{"version":"1.0.0","segments":[{"startTime":29.866,"endTime":32.626,"body":"You're listening to Podcasting Made"},{"startTime":29.866,"endTime":32.626,"body":"Simple."},{"startTime":58.57,"endTime":60.11,"body":"Be consistent, they said."},{"startTime":60.11,"endTime":61.91,"body":"Focus on audio quality."},{"startTime":61.91,"endTime":64.03,"body":"Make your podcast shareable."},{"startTime":64.03,"endTime":65.13,"body":"Sound familiar?"},{"startTime":65.13,"endTime":66.61,"body":"Here's the problem."},{"startTime":66.73,"endTime":72.25,"body":"If you read the description of 100"},{"startTime":66.73,"endTime":72.25,"body":"podcasts but cover up the name, too often,"},{"startTime":72.25,"endTime":73.65,"body":"we're too similar."},{"startTime":73.65,"endTime":77.99,"body":"Here are some real examples from Apple's"},{"startTime":73.65,"endTime":77.99,"body":"Top 100 Podcast Chart in the United"},{"startTime":77.99,"endTime":78.89,"body":"States."},{"startTime":78.89,"endTime":83.466,"body":"We tell real stories about real people"},{"startTime":78.89,"endTime":83.466,"body":"from all walks of life."},{"startTime":83.466,"endTime":88.406,"body":"We discuss the ups and downs, wins and"},{"startTime":83.466,"endTime":88.406,"body":"losses, successes and struggles, the good"},{"startTime":88.406,"endTime":92.086,"body":"and bad in a respectful but candid way"},{"startTime":88.406,"endTime":92.086,"body":"with our guests."},{"startTime":92.106,"endTime":93.32600000000001,"body":"Here's another."},{"startTime":93.32600000000001,"endTime":98.226,"body":"We share inspiring interviews from the"},{"startTime":93.32600000000001,"endTime":98.226,"body":"most successful people on the planet,"},{"startTime":98.226,"endTime":103.586,"body":"world renowned leaders, business,"},{"startTime":98.226,"endTime":103.586,"body":"entertainment, sports, science, health and"},{"startTime":103.586,"endTime":109.226,"body":"literature to help you to unlock your"},{"startTime":103.586,"endTime":109.226,"body":"inner greatness and live your best life."},{"startTime":109.226,"endTime":110.33200000000001,"body":"One more."},{"startTime":110.44200000000001,"endTime":115.22200000000001,"body":"I interview experts, celebrities, thought"},{"startTime":110.44200000000001,"endTime":115.22200000000001,"body":"leaders, and athletes so we can grow our"},{"startTime":115.22200000000001,"endTime":120.662,"body":"mindset, build better habits, and uncover"},{"startTime":115.22200000000001,"endTime":120.662,"body":"a side of them we've never seen before."},{"startTime":120.86200000000001,"endTime":125.382,"body":"If that sounds like your podcast, how can"},{"startTime":120.86200000000001,"endTime":125.382,"body":"you stand out?"},{"startTime":125.462,"endTime":128.762,"body":"Let me share some gratitude first, because"},{"startTime":125.462,"endTime":128.762,"body":"it's not all bad."},{"startTime":128.762,"endTime":132.882,"body":"I've landed really cool guests,"},{"startTime":128.762,"endTime":132.882,"body":"interviewed a roster of people I never"},{"startTime":132.882,"endTime":134.84199999999998,"body":"would have met without my podcast."},{"startTime":134.84199999999998,"endTime":140.298,"body":"Guy Kawasaki, Catfishes, Neve Schulman,"},{"startTime":134.84199999999998,"endTime":140.298,"body":"author Derek Sivers, Arrowverse star,"},{"startTime":140.298,"endTime":145.138,"body":"Katie Cassidy, the creator of P90X, Tony"},{"startTime":140.298,"endTime":145.138,"body":"Horton."},{"startTime":145.138,"endTime":149.59799999999998,"body":"I've received positive reviews from"},{"startTime":145.138,"endTime":149.59799999999998,"body":"Forbes, Inside Podcasting, and Podcast"},{"startTime":149.59799999999998,"endTime":150.658,"body":"Magazine."},{"startTime":150.998,"endTime":155.278,"body":"Despite the accolades, I'm no Joe Rogan."},{"startTime":155.298,"endTime":157.06799999999998,"body":"I'm not Jordan Harbinger."