Hi and welcome to the Affiliate Insider Podcast with me, Leanne Johnston. This is a podcast for digital and affiliate marketers. Listen up as I explore the latest digital and affiliate marketing trends and give you the insider's view on what's occurring in affiliate marketing. Join us as we explore affiliate strategies, host expert interviews with leading affiliates and tech entrepreneurs, and discuss the latest affiliate and digital marketing trends. If you want to stay at the cutting edge of affiliate marketing, you're in the right place. Join me for this week's episode and let's get started.
SPEAKER_01This podcast is brought to you by AMP. Affiliate Insider is an independently owned business. So we're sponsoring this podcast episode to showcase our exclusive affiliate management performance program. AMP is our unique program for affiliate marketing program managers. We've helped hundreds of affiliate managers across a range of brands to get the best of their affiliate partnerships and build consistent sales. Take the access each semester of very limited, so don't miss out. Run as a live coaching session once per week. This 12-week intensive training program is suitable for affiliate program managers at all levels. You will learn proven tactics and strategies that allow you to upscale your program or team performances. Grow path your sales using tried and tested strategies that have been gained from decades of experience running million-dollar affiliate programs worldwide. For more information on what AMP offers or how to book your place on the next open cohort, please visit affiliateinsider.com and hit the training button to find out more.
SPEAKER_05Welcome back to Affiliate Insiders Affiliate Marketing Podcast. I'm Leanne Johnston, an affiliate marketing lover, the founder of Affiliate Insider, and longtime digital marketer. And this is my podcast, all about you guessed it, affiliate marketing. If you're just joining me and are new to the pod, each week I take a look at the affiliate marketing industry and pick a subject around our season's theme to explore the world of affiliate marketing and this fast-paced industry and exactly where it's heading. If you're tuning in, you're in for a really insightful look at the cashback loyalty and incentive segment of affiliate marketing, which we discussed in depth at the recent Amplify Summit. As we share the highlights from our virtual learning event, which took place in January, I'll be sharing some expert tips, advice, and insights from a variety of the experts who came together at this event to talk about amplifying performance in 2022. Now on with this week's marketing episode. This week, I'll be talking to some of the most interesting topics that commonly get asked at affiliate events. And indeed, it was one of the areas that I spoke about at this year's Performance Inn, live event in London, attribution modeling and partner value in the e-commerce space. If you're not sure what attribution is or what it does, or how it should be used in your affiliate program, stay put and tune up the volume because in this episode, we are diving deep into understanding where and how to get better value from your e-commerce partners. Thanks to our sponsors of Impact.com who hosted this informative panel at the Amplify Summit in January. And speaking of events, if you've been hiding under a rock or haven't heard yet about my Elevate Summit, get on over to our website and register your interest to where this is shaping up to be one of the hottest virtual learning events we'll be hosting this year. Head on over to affiliateinsider.com, click the pink Elevate Summit button and register your seat now. You won't want to miss out on the expert panelists, the detailed masterclasses, and all the learnings that you're guaranteed to get by coming to our affiliate insider digital mixes and virtual events. And if you need help with your affiliate program, now's a great time to get in touch with us. Our award-winning agency team can diagnose and assist with affiliate program launches, migrations, and even help you scale up promotions to get you the support that you need and the expert required to run a successful affiliate program. You can talk to a human by heading on over to our website, www.affiliateinsider.com, and clicking the agency tab to find out more. Now, without any further ado, let's get on with sharing the insights from the e-commerce debate that took place just a few weeks ago, along with impact.com, our generous sponsors, Klana and Piggy, Link Connector, Top Cashback and Reward Gateway, a truly fantastic splice of the e-commerce, cashback, and royalty marketplace, and colleagues that are absolute thought leaders in this space to talk through some of the benefits of their partnerships and how to leverage them to amplify your own growth. I hope you enjoyed the key points that we shared here as much as I did. We start the first session with the most common question that I always get asked by our agency clients. Should we be working with cashback and loyalty partners? And if so, how best should we do this? Slo Grams Hammer from Impact.com took the experts' panel through their paces in this session. And here's what they all contributed to answer that question.
