{"version":"1.0.0","segments":[{"startTime":41.5,"endTime":43.09,"body":"Hi, I am Barsi."},{"startTime":43.15,"endTime":48.04,"body":"And if you're here with me today,"},{"startTime":43.15,"endTime":48.04,"body":"that is because you are interested in"},{"startTime":48.22,"endTime":53.83,"body":"learning how to create a unique interview"},{"startTime":48.22,"endTime":53.83,"body":"on your podcast, every single time."},{"startTime":54.31,"endTime":57.43,"body":"So I'm going to start by asking"},{"startTime":54.31,"endTime":57.43,"body":"you a clarifying question."},{"startTime":57.97,"endTime":63.16,"body":"How do you get your guests to share their"},{"startTime":57.97,"endTime":63.16,"body":"topic from a new perspective, than the"},{"startTime":63.16,"endTime":64.75,"body":"podcasts that they've been on before?"},{"startTime":65.86,"endTime":69.4,"body":"And I'm going to share with you"},{"startTime":65.86,"endTime":69.4,"body":"that the key is to offer them"},{"startTime":69.4,"endTime":73.39,"body":"structure and guidance before"},{"startTime":69.4,"endTime":73.39,"body":"you ever even press record."},{"startTime":73.87,"endTime":78.94,"body":"And today we are going to spend time"},{"startTime":73.87,"endTime":78.94,"body":"discovering the three key components"},{"startTime":79.27,"endTime":82.9,"body":"that I've developed, that will be"},{"startTime":79.27,"endTime":82.9,"body":"the driving force behind the guiding"},{"startTime":82.9,"endTime":86.23,"body":"framework, which I'm also going"},{"startTime":82.9,"endTime":86.23,"body":"to share with you, to create that"},{"startTime":86.23,"endTime":91.12,"body":"unique and successful interview every"},{"startTime":86.23,"endTime":91.12,"body":"single time with every single guest."},{"startTime":91.719,"endTime":98.205,"body":"So, way before you get into conversation"},{"startTime":91.719,"endTime":98.205,"body":"with your guest on your show, you've got"},{"startTime":98.205,"endTime":100.545,"body":"to get into conversation with yourself."},{"startTime":101.385,"endTime":104.144,"body":"So like I said, we're going to go"},{"startTime":101.385,"endTime":104.144,"body":"through these three key components"},{"startTime":104.415,"endTime":108.495,"body":"that are going to be that driving"},{"startTime":104.415,"endTime":108.495,"body":"force behind the guiding framework"},{"startTime":108.675,"endTime":109.965,"body":"to create these interviews for you."},{"startTime":111.069,"endTime":115.839,"body":"So, let me ask you this, how many times"},{"startTime":111.069,"endTime":115.839,"body":"have you Googled an upcoming guest on"},{"startTime":115.839,"endTime":122.379,"body":"your show during your research, only"},{"startTime":115.839,"endTime":122.379,"body":"to find not only the same topic that"},{"startTime":122.379,"endTime":128.349,"body":"they're covering every single time on"},{"startTime":122.379,"endTime":128.349,"body":"every single podcast, but the episode"},{"startTime":128.349,"endTime":133.72,"body":"titles across all of these podcasts,"},{"startTime":128.349,"endTime":133.72,"body":"when you dig deeper, are the same!"},{"startTime":134.04999999999998,"endTime":138.2,"body":"They're sharing the same stories,"},{"startTime":134.04999999999998,"endTime":138.2,"body":"these, guests are delivering essentially"},{"startTime":138.2,"endTime":144.2,"body":"the exact same interview on every"},{"startTime":138.2,"endTime":144.2,"body":"podcast, despite the different hosts."},{"startTime":144.79999999999998,"endTime":151.73,"body":"So what happened, their guest was"},{"startTime":144.79999999999998,"endTime":151.73,"body":"on autopilot and as a result, they"},{"startTime":151.73,"endTime":156.44,"body":"haven't really created anything new,"},{"startTime":151.73,"endTime":156.44,"body":"meaning the podcast host themselves,"},{"startTime":156.44,"endTime":158.03,"body":"haven't created anything new."},{"startTime":158.42,"endTime":159.2,"body":"But guess what?"},{"startTime":159.82999999999998,"endTime":164.905,"body":"Most of these guests, can share they are"},{"startTime":159.82999999999998,"endTime":164.905,"body":"able to share the same information and"},{"startTime":164.905,"endTime":169.46499999999997,"body":"their story to serve their purpose, cause"},{"startTime":164.905,"endTime":169.46499999999997,"body":"they're coming on your show for a reason,"},{"startTime":169.52499999999998,"endTime":173.845,"body":"either to usually sell a book or program"},{"startTime":169.52499999999998,"endTime":173.845,"body":"or platform or something that they want"},{"startTime":173.845,"endTime":176.155,"body":"to share that's going on in their world."