Welcome to this week's affiliate marketing podcast, a weekly dose of insight into affiliate marketing and performance-led sales. Joining me this week is Daniel Priestley, Entrepreneur of the Year for 2022, and four times best-selling author, who is on a mission to develop entrepreneurs who stand out, scale up, and make a positive impact in the world. Now, Daniel has worked with 500 or more entrepreneurs and businesses each year to develop their businesses through accelerator programs, as well as supporting thousands of brands to generate data-rich leads each year through his tool, ScoreApp. Daniel's reputation and extensive experience has seen him advising Inc. 500 leaders and unicorn entrepreneurs with global HQs in Australia, UK, US, Canada, Singapore, and more recently, is the author of a new book which I have personally read and highly recommend called Scorecard Marketing. Now, after that monthful, welcome, Daniel.
SPEAKER_01I want to meet this guy. Thank you very much for the intro.
SPEAKER_02It's a pleasure to have you on this podcast. Now I've been waiting for quite a while to get you on. I know your schedule has been incredibly busy, but I'm super excited to have you here today. I want you to start off by just telling everybody your story because that in itself is a bit of a kind of entrepreneurial mismash of things. How did you start up as the founder and creator of ScoreApp? Tell us a little bit about your backstory.
SPEAKER_01So when I was 19 to 21, I was employee number three at a very fast-growth little startup. We grew from three people to 60 people in two years, and we um grew from setting up a bank account to having six million a year worth of revenue. I was the little sidekick of the founder, and that was an amazing experience to learn. And it was a very marketing-led business. So I learned a lot about marketing. One of the big lessons that my boss taught me was everything's downstream from lead generation. That if you have an amazing product or an amazing service or you're incredible at what you do, but you can't generate leads for that, then it doesn't really matter. That you have to get the lead generation right. And many in many cases, the businesses that succeed the best are the ones that are very good at the lead generation. They can do the lead generation and sales, and then everything flows from there. So I learned that lesson. At 21, I started my own company. I scaled very rapidly to about 10 million of revenue by the time I was 25. And it was a specialist agency focused on introduction events. So our whole business model was built around what we call the intro event process or the intro events, where we would run introduction events for all sorts of different businesses, and we'd do them up and down the Australian East Coast. But that was my specialty event marketing and management for companies that had a complex product that they wanted to sell. And uh we'd run events for them. So later on, I ended up moving to the UK. I grew a business globally with books and um talks and all those sorts of things, and we we were, you know, doing an amazing global rollout. Then something pretty amazing happened, which is I was feeling pretty burnt out, and and the team were very burnt out because we were running events in eight cities around the world. And we launched something around that time where it was called an online scorecard. It was called the Key Person of Influence Scorecard, where people would go online, answer some questions, and they would get a report, a PDF report, yeah, which would tell them how influential they were and whether they're doing all the right things to grow their personal brand and their influence. Yeah. And what happened is that over the following couple of years, 90,000 people filled it in and we ended up making tens of millions of worth of sales off the back of that. And it was an incredible thing because it meant that I didn't have to run events anymore, I didn't have to leave the front door, and we had this non-stop stream of leads coming in.
SPEAKER_02So this is all quite recent, right? I mean, it's how many, how many years Yeah.
SPEAKER_01Well, we launched our first scorecard in 2015. By 2019, we'd we'd made you know millions and millions a year worth of sales off the back of that. And and not only the millions of sales, the best clients we'd ever had. So we were getting people, we could see from the scorecard data who were the perfect clients to work with. You know, one in a thousand really great clients, we could just pinpoint them with the data and and talk to them sensibly. And we were signing up the best clients we'd ever had. So the quality of clientele went through the roof and uh the business just performed. Anyway, in 2019, a lot of our clients said, Hey, that online thing that I took, I want to have one of those. I want to have a scorecard, right? Whatever that assessment is, that online quiz, that online assessment, I want one. So we started building them on WordPress, and sure enough, it was totally replicatable. So every we did about a dozen in 2019 for various clients, and they started getting the best leads they had ever had and better conversions and better quality clients as well. So in 2020, we launched a new business called ScoreApp, and it's basically it's a platform for building your own assessment, for building your own quiz as a lead generator to collect more data, to pinpoint better clients, and to just have something that's available 24-7 that people can engage with and signal that they're interested in working with you. So we now have two and a half thousand businesses around the world that are using ScoreApp. It's become a fast growth business. We're growing it five to 10% month on month, every single month. I've just written a book called Scorecard Marketing, which is a quick little read, but it's you know, it explains how to do a scorecard marketing campaign. We're working with people who are solopreneurs, who are coaches, consultants by themselves, right through to celebrities, big companies, FTSE100s, and world world famous celebrities. So yeah, it's it's a real roller coaster at the moment.
