Podcast, four minutes and trending, affiliate and performance marketing, whether you're running an affiliate program, managing for this, working for an affiliate network, employees at a digital marketing agency, for simply starting your career, working in the affiliate and performance marketing industry. Stay updated with expert insights, trends, and future predictions from a variety of digital experts helping you navigate and grow your affiliate sales. Now, over to Leanne Johnson, the founder of the Affiliate Insider, a performance marketing agency, media and event and training business, an industry vector with over two decades of experience, and your guide helping you make affiliate marketing simple.
SPEAKER_02Welcome to this week's affiliate marketing podcast. And this week I'm going to be doing something a little bit different because I'll be going behind the mic whilst Patty McGill joins me on this week's episode to talk a little bit about what we've got in store and planned for all of you at our upcoming Amplify Summit. So over to you, Patty.
SPEAKER_01Thanks, Leanne. It's a pleasure to be on the podcast again. And uh it's great to be on the other side this time talking about the event. And yeah, the the last event that we done together was was really, really good. So it's a pleasure to be working with your team and delivering this awesome event in January. I can't wait. So uh yeah, one of the things that I wanted to, I guess, really talk about is like why do you do these events? Like, what is it that drives you to want to set these up?
SPEAKER_02Yeah, absolutely. I mean, you know, with 20 years of experience behind me in the affiliate marketing industry, working across multiple different sectors, it, you know, I'm still learning as I go forward in this job. So I can imagine how overwhelming it must be for affiliate managers that are entering the industry, whether they're working network side, whether they're working agency side, or even working at a brand themselves, how difficult it must be for them to find information and keep up to date with what's happening in our space. Because let's just face it, affiliate marketing is one of the fastest moving digital channels that there are. You know, I just feel like by gathering everybody in our community together once a year to talk with experts. And I am very blessed to know a lot of very clever people in the space. And they do tend to come along and share their insights quite openly at the events that we arrange because they know that there's a good audience and a lot of quality content that we're going to be sharing. So I guess for me, the it's a passion project. It's it's about getting people the right information, getting them access to experts who can talk about what's changing and what's happening in our space. And, you know, we run it at the beginning of the year so that we can give people a Lego to actually get planned, get ready, and get get busy delivering on their KPIs and targets because, you know, we're gonna face quite a difficult year ahead. And I think we're all gonna be looking at how do we maximize our dollars and performance is going to get a lot of eyes shone on it. And I want people to, you know, get access to knowledge and experts that can help them to deliver.
SPEAKER_01Yeah, absolutely. And uh one of the so one of the big things that I found about last uh the last summit that you put together um was how in-depth and how actionable some of the uh you know, so the the the talks and the masterclasses were. And for me, someone that's I've worked in the industry for about 10 years, uh now obviously the learning the learning never stops. What I found managing a program over at FinKiffy, I only had some limited information available to me. Um and then when I was working on other sides of the business, you only see another like another side of affiliate marketing. So I think if there's a lot of uh if you're an affiliate manager and you're listening to this, the talks that we're gonna have and the topics that we're gonna be discussing really are gonna give you that, like you said, that leg up and the best start possible for 2023. One of the things that we've we've talked about since organizing the event is around the that sort of structure and the concept of it.
SPEAKER_02Yeah.
SPEAKER_01So what do you feel brings like the most the most value to people? Is it the panel talks? Is it the masterclasses or like demonstrations of tools and tech that people can have? Like what do you feel is you know the bet is the but is are the best um are the best methods of delivering this uh this knowledge?
