Now here's your host award-winning affiliate program marketer Force.com, thought leader and the Drum's Digital's 250 UK agency owner, affiliate manager, motivator, and the founder of affiliateinsider.com herself, Leanne Johnson. Leanne, over to you.
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SPEAKER_00Wow. That was quite an intro. I feel like I have to save that and just play that to people. Um that was, I'm I'm humbled and I'm really excited to be here and chat about anything and everything.
SPEAKER_02Good. So we're going to kick off with tell us a little bit about your story and how you landed up creating Lasso and what it is, just so that um, you know, listeners can just tune in to what it does as well. And then we'll get into some of the nitty-gritty of some of the stuff that we're gonna talk to you about today.
SPEAKER_00Sure. Uh so once upon a time, a lifetime ago, I was a data engineer. I worked for some investment banks, iHeartRadio, uh, but I really had like a passion for personal finance. Lived in New York, Hurricane Sandy came. I was on a first-floor apartment, so I like moved in with my mom, my wife and I, and I was pretty bored because my social life was in the city. So I created a personal finance website, Blessed Money Matters, and I just kind of like wrote some stuff and a commenter chatted back with me. We at the time Skyped, Zoom wasn't even a thing. Anyways, I was like braiding him about personal finance, and my wife was like, You should record that. So we did. It kind of blew up. And in growing the brand, realized that it's just really difficult to monetize a podcast, a website, and display ads are like, you know, I felt like bending down to pick up a penny when someone's offering you a dollar. Yeah, like there's there's gotta be a better way. And then I discovered affiliate income, and especially in personal finance, that was like strapping to a rocket booster, and we grew and we grew quickly, and we wound up having a problem of scale in that, you know, maybe we had created five or six hundred pieces of content and then finally built a relationship with, say, Betterment or Funrise or any of these financial companies. And and we had this problem where it's like, well, where are all of our mentions of Betterment? And I mean, I want to make money on those mentions and wound up building what has now become Lasso as like this set of automations and best practices to help us uh do less of like the admin piece of running a brand so we could create content and let monetization kind of handle itself.
SPEAKER_02So, I mean, I've visually seen the product, so I know what it does, but just talk everybody through like what exactly it fulfills because there's there's the kind of mentions and monetizing the mentions, but there's also like some really cool widgets and things that you can build too.
SPEAKER_00Yeah, so again, when I started, like uh text links were literally enough. Yeah. And so you would mention a product, it'd be a link, they'd click, they'd buy it, that was great. And then people uh you know became distracted and they just wanted the answer. And so the the first thing people usually notice when they see lasso are our call-out boxes, single displays, we have lists that have been A-B tested against millions of impressions and and really drive revenue. And while, like when you first look, that's you know, pretty awesome. I think uh the values you know beneath the surface and in all of our automations. For example, uh, one of the sites that I run is called uh Gift Lab, giftlab.co. And during the Christmas season, we reach millions, and most of the links are to Amazon, but whatever. But making sure that they are monetized, that they're actually sending people to a product that isn't broken, that if it's a link and we have a relationship, you know, it's it's hooked up and it's not just like a simple link. Those automations are really like what drives Lasso. And so the the kind of idea is you have your site and you go and you sign up for this affiliate program because you intend to, you know, create something with it. More times than not, you probably mentioned it, or someone in your team has mentioned it in a blog post, and lasso will find that, identify that. One, basically tell you to hook it up so you make money, or two, we'll find ones that you don't know about like, hey, there's an affiliate program for this, there's a link on your site, just like click here to sign up, and then we'll monetize it.
SPEAKER_02So it's kind of like you know, monetizing the native, the native content that you already have on your website that you're writing, all the blogs, all the articles, and everything else. And if you haven't already thought about monetizing it, just by having Latto plugged into your website, you'll get recommendations of how you can monetize that content after you've created it and posted it. Now, does it sit on top of like Shopify, WooCommerce, WordPress, any kind of integration, or is it quite technical to set up?
