{"version":"1.0.0","segments":[{"startTime":1.186,"endTime":3.728,"body":"You're listening to Podcasting Made Simple."},{"startTime":4.826,"endTime":6.541,"body":"Hey everyone, Alex Sanfilippo here."},{"startTime":6.541,"endTime":8.443,"body":"Welcome back to Podcasting Made Simple."},{"startTime":8.443,"endTime":9.484,"body":"And Jasmine, welcome."},{"startTime":9.484,"endTime":10.705,"body":"Thank you so much for joining me today."},{"startTime":10.705,"endTime":11.145,"body":"Thank you."},{"startTime":11.145,"endTime":16.08,"body":"I think you should say welcome back, brother, because I've been on the pod before and I'm"},{"startTime":11.145,"endTime":16.08,"body":"so honored."},{"startTime":16.08,"endTime":16.841,"body":"I'm a little nervous."},{"startTime":16.841,"endTime":18.192,"body":"You always raise the bar."},{"startTime":18.192,"endTime":19.744,"body":"So I'm happy to be here."},{"startTime":19.744,"endTime":20.164,"body":"Yeah."},{"startTime":20.164,"endTime":20.774,"body":"Welcome back."},{"startTime":20.774,"endTime":21.075,"body":"Yes."},{"startTime":21.075,"endTime":22.116,"body":"This is your third time here."},{"startTime":22.116,"endTime":26.99,"body":"And it's funny, I was thinking about this the other day and I was telling Alicia, my wife,"},{"startTime":22.116,"endTime":26.99,"body":"I was like,"},{"startTime":26.99,"endTime":28.38,"body":"I really want to bring Jasmine back."},{"startTime":28.38,"endTime":30.59,"body":"We just had her on the podcast and she was like, are you sure?"},{"startTime":30.59,"endTime":34.44,"body":"I was like, yeah, I went and looked and it's been exactly at time of recording two years."},{"startTime":34.44,"endTime":36.85,"body":"And I was like, wait a minute, that's not just brought Jasmine."},{"startTime":36.85,"endTime":40.45,"body":"We should do this every two weeks, but you know, I'm just gonna put that out there."},{"startTime":40.45,"endTime":45.44,"body":"Maybe we'll see what anyone who's listening, watching later on, let us know should Jasmine"},{"startTime":40.45,"endTime":45.44,"body":"come back every two weeks."},{"startTime":45.44,"endTime":47.61,"body":"We'll get a little real poll here."},{"startTime":48.43,"endTime":50.53,"body":"Anyway, super excited you're here today."},{"startTime":50.53,"endTime":56.8,"body":"And here's the thing, this conversation I want to frame a little bit differently than I"},{"startTime":50.53,"endTime":56.8,"body":"typically do this type of"},{"startTime":56.8,"endTime":58.832,"body":"interview, which is what historically has been."},{"startTime":58.832,"endTime":64.416,"body":"And when I've had you on the past Jasmine, it's been more of an interview, but we have the"},{"startTime":58.832,"endTime":64.416,"body":"opportunity to spend a lot more time together."},{"startTime":64.416,"endTime":66.957,"body":"And sometimes what we share is really valuable."},{"startTime":66.957,"endTime":75.494,"body":"And so I wanted to bring others, our communities into the conversation, just because some"},{"startTime":66.957,"endTime":75.494,"body":"of the last times we talked recently, like, man, we probably should hit record, right?"},{"startTime":75.494,"endTime":81.328,"body":"Like we probably should have been able to share this because a lot of people, especially"},{"startTime":75.494,"endTime":81.328,"body":"look at you, Jasmine, like I want to be where Jasmine is."},{"startTime":81.328,"endTime":83.589,"body":"And we forget that you're human."},{"startTime":84.268,"endTime":85.739,"body":"stuff happens with you, right?"},{"startTime":85.739,"endTime":88.2,"body":"That like you have to make some shifts and all and same with me."},{"startTime":88.2,"endTime":92.362,"body":"So it's funny, I sent you a five minute prep for today, because it's gonna be a"},{"startTime":88.2,"endTime":92.362,"body":"conversation."},{"startTime":92.362,"endTime":93.554,"body":"You did not check that out."},{"startTime":93.554,"endTime":95.185,"body":"I didn't dude, I didn't."},{"startTime":95.185,"endTime":96.345,"body":"I didn't check it out."},{"startTime":96.345,"endTime":97.086,"body":"didn't check it out."},{"startTime":97.086,"endTime":104.93,"body":"You know, here's the thing though, Alex, I like showing up 100 % as myself and sometimes"},{"startTime":97.086,"endTime":104.93,"body":"if I get in my head, not always, but sometimes if I get in my head, it becomes too"},{"startTime":104.93,"endTime":105.731,"body":"rehearsed."},{"startTime":105.731,"endTime":111.188,"body":"And I want people to actually hear and see me exactly in this space."},{"startTime":111.188,"endTime":115.711,"body":"And if I might, you we've been working together about every five, six weeks."},{"startTime":115.711,"endTime":118.143,"body":"You and I have the opportunity to connect."},{"startTime":118.143,"endTime":119.303,"body":"And it is a true honor."},{"startTime":119.303,"endTime":123.707,"body":"It is a true privilege because I think that you are a guide's guide."},{"startTime":123.707,"endTime":130.091,"body":"And so how you've been able to speak into my journey and how you've been able to speak"},{"startTime":123.707,"endTime":130.091,"body":"into my podcast has been very transformative."},{"startTime":130.091,"endTime":134.174,"body":"And I actually made a podcast episode and I released it just a few weeks ago."},{"startTime":134.174,"endTime":140.92,"body":"And I recounted the story of how you and I were having a conversation and we were talking"},{"startTime":134.174,"endTime":140.92,"body":"in relation to the podcast and you had said,"},{"startTime":140.92,"endTime":142.511,"body":"Well, it's just because you're just so confident."},{"startTime":142.511,"endTime":150.214,"body":"And then you said like two or three things after that, none of which I heard because my"},{"startTime":142.511,"endTime":150.214,"body":"brain was fully stuck on, well, it's just that you're confident."},{"startTime":150.214,"endTime":156.376,"body":"And to tie this back to something that you had said, well, you're human and you go through"},{"startTime":150.214,"endTime":156.376,"body":"things and we grow when we change."},{"startTime":156.376,"endTime":162.358,"body":"And one of the things that came up for me is in that conversation, I said, well, Alex, I'm"},{"startTime":156.376,"endTime":162.358,"body":"not confident."},{"startTime":162.459,"endTime":164.56,"body":"I show up as confident."},{"startTime":164.56,"endTime":165.72,"body":"I think it's a version of me."},{"startTime":165.72,"endTime":167.301,"body":"There's a version of me that is confident."},{"startTime":167.301,"endTime":170.766,"body":"And that's the version that's always shown on the podcast."},{"startTime":170.766,"endTime":178.026,"body":"And I said, for better for worse, it's 100 % me, but I also think that it could be really"},{"startTime":170.766,"endTime":178.026,"body":"repelling to a lot of people."},{"startTime":178.026,"endTime":179.826,"body":"It's a lot of straight edges."},{"startTime":179.826,"endTime":189.366,"body":"And then, you know, at the end of the conversation, you simply asked me, are you going to"},{"startTime":179.826,"endTime":189.366,"body":"be any other version than the version who you are?"},{"startTime":189.366,"endTime":191.766,"body":"And I said, nope."},{"startTime":192.026,"endTime":198.654,"body":"Even if, even if it comes on the back of having a smaller listenership,"},{"startTime":199.154,"endTime":208.263,"body":"a smaller TAM, a smaller total addressable market, even if my podcast may or may not be"},{"startTime":199.154,"endTime":208.263,"body":"destined for top of the charts."},{"startTime":208.263,"endTime":217.511,"body":"One of the things that you've come back down and grounded me in again and again is 100 %"},{"startTime":208.263,"endTime":217.511,"body":"be you, serve the audience who will resonate with you and understand that unless your"},{"startTime":217.511,"endTime":225.39,"body":"ambition is to be a top podcaster, then the goal of the podcast should be to connect with"},{"startTime":217.511,"endTime":225.39,"body":"the right audience at the right time."},{"startTime":225.39,"endTime":229.18,"body":"And for me, that has been the biggest shift for me and my podcast in 2024."},{"startTime":229.18,"endTime":230.23,"body":"And I want to say thank you."},{"startTime":230.23,"endTime":231.85,"body":"Wow, Jasmine, we could just end right here."},{"startTime":231.85,"endTime":234.42,"body":"Maybe this should have just been like a, just a solo talk from Jasmine."},{"startTime":234.42,"endTime":235.71,"body":"It would have been perfectly fine."},{"startTime":235.71,"endTime":236.65,"body":"Not at all."},{"startTime":236.65,"endTime":237.55,"body":"mean, not at all."},{"startTime":237.55,"endTime":238.28,"body":"Not at all."},{"startTime":238.28,"endTime":240.91,"body":"Definitely honored to be able to help kind of bring that out."},{"startTime":240.91,"endTime":242.09,"body":"That was always in there, right?"},{"startTime":242.09,"endTime":242.93,"body":"Like you always had that."},{"startTime":242.93,"endTime":244.5,"body":"was just like kind of helping draw it out."},{"startTime":244.5,"endTime":247.1,"body":"And that's actually where this conversation is going to go quite a bit."},{"startTime":247.1,"endTime":250.062,"body":"Before we get to that, I want to backtrack just for a second."},{"startTime":250.062,"endTime":254.302,"body":"to explain why, like this even came up in our conversation and why it's coming up today."},{"startTime":254.302,"endTime":258.492,"body":"And I took some notes here, so I'm actually gonna be reading this, because I wanted to be"},{"startTime":254.302,"endTime":258.492,"body":"really quick, I'm gonna pass it over to you."},{"startTime":258.492,"endTime":266.242,"body":"But when I was thinking about building an online business, building a podcast, being a"},{"startTime":258.492,"endTime":266.242,"body":"podcast guest, because we've got all those people in this group here, right?"},{"startTime":266.242,"endTime":272.352,"body":"The people that are trying to make it online or are making it, but wanna make it further,"},{"startTime":266.242,"endTime":272.352,"body":"wanna take it further, faster, all those type of things, right?"},{"startTime":272.352,"endTime":277.816,"body":"And I was thinking about just the general culture of online."