},{"startTime":157.06799999999998,"endTime":164.07799999999997,"body":"And no matter how hard I try, I can never"},{"startTime":157.06799999999998,"endTime":164.07799999999997,"body":"be Alex Cooper of Call Her Daddy podcast."},{"startTime":164.31799999999998,"endTime":170.22,"body":"I'm Andy Wong, and my downloads are a"},{"startTime":164.31799999999998,"endTime":170.22,"body":"small rounding error compared to theirs."},{"startTime":170.60199999999998,"endTime":171.84199999999998,"body":"Okay, fine."},{"startTime":171.84199999999998,"endTime":174.72199999999998,"body":"You are a unique snowflake."},{"startTime":174.72199999999998,"endTime":177.97199999999998,"body":"If you lean into yourself, nobody can copy"},{"startTime":174.72199999999998,"endTime":177.97199999999998,"body":"you."},{"startTime":177.97199999999998,"endTime":179.56199999999998,"body":"That's very true."},{"startTime":179.56199999999998,"endTime":182.06199999999998,"body":"But will people notice?"},{"startTime":182.302,"endTime":184.742,"body":"Will people notice fast enough?"},{"startTime":184.862,"endTime":186.172,"body":"We want to stand out."},{"startTime":186.172,"endTime":187.742,"body":"We want more downloads."},{"startTime":187.742,"endTime":190.642,"body":"More downloads can lead to bigger guests."},{"startTime":190.642,"endTime":194.62199999999999,"body":"More downloads and bigger guests can bring"},{"startTime":190.642,"endTime":194.62199999999999,"body":"bigger sponsors."},{"startTime":194.862,"endTime":196.642,"body":"There's got to be a better way."},{"startTime":196.642,"endTime":198.22199999999998,"body":"Here's my idea."},{"startTime":198.22199999999998,"endTime":199.594,"body":"In business,"},{"startTime":199.594,"endTime":203.73399999999998,"body":"brand category creation is a strategy for"},{"startTime":199.594,"endTime":203.73399999999998,"body":"success."},{"startTime":203.914,"endTime":208.054,"body":"Research has found that if done right,"},{"startTime":203.914,"endTime":208.054,"body":"category creation is one of the most"},{"startTime":208.054,"endTime":211.89399999999998,"body":"valuable things you can do for your"},{"startTime":208.054,"endTime":211.89399999999998,"body":"business and for your brand."},{"startTime":212.33399999999997,"endTime":217.934,"body":"Imagine what could happen if your podcast"},{"startTime":212.33399999999997,"endTime":217.934,"body":"defined its own category and stood out"},{"startTime":217.934,"endTime":220.094,"body":"from the other MeToo podcasts."},{"startTime":220.29399999999998,"endTime":224.494,"body":"You see, a category king can dominate the"},{"startTime":220.29399999999998,"endTime":224.494,"body":"market."},{"startTime":224.534,"endTime":229.0,"body":"Define a new category and you'll increase"},{"startTime":224.534,"endTime":229.0,"body":"your chances of being noticed."},{"startTime":229.16199999999998,"endTime":233.62199999999999,"body":"No longer will you be competing for the"},{"startTime":229.16199999999998,"endTime":233.62199999999999,"body":"same piece of listener pie as all those"},{"startTime":233.62199999999999,"endTime":234.66199999999998,"body":"other shows."},{"startTime":234.862,"endTime":239.50199999999998,"body":"You'll make a whole new pie that listeners"},{"startTime":234.862,"endTime":239.50199999999998,"body":"will love and crave."},{"startTime":239.762,"endTime":242.022,"body":"Now things are getting tasty."},{"startTime":242.10199999999998,"endTime":245.84199999999998,"body":"Six months ago, I decided to completely"},{"startTime":242.10199999999998,"endTime":245.84199999999998,"body":"change my podcast."},{"startTime":245.84199999999998,"endTime":251.702,"body":"I kept the name, but I decided to do"},{"startTime":245.84199999999998,"endTime":251.702,"body":"something fresh in attempt to create a new"},{"startTime":251.702,"endTime":252.84199999999998,"body":"category."},{"startTime":253.022,"endTime":256.622,"body":"How can you create a podcast that is"},{"startTime":253.022,"endTime":256.622,"body":"radically different?"