{"version":"1.0.0","segments":[{"startTime":29.875999999999998,"endTime":32.427,"body":"You're listening to Podcasting Made Simple."},{"startTime":33.568,"endTime":38.049,"body":"Hey everyone, I'm Lindsay Phillips with Smooth Business Podcasting."},{"startTime":38.049,"endTime":44.891999999999996,"body":"Now, if you have guested on any podcast, I bet that you've thought at least one of these"},{"startTime":38.049,"endTime":44.891999999999996,"body":"statements."},{"startTime":44.891999999999996,"endTime":47.573,"body":"Podcast guesting just doesn't work."},{"startTime":47.653,"endTime":49.763999999999996,"body":"man, that interview was brutal."},{"startTime":49.763999999999996,"endTime":55.156,"body":"They gave me so many random questions that I totally didn't even get to share any of my"},{"startTime":49.763999999999996,"endTime":55.156,"body":"expertise."},{"startTime":55.236000000000004,"endTime":60.038,"body":"Not getting any leads from these episodes and honestly, kind of ready to quit."},{"startTime":60.436,"endTime":61.965999999999994,"body":"man, the show went live."},{"startTime":61.965999999999994,"endTime":65.347,"body":"I was so excited, but the title is horrible."},{"startTime":65.347,"endTime":70.789,"body":"They have no show notes, just my bio and the quotes that they picked."},{"startTime":70.789,"endTime":73.29,"body":"They're definitely not what I would have picked."},{"startTime":73.29,"endTime":74.986,"body":"I barely look like an expert."},{"startTime":74.986,"endTime":80.691,"body":"And I kind of feel like these interviews are falling on deaf ears and an empty calendar."},{"startTime":80.712,"endTime":90.354,"body":"So if you have thought at least one of those, then you were probably falling victim to one"},{"startTime":80.712,"endTime":90.354,"body":"of these five mistakes."},{"startTime":90.44,"endTime":92.372,"body":"and their common mistakes."},{"startTime":92.372,"endTime":100.098,"body":"And they will affect your talk topics, your interview questions, and your call to actions"},{"startTime":92.372,"endTime":100.098,"body":"that they are lacking strategy."},{"startTime":100.318,"endTime":105.863,"body":"So here I'm gonna share five common mistakes and how to fix them."},{"startTime":105.863,"endTime":110.10600000000001,"body":"The first one is no clear funnel."},{"startTime":110.10600000000001,"endTime":119.514,"body":"So guests often miss out on giving talk topics that seamlessly guide listeners towards"},{"startTime":110.10600000000001,"endTime":119.514,"body":"their offers"},{"startTime":119.7,"endTime":133.69899999999998,"body":"So what I mean by that is I could easily talk about email marketing tips, productivity"},{"startTime":119.7,"endTime":133.69899999999998,"body":"hacks, how to manage a team, how I grew my business, active campaign versus key."},{"startTime":133.7,"endTime":137.12199999999999,"body":"I mean, I've been in business for double digit years."},{"startTime":137.12199999999999,"endTime":143.96699999999998,"body":"There's a lot of information that I could share that would serve entrepreneurs and make me"},{"startTime":137.12199999999999,"endTime":143.96699999999998,"body":"look like an expert."},{"startTime":144.328,"endTime":148.34,"body":"But I don't have any services that relate to those talk topics."},{"startTime":148.34,"endTime":155.332,"body":"So wouldn't serve me for people to reach out and get on my calendar to ask me about those"},{"startTime":148.34,"endTime":155.332,"body":"services."},{"startTime":155.572,"endTime":160.47299999999998,"body":"It wouldn't guide them towards the services that I currently offer."},{"startTime":160.634,"endTime":175.488,"body":"So what you really want to do is reverse engineer your offers to create a talk that"},{"startTime":160.634,"endTime":175.488,"body":"directly addresses your client's biggest pain points, showcases you as the expert and"},{"startTime":175.488,"endTime":176.798,"body":"solution."},{"startTime":177.22199999999998,"endTime":183.58499999999998,"body":"and let them know what the natural next step is, what lead magnet, what call, what"},{"startTime":177.22199999999998,"endTime":183.58499999999998,"body":"program."},{"startTime":183.58499999999998,"endTime":188.12699999999998,"body":"So you wanna make sure that it relates to what you're offering."},{"startTime":188.12699999999998,"endTime":192.528,"body":"The talk topic, think of it as like the first step in your funnel, right?"},{"startTime":192.528,"endTime":194.48899999999998,"body":"They're getting to know you."