{"version":"1.0.0","segments":[{"startTime":29.875999999999998,"endTime":32.427,"body":"You're listening to Podcasting Made Simple."},{"startTime":33.708,"endTime":36.989,"body":"I've been following Grant Cardone for a while now."},{"startTime":36.989,"endTime":51.075,"body":"And despite the hate that he gets, I absolutely love his tenacity, his grit and his"},{"startTime":36.989,"endTime":51.075,"body":"mindset to keep pushing for greater goals, greater dreams to achieve his life's purpose."},{"startTime":51.075,"endTime":59.048,"body":"Even at 65 years old, Grant Cardone is still showing up on every single podcast, every"},{"startTime":51.075,"endTime":59.048,"body":"single show."},{"startTime":59.048,"endTime":73.467,"body":"And on top of that, he even has a TV show called Undercover Billionaire, where in 90 days"},{"startTime":59.048,"endTime":73.467,"body":"he has to parachute into a city with no money, no network, and no name recognition of who"},{"startTime":73.467,"endTime":82.132,"body":"he is and build a multi-million dollar business all over again to prove that the American"},{"startTime":73.467,"endTime":82.132,"body":"dream is real."},{"startTime":82.292,"endTime":85.714,"body":"And in preparation for this talk, I thought to myself,"},{"startTime":87.018,"endTime":90.898,"body":"What about being the undercover billionaire of podcasting?"},{"startTime":90.998,"endTime":105.47800000000001,"body":"I've been interviewed over four to 500 times in my career, but now looking back, if I had"},{"startTime":90.998,"endTime":105.47800000000001,"body":"to start all over again and I had zero network, zero name recognition and zero interviews,"},{"startTime":105.47800000000001,"endTime":113.558,"body":"what would I do tomorrow to become a world-class podcast guest all over again in half the"},{"startTime":105.47800000000001,"endTime":113.558,"body":"time?"},{"startTime":113.598,"endTime":114.94200000000001,"body":"This is exactly"},{"startTime":114.94200000000001,"endTime":120.48700000000001,"body":"what I would do and this is my version of undercover billionaire for podcast guesting."},{"startTime":120.48700000000001,"endTime":121.628,"body":"Let's begin."},{"startTime":121.628,"endTime":128.134,"body":"Number one, I would listen to interviews of people in the same industry."},{"startTime":128.134,"endTime":130.016,"body":"In my case, it's communication."},{"startTime":130.016,"endTime":137.502,"body":"And I would write down every single question that that host is asking that guest."},{"startTime":137.948,"endTime":139.98,"body":"and then pretend I'm the guest."},{"startTime":139.98,"endTime":143.042,"body":"Here's the problem with all of us as podcast users."},{"startTime":143.042,"endTime":146.865,"body":"We listen to shows in a passive way."},{"startTime":146.865,"endTime":153.109,"body":"While we're cooking, while we're running, while we're going on a marathon, while we're"},{"startTime":146.865,"endTime":153.109,"body":"driving, and there's nothing wrong with that."},{"startTime":153.109,"endTime":158.63299999999998,"body":"But because we're listening to it passively, our identity is not caught up."},{"startTime":158.63299999999998,"endTime":164.85199999999998,"body":"We don't sit back and go, huh, well, if Lewis Howes is interviewing me, if Joe Rogan was"},{"startTime":158.63299999999998,"endTime":164.85199999999998,"body":"interviewing me,"},{"startTime":164.85199999999998,"endTime":166.433,"body":"How would I answer those questions?"},{"startTime":166.433,"endTime":167.914,"body":"Because I want to be a health expert."},{"startTime":167.914,"endTime":169.86599999999999,"body":"I want to be a communication expert."},{"startTime":169.86599999999999,"endTime":173.268,"body":"I want to be that person on that stage."},{"startTime":173.268,"endTime":176.93099999999998,"body":"And that's the extra step that I would encourage you to take."},{"startTime":176.93099999999998,"endTime":179.902,"body":"So let's say we take my expertise as just communication."},{"startTime":179.902,"endTime":190.881,"body":"So when I was younger, I would sit down, I'd listen to all of these communication experts"},{"startTime":179.902,"endTime":190.881,"body":"and then think to myself, hmm, well, if I was them, how would I answer their question"},{"startTime":190.881,"endTime":191.761,"body":"better?"