},{"startTime":277.816,"endTime":279.987,"body":"creation, business, all things, right?"},{"startTime":279.987,"endTime":283.189,"body":"I thought of three things, the hustle, the madness, and the lie."},{"startTime":283.189,"endTime":286.49,"body":"And the hustle is that it has to be busy, right?"},{"startTime":286.49,"endTime":287.881,"body":"And that really is the core of the culture."},{"startTime":287.881,"endTime":288.931,"body":"It's gotta be busy."},{"startTime":288.931,"endTime":296.895,"body":"It's full of opportunity, full of promises, and a lot of habit-forming bad practices to"},{"startTime":288.931,"endTime":296.895,"body":"just kinda keep you involved, reaching milestones, right?"},{"startTime":296.895,"endTime":299.046,"body":"I think of we need to grow social media followers."},{"startTime":299.046,"endTime":300.276,"body":"We need more podcast downloads."},{"startTime":300.276,"endTime":301.711,"body":"We need more podcast guessing opportunities."},{"startTime":301.711,"endTime":302.908,"body":"We need more website visitors."},{"startTime":302.908,"endTime":303.798,"body":"We need more..."},{"startTime":303.798,"endTime":305.919,"body":"email opt-ins and that list could go on forever, right?"},{"startTime":305.919,"endTime":308.601,"body":"Like that's the hustle that so many of us subscribe to."},{"startTime":308.601,"endTime":315.685,"body":"And it goes straight into like that culture goes straight into what I call the trap, which"},{"startTime":308.601,"endTime":315.685,"body":"is when we don't get traction, means we're not doing enough."},{"startTime":315.766,"endTime":318.838,"body":"It means that we have to go wider instead of deeper."},{"startTime":318.838,"endTime":320.309,"body":"So you need to be trying more things."},{"startTime":320.309,"endTime":321.409,"body":"You need to find the quick win."},{"startTime":321.409,"endTime":325.632,"body":"If you don't jump to the next thing and keep on trying it, something will click, something"},{"startTime":321.409,"endTime":325.632,"body":"will win."},{"startTime":325.632,"endTime":329.024,"body":"And that's that last piece, that's about the lie, which is you can do it."},{"startTime":329.024,"endTime":335.68,"body":"as long as you work hard on everyone else and keep on going and try everything and find"},{"startTime":329.024,"endTime":335.68,"body":"ways to do more, cut things out of your life for now, you'll get them back later."},{"startTime":335.68,"endTime":338.542,"body":"You gotta get rich, you gotta get famous if you're gonna make it in this space."},{"startTime":338.542,"endTime":344.547,"body":"And many of us, might not say all those things, but that really is, that's what we've kind"},{"startTime":338.542,"endTime":344.547,"body":"of created in the way that we act."},{"startTime":344.547,"endTime":348.49,"body":"And I'm just realizing more and more people seem almost frantic online when I'm meeting"},{"startTime":344.547,"endTime":348.49,"body":"them."},{"startTime":348.49,"endTime":352.974,"body":"I have phone calls with people or even exchanging emails and they're just like, how do I"},{"startTime":348.49,"endTime":352.974,"body":"grow my followers?"},{"startTime":352.974,"endTime":354.365,"body":"because I get more followers and get more money."},{"startTime":354.365,"endTime":357.387,"body":"When I get more money, I can use that money to get more followers, I can get more famous."},{"startTime":357.387,"endTime":360.448,"body":"And it's like, man, like that's like the whole system."},{"startTime":360.448,"endTime":364.327,"body":"So that's really where we're gonna go to a really, we're not gonna focus too much on this."},{"startTime":364.327,"endTime":366.802,"body":"They're gonna focus on the healthy side, kind of the solution to this."},{"startTime":366.802,"endTime":368.193,"body":"But Jasmine, do you have any thoughts around this?"},{"startTime":368.193,"endTime":373.596,"body":"Because you have been a core creator in the online space, on social media and in"},{"startTime":368.193,"endTime":373.596,"body":"podcasting, you've done exceptionally well."},{"startTime":373.596,"endTime":375.587,"body":"Do you have any thoughts about what I just shared here?"},{"startTime":375.587,"endTime":381.218,"body":"Well, one thing that I wanna hone in, you had said, we don't necessarily say this, you're"},{"startTime":375.587,"endTime":381.218,"body":"right."},{"startTime":381.218,"endTime":385.101,"body":"But there's two frequencies that are constantly going on in our brain."},{"startTime":385.101,"endTime":388.925,"body":"We have the conscious and we have the subconscious."},{"startTime":388.925,"endTime":392.038,"body":"And the conscious stuff is, well, we don't really say this."},{"startTime":392.038,"endTime":392.939,"body":"That's the conscious level."},{"startTime":392.939,"endTime":394.911,"body":"I don't walk around thinking, you know what I need to be?"},{"startTime":394.911,"endTime":395.361,"body":"Famous."},{"startTime":395.361,"endTime":396.692,"body":"You know what I need to do?"},{"startTime":396.692,"endTime":397.233,"body":"More."},{"startTime":397.233,"endTime":398.794,"body":"You want to know what I need to do less of?"},{"startTime":398.794,"endTime":399.304,"body":"Sleep."},{"startTime":399.304,"endTime":401.296,"body":"Do you want to know more than I do of podcast?"},{"startTime":401.296,"endTime":403.198,"body":"No, we don't actually say that."},{"startTime":403.198,"endTime":407.66,"body":"But our behaviors betray a subconscious consumption."},{"startTime":407.66,"endTime":419.295,"body":"Because if what we see is the more, more, more do, do, do, then the subconscious, the"},{"startTime":407.66,"endTime":419.295,"body":"thoughts that our thoughts are thinking in our mind is, well, if I want that level of"},{"startTime":419.295,"endTime":423.816,"body":"success, then that's how I need to act and that's how I need to behave."},{"startTime":423.816,"endTime":427.138,"body":"you know, I mean, I'm falling prey to it."},{"startTime":427.218,"endTime":436.662,"body":"We started the conversation simply by saying what the truth was, was me accepting maybe I"},{"startTime":427.218,"endTime":436.662,"body":"won't ever have a top 10 business podcast."},{"startTime":436.864,"endTime":438.375,"body":"Am I okay with that?"},{"startTime":438.375,"endTime":439.957,"body":"Maybe I will."},{"startTime":439.957,"endTime":444.5,"body":"But what is the price I'm willing to pay for that?"},{"startTime":444.881,"endTime":447.263,"body":"And it felt very freeing."},{"startTime":447.263,"endTime":454.109,"body":"It felt so freeing when Alex had said the same thing I say to people as they grow their"},{"startTime":447.263,"endTime":454.109,"body":"business."},{"startTime":454.109,"endTime":457.692,"body":"It is one thing to be popular and it is one thing to be profitable."},{"startTime":457.772,"endTime":460.745,"body":"And he simply asked me, Jasmine, what is your driving ambition?"},{"startTime":460.745,"endTime":461.976,"body":"And I said profitable."},{"startTime":461.976,"endTime":463.237,"body":"Now that's not everybody's answer."},{"startTime":463.237,"endTime":464.664,"body":"If your answer is to be"},{"startTime":464.664,"endTime":467.956,"body":"Popular, well then great, you're gonna be on a different path and that's totally awesome."},{"startTime":467.956,"endTime":474.2,"body":"That active pursuit of that will require a different skill set, but the desire and the"},{"startTime":467.956,"endTime":474.2,"body":"satisfaction of it will be the compensation."},{"startTime":474.2,"endTime":477.492,"body":"I have zero ambition to be popular."},{"startTime":477.492,"endTime":479.983,"body":"I have zero ambition to be famous."},{"startTime":480.043,"endTime":488.988,"body":"I have every ambition to grow a wildly profitable business, to show what is possible, not"},{"startTime":480.043,"endTime":488.988,"body":"just for daughters of immigrants, not just for females, not just for women of color, but"},{"startTime":488.988,"endTime":491.832,"body":"for anybody who has had the odds stacked against them."},{"startTime":491.832,"endTime":492.832,"body":"This is not a color thing."},{"startTime":492.832,"endTime":493.733,"body":"It's not a gender thing."},{"startTime":493.733,"endTime":494.703,"body":"It's not a belief thing."},{"startTime":494.703,"endTime":504.005,"body":"I just want to prove that somebody with a tiny bit can actually build a very successful"},{"startTime":494.703,"endTime":504.005,"body":"business, not after going the masses, but after going after a very specific group of"},{"startTime":504.005,"endTime":505.076,"body":"people and serving them well."},{"startTime":505.076,"endTime":510.387,"body":"And I think that you came in and you just hammered that down as like a re-grounding for me"},{"startTime":505.076,"endTime":510.387,"body":"this year to be like, you know what?"},{"startTime":510.387,"endTime":511.687,"body":"That is my objective."},{"startTime":511.687,"endTime":512.808,"body":"I got caught up."},{"startTime":512.808,"endTime":515.768,"body":"And so, yeah, that's my thoughts on the hustle."},{"startTime":515.768,"endTime":517.389,"body":"It's good to hear from your perspective."},{"startTime":517.389,"endTime":521.582,"body":"And I really appreciate some of that you said that conscious and subconscious level is so"},{"startTime":517.389,"endTime":521.582,"body":"powerful."},{"startTime":521.582,"endTime":523.582,"body":"What we want to do is get those things to align, right?"},{"startTime":523.582,"endTime":526.082,"body":"And so today we really want to help people get free from that."},{"startTime":526.082,"endTime":532.102,"body":"And both of us, the reason Jasmine shared that story right at the start, and I'll have"},{"startTime":526.082,"endTime":532.102,"body":"some stories along the way as well, is because we're not immune to this."},{"startTime":532.102,"endTime":533.802,"body":"We're not like, we're above this, follow us."},{"startTime":533.802,"endTime":539.752,"body":"We might be one step ahead right now, and we might fall back into it at some point and"},{"startTime":533.802,"endTime":539.752,"body":"need that person in our life to help us get there."