{"version":"1.0.0","segments":[{"startTime":29.886,"endTime":32.407,"body":"You're listening to Podcasting Made Simple."},{"startTime":33.607,"endTime":34.137,"body":"Hi there."},{"startTime":34.137,"endTime":42.73,"body":"My name is Deidre Shen and I'm the CEO and co-founder of CapShow, the fastest way to"},{"startTime":34.137,"endTime":42.73,"body":"create content design to get you leads for your business."},{"startTime":42.73,"endTime":53.772999999999996,"body":"Now, when Alex asked me to join him on this quarter's PMS Live, I knew I needed to talk to"},{"startTime":42.73,"endTime":53.772999999999996,"body":"you about something that you can implement straight away and get immediate results."},{"startTime":53.772999999999996,"endTime":54.483000000000004,"body":"Who's up for that?"},{"startTime":54.483000000000004,"endTime":59.22,"body":"And that's why I'm going to show you the three Facebook posts, only three,"},{"startTime":59.22,"endTime":65.80499999999999,"body":"that will grow your list, get you more engagement on Facebook, and get you more leads all"},{"startTime":59.22,"endTime":65.80499999999999,"body":"at the same time."},{"startTime":65.80499999999999,"endTime":67.116,"body":"Okay?"},{"startTime":67.116,"endTime":68.577,"body":"So who is this session for?"},{"startTime":68.577,"endTime":70.248,"body":"You're an entrepreneur, i.e."},{"startTime":70.248,"endTime":77.723,"body":"you own a business, and you're guesting on podcasts to share your expertise and message"},{"startTime":70.248,"endTime":77.723,"body":"with the world."},{"startTime":77.723,"endTime":87.678,"body":"You've been struggling with how to leverage Facebook to actually get more potential leads"},{"startTime":77.723,"endTime":87.678,"body":"and clients, and you want to do this without spending all of your time on social media."},{"startTime":87.678,"endTime":89.679,"body":"Sounds kind impossible, doesn't it?"},{"startTime":89.679,"endTime":91.67,"body":"But if that's you, then you're in the right place."},{"startTime":91.67,"endTime":91.98,"body":"Okay."},{"startTime":91.98,"endTime":101.556,"body":"I'm to help you create just three Facebook posts a week, if you want to do it each week,"},{"startTime":91.98,"endTime":101.556,"body":"that if you have the right audience following you and you know the problems and solutions"},{"startTime":101.556,"endTime":108.81,"body":"that they're looking for, then you will be able to, guaranteed, get more engagement on"},{"startTime":101.556,"endTime":108.81,"body":"social media, which the algorithms love."},{"startTime":108.81,"endTime":116.294,"body":"You'll be able to build your email list if that's what you want, and you can get more"},{"startTime":108.81,"endTime":116.294,"body":"leads for your business just in three posts."},{"startTime":116.294,"endTime":117.296,"body":"And based"},{"startTime":117.296,"endTime":119.86800000000001,"body":"only of content you're already creating, right?"},{"startTime":119.86800000000001,"endTime":123.89,"body":"That is the podcast guest episodes that you're doing, these interviews you're already"},{"startTime":119.86800000000001,"endTime":123.89,"body":"doing."},{"startTime":123.89,"endTime":125.62100000000001,"body":"And let me tell you, these three posts work."},{"startTime":125.62100000000001,"endTime":130.934,"body":"We've had cap showbians like Alyssa Murphy, who help people leave their corporate jobs for"},{"startTime":125.62100000000001,"endTime":130.934,"body":"entrepreneurship."},{"startTime":130.934,"endTime":137.63899999999998,"body":"She started implementing this strategy and now she can't even keep up with the number of"},{"startTime":130.934,"endTime":137.63899999999998,"body":"DMs that she's getting as a result of these posts."},{"startTime":137.63899999999998,"endTime":143.434,"body":"Jenna from Group Track CRM has literally built a million dollar business off the back of"},{"startTime":137.63899999999998,"endTime":143.434,"body":"this strategy."},{"startTime":143.434,"endTime":151.394,"body":"And we personally do these posts in our Facebook group and it is so effective at helping"},{"startTime":143.434,"endTime":151.394,"body":"us start conversations with potential capture users."},{"startTime":151.394,"endTime":153.214,"body":"That is leads."