{"version":"1.0.0","segments":[{"startTime":29.866,"endTime":32.826,"body":"You're listening to Podcasting Made"},{"startTime":29.866,"endTime":32.826,"body":"Simple."},{"startTime":33.566,"endTime":38.486,"body":"If you've ever been asked to get in front"},{"startTime":33.566,"endTime":38.486,"body":"of a microphone and share your story,"},{"startTime":38.486,"endTime":43.025999999999996,"body":"share your ideas, share your wisdom with"},{"startTime":38.486,"endTime":43.025999999999996,"body":"the person on the other side who's got a"},{"startTime":43.025999999999996,"endTime":46.946,"body":"mic in front of their face, you know that"},{"startTime":43.025999999999996,"endTime":46.946,"body":"it's not as easy as it sounds."},{"startTime":46.946,"endTime":52.586,"body":"Something changes in the dynamic when that"},{"startTime":46.946,"endTime":52.586,"body":"microphone is placed in front of you."},{"startTime":52.586,"endTime":55.686,"body":"You immediately begin to think, well,"},{"startTime":52.586,"endTime":55.686,"body":"who's going to hear this?"},{"startTime":55.686,"endTime":57.034,"body":"Who's listening?"},{"startTime":57.034,"endTime":58.664,"body":"What is the audience going to think of me?"},{"startTime":58.664,"endTime":59.544,"body":"What are they going to say?"},{"startTime":59.544,"endTime":63.013999999999996,"body":"Am I going to sound smart to them or am I"},{"startTime":59.544,"endTime":63.013999999999996,"body":"going to sound like I know what I'm"},{"startTime":63.013999999999996,"endTime":63.694,"body":"talking about?"},{"startTime":63.694,"endTime":68.574,"body":"Am I even supposed to be here because of"},{"startTime":63.694,"endTime":68.574,"body":"the audience and what they might think?"},{"startTime":68.574,"endTime":70.574,"body":"Are they going to think that I don't"},{"startTime":68.574,"endTime":70.574,"body":"belong?"},{"startTime":70.574,"endTime":75.554,"body":"We put this pressure on ourselves to feel"},{"startTime":70.574,"endTime":75.554,"body":"brilliant or to say something brilliant,"},{"startTime":75.554,"endTime":80.294,"body":"to say something profound or deeply"},{"startTime":75.554,"endTime":80.294,"body":"insightful in that moment."},{"startTime":80.294,"endTime":82.914,"body":"So we heaped pressure on our shoulders."},{"startTime":82.914,"endTime":86.534,"body":"And then of course we get the podcast"},{"startTime":82.914,"endTime":86.534,"body":"voice."},{"startTime":86.634,"endTime":92.554,"body":"where we want to make sure that our"},{"startTime":86.634,"endTime":92.554,"body":"inflection and tone come off as if we are"},{"startTime":92.554,"endTime":96.154,"body":"truly well -versed in being on a podcast."},{"startTime":96.574,"endTime":97.694,"body":"Isn't that right?"},{"startTime":97.694,"endTime":100.394,"body":"And so we just, we heap all this pressure"},{"startTime":97.694,"endTime":100.394,"body":"on ourselves."},{"startTime":100.394,"endTime":104.404,"body":"The dynamic changes when a microphone is"},{"startTime":100.394,"endTime":104.404,"body":"placed in front of us."},{"startTime":104.404,"endTime":105.904,"body":"You can call it imposter syndrome."},{"startTime":105.904,"endTime":109.134,"body":"You can call it, like I've done several"},{"startTime":105.904,"endTime":109.134,"body":"times here, pressure."},{"startTime":109.134,"endTime":111.134,"body":"No matter what, the dynamic changes."},{"startTime":111.134,"endTime":115.174,"body":"And so what I want to talk to you about"},{"startTime":111.134,"endTime":115.174,"body":"today is how do you show up more"},{"startTime":115.174,"endTime":116.01,"body":"confidently?"},{"startTime":116.01,"endTime":118.61,"body":"when you are a guest on a podcast."},{"startTime":118.81,"endTime":121.19,"body":"A lot has been said or written."},{"startTime":121.19,"endTime":125.72,"body":"We all know the fear of public speaking"},{"startTime":121.19,"endTime":125.72,"body":"and being on a podcast is a form of that,"},{"startTime":125.72,"endTime":126.39,"body":"yes."