Welcome to the Affiliate Marketing Podcast. If you're tuning in for the first time, it's great to have you here. We've got a jam-packed episode this week talking about affiliate marketing in the trenches and how you can elevate your performance. If you're listening each week to what we're putting out on Apple and Spotify, thanks for the five-star reviews. We're absolutely loving your feedback. The reasons why I started this podcast is because I wanted to help brands, people, businesses do affiliate marketing more successfully. I've spent two decades working in this channel and I've seen it evolve twice to where we are today moving into the world of Web 3.0. And we've touched a bit on this last week when I was speaking with Tim Heath, the founder of the YOLO Group, who is a bit of a trailbrazer in the crypto space, which is now the conduit to our next iteration of the internet as we know it. If you haven't yet, go back and tune into that episode from last week to hear his insights and what's happening and where we are going to be going and how you can start to learn from it too. With each passing season, this podcast picks up more and more traction, and we've been thrilled to see it reach the top 100 business news podcasts in over 15 countries around the world, in Europe, America, and now in Asia. And it surprises me at how many of you comment and share our podcast out to your communities too. So keep the content, the feedback, the questions coming, because I really do read each and every one of these messages that get sent to me about the content we're putting out for you to learn, share, and grow with us. This season we're deep diving affiliate marketing in the trenches with the people that are doing it every single day. And there's nobody else that I'd love to close out this season with than our own head of agency, industry veteran, and my two IC, Miss Liana Klein. Hey Liana, welcome back. Great to have you on the podcast to Talk All Things Affiliate again.
SPEAKER_03Hey Lianne, thank you for having me back. I'm kind of excited for this one because I get to ask you a few questions.
SPEAKER_02Yeah, that doesn't really happen very often. Normally I'm the one asking you a million questions. So the shoes on the other foot this week, folks, and hopefully Liana is going to do a good job. Liana is an affiliate ninja, number one, because she's the quiet type. She doesn't really like being center stage and she just persistently builds successful affiliate programs quietly in the background for all of our clients. Number two, because she's knee-deep in affiliate marketing for more than 15 years. And together with me, she's probably one of the other most passionate individuals I know in this business. So it made real sense for me to get her back on to talk about affiliate marketing in the trenches, as she literally living this every single day here at Affiliate Insider alongside our team. I thought to get us started, we talk through some of the big questions we get thrown at us in program pitches and also cover some of the topics that you've asked me on emails, on LinkedIn messages, and via WhatsApp and Telegram groups when I'm mixing in and to close off this final season before we look ahead at what's going to come.
SPEAKER_03Yeah, this is going to be great. So, you know, I'm often on pitches with Leanne, and it is very interesting to hear her answer some of these questions for clients or potential clients because it's kind of like being with an affiliate encyclopedia. She has all of this knowledge in the industry. She's been in the industry for a couple of decades now, and there's always crazy questions that come flying at us from clients. Some of them are quite normal, and everyone asks these questions. And then others are a little bit off to the side. So I thought that I might get us started with one of the most common questions that we get asked by clients and potential clients, which is how many affiliates can we expect when we launch our affiliate program?
SPEAKER_02So I love this question. And we do get it asked probably nine times out of 10 whenever we get asked to pitch for an affiliate program. It's like how long is a piece of string? It really does depend on the pre-marketing that you're doing with your program. It depends on, you know, the type of product that you're marketing. So we've launched affiliate programs where in the first week we get 100 affiliates signing up and about 60 of them go live and are actually sending traffic clicks, registrations, you know, sales. We've had affiliate programs where we've launched and within the first three months, we only have five affiliates that go live. But the quality of the traffic is what you need to be chasing after in your first six months of launching your program. So it's not really about the quantity, it's more about the quality when you're launching an affiliate program. And it's also about making sure that you're getting the right affiliates in your program. So if you are, you know, selling a subscription-based model, if you're selling a SaaS product, if you're selling e-commerce, or even if you are running an iGaming program or esports program, the one thing you want to do is make sure that you are starting with your customer first. So understanding what is that customer that you're trying to target or that you're asking your affiliates and partners to target, and then working backwards from there to figure out who the best publishers or affiliates are going to be for your program. Now, as I said, it can be, you know, five affiliates, it could be 500 affiliates. It just depends on the pre-marketing that's going to happen around your program as and when you launch. So a lot of the things that we sometimes talk about with our clients, and maybe Liana, you can talk a little bit about this, is, you know, creating PR plans that go around your program launch so that people know that your program is launching and they know what to expect from your program.