SPEAKER_00So it's it's super easy to set up. We've spent an enormous amount of time on onboarding, and we have an incredible support team. We will walk everyone through anything, but really it's it's a WordPress plugin that you install. We scan your site, we detect all of your links, we detect your relationships, and then we kind of like step you through making decisions. We believe in like you opting into things instead of automating it. For example, there are tools where if you put a keyword in place, it'll just kind of like add a link to every mention of that word and comes across as spammy. And so, you know, we'll say like this one, yes, no, that one, yes, no, all of them, fine. But really, that that's kind of the the gist of it.
SPEAKER_02So now talk to me a little bit about why you created this product because it it obviously stems from your experience building multiple different websites. So talk through some of the challenges that affiliates face because I think this is really helpful for affiliate managers and programs, right? They just push their promo, they forget about that landing page, they forget that you know affiliates have picked up that link. Some people will just replace that content, and you know, good luck to the affiliate if that content for the new promo matches the page that it was on. But talk us through some of the kind of like bug based that led you to create this product.
SPEAKER_00Yeah, so I I created it for me as a competitive advantage, full stop. There was no intent to really share this. Uh, my friends who are also affiliate marketers wanted it and I shared it with them, but then how to like maintain the code so they can get updates and it wound up falling backwards into this business. And I I think the thing is with affiliate programs, I have signed up for a ton of them. And I remember there were days where I would go into CJ or share a sale and just find anything related to personal finance and sign up, knowing it maybe a few days before I get in, and eventually I'll like sick the team on it or it'll it'll make its way into our content calendar.
SPEAKER_02Yeah.
SPEAKER_00But the 90 plus percent never actually made it onto my site because you know, I create the content or I didn't even know I had the relationship. So it was just kind of like sitting there.
SPEAKER_02Yeah.
SPEAKER_00And so while I'm coming from the affiliate side, I've been working with a lot of affiliate managers, and I didn't realize that activation was such a difficult problem. Because the thing is, when I signed up for these affiliate programs, I intended to promote them, I just never got around to it or was distracted by the one I was involved in, or you know, I knew I'd mentioned debt products, but I didn't know where. Uh, and so eventually maybe someone in the team will do it. And so what Lasso did for me was help surface those opportunities for me. So I didn't have to send the team on a journey reading 500 articles or hunting in you know for links. And uh what we found is that it makes it easier for affiliate managers to get their links in existing content, yeah. Because the thing is, people will create content to promote a product, and you can often sniff it out as a visitor or as an affiliate, like you're like, wow, they are just going for the buck. But the stuff that actually works is is honest solutions to problems where it just fits. And that's where like the dream of getting, you know, affiliate managers dream of getting links, but you know, the the brands don't even know where they are.
SPEAKER_02And now you're hearing it from the other side. And I just want to kind of rewind to what you said. You signed up to a whole bunch of affiliate programs, you forgot that you signed up to them, you were stagnant and kind of hanging in that program, and you probably have how many, I mean, how many programs have you signed up to in your lifetime?
SPEAKER_00Yeah, easily hundreds. Maybe I mean it's so when you just click a button and you're in.
SPEAKER_02Yeah, exactly. You click a button, you're in, but then activating that partner is is probably one of the biggest problems that I hear affiliate managers talk about. And while your tool helps with that, because it'll help the affiliate get active very quickly because it'll automatically integrate them and and get the links on page so that traffic starts happening. What are some of the things that you think affiliate managers could maybe do better? I mean, my my first thing would be like if if you're in the e-commerce space, you should be offering this product as a sign-up bonus to any affiliate that joins your program. Number one. But the other thing is what can they actually do on the relationship side? Because if they're working through a network, you know, sometimes you sign up for an affiliate account on a network, and that was maybe seven years ago, but your email's changed since then. And all the affiliate manager has is the email that's listed in that original application on the network. So, what are some of the ways that affiliate managers can actually just improve that activation piece in their program, in your opinion?