},{"startTime":153.214,"endTime":157.254,"body":"So yes, these are three very, very effective posts."},{"startTime":157.254,"endTime":160.434,"body":"So let me know who's excited and up for learning about these posts."},{"startTime":160.434,"endTime":161.33399999999997,"body":"Awesome."},{"startTime":161.33399999999997,"endTime":168.594,"body":"Okay, and I'll tell you what, at the end of this presentation as well, I'll also give you"},{"startTime":161.33399999999997,"endTime":168.594,"body":"a couple of bonus optimization hacks so that you can get guaranteed results on this."},{"startTime":168.594,"endTime":172.938,"body":"So let's get into what I call the three say me."},{"startTime":172.938,"endTime":176.78,"body":"posts, say me two different words, say me."},{"startTime":176.78,"endTime":184.004,"body":"And I call that because the whole aim with these posts is to get people raising their"},{"startTime":176.78,"endTime":184.004,"body":"hands and saying me."},{"startTime":184.30499999999998,"endTime":194.32999999999998,"body":"And how I you to think about this is that we are giving people an opportunity to self"},{"startTime":184.30499999999998,"endTime":194.32999999999998,"body":"identify themselves as a potential lead and client of yours."},{"startTime":194.411,"endTime":200.13799999999998,"body":"So you don't have to show up on Facebook and try to guess at who might be interested in"},{"startTime":194.411,"endTime":200.13799999999998,"body":"what it is that you do."},{"startTime":200.13799999999998,"endTime":206.738,"body":"You're going to create posts that will call your ideal clients forward and have them tell"},{"startTime":200.13799999999998,"endTime":206.738,"body":"you."},{"startTime":206.738,"endTime":213.75799999999998,"body":"So there are five steps to implementing this strategy, all based on just the one guest"},{"startTime":206.738,"endTime":213.75799999999998,"body":"interview you've already done."},{"startTime":213.75799999999998,"endTime":216.03799999999998,"body":"So let's get into step number one."},{"startTime":216.03799999999998,"endTime":220.118,"body":"Step number one is to create your lead magnet."},{"startTime":220.118,"endTime":220.878,"body":"Yes."},{"startTime":220.878,"endTime":223.41799999999998,"body":"That sounded like we took a bit of a hard turn."},{"startTime":223.41799999999998,"endTime":227.128,"body":"But I promise you that there's a reason why this is the first step."},{"startTime":227.128,"endTime":229.51399999999998,"body":"We are going to use a lead magnet to hook"},{"startTime":229.51399999999998,"endTime":235.218,"body":"people in and not your actual guest podcast interview yet."},{"startTime":235.218,"endTime":235.939,"body":"Okay."},{"startTime":235.939,"endTime":237.81,"body":"Because we're going to be honest here."},{"startTime":237.81,"endTime":238.701,"body":"Okay."},{"startTime":238.701,"endTime":248.22799999999998,"body":"Who has ever, ever seen someone talk about a new episode that they were on going live and"},{"startTime":238.701,"endTime":248.22799999999998,"body":"you felt the need to leave the platform they are on, i.e."},{"startTime":248.22799999999998,"endTime":252.47099999999998,"body":"Facebook, to listen to a 15, 30, 60 minute episode."},{"startTime":252.81199999999998,"endTime":253.142,"body":"Right."},{"startTime":253.142,"endTime":256.49,"body":"Like no one goes to social media, especially Facebook."},{"startTime":256.49,"endTime":257.831,"body":"to listen to a podcast."},{"startTime":257.831,"endTime":263.014,"body":"So trying to promote your interview like this is, it's frankly just not going to work."},{"startTime":263.014,"endTime":265.275,"body":"But what do people want on social media?"},{"startTime":265.275,"endTime":276.822,"body":"For anyone who is dealing with a problem right now, which is all of us, they're looking"},{"startTime":265.275,"endTime":276.822,"body":"for a quick fix, a quick, painless solution to their problem."},{"startTime":276.822,"endTime":282.915,"body":"And that is where your lead magnet comes in, because lead magnets are exactly that."},{"startTime":282.915,"endTime":285.162,"body":"We all see lead magnets as quick."},{"startTime":285.162,"endTime":288.264,"body":"painless solutions to our problems, right?"},{"startTime":288.264,"endTime":294.02799999999996,"body":"But what we actually know is that a lead magnet is just the tip of the iceberg."