{"version":"1.0.0","segments":[{"startTime":1.166,"endTime":4.306,"body":"You're listening to Podcasting Made"},{"startTime":1.166,"endTime":4.306,"body":"Simple."},{"startTime":4.986,"endTime":6.966,"body":"Hello, podcasters and podcast guests."},{"startTime":6.966,"endTime":11.746,"body":"My name is David Chotka and I want to"},{"startTime":6.966,"endTime":11.746,"body":"share five application points to make your"},{"startTime":11.746,"endTime":13.566,"body":"podcast more effective and inviting."},{"startTime":13.566,"endTime":18.386,"body":"Very quickly, here are the applications"},{"startTime":13.566,"endTime":18.386,"body":"that will make you more memorable and"},{"startTime":18.386,"endTime":20.326,"body":"better at speaking about your topic."},{"startTime":20.326,"endTime":25.216,"body":"Number one, use the power of story to"},{"startTime":20.326,"endTime":25.216,"body":"begin a call to action."},{"startTime":25.216,"endTime":29.998,"body":"Second point, fine tune the story so that"},{"startTime":25.216,"endTime":29.998,"body":"it invites the target audience"},{"startTime":29.998,"endTime":31.758,"body":"to participate in it."},{"startTime":31.758,"endTime":36.518,"body":"Thirdly, keep it on point, long enough to"},{"startTime":31.758,"endTime":36.518,"body":"make the point, but short enough to hold"},{"startTime":36.518,"endTime":37.078,"body":"attention."},{"startTime":37.078,"endTime":41.868,"body":"Fourthly, invite the hearers into the"},{"startTime":37.078,"endTime":41.868,"body":"learning with laughter or strong emotion."},{"startTime":41.868,"endTime":47.098,"body":"And lastly, make the application point"},{"startTime":41.868,"endTime":47.098,"body":"with the story itself."},{"startTime":47.098,"endTime":49.528,"body":"That last one is the most important one."},{"startTime":49.528,"endTime":51.898,"body":"So let me talk to you about the power of"},{"startTime":49.528,"endTime":51.898,"body":"story."},{"startTime":51.998,"endTime":56.958,"body":"Long before humans invented any of the"},{"startTime":51.998,"endTime":56.958,"body":"comforts we now enjoy, for thousands and"},{"startTime":56.958,"endTime":58.408,"body":"thousands of years,"},{"startTime":58.446,"endTime":63.026,"body":"Tribes and families would gather around a"},{"startTime":58.446,"endTime":63.026,"body":"fire and what they would do to end their"},{"startTime":63.026,"endTime":63.976,"body":"days to tell stories."},{"startTime":63.976,"endTime":67.066,"body":"Our bodies are hardwired to listen to"},{"startTime":63.976,"endTime":67.066,"body":"them."},{"startTime":67.066,"endTime":71.046,"body":"There's now brain science that says that"},{"startTime":67.066,"endTime":71.046,"body":"dopamine is released when there's a strong"},{"startTime":71.046,"endTime":75.126,"body":"link between a story and a feeling of a"},{"startTime":71.046,"endTime":75.126,"body":"sense of well -being, especially when the"},{"startTime":75.126,"endTime":77.086,"body":"story ends with a clear resolution."},{"startTime":77.086,"endTime":81.426,"body":"Beyond this, a sense of belonging occurs"},{"startTime":77.086,"endTime":81.426,"body":"when someone knows that they're"},{"startTime":81.426,"endTime":84.926,"body":"participating in a story that's larger"},{"startTime":81.426,"endTime":84.926,"body":"than they are."},{"startTime":85.358,"endTime":86.708,"body":"The best movies know this."},{"startTime":86.708,"endTime":91.498,"body":"In fact, I can tell you plot lines from my"},{"startTime":86.708,"endTime":91.498,"body":"favorite movies many, many years after."},{"startTime":91.498,"endTime":95.438,"body":"And they've made storytelling the center"},{"startTime":91.498,"endTime":95.438,"body":"of everything that they do."},{"startTime":95.438,"endTime":99.498,"body":"In fact, the very best advertising"},{"startTime":95.438,"endTime":99.498,"body":"involves a quick narrative about a product"},{"startTime":99.498,"endTime":103.638,"body":"or service with the end of the ad inviting"},{"startTime":99.498,"endTime":103.638,"body":"you to purchase the goods."},{"startTime":103.638,"endTime":106.138,"body":"An outline of that kind of thing would be"},{"startTime":103.638,"endTime":106.138,"body":"like this."},{"startTime":106.138,"endTime":108.718,"body":"Things were going well when suddenly this"},{"startTime":106.138,"endTime":108.718,"body":"happened."},{"startTime":109.258,"endTime":111.918,"body":"I didn't know what to do until I heard"},{"startTime":109.258,"endTime":111.918,"body":"about this."},{"startTime":111.918,"endTime":113.618,"body":"I took this action step."},{"startTime":113.618,"endTime":115.502,"body":"Now I'm back on course."},{"startTime":115.502,"endTime":119.012,"body":"You can too, buy, and then you invite"},{"startTime":115.502,"endTime":119.012,"body":"people to buy your product."},{"startTime":119.012,"endTime":124.002,"body":"The whole point of telling the story in an"},{"startTime":119.012,"endTime":124.002,"body":"ad is to bring people to a call to action."},{"startTime":124.082,"endTime":128.102,"body":"And if you can attach a slogan to it, it's"},{"startTime":124.082,"endTime":128.102,"body":"even more effective."