Welcome to the Affiliate Insider Affiliate Marketing Podcast with me, your host, Leanne Johnston. And this is a show that helps you navigate the world of affiliate partner management and performance marketing. As we deep dive the scenes in a cross-section of the industry about how affiliate managers can level up their performance and grow. This week I'm joined by Nick Yates, head of global affiliate partnerships at Silver Bean and a top 50 player in the UK performance marketing industry who will be deep diving affiliate manager talent acquisition and retention with me here today. Hey Nick, how are you?
SPEAKER_04Hi there. Yeah, I'm good. Thank you very much, yourself.
SPEAKER_03I'm very well, thank you. Thank you so much for joining me on the show today. We're going to be talking about some really interesting things that you guys are doing in terms of talent management and acquisition in the affiliate marketing industry. But before we get started, let's tell our guests a little bit about your story and how you got into affiliate marketing today.
SPEAKER_04Sounds good. So to be honest, I kind of fell into affiliate marketing, probably like a lot of other people. I was at university at Northumbria in Newcastle, and my first job out of university was at Silverbean. So I joined Silverbean in 2013 as an affiliate accountant executive. I've been there since. So I've been at Silverbean now for nine years, kind of grew in the role. So I started as an affiliate accountant exec, then moved into manager, then moved to senior, then moved to accountant director, and then moved into the role that I'm currently at now as kind of head of global affiliate partnerships.
SPEAKER_03Okay. So quite a long, illustrious career there with a lot of different job titles. And that's actually something that I wanted to sort of kick off with because a lot of people coming into the industry, they're not really sure about what their career progression is. So there's lots of many, you know, different ways to get to a senior level within the affiliate industry. But because it's one of the fastest growing in the digital sector with continued year-on-year growth, and we're seeing double-digit growth, you know, pretty much every year since I've been in the industry as well. There comes a direct need for resources, but also for skilled managers. And these are sometimes hard to come by. How is your kind of mentoring program that you've recently launched supporting this need in your business, but also in the industry as well?
SPEAKER_04There's a few initiatives that I think that are going on at the moment in regards to kind of upskilling people within affiliate partner marketing budgeting. So the first one, like the likes of James Little, for example, like he's doing great things in regards to kind of the university project that he's got going on at the minute, whereby he's bringing together a group of people within the sector to kind of go out to universities to educate people in regards to what affiliate market is to begin with. Yeah, yeah, exactly. So kind of like, well, instead of people just falling into the channel dialogue, kind of like, well, how can we actually proactively sell the channel to people? The first thing is like what things I think we're doing across the industry in regards to how to put it into the sector. And then the next thing for me is really like how do we develop people within the sector into more senior roles, and how can we leverage people in the industry to actually support them as well? So we use a few things that are set up kind of external solving, and then it was kind of things like an industry newsletter, so just a simple way to aggregate content and and to kind of bring it all together so that people can like but then also the mentor program as well. So just kind of connecting people with more teams and the channel with kind of account managers or account.
SPEAKER_03Yeah, so I mean you spoke a little bit about the university initiative that James Little is doing, but what are the typical skill sets that we look for in affiliate account managers or affiliate executives who are starting out? Because you're right, people do fall into this industry by accident. They either know somebody that kind of you know references them for a job or they move internally where, you know, if they've got really good customer service skills or maybe even sales or negotiation skills or business development skills. Those are the typical sort of gene pools that we kind of recruit in from. But what sort of skill sets are you looking for when when you are hiring somebody in your team?
SPEAKER_04We're not expecting people to come in with a vast knowledge of affiliate marketing. It's kind of what are the transferable skills, things like communication skills, but then also knowledge of Excel and being able to handle data and numbers, for example. What are the transferable skills that actually apply to the affiliate and marketing executive role? And then from a management point of view, it's more so things like stakeholder management, work with clients, but then also kind of towards strategy as well. And at that point, then it's also invited other digital marketing channels, or does the channel actually work alongside SULBC, for example, and then for our account managers to actually be well informed? I think for an exec point of view, very much transferable skills in the communication, basic Excel knowledge, things like that. And then we would literally look to train them up. But from an account of account management and senior point of view, it's much more kind of experience within digital marketing, other channels, knowledge of the sector in order to kind of advance them to do more account management level work.