SPEAKER_02So I love the fact that our panels are live. That's something that you know, most virtual summits, they all pre-record stuff and they deliver things, but you just don't get the value out of experts that are on that panel if you don't come to the panel discussions live and ask the questions. And we do get a lot of questions in our panels. Yeah. Our last event, I mean, you know, five minutes in, we were getting questions from the audience, which was just phenomenal. Because as I said, we want these events to actually help you to deliver. And when you're there live asking experts a question on the spot, there's nowhere to hide. They have to tell you the answer. So, you know, this is a place to come to ask those hard questions to get the information that you need, and not in a fluffy sales type way, because I am I am the moderator of most of the panels, and I do invite some guests in to moderate as well. But more often than not, these people have got years and years and years of experience and they know what our audience is looking for and what they want to learn and understand. So I think content is king at our events. I love the masterclasses because obviously those are on demand, and I I appreciate the fact that affiliate managers are incredibly busy. I'm not expecting you to come to our virtual summit and book eight hours out of your day. The good news is that because it is a virtual summit, you can cherry pick which ones you want to come to live and you can cherry-pick which ones you want to watch on demand. We do run quite open sessions, so you know, we we do expect all of our speakers to answer questions, and I'm constantly looking at the chat. So I do find that people get a lot of value, and I think you'll see that in some of the testimonials from people that have come from the last events, you know, people like Canva and SandCloud and you know, a lot of different brands and program managers that have come on these events to learn. And the, you know, the feedback says what it does on the tin. They they get actionable insights and advice that they can literally take away and plug and play into their own programs a day or two later. So for me, that's incredibly important to have as part of these events that we run. And, you know, a lot of people also talk to me about you don't get so much value on virtual events as what you do in real life and events, and I'd have to say that I disagree.
SPEAKER_01I do too. And I I because really it's about the the actual the the talk itself or what the content is and how it how it is presented. I do agree in some aspects where you know, like sometimes you know, face-to-face networking is is great, and I think that is one of the best things that you can do in an event. But if you're talking about like delivering content, you're either going to be sitting there watching the person talk and deliver the content in person on a stage, or you're gonna see them delivering the content, you know, either you know, through the events platform there that we've got, or through you know, obviously through any other medium as well. And really it's the content that matters. So, you know, if we get you know, in our case, we want to get the best speakers, we want to put together content that really does deliver. Actually, on that, yeah, and there, you know, are there any specific topics that you I know you're gonna be able to share all the all the topics that we're talking about, but is there any any ones that particularly stick out to you? Do you excited to moderate and talk about?
SPEAKER_02Yeah, I mean, I'm really excited about what the big future performance marketing trends are gonna be for 2023. And I'm also very, very interested in looking at what Web 3.0, or as I call it, affiliate three, is going to be looking like and what how our strategies are gonna need to change. Another big topic that I think is very important, which we will be covering in depth and from multiple different angles, is cookie deprecation. Everybody's been talking about it, was put back by two years, but I think we need to start getting plans in place for that. So those are some of the key topics that we'll be covering at Amplify in January and hopefully will help people to map and strategize where they go to next. On your previous point, though, I do want to say that even if you go to in-person events, if you're new to the industry, it's very rare that you're gonna be able to actually get in front of the experts that we put together on our panels because you don't, you know, you might not know them. There might not be an opportunity for you to actually ask a question. You might feel a little bit shy. And that's one thing that I do find virtual events do help with is that because it's nameless and faceless, you can ask your question and not be worried about whether it's a stupid question or what other people in the audience are gonna think. Every single question is a good question, and inevitably it'll help you and somebody else that's on the platform at the same time. So we do like to encourage that at our events. And I think for anybody that's new to the industry, you know, two, three years into an affiliate manager role, you just simply wouldn't be able to get access to people like this at a virtual or at a live event, should I say, because you know, there's thousands of people that come and throng after them on the stage, and how do you actually break through that noise? But at a virtual event, you really can. So I think it's important to, you know, make the time during the day to go to the live sessions that make most sense for you and and cover the topics that you really want to know. But by the same token, also remember that as a virtual attendee, you get access to all of this content for a year after the event to watch on demand. So there's no rush. Obviously, if you want to get competitive, you'll you'll kind of get in and get on with it as soon as the event takes place.
SPEAKER_01Yeah, and going back on what you were saying about the the in-person stuff, I I find typically in all the events that I attended when I was in the UK, people tend to stay in their own groups and clicks and stuff like that, and people that they know. And people aren't really like don't really want to like gel with other people, but it's like you said, the virtual event like evens the playing field for everyone. It gives everyone an opportunity to talk and have their message be heard and their questions be heard at the same time.