},{"startTime":191.761,"endTime":193.14,"body":"Questions like,"},{"startTime":193.14,"endTime":195.111,"body":"How would you overcome your fear of communication?"},{"startTime":195.111,"endTime":197.271,"body":"How would you teach somebody else to do it?"},{"startTime":197.271,"endTime":199.81199999999998,"body":"What is three tips that you would share for introverts?"},{"startTime":199.81199999999998,"endTime":209.195,"body":"And every single day what I would do is I would sit there with a blank piece of paper and"},{"startTime":199.81199999999998,"endTime":209.195,"body":"I would say, what is my version to this answer?"},{"startTime":209.515,"endTime":211.14499999999998,"body":"What is my version to this?"},{"startTime":211.14499999999998,"endTime":215.237,"body":"And I would make that answer better every single day, week, month."},{"startTime":215.237,"endTime":218.558,"body":"And this is great because you don't need to be interviewed on a show to do this."},{"startTime":218.558,"endTime":220.446,"body":"You can do this right away."},{"startTime":220.446,"endTime":221.74599999999998,"body":"And that's what I encourage you to do."},{"startTime":221.74599999999998,"endTime":224.65699999999998,"body":"Book some time in your calendar right now."},{"startTime":224.65699999999998,"endTime":226.006,"body":"I'm not talking about next week."},{"startTime":226.006,"endTime":226.742,"body":"I'm not talking about next month."},{"startTime":226.742,"endTime":228.188,"body":"I'm talking about right now."},{"startTime":228.188,"endTime":233.57,"body":"Book that 60 minutes and listen to a podcast of someone that you want to be."},{"startTime":233.57,"endTime":235.36999999999998,"body":"I want to be like Mel Robbins someday."},{"startTime":235.36999999999998,"endTime":242.112,"body":"I want to teach exactly what Tony Robbins is teaching or a health expert you admire,"},{"startTime":235.36999999999998,"endTime":242.112,"body":"whatever that person is."},{"startTime":242.112,"endTime":243.773,"body":"Take the time to listen to them."},{"startTime":243.773,"endTime":248.58399999999997,"body":"Write down every question the host is asking them and ask yourself."},{"startTime":248.67,"endTime":254.69199999999998,"body":"How could I answer this question better or rather, what is my version to this question?"},{"startTime":254.81199999999998,"endTime":259.593,"body":"Number two, what is the second thing I would do to become an undercover billionaire in"},{"startTime":254.81199999999998,"endTime":259.593,"body":"podcast guesting?"},{"startTime":259.593,"endTime":268.416,"body":"The second piece that I would approach this conversation with is I would ask one of my"},{"startTime":259.593,"endTime":268.416,"body":"best friends to interview me on a Zoom call."},{"startTime":268.416,"endTime":269.796,"body":"Why is this important?"},{"startTime":269.796,"endTime":277.318,"body":"Your first interview is always the hardest and the one that you're the most afraid of."},{"startTime":277.736,"endTime":279.527,"body":"And here's a quick story by Seth Godin."},{"startTime":279.527,"endTime":281.148,"body":"He calls this pick me culture."},{"startTime":281.148,"endTime":285.01,"body":"As human beings, we're always waiting to get picked."},{"startTime":285.01,"endTime":287.07099999999997,"body":"In high school, it's to get into college."},{"startTime":287.07099999999997,"endTime":292.37399999999997,"body":"In college, it's to find somebody that we love and we get picked by them to be in a"},{"startTime":287.07099999999997,"endTime":292.37399999999997,"body":"relationship with them."},{"startTime":292.37399999999997,"endTime":299.638,"body":"Whether it's to be an actor in a movie, to get a big job after we graduate, we're always"},{"startTime":292.37399999999997,"endTime":299.638,"body":"waiting for the world to pick us."},{"startTime":300.118,"endTime":307.012,"body":"And Seth Godin argues that it's that very nature as human beings that makes us miss our"},{"startTime":300.118,"endTime":307.012,"body":"human's potential."},{"startTime":307.21999999999997,"endTime":313.11199999999997,"body":"that makes us wait for somebody else to say, you know what, I choose you."