SPEAKER_03Now, I always say that to be a really good affiliate manager, you need to kind of almost have a little bit of ADHD. You need to be have a hunger, a real hunger for understanding how all the digital channels are connecting together, but also have a thirst for knowledge to keep learning. Because our industry is changing all the time. New channels are opening up to us. I mean, five, six years ago, you know, when you started, social media wasn't even a thing. Like influencers weren't, they were sort of around, but nobody really knew how to use them. Now they're an integral part of some affiliate programs. So really understanding all these different traffic sources becomes a key component of a partner relationship. And we we were talking at Elevate last week with some of the industry experts that we'd curated there, that even now today we're thinking about affiliate marketing as not really being a channel anymore because it's it's just performance. And anybody could be in that performance kind of bracket and the way that we're looking to commercialize. So you spoke a little bit about your mentor program. Let's let's delve a little bit deeper into that. So, why do you think affiliate managers need mentors right now?
SPEAKER_04I think we've touched on a few things already, like in regards to just the progression and the opportunity within the channel. The rate of growth for the affiliate channel is it's only going to continue. And so too does the channel need more experienced account managers as well. So uh, if there's more spend being put into the channel from brands, then not only will they expect more results, but they'll also widen the amount of people that will work within the sector. So we need to bring talented people into the sector, but then also retain them as well. I think one of the weaknesses of the channel is that at a certain point in a person's career, quite often that person might then look to explore other digital market channels or move into a kind of a more digital marketing management role, for example, rather than just staying as an affiliate and partner marketing manager itself. I think that's probably changed in the last six to twelve months. I think we've seen a lot more senior roles open up. It's obviously the budget's increase, both internal and agencies, but it's just a case of kind of how do we keep our good people involved within the sector and how do we showcase what the opportunities are as well. So you touched on kind of working alongside other digital channels from a partnership economy point of view, like our label it is things like traditional affiliate management, strategic content, influencer, brand-to-brand partnerships, but then also app. If a person is only working within one sector of that partnership economy in their day-to-day role, then they're not necessarily seeing the wider opportunity. And by having the mental program there, it's kind of offering the ability to say, this is how I'm a senior person within this sector. These are the things that I've done in the past, and hopefully encouraging someone to kind of continue down that career path for that as well.
SPEAKER_03And I think you touched on a really key point there, is that we're because we're all learning in a very fast-paced environment what's working and what isn't, we're taking all that knowledge with us up here in our heads. And there's very few people that are writing really good books, really good textual books about what's happening in affiliate marketing. And if I actually did a search on Amazon before our call to see how many textbooks have been written, other than affiliate marketing for dummies. And there's one or two people, I think uh Robert Glazer's got a book out right now, David Navarro's got a book out right now as well. But that's about their experience in the partnership economy and about their businesses per se. But it's not really about the strategic strategies that go on behind managing programs. And so you do have to learn on the job and you and you have to hope and pray that you're getting a really good manager who can kind of dissect all of that knowledge down to you. Otherwise, the rest is up to you to learn. It's a very unstructured industry that we're working in.
SPEAKER_04The one thing that I think there's two things there. Like the first one is how do we define what we do? Like if you speak to any affiliate and partner marketing manager, yeah, and you ask them what do you do, or you ask the parent, what does your son or daughter do? If they're anyone like mine, they'll never be able to explain what to do. Because affiliate and partner marketing can be so broad, and it's a great thing, but when you're trying to sell the channel or trying to improve your salary in the office, for example, if you work in-house, to try and explain what you do is really hard. And because it is quite hard to do, then that then limits probably the actual growth in that. And I I I just simplified it down like to a 90-second pitch. If we we basically recruit partners, we optimize them, and we improve budget, like but maximize spend. And that's a very simple view of everything that we do within affiliate and partner market and management.