},{"startTime":126.39,"endTime":130.82999999999998,"body":"It's not exactly being on a stage in front"},{"startTime":126.39,"endTime":130.82999999999998,"body":"of a live audience, but it is a form of"},{"startTime":130.82999999999998,"endTime":134.31,"body":"public speaking and people do have real"},{"startTime":130.82999999999998,"endTime":134.31,"body":"fears about it."},{"startTime":134.31,"endTime":138.35,"body":"Now, if you're a podcast host, maybe some"},{"startTime":134.31,"endTime":138.35,"body":"of this stuff will help you assuage some"},{"startTime":138.35,"endTime":140.89,"body":"of those fears that your guests might"},{"startTime":138.35,"endTime":140.89,"body":"have."},{"startTime":140.89,"endTime":144.682,"body":"But if you are somebody who wants to be on"},{"startTime":140.89,"endTime":144.682,"body":"more podcasts or somebody who"},{"startTime":144.682,"endTime":146.902,"body":"is a guest who wants to show up more"},{"startTime":144.682,"endTime":146.902,"body":"confidently."},{"startTime":146.902,"endTime":150.682,"body":"What I want to talk to you about today,"},{"startTime":146.902,"endTime":150.682,"body":"hopefully will help you do that."},{"startTime":150.682,"endTime":154.742,"body":"And I have a lot of experience in this"},{"startTime":150.682,"endTime":154.742,"body":"being a podcast guest myself, but more"},{"startTime":154.742,"endTime":160.22199999999998,"body":"importantly, I was the host of a fitness"},{"startTime":154.742,"endTime":160.22199999999998,"body":"podcast for many, many years, specifically"},{"startTime":160.22199999999998,"endTime":162.16199999999998,"body":"focused on dads."},{"startTime":162.44199999999998,"endTime":168.362,"body":"And yes, it seems like everybody and their"},{"startTime":162.44199999999998,"endTime":168.362,"body":"mom or dad has a podcast these days, but"},{"startTime":168.362,"endTime":171.922,"body":"the bulk majority of my guests that came"},{"startTime":168.362,"endTime":171.922,"body":"on that show were people who I was the"},{"startTime":171.922,"endTime":173.962,"body":"first show they had ever been on."},{"startTime":173.962,"endTime":177.422,"body":"They had this question in their mind like,"},{"startTime":173.962,"endTime":177.422,"body":"what would I say?"},{"startTime":177.422,"endTime":179.822,"body":"Like, why do you want me on a podcast?"},{"startTime":179.84199999999998,"endTime":183.982,"body":"There was an immediate lack of confidence"},{"startTime":179.84199999999998,"endTime":183.982,"body":"and an immediate questioning of that"},{"startTime":183.982,"endTime":185.902,"body":"person's ability to even be on the show."},{"startTime":185.902,"endTime":191.422,"body":"And so hopefully if you listen to these"},{"startTime":185.902,"endTime":191.422,"body":"things today that I'm going to go through,"},{"startTime":191.422,"endTime":196.56199999999998,"body":"hopefully that helps change a little bit"},{"startTime":191.422,"endTime":196.56199999999998,"body":"of your own approach to being a podcast"},{"startTime":196.56199999999998,"endTime":197.34199999999998,"body":"guest."},{"startTime":197.34199999999998,"endTime":201.94199999999998,"body":"Okay, so the first thing and the most"},{"startTime":197.34199999999998,"endTime":201.94199999999998,"body":"important thing that I want to get across"},{"startTime":201.94199999999998,"endTime":202.84199999999998,"body":"to you."},{"startTime":202.986,"endTime":204.326,"body":"You're not an actor."},{"startTime":204.326,"endTime":206.12599999999998,"body":"You're not a performer."},{"startTime":206.12599999999998,"endTime":208.40599999999998,"body":"You don't have lines to recite."},{"startTime":208.40599999999998,"endTime":212.266,"body":"No one knows what you're going to say, not"},{"startTime":208.40599999999998,"endTime":212.266,"body":"even the host."},{"startTime":212.266,"endTime":215.62599999999998,"body":"And you don't have to be the smartest"},{"startTime":212.266,"endTime":215.62599999999998,"body":"person in the room."