{"version":"1.0.0","segments":[{"startTime":29.875999999999998,"endTime":32.427,"body":"You're listening to Podcasting Made Simple."},{"startTime":33.707,"endTime":45.59,"body":"If you're a podcast host and you invite guests onto your show, hoping to have the"},{"startTime":33.707,"endTime":45.59,"body":"opportunity to be introduced to their audience, as well as the guests being introduced to"},{"startTime":45.59,"endTime":50.391,"body":"yours, have you ever felt like it's a one-way street?"},{"startTime":50.992000000000004,"endTime":54.813,"body":"My name is Kat Roberts, the CEO of Podcast Profits Limited."},{"startTime":54.813,"endTime":59.304,"body":"I'm here in the UK and I love everything about podcasting."},{"startTime":59.304,"endTime":64.416,"body":"Now today's talk is about getting your guests to be your ambassadors."},{"startTime":64.416,"endTime":71.879,"body":"How to nurture the episode promotion process to maximize your podcast promotion."},{"startTime":71.94,"endTime":82.745,"body":"I was naive when I first started because I was expecting my guests to promote the episode"},{"startTime":71.94,"endTime":82.745,"body":"and then almost feeling resentful if they didn't."},{"startTime":82.745,"endTime":83.615,"body":"Hang on a minute."},{"startTime":83.615,"endTime":86.346,"body":"I'm doing all this work to promote you."},{"startTime":86.67399999999999,"endTime":99.861,"body":"We all know that there's a cost to actually researching your guests, reaching out to them,"},{"startTime":86.67399999999999,"endTime":99.861,"body":"getting them to complete a form with their bio, headshot, their links, et cetera, maybe"},{"startTime":99.861,"endTime":106.485,"body":"even an episode release form, which is all made easier with PodMatch, but it still takes"},{"startTime":99.861,"endTime":106.485,"body":"time and money."},{"startTime":106.485,"endTime":109.94,"body":"And then there's the actual recording, post-production."},{"startTime":109.94,"endTime":116.286,"body":"It would be great if your guests could also promote for you because it gives you an"},{"startTime":109.94,"endTime":116.286,"body":"opportunity"},{"startTime":116.286,"endTime":118.607,"body":"to get in front of their audience."},{"startTime":118.807,"endTime":123.17,"body":"But I was wrong to expect them to do the work."},{"startTime":123.17,"endTime":132.934,"body":"It was my responsibility the whole time to articulate clearly what our process was and"},{"startTime":123.17,"endTime":132.934,"body":"give them clear instructions."},{"startTime":133.335,"endTime":137.017,"body":"Guests are coming on your show to be introduced to your audience."},{"startTime":137.017,"endTime":145.578,"body":"Let's face it, the episode is about them, an opportunity for them to share their story and"},{"startTime":137.017,"endTime":145.578,"body":"demonstrate how they helped."},{"startTime":145.578,"endTime":149.278,"body":"their target audience achieve a specific goal."},{"startTime":149.458,"endTime":155.358,"body":"If they're not promoting the episode, I don't think it's been done deliberately."},{"startTime":155.358,"endTime":157.518,"body":"It's just that we're all busy."},{"startTime":157.518,"endTime":161.857,"body":"We have our business, your guest has their business too."},{"startTime":161.857,"endTime":174.41799999999998,"body":"Quite often, if you haven't demonstrated what your process is, after the recording,"},{"startTime":161.857,"endTime":174.41799999999998,"body":"they've forgotten about you until you let them know when the show's aired."},{"startTime":174.696,"endTime":183.68599999999998,"body":"you even do because I've spoken to many other hosts who also guest on other people's"},{"startTime":174.696,"endTime":183.68599999999998,"body":"podcasts and they tell me like, it's crazy."},{"startTime":183.68599999999998,"endTime":195.13299999999998,"body":"I never even heard from them again, which is madness because they would have been willing"},{"startTime":183.68599999999998,"endTime":195.13299999999998,"body":"to share the episode on their social media platforms and email their list."