},{"startTime":176.685,"endTime":183.36999999999998,"body":"But they can do that, in a way that is"},{"startTime":176.685,"endTime":183.36999999999998,"body":"hyper-focused on serving your audience"},{"startTime":183.82,"endTime":186.51999999999998,"body":"and do that through your unique lens."},{"startTime":187.08999999999997,"endTime":192.57999999999998,"body":"So suddenly you are the one who has a"},{"startTime":187.08999999999997,"endTime":192.57999999999998,"body":"really unique interview that is not only"},{"startTime":192.57999999999998,"endTime":196.95999999999998,"body":"going to hit all three of these points of"},{"startTime":192.57999999999998,"endTime":196.95999999999998,"body":"service, and those are the three points of"},{"startTime":196.95999999999998,"endTime":200.98,"body":"service are important, those are you, you"},{"startTime":196.95999999999998,"endTime":200.98,"body":"have to serve yourself and your purpose,"},{"startTime":201.19,"endTime":203.67999999999998,"body":"your listener, of course, and your guest."},{"startTime":204.36999999999998,"endTime":210.475,"body":"But what is unique about this is you're"},{"startTime":204.36999999999998,"endTime":210.475,"body":"going to take time to create a process,"},{"startTime":210.475,"endTime":213.98499999999999,"body":"to serve these three points, and then"},{"startTime":210.475,"endTime":213.98499999999999,"body":"you're going to make them your biggest"},{"startTime":213.98499999999999,"endTime":218.935,"body":"priority in doing so, and that delivers"},{"startTime":213.98499999999999,"endTime":218.935,"body":"huge impact when you can do that."},{"startTime":218.935,"endTime":222.355,"body":"So even more importantly, the way you're"},{"startTime":218.935,"endTime":222.355,"body":"going to do this, the way we pivot all"},{"startTime":222.355,"endTime":227.035,"body":"of this, what it hinges on, I should say"},{"startTime":222.355,"endTime":227.035,"body":"is we're going to do it authentically,"},{"startTime":227.095,"endTime":231.92499999999998,"body":"and in return, what you get is a very"},{"startTime":227.095,"endTime":231.92499999999998,"body":"unique interview from your amazing guest."},{"startTime":232.77499999999998,"endTime":240.01,"body":"So the key words here are number one,"},{"startTime":232.77499999999998,"endTime":240.01,"body":"authenticity and number two service, and"},{"startTime":240.01,"endTime":241.86999999999998,"body":"I'll add a third one, which is clarity."},{"startTime":243.17499999999998,"endTime":247.944,"body":"So before I can even begin to share this"},{"startTime":243.17499999999998,"endTime":247.944,"body":"formula with you about how to apply this"},{"startTime":247.944,"endTime":253.195,"body":"for every interview, before you can begin"},{"startTime":247.944,"endTime":253.195,"body":"to fine tune this process with your guest,"},{"startTime":253.404,"endTime":257.485,"body":"like I said before, you first have to fine"},{"startTime":253.404,"endTime":257.485,"body":"tune the conversation you're having 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from"},{"startTime":311.484,"endTime":313.10499999999996,"body":"you, what are they coming back for?"},{"startTime":313.10499999999996,"endTime":314.335,"body":"That's really important to know."},{"startTime":314.335,"endTime":317.09499999999997,"body":"If you can ask someone"},{"startTime":314.335,"endTime":317.09499999999997,"body":"then try to do that."},{"startTime":317.60499999999996,"endTime":321.59499999999997,"body":"And I'll share with you that,"},{"startTime":317.60499999999996,"endTime":321.59499999999997,"body":"sometimes it's just how you make them"},{"startTime":321.59499999999997,"endTime":326.60499999999996,"body":"feel, like your essence, your voice,"},{"startTime":321.59499999999997,"endTime":326.60499999999996,"body":"the way you talk about something."},{"startTime":326.965,"endTime":329.875,"body":"So we're going to lean into"},{"startTime":326.965,"endTime":329.875,"body":"those things and your strengths."},{"startTime":329.89,"endTime":334.87,"body":"It's okay to be aware of those of"},{"startTime":329.89,"endTime":334.87,"body":"those strengths that you have about"},{"startTime":334.87,"endTime":339.4,"body":"yourself, even though sometimes it feels"},{"startTime":334.87,"endTime":339.4,"body":"a little awkward to acknowledge them."