},{"startTime":257.13,"endTime":261.049,"body":"My advice is to pause from your regular"},{"startTime":257.13,"endTime":261.049,"body":"podcasting schedule."},{"startTime":261.049,"endTime":265.53000000000003,"body":"Making a meaningful change for the better"},{"startTime":261.049,"endTime":265.53000000000003,"body":"will require introspection."},{"startTime":265.83,"endTime":268.15,"body":"What do you love about your podcast?"},{"startTime":268.15,"endTime":269.1,"body":"What's working?"},{"startTime":269.1,"endTime":270.57,"body":"What's not working?"},{"startTime":270.97,"endTime":273.07,"body":"What are your unique strengths?"},{"startTime":273.07,"endTime":274.37,"body":"Your weaknesses?"},{"startTime":275.13,"endTime":277.01,"body":"Then you have to look outside."},{"startTime":277.01,"endTime":281.99,"body":"Are there podcasts, TV shows, YouTube"},{"startTime":277.01,"endTime":281.99,"body":"channels that you love outside of your"},{"startTime":281.99,"endTime":283.55,"body":"podcast category?"},{"startTime":283.85,"endTime":287.36199999999997,"body":"What are popular podcasts in your niche"},{"startTime":283.85,"endTime":287.36199999999997,"body":"doing?"},{"startTime":287.433,"endTime":289.533,"body":"that's interesting to you."},{"startTime":289.533,"endTime":295.533,"body":"Look deep within yourself and at the same"},{"startTime":289.533,"endTime":295.533,"body":"time, look everywhere for inspiration."},{"startTime":295.77299999999997,"endTime":300.613,"body":"I'm going to share some things that I've"},{"startTime":295.77299999999997,"endTime":300.613,"body":"implemented with my podcast in hope it"},{"startTime":300.613,"endTime":302.71299999999997,"body":"gives you actionable ideas."},{"startTime":303.09299999999996,"endTime":306.15299999999996,"body":"Number one, I decided to go live."},{"startTime":306.15299999999996,"endTime":309.853,"body":"I ditched the safety net of a prerecorded"},{"startTime":306.15299999999996,"endTime":309.853,"body":"podcast."},{"startTime":309.853,"endTime":312.633,"body":"No more, we can fix it in post."},{"startTime":312.633,"endTime":316.042,"body":"My new live stream podcast can be watched"},{"startTime":312.633,"endTime":316.042,"body":"every Wednesday."},{"startTime":316.042,"endTime":319.162,"body":"and viewers may ask questions or comment"},{"startTime":316.042,"endTime":319.162,"body":"in the chat."},{"startTime":319.162,"endTime":322.582,"body":"I'm offering an interactive experience."},{"startTime":322.622,"endTime":327.702,"body":"Going live is a little scary, but I felt"},{"startTime":322.622,"endTime":327.702,"body":"podcasting for six years prepared me for"},{"startTime":327.702,"endTime":328.622,"body":"this."},{"startTime":328.622,"endTime":331.642,"body":"My podcast was always quite heavily"},{"startTime":328.622,"endTime":331.642,"body":"edited."},{"startTime":332.102,"endTime":335.142,"body":"I cleaned up the ums, ahs, and stutters."},{"startTime":335.142,"endTime":339.042,"body":"There was an intro, outro, and transition"},{"startTime":335.142,"endTime":339.042,"body":"music."},{"startTime":339.202,"endTime":343.818,"body":"While I saw the benefit of going live, it"},{"startTime":339.202,"endTime":343.818,"body":"was important to me that live streaming"},{"startTime":343.818,"endTime":347.238,"body":"not mean sacrificing the quality of"},{"startTime":343.818,"endTime":347.238,"body":"production."},{"startTime":347.638,"endTime":352.038,"body":"My mission is to deliver the highest"},{"startTime":347.638,"endTime":352.038,"body":"production quality possible."},{"startTime":352.038,"endTime":355.358,"body":"I want my video podcast to look like a TV"},{"startTime":352.038,"endTime":355.358,"body":"show."},{"startTime":355.71799999999996,"endTime":360.858,"body":"It requires more preparation up front, but"},{"startTime":355.71799999999996,"endTime":360.858,"body":"a fantastic benefit is speed of"},{"startTime":360.858,"endTime":363.998,"body":"publishing, getting the episode out to the"},{"startTime":360.858,"endTime":363.998,"body":"listener."