SPEAKER_03Yeah, absolutely. I mean, just opening the program and hoping that they come is not enough. So you have to not only go out there and get those affiliates, but you have to let affiliates who maybe you wouldn't think of know where to find you. And that can be done very effectively through PR, through directory listings on specific sites. Figuring out where those affiliates are hanging out online and then making your presence known in those places is very important. I also wanted to say on the point that you made about five affiliates or 500 affiliates, we have gone under the hood of different affiliate programs and seen programs with 500 affiliates, but not all of them are active. So, what really is the point of having 500 affiliates if you can't engage them, keep them active, and ensure that they have everything that they need? Maybe all you need is those 50 that are going to bring you the good quality traffic.
SPEAKER_02Absolutely. And I mean, that kind of speaks to the value of this channel and what your KPIs are before you even begin. So if your KPIs for your program or your product or your service that you're selling is that you want to get that spread out on as many sites as possible, then by all means go and do your recruitment strategy and do your research to actually find as many partners as possible. But if you're actually just looking to get incremental sales uplift and you're looking to build brand recognition in certain key niche areas or certain channels, even, you know, like if it's not SEO that you're looking for and it's actually influencers that you want to bring in, then focus your efforts on finding those types of affiliate first.
SPEAKER_03Yeah, I agree. Now, an another very, very common question, especially when first launching, how much should I budget for my affiliate program?
SPEAKER_02Very good question. So I think the question is first, normally what we try and ascertain with clients when we're launching an affiliate program for them is, you know, what is their resource, what is their budget for marketing, and what is their aim for their affiliate program? Because there are ways to launch an affiliate program really cost efficiently by using really good strong SaaS products that you can white label and bring in-house and get your marketing team to use alongside some of the other channels that they're working in. Or you could use something like a network where you actually go and you launch your program in somebody else's network and you leverage and kind of rent their affiliates. That could be a cost-efficient way of doing it. Or you go the full hog and you actually build your own custom solutions, you find tech that can work for you, that can be customized to whatever you need. It really does depend on what your key objectives are again. So starting at the beginning of the journey, understanding what are your KPIs and what are the reasonings behind opening an affiliate program in the first place, that then dictates your budget. We've launched extremely successful affiliate programs on a budget of 2,000 pounds a month, and we've launched even bigger affiliate programs on a budget of, you know, 20,000, 30,000 pounds a month. So I think the the key thing is to plan for at least a six to nine month journey before you start to see uh ROI. We have launched programs where we've seen ROI in the first month, in the first three months. But typically a general, you know, generalist affiliate program for a kind of retail or iGaming client, you are normally only going to start to see a return on your investment in the affiliate channel within a six to nine month period. And budgeting for that six to nine months to actually spend on the resources, on the technical product that you're going to be using to do all of your tracking, on the payments that you're going to be paying out to affiliates, because there's fees for all of these things that are incorporated in your affiliate program. It's not just the cost of the percentage of the commission that you're paying. Maybe there's an override fee if you're using a network. Really understanding what all the cost margins are and what your profit margins are off of the back of your affiliate program and the commercials that you're offering is incredibly important at the early stage of launch. So, how much should you budget? Well, typically speaking, in the affiliate channel, because it's pay on performance, there should be no budget. But obviously, there are marketing costs and setup costs and resource costs that you need to be contemplating for and planning for when you're actually entering into this channel. So I would say your fixed costs in terms of how you're going to market your program, how you're going to resource your program, and what solutions you're going to be using to tracking should be based on a six to nine month plan so that you've got enough scope to actually get into the channel and start building your relationships. But then your commissionable costs, so whether you're paying on a cost per lead, a cost per acquisition, or even a percentage of revenue share for ongoing sales, that should really be a little bit more free-flowing because it really does depend on the traffic sources that are coming in. And it also depends on the type of customers that you're bringing to the table through all of these partners and different uh content curators that you're going to be working with.
