{"version":"1.0.0","segments":[{"startTime":29.875999999999998,"endTime":32.427,"body":"You're listening to Podcasting Made Simple."},{"startTime":33.588,"endTime":46.315,"body":"Have you ever created an awesome piece of content and then realized later, yeah, that was"},{"startTime":33.588,"endTime":46.315,"body":"epic, but it didn't do anything to grow my business, my visibility, my email list."},{"startTime":46.455,"endTime":48.516,"body":"We have all been there, haven't we?"},{"startTime":48.516,"endTime":58.836,"body":"We get so excited about what we want to say and being visible to our ideal clients that we"},{"startTime":48.516,"endTime":58.836,"body":"forget to give them a call to action, telling them what we want them to do next."},{"startTime":58.836,"endTime":68.753,"body":"how they can connect with us, how they can take the next step with us and stay connected"},{"startTime":58.836,"endTime":68.753,"body":"to us long-term, and more importantly, how they can land on our email list."},{"startTime":68.753,"endTime":72.396,"body":"You know the importance of your email list as a business owner."},{"startTime":72.396,"endTime":75.338,"body":"It's the only thing we really have control over."},{"startTime":75.338,"endTime":77.819,"body":"We don't own social media platforms."},{"startTime":77.819,"endTime":81.482,"body":"We can't control the algorithm as much as we'd like to."},{"startTime":81.482,"endTime":87.646,"body":"And even as podcast hosts, we don't own the platforms we use to publish our shows."},{"startTime":87.956,"endTime":93.648,"body":"Having a podcast is an awesome way to have visibility for your business on a global scale."},{"startTime":93.648,"endTime":103.412,"body":"But if you aren't leveraging your podcast to grow your email list and nurturing your email"},{"startTime":93.648,"endTime":103.412,"body":"subscribers into buyers, you might as well not spend the time to publish a show at all,"},{"startTime":103.412,"endTime":105.453,"body":"because it's not going to grow your business."},{"startTime":105.453,"endTime":109.25500000000001,"body":"It would be a great hobby, but it's not going to make you the income that you want."},{"startTime":109.25500000000001,"endTime":117.46600000000001,"body":"I want you to use your podcast to explode your email list so that your podcast becomes"},{"startTime":109.25500000000001,"endTime":117.46600000000001,"body":"your biggest source of list growth."},{"startTime":117.46600000000001,"endTime":118.786,"body":"and income."},{"startTime":118.98700000000001,"endTime":123.809,"body":"Every time you publish a new episode, I want your list growth to explode."},{"startTime":123.809,"endTime":125.349,"body":"So how do you do that?"},{"startTime":125.46900000000001,"endTime":136.51399999999998,"body":"Not just by being prepared, but by being strategically prepared with the best call to"},{"startTime":125.46900000000001,"endTime":136.51399999999998,"body":"action for your business based on your promotional year at the time the episode will air."},{"startTime":136.774,"endTime":146.02599999999998,"body":"A CTA, a call to action, is a directive to our ideal clients on what to do next, how to"},{"startTime":136.774,"endTime":146.02599999999998,"body":"take the next step with us."},{"startTime":146.02599999999998,"endTime":152.869,"body":"how to stay caught up in our world to go deeper with our content as subscribers on our"},{"startTime":146.02599999999998,"endTime":152.869,"body":"email list."},{"startTime":152.869,"endTime":159.511,"body":"Subscribers that convert into collaboration partners, referral sources, and buyers."},{"startTime":159.512,"endTime":161.452,"body":"So I want you to think through this."},{"startTime":161.59199999999998,"endTime":165.664,"body":"I've just shared this awesome valuable content with my audience, right?"},{"startTime":165.664,"endTime":170.636,"body":"As a podcast host, you're thinking, man, this content I wrote, this episode is it."},{"startTime":170.636,"endTime":172.177,"body":"It is gonna be epic."},{"startTime":172.177,"endTime":175.49599999999998,"body":"I want you to think through where could you send them next"},{"startTime":175.49599999999998,"endTime":177.88799999999998,"body":"where they're gonna land on your email list."