},{"startTime":363.998,"endTime":368.138,"body":"My show is now immediately available on"},{"startTime":363.998,"endTime":368.138,"body":"YouTube the minute we hit the button to"},{"startTime":368.138,"endTime":369.318,"body":"stop recording."},{"startTime":369.558,"endTime":374.122,"body":"I export the audio, lightly edit for"},{"startTime":369.558,"endTime":374.122,"body":"clarity and sound quality,"},{"startTime":374.122,"endTime":377.142,"body":"the audio can be published a day or two"},{"startTime":374.122,"endTime":377.142,"body":"later."},{"startTime":377.142,"endTime":382.402,"body":"Not having to edit the show with surgical"},{"startTime":377.142,"endTime":382.402,"body":"precision is so freeing."},{"startTime":382.402,"endTime":384.662,"body":"Going live is just one change."},{"startTime":384.662,"endTime":387.762,"body":"I completely revamped my show's format."},{"startTime":387.782,"endTime":392.462,"body":"Instead of a one -on -one interview show,"},{"startTime":387.782,"endTime":392.462,"body":"I pivoted to three or four guest panelists"},{"startTime":392.462,"endTime":394.222,"body":"in every episode."},{"startTime":394.222,"endTime":398.562,"body":"Think a roundtable discussion that's"},{"startTime":394.222,"endTime":398.562,"body":"moderated by me, the host."},{"startTime":398.582,"endTime":402.144,"body":"If you think your podcast is a great"},{"startTime":398.582,"endTime":402.144,"body":"networking tool now,"},{"startTime":402.154,"endTime":404.714,"body":"try booking three or four guests per"},{"startTime":402.154,"endTime":404.714,"body":"episode."},{"startTime":404.714,"endTime":409.014,"body":"A roundtable podcast is a networking tool"},{"startTime":404.714,"endTime":409.014,"body":"on steroids."},{"startTime":409.014,"endTime":410.574,"body":"There's nothing like it."},{"startTime":410.574,"endTime":416.854,"body":"I've had 125 guests in just 36 episodes,"},{"startTime":410.574,"endTime":416.854,"body":"and it's been fun putting unexpected"},{"startTime":416.854,"endTime":418.133,"body":"guests together."},{"startTime":418.133,"endTime":423.334,"body":"For example, I put Leo Babouta of Zen"},{"startTime":418.133,"endTime":423.334,"body":"Habits and actress Katie Cassidy together"},{"startTime":423.334,"endTime":428.294,"body":"with an award -winning architect and a"},{"startTime":423.334,"endTime":428.294,"body":"feng shui expert to talk about inspired"},{"startTime":428.294,"endTime":430.894,"body":"home designing your life with intention."},{"startTime":430.93399999999997,"endTime":432.17,"body":"Another example,"},{"startTime":432.17,"endTime":436.83,"body":"For a conversation on wealth and legacy, I"},{"startTime":432.17,"endTime":436.83,"body":"invited the host of the History on Fire"},{"startTime":436.83,"endTime":441.34999999999997,"body":"podcast, Daniele Boleli, with human"},{"startTime":436.83,"endTime":441.34999999999997,"body":"behavior expert, Dr."},{"startTime":441.34999999999997,"endTime":442.90999999999997,"body":"John DiMartini."},{"startTime":443.05,"endTime":447.39,"body":"Rounding out the panel, I invited"},{"startTime":443.05,"endTime":447.39,"body":"Investopedia Editor -in -Chief, Caleb"},{"startTime":447.39,"endTime":453.03,"body":"Silver, and Vanguard Investments Senior"},{"startTime":447.39,"endTime":453.03,"body":"Family Legacy Strategist, Heather Winslow"},{"startTime":453.03,"endTime":453.87,"body":"Walker."},{"startTime":453.87,"endTime":456.40999999999997,"body":"It's so cool assembling panels."},{"startTime":456.40999999999997,"endTime":461.07,"body":"Land one great anchor guest, and it gets"},{"startTime":456.40999999999997,"endTime":461.07,"body":"easier to book three more."},{"startTime":461.514,"endTime":464.894,"body":"Many times after recording, I get feedback"},{"startTime":461.514,"endTime":464.894,"body":"from guests."},{"startTime":464.894,"endTime":467.954,"body":"Thanks for having me on with those big"},{"startTime":464.894,"endTime":467.954,"body":"hitters."