Podcasting Made Simple

Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott

March 17, 2020 Alex Sanfilippo Episode 38

Send Us a Text Message

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/038

In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

 What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/038

🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.