},{"startTime":313.113,"endTime":315.293,"body":"And you know what my philosophy is?"},{"startTime":315.293,"endTime":320.416,"body":"I don't care if anyone picks me as long as I pick me."},{"startTime":320.416,"endTime":329.52,"body":"And as James Altucher says, as long as we choose ourselves and we see value in the work"},{"startTime":320.416,"endTime":329.52,"body":"that we do, eventually other people recognize it."},{"startTime":329.52,"endTime":331.801,"body":"Because what's a podcast at the end of the day, Tim?"},{"startTime":331.801,"endTime":333.642,"body":"It's you and somebody else."},{"startTime":333.642,"endTime":335.942,"body":"getting on a Zoom call and answering questions."},{"startTime":335.942,"endTime":338.082,"body":"So I don't want you to wait for permission."},{"startTime":338.082,"endTime":339.782,"body":"I want you to change your mindset."},{"startTime":339.782,"endTime":341.902,"body":"You already are that expert."},{"startTime":341.902,"endTime":344.392,"body":"You don't need to wait for somebody to pick you."},{"startTime":344.392,"endTime":350.042,"body":"So just ask your friend to jump on a Zoom call and start asking the questions you've been"},{"startTime":344.392,"endTime":350.042,"body":"practicing."},{"startTime":350.042,"endTime":355.522,"body":"So that way it gives you a safe, comfortable opportunity for you to practice questions."},{"startTime":355.522,"endTime":358.24199999999996,"body":"You can clip those podcasts on social media."},{"startTime":358.24199999999996,"endTime":359.774,"body":"No one will care."},{"startTime":359.774,"endTime":362.395,"body":"whether that person is a podcast host or not."},{"startTime":362.395,"endTime":365.917,"body":"And on top of that, you'll have broken the ice."},{"startTime":365.917,"endTime":368.519,"body":"Your identity will start to change."},{"startTime":368.519,"endTime":372.57099999999997,"body":"And I wish I did that when I was younger in my podcasting journey."},{"startTime":372.57099999999997,"endTime":379.084,"body":"I started guesting on podcasts in 2019 and I waited for somebody to pick me and it was my"},{"startTime":372.57099999999997,"endTime":379.084,"body":"friend."},{"startTime":379.084,"endTime":383.207,"body":"But it now in retrospect, I wish I hadn't waited for that opportunity."},{"startTime":383.207,"endTime":384.887,"body":"I wish I had just started practicing."},{"startTime":384.887,"endTime":386.448,"body":"And that's my message to all of you."},{"startTime":386.448,"endTime":387.989,"body":"You don't need a way to get picked."},{"startTime":387.989,"endTime":389.81,"body":"You can start right now."},{"startTime":389.81,"endTime":391.471,"body":"and be interviewed tomorrow."},{"startTime":391.471,"endTime":393.131,"body":"You don't even have to worry about the guest pitch."},{"startTime":393.131,"endTime":399.75399999999996,"body":"Cause at the end of the day, if you're good enough, you're so good on a podcast, the"},{"startTime":393.131,"endTime":399.75399999999996,"body":"market can no longer ignore you."},{"startTime":399.75399999999996,"endTime":400.995,"body":"That's really the point."},{"startTime":400.995,"endTime":402.375,"body":"So let's recap this so far."},{"startTime":402.375,"endTime":411.909,"body":"Number one, listen to a podcast every week of someone who's already in your field, who's"},{"startTime":402.375,"endTime":411.909,"body":"already walking the talk and playing the game that you want to play and write out every"},{"startTime":411.909,"endTime":418.376,"body":"single question that person is asking that guest and just sat down with the blank piece of"},{"startTime":411.909,"endTime":418.376,"body":"paper and asked yourself."},{"startTime":418.376,"endTime":421.248,"body":"How would you answer these questions better?"},{"startTime":421.248,"endTime":422.24899999999997,"body":"That's part one."},{"startTime":422.24899999999997,"endTime":425.752,"body":"Part two is wait for your friend."},{"startTime":426.012,"endTime":427.694,"body":"Ask them to just interview you."},{"startTime":427.694,"endTime":433.609,"body":"You don't need to be on a podcast to be a podcast guest because a podcast guest is exactly"},{"startTime":427.694,"endTime":433.609,"body":"what I'm doing right now."