},{"startTime":339.4,"endTime":342.90999999999997,"body":"In fact, that's the case for"},{"startTime":339.4,"endTime":342.90999999999997,"body":"most of us, but it's important."},{"startTime":342.90999999999997,"endTime":346.75,"body":"It's important to know, you know,"},{"startTime":342.90999999999997,"endTime":346.75,"body":"how you're growing and how those"},{"startTime":346.75,"endTime":348.25,"body":"strengths are developing as well."},{"startTime":349.42,"endTime":353.38,"body":"Because becoming aware of those"},{"startTime":349.42,"endTime":353.38,"body":"things, will help you lean into"},{"startTime":353.38,"endTime":358.0,"body":"them and better serve your audience"},{"startTime":353.38,"endTime":358.0,"body":"by allowing space for yourself to"},{"startTime":358.0,"endTime":360.37,"body":"become more and more authentic."},{"startTime":360.78999999999996,"endTime":366.72999999999996,"body":"Your authenticity is your strength"},{"startTime":360.78999999999996,"endTime":366.72999999999996,"body":"and it is what makes you unique,"},{"startTime":366.76,"endTime":370.53999999999996,"body":"and in turn is what is going to make"},{"startTime":366.76,"endTime":370.53999999999996,"body":"your show unique and each interview"},{"startTime":370.53999999999996,"endTime":372.61899999999997,"body":"with your guest unique as well."},{"startTime":373.11899999999997,"endTime":378.609,"body":"So I will also say that the benefit"},{"startTime":373.11899999999997,"endTime":378.609,"body":"of being a smaller show, if you are"},{"startTime":378.609,"endTime":383.08,"body":"just starting out or even if you're"},{"startTime":378.609,"endTime":383.08,"body":"not, oftentimes there are listeners"},{"startTime":383.08,"endTime":387.93899999999996,"body":"in your listenership that are people,"},{"startTime":383.08,"endTime":387.93899999999996,"body":"you already know, people in your life."},{"startTime":387.96999999999997,"endTime":392.8,"body":"Family, friends, those that show"},{"startTime":387.96999999999997,"endTime":392.8,"body":"up to support you no matter what."},{"startTime":393.21999999999997,"endTime":396.58,"body":"That is not a bad thing to have a small"},{"startTime":393.21999999999997,"endTime":396.58,"body":"audience, for example, especially if"},{"startTime":396.58,"endTime":398.28999999999996,"body":"it's all people, you know, at this point."},{"startTime":398.28999999999996,"endTime":399.61,"body":"It depends where you are in your journey."},{"startTime":400.12,"endTime":402.64,"body":"But the good thing about"},{"startTime":400.12,"endTime":402.64,"body":"that is you can talk to them."},{"startTime":402.64,"endTime":409.59999999999997,"body":"You can ask them to be objective, please,"},{"startTime":402.64,"endTime":409.59999999999997,"body":"and share what resonates for them about"},{"startTime":409.59999999999997,"endTime":415.88,"body":"your content, and even more importantly,"},{"startTime":409.59999999999997,"endTime":415.88,"body":"you, what do they love about you?"},{"startTime":416.28999999999996,"endTime":419.815,"body":"This is also a great"},{"startTime":416.28999999999996,"endTime":419.815,"body":"exercise in gratitude."},{"startTime":419.815,"endTime":424.015,"body":"It humbles us to hear these things"},{"startTime":419.815,"endTime":424.015,"body":"and it opens us up to receive,"},{"startTime":424.435,"endTime":427.794,"body":"because that completes the cycle"},{"startTime":424.435,"endTime":427.794,"body":"we're giving as podcasters."},{"startTime":427.794,"endTime":430.255,"body":"We're giving information, we're"},{"startTime":427.794,"endTime":430.255,"body":"holding space we're doing all of"},{"startTime":430.255,"endTime":435.445,"body":"this giving and the receiving part,"},{"startTime":430.255,"endTime":435.445,"body":"sometimes doesn't get exchanged"},{"startTime":435.685,"endTime":439.375,"body":"right away, or it takes some time to"},{"startTime":435.685,"endTime":439.375,"body":"hear back from listeners, et cetera."},{"startTime":439.734,"endTime":441.35499999999996,"body":"So we can reach out to them."},{"startTime":442.375,"endTime":446.60499999999996,"body":"And we can talk to the ones that we know"},{"startTime":442.375,"endTime":446.60499999999996,"body":"are the ones that we can, that we find"},{"startTime":446.60499999999996,"endTime":450.115,"body":"a way to reach, like through a survey"},{"startTime":446.60499999999996,"endTime":450.115,"body":"or a social media, or maybe a Facebook"},{"startTime":450.115,"endTime":453.925,"body":"group, whatever you've created, where they"},{"startTime":450.115,"endTime":453.925,"body":"can gather or where you can reach them."