},{"startTime":215.62599999999998,"endTime":217.986,"body":"Now, there's of course, nuance and caveats"},{"startTime":215.62599999999998,"endTime":217.986,"body":"to all this."},{"startTime":217.986,"endTime":222.066,"body":"If you are a scientist talking about your"},{"startTime":217.986,"endTime":222.066,"body":"research, I'm going to assume that you're"},{"startTime":222.066,"endTime":224.74599999999998,"body":"pretty confident in your research and"},{"startTime":222.066,"endTime":224.74599999999998,"body":"talking about it."},{"startTime":224.74599999999998,"endTime":230.12599999999998,"body":"And some other things that I'm going to"},{"startTime":224.74599999999998,"endTime":230.12599999999998,"body":"address here later will touch on that"},{"startTime":230.12599999999998,"endTime":231.30599999999998,"body":"portion of it."},{"startTime":231.46599999999998,"endTime":235.386,"body":"knowing our material, but being able to"},{"startTime":231.46599999999998,"endTime":235.386,"body":"relate it to others in such a way that it"},{"startTime":235.386,"endTime":236.36599999999999,"body":"makes sense to them."},{"startTime":236.36599999999999,"endTime":239.226,"body":"That's another piece of showing up"},{"startTime":236.36599999999999,"endTime":239.226,"body":"confidently."},{"startTime":239.226,"endTime":243.666,"body":"But yes, of course, there are moments"},{"startTime":239.226,"endTime":243.666,"body":"where you may literally be the smartest"},{"startTime":243.666,"endTime":245.96599999999998,"body":"person in the room."},{"startTime":246.006,"endTime":254.666,"body":"But for the most part, most of us, taking"},{"startTime":246.006,"endTime":254.666,"body":"the pressure off of ourselves to act a"},{"startTime":254.666,"endTime":260.682,"body":"certain way, I just kind of talked about"},{"startTime":254.666,"endTime":260.682,"body":"the podcast voice, to sound a certain way."},{"startTime":260.682,"endTime":266.382,"body":"to perform a certain way when we have that"},{"startTime":260.682,"endTime":266.382,"body":"mic in front of us, that's not our intent,"},{"startTime":266.382,"endTime":271.062,"body":"that should not be our intent, that should"},{"startTime":266.382,"endTime":271.062,"body":"not be our goal as podcast guests."},{"startTime":271.302,"endTime":274.942,"body":"Because I'll tell you from the host"},{"startTime":271.302,"endTime":274.942,"body":"perspective, we want you."},{"startTime":274.942,"endTime":279.54200000000003,"body":"We want you to show up as your true and"},{"startTime":274.942,"endTime":279.54200000000003,"body":"authentic self, and I know that sounds"},{"startTime":279.54200000000003,"endTime":282.322,"body":"cliche these days, but it's absolutely"},{"startTime":279.54200000000003,"endTime":282.322,"body":"true."},{"startTime":282.322,"endTime":288.282,"body":"We invited you on for your perspective,"},{"startTime":282.322,"endTime":288.282,"body":"your wisdom, your uniqueness, so bring"},{"startTime":288.282,"endTime":289.622,"body":"that to us."},{"startTime":289.674,"endTime":293.854,"body":"And the way that we do that, the way that"},{"startTime":289.674,"endTime":293.854,"body":"you do that is by thinking of yourselves"},{"startTime":293.854,"endTime":298.334,"body":"not as an actor or a performer or being"},{"startTime":293.854,"endTime":298.334,"body":"the smartest person in the room, but being"},{"startTime":298.334,"endTime":299.914,"body":"a storyteller."},{"startTime":299.93399999999997,"endTime":304.834,"body":"And again, I know that there is pressure"},{"startTime":299.93399999999997,"endTime":304.834,"body":"in, well, what story do I tell and is my"},{"startTime":304.834,"endTime":306.154,"body":"story good enough?"},{"startTime":306.154,"endTime":308.81399999999996,"body":"And, you know, is it interesting enough?"