},{"startTime":194.48899999999998,"endTime":196.58999999999997,"body":"They're hearing your expertise."},{"startTime":196.58999999999997,"endTime":206.184,"body":"You're establishing that know, like, and trust factor, but think of it as that first step"},{"startTime":196.58999999999997,"endTime":206.184,"body":"in your funnel and what you want them to do next."},{"startTime":206.52599999999998,"endTime":210.72899999999998,"body":"The second mistake is dull topics."},{"startTime":211.23,"endTime":223.13,"body":"They're generic, they're uninspiring, they're failing to captivate listeners, and they're"},{"startTime":211.23,"endTime":223.13,"body":"not getting you booked on all of those really great shows that would put you in front of"},{"startTime":223.13,"endTime":224.861,"body":"your ideal client."},{"startTime":225.762,"endTime":233.76899999999998,"body":"And think of it this way, what is the first thing that a host looks at when they're"},{"startTime":225.762,"endTime":233.76899999999998,"body":"looking at a pitch or when they're looking at your one sheet?"},{"startTime":233.76899999999998,"endTime":235.44,"body":"They look at the title."},{"startTime":236.16799999999998,"endTime":245.363,"body":"And listeners, when they're scrolling through Apple or Spotify or whatever device it is"},{"startTime":236.16799999999998,"endTime":245.363,"body":"that they're on, the first thing they look at is the title."},{"startTime":245.403,"endTime":247.40599999999998,"body":"And I've been guilty of this, honestly."},{"startTime":247.40599999999998,"endTime":255.16799999999998,"body":"I even hired a podcast book agency and my talk topic, I wasn't getting booked."},{"startTime":255.16799999999998,"endTime":257.99,"body":"My talk topic was so boring."},{"startTime":257.99,"endTime":260.171,"body":"And it was when I used to do content marketing."},{"startTime":260.171,"endTime":264.733,"body":"And I think my title was something like, I don't know, how content marketing can grow your"},{"startTime":260.171,"endTime":264.733,"body":"business."},{"startTime":264.774,"endTime":266.264,"body":"I mean, that's so generic."},{"startTime":266.282,"endTime":268.902,"body":"It doesn't help me stand out at all."},{"startTime":268.902,"endTime":270.742,"body":"So I dialed it in."},{"startTime":270.742,"endTime":279.482,"body":"I can't remember what the exact topic was, but it was like four ways to repurpose your"},{"startTime":270.742,"endTime":279.482,"body":"podcast to attract, nurture and convert clients."},{"startTime":279.522,"endTime":281.222,"body":"That is specific."},{"startTime":281.222,"endTime":290.74199999999996,"body":"So when a host sees that on the one sheet, they're like, ooh, that'll be some good"},{"startTime":281.222,"endTime":290.74199999999996,"body":"information that will serve my audience."},{"startTime":290.74199999999996,"endTime":292.05199999999996,"body":"I wanna know that."},{"startTime":292.05199999999996,"endTime":293.462,"body":"That's a hot topic."},{"startTime":293.462,"endTime":296.158,"body":"And you know, the host will know"},{"startTime":296.158,"endTime":298.609,"body":"that they're gonna get value from that episode."},{"startTime":298.609,"endTime":301.279,"body":"So you're more likely to get booked."},{"startTime":301.82,"endTime":313.703,"body":"And a listener, when they're scrolling through Spotify or Apple and they come across that,"},{"startTime":301.82,"endTime":313.703,"body":"they know it's for them and they know what value they're gonna get at from it."},{"startTime":313.703,"endTime":318.304,"body":"They know what problem you're gonna help solve."},{"startTime":318.304,"endTime":324.20599999999996,"body":"So you wanna make sure that your talk topics show the benefit"},{"startTime":325.018,"endTime":328.921,"body":"what value they're going to get out of it and make it super snappy, right?"},{"startTime":328.921,"endTime":330.142,"body":"Make it really sexy."},{"startTime":330.142,"endTime":338.328,"body":"And honestly, you can even use chat GPT to help you get a snazzier and a more exciting"},{"startTime":330.142,"endTime":338.328,"body":"talk title."},{"startTime":338.408,"endTime":341.771,"body":"The next is unstructured conversations."},{"startTime":341.771,"endTime":351.978,"body":"And this is a biggie because what's happening is as a guest, you may be relying on the"},{"startTime":341.771,"endTime":351.978,"body":"host to steer that conversation."},{"startTime":352.25399999999996,"endTime":356.114,"body":"And what happens is it ends up being like a disjointed conversation."