How to Deal with the Concept of Market Saturation

Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."

Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you offer, then it would be highly likely that you'd have to spend a lot of time educating and convincing people why what you offer is even needed. 

Instead, consider that because you're not the only one...there must be a need for it (this is a very good thing) and that people are looking for it (also a good thing). 

So, how do you go about making sure they buy from you?