SPEAKER_03Like you make the sound sample, but it's a heck of a lot of work, and every day is different. So that is what makes it difficult to explain. What do you do as an affiliate manager? Because today you could be dealing with content curators, tomorrow you could be looking at click fraud, the next day you could be looking at you know maximizing strategy and going into like brainstorming sessions. So, how do you explain that upwards?
SPEAKER_04I I think it's what is the elevator pitch of what your role is. And and for me, the the way that I express that is by labeling the partnership economy I work with in traditional affiliates, content aggregators, brand and brand partnerships, for example.
SPEAKER_01Yeah.
SPEAKER_04Plus, the main focus of the work is to recruit, optimize, and maximize spend. And it's kind of like how do we educate the entire channel to take it up a little bit in regards to the conversations that we're having with other people outside of the channel? Because as soon as you go very tactical in conversation, then sometimes it dilutes the actual really good work that we're doing because quite simply people external to the channel just don't understand it. Like, and and they're not meant to neither, but it's about how you can actually sell yourself and be clear in regards to what you're offering the business.
SPEAKER_03And the other thing as well, like like other digital channels, it it's not immediate. You know, if you do a paid media campaign, you've got results in the first 24 hours, you know. Is this channel working? Is this traffic source working? With an affiliate relationship, it takes weeks to build a relationship of trust where they actually then give you their real estate on a performance basis, where then you can measure the results. So a lot of clients, and I'm sure you get these conversations too, they're like, So what am I actually paying you for? And how does this actually equate back to revenue for me? Because I know it's going to take, you know, three to six months when I launch my program. It's very, very difficult to quantify all the little bits and pieces that an affiliate manager has to do in order to actually make the wheels turn.
SPEAKER_04Yeah. For us, it's about just being transparent. From a sales point of view, introducing things like this is your onboarding plan. This is a very clear view in regards to what we do during the onboarding phase. After that onboarding phase, this is a hundred-day plan, whilst we're kind of working on the more formal strategy. It's kind of being clear in regards to what the processes are, but then also being transparent in regards to what the strategic direction is on the account. And and also at Silverbean, because we do work with more enterprise brands, kind of make sure we get buy-in and actually working together, collaborating with the senior account managers on the brand side, um, in order to make sure that we're we're doing the right things and working alongside each other as well.
SPEAKER_03Now, considering that the channel is growing so fast, and there is that internet stat, you know, I think it's 79% of CMOs don't really understand affiliate, you know, the performance channel. Whether that's still true or not, I don't know. Because I do see a little bit more attention being given to the affiliate and partnership economy, as you said. Because it's the new hot thing, because budgets are being squeezed, because you know, we're heading into a recession, everybody wants more bang for back. Obviously, they turn to us first. But prior to, you know, COVID, I think affiliates was always kept in a silo. It was always, you know, like uh like kind of like the shrooms, you know, you're in the back room, doing your thing in the dark, hoping for the best outcomes. And now it's the spotlight really is on our sector, and and I think that's a good thing. And it ties back to the talent because you know, we have to get new talent in as as people like me, you know, I've been in the industry 20 years, but I'm gonna retire one day. So who's who's gonna take on the button? You know, who's gonna continue the learning, continue you know, the failings that we can learn from those those mistakes and change our behaviors. You know, some of the biggest challenges that newbies in the affiliate industry face is that it's quite a clicky industry to work in. You know, if you don't get out there and network, if you're a bit of an introvert, it could be quite difficult for you to kind of break ground and and you know get to know who's who in the zoo. So I know you said you started a newsletter to help people to kind of learn because that is another thing, is that a lot of our information is dispersed and fragmented all over the place, which makes it difficult for newbies coming in. So, how do you kind of you know train and educate your people at Silverbean to, especially the graduates that come in, to really kind of get their heads in and find out what's happening in the industry?