},{"startTime":433.609,"endTime":435.24,"body":"You just got a Zoom call, you talk."},{"startTime":435.24,"endTime":436.921,"body":"And a lot of us are scared."},{"startTime":436.921,"endTime":438.603,"body":"We say, you know what?"},{"startTime":438.603,"endTime":440.204,"body":"This doesn't count."},{"startTime":440.204,"endTime":442.046,"body":"I'm not ready to be on a show."},{"startTime":442.046,"endTime":447.562,"body":"Well, if you wait your whole life to be picked, you might spend the rest of your life"},{"startTime":442.046,"endTime":447.562,"body":"waiting."},{"startTime":447.562,"endTime":449.303,"body":"And that's not what I want for you."},{"startTime":449.444,"endTime":457.671,"body":"Number three, my final piece of advice in my trifecta is as soon as you're done preparing,"},{"startTime":449.444,"endTime":457.671,"body":"as soon as you're being intruded, you're comfortable now."},{"startTime":457.671,"endTime":460.703,"body":"This is my secret weapon, how I got booked on so many podcasts."},{"startTime":460.703,"endTime":464.656,"body":"I think I've been booked on almost 500 podcasts so far in my career."},{"startTime":464.656,"endTime":466.138,"body":"It's very simple."},{"startTime":466.138,"endTime":476.49,"body":"The secret is in the podcast pitch, include a YouTube video of you sharing your three best"},{"startTime":466.138,"endTime":476.49,"body":"tips."},{"startTime":476.49,"endTime":479.15,"body":"that you would have shared on the podcast regardless."},{"startTime":479.15,"endTime":480.34999999999997,"body":"Let me explain."},{"startTime":480.409,"endTime":483.97999999999996,"body":"A lot of you are thinking right now, well, Brendan, I don't have a YouTube channel like"},{"startTime":480.409,"endTime":483.97999999999996,"body":"yours."},{"startTime":483.97999999999996,"endTime":486.33,"body":"That's not what I'm communicating."},{"startTime":486.33,"endTime":495.76,"body":"What I want you to do is get on a Zoom call like the Zoom call mom right now and literally"},{"startTime":486.33,"endTime":495.76,"body":"record yourself for five minutes writing out and communicating your three best tips."},{"startTime":495.76,"endTime":500.07,"body":"If you're a health coach, share the best three tips that nobody else is sharing in the"},{"startTime":495.76,"endTime":500.07,"body":"industry."},{"startTime":500.07,"endTime":503.676,"body":"If you're a communication guy, share the best three communication tips."},{"startTime":503.676,"endTime":506.508,"body":"If you're a fitness person, the best through fitness things."},{"startTime":506.508,"endTime":510.332,"body":"Business tips doesn't matter as long as it's your best stuff."},{"startTime":510.332,"endTime":511.042,"body":"Why is that?"},{"startTime":511.042,"endTime":512.113,"body":"Very simple."},{"startTime":512.113,"endTime":519.509,"body":"Most podcast hosts, when they receive a pitch, most of us make the mistake of sending a"},{"startTime":512.113,"endTime":519.509,"body":"podcast we were interviewed on previously."},{"startTime":519.509,"endTime":526.686,"body":"This isn't wrong, but the problem is that the host is receiving so many applications,"},{"startTime":519.509,"endTime":526.686,"body":"especially if it's a big show."},{"startTime":526.686,"endTime":530.629,"body":"So you want to make sure that you're giving them something easy to click."},{"startTime":530.629,"endTime":532.212,"body":"That's why I love a"},{"startTime":532.212,"endTime":540.284,"body":"private or public video on a YouTube channel, even if you don't have a YouTube channel,"},{"startTime":532.212,"endTime":540.284,"body":"because they see the YouTube link and they're more than happy to just click that really"},{"startTime":540.284,"endTime":540.826,"body":"quick."},{"startTime":540.826,"endTime":544.427,"body":"They'll watch the video and go, this is really good."},{"startTime":544.427,"endTime":547.589,"body":"I need to have Brendan on the show to share these tips to my audience."},{"startTime":547.589,"endTime":551.4100000000001,"body":"That's exactly how I got booked over and over and over again."},{"startTime":551.4100000000001,"endTime":556.332,"body":"I kept my pitch sweet and short and I just said, hey, this is a free video."