},{"startTime":128.102,"endTime":133.302,"body":"Even generations after a story is told,"},{"startTime":128.102,"endTime":133.302,"body":"the story attached to a slogan stays in"},{"startTime":133.302,"endTime":133.602,"body":"the memory."},{"startTime":133.602,"endTime":137.862,"body":"I'm going to give you one that's very old,"},{"startTime":133.602,"endTime":137.862,"body":"and you'll know it as soon as I say it."},{"startTime":137.862,"endTime":140.502,"body":"Pepsi -Cola hits the..."},{"startTime":140.502,"endTime":141.742,"body":"spot."},{"startTime":142.142,"endTime":143.506,"body":"We still say..."},{"startTime":143.506,"endTime":144.086,"body":"the spot."},{"startTime":144.086,"endTime":147.326,"body":"And we're talking about a 1950s and 60s"},{"startTime":144.086,"endTime":147.326,"body":"ad."},{"startTime":147.526,"endTime":151.706,"body":"Stories bring people to mental stimulation"},{"startTime":147.526,"endTime":151.706,"body":"and they bring them to emotional"},{"startTime":151.706,"endTime":152.546,"body":"involvement."},{"startTime":152.546,"endTime":156.746,"body":"And when people feel the story, they're"},{"startTime":152.546,"endTime":156.746,"body":"inclined to act on it."},{"startTime":156.746,"endTime":161.106,"body":"Jack Canfield, the co -author of The"},{"startTime":156.746,"endTime":161.106,"body":"Chicken Soup for the Souls stories, has"},{"startTime":161.106,"endTime":165.266,"body":"sold more than 600 million copies of his"},{"startTime":161.106,"endTime":165.266,"body":"books."},{"startTime":165.266,"endTime":169.866,"body":"He is the most published non -fiction"},{"startTime":165.266,"endTime":169.866,"body":"writer in human history and the guy he"},{"startTime":169.866,"endTime":172.186,"body":"just overtook was a guy named Dr."},{"startTime":172.186,"endTime":172.946,"body":"Seuss."},{"startTime":173.134,"endTime":173.674,"body":"Dr."},{"startTime":173.674,"endTime":177.634,"body":"Seuss was the most published non -fiction"},{"startTime":173.674,"endTime":177.634,"body":"writer prior to him."},{"startTime":177.634,"endTime":179.374,"body":"What are the two of them selling?"},{"startTime":179.934,"endTime":181.014,"body":"Stories."},{"startTime":181.694,"endTime":184.494,"body":"Of course, there are many kinds of"},{"startTime":181.694,"endTime":184.494,"body":"stories."},{"startTime":184.534,"endTime":188.374,"body":"If you're selling a book, an origin story"},{"startTime":184.534,"endTime":188.374,"body":"is extremely effective."},{"startTime":188.514,"endTime":190.154,"body":"In an origin story, you do this."},{"startTime":190.154,"endTime":194.514,"body":"You answer this question, why did I do"},{"startTime":190.154,"endTime":194.514,"body":"what I do?"},{"startTime":194.514,"endTime":196.414,"body":"In that kind of story, you take several"},{"startTime":194.514,"endTime":196.414,"body":"steps."},{"startTime":196.414,"endTime":200.574,"body":"The first, you describe your former"},{"startTime":196.414,"endTime":200.574,"body":"existence, you know, and likely your state"},{"startTime":200.574,"endTime":202.114,"body":"of dissatisfaction."},{"startTime":202.114,"endTime":203.04,"body":"Secondly,"},{"startTime":203.118,"endTime":207.998,"body":"you narrate a defining moment, an epiphany"},{"startTime":203.118,"endTime":207.998,"body":"when suddenly you realize that something"},{"startTime":207.998,"endTime":209.398,"body":"needed to be changed."},{"startTime":209.398,"endTime":213.758,"body":"Thirdly, you describe the change you"},{"startTime":209.398,"endTime":213.758,"body":"needed to take and how this is a better"},{"startTime":213.758,"endTime":214.698,"body":"alternative."},{"startTime":214.698,"endTime":219.418,"body":"And finally, you tell people how they can"},{"startTime":214.698,"endTime":219.418,"body":"move forward toward a change for the"},{"startTime":219.418,"endTime":223.278,"body":"better or ask them to consider purchasing"},{"startTime":219.418,"endTime":223.278,"body":"something from you that would help them"},{"startTime":223.278,"endTime":225.438,"body":"take a similar step to improve their"},{"startTime":223.278,"endTime":225.438,"body":"lives."},{"startTime":225.438,"endTime":226.798,"body":"Now let me give you the outline."},{"startTime":226.798,"endTime":230.558,"body":"You can develop an origin story very"},{"startTime":226.798,"endTime":230.558,"body":"simply with this grid and these four"},{"startTime":230.558,"endTime":234.198,"body":"application points would do the job for"},{"startTime":230.558,"endTime":234.198,"body":"you to create an outline."},{"startTime":234.198,"endTime":239.278,"body":"Number one, I was plotting along doing"},{"startTime":234.198,"endTime":239.278,"body":"this and then write out what you were"},{"startTime":239.278,"endTime":240.118,"body":"doing."},{"startTime":240.118,"endTime":243.818,"body":"Number two, suddenly I realized this was"},{"startTime":240.118,"endTime":243.818,"body":"no longer working."},{"startTime":243.818,"endTime":245.238,"body":"Here's how that happened."},{"startTime":245.238,"endTime":246.818,"body":"And then you write that out."},{"startTime":247.118,"endTime":252.558,"body":"Number three, I discovered that when I"},{"startTime":247.118,"endTime":252.558,"body":"took this step, my hope was restored and"},{"startTime":252.558,"endTime":253.618,"body":"you describe that."