{"version":"1.0.0","segments":[{"startTime":40.84,"endTime":41.98,"body":"Hello everyone."},{"startTime":42.01,"endTime":45.79,"body":"My name is Ashley Graham, and I"},{"startTime":42.01,"endTime":45.79,"body":"am so excited to bring you into"},{"startTime":45.79,"endTime":47.83,"body":"this PODTalk session with me."},{"startTime":48.43,"endTime":54.099999999999994,"body":"I am going to take you on the journey of"},{"startTime":48.43,"endTime":54.099999999999994,"body":"crafting the perfect podcast pitch to win"},{"startTime":54.099999999999994,"endTime":58.989999999999995,"body":"the conscious conversations you desire"},{"startTime":54.099999999999994,"endTime":58.989999999999995,"body":"on the podcast, that you know and love."},{"startTime":60.01,"endTime":65.23,"body":"As we know, podcasts are an incredible"},{"startTime":60.01,"endTime":65.23,"body":"medium for following along with innovative"},{"startTime":65.23,"endTime":71.115,"body":"conversations, the latest experiences of"},{"startTime":65.23,"endTime":71.115,"body":"our favorite hosts, discovering new trends"},{"startTime":71.565,"endTime":76.755,"body":"around our go-to topics and ultimately"},{"startTime":71.565,"endTime":76.755,"body":"connecting with like-minded people."},{"startTime":77.595,"endTime":82.785,"body":"As a publicist in the PR space, one"},{"startTime":77.595,"endTime":82.785,"body":"thing that I love about podcasts"},{"startTime":82.785,"endTime":88.395,"body":"specifically, is it creates an"},{"startTime":82.785,"endTime":88.395,"body":"auditory experience between the"},{"startTime":88.395,"endTime":93.94500000000001,"body":"ones having the conversation and the"},{"startTime":88.395,"endTime":93.94500000000001,"body":"listeners, unlike written word podcast."},{"startTime":94.70400000000001,"endTime":99.985,"body":"Again, our auditory conversations where it"},{"startTime":94.70400000000001,"endTime":99.985,"body":"really brings the listener into the room"},{"startTime":100.015,"endTime":104.275,"body":"with the host and their guests to feel"},{"startTime":100.015,"endTime":104.275,"body":"like they are part of the conversation."},{"startTime":105.525,"endTime":110.655,"body":"And I want to share the wealth of"},{"startTime":105.525,"endTime":110.655,"body":"knowledge that if you have a story and"},{"startTime":110.655,"endTime":116.805,"body":"a message that you are ready to share,"},{"startTime":110.655,"endTime":116.805,"body":"I want to give you my secret sauce of"},{"startTime":116.83500000000001,"endTime":122.50500000000001,"body":"pitching the perfect pitch to land the"},{"startTime":116.83500000000001,"endTime":122.50500000000001,"body":"conversation on the podcast that you are"},{"startTime":122.50500000000001,"endTime":124.36500000000001,"body":"ready to have the conversation within."},{"startTime":125.925,"endTime":129.915,"body":"When reaching out to podcasts, especially"},{"startTime":125.925,"endTime":129.915,"body":"the host to be the ideal guest on"},{"startTime":129.915,"endTime":134.055,"body":"their show, your pitch is essentially"},{"startTime":129.915,"endTime":134.055,"body":"what makes the first impression,"},{"startTime":134.325,"endTime":136.875,"body":"especially if you're connecting"},{"startTime":134.325,"endTime":136.875,"body":"with the host for the first time."},{"startTime":137.505,"endTime":143.055,"body":"A podcast pitch is a short to the"},{"startTime":137.505,"endTime":143.055,"body":"point email or a message that includes"},{"startTime":143.055,"endTime":147.885,"body":"information on why you are the go-to"},{"startTime":143.055,"endTime":147.885,"body":"expert for the topic that you're pitching,"},{"startTime":148.39499999999998,"endTime":153.14499999999998,"body":"why the host should book you as a guest"},{"startTime":148.39499999999998,"endTime":153.14499999999998,"body":"on their podcast, the value you bring"},{"startTime":153.164,"endTime":157.664,"body":"to the conversation and ultimately the"},{"startTime":153.164,"endTime":157.664,"body":"impact that you are bringing the audience."