},{"startTime":177.88799999999998,"endTime":184.392,"body":"Let me give you some great examples to get your creative juices flowing for your next"},{"startTime":177.88799999999998,"endTime":184.392,"body":"podcast recording."},{"startTime":184.392,"endTime":189.55599999999998,"body":"Do you want them to grab a free download that you have that pertains to the topic you just"},{"startTime":184.392,"endTime":189.55599999999998,"body":"talked about?"},{"startTime":189.55599999999998,"endTime":196.51999999999998,"body":"What about joining a wait list, a workshop, a masterclass, especially if you're in a"},{"startTime":189.55599999999998,"endTime":196.51999999999998,"body":"promotional launch?"},{"startTime":196.581,"endTime":204.37599999999998,"body":"Subscribe to your blog as long as you have calls to action on every blog post leading to"},{"startTime":196.581,"endTime":204.37599999999998,"body":"list growth."},{"startTime":204.73399999999998,"endTime":206.796,"body":"How about join my free Facebook group?"},{"startTime":206.796,"endTime":214.22199999999998,"body":"And again, you want those membership questions upon entry to your Facebook group to be"},{"startTime":206.796,"endTime":214.22199999999998,"body":"dialed in for email list growth."},{"startTime":214.22199999999998,"endTime":219.887,"body":"What about book your free info call so they can figure out if you guys are a good fit to"},{"startTime":214.22199999999998,"endTime":219.887,"body":"work together?"},{"startTime":220.06799999999998,"endTime":226.914,"body":"You are likely using CTAs already, but my question is, are you using them consistently?"},{"startTime":226.914,"endTime":232.158,"body":"And I ask this basic question because CTAs are simple and easy to use."},{"startTime":232.158,"endTime":235.73899999999998,"body":"but they are also really simple and easy to forget."},{"startTime":235.82,"endTime":240.321,"body":"We have so many things to remember as content creators and business owners."},{"startTime":240.321,"endTime":251.266,"body":"We get so caught up in crafting our content, the perfect words or the graphic on our post"},{"startTime":240.321,"endTime":251.266,"body":"or the thumbnail for our podcast, the perfect copy for our website or blog, the perfect"},{"startTime":251.266,"endTime":261.106,"body":"interview questions for our podcast episodes, practicing our live videos, prepping for our"},{"startTime":251.266,"endTime":261.106,"body":"podcast shows, and we completely forget about making sure"},{"startTime":261.106,"endTime":266.187,"body":"we are using these opportunities for email list growth with a clear call to action."},{"startTime":266.187,"endTime":270.049,"body":"The small detail of a call to action can easily get overlooked."},{"startTime":270.049,"endTime":279.851,"body":"And yet this small detail can have the biggest impact on our email list growth, on our"},{"startTime":270.049,"endTime":279.851,"body":"audience growth, and ultimately our income."},{"startTime":279.871,"endTime":285.853,"body":"Isn't it wild that such a small thing can have such a massive impact on our bottom line"},{"startTime":279.871,"endTime":285.853,"body":"revenue?"},{"startTime":285.853,"endTime":287.513,"body":"Now, I want to give you a tip."},{"startTime":287.513,"endTime":289.896,"body":"This is a tip I teach my clients and students."},{"startTime":289.896,"endTime":292.967,"body":"on how to never forget to use a call to action."},{"startTime":292.967,"endTime":298.909,"body":"Wherever I'm creating my content, I have a reminder that says, what is the CTA?"},{"startTime":298.909,"endTime":305.531,"body":"If I'm writing a live training script, I post this and highlight it at the top of the"},{"startTime":298.909,"endTime":305.531,"body":"document that I'm writing on so I don't forget it."},{"startTime":305.531,"endTime":308.353,"body":"Creating social media posts, do the same thing."},{"startTime":308.353,"endTime":314.013,"body":"I think through where I could lead my ideal client next once they see my post."},{"startTime":314.013,"endTime":317.854,"body":"Simple and easy to use, simple and easy to forget."},{"startTime":318.00399999999996,"endTime":324.098,"body":"So let's set ourselves up for success with some sort of reminder, even if it's a sticky"},{"startTime":318.00399999999996,"endTime":324.098,"body":"note."