SPEAKER_03Brown should be leveraging these kinds of traffic sources and relationships to exponentially grow brand reach and build customer engagement with that model. I'll um maybe ask Chud to start off on this topic with his perspective, um, and then we'll follow up on that.
SPEAKER_02Yeah, so um, as you mentioned, Florian, um great observation that with the success of um you know these um traffic sources uh from affiliates, there's been a lot of scrutiny. You've seen the scrutiny from brands in the uh in the terms of lowering commissions or actually not even working with and risking the losing those customers to their competitors um at these. Um what we talk to brands about a lot is actually starting as a starting point, looking at your competitors. What are your competitors doing in this space? Because the customers uh to the voucher sites, to the cashback sites, um have a lot of brand loyalty from their users. They have a ton of data uh from those users they can target, and and as um a brand that doesn't work with this source of traffic risks losing that traffic or that exposure to the uh to their competitors. So we always say that's a starting point uh for analyzing or evaluating whether you should look at this channel as a potential source. Um, and we never recommend actually eliminating um this source. It's really a function of how do your users, how does the traffic get through, what are all the engagement points, and and and and and talking to these partners about uh how to interact with this lease. So that's the starting point for us.
SPEAKER_03Yeah, that's a that's a really that's a really good starting point. Thank you, Juds. Um we'll we'll come back on on to the question of measuring the value a little bit later on in the session. But um I think James, from your perspective and and and your long experience with this sector, I think you probably heard every variation of that question that can be brought to you um over over your um stellar career at Top Cashback. What would you two say say to somebody that um presents that question or a form a version of that question to you?
SPEAKER_06So I guess to answer the very initial question uh at the start, should brands work cashback sites? My short answer would be yes. Um but um I think uh I think there's a couple of things to consider. I think first of all, um you have to understand that cashback sites are often kind of big brands in their own right, and and Light Street's mentioned have a lot of law customers. So um, you know, anyone in the UK may well have seen all the TV advertising um and radio advertising that we did off the back of Q4, which we've actually been running since I joined. So over 10 years we've been running kind of TV advertisements pretty much non-stop, which has obviously helped with with our growth. Um, so you know, customers are ultimately coming to us first a lot of the time, and I think that's kind of a really important you know thing to understand is that you know it's it's a very long way away from kind of you know when Cashback science first came around, where we'd be the last place that people would go, um, and now often it's the first place. But I think in terms of the other things as well, over um you know what else brands can get from it, you know, it's about kind of working with brands to understand that. So you know, we've done marketing campaigns where we've helped sell you know individual you know titles for video games like FIFA and stuff like that, for example. Um, I think in the US we we sold Walmart out of Frozen when that came out on DVD years ago, um, you know, and and things like that as well. So it's it really is a case of understanding what the brand is trying to achieve. Um, obviously, you know, most people say new customers, and but a lot of people just want sales as well, um, and really kind of working with brands to kind of leverage off the back of that.
SPEAKER_03Great stuff. Uh thanks, James. Um, there are different uh segments to cashback and loyalty. I'd love to hear a bit more from Heddo on on you. Obviously, you have a very different take here with your business model. What what what's your version of these questions that you sometimes get and how do you respond to them?