},{"startTime":253.618,"endTime":255.694,"body":"And then finally you say,"},{"startTime":255.694,"endTime":259.914,"body":"You can join me in this journey by taking"},{"startTime":255.694,"endTime":259.914,"body":"the following action step and then you"},{"startTime":259.914,"endTime":260.864,"body":"invite them to do that."},{"startTime":260.864,"endTime":263.414,"body":"Now there are all kinds of stories with"},{"startTime":260.864,"endTime":263.414,"body":"different kinds of endings."},{"startTime":263.414,"endTime":264.554,"body":"There's the advice story."},{"startTime":264.554,"endTime":267.014,"body":"Here you explain how you saw someone in"},{"startTime":264.554,"endTime":267.014,"body":"trouble."},{"startTime":267.014,"endTime":269.214,"body":"They listened when you offered to help."},{"startTime":269.214,"endTime":272.714,"body":"This is an effective way to explain"},{"startTime":269.214,"endTime":272.714,"body":"something you're communicating in your"},{"startTime":272.714,"endTime":274.634,"body":"book or along the theme of your podcast."},{"startTime":274.634,"endTime":277.484,"body":"And the goal here, of course, is to"},{"startTime":274.634,"endTime":277.484,"body":"instruct the hearer."},{"startTime":277.484,"endTime":281.114,"body":"The second kind of story is what I call a"},{"startTime":277.484,"endTime":281.114,"body":"cautionary tale or a cautionary story."},{"startTime":281.114,"endTime":284.464,"body":"This kind of story speaks of personal or"},{"startTime":281.114,"endTime":284.464,"body":"collective pain."},{"startTime":284.464,"endTime":285.774,"body":"It describes"},{"startTime":285.774,"endTime":289.494,"body":"how you took a wrong step that led to"},{"startTime":285.774,"endTime":289.494,"body":"trouble and how that trouble can be"},{"startTime":289.494,"endTime":289.774,"body":"avoided."},{"startTime":289.774,"endTime":293.054,"body":"And of course, the application point there"},{"startTime":289.774,"endTime":293.054,"body":"is to avoid the landmine, whatever that"},{"startTime":293.054,"endTime":293.994,"body":"happens to be."},{"startTime":293.994,"endTime":298.354,"body":"There's the entrepreneurial business story"},{"startTime":293.994,"endTime":298.354,"body":"and there's lots of podcasters who are in"},{"startTime":298.354,"endTime":299.954,"body":"the middle of business enterprise."},{"startTime":299.954,"endTime":303.434,"body":"In that kind of story, you answered this"},{"startTime":299.954,"endTime":303.434,"body":"question."},{"startTime":303.434,"endTime":307.014,"body":"Why did I leave one business to start"},{"startTime":303.434,"endTime":307.014,"body":"another?"},{"startTime":307.014,"endTime":309.374,"body":"What's the story behind the decision?"},{"startTime":309.434,"endTime":311.534,"body":"What were the rocks on the road to avoid?"},{"startTime":311.534,"endTime":314.542,"body":"And what are the best practices you"},{"startTime":311.534,"endTime":314.542,"body":"learned along the way?"},{"startTime":314.542,"endTime":316.502,"body":"and then you invite them to the call to"},{"startTime":314.542,"endTime":316.502,"body":"action."},{"startTime":316.502,"endTime":320.822,"body":"There's the happily ever after story, and"},{"startTime":316.502,"endTime":320.822,"body":"by the way, that's the most popular story"},{"startTime":320.822,"endTime":321.482,"body":"in human history."},{"startTime":321.482,"endTime":323.562,"body":"You read them every night to your kids."},{"startTime":323.722,"endTime":326.282,"body":"This was my struggle, and you describe it."},{"startTime":326.282,"endTime":330.182,"body":"Here was the turning point that required"},{"startTime":326.282,"endTime":330.182,"body":"all my powers, and you describe it."},{"startTime":330.182,"endTime":333.002,"body":"This is what I did, and you describe it."},{"startTime":333.002,"endTime":336.302,"body":"Now I'm in a new and better place, and you"},{"startTime":333.002,"endTime":336.302,"body":"describe it."},{"startTime":336.302,"endTime":339.902,"body":"You can do this too, bye, and then you do"},{"startTime":336.302,"endTime":339.902,"body":"the call to action."},{"startTime":339.902,"endTime":342.022,"body":"Now, I'll tell you the story that I love"},{"startTime":339.902,"endTime":342.022,"body":"the most."},{"startTime":342.022,"endTime":343.854,"body":"This is the higher power stories."},{"startTime":343.854,"endTime":346.354,"body":"I'm a pastor and I like these ones."},{"startTime":346.934,"endTime":351.784,"body":"I want to communicate the higher powers"},{"startTime":346.934,"endTime":351.784,"body":"real and the power can be accessed."},{"startTime":351.784,"endTime":355.814,"body":"So these stories are used to inspire or to"},{"startTime":351.784,"endTime":355.814,"body":"deepen faith and hope and love."},{"startTime":355.814,"endTime":360.394,"body":"In fact, if you go to any AA meeting, they"},{"startTime":355.814,"endTime":360.394,"body":"tell higher power stories all the time"},{"startTime":360.394,"endTime":364.634,"body":"without reference necessarily to any kind"},{"startTime":360.394,"endTime":364.634,"body":"of particular faith, but they do this."},{"startTime":364.634,"endTime":366.454,"body":"So let me tell you how to do this."},{"startTime":366.454,"endTime":369.048,"body":"You have to fine tune the story."