},{"startTime":556.332,"endTime":557.793,"body":"I don't even care if you have me on the show."},{"startTime":557.793,"endTime":559.2230000000001,"body":"This is important information."},{"startTime":559.2230000000001,"endTime":560.8100000000001,"body":"I think you should just learn this."},{"startTime":560.8100000000001,"endTime":564.5300000000001,"body":"And I'll admit, it was a little easier for me because I teach communication skills."},{"startTime":564.5300000000001,"endTime":570.9300000000001,"body":"So a lot of the podcast hosts wanted to have me across any industry because they just love"},{"startTime":564.5300000000001,"endTime":570.9300000000001,"body":"the tips I sharing in that video."},{"startTime":570.9300000000001,"endTime":573.09,"body":"But the principle remains the same."},{"startTime":573.09,"endTime":578.26,"body":"If the podcast host is receiving the pitch, they'll probably not listen to a past episode"},{"startTime":573.09,"endTime":578.26,"body":"you're on."},{"startTime":578.26,"endTime":581.59,"body":"It's too much energy, but they will listen to a five minute YouTube video."},{"startTime":581.59,"endTime":583.09,"body":"I can guarantee you that."},{"startTime":583.09,"endTime":587.11,"body":"I've sent hundreds, no, at this point, thousands of cold emails."},{"startTime":587.11,"endTime":589.97,"body":"And that is the main reason people are booking on the show."},{"startTime":589.97,"endTime":596.462,"body":"Now it's a lot easier these days, but if I was getting started, that's exactly what I"},{"startTime":589.97,"endTime":596.462,"body":"would do, because exactly what it worked for me."},{"startTime":596.462,"endTime":597.202,"body":"So let's recap."},{"startTime":597.202,"endTime":603.634,"body":"Number one, write out the questions that people are being asked in your field right now on"},{"startTime":597.202,"endTime":603.634,"body":"shows."},{"startTime":603.634,"endTime":606.245,"body":"Write them out and find better answers to those questions."},{"startTime":606.245,"endTime":608.1550000000001,"body":"Number two, ask your friend tomorrow."},{"startTime":608.1550000000001,"endTime":609.8860000000001,"body":"Don't wait to be interviewed on a show."},{"startTime":609.8860000000001,"endTime":615.2170000000001,"body":"If you're starting from zero, ask your friend and get interviewed tomorrow on a Zoom call."},{"startTime":615.2170000000001,"endTime":616.878,"body":"I don't even care if you record it or not."},{"startTime":616.878,"endTime":617.802,"body":"It's just great."},{"startTime":617.802,"endTime":619.8230000000001,"body":"practice for you like going to the gym."},{"startTime":619.8230000000001,"endTime":626.995,"body":"And number three, when you're comfortable in your podcast guesting pitch, whether you're a"},{"startTime":619.8230000000001,"endTime":626.995,"body":"pod match, whether you're sending out cold emails, whether you're sending out LinkedIn"},{"startTime":626.995,"endTime":629.705,"body":"DMs, include that five minute video."},{"startTime":629.705,"endTime":632.196,"body":"Hey, whether or not you have me on the show or not is totally fine."},{"startTime":632.196,"endTime":636.667,"body":"I just attached a quick video on three easy tips that I feel would benefit your audience."},{"startTime":636.667,"endTime":647.356,"body":"And if you do that, my friends, I promise you, not only will you land your first podcast"},{"startTime":636.667,"endTime":647.356,"body":"interview at lightning speed, but you will be an icon in your industry."},{"startTime":647.356,"endTime":659.783,"body":"in the shortest amount of time because you did the work, you became an expert and you"},{"startTime":647.356,"endTime":659.783,"body":"might not be Grant Cardone tomorrow, but you're definitely going to be one step closer to"},{"startTime":659.783,"endTime":662.1750000000001,"body":"being a world-class podcast guest."},{"startTime":662.1750000000001,"endTime":663.575,"body":"Thank you so much."},{"startTime":663.796,"endTime":667.758,"body":"For more episodes, please visit podmatch.com forward slash episodes."},{"startTime":667.758,"endTime":669.519,"body":"Thank you so much for listening."}]}