SPEAKER_02Well, I think you've you've kind of, you know, marketing is such an interesting industry to work in. And what you have discovered is a new form of marketing, really, at the end of the day. It's something that that speaks to the psychology. And you do write about this in the book a little bit, and it speaks to the psychology of what engages a customer and what makes them buy. Now, for me, in my industry, which is affiliate marketing, it is incredibly important for two reasons. One, for your affiliates to actually buy into your program, and two, to help your affiliates to actually drive more customers to you. So the reason why I wanted to get you on the pod is just delve a little bit deeper into like what is behind scorecard marketing, why, you know, how can you apply it to your affiliate program if you're an affiliate manager in terms of getting the right affiliates to be engaged in your program? And then also how do you teach your affiliates to use it so that they can, you know, add extra lead generation streams to, you know, perhaps if they're SEO affiliates or influencers, even for example, you know, that they're c they're creating great content, but how are they actually generating leads?
SPEAKER_01So talk talk us through some of those kind of So let's there's a few things to unpack there. Let's start with why the customer fills in an assessment. Let's start with that. So the reason that people buy something is because there's a conflict between what they have and what they want. There's what we'd call that a tension. There's some sort of underlying tension that people experience. For example, someone might have a good business that's doing really well, but they haven't had a holiday in a couple of years, and they feel like even when they are on holiday, they're constantly taking business phone calls and and then they drop the kids off at the school one day and they're having a chat to one of the other parents at the school gate who says that they just got back from an amazing two-week holiday and they just feel really refreshed. So now there's this tension, right? And the tension is I need a holiday, I need a break, my business isn't the kind of business I can switch off from. So as a result of that tension, a few things might happen. Someone might buy book themselves a holiday, or they might book themselves a business coach to help them to systemize their business. Basically, the reason we buy anything is because there's some sort of something's not right in the world, and there's an underlying tension. Humans are a never-ending bubble of desire, right? There's always something that we want to improve. So, what we're doing is we're trying to figure out what it is we want to buy, and we're trying to figure out what it is this tension is all about. So most people start with feeling of tension, but they can't really put their finger on the exact reasons why they're feeling the tension or what to do about it. And we call that being on the fence, right? So we're not quite sure what to do. We're just sitting on the fence kind of exploring our options. So the thing about an assessment is that the assessment helps you to figure out what you need to do about something. So let's say that person who's thinking about systemizing their business sees an assessment called, Is your business fully systemized? Answer 20 questions to find out if you could have a business that uh runs on its own, that takes on a life of its own, and that you could have a holiday and come back and the business has done even better while you've been away. And that for some reason that just goes ding, ding, ding, ding, ding. Right, I want to do that. So they answer the questions, it brings up a report and it says, Hey, look, you're really good at the operational systems, but you don't have the sales and marketing systems required. And they're like, oh my goodness, light bulb moment, that's what I need to focus on. So then they go on and they want to buy that thing. So having some form of an assessment process is a super powerful for any business to help the customer to buy.
SPEAKER_02We've got a lot of different people from different industries that are listening to this podcast. So, for example, if you are an agency and you run affiliate programs, you might want to do a scorecard assessment of who are your typical clients coming to you. How big are they, how small are they, and what are their pain points. If you're a network and you're looking for publishers, you might want to do a scorecard assessment to find out how can you solve some of the publisher problems that happen once they join your network. If you're a brand and you're looking for new affiliates, you might want to do an assessment to see what kind of affiliates are best for your program and how do affiliates actually promote so that you can provide the products, the promotions, that the tools that your affiliates may need in order to generate more sales for you. There really is like the way that I see it, and after I've read the book, there is no company in the world that actually can't use this form of marketing to generate leads.