},{"startTime":294.02799999999996,"endTime":300.453,"body":"What people really need is to get the whole context, the mindset shifts, the training,"},{"startTime":294.02799999999996,"endTime":300.453,"body":"i.e."},{"startTime":300.453,"endTime":304.776,"body":"to listen to your interview to get the result that they're looking for."},{"startTime":304.776,"endTime":313.182,"body":"So we're going to kind of quote unquote sell them on what it is that they want that is a"},{"startTime":304.776,"endTime":313.182,"body":"lead magnet, but we're going to give them what they need."},{"startTime":313.182,"endTime":315.884,"body":"that is your podcast interview episode."},{"startTime":315.884,"endTime":318.45599999999996,"body":"And we're to do that by promoting the lead magnet."},{"startTime":318.45599999999996,"endTime":325.431,"body":"And when people raise their hand to get it, right, they say me, we're going to use that as"},{"startTime":318.45599999999996,"endTime":325.431,"body":"our trigger to start a conversation."},{"startTime":325.57099999999997,"endTime":331.466,"body":"And starting that conversation means giving them the lead magnet because we always want to"},{"startTime":325.57099999999997,"endTime":331.466,"body":"fulfill what it is that we promise."},{"startTime":331.466,"endTime":339.914,"body":"Okay, so that means that you're building your list as well, but it also means uncovering"},{"startTime":331.466,"endTime":339.914,"body":"more of their needs and inviting them to listen to the episode."},{"startTime":339.914,"endTime":343.83299999999997,"body":"to get an even deeper solution to their problems and their questions."},{"startTime":343.83299999999997,"endTime":345.114,"body":"Okay, so that is the first step."},{"startTime":345.114,"endTime":348.114,"body":"Step number one, which is creating your interview's lead magnet."},{"startTime":348.174,"endTime":355.534,"body":"Step number two is then to create and publish your first say me post on Facebook."},{"startTime":355.534,"endTime":357.81399999999996,"body":"Remember I said that there are three say me posts, okay?"},{"startTime":357.81399999999996,"endTime":358.974,"body":"This is the first one."},{"startTime":358.974,"endTime":366.974,"body":"And the purpose of this first say me post is to have people raise their hands for your"},{"startTime":358.974,"endTime":366.974,"body":"lead magnet and ultimately to listen to your interview."},{"startTime":367.174,"endTime":369.514,"body":"This post is super simple."},{"startTime":369.514,"endTime":374.594,"body":"And on Facebook, it's literally just one of those one line posts on a colored background."},{"startTime":374.594,"endTime":375.81399999999996,"body":"Okay, that's all it is."},{"startTime":375.81399999999996,"endTime":385.493,"body":"And what we want to say is something to the effect of working on a checklist that insert"},{"startTime":375.81399999999996,"endTime":385.493,"body":"problem, X, Z, you know, solution, who wants it?"},{"startTime":385.493,"endTime":389.93399999999997,"body":"Or I discovered the exact three steps to result, result, result, right?"},{"startTime":389.93399999999997,"endTime":391.094,"body":"Who's interested?"},{"startTime":391.094,"endTime":391.834,"body":"Okay."},{"startTime":391.834,"endTime":398.932,"body":"You can tell from the way that these one line is created is that it's designed for people"},{"startTime":391.834,"endTime":398.932,"body":"to say me, right?"},{"startTime":398.932,"endTime":399.542,"body":"Who's interested?"},{"startTime":399.542,"endTime":400.223,"body":"Me."},{"startTime":400.223,"endTime":400.803,"body":"Who wants it?"},{"startTime":400.803,"endTime":401.424,"body":"Me."},{"startTime":401.424,"endTime":408.62899999999996,"body":"All you're doing here is honing in on the acute symptom or problem that your lead magnet"},{"startTime":401.424,"endTime":408.62899999999996,"body":"is going to help people with."},{"startTime":408.62899999999996,"endTime":412.491,"body":"And what you're offering them is a quick fix solution that they think they want."},{"startTime":412.51099999999997,"endTime":424.96,"body":"If you have the right audience following you, then OMG, this is going to get you a ton of"},{"startTime":412.51099999999997,"endTime":424.96,"body":"engagement on social media, which means that more of your posts will be put in front of"},{"startTime":424.96,"endTime":426.621,"body":"more of your audience."