SPEAKER_04Yeah, at Silverbean, they do something great where it's we basically give a percentage of the time for knowledge development. So no matter what level you are, you get a percentage of your time during that work week for knowledge development only. So that's a great thing. It's a great thing to use because then you can take a step back from your day-to-day role and just look elsewhere. And to be honest, that's what really helped me in my career progression, like taking the time to learn about PPC and SEO and paid social and all the other digital marketing channels to then piece together, well, two sides. How can my affiliate campaign actually improve? But then also getting an understanding of well, what does an affiliate, what's the affiliate's world? Because at the end of the day, the affiliate is getting traffic through PPC, SEO, paid social, and how can you support them to increase their traffic as well? So it's like a bit of flip reversal. I think from a kind of a an onboarding new people coming into Silverbean point of view, we've got things like uh time for knowledge development, but then we've also got what's labelled as the Silverbean University, which is probably going to be rebranded, but it's basically a training course that we offer internally to our staff in regards to training new people who are kind of new to affiliate marketing, our junior kind of staff members in regards to what affiliate marketing is, what the key things are.
SPEAKER_03Okay, so we've spoken about some of the challenges that newbies face coming into the industry. Do you think that graduates need to kind of step out from behind the screen and actually go and network using tools like LinkedIn? You know, maybe Facebook, I don't know if there's community groups. I mean, is it is it part of an affiliate graduate or affiliate exec's job? Actually go out and network?
SPEAKER_04I think I'd say more so for an account manager. So someone who's got a little bit more experience and is actually managing the accounts like on a day-to-day level. And the reason for that is I do a lot on LinkedIn myself, and what I've learned is that everyone's got the same pains. No matter what brand you work at, no matter if you're agency or network or client side, everyone's got similar pains in regards to how do I diversify my affiliate mix? How do I look to recruit new partners? How do I optimize partnership relationships? How do I maximize my spend? Like all these questions are being asked by people within the industry. And for me, the the benefit of LinkedIn is the fact that you can openly ask a question and you're going to get some really good feedback back. And again, you can easily jump on a call then and have a discussion around it. The majority of my time at Silverbean is just spent on the calls speaking with people about what the problems are, and then also referring to other clients to say, well, this person had a similar problem, this is how they solved it. Just offering different perspectives. I think one thing that I really like about the sector and the industry that we work in is that even if you're working for a competitor, like you still have a very open conversation about what your pains and challenges are and how you've looked to deal with it. Like, no one's a closed book within affiliate partners market. And I think that's the benefit of what LinkedIn can bring because it just opens up to the community. And I always think that people are always happy to share their views and experiences within that as well.
SPEAKER_03I think you're right. I think out of all of the industries that I've ever worked in, the affiliate industry is probably one of the most friendliest. You know, people are always happy to share advice because they know that even if you tell somebody how to do something, they can never really do it the same as you because there's so many nuances that are involved in everything that we do, from you know messaging to the execution to the results that we get. And we are the sum of all of our experiences. So I would encourage anybody coming into this industry to get out there to kind of you know link in, go to as many events as possible. There's hundreds for free. You know, there's webinars that are happening all the time. And at every single one of these things, you will pick up at least one or two pieces of information that you can either try or share or, you know, experience and really benefit your client or or your brand if you're working brand side as well. We chatted a little bit and you touched on it just a little bit earlier about the importance of brand-to-brand partnerships and how this is becoming quite popular in in affiliate marketing. But there are some challenges that brands face in getting conversations started with other brands. How are you guys helping to overcome this?