SPEAKER_00I I think there's really like two main levers. One is is obviously the payout price. But what I think managers don't realize is that they look in their narrow space at their direct competitors and they maybe incrementally improve over some, but they don't realize that a brand or a large site is actually in many niches. And so you're not just competing with your direct peers, you're competing with a lot of other affiliate programs. And so you need to one price yourself so that it is worth the time. And I think the the other kind of counterbalance is it's really easy to get a link on a site that may generate $500, $3,000 a month in affiliate revenue, but it's gonna be incredibly difficult to get the partners that you want that are earning $50,000, $80,000, $100,000 a month in affiliate revenue. Yeah. And so a hundred dollar bonus, or you know, I'm gonna some pay you to write the article, that is like literally insignificant amounts of money to them. And so it's it's not the kind of the right approach. I think you need to really find the opportunities on their site, you know, use a tool like ARFs and be like, I think if you created this or positioned this article like this, hell, I will create it for you. My team will create it and you can do whatever you want with it. We would love to be a part of it. Make it so easy to get to like step one and and respect their time, right? Because the ones that are gonna spend an enormous amount of time doing the work are very, very hungry, but the ones that are gonna send you sales, they're they're eating fine.
SPEAKER_02Yeah, that's true, because they've already got the volume of the traffic. So I like that. I like that it's good tactical advice because it seems to be something that I'm being asked about a lot, you know, in terms of, you know, but especially with programs that are on networks. Now we spoke a little bit about, you know, common problems that occur in affiliate programs and overcoming these issues early when brands are building programs and relationships with their partners. Talk us through some of the things you've learned in your tenure as a successful affiliate and now a SaaS product owner and affiliate program manager yourself. Are you actually implementing some of those things in your own program to overcome them as you've experienced them? Because I always think like when you're an affiliate and you turn into a program owner, you kind of go over to the dark side and do you actually carry all of that knowledge with you?
SPEAKER_00So I'm gonna say you carry almost none of the knowledge with you. Okay. I I initially thought that because I knew how to be a successful affiliate, like obviously I understand the incentives and I can just kind of be an affiliate manager. Where like the competing with other programs were things that I didn't see going in because I was just so narrowly focused on what I was trying to promote, the building up your affiliates where the people who come to you are like you are so lucky if someone big comes to you and wants to work with you. Yeah, often you're trying to approach them. And what I've found is like adding value first like really, really helps. It's almost like give, give, give, and and you hope that and then ask. Yeah. And so, you know, promoting them, like retweeting their things, like really not asking for anything. And it's I went in like very transactional and kind of after getting beat up, realized like you have to build a relationship first, and only if you have the relationship can you even hope to get to like the next step.
SPEAKER_02Kind of want to say give me a hallelujah, because I swear you've hit the nail on the head. All affiliate managers that I have trained recently in our program that we run, which is an accelerator for affiliate managers, they all sell transactionally, and there are other sales styles to actually use, you know, and and really get into the depth of the psychology of who who are you speaking to, and can you tailor your sales strategy to that type of personality? Because I've heard some affiliates say, you know, I'm not a relationship person, I'm I'm a numbers person. So come to me with the numbers and then I'll think about doing something. Or you'll get an affiliate that, you know, is really good at what they do and they actually do want to go out for lunch and they want to have these experiences and go play foot, you know, go to the football with you and do all of those things. But the problem with affiliate managers is that they're all selling with just the same style, which is transactional and numbers based, and it doesn't work and they don't know how to adapt that.
SPEAKER_00No, and and if we're talking about straight numbers, I don't think they know what it's like to be on the brand side of a successful site, the amount of cold outreach, people wanting backlings, people wanting to do guest posts, maybe there's fans, everyone wants something a piece, and so you are but a drop in this ocean of just cold, super cold, chilled outreach. And so you're just don't stand out. Like what happens is in the beginning, you respond to everyone, you're excited about the stuff, and eventually, and this is with all my friends that you just set a rule for the team that if they are asking for a backlink, if they're doing this, whatever, you just close the email because it's a distraction from the actual work we need to do, and so it's just ignored.
SPEAKER_02Yeah, and a lot of it a lot of ignoring happens because we don't change our tactics. It's almost it's kind of the beggar's belief because you know, the insan the definition of insanity is to do the same thing over and over again and expect a different result, and yet this is what I see people doing.