},{"startTime":454.825,"endTime":460.795,"body":"And ask them about what they love about"},{"startTime":454.825,"endTime":460.795,"body":"you in a way that feels, you know, again,"},{"startTime":460.795,"endTime":466.10499999999996,"body":"authentic and natural and just open it"},{"startTime":460.795,"endTime":466.10499999999996,"body":"up to receive, and that can be a really"},{"startTime":466.10499999999996,"endTime":468.445,"body":"interesting gratitude experience as well."},{"startTime":469.045,"endTime":476.755,"body":"So this process of observation and"},{"startTime":469.045,"endTime":476.755,"body":"awareness, is very powerful and it"},{"startTime":476.755,"endTime":482.455,"body":"is also how you can develop a path"},{"startTime":476.755,"endTime":482.455,"body":"and a process to developing your"},{"startTime":482.635,"endTime":486.955,"body":"authenticity and craft as a podcast host."},{"startTime":487.16499999999996,"endTime":492.34499999999997,"body":"So as a host, if you have a show, that's"},{"startTime":487.16499999999996,"endTime":492.34499999999997,"body":"a craft you're developing and you're"},{"startTime":492.34499999999997,"endTime":493.935,"body":"going to get better at it as you go."},{"startTime":494.115,"endTime":499.365,"body":"So having time to do this type of"},{"startTime":494.115,"endTime":499.365,"body":"awareness and observation with yourself,"},{"startTime":499.425,"endTime":503.805,"body":"and anything else you want to observe"},{"startTime":499.425,"endTime":503.805,"body":"about your show is a really powerful tool"},{"startTime":504.015,"endTime":506.47499999999997,"body":"that you can continue to use as you grow."},{"startTime":506.47499999999997,"endTime":512.625,"body":"So I do suggest incorporating that at"},{"startTime":506.47499999999997,"endTime":512.625,"body":"some point and then continue to, to"},{"startTime":512.625,"endTime":514.365,"body":"find moments to do that for yourself."},{"startTime":514.755,"endTime":517.8050000000001,"body":"The more we trust ourselves, the more"},{"startTime":514.755,"endTime":517.8050000000001,"body":"we're willing to peel back those layers,"},{"startTime":517.985,"endTime":524.874,"body":"and show up more and more like, from our"},{"startTime":517.985,"endTime":524.874,"body":"core and, that reads authentic, and it is."},{"startTime":525.234,"endTime":529.225,"body":"So the more, again, the more you"},{"startTime":525.234,"endTime":529.225,"body":"do stuff like podcasting, the more"},{"startTime":529.225,"endTime":533.515,"body":"opportunities you have to develop"},{"startTime":529.225,"endTime":533.515,"body":"this because you are showing up for"},{"startTime":533.515,"endTime":536.064,"body":"something that you're doing regularly."},{"startTime":537.475,"endTime":542.244,"body":"So these elements of 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become"},{"startTime":561.705,"endTime":565.965,"body":"more and more consistent with it."},{"startTime":565.965,"endTime":569.835,"body":"And that's the goal is to become"},{"startTime":565.965,"endTime":569.835,"body":"consistent with what that messaging is."},{"startTime":570.735,"endTime":577.45,"body":"So, with that you've now fine-tuned"},{"startTime":570.735,"endTime":577.45,"body":"how you want to serve your purpose."},{"startTime":577.45,"endTime":583.09,"body":"And purpose I say through the same"},{"startTime":577.45,"endTime":583.09,"body":"lens of message, getting clear on why"},{"startTime":583.09,"endTime":587.62,"body":"you're here, all of the process we"},{"startTime":583.09,"endTime":587.62,"body":"just went through, we're just calling"},{"startTime":587.62,"endTime":591.4000000000001,"body":"it, you know, the purpose, the reason"},{"startTime":587.62,"endTime":591.4000000000001,"body":"you're here doing this now in this way."},{"startTime":592.1500000000001,"endTime":596.8900000000001,"body":"So next we want to fine tune"},{"startTime":592.1500000000001,"endTime":596.8900000000001,"body":"how you serve your listener."},{"startTime":598.12,"endTime":602.0500000000001,"body":"So going back to understanding,"},{"startTime":598.12,"endTime":602.0500000000001,"body":"who your listener is why they're"},{"startTime":602.0500000000001,"endTime":606.7,"body":"listening, as well as what they're"},{"startTime":602.0500000000001,"endTime":606.7,"body":"showing up for when they listen, can"},{"startTime":606.7,"endTime":609.82,"body":"start to tailor your topic decisions."