SPEAKER_03You touched a little bit on the return on investment and when you'll see that. One thing that we often have conversations with clients about is that the performance of your partners should actually reduce the costs of your other marketing channels. So when looking at return on investment, what other areas do you look at to ensure that you're seeing all of the benefits of your affiliate program?
SPEAKER_02Yeah, absolutely. A lot of companies still look at the affiliate programs in silos. So they don't actually look at how partners, as the program grows and as they're adding more and more different diverse types of publishers and traffic sources into their program, they're not actually looking at how the attribution model through all of their other digital channels might be changing. So finding a text solution that can actually help you to look at the kind of user nation or user state of all of your customers that are coming in from all of your partners and how they interact with the other digital channels that you have is an incredibly important exercise. And I would start looking at stuff like that within the first three months of launching your affiliate program. Because what you want to do is you want to make sure that affiliates are enhancing areas that you are not touching with direct. So if there's an opportunity to work with partners to expand your SEO reach, give them the guidelines that they need to work in in order to help augment what you're doing already in-house or what your agency is doing in-house. If there's an opportunity to work with high volume publishers on a pay-on-performance basis instead of doing paid placements, start to understand where they can actually plug the gaps where your direct paid media channels are not reaching. You know, if you're lucky enough to work with affiliates who can actually do PPC, because that's not often possible in the gaming space where things are highly regulated or even in insurance or finance. Start thinking about what are the guidelines that you can put in place to work with a few key partners to help you augment those channels on a pay and performance basis. It's very, very important that you're not working in your affiliate channel as a silo and not thinking about how your partners can impact other parts of your business. I mean, by definition, affiliates are at least adding to the SEO value of your website because they're linking back to you. So in some way, shape, or form, they are, as your database grows, helping to reduce costs in other channels, in other direct channels. And finding all of those different types of publishers, where you can work with them on a performance basis is really a big part of making sure that your affiliate program is matching your bottom line ROI.
SPEAKER_03Absolutely. You can't really answer this with one blanket answer, but speaking about paying on performance, how much should a brand pay for partners?
SPEAKER_02So really difficult question because I mean, typically in the e-commerce space, you can see a program run on anything between sort of five and even up to 15 or 20% revenue share for, you know, the first sale or average basket sales. On subscription-based models, it could be between five and 10%. On iGaming programs, for example, it's even more. It's like between 30 and 50% of the net revenue. But understanding what you are earning your commission on is the first and most important part. So if you're an affiliate listening to this podcast, what is net revenue? What is revenue? What are all of these things that you're seeing in your reports and how are they made up? And typically you'd find that information in your terms and conditions. So I think having a benchmark of what your nearest competitor is doing gives you an indication of what you should be charging your partners. Ultimately, the decision lies with the affiliate account manager. So hiring either an agency, an expert agency, or hiring experienced people to be the front line of your commercial standing with your partners is often a very good idea. Don't just pay what everybody else is paying because your business is unique to you and your costs and your margins are unique to you. So really getting a good competitive understanding before you launch your program to kind of benchmark yourself between a range of fee structures and then understanding how that impacts back to your own cost margins. That's really how you figure out how you're going to pay partners and how you benchmark yourself to be competitive in the marketplace. The other thing as well to think about is making sure that you're not either underpaying or overpaying your partners. This is critical. I mean, often when we get affiliate programs to come in and fix and improve profit margins, we often find that they're either overpaying for certain different uh traffic sources or they're underpaying and they're not getting as much value as what other clients would be getting. So it is a good idea to do a regular audit on what you're paying and whether you are benchmarking your program correctly. Think about different incremental models. Think about segmenting different partners into different commission models. The tools that you use to actually run your affiliate program will allow you to have a varied scope of how you can commission and incentivize your partners. And especially now where we're seeing, you know, it's not just SEO and blog type affiliates, but you know, content curators, YouTubers, like people have different price points and different costs for creating their content. Have those conversations with your partners and figure out how you can actually work collaboratively with them. And it doesn't have to be a one-size-fits-all structure anymore because the tools and the technology that we have in place to run programs allow us to adapt and to make sure that we are in a partnership and that we are collaborating and paying according to the value that we're seeing in terms of the customers or the sales that are being driven.