},{"startTime":195.13299999999998,"endTime":200.124,"body":"So what can you do to encourage your guests to do the same?"},{"startTime":200.778,"endTime":208.47799999999998,"body":"If you want your guests to be your ambassadors, then it's down to you and only you to"},{"startTime":200.778,"endTime":208.47799999999998,"body":"inspire them to be."},{"startTime":208.47799999999998,"endTime":213.558,"body":"And it can start even before you record the show."},{"startTime":214.118,"endTime":229.278,"body":"Then on the day of the recording, after the recording, before the show airs, directly"},{"startTime":214.118,"endTime":229.278,"body":"after the show airs, and maybe even a month later, don't be afraid to over communicate."},{"startTime":230.28199999999998,"endTime":233.905,"body":"six tips for you, and it all starts with the prep."},{"startTime":233.905,"endTime":238.78799999999998,"body":"Tip number one starts even before the recording."},{"startTime":238.78799999999998,"endTime":241.129,"body":"You want them to shine."},{"startTime":241.129,"endTime":250.756,"body":"Most of us know that if we're guesting on other people's podcasts, we should go at least"},{"startTime":241.129,"endTime":250.756,"body":"and listen to their podcast first and get a feel of how they run them."},{"startTime":250.756,"endTime":253.65699999999998,"body":"But you can take this a step further."},{"startTime":253.738,"endTime":255.95899999999997,"body":"Always go above and beyond."},{"startTime":256.039,"endTime":258.831,"body":"Before you record the show, prepare them."},{"startTime":258.831,"endTime":260.17,"body":"It sounds obvious."},{"startTime":260.17,"endTime":265.67,"body":"but make sure that they know what's expected of them for simply showing up."},{"startTime":265.67,"endTime":271.81,"body":"Even around the basics, good mic, headphones, in a quiet room with lighting."},{"startTime":271.91,"endTime":274.73,"body":"Then what is your structure for your show?"},{"startTime":274.73,"endTime":280.65,"body":"Is it purely conversational or do you have a specific format?"},{"startTime":280.65,"endTime":285.45,"body":"Will there be specific questions to direct the flow of the conversation?"},{"startTime":285.55,"endTime":287.304,"body":"If so, let's..."},{"startTime":287.304,"endTime":290.895,"body":"them know so that they can be prepared."},{"startTime":291.156,"endTime":304.461,"body":"You could prepare a video so that after they put the recording, it will take them to a"},{"startTime":291.156,"endTime":304.461,"body":"page which explains clearly what they need to do to prepare for the recording, but also"},{"startTime":304.461,"endTime":310.243,"body":"what your process is after the recording, post-production."},{"startTime":310.344,"endTime":314.325,"body":"Again, don't be afraid to over-communicate."},{"startTime":314.325,"endTime":316.05,"body":"Remind them before the"},{"startTime":316.05,"endTime":322.872,"body":"recording by sending another email out, maybe back to that video and check that they"},{"startTime":316.05,"endTime":322.872,"body":"understand."},{"startTime":322.912,"endTime":324.17199999999997,"body":"That's tip number one."},{"startTime":324.17199999999997,"endTime":328.414,"body":"Tip number two is on the day of the recording."},{"startTime":328.454,"endTime":338.11699999999996,"body":"As I said, most hosts do so much work in the beginning and up to the recording, but it"},{"startTime":328.454,"endTime":338.11699999999996,"body":"mustn't end there."},{"startTime":338.11699999999996,"endTime":343.39799999999997,"body":"If you can let them know again, either before you hit the record button,"},{"startTime":343.606,"endTime":356.187,"body":"or straight after the recording of the episode, what your particular process is, and also"},{"startTime":343.606,"endTime":356.187,"body":"what social media platforms you will be promoting on, and find out what social media"},{"startTime":356.187,"endTime":359.61899999999997,"body":"platforms your guest primarily uses."