},{"startTime":610.1500000000001,"endTime":614.5600000000001,"body":"Who you bring on as guests and"},{"startTime":610.1500000000001,"endTime":614.5600000000001,"body":"how you ask questions, how you ask"},{"startTime":614.5600000000001,"endTime":616.0300000000001,"body":"questions to serve your listener."},{"startTime":616.0300000000001,"endTime":620.59,"body":"That part is really the pivotal"},{"startTime":616.0300000000001,"endTime":620.59,"body":"part there, that's going to kind"},{"startTime":620.59,"endTime":621.85,"body":"of lead us into the other things."},{"startTime":622.1500000000001,"endTime":625.9300000000001,"body":"The how, so this part that we're getting"},{"startTime":622.1500000000001,"endTime":625.9300000000001,"body":"into right now is the, how, which a lot"},{"startTime":625.9300000000001,"endTime":629.9200000000001,"body":"of why, you can kind of look at the what"},{"startTime":625.9300000000001,"endTime":629.9200000000001,"body":"and the why's the previous that we've"},{"startTime":629.9200000000001,"endTime":631.26,"body":"done and now we're getting into the how."},{"startTime":631.7800000000001,"endTime":638.26,"body":"So this all leads us to also how we prep"},{"startTime":631.7800000000001,"endTime":638.26,"body":"our guest so they can serve their 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safe."},{"startTime":685.135,"endTime":689.335,"body":"Maybe you're offering new ideas, new"},{"startTime":685.135,"endTime":689.335,"body":"ways of thinking, maybe your show is a"},{"startTime":689.335,"endTime":692.0540000000001,"body":"how to, or, you know, whatever it is."},{"startTime":692.855,"endTime":697.225,"body":"You should also be able to communicate"},{"startTime":692.855,"endTime":697.225,"body":"to your guest who your listener is."},{"startTime":697.225,"endTime":701.755,"body":"So knowing what your guests or excuse"},{"startTime":697.225,"endTime":701.755,"body":"me, what your listeners takeaways are,"},{"startTime":702.2650000000001,"endTime":706.345,"body":"whether it's the feeling part or the, you"},{"startTime":702.2650000000001,"endTime":706.345,"body":"know, what they're showing up for, like"},{"startTime":706.465,"endTime":712.6750000000001,"body":"the, how to, or the easy way to do this"},{"startTime":706.465,"endTime":712.6750000000001,"body":"or that, knowing both of those things is"},{"startTime":712.6750000000001,"endTime":716.35,"body":"good to convey to your upcoming guest."},{"startTime":716.7990000000001,"endTime":721.12,"body":"So really knowing what those, the"},{"startTime":716.7990000000001,"endTime":721.12,"body":"answers to those questions were,"},{"startTime":721.57,"endTime":723.4290000000001,"body":"is going to serve this next part."},{"startTime":723.76,"endTime":728.35,"body":"Because you're now going to have to"},{"startTime":723.76,"endTime":728.35,"body":"translate that to your guest so that they"},{"startTime":728.35,"endTime":732.639,"body":"know what the tone is, so that they know"},{"startTime":728.35,"endTime":732.639,"body":"what kind of feeling your listener wants"},{"startTime":732.639,"endTime":737.965,"body":"to feel when they hear the interview"},{"startTime":732.639,"endTime":737.965,"body":"and they want to, and you want them to"},{"startTime":738.0150000000001,"endTime":742.4350000000001,"body":"understand what the take their like hard"},{"startTime":738.0150000000001,"endTime":742.4350000000001,"body":"takeaways are like, oh, they're showing"},{"startTime":742.4350000000001,"endTime":744.595,"body":"up for information on how to do this."},{"startTime":744.9250000000001,"endTime":748.975,"body":"So we need to make sure your guest"},{"startTime":744.9250000000001,"endTime":748.975,"body":"understands that they need to offer some"},{"startTime":748.975,"endTime":754.8100000000001,"body":"actual action pieces to their technique,"},{"startTime":748.975,"endTime":754.8100000000001,"body":"not just talk about it for example."},{"startTime":755.1690000000001,"endTime":756.58,"body":"Whatever it is for your show."},{"startTime":757.0600000000001,"endTime":758.8000000000001,"body":"So we have to start to communicate that."},{"startTime":759.37,"endTime":765.279,"body":"So again, all of this will inform how"},{"startTime":759.37,"endTime":765.279,"body":"you're going to ask your guest to talk"},{"startTime":765.279,"endTime":770.529,"body":"about themselves in their topic, so that"},{"startTime":765.279,"endTime":770.529,"body":"it becomes unique and tailored to your"},{"startTime":770.529,"endTime":772.69,"body":"purpose, your brand and your audience."