},{"startTime":426.621,"endTime":426.921,"body":"Right?"},{"startTime":426.921,"endTime":428.34999999999997,"body":"That's how the algorithms work."},{"startTime":428.34999999999997,"endTime":438.514,"body":"So for example, I recently did a post in my Facebook group and it said, I just did a"},{"startTime":428.34999999999997,"endTime":438.514,"body":"roundup of 10 social media posts that get your audience to self identify as leads."},{"startTime":438.514,"endTime":439.675,"body":"Who wants a copy?"},{"startTime":439.675,"endTime":443.756,"body":"And that same post got 71 comments."},{"startTime":443.756,"endTime":446.73699999999997,"body":"That's 71 potential leads."},{"startTime":446.758,"endTime":454.791,"body":"And so with that engagement, you want to be leading people into the DMs, like I've already"},{"startTime":446.758,"endTime":454.791,"body":"mentioned, so you can build your list by providing the checklist lead magnet and further"},{"startTime":454.791,"endTime":458.09,"body":"the conversation with them to see if they would be a potential."},{"startTime":458.09,"endTime":459.11,"body":"client."},{"startTime":459.33,"endTime":460.921,"body":"Okay, so that is step number two."},{"startTime":460.921,"endTime":464.432,"body":"Okay, that is the first say me post."},{"startTime":464.512,"endTime":470.053,"body":"Now step number three is the second Facebook post and I call this the why post."},{"startTime":470.053,"endTime":474.204,"body":"And this post is all about why people need your lead magnet."},{"startTime":474.204,"endTime":478.295,"body":"Okay, what pain or problem is going, is it going to help them with?"},{"startTime":478.295,"endTime":480.436,"body":"What solution does it provide?"},{"startTime":480.436,"endTime":488.388,"body":"This is the post that outlines the benefit or results that people will ultimately get from"},{"startTime":480.436,"endTime":488.388,"body":"implementing your checklist lead magnet."},{"startTime":488.508,"endTime":492.58,"body":"It bridges from the first same post where you called out the problem, right?"},{"startTime":492.58,"endTime":495.281,"body":"You were like, here's a problem that you might have, right?"},{"startTime":495.281,"endTime":496.622,"body":"Who wants a solution for it?"},{"startTime":496.622,"endTime":502.078,"body":"You call that out and this post is now going to talk about the benefit of what it is that"},{"startTime":496.622,"endTime":502.078,"body":"you're providing."},{"startTime":502.078,"endTime":503.344,"body":"Does that make sense?"},{"startTime":503.344,"endTime":506.676,"body":"Okay, and it's the same process after this post goes live, right?"},{"startTime":506.676,"endTime":514.4490000000001,"body":"You look at anyone who's commenting or engaging on this post and you lead them into the"},{"startTime":506.676,"endTime":514.4490000000001,"body":"DMs where you'll provide them the lead magnet, right?"},{"startTime":514.4490000000001,"endTime":517.0020000000001,"body":"Cause you want to, again, fulfill on what you promised."},{"startTime":517.0020000000001,"endTime":527.042,"body":"And then you want to have a conversation with them to uncover their needs, including if it"},{"startTime":517.0020000000001,"endTime":527.042,"body":"makes sense to have them listen to your interview or maybe pop in a call or sign up for a"},{"startTime":527.042,"endTime":532.022,"body":"course, whatever it is that, wherever it makes sense based on what it is that they're"},{"startTime":527.042,"endTime":532.022,"body":"looking for."},{"startTime":532.022,"endTime":537.802,"body":"They draft the first same name post, they draft the Y post already for you in addition to"},{"startTime":532.022,"endTime":537.802,"body":"the lead magnet."},{"startTime":537.802,"endTime":541.682,"body":"So all of this you can actually implement really, really quickly and really simply."},{"startTime":541.682,"endTime":542.522,"body":"So that's step number three."},{"startTime":542.522,"endTime":544.522,"body":"Step number three is the Y post."},{"startTime":544.522,"endTime":546.964,"body":"Step number four, this is now the third"},{"startTime":546.964,"endTime":549.086,"body":"post Facebook post in the same strategy."