SPEAKER_04Yeah, so this goes back three or four years ago when I was actually working on the ATG tickets campaign to uh manage the West End theater. Basically, what I found was when you look to enter Brandon Brand partnerships, the first thing that you look to do is say, well, what other brands are actually interested in brand to brand partnerships? And then the next thing you do is you try and find the actual right point of contact for it. And that was such a hard thing to actually go about and do. So basically, what we created was the Open Brand to brand partnerships network. And it's basically just a list of brands who are open to Brandon Brand Partnerships, and it's also a list of the right point of contacts to be introduced to as well. So brands can sign up for free. It's literally just a case of completing a simple form for us and then requesting to be introduced to however many brands that you want to be introduced to from that list. So far, we've got over 250 brands in there globally, and then we've done over 350 introductions or something now. So it's really took off, and it's just a simple way to introduce people to the right people because it's such a hard thing within brand brand partnerships to do that.
SPEAKER_03And that's one thing that I can say LinkedIn doesn't actually help you with because in our industry there is no standardized form of job spec or job title. Yeah, you could be an affiliate account exec, you could be a performance manager, you could be head of acquisition, you could be whatever the case may be. But it's you know, there's so many different ways.
SPEAKER_04Especially when you look at brand to brand partnerships as well. What we found is that there's there's a mixture of job roles there as well. It could be sitting within the marketing team, the PR team, but then it could also be an affiliate manager who's looking to diversify their affiliate program and move into brand-to-brand partnerships, or it could be a specific brand-to-brand partnership role. So there's so many different titles who touch on brand brand. Like it is so tough to find the right point of contact. And the good thing is that within our industry, because we are such a community, anyways, it's so easy to get the right introduction. Like we've got the open network, and if brands aren't within that open network, then to be honest, like we can easily reach out to each other and say, Dean those person, like from this brand, you know, the right point of contact is, and and just help people on the way, because I think it's uh it's only going to help the growth of the channel overall, the more campaigns that we do see actually going live from it as well.
SPEAKER_03I think that's one of the things that I really loved about our initial conversation before you came on this podcast. I think you used the term a rising tide raises all ships, and that was really the idea behind the brand-to-brand partnership network that you opened up. So if anybody's listening and you're looking for other brands to help you promote your brand, get in touch with Nick because he'll be able to put you in touch with 250 plus other brands out there that are looking to do the same thing as you.
SPEAKER_04We've also got a white paper as well, just to educate people in regards to how to go about brand-to-brand partnerships as well. We've done that with Impact, but it was more so just to go alongside the network of kind of this is how you can form partnerships, but then this is how you can actually bring them partnerships to life as well.
SPEAKER_03Perfect. Well, we'll share that in the in the transcribe. So make sure that I get that link. What are the big issues that brands and partners still need to address for better practices and results to achieve better effort marketing in our industry? From your perspective, what are some of the common things that are still happening in this space that's preventing you know growth? And and I'm gonna stick my hand up and say one of them is limited budgets. But what are some of the other things that you guys are experiencing on your side?
SPEAKER_04I'll I'll touch on limited budgets first. I've got a good start, yeah. And this is just by my own research. But I must have done, I'm a data geek myself. So I must have done about 40 transactions online, and I'd say about 60% of the brands have actually got the tracking set up incorrectly.
SPEAKER_03Yes.
SPEAKER_04So that that is when within the sale amount referred, they might have the gross total amount, so including delivery, taxes, things like that. And that is a very simple way to reduce the actual spend within the channel and then look to reinvest it into actual other campaigns. So I'd highly advocate anyone. To do a test transaction on their own, affiliate tracking to make sure that you're actually setting your campaigns up correctly and you've got the foundations right to begin with. The other issues is things like alignment of the affiliate channel with other digital marketing channels. So, how can the affiliate channel get a seat with SEO and PPC? SEO and PPC are the main drivers of digital marketing for many brands. And if you speak to the head of e-comm, their priority, no doubt, is SEO and PPC. We do diversify our programs heavily in regards to content, for example. So by changing the conversation around affiliates and aligning where the affiliates rank within SERP terms, for example, it changes the conversation around what the affiliate channel can actually contribute. So we've got a strategy there which is called search domination, and it's around how can you align your content contributors with high volume, high conversion SERP terms so that the affiliate channel is working alongside SEO BVC. The other side of things in regards to issues is touching on that, like a lot of publishers sell their advertising space and showcase who they are by showcasing the things like the amount of reach that they have, like newsletter signups that they have, what the social media exposure is. And it's not totally aligned in regards to what the actual user journey is. So, yes, publisher A might have very high reach, but unless the account manager understands where that reach is coming from, then you're not going to be able to synergize the affiliate effort with the user journey for the overall experience. And for me, I think that if we could better align what the affiliate channel is interacting with other digital channels, but then also the user journey, I think we'll see quite a lot of growth from that as well.