SPEAKER_02That is something that we've learned after running two events like this. And as these events get bigger and bigger every year, we iterate new things that help with the connectivity. So there's a lot of focus on lead generation for this next event for both the sponsors that are taking place who want to actually do new business, but also for networking in terms of peer-to-peer conversations. So we've got things like open networking rooms that we'll be able to facilitate, where we've got uh chat hosts that actually help start conversations. Because the other thing about a virtual event is it's easy to lurk, but if you lurk, you're not gonna actually get anything. So you know, we we'll help stimulate those conversations and we'll have people that will make introductions to businesses or companies or brands or products that you want to investigate and look at further. So I wouldn't recommend that if if you're looking for a bit of a kickstart to your business development, like get on to you know, coming to Amplify and think about putting your business into our virtual sponsorship section where you'll actually be able to do lead generation direct and especially for agencies, we've got a fantastic learning center where you can actually distribute your case studies, where you can demo your products, if you've got products that you want to showcase to affiliate managers or publishers, and also you know, talk about some of your wins and the things that you've implemented and done on client projects that other people can learn from. Because I'm a big believer that a rising tide raises all ships. And if this industry is going to move forward, we have to share knowledge and and talk about the things that are working so that everybody can benefit from it.
SPEAKER_01Yeah, absolutely. That's definitely the best way to put it. And I and I have found, like, as again, someone's been doing this for quite some time, there is still a real lack of resources that people can come and learn from from you know all different types of websites. So that was one of the things as well when I came and talked at the uh the last event and our you know subsequent conversations. It's one of the reasons why I wanted to get involved with this because you know, this is something I'm very passionate about as well, and making sure people know all the latest tips, tricks, and strategies and tactics to get the program growing. Because there's even the stuff that I was talking about last time, I got such great feedback on the talk, and some of the stuff that I thought I was doing was just like not basic, yeah, like part for the course, like stuff that's been done in like one industry, like the online course and content creation world, but realize that some of it actually isn't being done in places like e-commerce or SAS or B2B and stuff like that.
SPEAKER_02And this is why it's important to have events that are not vertical specific, which is another like key component of everything that we do here, is that we do not focus on verticals only because in doing so we miss out on learnings from other channels. So I think that's a very important, like, key point that you've raised is that it doesn't matter if you're a SaaS product affiliate manager or if you're an e-commerce product affiliate manager, there will be something for you to learn at this event. And and similarly, so in in some of the industries that I work in, which is esports and and sports betting and online casinos, there's so much tactical stuff that gets done in programs that are managed differently that can be crossed over and passed over between verticals that isn't happening because we always tend to stay in our lane. And I'm I'm a big believer that you know affiliate marketing has no, it should be agnostic. You know, we're agnostic to all channels and we and we welcome every single vertical in. And each vertical has got their own special rules, you know, regulations, you know, tweaks and things that they do in order to get success measures. And and as an affiliate manager, it's important to understand all of that.
SPEAKER_01Yeah, definitely. Uh, I've always admired what the uh the iGaming esports communities do. And I think when it comes to doing like brand deals and like really great brand campaigns, partnership campaigns, you know, one esports team and a maybe a soccer club or something like that, really are second to none.
SPEAKER_02Um the stuff we do in like they push the boundaries, yeah, you know, and and and we're starting to push boundaries here in the e-commerce space too, with brand-to-brand partnerships and this whole partnership economy that we are seeing emerge where companies are working together, where brands are working together. And actually, it's it's great that the kind of channel is opening up to include lots of different types of partners and partnerships, but it's also necessary because as we move forward into what is going to be a very difficult year around the globe in terms of rising cost of living prices, you know, interest rates increasing, business costs increasing. Everybody is going to need to know what to do and and where and how to spend their money to get the best ROI. And I think that's one of the key things that we're going to be covering at Amplify with some of the experts that we're bringing in.
SPEAKER_01Yeah, I'm really looking forward to that. The B2B partnerships one uh talk is is gonna be is definitely the one that I'm looking forward to. We've already got some cool talking for some like really great speakers already to come and join the panels. But tell me a bit more about like actually on that, like where do you see some of these future trends heading?
SPEAKER_02Well, I think our strategies and our tactics are going to have to change because even as we see the emo the or the convergence of affiliates in the traditional sense, and I actually don't even like that word anymore. I like to refer to I always think affiliates is kind of like a supplier term. And I don't believe that affiliates are suppliers, I believe that they're partners in your business. They're actually an extension of your marketing.
SPEAKER_01Oh, yeah, definitely.