SPEAKER_00But the thing is, like the ignoring is not because we don't actually want the thing, you know, like if there was an awesome opportunity, like obviously, and if it makes sense, the tight fit, but we don't see the force for the trees. However, if you had put yourself in front of us in another way, even if it was just a really like lean tweet that was vapid, at least you'd now be how many levels above like the unwashed masses of emails that are coming in.
SPEAKER_02So, what's the best like sales pitch you've ever had as an affiliate? Can you remember what that stands up?
SPEAKER_00It's usually really short. It's not patronizing. Like if you tell me that you listened to an episode or you read an article and you really liked it, like I know you're lying because there's like 10 others today that came in like that. And so it's to the point, respecting my time, like one, two, three sentences, exactly why I should care and what you're going to give me, or like what the value is.
SPEAKER_02So I want to validate that because you've said one, two, three sentences, and my three sentences are always why you, why me, and why now. And that's pretty much all you need to tell an affiliate because anything more than that can happen in the second sales call. If you don't get them on that first piece, then you kind of, you know, you you waste you're trading treading water and wasting your time, you're never gonna get anywhere.
SPEAKER_00And you have to think of like the other side where like for you to like write an essay, that's like really demanding of time. Like, I don't even know you. You expect I'm gonna pull 10 minutes aside to read your life story? I don't care.
SPEAKER_02Yeah. I mean, the other thing that I also think about sometimes that happens in our space is that as marketers, we're conditioned to love our product, but that doesn't mean everybody else is gonna love your product too. You know, so just because you pitch an affiliate and say we've got a wonderful promotion and we've got a wonderful offer and we're doing this for Black Friday, like have you actually checked to see if the affiliate cares? You know, are they actually doing Black Friday this year for their site or whatever the case may be?
SPEAKER_00Hold my hand and help me get there.
SPEAKER_02Yeah, yeah, I love that. Okay, so we've spoken about some of the problems and you've given us some of the solutions um from your perspective on the affiliate side. And we've talked a little bit about you floating over to the dark side and creating your own affiliate program for your product now. But what do you think the biggest challenges are that programs are facing right now with the number of competitor brands that are out there getting into the performance space, the sheer volume of different types of partners that are working in performance right now, and how you manage all of those different partners and their needs in the in the platform that you're using? How do you think you know the space is is kind of headed and what do you think the biggest challenges are that people are facing?
SPEAKER_00So I'll tell you the thing that I really want to say, and then I have an anecdote of a conversation I had literally yesterday. Perfect. The thing is nobody knows what works, and no one is really measuring it. And when I say nobody, I mean the brands who are promoting and the affiliate managers who who you know are running the program. And I think broadly you can say this many clicks and this many converted, but can you tell me which pieces of content, why, where were the links, why did that matter versus something else? Was it structured like this, structured like that? And then for the brands, they also don't know and are often guessing as to what to do. And then for them, because a lot of revenue is on the line, they're falling back to tried and true, easy situations. Yeah. So an example an easy, easy choice at a paltry 3% is Amazon. It's the elephant in the room. Everyone knows they're there, and even though we can all agree that 3% is literally nothing, that all the people promoting it are getting nothing. And it's kind of a wash. They know it converts, they know it works. There's this illusion of this card effect, and that's enough because the alternative is guessing. And when I when I mean like guessing, I was talking to a friend, and there is some, so there's someone that sells a product direct to consumer on their site, and they also sell it on Amazon, and they're trying to move direct to consumer on their site. They want the business wants a bigger piece of the pie, and they're willing to pay their affiliates way, way more than they'll earn on Amazon. But the problem is, and this is like my friend kind of like waxing poetic about his problems, is that their site doesn't convert, like literally at all. And so it's one, it's not converting. So the numbers don't add up, but then they also don't sell everything else in the world. And so there's not even a potential cookie dropped in, and then they're gonna buy a grill. What we've done with Gift Lab is, and and I think that uh if people took a more bespoke way to this, it would really work. Is October through end of December is Christmas season. That's on like lockdown. We don't change anything. If you email us, well, let's talk in January. But January to October, we are testing and working on alternatives to Amazon. And we generally do like a pay and a flat X, we'll try you out, we'll send some traffic. And then if we think there's potential for the product, whenever I work with them directly to try and whittle their funnel into something that will convert, because at the end of the day, if I can get them to convert a third as good as Amazon, I will likely make more money with them than sending to Amazon. So there's a big incentive for me to get them to convert, and it's really just a bunch of stupid simple things like it's too slow, it's not clear to even how you add it to the cart, what the next step is, remove 50 of these buttons, what's the action you want to take them to take? There's one action, buy, remove the subscribe from newsletter. You know, it's a newsletter. And so I think that if the funnel was really fleshed out, and if an affiliate manager can show how, like from click to conversion, how high rate it is, and you know, that there's a lot of clicks and a lot of conversions, not a few, that would remove all the barriers to even testing.
