Hi and welcome to the Affiliate Insider Podcast with me, Leanne Johnston. This is a podcast for digital and affiliate marketers. Listen up as I explore the latest digital and affiliate marketing trends and give you the insider's view on what's occurring in affiliate marketing. Join us as we explore affiliate strategies, host expert interviews with leading affiliates and tech entrepreneurs, and discuss the latest affiliates and digital marketing trends. If you want to stay at the cutting edge of affiliate marketing, you're in the right place. Join me for this week's episode and let's get started.
SPEAKER_01If you're looking to launch an affiliate program but aren't 100% sure where or how to start, put your best foot forward and book a free agency call with us today. Affiliate Insider offers a range of agency services from strategy and consulting to technical integration, affiliate recruitment, and in-depth program audits. Our team will help you plot the right course, save you time to launch and scale a successful affiliate program and strategy. As one of the UK's top 50 rated agencies, as ranked by the Drum's Digital Agency Census, we've helped hundreds of brands launch and grow multi-million dollar programs across a range of industries. Why not book a free scoping call and let us help you expand your reach with successful affiliate marketing? Visit affiliateinsider.com and click on agency to find out more.
SPEAKER_05Welcome to the Affiliate Insider Affiliate Marketing Podcast. I'm your host, Leanne Johnston, and this week I've got the first of a three-part series giving you the highlights of our Amplify Summit, which happened just a few short weeks ago. My friends, if you missed this event, you're sure as eggs missed out because we delivered two days of jam-packed content, case studies, webinars, masterclasses, and eight hours of expert panel discussions all about the future of affiliate marketing, what it looks like, along with some amazing insights from experts that I gathered around the globe. If you missed it, don't worry, my friend, because I've always got you. Over the course of the next few weeks, I'll be dropping the key points we gathered from this Jam Pack two-day summit to bring you the highlights, nuggets, and key trending discussion points that we got covered and how they're going to apply to your marketing strategies this year. But before we begin, let me take things back a bit and give you some background as to why affiliate and slider hosted this summit and what we wanted to achieve. It's no secret that I'm a tad passionate about affiliate marketing. Anybody who knows me or follows me will know that that's literally all I talk about. And the future of this industry is on an exciting precipice. We have finally moved on from being the advocacy to SEO and social media and now with technology catching up, we are enabled to do more transparency and data as performance marketers than we ever had before. We're able to do some incredible things for brands when tracking is implemented correctly. And the truth is, affiliates has moved on from being a channel, as you'll hear very soon. Performance marketing adds intrinsic value to a brand's reach when managed correctly. And over the course of my two-decade career, I've literally seen it deliver exponential results. If you're new to the industry, let me tell you, you're in for a treat. Because right now we're able to understand and engage with our customers more closely online than we ever have before. And by implementing the right strategies, you can drive phenomenal results by embracing a breadth and depth of partners to build and understand exactly how your customers come to you and market with you in a more personalized way. This is really one of the biggest things that I love about this industry and also why I've built this podcast. I wanted to tell the stories that make up affiliate marketing as you're experiencing it right now, here and today. I wanted to pull together as many experts walking the walk and talking the talk to tell you exactly how you can take what's happening around you and really amplify your performance in the year ahead. The idea behind Amplify was to deliver a full 360-degree view on where we are now post-COVID and where we need to go to get better results. I wanted to think about implementation and understand how to focus our time to get more out of our partnerships and keep businesses growing. And I think we've done that quite successfully. So much so that we're planning to do it all again in June, but I'll tell you a little bit more about that later. For now, let me give you some of the highlights from the very first session and allow you to ponder these thoughts in the week ahead so that you can see how you'll implement these ideas into your own business and affiliate programs as you move forward this year. In this first clip, you'll hear from speakers Linda O'Connell from CJ and Sarah Bundy from All Inclusive Marketing as they discuss some of the very important points affiliate managers need to focus on in developing growth opportunities for the year ahead.
