You've probably heard the experts say, "You don't own Facebook so you shouldn't put all of your eggs in one basket." What does that even mean?
Obviously, you know you don't own Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest. Here's the skinny...
If you're relying on social media to communicate with customers, take orders through messenger, sell products, and market your business this is fabulous. But, it can't be the only place you spend your time and money.
The social media platforms can change in a New York minute without notice. This means some of the features you're relying on to "operate" your small business could be taken away. Even worse, they could take your business profile down for violating policies you may not even be aware of (because who really reads all of that legal stuff).
What would you do if that happened? Would customers still be able to learn from you, to order from you, to contact you? As long as you have other avenues for them to contact you and to learn about you, you're probably in pretty good shape.
But social media continues to change and will continue to change. What doesn't have to change is your email address and your website address. There is no excuse for any small business to not have both (insert tough-love tone of voice here).
I cover all of this and help you understand why these weird statements are so important to embrace. Let's talk about why you can't only rely on social media to run your small business.
Links Mentioned in this Episode:
Episode 4: What the heck is the social media algorithm?
DIY Marketing With Melanie Facebook Group