},{"startTime":356.114,"endTime":360.12,"body":"It doesn't highlight your expertise and it's kind of all over the map."},{"startTime":360.12,"endTime":363.894,"body":"I've had clients come to me with that exact same thing."},{"startTime":363.894,"endTime":373.029,"body":"And I've listened to the episodes that we repurposed and I'm like, there's no path to the"},{"startTime":363.894,"endTime":373.029,"body":"conversation."},{"startTime":373.029,"endTime":376.57099999999997,"body":"There's like a question here and then a question there."},{"startTime":376.911,"endTime":380.904,"body":"And I can't even pick an actual topic of the episode, honestly."},{"startTime":380.904,"endTime":383.35499999999996,"body":"because it's all over the place."},{"startTime":383.436,"endTime":385.477,"body":"And here's why it happens."},{"startTime":385.477,"endTime":396.575,"body":"It's the one sheet and the pitch because the one sheet is so small and so tight that you"},{"startTime":385.477,"endTime":396.575,"body":"have the talk topics on here on there."},{"startTime":396.575,"endTime":406.341,"body":"But what happens is you end up listing like about, you know, 10 possible interview"},{"startTime":396.575,"endTime":406.341,"body":"questions to give them an idea of what they could ask on the show."},{"startTime":406.341,"endTime":407.852,"body":"And that's great."},{"startTime":407.852,"endTime":410.794,"body":"But the questions often are"},{"startTime":410.82599999999996,"endTime":421.965,"body":"about your business in general, how you grew your business, or there could be a couple of"},{"startTime":410.82599999999996,"endTime":421.965,"body":"questions about one topic, and there could be a couple of other questions about another"},{"startTime":421.965,"endTime":425.33799999999997,"body":"topic, and a couple of questions about the third topic."},{"startTime":425.418,"endTime":433.144,"body":"But the host doesn't know what questions relate to what topic, so they use that one sheet"},{"startTime":425.418,"endTime":433.144,"body":"as their default."},{"startTime":433.22499999999997,"endTime":439.62399999999997,"body":"So if you crafted those interview questions for each topic to help"},{"startTime":439.62399999999997,"endTime":453.125,"body":"guide that host to a conversation that will showcase your expertise, deliver amazing"},{"startTime":439.62399999999997,"endTime":453.125,"body":"content to the listeners, really help solve a problem and wow them, you are more likely to"},{"startTime":453.125,"endTime":455.147,"body":"convert listeners to leads."},{"startTime":456.02799999999996,"endTime":458.97999999999996,"body":"And I know it's called a one sheet, but I don't care."},{"startTime":458.97999999999996,"endTime":461.17199999999997,"body":"I'm debunking that."},{"startTime":461.17199999999997,"endTime":464.735,"body":"And you can have two pages on your one sheet."},{"startTime":464.735,"endTime":468.106,"body":"And don't be afraid to reach out to that host and say, hey,"},{"startTime":468.106,"endTime":480.286,"body":"I filled out your form, but I know this will really help you pick a topic or pick one of"},{"startTime":468.106,"endTime":480.286,"body":"the topics and hear the questions that you can ask to really help guide the conversation"},{"startTime":480.286,"endTime":485.866,"body":"so that we can be sure that we're delivering value to your listeners."},{"startTime":485.926,"endTime":489.906,"body":"So it helps the host, but it helps you as well."},{"startTime":489.906,"endTime":495.406,"body":"And it helps position you as the expert throughout that conversation."},{"startTime":495.406,"endTime":497.022,"body":"That one is a biggie."},{"startTime":497.022,"endTime":501.303,"body":"Mistake number four, missing impactful stories."},{"startTime":501.604,"endTime":515.179,"body":"So many podcasts, the guest shares information that is amazing, but it lacks memorable"},{"startTime":501.604,"endTime":515.179,"body":"soundbites and compelling stories that demonstrate your success and really engages the"},{"startTime":515.179,"endTime":516.01,"body":"audience."},{"startTime":516.01,"endTime":527.154,"body":"People want to imagine themselves in other people's shoes and feel like you really hear"},{"startTime":516.01,"endTime":527.154,"body":"them and feel like you're really the solution to the problem."},{"startTime":527.272,"endTime":530.365,"body":"So I'll give an example to kind of paint a picture."},{"startTime":530.365,"endTime":541.774,"body":"So if I'm on a podcast and I'm talking about creating YouTube shorts from podcast"},{"startTime":530.365,"endTime":541.774,"body":"episodes, I could share a situation where one of my clients, they had an okay YouTube"},{"startTime":541.774,"endTime":542.715,"body":"channel."