SPEAKER_00Yeah, I think to be honest, if you look back at employee benefits as well, it's changed massively over the last sort of 10, 15 years. I mean, I know certainly when I I moved to London and we were talking like 10, 12 years ago, I didn't even know what employee benefits were. Um, and really, especially you know, as a result of the pandemic as well, that has changed massively as well because there are many businesses who just haven't been used to sort of building that trust necessarily with their employees. And they're just certainly around sort of agile working. Agile working wasn't a thing over the reason you know, the last however many years. Agile working and flexible working, however you want to put it, has become more and more popular, and especially as we begin to sort of go into that new norm, not people aren't going to necessarily want to go back to working it uh in the office in its entirety, they will want to have that flexibility. Um, so with that, I think you know, businesses would look to employee benefits providers for that support in order to sort of build that trust and transparency in their communications, and and particularly as you know, the importance on employee well-being is really high, you know, agile working is here to stay. So the importance of having a benefit scheme which it helps you with promoting your work culture, uh, and in a lot of cases is a cheaper alternative to pay rises when a lot of companies have been financially impacted, is at the top of the priority list of many HR teams. So, with that in mind, because it is growing at a rapid pace, it's obviously going to be introducing new customers and a big pool of new customers to advertisers. So they should really sort of begin to maximize on that. And some of those products would include, you know, if we've got like cycle to work schemes or holiday trading or even book benefits, um, any different types of those products go a long way to improving mental health. So if that is something that businesses are increasingly uh adopting, then it makes sense for brands to really jump on that.
SPEAKER_03Yeah, so kind of more 360 degree on the overall uh benefits of working with with some of those models. On the one side, we've got brand recognition and loyalty, and there we have wider employee benefits as well as a completely different type of brand recognition. Um, I mean, Brian, from a from a Klana perspective, like Klana is still a relatively new entrant to that market, and you're still going about it um in a slightly different way. What what would you um what's your version of this and and and how do you respond to this challenge?
SPEAKER_07So I think from a Klana perspective, it's hard to kind of compare apples and apples. However, Klana with the acquisition with the the toolbar which uh involves cashback kind of would lead into it. I think it's good to kind of take an holistic approach to this question. I think um echoing what you know James has said, you really got to evaluate the goals and the KPIs of each publisher. Um, I think the main thing is you know cashback and loyalty. What they can bring is there's there's normally two things that they can bring in full, like the full marketing um funnel, and that's they can further you know brand awareness and produce actual sales. Um I think you know, cashback voucher and loyalty programs are a cost-effective way to ensure people actually convert, but more importantly, you know, they're able to bring an entire new audience to the brand. Um the key takeaway from what I've learned is you know, people who use these kind of publishers are savvy shoppers, and uh they're incredibly loyal to um each different brand. And what I mean by that, through my experience in QuickCo, you know, you either use QuickC or you use top cashback, there's not you know often overlap there, um, except for a few you know super users. Um and the reason for that is simply because you know everybody loves a deal. Um, but going back to the super shop the shoppers or savvy, um, the main thing there is because they're so loyal, a lot of these people go about their lives and they won't actually make a purchase unless there's some form of incentive in there for them to actually convert. Um so essentially you'd be wasting that you know potential user base from actually ever seeing your brand or actually making ever get in the sale. Um I like to go and uh use something that's quite cheesy and say, you know, if you don't buy a ticket, you can't win, and you know, people are spending fortunes on PPC, SEO, and all those good things. Why wouldn't you use you know cashback and all those good things, which are right at the bottom of the funnel, which are set on margin to, you know, a small fee to get them across the line is the way I think of it.
SPEAKER_05The long and short here is you have to decide what is best for your business. You should be working with a variety of partners in your affiliate program to ensure that you're covering every part of your customer buyer awareness funnel or journey through to conversion. Look at your marketing goals and KPIs and match these back to your own business objectives. Make intelligent choices and make sure that you're using different partners for different reasons. It could be brand awareness, it could be to drive new sales, it could be to help with distribution into new markets or even just leveraging brand reach. You really need to understand the program and partner segmentation that matches your business needs. Use your data sets intelligently and make these decisions intuitively. Look at how your partners can leverage their marketing channels to meet your customer niches and talk to your partners to understand their audience segments to ensure that they are matching your own. Remember, shoppers are savvy and everyone loves a deal. So don't be so quick to discount these kinds of partnerships within your program. You need to diversify and ensure your entire fun of acquisition is covered too. Next up, the audience started to get quite involved in this discussion, and the panel of experts took a few minutes to stop and answer their questions. Yep, we went off feast. And when you come to our events, you'll probably find that we do that quite often. And the experts started to talk to the audience to help them to understand where and how they could leverage these segments and build brand loyalty using partners, as James Little from Top Cashback discussed.
