Episode 103 - Top Myths About Pivoting a Consumer Brand

Startup Confidential

Startup Confidential
Episode 103 - Top Myths About Pivoting a Consumer Brand
Oct 01, 2023
Dr. James F. Richardson

In this episode, I address some of the key myths about pivoting that I have heard. Most correspond to excess risk aversion for an ideal founder. You took the risk to start this business. Let’s not let risk in the back door and prevent you from pivoting to a better path to scale. In many cases, you do not need to see a sales decline at all. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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