},{"startTime":158.92499999999998,"endTime":162.855,"body":"Each pitch should be tailored uniquely"},{"startTime":158.92499999999998,"endTime":162.855,"body":"to the podcast that you are pitching."},{"startTime":163.545,"endTime":168.885,"body":"And in this session, you'll learn my"},{"startTime":163.545,"endTime":168.885,"body":"recommended format for the pitch to"},{"startTime":168.885,"endTime":174.195,"body":"send a podcast host based on a signature"},{"startTime":168.885,"endTime":174.195,"body":"message that you can share to win the"},{"startTime":174.195,"endTime":176.77499999999998,"body":"podcast interview and the conversation."},{"startTime":177.92999999999998,"endTime":183.689,"body":"But one thing that I really want"},{"startTime":177.92999999999998,"endTime":183.689,"body":"to express is each podcast should"},{"startTime":183.689,"endTime":185.82,"body":"have its own tone and language."},{"startTime":186.26999999999998,"endTime":191.099,"body":"But there are specific attributes and"},{"startTime":186.26999999999998,"endTime":191.099,"body":"elements that are pretty universal in"},{"startTime":191.099,"endTime":197.159,"body":"each podcast pitch, but the more unique"},{"startTime":191.099,"endTime":197.159,"body":"messaging and the unique approach that"},{"startTime":197.159,"endTime":199.14,"body":"you can bring to the pitch the better."},{"startTime":199.72,"endTime":204.315,"body":"But, the universal attributes that"},{"startTime":199.72,"endTime":204.315,"body":"pretty much stay the same, at least from"},{"startTime":204.315,"endTime":209.95499999999998,"body":"my perspective, is a sentence or two"},{"startTime":204.315,"endTime":209.95499999999998,"body":"as to why you're connecting with the"},{"startTime":209.95499999999998,"endTime":216.825,"body":"host as the ideal guest, the value you"},{"startTime":209.95499999999998,"endTime":216.825,"body":"bring to the conversation, what their"},{"startTime":216.825,"endTime":222.375,"body":"audience is going to learn from you and"},{"startTime":216.825,"endTime":222.375,"body":"a mention on how they can take the next"},{"startTime":222.375,"endTime":224.89499999999998,"body":"steps further to secure the interview."},{"startTime":224.89499999999998,"endTime":227.83499999999998,"body":"Now I'm going to emphasize this again."},{"startTime":228.945,"endTime":233.685,"body":"Each pitch should be special and"},{"startTime":228.945,"endTime":233.685,"body":"unique to the podcast and ultimately"},{"startTime":233.71499999999997,"endTime":235.785,"body":"make you feel confident when sending."},{"startTime":236.265,"endTime":240.70499999999998,"body":"A few things to keep in mind is less is"},{"startTime":236.265,"endTime":240.70499999999998,"body":"always more when it comes to the pitch,"},{"startTime":240.765,"endTime":242.77499999999998,"body":"and the more concise you are, the better."},{"startTime":243.375,"endTime":248.11499999999998,"body":"I know this all too well, that when"},{"startTime":243.375,"endTime":248.11499999999998,"body":"we get, super amped up or super"},{"startTime":248.11499999999998,"endTime":253.45499999999998,"body":"passionate about something that we want"},{"startTime":248.11499999999998,"endTime":253.45499999999998,"body":"to share, we can tend to overexpress"},{"startTime":254.355,"endTime":256.934,"body":"or over delve into the excitement."