},{"startTime":359.64,"endTime":363.623,"body":"That is really key, and make sure you are connected."},{"startTime":363.623,"endTime":371.656,"body":"Because in the past, I know I've done this, when I've gone to promote the episode, I can't"},{"startTime":363.623,"endTime":371.656,"body":"even tag them in the post."},{"startTime":371.656,"endTime":373.437,"body":"because we're not even connected."},{"startTime":373.437,"endTime":378.609,"body":"So make sure that you get all this information in advance."},{"startTime":379.18899999999996,"endTime":387.673,"body":"Now also, if you can't set the release date on the day of the recording, make sure that"},{"startTime":379.18899999999996,"endTime":387.673,"body":"you do so as soon as you know it."},{"startTime":388.113,"endTime":392.935,"body":"And again, don't be afraid to over communicate."},{"startTime":392.935,"endTime":399.944,"body":"If you told them your process before the recording, trust me, after the recording,"},{"startTime":399.944,"endTime":402.13599999999997,"body":"They think they're done."},{"startTime":402.13599999999997,"endTime":405.11699999999996,"body":"So send out a reminder email."},{"startTime":405.318,"endTime":409.09999999999997,"body":"So tip number three, start after the recording."},{"startTime":409.09999999999997,"endTime":414.904,"body":"Now it might sound quite obvious, but I know for a fact that many don't do this."},{"startTime":414.945,"endTime":419.407,"body":"Thank them for taking the time to prepare and show up."},{"startTime":419.428,"endTime":422.19,"body":"Be grateful for their insights."},{"startTime":422.19,"endTime":428.534,"body":"You can send them a simple email and or a DM thanking them."},{"startTime":428.76599999999996,"endTime":433.428,"body":"but taking time out of their day to appear on your show."},{"startTime":433.428,"endTime":439.871,"body":"Let them know that you value the information that they gave your audience and you really"},{"startTime":433.428,"endTime":439.871,"body":"appreciate it."},{"startTime":439.871,"endTime":442.032,"body":"This will go a long way."},{"startTime":442.23199999999997,"endTime":446.734,"body":"Stroke their ego, but in an authentic way."},{"startTime":446.87399999999997,"endTime":451.796,"body":"Tip number four is all about the assets that you're going to create."},{"startTime":451.796,"endTime":456.476,"body":"Now, I'm sure that you're already creating assets for your episode."},{"startTime":456.476,"endTime":469.215,"body":"I'm sure you already supply them with some images and or snippets from the episode, but go"},{"startTime":456.476,"endTime":469.215,"body":"one stage further because your guests are busy with their own business."},{"startTime":469.215,"endTime":475.679,"body":"They're not going to take the time out to write posts about being a guest on your show."},{"startTime":475.779,"endTime":477.7,"body":"You need to do it for them."},{"startTime":477.7,"endTime":480.092,"body":"They've already given you their headshot and their buyer."},{"startTime":480.092,"endTime":481.202,"body":"That's it."},{"startTime":481.303,"endTime":486.566,"body":"If you're already creating show notes on the transcription of your episode,"},{"startTime":486.566,"endTime":490.209,"body":"I simply use chat GPT for this task."},{"startTime":490.329,"endTime":502.539,"body":"So also ask it to create some social media posts from the perspective of the guest in the"},{"startTime":490.329,"endTime":502.539,"body":"first tense to encourage people to listen to the episode."},{"startTime":502.82,"endTime":515.75,"body":"If you're already prepping blog posts about your episode, again, ask chat GPT to rewrite"},{"startTime":502.82,"endTime":515.75,"body":"the blog post from the perspective of the guest."},{"startTime":515.868,"endTime":522.1,"body":"Now, they may not have a blog, but they may be able to create a LinkedIn article."},{"startTime":522.1,"endTime":531.142,"body":"If it's written for them, you can encourage them to embed the episode in the article and"},{"startTime":522.1,"endTime":531.142,"body":"maybe even add the YouTube video at the bottom."