},{"startTime":324.118,"endTime":326.59999999999997,"body":"What is your best way to remind yourself?"},{"startTime":326.59999999999997,"endTime":329.122,"body":"Decide that today and then implement it."},{"startTime":329.122,"endTime":332.484,"body":"That sticky note, you could put it right next to your laptop."},{"startTime":332.704,"endTime":341.51,"body":"In order to grow our income, we have to attract our ideal clients to us and get them to"},{"startTime":332.704,"endTime":341.51,"body":"stay with us long enough to deepen that no-like and trust factor."},{"startTime":341.51,"endTime":347.284,"body":"We want them swimming in the pool of our content and staying connected to us for a long"},{"startTime":341.51,"endTime":347.284,"body":"time."},{"startTime":347.284,"endTime":349.515,"body":"so that they will convert into buyers."},{"startTime":349.515,"endTime":353.527,"body":"We want the opportunity to give them value, help them solve their problems."},{"startTime":353.527,"endTime":357.098,"body":"And through that, we are able to showcase our expertise."},{"startTime":357.098,"endTime":367.74199999999996,"body":"The way we do this is by being prepared at every opportunity to tell our ideal client"},{"startTime":357.098,"endTime":367.74199999999996,"body":"audience what to do next, where to go next, what their next step with us should be."},{"startTime":367.74199999999996,"endTime":372.18399999999997,"body":"And you may be wondering, well, okay, how often do you use a CTA?"},{"startTime":372.18399999999997,"endTime":376.634,"body":"In every piece of content, every nook and cranny of your business,"},{"startTime":376.634,"endTime":383.517,"body":"every single time, but especially when you are a podcast host and you are preparing a new"},{"startTime":376.634,"endTime":383.517,"body":"episode."},{"startTime":383.517,"endTime":385.738,"body":"Your audience loves you."},{"startTime":385.738,"endTime":387.219,"body":"They want to be with you."},{"startTime":387.219,"endTime":388.94,"body":"They see you as an authority."},{"startTime":388.94,"endTime":394.642,"body":"And when you deliver awesome value through your show, which you know you do, they're going"},{"startTime":388.94,"endTime":394.642,"body":"to trust you."},{"startTime":394.642,"endTime":397.724,"body":"And being prepared for the strong CTA is critical."},{"startTime":397.724,"endTime":402.524,"body":"Not preparing for the opportunity to give a CTA at the end of every podcast."},{"startTime":402.524,"endTime":411.019,"body":"means lost income because you've lost an awesome opportunity for list growth from an"},{"startTime":402.524,"endTime":411.019,"body":"audience that's already warmed up to you and loving your content."},{"startTime":411.019,"endTime":414.521,"body":"I mean, they're already excited to connect with you, right?"},{"startTime":414.76099999999997,"endTime":423.26599999999996,"body":"When you're preparing the content for your show, I want you to think through what is the"},{"startTime":414.76099999999997,"endTime":423.26599999999996,"body":"best CTA for this episode at this time in your business?"},{"startTime":423.586,"endTime":426.64799999999997,"body":"Is there a free download you can easily put together?"},{"startTime":426.64799999999997,"endTime":427.851,"body":"Not anything fancy."},{"startTime":427.851,"endTime":429.569,"body":"It doesn't have to be fancy."},{"startTime":430.068,"endTime":438.134,"body":"free download that you could easily put together that corresponds to the subject matter of"},{"startTime":430.068,"endTime":438.134,"body":"that particular episode and allows the listener to not only become a part of your email"},{"startTime":438.134,"endTime":446.78999999999996,"body":"list when they opt in, but also it allows the listeners to take a deeper dive into the"},{"startTime":438.134,"endTime":446.78999999999996,"body":"content and learn even more from you with your free download."},{"startTime":446.78999999999996,"endTime":449.67199999999997,"body":"And this adds even more value to your show."},{"startTime":449.67199999999997,"endTime":451.073,"body":"It's a win-win."},{"startTime":451.214,"endTime":456.277,"body":"Are you wondering what to say to easily transition into this without feeling salesy or"},{"startTime":451.214,"endTime":456.277,"body":"weird?"