},{"startTime":542.715,"endTime":545.7270000000001,"body":"They didn't have a lot of views and they didn't have a lot of subscribers."},{"startTime":545.7270000000001,"endTime":549.6400000000001,"body":"They don't say they didn't even think that YouTube was a great lead source."},{"startTime":549.7610000000001,"endTime":556.446,"body":"But once we started working together and started to create some YouTube content and create"},{"startTime":549.7610000000001,"endTime":556.446,"body":"YouTube shorts,"},{"startTime":556.548,"endTime":561.743,"body":"their views increased by 30 % even within a month."},{"startTime":561.743,"endTime":564.885,"body":"They were getting 400 views on their shorts."},{"startTime":564.885,"endTime":572.912,"body":"They were even getting up to a thousand, 2,000, 4,000 views on some of their YouTube"},{"startTime":564.885,"endTime":572.912,"body":"videos."},{"startTime":573.7130000000001,"endTime":579.678,"body":"And what's even more amazing is that people were reaching out."},{"startTime":579.678,"endTime":584.7420000000001,"body":"I had one client where someone reached out from a YouTube short."},{"startTime":584.8380000000001,"endTime":591.022,"body":"It just really engaged them and it was exactly what they needed to hear at that exact"},{"startTime":584.8380000000001,"endTime":591.022,"body":"time."},{"startTime":591.022,"endTime":595.5840000000001,"body":"They reached out, booked the call and became a high paying client."},{"startTime":595.864,"endTime":607.231,"body":"So see right there how I kind of painted that short little soundbite that showcased a"},{"startTime":595.864,"endTime":607.231,"body":"problem, what happened working with me and the solution."},{"startTime":607.4110000000001,"endTime":611.8910000000001,"body":"So that is an impactful story and it doesn't have to be super complicated."},{"startTime":611.8910000000001,"endTime":612.744,"body":"I know I..."},{"startTime":612.744,"endTime":619.577,"body":"really struggled and had a hard time kind of wrapping my head around how do I create an"},{"startTime":612.744,"endTime":619.577,"body":"impactful story."},{"startTime":619.577,"endTime":631.2420000000001,"body":"But it's just a way to illustrate a point and paint a picture so that the listener can"},{"startTime":619.577,"endTime":631.2420000000001,"body":"connect with you, relate, but also see you as a solution."},{"startTime":631.6020000000001,"endTime":638.945,"body":"And impactful stories as well are such a great way to seed your programs and your"},{"startTime":631.6020000000001,"endTime":638.945,"body":"products."},{"startTime":638.945,"endTime":641.7460000000001,"body":"So I could have shared as an example,"},{"startTime":641.898,"endTime":648.562,"body":"my client in my conversations that convert program did XYZ and got this result."},{"startTime":648.562,"endTime":661.9290000000001,"body":"So you could share, you know, in my whatever coaching program, this client came to me with"},{"startTime":648.562,"endTime":661.9290000000001,"body":"this problem and we fixed it using XYZ and this was the result."},{"startTime":661.9290000000001,"endTime":665.671,"body":"It doesn't have to be long, but it does have to be impactful."},{"startTime":665.892,"endTime":670.8140000000001,"body":"And last but not least is weak call to actions."},{"startTime":670.9000000000001,"endTime":679.5260000000001,"body":"So guests are sharing amazing information, but they're not providing a strategic aligned"},{"startTime":670.9000000000001,"endTime":679.5260000000001,"body":"call to action."},{"startTime":679.5260000000001,"endTime":683.7990000000001,"body":"And so they're losing leads and losing business opportunities."},{"startTime":683.7990000000001,"endTime":685.8000000000001,"body":"And I'll give a few examples."},{"startTime":685.96,"endTime":694.3960000000001,"body":"One is they simply share their website and expect the listener to go to the website and"},{"startTime":685.96,"endTime":694.3960000000001,"body":"just kind of meander their way around."},{"startTime":694.3960000000001,"endTime":697.6990000000001,"body":"And you you hope that they go to your lead magnet."},{"startTime":697.6990000000001,"endTime":700.1700000000001,"body":"You hope that they check out your service."},{"startTime":700.1700000000001,"endTime":704.57,"body":"but there's so many places to go and navigate your way around on a website."},{"startTime":704.57,"endTime":706.11,"body":"So what happens?"