},{"startTime":369.134,"endTime":370.914,"body":"toward your call of action."},{"startTime":370.914,"endTime":376.294,"body":"So the best way to elicit a response is to"},{"startTime":370.914,"endTime":376.294,"body":"know your audience and to have a plan to"},{"startTime":376.294,"endTime":379.594,"body":"elicit a response from them based on your"},{"startTime":376.294,"endTime":379.594,"body":"story."},{"startTime":379.594,"endTime":383.714,"body":"Now I'm going to give you a focused"},{"startTime":379.594,"endTime":383.714,"body":"example that I used in my own ministry."},{"startTime":383.714,"endTime":387.654,"body":"Of course, I'm a pastor and in Canada, of"},{"startTime":383.714,"endTime":387.654,"body":"course, I'm a Canadian, you probably"},{"startTime":387.654,"endTime":391.734,"body":"noticed that I've said A a few times, we"},{"startTime":387.654,"endTime":391.734,"body":"have this event called Remembrance Day."},{"startTime":391.734,"endTime":395.414,"body":"Well, I was asked by the local legion to"},{"startTime":391.734,"endTime":395.414,"body":"speak to a crowd of vets and their friends"},{"startTime":395.414,"endTime":397.262,"body":"and family on that special day."},{"startTime":397.262,"endTime":400.502,"body":"And in Canada, some of our provinces take"},{"startTime":397.262,"endTime":400.502,"body":"the whole day off to remember the war"},{"startTime":400.502,"endTime":401.062,"body":"dead."},{"startTime":401.062,"endTime":402.842,"body":"But the attention was lagging."},{"startTime":402.842,"endTime":406.322,"body":"There were less and less people involved"},{"startTime":402.842,"endTime":406.322,"body":"in this until we joined the Americans in"},{"startTime":406.322,"endTime":407.222,"body":"the fight in Afghanistan."},{"startTime":407.222,"endTime":411.862,"body":"But regardless, the goal was to elicit a"},{"startTime":407.222,"endTime":411.862,"body":"response to support the military."},{"startTime":412.142,"endTime":416.622,"body":"So the goal was to stand shoulder to"},{"startTime":412.142,"endTime":416.622,"body":"shoulder with them and to get them to be"},{"startTime":416.622,"endTime":418.882,"body":"grateful for all that the vets had done."},{"startTime":418.882,"endTime":421.022,"body":"So I didn't know how to do that."},{"startTime":421.022,"endTime":424.672,"body":"And then I had a childhood memory that"},{"startTime":421.022,"endTime":424.672,"body":"happened to me when I was a teenager."},{"startTime":424.672,"endTime":426.802,"body":"Now at this point, I was in my 40s."},{"startTime":426.862,"endTime":430.722,"body":"There was a family friend, he was in his"},{"startTime":426.862,"endTime":430.722,"body":"70s when I was in my teens."},{"startTime":430.722,"endTime":434.922,"body":"He was an old -timer who would always go"},{"startTime":430.722,"endTime":434.922,"body":"to those Senate Taft Remembrance Day"},{"startTime":434.922,"endTime":438.602,"body":"services, and he'd quote a psalm about God"},{"startTime":434.922,"endTime":438.602,"body":"being a rock of defense."},{"startTime":438.602,"endTime":442.682,"body":"Now, my little 16 -year -old brain could"},{"startTime":438.602,"endTime":442.682,"body":"not relate to that."},{"startTime":442.682,"endTime":447.042,"body":"And I said to him one day, why are you"},{"startTime":442.682,"endTime":447.042,"body":"always talking about God like a rock of"},{"startTime":447.042,"endTime":447.332,"body":"defense?"},{"startTime":447.332,"endTime":448.442,"body":"What's that about?"},{"startTime":448.442,"endTime":449.612,"body":"And the man stopped."},{"startTime":449.612,"endTime":451.742,"body":"Remember, he's 70, I'm 16."},{"startTime":451.802,"endTime":454.782,"body":"He'd been a colonel in World War II."},{"startTime":455.022,"endTime":460.182,"body":"He had a large contingent of soldiers to"},{"startTime":455.022,"endTime":460.182,"body":"capture a hill from Nazi -occupied"},{"startTime":460.182,"endTime":461.302,"body":"territory."},{"startTime":461.522,"endTime":466.142,"body":"Many of his men had been lost in the"},{"startTime":461.522,"endTime":466.142,"body":"battles leading up to the moment, and he's"},{"startTime":466.142,"endTime":469.262,"body":"telling me this story as I'm a tender lad"},{"startTime":466.142,"endTime":469.262,"body":"of sixteen."},{"startTime":469.442,"endTime":474.942,"body":"Suddenly, there was a barrage of gunfire,"},{"startTime":469.442,"endTime":474.942,"body":"and he and two other men took shelter"},{"startTime":474.942,"endTime":477.922,"body":"behind a large boulder that was taller"},{"startTime":474.942,"endTime":477.922,"body":"than he was."},{"startTime":477.922,"endTime":482.478,"body":"They thought they were safe behind the"},{"startTime":477.922,"endTime":482.478,"body":"large boulder, when abruptly,"},{"startTime":482.478,"endTime":487.778,"body":"A live grenade landed right at the feet"},{"startTime":482.478,"endTime":487.778,"body":"and it landed between the two feet of that"},{"startTime":487.778,"endTime":489.138,"body":"Colonel himself."},{"startTime":489.298,"endTime":492.758,"body":"All three men knew that they were dead,"},{"startTime":489.298,"endTime":492.758,"body":"they were goners."},{"startTime":492.758,"endTime":493.868,"body":"And here's what happened."