},{"startTime":308.854,"endTime":312.99399999999997,"body":"Again, we want you, we want your"},{"startTime":308.854,"endTime":312.99399999999997,"body":"uniqueness."},{"startTime":313.034,"endTime":314.534,"body":"We want your wisdom."},{"startTime":314.534,"endTime":319.308,"body":"Your story doesn't have to be grand, but"},{"startTime":314.534,"endTime":319.308,"body":"it does have to be meaningful."},{"startTime":319.37,"endTime":322.90999999999997,"body":"And chances are that it is because"},{"startTime":319.37,"endTime":322.90999999999997,"body":"otherwise the podcast host would not have"},{"startTime":322.90999999999997,"endTime":325.49,"body":"invited you on the show in the first"},{"startTime":322.90999999999997,"endTime":325.49,"body":"place."},{"startTime":325.49,"endTime":329.19,"body":"So there is something in your story that"},{"startTime":325.49,"endTime":329.19,"body":"is real and true and authentic and we want"},{"startTime":329.19,"endTime":330.40999999999997,"body":"that from you."},{"startTime":330.40999999999997,"endTime":336.33,"body":"So here's the one of the ways that you can"},{"startTime":330.40999999999997,"endTime":336.33,"body":"be more confident as a guest on a show."},{"startTime":336.69,"endTime":342.45,"body":"Go in thinking, I don't need to recite"},{"startTime":336.69,"endTime":342.45,"body":"facts, figures, data, statistics, unless"},{"startTime":342.45,"endTime":345.57,"body":"that's part of why you're being asked on"},{"startTime":342.45,"endTime":345.57,"body":"the show, of course."},{"startTime":345.75,"endTime":348.01,"body":"Come in with a story to tell."},{"startTime":348.01,"endTime":349.93,"body":"Your host wants unique stories."},{"startTime":349.93,"endTime":353.19,"body":"So challenge yourself to bring that to"},{"startTime":349.93,"endTime":353.19,"body":"them."},{"startTime":353.19,"endTime":359.49,"body":"Speak in stories just as you would telling"},{"startTime":353.19,"endTime":359.49,"body":"a friend over coffee about whatever topic"},{"startTime":359.49,"endTime":362.61,"body":"you're coming on that podcast to discuss."},{"startTime":362.71,"endTime":367.89,"body":"If you've been on multiple shows, your"},{"startTime":362.71,"endTime":367.89,"body":"podcast wants uniqueness from you."},{"startTime":367.89,"endTime":370.17,"body":"Your podcast host wants uniqueness from"},{"startTime":367.89,"endTime":370.17,"body":"you."},{"startTime":370.17,"endTime":375.15,"body":"So bring your unique story and challenge"},{"startTime":370.17,"endTime":375.15,"body":"yourself to not just repeat the same story"},{"startTime":375.15,"endTime":378.22999999999996,"body":"over and over again on every show that you"},{"startTime":375.15,"endTime":378.22999999999996,"body":"do."},{"startTime":378.634,"endTime":384.514,"body":"There's an impetus on you every bit as"},{"startTime":378.634,"endTime":384.514,"body":"much as it is on the host to challenge to"},{"startTime":384.514,"endTime":386.354,"body":"bring that out of you."},{"startTime":386.354,"endTime":390.87399999999997,"body":"Yes, I, as a podcast host, I make it my"},{"startTime":386.354,"endTime":390.87399999999997,"body":"goal to bring the unique stories out of my"},{"startTime":390.87399999999997,"endTime":392.674,"body":"guests with the questions that I ask."},{"startTime":392.674,"endTime":396.43399999999997,"body":"But you as the guest also need to make a"},{"startTime":392.674,"endTime":396.43399999999997,"body":"commitment to that as well."},{"startTime":396.43399999999997,"endTime":400.294,"body":"And if you can do that and bring that to"},{"startTime":396.43399999999997,"endTime":400.294,"body":"us in story form where you are literally"},{"startTime":400.294,"endTime":407.014,"body":"just telling us your perspective, your own"},{"startTime":400.294,"endTime":407.014,"body":"unique wisdom and experience, that will"},{"startTime":407.014,"endTime":408.45799999999997,"body":"help you be more confident."},{"startTime":408.45799999999997,"endTime":409.978,"body":"There's no lines to remember there."