},{"startTime":468.094,"endTime":472.074,"body":"The livestream format is fun for me and"},{"startTime":468.094,"endTime":472.074,"body":"for my guests."},{"startTime":472.074,"endTime":477.114,"body":"Each episode is like inviting four super"},{"startTime":472.074,"endTime":477.114,"body":"interesting people to dinner at my house."},{"startTime":477.134,"endTime":481.694,"body":"Booking multiple guests means growing a"},{"startTime":477.134,"endTime":481.694,"body":"valuable network, establishing yourself as"},{"startTime":481.694,"endTime":484.294,"body":"a thought leader, and being a connector."},{"startTime":484.294,"endTime":488.714,"body":"My friend Joe Salsijai is the creator and"},{"startTime":484.294,"endTime":488.714,"body":"host of the award -winning Stacking"},{"startTime":488.714,"endTime":489.99399999999997,"body":"Benjamins show."},{"startTime":489.99399999999997,"endTime":494.034,"body":"In my opinion, this is a great example of"},{"startTime":489.99399999999997,"endTime":494.034,"body":"a category king."},{"startTime":494.034,"endTime":498.49399999999997,"body":"He took the late night talk show format"},{"startTime":494.034,"endTime":498.49399999999997,"body":"with multiple guests and segments and"},{"startTime":498.49399999999997,"endTime":502.534,"body":"applied it to the typically dry topic of"},{"startTime":498.49399999999997,"endTime":502.534,"body":"personal finance."},{"startTime":502.534,"endTime":506.034,"body":"He makes talking about money fun and"},{"startTime":502.534,"endTime":506.034,"body":"funny."},{"startTime":506.034,"endTime":510.174,"body":"He once told me that the benefit of having"},{"startTime":506.034,"endTime":510.174,"body":"segments is that if there's ever a segment"},{"startTime":510.174,"endTime":514.534,"body":"that listeners don't like, they know that"},{"startTime":510.174,"endTime":514.534,"body":"another segment is coming on in just a few"},{"startTime":514.534,"endTime":515.534,"body":"minutes."},{"startTime":515.534,"endTime":517.154,"body":"That made sense to me."},{"startTime":517.1940000000001,"endTime":520.874,"body":"So now I have five predetermined segments"},{"startTime":517.1940000000001,"endTime":520.874,"body":"per episode."},{"startTime":520.874,"endTime":524.774,"body":"It's five subtopics that fit under the"},{"startTime":520.874,"endTime":524.774,"body":"title of my episode."},{"startTime":524.774,"endTime":529.894,"body":"My team and I script a 60 -second video"},{"startTime":524.774,"endTime":529.894,"body":"for each segment that the guest panelists"},{"startTime":529.894,"endTime":533.333,"body":"watch, and then we discuss and react to"},{"startTime":529.894,"endTime":533.333,"body":"it."},{"startTime":533.333,"endTime":535.534,"body":"A couple other things worth mentioning."},{"startTime":535.554,"endTime":540.494,"body":"One mistake that I made was not streaming"},{"startTime":535.554,"endTime":540.494,"body":"whole episodes to multiple destinations"},{"startTime":540.494,"endTime":545.214,"body":"like Facebook, X, formerly Twitter,"},{"startTime":540.494,"endTime":545.214,"body":"LinkedIn, and YouTube."},{"startTime":545.214,"endTime":546.2940000000001,"body":"You see,"},{"startTime":546.57,"endTime":550.629,"body":"I'd stream everywhere for the first 10 -12"},{"startTime":546.57,"endTime":550.629,"body":"minutes, but then I'd cut everything"},{"startTime":550.629,"endTime":552.09,"body":"except for YouTube."},{"startTime":552.09,"endTime":556.8100000000001,"body":"The hope was that viewers would jump to"},{"startTime":552.09,"endTime":556.8100000000001,"body":"YouTube and my YouTube channel would grow."},{"startTime":557.25,"endTime":560.3900000000001,"body":"YouTuber Roberto Blake told me not to do"},{"startTime":557.25,"endTime":560.3900000000001,"body":"that."},{"startTime":560.3900000000001,"endTime":563.83,"body":"His advice to me was put your show where"},{"startTime":560.3900000000001,"endTime":563.83,"body":"your audience is."