},{"startTime":493.868,"endTime":496.738,"body":"The live grenade started to roll."},{"startTime":496.738,"endTime":498.478,"body":"It traveled about two feet."},{"startTime":498.478,"endTime":503.538,"body":"It went right down into a gopher hole that"},{"startTime":498.478,"endTime":503.538,"body":"had been burrowed underneath the boulder."},{"startTime":503.638,"endTime":508.408,"body":"Then the grenade exploded from under the"},{"startTime":503.638,"endTime":508.408,"body":"boulder and lifted the enormous rock two,"},{"startTime":508.408,"endTime":511.63,"body":"three feet in the air, throwing the three"},{"startTime":508.408,"endTime":511.63,"body":"men to the ground behind it."},{"startTime":511.63,"endTime":515.81,"body":"Then the boulder reached its ceiling, hung"},{"startTime":511.63,"endTime":515.81,"body":"in the air for just a passing moment and"},{"startTime":515.81,"endTime":518.41,"body":"returned to its place with a thud."},{"startTime":519.09,"endTime":525.29,"body":"Three men rose up alive, sheltered from"},{"startTime":519.09,"endTime":525.29,"body":"the ongoing gunfire by that same rock."},{"startTime":525.29,"endTime":526.76,"body":"They won the battle that day."},{"startTime":526.76,"endTime":531.15,"body":"When the conflict was done at day's end,"},{"startTime":526.76,"endTime":531.15,"body":"they had a military service, a chaplain"},{"startTime":531.15,"endTime":531.65,"body":"was there."},{"startTime":531.65,"endTime":536.53,"body":"He cracked open the Bible and he read this"},{"startTime":531.65,"endTime":536.53,"body":"passage from Psalm 62."},{"startTime":536.65,"endTime":539.88,"body":"He only is my rock and my salvation."},{"startTime":540.238,"endTime":542.118,"body":"He is my defense and my fortress."},{"startTime":542.118,"endTime":544.218,"body":"I shall not be moved."},{"startTime":544.638,"endTime":547.218,"body":"With God is my salvation and my glory."},{"startTime":547.218,"endTime":551.298,"body":"He is my rock of unyielding strength and"},{"startTime":547.218,"endTime":551.298,"body":"impenetrable hardness."},{"startTime":551.298,"endTime":553.408,"body":"And my refuge is in God."},{"startTime":553.408,"endTime":555.238,"body":"That's Psalm 62."},{"startTime":555.858,"endTime":558.018,"body":"Three men looked at each other."},{"startTime":558.058,"endTime":560.038,"body":"Every one of them nodded."},{"startTime":560.318,"endTime":565.018,"body":"From that point forward, all three of them"},{"startTime":560.318,"endTime":565.018,"body":"would refer to God as their rock of"},{"startTime":565.018,"endTime":566.018,"body":"defense."},{"startTime":566.298,"endTime":569.158,"body":"Now, I ended that with a call to action."},{"startTime":569.158,"endTime":569.774,"body":"I said,"},{"startTime":569.774,"endTime":574.334,"body":"when you see a vet, buy him a coffee, buy"},{"startTime":569.774,"endTime":574.334,"body":"him a meal, do something to show your"},{"startTime":574.334,"endTime":575.174,"body":"support."},{"startTime":575.174,"endTime":577.554,"body":"Now, let's return to the power of story."},{"startTime":577.554,"endTime":579.014,"body":"My story was short."},{"startTime":579.014,"endTime":581.534,"body":"It was tailored to the audience."},{"startTime":581.534,"endTime":586.894,"body":"I had a clear goal in mind using the story"},{"startTime":581.534,"endTime":586.894,"body":"to elicit a response of gratitude and"},{"startTime":586.894,"endTime":591.174,"body":"solidarity, and in this case, awe, and"},{"startTime":586.894,"endTime":591.174,"body":"support for the military."},{"startTime":591.174,"endTime":594.434,"body":"All of that was accomplished by the story."},{"startTime":594.674,"endTime":597.936,"body":"In fact, more was accomplished by the"},{"startTime":594.674,"endTime":597.936,"body":"story."},{"startTime":598.382,"endTime":602.042,"body":"Those who heard it would repeat it to"},{"startTime":598.382,"endTime":602.042,"body":"their friends because that particular"},{"startTime":602.042,"endTime":602.782,"body":"story was gripping."},{"startTime":602.782,"endTime":606.642,"body":"I know it changed my 16 year old mind from"},{"startTime":602.782,"endTime":606.642,"body":"somebody who didn't get it to somebody who"},{"startTime":606.642,"endTime":607.802,"body":"finally understood."},{"startTime":607.982,"endTime":612.462,"body":"So when you're podcasting, a story carries"},{"startTime":607.982,"endTime":612.462,"body":"more weight than a simple statement."},{"startTime":612.462,"endTime":615.422,"body":"I could simply have said, by the way,"},{"startTime":612.462,"endTime":615.422,"body":"let's remember the war dead."},{"startTime":615.422,"endTime":617.442,"body":"Let's make a plan to support a vet."},{"startTime":617.442,"endTime":620.922,"body":"That would have worked once or twice and"},{"startTime":617.442,"endTime":620.922,"body":"then people would have promptly forgot to"},{"startTime":620.922,"endTime":621.962,"body":"do that."},{"startTime":621.982,"endTime":626.762,"body":"But this way, every time they saw a"},{"startTime":621.982,"endTime":626.762,"body":"boulder, whether it was on the side of the"},{"startTime":626.762,"endTime":628.046,"body":"road or in a field,"},{"startTime":628.046,"endTime":630.726,"body":"whether it was in the middle of the road"},{"startTime":628.046,"endTime":630.726,"body":"when they were driving, whatever, they"},{"startTime":630.726,"endTime":635.946,"body":"would remember the story and make a plan"},{"startTime":630.726,"endTime":635.946,"body":"to bless a soldier."