SPEAKER_02And when you flip that switch in your mind as an affiliate manager, you will start to treat your partners differently and they will start to react differently to you. So I think there's a there's a big movement to understand where and how referral partners actually fit into the marketing mix, more so than just being a traffic source supplier or a new customer supplier. A lot of affiliates are developing innovative tools that actually help re-engage or reactivate or retarget customers too. So I want to see brands really think about that bioawareness journey and where they're plugging different traffic sources in. In terms of futurology of affiliate marketing, well, this is my third iteration in the space. So, you know, I've seen it grow from a simple referral-friendly scheme to the massive economy that we're dealing with now with multiple different layers, and we're gonna see it happen again. And I think it's already happening. We see companies like HM and Starbucks and all of these people going into the kind of metaverse. How do those strategies transcend? As an affiliate manager, if you've got people on different channels and different platforms that aren't controlled by them, so influences as an example as well. You know, TikTok has emerged in the last five years, massive opportunity for content creators to, you know, work on a performance basis. How does an affiliate manager manage all of that? Because it's no longer just web. And so what I'm interested to see is what strategies and tactics are gonna need to change. Are we going to change the way that we finally commercialize performance? Are we gonna think about how we manage our budgets, you know, within brands? Is it is it media buy, is it affiliate, you know, how does it get divvyed up? And are we gonna think about embracing performance as a whole across all of our channels? Because as far as I'm concerned, and I am a little bit biased because I've you know had a 20-year love affair with affiliate marketing. I think as a digital marketer coming out of university right now, the only specialism that you should be going into is performance. I think SEO is gonna change tremendously. And you know, I've spoken to some really great experts on what the future of SEO looks like and search intent. I think social media is gonna probably merge into performance because it's going to be the metric that people want to spend their budgets on and can measure their budgets more effectively on. And you know, ad paid advertising is gonna become a little bit like you know, print. It's gonna become something that happens a little bit in the background and performance is gonna lead the way. So maybe I'm radical. I don't know. But I think I think we need to start looking at that as you know, as our industry changes around us and as we get all of these new platforms and we evolve just from web into other channels and other places where our customers are gonna be, you know, hanging out online. And all of these things are things that we're gonna be exploring at Amplify because the time is now, it is already happening. It kind of reminds me a little bit about you know, when mobile came in in place, everybody thought mobile was just gonna be, you know, the next big thing, but it has taken sort of seven to ten years to get us to the point where we are now, where it is actually a huge part of our customer lives, and a phone is now in your back pocket. So I think we need to be thinking about those things and and we need to be thinking about how the channel's gonna evolve alongside all of these innovations that are taking place.
SPEAKER_01That's a good point. And uh I I I sort of laughed, chuckled to myself when you were talking about mobile because it seemed like every year throughout 2011 to sort of 2015, when I was in the UK, every year I was reading another report from somewhere saying is you know, 2012 the year of the mobile, is 2013 the year of the mobile e-commerce sale.
SPEAKER_02100%. I remember those.
SPEAKER_01Still feels like some of those articles still go out all the time.
SPEAKER_02Well, some people will argue that it still is. Um, you know, and and and I think that that's the beauty of digital is that it's constantly evolving and it never stops. So, where do you focus your time and your energy and how do you actually divvy up your your budget? And that's really the job of every affiliate manager is making sure that they're managing their funds in the most efficient way. But how can you do that if you don't listen and learn what's actually trending and what's moving forward and faster and getting in there first? Because the the two rules of marketing are you either get to market first or you are the best at what you do. You know, I I tend to align with the latter. I like to be the best at what I do.
SPEAKER_01It's the Apple approach, right?
SPEAKER_02So it is, it works for them. So I reckon it's gonna work for everybody else too.
SPEAKER_01That's very true. Um, so I know that we touched on sponsorships and what people can expect if they want to come partner with us. So, you know, obviously I'm helping to go put those uh packages together uh with you, Leanne. And I think one of the things as someone that's hosted a lot of virtual summits, someone's sponsored a lot of summits, one of the mistakes that a lot of event companies or businesses make is that they don't necessarily give a really fair opportunity for the sponsors or the brands, the people that are sponsoring and partnering, the the opportunity to really engage with the audience. So that's something I want to really get across. Like if you want to partner with us, you know, not only you get access to you know the people that come by your booth, you know, their you know, their information, able to contact them directly. We're gonna have whole campaigns built around not just exposure, but also opportunities for you to upsell your product or your service, or if you're an agency, what you're doing there as well. So something I take really seriously because again, like it's a lot of it's a lot of money. Almost sort of going back to what you were saying earlier about you know advertising being like print, I think there's some virtual events out there that just rely on people just like cutting them in check and putting their logo on a on a site. You know, it's not something I don't think you can get really good ROI back. So actually, when I was talking with other events about sponsoring them in previous roles and companies that I've managed, I'd always ask like who are the attendees? You know, why is this a good fit for me if I am spending X thousands of pounds or X thousands of dollars on a summit? Realistically, how much of that can I get back, you know, if I was then push a product or a service? And I think you know, the way we priced actually for a lot of the brands that are that are coming on board and the agencies that are working with us, it really would only take a couple a couple of conversations to get that back.