SPEAKER_03Do you think that's because affiliates are still kind of, you know, in big brands where they're working networks where they haven't actually taken their programs in-house yet? Unlike in the gaming industry where everything is in-house. Do you think that it's because there's a segregation of, you know, the affiliates belong in this platform, our paid media belongs in this platform, our SEO is happening over here on the side. Is there no alignment between all of those different platforms yet? Or is it more about the internal kind of setup of how marketing teams work on the brand side? You know, traditionally they've always had different stakeholders for different channels.
SPEAKER_04I think it could be a bit of both. I think it comes down to time and knowledge. That's across both kind of how how affiliate is settle, but then also internal as well, from a brand perspective. I think the affiliate channel can be a great lever to pull when working alongside other digital market channels. Like there's there's no other channel that we know that could generate email addresses for your CRM. It could leverage PPC active partners for kind of low convert and upper funnel activity. Like it can content partners can dominate search terms. Like there's so much that we can do, but it's probably moving the conversation around. How can we be more strategic with the affiliate channel rather than kind of set and forget?
unknownYeah.
SPEAKER_03Which I hate to say, but that is kind of how it is.
SPEAKER_04Yeah, like bottom of the funnel activity. There's a lot more opportunity out there. And that's something that I'm really passionate about, to be honest. Like, what are the opportunities here to do more with the channel and and to kind of put it on the on the radar of many more CROs?
SPEAKER_03And I think that's the thing. When you get into a kind of head-of position as you're in now, we're really we're not only the stakeholders for our clients and for getting the results that our clients want us to get, but we're also the stakeholders for the industry and the community as a whole in terms of how do we lead and how do we kind of push best practices forward. So I think if you're coming into this industry, you need to have a passion for it because otherwise, like what's the point? You know, this is not a nine to five job. I always say it's it's kind of like a vacation. You kind of you live it, you eat it, you sleep it, you breathe it in order to like really do it well. And most people I speak to at your level are really passionate about this industry. And I think you have to be if you want to actually continue working in it. So we all want to reinforce the fact that affiliate marketing is the way of the future or performance marketing is the way of the future, and we want to encourage more people to come in. But what are the big trends that you're seeing in the industry right now? I'm keen to hear your thoughts in terms of, you know, especially as we're moving forward to Web 3.0, we see lots more bigger brands like Gucci and HM. They're already starting to build platforms in Roblox. Do you think that that is, you know, going to be another three to five years away before affiliates start getting into that space and start figuring out how to monetize? What are the trends that you're seeing right now?
SPEAKER_04The trends that we're seeing in regards to just affiliate and partner marketing is the diversity of affiliate programs. So brands are coming to us in regards to kind of we've got a well-established traditional affiliate program. How do we look to expand this globally in different regions, or how do we look to expand into different partner channels? So, how do I look to enter things like influencer, strategic content, app, brand-to-brand partnerships, for example? So from a that's from a service perspective, yeah. From a kind of a spend point of view, um, we're seeing a lot of action at the moment within fintech, yeah, which is really interesting. There's there's a lot of spend within the fintech area. Um, sitting back and looking at the space, I think a lot of brands are looking to take their product offering from kind of an elite market to how do we make this accessible to everyone? And and with that, then they're looking to acquire a lot more customers. And by acquiring a lot more customers, they're putting a big focus on the affiliate channel in order to do that. So, in regards to kind of industry spend, industry trends, we're seeing a lot of action from kind of the fintech space at the minute, which is nice because I think that'll massively increase the amount of budget within the space. And then the other thing that we're seeing is clients seeing a downturn in regards to performance from the likes of display, paid social because of the limitations within third-party cookies. So they're looking at different ways to obviously acquire new customers, and the affiliate channel is one for that as well. So, really looking to increase the amount of new customers that they can acquire through the affiliate channel in order to do that too.