SPEAKER_02I think one key area to improve the growth for digital and affiliate marketers has to start with your affiliate partners, with CJ we also call publishers, as these are really your mechanism to reach the consumers. So it's imperative that you're continually reviewing your base of affiliate partners, whether from foundational exercises like categorizing them from your top performers, mid and long tailed, and seeing how you can optimize each of those, right? So moving them from long tail to mid to top performers. But most importantly, uh recruitment of new publishers and ensuring you have that diversified mix of the different types of publisher models, such as your cashback, your vouchers, your content. So you want to make sure, right, that you're not really over-reliant on just one type of publisher. So recruitment is so important for long-term sustained growth. Uh, it's something that's certainly at CJ, we've we've revamped our partner recruitment tool. So providing more transparency and information on the types of publishers that the advertisers want to work with is absolutely key. And I think also what we've seen is there's been a lot more new publisher models. So it's extremely important for brands to test any of these new publisher models and really understand how they can improve and grow their affiliate programs.
SPEAKER_05I love that. The partner segmentation, it's a massive thing that we need to be looking at as affiliate managers in our program. But one of the other areas that I think Sarah's very passionate about, and I want to call you out there to to talk a little bit about amplification. What are some of the things that you think brands should be looking at this year?
SPEAKER_03Yeah, I think there's gonna be uh a really um sort of pie chart mix of things that brands and affiliate managers and even executive teams are gonna need to take a look at that do range from having a diversified partner mix, which Linda said recruitment's gonna be really key, and new types of partners and understanding the data that's coming from those partners. Um, making sure that the the technology and the backing that's being used can actually customize the type of or track the customization of those different types of data. But I think alignment with branding and alignment with content teams and taking a really integrated approach to how affiliate functions versus it acting as a silo is gonna need to be a requirement going into 2022. It can't act as a standalone channel anymore. It is really there to amplify the entire brand, the entire uh audience experience, the entire story uh that brands are telling. So really understanding how to integrate affiliate partnerships and the strategy and the approach to this overall marketing mix is gonna be really key going into this new year. And then in addition to that is technology, which I'm sure we're gonna get into. Uh and in addition to that is an advancement of skill sets that I think is gonna be really necessary for this new talent pool that's coming into our industry. And I'm sure we're gonna get into some details about that as well. So absolutely a pie chart, I'm sure there's more to it, but uh we'll leave some some thoughts for the gentleman to speak to as well.
SPEAKER_05So we spoke a little bit about tech, and I want to kind of pull you in there, Zach, because you represent Everflow. Talk to us a little bit about where you think the application uh areas are from a technical standpoint.
SPEAKER_04Yeah, I mean the pie chart's a a good one, right? So let's uh build on that with a matrix, I guess, of you know, thinking about partners and affiliates, you know, uh as it's kind of been touched on. I think what's a big trend that's been happening over the last few years is no longer thinking we've got affiliates and we've got bloggers. It's really about getting everyone together as partners, thinking about potential audiences, whether they're B2B partners, whether they're affiliates, influencers, and then thinking of a matrix, where is that audience now? Where are they going to be? Where were they? And what integrations that you've got to speak to those people. So if you're using a tracking platform, you know, whether it's uh Facebook API integration or a TikTok integration, make sure that your tracking platform or the technology that you use allows you to speak to that audience. And then obviously you've got all the data and the granularity and the continual optimization that goes along that. But that's why I would say if you're spending a lot of time fixing things to make sure you can talk to your audience, you're probably doing something wrong within your kind of tech stack.
SPEAKER_05I love that. A really big program already to echo, you know, meeting your new targets in this new year.