SPEAKER_01Yeah, and that and it speeds up the process of people buying and it brings in the perfect customers and all of that sort of stuff. And you know, I always use a little example of like if you went to the doctor and you sat down in the doctor's chair and the doctor just looked up and said, We need to put your arm in a cast. Right? We need to put your your your your left arm in a in a plaster cast. And you could go, well, whoa, well, wait a second, I haven't told you anything about me just yet. Yeah, but I sell plaster casts and I'm a doctor and I make the most money out of selling these casts. And it's like, I don't want to, I don't want to put my arm in a cast. But if the doctor says, come and let's do an x-ray, and then shows you with the x-ray, the assessment, that this is the reason you've got a broken bone in your left arm and we need to put it in a cast, you're gonna go along with that and you're gonna have a cast on your arm for six weeks because because the doctor did an assessment first. And it's the same with most businesses. When a business tells you, hey, you should buy my thing, we go, uh, guard up, walls up. But if people take an assessment and then the assessment says, based on how you answered the questions, you should you'd be suitable for this, then we go, okay, fair enough, I'll I'll commit to it. So yeah, it is a great strategy for for anyone. The second part of what you asked me was about if the affiliates. The way I view affiliates is I view affiliates as like if I think about like lumberjacks who have to go out there and cut down trees, yeah, and there's this big forest out there, and I want those lumberjacks to go out and cut some trees down, I want to make sure that I'm giving them chainsaws, right? I don't want to give them little tomahawks, I want to give them chainsaws to go cut those trees down. So if I want affiliates to go and bring people to me, I want to give them all the tools and resources to make it super easy. I want to give them videos and blogs and articles and data and research, all of that's great. But the big chainsaw that gets the the best is if an affiliate can just simply promote the assessment. So they don't have to even promote the product, and that makes an affiliate's life so easy to bring people to you because they don't even have to tell people to buy anything. They just say, go take this assessment, you know. So that that sort of stuff is brilliant.
SPEAKER_02Well, the thing that that's that's really interesting for me after reading the book is you know, we're talking about cookie deprecation, and that's going to change the way that affiliates have built their business because traditionally affiliates are traffic drivers. You know, they drive traffic from one point of interest to another point of interest in order to get commission. And with cookie deprecation coming in, affiliates now have to become brands and they have to become GDPR compliant and they have to have databases of customers that they can re-market to in order to continue earning revenue. So for me, it's like this is plug and play. Like, how do I take this tool, plug it into my business, build lead generation, start my newsletter database, and start getting ahead of cookie deprecation, where before I might have only focused on SEO. And this is a new marketing skill that you need to learn.
SPEAKER_01It's an opportunity to have your own proprietary database. It's an opportunity to have your own proprietary methodology. So imagine this: imagine there's an affiliate who sets up something called, are you ready to run a marathon? Take the assessment, find out.
SPEAKER_02Yeah.
SPEAKER_01And at the end of the assessment, it says that there's a few things that you might need. You might need a training routine, you might need certain equipment like shoes, you might need a certain diet plan, you know, you might need some certain mindset advice or coaching or psychological support. So there's like four areas. And the affiliate could have an affiliate relationship with a meal delivery company, they could have an affiliate relationship with the physical products, the shoes, they could have an affiliate relationship with some sort of a motivation service, right? So they could have all of that. When people take the assessment, it says, Well, you've already got great shoes, so you don't need those, but you do need the meal plan. So why don't you why don't you grab this and you need some motivation, download this app. So now they've got their own proprietary data. Like to HelloFresh or whatever, you know.
SPEAKER_02Yeah, yeah, right.
SPEAKER_01So but the beauty is that they're actually making a more thoughtful recommendation and and the affiliate owns all that data.
SPEAKER_02Well, and I think that's the other thing is that you know, affiliates want their customers to now come back to them because they want to have a database of people that are trusting their brand, not just the brand that they're promoting. So I think this also gives validation. And you know, you spoke a lot about the psychology of why people buy and and how to you know and and also here this morning in terms of you know assessing somebody's needs before actually trying to sell to them, that builds brand trust as well, because it's it's a legitimate advice, it's not advice that I didn't want.
SPEAKER_01Yeah, and the hot the highest earning affiliates are the ones that do that step. You know, so you know, I know I know someone who is a very famous YouTuber uh with over three million subscribers on on YouTube. Yeah and this person's got trust of their audience, they you know, they create content for the audience, they also survey, they've got influence, but they are making millions on the affiliate relationships because it's not a one-off sale and it's not purely transactional, it's about taking people on a long journey together and saying, I can get you all the I'm one step ahead of you, and I can get you all the things that you're gonna need on your journey. Um, and this particular guy makes millions, he's a young guy, makes millions and millions being just that friendly, trusted voice who's asking questions and then finding what people need. And he has gone all in on uh these assessments.