},{"startTime":563.83,"endTime":567.0300000000001,"body":"Don't try to make them jump from one"},{"startTime":563.83,"endTime":567.0300000000001,"body":"platform to another."},{"startTime":567.0300000000001,"endTime":570.99,"body":"That interruption could cause them to lose"},{"startTime":567.0300000000001,"endTime":570.99,"body":"trust in you and take away from their"},{"startTime":570.99,"endTime":572.2900000000001,"body":"experience."},{"startTime":572.45,"endTime":575.07,"body":"Meet your audience where they are."},{"startTime":575.07,"endTime":576.2900000000001,"body":"Another thing."},{"startTime":576.3620000000001,"endTime":581.3820000000001,"body":"One of the downsides of the RSS feed is"},{"startTime":576.3620000000001,"endTime":581.3820000000001,"body":"that listeners have to find you."},{"startTime":581.3820000000001,"endTime":585.2620000000001,"body":"You don't really have a way to get their"},{"startTime":581.3820000000001,"endTime":585.2620000000001,"body":"attention before they're subscribed."},{"startTime":585.642,"endTime":590.3820000000001,"body":"When I live stream on LinkedIn, LinkedIn"},{"startTime":585.642,"endTime":590.3820000000001,"body":"creates a post announcing the LinkedIn"},{"startTime":590.3820000000001,"endTime":591.282,"body":"Live."},{"startTime":591.282,"endTime":596.022,"body":"I can then go into that post, edit, and"},{"startTime":591.282,"endTime":596.022,"body":"invite my connections to that upcoming"},{"startTime":596.022,"endTime":596.8420000000001,"body":"episode."},{"startTime":596.8420000000001,"endTime":601.442,"body":"It's a proactive way of getting people's"},{"startTime":596.8420000000001,"endTime":601.442,"body":"attention and promoting the podcast"},{"startTime":601.442,"endTime":602.4820000000001,"body":"episode."},{"startTime":602.802,"endTime":604.7420000000001,"body":"That's been great for growth."},{"startTime":604.7420000000001,"endTime":605.738,"body":"So now I'm"},{"startTime":605.738,"endTime":610.298,"body":"live streaming to four places for the"},{"startTime":605.738,"endTime":610.298,"body":"whole episode and the entire episodes live"},{"startTime":610.298,"endTime":612.118,"body":"on the separate platforms."},{"startTime":612.178,"endTime":615.9380000000001,"body":"The result is that I have more people"},{"startTime":612.178,"endTime":615.9380000000001,"body":"watching during the recording."},{"startTime":615.9380000000001,"endTime":618.398,"body":"They're commenting and asking questions."},{"startTime":618.398,"endTime":622.4770000000001,"body":"This is all incremental viewership to my"},{"startTime":618.398,"endTime":622.4770000000001,"body":"download stats."},{"startTime":622.8180000000001,"endTime":627.418,"body":"After that, I'll render out the audio, do"},{"startTime":622.8180000000001,"endTime":627.418,"body":"a little editing, optimize the audio"},{"startTime":627.418,"endTime":633.538,"body":"quality, and then I can publish the MP3"},{"startTime":627.418,"endTime":633.538,"body":"via RSS to the audio only episode."},{"startTime":633.538,"endTime":634.8580000000001,"body":"And it goes out."},{"startTime":634.8580000000001,"endTime":639.518,"body":"where people can listen on their favorite"},{"startTime":634.8580000000001,"endTime":639.518,"body":"podcast player, Apple Podcasts, Spotify,"},{"startTime":639.518,"endTime":641.678,"body":"Overcast, all the places."},{"startTime":641.9780000000001,"endTime":645.278,"body":"Those are just some of the show changes"},{"startTime":641.9780000000001,"endTime":645.278,"body":"that I've made."},{"startTime":645.4380000000001,"endTime":649.518,"body":"The last thing that I want to share is"},{"startTime":645.4380000000001,"endTime":649.518,"body":"that I've gotten way more intentional with"},{"startTime":649.518,"endTime":650.538,"body":"my show."},{"startTime":650.538,"endTime":654.7180000000001,"body":"When I had one guest per episode, I booked"},{"startTime":650.538,"endTime":654.7180000000001,"body":"guests randomly."