SPEAKER_02Well, that's this is the thing. I mean, you know, the difference between investing in a physical event and a virtual event, there is a huge difference in scale in terms of pricing. But one thing that our team is very good at is lead generation. Like we, you know, we're expecting about 5,000 people to come to this event, which is a 50% growth on what we did at our last event.
SPEAKER_01So, you know, and already we can see the numbers are trending in in that direction with you know, three months, four months it's been crazy like how much we've been able to get the number of signups we've had already just through like sort of passive, it's almost not like passive revenues, like passive audience generation.
SPEAKER_02A lot of that is kind of you know, repeat customers coming back because they know that they got great information the last time, which is fantastic, but also people referring other people. That that has been, you know, what you know, where to math marketing hands down is still one of the best ways to grow. business and I'm very happy to say that our events are actually doing that for us. So if you didn't make it to the previous events and we did have to shut one of the events early, a week early because we were oversubscribed. And I don't want to have that happen again this year. I want people who are serious about growing their affiliate programs to actually get in on the list before it shuts. So you know you have been warned register now. The link will be in this transcribe you know get your seat booked and really just you know make the time make the headspace to actually come to this event and actually listen and learn from experts that I know will be able to help you grow your business. You know everybody is hand selected based on their area of expertise how I feel they'll be able to contribute. And you know we were talking about sponsorships a little bit earlier. Lead generation is very important to me as a business owner. You know I I these these events are privately run by my company which I own. I'm very very vested in the content. It's all you know curated by you know me and experts who have 15 plus years experience such as yourself. This isn't like fluff. You know it's not it's not an event where you're going to come and there's going to be sales thrown at you. So one thing I can say to sponsors is you know align yourself with content that sticks. Align yourself with people that are engaged. And those are two things that I can categorically tell you you will see in our sponsor deck. Like our numbers say it our job titles say it the companies and the representation that we've had at our last two events says it. It's like people that are serious about affiliate marketing are following our community and following our events. So yes it's about brand exposure. It's about getting seen and heard but yes it is most definitely about lead generation and I can provide the platforms for people to come and connect and and learn and share and grow. But sponsors also need to make sure that what they're putting out there is applicable to the audience and clickable to that audience because that is how they get a really great point and I want something I want to actually touch on as well as now I got to sponsor the event at the last the the last summit and it worked out super well super well for us and also me personally from my own like my own personal branding as well.
SPEAKER_01But what you've touched on there is really important because I think a lot of sponsors go in with you know if I just give them a logo and maybe just like at my most linked to my most popular blog that'll be enough. Everything has to be done with intention like if you're if you are intending to get more leads more revenue more sales to your products or service and whatever you know whatever business type of business that you have you have to go to Vintent make the extra effort of building perhaps a landing page. It's good you know we can give you assets and a logo and stuff like that so you can have it co-branded make it really easy for people to come and learn more about what you do. Give them a really great if you've got if you're a tech company give them a great you know either a discount or a free trial and extend you know an extended trial period however you do it. If you've got a brand, you know make it very easy for people to come and contact you to get a brand collab done. Just make it very easy for the attendees to come and want and participate with what you have.
SPEAKER_02Yeah I mean it's it's basic marketing right it's like who's my target audience what do they need and one what problems you know pain points possibilities and potential can I serve them? And that is what gets you the clicks because the minute that somebody visits your portal or your booth in our platform a lead is generated and what you do with that lead after the event is really up to you in terms of how you convert and coming to an event like this you know there's an upfront cost but your sales pipeline might not be direct you know some some companies it's direct or SAS product so you know they can get a sign up immediately almost and make the RRI difference. For an agency it's not but the the difference is is that there's quality leads coming here. So as an agency if you're gonna be promoting at this event and you want to actually get a new business you need to be giving away things that customers need and want in order to generate that lead. So you know go back to the basics free lead magnets free ebooks free guides on how to do something cheat sheets you know things that are helpful and useful without giving away all of your IP obviously but enough to get people interested to want to have like a second conversation with you. And we're also going to be helping the clients that you know promote at this event the clients that help us to generate this content to really get value out of this event by using our database for introductions which is something I think rarely you know event owners do but because I myself am an independent business owner I know how important it is to get ROI and marketing to then so we really are going to focus on that this year to help everybody in the event benefit from being at that event whether it's through content knowledge lead generation and business development those are the key things that we want to deliver at Amplify in January.