SPEAKER_03The question here from the audience is customer engagement is key. Competitors can show what works for them, but how can how can we drive brand loyalty in our own brands to distinguish them as unique? I think there's quite a lot into that question, but I think I would argue that each one of those loyalty platforms or cashback brands are brands in themselves. Um maybe James, and you know, Top Cashback has done a note, Top Kashback has done a lot of work at uh and in positioning um TCB as a as a as a brand in its own right. What would you say here for brand differentiation and customer engagement?
SPEAKER_06Yeah, it's an interesting question. I think it I I'm trying to understand the the exact kind of basis of what the question is here, but I think there's two things I would say. So I think there is the there is brands like ourselves who have built um our own um brand and and our own low customers. And there was another interesting question that came through around referral schemes, and it's actually interesting that um one of our biggest forms of traffic still and source of new members to our site is customers referring other customers um and their friends and their family and everything else. So we still have a referral scheme that works really well there. So I think when you there's there's stuff that we've done to differentiate ourselves over what our competitors are doing, but I think how brands themselves um then do that is obviously you've got the normal stuff over you know getting in front of our users, but I think you can go a step further than that as well. So um, one example um is if you look on our site, we have lots of reviews of that customers have left over. Normally it's them saying, Yes, I've got my cashback, it's great. A lot of them are no, I didn't get my cashback, that's great. Um and you know, and tracking is still a lot of fun. But I think one area there that I've seen some brands do, which I think is really interesting, is actually encourage their own um customers after purchase to go on and leave some positive reviews and stuff like that as well and share their experience. Um, I've seen other brands where um, if for example, it's an insurance brand and kind of maybe you've kind of started your journey off but you've not finished it and you've called to ask questions, like they already know who you are, they already know you've gone through the cashback site, they've helped you complete your journey and stuff like that. And I think if I was a brand that was trying to kind of differentiate myself from everyone else on there, those are the kind of things I start looking at. Is about how do you make sure that you give the best possible journey to customers, um, and how do you make sure that you know that those customers get the best possible service, you know, pay quicker, all that kind of stuff as well. So the customers get their money quicker, which is really important too. So I think there's all those kind of stuff that brands can do to kind of, you know, on you know, sites like ourselves to really kind of you know stay ahead of competition.
SPEAKER_05Yeah, I loved what James said about customer and service experience because I think affiliates are grossly underutilized in programs in this regard. Think about where your partners can not only drive sales, but also where they can influence your customer service and experience for your brand too. I see a lot of this in the iGaming industry where affiliates are not only immediate partners, but they tend to resolve customer queries and client issues quickly too. Providing an additional layer of service for brands they are promoting and helping to support positive customer experiences and referrals too. Getting back to the discussion points though, we went on to talk about how affiliate marketing has evolved from the simple referral scheme into a more complex component of brand and acquisition marketing. My friend Cheats Humphreys from Link Connect to jumped straight in on that point to talk about the then to now in referral marketing and how you can develop your own brand ecosystems and understand these to take a closer listen at the snippet.