},{"startTime":531.142,"endTime":536.844,"body":"Then you've covered all areas written, video and audio."},{"startTime":537.004,"endTime":545.3140000000001,"body":"Also, you could give them a newsletter blurb that they can email out to their list again."},{"startTime":545.3140000000001,"endTime":549.0160000000001,"body":"written from their perspective."},{"startTime":549.4970000000001,"endTime":561.523,"body":"So if you've created a Google folder with all of these assets in so that they or their VA"},{"startTime":549.4970000000001,"endTime":561.523,"body":"can use, then all they need to do is simply copy and paste."},{"startTime":561.523,"endTime":565.966,"body":"They don't have to take time out of their day to write anything."},{"startTime":565.966,"endTime":567.667,"body":"You've done it for them."},{"startTime":567.667,"endTime":573.5200000000001,"body":"The more you can do for them, the more likely that they are going to help with promotion."},{"startTime":573.748,"endTime":575.638,"body":"but it doesn't stop there."},{"startTime":575.739,"endTime":578.5590000000001,"body":"Again, people get distracted."},{"startTime":578.5590000000001,"endTime":584.841,"body":"So let them know via email each day you want them to send something out."},{"startTime":584.841,"endTime":588.962,"body":"If you use a CRM, you can automate this part."},{"startTime":589.003,"endTime":601.306,"body":"So maybe the week before you want them to send the newsletter article out, maybe the day"},{"startTime":589.003,"endTime":601.306,"body":"before a snippet of the actual podcast with a bit of blurb that you've prepared for them."},{"startTime":601.6080000000001,"endTime":605.311,"body":"Maybe after the episode, you do a live stream."},{"startTime":605.311,"endTime":606.922,"body":"We'll get to that in a bit."},{"startTime":606.922,"endTime":613.166,"body":"But don't forget to ask them to tag you every time they post something."},{"startTime":613.287,"endTime":622.143,"body":"Look, the added bonus to all of this is that your listeners grow, your downloads grow, and"},{"startTime":613.287,"endTime":622.143,"body":"you are being introduced to their audience."},{"startTime":622.143,"endTime":623.354,"body":"There's a win."},{"startTime":623.494,"endTime":629.258,"body":"Now tip number five is something that we weren't doing, but we are doing now."},{"startTime":629.3180000000001,"endTime":638.493,"body":"On the day of the recording, if you know the release date, actually book them in for this"},{"startTime":629.3180000000001,"endTime":638.493,"body":"to do a live stream, maybe two days after the episode is aired."},{"startTime":638.493,"endTime":644.1270000000001,"body":"And if you use StreamYard or Restream, then you can invite them on."},{"startTime":644.1270000000001,"endTime":656.614,"body":"Again, you give them the title and the description from their perspective, and you can"},{"startTime":644.1270000000001,"endTime":656.614,"body":"connect to a few social media platforms, but so can they."},{"startTime":657.0540000000001,"endTime":661.297,"body":"so they can connect to their social media platforms when you go live."},{"startTime":661.297,"endTime":664.839,"body":"And then just do a short live stream."},{"startTime":664.839,"endTime":670.8420000000001,"body":"You can say, hey, we had a great conversation the other day on this episode."},{"startTime":670.8420000000001,"endTime":673.284,"body":"Thank you so much for being there."},{"startTime":673.284,"endTime":675.255,"body":"You gave so many insights."},{"startTime":675.255,"endTime":678.5070000000001,"body":"There were so many golden nuggets in this episode."},{"startTime":678.5070000000001,"endTime":683.9000000000001,"body":"And obviously add the link or direct them to where the episode is."},{"startTime":683.922,"endTime":687.582,"body":"That way you're getting in front of their audience live."},{"startTime":687.582,"endTime":689.085,"body":"It doesn't have to be long."