},{"startTime":654.7180000000001,"endTime":657.4780000000001,"body":"I did cold outreach, I accepted guest"},{"startTime":654.7180000000001,"endTime":657.4780000000001,"body":"pitches."},{"startTime":657.4780000000001,"endTime":662.058,"body":"Sometimes I went to conferences and I"},{"startTime":657.4780000000001,"endTime":662.058,"body":"interviewed speakers and attendees."},{"startTime":662.058,"endTime":664.13,"body":"I used PodMatch."},{"startTime":664.298,"endTime":666.638,"body":"But it was hard to keep momentum going."},{"startTime":666.638,"endTime":671.558,"body":"I'd land a big guest or two, but then the"},{"startTime":666.638,"endTime":671.558,"body":"next episode might not be as good, and the"},{"startTime":671.558,"endTime":673.798,"body":"topics could feel disjointed."},{"startTime":673.8380000000001,"endTime":679.558,"body":"In this latest iteration of my show, I've"},{"startTime":673.8380000000001,"endTime":679.558,"body":"planned and outlined 100 episodes."},{"startTime":679.558,"endTime":682.9780000000001,"body":"This helps my catalog of episodes to be"},{"startTime":679.558,"endTime":682.9780000000001,"body":"more cohesive."},{"startTime":682.9780000000001,"endTime":687.8180000000001,"body":"There's a story arc that ties the episodes"},{"startTime":682.9780000000001,"endTime":687.8180000000001,"body":"together as a complete body of work."},{"startTime":687.8180000000001,"endTime":691.638,"body":"And I can be thoughtful and strategic"},{"startTime":687.8180000000001,"endTime":691.638,"body":"about who I'm inviting to be a guest"},{"startTime":691.638,"endTime":693.0980000000001,"body":"panelist."},{"startTime":693.0980000000001,"endTime":693.994,"body":"Creating a new"},{"startTime":693.994,"endTime":697.234,"body":"podcast category will not be easy."},{"startTime":697.234,"endTime":699.854,"body":"But neither is producing a great podcast."},{"startTime":700.094,"endTime":703.114,"body":"I encourage you to experiment frequently."},{"startTime":703.114,"endTime":706.994,"body":"Try different things to see what works"},{"startTime":703.114,"endTime":706.994,"body":"best for your show."},{"startTime":706.994,"endTime":709.474,"body":"For me, so far so good."},{"startTime":709.474,"endTime":711.3340000000001,"body":"My subscribers are growing."},{"startTime":711.3340000000001,"endTime":713.8340000000001,"body":"My YouTube channel is monetized."},{"startTime":713.8340000000001,"endTime":717.3340000000001,"body":"Views, view time, and click -through rates"},{"startTime":713.8340000000001,"endTime":717.3340000000001,"body":"are trending upward."},{"startTime":717.3340000000001,"endTime":719.614,"body":"Guests are sharing episodes."},{"startTime":719.634,"endTime":720.8100000000001,"body":"Best of all,"},{"startTime":720.8100000000001,"endTime":725.4300000000001,"body":"I can proudly say there is not another"},{"startTime":720.8100000000001,"endTime":725.4300000000001,"body":"podcast like mine in the personal finance"},{"startTime":725.4300000000001,"endTime":726.49,"body":"space."},{"startTime":726.85,"endTime":732.0300000000001,"body":"My podcast features guest panelists that"},{"startTime":726.85,"endTime":732.0300000000001,"body":"help us to make more, give more, and live"},{"startTime":732.0300000000001,"endTime":733.0300000000001,"body":"more."},{"startTime":733.21,"endTime":736.45,"body":"Want to grow your podcast as quickly as"},{"startTime":733.21,"endTime":736.45,"body":"possible?"},{"startTime":736.45,"endTime":738.11,"body":"You can do it."},{"startTime":738.11,"endTime":743.95,"body":"But be bold, be memorable, and dare to be"},{"startTime":738.11,"endTime":743.95,"body":"radically different."},{"startTime":743.97,"endTime":746.4380000000001,"body":"Good luck and thank you."},{"startTime":746.635,"endTime":750.575,"body":"For more episodes, please visit podmatch"},{"startTime":746.635,"endTime":750.575,"body":".com forward slash episodes."},{"startTime":750.575,"endTime":752.2750000000001,"body":"Thank you so much for listening."}]}