SPEAKER_02I think a lot has come into discussion already from the panel as it relates to the fact that, you know, that's kind of what this um segment is is a modern day version of the referral scheme, right? You have um, you know, uh cashback sites, and I think the point's been made several times here that you have cashback sites and voucher sites that have their own ecosystem, their own brand, their own loyalty. So I think if brands you know stop focusing so much on how do I get brand loyalty from their customers and think more in terms of the fact that these customers or these users are loyal to these particular um sites. You know, I'm you know, James brought up the point of how much how much branding they're doing. Um and and and and certainly, you know, Heather's company, their whole business model is about providing the service um um, you know, to employees um uh of various segments and and and you know uh certainly as as well from um uh what Brian's been saying. So I you know, I think that if if brands think more about the fact that these users are loyal to these particular brands that exist in these affiliate sites or these publisher contents, and how do I interact with them, how do I work with them based on the data that they have on these users that match my brand, that's a better starting point.
SPEAKER_05Think about how you interact with your partners. Match what you need for your brand. Start with the end in mind, as they say, and work backwards to figure out exactly what partners will work for your brand and KPI needs, and then plan accordingly. It's not always necessary to work with every type of publisher, and indeed you should be selective based on the previous point in terms of matching your buyer funnel to the traffic sources that you're engaging. In this next clip, the panel discusses browser extensions and new aspects of leveraging sales in this evolved form of advertising. They take a look at how browser-based applications can play an important role in reminding customers about different products and offers and also leveraging different times intuitively. As Brian McGaggan from PE and Heather Peebles from Reward Gateway explained.
SPEAKER_00We utilize the browser extension, and I think you know they do it is a powerful tool in being able to track um customers. And of course, you know, majority of the time, obviously, with being a browser um extension, is for a lot of the members, they won't necessarily know that there is an offer available to them through their closed employee benefit scheme. So obviously having that browser extension to remind them of that is obviously key. So it obviously benefits the user here, but more so than probably the retailer. But having said that, where the where the advertiser sorry can come into this is we we need to really be looking at publishers, not just you know, talking from employee benefits point of view, but just publishers as a whole, to really kind of like utilise the data that they have because this is data that the advertisers don't necessarily have. In which case, just looking at my example, is we have not just client data, but we have customer data. So it's getting to grips with what data we have and what can we actually utilize. But generally, we you know we can we can encapsulate any data when it comes to the onboarding process when those employees are registered, as to their spending habits and in general, like their engagement habits across the platform. And this is across a breadth of advertisers, across a breadth of products. So in order to be able to like cross-target and be able to do something a bit more intuitive with that data across those brands and extensions is really key. But publishers can work with those brands really to sort of look at ways of how do we kind of align on both of those strategies, how can we offer higher incentives, you know, whether it be across the app or whether it be across certain products. There's lots of stuff that can be done there. Um brands can be looking to publishers to give more detail on case studies to show them, you know, what's worked for you know competitors or any other brand that that they might like to adopt themselves. So there's definitely a lot of opportunity there.
SPEAKER_03Very interesting. And again, hearing the customer experience again, but also obviously the ability to capture and then rich data, everything is better with good data. So um thanks for that, Hedda. Uh Brian, from uh like as a as a in your business, you will capture a lot of data, but you're also obviously a uh a technology-driven business.
SPEAKER_07What's your yeah, um in terms of extensions, as it stands now, I mean it's the future. Um, I think when I think extensions, I think innovation. Um and the reason I say that is I'm I'm a user of many extensions, um, not just in the publishing landscape. I mean, I use it for similar web, I use it for Piggy, I use it for I use more than the normal person, so I'm I'm a bit biased. But I think the main thing is extensions taking a step back are all created, in my opinion, with the user in mind, um, and they all allow for ease of use, and that that's their primary function. Um the main benefits with regards to an incentive publisher would be, you know, that it has less touch points. I either user never has to leave the merchant page to go look for incentives that they really would. So again, it comes back to you know having the user in mind and at the forefront. Um, this wasn't always the case um after I left QuidCo and uh started over at um Peggy, which was browser's extension. I mean, I think the the the water is very muddy. Um I think it's got a very tainted past extensions. Um there were things that I'd never heard of, such as you know, drive-by downloads and fucking playing all these you know funny terms that I haven't heard of. So I think it was tainted, however, you know, I think the the goods outweigh the bads, and all those bad things I became aware of over time um were phased out, and you know, there's quality extensions out there for for all to use. Um I think it comes back to um essentially needing to match the different types of extensions for either business, as uh there's a large amount out there and they all prove you know different forms of value. Um being a you know regular use of those user groups, but you'll have to have an account to use it. Um but yeah, there's plenty out there, and I think it's the future.