SPEAKER_02Yeah. I mean, my my when when we run our uh training course, we've got an AMP accelerator for affiliate managers, and it's a 12-week coaching course that I give. And we talk about, you know, targeting affiliates with possibilities, pain points, and potential. And, you know, when you think about those three words and you think about answering the questions that are leading to those three things, it's very easy to make a sale because I'm I'm I myself am one of those affiliate account managers that hate selling. I don't do cold call selling, it's just never been part of my thing. And a lot of people don't like cold call selling. And this is a really easy way to sell effectively, but also to really get close to your customer before you actually present an opportunity. And I think this is the thing that makes me excited. So I want to talk a little bit about how difficult is it to build this stuff? Because as digital marketers, we have to learn new tools all the time. We have to figure out what's working, you know, like how easy is it to actually use the tool?
SPEAKER_01So there are there are three main parts that you need to have to have a scorecard assessment. The first part is the landing page, the second part is the questionnaire, the quiz questions, and the third part is the results page that gives the dynamic content based on how people answer the quiz. So those are the three parts in order to create an assessment. Um, the landing page's job is to encourage people to take the assessment in the first place. They arrive at the landing page and they want to know what is the possibility or what is the pain point that this is going to solve. So, are you ready to run the London marathon? If you're interested in running a London marathon, you're gonna say, Oh, I'll take the I'll answer the questions. Is your business cybersecurity safe? Answer these 20 questions and find out. So a few things that tend to create higher converting landing pages, beautiful design, gets higher quality, gets higher quality clients to take the the test. The aesthetic is really important, especially with high-end shoppers. Also, it's research that female shoppers are much more responsive to high-end aesthetic or great aesthetic. So we've used templates designed by by award-winning designers to create those templates so that there's a really great aesthetic from the minute one.
SPEAKER_02You don't even need to design the page yourself, it's all in the tools.
SPEAKER_01It's all just templated. Yeah, you just you can you just literally choose from image libraries, you can change the images around and yeah, and it's and it's beautifully done. So then the next part is you need to have a big hook as to why someone's gonna take the scorecard. So that's gonna be based upon normally a desire that they have, the person has as to what they want to achieve, um, or it could be something painful that they want to resolve. So you're gonna have that. The other one, too, is if it's based on existing content that's working. So for example, if I wrote the book called Atomic Habits and I had the Atomic Habits Scorecard uh or the Atomic Habits Assessment, then of course people who have read that book are going to want to do that. Yeah, and there's certain content that's out of copyright. So I think how to win friends and influence people is a you know out of copyright, you know, terminology, and you can have the how to win friends and influence people scorecard, and people would love to take that. So essentially that's the hook. It's always good to have testimonials and case studies, not about the end result, but about taking the scorecard. So, for example, you want you don't want a testimonial that says I bought X product, you want a testimonial that says I took this assessment and it really gave me clarity, really helped me. It was worth taking this quiz. I can't believe it only took three minutes to take the quiz and it gave me so much value. So that's all on the landing page. I've also found that personal brands massively increase conversion. So if you can put your face on there and and and who you are, people can see your face, they immediately have an increased level of trust, and it says a bit about who created the scorecard in the first place. So that's all those are all positives. The questionnaire is a little bit like a checklist. So if I said to you, are you ready to go on holiday? Have you got your passport? Um, have you booked your flights? Have you checked in online? Have you, you know, have you packed your suitcase? Have you got your toothbrush? Right? So it's got all of those things, and it's kind of like a checklist, and you're just asking people the the things that are on the checklist. Now, if you want to go one step a little bit fancier, you can do something called categories. So, for example, if you had a scorecard on health and wellness, right, or losing weight, or something like that, you might have diet exercise sleep or something like that, or diet exercise motivation. So you can kind of break it into some categories, and there's like five questions about the food, and there's five questions about exercise, and five questions about goals and motivation, and then it it's 15 questions all up, but they get chunked up into these categories. So that's how you do the questions. With each question, you weight the questions. So you could have a one point, two point, three point question. So uh, you know, have you written a book is obviously much more weighty than have you written a blog. So writing a blog might give you one point, and writing a book might give you five points. Uh, so you can kind of weight the questions as well. You can deduct points. So if they answer no to something that is a negative thing, you can take points away. So that's the question or assessment piece. The final piece is the wow. That's the reveal where people have answered the questions, and then suddenly, da da. There's this content that appears based upon how they answered that. Now we call that in the software in scoreapp.com, we call that dynamic content. And dynamic content is basically you write three versions, and if people get a low score, they get version for low score. And if they get a high score, they get a different version for the high score. So let's say someone scores low for motivation, and uh you say, um, looks like you've scored fairly low here, and it looks like you could do with some support and some help in your motivation, getting clear about goals, having a clear timeline, um, having inspirational people who have done it before who you can look to, listening to some motivational content. Here's some recommendations based upon how you scored as to what you can do next. Yeah. So and then if someone scores high, congratulations, you got a high score, keep up the good work, right? So all of those things.