},{"startTime":257.085,"endTime":261.914,"body":"But essentially bringing back the short"},{"startTime":257.085,"endTime":261.914,"body":"and sweet and to the point element of"},{"startTime":261.914,"endTime":268.15500000000003,"body":"a podcast pitch, you essentially want"},{"startTime":261.914,"endTime":268.15500000000003,"body":"to give the basis, and the nuts and"},{"startTime":268.15500000000003,"endTime":273.585,"body":"bolts of your message to the podcast"},{"startTime":268.15500000000003,"endTime":273.585,"body":"host to where it is a done deal, only"},{"startTime":273.585,"endTime":276.135,"body":"two or three sentences into the email."},{"startTime":276.195,"endTime":280.065,"body":"They do not need a novel about you"},{"startTime":276.195,"endTime":280.065,"body":"and your life or your expertise."},{"startTime":280.485,"endTime":285.585,"body":"They really are interested in learning"},{"startTime":280.485,"endTime":285.585,"body":"about what lights you up and what"},{"startTime":286.755,"endTime":289.844,"body":"parts of what lights you up are"},{"startTime":286.755,"endTime":289.844,"body":"going to light up their audience."},{"startTime":290.925,"endTime":295.455,"body":"But without babbling too much, we're"},{"startTime":290.925,"endTime":295.455,"body":"just going to dive into my secret"},{"startTime":295.455,"endTime":301.935,"body":"sauce of the perfect podcast pitch,"},{"startTime":295.455,"endTime":301.935,"body":"which is a personalized introduction, a"},{"startTime":301.965,"endTime":307.215,"body":"paragraph or two about you and who you"},{"startTime":301.965,"endTime":307.215,"body":"are and what your topic of interest is."},{"startTime":307.905,"endTime":313.275,"body":"A bulleted list of conversation"},{"startTime":307.905,"endTime":313.275,"body":"highlights, which is basically pre curated"},{"startTime":313.515,"endTime":319.28999999999996,"body":"story ideas that you are bringing to"},{"startTime":313.515,"endTime":319.28999999999996,"body":"the podcast pitch to,  give the host an"},{"startTime":319.28999999999996,"endTime":324.53,"body":"idea on what the conversation is going"},{"startTime":319.28999999999996,"endTime":324.53,"body":"to look like with you, and a closing"},{"startTime":324.554,"endTime":326.565,"body":"statement on how to connect further."},{"startTime":326.864,"endTime":329.655,"body":"So we're going to dive into each"},{"startTime":326.864,"endTime":329.655,"body":"one of those a little bit more."},{"startTime":330.585,"endTime":333.49399999999997,"body":"When it comes to your personalized"},{"startTime":330.585,"endTime":333.49399999999997,"body":"introduction, you'll want to"},{"startTime":333.49399999999997,"endTime":337.635,"body":"include how you were introduced to"},{"startTime":333.49399999999997,"endTime":337.635,"body":"the show, past episodes that stood"},{"startTime":337.635,"endTime":341.145,"body":"out to you and why you're excited"},{"startTime":337.635,"endTime":341.145,"body":"to pitch yourself as a guest."},{"startTime":341.53499999999997,"endTime":347.655,"body":"The more specific and the more unique"},{"startTime":341.53499999999997,"endTime":347.655,"body":"you can make it in your introduction,"},{"startTime":347.775,"endTime":353.31,"body":"the better because your introduction"},{"startTime":347.775,"endTime":353.31,"body":"to your pitch, is your chance to"},{"startTime":353.31,"endTime":354.84,"body":"make a great first impression."},{"startTime":355.15999999999997,"endTime":359.90999999999997,"body":"Wow the host, by keeping the introduction"},{"startTime":355.15999999999997,"endTime":359.90999999999997,"body":"less about you and who you are and more"},{"startTime":359.90999999999997,"endTime":361.53,"body":"about your reason to connect with them."