},{"startTime":539.752,"endTime":548.302,"body":"But the solution I want to talk about today, and this is we get freedom and more results,"},{"startTime":539.752,"endTime":548.302,"body":"is we have to start to walk in clarity."},{"startTime":548.302,"endTime":549.226,"body":"We have to walk."},{"startTime":549.226,"endTime":551.938,"body":"in clarity and it's not just gain clarity, it's to walk in clarity."},{"startTime":551.938,"endTime":552.969,"body":"And here's what I mean by that."},{"startTime":552.969,"endTime":558.583,"body":"It's very clear to almost all of us that if we want to be in better shape, we need to work"},{"startTime":552.969,"endTime":558.583,"body":"out, but we don't walk in that, right?"},{"startTime":558.583,"endTime":562.055,"body":"Most of us are like, eh, I know that's what I need to do, but I'm not going to do it,"},{"startTime":558.583,"endTime":562.055,"body":"right?"},{"startTime":562.055,"endTime":565.057,"body":"Like it's clearly there, but we're not walking in it."},{"startTime":565.057,"endTime":566.078,"body":"And that's what we want to talk about today."},{"startTime":566.078,"endTime":568.45,"body":"And Jasmine, think you go to the gym six days a week, I go five."},{"startTime":568.45,"endTime":570.631,"body":"So I got a little stepping up to do here, right?"},{"startTime":570.631,"endTime":577.07,"body":"But any thoughts around this before we kind of get into four points around this idea of"},{"startTime":570.631,"endTime":577.07,"body":"clarity and learning to really walk in it."},{"startTime":577.07,"endTime":580.15,"body":"More than anything, Alex said it and I'm just gonna say it again."},{"startTime":580.15,"endTime":584.29,"body":"I am a broken person trying to find the path that is best for me."},{"startTime":584.29,"endTime":590.77,"body":"And so I don't think that Alex and I are ever saying, well, follow us because we are"},{"startTime":584.29,"endTime":590.77,"body":"beacons of light and knowledge and wisdom, not remotely."},{"startTime":590.77,"endTime":592.71,"body":"That a very AI comment of you, by the way."},{"startTime":592.71,"endTime":596.37,"body":"Beacon of light, like that's clearly you've been influenced by AI."},{"startTime":596.37,"endTime":597.53,"body":"That's funny."},{"startTime":597.53,"endTime":603.65,"body":"And I think more than anything is beyond being a separatist, we are definitely a lot more"},{"startTime":597.53,"endTime":603.65,"body":"together."},{"startTime":603.65,"endTime":606.21,"body":"And what works for Alex works for Alex."},{"startTime":606.21,"endTime":607.831,"body":"And what has worked for me is working for me."},{"startTime":607.831,"endTime":615.562,"body":"However, somewhere in the spectrum of that, you're gonna find what works for you and to"},{"startTime":607.831,"endTime":615.562,"body":"have the courage to step into your version of clarity because it looks very different for"},{"startTime":615.562,"endTime":616.134,"body":"all of us."},{"startTime":616.134,"endTime":623.667,"body":"So when you and I talked about this, I came up with like four steps to gain this clarity,"},{"startTime":616.134,"endTime":623.667,"body":"to learning to walk in it, to stepping in And again, I myself am learning to apply this"},{"startTime":623.667,"endTime":626.759,"body":"and I will share some stories on the way of where I'm getting it wrong and where I'm"},{"startTime":623.667,"endTime":626.759,"body":"getting it right."},{"startTime":626.759,"endTime":635.662,"body":"But the four steps to kind of give everyone the full view of this is internal clarity,"},{"startTime":626.759,"endTime":635.662,"body":"external clarity, projected clarity and perceived clarity."},{"startTime":635.662,"endTime":638.072,"body":"And so I wanna jump straight into the first one there, which is internal clarity."},{"startTime":638.072,"endTime":639.142,"body":"This is yourself."},{"startTime":639.142,"endTime":640.802,"body":"What do you want?"},{"startTime":640.802,"endTime":642.102,"body":"Like, why are you here?"},{"startTime":642.102,"endTime":643.432,"body":"Like, you have to look internally."},{"startTime":643.432,"endTime":648.382,"body":"And I think so many of us, we skipped this one, we immediately look externally for why we"},{"startTime":643.432,"endTime":648.382,"body":"should be doing what we're doing."},{"startTime":648.522,"endTime":652.962,"body":"And Jasmine, I wanna turn over to you and see if you any thoughts on this idea of internal"},{"startTime":648.522,"endTime":652.962,"body":"clarity and beginning with that."},{"startTime":652.962,"endTime":656.752,"body":"Just as a side note, cause you know, like Alex knows that I go in a thousand different"},{"startTime":652.962,"endTime":656.752,"body":"directions."},{"startTime":656.752,"endTime":659.852,"body":"I was like at like 10,000 rabbits in my mind and we all meet at the same point."},{"startTime":659.852,"endTime":664.046,"body":"So please know that the madness that is inside of my brain will all meet up in this."},{"startTime":664.046,"endTime":666.107,"body":"perfect little Easter basket of goodness."},{"startTime":666.107,"endTime":668.35,"body":"A lot of Easter eggs, okay, surprises along the way."},{"startTime":668.35,"endTime":677.837,"body":"So when Alex is talking about the internal, we all acknowledge and know that the reason we"},{"startTime":668.35,"endTime":677.837,"body":"started our business, our podcast was for an internal desire."},{"startTime":677.837,"endTime":683.902,"body":"But oftentimes it gets convoluted by external variations of success."},{"startTime":683.962,"endTime":693.742,"body":"That if we aren't at a certain ranking, if we didn't debut at a certain place, if we"},{"startTime":683.962,"endTime":693.742,"body":"haven't had this many podcast downloads, that the external factors will impact"},{"startTime":693.742,"endTime":699.272,"body":"the internal clarity and whatever it takes for you to be grounded in your clarity."},{"startTime":699.272,"endTime":703.042,"body":"And I have to say it took me months of actually being super conscious of it."},{"startTime":703.042,"endTime":704.582,"body":"And here's like a real example."},{"startTime":704.582,"endTime":715.662,"body":"So for the podcast for the last few years, we were dropping two episodes a week and then"},{"startTime":704.582,"endTime":715.662,"body":"we decided to experiment sometime in the summer, dropping three podcasts per week."},{"startTime":715.662,"endTime":718.882,"body":"Well, as a result of that, we started going up in the rankings."},{"startTime":718.882,"endTime":721.644,"body":"In fact, like our podcast PM,"},{"startTime":721.644,"endTime":722.864,"body":"with posting them in Slack."},{"startTime":722.864,"endTime":724.745,"body":"This week were this, this week were this."},{"startTime":724.745,"endTime":725.776,"body":"And we started climbing."},{"startTime":725.776,"endTime":733.639,"body":"And I have to tell you, the dopamine factory in my brain was like, ooh girl, look at you,"},{"startTime":725.776,"endTime":733.639,"body":"ooh ooh, like climb, climb, climb."},{"startTime":733.639,"endTime":737.4,"body":"And I started looking at the ranking climbing as a thing."},{"startTime":737.4,"endTime":741.882,"body":"However, what we just did was use a steroid for growth."},{"startTime":742.382,"endTime":746.284,"body":"I didn't have more singular downloads."},{"startTime":746.384,"endTime":750.306,"body":"I had more total downloads, which yes, did impact."},{"startTime":750.306,"endTime":751.51,"body":"So it's not like,"},{"startTime":751.51,"endTime":757.432,"body":"podcast got better per se, it was just that the same people continued to listen."},{"startTime":757.432,"endTime":760.733,"body":"So did I get better as a podcaster?"},{"startTime":760.933,"endTime":764.254,"body":"Did more listeners find what I had to say valuable?"},{"startTime":764.794,"endTime":769.856,"body":"No, because we didn't see an increase in individual downloads to result in that."},{"startTime":769.856,"endTime":775.137,"body":"So then once we decided to go back down to two episodes per week, what happened?"},{"startTime":775.137,"endTime":777.708,"body":"I dropped in the rankings and I realized."},{"startTime":777.708,"endTime":784.623,"body":"that the external ranking was impacting my internal satisfaction and worse, my internal"},{"startTime":777.708,"endTime":784.623,"body":"purpose."},{"startTime":784.943,"endTime":788.246,"body":"That is so broken."},{"startTime":788.246,"endTime":794.79,"body":"And it's in the power of acknowledging, whoa, that brokenness, that comes from this lack"},{"startTime":788.246,"endTime":794.79,"body":"or want or desire."},{"startTime":794.79,"endTime":797.872,"body":"And the minute I said, you know what, this thought doesn't serve me."},{"startTime":797.872,"endTime":805.288,"body":"And when the minute I went to my internal driver that you're using your podcast to help"},{"startTime":797.872,"endTime":805.288,"body":"people not make the same mistakes you did, that whatever growth you had, you're gonna"},{"startTime":805.288,"endTime":805.952,"body":"teach people."},{"startTime":805.952,"endTime":808.824,"body":"everything you know so that they can get results faster."},{"startTime":808.824,"endTime":810.005,"body":"That's your driver."},{"startTime":810.005,"endTime":813.627,"body":"And if that's what's actually happening on a small scale, clap that up."},{"startTime":813.627,"endTime":815.778,"body":"That was the internal alignment for Clarity for me."},{"startTime":815.778,"endTime":817.229,"body":"That's so good."},{"startTime":817.229,"endTime":822.893,"body":"You know, I'm gonna share something from a conversation we had about this when the"},{"startTime":817.229,"endTime":822.893,"body":"decision went from three back to two."},{"startTime":822.893,"endTime":824.184,"body":"I asked you a question."},{"startTime":824.184,"endTime":826.975,"body":"I said, are you happy and do you like what you do?"},{"startTime":827.116,"endTime":829.777,"body":"And I didn't know what to expect when I got that."},{"startTime":829.777,"endTime":831.054,"body":"And sorry, Jasmine, I'm gonna just."},{"startTime":831.054,"endTime":833.214,"body":"transparently put you out here."},{"startTime":833.214,"endTime":836.084,"body":"You didn't cry, you did what you call gangster cry."