},{"startTime":635.946,"endTime":636.746,"body":"Story's powerful."},{"startTime":636.746,"endTime":638.676,"body":"Now, let's move to the second application."},{"startTime":638.676,"endTime":643.346,"body":"Keep it on point, long enough to make the"},{"startTime":638.676,"endTime":643.346,"body":"point, short enough to hold attention."},{"startTime":643.446,"endTime":646.806,"body":"Now, there are some people who can build a"},{"startTime":643.446,"endTime":646.806,"body":"story and keep it going for 20 minutes,"},{"startTime":646.806,"endTime":650.866,"body":"and if you're better than that, people"},{"startTime":646.806,"endTime":650.866,"body":"will buy your book for a movie contract."},{"startTime":650.866,"endTime":653.286,"body":"Most of us are not that good."},{"startTime":653.286,"endTime":657.766,"body":"Most people tune out after a few minutes"},{"startTime":653.286,"endTime":657.766,"body":"when somebody starts to tell a story."},{"startTime":657.966,"endTime":661.666,"body":"If you do a short story with an"},{"startTime":657.966,"endTime":661.666,"body":"application point, that point is carried"},{"startTime":661.666,"endTime":662.806,"body":"by the story."},{"startTime":662.806,"endTime":667.086,"body":"So my goal is aim for three minutes, max"},{"startTime":662.806,"endTime":667.086,"body":"out at five."},{"startTime":667.086,"endTime":671.036,"body":"I say it again, aim for three minutes, max"},{"startTime":667.086,"endTime":671.036,"body":"out at five."},{"startTime":671.036,"endTime":675.166,"body":"One full page double space type Times New"},{"startTime":671.036,"endTime":675.166,"body":"Roman 12 point font."},{"startTime":675.166,"endTime":675.956,"body":"Do that."},{"startTime":675.956,"endTime":678.026,"body":"Don't tell two or three stories."},{"startTime":678.046,"endTime":682.966,"body":"Tell one that has a beginning, a middle,"},{"startTime":678.046,"endTime":682.966,"body":"and an end with a call to action."},{"startTime":682.966,"endTime":684.622,"body":"As you start the story,"},{"startTime":684.622,"endTime":688.122,"body":"Remember that your goal needs to be"},{"startTime":684.622,"endTime":688.122,"body":"crystal clear in your mind before you"},{"startTime":688.122,"endTime":689.122,"body":"start to tell it."},{"startTime":689.122,"endTime":692.902,"body":"So Stephen Covey, the guy who wrote The"},{"startTime":689.122,"endTime":692.902,"body":"Seven Habits of Highly Affected People,"},{"startTime":692.902,"endTime":694.082,"body":"had one of these habits."},{"startTime":694.082,"endTime":697.122,"body":"He said, begin with the end in mind."},{"startTime":697.122,"endTime":701.461,"body":"In other words, as you start the work,"},{"startTime":697.122,"endTime":701.461,"body":"know what you're aiming to get."},{"startTime":701.542,"endTime":706.282,"body":"The point of the story is to engage the"},{"startTime":701.542,"endTime":706.282,"body":"listener and close it with a call to"},{"startTime":706.282,"endTime":706.572,"body":"action."},{"startTime":706.572,"endTime":709.522,"body":"That will always be true in every podcast"},{"startTime":706.572,"endTime":709.522,"body":"that you do."},{"startTime":709.522,"endTime":711.822,"body":"So let me go to the next application"},{"startTime":709.522,"endTime":711.822,"body":"point."},{"startTime":711.918,"endTime":716.138,"body":"Invite the hearers into the learning with"},{"startTime":711.918,"endTime":716.138,"body":"laughter or strong emotion."},{"startTime":716.778,"endTime":720.278,"body":"The very best stories include things that"},{"startTime":716.778,"endTime":720.278,"body":"are charming or endearing."},{"startTime":720.278,"endTime":723.098,"body":"I'll tell you something, one of my"},{"startTime":720.278,"endTime":723.098,"body":"favorite actors is Tom Hanks."},{"startTime":723.098,"endTime":724.778,"body":"I'll tell you why I like him."},{"startTime":724.778,"endTime":727.258,"body":"Because he acts just like everybody else."},{"startTime":727.338,"endTime":730.818,"body":"But he's always in these amazing things"},{"startTime":727.338,"endTime":730.818,"body":"that are just so much bigger than who he"},{"startTime":730.818,"endTime":731.078,"body":"is."},{"startTime":731.078,"endTime":733.748,"body":"And he's doing things that most of us have"},{"startTime":731.078,"endTime":733.748,"body":"never been able to do."},{"startTime":733.748,"endTime":737.958,"body":"Can you imagine thinking of yourself as an"},{"startTime":733.748,"endTime":737.958,"body":"astronaut on Apollo 13 in a tin can with"},{"startTime":737.958,"endTime":738.598,"body":"no air?"},{"startTime":738.598,"endTime":739.008,"body":"Mr."},{"startTime":739.008,"endTime":741.774,"body":"Rogers playing the piano and helping"},{"startTime":739.008,"endTime":741.774,"body":"hopeless people."},{"startTime":741.774,"endTime":745.474,"body":"A man stuck on an island with only a ball"},{"startTime":741.774,"endTime":745.474,"body":"named Wilson for company."