},{"startTime":689.085,"endTime":694.8280000000001,"body":"It could be just five minutes, but it could be a great way for increasing your downloads."},{"startTime":695.0880000000001,"endTime":696.909,"body":"number six."},{"startTime":697.109,"endTime":700.851,"body":"Now, depending on how big your guest is, right?"},{"startTime":700.912,"endTime":701.902,"body":"You know what?"},{"startTime":701.902,"endTime":712.8480000000001,"body":"If they've got a really large audience, why don't you ask them to sponsor your episode"},{"startTime":701.902,"endTime":712.8480000000001,"body":"when they do their next episode for their podcast?"},{"startTime":712.9780000000001,"endTime":720.023,"body":"At the end of the day, one thing's for certain is that if you don't ask, you won't get."},{"startTime":720.023,"endTime":723.385,"body":"And for some, they may offer to do it for free."},{"startTime":723.385,"endTime":728.4480000000001,"body":"And if not, it may still be worth it if they've got a large audience."},{"startTime":728.528,"endTime":730.9100000000001,"body":"Just ask the question."},{"startTime":730.9100000000001,"endTime":737.624,"body":"Ask them to do a shout out on being on your podcast and they can share the episode link in"},{"startTime":730.9100000000001,"endTime":737.624,"body":"their show notes."},{"startTime":737.898,"endTime":743.282,"body":"So you may be already doing all of these things or you may be doing some of them."},{"startTime":743.282,"endTime":746.884,"body":"But why is it that many hosts don't do this?"},{"startTime":747.0640000000001,"endTime":754.099,"body":"One of the things is I think people are afraid to over communicate, but please do not fear"},{"startTime":747.0640000000001,"endTime":754.099,"body":"that."},{"startTime":754.099,"endTime":764.8380000000001,"body":"As I said, we're all busy and sometimes we just need a reminder because we may have had"},{"startTime":754.099,"endTime":764.8380000000001,"body":"the intentions to do the promotion and then life gets in the way."},{"startTime":764.8380000000001,"endTime":767.142,"body":"I know for me personally,"},{"startTime":767.142,"endTime":773.8860000000001,"body":"If a specific task is not booked in my calendar, then it's not going to get done."},{"startTime":774.047,"endTime":777.8100000000001,"body":"So don't be afraid to over communicate."},{"startTime":777.8100000000001,"endTime":782.5120000000001,"body":"Keep in touch because this isn't just a transaction."},{"startTime":782.5730000000001,"endTime":785.2940000000001,"body":"You are building relationships."},{"startTime":785.4350000000001,"endTime":790.158,"body":"Podcasting is an opportunity to build relationships."},{"startTime":790.158,"endTime":795.7280000000001,"body":"So don't be afraid to keep going back to them, letting them know."},{"startTime":795.7280000000001,"endTime":798.4390000000001,"body":"encouraging them when to post."},{"startTime":798.4390000000001,"endTime":802.46,"body":"And when you do a post for the episode, tag them in."},{"startTime":802.46,"endTime":806.421,"body":"Maybe send them a DM and encourage them to repost it."},{"startTime":806.421,"endTime":808.6020000000001,"body":"Just hit the reshare button."},{"startTime":808.6020000000001,"endTime":812.642,"body":"Because again, this is going to go a long way."},{"startTime":812.803,"endTime":815.423,"body":"So what else stops people from doing it?"},{"startTime":815.423,"endTime":819.0840000000001,"body":"For me, it was always about being organized."},{"startTime":819.0840000000001,"endTime":825.642,"body":"Because if you're a host yourself, then you know there's a lot going on into the prep, the"},{"startTime":819.0840000000001,"endTime":825.642,"body":"run up to the recording."},{"startTime":825.642,"endTime":830.8040000000001,"body":"post-production, and then this other step, the podcast promotion."},{"startTime":831.065,"endTime":838.8090000000001,"body":"If you have a checklist of what needs to be done and when, that's going to help you in so"},{"startTime":831.065,"endTime":838.8090000000001,"body":"many ways."