":588.754,"body":"And that's why we should always be"},{"startTime":585.014,"endTime":588.754,"body":"grateful for appearances and be seeking"},{"startTime":588.754,"endTime":592.374,"body":"ways to better serve the show rather than"},{"startTime":588.754,"endTime":592.374,"body":"the other way around."},{"startTime":592.374,"endTime":595.754,"body":"When we know what we have to offer and"},{"startTime":592.374,"endTime":595.754,"body":"we've identified the types of shows that"},{"startTime":595.754,"endTime":599.214,"body":"we suit, the next step is engaging in"},{"startTime":595.754,"endTime":599.214,"body":"conversation"},{"startTime":599.214,"endTime":600.594,"body":"and the more the better."},{"startTime":600.594,"endTime":604.954,"body":"While we once again let the hosts take the"},{"startTime":600.594,"endTime":604.954,"body":"lead here, I found that many hosts love to"},{"startTime":604.954,"endTime":609.834,"body":"talk pre -show and that leads to better"},{"startTime":604.954,"endTime":609.834,"body":"podcasts and increased insights, including"},{"startTime":609.834,"endTime":611.914,"body":"what I'm sharing with you today."},{"startTime":611.934,"endTime":615.974,"body":"Importantly, if you find your approach"},{"startTime":611.934,"endTime":615.974,"body":"changing drastically from pre -show to"},{"startTime":615.974,"endTime":620.314,"body":"podcast, you're probably losing sight of"},{"startTime":615.974,"endTime":620.314,"body":"the conversational element."},{"startTime":620.354,"endTime":624.454,"body":"Remember to listen, remember to ask"},{"startTime":620.354,"endTime":624.454,"body":"questions, and remember that you're not"},{"startTime":624.454,"endTime":627.214,"body":"running the show or taking the role of"},{"startTime":624.454,"endTime":627.214,"body":"teacher."},{"startTime":627.214,"endTime":631.234,"body":"You're there to provide a new insight that"},{"startTime":627.214,"endTime":631.234,"body":"is open for discussion."},{"startTime":631.294,"endTime":636.734,"body":"If, if you have talking points, forget"},{"startTime":631.294,"endTime":636.734,"body":"about them until the time arises in the"},{"startTime":636.734,"endTime":639.354,"body":"conversation and they can be used"},{"startTime":636.734,"endTime":639.354,"body":"naturally."},{"startTime":639.654,"endTime":643.494,"body":"Instead, focus on finding out what the"},{"startTime":639.654,"endTime":643.494,"body":"host and audience want from you and"},{"startTime":643.494,"endTime":647.314,"body":"deliver on that even if you never get to"},{"startTime":643.494,"endTime":647.314,"body":"what you want to talk about."},{"startTime":647.414,"endTime":651.274,"body":"I promise you're much more likely to be"},{"startTime":647.414,"endTime":651.274,"body":"invited back on and get a chance to talk"},{"startTime":651.274,"endTime":655.434,"body":"about it then, which is a much better"},{"startTime":651.274,"endTime":655.434,"body":"approach than forcing a bad interview."},{"startTime":655.474,"endTime":657.454,"body":"If it isn't obvious by this point,"},{"startTime":657.454,"endTime":661.674,"body":"Know that you have a huge leg up as a"},{"startTime":657.454,"endTime":661.674,"body":"guest by listening to the podcast before"},{"startTime":661.674,"endTime":663.054,"body":"you appear on it."},{"startTime":663.054,"endTime":666.254,"body":"Finally, like every parent at a T -ball"},{"startTime":663.054,"endTime":666.254,"body":"game, I'm going to leave you with a cliche"},{"startTime":666.254,"endTime":667.254,"body":"refrain."},{"startTime":667.254,"endTime":668.494,"body":"Have fun."},{"startTime":668.854,"endTime":670.034,"body":"Don't overlook this step."},{"startTime":670.034,"endTime":672.414,"body":"Remember, philosophy is about digging"},{"startTime":670.034,"endTime":672.414,"body":"deeper."},{"startTime":672.414,"endTime":675.834,"body":"Understanding that if your primary"},{"startTime":672.414,"endTime":675.834,"body":"motivation for podcasting is selling your"},{"startTime":675.834,"endTime":680.054,"body":"product, imparting your knowledge, or"},{"startTime":675.834,"endTime":680.054,"body":"sharing your ideas, you're likely to burn"},{"startTime":680.054,"endTime":684.854,"body":"out unsuccessfully no matter how well you"},{"startTime":680.054,"endTime":684.854,"body":"implement the suggestions in this talk."},{"startTime":685.358,"endTime":688.908,"body":"The motivation for having these"},{"startTime":685.358,"endTime":688.908,"body":"conversations must be intrinsic."},{"startTime":688.908,"endTime":690.958,"body":"It must come from within."},{"startTime":691.258,"endTime":694.618,"body":"This is a simplified version of"},{"startTime":691.258,"endTime":694.618,"body":"Aristotle's eudaimonia."},{"startTime":694.618,"endTime":697.638,"body":"Podcasting should leave you feeling happy"},{"startTime":694.618,"endTime":697.638,"body":"and fulfilled."},{"startTime":697.638,"endTime":701.898,"body":"And if it does that for you and your host,"},{"startTime":697.638,"endTime":701.898,"body":"then even some shaky appearances won't"},{"startTime":701.898,"endTime":703.198,"body":"wreck your career."},{"startTime":703.338,"endTime":705.338,"body":"Trust me, I've had a few."},{"startTime":705.338,"endTime":707.838,"body":"Always remember, it's bigger than us."},{"startTime":707.838,"endTime":709.098,"body":"Thank you."},{"startTime":709.178,"endTime":713.208,"body":"For more episodes, please visit podmatch"},{"startTime":709.178,"endTime":713.208,"body":".com forward slash episodes."},{"startTime":713.208,"endTime":714.898,"body":"Thank you so much for listening."}]}