SPEAKER_00Yeah, I'm really looking forward to growth in a couple of areas. Um, number one is uh media, traditional media continues to explode uh for us. It's been on a really crazy upward trend the last few years. I mean, five years ago you couldn't get a major newspaper to return your call. Now uh major newspapers are some of our biggest partners and they're super engaged. Um, they've got high-level people on board that are responsible for driving growth through performance, which is amazing. And so it's not so much a matter of, you know, how can I recruit them now? It's more about which ones do I want to partner with and how can I best activate them and how do I manage those relationships. And uh, we're also big into kind of building our community of partners at Fanatics. And we've got, you know, Facebook groups and things like that that enable us to connect with our partners where everybody can have kind of open conversations and ask questions and we can push out information on you know opportunities that are coming up and you know, just trying to connect with those partners where they are, and that's gonna be expanding into Discord and other any kind of means that that you could uh use to connect with your partners, um, we need to be where they are. And we need to have those conversations where they're gonna be. Um, and especially as the line between you know the gaming world and the sports world are are crossing over a lot, and you've got a lot of you know athletes that are streamers and people that are playing sports games that want to promote, you know, promote our product. And so we want to make sure that we're you know living in their environments and able to uh set them up with the tools for their success.
SPEAKER_05And I like what you and Sarah have said there, because you know, Sarah was talking about the fact that this, you know, we can't run our partner programs in silos anymore. Linda was talking about the fact that we need to segment out, and you've just verified that with what you're doing on Fanatics. So I love the fact that we're all on the same page in the first question already, which is great. We're all seeing the industry in the same space. Um and that gives a little bit of commonality for the rest of the conversation that we're going to be having. So let's talk a little bit about understanding that customer buyer journey because while it's very important to be where your partners are, it's also very important to understand that your partners are where your customers are. So let's talk a little bit about understanding that buyer behavior more deeply and enhancing your performance and your affiliate programmed growth to match that buyer awareness journey. Anyone from the floor can take this question first.
SPEAKER_03I can jump in here just with a couple of initial thoughts. I think there's two things that are going to really make a big difference. One of them is data, really having a clear click-to-consume path analysis of what is actually happening with each of the different buyers and buy affiliate type. So that you see which affiliates and which publishers are contributing to different stages of the transaction and what impact individually they're having on those different stages of that buyer path. Adding on an additional layer of consumer insight data, whether it's um, you know, geographic data, if it's demographic data, anything that we can add in that gives us better insights into age or, you know, commonalities, what it what are sort of like uh, you know, you've got uh a group of customers who buys this because they like these particular things. Are we able to identify another group who hasn't purchased that product but have similar characteristics and traits where they're more likely to convert? So those types of insights I think are going to be really helpful for understanding that uh consumer journey. The other side of it is understanding the product on the affiliate manager level and being doing a really good job of communicating the value propositions and the differentiators of those products. So almost becoming a product specialist and being really good at cross-selling and upselling and communicating and educating as to why that consumer would choose that product over something else that's in the market. So marrying those two things together, I think is going to be a way to amplify uh the consumer journey as well as help with conversions and drive growth uh this year.
SPEAKER_05Way Tomkin and Zach measures Echo V sentiments and some important stats around leveraging events and content partners, especially during seasonal periods, and how your attribution relationships should work at partner level versus just as a group level.