SPEAKER_02Yeah. Now the problem is is that some brands just don't have the capabilities to do that. But actually, when you think about it, there's so many tools out there that can build simplified landing pages that are beautifully designed. It's just a case of, you know, we're stuck with what we're stuck with, and we don't kind of look beyond to see if there are any other alternatives because it's just too much effort. Or there's budgetary, you know, issues or whatever the case may be. But I think we're moving into the space now where we can't be complacent anymore.
SPEAKER_00I I agree, but but I think you almost need to take like a step back and look what's happening because you could be on a ship and everyone has a bucket and they're all bailing water out, and it's like we just need to get to shore. And so the whole team is working on bailing water out and all these inane things. But if you step back and you realize like there's like a hole in the bottom of the ship, and we just put one of the buckets and block the hole, then everyone can row and we can do other things. And I wonder if so much time is spent on you know bringing back existing customers and converting people and customer service on a difficult process and you know recruiting people, but they don't stick because it doesn't convert, and you maybe stopped that like charade and just put those resources for a few months into the funnel, I think it may solve those problems and those other costs probably wouldn't come back.
SPEAKER_02Yeah. I think you're right. So we've spoken about problems, we've spoken about bugbears, we've spoken about things that are being done incorrectly and that could be done better. We've even spoken about sales tactics and transactional selling not being the way forward. What do you think the biggest opportunities are right now for people that want to transform their their programs and their partner results? You know, we've spoken about tracking, and uh, you know, just before we hopped on this podcast, I spoke a little bit about some of the stuff that Moonpool is doing over here in the UK in terms of making sure that tracking is actually working effectively, which is a little bit about what your tool plugs into too, but from the affiliate side, not from the brand side. Can you give us some tips on why it's so important to get your tracking right from the outset and what the potential could be if you're not actually monetizing all of your links? Like I think we spoke a little bit, you gave a couple of numbers, you know, like 15 to 20% or something like that. You could be losing revenue. And that on your bottom line margin is pretty big money, you know, for whether you're a small affiliate or a big one.
SPEAKER_00Yeah, so broken links are are always a problem. And a product, you know, uh the best example is Amazon, this massive behemoth of a business on Gift Lab, constant Amazon broken links, products go down, products go up, and then you know, it's all well and good if I had like three pages on my site, but we have like 800 something pages, and and the number of products you promote, it's it's over 10,000. And so like you just can't handle it. And so Lasso was built to handle things like that, but you know, so on one end to empower your affiliates to have tools to check these things on your end, you know, if you're moving a product to a new URL, you gotta like create a redirect, like help a friend out, stuff, yeah. And then I think a lot of lip service or or I just think a lot of attention goes to volume. When we were in the throes of Wiss and Money Matters and it was growing, for about a year and a half, we ranked number one for the term passive income. Just like two words. Uh, the volume was like 50 to 70,000 people a month. And for the almost the entire time, I mean, I was never able to succeed in actually meaningfully monetizing the post. I had enormous amounts of volume, but no conversions. I couldn't sell them on really anything because the quality of the traffic was so low, and there was almost no intent, and people tend to lean towards well, this brand gets a ton of traffic, or this post gets a ton of traffic. But if the visitors to that post page brand, it like the intent is not there, it's not gonna work. And I think what you need to do is find the page that reaches 40 people, but every single one is a buyer and let go of the 50,000 because that's that's a salacious number, but it's not gonna deliver on your actual goals, and so you have to actually look small, niche, like clear solution to a problem. And the and the beauty of it is when you go to these small volume things, then you might even talk to baby publishers who want to work with you, there's very little competition, and pound for pound, I think you're gonna get a lot more results.