},{"startTime":361.919,"endTime":364.89,"body":"We all love to hear great"},{"startTime":361.919,"endTime":364.89,"body":"things about ourselves, right?"},{"startTime":365.21999999999997,"endTime":368.01,"body":"The same thing comes to our podcast hosts."},{"startTime":368.28,"endTime":370.83,"body":"They want to know what transformations"},{"startTime":368.28,"endTime":370.83,"body":"that they're bringing through"},{"startTime":370.83,"endTime":374.09999999999997,"body":"their conversations that they're"},{"startTime":370.83,"endTime":374.09999999999997,"body":"bringing on the platform, express"},{"startTime":374.09999999999997,"endTime":375.81,"body":"this to them in your introduction."},{"startTime":377.28,"endTime":382.215,"body":"The more, unique your"},{"startTime":377.28,"endTime":382.215,"body":"introduction, the better."},{"startTime":382.215,"endTime":384.585,"body":"And I will always overemphasize that."},{"startTime":385.485,"endTime":386.985,"body":"Mention how you discovered them."},{"startTime":387.015,"endTime":388.335,"body":"Did you find them online?"},{"startTime":388.425,"endTime":391.365,"body":"Did they, were they"},{"startTime":388.425,"endTime":391.365,"body":"referral from somebody else?"},{"startTime":391.365,"endTime":394.825,"body":"Did you just happen to come"},{"startTime":391.365,"endTime":394.825,"body":"across them, to them on Spotify?"},{"startTime":395.115,"endTime":400.455,"body":"They want to hear that the messages and"},{"startTime":395.115,"endTime":400.455,"body":"what they're doing online is working"},{"startTime":400.455,"endTime":402.015,"body":"for them, so bring that to the table."},{"startTime":402.93,"endTime":407.19,"body":"This really, truly sparks a"},{"startTime":402.93,"endTime":407.19,"body":"connection and interest to continue"},{"startTime":407.19,"endTime":410.07,"body":"reading, to learn more about what"},{"startTime":407.19,"endTime":410.07,"body":"you have to say in the pitch."},{"startTime":410.34,"endTime":412.59,"body":"You want to sell them"},{"startTime":410.34,"endTime":412.59,"body":"in your introduction."},{"startTime":414.09,"endTime":416.03999999999996,"body":"Next, the pitch itself."},{"startTime":416.58,"endTime":424.05,"body":"Again, this is a one or two paragraph"},{"startTime":416.58,"endTime":424.05,"body":"max introduction of you, who you"},{"startTime":424.05,"endTime":426.84,"body":"are and the conversation that you're"},{"startTime":424.05,"endTime":426.84,"body":"ready to bring to the podcast."},{"startTime":427.92,"endTime":431.84999999999997,"body":"Once you've hooked the host's attention,"},{"startTime":427.92,"endTime":431.84999999999997,"body":"you'll want to lead them into the pitch."},{"startTime":432.33,"endTime":436.65,"body":"Your pitch should include the important"},{"startTime":432.33,"endTime":436.65,"body":"aspects of your podcast conversation,"},{"startTime":436.68,"endTime":441.33,"body":"such as a problem you were solving"},{"startTime":436.68,"endTime":441.33,"body":"or addressing, your value media"},{"startTime":441.33,"endTime":444.78,"body":"proposition as to why you're pitching"},{"startTime":441.33,"endTime":444.78,"body":"to be a guest on their podcast."},{"startTime":445.7,"endTime":450.28999999999996,"body":"The value of your ideal topic or story"},{"startTime":445.7,"endTime":450.28999999999996,"body":"you want to share in the conversation,"},{"startTime":450.34999999999997,"endTime":454.90999999999997,"body":"that brings the audience into that journey"},{"startTime":450.34999999999997,"endTime":454.90999999999997,"body":"with you and why you are the expert"},{"startTime":454.90999999999997,"endTime":457.34,"body":"or the go-to person for that topic."},{"startTime":457.72999999999996,"endTime":462.109,"body":"Again, remember less is more here."