},{"startTime":409.978,"endTime":412.417,"body":"There's no performance to be had there."},{"startTime":412.417,"endTime":414.438,"body":"You're simply telling us a story."},{"startTime":414.438,"endTime":418.848,"body":"And I could end this talk right there, but"},{"startTime":414.438,"endTime":418.848,"body":"I don't want to."},{"startTime":418.848,"endTime":422.418,"body":"There are still some other important"},{"startTime":418.848,"endTime":422.418,"body":"things that I want to get to."},{"startTime":422.418,"endTime":425.478,"body":"But if nothing else, show up and tell us"},{"startTime":422.418,"endTime":425.478,"body":"stories."},{"startTime":425.478,"endTime":429.158,"body":"Stories are how we communicate and connect"},{"startTime":425.478,"endTime":429.158,"body":"with each other as human beings."},{"startTime":429.158,"endTime":433.438,"body":"And just because you have a microphone in"},{"startTime":429.158,"endTime":433.438,"body":"front of you does not mean that that"},{"startTime":433.438,"endTime":437.92,"body":"method of communication is devalued or is"},{"startTime":433.438,"endTime":437.92,"body":"diminished in any way."},{"startTime":437.93,"endTime":440.53,"body":"Now, some other things that I want to get"},{"startTime":437.93,"endTime":440.53,"body":"to real quickly."},{"startTime":440.67,"endTime":445.25,"body":"As a podcast guest, you must answer the"},{"startTime":440.67,"endTime":445.25,"body":"question for the host and for the"},{"startTime":445.25,"endTime":447.31,"body":"audience, so what?"},{"startTime":447.89,"endTime":452.22999999999996,"body":"Your unique perspective, your unique"},{"startTime":447.89,"endTime":452.22999999999996,"body":"experience, your unique wisdom, how does"},{"startTime":452.22999999999996,"endTime":453.15,"body":"it relate to me?"},{"startTime":453.15,"endTime":454.09,"body":"Why do I care?"},{"startTime":454.09,"endTime":455.57,"body":"Why should I care?"},{"startTime":455.57,"endTime":460.33,"body":"Think about those stories that you want to"},{"startTime":455.57,"endTime":460.33,"body":"tell and how they might be expandable or"},{"startTime":460.33,"endTime":463.87,"body":"relatable to the larger audience who may"},{"startTime":460.33,"endTime":463.87,"body":"be listening to you."},{"startTime":463.87,"endTime":467.53,"body":"So while, yes, earlier I mentioned, you"},{"startTime":463.87,"endTime":467.53,"body":"know,"},{"startTime":467.53,"endTime":469.34999999999997,"body":"cares what the audience thinks."},{"startTime":469.34999999999997,"endTime":475.27,"body":"But if you truly want to have as deep an"},{"startTime":469.34999999999997,"endTime":475.27,"body":"impact as you can as a podcast guest and"},{"startTime":475.27,"endTime":478.95,"body":"the topic that you're going to be"},{"startTime":475.27,"endTime":478.95,"body":"discussing, make sure that you answer the"},{"startTime":478.95,"endTime":480.19,"body":"question for the audience."},{"startTime":480.19,"endTime":486.51,"body":"So what if you're getting on there just to"},{"startTime":480.19,"endTime":486.51,"body":"ramble about, I don't know, your day?"},{"startTime":486.83,"endTime":491.28999999999996,"body":"How does that relate to me and perhaps the"},{"startTime":486.83,"endTime":491.28999999999996,"body":"questions that I have or the challenges"},{"startTime":491.28999999999996,"endTime":492.37,"body":"that I have?"},{"startTime":492.37,"endTime":495.818,"body":"Make sure that you think about in the"},{"startTime":492.37,"endTime":495.818,"body":"stories that you tell."},{"startTime":495.818,"endTime":501.858,"body":"how it's relatable to this grander idea or"},{"startTime":495.818,"endTime":501.858,"body":"grander issue or problem or question that"},{"startTime":501.858,"endTime":504.95799999999997,"body":"the audience might have about whatever it"},{"startTime":501.858,"endTime":504.95799999999997,"body":"is you happen to be discussing."