},{"startTime":836.084,"endTime":837.454,"body":"It was a gangster tear."},{"startTime":837.454,"endTime":839.614,"body":"It of came out the edge of my eye."},{"startTime":839.614,"endTime":841.474,"body":"It was just one, right?"},{"startTime":841.474,"endTime":843.604,"body":"But the thing is, you're like, I love this."},{"startTime":843.604,"endTime":845.014,"body":"I could just hear the passion."},{"startTime":845.014,"endTime":853.134,"body":"I think that so many of us, myself included, I learned so much from our conversation when"},{"startTime":845.014,"endTime":853.134,"body":"you said that and when that like, just that moment, like I went back and I'm like, do I"},{"startTime":853.134,"endTime":855.174,"body":"love everything I'm doing?"},{"startTime":855.174,"endTime":857.184,"body":"Like there was all the passion, I could feel it."},{"startTime":857.184,"endTime":857.966,"body":"was like, wait, I..."},{"startTime":857.966,"endTime":859.046,"body":"Where do I have that?"},{"startTime":859.046,"endTime":860.086,"body":"Like, I want that too, right?"},{"startTime":860.086,"endTime":861.186,"body":"I want to feel that way."},{"startTime":861.186,"endTime":870.286,"body":"And I bring that up not just to call Jasmine out, but for all of us here, we have to go"},{"startTime":861.186,"endTime":870.286,"body":"back to what we're doing to internally decide, like, do we have clarity?"},{"startTime":870.286,"endTime":873.136,"body":"just, is there something that you love so much it drives an emotion?"},{"startTime":873.136,"endTime":874.886,"body":"You know, if it's not crying, is it laughing?"},{"startTime":874.886,"endTime":875.826,"body":"Like, what is it?"},{"startTime":875.826,"endTime":877.596,"body":"Does a problem in the world make you angry?"},{"startTime":877.596,"endTime":883.396,"body":"Like, if there's something there, we've like, we've got to be willing to take the time to"},{"startTime":877.596,"endTime":883.396,"body":"explore that."},{"startTime":883.396,"endTime":887.138,"body":"And like, I know I say it a lot, it's like kind of returning to your why, the whole"},{"startTime":883.396,"endTime":887.138,"body":"purpose, but"},{"startTime":887.138,"endTime":892.673,"body":"without this level of clarity, this internal clarity we're talking about, I don't think"},{"startTime":887.138,"endTime":892.673,"body":"you can get the next three steps we're gonna cover right."},{"startTime":892.673,"endTime":895.145,"body":"Like you've got to be willing to take the time to do this."},{"startTime":895.145,"endTime":897.086,"body":"Absolutely, amen."},{"startTime":897.086,"endTime":903.43,"body":"I often joke that for me, I kind of grew up having a hard time identifying an emotion or"},{"startTime":897.086,"endTime":903.43,"body":"expressing emotion."},{"startTime":903.43,"endTime":906.794,"body":"I'm very expressive, but for some reason, tears."},{"startTime":906.794,"endTime":910.317,"body":"Like I would joke like, I don't cry, like I leak."},{"startTime":910.337,"endTime":916.578,"body":"And I think that would happen, that came out of like left field for me is when you asked"},{"startTime":910.337,"endTime":916.578,"body":"me that question and I very much got choked up."},{"startTime":916.578,"endTime":921.322,"body":"Like I had to pause and I said, I love it so much it hurts."},{"startTime":921.322,"endTime":928.789,"body":"And when you love something so much, you want the results to validate your love."},{"startTime":928.789,"endTime":932.372,"body":"You want the results to validate your ability."},{"startTime":932.372,"endTime":935.934,"body":"You want the results to validate your skill."},{"startTime":936.095,"endTime":940.999,"body":"And sometimes they don't, despite your best efforts."},{"startTime":940.999,"endTime":944.972,"body":"I think I have become a better interviewer over the years."},{"startTime":945.1,"endTime":947.691,"body":"And has the downloads reflected that?"},{"startTime":947.691,"endTime":948.471,"body":"No."},{"startTime":948.471,"endTime":951.132,"body":"So what does that mean about my skill?"},{"startTime":951.172,"endTime":954.092,"body":"What does that mean about me?"},{"startTime":954.153,"endTime":958.494,"body":"And the internal work is deeply knowing Jack Squat."},{"startTime":958.494,"endTime":964.915,"body":"The way you interview a person, your downloads, the way that somebody assesses your skill"},{"startTime":958.494,"endTime":964.915,"body":"means Jack Squat."},{"startTime":964.915,"endTime":970.617,"body":"Because if you're doing what you have been called to do, external factors should not"},{"startTime":964.915,"endTime":970.617,"body":"impact your internal clarity."},{"startTime":970.617,"endTime":974.578,"body":"But that level of depth and knowing it and then feeling it."},{"startTime":974.798,"endTime":977.178,"body":"are oftentimes at counterbalances."},{"startTime":977.178,"endTime":982.598,"body":"But this year it has been, man, I know who I'm serving."},{"startTime":982.598,"endTime":985.738,"body":"I'm okay and I love where I'm at."},{"startTime":985.738,"endTime":995.618,"body":"If in the future we go higher in the rankings, well bless, but it has nothing to do nor"},{"startTime":985.738,"endTime":995.618,"body":"does it have an impact on what I am intended to do with my internal clarity."},{"startTime":995.618,"endTime":996.438,"body":"Chesma, that's so good."},{"startTime":996.438,"endTime":1000.798,"body":"It brings us right into the second point, external clarity, which you just said that"},{"startTime":996.438,"endTime":1000.798,"body":"that's who we serve, right?"},{"startTime":1000.798,"endTime":1001.858,"body":"Who do we show up to serve?"},{"startTime":1001.858,"endTime":1003.842,"body":"Like if it's all internal, all us,"},{"startTime":1003.842,"endTime":1005.863,"body":"I don't know if people are really going to resonate with it, right?"},{"startTime":1005.863,"endTime":1007.538,"body":"It's got to have some sort of external factor."},{"startTime":1007.538,"endTime":1016.328,"body":"And again, this is what we do for others, what we want others to experience by engaging"},{"startTime":1007.538,"endTime":1016.328,"body":"with our brand, our podcast, if we're the guest, what they feel after they got to hear us"},{"startTime":1016.328,"endTime":1018.289,"body":"on their favorite show, all these different things."},{"startTime":1018.289,"endTime":1023.232,"body":"Can you speak a little bit about the role that, who we serve, this external clarity place?"},{"startTime":1023.232,"endTime":1023.982,"body":"I mean, yeah."},{"startTime":1023.982,"endTime":1032.156,"body":"I mean, I think you probably have some notes to be like, I'm going to spill some tea about"},{"startTime":1023.982,"endTime":1032.156,"body":"the conversations we've had, because I definitely have had an identity crisis with who I"},{"startTime":1032.156,"endTime":1034.047,"body":"know I'm intended to serve."},{"startTime":1034.157,"endTime":1040.037,"body":"And then who I know is currently listening to the podcast and the business I have built."},{"startTime":1040.037,"endTime":1043.147,"body":"So my husband and I co-founded a SaaS offering called Social Curator."},{"startTime":1043.147,"endTime":1049.657,"body":"And we know that we serve SMBs and most of the people that we serve are earning in their"},{"startTime":1043.147,"endTime":1049.657,"body":"business less than $100,000."},{"startTime":1049.657,"endTime":1051.347,"body":"And that is incredible."},{"startTime":1051.347,"endTime":1058.917,"body":"There are people in there who are making $40,000 or $50,000 doing something they're wildly"},{"startTime":1051.347,"endTime":1058.917,"body":"passionate about and they avoid a desk job, but it's not necessarily perhaps their"},{"startTime":1058.917,"endTime":1061.07,"body":"ambition or their skillset or even like."},{"startTime":1061.07,"endTime":1064.472,"body":"total addressable market growth capacity to do something that's over a million."},{"startTime":1064.472,"endTime":1072.637,"body":"And so a lot of the content that I had created early with the podcast was to serve the"},{"startTime":1064.472,"endTime":1072.637,"body":"people who are becoming members of Social Curator."},{"startTime":1072.637,"endTime":1082.923,"body":"And then over the past year, I've really stepped into, know who I'm intended to serve,"},{"startTime":1072.637,"endTime":1082.923,"body":"even if that is not in direct alignment to what Social Curator is offering."},{"startTime":1082.923,"endTime":1088.11,"body":"And so the separation or the divorcing of the content I'm creating on my podcast,"},{"startTime":1088.11,"endTime":1092.38,"body":"versus the funnel that's leading into a business, they had to become separated."},{"startTime":1092.38,"endTime":1103.23,"body":"And a lot of the content that made the podcast as popular as it was, was focused on social"},{"startTime":1092.38,"endTime":1103.23,"body":"media marketing, which is fine and it's beautiful, but it is such a small sliver of who I"},{"startTime":1103.23,"endTime":1104.61,"body":"know I'm supposed to serve."},{"startTime":1104.61,"endTime":1110.44,"body":"And you and I have had this conversation at the top of the year and like, I know I'm"},{"startTime":1104.61,"endTime":1110.44,"body":"supposed to serve seven figure founders moving onto eight."},{"startTime":1110.44,"endTime":1115.15,"body":"And I know it beyond all knowing it, but I said, Alex, let's just do some basic math."},{"startTime":1115.15,"endTime":1118.09,"body":"Anybody who starts a business, anybody who starts a business,"},{"startTime":1118.09,"endTime":1122.653,"body":"only 4 % of them will actually cross into the seven figure mark."},{"startTime":1122.653,"endTime":1126.686,"body":"So I'm like, so we have a very small market of potential listeners."},{"startTime":1126.686,"endTime":1131.399,"body":"I'm like, but beyond that, I have a tendency to attract female listeners."},{"startTime":1131.399,"endTime":1140.506,"body":"And so if I'm going after female entrepreneurs making seven figures, that's only 0.7 % of"},{"startTime":1131.399,"endTime":1140.506,"body":"all entrepreneurs, period."},{"startTime":1140.506,"endTime":1146.944,"body":"I was like, Alex, you want me to say that I wanna build a podcast for 0.7 %?"