SPEAKER_03I think that's very, very interesting. What are some of the simple key things that you think brands should be doing right now to capitalise on their partner performance and level up their growth?
SPEAKER_04I think the first thing is kind of looking to expand their affiliate program. So kind of looking at what are the additional partner channels that they can leverage. The other thing is kind of like how do you create a USP for your affiliate program itself? So, like, how can you offer the best publisher experience, for example, so that you can give partners something that quite simply your competitors can't? I think we're seeing a lot more competition within the space now, more brands are entering the space. Affiliates have got a lot of opportunity to join other programs, like how do you make your program sticky, how do you give them the best publisher experience overall? And then the other thing that we're looking at at the moment is kind of how do you take a conversion rate optimization approach to the user journey as well. So, for your top partners, how can you look to actually increase the conversion rate as as the users are coming through as well? Because it's not like those guys are going to just increase their traffic by 20% year on year. It's more about how can you increase the average order value or the conversion rate in order to see the performance uplift there as well.
SPEAKER_03And I think that's one thing that affiliate managers sometimes forget. They forget about optimizing on the margins. You know, it's always about, oh, I need to go get new, I need to go get new. And that's that's hard, and it is important to keep a fresh kind of influx of partner relationships happening and maybe looking at different niches. But I think you hit the nail straight on the head. You know, we need to improve margins, we need to improve customer experience. And that's for the customer, but also for the affiliate, because the affiliate is your customer too. And and I'm a big believer in, you know, really making spectacular onboarding sequences for affiliates because that is the first touch point that they have with your business and you want it to be the best. You actually only get one shot to impress an affiliate, and that's at the very start. So making sure that you've you've got all your ducks in a row is a key thing. Nick, it's been an absolute pleasure to have you on this podcast today, sharing some of the insights and the knowledge that you're learning in the sector. So I really want to thank you for being on this podcast and talking to us about your mentorship program, helping us to educate our community about the fact that there is a brand-to-brand open network that they can, you know, touch base with and get in contact with you with. It's been an absolute pleasure to have you on the podcast. So thank you very much for being here with me today.
SPEAKER_04Thank you very much for having me. I really enjoyed it.
SPEAKER_02And that's a wrap for this week's Affiliate Insider Affiliate Marketing Podcast. If you're loving what we're putting down in this series, head on over to Apple iTunes and give us a five-star rating and subscribe to our podcast channel so you never miss another insightful episode. Tune in next week for more digital marketing insights and traffic driving tips, tricks, and strategies to keep your digital marketing fresh and your affiliate program driving assistant sales.
SPEAKER_00This podcast is brought to you by AMP. Affiliate Insider is an independently owned business towards sponsoring this podcast episode to showcase our exclusive affiliate management performance program. AMP is our unique program for affiliate marketing program managers. We've helped hundreds of affiliate managers across a range of brands to get the best of their affiliate partnerships and build consistent sales. Run at a live coaching session once per week. This 12-week intensive training program is suitable for affiliate program managers at all levels. You will learn proven tactics and strategies that allow you to upscale your program or team performances, growth and accuracy using tried and tested strategies that have been gained from decades of experience running million-dollar affiliate programs worldwide. For more information on what AMP offers or how to book your place on the next open cohort, please visit affiliateinsider.com and hit the training button to find out more.
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