SPEAKER_02But also that's great because then you can sort of sort the weed from the chaff as well. You cannot contact every lead that comes into your business because if they're high, they're probably not going to be looking to buy anything. They're just interested in what it is that you're doing, which is great. So put them into a keep warm list. And if they're low, get your salesperson on there immediately and start, you know, doing the sales. So honestly, it's going to save people a lot of time as well because lead generation is now that I'm a business owner, I promise you, lead generation was never forefront of my mind, but now it applies to everything that we do in terms of how we manage our clients' programs, how we bring leads into our own agency. Yes. You know, it's it's really something that every digital marketer should spend a little bit of time on to learn.
SPEAKER_01Of course, yeah. Everything's downstream from the lead generation.
SPEAKER_02100% agree with that. And there was just one thing that I did want to talk about because, you know, I I read the book and I loved this quote, which was 84% of people want to be treated as a person, not a number. And I think the same is true for affiliates. You know, if if you've listened to this podcast before, you'll hear quite a lot of affiliates come on and they're saying, you know, the last thing uh or the biggest thing that annoys me is the fact that I can never get hold of a human. I don't know who my account manager is, I can't actually go and talk to them about deals. I mean, using a score app like this to actually sort through your, you know, 10,000 strong affiliate database to see who is actually engaged with your business skill and who isn't. And if they're not, why can honestly help you to improve the performance of your program. Um and this tool allows you to treat people a little bit like a human without having to dedicate resources because that's the other.
SPEAKER_01Well, behind the scenes, too, it allows you to score your affiliates.
SPEAKER_02Yeah.
SPEAKER_01So if you're running an affiliate program, so I'll give you a real life example. That'd be grand. I was launching this book called Scorecard Marketing for ScoreApp. Yeah. And we created an opt-in where we said, would you like to get a review copy of the book? And just answer five questions and we'll send you out a review copy of the book. So people put in their name and their details, and then uh question number one is Do you want one copy or two copies of the book? So people decide. And then question number two is would you be interested if you like the book, would you be interested in doing an Amazon review? And people say, Yeah. And then it says, Do you have a community of people who'd be interested in reading this book, like entrepreneurs or marketing professionals? Yes. Yeah. And it says, Yes, and my community is bigger than 10,000, or my community is 1,000 to 10,000, or smaller than a thousand. And then it says, Do you have like a social media following? Right. And then it final question is, would you be interested in us contacting you to talk about an affiliate opportunity for you to promote the book or any of that? So it's all laid out in a few questions. Now, behind the scenes, we actually assigned a score based on how people answer. Yeah. If someone scores above an 80%, they've got a large community and have said, Yes, I want to, I want to do this. I would like to for someone to contact. So we can see this list and we can just go, oh, that one's a 22%. That probably means that they want a copy of the book. They're happy to do an Amazon review, but that's it. We're not going to pester them. Out of 2,000 people who opted in for the book and they said they wanted a copy of the book. There was about 180 who scored above 80%. And those 180 people, by definition, they have large communities. They've got videos and podcasts and email lists. They've said yes, yes, yes, yes, yes. And they've said, give me a call or give me a get in contact so that we can do something. That gave us the opportunity to have an affiliate manager who just focused on those 180.
SPEAKER_02And you gave those 180 a much more personalized experience than the 2,000 that actually converted.
SPEAKER_01And this is Well, can you imagine how exhausting it would be for anyone to call through 2,000 people versus 180 people?
SPEAKER_02It's like a never-ending task. And you know, I think that's the one thing that affiliate managers don't do properly is they don't actually make their lives easier by using tools. You know, believe in old school reaching out, but you're reaching out to all the wrong people and you're wasting the valuable time that you have in a working day to actually go and make meaningful relationships and meaningful deals.