},{"startTime":1146.944,"endTime":1151.995,"body":"of entrepreneurs and somehow make it into the top 10 business category."},{"startTime":1152.336,"endTime":1153.916,"body":"Does anybody notice a pattern here?"},{"startTime":1153.916,"endTime":1158.897,"body":"I keep on talking about those freaking rankings because at the top of the year, I was"},{"startTime":1153.916,"endTime":1158.897,"body":"like, rankings."},{"startTime":1158.897,"endTime":1164.119,"body":"And now I care and I totally don't care."},{"startTime":1164.119,"endTime":1174.042,"body":"I just don't care because I think we've done the work to actually say when we build a"},{"startTime":1164.119,"endTime":1174.042,"body":"business on the back of doing something we love, podcasting, creating awareness,"},{"startTime":1174.042,"endTime":1175.81,"body":"likeability, trust,"},{"startTime":1175.81,"endTime":1178.351,"body":"funnels into whatever the offer it will be."},{"startTime":1178.351,"endTime":1179.452,"body":"We have to trust the process."},{"startTime":1179.452,"endTime":1180.813,"body":"And I'm going to close it by saying this."},{"startTime":1180.813,"endTime":1187.697,"body":"Alex had said, Jasmine, is there any way that you could start changing your content to"},{"startTime":1180.813,"endTime":1187.697,"body":"start attracting the person that you want to serve that you're currently not serving?"},{"startTime":1187.697,"endTime":1189.618,"body":"And I said, okay, I'm going to go all in."},{"startTime":1189.618,"endTime":1191.828,"body":"And he had said, well, how do we measure this?"},{"startTime":1191.828,"endTime":1192.048,"body":"Right?"},{"startTime":1192.048,"endTime":1197.792,"body":"Like how do we measure the effectiveness of the work and content, how it's changing,"},{"startTime":1192.048,"endTime":1197.792,"body":"because you're going to be slashing a lot of the listeners."},{"startTime":1197.792,"endTime":1205.736,"body":"A lot of listeners who are at your podcast party for social media marketing, as you start"},{"startTime":1197.792,"endTime":1205.736,"body":"talking about strategy and operations and systemization, you're gonna lose a lot of"},{"startTime":1205.736,"endTime":1206.017,"body":"people."},{"startTime":1206.017,"endTime":1207.928,"body":"And boy, did I."},{"startTime":1207.928,"endTime":1210.689,"body":"And that's been a fun ride, tongue in cheek."},{"startTime":1210.689,"endTime":1216.172,"body":"However, I recently hosted a mastermind for seven figure entrepreneurs."},{"startTime":1216.613,"endTime":1219.995,"body":"And we have 16 people in our mastermind."},{"startTime":1219.995,"endTime":1226.688,"body":"And at minimum, at minimum, half of them during the interview had said, on your podcast."},{"startTime":1227.182,"endTime":1231.462,"body":"at minimum and the mastermind is $25,000."},{"startTime":1231.462,"endTime":1243.571,"body":"On the back of changing, really leaning into, can, without a shadow of a doubt, point back"},{"startTime":1231.462,"endTime":1243.571,"body":"hundreds of thousands of dollars to changing the content on the podcast just this year."},{"startTime":1243.571,"endTime":1245.902,"body":"And we're just getting started."},{"startTime":1245.902,"endTime":1250.182,"body":"Alex and I started meeting in around March or April of 2024."},{"startTime":1250.242,"endTime":1253.022,"body":"Then we had to actually change the direction of the ship."},{"startTime":1253.022,"endTime":1255.278,"body":"But because we had produced many podcast episodes,"},{"startTime":1255.278,"endTime":1262.098,"body":"The actual strategy deployment of when we actually changed that avatar and said, we're"},{"startTime":1255.278,"endTime":1262.098,"body":"going all in, didn't happen until the summer."},{"startTime":1262.098,"endTime":1265.608,"body":"We closed registration in September for a mastermind."},{"startTime":1265.608,"endTime":1273.368,"body":"So you want to tell me that I'm not being popular, but I can completely cite without a"},{"startTime":1265.608,"endTime":1273.368,"body":"shadow of a doubt, people who actually use these words without being prompted."},{"startTime":1273.368,"endTime":1277.608,"body":"Because I think that if I were to ask the people in my mastermind, have you listened to my"},{"startTime":1273.368,"endTime":1277.608,"body":"podcast in the last six months?"},{"startTime":1277.608,"endTime":1283.874,"body":"I think that the vast majority would say yes, but what they said, half of them, could say,"},{"startTime":1277.608,"endTime":1283.874,"body":"multi six figures came back on the back of."},{"startTime":1283.874,"endTime":1285.455,"body":"content that I had been creating."},{"startTime":1285.455,"endTime":1294.819,"body":"And so to me, the external who I serve got very clear and I got an ROI within less than"},{"startTime":1285.455,"endTime":1294.819,"body":"six months on the back of that."},{"startTime":1294.819,"endTime":1295.639,"body":"Congrats, Jasmine."},{"startTime":1295.639,"endTime":1297.487,"body":"Like so cool to fill up a mastermind like that."},{"startTime":1297.487,"endTime":1300.311,"body":"Like I remember seeing your initial post about it and it wasn't that long ago."},{"startTime":1300.311,"endTime":1303.993,"body":"Like just so cool that it just like it clicked and great job."},{"startTime":1303.993,"endTime":1306.264,"body":"That's a perfect example on time all that external clarity."},{"startTime":1306.264,"endTime":1306.704,"body":"It's funny."},{"startTime":1306.704,"endTime":1310.904,"body":"Like I feel like you just shined with both of these things, but where you're really going"},{"startTime":1306.704,"endTime":1310.904,"body":"to shine to the next two pieces."},{"startTime":1310.904,"endTime":1312.705,"body":"So that's internal, that's external we're looking at."},{"startTime":1312.705,"endTime":1314.307,"body":"And then we kind of flip this next part."},{"startTime":1314.307,"endTime":1318.18,"body":"The next two points are really around where our brand comes in."},{"startTime":1318.18,"endTime":1320.422,"body":"And I think that you're the leading expert in this."},{"startTime":1320.422,"endTime":1323.624,"body":"So the third point here is our projected clarity."},{"startTime":1323.624,"endTime":1326.527,"body":"This is how you're showing up, how you're wanting to show up."},{"startTime":1326.527,"endTime":1329.109,"body":"This is the projection you want others to see."},{"startTime":1329.109,"endTime":1336.002,"body":"And I'm going to quickly say, and I mean no disrespect by this, I see a lot of people get"},{"startTime":1329.109,"endTime":1336.002,"body":"this really wrong because"},{"startTime":1336.002,"endTime":1338.804,"body":"What they want people to see is not the way they present themselves."},{"startTime":1338.804,"endTime":1339.925,"body":"So I'm like, so what are you?"},{"startTime":1339.925,"endTime":1340.626,"body":"I'm a founder."},{"startTime":1340.626,"endTime":1341.236,"body":"I'm a coach."},{"startTime":1341.236,"endTime":1342.447,"body":"I'm a speaker, a podcaster."},{"startTime":1342.447,"endTime":1343.328,"body":"I have six books."},{"startTime":1343.328,"endTime":1344.829,"body":"I like to play golf a lot."},{"startTime":1344.829,"endTime":1345.6,"body":"It's my favorite."},{"startTime":1345.6,"endTime":1347.761,"body":"And I have three kids that I try to spend time with."},{"startTime":1347.761,"endTime":1351.348,"body":"I also just picked up playing guitar and all I could hear was chaos."},{"startTime":1351.348,"endTime":1353.306,"body":"I'm like, that sounds like a crazy life."},{"startTime":1353.306,"endTime":1355.158,"body":"I'd be fine, but it sounds crazy."},{"startTime":1355.158,"endTime":1355.648,"body":"And right."},{"startTime":1355.648,"endTime":1362.844,"body":"And if that person wanted to kind of shift that, not like saying this is perfect, but off"},{"startTime":1355.648,"endTime":1362.844,"body":"the top of my head, it'd be like, Hey, I'm a father who's also a successful business owner"},{"startTime":1362.844,"endTime":1365.858,"body":"who has learned how to prioritize my family and hobbies."},{"startTime":1365.858,"endTime":1367.929,"body":"and I'm teaching others to do the same, right?"},{"startTime":1367.929,"endTime":1373.341,"body":"Like that's a different way to project who you are versus I've got a crazy life, what do"},{"startTime":1367.929,"endTime":1373.341,"body":"you think, right?"},{"startTime":1373.341,"endTime":1376.342,"body":"Because people can't really say much to that."},{"startTime":1376.342,"endTime":1379.324,"body":"They kind of like, that sounds like everyone I know, right?"},{"startTime":1379.324,"endTime":1381.264,"body":"We need to find a way to actually project it differently."},{"startTime":1381.264,"endTime":1383.735,"body":"And again, I think you've done such a good job with this."},{"startTime":1383.735,"endTime":1386.136,"body":"Can you speak to this point of our projected clarity?"},{"startTime":1386.136,"endTime":1390.008,"body":"Yeah, can you tell me why you think I do a good job?"},{"startTime":1390.008,"endTime":1392.229,"body":"And this is not me, like tell me, tell me more."},{"startTime":1392.229,"endTime":1395.788,"body":"It's actually hard to see myself for how I'm perceived."},{"startTime":1395.788,"endTime":1400.16,"body":"And when you say, think you're do this, like, hear it and I humbly accept, but I would"},{"startTime":1395.788,"endTime":1400.16,"body":"love to hear it from your perspective."},{"startTime":1400.16,"endTime":1402.001,"body":"What synergies are you actually seeing?"},{"startTime":1402.001,"endTime":1403.561,"body":"Jasmine, you fishing for compliments again?"},{"startTime":1403.561,"endTime":1405.592,"body":"I mean, you know, we do this on a weekly basis."},{"startTime":1405.592,"endTime":1407.273,"body":"Why are we pretending like we don't do this?"},{"startTime":1407.273,"endTime":1408.813,"body":"Yeah, no, no, not at all."},{"startTime":1408.813,"endTime":1413.275,"body":"It's just actually a distillation because I can, you know, when you point it out, then I"},{"startTime":1408.813,"endTime":1413.275,"body":"can break it down or systematize."},{"startTime":1413.275,"endTime":1414.145,"body":"That's why my brain works."},{"startTime":1414.145,"endTime":1415.526,"body":"But like, let me get in your head."