},{"startTime":549.086,"endTime":554.0790000000001,"body":"Okay, and I call it the BTS post, ie behind the scenes."},{"startTime":554.099,"endTime":558.763,"body":"And this one is more of a community driven human to human post."},{"startTime":558.763,"endTime":564.0160000000001,"body":"It will showcase you behind the scenes working on your lead magnet or preparing for a"},{"startTime":558.763,"endTime":564.0160000000001,"body":"guest interview, right?"},{"startTime":564.0160000000001,"endTime":572.8130000000001,"body":"It could, it could also be a case study on one of your clients getting results from"},{"startTime":564.0160000000001,"endTime":572.8130000000001,"body":"following the strategy in the lead magnet, or it could be an example of you implementing"},{"startTime":572.8130000000001,"endTime":574.856,"body":"the strategy or examples or results."},{"startTime":574.856,"endTime":578.167,"body":"that your community, your clients have gotten from implementing what you'll be sharing."},{"startTime":578.167,"endTime":586.2460000000001,"body":"Essentially, this is when you're bringing the concepts in your lead magnet, and by"},{"startTime":578.167,"endTime":586.2460000000001,"body":"extension, the concepts that you've spoken about in the interview, to life."},{"startTime":586.2460000000001,"endTime":587.432,"body":"Does that make sense?"},{"startTime":587.432,"endTime":589.0920000000001,"body":"It makes it more human."},{"startTime":589.0920000000001,"endTime":593.384,"body":"So the BTS post, it is the third post that you do for Facebook."},{"startTime":593.384,"endTime":595.615,"body":"It's the fourth step of this strategy."},{"startTime":595.8950000000001,"endTime":597.3660000000001,"body":"So let's talk about the last step now."},{"startTime":597.3660000000001,"endTime":598.956,"body":"This is step number five."},{"startTime":599.037,"endTime":602.908,"body":"Step number five is something that I've mentioned multiple times already."},{"startTime":602.974,"endTime":611.1170000000001,"body":"But I wanted to mention again, as his own step, because this is so important that you do"},{"startTime":602.974,"endTime":611.1170000000001,"body":"this if you want to actually get results from social media."},{"startTime":611.437,"endTime":621.541,"body":"So with all the engagement that you've been getting on these posts, whether they're likes,"},{"startTime":611.437,"endTime":621.541,"body":"loves, and importantly comments, you want to invite all of them into a DM conversation."},{"startTime":621.6410000000001,"endTime":623.428,"body":"And there are a few reasons for this."},{"startTime":623.428,"endTime":628.163,"body":"One is this is actually how you're going to start to use social media to build your list,"},{"startTime":623.428,"endTime":628.163,"body":"right?"},{"startTime":628.163,"endTime":632.9680000000001,"body":"And this is important for your business so you can actually go from rented land, i.e."},{"startTime":632.9680000000001,"endTime":635.464,"body":"social media, to land at your own, i.e."},{"startTime":635.464,"endTime":636.6510000000001,"body":"your email list."},{"startTime":636.6510000000001,"endTime":643.738,"body":"So when people raise their hands and say, me, for your lead magnet, this is 100 %"},{"startTime":636.6510000000001,"endTime":643.738,"body":"permission to get them to your landing page."},{"startTime":643.738,"endTime":646.211,"body":"Give them your landing page link where they'll go sign up for it."},{"startTime":646.211,"endTime":646.611,"body":"Okay?"},{"startTime":646.611,"endTime":647.922,"body":"So you're building a list."},{"startTime":648.264,"endTime":657.5200000000001,"body":"Number two, why the second reason that you want these DM conversations is so you can have"},{"startTime":648.264,"endTime":657.5200000000001,"body":"a genuine conversation with them around what it is that they're actually looking for."},{"startTime":657.5200000000001,"endTime":661.3530000000001,"body":"What current problems are they facing and what results are they actually seeking?"},{"startTime":661.3530000000001,"endTime":670.2890000000001,"body":"Okay, this is going to help you and them work out, you know, whether you have something"},{"startTime":661.3530000000001,"endTime":670.2890000000001,"body":"that you can help them with, like whether it makes sense for you to help them with that."