},{"startTime":773.44,"endTime":776.6800000000001,"body":"They don't need to change who they"},{"startTime":773.44,"endTime":776.6800000000001,"body":"are or their topic or their theme,"},{"startTime":776.6800000000001,"endTime":780.94,"body":"whatever they're showing up for,"},{"startTime":776.6800000000001,"endTime":780.94,"body":"their goals, but you can ask them"},{"startTime":780.94,"endTime":782.7700000000001,"body":"to frame it more specifically."},{"startTime":782.7700000000001,"endTime":786.61,"body":"So you've got to give them the guidance or"},{"startTime":782.7700000000001,"endTime":786.61,"body":"else they're just going to go into their"},{"startTime":786.61,"endTime":788.5300000000001,"body":"autopilot and do what they normally do."},{"startTime":789.0400000000001,"endTime":794.62,"body":"Which is okay, maybe once or twice,"},{"startTime":789.0400000000001,"endTime":794.62,"body":"but you want them to serve your"},{"startTime":794.6800000000001,"endTime":796.6,"body":"listenership very specifically."},{"startTime":797.38,"endTime":801.51,"body":"So now let's talk about how we leverage"},{"startTime":797.38,"endTime":801.51,"body":"all of that to prep your guest."},{"startTime":803.0,"endTime":807.3140000000001,"body":"I do suggest a few days before your"},{"startTime":803.0,"endTime":807.3140000000001,"body":"recording date, and sometimes before"},{"startTime":807.3140000000001,"endTime":810.825,"body":"you even book your guest, depending"},{"startTime":807.3140000000001,"endTime":810.825,"body":"on, you know, if you're unsure, if"},{"startTime":810.825,"endTime":813.5250000000001,"body":"they can do all of the requirements"},{"startTime":810.825,"endTime":813.5250000000001,"body":"that we're about to talk about."},{"startTime":814.0550000000001,"endTime":817.755,"body":"Sometimes even before you"},{"startTime":814.0550000000001,"endTime":817.755,"body":"completely book them, you want to"},{"startTime":817.755,"endTime":820.1840000000001,"body":"schedule a 15 minute phone call."},{"startTime":820.635,"endTime":823.335,"body":"You don't even need to do a video call."},{"startTime":823.394,"endTime":826.784,"body":"You can, if you prefer to, I like"},{"startTime":823.394,"endTime":826.784,"body":"to just do a phone call to keep"},{"startTime":826.784,"endTime":828.365,"body":"it kind of casual and simple."},{"startTime":828.985,"endTime":832.21,"body":"But just try to keep it around 15"},{"startTime":828.985,"endTime":832.21,"body":"minutes as well, so that you can stay"},{"startTime":832.21,"endTime":835.779,"body":"focused on all of the goals of this call."},{"startTime":835.9300000000001,"endTime":837.7890000000001,"body":"So there are four things"},{"startTime":835.9300000000001,"endTime":837.7890000000001,"body":"I'm going to mention."},{"startTime":839.08,"endTime":847.5390000000001,"body":"One rapport two clarity and three"},{"startTime":839.08,"endTime":847.5390000000001,"body":"service and four authenticity."},{"startTime":848.019,"endTime":851.44,"body":"And this is how my approach"},{"startTime":848.019,"endTime":851.44,"body":"usually goes for this."},{"startTime":851.59,"endTime":856.96,"body":"So I'm just going to run you down, run"},{"startTime":851.59,"endTime":856.96,"body":"through, how I, how I start talking to"},{"startTime":856.96,"endTime":858.85,"body":"my guests with those four points in mind."},{"startTime":859.2990000000001,"endTime":862.269,"body":"I usually start by thanking"},{"startTime":859.2990000000001,"endTime":862.269,"body":"them for taking the extra time"},{"startTime":862.269,"endTime":864.909,"body":"to chat with me for 15 minutes."},{"startTime":865.2990000000001,"endTime":869.1690000000001,"body":"Then I explain that the reason for the"},{"startTime":865.2990000000001,"endTime":869.1690000000001,"body":"call is it's a chance for us to have"},{"startTime":869.1690000000001,"endTime":875.529,"body":"some rapport and to discuss together"},{"startTime":869.1690000000001,"endTime":875.529,"body":"how we would like to approach our topic"},{"startTime":875.5600000000001,"endTime":877.87,"body":"and theme, to best serve everyone."},{"startTime":878.44,"endTime":881.649,"body":"Then I go on to explain who"},{"startTime":878.44,"endTime":881.649,"body":"my audience is and how they"},{"startTime":881.649,"endTime":883.389,"body":"might resonate with the topic."