},{"startTime":1415.526,"endTime":1415.846,"body":"Yeah."},{"startTime":1415.846,"endTime":1423.849,"body":"So for me, when I look at what you're doing, I go to your YouTube channel, your Instagram,"},{"startTime":1415.846,"endTime":1423.849,"body":"like two places you're really doing really well, your website, your podcast."},{"startTime":1423.849,"endTime":1425.676,"body":"I go to these places."},{"startTime":1425.676,"endTime":1434.361,"body":"And I see that you just understand like being a content creator, but in the way that"},{"startTime":1425.676,"endTime":1434.361,"body":"you're also driving a really big business and everything models that like, yes, I know"},{"startTime":1434.361,"endTime":1437.042,"body":"you're a mother and I know that you, work out like a lot, right?"},{"startTime":1437.042,"endTime":1440.274,"body":"And sometimes you'll post that stuff, but it's not like the core of your brand."},{"startTime":1440.274,"endTime":1442.595,"body":"And sometimes I see people, they blend those things."},{"startTime":1442.595,"endTime":1445.457,"body":"like, okay, are you a content creator or are you teaching me how to get a six pack?"},{"startTime":1445.457,"endTime":1447.718,"body":"Like, I'm not really sure what's going on here."},{"startTime":1447.718,"endTime":1449.049,"body":"I don't get any of that from you."},{"startTime":1449.049,"endTime":1452.633,"body":"When I look at what you do, I'm like, this is someone who does help seven figure business."},{"startTime":1452.633,"endTime":1455.584,"body":"I always go to eight figures and she's doing it through teaching them how to build like"},{"startTime":1455.584,"endTime":1460.236,"body":"a great system of content that's attracting who it is that they're looking for."},{"startTime":1460.236,"endTime":1462.838,"body":"And that's just what I see when I look at your brand."},{"startTime":1462.838,"endTime":1467.016,"body":"So the lens in which I look through, oftentimes people will introduce me for better for"},{"startTime":1462.838,"endTime":1467.016,"body":"us."},{"startTime":1467.016,"endTime":1468.3,"body":"I'm like, this is Jasmine Star."},{"startTime":1468.3,"endTime":1469.231,"body":"She's an influencer."},{"startTime":1469.231,"endTime":1471.922,"body":"And I will always take a beat and like, thank you so much."},{"startTime":1471.922,"endTime":1474.403,"body":"I'm actually an entrepreneur with influence."},{"startTime":1474.923,"endTime":1480.686,"body":"And the reason why I can really stand in that re-education is that just because you have"},{"startTime":1480.686,"endTime":1486.166,"body":"a sizable platform, it doesn't mean that the business you're building is on endorsing"},{"startTime":1480.686,"endTime":1486.166,"body":"other people's businesses."},{"startTime":1486.166,"endTime":1488.046,"body":"That's what an influencer does."},{"startTime":1488.046,"endTime":1491.326,"body":"I don't endorse anybody's business but my own."},{"startTime":1491.326,"endTime":1493.546,"body":"Although this episode is brought to you by PodMatch."},{"startTime":1493.546,"endTime":1495.426,"body":"will say, will."},{"startTime":1495.606,"endTime":1496.986,"body":"Come on, Alex."},{"startTime":1496.986,"endTime":1497.526,"body":"Come on."},{"startTime":1497.526,"endTime":1499.226,"body":"I'm not gonna talk about your business."},{"startTime":1499.226,"endTime":1500.006,"body":"I mean, here's the thing."},{"startTime":1500.006,"endTime":1502.926,"body":"You've just done really magical things with it, right?"},{"startTime":1502.926,"endTime":1507.468,"body":"So all jokes aside, all jokes aside, I really have to understand."},{"startTime":1507.468,"endTime":1512.139,"body":"that my business is in service of a specific person with a very specific need."},{"startTime":1512.239,"endTime":1514.68,"body":"And my content should only speak to that."},{"startTime":1514.68,"endTime":1521.362,"body":"So I believe 80 % of my content should be speaking to my ideal client's pressure points."},{"startTime":1521.362,"endTime":1527.604,"body":"So that when that pressure just gets a little too much, that I'm the person they think of"},{"startTime":1521.362,"endTime":1527.604,"body":"at the top of their mind."},{"startTime":1527.604,"endTime":1534.87,"body":"And so sure, I might be sharing content that is 20 % other things that I happen to be"},{"startTime":1527.604,"endTime":1534.87,"body":"doing or find interesting."},{"startTime":1534.87,"endTime":1545.136,"body":"which is why on any sort of social profile, you will see less than 20 % of my husband, my"},{"startTime":1534.87,"endTime":1545.136,"body":"daughter, my church activities, my yoga practice, my workout or fitness."},{"startTime":1545.136,"endTime":1553.721,"body":"It is mostly in service of, and the other things I get to play with and test with and"},{"startTime":1545.136,"endTime":1553.721,"body":"create the likeability factor, but maybe not the trust factor."},{"startTime":1553.721,"endTime":1561.986,"body":"Like you don't believe that I'm actually going to be an advisor, a consultant or a partner"},{"startTime":1553.721,"endTime":1561.986,"body":"who's gonna transform or 10X your business when you see me at the gym."},{"startTime":1561.986,"endTime":1562.798,"body":"However,"},{"startTime":1562.798,"endTime":1569.898,"body":"If you like to go to the gym or you aspire to go to the gym or you actually have an"},{"startTime":1562.798,"endTime":1569.898,"body":"appreciation for the discipline that it takes to get to the gym, you're going to build the"},{"startTime":1569.898,"endTime":1570.438,"body":"likeability."},{"startTime":1570.438,"endTime":1576.838,"body":"You might not trust me more, but I think that those types of pieces of content, 20 % of"},{"startTime":1570.438,"endTime":1576.838,"body":"your content should build the knowing and the liking."},{"startTime":1576.838,"endTime":1582.238,"body":"But the trust comes from the actual content that you are using to educate or empower your"},{"startTime":1576.838,"endTime":1582.238,"body":"followers."},{"startTime":1582.238,"endTime":1583.108,"body":"That's so good."},{"startTime":1583.108,"endTime":1583.778,"body":"I love that."},{"startTime":1583.778,"endTime":1586.658,"body":"And this goes straight into the last thing here, the perceived clarity."},{"startTime":1586.658,"endTime":1589.598,"body":"I'm going to quickly share my mistake on both these things."},{"startTime":1589.598,"endTime":1592.386,"body":"In 2023, we"},{"startTime":1592.386,"endTime":1597.24,"body":"had so many different brands, I'll do air quotes there, that were associated with"},{"startTime":1592.386,"endTime":1597.24,"body":"Podmatch."},{"startTime":1597.24,"endTime":1604.566,"body":"We had Podmatch, we had our podcast, we had our virtual event, we had our industry report,"},{"startTime":1597.24,"endTime":1604.566,"body":"we had other software companies, like all these different things."},{"startTime":1604.566,"endTime":1607.328,"body":"And it ended up being, if I'm remembering correctly, I posted it in our community."},{"startTime":1607.328,"endTime":1609.48,"body":"So someone watching listening to totally correct me on this."},{"startTime":1609.48,"endTime":1612.303,"body":"think it was a little- No, but you also posted it on Instagram."},{"startTime":1612.303,"endTime":1612.944,"body":"I did, you're right."},{"startTime":1612.944,"endTime":1613.654,"body":"I posted it everywhere."},{"startTime":1613.654,"endTime":1614.544,"body":"Yep, yeah, yeah."},{"startTime":1614.544,"endTime":1616.744,"body":"And I posted as an apology."},{"startTime":1616.744,"endTime":1618.566,"body":"because I think we had like 11 different things going on."},{"startTime":1618.566,"endTime":1624.181,"body":"And I didn't realize it was a problem until I was meeting with podcasters in person in"},{"startTime":1618.566,"endTime":1624.181,"body":"January."},{"startTime":1624.181,"endTime":1629.916,"body":"And I had heard it, the signs were there, because every time I got on a podcast, people"},{"startTime":1624.181,"endTime":1629.916,"body":"would literally say, Alex is like the podcast guy."},{"startTime":1629.916,"endTime":1632.168,"body":"He does all kinds of things for podcasters."},{"startTime":1632.168,"endTime":1634.05,"body":"And it's so hard to keep up with everything he does."},{"startTime":1634.05,"endTime":1637.063,"body":"And they were saying it in a nice way, but it always bothered me."},{"startTime":1637.063,"endTime":1639.535,"body":"I'm like, no, that's not what I'm trying to do."},{"startTime":1639.535,"endTime":1642.968,"body":"And in person, it was this one person asked this question and she did it and really..."},{"startTime":1642.968,"endTime":1644.329,"body":"She didn't mean to be rude by saying it."},{"startTime":1644.329,"endTime":1645.388,"body":"It came across in my head."},{"startTime":1645.388,"endTime":1646.94,"body":"It's like, I can't believe that."},{"startTime":1646.94,"endTime":1649.12,"body":"She goes, hey, I have just one question."},{"startTime":1649.141,"endTime":1651.481,"body":"I'm so confused, Alex, what do you do?"},{"startTime":1651.722,"endTime":1658.245,"body":"And at that moment I realized I am projecting the wrong brand and it's being perceived in"},{"startTime":1651.722,"endTime":1658.245,"body":"a totally different way than I want to."},{"startTime":1658.245,"endTime":1663.187,"body":"And that point, that's when I went and posted on social media and in our community saying,"},{"startTime":1658.245,"endTime":1663.187,"body":"hey everybody, I am sorry."},{"startTime":1663.187,"endTime":1670.86,"body":"And so we've done our best to hone it in to just PodMatch because all I want to do is help"},{"startTime":1663.187,"endTime":1670.86,"body":"serious podcast guests and hosts that are willing to invest in themselves."},{"startTime":1671.276,"endTime":1676.541,"body":"streamline the interview process, to find that next right connection, and just make it"},{"startTime":1671.276,"endTime":1676.541,"body":"happen in a really beautiful way to serve listeners."},{"startTime":1676.541,"endTime":1682.156,"body":"Like, that's all I want to be known for, not the guy that helps you get more downloads or"},{"startTime":1676.541,"endTime":1682.156,"body":"more reviews or any of these other things."},{"startTime":1682.156,"endTime":1684.147,"body":"And I realized I really made a mistake."