},{"startTime":670.2890000000001,"endTime":678.1840000000001,"body":"And number three, if nothing else, okay, if nothing else, leading them to listen to your"},{"startTime":670.2890000000001,"endTime":678.1840000000001,"body":"guest interview will continue to deepen their know, like and trust."},{"startTime":678.839,"endTime":683.3520000000001,"body":"And by the way, your host will also love the fact that you're sending people to listen to"},{"startTime":678.839,"endTime":683.3520000000001,"body":"the episode too."},{"startTime":683.3520000000001,"endTime":686.695,"body":"So this strategy is truly a win all around."},{"startTime":686.695,"endTime":690.548,"body":"Okay, so I know I went through that really, really quickly."},{"startTime":690.548,"endTime":700.0060000000001,"body":"So to recap, here are the five steps to growing your list, your social media engagement,"},{"startTime":690.548,"endTime":700.0060000000001,"body":"and getting your leads all at the same time with just three Facebook posts based on the"},{"startTime":700.0060000000001,"endTime":702.3580000000001,"body":"guest interview that you're already doing."},{"startTime":702.619,"endTime":707.08,"body":"Step number one, create your checklist lead magnet based on the content of your interview."},{"startTime":707.08,"endTime":710.292,"body":"Number two, create and publish your say me post."},{"startTime":710.292,"endTime":716.1750000000001,"body":"Number three, create and publish your why post and create and publish your BTS post."},{"startTime":716.1750000000001,"endTime":720.8480000000001,"body":"And step number five is to lead everyone who engages in comments on these posts, i.e."},{"startTime":720.8480000000001,"endTime":728.0210000000001,"body":"they say me, right into the DMs to further uncover their needs and see if you can help"},{"startTime":720.8480000000001,"endTime":728.0210000000001,"body":"them get the result that they're looking for."},{"startTime":728.322,"endTime":733.2850000000001,"body":"So as I mentioned, there are six and seven figure businesses built off a simple strategy"},{"startTime":728.322,"endTime":733.2850000000001,"body":"like this."},{"startTime":733.2850000000001,"endTime":736.0060000000001,"body":"Now, can this work for everyone here today?"},{"startTime":736.07,"endTime":738.412,"body":"Yes, it 100 % can."},{"startTime":738.672,"endTime":739.773,"body":"But will it?"},{"startTime":739.773,"endTime":740.2940000000001,"body":"Nope."},{"startTime":740.2940000000001,"endTime":741.6750000000001,"body":"And I'll tell you why."},{"startTime":741.855,"endTime":744.337,"body":"It's always one of two things."},{"startTime":744.538,"endTime":746.4390000000001,"body":"The first is audience."},{"startTime":746.479,"endTime":749.702,"body":"A lot of us do not have the right audience following us."},{"startTime":749.702,"endTime":753.4960000000001,"body":"Raise your hand if you don't have the right audience following you on Facebook."},{"startTime":753.4960000000001,"endTime":757.4490000000001,"body":"And if you don't have the right audience following you, then it doesn't matter what you"},{"startTime":753.4960000000001,"endTime":757.4490000000001,"body":"post about."},{"startTime":757.4490000000001,"endTime":763.034,"body":"Your business, whether it's about your business or about the problems that you help solve"},{"startTime":757.4490000000001,"endTime":763.034,"body":"or the results that you help people get."},{"startTime":763.408,"endTime":767.8100000000001,"body":"you will never get engagement on your posts except from your really supportive friends and"},{"startTime":763.408,"endTime":767.8100000000001,"body":"family."},{"startTime":767.8100000000001,"endTime":771.681,"body":"And even then, their support after a while will totally fizzle out."},{"startTime":771.7620000000001,"endTime":775.493,"body":"If you want to build the right audience, you have to actively find them."},{"startTime":775.493,"endTime":782.736,"body":"You have to actively find them, whether that's through the search function on Facebook,"},{"startTime":775.493,"endTime":782.736,"body":"through the hashtags, in groups that you know they're in, and you need to start to make"},{"startTime":782.736,"endTime":783.7370000000001,"body":"yourself visible to them."