},{"startTime":504.95799999999997,"endTime":511.918,"body":"And that's followed by how are you or why"},{"startTime":504.95799999999997,"endTime":511.918,"body":"are you the person to tell that story, to"},{"startTime":511.918,"endTime":513.278,"body":"give that perspective."},{"startTime":513.278,"endTime":518.398,"body":"So yes, audience, get it out of your head,"},{"startTime":513.278,"endTime":518.398,"body":"what they might be thinking, what they"},{"startTime":518.398,"endTime":522.898,"body":"might be, their perspective of you might"},{"startTime":518.398,"endTime":522.898,"body":"be, but also have them in mind."},{"startTime":522.898,"endTime":523.8480000000001,"body":"It's nuanced."},{"startTime":523.8480000000001,"endTime":525.258,"body":"It's not a binary."},{"startTime":525.258,"endTime":528.898,"body":"It's not a either or or a yes no situation"},{"startTime":525.258,"endTime":528.898,"body":"here."},{"startTime":528.898,"endTime":533.798,"body":"We want to make sure that we keep the"},{"startTime":528.898,"endTime":533.798,"body":"audience in mind without feeling like we"},{"startTime":533.798,"endTime":535.378,"body":"have to perform for the audience."},{"startTime":535.378,"endTime":537.318,"body":"On that note, less is more."},{"startTime":537.318,"endTime":541.4780000000001,"body":"The fewer words that you can use to get"},{"startTime":537.318,"endTime":541.4780000000001,"body":"your point across, the better."},{"startTime":541.4780000000001,"endTime":544.238,"body":"Be clear and concise."},{"startTime":544.4780000000001,"endTime":549.518,"body":"Give us the most important information and"},{"startTime":544.4780000000001,"endTime":549.518,"body":"refrain from feeling like we have to give"},{"startTime":549.518,"endTime":553.642,"body":"every single detail unless it is important"},{"startTime":549.518,"endTime":553.642,"body":"to the overall story or"},{"startTime":553.642,"endTime":556.402,"body":"or perspective that you're trying to"},{"startTime":553.642,"endTime":556.402,"body":"share."},{"startTime":556.402,"endTime":557.4820000000001,"body":"Less is more."},{"startTime":557.4820000000001,"endTime":558.802,"body":"Communicate with clarity."},{"startTime":558.802,"endTime":561.082,"body":"And there are some ways that we can do"},{"startTime":558.802,"endTime":561.082,"body":"that."},{"startTime":561.082,"endTime":565.6020000000001,"body":"One of my favorite really quickly is to"},{"startTime":561.082,"endTime":565.6020000000001,"body":"describe your favorite movie in as few"},{"startTime":565.6020000000001,"endTime":568.202,"body":"words as possible and have it still make"},{"startTime":565.6020000000001,"endTime":568.202,"body":"sense."},{"startTime":568.202,"endTime":572.8620000000001,"body":"If you can pare it down as tightly as"},{"startTime":568.202,"endTime":572.8620000000001,"body":"possible, but there's still missing"},{"startTime":572.8620000000001,"endTime":576.462,"body":"elements, then sprinkle on a little bit"},{"startTime":572.8620000000001,"endTime":576.462,"body":"more details to make sure that you get to"},{"startTime":576.462,"endTime":577.782,"body":"the main points."},{"startTime":577.8620000000001,"endTime":581.6220000000001,"body":"But a movie is two, two and a half hours"},{"startTime":577.8620000000001,"endTime":581.6220000000001,"body":"long."},{"startTime":581.6220000000001,"endTime":582.986,"body":"We don't need"},{"startTime":582.986,"endTime":586.476,"body":"every little detail of the plot if you're"},{"startTime":582.986,"endTime":586.476,"body":"trying to explain it to us."},{"startTime":586.476,"endTime":592.2860000000001,"body":"We just need the core facts to get us"},{"startTime":586.476,"endTime":592.2860000000001,"body":"excited about the idea and to want to take"},{"startTime":592.2860000000001,"endTime":593.566,"body":"action to learn more."},{"startTime":593.566,"endTime":596.1460000000001,"body":"In the case of a movie, to go watch it."},{"startTime":596.1460000000001,"endTime":597.186,"body":"Okay?"