},{"startTime":884.139,"endTime":888.82,"body":"So I ask them if there is a way that"},{"startTime":884.139,"endTime":888.82,"body":"they can explain their topic to serve the"},{"startTime":888.82,"endTime":891.25,"body":"pain points of my audience specifically."},{"startTime":891.73,"endTime":892.75,"body":"So here's an example."},{"startTime":893.1690000000001,"endTime":897.73,"body":"I recently had a money coach on the"},{"startTime":893.1690000000001,"endTime":897.73,"body":"show and my show is called Be Bold Begin."},{"startTime":898.029,"endTime":902.84,"body":"So, we focus a lot on getting things"},{"startTime":898.029,"endTime":902.84,"body":"started, how do we transition into"},{"startTime":902.84,"endTime":907.3100000000001,"body":"something new and begin that part"},{"startTime":902.84,"endTime":907.3100000000001,"body":"of our lives, whatever it falls"},{"startTime":907.3100000000001,"endTime":908.37,"body":"under the umbrella of beginning."},{"startTime":908.71,"endTime":913.135,"body":"So I had a money coach on the show and"},{"startTime":908.71,"endTime":913.135,"body":"I explained that a good portion of my"},{"startTime":913.135,"endTime":918.4150000000001,"body":"audience are creative entrepreneurs,"},{"startTime":913.135,"endTime":918.4150000000001,"body":"are healers, and they struggle with"},{"startTime":918.4150000000001,"endTime":924.115,"body":"their sense of value and worth in"},{"startTime":918.4150000000001,"endTime":924.115,"body":"relation to their art and services."},{"startTime":924.565,"endTime":928.585,"body":"And she knew right away how to talk"},{"startTime":924.565,"endTime":928.585,"body":"to them because I gave her that"},{"startTime":928.585,"endTime":932.9050000000001,"body":"information and she was able to"},{"startTime":928.585,"endTime":932.9050000000001,"body":"really lean into it during our, our"},{"startTime":932.9050000000001,"endTime":934.745,"body":"actual interview and discussion."},{"startTime":935.59,"endTime":937.63,"body":"So pre-call do a pre-call."},{"startTime":937.7900000000001,"endTime":943.149,"body":"I also share with them my process in"},{"startTime":937.7900000000001,"endTime":943.149,"body":"saying that I create an outline based on"},{"startTime":943.149,"endTime":948.19,"body":"our conversation from, from the call and,"},{"startTime":943.149,"endTime":948.19,"body":"but also that I'm a very curious person."},{"startTime":948.19,"endTime":951.73,"body":"And if they, when they start talking and"},{"startTime":948.19,"endTime":951.73,"body":"they're sharing something that most likely"},{"startTime":951.73,"endTime":955.3000000000001,"body":"I'll find something they say interesting,"},{"startTime":951.73,"endTime":955.3000000000001,"body":"and we'll go off on a tangent and we'll"},{"startTime":955.38,"endTime":960.0,"body":"kind of flow a little more organically"},{"startTime":955.38,"endTime":960.0,"body":"than question, answer, question, answer."},{"startTime":960.0,"endTime":963.269,"body":"So I make sure that they know"},{"startTime":960.0,"endTime":963.269,"body":"that that's my style as well."},{"startTime":963.72,"endTime":967.409,"body":"So it gives us an opportunity to"},{"startTime":963.72,"endTime":967.409,"body":"really hone in on all of that."},{"startTime":968.13,"endTime":974.34,"body":"And one of my goals is to always get"},{"startTime":968.13,"endTime":974.34,"body":"them, the guest, to feel open enough,"},{"startTime":974.34,"endTime":977.88,"body":"to share parts of their story that"},{"startTime":974.34,"endTime":977.88,"body":"maybe they haven't shared before."},{"startTime":977.88,"endTime":982.585,"body":"So knowing what my goals are, I"},{"startTime":977.88,"endTime":982.585,"body":"want to know, all of the things I"},{"startTime":982.585,"endTime":986.904,"body":"mentioned, but I also have a goal of"},{"startTime":982.585,"endTime":986.904,"body":"listening for core value alignment."},{"startTime":986.9340000000001,"endTime":993.654,"body":"I also have a goal for, you know, whether"},{"startTime":986.9340000000001,"endTime":993.654,"body":"they can open up and share a little"},{"startTime":993.654,"endTime":995.514,"body":"more vulnerably than they have before."},{"startTime":995.784,"endTime":998.845,"body":"So those are the types of"},{"startTime":995.784,"endTime":998.845,"body":"things that I'm also looking for"},{"startTime":998.845,"endTime":999.6840000000001,"body":"when I have this conversation."