},{"startTime":745.474,"endTime":749.294,"body":"Or a pilot landing a plane in the Hudson"},{"startTime":745.474,"endTime":749.294,"body":"River against all odds."},{"startTime":749.294,"endTime":755.004,"body":"He responds to life as an ordinary guy,"},{"startTime":749.294,"endTime":755.004,"body":"but brings us into his story."},{"startTime":755.004,"endTime":759.654,"body":"Now, if you can join your narrative to a"},{"startTime":755.004,"endTime":759.654,"body":"moment of humor, when you realize when you"},{"startTime":759.654,"endTime":763.894,"body":"were finally doing work or didn't, those"},{"startTime":759.654,"endTime":763.894,"body":"listening to you will laugh with you and"},{"startTime":763.894,"endTime":768.594,"body":"they'll repeat the humor because it stamps"},{"startTime":763.894,"endTime":768.594,"body":"the story into the memory in a different"},{"startTime":768.594,"endTime":769.742,"body":"kind of way."},{"startTime":769.742,"endTime":772.762,"body":"And it links their hearts and minds to the"},{"startTime":769.742,"endTime":772.762,"body":"point you're making."},{"startTime":772.982,"endTime":777.962,"body":"This can lead to action steps that you"},{"startTime":772.982,"endTime":777.962,"body":"want to see arise out of your podcast."},{"startTime":777.962,"endTime":783.162,"body":"And of course, the goal of a podcast is to"},{"startTime":777.962,"endTime":783.162,"body":"put your idea, put your product, put your"},{"startTime":783.162,"endTime":786.302,"body":"service in front of people to invite them"},{"startTime":783.162,"endTime":786.302,"body":"to that very thing."},{"startTime":786.302,"endTime":791.882,"body":"It is imperative to engage the imagination"},{"startTime":786.302,"endTime":791.882,"body":"through descriptive language."},{"startTime":792.022,"endTime":795.302,"body":"Most people primarily process visually."},{"startTime":795.302,"endTime":798.022,"body":"We see it even when we hear it."},{"startTime":798.022,"endTime":799.566,"body":"I'm going to prove it to you."},{"startTime":799.566,"endTime":805.046,"body":"Stop for a passing moment, look me in the"},{"startTime":799.566,"endTime":805.046,"body":"eye, and tell me what happens to you."},{"startTime":805.046,"endTime":807.806,"body":"Try not to think of an elephant."},{"startTime":809.902,"endTime":811.482,"body":"You did, didn't you?"},{"startTime":811.482,"endTime":815.192,"body":"I said the word elephant and you likely"},{"startTime":811.482,"endTime":815.192,"body":"saw something pop into your mind."},{"startTime":815.192,"endTime":818.262,"body":"A picture of an elephant, a part of an"},{"startTime":815.192,"endTime":818.262,"body":"elephant, a tusk, the whole thing,"},{"startTime":818.262,"endTime":819.002,"body":"whatever."},{"startTime":819.002,"endTime":825.162,"body":"The most important part, by the way, of"},{"startTime":819.002,"endTime":825.162,"body":"the podcast is to use language that"},{"startTime":825.162,"endTime":830.602,"body":"describes so that in the listener's heart,"},{"startTime":825.162,"endTime":830.602,"body":"soul, mind, imagination, they see"},{"startTime":830.602,"endTime":835.462,"body":"something, they feel something, they join"},{"startTime":830.602,"endTime":835.462,"body":"into this and it becomes engaging."},{"startTime":835.482,"endTime":839.122,"body":"Now you can use props if you need to, but"},{"startTime":835.482,"endTime":839.122,"body":"most podcasts are verbal."},{"startTime":839.31,"endTime":843.43,"body":"It's better not to use a prop when you can"},{"startTime":839.31,"endTime":843.43,"body":"just use words because most people are"},{"startTime":843.43,"endTime":846.03,"body":"listening as they're driving in the car or"},{"startTime":843.43,"endTime":846.03,"body":"something like this."},{"startTime":846.07,"endTime":850.95,"body":"So use descriptive words to engage the"},{"startTime":846.07,"endTime":850.95,"body":"imagination of the hearer and in the end,"},{"startTime":850.95,"endTime":854.12,"body":"let the story communicate your application"},{"startTime":850.95,"endTime":854.12,"body":"point."},{"startTime":854.12,"endTime":858.75,"body":"Now in my war story, the point was to"},{"startTime":854.12,"endTime":858.75,"body":"appreciate the vets."},{"startTime":858.75,"endTime":862.89,"body":"Telling of how those vets almost got"},{"startTime":858.75,"endTime":862.89,"body":"killed and of how they were spared by a"},{"startTime":862.89,"endTime":866.33,"body":"rock and a gopher hole, well that produced"},{"startTime":862.89,"endTime":866.33,"body":"emotion inside the hearer."},{"startTime":866.33,"endTime":869.006,"body":"If someone has moved, they tell others."},{"startTime":869.006,"endTime":873.426,"body":"And this stamps the memory of the motion"},{"startTime":869.006,"endTime":873.426,"body":"even more deeply inside the hearer."},{"startTime":873.426,"endTime":876.466,"body":"So let me get to this last point, the"},{"startTime":873.426,"endTime":876.466,"body":"story and the application."},{"startTime":876.526,"endTime":881.146,"body":"The story itself should always lead to the"},{"startTime":876.526,"endTime":881.146,"body":"call to action and have inside of it the"},{"startTime":881.146,"endTime":882.586,"body":"call to action's response."