SPEAKER_03I think there's also other ways that you can add value for your partners besides just the commission model, which obviously is very important to your partners, but letting them know exactly what the unique selling features of your product are, the selling features of your program. So maybe you have something really interesting in your program, like a lot of uh content that they can post up on their sites that they don't have to necessarily write reviews, whatever themselves. Maybe you have 24-7 service or a couple of different languages that they can be helped in. These are all things that I think are important to partners. So adding those on as features when you're letting them know about their commission structure and what it is that they can earn. I think that's also really important because you know you can work with a ton of different programs as an affiliate, and some of them will just be much easier to work with than others. And so the commission might it might be slightly less important if you can have a really strong partnership because then you know that your earning potential is there regardless.
SPEAKER_02Well, I I tend to agree with you then, Anna, because often we've done deals with publishers where they've either wanted merchandise that they could give away, which costs the client nothing because it's sitting in a storeroom somewhere in the office, or it's been a fixed cost that they've accounted to another budget line. Sometimes we find that partners actually want to get exposure. So they actually want to have a testimonial on a client's website and have that link back, which helps their own domain authority in, you know, a number of ways. So, really, that segmentation piece is important when you're thinking about how do you value and pay your partners, having those conversations and asking them what's important for their business so that they can build better relationships with you and promote better can sometimes overcome that, you know, how much do I pay? You don't have to get into those pricing wars with competitors, even. You can you can offer other added value services. Another thing that's just come to mind is one of our clients actually offered a SEO workshop to all of their publishers and helped all of their publishers to understand what they need to do to, you know, improve their rankings and get more traffic. And whilst they're giving them the assets to do that for all of the other brands that they're promoting, those affiliates were then loyal to that client because they got that added value learnings that was free, that you know, helped their business maybe incrementally increase by 5%. So just thinking outside of the box and thinking about, you know, what is payment? You know, is payment an allocation of your time? Is payment a physical, you know, event or an experience that you can't get anywhere else? Is payment, you know, the monetary value of your time? What is it? And actually getting down to the nitty-gritty with each and every different type of partner that you're working with.
SPEAKER_03I I mean, we we did talk a little bit about networks previously when you were talking about the cost or budget of an affiliate program. When we're talking about partners and how much should we pay them, another common question that comes up is where do I find them? And should I be in a network to find them?
SPEAKER_02It's a very good question. So finding affiliate partners is it's an art form. That's that's kind of how I would say it. Finding the right affiliate partners is a skill. So, you know, it starts with keyword research. That's the basic place where most people would look for partners. If you're launching your program in an affiliate network, luckily for you, there's a publisher team that sits behind that network and is actually recruiting affiliates in. The unlucky part is that those publishers are not actually specifically for your own program. They're for everybody in the network. So whilst there might be, you know, 10,000 affiliates in this network, maybe only 100 are relevant for your program or would have traffic in the channels that you need. So a network doesn't necessarily mean that you don't have to do hard work. You still have to go and do recruitment for your program if you want your program to be successful. And even now we're looking at, you know, the ways that brands can do brand-to-brand partnerships. So we call it B2B affiliate marketing, where you leverage each other's databases, you leverage each other's partners, you have maybe symbiotic services that work alongside each other, and you find an affiliate affinity between those two brands and you leverage that to actually grow your program as well. So I guess the short answer to that question is you find affiliates everywhere. You find them at events, you find them online, you find them in communities, you find them in even your affiliate's customer base could be potential affiliates for you. And we're actually having a really cool masterclass about this coming up at our elevator band. We've got an expert coming in called Patty McGill, who's the head of ecosystem at eWebinar, and he's actually done a one-hour masterclass to help people to find the exact strategy that he has implemented for companies like ThinkAffic, for eWebinar, for loads and loads of other companies that he's worked for, that he actually uses these industry tools that anybody can kind of get on board into their teams to build lead lists, lead generation lists, and to find affiliates in a very quick and efficient way. So if you are struggling to find affiliates and you want to learn what the secret source is to actually go and recruit, it's hard work, it's hard graft, it's a lot of research, and it's figuring out how to engage with these partners to actually bring them on board into your program. The easy way is, of course, to launch into an affiliate network and leverage the publishers that are already there. But ultimately, if you really want to build a successful program, you have to be going out and meeting and greeting partners that are relevant for you and recruiting them in. So you can't launch a program without a robust recruitment strategy, discovery and recruitment strategy. And there are lots and lots of tools on the marketplace that you can use to find partners. So if you need any help with that, drop me an email on LinkedIn, you know, give us a call. I think we've even got a tool sheet downloadable on our website that we created. Might be a little bit out of date, but there are so many tools that you can use to find affiliates. The main thing is just put the hard graph behind it.