SPEAKER_01There's an old story called Cinderella where where the prince uses a glass slipper to very rapidly figure out who Cinderella is, and that he's able to go through a thousand young potential Cinderellas very quickly using the glass slipper to figure out who exactly was Cinderella. So businesses need to have some sort of glass slipper, some way of figuring out who their Cinderella is.
unknownYeah.
SPEAKER_01So that they because we we're now all in a world where we're coming in contact with thousands of people every single month. So you've got to have a few little glass slippers that allow you to figure out who's your Cinderella client or your Cinderella affiliate.
SPEAKER_02100%. Now I know we're going to be talking a little bit more about affiliate marketing, you and I. Uh, but where do you see the world going in terms of digital and affiliates exactly? Because we're all talking about Web 3.0, you know, how are we going to have to learn and adapt marketing styles and strategies? And this is one of the things that I think would work across any platform. You know, it's it's whether you're in Roblox, whether you're in uh Instagram, whether you're wherever it is, it's something that transcends any platform. It doesn't have to be on web, it doesn't have to be on Facebook or whatever.
SPEAKER_01This is really where the world's going is that the people who have their own personal brand and their own proprietary data are the ones who've got the most options. Yeah. Right. So the lethal combination is that you are well liked, known, and trusted by plenty of people, they know who you are, they know what you stand for, you've produced content, you've helped, you've added value first without asking anything in return. And in exchange, people go, I like that person. And then if you combine that with having your own database, and that that could be just starting out with an email database or a social media following, but ultimately, if you can have your own proprietary data where you enrich that database and you now know a lot about each person on the database, and you can segment, right? So enrichment, enrichment and segmentation are really big, but you need data to do to do that properly.
SPEAKER_02Yeah.
SPEAKER_01Um, so those those two things are the lethal combination. And if you think about the US presidential elections, they're always a good indication as to how a candidate can get cut through and how they can achieve uh the result that they're looking for in a winner-takes-all battle. Basically, they're a good indicator of technology. So JFK was uh the you know the first television president, and FDR was the very first radio president. Obama was the first social media president, right? So he was 2008, and from 2008 to 2016, he he was essentially the most followed person in the world and had the biggest social media brand. And that's that was his his edge that he got. And then we entered the data age. There was this firm called Cambridge Analytica that started aggressively targeting people based on data, and that was the birth of the data edge, where the the candidates that were winning were the ones that crunched the most data and did the most data enrichment and segmentation. So the two things to combine actually are phenomenal. If you can have someone who's a really powerful personality combined with lots of data, um, now web three is really just a different platform for holding that data and using that data and who owns that data. It answers the question who owns the data. So one of the most exciting things that will happen with Web3 is that all of your data that you've uploaded into Twitter and Facebook and YouTube and all of that sort of stuff, that'll sit on on you know uh its own network, which will be the Web3 architecture, and you'll be able to plug that in. So, for example, if a brand new social media company comes along and says, Well, we'd love to have you on our platform, and you say, Yeah, I'd love to be there, but I don't want to start from scratch. You can just go and plug in your data and all your tweets, all your videos, all your images, all of that just goes pop straight into their platform. You know, so that's where you've got your own proprietary brand and your own proprietary content and your own proprietary data, all of those sorts of things, you know, that's what the future holds, where people own that stuff. But, you know, the two things I always recommend for people is number one, build your personal brand, become that key person of influence in your industry. And number two, collect more data and own your own database.
SPEAKER_02It's kind of how we've built affiliate insider, to be honest. So I'm very glad to have had you on this podcast and to talk about this new style of marketing, which I think transcends and fits into the affiliate industry super well. And I think we've explored that a little bit on the podcast today. It has been a great pleasure to have you here with me to talk about Score App and the tools that it offers to digital marketers to build lead generation, to build their brands and to get to know their customers a lot better and their affiliates too, if they choose to use it in their in their performance marketing programs. So an absolute pleasure to have you here with me, Daniel, and thank you so much for your time.
SPEAKER_00Thanks, uh well, that's a wrap for the tweet's affiliate marketing podcast. If you love what we're sharing, why don't we head over to Apple iTunes now and leave us a five-star review? Do it to Apple Star Trek more people. Join Apple channel to Amplify program performance. To provide inside the script on how to amplify your data program and get exclusive access to expert-led in-depth master classes. Get your free ticket to join us at Amplify now. Visit fww.conf and click on Event to register.