},{"startTime":462.59,"endTime":467.71999999999997,"body":"When we think about a paragraph or"},{"startTime":462.59,"endTime":467.71999999999997,"body":"two, it can kind of seem a little"},{"startTime":467.71999999999997,"endTime":471.169,"body":"dicey and it can get a little long"},{"startTime":467.71999999999997,"endTime":471.169,"body":"when you're thinking about paragraphs."},{"startTime":471.65,"endTime":475.64,"body":"But think about your paragraphs"},{"startTime":471.65,"endTime":475.64,"body":"as one to three sentences, which"},{"startTime":475.64,"endTime":480.26,"body":"is basically an overview of the"},{"startTime":475.64,"endTime":480.26,"body":"conversation that you're ready to have."},{"startTime":480.679,"endTime":484.429,"body":"And if the podcast host wants"},{"startTime":480.679,"endTime":484.429,"body":"to know more information about"},{"startTime":484.46,"endTime":488.96,"body":"your suggested conversation, they"},{"startTime":484.46,"endTime":488.96,"body":"will always inquire to know more."},{"startTime":489.22999999999996,"endTime":493.15999999999997,"body":"This is where when you're building"},{"startTime":489.22999999999996,"endTime":493.15999999999997,"body":"out more of your core messaging and"},{"startTime":493.15999999999997,"endTime":496.375,"body":"giving, them your podcast one sheet."},{"startTime":496.375,"endTime":500.155,"body":"This is where you could really elaborate"},{"startTime":496.375,"endTime":500.155,"body":"more on the information that you're"},{"startTime":500.155,"endTime":503.695,"body":"bringing to the conversation, but"},{"startTime":500.155,"endTime":503.695,"body":"your pitch does not always need to"},{"startTime":503.695,"endTime":505.465,"body":"include all of that in the beginning."},{"startTime":507.47999999999996,"endTime":510.57,"body":"Last, but not least we'll"},{"startTime":507.47999999999996,"endTime":510.57,"body":"move into your closing."},{"startTime":511.71,"endTime":515.73,"body":"The closing is your remark"},{"startTime":511.71,"endTime":515.73,"body":"to kind of seal the deal."},{"startTime":516.66,"endTime":520.049,"body":"The closing to your pitch should"},{"startTime":516.66,"endTime":520.049,"body":"include your supporting information,"},{"startTime":520.049,"endTime":523.71,"body":"such as how to connect with you"},{"startTime":520.049,"endTime":523.71,"body":"further, links to your website or your"},{"startTime":523.71,"endTime":528.809,"body":"social media accounts, where the host"},{"startTime":523.71,"endTime":528.809,"body":"can do the due diligence of learning"},{"startTime":528.809,"endTime":530.669,"body":"more about you on their own terms."},{"startTime":531.75,"endTime":536.91,"body":"Any upcoming call to actions that you"},{"startTime":531.75,"endTime":536.91,"body":"may have that support your pitch and in"},{"startTime":536.91,"endTime":542.1,"body":"the coaching space or content creation"},{"startTime":536.91,"endTime":542.1,"body":"space, if you have a freebie or a gift"},{"startTime":542.1,"endTime":545.46,"body":"that you want to give the host that"},{"startTime":542.1,"endTime":545.46,"body":"could essentially also be brought to"},{"startTime":545.46,"endTime":549.8100000000001,"body":"the audience that talks about who you"},{"startTime":545.46,"endTime":549.8100000000001,"body":"are, what you do and the value that"},{"startTime":549.8100000000001,"endTime":554.73,"body":"you offer within your business, or just"},{"startTime":549.8100000000001,"endTime":554.73,"body":"within your message alone, this is a"},{"startTime":554.73,"endTime":556.8000000000001,"body":"great time to include that information."