SPEAKER_03So if you can use a network as a tool to find affiliates, should you be in more than one network? What are the benefits to that or the drawbacks?
SPEAKER_02So the amount of times that I get into a client pitch and I hear, oh, we've got a program on this network and we're also going to launch a program on this network because we need to grow our database. I mean, that's just not going to happen. So ultimately, the odds are that most affiliates are already working across most of the networks. There would be a time and a place to have multiple networks for different reasons. And the reasons are either you are targeting a specialist network that has traffic in a certain geographic area where they are a specialist for that geographic area, or they are a specialist for whatever that industry is that you're working in. Those are really the only two, actually. I would recommend looking at multiple networks, either for like a main network where you recruit everybody in and then maybe a long-tail specialist network. But ultimately, I wouldn't actually recommend being in two networks because the network provides the tracking solution. And you can recruit affiliates into that network even if they aren't already there. Most affiliate networks have an open policy where you can recruit outside of them. So you don't, you're not only ring fenced to use the publishers that are in their network. The other reason that I would maybe use a secondary network is if you were wanting to build an in house program. So maybe you wanted to get a technical solution that you can manage certain partners directly. And then use the network for kind of the long tail of partners that you want to just recruit in and and kind of self-manage. But definitely you don't want to be paying, you know, double fees to be in two different networks unless there's a specific strategic reason behind that. Because ultimately you're just paying twice for the same service.
SPEAKER_03Yeah, that makes sense. Another thing that we get asked a lot, and I think this is a fairly easy question to answer once you've used an affiliate agency, but what does an affiliate agency really do?
SPEAKER_02Well, I mean, I kind of want to throw this one back to you because this is your nuts and bolts everything. Let's talk about what an agency actually brings to the table because this is a common question. Often clients want to know why am I paying an outsourced third party to come in and manage something that I can just as easily hire people in to manage myself. The simplest answer is the fact that you can hire anybody to run your affiliate program, but are those people going to be an expert? And what do I mean by an expert? What is an affiliate account manager? It is not just a customer service representative answering emails. It is not just a sales representative sending out cold call messages to recruit partners in. It's actually a strategic marketing part of the channels that you're advertising in. So would you want somebody inexperienced and who doesn't actually have a sound commercial understanding of what the affiliate channel is, managing your budget? Because currently that's what we see. So we see a lot of clients hiring inexperienced people, coming in, running programs badly, inefficiently, and making a loss, and then we have to come in and fix it. The other benefit of working with an agency is that you actually benefit the breadth of experience that we have. So we know what works across multiple different brands, whether, you know, whereas when you're managing a program on the client side, you only look at that one brand. So you don't have the benefit of kind of mass market experience, you don't have the benefit of learning across multiple different programs and implementing those learnings to actually benefit everybody else. So there's really a strategic reason why you would bring an agency in. And typically these are the types of clients that we are working with. It's either to fix something that's broken. So you want a specialist team behind it that can actually, you know, reverse engineer anything that's been done wrong since the beginning. You want to expand into a new region where you maybe don't have that expertise. So a lot of the clients that we work with, we work alongside their affiliate teams in order to actually grow and expand their programs. Maybe you're doing a massive technical project, like a migration from one platform to another. And I honestly have to say that this is kind of where Liana shines. This is her like area of expertise as an affiliate manager. Um, it is a very complex task to move from one platform to another and to make sure that all of your data is um, you know, transferred efficiently and that affiliates are, you know, set up um correctly in the new in the new platform. And often there's a lot of scenario running that needs to happen in order to make that work. Um and, you know, the other reason why is that you would leverage years and years of experience, of combined experience, working across multiple different verticals and multiple different types of programs and commission models. So there's often a lot of insight that an agency can provide that you just wouldn't find from experts that have worked on a one brand basis, like brand per brand. But that's really just part of it. I think Miana, from your side, you can probably talk to the client servicing side and the the heavy lifting that your team does behind the scenes.
