The Importance of Having Personality in Your Brand

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand has personality and why you need to put it out there. Keep in mind, the word personality doesn't necessarily mean high energy, fun and sexy. A personality can be calm, quiet, and simple...but how will we know if you don't put yourself out there.

I also share a real example of a HUGE company that didn't put their personality out there and left it up to their competition to do it for them...in a not so positive way. Ever since they've been working hard to change the persona their competitor created for them.

Links mentioned in this episode:
Episode 31: The Four Dimensions of Your Personal Brand
Mac vs. PC commercial compilation