SPEAKER_00I think you know, kind of building on what you know what Sarah and Linda have been saying is you know, having that understanding at a partner level of what's going on uh with your program and in addition to your uh platform metrics, you know, making sure that you've got your internal metrics as well so that you can really see what individual partners are doing, what roles they're playing. And you know, what one of the things that we thought was was really interesting is we we took a look at you know your coupon sites, your cashback sites versus your content sites and took a look at some metrics like you know, first click, last click, same session to see, you know, who had closer to a one-to-one relationship between traffic sent and conversion. And we saw some really, really crazy numbers um in there where when we had some some big events like Super Bowl or National Championship for college football that's coming up, when we had um an engaged content affiliate, they were 95% first click, last click, same session. So that was that's about as clean a traffic as you could possibly be looking for. And we decided that we wanted to make sure that we were engaging with as many of those types of partners as possible that were appropriate to the event, and also make sure that we had our attribution rules set up to reward them and to make sure that, you know, if coupon site was to dive in at the last second or whatever, that you know, they wouldn't be pulling traffic from that partner that actually sent somebody in there that was ready to buy that, you know, chances are also hadn't worked with us before. Having that understanding at the partner level, um, in addition to just the group level, is huge. And I think a lot of us were making um you know, back a couple of years ago, before a lot of this data became more available, um, we're making a lot of you know kind of broad generalizations, but you really do have to dive in because different coupon sites behave traffic behaves differently, different cashback sites traffic behaves differently. Um, there's some partners that are amazing if you're looking to clear out stale merchandise. There's some people that are really good at moving new product. And so having those understandings of what different individual partners are good at as well as what different types of affiliates are good at can really help you elevate your game. And then having a way to communicate those opportunities effectively and you know have those partners segmented um is huge.
SPEAKER_05So what I'm picking up from you guys here is, and and Zach, I'm gonna come to you in a minute because I know that your tool also does some really cool user state management, but what I'm picking up here is two key trends. One is that it doesn't matter how big or how small your program is, you need to be using the data more in 2022 to make informed decisions and to figure out which partners you need to be working with and what types of traffic sources you need to be working with. And secondly, you need to be educating your affiliate management team a little bit more intensely so that they know what to look for because we are moving out of the era of where affiliate management is just relationship building or or sales. So I'm gonna kind of leave back to you guys to now discuss so anybody can step in here.
SPEAKER_04Yeah, I mean, just to sort of uh do that last point on the attribution and understanding the user sort of journey better. I mean, I would definitely echo all the points being made there in the sense that one big trend is the unifying of all your media buying. So whether you're buying from Google, Facebook, you know, TikTok, Instagram, you want to see that all under one unified dashboard. And as Wade was saying, first touch, last touch attribution is kind of central. And another great way of doing that is breaking down your offer or product, whatever it is, into different stages, running reports on that. Um, and then what we've been building, uh, which is live and and we've brought on a lot of kind of fintech businesses, sort of based around this, is this user state management or user-based reporting that you can do where it's non-personally identifiable information and you can run very detailed custom reports on I want to see all users that have spent over X amount or something similar. What you can truly understand from that is the true sort of ROI on different channels because maybe LinkedIn is providing you users that are worth twice as much as Facebook. Uh, and by being able to see that gives you, you know, where you need to actually be spending your money.
SPEAKER_05Wow, that was an interesting segment. So to sum that all up, just in case you're on the train or in your car listening versus at your desk taking notes, these are the key points I loved and think you should think about from this initial segment. One, improve your partner segmentation and build your program reach by diversifying your partner recruitment to match the customer buyer awareness journey and ensure that your partners are building scale in all possible touch points. You're gonna have to stop working in silos. I think the biggest thing we have taken on here is understanding that affiliate marketing is no longer just a marketing channel. Performance marketing now transcends multiple traffic sources. And in this new content curated world we're working in, partners will come in all shapes and sizes. And we need to be on the lookout for those who drive incremental value no matter where they fit into the traditional moles. The third point I took away from that is fix your tech. Make sure your affiliate tech is working harder for you this year because it can and it should. Adapt your program to do the heavy lifting from onboarding to payments. How are you managing your partner experiences and how are you giving them the same service that you would to a paying customer? How are you offering commercial deals that can be specific to the kind of partner that you're working with too? Use your technology to automate these functions. The fourth point that I took away from that was take a look at how traditional media partners can contribute to your program growth in a symbiotic