},{"startTime":456.277,"endTime":457.608,"body":"Let me give you an example."},{"startTime":457.608,"endTime":461.021,"body":"Here's an example of what I use each week on my live shows."},{"startTime":461.021,"endTime":463.542,"body":"Okay, friends, here's what I want you to do next."},{"startTime":463.542,"endTime":465.336,"body":"I know you love the content today."},{"startTime":465.336,"endTime":468.586,"body":"I have a free download I curated just for you."},{"startTime":468.586,"endTime":471.46799999999996,"body":"So you can dive deeper into what I shared with you today."},{"startTime":471.46799999999996,"endTime":473.709,"body":"You are not gonna wanna miss this."},{"startTime":473.74899999999997,"endTime":478.834,"body":"Go to, and that's where you give them the URL, and make the URL really simple."},{"startTime":478.834,"endTime":485.15999999999997,"body":"Then be sure that you have the URL to that landing page for them to opt in in your show"},{"startTime":478.834,"endTime":485.15999999999997,"body":"notes as well."},{"startTime":485.15999999999997,"endTime":491.074,"body":"we have to make it really easy for our ideal clients to follow the instructions we have"},{"startTime":485.15999999999997,"endTime":491.074,"body":"given them."},{"startTime":491.074,"endTime":494.437,"body":"Cause if they can't remember the instructions, they're not going to follow through."},{"startTime":494.437,"endTime":496.438,"body":"So let's recap really quick."},{"startTime":496.438,"endTime":504.594,"body":"When you're mapping out your podcast topics and plans for recording, I want you to think"},{"startTime":496.438,"endTime":504.594,"body":"through when the episode's going to air, where will you be at that time in your"},{"startTime":504.594,"endTime":505.885,"body":"promotional year?"},{"startTime":505.885,"endTime":513.96,"body":"And make note of a, best CTA, a strong CTA, you could give them that would lead your ideal"},{"startTime":505.885,"endTime":513.96,"body":"client to your list."},{"startTime":514.292,"endTime":518.745,"body":"Create a system that reminds you to include your call to action in your preparations."},{"startTime":518.745,"endTime":521.125,"body":"Remember that sticky note we talked about?"},{"startTime":521.126,"endTime":527.269,"body":"Or put a reminder at the top of a Google Doc or a task on your Google Calendar."},{"startTime":527.269,"endTime":537.2950000000001,"body":"Use a clear CTA, not only with every podcast episode, but every piece of content, every"},{"startTime":527.269,"endTime":537.2950000000001,"body":"nook and cranny of your content, every single time."},{"startTime":537.2950000000001,"endTime":542.498,"body":"And don't worry about coming across as salesy or pushy when you state your call to action."},{"startTime":542.498,"endTime":543.3130000000001,"body":"Remember,"},{"startTime":543.3130000000001,"endTime":547.736,"body":"Your audience loves you or they wouldn't be listening to your show, right?"},{"startTime":547.736,"endTime":550.298,"body":"They will want to take that next step with you."},{"startTime":550.298,"endTime":553.94,"body":"So don't be shy about telling them exactly what you want them to do."},{"startTime":553.96,"endTime":558.8430000000001,"body":"CTAs are simple and easy to use, but they are also just as simple and easy to forget."},{"startTime":558.8430000000001,"endTime":566.4680000000001,"body":"Let's be sure we make the most out of every marketing opportunity by using strong CTAs"},{"startTime":558.8430000000001,"endTime":566.4680000000001,"body":"that lead to email list growth."},{"startTime":566.4680000000001,"endTime":569.9340000000001,"body":"The next time you're creating your content for your podcast,"},{"startTime":569.9340000000001,"endTime":577.5980000000001,"body":"Use the strategy I have given you here and you'll be all set to not only grow your email"},{"startTime":569.9340000000001,"endTime":577.5980000000001,"body":"list, but your income too."},{"startTime":577.5980000000001,"endTime":581.3100000000001,"body":"more episodes, please visit podmatch.com forward slash episodes."},{"startTime":581.3100000000001,"endTime":583.0600000000001,"body":"Thank you so much for listening."}]}