},{"startTime":597.186,"endTime":598.6260000000001,"body":"Be specific."},{"startTime":598.8860000000001,"endTime":606.086,"body":"Too many podcast guests think that they"},{"startTime":598.8860000000001,"endTime":606.086,"body":"get into these big ethereal or big global"},{"startTime":606.086,"endTime":607.5260000000001,"body":"ideas."},{"startTime":607.69,"endTime":610.01,"body":"And podcast listeners want something"},{"startTime":607.69,"endTime":610.01,"body":"actionable."},{"startTime":610.01,"endTime":613.6500000000001,"body":"They want something that they can take"},{"startTime":610.01,"endTime":613.6500000000001,"body":"away from the conversation and say, I can"},{"startTime":613.6500000000001,"endTime":618.09,"body":"go do this or I can go say this or I can"},{"startTime":613.6500000000001,"endTime":618.09,"body":"go act upon this in some way."},{"startTime":618.09,"endTime":623.1700000000001,"body":"And yeah, some podcasts are not as"},{"startTime":618.09,"endTime":623.1700000000001,"body":"actionable as others."},{"startTime":623.1700000000001,"endTime":627.09,"body":"Comedy podcasts, true crime podcasts, for"},{"startTime":623.1700000000001,"endTime":627.09,"body":"instance."},{"startTime":627.09,"endTime":631.07,"body":"But the more, if you're on those shows, be"},{"startTime":627.09,"endTime":631.07,"body":"specific."},{"startTime":631.07,"endTime":632.7700000000001,"body":"Tell us specific jokes."},{"startTime":632.7700000000001,"endTime":636.1700000000001,"body":"Tell us specific stories from cases."},{"startTime":636.1700000000001,"endTime":641.63,"body":"There are ways that you can be specific"},{"startTime":636.1700000000001,"endTime":641.63,"body":"and actionable, even if the show's format"},{"startTime":641.63,"endTime":646.95,"body":"or premise at first blush doesn't seem"},{"startTime":641.63,"endTime":646.95,"body":"like it's actionable for the audience."},{"startTime":646.95,"endTime":648.32,"body":"There are ways to do that."},{"startTime":648.32,"endTime":652.7700000000001,"body":"And being specific is a way to draw the"},{"startTime":648.32,"endTime":652.7700000000001,"body":"audience in."},{"startTime":652.83,"endTime":654.95,"body":"Finally, last couple of things."},{"startTime":654.95,"endTime":656.49,"body":"Speak like you speak."},{"startTime":656.49,"endTime":660.5500000000001,"body":"Now we already talked about the podcast"},{"startTime":656.49,"endTime":660.5500000000001,"body":"voice, but speak like you speak, not like"},{"startTime":660.5500000000001,"endTime":661.4100000000001,"body":"you write."},{"startTime":661.4100000000001,"endTime":665.418,"body":"Use your own metaphors, use your own"},{"startTime":661.4100000000001,"endTime":665.418,"body":"phrases."},{"startTime":665.418,"endTime":668.018,"body":"Quote movies if that's part of you."},{"startTime":668.018,"endTime":672.4780000000001,"body":"Humor, if you're a funny person, use humor"},{"startTime":668.018,"endTime":672.4780000000001,"body":"of course, especially if you're on a"},{"startTime":672.4780000000001,"endTime":673.6980000000001,"body":"comedy podcast."},{"startTime":673.6980000000001,"endTime":677.678,"body":"But avoid forced or dated humor."},{"startTime":677.678,"endTime":682.658,"body":"Make sure that you are paying attention to"},{"startTime":677.678,"endTime":682.658,"body":"your references."},{"startTime":682.9780000000001,"endTime":685.798,"body":"Avoid cliches, avoid jargon."},{"startTime":685.898,"endTime":689.618,"body":"None of us speak like that to our parents"},{"startTime":685.898,"endTime":689.618,"body":"or to our children when I'm talking about"},{"startTime":689.618,"endTime":691.1980000000001,"body":"cliches and jargon."},{"startTime":691.1980000000001,"endTime":695.1460000000001,"body":"Speak like you speak, not like you write"},{"startTime":691.1980000000001,"endTime":695.1460000000001,"body":"and certainly not as you act."},{"startTime":695.1460000000001,"endTime":697.666,"body":"perhaps in a business setting."