SPEAKER_02Well, they're sort of saying that in the influencer space now, because they're saying, you know, don't go and do deals with huge influencers that have got millions of followers because ultimately those followers aren't really engaged. But if you go with a micro influencer, and I've actually seen this on my own LinkedIn account, if I put something out there, people will comment on it and they'll like it and they'll show because I've spent time building rapport with everybody that's in my network. And the value of quality over quantity always wins out. Always.
SPEAKER_00You have to be wary of those like vanity numbers. You know, if you think to say like LinkedIn or Twitter, it's like how many followers do I have? Incremental numbers kind of hide the true story. Just because your incremental count is at 10,000, that doesn't mean you reach 10,000. You maybe reach like 200. And so, yeah, you gotta go small.
SPEAKER_02Now, talking about small, I want to talk a little bit about your affiliate program activation piece because I have literally lived your life cycle of emails that come through, and I've got to tell you it's one of the strongest campaigns that I've had in terms of joining affiliate programs. Because I joined a lot of affiliate programs just to see how programs are running, what they're telling their partners, how often they're emailing their partners. And this point that you've just mentioned now, in terms of quality over quantity, you have treated me as an as a potential affiliate in your program, like I'm the most important affiliate in your program.
SPEAKER_00And I didn't even know you joined my RPG program. Well, exactly.
SPEAKER_02I said, but also every single communication that you've written has been well-timed, well presented, giving me a little bit more information about how to use the tool. Um, and I would highly recommend like I don't know if we can maybe spend five minutes just talking about how you thought that process out, because that is something that affiliate managers can incrementally increase their program performance by by activating quicker, which was something that we spoke about earlier. But also it's an automated piece that can be made to feel personal, which is exactly what your team has done. So, can you talk us through a little bit of your secret source in terms of how you set up that activation piece in your program?
SPEAKER_00Yeah, absolutely. First of all, thank you. I'm I'm glad that we did that right. I I have no idea. We're just kind of going with our gut on these things. Coming from the space where I was I was an affiliate, uh, I I know where my problems were. And so it's it's around like, okay, to to maybe pull out for a second, we we were doing really well with this company called Personal Capital. They they run like a budgeting tool, whatever. And I got on a call with one of their affiliate managers. And I'm always, whenever I have a call with them, I want to make use of the time, see if I can get any like secret information or something to help me earn more for me. I don't even care about them. I want to earn more. And I remember I was on the call, and she told me that they have their highest conversion rate for people that are between the age of 40 and 60. Yeah. And that was like alarm bells went off my head, and then it became so obvious. I just when we hung up, I went to Google Analytics, I looked at demographics and I looked at the pages that those people traffic the most. And I just added, I didn't even put that much effort into adding the link there, and we almost doubled our revenue with them as a result. And so I guess the the thing to pull from that is like you have to give them the secrets, right? Tell them the the avatar of the person why, like, you're not like features don't sell, right? The the solution, the job that you're solving sells. And so you have to tell them the problem that your customers are going to have, and you're gonna have to tell them the solution that you have and why they should care. Like, give them the swipe copy, you know. Don't make them try it out and try and figure it out. For you as a brand owner, it's incredibly difficult to figure this out. When you do, you should just scream it from the rooftops.