},{"startTime":882.586,"endTime":886.186,"body":"A call to action itself is not going to"},{"startTime":882.586,"endTime":886.186,"body":"persuade someone to consider to purchase a"},{"startTime":886.186,"endTime":888.026,"body":"product or a service."},{"startTime":888.026,"endTime":894.486,"body":"But an application and an invitation that"},{"startTime":888.026,"endTime":894.486,"body":"is intertwined with a story carries major"},{"startTime":894.486,"endTime":897.606,"body":"incentive, a powerful reason to consider"},{"startTime":894.486,"endTime":897.606,"body":"the action."},{"startTime":898.094,"endTime":901.254,"body":"I'm a pastor, so I'm going to give you a"},{"startTime":898.094,"endTime":901.254,"body":"Bible story, but it's a famous one, and"},{"startTime":901.254,"endTime":904.134,"body":"you don't have to be a believer to say yes"},{"startTime":901.254,"endTime":904.134,"body":"to this Bible story."},{"startTime":904.134,"endTime":908.054,"body":"I'm aware that lots of you are not people"},{"startTime":904.134,"endTime":908.054,"body":"of faith, but even so, just about"},{"startTime":908.054,"endTime":911.654,"body":"everybody I've met on earth knows this"},{"startTime":908.054,"endTime":911.654,"body":"story and its application."},{"startTime":911.714,"endTime":915.894,"body":"Somebody asked Jesus of Nazareth to define"},{"startTime":911.714,"endTime":915.894,"body":"who was their neighbor."},{"startTime":915.894,"endTime":918.034,"body":"So Jesus told a story."},{"startTime":918.254,"endTime":922.014,"body":"A certain man was going from Jerusalem to"},{"startTime":918.254,"endTime":922.014,"body":"Jericho and fell among thieves, and he was"},{"startTime":922.014,"endTime":923.494,"body":"left half dead."},{"startTime":923.494,"endTime":927.32,"body":"Two people passed him by and left him in"},{"startTime":923.494,"endTime":927.32,"body":"his wounds."},{"startTime":927.79,"endTime":935.21,"body":"Only one, a Samaritan, a stranger from"},{"startTime":927.79,"endTime":935.21,"body":"another country, saw the man, got him to"},{"startTime":935.21,"endTime":939.79,"body":"an inn, washed his wounds, left money to"},{"startTime":935.21,"endTime":939.79,"body":"pay for his care."},{"startTime":939.87,"endTime":946.19,"body":"Then Jesus said to the crowd, which one of"},{"startTime":939.87,"endTime":946.19,"body":"these three was the neighbor to the one"},{"startTime":946.19,"endTime":947.93,"body":"who fell among thieves?"},{"startTime":948.37,"endTime":951.55,"body":"The answer was the one who showed mercy on"},{"startTime":948.37,"endTime":951.55,"body":"him."},{"startTime":951.55,"endTime":955.21,"body":"And then Jesus said, go and do likewise."},{"startTime":956.43,"endTime":961.23,"body":"Everybody who hears that story knows what"},{"startTime":956.43,"endTime":961.23,"body":"the call to action is."},{"startTime":961.23,"endTime":962.96,"body":"It's carried by the story."},{"startTime":962.96,"endTime":964.39,"body":"It's intertwined with the story."},{"startTime":964.39,"endTime":965.97,"body":"And it has been for 2 ,000 years."},{"startTime":965.97,"endTime":969.75,"body":"And we're still telling the story and"},{"startTime":965.97,"endTime":969.75,"body":"repeating it thousands of years later."},{"startTime":969.75,"endTime":974.91,"body":"You know the story because the story"},{"startTime":969.75,"endTime":974.91,"body":"carries the application inside of it."},{"startTime":974.91,"endTime":976.67,"body":"And it stays in your soul."},{"startTime":976.67,"endTime":980.87,"body":"So let me give you the summary of what I'm"},{"startTime":976.67,"endTime":980.87,"body":"trying to say on this podcast broadcast"},{"startTime":980.87,"endTime":982.37,"body":"about the power of story."},{"startTime":982.37,"endTime":983.49,"body":"Number one."},{"startTime":983.694,"endTime":988.554,"body":"Use the power of story to begin a call to"},{"startTime":983.694,"endTime":988.554,"body":"action."},{"startTime":988.554,"endTime":994.514,"body":"Number two, fine tune the story so that it"},{"startTime":988.554,"endTime":994.514,"body":"invites the target audience to participate"},{"startTime":994.514,"endTime":995.834,"body":"in it."},{"startTime":995.834,"endTime":1002.274,"body":"Three, keep on point long enough to make"},{"startTime":995.834,"endTime":1002.274,"body":"the point short enough to hold attention."},{"startTime":1002.334,"endTime":1007.214,"body":"Number four, invite the hearers into the"},{"startTime":1002.334,"endTime":1007.214,"body":"learning through laughter or strong"},{"startTime":1007.214,"endTime":1008.314,"body":"emotion."},{"startTime":1008.314,"endTime":1013.208,"body":"And finally, make the application point"},{"startTime":1008.314,"endTime":1013.208,"body":"through the story."},{"startTime":1013.262,"endTime":1015.042,"body":"I hope this has been helpful to you."},{"startTime":1015.042,"endTime":1020.562,"body":"I thoroughly enjoyed being a podcast guest"},{"startTime":1015.042,"endTime":1020.562,"body":"and I'm very thankful for PodMatch itself."},{"startTime":1020.942,"endTime":1024.842,"body":"For more episodes, please visit podmatch"},{"startTime":1020.942,"endTime":1024.842,"body":".com forward slash episodes."},{"startTime":1024.842,"endTime":1026.662,"body":"Thank you so much for listening."}]}