You're listening to the Affiliate Marketing Podcast, the podcast with digital and affiliate marketers who want to grow and hack their strategy while driving consistent sales. In this podcast, you'll learn how affiliate and partner marketing is constantly changing. So why not give behind the scenes access to a variety of digital and affiliate marketing experts who share their insider tips, their strategies, the value bombs that will help you launch, scale, and grow successful affiliate marketing programs? The truth is, you simply won't find this information anywhere else. So why not deep dive into the world of affiliate marketing and program management? Discover new digital strategies that big brands and agencies use to grow their networks and detail exactly how to get more traffic and increase sales. Now here's your host, award-winning affiliate program marketer Forbes.com, thought leader and the drums digital's top 50 UK agency owner, affiliate manager, motivator, Leanne Johnston. Leanne, over to you.
SPEAKER_01Well, well, well, we've come to the end of another season of the Affiliate Marketing Podcast. And boy, what a lot of content we discussed. This week I'm winding down what was a chart-topping season as we hit the top 100 in both the UK and the US in several weeks in a row, thanks to all of you lovely listeners. I love hearing your comments and feedback on what we've been doing and how we are helping you to grow your affiliate programs. I want you to get clarity on navigating the challenges that you face in your businesses ahead and bring you an array of interesting and expert speakers who can help you to deep dive every aspect of affiliate program management. Now, if you're listening to this and you're a SAS or Martec company, I want to hear from you. I'd like you to contact me on LinkedIn and tell me what the biggest challenges you are facing working in B2B partnership programs. I'm going to gather my army of experts around to help you navigate growth in the year ahead. So I'll be waiting to hear from you. It really warms my heart that so many of you tune in each week to listen to what I'm learning in the performance marketing industry. And despite having been here for more than two decades, there's still such a lot that you have to keep learning. And I'm happy to be bringing you all along on this journey with me. If you like what we're putting down, subscribe and give us a five-star review. It really does help us to grow our podcast reach. And I actually read all of these notes and take note of what you're hearing and what you'd like to learn more about. There's a lot of change taking place as a global recession now looms ahead of us, and it's easy to think that the year ahead is going to be hard. But please don't fret. I've seen a few recessions in my time working in the digital space, and ultimately in the performance marketing industry, we always seem to innovate and weather through the storms to get to the other side. So, yes, there is going to be a lot of challenges, and yes, we are going to have to cut budgets and think about how and where we spend. But the main thing to remember is to use your network. Reach out and ask people for advice, listen and learn to what others are doing and keep yourself open to trying new things. If you're currently looking for a new role or you have been made redundant, reach out to me on LinkedIn. I'm very happy to connect people in my community and you know have conversations and see how we can try and help. The main thing for me is to tell you don't panic. Stay calm and carry on. I want to give you some insights of what's coming up next in season 10, which falls between Christmas and New Year. So we'll be doing something a little bit different during the crossover from 2022 to 2023. Mainly because there's such great content that we haven't yet shared with all of you from our previous Elevate and Amplify summits, but also because I'll be taking a much needed break. It's been a busy year, and I really want to take some time out to be with my family and recharge my batteries over this festive period. And I hope that you'll be able to do that too. But just because I'm off doesn't mean the learning ever stops. So here's a sneak peek at what's going to be coming up in the weeks that follow. I'm going to be bringing you all the affiliate Christmas hits. Over the course of the next two weeks, we'll be sharing the sum total of all the best nuggets we've heard from experts in the performance industry about affiliate program management. We'll be sharing the best pieces of wisdom that we closed out at our Innovate Summit, which took place earlier this year. Now we haven't shared any of the content before, so because it's pre-recorded, it doesn't mean it's not relevant or insightful. And I guarantee you that when you tune in over the next couple of weeks, you'll be able to pick up a few key nuggets of wisdom and you'll be able to implement some of these things whilst you're sipping your eggnog latte and sitting around the tree watching the twinkly lights. That's two weeks of jam-packed wisdoms that we're going to be delivering from an array of industry veterans and experts who seriously know their chisel. Consider this an early New Year's present from me to you with love. Use it wisely and watch your affiliate program grow. And if you haven't yet registered for our