way. We've seen and heard that a lot more media partners are migrating to the performance model as they now understand the value prop that this brings. But we need to adjust how we manage these partners differently to traditional affiliates. Educate your team on how to transition their skill set from a one-size-fits-all affiliate marketing approach and unify your media to one dashboard so that you have clarity on user state management, which is something that Zach detailed in this section. And the fifth point that I took away from all of these talks was understand your buyer ad transaction behavior and match that to your affiliate program. Sarah said it so well when she spoke about the importance of using your customer data to understand your buyer type and benchmark that back to the affiliate type that you're looking at and look at the tick journey that these customers follow and how that translates back to your attribution modeling. I love the fact that she also talks about affiliate managers becoming product specialists, because that's a key point to sell your program effectively today. And many affiliate managers still don't do themselves justice by really knowing the product that they're expecting their affiliates to sell. If you didn't look too close at your data outside of who sent you sales, you better start looking more closely at your BI and intelligence teams now because data is very much driving the way that programs deliver growth. And as we peer ahead and look to amplify your growth this year, you're going to find that data is going to help you make these decisions. There's no doubt that relationships are still key to growing your affiliate program. But as Linda mentioned, the affiliate channel is a channel of many channels now. So understanding the consumer journey by partner type in 2022 is going to become super important for you. Education. People, this is a year of continued education. The need for continued staff development and business enablement. As affiliate marketers and managers, we need to develop a culture of research and development within our teams. Interdepartmental communication is key to leverage better business and performance growth. It simply is not going to be enough to sell through your affiliate career with good sales skills or good customer service skills. You'll have to go deeper this year and learn and test a lot more. You need to be investing in your own skills development to stay ahead of industry trends. And this is a job that requires relentless learning. Managers at brands, networks, agencies are all tasked at making sure their frontline managers and executives are operating efficiently, both externally with partners and internally too with other regional and channel related marketing teams. Here's what the panel shared about their own businesses and what they're currently doing to push this point forward in their own teams.
SPEAKER_03This goes for both people who've been in the industry for a really long time, as well as new people, new talent that's entering the space. Yes, relationship management is always going to be important for our particular industry since we are in partnership marketing, partnering, but the data, understand data is going to be really key going forward. We can't get away with guesswork. We have to be able to interpret what the numbers mean and what to actually do with it. So it has to turn into action and being able to communicate. Communicate upwards to whoever it is that you're working with or even cross-departmentally to say the numbers are telling me this. And therefore, actually it makes sense for us to invest 10% more into this particular type of partner. Let's do a test and learn. Let's do some RD. You know, and it gives you an opportunity to request more resources and budget to the areas where you know it works and the data proves that it's it's worth the investment. So I think data analysis and understanding what to do with it is going to be key. I believe that um presentation and negotiation skills are gonna be key. There's a lot of people who still don't feel comfortable building decks, they don't feel comfortable presenting to um upper level management, they don't feel comfortable presenting to publishers on how they perform their putting forward ideas. And that's gonna be a requirement going forward in order for you to be successful, in order for you to get buy-in from a publisher as well as from your leadership team. Both of those things are gonna be essential. And then the other side of it too is just tech, understanding how different tech partners work, understanding how you can leverage automation on your own in order to actually scale the program further. Um, maybe moving away from working within your emails and online and being able to work and build out sort of CRM that you can use or some kind of a project management system so that you can share insights and share contact information, a tech site is going to be equally important. I feel there's a lot of stuff that we're gonna need to learn, like PLs. People who are managing programs really need to understand how the affiliate program actually impacts the upper level corporate goals and objectives as well as profit loss statements. Um, so I think having an overall strategic approach where they understand different channels, how to communicate what the data is saying and still maintain that strong relationship management is gonna be what the best affiliate managers are able to do.
SPEAKER_05I absolutely agree with that. And these aren't soft skills, they're not skills that you pick up just by working in the industry, they're actually things that you need to go and learn. So either through self-development or through, you know, getting management leadership involved in your businesses as well. I think that's incredibly important because we all here want to see this industry elevate. And in order to do that, we need to make sure that our people are trained and that they are adept at dealing with customers or clients or brands or even partners in that respect. What do you guys think are going to be the key things that you'll be sort of getting your teams to focus on in terms of their development this year?