},{"startTime":557.13,"endTime":563.44,"body":"Again, you'll already want to sell to land"},{"startTime":557.13,"endTime":563.44,"body":"the conversation in your introduction and"},{"startTime":563.44,"endTime":569.4100000000001,"body":"your pitch, but to seal the deal, giving"},{"startTime":563.44,"endTime":569.4100000000001,"body":"the podcast host as much information"},{"startTime":569.4100000000001,"endTime":574.149,"body":"as to how to prebook you as a guest,"},{"startTime":569.4100000000001,"endTime":574.149,"body":"without having to seek that information"},{"startTime":574.149,"endTime":576.7900000000001,"body":"or ask for that information, the better."},{"startTime":577.33,"endTime":584.12,"body":"One thing that is often missed in the"},{"startTime":577.33,"endTime":584.12,"body":"podcasting space, is podcast hosts also"},{"startTime":584.12,"endTime":586.49,"body":"have their own identities and roles."},{"startTime":586.88,"endTime":591.5,"body":"Half the time podcast hosts have a"},{"startTime":586.88,"endTime":591.5,"body":"full-time job or they have their own"},{"startTime":591.5,"endTime":595.97,"body":"business that they're running, and"},{"startTime":591.5,"endTime":595.97,"body":"podcasting is just a, a medium of"},{"startTime":595.97,"endTime":598.25,"body":"creativity and inspiration for them."},{"startTime":598.6400000000001,"endTime":603.83,"body":"The more that you can front load the"},{"startTime":598.6400000000001,"endTime":603.83,"body":"decision making process for them, the"},{"startTime":603.83,"endTime":608.4200000000001,"body":"better, because it gets to the end"},{"startTime":603.83,"endTime":608.4200000000001,"body":"goal, which is booking the podcast."},{"startTime":610.635,"endTime":613.6650000000001,"body":"Now you are officially"},{"startTime":610.635,"endTime":613.6650000000001,"body":"pitch perfect in my mind."},{"startTime":613.9050000000001,"endTime":619.485,"body":"My final message to you is you are a"},{"startTime":613.9050000000001,"endTime":619.485,"body":"thought leader and a radiant human being"},{"startTime":619.695,"endTime":622.995,"body":"with a purpose and message that wants"},{"startTime":619.695,"endTime":622.995,"body":"to get more visibility through podcasts."},{"startTime":623.6550000000001,"endTime":627.505,"body":"You are ready to elevate the relationships"},{"startTime":623.6550000000001,"endTime":627.505,"body":"you build online, especially through"},{"startTime":627.505,"endTime":632.1,"body":"being a guest speaker on podcasts"},{"startTime":627.505,"endTime":632.1,"body":"to boost awareness and credibility."},{"startTime":632.73,"endTime":638.0400000000001,"body":"And now you have the inside scoop on"},{"startTime":632.73,"endTime":638.0400000000001,"body":"the best podcast, pitching secrets"},{"startTime":638.4000000000001,"endTime":643.0200000000001,"body":"from crafting the pitch from the"},{"startTime":638.4000000000001,"endTime":643.0200000000001,"body":"PR and publicity perspective, and"},{"startTime":643.0500000000001,"endTime":649.47,"body":"you have my pitch perfect format"},{"startTime":643.0500000000001,"endTime":649.47,"body":"to curating a media worthy pitch"},{"startTime":649.5,"endTime":651.21,"body":"that attracts the conversations."},{"startTime":651.6600000000001,"endTime":654.014,"body":"So, happy pitching."},{"startTime":654.225,"endTime":657.5550000000001,"body":"And I am wishing you so much"},{"startTime":654.225,"endTime":657.5550000000001,"body":"success and landing the conscious"},{"startTime":657.5550000000001,"endTime":659.0250000000001,"body":"conversations you deserve."},{"startTime":659.325,"endTime":664.394,"body":"And I cannot wait to hear the"},{"startTime":659.325,"endTime":664.394,"body":"conversations that you are bringing"},{"startTime":664.394,"endTime":666.225,"body":"to the table through podcasts."}]}