upcoming Amplify Summit in January, it's taking place on the 17th and 18th. You're going to want to get registered. Once you register, you're going to get access to kickstart the year with all the right tactics, marketing strategies, and all the tools that you need in place to grow your affiliate program successfully. And best of all, we're bringing it to you free. That's right. I'm giving you all the support you need to grow your affiliate program, improve your partner relationships, and get connected to the right brands, businesses, and partners that can help you amplify your performance. All you need to do is register on our site. Now don't wait or be late, as the doors will close when we've reached our quota and we're nearly buried there. I mean, we can't just give everybody the unfair advantage, can we? And if you're wanting to get new business sorted the minute you're back at your desk in 2023, head on over to the site and download our sponsorship deck because you can find out how you can showcase your services, reach an engaged audience of decision makers in performance marketing, and build your sales and leads pipe for the months ahead. Sponsorships start at just 800 pounds, which is incredibly affordable for agency, SaaS, network, tech, or publisher businesses to engage in. Best not to miss out on what is going to be one of the hottest affiliate events of the year, which I guarantee will drive incremental revenue and insight for your business to amplify your performance in the year ahead. And last but not least, since it's the season of giving, don't forget that our AMP Affiliate Marketing Performance Program, which is a live coaching program and training session for affiliate managers that want to improve their affiliate performance and really grow their programs, is going to kick off in February 2023. The cart is officially open, and you're invited to book your seat on this 12-week accelerator, which will be with me directly, but also that offers unlimited access for 12 weeks to grow your program from point A to point B. So get in and book your seat for the 2023 cohort and let's get you growing your affiliate program and your skills together. Right. Coming up in season 10, for those of you who have lasted this long and have continued to listen to this episode, this is what's coming in the season ahead. We'll be talking about the trends to watch out for 2023, from navigating your program performance in a financial crisis to why community really, really matters, and how to build your success around your program USPs. And also we'll dive a little bit deeper into global anti-racism and the impact that this has on customer segmentation strategies. So if you're getting excited, so am I. We'll be talking about how to get your program moving away from being vanilla in your promotions to implementing new and innovative tech. There's a lot to look forward to, in my opinion, as we fast approach a new year and new set of challenges. But one thing I know for sure is that we'll be here alongside you, helping our community to grow their customers, their partnerships, and to get better connected. So find new tactics and yield better results and tune in as we continue to grow the affiliate marketing podcast together. Thank you so much for tuning into this week and listening to what's coming up ahead. We really want to wish you a very Merry Christmas and Happy New Year. Help you to tune into all of our Christmas hits as we keep you company through to 2023 and hopefully get to see you on the other side. Enjoy your upcoming festive period and thank you for being part of our podcast tribe. Get in touch on LinkedIn with me if there's something that you need to know or you want to ask a question. I'd love to hear from you. And I wish you all a very Merry Christmas and Happy New Year. May it bring the biggest of blessings upon you and your family. And as I say from all of us here, we look forward to working with you and seeing you in the new year, supporting you to make affiliate marketing simple. Take care and have a great start to your new year.
SPEAKER_00That's a wrap for this week's Affiliate Marketing Podcast. If you love what we're sharing, why not head over to Apple iTunes now and leave us a five-star review? Doing this helps us reach more people just like you. And we love to hear your feedback too. While you're there, make sure to hit subscribe, join our podcast channel so you never miss another insightful episode, and leave us a comment so we know what you're thinking. Want to amplify your affiliate program performance? Save these dates 17th to 18th of January 2023. For your calendar now, and book your free ticket. To come and join us as we explore all the latest digital and affiliate marketing trends. This is not a sales pitch virtual event. So you'll get nothing but great advice and a chance to network with agencies, networks, SaaS, and Martech to provide what we call an insider scoop on how to amplify your affiliate program and partner performance. Plus, you'll get exclusive access to expert-led in-depth master classes, group coaching, and ask me anything sessions with experts who will show and tell you how to implement tools and tactics helping you save time and money to get consistent results. Get your free ticket to join us at Amplify now. Visit www.affiliateinsider.com and click on events to register.