SPEAKER_02Well, I can chime in and because we've obviously have quite a wide account management team, but 100% what Sarah had said as well, that's that's part and parcel of what we are our expectations are for our account management teams and part of their training as well. To Sarah's point, we spend a lot of time actually working with a number of our brands to to educate further up internally and help our client day-to-day contacts more educate within their business about the affiliate channel. We also often, I don't know if it's uh the same for Sarah, um, you know, the other guys, but often our teams have to manage where brands uh have fixed budgets for affiliate, which is kind of goes against the whole performance marketing ethos. So we, our account management team, spend a lot of time educating our brands within the the business to like higher up within the business to um explain about affiliate marketing that it's a true performance-based challenge. So channels, so once you really know, you know, your margins, what you can afford to pay on a guaranteed transaction, you really shouldn't be restricted by a budget. Because affiliate, it's it's just not a switch-on, switch-off uh channel compared to some of the other digital marketing channels. So that's certainly, and I'm sure we all play our part in trying to educate, you know, within marketing departments, right? We're trying to elevate the whole affiliate channel. So that's certainly a key area where we very much focus. Um, it's not for a lot of our brands, obviously, understand it and they're not restricted by budget, but you'd be surprised by some of the the kind of well-known bigger brands that that's just how their business is such a beast and that's how they have to work. So um certainly that area is is something that our our teams focus on um when it's required to, yeah.
SPEAKER_05Now Red, I want to actually come to you because you've got a Mahusa program and you work across multiple different regions all over the world. I mean, how how does this point set the teacher?
SPEAKER_00Um yeah, and it's it's something that you know we are are pretty open-minded about the way that we we structure our budgets. I mean, it really is something that's based on, you know, are we hitting our ROI goals? You know, we have a lot of flexibility uh to lean in or lean, you know, or to pull back from different types of partnerships to you know, kind of do what makes sense according to the metrics. And I was gonna add earlier that, you know, for somebody to thrive right now in affiliate management, you really do have to have an understanding of data, you have to have an understanding of attribution and to be able to fight for your channel and to be able to make the case because you know, I still see uh when I when I consult, I still see a lot of situations where people are talking about fixed budgets for affiliate and it it doesn't make any sense. And it's like if if the people that were higher up the chain had an understanding of you know what we can really bring to the table, you know, with a performance channel, I think that would go away. But I think that, you know, you you in companies like that, they tend to be hiring, I think they're hiring people that aren't experienced that can't make that case, and people just kind of sit back and live with it. And that's unfortunate. And, you know, we honestly had a situation, you know, at the end of last year where we were pulling back on a lot of other channels, but affiliate got to stay in because we were very, very profitable, very, very efficient, and you know, we had built a program according to best practices and you know, based on the data. And so, you know, when it came time to decide which you know, which of the different channels were going to be pulling back and and you know, we you know, getting their ROI goals cranked up, they let us keep doing what we were doing because they knew that we were doing it the right way and they knew that our approach was data informed, and so they let us stay in and we had a record year. And you know, we were really happy to see um you know some huge gains with our our you know UK and European programs uh because in the past, you know, they had been running a different playbook. Um, when we acquired the company, uh there was Manchester base that was running things over there, they had a different way of looking at things. I went over there about five years ago when we bought the company and pitched them on the way we were doing things, and that the you know, the way we could make things more profitable and more sustainable got ignored for a couple of years. But the team that I have in there now is doing things the way that we you know put them into play over here with some modifications because it's a little bit different market, but their profitability is through the roof. And none of the top line damage that they thought was going to happen happened, and all they did was become more efficient and uh you know a better business that we can then lean even more aggressively into because now the business is healthy.
SPEAKER_05Okay, that's great. Zach, from your perspective, because I'm pretty sure that you've got training that you need to run, but from a technical side, and I think it's important that we touch on this because we're saying that you know understanding of data and using your technology is important if you want to amplify. What are your thoughts on this point?