SPEAKER_05So there you have it. If you want to amplify your growth, start looking at the future of how your partnerships plug into your marketing initiatives, not only as a sales referral metric, but in terms of customer value metrics too. Look at how your publishers can help you with data and how you can utilize this data to improve your own marketing efforts. Affiliates are no longer just about sales, they're also using intuitive data to double up and work effectively with brands to grow sales, sell more, and improve cost margins. Ask more questions from your partners, and you'll get more answers that matter and impact your growth. For this next clip, I wanted to share a few points about the world we are now finding ourselves in. With the metaverse being a hot topic at the moment, and it did creep into this discussion. We look at how we should be looking ahead and perhaps adjust our marketing and buying strategies to suit these new challenges. Taking this into these three small clips.
SPEAKER_02We're heading to a world where users are are experiencing a um uh a buying experience differently, um, certainly over the last two years they have. Um, and and this is to meet that, right? And so it's it really becomes more about how you interact with the brand um and and and the the social uh interaction and and and how you make your buying decisions. And so um, you know, I I think it's important for brands to consider um the different ways that they can engage. Florin, you mentioned um, I think earlier about interacting with the the the customers of the brand and and stuff like that. And so so you know, I think I think listening to uh um how your how your users are getting to their ultimate buying decision and understanding how that's changing is very important for this this topic.
SPEAKER_06When I originally got into the industry that with affiliates in general, um the view was that there's it was just a new customer channel, right? So the idea was you know, you you get the sale and then you market to that customer and they'll come back to you. Um but I think that's changed so much, like because unless you've got a good loyalty scheme, now you do have some brands, you know, your Tesco's and stuff like that, for example, who have great loyalty schemes that are very expensive to operate and maintain as well. But the rest of but you know, most of the other brands um you know don't have that. So I think you know, um competition is higher than it ever has been as well. Like you look at the number of brands that sell the same kind of product, that's what you do, and they're all over the place. There's there's far more brands selling online now and and advertise online now than there ever has been. I think on our US site we've got over 10,000 merchants on our site, for example. So I think we need to move away from this view of saying, well, you know, maybe the slightly outdated view of saying, well, I can get the customer to come back to me when you don't have your own ultimate programme, etc. And hence that is what cashback sites and and browser extensions and all that kind of stuff can do to actually get you those repeat customers as well. So you do get the repeat customer and they don't just go to another brand that probably sells the same kind of stuff as what you do, or even the same products at the same kind of prices.
SPEAKER_07Just a quick one, I guess. Um, yeah, taking a step back, I always think you know, incentives are always gonna be there, and as the world changes, I mean, you got the the carrot in front of the donkey and all those sayings everyone loves a deal, and those things aren't going away. Um, and better than that, everyone loves data, so those three things aren't gonna change, but the world's gonna change around us, and we're gonna figure out how to put them in there because they work.
SPEAKER_01Brilliant.
SPEAKER_05Lastly, the panel discussion carried on to talk a little bit more about attribution and where the cashback and buyer channels sit in the sales funnel. There have been various reports that show high value of cashback and loyalty without loads of touch points in the buyer awareness journey. And as data is becoming easier to glean and learn from, your publishers and partners should be adding value to your sales channel. And instead of stopping working with partners like this, you must find ways that you can glean valuable wins. Listen in here to what she said when the question was posed from our audience from an advertiser point of view. How do you ensure these partners don't cannibalize our other advertising methods?