},{"startTime":783.7370000000001,"endTime":784.057,"body":"Okay?"},{"startTime":784.057,"endTime":786.7080000000001,"body":"Genuinely engage on their content."},{"startTime":786.8480000000001,"endTime":792.07,"body":"Or if you meet them at an in-person event, then invite them to connect with you on social"},{"startTime":786.8480000000001,"endTime":792.07,"body":"media."},{"startTime":792.1460000000001,"endTime":797.249,"body":"you have to build the right audience in order for any social media strategy to work."},{"startTime":797.369,"endTime":804.553,"body":"Now, if you do have the right audience, the second roadblock we might encounter is our"},{"startTime":797.369,"endTime":804.553,"body":"messaging."},{"startTime":804.553,"endTime":809.976,"body":"I mentioned before that I did a samey post in our Facebook group, which got 71 comments."},{"startTime":809.976,"endTime":811.317,"body":"Amazing, right?"},{"startTime":811.317,"endTime":814.278,"body":"I feel like this would be my new baseline."},{"startTime":814.4580000000001,"endTime":818.6610000000001,"body":"The week after I did another samey post and guess how many comments I got on that one?"},{"startTime":818.6610000000001,"endTime":819.1310000000001,"body":"Zero."},{"startTime":819.1310000000001,"endTime":819.451,"body":"Yep."},{"startTime":819.451,"endTime":821.442,"body":"A big fat goose egg."},{"startTime":821.4580000000001,"endTime":827.101,"body":"And now I know 100 % that I have the right audience in there because it's a very specific"},{"startTime":821.4580000000001,"endTime":827.101,"body":"Facebook group."},{"startTime":827.101,"endTime":832.2230000000001,"body":"But the message I had, the problem that I was looking to solve that week, it was not the"},{"startTime":827.101,"endTime":832.2230000000001,"body":"right one."},{"startTime":832.2230000000001,"endTime":832.883,"body":"And that's okay."},{"startTime":832.883,"endTime":834.0440000000001,"body":"All of this is test and learn."},{"startTime":834.0440000000001,"endTime":834.254,"body":"Okay."},{"startTime":834.254,"endTime":837.4250000000001,"body":"And at least that told me it's actually not something my audience cares about."},{"startTime":837.4250000000001,"endTime":841.6270000000001,"body":"So I can park that for, you know, next time and I can try something else."},{"startTime":841.6270000000001,"endTime":845.529,"body":"So if you're finding that you're not getting any engagement on social media, always look"},{"startTime":841.6270000000001,"endTime":845.529,"body":"at these two things."},{"startTime":845.529,"endTime":845.8090000000001,"body":"Okay."},{"startTime":845.8090000000001,"endTime":847.45,"body":"Audience and messaging."},{"startTime":847.59,"endTime":848.4000000000001,"body":"Okay."},{"startTime":848.426,"endTime":849.8670000000001,"body":"Thanks so much for tuning in."},{"startTime":849.8670000000001,"endTime":851.298,"body":"Again, my name is Dejue Shen."},{"startTime":851.298,"endTime":856.45,"body":"I'm the CEO and co-founder of CapShow, the fastest way to create content designed to get"},{"startTime":851.298,"endTime":856.45,"body":"you leads."},{"startTime":856.8910000000001,"endTime":860.6930000000001,"body":"more episodes, please visit podmatch.com forward slash episodes."},{"startTime":860.6930000000001,"endTime":862.4730000000001,"body":"Thank you so much for listening."},{"startTime":863.494,"endTime":864.594,"body":"Hey, Alex here."},{"startTime":864.594,"endTime":868.4970000000001,"body":"I wanted to give you a gift as a way of saying thank you for staying around till the end"},{"startTime":864.594,"endTime":868.4970000000001,"body":"of this episode."},{"startTime":868.4970000000001,"endTime":875.301,"body":"I put together a list of five things that you can read in less than five minutes that will"},{"startTime":868.4970000000001,"endTime":875.301,"body":"help you level up as a podcast host, guest, or agency."},{"startTime":875.301,"endTime":877.6840000000001,"body":"To see the five things with no email address required,"},{"startTime":877.6840000000001,"endTime":880.517,"body":"please visit podmatch.com forward slash free."},{"startTime":880.517,"endTime":881.498,"body":"Thanks again for listening."},{"startTime":881.498,"endTime":883.5,"body":"I hope these five things serve you well."}]}