SPEAKER_01Couldn't have said that better myself yeah it's it's really it's really important to us ROI is the is the for me it's the it's the biggest metric of it all so we're gonna do everything we can to help.
SPEAKER_02It's like ROI on your money for your spend but also ROI on your time. I'm asking people to give up hours of their time to come and learn stuff. And if that stuff isn't actionable and it's not practical and it doesn't speak to the problems and the pain points that they're experiencing in their affiliate program then what's the point of being at the event? You know you can go to an in-person networking event to go network and yes that's very very important but the purpose of this event is to share knowledge and learnings and that's what we've curated the agenda for. I don't want to give away too much on the agenda and we have covered some of the things that we are going to be doing but there will be a bit of a big reveal but ultimately you know this is about learning and networking and growing together to better our community and better the way that we do things in the affiliate space.
SPEAKER_01No here no I couldn't say that about myself. So uh if I guess there's a question to everyone that's listening if you've got if there's anything that you want us to any brands any businesses any specific speakers that you want us to be talking with because we're also going to be building out uh even more masterclasses throughout the next few months we would love to know so just drop us you know drop us a mail drop us a message or if you listen to this on a site that has a comment box then just leave us a comment we'd love to take that feedback on board as well.
SPEAKER_02Yeah get onto your LinkedIn profile go and visit the event page and type in a comment on the actual event page of things that you're struggling with things that you want to learn more about things that you want to deep dive because I will find the experts to come and deliver that content for you. I have an idea of what I think affiliate managers need to be learning but ultimately we're creating this content for you the attendees so it would be great. I mean even message me on LinkedIn if you're listening to this podcast I always answer all of my LinkedIn messages you know and all the pictures all the all the sales messages that I get and all the inquiries that I get too so just drop us a line and tell us what it is that you're struggling with because ultimately this event is for you and we want to be able to make sure that you're getting benefit out of being there.
SPEAKER_01I think we covered all the points uh we wanted to go over Leanne. Yeah thank you so much for having me come and host it's been a while since I've actually hosted a podcast or a live stream uh so it's been good to get back in the saddle and looking forward to keep you know talking with you over the next few months and then also some exciting plans for 2023.
SPEAKER_02Absolutely take it to the next level then we've got a lot of exciting things planned and for me it's been a pleasure to be on the other side of the mic. I think you're the only person who's ever had the privilege of being a host on my podcast very much thank you very much for stepping into my shoes and doing such a great job. So if anyone's listening as well just make sure you rate this episode five stars please that would go a very long way and get on LinkedIn and register for the event it is free and we are really looking forward to hosting you on the 17th and 18th of January and thanks very much for tuning in again to this week's episode all about the Amplify Summit coming to you soon well that's a wrap for this week's affiliate marketing podcast.
SPEAKER_00If you love what we're sharing why not head over to Apple iTunes now and leave us a five star review. Doing this helps us reach more people just like you and we'd love to hear your feedback too. While you're there make sure to hit subscribe join our podcast channel so you never miss another insightful episode and leave us a comment so we know what you're thinking. Want to amplify your affiliate program performance? The Amplify Virtual Summit is brought to you by Affiliate Insider. Save these dates 17th to 18th of January 2023 now and book your free ticket to come and join us as we explore all the latest digital and affiliate marketing trends. This is not a sales pitch virtual event so you'll get nothing but great advice and a chance to network with agencies, network, stat and Martech to provide what we call an insider scoop on how to amplify your affiliate program and partner performance. Plus you'll get exclusive access to expert-led in-depth master classes, group coaching and ask me anything sessions with expert tools show and tell you how to implement tools and tactics helping you save time and money to get consistent results. Get your free ticket to join us at Amplify now. Visit wwwffiliateinsider.com and click on events to register