SPEAKER_02Yeah, but I think that's the job of every affiliate manager is to actually intrinsically know their product and what problems it solves. Because I always believe, you know, you've got to tell affiliates what's happening, but you've got to show them why they should care. And you do that very well in your kind of email copying. Because I think I signed up maybe when when we spoke, or maybe a month ago. And throughout the course from there till now, even though I've done nothing other than activate the account just so I could have a look at the product, which is very good, by the way, the communication that I'm getting from you is still relevant and valuable. It's not like, hey, you haven't used the product yet. We're just checking in with you. Like every time you've emailed me something, there's been a piece of did you know that Lasso can actually do this? Did you know that you could be missing out on some information? And then, you know, it's kind of like written in a very simple, simplistic way. So I was quite, I mean, I wanted to bring it up and just talk a little bit about how you've positioned that in your program because I thought it was really, really good.
SPEAKER_00I think like tactically writing the emails, often when these things go out or I see these things, it's not clear which action they want me to take because they prevent they've presented me with three, four things they want me to do. I want you to add the link to my site, I want you to retweet me, I want you to reply if you need help. Also, we're having a deal on Wednesday. Whoa, which one do I do? Probably none of them, it's too much. Said one email, super simple. What is the action you want them to do? So the first step is like you they've signed up, get the link on their site, you know, and that's it. That's the whole purpose of the email. Simple sentences, remove half your sentences. And if they don't respond, you or you assume that they've done that, and you could there's plenty of intelligence things you can add. Then the next thing, these are the types of content that works, or or this is the problem that we think that we solve that you will understand, and just one call to action per email. Don't be shy on sending emails because if you can make them valuable, give them something, even if it's not for your program, they're gonna read it, you know.
SPEAKER_02Yeah. I mean, I saw a really great email today, which was from uh a forex trading program, and it had nothing to do with forex and trading, it was telling their affiliates how to make the best use of TikTok. And there was a little lovely little PDF that they put in there going, here's top 10 tips for creating your first TikTok video, or whatever the case may be. And that was just like something interesting and not related to forex or money exchange or whatever it was, I can't even remember the brand, but that stuck with me today. And like, oh yeah, I'm gonna go and have a look at that because I want to know how to use TikTok. So it doesn't have to always be about your program, your program, your promotions, your everything that's all about you. It can also just be something for them.
SPEAKER_00The purpose of that email, they got you to now read their emails and you didn't unsubscribe.
SPEAKER_02Exactly. And I'll probably open the next one because I know it's gonna be useful and valuable. So sometimes we overcomplicate our lives and we just need to keep things simple. I love that I'm getting here.
SPEAKER_00I'm I'm the biggest complicator, but yeah, trip it away, you know?
SPEAKER_02Absolutely. Andrew, it's been an absolute pleasure having you on this podcast today. You have given us so much insights. I really would encourage everybody listening to go and have a look at LASO. If you're an affiliate in the e-commerce space, you definitely need to be looking at this tool. It's probably gonna, you know, increase your revenue by at least 10 to 15% once you've implemented it, if not more. Um, but yeah, it's been a pleasure having you on this podcast with me, and thank you so much for giving me your time.
SPEAKER_00Thank you for having me on. I thought it was a ton of fun. Thank you.
SPEAKER_01Well, that's a wrap for this week's affiliate marketing podcast. If you love what we're sharing, why don't we head over to Apple iTunes now and leave us a five-star review? Doing this helps us reach more people just like you. And we'd love to hear your feedback too. While you're there, make sure to hit subscribe, join our podcast channel so you never miss another insightful episode, and leave us a comment so we know what you're thinking. Want to amplify your affiliate program performance? The Amplify Virtual Summit is brought to you by Affiliate Insider. Save these dates, 17th to 18th of January 2023. Google calendar now and book your free ticket. To come and join us as we explore all the latest digital and affiliate marketing trends. This is not a self-ditch virtual event. So you'll get nothing but great advice and a chance to network with agencies, networks, that and Martec to provide what we call an insider scoop on how to amplify your affiliate program and partner performance. Plus, you'll get exclusive access to expert-led in-depth master classes, group coaching and ask me anything. With expert tools go and help, you how to implement tools and tactics, helping you save time and money to get consistent results. Get your free ticket to join us at Amplify now. Visit www.affiliated.com and click on Event to register.