SPEAKER_02Um, you know, so I think you know, that is that is what causes so many brands to throw their baby out with bathwater when they consider working with uh voucher sites and cashback sites, is their their worry that it is going to cannibalize their entire affiliate program. And so I do think that's where uh attribution comes in. Leanne and I have talked about this for days, uh, this topic. So it's one of our favorites uh when we get together. So um, but essentially, I think, you know, again, a starting point is looking at the data. We've talked about the data, but your network can help you with looking at the data. Most brands, the interaction with multiple touch points is going to happen less than 20% of the time. And so you're really, really that's the baby backwater thing. You you really are only focused on this less than 20% of the times how the multiple touch point interaction goes. And that's where attribution can fix that. You know, James hinted out what do you value, figuring that out. Uh, once you figure out what your program goals are, you can talk to your network about aligning the attribution when there are multiple touch points, figuring out and aligning it with your program goals, what's important to you, which affiliate types, you know, if you're really worried about your content sites being cannibalized by um a particular browser extension or something that one of your affiliates works with, work with your network to figure out how it's going to interact when there's multiple touch points.
SPEAKER_05Wow, that was a lot to process. But I think there are a lot of valuable points and simple steps you can take to make the right decisions about who to work with, why, or when. That's where I'll have to leave this conversation for this week's episode. I wish I could share every piece of advice that was dropped in this particular panel discussion. But sadly, that would make this a very long episode to listen to. And I know you're all busy. Nonetheless, I hope you've had some great considerations to glean from this discussion, which will help you to decide where and how these kinds of partners can work to improve conversion and customer experiences for you too. That's a wrap for this week. I've always wanted to say that. It's been my pleasure to host you here on Affiliate Insiders Podcast. And I hope that you've been enjoying the content that we've recently been sharing. If you're keen to tune in and listen to more of the nuggets of wisdom shared in this panel, you'll just have to wait for the full event video to be released on affiliateinsider.com. Check out the website each week and watch out for our on-demand panel replays, which are coming to you soon. A massive thank you to Impact.com for coming on board to help moderate and sponsor this panel. It was an absolute pleasure to host you at this inaugural event. Plus, just a quick reminder that my AMP program, which is short for Affiliate Manager Performance Program, is starting up again soon. In this program, you get 12 weeks of one-to-one coaching with me, where I'm going to help you grow your affiliate program and create new outreach strategies to help you increase sales and build affiliate relationships at last. If you're keen to join me, our next class starts on the 10th of March and there are only a few seats left. Visit affiliatesinsider.com and hit the training button in the main menu to read more about this course. Until then, have a great week, everyone. I look forward to seeing you and maybe even hearing you on podcasts again in future. Have a great week. If you're listening to this podcast and wondering how the heck you missed out on Affiliate Insider's Amplified Summit, don't worry, we'll be hosting our Elevate Summit on the 14th to the 15th of June. Simply head over to affiliateinsider.com forward slash events and click on the Elevate Summit to register now.
SPEAKER_04And that's a wrap for this week's Affiliate Insider Affiliate Marketing Podcast. If you're loving what we're putting down in the series, head on over to Apple iTunes and give us a five-star rating and subscribe to our podcast channel so you never miss another insightful episode. Tune in next week for more digital marketing insights and traffic driving tips, tricks, and strategies to keep your digital marketing fresh and your affiliate program driving consistent sales. Making a high-quality podcast like this takes a lot of work. That's a fact. But not when you hire copers. With our WhiteGuard Experience, we handle everything for you. From guest outreach all the way through to publishing and promotion. We handle it all. You show up to hold great interviews and build relationships with your guests, and we take care of everything else. Podcasting is not just about the audience. Every podcast interview is the start of a new relationship. With a weekly podcast, you would build relationships with 52 ideal partners or prospects through your podcast interviews over the next 12 months. Do you believe that 52 new relationships would grow your business? We do. Contact Jason at copusk-op-us.com and let's talk.