},{"startTime":697.706,"endTime":702.666,"body":"Being specific helps you avoid those"},{"startTime":697.706,"endTime":702.666,"body":"things like jargon and cliches."},{"startTime":702.666,"endTime":705.2660000000001,"body":"And again, tread lightly with humor."},{"startTime":705.2660000000001,"endTime":706.446,"body":"Tread lightly."},{"startTime":706.446,"endTime":708.186,"body":"I know we all like to think we're funny."},{"startTime":708.186,"endTime":711.5060000000001,"body":"Very few of us probably are in a podcast"},{"startTime":708.186,"endTime":711.5060000000001,"body":"setting."},{"startTime":711.5060000000001,"endTime":716.846,"body":"It takes a special personality to be funny"},{"startTime":711.5060000000001,"endTime":716.846,"body":"in that way and in that medium."},{"startTime":716.846,"endTime":720.946,"body":"Last thing that I want to leave you with,"},{"startTime":716.846,"endTime":720.946,"body":"listen to yourself."},{"startTime":720.946,"endTime":723.726,"body":"Go back and listen to your episode."},{"startTime":723.726,"endTime":724.97,"body":"I know."},{"startTime":724.97,"endTime":727.33,"body":"No one likes the sound of their own voice."},{"startTime":727.33,"endTime":731.07,"body":"I'm going to go back and listen to this"},{"startTime":727.33,"endTime":731.07,"body":"just to see what I said that sounded"},{"startTime":731.07,"endTime":735.57,"body":"stupid, what I said that sounded not"},{"startTime":731.07,"endTime":735.57,"body":"exactly how I wanted it to say."},{"startTime":735.57,"endTime":738.0500000000001,"body":"I'm going to go back and evaluate my game"},{"startTime":735.57,"endTime":738.0500000000001,"body":"tape."},{"startTime":738.0500000000001,"endTime":739.51,"body":"Do that for yourself."},{"startTime":739.51,"endTime":744.5500000000001,"body":"Even if you've just been on one podcast,"},{"startTime":739.51,"endTime":744.5500000000001,"body":"you could be on another some a couple of"},{"startTime":744.5500000000001,"endTime":746.75,"body":"years, a couple of months, a couple of"},{"startTime":744.5500000000001,"endTime":746.75,"body":"weeks down the road."},{"startTime":746.75,"endTime":749.47,"body":"You want to improve and to be more"},{"startTime":746.75,"endTime":749.47,"body":"confident."},{"startTime":749.47,"endTime":753.59,"body":"Listen to yourself and say, hey, next time"},{"startTime":749.47,"endTime":753.59,"body":"I'm asked that question or a question like"},{"startTime":753.59,"endTime":754.282,"body":"it."},{"startTime":754.282,"endTime":756.192,"body":"I'm going to answer this way."},{"startTime":756.192,"endTime":758.082,"body":"I'm going to say this thing."},{"startTime":758.082,"endTime":760.3820000000001,"body":"Go back and watch your game tape."},{"startTime":760.3820000000001,"endTime":763.1020000000001,"body":"Listen to your game tape and keep at it."},{"startTime":763.1020000000001,"endTime":766.8620000000001,"body":"Don't give up after one or two times when"},{"startTime":763.1020000000001,"endTime":766.8620000000001,"body":"you feel like you didn't really bring it"},{"startTime":766.8620000000001,"endTime":768.302,"body":"as you wanted to."},{"startTime":768.302,"endTime":769.462,"body":"You can get better."},{"startTime":769.462,"endTime":774.962,"body":"It takes practice just as any talent or"},{"startTime":769.462,"endTime":774.962,"body":"skill might require some practice."},{"startTime":774.962,"endTime":778.942,"body":"So I hope these were helpful for you and I"},{"startTime":774.962,"endTime":778.942,"body":"look forward to any questions that you"},{"startTime":778.942,"endTime":780.082,"body":"might have."},{"startTime":780.5550000000001,"endTime":784.4350000000001,"body":"For more episodes, please visit podmatch"},{"startTime":780.5550000000001,"endTime":784.4350000000001,"body":".com forward slash episodes."},{"startTime":784.4350000000001,"endTime":786.1750000000001,"body":"Thank you so much for listening."}]}