SPEAKER_04Yeah, I mean, in terms of the things I think that we're working on for the future, I just wrote down kind of six points there just as I was thinking about other people saying things. And I, you know, and mainly I I think it's kind of like simplifying the product. Yeah, you know, it the the the ecosystem is very complicated now. So, from a user perspective, particularly as we deal with bigger and bigger brands, the points that were being made earlier of someone that's perhaps running a part of a performance program doesn't necessarily have 15 years affiliate experience and is used to placing postbacks and all of that technicality. And so simplifying the platform is is a big focus for us. Uh internationalization, you know, languages within the UI, etc. But also automation, so helping, you know, the system do a lot of the heavy lifting and so that people can focus on the much more fun stuff of meeting people and building those relationships which can't be automated through technology, thankfully. And then things like kind of compliance as well. That's a big thing for lots of big brands. So whether it's uh the standard things like GDPR or CCPA, or whether you move into more kind of advanced stuff in the States with SOC2 compliance and things like this, this is very important now where a lot of big brands want to see okay, do you have things like two-factor authentication on my affiliate signing in? And this kind of stuff. Can I see where the users of the platform are logging in from? So I think those are the trends that we're working on. And then the last point is really kind of service. It sounds cheesy, but you know, helping people actually use the platform, provide them with the training that they need to be successful. With any SaaS tool, you can give someone a login and that's a quarter of the journey done. You know, you actually need to help people to use the platform to get value from it so they can refer business and be successful.
SPEAKER_05Yeah, it's not about the tool, it's about how you use the tools and how you use the partnerships that you're making in order to actually amplify that growth. And I think the key trend that I'm picking up from you guys here, and and I'm like super amped that you've all said this, is because we simply can't rely on vanilla marketing anymore. What do I mean by vanilla marketing? It's like we can't do things in the way that we've done then for previous years because the fact of the matter is more people are jumping on this bandwagon. There's many more brands out there that are using referrals and partnerships. So, how are you actually gonna stick out from the crowd? No more vanilla marketing. I want you to think on that this week. How are you going to be stepping out in a crowd this year to grow your affiliate program and performance marketing results? That's where I'm gonna leave you for this episode. It's been my pleasure to share the first of this four-part series as I share the highlights of the Amplify Summit with you. I want you to tune in next week for part two as we go a little bit deeper into the future trends digital and affiliate marketers are going to need to look at to grow their business, engage and grow their affiliate networks, and keep driving consistent sales. Looking forward to seeing you next week and sharing loads more methods of wisdom with you. Thanks so much for listening. If you're listening to this podcast and wondering how the heck you missed out on Affiliate Insider's Amplify Summit, don't worry, we'll be hosting our Elevate Summit on the 14th to the 15th of June. Simply head over to affiliateinsider.com forward slash events and click on the Elevate Summit to register now.
SPEAKER_06And that's a wrap for this week's Affiliate Insider Affiliate Marketing Podcast. If you're loving what we're putting down in this series, head on over to Apple iTunes and give us a five-star rating and subscribe to our podcast channel so you never miss another insightful episode. Tune in next week for more digital marketing insights and traffic driving tips, tricks, and strategies to keep your digital marketing fresh and your affiliate program driving consistent sales. Making a high-quality podcast like this takes a lot of work. That's a fact. But not when you hire copers. With our WhiteGov Experience, we handle everything for you. From guest outreach all the way through to publishing and promotion. We handle it all. You show up to hold great interviews and build relationships with your guests, and we take care of everything else. Podcasting is not just about the audience. Every podcast interview is the start of a new relationship. With a weekly podcast, you would build relationships with 52 ideal partners or prospects through your podcast interviews over the next 12 months. Do you believe that 52 new relationships would grow your business? We do. Contact Jason at CopusKo S dot com and let's talk.