},{"startTime":1684.147,"endTime":1689.654,"body":"And all year, I've been working really hard to get back to, this is now how I'm projecting"},{"startTime":1684.147,"endTime":1689.654,"body":"it."},{"startTime":1689.654,"endTime":1693.426,"body":"And can already tell you the perception is changing rapidly fast."},{"startTime":1693.426,"endTime":1698.998,"body":"And the business is taking off faster than it ever has, even at launch, because of doing"},{"startTime":1693.426,"endTime":1698.998,"body":"that hard work."},{"startTime":1698.998,"endTime":1700.4,"body":"And it hurt, I'll be real."},{"startTime":1700.4,"endTime":1704.544,"body":"And I wanted to be public to apologize just because I was like confusing people."},{"startTime":1705.025,"endTime":1714.178,"body":"So you and I, we meet every about five or six weeks and they are, when I see them on my"},{"startTime":1705.025,"endTime":1714.178,"body":"calendar, a moment of deep revelation."},{"startTime":1714.178,"endTime":1716.582,"body":"I already feel like something's coming."},{"startTime":1716.582,"endTime":1723.678,"body":"I also feel deep, my God, Alex is gonna come back and we're gonna have to talk about stats"},{"startTime":1716.582,"endTime":1723.678,"body":"again and he's gonna see what's going on."},{"startTime":1723.678,"endTime":1726.25,"body":"And we always have homework at the end of our calls."},{"startTime":1726.25,"endTime":1729.363,"body":"And to be clear, Alex, I don't think you do consulting in this way, do you?"},{"startTime":1729.363,"endTime":1731.094,"body":"Because I'm like, okay, great."},{"startTime":1731.094,"endTime":1738.48,"body":"And so I wanna be very clear, Alex and I had a personal relationship and I'm actually"},{"startTime":1731.094,"endTime":1738.48,"body":"asking for a personal favor and he and I are gonna be working on a few other things behind"},{"startTime":1738.48,"endTime":1739.141,"body":"the scenes."},{"startTime":1739.141,"endTime":1743.904,"body":"However, going into this call, I'll never forget, I had to take a call in a hotel."},{"startTime":1743.904,"endTime":1745.996,"body":"I pulled off the freeway because I couldn't get home."},{"startTime":1745.996,"endTime":1754.192,"body":"I brought it up on my phone and we're sitting in a hotel and you were talking about this"},{"startTime":1745.996,"endTime":1754.192,"body":"perceived clarity, like who do you serve?"},{"startTime":1754.192,"endTime":1759.175,"body":"And you had said, Jasmine, how do you want people to introduce you?"},{"startTime":1759.175,"endTime":1760.666,"body":"How do you want them to introduce you?"},{"startTime":1760.666,"endTime":1767.441,"body":"Because I said, would express them like, Alex, I think that people are just saying like, I"},{"startTime":1760.666,"endTime":1767.441,"body":"have a social media podcast, all great and amazing, but that's actually no longer who I"},{"startTime":1767.441,"endTime":1767.651,"body":"am."},{"startTime":1767.651,"endTime":1772.624,"body":"And I'm being booked to speak at events and being introduced as being somebody who is a"},{"startTime":1767.651,"endTime":1772.624,"body":"social media strategist."},{"startTime":1772.624,"endTime":1775.438,"body":"Again, all good things is what I'd worked for, but like,"},{"startTime":1775.438,"endTime":1776.728,"body":"I'm ready for the next chapter."},{"startTime":1776.728,"endTime":1777.808,"body":"I'm ready for the next title."},{"startTime":1777.808,"endTime":1781.638,"body":"And you said, what do you want people to say when they introduce you?"},{"startTime":1781.638,"endTime":1785.898,"body":"And for the first time I put to words, I want them to say, that's Jasmine Star."},{"startTime":1785.898,"endTime":1787.918,"body":"She 10Xs your business."},{"startTime":1787.998,"endTime":1792.558,"body":"And the minute it came out, it was like, woo, what am I gonna do?"},{"startTime":1792.558,"endTime":1798.788,"body":"Make all my content point back to this is the process of 10Xing your business."},{"startTime":1798.788,"endTime":1803.726,"body":"And that was the first time that I was just like, 2025 ain't ready."},{"startTime":1803.726,"endTime":1813.074,"body":"2025 ain't ready for this version, because you give me a full 12 months of knowing who I"},{"startTime":1803.726,"endTime":1813.074,"body":"serve, having a clear path of saying, what are we going to do with your business, having"},{"startTime":1813.074,"endTime":1821.341,"body":"testimonials, having proof so that my legacy, my brand, that my name on somebody else's"},{"startTime":1813.074,"endTime":1821.341,"body":"lips comes before I even walk in the room."},{"startTime":1821.341,"endTime":1831.169,"body":"But that takes time, it takes effort, it takes volume, and it also takes deep integrity to"},{"startTime":1821.341,"endTime":1831.169,"body":"your internal, your external, your projected, and your perceived."},{"startTime":1831.169,"endTime":1832.054,"body":"That's just the work."},{"startTime":1832.054,"endTime":1841.098,"body":"And so the work that you and I have done over the past maybe six months is in direct"},{"startTime":1832.054,"endTime":1841.098,"body":"alignment to that clarity, but it is hard."},{"startTime":1841.098,"endTime":1849.292,"body":"And for people who want to like learn more about that, because I don't even know, Alex,"},{"startTime":1841.098,"endTime":1849.292,"body":"you're putting this in your podcast, but I love this conversation and it feels very open"},{"startTime":1849.292,"endTime":1850.482,"body":"and it's a very different look."},{"startTime":1850.482,"endTime":1851.783,"body":"It's very personal look."},{"startTime":1851.783,"endTime":1856.165,"body":"And so after it drops on your podcast, I would love to share it on my podcast."},{"startTime":1856.165,"endTime":1859.374,"body":"But like, where do people go when they're like, I'm ready?"},{"startTime":1859.374,"endTime":1861.124,"body":"to dive into building out my clarity."},{"startTime":1861.124,"endTime":1865.864,"body":"I'm ready to be a guest on podcast or to host my own podcast."},{"startTime":1865.864,"endTime":1867.574,"body":"Where do they go to get more clarity?"},{"startTime":1867.574,"endTime":1870.504,"body":"Yeah, I mean, the first thing you have to do, I love that you shared all that, Jasmine."},{"startTime":1870.504,"endTime":1876.094,"body":"I think the very first thing you have to do is like take, look at the whole thing"},{"startTime":1870.504,"endTime":1876.094,"body":"holistically and start taking small steps."},{"startTime":1876.094,"endTime":1878.034,"body":"And that's gonna take courage, right?"},{"startTime":1878.034,"endTime":1879.414,"body":"We're talking about like walking in clarity."},{"startTime":1879.414,"endTime":1881.724,"body":"You have to be willing to take small steps."},{"startTime":1881.724,"endTime":1883.502,"body":"And some of you are like, okay, I'm all in."},{"startTime":1883.502,"endTime":1885.942,"body":"I'm starting a podcast, I'm gonna guest, I'm gonna launch everything, right?"},{"startTime":1885.942,"endTime":1889.382,"body":"And you go right back into the thing we talked about, that's the hustle, subscribe to it"},{"startTime":1885.942,"endTime":1889.382,"body":"right away."},{"startTime":1889.382,"endTime":1892.102,"body":"And it looks courageous, because you're just doing a little bit of everything."},{"startTime":1892.102,"endTime":1896.702,"body":"No, it says, here's the destination, I'm gonna take one small step, I'm going to be clear"},{"startTime":1892.102,"endTime":1896.702,"body":"along the way."},{"startTime":1896.702,"endTime":1901.082,"body":"And again, it means taking courage, and courage means being afraid, then doing what you"},{"startTime":1896.702,"endTime":1901.082,"body":"have to do anyway."},{"startTime":1901.082,"endTime":1911.142,"body":"And so when I think about this, listen, there are tons of guides to starting a podcast,"},{"startTime":1901.082,"endTime":1911.142,"body":"there are tons of guides to being a guest on a podcast, and like, listen, if you're not on"},{"startTime":1911.142,"endTime":1912.104,"body":"PodMatch,"},{"startTime":1912.286,"endTime":1913.616,"body":"podmatch.com forward slash free."},{"startTime":1913.616,"endTime":1915.226,"body":"We'll give you some great initial steps."},{"startTime":1915.226,"endTime":1916.486,"body":"Not here to promote my own stuff."},{"startTime":1916.486,"endTime":1918.206,"body":"Like there's no email needed or anything like that."},{"startTime":1918.206,"endTime":1920.126,"body":"It's just to tell you five things you can start doing."},{"startTime":1920.126,"endTime":1926.426,"body":"But at end of the day, I just tell people start taking the steps and put it in some sort"},{"startTime":1920.126,"endTime":1926.426,"body":"of timeline and then get some accountability."},{"startTime":1926.426,"endTime":1927.745,"body":"Like Jasmine, we spend time together."},{"startTime":1927.745,"endTime":1929.346,"body":"I think of it more as accountability."},{"startTime":1929.346,"endTime":1936.126,"body":"Like, like I said this beforehand, I'm like, if I ever got into coaching, I have this"},{"startTime":1929.346,"endTime":1936.126,"body":"terrible misconception that everyone's gonna be like Jasmine and they're just not going"},{"startTime":1936.126,"endTime":1936.466,"body":"to."},{"startTime":1936.466,"endTime":1938.744,"body":"But it's because you know, in five weeks,"},{"startTime":1938.744,"endTime":1942.206,"body":"we're getting back on a call and Alex said this stuff isn't done, he's firing me, right?"},{"startTime":1942.206,"endTime":1943.22,"body":"Like, and so."},{"startTime":1943.22,"endTime":1944.437,"body":"can't be fired, no."},{"startTime":1944.437,"endTime":1945.218,"body":"Right?"},{"startTime":1945.218,"endTime":1953.622,"body":"So the accountability is such a key point of this, but I think that, if you're trying to"},{"startTime":1945.218,"endTime":1953.622,"body":"do all this stuff, just get started, tell somebody in your corner and just start going for"},{"startTime":1953.622,"endTime":1954.062,"body":"it."},{"startTime":1954.062,"endTime":1961.807,"body":"Beyond that, just like some rapid fire tips, and I'd love to go back and forth on this,"},{"startTime":1954.062,"endTime":1961.807,"body":"but like, I think the very first thing you have to do is, I love to say it this way, every"},{"startTime":1961.807,"endTime":1964.148,"body":"yes has to be protected by a thousand nos."