},{"startTime":838.8090000000001,"endTime":841.811,"body":"Now, another thing I suppose is time."},{"startTime":841.811,"endTime":855.518,"body":"Now for me, someone who is hyper-focused ADHD, I have specific blocks of time added to my"},{"startTime":841.811,"endTime":855.518,"body":"calendar for completing all of these different things."},{"startTime":855.59,"endTime":868.619,"body":"I use the Pomodoro technique when I focus on one task for 25 minutes, then take a break,"},{"startTime":855.59,"endTime":868.619,"body":"put some music on, maybe dance around the kitchen or grab a coffee or even do a micro"},{"startTime":868.619,"endTime":869.5400000000001,"body":"workout."},{"startTime":869.5400000000001,"endTime":880.327,"body":"Maybe just 10 press ups and some burpees or some sit ups, release some energy and then sit"},{"startTime":869.5400000000001,"endTime":880.327,"body":"back down, set my timer again for another 25 minutes."},{"startTime":880.327,"endTime":885.37,"body":"I have my checklist of what needs to be done and when, and these are"},{"startTime":885.3860000000001,"endTime":888.9480000000001,"body":"unnegotiables in my calendar."},{"startTime":888.9480000000001,"endTime":890.528,"body":"So let's have a recap."},{"startTime":890.528,"endTime":896.111,"body":"Step one is about prepping your guests in advance of the recording."},{"startTime":896.111,"endTime":898.272,"body":"This can be done via video."},{"startTime":898.272,"endTime":907.716,"body":"Step two, on the day of the recording, again, let them know your process and make sure"},{"startTime":898.272,"endTime":907.716,"body":"that you're connected on all social media platforms."},{"startTime":907.716,"endTime":912.1170000000001,"body":"And if you can, book them in for the live stream after the show airs."},{"startTime":912.197,"endTime":913.8380000000001,"body":"Tip number three."},{"startTime":914.1160000000001,"endTime":918.5490000000001,"body":"Show gratitude, simple yet effective."},{"startTime":918.5490000000001,"endTime":926.094,"body":"Step four, create the asset for them from their perspective."},{"startTime":926.134,"endTime":934.8000000000001,"body":"Hand them over in a Google folder, but also remind them when and where you would like them"},{"startTime":926.134,"endTime":934.8000000000001,"body":"to post and ask them to tag you in."},{"startTime":934.8000000000001,"endTime":939.9440000000001,"body":"Tip five, do that live stream after the show airs."},{"startTime":939.9440000000001,"endTime":943.5600000000001,"body":"Tip six, ask for a shout out."},{"startTime":943.5600000000001,"endTime":944.7710000000001,"body":"from your guest."},{"startTime":944.7710000000001,"endTime":946.38,"body":"Thank you for staying with me."},{"startTime":946.38,"endTime":948.552,"body":"I hope you found this helpful."},{"startTime":948.552,"endTime":956.1360000000001,"body":"And I suppose the overall message is don't be afraid to over communicate."},{"startTime":956.1360000000001,"endTime":959.837,"body":"more episodes, please visit podmatch.com forward slash episodes."},{"startTime":959.837,"endTime":961.638,"body":"Thank you so much for listening."},{"startTime":962.638,"endTime":963.739,"body":"Hey, Alex here."},{"startTime":963.739,"endTime":967.6210000000001,"body":"I want to give you a gift as a way of saying thank you for staying around till the end of"},{"startTime":963.739,"endTime":967.6210000000001,"body":"this episode."},{"startTime":967.6210000000001,"endTime":970.932,"body":"I put together a list of five things that you can read in less than five minutes."},{"startTime":970.932,"endTime":974.426,"body":"that will help you level up as a podcast host, guest, or agency."},{"startTime":974.426,"endTime":979.652,"body":"To see the five things with no email address required, please visit podmatch.com forward"},{"startTime":974.426,"endTime":979.652,"body":"slash free."},{"startTime":979.652,"endTime":980.633,"body":"Thanks again for listening."},{"startTime":980.633,"endTime":982.615,"body":"I hope these five things serve you well."}]}