},{"startTime":1001.514,"endTime":1006.644,"body":"So all that work you do around your"},{"startTime":1001.514,"endTime":1006.644,"body":"own clarity to find more authenticity"},{"startTime":1006.644,"endTime":1012.404,"body":"with this little preparation system"},{"startTime":1006.644,"endTime":1012.404,"body":"can yield that unique experience"},{"startTime":1012.4350000000001,"endTime":1016.095,"body":"with your guests every time so that"},{"startTime":1012.4350000000001,"endTime":1016.095,"body":"they're not on autopilot and telling"},{"startTime":1016.095,"endTime":1018.975,"body":"you the same story in the same"},{"startTime":1016.095,"endTime":1018.975,"body":"structure and the way they always have."},{"startTime":1019.4250000000001,"endTime":1025.405,"body":"And we can kind of find new gems in our"},{"startTime":1019.4250000000001,"endTime":1025.405,"body":"conversation that maybe hasn't been,"},{"startTime":1026.055,"endTime":1030.675,"body":"aired yet or released yet on anyone"},{"startTime":1026.055,"endTime":1030.675,"body":"else's show because your authentic"},{"startTime":1030.675,"endTime":1035.495,"body":"self and their authentic self, that's"},{"startTime":1030.675,"endTime":1035.495,"body":"not going to be found anywhere else."},{"startTime":1035.625,"endTime":1039.735,"body":"That's just a specific"},{"startTime":1035.625,"endTime":1039.735,"body":"combination and equation, right?"},{"startTime":1039.914,"endTime":1044.055,"body":"You and them together, but guiding"},{"startTime":1039.914,"endTime":1044.055,"body":"them in this way, will really help"},{"startTime":1044.085,"endTime":1046.875,"body":"you get to that unique interview."},{"startTime":1047.565,"endTime":1049.785,"body":"It's your job to tap into that."},{"startTime":1049.815,"endTime":1055.665,"body":"It's your job as the host, and to do it in"},{"startTime":1049.815,"endTime":1055.665,"body":"a way that serves the purpose of the show."},{"startTime":1055.695,"endTime":1058.665,"body":"So that's all those three elements,"},{"startTime":1055.695,"endTime":1058.665,"body":"your purpose, your listener's"},{"startTime":1058.665,"endTime":1062.895,"body":"purpose, and the reason your guest"},{"startTime":1058.665,"endTime":1062.895,"body":"is coming on your show specifically."},{"startTime":1063.555,"endTime":1067.785,"body":"So the true key to creating"},{"startTime":1063.555,"endTime":1067.785,"body":"a unique interview."},{"startTime":1068.535,"endTime":1074.7150000000001,"body":"And again, in turn, a consistent and"},{"startTime":1068.535,"endTime":1074.7150000000001,"body":"unique show overall is your commitment to"},{"startTime":1074.7150000000001,"endTime":1079.755,"body":"becoming you, your most authentic self."},{"startTime":1080.7150000000001,"endTime":1085.845,"body":"So to review, just remember the"},{"startTime":1080.7150000000001,"endTime":1085.845,"body":"three key elements to this was number"},{"startTime":1085.845,"endTime":1090.885,"body":"one, authenticity you're serving,"},{"startTime":1085.845,"endTime":1090.885,"body":"you're serving the service, right?"},{"startTime":1090.885,"endTime":1092.535,"body":"Serving your podcasts."},{"startTime":1093.255,"endTime":1094.065,"body":"Clarity."},{"startTime":1094.065,"endTime":1098.595,"body":"You want to get really clear on all"},{"startTime":1094.065,"endTime":1098.595,"body":"of those things because you and your"},{"startTime":1098.595,"endTime":1105.945,"body":"voice are extremely valid, so your"},{"startTime":1098.595,"endTime":1105.945,"body":"authentic self is, is, is valid as is."},{"startTime":1105.9750000000001,"endTime":1111.045,"body":"And the more we tap into that, the"},{"startTime":1105.9750000000001,"endTime":1111.045,"body":"clearer we get and the better we"},{"startTime":1111.045,"endTime":1115.71,"body":"can serve everyone who is showing up"},{"startTime":1111.045,"endTime":1115.71,"body":"for the show, including ourselves."},{"startTime":1115.98,"endTime":1121.1100000000001,"body":"So get clear, be comfortable, get"},{"startTime":1115.98,"endTime":1121.1100000000001,"body":"vulnerable, and you'll be able to"},{"startTime":1121.14,"endTime":1124.29,"body":"guide your guest towards uniqueness."},{"startTime":1124.74,"endTime":1128.6100000000001,"body":"And therefore you'll have"},{"startTime":1124.74,"endTime":1128.6100000000001,"body":"success in every interview."},{"startTime":1129.66,"endTime":1131.22,"body":"Thank you so much."},{"startTime":1131.28,"endTime":1133.02,"body":"I will see you on the other side."}]}