SPEAKER_03Yeah, I mean, there's a lot of little things that go in go into an affiliate program that maybe you don't think of. And when you have somebody who's worked on multiple affiliate programs, they will have all of these little items in mind that will just help your affiliate program run a little bit more efficiently, a little bit better. The other thing that I notice, because I'm not from the agency side of the business originally, I worked on one single affiliate program. And one of the biggest benefits I think clients get from us is our relationships. We already have relationships with publishers, with networks, with affiliates who are out there, with influencers. And once we start working on a new brand, we'll go into our own personal relationships, our database, go to our emails and check, oh, who have we spoken with lately who might be a great fit for this client? And so rather than starting from scratch as an affiliate manager who's never worked on a program before and trying to build those relationships from the bottom up, we're going out to individuals who we've worked with before who know, you know, will take good care of them as a publisher and a partner. And they come to us and say, yeah, absolutely, I'll work with you on other brands that you're taking care of because they know that that relationship is strong and they know what the experience is going to be, and they understand that we are going to, you know, listen to their needs as affiliates as well and help to make the process smooth and help them to earn more money from those affiliate programs. So I think those relationships are really a huge key factor in working with an agency as well. Why start from scratch when you can, you know, have half of the cake baked already? And that is a big part of what we do is we hold those individual relationships with publishers and affiliates and we leverage them to make your affiliate program better.
SPEAKER_02Well, the other thing is we're also experts at building relationships. That's what we do every day of the week, um, you know, 24-7. Whereas when you are hiring somebody in-house, you know, they've got their corporate job functions that they need to do, their HR job functions that they need to do, some people management functions that they need to do. And sometimes that detracts from them doing the job of affiliate management 24-7 because they're doing all of these other things that go into the job function when you are hired client side. I'm not saying that in every scenario you have to hire an agency. That's certainly not the case. There are specific instances when an agency can add value to what you're already doing if you have an internal team. I mean, even from a training perspective, you know, there's a lot of things that we pick up on clients' affiliate programs when we take them over, where we can clearly see that there's a training need for some of the team that they have in place. And well, luckily for us, we're a we're a training company and we're also an agency and we're also a media company, but we have that privilege of actually being able to get in really deep and help these people to elevate their performance, which is exactly what we do. So I think it's a big responsibility. You know, an agency does come with a price tag. There, the and what you're paying for is the fast track, what you're paying for is the expertise, the the breadth and depth of experience of knowing how not to fail, because that's what we're paid to do, is not to fail. And also giving the insight in terms of the broader learnings that we get from m managing multiple different programs across multiple different verticals. Those are the three really important things that you can leverage with an agency to fast track your performance within the affiliate sector and also make sure that you're getting access to data and insights that you wouldn't have anywhere else. Because that's the other thing about our industry is that a lot of the learnings and the knowledge is happening on the job as the job is being done. There is no school of affiliate marketing. And the people that are in the trenches, that are doing the day-to-day account management, that are trying and, you know, testing lots of different new things, these are typically the people that are sitting at the agencies that are, you know, looking to leverage and grow their client brands and their client businesses. And a lot of these people exit the industry, you know, with you know, 10, 15 years experience and start businesses. You and I did that. You know, you had 15 years experience, I had 20. And we started our own agency because we knew that we had a lot of learnings to offer to clients. So I think hopefully we're gonna stop the brain drain by educating the next generation of digital marketers that come into this space and we're gonna help our clients to learn and to continue to develop their affiliate management teams because it is a very difficult channel to work in. It is a complex channel to work in with multiple different traffic sources. And ultimately, affiliate managers have to nowadays be a master of all trades and not just a jack of one. So I think it's incredibly important to think about your strategy and when it is important to bring in external expertise and when you can manage things on your own as well.