},{"startTime":706.11,"endTime":707.63,"body":"Nothing happens."},{"startTime":707.83,"endTime":710.59,"body":"Or a guest will share too many options."},{"startTime":710.59,"endTime":712.3100000000001,"body":"Go check me out on LinkedIn."},{"startTime":712.3100000000001,"endTime":714.1500000000001,"body":"Go check the Sleet Magnet."},{"startTime":714.1500000000001,"endTime":716.4100000000001,"body":"Go to this website."},{"startTime":716.4100000000001,"endTime":719.99,"body":"When you give too many options, they're gonna end up doing nothing."},{"startTime":719.99,"endTime":727.01,"body":"Or sharing a really complicated URL, blah blah blah blah blah dot com slash something,"},{"startTime":719.99,"endTime":727.01,"body":"something, something."},{"startTime":727.01,"endTime":728.4000000000001,"body":"When someone's listening."},{"startTime":728.498,"endTime":734.701,"body":"and they're on the go and they're driving and they're listening to a podcast, there is no"},{"startTime":728.498,"endTime":734.701,"body":"way they're going to be able to remember that."},{"startTime":734.701,"endTime":743.1840000000001,"body":"Or here's another one is that you're sharing something, sharing a resource, which is"},{"startTime":734.701,"endTime":743.1840000000001,"body":"great, but it has nothing to do with the talk."},{"startTime":743.1840000000001,"endTime":754.6690000000001,"body":"Can you imagine if I did have a talk and all I spoke about was email marketing, and then I"},{"startTime":743.1840000000001,"endTime":754.6690000000001,"body":"shared a resource that was a quiz that had to do with how to create the best landing page?"},{"startTime":754.6690000000001,"endTime":755.7890000000001,"body":"Just wouldn't make sense."},{"startTime":755.7890000000001,"endTime":757.48,"body":"It wouldn't engage the listener."},{"startTime":757.5880000000001,"endTime":759.519,"body":"to make that next step."},{"startTime":759.62,"endTime":770.6080000000001,"body":"Or, and I've seen people do this as well, is that the resource that they share is like a"},{"startTime":759.62,"endTime":770.6080000000001,"body":"high ticket offer, or it's to hop on a call."},{"startTime":770.749,"endTime":776.9340000000001,"body":"That's a heavy ask when someone doesn't know, like, and trust you already."},{"startTime":776.9340000000001,"endTime":778.6560000000001,"body":"They're not a warm lead."},{"startTime":778.6560000000001,"endTime":780.777,"body":"They're new to your world."},{"startTime":781.2180000000001,"endTime":786.558,"body":"And so you wanna create a lead magnet that connects"},{"startTime":786.558,"endTime":793.2,"body":"from the talk or your podcast episode to your offers eventually."},{"startTime":794.1800000000001,"endTime":807.9440000000001,"body":"Trust me, it's worth it to give one solid resource that is the first next step, or the"},{"startTime":794.1800000000001,"endTime":807.9440000000001,"body":"second next step actually, because your podcast is the first next step, but the next step"},{"startTime":807.9440000000001,"endTime":813.945,"body":"into your world and into your funnel, something that's gonna help solve a problem for"},{"startTime":807.9440000000001,"endTime":813.945,"body":"them."},{"startTime":814.2660000000001,"endTime":816.3180000000001,"body":"So that's what you wanna do."},{"startTime":816.3180000000001,"endTime":823.702,"body":"So carefully planned call to actions will maximize audience engagement and lead"},{"startTime":816.3180000000001,"endTime":823.702,"body":"generation."},{"startTime":823.9820000000001,"endTime":835.278,"body":"So if you use these strategies in these five areas and have irresistible talk topics that"},{"startTime":823.9820000000001,"endTime":835.278,"body":"will get you booked, have structured conversations that showcase your expertise while"},{"startTime":835.278,"endTime":846.374,"body":"motivating listeners to engage and take action, then you will have gained control back"},{"startTime":835.278,"endTime":846.374,"body":"over those interviews and created conversations that convert."},{"startTime":846.5060000000001,"endTime":853.811,"body":"So I hope that helps and I wish you all the best and to crush your next podcast guest"},{"startTime":846.5060000000001,"endTime":853.811,"body":"interview."},{"startTime":875.038,"endTime":877.8910000000001,"body":"please visit podmatch.com forward slash free."},{"startTime":877.8910000000001,"endTime":878.875,"body":"Thanks again for listening."},{"startTime":878.875,"endTime":880.8720000000001,"body":"I hope these five things serve you well."}]}