},{"startTime":1964.268,"endTime":1966.729,"body":"Let's just say you've committed to launching a podcast."},{"startTime":1966.729,"endTime":1968.13,"body":"When someone's like, man,"},{"startTime":1968.13,"endTime":1971.931,"body":"I've got this new stage, we're gonna be launching this virtual event, do you want me part"},{"startTime":1968.13,"endTime":1971.931,"body":"of it?"},{"startTime":1971.931,"endTime":1973.93,"body":"The answer has to be no."},{"startTime":1973.93,"endTime":1976.212,"body":"And it sucks, I'll be the first to admit that."},{"startTime":1976.212,"endTime":1977.563,"body":"I actually love speaking on stages."},{"startTime":1977.563,"endTime":1981.014,"body":"I have turned down more in-person speeches this year than I ever have."},{"startTime":1981.014,"endTime":1982.094,"body":"A lot of them keynotes."},{"startTime":1982.094,"endTime":1984.135,"body":"And it's like, man, this looks really fun."},{"startTime":1984.135,"endTime":1986.995,"body":"But I just, know that I have to say no."},{"startTime":1986.995,"endTime":1990.41,"body":"And so that's one of the first things I think about when it comes to clarity, is we have"},{"startTime":1986.995,"endTime":1990.41,"body":"to say no."},{"startTime":1990.41,"endTime":1994.518,"body":"And the other thing is, at some point, opportunity is the biggest killer of your business."},{"startTime":1994.518,"endTime":1996.462,"body":"Listen, everyone, I've got an opportunity for you."},{"startTime":1996.462,"endTime":1998.402,"body":"I'm like, yes, but my path is clear."},{"startTime":1998.402,"endTime":1999.822,"body":"I know where I'm going."},{"startTime":1999.822,"endTime":2002.992,"body":"And this opportunity is a door that if I walk through, can I come back out of it?"},{"startTime":2002.992,"endTime":2005.102,"body":"Or does that leave me other doors I have to go through?"},{"startTime":2005.102,"endTime":2012.062,"body":"And again, all this brings you back to the culture of what an online brand has become in"},{"startTime":2005.102,"endTime":2012.062,"body":"the world, which is going to get you back into the hustle."},{"startTime":2012.062,"endTime":2014.142,"body":"And you're going to lose clarity along the way."},{"startTime":2014.142,"endTime":2015.862,"body":"Those are some of my rapid fire tips, Jasmine."},{"startTime":2015.862,"endTime":2016.79,"body":"I'd love to hear."},{"startTime":2016.79,"endTime":2018.771,"body":"if you have any thoughts around that before we close up here."},{"startTime":2018.771,"endTime":2020.292,"body":"Yeah, rapid fire tips."},{"startTime":2020.292,"endTime":2025.025,"body":"And this is all based, I can take zero credit for this, but I will say it's been a swift"},{"startTime":2020.292,"endTime":2025.025,"body":"kick in the pants."},{"startTime":2025.025,"endTime":2026.575,"body":"Alex and I have met five times."},{"startTime":2026.575,"endTime":2031.638,"body":"And one of the things that he had said is, Jasmine, you're not linking back to any of your"},{"startTime":2026.575,"endTime":2031.638,"body":"old podcast episodes."},{"startTime":2031.638,"endTime":2035.84,"body":"So there's a 99 % chance that as you look at Alex's show notes, what is he gonna do?"},{"startTime":2035.84,"endTime":2038.542,"body":"He's gonna link back to my two other interviews."},{"startTime":2038.542,"endTime":2041.524,"body":"And I didn't actually think about this until we started meeting with him."},{"startTime":2041.524,"endTime":2045.998,"body":"Another key tip, and that's for actually a practitioner, like if you are a podcast host,"},{"startTime":2045.998,"endTime":2048.898,"body":"But now let's talk about a podcast guest."},{"startTime":2048.898,"endTime":2053.348,"body":"And so most of the time I have only had inbound solicitations to be on podcast."},{"startTime":2053.348,"endTime":2061.658,"body":"But then I started realizing that I wanted to create relationships with other podcasters"},{"startTime":2053.348,"endTime":2061.658,"body":"in the space, which required me to do for the first time ever pitch."},{"startTime":2061.658,"endTime":2064.938,"body":"So the team and I, talked to Alex and I was like, we're to come up with this one pager"},{"startTime":2061.658,"endTime":2064.938,"body":"pitch."},{"startTime":2064.938,"endTime":2065.738,"body":"went blah, blah, blah, blah, blah."},{"startTime":2065.738,"endTime":2067.778,"body":"And said, Jasmine, can I see it before you send it out?"},{"startTime":2067.778,"endTime":2074.232,"body":"So this is, let me give you the tip that after we had spent well over 15 to 20 hours"},{"startTime":2067.778,"endTime":2074.232,"body":"preparing my pitch, Alex says,"},{"startTime":2074.232,"endTime":2076.784,"body":"Jasmine, that's great, but just send him a DM."},{"startTime":2076.784,"endTime":2079.056,"body":"Send them a voice memo and say, hi, I'm Jasmine."},{"startTime":2079.056,"endTime":2080.707,"body":"I would love to be on your podcast."},{"startTime":2080.707,"endTime":2082.148,"body":"I'm gonna be sending you an email."},{"startTime":2082.148,"endTime":2083.619,"body":"He's like, just make the intro."},{"startTime":2083.619,"endTime":2093.357,"body":"And I was like, dang, we could have saved 20 hours on pitching myself for a podcast by"},{"startTime":2083.619,"endTime":2093.357,"body":"just doing a human emotion introduction on the back of a DM."},{"startTime":2093.357,"endTime":2095.538,"body":"So if you are a podcast host, you got a tip."},{"startTime":2095.538,"endTime":2097.66,"body":"If you are a podcast guest, you got a tip."},{"startTime":2097.66,"endTime":2100.534,"body":"Alex, you are all kinds."},{"startTime":2100.534,"endTime":2101.975,"body":"of a good, good human."},{"startTime":2101.975,"endTime":2104.736,"body":"And I know people in the back end, I obfuscated it."},{"startTime":2104.736,"endTime":2107.017,"body":"I said, Alex and I are working on things on the back end."},{"startTime":2107.017,"endTime":2109.078,"body":"Number one, I'm not an affiliate for PodMatch."},{"startTime":2109.078,"endTime":2110.608,"body":"If it was, I would be disclosing it."},{"startTime":2110.608,"endTime":2115.462,"body":"And if Alex ever decides to make that a thing, I mean, I just, don't need to be an"},{"startTime":2110.608,"endTime":2115.462,"body":"affiliate for it because I actually believe in the product."},{"startTime":2115.462,"endTime":2116.661,"body":"So there's that."},{"startTime":2116.661,"endTime":2118.481,"body":"anything on the back end, no, we don't have a hookup."},{"startTime":2118.481,"endTime":2119.152,"body":"We don't have a code."},{"startTime":2119.152,"endTime":2125.154,"body":"This is just two really good peers who respect each other and each other's partners and"},{"startTime":2119.152,"endTime":2125.154,"body":"each other's businesses."},{"startTime":2125.154,"endTime":2129.94,"body":"And we're just having a business conversation, but more than anything, I want Alex's"},{"startTime":2125.154,"endTime":2129.94,"body":"business to win."},{"startTime":2129.94,"endTime":2138.066,"body":"And if I really say that I want to 10X people's businesses and I get the opportunity to"},{"startTime":2129.94,"endTime":2138.066,"body":"work with somebody as good and kind and smart as Alex, then I hope that we look at"},{"startTime":2138.066,"endTime":2140.739,"body":"PodMatch in a bit and we say we 10X that."},{"startTime":2140.739,"endTime":2141.69,"body":"So thank you."},{"startTime":2141.69,"endTime":2142.521,"body":"Love it."},{"startTime":2142.521,"endTime":2143.061,"body":"Thank you, Jasmine."},{"startTime":2143.061,"endTime":2143.882,"body":"I really appreciate it."},{"startTime":2143.882,"endTime":2146.804,"body":"Before I let you go here, any final thought for everybody who's tuning in?"},{"startTime":2146.804,"endTime":2149.766,"body":"Yeah, build out a profile on PodMatch."},{"startTime":2149.767,"endTime":2151.708,"body":"you have, here's the thing."},{"startTime":2151.828,"endTime":2158.636,"body":"You have a message and you have a purpose and podcasts give you the opportunity to hone"},{"startTime":2151.828,"endTime":2158.636,"body":"what it is they do."},{"startTime":2158.636,"endTime":2167.692,"body":"And I have to tell you right now, I didn't listen to Alex's five minute prep, but he"},{"startTime":2158.636,"endTime":2167.692,"body":"frameworked this podcast, not just for you."},{"startTime":2167.692,"endTime":2176.167,"body":"He thought of you, but he framed it up for himself and myself because we have to teach"},{"startTime":2167.692,"endTime":2176.167,"body":"ourselves before we could teach other people."},{"startTime":2176.167,"endTime":2179.039,"body":"And we learn more by teaching others."},{"startTime":2179.039,"endTime":2184.022,"body":"If you want to learn more about who you are, who you serve and your business, start"},{"startTime":2179.039,"endTime":2184.022,"body":"talking about it."},{"startTime":2184.022,"endTime":2184.674,"body":"And so."},{"startTime":2184.674,"endTime":2189.196,"body":"There's no greater way for you to do the reps than by serving other people on other"},{"startTime":2184.674,"endTime":2189.196,"body":"platforms."},{"startTime":2189.196,"endTime":2190.857,"body":"And I just want to say thank you."},{"startTime":2190.857,"endTime":2191.854,"body":"I think you're incredible."},{"startTime":2191.854,"endTime":2192.338,"body":"Thanks, Jasmine."},{"startTime":2192.338,"endTime":2193.028,"body":"I really appreciate it."},{"startTime":2193.028,"endTime":2194.459,"body":"And you totally did my job for me today."},{"startTime":2194.459,"endTime":2196.13,"body":"So thank you so much, everybody, for tuning in."},{"startTime":2196.13,"endTime":2197.517,"body":"Jasmine, again, I really appreciate you."},{"startTime":2197.517,"endTime":2198.571,"body":"And this was a great time."},{"startTime":2198.571,"endTime":2199.722,"body":"Super fun conversation."},{"startTime":2199.722,"endTime":2200.802,"body":"Thank you."},{"startTime":2200.923,"endTime":2204.885,"body":"For more episodes, please visit podmatch.com forward slash episodes."},{"startTime":2204.885,"endTime":2206.625,"body":"Thank you so much for listening."}]}