SPEAKER_03Yeah, good points. This has been kind of fun throwing questions at you. I wonder what type of questions might come up on your LinkedIn or or on this podcast now after after we've gone through some of those very common ones. It'd be really interesting to hear from the listeners. So if anybody has those questions, do you know feedback to us because we'd love to hear what you're thinking to figure out, you know, if there's ways that we can help you. So yeah, please, feedback is it's important to us. And if you have any additional questions that we didn't cover here, definitely pop them over to us because we'd love to see if we can help.
SPEAKER_02Yeah, absolutely. And Liana, it's been an absolute pleasure to have you on the podcast with me today. But before we go, I want to do a really quick shout out to Morgan Renters because if you're listening in the office again, remember to turn down your volume. Thanks for tuning in each week and to learn more. We've loved your messages. We loved having all the questions being thrown at us. We've loved talking about affiliate marketing in the in the trenches. And if you're finding our content engaging, please do give us a five-star rating on Apple. It really does help us to kind of reach more people. But also before we sign off, I want to remind you that you can still sign up for a ticket to attend our Elevate Summit, which is happening on the 14th and 15th of June, where we've literally got over a hundred years of industry expertise on tap, ready and waiting to help you build a successful affiliate program. We're going to talk about elevating your performance. We're going to help you build stronger partnerships with your affiliates, with ambassadors, with influencers, and all the different partners that make up the affiliate channel. We've created some of the brightest minds in the digital marketing and affiliate marketing landscape from companies such as BigCommerce, Partner Stack, Impact.com, GetNude, Tommy, Unilever, Eugenie, Tipolti, Intently, To Performant, Acceleration Partners, Moonpool, UFurnish, WeShop, All Inclusive Marketing, Wright Lander, EWebinar, and so many more fantastic businesses that are coming together to help our community learn and to grow their affiliate marketing strategies and drive incremental sales. And if you really are a podcast listener, listen out carefully now. Because if you book your ticket today, you can use my VIP20 code to check out with a 20% discount on your two-day ticket, which gives you access to masterclasses, panel sessions, virtual learning centers, hours and hours of content that you and your teams can learn from to elevate your performance in the year ahead. So check out the transcribe on the website, click the link, book your ticket, and come along and join us for two days of fantastic content with industry experts that really understand this channel and are willing to share their insights, strategies, and tactics with you to help you elevate your performance too. So thank you so much for tuning in to the Affiliate Insider Podcast. We'll look forward to speaking to you again soon.
SPEAKER_01And that's a wrap for this week's Affiliate Insider Affiliate Marketing Podcast. If you're loving what we're putting down in this series, head on over to Apple iTunes and give us a five-star rating and subscribe to our podcast channel so you never miss another insightful episode. Tune in next week for more digital marketing insights and traffic driving tips, tricks, and strategies to keep your digital marketing fresh and your affiliate program driving consistent sales.
SPEAKER_00This podcast is brought to you by AMP. Affiliate Insider is an independently owned business. So we're sponsoring this podcast episode to showcase our exclusive affiliate management performance program. AMP is our unique program for affiliate marketing program managers. We've helped hundreds of affiliate managers across a range of brands to get the best of their affiliate partnerships and build consistent sales. Run as a live coaching session once per week. This 12-week intensive training program is suitable for affiliate program managers at all levels. You will learn proven tactics and strategies that allow you to upscale your program or team performances. Growth hack your sales using tried and tested strategies that have been gained from decades of experience running million-dollar affiliate programs worldwide. For more information on what AMP offers or how to book your place on the next open cohort, please visit affiliateinsider.com and hit the training button to find out more.